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<!Doctype html> <html lang='en'> <head> <title>Community Cohesion-Promoting Grocery Campaigns : neighborhood relations</title> <link rel='canonical' href='https://www.trendhunter.com/trends/neighborhood-relations' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Community Cohesion-Promoting Grocery Campaigns neighborhood relations'/> <meta name='description' content='neighborhood relations - The 2024 Neighbourhood Barometer, conducted by EDEKA, provides insights into the state of neighborhood relations in Germany. The study focuses on s...'/> <meta name='keywords' content='neighborhood relations, neighborhood-relations'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/546/neighborhood-relations.jpeg?auto=webp'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/546/neighborhood-relations.jpeg?auto=webp'/> <meta property='og:title' content='Community Cohesion-Promoting Grocery Campaigns' /> <meta property='og:description' content='neighborhood relations - The 2024 Neighbourhood Barometer, conducted by EDEKA, provides insights into the state of neighborhood relations in Germany. The study focuses on s...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/neighborhood-relations'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/546/neighborhood-relations.jpeg?auto=webp'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/546/neighborhood-relations.jpeg?auto=webp' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/neighborhood-relations'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17321.4' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"The 2024 Neighbourhood Barometer, conducted by EDEKA, provides insights into the state of neighborhood relations in Germany. The study focuses on social cohesion and environmental engagement. It reveals that a significant portion of the population values close-knit communities, with 57% of respondents highlighting the positive impact of good neighbors on overall life satisfaction. The survey also indicates that men tend to have closer relationships with their neighbors than women, and older individuals report a higher degree of neighborhood satisfaction compared to younger generations. The Neighbourhood Barometer underscores the importance of strong social bonds and community involvement, which align with EDEKA's role as a local retailer. A grocery store is often a central part of the community, and understanding how to foster connections among neighbors can help EDEKA create more community-centric initiatives.","datePublished":"2024-09-29T19:25:02Z","headline":"Community Cohesion-Promoting Grocery Campaigns","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2024-09-29T19:25:02Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/neighborhood-relations"},"author":{"@type":"Person","name":"Kalin Ned","url":"https:\/\/www.trendhunter.com\/knedelch"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/546\/neighborhood-relations.jpeg?auto=webp","width":800,"height":450}} </script> <style> :root{--btn-hover:#FFDA35}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; 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class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wvbmVpZ2hib3Job29kLXJlbGF0aW9ucyIsImFkIjoiY2xlYW50aGVza3ktYjMtMyJ9' class='tha__bb cts__banner' data-bn='cleanthesky-b3-3' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-3.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>EDEKA Provides Insights of Neighborhood Relations</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/knedelch'>Kalin Ned</a> — September 29, 2024 — <a class='tha__bcLink tha__bcLink--category' href='/world'>World</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://verbund.edeka/verantwortung/handlungsfelder/gesellschaft/nachbarschaftliches-engagement/edeka-nachbarschaftsbarometer/nachbarschaftsbarometer-2024/gesamtergebnisse/' class='tha__referenceLink' rel='nofollow noreferrer'>verbund.edeka</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fneighborhood-relations","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Community+Cohesion-Promoting+Grocery+Campaigns+-+EDEKA+Provides+Insights+of+Neighborhood+Relations&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fneighborhood-relations","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fneighborhood-relations&title=Community+Cohesion-Promoting+Grocery+Campaigns+-+EDEKA+Provides+Insights+of+Neighborhood+Relations","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fneighborhood-relations&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fneighborhood-relations.jpeg%3Fauto%3Dwebp&description=Community+Cohesion-Promoting+Grocery+Campaigns+-+EDEKA+Provides+Insights+of+Neighborhood+Relations","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>The 2024 Neighbourhood Barometer, conducted by EDEKA, provides insights into the state of neighborhood relations in Germany. The study focuses on social cohesion and environmental engagement. It reveals that a significant portion of the population values close-knit communities, with 57% of respondents highlighting the positive impact of good neighbors on overall life satisfaction. The survey also indicates that men tend to have closer relationships with their neighbors than women, and older individuals report a higher degree of neighborhood satisfaction compared to younger generations.<br /> <br /> The Neighbourhood Barometer underscores the importance of strong social bonds and community involvement, which align with EDEKA's role as a local retailer. A grocery store is often a central part of the community, and understanding how to foster connections among neighbors can help EDEKA create more community-centric initiatives.<br /> <br /> Image Credit: EDEKA</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Neighborhood Relations Metrics - </b>The 2024 Neighbourhood Barometer reveals crucial metrics about social cohesion and environmental engagement within German communities.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Community-centric Retail Initiatives - </b>EDEKA's focus on fostering connections among neighbors can inspire grocery stores to develop community-centric campaigns.