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id="menu-3-jogos-de-rpg" data-track-click="jogos > mais jogos > jogos de rpg"> <a href="https://www.techtudo.com.br/jogos/jogos-de-rpg/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">jogos de rpg</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-3-jogos-de-tabuleiro" data-track-click="jogos > mais jogos > jogos de tabuleiro"> <a href="https://www.techtudo.com.br/jogos/jogos-de-carta-e-tabuleiro/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">jogos de tabuleiro</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-3-jogos-educativos" data-track-click="jogos > mais jogos > jogos educativos"> <a href="https://www.techtudo.com.br/jogos/jogos-educativos/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">jogos educativos</span> <span class="menu-item-arrow 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<span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-3-pc-gamer" data-track-click="informática > computadores > pc gamer"> <a href="https://www.techtudo.com.br/informatica/computadores/pc-gamer/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">pc gamer</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li> </ul> </li><li class="menu-item is-father" id="menu-2-notebooks" data-track-click="informática > notebooks"> <button class="menu-item-link menu-item-btn menu-navegacao-color-primary"> <span class="menu-item-title">notebooks</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </button> <ul class="menu-level menu-submenu menu-submenu-level2 menu-submenu-column-1"> <li class="menu-btn-back" aria-label="Voltar"> <i class="menu-btn-back__icon"></i> <span class="menu-btn-back__label"> Voltar </span> </li> <li class="menu-submenu-title 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id="menu-3-impressoras" data-track-click="informática > impressoras > impressoras"> <a href="https://www.techtudo.com.br/informatica/impressoras/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">impressoras</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-3-impressoras-3d" data-track-click="informática > impressoras > impressoras 3d"> <a href="https://www.techtudo.com.br/informatica/impressoras/impressoras-3d/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">impressoras 3d</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li> </ul> </li><li class="menu-item" id="menu-2-mouses" data-track-click="informática > mouses"> <a href="https://www.techtudo.com.br/informatica/mouses/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">mouses</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-placas-e-componentes" data-track-click="informática > placas e componentes"> <a href="https://www.techtudo.com.br/informatica/placas/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">placas e componentes</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-roteadores" data-track-click="informática > roteadores"> <a href="https://www.techtudo.com.br/informatica/roteadores/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">roteadores</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item menu-item-separator" id="menu-2-" data-track-click="informática > --"> <button class="menu-item-link menu-item-btn menu-navegacao-color-primary"> <span class="menu-item-title">--</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </button> </li><li class="menu-item" id="menu-2-windows-11" data-track-click="informática > windows 11"> <a href="https://www.techtudo.com.br/tudo-sobre/windows-11/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">windows 11</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-macos" data-track-click="informática > macos"> <a href="https://www.techtudo.com.br/tudo-sobre/macos/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">macos</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-linux" data-track-click="informática > linux"> <a href="https://www.techtudo.com.br/tudo-sobre/linux/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">linux</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li> </ul> </li><li class="menu-item is-father" id="menu-1-eletrodomesticos" data-track-click="eletrodomésticos"> <button class="menu-item-link menu-item-btn menu-navegacao-color-primary"> <span class="menu-item-title">eletrodomésticos</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </button> <ul class="menu-level menu-submenu menu-submenu-level1 menu-submenu-column-1"> <li class="menu-btn-back" aria-label="Voltar"> <i class="menu-btn-back__icon"></i> <span class="menu-btn-back__label"> Voltar </span> </li> <li class="menu-submenu-title menu-item-back"> <span class="menu-item-arrow menu-navegacao-color-primary"></span> <span class="regua-navegacao-menu-item">eletrodomésticos</span> </li> <li class="menu-item" id="menu-2-air-fryer" data-track-click="eletrodomésticos > air fryer"> <a href="https://www.techtudo.com.br/eletrodomesticos/air-fryer/" class="menu-item-link menu-navegacao-color-primary" target="_blank" rel="noopener"> <span class="menu-item-title">air 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href="https://www.techtudo.com.br/eletrodomesticos/maquina-de-lavar-roupa/" class="menu-item-link menu-navegacao-color-primary" target="_blank" rel="noopener"> <span class="menu-item-title">máquinas de lavar</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li> </ul> </li><li class="menu-item is-father" id="menu-1-eletronicos" data-track-click="eletrônicos"> <button class="menu-item-link menu-item-btn menu-navegacao-color-primary"> <span class="menu-item-title">eletrônicos</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </button> <ul class="menu-level menu-submenu menu-submenu-level1 menu-submenu-column-1"> <li class="menu-btn-back" aria-label="Voltar"> <i class="menu-btn-back__icon"></i> <span class="menu-btn-back__label"> Voltar </span> </li> <li class="menu-submenu-title menu-item-back"> <span class="menu-item-arrow menu-navegacao-color-primary"></span> <span class="regua-navegacao-menu-item">eletrônicos</span> </li> <li class="menu-item" id="menu-2-noticias-de-eletronicos" data-track-click="eletrônicos > notícias de eletrônicos"> <a href="https://www.techtudo.com.br/eletronicos/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">notícias de eletrônicos</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-ar-condicionado" data-track-click="eletrônicos > ar-condicionado"> <a href="https://www.techtudo.com.br/eletronicos/ar-condicionado/" class="menu-item-link menu-navegacao-color-primary" target="_blank" rel="noopener"> <span class="menu-item-title">ar-condicionado</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-caixas-de-som" data-track-click="eletrônicos > caixas de som"> <a href="https://www.techtudo.com.br/eletronicos/caixas-de-som/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">caixas de som</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item is-father" id="menu-2-cameras" data-track-click="eletrônicos > câmeras"> <button class="menu-item-link menu-item-btn menu-navegacao-color-primary"> <span class="menu-item-title">câmeras</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </button> <ul class="menu-level menu-submenu menu-submenu-level2 menu-submenu-column-1"> <li class="menu-btn-back" aria-label="Voltar"> <i class="menu-btn-back__icon"></i> <span class="menu-btn-back__label"> Voltar </span> </li> <li class="menu-submenu-title menu-item-back"> <span class="menu-item-arrow menu-navegacao-color-primary"></span> <span class="regua-navegacao-menu-item">câmeras</span> </li> <li class="menu-item" id="menu-3-cameras" data-track-click="eletrônicos > câmeras > câmeras"> <a href="https://www.techtudo.com.br/eletronicos/cameras/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">câmeras</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-3-filmadoras" data-track-click="eletrônicos > câmeras > filmadoras"> <a href="https://www.techtudo.com.br/eletronicos/filmadoras/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">filmadoras</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li> </ul> </li><li class="menu-item" id="menu-2-carros-smart" data-track-click="eletrônicos > carros smart"> <a href="https://www.techtudo.com.br/eletronicos/veiculos/carros-smart/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">carros smart</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-fones-de-ouvido" data-track-click="eletrônicos > fones de ouvido"> <a href="https://www.techtudo.com.br/eletronicos/fones-de-ouvido/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">fones de ouvido</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-maquinas-de-cartao" data-track-click="eletrônicos > máquinas de cartão"> <a href="https://www.techtudo.com.br/eletronicos/maquinas-de-cartao/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">máquinas de cartão</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-tv-box" data-track-click="eletrônicos > tv box"> <a href="https://www.techtudo.com.br/eletronicos/media-centers/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">tv box</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-tvs" data-track-click="eletrônicos > TVs"> <a href="https://www.techtudo.com.br/eletronicos/tvs/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">TVs</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-veiculos" data-track-click="eletrônicos > veículos"> <a href="https://www.techtudo.com.br/eletronicos/veiculos/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">veículos</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item menu-item-separator" id="menu-2-" data-track-click="eletrônicos > --"> <button class="menu-item-link menu-item-btn menu-navegacao-color-primary"> <span class="menu-item-title">--</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </button> </li><li class="menu-item" id="menu-2-gopro-hero" data-track-click="eletrônicos > gopro hero "> <a href="https://www.techtudo.com.br/tudo-sobre/gopro-hero-2018/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">gopro hero </span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-chromecast" data-track-click="eletrônicos > chromecast"> <a href="https://www.techtudo.com.br/tudo-sobre/chromecast/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">chromecast</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-amazon-echo-dot" data-track-click="eletrônicos > amazon echo dot"> <a href="https://www.techtudo.com.br/tudo-sobre/amazon-echo-dot/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">amazon echo dot</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li> </ul> </li><li class="menu-item is-father" id="menu-1-softwares" data-track-click="softwares"> <button class="menu-item-link menu-item-btn menu-navegacao-color-primary"> <span class="menu-item-title">softwares</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </button> <ul class="menu-level menu-submenu menu-submenu-level1 menu-submenu-column-1"> <li