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iPhone - Apple (UK)
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<title>iPhone - Apple (UK)</title> <meta name="Description" content="Designed for Apple Intelligence. 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globalnav-item-ipad globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/uk/ipad/" data-globalnav-item-name="ipad" data-topnav-flyout-trigger-compact="true" data-analytics-title="ipad" data-analytics-element-engagement="hover - ipad" aria-label="iPad" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-ipad"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 24 44" width="24" xmlns="http://www.w3.org/2000/svg"><path d="m14.9575 23.7002c0 .902-.768 1.582-1.805 1.582-.732 0-1.277-.375-1.277-1.02 0-.632.422-.966 1.383-1.031l1.699-.111zm-1.395-4.072c-1.347 0-2.343.668-2.478 1.681h1.019c.141-.498.668-.785 1.424-.785.944 0 1.43.428 1.43 1.207v.574l-1.822.112c-1.471.088-2.303.738-2.303 1.869 0 1.154.908 1.881 2.133 1.881.844 0 1.535-.369 1.945-1.043h.094v.931h.961v-4.324c0-1.312-.862-2.103-2.403-2.103zm6.769 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data-globalnav-item-name="iphone" data-topnav-flyout-trigger-compact="true" data-analytics-title="iphone" data-analytics-element-engagement="hover - iphone" aria-label="iPhone " class="globalnav-link globalnav-submenu-trigger-link globalnav-link-iphone"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 38 44" width="38" xmlns="http://www.w3.org/2000/svg"><path d="m32.7129 22.3203h3.48c-.023-1.119-.691-1.857-1.693-1.857-1.008 0-1.711.738-1.787 1.857zm4.459 2.045c-.293 1.078-1.277 1.746-2.66 1.746-1.752 0-2.848-1.266-2.848-3.264 0-1.986 1.113-3.275 2.848-3.275 1.705 0 2.742 1.213 2.742 3.176v.386h-4.541v.047c.053 1.248.75 2.039 1.822 2.039.815 0 1.366-.298 1.629-.855zm-12.282-4.682h.961v.996h.094c.316-.697.932-1.107 1.898-1.107 1.418 0 2.209.838 2.209 2.338v4.09h-1.007v-3.844c0-1.137-.481-1.676-1.489-1.676s-1.658.674-1.658 1.781v3.739h-1.008zm-2.499 3.158c0-1.5-.674-2.361-1.869-2.361-1.196 0-1.87.861-1.87 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class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/uk/watch/" data-globalnav-item-name="watch" data-topnav-flyout-trigger-compact="true" data-analytics-title="watch" data-analytics-element-engagement="hover - watch" aria-label="Watch" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-watch"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 35 44" width="35" xmlns="http://www.w3.org/2000/svg"><path d="m28.9819 17.1758h1.008v3.504h.094c.316-.697.978-1.108 1.945-1.108 1.336 0 2.18.856 2.18 2.338v4.09h-1.008v-3.844c0-1.119-.504-1.675-1.459-1.675-1.131 0-1.752.715-1.752 1.781v3.738h-1.008zm-2.42 4.441c-.164-.627-.721-1.136-1.629-1.136-1.137 0-1.852.908-1.852 2.338 0 1.459.727 2.384 1.852 2.384.849 0 1.441-.392 1.629-1.107h1.019c-.182 1.16-1.125 2.016-2.642 2.016-1.77 0-2.901-1.284-2.901-3.293 0-1.969 1.125-3.247 2.895-3.247 1.535 0 2.472.92 2.648 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class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/uk/apple-vision-pro/" data-globalnav-item-name="vision" data-topnav-flyout-trigger-compact="true" data-analytics-title="vision" data-analytics-element-engagement="hover - vision" aria-label="Vision" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-vision"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg xmlns="http://www.w3.org/2000/svg" width="34" height="44" viewBox="0 0 34 44"><path 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</span><span class="globalnav-link-text">Vision</span></span></a></li></ul></div><div data-analytics-element-engagement="globalnav hover - airpods" class=" globalnav-item globalnav-item-airpods globalnav-item-menu "><ul role="none" class="globalnav-submenu-trigger-group"><li class="globalnav-submenu-trigger-item"><a href="/uk/airpods/" data-globalnav-item-name="airpods" data-topnav-flyout-trigger-compact="true" data-analytics-title="airpods" data-analytics-element-engagement="hover - airpods" aria-label="AirPods" class="globalnav-link globalnav-submenu-trigger-link globalnav-link-airpods"><span class="globalnav-link-text-container"><span class="globalnav-image-regular globalnav-link-image"><svg height="44" viewBox="0 0 43 44" width="43" xmlns="http://www.w3.org/2000/svg"><path d="m11.7153 19.6836h.961v.937h.094c.187-.615.914-1.048 1.752-1.048.164 0 .375.011.504.029v1.008c-.082-.024-.446-.059-.645-.059-.961 0-1.658.645-1.658 1.535v3.914h-1.008zm28.135-.111c1.324 0 2.244.656 2.379 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iphone"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Get to know iPhone.</h2> </header> </div> <div id="scroll-gallery-feature-cards" data-scroll-gallery-feature-cards data-scroll-gallery data-analytics-gallery-id="get to know iphone gallery" aria-label="Get to know iPhone gallery" class="gallery gallery-align-start gallery-feature-cards " data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="card-set" role="list"> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="apple intelligence" data-ac-gallery-item data-staggered-item> <div id="feature-card-1" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div 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alt="iPhone 16 Pro showing Apple Intelligence capabilities with Genmoji"> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="apple intelligence modal" data-modal-class="feature-card-modal apple-intelligence" data-modal-close-label="Close Apple Intelligence section" data-modal-id="feature-card-modal-apple-intelligence" data-modal-scroll-group-name="feature-card-modal-apple-intelligence"> <div id="modal-content-apple-intelligence" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Apple Intelligence</h3> <h4 class="typography-modal-headline modal-headline">AI-opening possibilities.</h4> <p class="typography-modal-badge modal-badge">Apple Intelligence coming in December<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Now that’s smart.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our latest iPhone models are built for Apple Intelligence, the personal intelligence system that helps you write, express yourself and get things done effortlessly. With groundbreaking privacy protections, it gives you peace of mind that no one else can access your data — not even Apple.<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-ai-modal-smart-1" class="overview-consider-modals-ai-modal-smart responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-modals-ai-modal-smart responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_smart__dbelwh7uk002_large.jpg" alt> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Find just the right words.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Writing Tools can proofread your text and rewrite different versions until the tone is just right, and summarise selected text with a simple tap. They’re available nearly everywhere you write, including third-party apps.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-ai-modal-tools-1" class="overview-consider-modals-ai-modal-tools responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_large.jpg" onload="__lp(event)" alt="Apple Intelligence Writing Tools prompts on iPhone 16 Pro."> </picture> <noscript> <picture class="overview-consider-modals-ai-modal-tools responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_tools__ft6eljfr4aaa_large.jpg" alt="Apple Intelligence Writing Tools prompts on iPhone 16 Pro."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Express yourself visually.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Use the keyboard to make a Genmoji to match any conversation. Want to create a rainbow cactus? No problem. Just provide a description to see a preview.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-ai-modal-express-1" class="overview-consider-modals-ai-modal-express responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_large.jpg" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-consider-modals-ai-modal-express responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_express__bp9ywonwv076_large.jpg" alt> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">A new era for Siri.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Awareness of your personal context enables Siri to help you in ways that are unique to you. Can’t remember what time the flight is arriving? Siri can help find what you’re looking for, without compromising your privacy.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-ai-modal-siri-1" class="overview-consider-modals-ai-modal-siri responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_large.jpg" onload="__lp(event)" alt="Text pop-up from Siri with information user was seeking."> </picture> <noscript> <picture class="overview-consider-modals-ai-modal-siri responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_siri__suh7obilhai6_large.jpg" alt="Text pop-up from Siri with information user was seeking."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Designed to protect your privacy at every step.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">With Private Cloud Compute, Apple Intelligence can draw on larger, Apple‑designed server‑based models, running on Apple silicon, to handle more complex requests while protecting your privacy.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-ai-modal-icon-privacy-1" class="overview-consider-modals-ai-modal-icon-privacy responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_large.jpg" onload="__lp(event)" alt="Privacy Apple logo"> </picture> <noscript> <picture class="overview-consider-modals-ai-modal-icon-privacy responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/ai/modal_icon_privacy__dysji7kkweqa_large.jpg" alt="Privacy Apple logo"> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - apple intelligence" data-analytics-click="prop3:open modal - apple intelligence" aria-label="Learn more about Apple Intelligence on iPhone."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="cutting-edge cameras" data-ac-gallery-item data-staggered-item> <div id="feature-card-2" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Cutting-Edge Cameras</p> <p class="typography-card-headline feature-card-headline">Picture your best <br />photos and videos.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-camera-1" class="overview-consider-camera feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_xlarge.jpg" onload="__lp(event)" alt="A medium shot of a 20-something man facing the right side. Light illuminates one side of his face, bringing out dramatic detail and highlights."> </picture> <noscript> <picture class="overview-consider-camera feature-card-image"> <source srcset="/v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_small.jpg, /v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_medium.jpg, /v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_large.jpg, /v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_xlarge.jpg, /v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/camera__exi2qfijti0y_xlarge.jpg" alt="A medium shot of a 20-something man facing the right side. Light illuminates one side of his face, bringing out dramatic detail and highlights."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="cutting-edge cameras modal" data-modal-class="feature-card-modal advanced-cameras" data-modal-close-label="Close advanced cameras section" data-modal-id="feature-card-modal-advanced-cameras" data-modal-scroll-group-name="feature-card-modal-advanced-cameras"> <div id="modal-content-advanced-cameras" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Cutting-Edge Cameras</h3> <h4 class="typography-modal-headline modal-headline">Picture your best<br />photos and videos.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Stunning made simple.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">The advanced cameras in iPhone automatically capture phenomenal photos with great detail and colour. Want to take the perfect shot in record time? Our latest models have Camera Control, giving you an easier way to quickly access camera tools.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-camera-modal-simple-1" class="overview-consider-modals-camera-modal-simple responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_large.jpg" onload="__lp(event)" alt="Thumb pressed against Camera Control button on the side of iPhone 16 Pro, revealing Zoom tool on the edge of the screen."> </picture> <noscript> <picture class="overview-consider-modals-camera-modal-simple responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_simple__e1od3jctk06e_large.jpg" alt="Thumb pressed against Camera Control button on the side of iPhone 16 Pro, revealing Zoom tool on the edge of the screen."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Make movies like the movies.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone records in HDR, so whether you use Action mode to steady really shaky scenes as you shoot or capture striking slo‑mo shots in 4K 120 fps Dolby Vision on iPhone 16 Pro — every frame looks incredible.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-camera-modal-movies-1" class="overview-consider-modals-camera-modal-movies responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_large.jpg" onload="__lp(event)" alt="Smooth video of a man running recorded in Action mode."> </picture> <noscript> <picture class="overview-consider-modals-camera-modal-movies responsive-image"> <source srcset="/uk/iphone/home/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_small.jpg, /uk/iphone/home/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_medium.jpg, /uk/iphone/home/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_large.jpg, /uk/iphone/home/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/camera/modal_movies__c6fmkjebqtg2_large.jpg" alt="Smooth video of a man running recorded in Action mode."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Keep on zoomin’.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">With a wide range of focal lengths, iPhone gives you exceptional framing flexibility — from sharp close‑ups to sweeping Ultra Wide shots that let you capture more of a scene without stepping back.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-camera-modal-zoom-1" class="overview-consider-modals-camera-modal-zoom responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_large.jpg" onload="__lp(event)" alt="A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots."> </picture> <noscript> <picture class="overview-consider-modals-camera-modal-zoom responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/camera/modal_zoom__b3lw7kwdpqnm_large.jpg" alt="A series of six images that demonstrate the wide range of iPhone zoom capabilities, from compelling close-ups to sweeping Ultra Wide shots."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - cutting-edge cameras" data-analytics-click="prop3:open modal - cutting-edge cameras" aria-label="Learn more about the advanced cameras on iPhone."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="chip and battery life" data-ac-gallery-item data-staggered-item> <div id="feature-card-3" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Chip and Battery Life</p> <p class="typography-card-headline feature-card-headline">Fast that lasts.