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Bond Value - </b>The survey highlights the significant role of social bonds in life satisfaction, particularly among older individuals.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Grocery Retail - </b>The grocery retail sector can capitalize on the value of local communities by promoting community-oriented engagement.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Market Research - </b>Detailed demographic insights like those from EDEKA's Neighbourhood Barometer are invaluable for market research firms focusing on social trends.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Public Relations - </b>Companies in the public relations industry can leverage insights on neighborhood satisfaction to craft more effective local engagement strategies.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.2</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:2%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:98%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:2%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:98%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div 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<div class='thar__title1'>Top 100 Marketing Trends in March</div> <div class='thar__title2'>From Inspiring Leftover Ads to Uplifting Beauty Metaverses</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:87%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:13%'></div> </div> </a></div> </div> <button class='tha__btn tha__btn--more' data-btn='more' type='button'>VIEW MORE RELATED</button> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> <script id='tha__relData' type='application/json'>{"546914":{"cn":"World","cu":"world","t1":"Community Cohesion-Promoting Grocery Campaigns","pc":"1","ab":"<h2 class='tha__title2'>EDEKA Provides Insights of Neighborhood Relations<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 September 29, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/verbund.edeka\/verantwortung\/handlungsfelder\/gesellschaft\/nachbarschaftliches-engagement\/edeka-nachbarschaftsbarometer\/nachbarschaftsbarometer-2024\/gesamtergebnisse\/' class='tha__referenceLink' rel='nofollow noreferrer'>verbund.edeka<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fneighborhood-relations\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Community+Cohesion-Promoting+Grocery+Campaigns+-+EDEKA+Provides+Insights+of+Neighborhood+Relations&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fneighborhood-relations\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fneighborhood-relations&title=Community+Cohesion-Promoting+Grocery+Campaigns+-+EDEKA+Provides+Insights+of+Neighborhood+Relations\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fneighborhood-relations&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fneighborhood-relations.jpeg%3Fauto%3Dwebp&description=Community+Cohesion-Promoting+Grocery+Campaigns+-+EDEKA+Provides+Insights+of+Neighborhood+Relations\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The 2024 Neighbourhood Barometer, conducted by EDEKA, provides insights into the state of neighborhood relations in Germany. The study focuses on social cohesion and environmental engagement. It reveals that a significant portion of the population values close-knit communities, with 57% of respondents highlighting the positive impact of good neighbors on overall life satisfaction. The survey also indicates that men tend to have closer relationships with their neighbors than women, and older individuals report a higher degree of neighborhood satisfaction compared to younger generations.<br \/>\n<br \/>\nThe Neighbourhood Barometer underscores the importance of strong social bonds and community involvement, which align with EDEKA's role as a local retailer. A grocery store is often a central part of the community, and understanding how to foster connections among neighbors can help EDEKA create more community-centric initiatives.<br \/>\n<br \/>\nImage Credit: EDEKA<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Neighborhood Relations Metrics - <\/b>The 2024 Neighbourhood Barometer reveals crucial metrics about social cohesion and environmental engagement within German communities.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Community-centric Retail Initiatives - <\/b>EDEKA's focus on fostering connections among neighbors can inspire grocery stores to develop community-centric campaigns.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Bond Value - <\/b>The survey highlights the significant role of social bonds in life satisfaction, particularly among older individuals.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Grocery Retail - <\/b>The grocery retail sector can capitalize on the value of local communities by promoting community-oriented engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Market Research - <\/b>Detailed demographic insights like those from EDEKA's Neighbourhood Barometer are invaluable for market research firms focusing on social trends.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Public Relations - <\/b>Companies in the public relations industry can leverage insights on neighborhood satisfaction to craft more effective local engagement strategies.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:2%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:98%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:2%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:98%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:91%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:9%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='546914'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:32%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:68%;'><\/div><\/div>","u":"\/trends\/neighborhood-relations","t":"Community Cohesion-Promoting Grocery Campaigns : neighborhood relations"},"525665":{"cn":"Marketing","cu":"marketing","t1":"Employee Fragrance Campaigns","pc":"4","ab":"<h2 class='tha__title2'>Lidl's Fragrance Campaign Features Local Talent with Celebrity Names<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 February 7, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.famouscampaigns.com\/2024\/02\/lidl-launches-perfume-range-with-a-list-namesakes\/?utm_source=rss&utm_medium=rss&utm_campaign=lidl-launches-perfume-range-with-a-list-namesakes' class='tha__referenceLink' rel='nofollow noreferrer'>famouscampaigns<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flidl-fragrance-campaign\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Employee+Fragrance+Campaigns+-+Lidl%27s+Fragrance+Campaign+Features+Local+Talent+with+Celebrity+Names&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flidl-fragrance-campaign\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flidl-fragrance-campaign&title=Employee+Fragrance+Campaigns+-+Lidl%27s+Fragrance+Campaign+Features+Local+Talent+with+Celebrity+Names\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Flidl-fragrance-campaign&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fneighborhood-relations.jpeg%3Fauto%3Dwebp&description=Employee+Fragrance+Campaigns+-+Lidl%27s+Fragrance+Campaign+Features+Local+Talent+with+Celebrity+Names\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>People are always eager to discover the perfumes worn by their favorite celebrities, and celebrity endorsements can catapult a brand to prominence\u2014Lidl is promoting its range of perfumes with a fragrance campaign that plays with popular names like Adele, Shakira and Chris Pratt. Rather than actually featuring the celebrities people are apt to think of first, the fragrance campaign invites people to discover the scents worn by Lidl employees like warehouse desk clerk Adele Prattley, customer assistant Shakira Khan and store manager Chris Pratt. <br \/>\n <br \/>\nThis cheeky fragrance campaign referencing A-list names promotes Lidl\u2019s Suddenly and G.Bellini perfumes, effectively turning its own talent into stars in their own right. \"Who else would we call when we wanted to launch a high-profile campaign to promote our perfume than our very own Adele, Shakira, Chris and Robbie?\" says Peter De Roos, Chief Customer Officer at Lidl GB.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Celebrity Fragrance Endorsements - <\/b>The popularity of celebrity endorsements can be leveraged by other brands to promote their fragrances.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Leveraging Employee Talents - <\/b>Companies can use their own employees as brand ambassadors to increase brand visibility and engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Cheeky Advertising Campaigns - <\/b>Creating humorous and playful campaigns can attract attention and make a brand stand out.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Perfume Industry - <\/b>The perfume industry can explore the use of employee talent to promote and increase sales of their fragrances.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail Industry - <\/b>Retail companies can adopt creative and playful advertising strategies similar to Lidl's fragrance campaign to attract customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Marketing Industry - <\/b>Marketing agencies can help brands develop clever and cheeky advertising campaigns to differentiate them from competitors.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:86%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:14%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:60%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:40%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='525665'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:78%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:22%;'><\/div><\/div>","u":"\/trends\/lidl-fragrance-campaign","t":"Employee Fragrance Campaigns : fragrance campaign"},"542504":{"cn":"Marketing","cu":"marketing","t1":"Anthropomorphic Store Campaigns","pc":"1","ab":"<h2 class='tha__title2'>IKEA's Short Social Films Promote Its Click-and-Collect Service<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 August 8, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.moreaboutadvertising.com\/2024\/08\/ikea-finds-its-feet-in-mothers-new-click-and-collect-campaign\/' class='tha__referenceLink' rel='nofollow noreferrer'>moreaboutadvertising<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshort-social-films\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Anthropomorphic+Store+Campaigns+-+IKEA%27s+Short+Social+Films+Promote+Its+Click-and-Collect+Service&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshort-social-films\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshort-social-films&title=Anthropomorphic+Store+Campaigns+-+IKEA%27s+Short+Social+Films+Promote+Its+Click-and-Collect+Service\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshort-social-films&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fneighborhood-relations.jpeg%3Fauto%3Dwebp&description=Anthropomorphic+Store+Campaigns+-+IKEA%27s+Short+Social+Films+Promote+Its+Click-and-Collect+Service\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Through a series of short social films, IKEA is promoting its new click-and-collect service with a giant IKEA store with googly eyes and spindly legs that stomp from one location to the next. Mother created this campaign to emphasize that IKEA is now \"closer than you think\" and the made-for-social content is presented in a mobile-friendly portrait format. <br \/>\n <br \/>\nThis IKEA campaign, influenced by B-movie aesthetics, was made with a scaled live-action puppet to mimic the low-budget aesthetic of B movies. It also features real locations to show how close IKEA is to home. These social-first short films are primarily running on Meta-owned platforms and thanks to geo-targeting, consumers are directed to their nearest pickup location for a simplified pickup experience.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Anthropomorphic Marketing - <\/b>Brands are increasingly using anthropomorphic elements in their campaigns to create memorable and engaging customer experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Geo-targeted Advertising - <\/b>Geo-targeted ads are helping brands like IKEA effectively direct local consumers to convenient service points, integrating physical and digital marketing strategies.