class="menu-btn-back" aria-label="Voltar"> <i class="menu-btn-back__icon"></i> <span class="menu-btn-back__label"> Voltar </span> </li> <li class="menu-submenu-title menu-item-back"> <span class="menu-item-arrow menu-navegacao-color-primary"></span> <span class="regua-navegacao-menu-item">softwares</span> </li> <li class="menu-item" id="menu-2-noticias-de-softwares" data-track-click="softwares > notícias de softwares"> <a href="https://www.techtudo.com.br/softwares/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">notícias de softwares</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-aplicativos-para-celular" data-track-click="softwares > aplicativos para celular"> <a href="https://www.techtudo.com.br/softwares/apps/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">aplicativos para celular</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-audio-e-video" data-track-click="softwares > áudio e vídeo"> <a href="https://www.techtudo.com.br/softwares/apps/audio-e-video/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">áudio e vídeo</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-imagens" data-track-click="softwares > imagens"> <a href="https://www.techtudo.com.br/softwares/apps/imagens/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">imagens</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-inteligencia-artificial" data-track-click="softwares > inteligência artificial"> <a href="https://www.techtudo.com.br/softwares/apps/inteligencia-artificial/" class="menu-item-link menu-navegacao-color-primary" target="_blank" rel="noopener"> <span class="menu-item-title">inteligência artificial</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-internet" data-track-click="softwares > internet"> <a href="https://www.techtudo.com.br/softwares/apps/internet/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">internet</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-produtividade" data-track-click="softwares > produtividade"> <a href="https://www.techtudo.com.br/softwares/apps/produtividade/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">produtividade</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-redes-sociais" data-track-click="softwares > redes sociais"> <a href="https://www.techtudo.com.br/softwares/apps/redes-sociais/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">redes sociais</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-seguranca" data-track-click="softwares > segurança"> <a href="https://www.techtudo.com.br/softwares/apps/seguranca/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">segurança</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-utilitarios" data-track-click="softwares > utilitários"> <a href="https://www.techtudo.com.br/softwares/apps/utilitarios/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">utilitários</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item menu-item-separator" id="menu-2-" data-track-click="softwares > --"> <button class="menu-item-link menu-item-btn menu-navegacao-color-primary"> <span class="menu-item-title">--</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </button> </li><li class="menu-item" id="menu-2-whatsapp" data-track-click="softwares > whatsapp"> <a href="https://www.techtudo.com.br/tudo-sobre/whatsapp-messenger/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">whatsapp</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-instagram" data-track-click="softwares > instagram"> <a href="https://www.techtudo.com.br/tudo-sobre/instagram/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">instagram</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-facebook" data-track-click="softwares > facebook"> <a href="https://www.techtudo.com.br/tudo-sobre/facebook/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">facebook</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-youtube" data-track-click="softwares > youtube"> <a href="https://www.techtudo.com.br/tudo-sobre/youtube/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">youtube</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li> </ul> </li><li class="menu-item is-father" id="menu-1-streaming" data-track-click="Streaming"> <button class="menu-item-link menu-item-btn menu-navegacao-color-primary"> <span class="menu-item-title">Streaming</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </button> <ul class="menu-level menu-submenu menu-submenu-level1 menu-submenu-column-1"> <li class="menu-btn-back" aria-label="Voltar"> <i class="menu-btn-back__icon"></i> <span class="menu-btn-back__label"> Voltar </span> </li> <li class="menu-submenu-title menu-item-back"> <span class="menu-item-arrow menu-navegacao-color-primary"></span> <span class="regua-navegacao-menu-item">Streaming</span> </li> <li class="menu-item" id="menu-2-noticias-de-streaming" data-track-click="Streaming > notícias de streaming"> <a href="https://www.techtudo.com.br/streaming/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">notícias de streaming</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-animes" data-track-click="Streaming > Animes"> <a href="https://www.techtudo.com.br/streaming/animes/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">Animes</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item is-father" id="menu-2-series" data-track-click="Streaming > Séries"> <a href="https://www.techtudo.com.br/streaming/series/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">Séries</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> <ul class="menu-level menu-submenu menu-submenu-level2 menu-submenu-column-1"> <li class="menu-btn-back" aria-label="Voltar"> <i class="menu-btn-back__icon"></i> <span class="menu-btn-back__label"> Voltar </span> </li> <li class="menu-submenu-title menu-item-back"> <span class="menu-item-arrow menu-navegacao-color-primary"></span> <span class="regua-navegacao-menu-item">Séries</span> </li> <li class="menu-item" id="menu-3-dorama" data-track-click="Streaming > Séries > dorama"> <a href="https://www.techtudo.com.br/streaming/series/doramas/" class="menu-item-link menu-navegacao-color-primary" target="_blank" rel="noopener"> <span class="menu-item-title">dorama</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-3-series" data-track-click="Streaming > Séries > séries"> <a href="https://www.techtudo.com.br/streaming/series/" class="menu-item-link menu-navegacao-color-primary" target="_blank" rel="noopener"> <span class="menu-item-title">séries</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li> </ul> </li><li class="menu-item" id="menu-2-filmes" data-track-click="Streaming > Filmes"> <a href="https://www.techtudo.com.br/streaming/filmes/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">Filmes</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-jogos-de-futebol" data-track-click="Streaming > Jogos de futebol"> <a href="https://www.techtudo.com.br/streaming/jogos-de-futebol/" class="menu-item-link menu-navegacao-color-primary" target="_blank" rel="noopener"> <span class="menu-item-title">Jogos de futebol</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-programas-de-tv" data-track-click="Streaming > Programas de TV"> <a href="https://www.techtudo.com.br/streaming/programas-de-tv/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">Programas de TV</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-2-plataformas" data-track-click="Streaming > Plataformas"> <a href="https://www.techtudo.com.br/streaming/plataformas-de-streaming/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">Plataformas</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li> </ul> </li><li class="menu-item menu-item-separator" id="menu-1-" data-track-click="--"> <button class="menu-item-link menu-item-btn menu-navegacao-color-primary"> <span class="menu-item-title">--</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </button> </li><li class="menu-item" id="menu-1-melhores-do-ano-2024" data-track-click="melhores do ano 2024"> <a href="https://www.techtudo.com.br/eventos/melhores-do-ano/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">melhores do ano 2024</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-1-tech60" data-track-click="tech60+"> <a href="https://www.techtudo.com.br/tech/tech60/" class="menu-item-link menu-navegacao-color-primary"> <span class="menu-item-title">tech60+</span> <span class="menu-item-arrow menu-navegacao-color-primary"></span> </a> </li><li class="menu-item" id="menu-1-black-friday-2024" data-track-click="black friday 2024"> <a href="https://www.techtudo.com.br/eventos/black-friday/" class="menu-item-link menu-navegacao-color-primary" target="_blank" rel="noopener"> <span 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<div class="header__actions revista_header_actions "> <template data-template="header-signedout"> <div class="header__actions__action header__login"> <div class="header__login__signedin login-signedout-spot"> <a href="#" class="header__login__signedin__button login-button" data-action="login" aria-label="login"> <svg width="24" height="24" viewbox="0 0 24 24"> <path d="M12 12c2.21 0 4-1.79 4-4s-1.79-4-4-4-4 1.79-4 4 1.79 4 4 4zm0 2c-2.67 0-8 1.34-8 4v2h16v-2c0-2.66-5.33-4-8-4z"/> <path d="M0 0h24v24H0z" fill="none"/> </svg> <span class="header__login__label">Entrar</span> </a> </div> <div class="header__login__signedout login-signedin-spot"></div> </div> <div class="header__actions__action header__subscribe"></div> <div class="header__advertiser" id="pub-selopatrocinio"></div> </template> <template data-template="header-signedin"> <div class="header__actions__action header__login"> <div class="header__login__signedout login-signedin-spot" style="opacity: 1; visibility: visible; display: block;"> <div class="login-profile"> <div class="login-profile__photo" data-content="user-picture"></div> <span class="login-profile__name" data-content="user-name"></span> <ul class="login-profile__menu"> <li class="login-profile__menu__item"> <a href="https://minhaconta.globo.com">Minha conta</a> </li> <li class="login-profile__menu__item"> <a href="#" data-action="logout">Sair</a> </li> </ul> </div> </div> </div> <div class="header__actions__action header__subscribe"></div> <div class="header__advertiser" id="pub-selopatrocinio"></div> </template> </div> <div id="custom_subscribe_button" class="header__subscribe-btn"> </div> </div> </header> <div class="header-lift header--root-size"></div> <style> .header .header__loading-text{ animation: textGradientAnimation 2s infinite; } @keyframes textGradientAnimation { 0% { background-position: 0% 50%; } 100% { background-position: 100% 50%; } } </style> <script> var headerMenuLogin = []; </script> <nav style="background-color: #414141" class="menu-exposto" data-component-type="menu-exposto" data-track-category="header" data-track-action="clique"> <ul style="width: 1600px" class="menu-exposto__container"> <li> <a style="color: #FFFFFF" href="https://www.techtudo.com.br/ultimas/" class="menu-exposto__item" data-track-click="últimas | https://www.techtudo.com.br/ultimas/"> últimas </a> </li> <li> <a style="color: #FFFFFF" href="https://www.techtudo.com.br/softwares/apps/" class="menu-exposto__item" data-track-click="aplicativos | https://www.techtudo.com.br/softwares/apps/"> aplicativos </a> </li> <li> <a style="color: #FFFFFF" href="https://www.techtudo.com.br/mobile/" class="menu-exposto__item" data-track-click="celulares | https://www.techtudo.com.br/mobile/"> celulares </a> </li> <li> <a style="color: #FFFFFF" href="https://www.techtudo.com.br/eletronicos/" class="menu-exposto__item" data-track-click="eletrônicos | https://www.techtudo.com.br/eletronicos/"> eletrônicos </a> </li> <li> <a style="color: 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#FFFFFF" href="https://www.techtudo.com.br/eletronicos/qual-comprar/" class="menu-exposto__item" data-track-click="qual comprar | https://www.techtudo.com.br/eletronicos/qual-comprar/"> qual comprar </a> </li> </ul> <span style="background-color: #FD8A24" class="menu-exposto__border"></span> </nav> </div> <main id="techtudo" class="investe__main grid-container"> <section class="principios-editoriais theme" id="topo"> <h1>PRINCÍPIOS EDITORIAIS DO GRUPO GLOBO</h1> <div class="principios-editoriais__content"> <div class="principios-editoriais__section"> <blockquote class="principios-editoriais__blockquote"> <p>ÍNDICE</p> <p><a href="#principios-editoriais">Carta dos acionistas</a></p> <p><a href="#definicao-do-jornalismo">Preâmbulo</a>: Breve definição de jornalismo</p> <p> <a href="#secao-1">Seção I</a>: Os atributos da informação de qualidade<br> <ol> <li><a href="#isencao">A isenção</a></li> <li><a href="#correcao">A correção</a></li> <li><a href="#agilidade">A agilidade</a></li> </ol> </p> <p> <a href="#secao-2">Seção II</a>: Como o jornalista deve proceder diante das fontes, do público, dos colegas, do veículo para o qual trabalha e das redes sociais<br> <ol> <li><a href="#diante-das-fontes">Diante das fontes</a></li> <li><a href="#diante-do-publico">Diante do público</a></li> <li><a href="#diante-dos-colegas">Diante dos colegas</a></li> <li><a href="#diante-do-veiculo">Diante do veículo</a></li> <li><a href="#diante-das-redes-sociais">Diante das redes sociais</a></li> </ol> </p> <p> <a href="#secao-3">Seção III</a>: O uso de inteligência artificial no jornalismo <ol> <li><a href="#transparencia-e-supervisao-humana">Transparência e supervisão humana</a></li> <li><a href="#apuracao-producao-e-distribuicao-de-jornalismo">Apuração produção e distribuiçao de jornalismo</a></li> <li><a href="#direitos-autorais-e-governanca">Direitos autorais e governança</a></li> </ol> </p> <p> <a href="#secao-4">Seção IV</a>: Os valores cuja defesa é um imperativo do jornalismo </p> </blockquote> </div> <div class="principios-editoriais__section" id="principios-editoriais"> <h2>CARTA DOS ACIONISTAS</h2> <p>Desde 1925, quando O Globo foi fundado por Irineu Marinho, as empresas jornalísticas das Organizações Globo <i>[hoje Grupo Globo]</i>, comandadas por quase oito décadas por Roberto Marinho, agem de acordo com princípios que as conduziram a posições de grande sucesso: o êxito é decorrência direta do bom jornalismo que praticam. Certamente houve erros, mas a posição de sucesso em que se encontram hoje mostra que os acertos foram em maior número. Tais princípios foram praticados por gerações e gerações de maneira intuitiva, sem que estivessem formalizados ordenadamente num código. Cada uma de nossas redações sempre esteve imbuída deles, e todas puderam, até aqui, se pautar por eles. Por que, então, formalizá-los neste documento?</p> <p>Com a consolidação da Era Digital, em que o indivíduo isolado tem facilmente acesso a uma audiência potencialmente ampla para divulgar o que quer que seja, nota-se certa confusão entre o que é ou não jornalismo, quem é ou não jornalista, como se deve ou não proceder quando se tem em mente produzir informação de qualidade. A Era Digital é absolutamente bem-vinda, e, mais ainda, essa multidão de indivíduos (isolados ou mesmo em grupo) que utiliza a internet para se comunicar e se expressar livremente. Ao mesmo tempo, porém, ela obriga a que todas as empresas que se dedicam a fazer jornalismo expressem de maneira formal os princípios que seguem cotidianamente. O objetivo é não somente diferenciar-se, mas facilitar o julgamento do público sobre o trabalho dos veículos, permitindo, de forma transparente, que qualquer um verifique se a prática é condizente com a crença. As Organizações Globo <i>[hoje Grupo Globo]</i>, diante dessa necessidade, oferecem ao público o documento “Princípios Editoriais das Organizações Globo” <i>[hoje “Princípios Editoriais do Grupo Globo”]</i>.</p> <p>É possível que, para a maioria, ele não traga novidades. Se isso acontecer, será algo positivo: um sinal de que a maior parte das pessoas reconhece uma informação de qualidade, mesmo neste mundo em que basta ter um computador conectado à internet para se comunicar.</p><p>Desde logo, é preciso esclarecer que não se tratou de elaborar um manual de redação. O que se pretendeu foi explicitar o que é imprescindível ao exercício, com integridade, da prática jornalística, para que, a partir dessa base, os veículos das Organizações Globo <i>[hoje Grupo Globo]</i> possam atualizar ou construir os seus manuais, consideradas as especificidades de cada um. O trabalho tem o preâmbulo “Breve definição de jornalismo” e três seções: a) Os atributos da informação de qualidade; b) Como o jornalista deve proceder diante das fontes, do público, dos colegas, do veículo para o qual trabalha <i>[e das redes sociais]</i>; c) Os valores cuja defesa é um imperativo do jornalismo.</p> <p>O documento resultou de muita reflexão, e sua matéria-prima foi a nossa experiência cotidiana de quase nove décadas. Levou em conta os nossos acertos, para que sejam reiterados, mas também os nossos erros, para que seja possível evitá-los. O que nele está escrito é um compromisso com o público, que agora assinamos em nosso nome e de nossos filhos e netos.</p> <p class="principios-editoriais__signature"> Rio de Janeiro, 6 de agosto de 2011<br> <strong>Roberto Irineu Marinho</strong><br> <strong>João Roberto Marinho</strong><br> <strong>José Roberto Marinho</strong><br> </p> <p><a href="#topo">>> volte ao topo da página</a></p> </div> <div class="principios-editoriais__section" id="definicao-do-jornalismo"> <h2>BREVE DEFINIÇÃO DE JORNALISMO</h2> <p>De todas as definições possíveis de jornalismo, a que o Grupo Globo adota é esta: jornalismo é o conjunto de atividades que, seguindo certas regras e princípios, produz um primeiro conhecimento sobre fatos e pessoas. Qualquer fato e qualquer pessoa: uma crise política grave, decisões governamentais com grande impacto na sociedade, uma guerra, uma descoberta científica, um desastre ambiental, mas também a narrativa de um atropelamento numa esquina movimentada, o surgimento de um buraco na rua, a descrição de um assalto à loja da esquina, um casamento real na Europa, as novas regras para a declaração do Imposto de Renda ou mesmo a biografia das celebridades instantâneas. O jornalismo é aquela atividade que permite um primeiro conhecimento de todos esses fenômenos, os complexos e os simples, com um grau aceitável de fidedignidade e correção, levando-se em conta o momento e as circunstâncias em que ocorrem. É, portanto, uma forma de apreensão da realidade.</p> <p>Antes, costumava-se dizer que o jornalismo era a busca pela verdade dos fatos. Com a popularização confusa de uma discussão que remonta ao surgimento da filosofia (existe uma verdade e, se existe, é possível alcançá-la?), essa definição clássica passou a ser vítima de toda sorte de mal-entendidos. A simplificação chegou a tal ponto que, hoje, não é raro ouvir que, não existindo nem verdade nem objetividade, o jornalismo como busca da verdade não passa de uma utopia. É um entendimento equivocado. Não se trata aqui de enveredar por uma discussão sem fim, mas a tradição filosófica mais densa dirá que a verdade pode ser inesgotável, inalcançável em sua plenitude, mas existe; e que, se a objetividade total certamente não é possível, há técnicas que permitem ao homem, na busca pelo conhecimento, minimizar a graus aceitáveis o subjetivismo.</p> <p>É para contornar essa simplificação em torno da “verdade” que se opta aqui por definir o jornalismo como uma atividade que produz conhecimento. Um conhecimento que será constantemente aprofundado, primeiro pelo próprio jornalismo, em reportagens analíticas de maior fôlego, e, depois, pelas ciências sociais, em especial pela História. Quando uma crise política eclode, por exemplo, o entendimento que se tem dela é superficial, mas ele vai se adensando ao longo do tempo, com fatos que vão sendo descobertos, investigações que vão sendo feitas, personagens que resolvem falar. A crise só será mais bem entendida, porém, e jamais totalmente, anos depois, quando trabalhada por historiadores, com o estudo de documentos inacessíveis no momento em que ela surgiu. Dizer, portanto, que o jornalismo produz conhecimento, um primeiro conhecimento, é o mesmo que dizer que busca a verdade dos fatos, mas traduz com mais humildade o caráter da atividade. E evita confusões.</p> <p>Dito isso, fica mais fácil dar um passo adiante. Pratica jornalismo todo veículo cujo propósito central seja conhecer, produzir conhecimento, informar. O veículo cujo objetivo central seja convencer, atrair adeptos, defender uma causa, faz propaganda. Um está na órbita do conhecimento; o outro, da luta político-ideológica. Um jornal de um partido político, por exemplo, não deixa de ser um jornal, mas não pratica jornalismo, não como aqui definido: noticia os fatos, analisa-os, opina, mas sempre por um prisma, sempre com um viés, o viés do partido. E sempre com um propósito: o de conquistar seguidores. Faz propaganda. Algo bem diverso de um jornal generalista de informação: este noticia os fatos, analisa-os, opina, mas com a intenção consciente de não ter um viés, de tentar traduzir a realidade, no limite das possibilidades, livre de prismas. Produz conhecimento. O Grupo Globo terá sempre e apenas veículos cujo propósito seja conhecer, produzir conhecimento, informar.</p> <p>É claro que um jornal impresso, uma revista, um telejornal, um noticiário de rádio e um site noticioso na internet podem ter diversas seções e abrigam muitos gêneros: o noticiário propriamente dito, os editoriais com a opinião do veículo, análises de especialistas, artigos opinativos de colaboradores, cronistas, críticos. E é igualmente evidente que a opinião do veículo vê a realidade sob o prisma das crenças e valores do próprio veículo. Da mesma forma, um cronista comentará a realidade impregnado de seu subjetivismo, assim como os articulistas convidados a fazer as análises. Livre de prismas e de vieses, pelo menos em intenção, restará apenas o noticiário. Mas, se de fato o objetivo do veículo for conhecer, informar, haverá um esforço consciente para que a sua opinião seja contradita por outras e para que haja cronistas, articulistas e analistas de várias tendências.