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-battery-1" class="overview-consider-battery feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_xlarge.jpg" onload="__lp(event)" alt="A18 Pro chip."> </picture> <noscript> <picture class="overview-consider-battery feature-card-image"> <source srcset="/v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_small.jpg, /v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_medium.jpg, /v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_large.jpg, /v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_xlarge.jpg, /v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/battery__2v7w6kmztvm2_xlarge.jpg" alt="A18 Pro chip."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="chip and battery life modal" data-modal-class="feature-card-modal chip-battery" data-modal-close-label="Close battery section" data-modal-id="feature-card-modal-chip-battery" data-modal-scroll-group-name="feature-card-modal-chip-battery"> <div id="modal-content-chip-battery" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Chip and Battery Life</h3> <h4 class="typography-modal-headline modal-headline">Fast that lasts.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Super-smart, super-speedy Apple silicon.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone chips enhance everything you do. Our latest chips unlock Apple Intelligence, power advanced photo features like latest-generation Photographic Styles, and enable AAA gaming.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-chip-battery-modal-supersmart-1" class="overview-consider-modals-chip-battery-modal-supersmart responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_large.jpg" onload="__lp(event)" alt="A horizontal iPhone 16 Pro displays a scene from the Infinity Nikki video game."> </picture> <noscript> <picture class="overview-consider-modals-chip-battery-modal-supersmart responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_supersmart__bvdssvc2v8b6_large.jpg" alt="A horizontal iPhone 16 Pro displays a scene from the Infinity Nikki video game."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Long-lasting battery life? 100%.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our hardware and software are designed to work together efficiently, so you can do more on a single charge — like watching up to 33 hours of video on iPhone 16 Pro Max.<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-chip-battery-modal-battery-1" class="overview-consider-modals-chip-battery-modal-battery responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_large.jpg" onload="__lp(event)" alt="Static screen of scene from Apple+ series, Dark Matter."> </picture> <noscript> <picture class="overview-consider-modals-chip-battery-modal-battery responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_battery__fgrcfxdcowmu_large.jpg" alt="Static screen of scene from Apple+ series, Dark Matter."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Made for 5G.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy"><br />iPhone + 5G = a superfast experience.<sup class="footnote footnote-number"><a href="#footnote-4" aria-label="Footnote 3" data-modal-close>3</a></sup> And when you don’t need all that speed, iPhone shifts into Smart Data mode to preserve battery life.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-chip-battery-modal-5g-1" class="overview-consider-modals-chip-battery-modal-5g responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_large.jpg" onload="__lp(event)" alt="A graphic representation of 5G."> </picture> <noscript> <picture class="overview-consider-modals-chip-battery-modal-5g responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/chip-battery/modal_5g__fubpi4cg2m6i_large.jpg" alt="A graphic representation of 5G."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Power. Fully. Fast.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Snap on a new MagSafe Charger.<sup class="footnote footnote-number"><a href="#footnote-5" aria-label="Footnote 4" data-modal-close>4</a></sup> Or plug in a USB‑C Power Adapter. iPhone 15 and later also have USB‑C, so you can charge your iPhone with the same cable as your Mac and iPad.<sup class="footnote footnote-number"><a href="#footnote-6" aria-label="Footnote 5" data-modal-close>5</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-chip-battery-modal-power-1" class="overview-consider-modals-chip-battery-modal-power responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_large.jpg" onload="__lp(event)" alt="A birds-eye view of AirPods Pro, iPhone 15 and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable."> </picture> <noscript> <picture class="overview-consider-modals-chip-battery-modal-power responsive-image"> <source srcset="/uk/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_small.jpg, /uk/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_medium.jpg, /uk/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_large.jpg, /uk/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/chip-battery/modal_power__b0obhiao9aeq_large.jpg" alt="A birds-eye view of AirPods Pro, iPhone 15 and an iPad with a USB-C connector to demonstrate how all three devices can be charged using the same USB-C cable."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - chip and battery life" data-analytics-click="prop3:open modal - chip and battery life" aria-label="Learn more about the performance and battery life of iPhone. "> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="innovation" data-ac-gallery-item data-staggered-item> <div id="feature-card-4" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Innovation</p> <p class="typography-card-headline feature-card-headline">Beautiful and durable, <br />by design.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-innovation-1" class="overview-consider-innovation feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_xlarge.jpg" onload="__lp(event)" alt="Three-quarter view of aerospace grade aluminium enclosure in ultramarine and durable Ceramic Shield screen separated for effect from the iPhone 16."> </picture> <noscript> <picture class="overview-consider-innovation feature-card-image"> <source srcset="/v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_small.jpg, /v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_medium.jpg, /v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_large.jpg, /v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_xlarge.jpg, /v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/innovation__os9bmmo3mjee_xlarge.jpg" alt="Three-quarter view of aerospace grade aluminium enclosure in ultramarine and durable Ceramic Shield screen separated for effect from the iPhone 16."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="innovation modal" data-modal-class="feature-card-modal innovation" data-modal-close-label="Close innovation section" data-modal-id="feature-card-modal-innovation" data-modal-scroll-group-name="feature-card-modal-innovation"> <div id="modal-content-innovation" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Innovation</h3> <h4 class="typography-modal-headline modal-headline">Beautiful and durable, by design.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Second to none.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone is known for its iconic design and premium materials — like iPhone 16 Pro, which is forged in titanium. On the brilliant display, Dynamic Island bubbles up important info so you don’t miss a beat.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-innovation-modal-second-1" class="overview-consider-modals-innovation-modal-second responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_large.jpg" onload="__lp(event)" alt="Back of iPhone 16 Pro in White Titanium showing three camera lenses behind another iPhone Pro highlighting Dynamic Island on display screen."> </picture> <noscript> <picture class="overview-consider-modals-innovation-modal-second responsive-image"> <source srcset="/uk/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_small.jpg, /uk/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_medium.jpg, /uk/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_large.jpg, /uk/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/innovation/modal_second__e1xvbvxfc5oy_large.jpg" alt="Back of iPhone 16 Pro in White Titanium showing three camera lenses behind another iPhone Pro highlighting Dynamic Island on display screen."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Last phone standing.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">iPhone has a Ceramic Shield material that’s tougher than any smartphone glass. Little spill? No biggie — iPhone also stands up to splashes from everyday liquids like water, coffee and juice.<sup class="footnote footnote-number"><a href="#footnote-7" aria-label="Footnote 6" data-modal-close>6</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-innovation-modal-last-1" class="overview-consider-modals-innovation-modal-last responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_large.jpg" onload="__lp(event)" alt="Extreme close-up of super-durable ceramic shield display."> </picture> <noscript> <picture class="overview-consider-modals-innovation-modal-last responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/innovation/modal_last__cr0lx069vzu6_large.jpg" alt="Extreme close-up of super-durable ceramic shield display."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Ease of use.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">We design our hardware and software together for a seamless experience. Want to share your contact info? Hold your iPhone close to theirs. New AirPods? It’s a one‑tap setup. And regular iOS updates keep your iPhone feeling new for years to come.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-innovation-modal-ease-1" class="overview-consider-modals-innovation-modal-ease responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_large.jpg" onload="__lp(event)" alt="AirPods and iPhone with screen showing the two are connected."> </picture> <noscript> <picture class="overview-consider-modals-innovation-modal-ease responsive-image"> <source srcset="/uk/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_small.jpg, /uk/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_medium.jpg, /uk/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_large.jpg, /uk/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/innovation/modal_ease__bws9p4d54tn6_large.jpg" alt="AirPods and iPhone with screen showing the two are connected."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - innovation" data-analytics-click="prop3:open modal - innovation" aria-label="Learn more about how iPhone is designed to last."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="environment" data-ac-gallery-item data-staggered-item> <div id="feature-card-5" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Environment</p> <p class="typography-card-headline feature-card-headline">Recycle. Reuse. Repeat.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-environment-1" class="overview-consider-environment feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_xlarge.jpg" onload="__lp(event)" alt="Back of white Phone 16 featuring recyclable materials."> </picture> <noscript> <picture class="overview-consider-environment feature-card-image"> <source srcset="/v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_small.jpg, /v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_medium.jpg, /v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_large.jpg, /v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_xlarge.jpg, /v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/environment__e3v3gj88dl6q_xlarge.jpg" alt="Back of white Phone 16 featuring recyclable materials."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="environment modal" data-modal-class="feature-card-modal environment" data-modal-close-label="Close environment section" data-modal-id="feature-card-modal-environment" data-modal-scroll-group-name="feature-card-modal-environment"> <div id="modal-content-environment" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Environment</h3> <h4 class="typography-modal-headline modal-headline">Recycle. Reuse. Repeat.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Innovation in conservation.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our disassembly robots — Daisy, Dave and Taz — recover crucial materials like gold, cobalt, tungsten and rare earth elements from recycled iPhone devices, so they can be used to make new ones.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-innovation-1" class="overview-consider-modals-environment-modal-innovation responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_large.jpg" onload="__lp(event)" alt="The futuristic hand and arm of one of Apple’s pioneering disassembly robots."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-innovation responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_innovation__bvqe2g8biemu_large.jpg" alt="The futuristic hand and arm of one of Apple’s pioneering disassembly robots."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">More recycled content? Naturally.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">We’re significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. Case in point: our latest models contain 95 per cent recycled lithium in the battery cathode — a first for Apple.<sup class="footnote footnote-number"><a href="#footnote-8" aria-label="Footnote 7" data-modal-close>7</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-recycle-1" class="overview-consider-modals-environment-modal-recycle responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_large.jpg" onload="__lp(event)" alt="Graphic showing the steps Apple takes to recycle and reuse materials, including design and source, make, package and ship, use, and recover."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-recycle responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_recycle__f96vj9ptqdqq_large.jpg" alt="Graphic showing the steps Apple takes to recycle and reuse materials, including design and source, make, package and ship, use, and recover."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Apple Trade In.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">When you’re ready to buy a new iPhone, you can trade in your current iPhone or Android device and apply any credit towards your purchase. If your device isn’t eligible for credit, we’ll recycle it for free.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-trade-in-1" class="overview-consider-modals-environment-modal-trade-in responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/euro/iphone/home/a/generic/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_large.jpg" onload="__lp(event)" alt="Two iPhone 16 Pro models in White Titanium, one featuring a back view of 3 Pro camera lenses and another featuring a front view, next to two iPhone 16 models in Ultramarine, one featuring a back view of 2 camera lenses and another featuring a front view."