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Media-optimized Content - <\/b>The rise of mobile-friendly, social-first content is driving brands to create campaigns that are tailored for optimal viewing on platforms like Meta.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail - <\/b>The retail industry is leveraging innovative digital campaigns to enhance customer engagement and drive traffic to physical pickup locations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Advertising - <\/b>In digital advertising, personalized and location-based marketing is becoming pivotal for reaching and converting local audiences effectively.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Film and Media Production - <\/b>The film and media production industry is seeing a trend towards creating content that mimics popular cultural aesthetics, like B-movies, to capture audience interest.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:71%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:29%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='542504'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:79%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:21%;'><\/div><\/div>","u":"\/trends\/short-social-films","t":"Anthropomorphic Store Campaigns : short social films"},"539717":{"cn":"Social Good","cu":"socialgood","t1":"Value-Based Shopping Apps","pc":"1","ab":"<h2 class='tha__title2'>Veebs Encourages Consumers to Learn About a Brand's Ethical Values<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 July 12, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.veebsapp.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>veebsapp<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fveebs\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Value-Based+Shopping+Apps+-+Veebs+Encourages+Consumers+to+Learn+About+a+Brand%27s+Ethical+Values&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fveebs\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fveebs&title=Value-Based+Shopping+Apps+-+Veebs+Encourages+Consumers+to+Learn+About+a+Brand%27s+Ethical+Values\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fveebs&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fneighborhood-relations.jpeg%3Fauto%3Dwebp&description=Value-Based+Shopping+Apps+-+Veebs+Encourages+Consumers+to+Learn+About+a+Brand%27s+Ethical+Values\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Veebs is a new grocery shopping-focused mobile application that revolutionizes consumer decision-making by providing comprehensive insights into corporate social values. Since its debut, this innovative shopping tool has empowered grocery shoppers to scan product barcodes and instantly retrieve the company's unique 'V Score.' This score, graded from 0 to 100, meticulously evaluates factors such as political alignment and dedication to \"America-first\" initiatives, providing consumers with information on the company's ethical standing.<br \/>\n<br \/>\nWith each scan, Veebs promptly categorizes the product's rating as good, fair, or poor, enabling users to curate personalized lists of preferred and non-preferred products. By supporting businesses prioritizing community interests and societal contributions, users can actively shape their purchasing power to champion companies that resonate with their beliefs.<br \/>\n<br \/>\nThe Veebs app is available on the Google Play and iOS stores.<br \/>\n<br \/>\nImage Credit: Veebs<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Value-based Consumer Behavior - <\/b>Consumers are increasingly prioritizing corporate social values, making purchase decisions based on political alignment and ethical considerations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Transparency in Retail - <\/b>The need for transparency in retail is driving the development of tools that provide insights into the ethical standing and social impact of brands.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Personalized Shopping Experiences - <\/b>Platforms like Veebs are enhancing personalized shopping by allowing consumers to create lists based on ethical ratings and personal values.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail Technology - <\/b>Innovative applications are emerging to address consumer demand for greater transparency and ethical accountability in retail.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Mobile Applications - <\/b>The surge in value-based shopping apps is reshaping mobile platforms to incorporate features that evaluate and display corporate ethics and social responsibility.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Consumer Goods - <\/b>Brands within the consumer goods industry are increasingly held to account by informed shoppers leveraging technology to make socially conscious purchasing decisions.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:68%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:32%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:79%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:21%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='539717'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:74%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:26%;'><\/div><\/div>","u":"\/trends\/veebs","t":"Value-Based Shopping Apps : veebs"},"524391":{"cn":"Life-Stages","cu":"life-stages","t1":"Loneliness-Combatting Grocery Shopping Experiences","pc":"1","ab":"<h2 class='tha__title2'>Oma's Soep Debuted a Shopping Basket Initiative<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 January 24, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/p\/C2HWMcuNH0S\/?hl=nl' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgrocery-shopping-experience\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Loneliness-Combatting+Grocery+Shopping+Experiences+-+Oma%27s+Soep+Debuted+a+Shopping+Basket+Initiative&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgrocery-shopping-experience\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgrocery-shopping-experience&title=Loneliness-Combatting+Grocery+Shopping+Experiences+-+Oma%27s+Soep+Debuted+a+Shopping+Basket+Initiative\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgrocery-shopping-experience&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fneighborhood-relations.jpeg%3Fauto%3Dwebp&description=Loneliness-Combatting+Grocery+Shopping+Experiences+-+Oma%27s+Soep+Debuted+a+Shopping+Basket+Initiative\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Delicious