Marketing and Sales Terms Glossary

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Unlike a 302 redirect, which is temporary, a... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/302-redirect" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">302 Redirect</h2> <div class="card-content"> A 302 redirect is a temporary redirect from one page of a website to another page of a website. Unlike a 301 redirect, which is permanent, a... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/404-error" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">404 Error</h2> <div class="card-content"> A 404 error occurs when trying to visit a web page that does not exist. 404 errors (alternatively called HTTP 404, Page Not Found, Server Not Found,... </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-A"> <div class="glossary-item-terms"> <h3 class="browse-anchor">A</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/abandoned-cart-email" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Abandoned Cart Email</h2> <div class="card-content"> An abandoned cart email is an email sent after a customer leaves a website's checkout process without completing their purchase. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/acceptable-spam-report-rate" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Acceptable Spam Report Rate</h2> <div class="card-content"> What is an acceptable spam report rate? An acceptable spam report rate refers to the percentage of reported emails that are flagged as spam by recipients or... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/affiliate-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Affiliate Marketing</h2> <div class="card-content"> Affiliate marketing is a marketing partnership program that allows individuals to become 'Affiliates' and rewards them for successfully referring them to a business. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/algorithm" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Algorithm</h2> <div class="card-content"> An algorithm is a set of rules used to calculate the answer to a problem. Algorithms power many computer programs. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/anchor-text" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Anchor Text</h2> <div class="card-content"> Anchor text is the clickable, colored (usually blue) text that indicates a hyperlink. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/anti-spam-laws" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Anti-spam Laws</h2> <div class="card-content"> Anti-spam laws are regulations designed to protect consumers from getting unsolicited and unwanted commercial emails. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/attribution-model" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Attribution Model</h2> <div class="card-content"> An attribution model is a system that assigns a value to any given sales or marketing goal/touchpoint in the buying process. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/audience" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Audience</h2> <div class="card-content"> What is an audience? An audience refers to a specific group of individuals or potential customers who have an interest in a particular product, service, or topic.... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/automating" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Automating</h2> <div class="card-content"> Automating refers to using technology to automate repetitive or manual tasks, reducing the need for human intervention. This can include using sales and marketing software, scripts, or... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/automatization" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Automatization</h2> <div class="card-content"> Automatization, also known simply as automation, refers to using technology to automate tasks that would otherwise require human intervention. This can include the use of software, hardware,... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/autoresponder" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Autoresponder</h2> <div class="card-content"> An autoresponder is a message that is automatically sent after someone subscribes to an email list. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/average-open-rate" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Average Open Rate</h2> <div class="card-content"> Average open rate is the percentage of email recipients that open an email message from a sender. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-B"> <div class="glossary-item-terms"> <h3 class="browse-anchor">B</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/b2b-business-to-business" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">B2B (Business to Business)</h2> <div class="card-content"> B2B (Business to Business) is when a business buys or sells to another business, rather than an individual consumer (Business to Consumer [B2C]). </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/b2c-business-to-consumer" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">B2C (Business to Consumer)</h2> <div class="card-content"> B2C (Business to Consumer) is when a business targets an individual consumer to sell to, rather than another business. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/b2c-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">B2C Marketing</h2> <div class="card-content"> B2C marketing is about promoting products or services directly to consumers. This type of marketing focuses on reaching individuals likely to purchase a product or service for... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/backlinks" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Backlinks</h2> <div class="card-content"> Backlinks are hyperlinks linking one webpage or website to another webpage or website. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/banner-ad" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Banner Ad</h2> <div class="card-content"> A banner ad, also called a web banner, is a form of online advertising embedded on a web page. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/bbc-email" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">BBC Email</h2> <div class="card-content"> What is a BBC email? A BBC email, also known as a blind carbon copy email, is a type of email communication where the sender includes recipients... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/behavioral-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Behavioral Marketing</h2> <div class="card-content"> What is behavioral marketing? Behavioral marketing is a marketing strategy focusing on understanding and leveraging consumer behaviors, preferences, and actions to deliver personalized and targeted marketing messages... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/behavioral-segmentation" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Behavioral Segmentation</h2> <div class="card-content"> Behavioral segmentation is a marketing strategy that groups consumers based on their past behaviors, such as their purchase history, website browsing behavior, and engagement with marketing campaigns.... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/behavioral-targeting" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Behavioral Targeting</h2> <div class="card-content"> Behavioral targeting is a marketing technique that uses existing customer data to optimize the effectiveness of marketing campaigns (especially email campaigns). </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/blog" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Blog</h2> <div class="card-content"> Learn what a blog is, what the benefits of optimizing your blog strategy are, some best practices, and some great blog post examples. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/bounce-back-email" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Bounce Back Email</h2> <div class="card-content"> A bounce back email is an email sent shortly after a customer purchase, intended to prompt a second purchase by the customer. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/bounce-rate" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Bounce Rate</h2> <div class="card-content"> Bounce rate is the percentage of website visitors that leave a website after looking at only one page. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/bounced-email" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Bounced Email</h2> <div class="card-content"> A bounced email, or bounce, is an email message that gets rejected by a mail server. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/brand-evangelist" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Brand Evangelist</h2> <div class="card-content"> A brand evangelist is a customer who loves your brand so much that they regularly promote it to others. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/brand-integration" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Brand Integration</h2> <div class="card-content"> What is brand integration? Brand integration refers to the strategic process of incorporating a brand’s identity, values, and messaging into various aspects of a company’s operations, marketing... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/brand-mention" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Brand Mention</h2> <div class="card-content"> Brand mentions are online references to your brand, company, or product. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/brand-positioning" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Brand Positioning</h2> <div class="card-content"> Brand positioning refers to the strategic process of establishing a distinctive and desirable position for a brand in the minds of consumers. It involves crafting a unique... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/brand-strategy" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Brand Strategy</h2> <div class="card-content"> What is brand strategy? Brand strategy is a long-term plan that outlines how a company positions and differentiates its brand in the marketplace. It involves defining your... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/branding" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Branding</h2> <div class="card-content"> Branding is the process creating a distinct style of a company or series of related products. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/broadcast-text-message" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Broadcast Text Message</h2> <div class="card-content"> A broadcast text message, also known as a mass text message or bulk SMS, is a type of marketing communication that allows businesses to send a message... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/bulk-email" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Bulk Email</h2> <div class="card-content"> A bulk email is an email that is sent to a large group of recipients at once. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/business-email-compromise" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Business Email Compromise</h2> <div class="card-content"> What is a business email compromise? A business email compromise (BEC) is a type of scam that targets businesses, particularly those with high financial transactions. The attack... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/business-pitch" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Business Pitch</h2> <div class="card-content"> What is a business pitch? A business pitch is a concise and compelling presentation or proposal that outlines the key elements of a product, service, or business... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/business-proposal" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Business Proposal</h2> <div class="card-content"> What is a business proposal? A business proposal is a document that outlines a product or service offering, typically used to initiate a business relationship or secure... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/buyer-persona" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Buyer Persona</h2> <div class="card-content"> A buyer persona is a detailed profile of your target customer created from real customer data and market research. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/buyers-journey" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Buyer’s Journey</h2> <div class="card-content"> The buyer’s journey is the steps that a buyer goes through before they eventually make a purchase. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-C"> <div class="glossary-item-terms"> <h3 class="browse-anchor">C</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/call-to-action" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Call to Action</h2> <div class="card-content"> A call to action (or CTA) refers to the phrase or button that a marketer presents to potential customers. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/campaign-platform" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Campaign Platform</h2> <div class="card-content"> What is a campaign platform? A campaign platform refers to a software or technology solution that enables businesses to plan, execute, and manage their marketing campaigns effectively.... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/can-spam" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">CAN-SPAM</h2> <div class="card-content"> CAN-SPAM is an acronym for Controlling the Assault of Non-Solicited Pornography And Marketing. CAN-SPAM is a law created in 2003 that establishes the rules for commercial email... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/capture-rate" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Capture Rate</h2> <div class="card-content"> What is the definition of capture rate in business? Capture rate, or conversion rate, refers to the percentage of individuals who take a desired action out of... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/cc-email" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">CC Email</h2> <div class="card-content"> What is a CC email? CC in email stands for “carbon copy email.” It is a feature that allows you to send a copy of an email... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/channel-strategy" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Channel Strategy</h2> <div class="card-content"> What is a channel strategy? A channel strategy refers to a business’s plan and approach to reach its target audience through various distribution channels. It involves selecting... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/click-bait" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Click Bait</h2> <div class="card-content"> Click bait is content that intentionally exaggerates or dramatizes a topic in order to encourage visitors to click on a link to a web page. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/click-to-open-rate" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Click to Open Rate</h2> <div class="card-content"> Click to Open Rate (CTOR) is the percentage of people who open and email campaign and also click on a link within that campaign. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/click-through-rate" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Click-Through Rate</h2> <div class="card-content"> Click-Through Rate (CTR) is a ratio that compares how many people click a specific link to the number of total users that view a webpage or email. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/clickbait" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Clickbait Definition</h2> <div class="card-content"> Clickbait refers to content, such as headlines or thumbnails, designed to attract attention and encourage clicks. Clickbait often employs sensational or exaggerated language and may use misleading... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/client-success" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Client Success</h2> <div class="card-content"> What is client success? Client success refers to the strategic approach and actions businesses take to ensure the long-term satisfaction, retention, and growth of their clients or... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/cold-email" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Cold Email</h2> <div class="card-content"> A cold email is an unsolicited email sent to a recipient who has no prior relationship or connection with the sender. The purpose of a cold email... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/company-domain" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Company Domain</h2> <div class="card-content"> What is a company domain? A company domain is a unique web address or URL associated with a specific business or organization. It serves as the digital... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/contact-management" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Contact Management</h2> <div class="card-content"> What is the definition of contact management in business? In a business context, contact management refers to storing, organizing, and tracking all the information related to an... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/content-advertising" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Content Advertising</h2> <div class="card-content"> Content advertising is the creation of high-quality content for paid advertising channels – including pay-per click (or PPC), paid social, and advertisements. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/content-curation" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Content Curation</h2> <div class="card-content"> Content curation is the practice of collecting and sharing high-quality resources on a particular topic. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/content-curation-tools" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Content Curation Tools</h2> <div class="card-content"> Content curation tools are applications that help you find and share relevant, valuable content. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/content-distribution" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Content Distribution</h2> <div class="card-content"> Content distribution is how you share and promote content to your online audiences. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/content-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Content Marketing</h2> <div class="card-content"> Content marketing is a form of marketing that involves creating, publishing, and sharing content. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/content-optimization" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Content Optimization</h2> <div class="card-content"> Content optimization is the process of making sure your content reaches the largest possible target audience. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/content-promotion" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Content Promotion</h2> <div class="card-content"> Content promotion is the process of getting your content in front of your target audience. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/content-quality" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Content Quality</h2> <div class="card-content"> Content quality is how well your content achieves its goal(s). It refers to the depth of information and insight contained within a piece of content. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/content-template" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Content Template</h2> <div class="card-content"> A content template is a document that makes it easy to keep your content consistent and developer-friendly. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/conversion" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Conversion</h2> <div class="card-content"> A conversion is a marketing term for a person who has received a marketing email, seen an online ad, or visited a website and has completed a... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/cpc" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">CPC</h2> <div class="card-content"> CPC is short for cost per click, and refers to the cost of one click on an online advertisement. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/cpm" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">CPM</h2> <div class="card-content"> CPM, or cost per mille, is the cost of 1000 advertising impressions, views, or clicks. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/cross-selling" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Cross-selling</h2> <div class="card-content"> What is cross-selling? Cross-selling is a sales strategy that involves offering customers additional, complementary products or services that are related to what they have already purchased. It’s... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/crowdfunding-for-business" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Crowdfunding in Business</h2> <div class="card-content"> Crowdfunding is a method of fundraising involving many people contributing small amounts of money to a project or venture. This is usually done through special online websites... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/customer-experience-automation" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Customer Experience Automation</h2> <div class="card-content"> What is customer experience automation? CXA creates unique experiences for every customer by delegating decision making to your customer data. Learn how to build true personalization. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/customer-experience-strategy" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Customer Experience Strategy</h2> <div class="card-content"> What is a customer experience strategy? A customer experience strategy refers to a comprehensive plan and set of activities a business implements to deliver exceptional and consistent... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/customer-journey" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Customer Journey</h2> <div class="card-content"> What is the customer journey? The customer journey refers to the process that a potential customer goes through from the initial contact with a business or brand... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/customer-lifetime-value" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Customer Lifetime Value</h2> <div class="card-content"> Customer lifetime value (CLV, or LTV for life-time value), is the predicted amount of revenue an average customer will generate for your business over the entire lifespan of your relationship with... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/customer-management" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Customer Management</h2> <div class="card-content"> What is customer management? Customer management refers to the processes and strategies implemented by businesses to effectively handle their interactions and relationships with customers throughout their journey.... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/customer-persona" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Customer Persona</h2> <div class="card-content"> What is a customer persona? A customer persona, also known as a buyer persona or marketing persona, refers to a semi-fictional representation of your ideal customer. It... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/customer-profile" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Customer Profile</h2> <div class="card-content"> A customer profile is a detailed description of your ideal customer based on their demographics, interests, behaviors, motivations, and pain points. It helps businesses understand their customers’... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/customer-relations" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Customer Relations</h2> <div class="card-content"> What is customer relations? Customer relations refers to the interactions, communication, and overall relationship management between a business or organization and its customers. It encompasses the strategies,... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/customer-sales-promotion" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Customer Sales Promotion</h2> <div class="card-content"> What is consumer sales promotion? Consumer sales promotion refers to the marketing activities and techniques businesses implement to stimulate and encourage consumers to purchase or engage in... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/customer-value-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Customer Value Marketing</h2> <div class="card-content"> What is customer value marketing? Customer value marketing refers to a strategic approach in which businesses focus on delivering maximum value to their customers throughout the entire... </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-D"> <div class="glossary-item-terms"> <h3 class="browse-anchor">D</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/data-hygiene" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Data Hygiene</h2> <div class="card-content"> Data hygiene refers to maintaining accurate, complete, and reliable data in a database or information system. It involves the ongoing tasks of identifying, cleaning, updating, and removing... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/demographic-segmentation" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Demographic Segmentation</h2> <div class="card-content"> Demographic segmentation is dividing a target market based on demographic characteristics like age, gender, income, etc. This helps businesses tailor marketing efforts to specific groups, improve customer... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/digital-marketing-strategy" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Digital Marketing Strategy</h2> <div class="card-content"> A digital marketing strategy is a comprehensive plan that outlines how a business will use digital channels, such as email marketing, social media, and website optimization, to... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/digital-medium" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Digital Medium</h2> <div class="card-content"> What is a digital medium? A digital medium refers to any electronic platform or channel used for the creation, storage, and distribution of digital content. Digital mediums... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/direct-mail-advertising" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Direct Mail Advertising Definition</h2> <div class="card-content"> Direct mail advertising is a marketing technique that involves sending promotional materials, such as letters, postcards, or brochures, directly to potential customers through the mail. This type... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/dmarc" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">DMARC</h2> <div class="card-content"> Domain-based Message Authentication, Reporting, and Conformance, commonly known as DMARC, is an email validation protocol designed to protect email domains from being used in phishing and spoofing... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/domain-authority" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Domain Authority</h2> <div class="card-content"> Domain authority is 1-100 score that indicates how well positioned your website is to appear in search engine results. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/double-opt-in" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Double Opt-In</h2> <div class="card-content"> A double opt-in is a process where subscribers to an email list must verify their interest in signing up before being sent emails. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/duplicate-content" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Duplicate Content</h2> <div class="card-content"> Duplicate content is content that appears on more than one web page. If the same content appears on pages with different web URLs, that is duplicate content. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/dynamic-content" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Dynamic Content</h2> <div class="card-content"> Dynamic content is website or email content that changes based on who is viewing it. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-E"> <div class="glossary-item-terms"> <h3 class="browse-anchor">E</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/earned-media" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Earned Media</h2> <div class="card-content"> Earned media is any media created about your business that was not paid for or created by you, and is hosted by a third party. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/ebook" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Ebook</h2> <div class="card-content"> An eBook is a non-editable book that is displayed on a digital format and is optimized to be read on any digital device such as computers, tablets,... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/editorial-calendar" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Editorial Calendar</h2> <div class="card-content"> An editorial calendar is an organizational scheduling system used by bloggers, publishers, businesses, and content marketers to control publication of content across different channels. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-ab-testing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email A/B Testing</h2> <div class="card-content"> Email A/B testing (also known as split testing) measures response rate to different variations of the same email. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-automation" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Automation</h2> <div class="card-content"> Email automation is a marketing technique that lets marketers schedule and trigger emails based on date, characteristics of their contacts, or the behavior their contacts take. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-blast" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Blast</h2> <div class="card-content"> An email blast is a single email sent out to a large group of recipients all at once. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-blocklist" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Blocklist</h2> <div class="card-content"> An email blacklist / blocklist is a list of blocked emails, domains, or IP addresses that are suspected of sending spam or malicious content. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-campaign" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Campaign</h2> <div class="card-content"> An email campaign is one email (or a series of email) sent to achieve a specific goal for the marketer. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-click-rate" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Click Rate</h2> <div class="card-content"> Email click rate is the percentage of people who click on an email link after receiving an email campaign. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-client" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Client</h2> <div class="card-content"> What is an email client? An email client is a software application that is used to access, manage, and send emails. It provides users with a user... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-deliverability" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Deliverability</h2> <div class="card-content"> Email deliverability is a term that refers to the ability of an email message to arrive in the recipient's email inbox. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-deployment" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Deployment</h2> <div class="card-content"> Email deployment is the sending of emails to a list of subscribers using an email platform or program. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-domain" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Domain</h2> <div class="card-content"> What is an email domain? An email domain refers to the unique identifier that appears after the “@” symbol in an email address. It represents the online... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-etiquette" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Etiquette</h2> <div class="card-content"> What is Email Etiquette? Email etiquette refers to the set of rules and principles governing the proper conduct of email communication. It involves using appropriate language, tone,... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-format" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Format</h2> <div class="card-content"> What is an email format? Email format refers to the structure and design of an email message. It encompasses various elements, including the layout, visual appearance, typography,... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-forwarding" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Forwarding</h2> <div class="card-content"> What is email forwarding? Email forwarding is a feature that allows you to automatically redirect incoming emails from one email address to another. When email forwarding is... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-header" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Header</h2> <div class="card-content"> What is an email header? An email header is a section of an email message that contains essential information about the email. It is located at the... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-integrations" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Integrations</h2> <div class="card-content"> Email integrations are tools that connect and provide additional functionality to an existing email provider. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-leads" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Leads</h2> <div class="card-content"> Email leads are people whose email address you’ve collected through an opt-in form (with their permission). </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-list" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email List</h2> <div class="card-content"> What is an email list? An email list is a collection of email addresses used by businesses and individuals to send email messages, newsletters, updates, and promotional... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-list-fatigue" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email List Fatigue</h2> <div class="card-content"> Email list fatigue occurs when subscribers stop engaging with your email marketing campaigns. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-marketer" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Marketer</h2> <div class="card-content"> What is an email marketer? An email marketer is a professional who specializes in creating and executing email marketing campaigns. Email marketers are crucial in helping businesses... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Marketing</h2> <div class="card-content"> Email marketing is a form of direct marketing that uses emails to promote your business. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-marketing-benchmarks" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Marketing Benchmarks</h2> <div class="card-content"> Email marketing benchmarks are the metrics used to measure the success of an email campaign. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-marketing-campaign" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Marketing Campaign</h2> <div class="card-content"> What is an email marketing campaign? An email marketing campaign refers to a targeted and coordinated series of email communications sent by a business or organization to... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-marketing-conversion-rate" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Marketing Conversion Rate</h2> <div class="card-content"> Email Marketing Conversion Rate is the percentage of subscribers that complete an email CTA (call-to-action). </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-marketing-software" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Marketing Software</h2> <div class="card-content"> Email marketing software platforms are programs and applications that are used to plan, create, and track email marketing campaigns. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-marketing-template" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Marketing Template</h2> <div class="card-content"> An email marketing template is a pre-built HTML email template. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-marketing-tools" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Marketing Tools</h2> <div class="card-content"> Email marketing tools are the software and applications used in email campaigns. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-newsletters" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Newsletters</h2> <div class="card-content"> Email newsletters are regularly scheduled emails sent to email list subscribers. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-open-rate" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Open Rate</h2> <div class="card-content"> Email open rate is the percentage of people who received an email and opened it. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-preheader" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Preheader</h2> <div class="card-content"> An email preheader is a small line of text that appears after the subject line in an email inbox. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-safelist" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Safelist</h2> <div class="card-content"> An email safelist is a list of "approved" or "safe" email senders. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-service-provider" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Service Provider (ESP)</h2> <div class="card-content"> An email service provider (ESP) allows users to send email campaigns to a list of subscribers. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-spam" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Spam</h2> <div class="card-content"> Email Spam is email that the recipient has not given permission to receive, and is therefore unsolicited. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-spoofing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Spoofing</h2> <div class="card-content"> What is Email Spoofing? Email spoofing is a technique in which an attacker sends emails with a forged sender address, making it appear as if the email... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-thread" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Thread</h2> <div class="card-content"> What is an email thread? An email thread refers to a series of related email messages exchanged between individuals or parties. It represents a chronological sequence of... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-whitelist" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Whitelist</h2> <div class="card-content"> What is an email whitelist? An email whitelist refers to a list of approved email addresses or domains that are deemed safe and trustworthy by the recipient’s... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-workflow" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Email Workflow</h2> <div class="card-content"> An email workflow is a series of automated emails that are triggered by specific actions or behavior. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/ending-email" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Ending of an Email</h2> <div class="card-content"> What is the ending of an email called? The ending of an email is commonly referred to as the email signature. It is the section at the... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/engagement-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Engagement Marketing</h2> <div class="card-content"> What is engagement marketing? Engagement marketing is a strategic approach that focuses on building meaningful and long-lasting relationships with customers by actively involving them in interactive and... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/event-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Event Marketing</h2> <div class="card-content"> What is Event Marketing? Event marketing is a type of marketing that involves creating and executing an event to promote a product, service, or brand. It is... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/evergreen-content" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Evergreen Content</h2> <div class="card-content"> Evergreen content is content that remains relevant long after its date of publication. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-F"> <div class="glossary-item-terms"> <h3 class="browse-anchor">F</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/follow-up" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Follow Up</h2> <div class="card-content"> What is a Follow-Up? A follow-up refers to the communication or actions taken after an initial interaction, such as a sales call, email, meeting, or event. These... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/footer" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Footer</h2> <div class="card-content"> What is a footer? The footer is a section at the bottom of a web page or email containing important information, navigational links, and additional content. It... </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-G"> <div class="glossary-item-terms"> <h3 class="browse-anchor">G</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/gated-content" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Gated Content</h2> <div class="card-content"> Gated content is any content, including blog posts, articles, white papers, webinars, or ebooks, that cannot be accessed until the visitor submits their contact information or logs... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/giving-tuesday" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Giving Tuesday</h2> <div class="card-content"> What is the definition of Giving Tuesday in business? Giving Tuesday, often stylized as #GivingTuesday, is a global movement encouraging individuals and organizations to donate their time,... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/good-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Good Marketing</h2> <div class="card-content"> What is good marketing? Good marketing refers to the strategic and effective practices and techniques employed by businesses to promote their products or services, engage their target... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/google-analytics" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Google Analytics</h2> <div class="card-content"> Google Analytics is a popular free website analytics platform. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/google-search-console" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Google Search Console</h2> <div class="card-content"> Google Search Console is a platform that helps website owners and webmasters understand the performance of their websites in Google search. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/guerilla-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Guerilla Marketing</h2> <div class="card-content"> Guerilla marketing is a marketing strategy that involves unconventional, low-cost, and creative techniques to promote a product, service, or brand. It is designed to create buzz and... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/guest-blogging" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Guest Blogging</h2> <div class="card-content"> Guest blogging is when a blog is written by a writer who does not typically contribute to the website the blog is published in. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-H"> <div class="glossary-item-terms"> <h3 class="browse-anchor">H</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/hard-bounce" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Hard Bounce</h2> <div class="card-content"> A hard bounce is an email that cannot be delivered because of a permanent issue. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/high-ticket-affiliate-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">High Ticket Affiliate Marketing</h2> <div class="card-content"> High-ticket affiliate marketing is a form of affiliate marketing in which an affiliate marketer promotes high-ticket products or services, typically those with a higher price point, to... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/drip-campaigns" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">High-converting drip campaigns in 7 steps</h2> <div class="card-content"> A drip campaign is a series of marketing emails sent out on an automated schedule. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/customer-engagement-platform" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">How To Choose a Customer Engagement Platform</h2> <div class="card-content"> A customer engagement platform is software that helps businesses analyze, manage and optimize the customer journey. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/html" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">HTML</h2> <div class="card-content"> HTML stands for Hypertext Markup Language, and it is a standardized markup language system for displaying documents on web browsers. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/hyperlink" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Hyperlink</h2> <div class="card-content"> A hyperlink is an icon, graphic, or often underlined phrase in a document that links to another resource or web page. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-I"> <div class="glossary-item-terms"> <h3 class="browse-anchor">I</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/inbound-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Inbound Marketing</h2> <div class="card-content"> Inbound marketing is a business technique for attract customers to a brand’s products and services </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/influencer" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Influencer</h2> <div class="card-content"> An influencer is a person who has the ability to affect the behavior of other people as a result of the size of their audience or their... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/infographic" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Infographic</h2> <div class="card-content"> An infographic is an image or graphic used to present information or data. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/inside-sales" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Inside Sales</h2> <div class="card-content"> What is Inside Sales? Inside sales refers to the sales process that is conducted remotely, typically over the phone or internet, as opposed to in-person. Inside sales... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/integrated-campaigns" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Integrated Campaigns</h2> <div class="card-content"> Integrated campaigns combine multiple channels such as content, email, display advertising and social media in order to promote a consistent message to a specific audience. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/interactive-content-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Interactive Content Marketing</h2> <div class="card-content"> Interactive content marketing is the practice of using content that requires action from users. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/interactive-tools" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Interactive Tools</h2> <div class="card-content"> An interactive tool is a way to increase engagement with a target audience by getting them to click, tap, type, or take some other action. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-J"> <div class="glossary-item-terms"> <h3 class="browse-anchor">J</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/javascript" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">JavaScript</h2> <div class="card-content"> JavaScript, sometimes abbreviated as JS, is a high-level, interpreted programming language that lets you implement complex elements on web pages. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/email-marketing-jobs" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Jobs In Email Marketing</h2> <div class="card-content"> What is an email marketing job? An email marketing job refers to a role within an organization that focuses on planning, creating, and executing email marketing campaigns... </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-K"> <div class="glossary-item-terms"> <h3 class="browse-anchor">K</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/keyword" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Keyword</h2> <div class="card-content"> A keyword (sometimes referred to as a search query or keyphrase) is a word that defines the main theme of the content on your page or post. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/keyword-density" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Keyword Density</h2> <div class="card-content"> Keyword density is ratio of the number of times that a keyword or phrase appears on a web page compared to the overall word count of the... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/keyword-frequency" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Keyword Frequency</h2> <div class="card-content"> Keyword frequency refers to how often a keyword appears on a given web page. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/keyword-research" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Keyword Research</h2> <div class="card-content"> Keyword research is the process of determining which search keywords are relevant to a given web page. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/key-performance-indicator" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">KPI (Key Performance Indicator)</h2> <div class="card-content"> A key performance indicator (or KPI) is a way to measure the performance of a business and its employees over time. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-L"> <div class="glossary-item-terms"> <h3 class="browse-anchor">L</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/landing-page" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Landing Page</h2> <div class="card-content"> A landing page is a stand-alone web page created about a specific topic to acquire a lead’s contact info through opt-in forms and gated content. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/lead-generation" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Lead Generation</h2> <div class="card-content"> Lead generation is the process of converting prospects into a lead based on the interest they show in your business. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/lead-generation-website" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Lead Generation Website</h2> <div class="card-content"> What is a lead generation website? A lead generation website is specifically designed to collect and nurture potential customers, or ‘leads,’ for a business. Its primary goal... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/lifecycle-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Lifecycle Marketing</h2> <div class="card-content"> Lifecycle marketing is the process of guiding potential customers through stages in the customer journey. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/lifetime-value" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Lifetime Value</h2> <div class="card-content"> Lifetime value (LTV, or customer lifetime value) measures how valuable a customer is to your business. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/link-baiting" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Link Baiting</h2> <div class="card-content"> Link baiting is the creation of content with the singular purpose of getting people to link to it. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/list-cleaning" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">List Cleaning</h2> <div class="card-content"> List cleaning is the practice of removing unengaged or outdated emails from your email marketing database. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/list-hygiene" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">List Hygiene</h2> <div class="card-content"> Email list hygiene is the practice of keeping your email list full of engaged, active contacts. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/long-form-content" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Long Form Content</h2> <div class="card-content"> Long form content is content, typically written or video, that takes an above average amount of time to consume. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/long-tail-keywords" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Long Tail Keywords</h2> <div class="card-content"> Long tail keywords are keywords that are not searched as often as other phrases related to their topic. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-M"> <div class="glossary-item-terms"> <h3 class="browse-anchor">M</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/mail-server" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Mail Server</h2> <div class="card-content"> What is a mail server? A mail server, also known as an email server, is a computerized system that facilitates the sending, receiving, and storage of electronic... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/market-positioning" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Market Positioning</h2> <div class="card-content"> What is market positioning? Market positioning refers to the process of creating an image or identity for a product, service, or brand in the minds of the... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/market-test" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Market Test</h2> <div class="card-content"> What is a market test? A market test refers to the process of testing a product, service, or marketing campaign in a specific market or audience to... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/marketing-automation" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Marketing Automation</h2> <div class="card-content"> Marketing automation is the use of software and technology to automate repetitive, manual marketing activities. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/marketing-campaign" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Marketing Campaign</h2> <div class="card-content"> In marketing, a campaign describes a series of marketing tactics designed to achieve an overall goal. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/marketing-management" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Marketing Management</h2> <div class="card-content"> What is marketing management? Marketing management refers to the process of planning, organizing, directing, and controlling an organization’s marketing activities. The ultimate goal of marketing management is... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/marketing-promotion" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Marketing Promotion</h2> <div class="card-content"> What is marketing promotion? Marketing promotion refers to the strategic activities and communication efforts undertaken by businesses to promote their products, services, or brand to their target... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/marketing-publicity" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Marketing Publicity</h2> <div class="card-content"> What is marketing publicity? Marketing publicity refers to gaining public visibility or awareness for a product, service, or your company via the media and other communication channels.... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/mass-email-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Mass Email Marketing</h2> <div class="card-content"> Mass email marketing refers to sending one email message to a large group or list of contacts. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/media-channel" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Media Channel</h2> <div class="card-content"> What is a media channel? A media channel refers to a specific platform or medium through which content is distributed to an audience. It represents the means... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/media-company" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Media Company</h2> <div class="card-content"> What is a media company? A media company is an organization that operates in the field of mass communication, producing and distributing content to a wide audience... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/media-coverage" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Media Coverage</h2> <div class="card-content"> What is media coverage? Media coverage refers to the attention and exposure received by a person, brand, event, or topic in various forms of media, including print,... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/meta-description" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Meta Description</h2> <div class="card-content"> This is a meta description. A meta description is a snippet of text used to summarize a web page’s content. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/meta-tags" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Meta Tags</h2> <div class="card-content"> Meta tags are HTML tags that help define the contents of a web page. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/meta-title" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Meta Title</h2> <div class="card-content"> A meta title is the title of a web page as defined in the page’s HTML code. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/microblogging" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Microblogging Definition</h2> <div class="card-content"> Microblogging is a form of online communication that allows users to post and share short messages, typically limited to a certain number of characters or words. The... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/mobile-optimization" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Mobile Optimization</h2> <div class="card-content"> What is mobile optimization? Mobile optimization refers to designing and formatting your website so it’s easy to read and navigate from a mobile device. This could mean... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/multimedia-content" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Multimedia Content</h2> <div class="card-content"> What is multimedia content? Multimedia content refers to the combination of various media elements, such as text, images, audio, video, and interactive elements, to deliver information or... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/multivariate-testing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Multivariate Testing</h2> <div class="card-content"> Multivariate testing is a process for testing hypotheses where more than one variable is changed. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-N"> <div class="glossary-item-terms"> <h3 class="browse-anchor">N</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/nofollow-links" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Nofollow Links</h2> <div class="card-content"> Nofollow links are links with a nofollow HTML tag applied to them. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-O"> <div class="glossary-item-terms"> <h3 class="browse-anchor">O</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/one-to-one-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">One-to-One Marketing Definition</h2> <div class="card-content"> One-to-one marketing, also known as personalized marketing, is a marketing approach that tailors products, services, and promotional messages to individual customers based on their unique preferences and... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/opt-out" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Opt Out</h2> <div class="card-content"> To opt out refers to the different ways a contact can unsubscribe or voluntarily remove themselves from an email list. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/opt-in-email-lists" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Opt-in Email Lists</h2> <div class="card-content"> Opt-in email lists are lists of contacts that have willingly given you their email address, with the knowledge that they would be added to your list and... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/opt-in-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Opt-in Marketing</h2> <div class="card-content"> Opt-in marketing is a type of permission based marketing that involves using an opt-in process to confirm email addresses. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/outreach-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Outreach Marketing</h2> <div class="card-content"> What is outreach marketing? Outreach marketing is a strategic approach to promoting products, services, or brand messaging by proactively reaching out to target audiences and establishing meaningful... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/owned-content" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Owned Content</h2> <div class="card-content"> What is owned content? Owned content refers to digital assets and media fully owned and controlled by a business or individual. It includes various forms of content,... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/owned-media" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Owned Media</h2> <div class="card-content"> Owned media includes any marketing channel completely under your company’s control. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-P"> <div class="glossary-item-terms"> <h3 class="browse-anchor">P</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/page-title" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Page Title</h2> <div class="card-content"> A page title is the title of a web page as it appears at the top of the browser window and in search engine results. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/paid-media" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Paid Media</h2> <div class="card-content"> Paid media is marketing that you pay for. Paid media includes TV ads, print advertising, sponsorships, and other types of media. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/path-to-purchase" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Path to Purchase</h2> <div class="card-content"> What is the path to purchase? The path to purchase refers to the journey that a potential customer takes from the initial awareness of a product or... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/pay-per-click" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Pay-Per-Click (PPC)</h2> <div class="card-content"> Pay-per-click (PPC) is a model of digital advertising that charges advertisers each time someone clicks on one of their ads. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/permission-email-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Permission Email Marketing</h2> <div class="card-content"> Permission email marketing is marketing focused on getting permission ti contact prospects at a later date with information, promotions, and offers. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/personalization" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Personalization</h2> <div class="card-content"> Personalization in email marketing refers to the gathering and use of personal information of a contact </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/personalize" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Personalize</h2> <div class="card-content"> What is personalization in email marketing? Personalization in email marketing refers to the practice of tailoring email messages and content to individual recipients based on their unique... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/pipeline" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Pipeline</h2> <div class="card-content"> What is a pipeline? A pipeline is a systematic and visual representation of a process or workflow involving multiple stages, each representing a step toward a desired... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/pitch-deck" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Pitch Deck</h2> <div class="card-content"> A pitch deck is a brief presentation, usually in the form of a slideshow, that outlines the key elements of a business idea or startup. It is... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/plain-text-email" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Plain Text Email</h2> <div class="card-content"> A plain text email is an email that uses only text, without the use of images, links, graphics, HTML code, or formatting. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/podcast" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Podcast</h2> <div class="card-content"> A podcast is a digital audio file that you can download to your computer, smartphone, iPod, or tablet. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/prevision" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Prevision</h2> <div class="card-content"> What is prevision in business? Prevision in business, akin to foresight or forecasting, refers to predicting and preparing for future events and trends in the market. This... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/product-launch" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Product Launch</h2> <div class="card-content"> What is the definition of a product launch in business? A product launch, also known as a product rollout or market introduction, is the planned and coordinated... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/product-offer-definition" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Product Offer</h2> <div class="card-content"> What is a product offer? A product offer is a detailed description of the tangible products, goods, or services a company provides to its customers. It encompasses... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/product-positioning" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Product Positioning</h2> <div class="card-content"> What is product positioning? Product positioning refers to the strategic process of creating a distinct and desirable image of a product or service in the minds of... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/promotional-email" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Promotional Email</h2> <div class="card-content"> A promotional email is an email sent to inform the email list of your new or existing products or services. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/promotional-plan" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Promotional Plan</h2> <div class="card-content"> What is a promotional plan? A promotional plan is a strategic document outlining the specific marketing activities, tactics, and channels to promote a product, service, or brand.... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/promotional-pricing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Promotional Pricing</h2> <div class="card-content"> What is promotional pricing? Promotional pricing refers to businesses’ strategic use of temporary price reductions or discounts to attract customers, increase sales, and generate interest in their... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/psychographic-segmentation" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Psychographic Segmentation</h2> <div class="card-content"> Psychographic segmentation is a marketing strategy that groups consumers based on their personality traits, values, interests, attitudes, and lifestyle. It’s used to create more targeted and effective... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/push-notification" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Push Notification</h2> <div class="card-content"> A push notification is a message or alert sent from a mobile app or marketing software to a user’s device, even when the user is not actively... </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-Q"> <div class="glossary-item-terms"> <h3 class="browse-anchor">Q</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/query" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Query</h2> <div class="card-content"> In SEO, a query is the actual word or phrase that someone types into a search engine. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-R"> <div class="glossary-item-terms"> <h3 class="browse-anchor">R</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/re-sent" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">RE: sent</h2> <div class="card-content"> What is RE: sent? RE: in email refers to the subject line when responding to a previous email message. It’s an abbreviation for “regarding” or “in reference... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/reach-in-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Reach in Marketing</h2> <div class="card-content"> Reach in marketing refers to the total number of people exposed to a particular message, advertisement, or content through a given medium or channel. This metric determines... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/real-estate-crm" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Real Estate CRM</h2> <div class="card-content"> What is a real estate CRM? A real estate CRM (customer relationship management) is a software tool designed specifically for real estate professionals to manage their customer... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/real-time-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Real-Time Marketing Definition and Benefits</h2> <div class="card-content"> Real-time marketing is a marketing strategy that involves creating relevant and timely marketing messages and delivering them to consumers at the right moment. Real-time marketing is often... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/recipient" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Recipient</h2> <div class="card-content"> A recipient is a contact that has opted-in to receive emails as part of a mailing list. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/relationship-management" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Relationship Management</h2> <div class="card-content"> What is relationship management? Relationship management refers to the strategies, processes, and tools used by businesses to build and maintain strong, long-lasting relationships with customers. It involves... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/relationship-selling" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Relationship Selling</h2> <div class="card-content"> What is the definition of relationship selling in business? Relationship selling, sometimes referred to as consultative selling, is a sales approach that prioritizes building strong, long-term relationships... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/remittance-email" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Remittance Email</h2> <div class="card-content"> What is a remittance email? A remittance email refers to an electronic communication sent from a customer or client to a business or organization to convey payment... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/repurposed-content" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Repurposed Content</h2> <div class="card-content"> Repurposed content is content that has been altered from its original form to serve a different marketing goal. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/retail-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Retail Marketing</h2> <div class="card-content"> What is retail marketing? Retail marketing is a strategic approach used by businesses to promote and sell their products or services directly to consumers. It encompasses various... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/retargeting" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Retargeting</h2> <div class="card-content"> Retargeting is a form of online advertising that serves your ads to people who are already on your contact list or have already visited your website. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/return-on-sales" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Return On Sales</h2> <div class="card-content"> What is a good return on sales? A good return on sales, also known as ROS, is a financial metric used to evaluate the profitability and efficiency... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/really-simple-syndication" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">RSS</h2> <div class="card-content"> RSS stands for Really Simple Syndication, a standardized system for distributing content from a website or blog to readers. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/rss-subscription" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">RSS Subscription</h2> <div class="card-content"> What is an RSS subscription? The term “What is an RSS subscription?” often comes up in digital marketing and content management discussions. RSS, an acronym for “Really... </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-S"> <div class="glossary-item-terms"> <h3 class="browse-anchor">S</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/sales-channel" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Sales Channel</h2> <div class="card-content"> What is a sales channel?  A sales channel refers to the various methods and avenues businesses distribute and sell products and services to customers. It encompasses different... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/sales-discount" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Sales Discount</h2> <div class="card-content"> What is the definition of sales discount in business? In business, a sales discount, also known as a purchase discount or cash discount, is a reduction in... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/sales-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Sales Marketing</h2> <div class="card-content"> What is sales marketing? Sales marketing refers to businesses’ strategic approach and activities to promote their products or services, generate leads, and drive revenue through sales channels.... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/sales-pitch" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Sales Pitch</h2> <div class="card-content"> What is a Sales Pitch? A sales pitch is a persuasive message designed to convince potential customers to purchase a product or service. It involves communicating the... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/sales-prospecting" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Sales Prospecting</h2> <div class="card-content"> Sales prospecting is the process of identifying and reaching out to potential customers or clients in order to create new business opportunities. The goal of sales prospecting... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/scaling-business" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Scaling In Business</h2> <div class="card-content"> What is scaling in business? Scaling in business refers to the capability of a company to manage a growing workload or potential increase in its output in... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/schema-org" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Schema.org</h2> <div class="card-content"> Schema.org is a form of markup that makes it easier for search engines to read and index your content. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/segmentation" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Segmentation</h2> <div class="card-content"> Segmentation is the act of grouping your contacts by their characteristics or the actions they take. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/segmenting" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Segmenting</h2> <div class="card-content"> What is segmenting? Segmenting refers to the practice of dividing a target audience or customer base into smaller, more specific groups or segments based on certain criteria... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/selling-in-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Selling in Marketing</h2> <div class="card-content"> What is selling in marketing? Selling in marketing refers to the strategic process of persuading potential customers to purchase a product or service by effectively communicating its... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/sem-search-engine-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">SEM (Search Engine Marketing)</h2> <div class="card-content"> Search engine marketing (SEM) is any paid digital marketing effort that increases your website’s visibility in search results. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/search-engine-optimization" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">SEO (Search Engine Optimization)</h2> <div class="card-content"> Search engine optimization (SEO) is the practice of improving the ranking of information in search results. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/search-engine-results-page" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">SERP (Search Engine Results Page)</h2> <div class="card-content"> The search engine results page (SERP) is the page that displays all of the results for a user’s query. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/shared-media" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Shared Media</h2> <div class="card-content"> What is the definition of shared media in business? Shared media, also known as earned media, refers to the publicity gained through promotional efforts other than paid... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/small-business-loan" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Small Business Loan</h2> <div class="card-content"> What is a small business loan? A small business loan refers to a financial product specifically tailored to meet the funding needs of small and medium-sized enterprises... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/sms-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">SMS Marketing</h2> <div class="card-content"> SMS marketing is a form of mobile marketing that uses short message service (SMS) to communicate with customers via text messages. SMS messages are typically used to... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/sms-messaging" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">SMS Messaging</h2> <div class="card-content"> SMS messaging, which stands for short message service messaging, is a text messaging service available on mobile phones, smartphones, and other mobile devices. It allows users to... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/soft-bounce" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Soft Bounce</h2> <div class="card-content"> A soft bounce is an email that cannot be delivered due to a temporary issue. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/spam-filter" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Spam Filter</h2> <div class="card-content"> What is a spam filter? A spam filter is a software or program designed to detect and prevent unsolicited or unwanted emails from reaching a user’s inbox.... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/spin-selling" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Spin Selling</h2> <div class="card-content"> Spin Selling is a consultative selling technique developed by Neil Rackham in the 1980s. It is based on the idea that successful sales require a deep understanding... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/stealth-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Stealth Marketing</h2> <div class="card-content"> What is Stealth Marketing? Stealth marketing is a form of advertising that promotes a product or service in a subtle or disguised way to create a buzz... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/subject-line" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Subject Line</h2> <div class="card-content"> A subject line is the headline of an email, the copy that appears in a recipient's email inbox. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/subject-line-length" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Subject Line Length</h2> <div class="card-content"> What is the ideal length of an email subject line? The ideal length of an email subject line refers to the recommended number of characters or words... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/subprocessor" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Subprocessor</h2> <div class="card-content"> What is the definition of a subprocessor in business? A subprocessor, also known as a data subprocessor or third-party subprocessor, is an external entity engaged by a... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/suggestion-selling" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Suggestion Selling</h2> <div class="card-content"> What is Suggestion Selling? Suggestion selling is a sales technique where the salesperson encourages the customer to purchase additional items, often complementary or associated with the primary... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/systemize" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Systemize</h2> <div class="card-content"> What is systemize? Systemize, also known as systematize, refers to organizing and standardizing business operations, tasks, and procedures to create efficient and repeatable workflows. It involves implementing... </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-T"> <div class="glossary-item-terms"> <h3 class="browse-anchor">T</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/target-segmentation" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Target Segmentation</h2> <div class="card-content"> What is target segmentation?  Target segmentation, or market segmentation, divides a broader market into distinct groups or segments based on similar characteristics, behaviors, or needs. It involves... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/tf-idf" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">TF-IDF (Term Frequency Inverse Document Frequency)</h2> <div class="card-content"> TF-IDF is short for term frequency–inverse document frequency. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/thought-leadership" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Thought Leadership</h2> <div class="card-content"> Thought leadership is the process of becoming known for your expertise on a narrow subject. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/time-to-market" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Time To Market (TTM)</h2> <div class="card-content"> What is Time to Market? Time to Market (TTM) is a business term that refers to the period from a product being conceived until its availability on... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/transactional-email" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Transactional Email</h2> <div class="card-content"> A transactional email is a type of email that is triggered by an action on a website or mobile application – usually a purchase. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/tripwire-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Tripwire Marketing</h2> <div class="card-content"> Tripwire marketing is the practice of offering leads a low-cost product with the intention of selling them more expensive products later. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-U"> <div class="glossary-item-terms"> <h3 class="browse-anchor">U</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/unique-selling-proposition" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Unique Selling Proposition (USP)</h2> <div class="card-content"> A unique selling proposition (USP) is a statement that describes the unique value proposition of a product or service, and how it differentiates from the competition. The... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/unique-value-proposition" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Unique Value Proposition (UVP)</h2> <div class="card-content"> A unique value proposition (UVP) is a statement that describes the unique benefit that a company, product, or service provides to its customers or clients. It explains... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/unsubscribe" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Unsubscribe</h2> <div class="card-content"> Unsubscribe or 'opt-out' means that a contact has expressed their desire to be removed from an email list. </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/user-generated-content" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">User Generated Content (UGC)</h2> <div class="card-content"> User-generated content (UGC) is any written content, video, imagery, or other content format that is created by users of a product or service, rather than the company... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/utm-code" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">UTM Code</h2> <div class="card-content"> What are UTM codes? UTM codes, short for Urchin Tracking Module codes, are snippets of text added to URLs to track the effectiveness of marketing campaigns and... </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-V"> <div class="glossary-item-terms"> <h3 class="browse-anchor">V</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/video-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Video Marketing</h2> <div class="card-content"> What is video marketing? Video marketing refers to the strategic use of video content to promote products, services, brands, or ideas to a target audience. It involves... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/view-rate" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">View Rate</h2> <div class="card-content"> What is a view rate? View rate refers to the percentage of recipients who open and view a specific email or campaign out of the total number... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/viral-email-marketing" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Viral Email Marketing</h2> <div class="card-content"> Viral email marketing is a method of email marketing with the goal of getting content spread quickly across many different channels. </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-W"> <div class="glossary-item-terms"> <h3 class="browse-anchor">W</h3> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/webhook" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Webhook</h2> <div class="card-content"> What is a webhook? A webhook is a way for one application to provide other applications with real-time information. In simpler terms, a webhook is a tool... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/website-integration" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Website Integration</h2> <div class="card-content"> A website integration is when your website sends or receives information from another application, system, or website. Website integrations are useful when you want to connect data... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/good-return-on-sales" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">What Is a Good Return on Sales</h2> <div class="card-content"> What is a good return on sales? A good return on sales, also known as ROS, is a financial metric used to evaluate the profitability and efficiency... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/best-way-describe-automation" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">What Is the Best Way to Describe Automation?</h2> <div class="card-content"> Automation refers to using technology to streamline processes and tasks, reducing the need for human intervention. Businesses can use several different types of automation, each with unique... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/white-paper-in-business" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">White Paper in Business</h2> <div class="card-content"> What is a white paper in business? A white paper in business refers to a comprehensive, authoritative, and informative document that addresses a specific problem, provides in-depth... </div> </div> </a> </div> <div class="card-wrap is-actionable text "> <a href="https://www.activecampaign.com/glossary/workflow-automation" target="_self" > <div class="card-content-wrapper"> <h2 class="card-title ">Workflow Automation</h2> <div class="card-content"> What is workflow automation? Workflow automation is the process of using technology to automate repetitive and manual tasks that are part of a larger process or “workflow”.... </div> </div> </a> </div> </div> </section> <section class="glossary-item-container" id="browse-X"> <div class="glossary-item-terms"> <h3 class="browse-anchor">X</h3> <div class="card-wrap text disable "> <div class="card-content-wrapper"> <h2 class="card-title ">There are no entries for this letter.</h2> </div> </div> </div> </section> <section class="glossary-item-container" id="browse-Y"> <div class="glossary-item-terms"> <h3 class="browse-anchor">Y</h3> <div class="card-wrap text disable "> <div class="card-content-wrapper"> <h2 class="card-title ">There are no entries for this letter.</h2> </div> </div> </div> </section> <section class="glossary-item-container" id="browse-Z"> <div class="glossary-item-terms"> <h3 class="browse-anchor">Z</h3> <div class="card-wrap text disable "> <div class="card-content-wrapper"> <h2 class="card-title ">There are no entries for this letter.</h2> </div> </div> </div> </section> </div> </section> </main> <div class="craftFooter craft-api"></div>   <script type="rocketlazyloadscript" data-rocket-type="text/javascript"> var trackac = document.createElement("script"); trackac.defer = true; trackac.type = "text/javascript"; trackac.src = "//www.activecampaign.com/_track.php?r="+encodeURIComponent(document.referrer)+"&u="+encodeURIComponent(window.location.href); var trackac_s = document.getElementsByTagName("script"); if (trackac_s.length) { trackac_s[0].parentNode.appendChild(trackac); } else { var trackac_h = document.getElementsByTagName("head"); trackac_h.length && trackac_h[0].appendChild(trackac); } </script> <script type="rocketlazyloadscript" data-rocket-type="text/javascript"> function setCookie(name, value, days) { var expires = ""; if (days) { var date = new Date(); date.setTime(date.getTime() + (days * 24 * 60 * 60 * 1000)); expires = "; expires=" + date.toUTCString(); } document.cookie = name + "=" + (value || "") + expires + "; path=/"; } var url = window.location.href; var arr = url.match(/(\?|&)_r=([^&]*)/); if (arr) { setCookie("acAffiliate", arr[2], 90); } </script> <script type="rocketlazyloadscript" src='https://js.sentry-cdn.com/b822c481a6c34679af9122e5576d7311.min.js' crossorigin="anonymous" defer></script> <script type="rocketlazyloadscript" data-rocket-type="text/javascript"> document.addEventListener('DOMContentLoaded', function() { Sentry.onLoad(function() { Sentry.init({ environment: "{{ if { env:APP_ENV } === 'dev' }}development{{ else }}{{ if { env:IS_STAGING } }}staging{{ else }}production{{ /if }}{{ /if }}", denyUrls: [ /* Facebook flakiness */ /graph\.facebook\.com/i, /* Facebook blocked */ /connect\.facebook\.net\/en_US\/all\.js/i, /* Woopra flakiness */ /eatdifferent\.com\.woopra-ns\.com/i, /static\.woopra\.com\/js\/woopra\.js/i, /* Chrome extensions */ /extensions\//i, /^chrome:\/\//i, /* Other plugins */ /127\.0\.0\.1:4001\/isrunning/i, /* Cacaoweb */ /webappstoolbarba\.texthelp\.com\//i, /metrics\.itunes\.apple\.com\.edgesuite\.net\//i, // Ignore Google flakiness /\/(gtm|ga|analytics)\.js/i ], ignoreErrors: [ /* Random plugins/extensions */ 'top.GLOBALS', /* See: http://blog.errorception.com/2012/03/tale-of-unfindable-js-error.html */ 'originalCreateNotification', 'canvas.contentDocument', 'MyApp_RemoveAllHighlights', 'http://tt.epicplay.com', 'https://distillery.wistia.com', 'Can\'t find variable: ZiteReader', 'jigsaw is not defined', 'ComboSearch is not defined', 'http://loading.retry.widdit.com/', 'atomicFindClose', /* Facebook borked */ 'fb_xd_fragment', /* ISP "optimizing" proxy - `Cache-Control: no-transform` seems to / reduce this. 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