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-trade-in responsive-image"> <source srcset="/euro/iphone/home/a/generic/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_small.jpg, /euro/iphone/home/a/generic/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/euro/iphone/home/a/generic/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_medium.jpg, /euro/iphone/home/a/generic/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/euro/iphone/home/a/generic/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_large.jpg, /euro/iphone/home/a/generic/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/euro/iphone/home/a/generic/images/overview/consider_modals/environment/modal_trade_in__k5xx81wg61ei_large.jpg" alt="Two iPhone 16 Pro models in White Titanium, one featuring a back view of 3 Pro camera lenses and another featuring a front view, next to two iPhone 16 models in Ultramarine, one featuring a back view of 2 camera lenses and another featuring a front view."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Planet-worthy packaging.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">For the first time, iPhone packaging is 100 per cent fibre based.<sup class="footnote footnote-number"><a href="#footnote-9" aria-label="Footnote 8" data-modal-close>8</a></sup> And there’s no plastic wrapping in or around the box.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-packaging-1" class="overview-consider-modals-environment-modal-packaging responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_large.jpg" onload="__lp(event)" alt="Planet-friendly fibre-based iPhone 16 packaging."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-packaging responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_packaging__f3bxbn2li3ma_large.jpg" alt="Planet-friendly fibre-based iPhone 16 packaging."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">On track to carbon neutral.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Our stores, offices and data centres are already carbon neutral. By 2030, Apple will be carbon neutral across our entire carbon footprint.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-environment-modal-zero-1" class="overview-consider-modals-environment-modal-zero responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_large.jpg" onload="__lp(event)" alt="A photograph of a modern Apple store at night."> </picture> <noscript> <picture class="overview-consider-modals-environment-modal-zero responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/environment/modal_zero__da0tdn6xw4eq_large.jpg" alt="A photograph of a modern Apple store at night."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - environment" data-analytics-click="prop3:open modal - environment" aria-label="Learn more about iPhone and the environment."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="privacy" data-ac-gallery-item data-staggered-item> <div id="feature-card-6" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Privacy</p> <p class="typography-card-headline feature-card-headline">Your data. <br class="large" /><br class="medium" />Just where <br class="small" />you want it.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-privacy-1" class="overview-consider-privacy feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_xlarge.jpg" onload="__lp(event)" alt="Privacy Apple logo."> </picture> <noscript> <picture class="overview-consider-privacy feature-card-image"> <source srcset="/v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_small.jpg, /v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_medium.jpg, /v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_large.jpg, /v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_xlarge.jpg, /v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/privacy__ckc0wa30o55y_xlarge.jpg" alt="Privacy Apple logo."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="privacy modal" data-modal-class="feature-card-modal privacy" data-modal-close-label="Close privacy section" data-modal-id="feature-card-modal-privacy" data-modal-scroll-group-name="feature-card-modal-privacy"> <div id="modal-content-privacy" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Privacy</h3> <h4 class="typography-modal-headline modal-headline">Your data. Just where you want it.</h4> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Groundbreaking privacy protections.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Apple Intelligence is integrated into your iPhone through on-device processing. With Private Cloud Compute, it can draw on larger, Apple-designed server-based models, running on Apple silicon, to handle more complex requests while protecting your privacy.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-modal-privacy-1" class="overview-consider-modals-privacy-modal-privacy responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_large.jpg" onload="__lp(event)" alt="A hand holding iPhone 16 Pro with colourful, glowing edges."> </picture> <noscript> <picture class="overview-consider-modals-privacy-modal-privacy responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_privacy__fztx4u51s8q6_large.jpg" alt="A hand holding iPhone 16 Pro with colourful, glowing edges."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Sign in safely.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">The new Passwords app makes it easier to access account passwords, passkeys, Wi‑Fi passwords and two‑factor authentication codes stored securely on your device or synced with iCloud Keychain.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-privacy-modal-sign-in-1" class="overview-consider-modals-privacy-modal-sign-in responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_large.jpg" onload="__lp(event)" alt="Screen showing a list of iPhone apps within the Passwords app."> </picture> <noscript> <picture class="overview-consider-modals-privacy-modal-sign-in responsive-image"> <source srcset="/uk/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_small.jpg, /uk/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_medium.jpg, /uk/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_large.jpg, /uk/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/privacy/modal_sign_in__fw9y5cxt692e_large.jpg" alt="Screen showing a list of iPhone apps within the Passwords app."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Browse securely.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Private Browsing in Safari locks browsing windows when they’re not being used, blocks known trackers from loading on pages and removes tracking added to URLs as you browse.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-modal-browse-1" class="overview-consider-modals-privacy-modal-browse responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_large.jpg" onload="__lp(event)" alt="Apple privacy logo."> </picture> <noscript> <picture class="overview-consider-modals-privacy-modal-browse responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/privacy/modal_browse__cfu2c5m2i7xy_large.jpg" alt="Apple privacy logo."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Share privately.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">All messages sent with iMessage use end-to-end encryption between devices, so they’re only seen by those you send them to. And Mail Privacy Protection hides your IP address, so senders can’t determine your location.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-modal-share-1" class="overview-consider-modals-privacy-modal-share responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_large.jpg" onload="__lp(event)" alt="Text alert and mail alert onscreen."> </picture> <noscript> <picture class="overview-consider-modals-privacy-modal-share responsive-image"> <source srcset="/uk/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_small.jpg, /uk/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_medium.jpg, /uk/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_large.jpg, /uk/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/privacy/modal_share__djxf0ynt0kae_large.jpg" alt="Text alert and mail alert onscreen."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout image-first "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Pay the Apple Pay way.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">When you make a purchase with Apple Pay, your card numbers are never stored on your device or on Apple servers — and they’re never shared by Apple with merchants either.<sup class="footnote footnote-number"><a href="#footnote-10" aria-label="Footnote 9" data-modal-close>9</a></sup></p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-privacy-modal-apple-pay-1" class="overview-consider-modals-privacy-modal-apple-pay responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_large.jpg" onload="__lp(event)" alt="Apple Pay credit card onscreen."> </picture> <noscript> <picture class="overview-consider-modals-privacy-modal-apple-pay responsive-image"> <source srcset="/uk/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_small.jpg, /uk/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_medium.jpg, /uk/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_large.jpg, /uk/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/privacy/modal_apple_pay__7we80tnf3k22_large.jpg" alt="Apple Pay credit card onscreen."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - privacy" data-analytics-click="prop3:open modal - privacy" aria-label="Learn more about how iPhone can help to protect your privacy."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="personalize" data-ac-gallery-item data-staggered-item> <div id="feature-card-7" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Customise Your iPhone</p> <p class="typography-card-headline feature-card-headline">Make it you. <br />Through and through.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-personalize-1" class="overview-consider-personalize feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider/personalize__dwg8srggrbo2_xlarge.jpg" onload="__lp(event)" alt="iPhone 16 screen with a dynamic side-profile photo of a pink flamingo and widgets tinted pink to match."> </picture> <noscript> <picture class="overview-consider-personalize feature-card-image"> <source srcset="/uk/iphone/home/images/overview/consider/personalize__dwg8srggrbo2_small.jpg, /uk/iphone/home/images/overview/consider/personalize__dwg8srggrbo2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/consider/personalize__dwg8srggrbo2_medium.jpg, /uk/iphone/home/images/overview/consider/personalize__dwg8srggrbo2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/consider/personalize__dwg8srggrbo2_large.jpg, /uk/iphone/home/images/overview/consider/personalize__dwg8srggrbo2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone/home/images/overview/consider/personalize__dwg8srggrbo2_xlarge.jpg, /uk/iphone/home/images/overview/consider/personalize__dwg8srggrbo2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider/personalize__dwg8srggrbo2_xlarge.jpg" alt="iPhone 16 screen with a dynamic side-profile photo of a pink flamingo and widgets tinted pink to match."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="personalize your iphone modal" data-modal-class="feature-card-modal personalize" data-modal-close-label="Close personalise section" data-modal-id="feature-card-modal-personalize" data-modal-scroll-group-name="feature-card-modal-personalize"> <div id="modal-content-personalize" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Personalise Your iPhone</h3> <h4 class="typography-modal-headline modal-headline">Make it you. <br />Through and through.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Customisation on Lock. Home. And beyond.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Swap out your Lock Screen controls for ones you use more often — you can even assign a control to the Action button. Tint your Home Screen icons and widgets or let iOS choose a colour to match your wallpaper.</p> </div> <div class="image-container "> <picture id="overview-consider-modals-personalize-modal-customization-1" class="overview-consider-modals-personalize-modal-customization responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_large.jpg" onload="__lp(event)" alt="iPhone 16 screen with a photo of a girl in a red dress and widgets tinted a similar colour red."> </picture> <noscript> <picture class="overview-consider-modals-personalize-modal-customization responsive-image"> <source srcset="/uk/iphone/home/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_small.jpg, /uk/iphone/home/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_medium.jpg, /uk/iphone/home/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_large.jpg, /uk/iphone/home/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/personalize/modal_customization__bs2lbc8h65n6_large.jpg" alt="iPhone 16 screen with a photo of a girl in a red dress and widgets tinted a similar colour red."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">iPhone for all.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Built-in accessibility features help you do what you love in the ways that work best for you. For example, Eye Tracking lets you navigate iPhone with just your eyes, thanks to the power of on-device machine learning and the front-facing camera.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-personalize-modal-icon-accessibility-1" class="overview-consider-modals-personalize-modal-icon-accessibility responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_large.jpg" onload="__lp(event)" alt="Apple Accessibility Vito logo"> </picture> <noscript> <picture class="overview-consider-modals-personalize-modal-icon-accessibility responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_small.jpg, /v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_medium.jpg, /v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_large.jpg, /v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider_modals/personalize/modal_icon_accessibility__d6agkmb2exme_large.jpg" alt="Apple Accessibility Vito logo"> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - personalize your iphone" data-analytics-click="prop3:open modal - personalize your iphone" aria-label="Learn more about how you can make iPhone even more you with custom design features and built-in accessibility tools."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="safety" data-ac-gallery-item data-staggered-item> <div id="feature-card-8" class="feature-card card-container" data-component-list="Modal"> <div class="card" tabindex="-1"> <div class="card-modifier card-padding theme-dark fixed-width"> <div class="card-viewport-content"> <div class="feature-card-content"> <div class="feature-card-copy"> <p class="typography-feature-card-label feature-card-label">Peace of Mind</p> <p class="typography-card-headline feature-card-headline">Helpful safety <br class="small" />features. <br class="large" /><br class="medium" />Just in case.</p> </div> <figure class="feature-card-image-container image-bottom-center"> <picture id="overview-consider-safety-1" class="overview-consider-safety feature-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/safety__bwp7rsowtjiu_xlarge.jpg" onload="__lp(event)" alt="Photo of a woman next to an SUV that has broken down."