</p> <p>Em resumo, portanto, jornalismo é uma atividade cujo propósito central é produzir um primeiro conhecimento sobre fatos e pessoas.</p> <p><a href="#topo">>> volte ao topo da página</a></p> </div> <div class="principios-editoriais__section" id="secao-1"> <h2>SEÇÃO I<br>OS ATRIBUTOS DA INFORMAÇÃO DE QUALIDADE</h2> <p>Para que o jornalismo produza conhecimento, que princípios deve seguir? O trabalho jornalístico tem de ser feito buscando-se isenção, correção e agilidade. Porque só tem valor a informação jornalística que seja isenta, correta e prestada com rapidez, os seus três atributos de qualidade.</p> <p><strong id="isencao">1. A isenção:</strong></p> <p>Isenção é a palavra-chave em jornalismo. E tão problemática quanto “verdade”. Sem isenção, a informação fica enviesada, viciada, perde qualidade. Diante, porém, da pergunta eterna – é possível ter 100% de isenção? – a resposta é um simples não. Assim como a verdade é inexaurível, é impossível que alguém possa se despir totalmente do seu subjetivismo. Isso não quer dizer, contudo, que seja impossível atingir um grau bastante elevado de isenção. É possível, desde que haja um esforço consciente do veículo e de seus profissionais para que isso aconteça. E que certos princípios sejam seguidos. São eles:</p> <p>a) Os veículos jornalísticos do Grupo Globo devem ter a isenção como um objetivo consciente e formalmente declarado. Todos os seus níveis hierárquicos, nos vários departamentos, devem levar em conta este objetivo em todas as decisões;</p> <p>b) Na apuração, edição e publicação de uma reportagem, seja ela factual ou analítica, os diversos ângulos que cercam os acontecimentos que ela busca retratar ou analisar devem ser abordados. O contraditório deve ser sempre acolhido, o que implica dizer que todos os diretamente envolvidos no assunto têm direito à sua versão sobre os fatos, à expressão de seus pontos de vista ou a dar as explicações que considerar convenientes;</p> <p>c) Isso não quer dizer que o relato e/ou análise de fatos serão sempre uma justaposição de versões. Ao contrário, o jornalista deve se esforçar para deixar claro o que realmente aconteceu, quando isso for possível. Se uma apuração, durante a qual se ouvem várias fontes, estabelecer como fato que certa autoridade disse isso ou aquilo durante uma reunião fechada, o relato deve ser assertivo, sem o uso do condicional. Será dito que “a autoridade disse isso e aquilo”, em vez de “a autoridade teria dito isso e aquilo”. Se a autoridade negar a afirmação publicamente, deve-se registrar a atitude, não para invalidar a apuração, mas porque a negativa passa a ser ela própria uma informação para o julgamento do público. O condicional só será usado quando a apuração não for suficiente para que o jornalista consolide uma convicção;</p> <p>d) Não pode haver assuntos tabus. Tudo aquilo que for de interesse público, tudo aquilo que for notícia, deve ser publicado, analisado, discutido;</p> <p>e) Ninguém pode ser perseguido por se recusar a participar de uma reportagem; da mesma forma, ninguém pode ser favorecido por fazê-lo;</p> <p>f) Todos os jornalistas envolvidos na apuração, edição e publicação de uma reportagem, em qualquer nível hierárquico, devem se esforçar ao máximo para deixar de lado suas idiossincrasias e gostos pessoais. Gostar ou não de um assunto ou personagem não é critério para que algo seja ou não publicado. O critério é ser notícia;</p> <p>g) A hierarquia, numa redação, é fundamental para que o trabalho jornalístico possa ser feito a tempo e à hora. E a decisão final caberá sempre àquele que estiver no comando. Ocupantes de cargos de chefia e direção devem, contudo, ter ouvidos abertos a críticas e argumentações contrárias. O trabalho jornalístico é essencialmente coletivo, e errarão menos aqueles que ouvirem mais. Porque aquilo que pode parecer certo, acima de dúvidas, confrontado com outros argumentos, pode se revelar apenas fruto de gosto pessoal, idiossincrasia ou preconceito;</p> <p>h) Quanto mais diversa for uma redação – em termos de gostos, crenças, tendências políticas, cor, gênero, idade, orientação sexual, origens social e geográfica – mais isenta será a escolha dos assuntos a serem cobertos, discutidos e analisados, e mais abrangente a acolhida dos pontos de vista em torno deles. Essa diversidade não se alcança por meio de cotas, mas por uma postura inclusiva e uma busca consciente desses profissionais. Os jornalistas devem ser escolhidos entre aqueles que têm a democracia e a liberdade de expressão como valores absolutos e universais;</p> <p>i) O Grupo Globo é apartidário, e os seus veículos devem se esforçar para assim ser percebidos;</p> <p>j) O Grupo Globo é laico, e os seus veículos devem se esforçar para assim ser percebidos;</p> <p>k) O Grupo Globo repudia todas as formas de preconceito, e seus veículos devem se esforçar para assim ser percebidos;</p> <p>l) O Grupo Globo é independente de governos, e os seus veículos devem se esforçar para assim ser percebidos;</p> <p>m) O Grupo Globo é independente de grupos econômicos, e os seus veículos devem se esforçar para assim ser percebidos. Por esse motivo, as decisões editoriais sobre reportagens envolvendo anunciantes serão tomadas a partir dos mesmos critérios usados em relação aos que não sejam anunciantes;</p> <p>n) O Grupo Globo é entusiasta do Brasil, de sua diversidade, de sua cultura e de seu povo, tema principal de seus veículos. Isso em nenhuma hipótese abrirá espaço para a xenofobia ou desdém em relação a outros povos e culturas;</p> <p>o) Os jornalistas do Grupo Globo devem evitar situações que possam provocar dúvidas sobre o seu compromisso com a isenção. Por exemplo, pode acontecer que atividades sociais ou econômicas de parentes tenham impacto no trabalho cotidiano ou eventual dos jornalistas. É possível também que haja relação de amizade entre jornalistas e personalidades públicas ou personagens que estejam em destaque no noticiário ou que venham a estar. Em casos dessa natureza ou assemelhados, os jornalistas nessa situação devem comunicar o fato a seus superiores, que deverão encontrar meios de superar o conflito. Jornalistas em cargo de chefia ou que lidem diretamente com assuntos econômicos não podem fazer investimentos diretos em empresas ou em suas ações na Bolsa de Valores para que não venham a ser acusados de publicar reportagens positivas ou negativas sobre elas em benefício próprio (o investimento em fundos é permitido). De maneira geral, todo jornalista, na administração de seus investimentos, deve evitar negócios com empresas ou instituições cujas atividades cubra cotidianamente. Em caso de dúvida, a direção deve ser consultada;</p> <p>p) É inadmissível que jornalistas do Grupo Globo façam reportagens em benefício próprio ou que deixem de fazer aquelas que prejudiquem seus interesses;</p> <p>q) Os jornalistas do Grupo Globo não podem se engajar em campanhas políticas, de forma alguma: nelas trabalhando, anunciando publicamente apoio a candidatos ou usando adereços que os vinculem a partidos. Em seus manuais de redação, os veículos devem criar normas de quarentena para receber de volta jornalistas que tenham pedido demissão a fim de trabalhar para partidos, candidatos ou governos;</p> <p>r) Os veículos do Grupo Globo devem ser transparentes em suas ações e em seus propósitos. Isso significa que o público será sempre informado sobre as condições em que forem feitas reportagens que fujam ao padrão. Assim, para citar um exemplo, se for imperativo aceitar carona num avião governamental em determinada cobertura, isso será dito ao público claramente e, sempre que possível, o governo será ressarcido das despesas. Da mesma forma, quando uma decisão editorial provocar questionamentos relevantes, abrangentes e legítimos, os motivos que levaram a tal decisão devem ser esclarecidos;</p> <p>s) Os veículos do Grupo Globo estabelecerão normas, em seus manuais de redação, sobre como devem proceder seus jornalistas diante de convites e presentes. A regra geral é que nada de valor deve ser aceito;</p> <p>t) Todo esforço deve ser feito para que o público possa diferenciar o que é publicado como comentário, como opinião, do que é publicado como notícia, como informação. Fora do noticiário propriamente dito, os veículos do Grupo Globo buscarão ter um corpo de comentaristas, cronistas e colaboradores, fixos ou eventuais, que seja plural, representando o arco mais amplo de tendências legítimas em uma sociedade democrática. Articulistas, cronistas e colaboradores fixos têm de zelar para que os dados objetivos usados para sustentar suas opiniões estejam corretos. O mesmo deve acontecer com convidados, embora, neste caso, a responsabilidade pelo que é dito seja deles e não do veículo;</p> <p>u) Os jornalistas do Grupo Globo agirão sempre dentro da lei, procurando adaptar seus métodos de apuração ao arcabouço jurídico do país. Como o interesse público deve vir sempre em primeiro lugar, buscarão o auxílio de especialistas para que não sejam vítimas de interpretações superficiais da legislação;</p> <p>v) Uma pessoa poderá ser apresentada como suspeita de crime ou irregularidade quando investigações jornalísticas, feitas segundo os preceitos deste documento, assim permitirem. A reportagem terá de trazer a versão da pessoa acusada, de forma ampla, se ela se dispuser a falar;</p> <p>w) Denúncia anônima não é notícia; é pauta, mesmo se a fonte for uma autoridade pública: a denúncia deve ser investigada à exaustão antes de ser publicada (ver seção II item 4-e);</p> <p>x) Denúncias e acusações, feitas em entrevistas por pessoas devidamente identificadas, que desfrutem de credibilidade, seja pelo cargo que ocupam, seja pela história de vida, podem ser publicadas, sem investigação própria, mas, necessariamente, acompanhadas pela versão dos acusados, de preferência no mesmo dia, quando estes se dispuserem a falar. Denúncias feitas em entrevistas por pessoas sem credibilidade, como criminosos, por exemplo, mesmo se identificadas, devem ser exaustivamente investigadas, antes de serem publicadas;</p> <p>y) Uma reportagem pode legitimamente apresentar uma pessoa como suspeita de crime ou irregularidade quando a suspeição partir oficialmente de alguma autoridade pública e estiver registrada em documento ou entrevista. O anúncio oficial de que alguém é suspeito de crime ou irregularidade é um fato, que pode ser registrado dependendo de sua relevância para a sociedade. Ao jornalista, cabe informar sobre o estágio em que se encontram as investigações, devendo sempre cobrar os indícios que levaram a autoridade a sustentar suas suposições, publicando-os, acompanhados da versão da pessoa acusada, se ela se dispuser a falar. Se a autoridade errar e culpar um inocente, o fato deve ser publicado com o mesmo destaque, e a polícia deve ser cobrada por seus erros;</p> <p>z) Os veículos jornalísticos do Grupo Globo devem priorizar sempre suas próprias investigações e publicar o que resultar delas apenas se houver convicção formada de que a reportagem é legítima. Dessa forma, não é automática a publicação de repercussões sobre reportagens de outros veículos. Isso só deve ocorrer se o exame da reportagem produzir, de imediato, a convicção de que nela há elementos de verdade. Do contrário, é imperioso que haja investigação própria e, somente depois, se for o caso, repercutir a reportagem. Há ocasiões em que a mera publicação de uma reportagem produz efeitos instantâneos. Quando for assim, publicam-se os efeitos, descreve-se a reportagem, mas ressaltando-se a sua origem e, de modo algum, acolhendo-a como verdadeira. Tudo dependerá do caso, do assunto, do momento e dos efeitos que ela produzir. Mas pode-se dizer, de modo geral e a título de exemplo, que um ministro emitir uma nota respondendo a uma reportagem não é motivo suficiente para que um veículo do Grupo Globo a repercuta, antes de investigação própria; a queda do ministro, porém, sim, justifica a publicação.