soup brand Oma's Soep collaborates with Albert Heijn supermarket branches in Amsterdam to elevate the grocery shopping experience in January. The shopping basket initiative aims to combat loneliness, especially during the winter and Blue Monday which is considered the most depressing day of the year. <br \/>\n<br \/>\nFrom January 15, visitors to ten Albert Heijn stores can opt for special green baskets. This will signify that they are open to conversations with fellow shoppers. The baskets contain conversation starters and space to exchange contact information, encouraging social connections during the grocery shopping experience. This initiative by Oma's Soep and Albert Heijn will surely be popular among older consumers. <br \/>\n<br \/>\nDeveloped in collaboration with the Closed On Monday agency, the project aims to break social distance and may extend beyond the pilot phase in Amsterdam to other regions in the future.<br \/>\n<br \/>\nImage Credit: Oma's Soep<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Elevated Shopping Experiences - <\/b>Oma's Soep and Albert Heijn collaborate to enhance the grocery shopping experience by promoting social connections.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Loneliness Combatting Initiatives - <\/b>The shopping basket initiative by Oma's Soep and Albert Heijn aims to combat loneliness, especially during the winter and Blue Monday.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Socially Engaged Grocery Shopping - <\/b>The green baskets with conversation starters encourage social connections among shoppers during their grocery shopping experience.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Food & Beverage - <\/b>Oma's Soep's collaboration with Albert Heijn in creating an enhanced grocery shopping experience will appeal to the food and beverage industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Retail - <\/b>The shopping basket initiative can have a disruptive impact in the retail industry by incorporating a social element into the customer experience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Impact - <\/b>By addressing loneliness and fostering social connections, Oma's Soep and Albert Heijn contribute to the social impact industry.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.2<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:74%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:26%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:55%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:45%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:58%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:42%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='524391'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:62%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:38%;'><\/div><\/div>","u":"\/trends\/grocery-shopping-experience","t":"Loneliness-Combatting Grocery Shopping Experiences : Grocery Shopping Experience"},"543159":{"cn":"Social Good","cu":"socialgood","t1":"Food Insecurity Retail Campaigns","pc":"1","ab":"<h2 class='tha__title2'>Asda 'You Buy, We Donate' Benefits BBC Children in Need<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 August 15, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.unilever.co.uk' class='tha__referenceLink' rel='nofollow noreferrer'>unilever<\/a> & <a target='_blank' href='https:\/\/grocerytrader.co.uk\/unilever-partners-with-asda-to-help-combat-food-insecurity\/' class='tha__referenceLink' rel='nofollow noreferrer'>grocerytrader<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fasda-you-buy-we-donate\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Food+Insecurity+Retail+Campaigns+-+Asda+%27You+Buy%2C+We+Donate%27+Benefits+BBC+Children+in+Need&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fasda-you-buy-we-donate\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fasda-you-buy-we-donate&title=Food+Insecurity+Retail+Campaigns+-+Asda+%27You+Buy%2C+We+Donate%27+Benefits+BBC+Children+in+Need\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fasda-you-buy-we-donate&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fneighborhood-relations.jpeg%3Fauto%3Dwebp&description=Food+Insecurity+Retail+Campaigns+-+Asda+%27You+Buy%2C+We+Donate%27+Benefits+BBC+Children+in+Need\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Asda 'You Buy, We Donate' campaign is being run thanks to a partnership between Unilever and Asda in the UK to benefit BBC Children in Need in the UK as a way to raise funds for those who need it. The campaign is running from August 8 through September 10, 2024 at Asda locations and showcases a number of Unilever brands including Hellmann's, Pot Noodle and Radox. The campaign aims to drive awareness of food insecurity during school holidays and will be promoted through in-store marketing endeavors at Asda locations across the UK to help spur involvement.<br \/>\n<br \/>\nCustomer Director for Asda at Unilever Jo Taylor spoke on the Asda 'You Buy, We Donate' campaign saying, \"We are delighted to be working with two influential partners in Asda and the iconic BBC Children in Need this year to continue the support for helping to end food poverty for children in the UK. Our ambition is to create positive and lasting change across the UK for the children who need it most.\u201d<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Innovative Social Responsibility Campaigns - <\/b>Businesses partnering with non-profits to address food insecurity represent a forward-thinking approach to corporate social responsibility.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Collaborative Retail Partnerships - <\/b>Retailers collaborating with major brands to support charitable initiatives can create impactful campaigns that resonate with consumers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. In-store Marketing for Social Causes - <\/b>Leveraging in-store marketing to promote awareness for social issues like food insecurity highlights the evolving role of retail spaces.