> </picture> <noscript> <picture class="overview-consider-safety feature-card-image"> <source srcset="/v/iphone/home/bw/images/overview/consider/safety__bwp7rsowtjiu_small.jpg, /v/iphone/home/bw/images/overview/consider/safety__bwp7rsowtjiu_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/safety__bwp7rsowtjiu_medium.jpg, /v/iphone/home/bw/images/overview/consider/safety__bwp7rsowtjiu_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/safety__bwp7rsowtjiu_large.jpg, /v/iphone/home/bw/images/overview/consider/safety__bwp7rsowtjiu_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/consider/safety__bwp7rsowtjiu_xlarge.jpg, /v/iphone/home/bw/images/overview/consider/safety__bwp7rsowtjiu_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/consider/safety__bwp7rsowtjiu_xlarge.jpg" alt="Photo of a woman next to an SUV that has broken down."> </picture> </noscript> </figure> </div> <div class="modal-content-wrapper variant-crossfade" data-modal-content-wrapper data-modal-anim-lifecycle data-analytics-activitymap-region-id="safety modal" data-modal-class="feature-card-modal safety" data-modal-close-label="Close safety section" data-modal-id="feature-card-modal-safety" data-modal-scroll-group-name="feature-card-modal-safety"> <div id="modal-content-safety" class="feature-card-modal-content modal-content"> <h3 class="typography-modal-topic-label modal-topic-label">Peace of Mind</h3> <h4 class="typography-modal-headline modal-headline">Helpful safety features. <br />Just in case.</h4> <div class="feature-card-modal-tile bleed-bottom "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Out of range. Not out of reach.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">Unique safety features allow iPhone to connect to satellite frequencies — so you can text emergency services or get roadside assistance when you don’t have mobile service or Wi‑Fi.<sup class="footnote footnote-number"><a href="#footnote-11" aria-label="Footnote 10" data-modal-close>10</a></sup></p> </div> <div class="image-container "> <picture id="overview-consider-modals-safety-modal-range-1" class="overview-consider-modals-safety-modal-range responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_large.jpg" onload="__lp(event)" alt="Three screens featuring different iPhone safety features."> </picture> <noscript> <picture class="overview-consider-modals-safety-modal-range responsive-image"> <source srcset="/uk/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_small.jpg, /uk/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_medium.jpg, /uk/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_large.jpg, /uk/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/safety/modal_range__e24qdt7ljfki_large.jpg" alt="Three screens featuring different iPhone safety features."> </picture> </noscript> </div> </div> </div> </div> </div> <div class="feature-card-modal-tile bleed-bottom tile-horizontal-layout "> <div class="card" tabindex="-1"> <div class="card-modifier hover-disabled"> <div class="card-viewport-content"> <div class="feature-card-modal-copyblock feature-card-modal-content"> <h5 class="feature-card-modal-copy-highlight typography-feature-card-modal-copy">Everyday reassurance.</h5> <p class="feature-card-modal-copy typography-feature-card-modal-copy">With Find My, you can securely share your location with friends and family. And in Messages, you can use Check In to automatically let someone know when you’ve reached your destination safely.</p> </div> <div class="image-container pin-middle-center"> <picture id="overview-consider-modals-safety-modal-reassurance-1" class="overview-consider-modals-safety-modal-reassurance responsive-image" data-lazy data-download-area-keyframe='{"start": "t - 190vh", "end": "b"}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_large.jpg" onload="__lp(event)" alt="Text exchange showing Check-in safety feature."> </picture> <noscript> <picture class="overview-consider-modals-safety-modal-reassurance responsive-image"> <source srcset="/uk/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_small.jpg, /uk/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_medium.jpg, /uk/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_large.jpg, /uk/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/consider_modals/safety/modal_reassurance__viezrvdjjciq_large.jpg" alt="Text exchange showing Check-in safety feature."> </picture> </noscript> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <button data-modal-open data-analytics-intrapage-link class="card-modal-trigger modal-trigger card-cta-modal-button" data-analytics-title="open modal - safety" data-analytics-click="prop3:open modal - safety" aria-label="Learn more about helpful safety features on iPhone."> <div class="modal-trigger-container"> <span class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 20 20" class="card-cta-modal-button-small-icon card-modal-button-small-icon" > <path d="M17.25,8.51H11.5V2.75A1.5,1.5,0,0,0,10,1.25h0a1.5,1.5,0,0,0-1.5,1.5V8.5H2.75a1.5,1.5,0,0,0,0,3H8.5v5.75a1.5,1.5,0,0,0,1.5,1.5h0a1.5,1.5,0,0,0,1.5-1.5V11.5h5.75a1.5,1.5,0,0,0,0-3Z" /> </svg> </span> </div> </button> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"></path></svg> </button></li> <li class="right-item"><button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path></svg> </button></li> <div class="scrim"></div> </ul> </div> </div> </section> <section class="section section-switch" data-anim-scroll-group="Switch" data-component-list='StaggeredFadeIn' data-analytics-section-engagement="name:switch"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Switch to iPhone.</h2> </header> <div class="banner-card banner-card-banner banner-card-1-up banner-card-image-type-background banner-card-text-column-placement-start banner-card-text-row-placement-top banner-card-text-alignment-center theme-light has-ctas"> <a href="/uk/iphone/switch/" class="banner-card-active-area" data-analytics-title="learn more - switch to iphone" aria-hidden="true" tabindex="-1"></a> <div class="banner-card-row row"> <div class="column banner-card-copy-column"> <h3 class="banner-card-headline"> You have an Android phone. <br />But want an iPhone. <br /><span class="text-gradient-red-yellow-purple">See how easy it is to switch.</span> </h3> <div class="banner-card-ctas banner-card-ctas-inline banner-card-ctas-primary"> <a href="/uk/iphone/switch/" data-analytics-title="learn more - switch to iphone" class="button banner-card-button" aria-label="Learn more about switching to iPhone">Learn more</a> </div> </div> <div class="column banner-card-image-column"> <picture id="overview-switch-switch-1" class="overview-switch-switch banner-card-image " data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/switch/switch__e1m8caetxw6e_xlarge.jpg" onload="__lp(event)" alt="Hand holding iPhone 16 Pro with screen showing Home screen photo, icons and widgets."> </picture> <noscript> <picture class="overview-switch-switch banner-card-image "> <source srcset="/uk/iphone/home/images/overview/switch/switch__e1m8caetxw6e_small.jpg, /uk/iphone/home/images/overview/switch/switch__e1m8caetxw6e_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/switch/switch__e1m8caetxw6e_medium.jpg, /uk/iphone/home/images/overview/switch/switch__e1m8caetxw6e_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/switch/switch__e1m8caetxw6e_large.jpg, /uk/iphone/home/images/overview/switch/switch__e1m8caetxw6e_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone/home/images/overview/switch/switch__e1m8caetxw6e_xlarge.jpg, /uk/iphone/home/images/overview/switch/switch__e1m8caetxw6e_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/switch/switch__e1m8caetxw6e_xlarge.jpg" alt="Hand holding iPhone 16 Pro with screen showing Home screen photo, icons and widgets."> </picture> </noscript> </div> </div> </div> </div> </section> <section class="section section-designed-for-families no-pad-top iphone" data-anim-scroll-group="Designed" data-analytics-section-engagement="name:designed for families" data-designed-for-families="fp"> <div class="section-content-responsive"> <div class="banner-card banner-card-banner banner-card-1-up banner-card-image-type-background banner-card-text-column-placement-center banner-card-text-row-placement-top banner-card-text-alignment-center banner-card-ctas-inline banner-card-ctas-primary-neutral has-ctas banner-control"> <a href="/uk/designed-for-families/" class="banner-card-active-area" aria-hidden="true" tabindex="-1"></a> <div class="banner-card-row row"> <div class="column banner-card-copy-column"> <h2 class="typography-tile-headline">Designed for<br class="tiny" /> families.</h2> <p class="typography-tile-body">Stay connected, set limits,<br class="small" /> share purchases and more — with<br class="small" /> family features built into iPhone.</p> <div class="banner-card-ctas banner-card-ctas-inline banner-card-ctas-primary-neutral"> <a href="/uk/designed-for-families/" data-analytics-title="learn more about built-in features designed for families" class="icon-wrapper banner-card-button button" role="button" aria-label="Learn more about built-in features designed for families"><span class="icon-copy">Learn more</span></a></div> </div> <div class="column banner-card-image-column"> <div class="animation-wrapper" data-dff-component-list="InlineMedia"> <video id="designed-for-families" data-inline-media muted loop="true" preload="none" data-play-pause="true" data-load-timeout="5000" data-inline-media-basepath="/105/media/euro/designed-for-families/2024/734f4248-4271-443d-a144-65c8da910d8a/anim/viewport_retina_tile/" data-inline-media-play-keyframe='{"start": "a0t - 100vh", "end": "a0b", "anchors":[".section-designed-for-families"]}' data-inline-media-load-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors":[".section-designed-for-families"]}' aria-label="A five-person family is represented as Memoji heads. Each is inside a different coloured circle. They playfully look to one another before resolving into the Family Sharing screen in Settings inside an iPhone." role="img"></video> <picture id="iphone-designed-for-families-startframe-1" class="iphone-designed-for-families-startframe start-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="iphone-designed-for-families-startframe start-frame"> <source srcset="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_small.png, /uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_medium.png, /uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_large.png, /uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_xlarge.png, /uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_startframe__gkv99fp9bk66_xlarge.png" alt > </picture> </noscript> <picture id="iphone-designed-for-families-endframe-1" class="iphone-designed-for-families-endframe end-frame" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="iphone-designed-for-families-endframe end-frame"> <source srcset="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_small.png, /uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_medium.png, /uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_large.png, /uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_xlarge.png, /uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_endframe__swt7ezuxhbmu_xlarge.png" alt > </picture> </noscript> <div class="inline-media-ui"> <button class="play-pause-button" data-inline-media-control="PlayPause"></button> </div> </div> </div> </div> </div> <div class="banner-card banner-card-banner banner-card-1-up banner-card-image-type-background banner-card-text-column-placement-start banner-card-text-row-placement-top banner-card-text-alignment-center banner-card-ctas-inline banner-card-ctas-primary-neutral has-ctas banner-variant"> <a href="/uk/designed-for-families/" class="banner-card-active-area" aria-hidden="true" tabindex="-1"></a> <div class="banner-card-row row"> <div class="column banner-card-copy-column"> <h2 class="typography-tile-headline-alt">Designed for<br class="tiny" /> families.</h2> <p class="typography-tile-body-alt">Set app limits, schedule downtime and help create healthy screen habits, with built-in features like Screen Time.</p> <div class="banner-card-ctas banner-card-ctas-inline banner-card-ctas-primary-neutral"> <a href="/uk/designed-for-families/" data-analytics-title="learn more about built-in features designed for families" class="icon-wrapper banner-card-button button" role="button" aria-label="Learn more about built-in features designed for families"><span class="icon-copy">Learn more</span></a></div> </div> <div class="column banner-card-image-column"> <picture id="iphone-designed-for-families-alt-1" class="iphone-designed-for-families-alt banner-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xlarge.png" onload="window.__lp?.(event)" alt> </picture> <noscript> <picture class="iphone-designed-for-families-alt banner-card-image"> <source srcset="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xsmall.png, /uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xsmall_2x.png 2x" media="(max-width:480px)" /><source srcset="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_small.png, /uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_medium.png, /uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_large.png, /uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xlarge.png, /uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/cop/designed-for-families//images/iphone/designed_for_families_alt__cxbxiuv1bzo2_xlarge.png" alt > </picture> </noscript> </div> </div> </div> </div> </section> <link rel="stylesheet" href="/uk/iphone/home/cop/designed-for-families/fp-iphone.built.css" type="text/css" /> <script src="/uk/iphone/home/cop/designed-for-families/main.built.js" type="text/javascript" charset="utf-8"></script> <section class="section section-select background-alt no-pad-bottom" data-anim-scroll-group="Select" data-component-list='StaggeredFadeIn' data-deep-link='section-select' data-analytics-section-engagement="name:compare"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Explore the lineup.