</p> <p><strong id="correcao">2. A correção:</strong></p> <p>Correção é aquilo que dá credibilidade ao trabalho jornalístico: nada mais danoso para a reputação de um veículo do que uma reportagem errada ou uma análise feita a partir de dados equivocados. O compromisso com o acerto deve ser, portanto, inabalável em todos os veículos do Grupo Globo. É evidente que, depois de tudo o que aqui já foi dito sobre o conceito de “verdade”, não é demais dizer que estar correto é procurar descrever e analisar os fatos da maneira mais acurada, dadas as circunstâncias do momento. Nesse sentido, a correção é um processo, uma construção que vai se dando dia após dia. O jornalista investiga os fatos, pouco a pouco, e vai montando um quebra-cabeça. O retrato final estará ainda incompleto, à espera da História, mas terá de ser já, necessariamente, uma silhueta com contornos visíveis. Não há fórmula, e nem jamais haverá, que torne o jornalismo imune a erros, porém. Quando eles acontecem, é obrigação do veículo corrigi-los de maneira transparente, sem subterfúgios, num movimento que é ele próprio essencial à busca da informação correta. Um dos mecanismos que mais contribuem no controle de qualidade posterior à publicação das informações é a reação do público. É essencial, portanto, que todos os veículos do Grupo Globo tenham, cada um à sua maneira, estruturas que recebam amplamente as observações do público, críticas ou elogiosas, para processá-las, entendê-las e dar seguimento a elas. Na busca pela correção, é necessário seguir os princípios:</p> <p>a) Informações, para serem publicadas, devem ser confirmadas pelo maior número de fontes possível. Exceção feita às informações oficiais, de entidades públicas ou privadas;</p> <p>b) Informações e imagens enviadas pelo público pela internet só devem ser publicadas depois de averiguação quanto à sua veracidade. Na cobertura de eventos em que o trabalho de jornalistas esteja cerceado, haverá casos em que será necessária a publicação de informações e imagens assim obtidas, sem averiguação, mas o público deverá ser avisado de que não há como confirmar se são verdadeiras;</p> <p>c) O rigor com minúcias não é exagero, mas obrigação. Todos os dados de uma reportagem – nomes, datas, locais, horários, idades, endereços, referências históricas, descrições de processos, definições científicas, termos de um contrato, explicações sobre formas de governo, enfim, tudo o que de objetivo houver numa reportagem – devem ser exatos, corretos, sem erros;</p> <p>d) Todo repórter é responsável pela exatidão daquilo que apura, mas, como em jornalismo quase tudo se faz coletivamente, todos os envolvidos na edição de uma reportagem devem estar atentos para perceber inexatidões. Expressar dúvidas sobre dados de uma reportagem antes de sua publicação é a melhor maneira de torná-la mais exata;</p> <p>e) A revisão não é uma forma de controle ou censura. É parte integrante e fundamental do processo jornalístico, e sua principal função é evitar erros. Se o processo jornalístico prescindiu da figura clássica do revisor, foi apenas porque todos os envolvidos numa reportagem se tornaram revisores. Nesse sentido, nenhuma reportagem deve ser publicada apenas com o exame do autor: é indispensável que outros envolvidos no processo participem desse exame;</p> <p>f) Ferramentas tecnológicas hoje permitem o acesso rápido a bancos de dados confiáveis. Todas as redações do Grupo Globo devem viabilizar tal acesso, e seus jornalistas devem se impor como obrigação consultar tais arquivos;</p> <p>g) Em reportagens que requeiram conhecimento técnico, a consulta a especialistas deve ser obrigatória. Nenhum jornalista precisa ser médico, químico, biólogo ou historiador. Mas, por isso mesmo, para não errar em assuntos técnicos, todo jornalista precisa se socorrer de assessoria especializada, ouvindo sempre mais de um técnico toda vez que o assunto for controverso;</p> <p>h) Quanto mais diversificado for o interesse dos jornalistas por disciplinas que não fazem parte de sua formação universitária básica, mais equipada estará uma redação para tratar dos múltiplos assuntos com que lida diariamente. Ilustrar-se continuamente é dever intransferível de todo jornalista: num mundo em constante evolução, nenhum jornalista deixa de estar em aprendizado contínuo. Os veículos do Grupo Globo, no entanto, devem montar programas e estruturas de treinamento para auxiliar seus jornalistas, subsidiariamente, nessa tarefa;</p> <p>i) Com esse mesmo objetivo, embora o Grupo Globo deva manter a prática de recrutar majoritariamente seus profissionais nas faculdades de Comunicação, seus veículos devem estar sempre abertos a acolher profissionais de outros campos que decidam se dedicar ao jornalismo, desde que demonstrem aptidão para tal;</p> <p>j) A análise crítica das edições passadas é um imperativo. É a verificação cotidiana de pontos negativos e positivos das reportagens que permite o aperfeiçoamento contínuo delas e a adesão a estes princípios editoriais. Todos os veículos do Grupo Globo devem ter as suas estruturas de análise, escolhendo aquelas que melhor se adaptam ao seu perfil;</p> <p>k) Os veículos do Grupo Globo devem ter estruturas para receber e processar as observações, positivas e negativas, vindas do público de uma maneira geral: os consumidores de suas informações, as fontes, os especialistas e os personagens de suas reportagens. Não se trata aqui de publicar ou deixar de publicar uma informação porque esta agrada a amplas camadas ou porque lhes desagrada: o dever de informar vem sempre em primeiro lugar. Conhecer a reação do público é fundamental porque contribui para a melhoria da qualidade da informação de muitas formas. Ajuda a conhecer possíveis erros, facilita o recebimento de novas informações sobre alguma cobertura e pode revelar o que é um fato em si mesmo: a própria reação do público. Essas estruturas devem ser capazes de discernir o que é manifestação espontânea e o que, em tempos de internet, é orquestração. Não há um modelo único: cada veículo deve encontrar aquele mais condizente com o seu perfil;</p> <p>l) Os erros devem ser corrigidos, sem subterfúgios e com destaque. Não há erro maior do que deixar os que ocorrem sem a devida correção;</p> <p>m) Os veículos do Grupo Globo usarão a norma culta da Língua Portuguesa, levando sempre em conta a sua evolução e as múltiplas possibilidades que ela acolhe. Gírias e neologismos serão evitados, sendo aceitos em declaração de entrevistados ou em reportagens mais leves, acompanhados, quando necessário, da explicação sobre seu significado. Cada veículo estabelecerá, em seu manual de redação, a padronização que considerar a mais apropriada. Mas editores evitarão que suas idiossincrasias em relação à língua se tornem norma;</p> <p>n) Os veículos do Grupo Globo têm obrigação de se fazer entender. Uma notícia tem de ser publicada de forma clara, para que o público a compreenda sem dificuldades. Nesse sentido, na edição de reportagens, recursos explicativos que facilitem o entendimento são uma obrigação.</p> <p><strong id="agilidade">3. A agilidade:</strong></p> <p>A agilidade da produção jornalística é o que compensa, em larga medida, as suas imperfeições, se a compararmos a outras formas de conhecer a realidade. Em outras palavras, há um duplo sentido na afirmação de que o jornalismo produz uma primeira imagem dos fatos: a imagem é primeira, porque dela ainda não se têm os contornos definitivos; mas, também, é primeira porque é traçada logo após o ocorrido. A informação tem de ser prestada no menor espaço de tempo da melhor maneira possível, eis a equação diante da qual os jornalistas se veem todos os dias. Portanto, é atributo fundamental da qualidade da informação jornalística ser produzida com rapidez. Se a História pode dispor de anos de trabalho para fazer aflorar a realidade, o jornalismo dispõe de algumas horas (no máximo, de alguns dias, se a publicação for semanal ou mensal). É a celeridade com que traça o primeiro retrato dos fatos que ao mesmo tempo dá utilidade à produção jornalística e justifica as suas lacunas. A notícia tem pressa. E é por essa razão que os seguintes princípios devem ser perseguidos:</p> <p>a) Os veículos do Grupo Globo terão sempre como prioridade investir em tecnologia capaz de dar celeridade ao trabalho jornalístico e à sua difusão. Deverão estar atualizados com o que de melhor houver em maquinaria, equipamentos, softwares e meios de transporte;</p> <p>b) A burocracia que envolve o lado administrativo das empresas jornalísticas deve levar sempre em conta a necessidade de dar celeridade ao trabalho jornalístico. Os veículos devem desenvolver processos que controlem orçamentos e despesas sem que estes se transformem em entraves à agilidade que o jornalismo requer;</p> <p>c) A rapidez necessária ao trabalho jornalístico não se confunde com precipitação: nenhuma reportagem será publicada sem que esteja apurada dentro de parâmetros seguros de qualidade;</p> <p>d) Deve-se perseguir o furo jornalístico, a informação exclusiva, em primeira mão, mas jamais se descuidar dos outros atributos da informação de qualidade: a isenção com que é produzida, ouvindo-se todos os lados nela envolvidos, e a correção dos dados nela apresentados. Notícia errada ou enviesada não é furo; é um golpe na credibilidade do veículo;</p> <p>e) Como princípio geral, não se deve guardar notícia. Em geral, informação confirmada é informação publicada. Os veículos, no entanto, devem julgar quando uma reportagem deve ser publicada de imediato, quando pode esperar a próxima edição ordinária ou, se houver convicção de sua exclusividade, quando pode esperar por uma edição especial. O critério é a certeza de que a reportagem continuará a ser dada em primeira mão, e que a demora em publicá-la não acarretará prejuízos à sociedade. Quanto mais postergada for uma reportagem, mais completa e mais trabalhada ela deve ser;</p> <p>f) Deve-se ter humildade diante de furos de veículos concorrentes. Diante de casos assim, não se deve negar a realidade, mas entrar no assunto o mais rapidamente possível, tentando fazer mais e melhor, dando o crédito a quem de direito;</p> <p>g) Essa postura em nada se confunde com a adesão acrítica a reportagens veiculadas por concorrentes. Antes de serem publicadas em veículos do Grupo Globo, todas têm de ser confirmadas por verificações próprias. Isso é especialmente verdadeiro quando se trata de denúncias, de acordo com os procedimentos descritos no item 1-z desta seção.