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail Industry - <\/b>Transforming traditional retail strategies to incorporate social impact initiatives can foster consumer loyalty and engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Nonprofit Sector - <\/b>Collaborations with commercial brands open new avenues for funding and visibility for nonprofit organizations addressing urgent social needs.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Food and Beverage Industry - <\/b>Brands focusing on partnerships that emphasize social responsibility can enhance their market positioning and consumer trust.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>6.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:55%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:45%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:45%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:55%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:84%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:16%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span class='demo__ageBox demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-316px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='543159'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:61%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:39%;'><\/div><\/div>","u":"\/trends\/asda-you-buy-we-donate","t":"Food Insecurity Retail Campaigns : Asda 'You Buy, We Donate'"},"521783":{"cn":"Lifestyle","cu":"lifestyle","t1":"Hybrid Community Supermarkets","pc":"1","ab":"<h2 class='tha__title2'>The After Market is a Grocery Store and a Food Pantry<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 December 21, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.theaftermarketlv.org\/' class='tha__referenceLink' rel='nofollow noreferrer'>theaftermarketlv.org<\/a> & <a target='_blank' href='https:\/\/www.specialtyfood.com\/news\/article\/las-vegas-grocery-store-combines-free-food-pantry-site\/' class='tha__referenceLink' rel='nofollow noreferrer'>specialtyfood<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-after-market\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Hybrid+Community+Supermarkets+-+The+After+Market+is+a+Grocery+Store+and+a+Food+Pantry&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-after-market\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-after-market&title=Hybrid+Community+Supermarkets+-+The+After+Market+is+a+Grocery+Store+and+a+Food+Pantry\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fthe-after-market&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fneighborhood-relations.jpeg%3Fauto%3Dwebp&description=Hybrid+Community+Supermarkets+-+The+After+Market+is+a+Grocery+Store+and+a+Food+Pantry\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The After Market in Las Vegas opened its doors as not only a grocery store but also a food pantry where people can pick up necessities. This dual-purpose location helps to enhance access to affordable, healthy food in what was once a food desert and at the same time, it provides essentials to those in need. <br \/>\n <br \/>\nPrior to the opening of The After Market, the nearest traditional grocery store as more than five miles away, and the hybrid grocery store and food pantry is divided into two shopping areas for free and paid groceries. Created to challenge some of the pain points caused by traditional food banks, The After Market ensures that everyone can shop, free from embarrassment.<br \/>\n<br \/>\nImage Credit: Shutterstock<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Hybrid Community Supermarkets - <\/b>The After Market offers a unique model of combining a grocery store and food pantry in one location.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Enhanced Access to Healthy Food - <\/b>The After Market aims to address the issue of food deserts by providing affordable, healthy food in a previously underserved area.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Eliminating Barriers to Shopping - <\/b>The After Market provides a stigma-free shopping experience for both paying and non-paying customers, challenging the embarrassment often associated with traditional food banks.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Supermarket Industry - <\/b>The After Market introduces a new approach to grocery shopping by combining affordability and accessibility with a focus on community involvement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Food Pantry Industry - <\/b>The After Market disrupts the food pantry industry by offering a hybrid model that ensures people in need can access essential food items without stigma or embarrassment.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Community Development Industry - <\/b>The After Market's dual-purpose model contributes to the revitalization of underserved communities by addressing the issue of food deserts and enhancing access to affordable, healthy food.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:68%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:32%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:44%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:56%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:55%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:45%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='521783'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:56%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:44%;'><\/div><\/div>","u":"\/trends\/the-after-market","t":"Hybrid Community Supermarkets : The After Market "},"538408":{"cn":"Social Good","cu":"socialgood","t1":"Food Insecurity Match Programs","pc":"1","ab":"<h2 class='tha__title2'>Albertsons Companies Offers a Nutritional Assistance Program<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/knedelch'>Kalin Ned<\/a> \u2014 June 29, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.accesswire.com\/viewarticle.aspx?id=883038&lang=en' class='tha__referenceLink' rel='nofollow