</h2> <div class="section-header-cta-container typography-section-headline-link column" data-staggered-before-item> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list column"> <li class="section-header-cta-item section-header-cta-item-compare"> <a href="/uk/iphone/compare/" data-analytics-title="compare all models" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Compare all models</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </div> </header> </div> <div class="select-gallery-container" data-component-list="SelectGallery"> <div class="tabnav" data-staggered-before-item> <ul role="tablist" class="toggle-gallery-wrapper typography-family-paragraph tabnav-items" data-toggle-gallery-container> <li role="presentation" class="tabnav-item"> <button role="tab" class="tabnav-button" data-select-gallery-id="scroll-gallery-gallery-1">iPhones</button> </li> </ul> <div class="tabnav-paddles"> <button class="tabnav-paddle tabnav-paddle-left" aria-hidden="true" disabled></button> <button class="tabnav-paddle tabnav-paddle-right" aria-hidden="true" disabled></button> </div> </div> <div class="galleries-container" data-select-gallery-container> <div id="scroll-gallery-gallery-1" data-scroll-gallery-gallery-1 data-scroll-gallery data-analytics-gallery-id="iphone compare gallery" aria-label="iPhone compare gallery" class="gallery gallery-align-start gallery-gallery-1 spec-rows-4" data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="product-tile-set" data-component-list="ProductTileEqualizer"> <li class="product-tile product-tile-iphone-16-pro has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone 16 Pro" data-grid-column data-analytics-gallery-item-id="iphone 16 pro" id="gallery-item-0" data-ac-gallery-item="gallery-item-0" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <span class="badge badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline" data-grid-row-headline>iPhone 16 Pro</p> </h3> </div> <a href="/uk/iphone-16-pro/" class="product-tile-image-link" data-analytics-title="learn more - iphone 16 Pro"> <div class="product-tile-image-wrapper overview_select_iphone_16pro-wrapper"> <picture id="overview-select-iphone-16pro-1" class="overview-select-iphone-16pro product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_xlarge.png" onload="__lp(event)" alt="iPhone 16 Pro"> </picture> <noscript> <picture class="overview-select-iphone-16pro product-tile-image"> <source srcset="/v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_small.png, /v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_medium.png, /v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_large.png, /v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_xlarge.png, /v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_16pro__erw9alves2qa_xlarge.png" alt="iPhone 16 Pro"> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Black Titanium, White Titanium, Natural Titanium and Desert Titanium</span> <div class="product-tile-swatch-item finish-iphone-16-pro-desert-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pro-desert-titanium"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-pro-natural-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pro-natural-titanium"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-pro-black-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pro-black-titanium"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-pro-white-titanium"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pro-white-titanium"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">The ultimate iPhone.</p> <p class="product-tile-price product-tile-padding"><span class="sosumi-link-follows" data-pricing-product="iphone-16-pro" data-product-template="${price.display.from}"></span><span class="sosumi-link-follows" data-pricing-product="iphone-16-pro" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><span class="footnote footnote-supglyph"><a href="#footnote-diamond" aria-label="Footnote ◊ symbol" data-modal-close>◊</a></span> </p> <div class="product-tile-ctas product-tile-padding"> <a href="/uk/iphone-16-pro/" data-analytics-title="learn more - iphone 16 pro" aria-label="Learn more about iPhone 16 Pro" class="button">Learn more</a> <a href="/uk/shop/goto/buy_iphone/iphone_16_pro" data-analytics-title="buy - iphone 16 pro" aria-label="Buy, iPhone 16 Pro" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_apple_intelligence-wrapper"> <picture id="overview-select-product-tile-icon-apple-intelligence-1" class="overview-select-product-tile-icon-apple-intelligence product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-apple-intelligence product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a18_pro-wrapper"> <picture id="overview-select-product-tile-icon-a18-pro-1" class="overview-select-product-tile-icon-a18-pro product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a18_pro__exkx38vklpci_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a18-pro product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_a18_pro__exkx38vklpci_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_a18_pro__exkx38vklpci_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a18_pro__exkx38vklpci_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A18 Pro chip with 6-core GPU</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_camera_button-wrapper"> <picture id="overview-select-product-tile-icon-camera-button-1" class="overview-select-product-tile-icon-camera-button product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-camera-button product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Camera Control</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_16_pro_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-16-pro-camera-1" class="overview-select-product-tile-icon-iphone-16-pro-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_pro_camera__edtadvfv6hg2_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-16-pro-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_pro_camera__edtadvfv6hg2_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_pro_camera__edtadvfv6hg2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_pro_camera__edtadvfv6hg2_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Pro camera system</p> </li> <li> <p>Our most advanced 48MP Fusion camera</p> </li> <li> <p>5x Telephoto camera</p> </li> <li> <p>48MP Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-5" data-grid-row-5> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-1" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 33 hours video playback<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-16 has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone 16" data-grid-column data-analytics-gallery-item-id="iphone 16" id="gallery-item-1" data-ac-gallery-item="gallery-item-1" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <span class="badge badge-no-scrim product-tile-badge" data-grid-row-badge>New</span> <p class="product-tile-headline" data-grid-row-headline>iPhone 16</p> </h3> </div> <a href="/uk/iphone-16/" class="product-tile-image-link" data-analytics-title="learn more - iphone 16"> <div class="product-tile-image-wrapper overview_select_iphone_16-wrapper"> <picture id="overview-select-iphone-16-1" class="overview-select-iphone-16 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_xlarge.png" onload="__lp(event)" alt="iPhone 16"> </picture> <noscript> <picture class="overview-select-iphone-16 product-tile-image"> <source srcset="/v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_small.png, /v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_medium.png, /v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_large.png, /v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_xlarge.png, /v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_16__c5bvots96jee_xlarge.png" alt="iPhone 16"> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Black, White, Pink, Teal and Ultramarine</span> <div class="product-tile-swatch-item finish-iphone-16-ultramarine"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-ultramarine"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-teal"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-teal"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-pink"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-pink"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-white"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-white"></div> </div> <div class="product-tile-swatch-item finish-iphone-16-black"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-16-black"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">A total powerhouse.</p> <p class="product-tile-price product-tile-padding"><span class="sosumi-link-follows" data-pricing-product="iphone-16" data-product-template="${price.display.from}"></span><span class="sosumi-link-follows" data-pricing-product="iphone-16" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><span class="footnote footnote-supglyph"><a href="#footnote-diamond" aria-label="Footnote ◊ symbol" data-modal-close>◊</a></span> </p> <div class="product-tile-ctas product-tile-padding"> <a href="/uk/iphone-16/" data-analytics-title="learn more - iphone 16" aria-label="Learn more about iPhone 16" class="button">Learn more</a> <a href="/uk/shop/goto/buy_iphone/iphone_16" data-analytics-title="buy - iphone 16" aria-label="Buy, iPhone 16" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell product-tile-plus-1" data-grid-row-1> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_apple_intelligence-wrapper"> <picture id="overview-select-product-tile-icon-apple-intelligence-2" class="overview-select-product-tile-icon-apple-intelligence product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-apple-intelligence product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_apple_intelligence__cy36nscjfrma_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Apple Intelligence<sup class="footnote footnote-number"><a href="#footnote-2" aria-label="Footnote 1" data-modal-close>1</a></sup></p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a18-wrapper"> <picture id="overview-select-product-tile-icon-a18-1" class="overview-select-product-tile-icon-a18 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a18__bpom9lrselte_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a18 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_a18__bpom9lrselte_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_a18__bpom9lrselte_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a18__bpom9lrselte_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A18 chip with 5‑core GPU</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-3" data-grid-row-3> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_camera_button-wrapper"> <picture id="overview-select-product-tile-icon-camera-button-2" class="overview-select-product-tile-icon-camera-button product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-camera-button product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_camera_button__e83hkgwaefam_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Camera Control</p> </div> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_16_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-16-camera-1" class="overview-select-product-tile-icon-iphone-16-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_camera__fbzexjpz33iy_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-16-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_camera__fbzexjpz33iy_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_camera__fbzexjpz33iy_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_16_camera__fbzexjpz33iy_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Advanced dual-camera system</p> </li> <li> <p>Advanced 48MP Fusion camera</p> </li> <li> <p>2x Telephoto</p> </li> <li> <p>12MP Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-5" data-grid-row-5> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-2" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 27 hours video playback<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-15 has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone 15" data-grid-column data-analytics-gallery-item-id="iphone 15" id="gallery-item-2" data-ac-gallery-item="gallery-item-2" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone 15</p> </h3> </div> <a href="/uk/iphone-15/" class="product-tile-image-link" data-analytics-title="learn more - iphone 15"> <div class="product-tile-image-wrapper overview_select_iphone_15-wrapper"> <picture id="overview-select-iphone-15-1" class="overview-select-iphone-15 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_xlarge.png" onload="__lp(event)" alt="iPhone 15"> </picture> <noscript> <picture class="overview-select-iphone-15 product-tile-image"> <source srcset="/v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_small.png, /v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_medium.png, /v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_large.png, /v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_xlarge.png, /v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_15__buwagff0mwwi_xlarge.png" alt="iPhone 15"> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Pink, Yellow, Green, Blue and Black</span> <div class="product-tile-swatch-item finish-iphone-15-pink"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-pink"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-yellow"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-yellow"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-green"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-green"></div> </div> <div class="product-tile-swatch-item finish-iphone-15-blue"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-15-blue"></div> </div> <div class="product-tile-swatch-item finish-black"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-black"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">As amazing as ever.</p> <p class="product-tile-price product-tile-padding"><span class="sosumi-link-follows" data-pricing-product="iphone-15" data-product-template="${price.display.from}"></span><span class="sosumi-link-follows" data-pricing-product="iphone-15" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><span class="footnote footnote-supglyph"><a href="#footnote-diamond" aria-label="Footnote ◊ symbol" data-modal-close>◊</a></span> </p> <div class="product-tile-ctas product-tile-padding"> <a href="/uk/iphone-15/specs/" data-analytics-title="learn more - iphone 15" aria-label="Learn more about iPhone 15" class="button">Learn more</a> <a href="/uk/shop/goto/buy_iphone/iphone_15" data-analytics-title="buy - iphone 15" aria-label="Buy, iPhone 15" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell content-v-center product-tile-plus-1" data-grid-row-1> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Apple Intelligence not applicable</span> </p> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a16-wrapper"> <picture id="overview-select-product-tile-icon-a16-1" class="overview-select-product-tile-icon-a16 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a16__d1p797ptmg6e_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a16 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_a16__d1p797ptmg6e_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_a16__d1p797ptmg6e_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a16__d1p797ptmg6e_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A16 Bionic chip with 5-core GPU</p> </div> </div> <div class="product-tile-plus-cell content-v-center product-tile-plus-3" data-grid-row-3> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Camera Control not applicable</span> </p> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_15_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-15-camera-1" class="overview-select-product-tile-icon-iphone-15-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_15_camera__gfh1sh7ru0ya_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-15-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_15_camera__gfh1sh7ru0ya_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_15_camera__gfh1sh7ru0ya_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_15_camera__gfh1sh7ru0ya_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Dual-camera system</p> </li> <li> <p>48MP Main camera</p> </li> <li> <p>2x Telephoto</p> </li> <li> <p>12MP Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-5" data-grid-row-5> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-3" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 26 hours video playback<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-14 has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone 14" data-grid-column data-analytics-gallery-item-id="iphone 14" id="gallery-item-3" data-ac-gallery-item="gallery-item-3" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone 14</p> </h3> </div> <a href="/uk/iphone-14/specs/" class="product-tile-image-link" data-analytics-title="learn more - iphone 14"> <div class="product-tile-image-wrapper overview_select_iphone_14-wrapper"> <picture id="overview-select-iphone-14-1" class="overview-select-iphone-14 product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_xlarge.png" onload="__lp(event)" alt="iPhone 14"> </picture> <noscript> <picture class="overview-select-iphone-14 product-tile-image"> <source srcset="/v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_small.png, /v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_medium.png, /v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_large.png, /v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_xlarge.png, /v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_14__eso1fig4ci6a_xlarge.png" alt="iPhone 14"> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Blue, Purple, Yellow, Midnight, Starlight and (PRODUCT)RED</span> <div class="product-tile-swatch-item finish-blue"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-blue"></div> </div> <div class="product-tile-swatch-item finish-purple"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-purple"></div> </div> <div class="product-tile-swatch-item finish-yellow"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-yellow"></div> </div> <div class="product-tile-swatch-item finish-midnight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-midnight"></div> </div> <div class="product-tile-swatch-item finish-starlight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-starlight"></div> </div> <div class="product-tile-swatch-item finish-product-red"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-product-red"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">All kinds of awesome.