</p> <p><a href="#topo">>> volte ao topo da página</a></p> </div> <div class="principios-editoriais__section" id="secao-2"> <h2>SEÇÃO II<br>COMO O JORNALISTA DEVE PROCEDER DIANTE DAS FONTES, DO PÚBLICO, DOS COLEGAS, DO VEÍCULO PARA O QUAL TRABALHA E DAS REDES SOCIAIS</h2> <p><strong id="diante-das-fontes">1. Diante das fontes:</strong></p> <p>a) Fazer e manter boas fontes é um dever de todo jornalista. Como a isenção deve ser um objetivo permanente, é altamente recomendável que a relação com a fonte, por mais próxima que seja, não se transforme em relação de amizade. A lealdade do jornalista é com a notícia;</p> <p>b) Se a relação de amizade com uma fonte for anterior à vida profissional do jornalista, este deve manter a direção do veículo informada, para que os conflitos possam ser evitados. O mesmo deve acontecer caso a relação fonte-jornalista, apesar dos esforços em sentido contrário, torne-se uma amizade ou algo maior;</p> <p>c) O respeito e a transparência devem marcar a relação dos jornalistas com suas fontes. Quando indagado por elas sobre o destino da informação que acaba de lhe dar, o jornalista deve responder com a exatidão possível;</p> <p>d) Deve-se sempre respeitar compromisso assumido com as fontes, principalmente aqueles relativos à preservação da identidade delas. Por esse motivo, esse tipo de compromisso deve ser apenas firmado com fontes de cuja credibilidade não se possa desconfiar (ver item 4-e, desta seção);</p> <p>e) Concedida uma entrevista exclusiva, uma fonte pode pedir alterações, acréscimos ou supressões, mas o jornalista julgará se o pedido se justifica. Haverá vezes em que o jornalista não concordará com a mudança, sendo, nestes casos, necessário registrar que a mudança foi solicitada, mas não aceita.</p> <p><strong id="diante-do-publico">2. Diante do público:</strong></p> <p>a) O público será sempre tratado com respeito, consideração e cortesia, em todas as formas de interação com os jornalistas e seus veículos: seja como consumidor da informação publicada, seja como fonte dela;</p> <p>b) Cada veículo tem um público-alvo e deve agir de acordo com as características dele, adaptando a elas pauta, linguagem e formato. Mas, para o Grupo Globo, todo público tem um alto poder de discernimento e entendimento: o menos culto dos homens é capaz de decidir o que é melhor para si, escolhe visando à qualidade e entende tudo o que lhe é relatado de forma competente. Essa convicção deve ser levada em conta especialmente pelos veículos de massa que produzem informação para pessoas de todos os níveis de instrução. Nesse caso, a linguagem e o formato não devem ser rebuscados a ponto de afastar os menos letrados nem simplórios a ponto de afastar os mais instruídos. Se informarem em linguagem clara sobre assuntos de interesse de todos, serão sempre bem entendidos;</p> <p>c) Nenhum veículo do Grupo Globo fará uso de sensacionalismo, a deformação da realidade de modo a causar escândalo e explorar sentimentos e emoções com o objetivo de atrair uma audiência maior. O bom jornalismo é incompatível com tal prática. Algo distinto, e legítimo, é um jornalismo popular, mais coloquial, às vezes com um toque de humor, mas sem abrir mão de informar corretamente;</p> <p>d) A sensibilidade do público será levada em conta. Cenas chocantes receberão o tratamento devido de acordo com as características do público-alvo. Quanto mais indistinto o público, mais cuidados são necessários. Nesses casos, o público deve ter sempre a confiança de que não será surpreendido por cenas que afrontem os valores médios presumidos da sociedade. A título de exemplo, talvez seja necessário mostrar o vídeo ou a foto de um homem-bomba explodindo, mas a cena pode ser congelada segundos antes do dilaceramento. Em resumo, a decisão de publicar ou não cenas potencialmente chocantes e de como tratá-las deve sempre levar em conta a sua relevância para o entendimento da questão abordada. A melhor saída é submeter a decisão à opinião do maior número de jornalistas de uma redação. De um grupo, sempre emerge mais facilmente o bom senso;</p> <p>e) Todo veículo jornalístico tem uma responsabilidade social. Se é verdade que nenhum jornalista tem o condão de, certeiramente, escolher que informações são “boas” ou “más”, é legítima a preocupação com os efeitos maléficos que uma informação possa causar à sociedade. Esse é um tema complexo, e sempre dependente da análise do momento. A regra de ouro é divulgar tudo, na suposição de que a sociedade é adulta e tem o direito de ser informada. A crença de que os veículos jornalísticos, ao não fazerem restrições a temas, estimulam comportamentos desviantes é apenas isso: uma crença;</p> <p>f) O jornalismo, contudo, não é insensível a riscos evidentes. Um exemplo eloquente são os massacres em escolas, templos e lugares públicos. Especialistas alertam para o chamado “efeito contágio”: a divulgação de detalhes de tais ataques acaba estimulando outros do mesmo tipo. Por essa razão, nesses casos, os veículos do Grupo Globo não divulgarão o nome e a imagem dos autores, assim como vídeos de suas ações. Dar visibilidade a agressores pode servir como um estímulo a novos ataques, como indicam estudos segundo os quais os autores buscam exatamente esta "notoriedade" - por desonrosa que seja. E não serão noticiados ataques frustrados subsequentes, tampouco ameaças, também com o objetivo de conter o chamado "efeito contágio”;</p> <p>g) Exemplos correlatos podem ter tratamento menos restritivo. Mas mesmo estes devem seguir outra regra de ouro do jornalismo: só se divulga informação relevante. Para citar um exemplo, um vídeo divulgado por um assassino em série pode e deve ser divulgado naquilo que é importante, mas não faz sentido deixar o criminoso ensinar como se mata uma pessoa sem deixar pista. Da mesma forma, não se publicam informações úteis para grupos criminosos, como o local aonde a polícia irá, à cata de um sequestrador. E respeitam-se pedidos de pessoas que se considerem em risco com a publicação de informações que lhes digam respeito, como um policial que, em ação, matou um traficante perigoso e pode ser vítima de represália de comparsas;</p> <p>h) Notícias sobre sequestros serão sempre publicadas. Estudos de experiências internacionais levaram o Grupo Globo à convicção de que a publicação de que uma pessoa foi sequestrada não põe a vítima em risco, mas a protege. A notícia será publicada com todas as ressalvas, de modo a não revelar ao bandido o planejamento da polícia e da família, nem dar informações que mostrem a situação econômica da vítima. Isso obriga o veículo a um acompanhamento do sequestro mais sóbrio, sem necessariamente a publicação diária de reportagens a respeito. O registro de solidariedade pública, quando relevante, ou de fatos que ajudem a família ou a polícia deve ser feito;</p> <p>i) A privacidade das pessoas será respeitada, especialmente em seu lar e em seu lugar de trabalho. A menos que esteja agindo contra a lei, ninguém será obrigado a participar de reportagens;</p> <p>j) Pessoas públicas – celebridades, artistas, políticos, autoridades religiosas, servidores públicos em cargos de direção, atletas e líderes empresariais, entre outros – por definição abdicam em larga medida de seu direito à privacidade. Além disso, aspectos de suas vidas privadas podem ser relevantes para o julgamento de suas vidas públicas e para a definição de suas personalidades e estilos de vida e, por isso, merecem atenção. Cada caso é um caso, e a decisão a respeito, como sempre, deve ser tomada após reflexão, de preferência que envolva o maior número possível de pessoas;</p> <p>l) O uso de microcâmeras e gravadores escondidos, visando à publicação de reportagens, é legítimo se este for o único método capaz de registrar condutas ilícitas, criminosas ou contrárias ao interesse público. Deve ser feito com parcimônia, e em casos de gravidade. Seu uso deve ser precedido da análise, pelas chefias imediatas, dos riscos que correrão os jornalistas caso venham a ser descobertos. A imagem e/ou o áudio de pessoas que não estejam envolvidas diretamente no que estiver sendo denunciado devem ser protegidos. Em seus manuais de redação, os veículos devem estabelecer suas normas de uso.</p> <p><strong id="diante-dos-colegas">3. Diante dos colegas:</strong></p> <p>a) De jornalistas de um mesmo veículo do Grupo Globo, espera-se espírito de colaboração. Todos numa redação têm de cooperar entre si, para que o trabalho seja o melhor possível;</p> <p>b) Os envolvidos numa mesma reportagem – da apuração à edição – são responsáveis por sua qualidade. Devem agir como revisores uns dos outros, para bem do trabalho;</p> <p>c) Os jornalistas não devem nunca se furtar de opinar sobre reportagens que estejam sendo feitas por colegas, criticando, sugerindo, ajudando a encontrar caminhos. A decisão de publicar ou não uma reportagem, e de como tratá-la, é do editor responsável por ela, mas ele errará se menosprezar a opinião de colegas de qualquer nível hierárquico. Errará ainda mais quando se conduzir de tal modo que iniba os jornalistas a opinar ou ponderar a respeito do que está sendo feito. Vale sempre repetir: jornalismo é uma obra coletiva, e terá tanto mais êxito quanto mais pessoas participarem do processo;</p> <p>d) As redações dos veículos do Grupo Globo são absolutamente independentes umas das outras e competem entre si pelo furo, pela reportagem exclusiva. Esta é uma tradição que vem desde a origem do grupo e que tem se mostrado profícua: evita a pasteurização do noticiário e estimula o pluralismo de abordagens. Isso não quer dizer que, levando-se em conta a convergência de mídias, não seja possível a construção de sinergias em torno do chamado noticiário básico – aquelas notícias obrigatórias a que todos os veículos têm acesso. Em outras palavras, faz sentido a disputa por assuntos exclusivos, faz sentido dar mais ênfase a determinados temas e não a outros, mas não há mal algum na troca de informações sobre a dimensão de um temporal ou a ocorrência de um assalto, por exemplo.