noreferrer'>accesswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnutritional-assistance\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Food+Insecurity+Match+Programs+-+Albertsons+Companies+Offers+a+Nutritional+Assistance+Program&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnutritional-assistance\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnutritional-assistance&title=Food+Insecurity+Match+Programs+-+Albertsons+Companies+Offers+a+Nutritional+Assistance+Program\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fnutritional-assistance&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fneighborhood-relations.jpeg%3Fauto%3Dwebp&description=Food+Insecurity+Match+Programs+-+Albertsons+Companies+Offers+a+Nutritional+Assistance+Program\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Albertsons Companies is addressing food insecurity through its Supplemental Nutritional Assistance Program Match initiative. Recognizing that 12.8% of Americans face food insecurity \u2014 which affects health and productivity \u2014 the company aims to improve access to healthy food. By participating in the Supplemental Nutritional Assistance Program Match program, consumers receive financial aid to purchase fresh produce. Shoppers who spend a qualifying amount on fruits and vegetables receive coupons for future produce purchases, ensuring sustained access to nutritious food.<br \/>\n<br \/>\nThe aim of making nutritious food more accessible to the general population positions Albertson Companies as a socially conscious enterprise with a commitment to health and wellness. Consumers might be interested in this program as it supports those in need, promotes healthy eating, and helps alleviate food insecurity in their communities.<br \/>\n<br \/>\nImage Credit: Albertsons Companies<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Nutritional Assistance Programs - <\/b>These initiatives provide financial incentives for consumers to buy healthy food, presenting a scalable model to combat food insecurity.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Healthy Food Accessibility - <\/b>Efforts to enhance access to fresh produce can impact public health positively and drive demand for nutritious food options.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Corporate Social Responsibility in Retail - <\/b>Businesses aligning their models with social good by addressing food insecurity demonstrate a commitment to community welfare.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail Grocery - <\/b>Grocery chains implementing food match programs can tap into community-centric strategies, enhancing brand loyalty and public trust.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Health and Wellness - <\/b>The intersection of nutrition and accessible healthy food highlights potential growth in wellness-oriented commercial ventures.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Food and Beverage - <\/b>Introducing supplementary nutritional programs within this sector may reduce food insecurity, simultaneously promoting healthier consumer choices.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.6<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:50%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:50%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:42%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:58%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:77%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:23%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='538408'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:56%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:44%;'><\/div><\/div>","u":"\/trends\/nutritional-assistance","t":"Food Insecurity Match Programs : Nutritional Assistance"},"521859":{"cn":"Business","cu":"business","t1":"Fee-Free Grocer Deliveries","pc":"1","ab":"<h2 class='tha__title2'>Kroger Grocery Connect Combats Against Food Deserts<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Michael.Hemsworth'>Michael Hemsworth<\/a> \u2014 December 21, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.kroger.com' class='tha__referenceLink' rel='nofollow noreferrer'>kroger<\/a> & <a target='_blank' href='https:\/\/progressivegrocer.com\/krogers-new-initiative-will-help-address-food-desert-south-dallas' class='tha__referenceLink' rel='nofollow noreferrer'>progressivegrocer<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fkroger-grocery-connect\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Fee-Free+Grocer+Deliveries+-+Kroger+Grocery+Connect+Combats+Against+Food+Deserts&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fkroger-grocery-connect\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fkroger-grocery-connect&title=Fee-Free+Grocer+Deliveries+-+Kroger+Grocery+Connect+Combats+Against+Food+Deserts\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fkroger-grocery-connect&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fneighborhood-relations.jpeg%3Fauto%3Dwebp&description=Fee-Free+Grocer+Deliveries+-+Kroger+Grocery+Connect+Combats+Against+Food+Deserts\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The Kroger Grocery Connect program is an upcoming intuitive being launched by the grocer to help combat against food deserts in South Dallas. The program will launch early next year and will work with multiple organizations in the region to address the topic of food insecurity, which is particularly relevant for residents of South Dallas. Shoppers will be able to order groceries online through the Kroger website and have them delivered for no additional fee to expands access to convenient yet essential groceries.<br \/>\n<br \/>\nThe Kroger Grocery Connect program was soft-launched by the brand on December 20, 2023 with an initiative that provided free groceries to 200 families in the South Dallas area. The initiative comes as part of a continued shift across the US to expand access to essentials for consumers who need it.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Addressing Food Insecurity - <\/b>The Kroger Grocery Connect program aims to combat food deserts by expanding access to essential groceries in South Dallas.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Online Grocery Delivery - <\/b>Kroger's fee-free delivery service allows shoppers to conveniently order groceries online and have them delivered without any additional charges.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Partnerships for Impact - <\/b>Kroger is working with multiple organizations to form strategic partnerships that address the issue of food insecurity in the region.