</p> <p class="product-tile-price product-tile-padding"><span class="sosumi-link-follows" data-pricing-product="iphone-14" data-product-template="${price.display.from}"></span><span class="sosumi-link-follows" data-pricing-product="iphone-14" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><span class="footnote footnote-supglyph"><a href="#footnote-diamond" aria-label="Footnote ◊ symbol" data-modal-close>◊</a></span> </p> <div class="product-tile-ctas product-tile-padding"> <a href="/uk/iphone-14/specs/" data-analytics-title="learn more - iphone 14" aria-label="Learn more about iPhone 14" class="button">Learn more</a> <a href="/uk/shop/goto/buy_iphone/iphone_14" data-analytics-title="buy - iphone 14" aria-label="Buy, iPhone 14" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell content-v-center product-tile-plus-1" data-grid-row-1> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Apple Intelligence not applicable</span> </p> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a15-wrapper"> <picture id="overview-select-product-tile-icon-a15-1" class="overview-select-product-tile-icon-a15 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a15 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A15 Bionic chip with 5-core GPU</p> </div> </div> <div class="product-tile-plus-cell content-v-center product-tile-plus-3" data-grid-row-3> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Camera Control not applicable</span> </p> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_14_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-14-camera-1" class="overview-select-product-tile-icon-iphone-14-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_14_camera__ba0zkogy90w2_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-14-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_14_camera__ba0zkogy90w2_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_14_camera__ba0zkogy90w2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_14_camera__ba0zkogy90w2_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Dual-camera system</p> </li> <li> <p>12MP Main camera</p> </li> <li> <p class="product-tile-plus-copy"> <span aria-hidden="true">—</span> <span class="visuallyhidden">Telephoto camera not applicable</span> </p> </li> <li> <p>12MP Ultra Wide camera</p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-5" data-grid-row-5> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-4" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 26 hours video playback<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> </div> </li> <li class="product-tile product-tile-iphone-se has-image-link-row has-badge-row has-swatches-row has-headline-row has-plus-rows-5 gallery-item grid-item" aria-label="iPhone SE" data-grid-column data-analytics-gallery-item-id="iphone se" id="gallery-item-4" data-ac-gallery-item="gallery-item-4" data-staggered-item data-staggered-children> <div class="product-tile-header"> <div class="product-tile-product-id product-tile-padding"> <h3 class="product-tile-headline-group"> <p class="product-tile-headline" data-grid-row-headline>iPhone SE</p> </h3> </div> <a href="/uk/iphone-se/" class="product-tile-image-link" data-analytics-title="learn more - iphone se"> <div class="product-tile-image-wrapper overview_select_iphone_se-wrapper"> <picture id="overview-select-iphone-se-1" class="overview-select-iphone-se product-tile-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_xlarge.png" onload="__lp(event)" alt="Back and front view of 4.7-inch iPhone SE (3rd generation) in Midnight."> </picture> <noscript> <picture class="overview-select-iphone-se product-tile-image"> <source srcset="/v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_small.png, /v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_small_2x.png 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_medium.png, /v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_medium_2x.png 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_large.png, /v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_large_2x.png 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_xlarge.png, /v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_xlarge_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/iphone_se__cuaa2bdndqeu_xlarge.png" alt="Back and front view of 4.7-inch iPhone SE (3rd generation) in Midnight."> </picture> </noscript> </div> </a> <div class="product-tile-swatches"> <span class="visuallyhidden">Available in Midnight, Starlight and (PRODUCT)RED</span> <div class="product-tile-swatch-item finish-iphone-se-3-midnight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-se-3-midnight"></div> </div> <div class="product-tile-swatch-item finish-starlight"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-starlight"></div> </div> <div class="product-tile-swatch-item finish-iphone-se-3-product-red"> <div class="product-tile-swatch-item-border"></div> <div class="product-tile-swatch-item-inner finish-iphone-se-3-product-red"></div> </div> </div> </div> <p class="product-tile-positioning product-tile-padding">Serious power. Serious value.</p> <p class="product-tile-price product-tile-padding"><span class="sosumi-link-follows" data-pricing-product="iphone-se" data-product-template="${price.display.from}"></span><span class="sosumi-link-follows" data-pricing-product="iphone-se" data-product-template=" or ${price.display.perMonth} for ${price.display.months} mo."></span><span class="footnote footnote-supglyph"><a href="#footnote-diamond" aria-label="Footnote ◊ symbol" data-modal-close>◊</a></span> </p> <div class="product-tile-ctas product-tile-padding"> <a href="/uk/iphone-se/" data-analytics-title="learn more - iphone se" aria-label="Learn more about iPhone SE" class="button">Learn more</a> <a href="/uk/shop/goto/buy_iphone/iphone_se" data-analytics-title="buy - iphone se" aria-label="Buy, iPhone SE" class="icon-wrapper"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a></div> <div class="product-tile-plus product-tile-padding" data-grid-plus product-tile> <div class="product-tile-plus-cell content-v-center product-tile-plus-1" data-grid-row-1> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Apple Intelligence not applicable</span> </p> </div> <div class="product-tile-plus-cell product-tile-plus-2" data-grid-row-2> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_a15-wrapper"> <picture id="overview-select-product-tile-icon-a15-2" class="overview-select-product-tile-icon-a15 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-a15 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_a15__btm47fjjhh9e_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>A15 Bionic chip with 4-core GPU</p> </div> </div> <div class="product-tile-plus-cell content-v-center product-tile-plus-3" data-grid-row-3> <p class="product-tile-plus-copy"> <span class="product-tile-plus-null" aria-hidden="true">—</span> <span class="visuallyhidden">Camera Control not applicable</span> </p> </div> <div class="product-tile-plus-cell product-tile-plus-4" data-grid-row-4> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_iphone_se_camera-wrapper"> <picture id="overview-select-product-tile-icon-iphone-se-camera-1" class="overview-select-product-tile-icon-iphone-se-camera product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_se_camera__e1mlwd2m1xg2_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-iphone-se-camera product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_se_camera__e1mlwd2m1xg2_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_se_camera__e1mlwd2m1xg2_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_iphone_se_camera__e1mlwd2m1xg2_large.png" alt> </picture> </noscript> </div> <ul class="product-tile-plus-list"> <li> <p>Single-camera system</p> </li> <li> <p>12MP Main camera</p> </li> <li> <p class="product-tile-plus-copy"> <span aria-hidden="true">—</span> <span class="visuallyhidden">Telephoto camera not applicable</span> </p> </li> <li> <p class="product-tile-plus-copy"> <span aria-hidden="true">—</span> <span class="visuallyhidden">Ultra Wide camera not applicable</span> </p> </li> </ul> </div> <div class="product-tile-plus-cell product-tile-plus-5" data-grid-row-5> <div class="product-tile-plus-icon-wrapper overview_select_product_tile_icon_battery_100-wrapper"> <picture id="overview-select-product-tile-icon-battery-100-5" class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-select-product-tile-icon-battery-100 product-tile-plus-icon"> <source srcset="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png, /v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/select/product_tile_icon_battery_100__den5pjokk60y_large.png" alt> </picture> </noscript> </div> <div class="product-tile-plus-copy"> <p>Up to 15 hours video playback<sup class="footnote footnote-number"><a href="#footnote-3" aria-label="Footnote 2" data-modal-close>2</a></sup></p> </div> </div> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"></path></svg> </button></li> <li class="right-item"><button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path></svg> </button></li> <div class="scrim"></div> </ul> </div> </div> </div> </div> </section> <section class="section section-incentive background-alt" data-anim-scroll-group="Incentive" data-deep-link='section-incentive' data-analytics-section-engagement="name:why apple"> <div class="section-content-responsive" data-component-list="StaggeredHeaderFadeIn"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Why Apple is the best <br />place to buy iPhone.</h2> <div class="section-header-cta-container typography-section-headline-link column" data-staggered-before-item> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list column"> <li class="section-header-cta-item section-header-cta-item-shop"> <a href="/uk/shop/goto/buy_iphone" data-analytics-title="shop iphone" class="icon-wrapper section-header-cta-link"><span class="icon-copy">Shop iPhone</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </div> </header> </div> <div class="gallery-container v0" data-component-list="StaggeredFadeIn"> <div id="scroll-gallery-icon-cards" data-scroll-gallery-icon-cards data-scroll-gallery data-analytics-gallery-id="why apple gallery" aria-label="why apple gallery" class="gallery gallery-align-start gallery-icon-cards " data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="card-set" role="list"> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="trade in" data-ac-gallery-item data-staggered-item> <div id="icon-card-trade-in" class="icon-card card-container" data-component-list='Modal'> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class='icon-card-content'> <div class="icon-container"> <picture id="overview-incentive-icon-trade-in-2024-iphone-1" class="overview-incentive-icon-trade-in-2024-iphone icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/incentive/icon_trade_in_2024_iphone__eeqv8d6hkt0m_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-trade-in-2024-iphone icon-card-image"> <source srcset="/v/iphone/home/bw/images/overview/incentive/icon_trade_in_2024_iphone__eeqv8d6hkt0m_large.png, /v/iphone/home/bw/images/overview/incentive/icon_trade_in_2024_iphone__eeqv8d6hkt0m_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/incentive/icon_trade_in_2024_iphone__eeqv8d6hkt0m_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Save with Apple Trade In.</h3> <p class="typography-family-paragraph"><span class="pricing-container"><span data-tradein-product="tradein-iphone12" data-product-template="Get ${credit.display.minValue}–">Get credit towards iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher.</span></span><span data-tradein-product="tradein-iphone15promax" data-product-template="${credit.display.maxValue} in credit towards iPhone 16 or iPhone 16 Pro when you trade in iPhone 12 or higher." data-tradein-hide-all="tradein-iphone12,tradein-iphone15promax"></span><span class="footnote footnote-supglyph"><a href="#footnote-1" aria-label="Footnote * symbol" data-modal-close>*</a></span></p> </div> </div> </div> </div> </div> <a href='/uk/shop/goto/trade_in' class="icon icon-cta card-cta-modal-button" data-analytics-title="learn more - apple trade in" data-analytics-click="" aria-label="Learn more about Apple Trade In"> <div class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36" class="card-cta-modal-button-small-icon card-cta-button-small-icon"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path> </svg> </div> </a> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="acmi" data-toggle="acmi" data-ac-gallery-item data-staggered-item> <div id="icon-card-apple-card" class="icon-card card-container" data-component-list='Modal'> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class='icon-card-content'> <div class="icon-container"> <picture id="overview-incentive-icon-apple-card-1" class="overview-incentive-icon-apple-card icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/incentive/icon_apple_card__gloa9krkj8mu_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-apple-card icon-card-image"> <source srcset="/v/iphone/home/bw/images/overview/incentive/icon_apple_card__gloa9krkj8mu_large.png, /v/iphone/home/bw/images/overview/incentive/icon_apple_card__gloa9krkj8mu_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/incentive/icon_apple_card__gloa9krkj8mu_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Financing.</h3> <p class="typography-family-paragraph">Monthly payment options available.