</p> <p><strong id="diante-do-veiculo">4. Diante do veículo:</strong></p> <p>a) As redações são independentes na busca por notícias, mas há uma união de princípios sobre como obtê-las, sendo estes princípios editoriais sua maior expressão. Nenhum jornalista do Grupo Globo justificará falhas, alegando desconhecer este código. Desconhecê-lo será considerado um erro ainda maior;</p> <p>b) Os veículos do Grupo Globo expressam, em seus editoriais, uma opinião comum sobre os temas em voga. Os textos podem e devem divergir no estilo, no enfoque, na ênfase nesse ou naquele argumento, mas a essência é a mesma. Essa opinião deve refletir a visão do seu conselho editorial, composto por membros da família Marinho e jornalistas que dirigem as redações. Nenhum outro jornalista do grupo precisa, porém, concordar com tais opiniões, que, em nenhuma hipótese, influenciarão as coberturas dos fatos. Estas, como exposto aqui extensivamente, devem se pautar por critérios de isenção;</p> <p>c) Os jornalistas têm um dever de lealdade com os veículos para os quais trabalham. As informações a que têm acesso se destinam ao veículo e com ele devem ser divididas. Ninguém, somente o veículo, deve decidir o que fazer com elas, sendo certo que o seu destino será a publicação, se estiverem de acordo com os princípios explicitados neste documento. Da mesma forma, os veículos têm um dever de lealdade com seus jornalistas, e tudo devem fazer para protegê-los em sua atividade, fornecer-lhes meios adequados de trabalho e ampará-los em disputas provocadas por reportagens que publicam;</p> <p>d) A participação de jornalistas do Grupo Globo em plataformas da internet como blogs pessoais e sites colaborativos deve levar em conta estes pressupostos: notícias por eles apuradas devem ser divulgadas primeiramente pelos veículos para os quais trabalham; procedimentos internos, projetos, ideias, planos para o futuro ou quaisquer outras informações relativas ao dia a dia das redações não devem ser divulgados, sob pena de tornar vulnerável o veículo em que trabalham em relação a seus concorrentes;</p> <p>e) O sigilo sobre as fontes é inviolável, e os veículos do Grupo Globo protegerão seus jornalistas na tarefa de mantê-lo em todas as instâncias, sob qualquer circunstância. O jornalista, porém, pode e deve dividi-lo com a direção do veículo, sempre que isso for fundamental para a tomada de decisão sobre publicar ou não uma informação. Isso não é quebra de sigilo, pois a direção se obriga a guardá-lo em todos os casos. Fontes que deliberadamente mintam para o jornalista, levando-o propositadamente a erro, podem ter seu nome revelado, não como represália, mas se essa medida for fundamental para a correção que o veículo terá de publicar na edição seguinte.</p> <p><strong id="diante-das-redes-sociais">5. Diante das redes sociais:</strong></p> <p>a) O Grupo Globo considera que toda rede social é potencialmente pública. Mesmo que alguém permita o acesso ao que nela diz ou publica a apenas um grupo de pessoas, há uma alta possibilidade de que tal conteúdo se torne público. E, quando essa pessoa é um jornalista, a sua atividade pública acaba relacionada ao veículo para o qual trabalha. Se tal atividade manchar a sua reputação de isenção manchará também a reputação do veículo. Isso não é admissível, uma vez que a isenção é o principal pilar do jornalismo. Perder a reputação de que é isento inabilita o jornalista que se dedica a reportagens a desempenhar o seu trabalho. Isso se aplica a todas as redes – Twitter, Instagram, Facebook, WhatsApp ou qualquer outra que exista ou venha a existir;</p> <p>b) Em alguns casos, a perda da reputação de isenção é evidente de imediato. Em outros, é preciso uma análise criteriosa. Essa avaliação deve ser feita pelas chefias imediatas e compartilhada com a direção de redação, que decidirá quando é o caso de encaminhar a questão ao Conselho Editorial do Grupo Globo;</p> <p>c) É evidente que, em aplicativos de mensagens, como WhatsApp e outros, em que há mais controle sobre o acesso, todos têm o inalienável direito de discutir o que bem entender com grupos de parentes e amigos de confiança. Mas é preciso que o jornalista tenha em mente que, mesmo em tais grupos, o vazamento de mensagens pode ser danoso à sua imagem de isenção e à do veículo para o qual trabalha. E que tal vazamento o submeterá a todas as consequências que a perda da reputação de que é isento acarreta. Assim, compartilhar mensagens que revelem posicionamentos políticos, partidários ou ideológicos, mesmo em tais grupos, exige a confiança absoluta em seus participantes – confiança que só pode ser avaliada pelo jornalista;</p> <p>d) Em sua atuação nas redes sociais, o jornalista deve evitar tudo o que comprometa a percepção de que o Grupo Globo é isento. Por esse motivo, nas redes sociais, esses jornalistas devem se abster de expressar opiniões políticas, promover e apoiar partidos e candidaturas, defender ideologias e tomar partido em questões controversas e polêmicas que estão sendo cobertas jornalisticamente pelo Grupo Globo. Em síntese, esses jornalistas não devem nunca se pôr como parte do debate político e ideológico, muito menos com o intuito de contribuir para a vitória ou a derrota de uma tese, uma medida que divida opiniões, um objetivo em disputa. Isso inclui endossar ou, na linguagem das redes sociais, “curtir” publicações ou eventos de terceiros que participem da luta político-partidária ou de ideias. Quando acompanhar a atividade nas redes sociais de candidatos, partidos, entidades ou movimentos em torno da defesa de ideias ou projetos for fundamental para a cobertura jornalística, é permitido que o jornalista siga as suas páginas ou contas (mas não se deve curtir os seus posts). Quando for assim, o jornalista deve seguir todos os candidatos a um cargo majoritário e, nos outros casos, partidos e movimentos que defendam ideias opostas ou essencialmente diferentes, para que fique claro ao público que a iniciativa de os seguir não se deve a preferências pessoais. Da mesma forma, esses jornalistas devem avaliar se sua imagem de isenção estará sendo comprometida ao compartilhar material de terceiros. Agir de modo diferente compromete de forma irremediável a isenção do jornalista e mancha a reputação do veículo para o qual trabalha, com a consequência já mencionada;</p> <p>e) Como em todos os veículos de imprensa, há no Grupo Globo jornalistas cuja função é analisar fatos e controvérsias e opinar sobre eles. Por óbvio, tais jornalistas não ferem o princípio da isenção. Primeiramente, porque agem com transparência, deixando explícito que não fazem uma reportagem objetiva sobre os fatos, mas a partir deles os analisam e opinam sobre eles (ver Seção I, item 1, letra t). É uma atividade jornalística diversa da reportagem, mas que atende também a uma demanda do público: ter acesso a opiniões e análises sobre fatos e controvérsias para que possa formar a sua própria opinião. Tais jornalistas, normalmente chamados de comentaristas, analistas ou colunistas de opinião, devem ter uma atuação na rede social que não permita a percepção de que são militantes de causas e que fazem parte da luta político-partidária ou de ideias. A eles, como a todos, é vedado apoiar candidatos ou partidos, dentro e fora de eleições;</p> <p>f) Colaboradores, em seções de análise e opinião, que não sejam jornalistas, mas profissionais de outras áreas de atuação, devem julgar como atuar nas redes sociais, conscientes de que a sua reputação, fundamental para sua condição de colaborador, é afetada por essa atuação. Não é permitido declarar voto ou fazer propaganda para candidatos ou partidos no material produzido especificamente para os veículos para os quais trabalham;</p> <p>g) Por razões correlatas, é imprescindível que o jornalista do Grupo Globo evite a percepção de que faz publicidade, mesmo que indiretamente, ao citar ou se associar a nome de hotéis, marcas, empresas, restaurantes, produtos, companhias aéreas etc. Isso também não deve acontecer em contas de terceiros, e o jornalista deve zelar para evitar tais ocorrências. Participantes de programas esportivos televisivos, radiofônicos ou transmitidos pela internet seguirão neste quesito a política comercial de seus veículos. O jornalista deve evitar criticar hotéis, marcas, empresas, restaurantes, produtos, companhias aéreas etc., mesmo que tenha tido uma má experiência. O motivo é simples: a posição que ocupa nos veículos do Grupo Globo pode levar a que tenha um tratamento preferencial no reparo de danos sofridos;</p> <p>h) Essas diretrizes em nada diminuem a importância que o Grupo Globo vê nas redes sociais. O Grupo Globo estimula o seu jornalista e os seus veículos a utilizarem as redes sociais como valioso instrumento para se aproximar de seu público, ampliá-lo, reforçar a imagem de credibilidade de que já desfrutam, divulgar os seus conteúdos, encontrar notícias, fazer fontes. Nessa atividade, devem, porém, observar as regras até aqui descritas. E outras deste código;</p> <p>i) Os jornalistas do Grupo Globo devem sempre priorizar os seus veículos na divulgação de notícias, ou seja: noticiar os fatos sempre em primeira mão nos veículos para os quais trabalham. Somente então, poderão disponibilizar as notícias nas redes sociais, mas seguindo regras: as notícias devem ser brevemente resumidas e acompanhadas de um link que permita ao leitor ler a sua íntegra no veículo que a publicou. Quando a notícia não dispuser de um link específico, é obrigatória a publicação de um link do veículo para o qual trabalha, com a especificação da editoria, para que o leitor possa buscar mais detalhes. Devem agir de forma igual os comentaristas, analistas e colunistas de opinião em relação ao que produzirem para os veículos para os quais trabalham;</p> <p>j) A publicação de reportagens certamente vai gerar comentários dos leitores. O jornalista do Grupo Globo deve tratar todos com respeito. Pode esclarecer dúvidas e comentar críticas. Se estas forem ofensivas, talvez seja melhor simplesmente não responder. Se se sentir vítima de abuso, é legítimo que o jornalista do Grupo Globo bloqueie os ofensores. Mas é preciso critério: não confundir críticas contundentes, mas legítimas, com ofensas e abusos;</p> <p>k) O jornalista do Grupo Globo, sem exceção, não pode, por óbvio, criticar colegas de suas redações ou de redações de competidores nas redes sociais. O crítico acaba sempre por se diminuir diante do público. Da mesma forma, chefias não devem usar as redes sociais para elogiar os próprios veículos ou criticar concorrentes. Elogios e críticas podem ser interpretados como arrogância, algo que deve sempre ser evitado. Nesses dois casos, com propósitos construtivos, devem ser sempre priorizados os canais internos;</p> <p>l) Essas regras são válidas para todos os jornalistas do Grupo Globo e devem ser rigorosamente observadas. As chefias diretas ficam com a incumbência de implementá-las, torná-las uma realidade e, em caso de faltas por parte de jornalistas, dividir os episódios com a direção de redação do veículo, que decidirá então se é o caso de levá-los à apreciação do Conselho Editorial do Grupo Globo;</p> <p>m) O Grupo Globo tem a compreensão de que, muitas vezes, o jornalista pode se sentir em dúvida sobre se um texto seu nas redes sociais resvala na tomada de posição, ferindo o princípio da isenção. A única solução é consultar a chefia.