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Grocery Delivery Services - <\/b>The fee-free delivery service by Kroger is disrupting the grocery delivery industry by removing the additional charges for shoppers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Online Grocery Retail - <\/b>Kroger's online grocery ordering system is transforming the way consumers shop for groceries by providing a convenient and accessible platform.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Non-profit Organizations - <\/b>The partnerships formed between Kroger and local non-profit organizations signify a disruptive innovation in the non-profit sector to tackle food insecurity in South Dallas.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>3.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:31%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:69%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:17%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:83%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:55%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:45%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='521859'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:34%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:66%;'><\/div><\/div>","u":"\/trends\/kroger-grocery-connect","t":"Fee-Free Grocer Deliveries : Kroger Grocery Connect"},"551745":{"cn":"Tech","cu":"tech","t1":"AI-Enhanced Pet Adoption Photos","pc":"1","ab":"<h2 class='tha__title2'>The Personality Pics AI Tool Helps More Pets Find Forever Homes<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 November 19, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/world'>World<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.armandhammer.com\/felinegenerous' class='tha__referenceLink' rel='nofollow noreferrer'>armandhammer<\/a> & <a target='_blank' href='https:\/\/finance.yahoo.com\/news\/arm-hammer-cat-litter-unveils-130500439.html' class='tha__referenceLink' rel='nofollow noreferrer'>finance.yahoo<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpersonality-pics\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=AI-Enhanced+Pet+Adoption+Photos+-+The+Personality+Pics+AI+Tool+Helps+More+Pets+Find+Forever+Homes&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpersonality-pics\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpersonality-pics&title=AI-Enhanced+Pet+Adoption+Photos+-+The+Personality+Pics+AI+Tool+Helps+More+Pets+Find+Forever+Homes\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fpersonality-pics&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fneighborhood-relations.jpeg%3Fauto%3Dwebp&description=AI-Enhanced+Pet+Adoption+Photos+-+The+Personality+Pics+AI+Tool+Helps+More+Pets+Find+Forever+Homes\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Adoption photos don't always capture pets looking their best, but AI is now helping to highlight their unique personalities, creating heartwarming images that increase their chances of finding loving homes\u2014as seen in The Arm & Hammer Cat Litter Feline Generous program's Personality Pics social media sweepstakes. <br \/>\n <br \/>\nPiglet is available for adoption via the Morris Animal Refuge in Philadelphia, PA, and the Personality Pics tool highlights the 11-year-old cat's intelligence and love of cozy comforts. <br \/>\n <br \/>\nIn June, Arm & Hammer Cat Litter partnered with the ASPCA for Adopt a Shelter Cat Month to debut its Personality Pics AI tool during several virtual adoption events to raise awareness and drive adoption. This initiative was successful in raising $200,000 for the ASPCA in just 72 hours through a matching donation campaign and led to several adoptions.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. AI-powered Pet Photography - <\/b>Advanced AI technology is being used to enhance pet adoption photos, highlighting each animal's unique personality to increase their chances of being adopted.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Virtual Adoption Events - <\/b>Engaging virtual adoption events supported by AI tools are becoming more popular, helping shelters find homes for pets and draw in contributions.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Social Media Animal Campaigns - <\/b>The use of AI to create shareable, heartwarming pet content for social media campaigns is transforming how adoption agencies attract potential pet owners and raise funds.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Animal Welfare - <\/b>AI tools are revolutionizing animal welfare by providing more effective ways to showcase adoptable pets and increase their chances of finding homes.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Pet Products - <\/b>Pet product companies are leveraging AI-enhanced marketing strategies to promote social causes, thereby boosting their brand image and fostering community goodwill.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Tech for Non-profits - <\/b>The integration of AI into non-profit campaigns is offering innovative solutions to enhance engagement, drive donations, and achieve greater impact.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.9<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:70%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:30%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:66%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:34%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:100%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:0%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='551745'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:79%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:21%;'><\/div><\/div>","u":"\/trends\/personality-pics","t":"AI-Enhanced Pet Adoption Photos : Personality Pics "}}</script> </div> </div> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <script> </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17321.4' defer async></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17321.4' defer async></script> <script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; 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