</p> </div> </div> </div> </div> </div> <a href='/uk/shop/goto/ww/financing' class="icon icon-cta card-cta-modal-button" data-analytics-title="learn more" data-analytics-click="" aria-label="Learn more about financing"> <div class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36" class="card-cta-modal-button-small-icon card-cta-button-small-icon"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path> </svg> </div> </a> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="delivery and pickup" data-ac-gallery-item data-staggered-item> <div id="icon-card-delivery" class="icon-card card-container" data-component-list='Modal'> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class='icon-card-content'> <div class="icon-container"> <picture id="overview-incentive-icon-delivery-1" class="overview-incentive-icon-delivery icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/incentive/icon_delivery__giivw45nosq6_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-delivery icon-card-image"> <source srcset="/v/iphone/home/bw/images/overview/incentive/icon_delivery__giivw45nosq6_large.png, /v/iphone/home/bw/images/overview/incentive/icon_delivery__giivw45nosq6_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/incentive/icon_delivery__giivw45nosq6_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Fast, free delivery</h3> <p class="typography-family-paragraph">Or pick up available items at an Apple Store.</p> </div> </div> </div> </div> </div> <a href='/uk/shop/goto/shipping_and_returns' class="icon icon-cta card-cta-modal-button" data-analytics-title="Learn more about delivery" data-analytics-click="" aria-label="Learn more about delivery"> <div class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36" class="card-cta-modal-button-small-icon card-cta-button-small-icon"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path> </svg> </div> </a> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="personal session" data-ac-gallery-item data-staggered-item> <div id="icon-card-get-to-know" class="icon-card card-container" data-component-list='Modal'> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class='icon-card-content'> <div class="icon-container"> <picture id="overview-incentive-icon-person-1" class="overview-incentive-icon-person icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/incentive/icon_person__rhg3t7p8xpuq_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-person icon-card-image"> <source srcset="/v/iphone/home/bw/images/overview/incentive/icon_person__rhg3t7p8xpuq_large.png, /v/iphone/home/bw/images/overview/incentive/icon_person__rhg3t7p8xpuq_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/incentive/icon_person__rhg3t7p8xpuq_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Get to know your new iPhone.</h3> <p class="typography-family-paragraph">Learn how to get the most out of your new iPhone with a free one‑to‑one Personal Session.</p> </div> </div> </div> </div> </div> <a href='/uk/shop/personal-session' class="icon icon-cta card-cta-modal-button" data-analytics-title="learn more about Online Personal Session" data-analytics-click="" aria-label="Learn more about Online Personal Session"> <div class="card-cta-modal-button-icon"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36" class="card-cta-modal-button-small-icon card-cta-button-small-icon"> <path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path> </svg> </div> </a> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="apple store app" data-ac-gallery-item data-staggered-item> <div id="icon-card-shopping-experience" class="icon-card card-container" data-component-list='Modal'> <div class="card" tabindex="-1"> <div class="card-modifier card-padding has-trigger-button fixed-width"> <div class="card-viewport-content"> <div class='icon-card-content'> <div class="icon-container"> <picture id="overview-incentive-icon-asa-1" class="overview-incentive-icon-asa icon-card-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/incentive/icon_asa__d1emxlyyr3cm_large.png" onload="__lp(event)" alt> </picture> <noscript> <picture class="overview-incentive-icon-asa icon-card-image"> <source srcset="/v/iphone/home/bw/images/overview/incentive/icon_asa__d1emxlyyr3cm_large.png, /v/iphone/home/bw/images/overview/incentive/icon_asa__d1emxlyyr3cm_large_2x.png 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/incentive/icon_asa__d1emxlyyr3cm_large.png" alt> </picture> </noscript> </div> <div class="copy-container"> <h3 class="typography-card-headline">Explore a shopping experience designed around you.</h3> <p class="typography-family-paragraph">When you shop in the Apple Store app.</p> </div> </div> </div> </div> </div> <a href='https://apps.apple.com/gb/app/apple-store/id375380948?mt=8' class="icon icon-cta card-cta-modal-button" data-analytics-title="learn more" data-analytics-click="" aria-label="Download the Apple Store App"> <div class="card-cta-modal-button-icon"> <svg class="card-cta-modal-button-small-icon card-cta-button-small-icon" viewBox="-8.5 -8.5 36 36" xmlns="http://www.w3.org/2000/svg"> <path d="m16.646 15.008c-.719 0-1.32-.635-1.32-1.337v-3.309l.284-6.401-2.139 2.474-11.165 11.164c-.267.267-.585.401-.936.401-.735 0-1.37-.669-1.37-1.371 0-.334.15-.669.418-.936l11.148-11.18 2.457-2.106-6.452.267h-3.242c-.702 0-1.32-.602-1.32-1.304 0-.719.552-1.337 1.371-1.337l12.183-.033c.886 0 1.437.585 1.437 1.421v12.2c0 .802-.635 1.387-1.354 1.387z"/> </svg> </div> </a> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path 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class="scrim"></div> </ul> </div> </div> </div> </section> <section class="section section-essentials no-pad-bottom" data-anim-scroll-group="Essentials" data-component-list='StaggeredFadeIn' data-analytics-section-engagement="name:iphone essentials"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>iPhone essentials.</h2> <div class="section-header-cta-container typography-section-headline-link column" data-staggered-before-item> <div class="section-header-cta-list-wrapper"> <ul class="section-header-cta-list column"> <li class="section-header-cta-item section-header-cta-item-accessories"> <a href="/uk/shop/goto/iphone/accessories" data-analytics-title="all iphone accessories" class="icon-wrapper section-header-cta-link"><span class="icon-copy">All iPhone accessories</span><span class="icon icon-after more"></span></a> </li> </ul> </div> </div> </header> </div> <div id="scroll-gallery-cards" data-scroll-gallery-cards data-scroll-gallery data-analytics-gallery-id="essentials gallery" aria-label="Essentials gallery" class="gallery gallery-align-start gallery-cards " data-component-list="ScrollGallery"> <div class="scroll-container"> <div class="item-container"> <ul class="card-set" role="list"> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="magsafe accessories" data-ac-gallery-item data-staggered-item> <div class="card essential-card" tabindex="-1"> <div class="card-modifier card-padding"> <div class="card-viewport-content"> <div class="essential-card-content"> <a class="essential-card-block-link" href="/uk/shop/goto/accessories/magsafe" data-analytics-title="shop magsafe accessories" tabindex="-1" aria-hidden="true"></a> <div class="essential-card-text-container"> <h3 class="essential-card-header typography-card-headline">MagSafe</h3> <p class="essential-card-copy typography-family-paragraph">Snap on a magnetic case, wallet, or both. <br class="large" />And get faster, efficient wireless charging.</p> <a href="/uk/shop/goto/accessories/magsafe" data-analytics-title="shop magsafe accessories" class="icon-wrapper essential-card-link typography-family-paragraph"><span class="icon-copy">Shop MagSafe accessories</span><span class="icon icon-after more"></span></a> </div> <figure class="essential-card-image image-bottom-center"> <picture id="overview-essentials-magsafe-1" class="overview-essentials-magsafe responsive-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/essentials/magsafe__dac2joyve8wi_xlarge.jpg" onload="__lp(event)" alt="Various Magsafe accessories."> </picture> <noscript> <picture class="overview-essentials-magsafe responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/essentials/magsafe__dac2joyve8wi_small.jpg, /v/iphone/home/bw/images/overview/essentials/magsafe__dac2joyve8wi_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/essentials/magsafe__dac2joyve8wi_medium.jpg, /v/iphone/home/bw/images/overview/essentials/magsafe__dac2joyve8wi_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/essentials/magsafe__dac2joyve8wi_large.jpg, /v/iphone/home/bw/images/overview/essentials/magsafe__dac2joyve8wi_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/essentials/magsafe__dac2joyve8wi_xlarge.jpg, /v/iphone/home/bw/images/overview/essentials/magsafe__dac2joyve8wi_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/essentials/magsafe__dac2joyve8wi_xlarge.jpg" alt="Various Magsafe accessories."> </picture> </noscript> </figure> </div> </div> </div> </div> </li> <li role="listitem" class="gallery-item grid-item" data-analytics-gallery-item-id="airtag" data-ac-gallery-item data-staggered-item> <div class="card essential-card" tabindex="-1"> <div class="card-modifier card-padding"> <div class="card-viewport-content"> <div class="essential-card-content"> <a class="essential-card-block-link" href="/uk/shop/goto/buy_airtag/airtag" data-analytics-title="buy - airtag" tabindex="-1" aria-hidden="true"></a> <div class="essential-card-text-container"> <h3 class="essential-card-header typography-card-headline">AirTag</h3> <p class="essential-card-copy typography-family-paragraph">Attach one to your keys. Put another in your backpack. If they’re misplaced, just use the Find My app.</p> <a href="/uk/shop/goto/buy_airtag/airtag" data-analytics-title="buy - airtag" aria-label="Buy, AirTag" class="icon-wrapper essential-card-link typography-family-paragraph"><span class="icon-copy">Buy</span><span class="icon icon-after more"></span></a> </div> <figure class="essential-card-image image-bottom-center"> <picture id="overview-essentials-airtag-1" class="overview-essentials-airtag responsive-image" data-lazy> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/essentials/airtag__furx99ax8rm2_xlarge.jpg" onload="__lp(event)" alt="AirTags"> </picture> <noscript> <picture class="overview-essentials-airtag responsive-image"> <source srcset="/v/iphone/home/bw/images/overview/essentials/airtag__furx99ax8rm2_small.jpg, /v/iphone/home/bw/images/overview/essentials/airtag__furx99ax8rm2_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/essentials/airtag__furx99ax8rm2_medium.jpg, /v/iphone/home/bw/images/overview/essentials/airtag__furx99ax8rm2_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/essentials/airtag__furx99ax8rm2_large.jpg, /v/iphone/home/bw/images/overview/essentials/airtag__furx99ax8rm2_large_2x.jpg 2x" media="(max-width:1440px)" /><source srcset="/v/iphone/home/bw/images/overview/essentials/airtag__furx99ax8rm2_xlarge.jpg, /v/iphone/home/bw/images/overview/essentials/airtag__furx99ax8rm2_xlarge_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/essentials/airtag__furx99ax8rm2_xlarge.jpg" alt="AirTags"> </picture> </noscript> </figure> </div> </div> </div> </div> </li> </ul> </div> </div> <div data-analytics-gallery-interaction-type="paddlenav" data-gallery-paddlenav class="paddlenav paddlenav-alpha"> <ul class="sticky-element"> <li class="left-item"><button aria-label="Previous" class="paddlenav-arrow paddlenav-arrow-previous"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M21.559,12.062 L15.618,17.984 L21.5221,23.944 C22.105,24.533 22.1021,25.482 21.5131,26.065 C21.2211,26.355 20.8391,26.4999987 20.4571,26.4999987 C20.0711,26.4999987 19.6851,26.352 19.3921,26.056 L12.4351,19.034 C11.8531,18.446 11.8551,17.4999987 12.4411,16.916 L19.4411,9.938 C20.0261,9.353 20.9781,9.354 21.5621,9.941 C22.1471,10.528 22.1451,11.478 21.5591,12.062 L21.559,12.062 Z"></path></svg> </button></li> <li class="right-item"><button aria-label="Next" class="paddlenav-arrow paddlenav-arrow-next"> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 36 36"><path d="M23.5587,16.916 C24.1447,17.4999987 24.1467,18.446 23.5647,19.034 L16.6077,26.056 C16.3147,26.352 15.9287,26.4999987 15.5427,26.4999987 C15.1607,26.4999987 14.7787,26.355 14.4867,26.065 C13.8977,25.482 13.8947,24.533 14.4777,23.944 L20.3818,17.984 L14.4408,12.062 C13.8548,11.478 13.8528,10.5279 14.4378,9.941 C15.0218,9.354 15.9738,9.353 16.5588,9.938 L23.5588,16.916 L23.5587,16.916 Z"></path></svg> </button></li> <div class="scrim"></div> </ul> </div> </div> </section> <section class="section section-augment" data-anim-scroll-group="Augment" data-component-list='StaggeredFadeIn' data-analytics-section-engagement="name:iphone compatibility"> <div class="section-content-responsive"> <header class="section-header row"> <h2 class="section-header-headline typography-section-headline" data-staggered-anchor data-staggered-before-item>Significant others.</h2> </header> <div class="accordion-wrapper content-container " data-staggered-item> <ul class="accordion" data-component-list="Accordion" data-accordion role="list"> <li class="accordion-item column expanded " data-accordion-item="accordion-item-mac"> <h3 class="accordion-title"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-mac-tray" id="accordion-item-mac-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and mac" data-analytics-click="prop3:open accordion - iphone and mac"> <span class="accordion-title-text"> iPhone and Mac</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-mac-tray" aria-labelledby="accordion-item-mac-button" class="accordion-tray" data-accordion-tray> <!-- Accordion Content --> <div class="accordion-content" data-accordion-content> <div class=""> <p class="accordion-paragraph-text">With iPhone Mirroring, you can view your iPhone screen on your Mac and control it without picking up your phone. Continuity features also let you answer calls or messages on your Mac. You can even copy images, video or text from your iPhone and paste it all into a different app on your Mac. And with iCloud, you can access your files from either device.</p> </div> <div class="image-container"> <picture id="overview-augment-mac-1" class="overview-augment-mac template-image" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large.jpg" onload="__lp(event)" alt="The same messages open on both MacBook Pro and iPhone 16."> </picture> <noscript> <picture class="overview-augment-mac template-image"> <source srcset="/uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_small.jpg, /uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_medium.jpg, /uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large.jpg, /uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large.jpg" alt="The same messages open on both MacBook Pro and iPhone 16."> </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-watch"> <h3 class="accordion-title"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-watch-tray" id="accordion-item-watch-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and apple watch" data-analytics-click="prop3:open accordion - iphone and apple watch"> <span class="accordion-title-text"> iPhone and Apple Watch</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-watch-tray" aria-labelledby="accordion-item-watch-button" class="accordion-tray" data-accordion-tray> <!-- Accordion Content --> <div class="accordion-content" data-accordion-content> <div class=""> <p class="accordion-paragraph-text">Misplaced your iPhone? The latest Apple Watch models can show you its approximate distance and direction.<sup class="footnote footnote-number"><a href="#footnote-12" aria-label="Footnote 11" data-modal-close>11</a></sup> To set up a group photo on your iPhone, join the group and use Apple Watch as a viewfinder to snap the shot. And when you take a call on your Apple Watch, just tap your iPhone to continue the conversation there.