</p> <p><a href="#topo">>> volte ao topo da página</a></p> </div> <div class="principios-editoriais__section" id="secao-3"> <h2>SEÇÃO III<br>O USO DE INTELIGÊNCIA ARTIFICIAL NO JORNALISMO</h2> <p>A busca por inovação e a adoção das mais avançadas ferramentas da tecnologia para o jornalismo são uma prioridade no Grupo (ver seção I, parte 3-a) *. É com esse mesmo espírito que abordamos o uso de Inteligência Artificial no exercício do jornalismo. O desenvolvimento das diversas vertentes de <strong>IA</strong> amplia a capacidade de processamento e de geração de informação (como textos, vídeos, áudios, infográficos, sites e outros formatos de conteúdo) e tem grande potencial disruptivo, mas não altera os valores que norteiam o exercício do jornalismo profissional. O Grupo Globo adota a inteligência artificial como meio para aprimorar a qualidade do jornalismo, mantendo o compromisso com a isenção, correção e agilidade manifestado neste documento. Os jornalistas são encorajados a testar e adotar ferramentas de IA que auxiliem nos processos de apuração, produção e distribuição, respeitando as orientações aqui expostas:</p> <p><strong id="transparencia-e-supervisao-humana">1. Transparência e supervisão humana</strong> </p> <p>a) Os jornalistas do Grupo Globo sempre adotarão ferramentas de inteligência artificial como um meio para produzir informação de qualidade: isenta, correta e prestada com rapidez.</p> <p>b) O uso de inteligência artificial deve sempre ser supervisionado por um humano, e nenhum conteúdo produzido com a tecnologia deve ser veiculado sem essa supervisão. Isso não significa que cada conteúdo gerado de forma automatizada passará por uma revisão humana antes de ser veiculado. Essa obrigação tornaria inócua boa parte da eficiência e abrangência permitidas pelo uso da ferramenta. A correção e a qualidade desses conteúdos serão garantidas por supervisão de processos, leituras por amostragem e outras formas de checagem. Isso não diminui em nada a responsabilidade do jornalista: todos os envolvidos na produção desses conteúdos – assim como acontece com toda reportagem – são responsáveis pelo resultado. A supervisão humana, então, deve ser entendida como o monitoramento do uso da inteligência artificial para garantir a correção e a isenção daquilo que é veiculado. E essa supervisão pode variar conforme as necessidades de cada veículo e conteúdo.</p> <p>c) O Grupo Globo se compromete a informar ao público sobre o uso de inteligência artificial em seus conteúdos jornalísticos. A divulgação desta política é parte deste processo. Aqui se informa que os jornalistas do Grupo Globo vão considerar o uso da inteligência artificial nas diversas etapas do processo jornalístico, seja por meio de ferramentas próprias ou de terceiros. Isso indica que, da mais sucinta nota à mais extensa reportagem, a tecnologia poderá ser empregada, em maior ou menor escala, sempre que contribua para que a informação jornalística seja isenta, correta e prestada com rapidez. Em alguns casos, entretanto, será necessário destacar como a inteligência artificial foi empregada em um determinado conteúdo jornalístico. Isso será feito sempre que contribuir para que o público compreenda as circunstâncias em que a reportagem foi produzida.</p> <p><strong id="apuracao-producao-e-distribuicao-de-jornalismo">2. Apuração, produção e distribuição de jornalismo com auxílio de IA</strong> </p> <p>a) Os jornalistas do Grupo Globo devem considerar o uso de inteligência artificial para otimizar o processo de apuração das notícias – por exemplo, na realização de busca e levantamento de informações, no processamento de grandes volumes de dados e no acesso a bases de dados confiáveis (ver seção I, parte 2-f). A responsabilidade final pelo conteúdo veiculado, entretanto, será sempre dos profissionais envolvidos, e os jornalistas vão adotar estratégias para que eventuais erros e enviesamentos produzidos pela inteligência artificial – e, de resto, por qualquer tecnologia usada – não resultem em erros ou enviesamentos na cobertura jornalística. Além disso, os jornalistas têm a responsabilidade de analisar quais tipos de informação são inseridas em ferramentas de IA, para não haver vazamento de informações sigilosas ou de dados protegidos pela legislação vigente, nem o uso de informações que firam a propriedade intelectual. </p> <p>b) Os jornalistas do Grupo Globo irão considerar o uso de inteligência artificial para otimizar a produção de reportagens nos seus mais diversos formatos, como vídeos, textos, áudios, imagens, infográficos, sites. A publicação de conteúdos gerados total ou parcialmente por inteligência artificial, entretanto, só pode ser feita sob supervisão humana, como já foi dito aqui. A inteligência artificial não deve ser usada, contudo, para redigir textos opinativos ou editoriais. A opinião e a análise devem ser reservadas para os jornalistas, que podem fornecer o contexto e a perspectiva necessários. Revisões gramaticais, correções factuais e enriquecimento para fins de estilo são permitidos. </p> <p>c) O uso da inteligência artificial para geração de áudios sintéticos baseados em vozes humanas é permitido, desde que com expressa autorização do dono da voz ou de seus representantes legais. Este uso deve ser informado ao público. As imagens geradas por inteligência artificial não podem ser produzidas de forma que sejam confundidas com a realidade. Se a imagem tiver características de uma imagem real, o público deve ser informado claramente de que aquela é uma reconstituição, ou uma simulação, produzida por inteligência artificial. Ferramentas de IA podem ser usadas para fazer pequenas correções técnicas em áudios e imagens com o intuito de facilitar ao público a apreensão das informações que aquela imagem ou áudio contém, sem jamais alterar a realidade retratada.</p> <p>d) As redações do Grupo Globo devem utilizar inteligência artificial para otimizar o alcance do jornalismo. Isso pode ser feito, por exemplo, por meio da análise de dados sobre o consumo de informação, para definir as melhores estratégias de circulação, na criação de diferentes versões de uma reportagem para atender às diferentes formas de consumo de informação e no uso de ferramentas que permitam maior personalização do conteúdo. Todas as versões de reportagens devem ser fiéis à essência do conteúdo original, respeitando os padrões editoriais de qualidade e veracidade.</p> <p><strong id="direitos-autorais-e-governanca">3. Direitos autorais e governança</strong> </p> <p>a) A utilização de ferramentas de Inteligência Artificial pelo Grupo Globo deve sempre observar e respeitar rigorosamente os direitos autorais e a propriedade intelectual, tanto em relação ao conteúdo de terceiros quanto aos materiais próprios. </p> <p>b) O Grupo Globo investe na capacitação de seus profissionais para o uso eficaz e ético das ferramentas de IA. Essa política será revisada periodicamente pelo Conselho Editorial do Grupo Globo para adaptar-se às evoluções tecnológicas e garantir que as práticas permaneçam alinhadas com estes princípios.</p> <p><a href="#topo">>> volte ao topo da página</a></p> </div> <div class="principios-editoriais__section" id="secao-4"> <h2>SEÇÃO IV<br>OS VALORES CUJA DEFESA É UM IMPERATIVO DO JORNALISMO</h2> <p>O Grupo Globo será sempre independente, apartidário, laico e praticará um jornalismo que busque a isenção, a correção e a agilidade, como estabelecido aqui de forma minuciosa. Não será, portanto, nem a favor nem contra governos, igrejas, clubes, grupos econômicos, partidos. Mas defenderá intransigentemente o respeito a valores sem os quais uma sociedade não pode se desenvolver plenamente: a democracia, as liberdades individuais, a livre iniciativa, os direitos humanos, a república, o avanço da ciência e a preservação da natureza.</p> <p>Para os propósitos deste documento, não cabe defender a importância de cada um desses valores; ela é evidente por si só. O que se quer é frisar que todas as ações que possam ameaçá-los devem merecer atenção especial, devem ter uma cobertura capaz de jogar luz sobre elas. Não haverá, contudo, apriorismos. Essas ações devem ser retratadas com espírito isento e pluralista, acolhendo-se amplamente o contraditório, de acordo com os princípios aqui descritos, de modo a que o público possa concluir se há ou não riscos e como se posicionar diante deles.</p> <p>A afirmação destes valores é também uma forma de garantir a própria atividade jornalística. Sem a democracia, a livre iniciativa e a liberdade de expressão, é impossível praticar o modelo de jornalismo de que trata este documento, e é imperioso defendê-lo de qualquer tentativa de controle estatal ou paraestatal. Os limites do jornalista e das empresas de comunicação são as leis do país, e a liberdade de informar nunca pode ser considerada excessiva.</p> <p>Esta postura vigilante gera incômodo, e muitas vezes acusações de partidarismos. Deve-se entender o incômodo, mas passar ao largo das acusações, porque o jornalismo não pode abdicar desse seu papel: não se trata de partidarismos, mas de esmiuçar toda e qualquer ação, de qualquer grupo, em especial de governos, capaz de ameaçar aqueles valores. Este é um imperativo do jornalismo do qual não se pode abrir mão.</p> <p>Isso não se confunde com a crença, partilhada por muitos, de que o jornalismo deva ser sempre do contra, deva sempre ter uma postura agressiva, de crítica permanente. Não é isso. Não se trata de ser contra sempre (nem a favor), mas de cobrir tudo aquilo que possa pôr em perigo os valores sem os quais o homem, em síntese, fica tolhido na sua busca por felicidade. Essa postura está absolutamente em linha com o que rege as ações do Grupo Globo. No documento “Visão, Princípios e Valores”, de 1997, está dito logo na abertura: “Queremos ser o ambiente onde todos se encontram. Entendemos mídia como instrumento de uma organização social que viabilize a felicidade.”</p> <p>O jornalismo que praticamos seguirá sempre este postulado.</p> <p><a href="#topo">>> volte ao topo da página</a></p> </div> </div> </section></main> <script> var WindowControl = window.WindowControl || {}; WindowControl.refreshPageTime ="240"; window.WindowControl = WindowControl; </script> <div id="pages-footer" class="pages-footer"> <style> :root { --custom-footer-midiasColor: #FFF; --custom-footer-background: #333333; --custom-footer-logo-size: 132px; } </style> <footer class="footer techtudo" data-track-category="footer"> <div class="footer__grid" data-track-action="clique"> <div class="footer__logo__wrapper"> <span class="footer__logo"> <img loading="lazy" 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