</p> </div> <div class="image-container"> <picture id="overview-augment-watch-1" class="overview-augment-watch template-image" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large.jpg" onload="__lp(event)" alt="The same call can be taken by iPhone 16 and Apple Watch"> </picture> <noscript> <picture class="overview-augment-watch template-image"> <source srcset="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_small.jpg, /v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_medium.jpg, /v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large.jpg, /v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large.jpg" alt="The same call can be taken by iPhone 16 and Apple Watch"> </picture> </noscript> </div> </div> </div> </li> <li class="accordion-item column " data-accordion-item="accordion-item-airpods"> <h3 class="accordion-title"> <button class="accordion-button" data-accordion-trigger aria-controls="accordion-item-airpods-tray" id="accordion-item-airpods-button" role="presentation" data-analytics-intrapage-link data-analytics-title="open accordion - iphone and airpods" data-analytics-click="prop3:open accordion - iphone and airpods"> <span class="accordion-title-text"> iPhone and AirPods</span> <span class="accordion-icon" data-accordion-icon></span> </button> </h3> <div id="accordion-item-airpods-tray" aria-labelledby="accordion-item-airpods-button" class="accordion-tray" data-accordion-tray> <!-- Accordion Content --> <div class="accordion-content" data-accordion-content> <div class=""> <p class="accordion-paragraph-text">Set up AirPods on iPhone with just a tap. You’ll love Adaptive Audio, which automatically tailors the noise control for you to provide the best listening experience across different environments and interactions throughout the day.</p> </div> <div class="image-container"> <picture id="overview-augment-airpods-1" class="overview-augment-airpods template-image" data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}'> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large.jpg" onload="__lp(event)" alt="iPhone 16 playing music next to AirPods"> </picture> <noscript> <picture class="overview-augment-airpods template-image"> <source srcset="/uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_small.jpg, /uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_medium.jpg, /uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large.jpg, /uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large.jpg" alt="iPhone 16 playing music next to AirPods"> </picture> </noscript> </div> </div> </div> </li> </ul> <div class="image-container-large"> <picture id="overview-augment-mac-2" class="overview-augment-mac template-image-large accordion-item-mac-image " data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large.jpg" onload="__lp(event)" alt="The same messages open on both MacBook Pro and iPhone 16."> </picture> <noscript> <picture class="overview-augment-mac template-image-large accordion-item-mac-image "> <source srcset="/uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_small.jpg, /uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_medium.jpg, /uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large.jpg, /uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/augment/mac__b2km5lqjzk1y_large.jpg" alt="The same messages open on both MacBook Pro and iPhone 16."> </picture> </noscript> <picture id="overview-augment-watch-2" class="overview-augment-watch template-image-large accordion-item-watch-image hidden " data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large.jpg" onload="__lp(event)" alt="The same call can be taken by iPhone 16 and Apple Watch"> </picture> <noscript> <picture class="overview-augment-watch template-image-large accordion-item-watch-image hidden "> <source srcset="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_small.jpg, /v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_medium.jpg, /v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large.jpg, /v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/v/iphone/home/bw/images/overview/augment/watch__dkk6to52k7ma_large.jpg" alt="The same call can be taken by iPhone 16 and Apple Watch"> </picture> </noscript> <picture id="overview-augment-airpods-2" class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden " data-lazy data-download-area-keyframe='{"start": "a0t - 200vh", "end": "a0b + 100vh", "anchors": [".accordion"]}' aria-hidden="true"> <source data-empty srcset="data:image/gif;base64,R0lGODlhAQABAHAAACH5BAEAAAAALAAAAAABAAEAAAICRAEAOw==" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large.jpg" onload="__lp(event)" alt="iPhone 16 playing music next to AirPods"> </picture> <noscript> <picture class="overview-augment-airpods template-image-large accordion-item-airpods-image hidden "> <source srcset="/uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_small.jpg, /uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_small_2x.jpg 2x" media="(max-width:734px)" /><source srcset="/uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_medium.jpg, /uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_medium_2x.jpg 2x" media="(max-width:1068px)" /><source srcset="/uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large.jpg, /uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large_2x.jpg 2x" media="(min-width:0px)" /> <img src="/uk/iphone/home/images/overview/augment/airpods__cmw5fm88hrma_large.jpg" alt="iPhone 16 playing music next to AirPods"> </picture> </noscript> </div> </div> </div> </section> <section class="section section-index" data-anim-scroll-group="Index" data-component-list='StaggeredFadeIn' aria-label="Index" data-analytics-section-engagement="name:router"> <div class="section-content-responsive section-index-section"> <div id="iphone-index" class="index" data-component-list="Index" data-staggered-anchor data-family-name="iphone" data-staggered-item> <h2 class="typography-index-headline index-title">iPhone</h2> <nav class="index-groups" aria-labelledby="iphone-index"> </nav> </div> </div> </section> </main> <!--/main--> <footer id="ac-globalfooter" class="no-js" lang="en-GB" dir="ltr" data-analytics-region="global footer" role="contentinfo" aria-labelledby="ac-gf-label" data-nosnippet> <div class="ac-gf-content"> <h2 class="ac-gf-label" id="ac-gf-label">Apple Footer</h2> <section class="ac-gf-sosumi" data-nosnippet aria-label="Footnotes"> <ul> <li id="footnote-diamond"><small>◊</small> Apple Retail UK Limited acts as the credit broker and not the lender. Pricing is before the application of a trade-in credit. Monthly pricing requires a 24-month instalment loan with 0% APR from Barclays Partner Finance, which is a trading name of Clydesdale Financial Services Limited, a member of the Barclays Group. Clydesdale Financial Services Limited is authorised and regulated by the Financial Conduct Authority (Financial Services Register number: 311753). Registered in England. Registered No: 2901725. Registered office: 1 Churchill Place, London, E14 5HP. Subject to application and status. Full terms apply.<br /> <p>Barclays Partner Finance Eligibility Criteria apply. On the date of your application, you must be aged 18 or over, have lived permanently in the UK for the last three years (i.e. provide three years of UK address history or up to the last three UK addresses), and have a UK bank account from which direct debits can be taken. A valid UK mobile number and email address are also mandatory for a finance application. If you do not have a valid email address, you will not be able to apply for finance. You must not be subject to a Bankruptcy or Debt Relief Order (or Scottish equivalent). You must also either be permanently employed with a regular sustainable income of at least £6,000 per year, self-employed (upon request, you may need to provide proof of income, such as a recent bank statement and/or your SA302), retired from regular employment (Barclays may need to see proof of your pension or income), or receiving certain Department for Work and Pensions benefits that provide regular sustainable income. For information, the credit check carried out will consider additional information relating to the performance of previous or existing commitments, and any county court judgments. Subject to application, financial circumstances and borrowing history.</p> <p>Customers who are approved for finance will pay 0% (APR variable) for 24 months on a minimum order value of £99 including VAT. Maximum order value is £50,000 including VAT. To receive consumer finance on the Apple Online Store, customers must make a qualifying purchase AND obtain the financial services provided by Barclays Partner Finance. Apple reserves the right to modify these terms at any time.</p> <p>Representative example: £1,200 purchase. Deposit £0. Annual rate of interest 0% p.a. Representative APR 0%. Total amount of credit £1,200 paid over 24 months as 24 monthly payments of £50 at 0% p.a. Total amount payable £1,200.</p></li> <li id="footnote-1"><small>*</small> Trade-in values will vary based on the condition, year and configuration of your eligible trade-in device. Not all devices are eligible for credit. You must be at least 18 years old to be eligible to trade in for credit or for an Apple Gift Card. Trade-in value may be applied towards qualifying new device purchase or added to an Apple Gift Card. Actual value awarded is based on receipt of a qualifying device matching the description provided when estimate was made. In-store trade-in requires presentation of a valid photo ID. Offer may not be available in all stores, and may vary between in-store and online trade-in. Desktop computer trade-in is currently only available online and some stores may have additional requirements. Apple or its trade-in partners reserve the right to refuse or limit quantity of any trade-in transaction for any reason. More details are available from <a href="https://uk-appletradein.likewize.com/">Apple’s trade-in partner</a> for trade-in and recycling of eligible devices. Restrictions and limitations may apply.</li> </ul> <ol> <li id="footnote-2">Apple Intelligence is available in beta on all iPhone 16 models, iPhone 15 Pro and iPhone 15 Pro Max, with Siri and device language set to US English, as an iOS 18 update. English (Australia, Canada, Ireland, New Zealand, South Africa, UK) language support available this December. Some features and support for additional languages, like Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese and others, will be coming over the course of the next year.</li> <li id="footnote-3">All battery claims depend on network configuration and many other factors; actual results will vary. Battery has limited recharge cycles and may eventually need to be replaced. Battery life and charge cycles vary by use and settings. See <a href="/uk/batteries/">apple.com/uk/batteries</a> and <a href="/uk/iphone/battery.html">apple.com/uk/iphone/battery.html</a> for more information.</li> <li id="footnote-4">Data plan required. 5G is available in selected markets and through selected network providers. Speeds vary based on site conditions and network. For details on 5G support, contact your provider and see <a href="/uk/iphone/cellular/">apple.com/uk/iphone/cellular</a>.</li> <li id="footnote-5">Accessories sold separately.</li> <li id="footnote-6">The included USB‑C Charge Cable is compatible with AirPods Pro (2nd generation) with MagSafe Charging Case (USB‑C).</li> <li id="footnote-7">iPhone 16, iPhone 16 Plus, iPhone 16 Pro and iPhone 16 Pro Max are splash, water and dust resistant and were tested under controlled laboratory conditions with a rating of IP68 under IEC standard 60529 (maximum depth of 6 metres up to 30 minutes). Splash, water and dust resistance are not permanent conditions. Resistance might decrease as a result of normal wear. Do not attempt to charge a wet iPhone; refer to the user guide for cleaning and drying instructions. Liquid damage not covered under warranty.</li> <li id="footnote-8">On a mass balance allocation.</li> <li id="footnote-9">Responsible sourcing of wood fibre is defined in Apple’s Responsible Fibre Specification. We consider wood fibres to include bamboo.</li> <li id="footnote-10"> <p>To use Apple Pay, you need a supported card from a participating card issuer. To check if your card is compatible with Apple Pay, contact your card issuer.</p> <p>Apple Pay is not available in all markets. View Apple Pay countries and regions.</p> </li> <li id="footnote-11">Roadside Assistance and Emergency SOS via satellite are included free for two years with the activation of any iPhone 14, iPhone 15 or iPhone 16 model. Connection and response times vary based on location, site conditions and other factors. See <a href="https://support.apple.com/en-gb/HT213885">support.apple.com/en-gb/HT213885</a> for more information.</li> <li id="footnote-12">Requires an iPhone and Apple Watch with second-generation Ultra Wideband chip. Ultra Wideband availability varies by region.</li> </ol> <ul> <li> <p>Features are subject to change. Some features, applications and services may not be available in all regions or all languages.</p> <p>Some features require specific hardware and software. For more information, see <a href="/uk/ios/feature-availability/">Feature Availability</a>.</p> </li> <li>Honor of Kings: World coming at a later date.</li> <li>Apple TV+ requires a subscription.</li> </ul> <ul class="additional-sosumi" data-toggle-ase-2024="acmi edu"> <li id="footnote-ase-2024"> <small> Δ </small> Offer valid on qualifying purchases of eligible Apple products from 29 November 2024 to 2 December 2024 at a Qualifying Location. Offer subject to availability. While stocks last. Qualifying Purchasers can receive a discount equal to the value of the eligible Apple Gift Card off the price of the Eligible Product. All items will be charged at checkout, including the eligible Apple Gift Card. Eligible Products purchased via financing from Apple Store Online, the Apple Store app and 0800 048 0408 do not qualify for this promotion. This offer also cannot be combined with the Apple Employee Purchase Plan, education or business loyalty pricing. Some methods of payment are not accepted under this offer. See checkout for details. Additional restrictions apply. View full terms and conditions of offer <a href="/uk/shop/goto/gifts/shopping_event/terms_conditions" data-analytics-title="terms and conditions">here</a>. </li> </ul> </section> <nav class="ac-gf-breadcrumbs" aria-label="Breadcrumbs" role="navigation"> <a href="/uk/" class="home ac-gf-breadcrumbs-home"> <span class="ac-gf-breadcrumbs-home-icon" aria-hidden="true"></span> <span class="ac-gf-breadcrumbs-home-label">Apple</span> <span class="ac-gf-breadcrumbs-home-chevron"></span> <span class="ac-gf-breadcrumbs-home-mask"></span> </a> <div class="ac-gf-breadcrumbs-path"> <ol class="ac-gf-breadcrumbs-list" vocab="http://schema.org/" typeof="BreadcrumbList"> <li class="ac-gf-breadcrumbs-item" property="itemListElement" typeof="ListItem"> <span property="name">iPhone</span> <meta property="position" content="1" /> </li> </ol> </div> </nav> <nav class="ac-gf-directory with-5-columns" aria-label="Apple Directory" role="navigation"> <div class="ac-gf-directory-column"> <div 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