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</header> <div class="wrap" role="document"> <div class="content"> <main class="main"> <article class="post-45467 case-study type-case-study status-publish has-post-thumbnail hentry"> <header class="hero"> <div class="carousel slide carousel-fade" data-bs-ride="carousel" data-bs-pause="false"> <div class="carousel-inner"> <div class="fittext"> <div> <h1>Meta Conversations</h1> </div> </div> <div class="carousel-item active"> <img src="https://i8.swiftpic.io/gpj/d/q87pN/elgyXrSBOaApouDknYAHr83RO3xVS8Vo1M4=/format:jpg;cover:1440,621/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/02/Meta-4-2048x1365.jpg" class="d-block w-100" alt="" srcset="https://i3.swiftpic.io/gpj/q3zpDcV2/U12sBwjbDBB1jysJQFjQl1L3tVc2EjZsNo=/format:jpg;cover:1920,828/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/02/Meta-4-2048x1365.jpg 1920w, https://i8.swiftpic.io/gpj/d/q87pN/elgyXrSBOaApouDknYAHr83RO3xVS8Vo1M4=/format:jpg;cover:1440,621/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/02/Meta-4-2048x1365.jpg 1440w, https://i1.swiftpic.io/gpj/bZlhHpH11MK0jj+6OcEps/SsoCKLyv8CDNMUFkcBaAo=/format:jpg;cover:640,276/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/02/Meta-4-2048x1365.jpg 640w" sizes="100vw"> </div> </div> </div> </header> <div class="entry-content container content-wrapper"> <div class="mb-6"> <div class="text-center"> <img class="mb-4 logo-meta" alt="META" src="https://i9.swiftpic.io/gpj/p9iZFejqwxGvtlI4x16O9BOOiEKh8gJONdQvrhRkmcA=/trim;resize:140,140/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/03/meta_w.png" srcset="https://i0.swiftpic.io/gpj//HRTvlA/VVPclKsdumvMvferxmPRRwEZKfdNcK+A0/8=/trim;resize:280,280/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/03/meta_w.png 2x, https://i8.swiftpic.io/gpj/CXmx84w4T8MwhmOibpZ+W/gOhtOTDsYjE1Esr3aX+2Y=/trim;resize:420,420/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/03/meta_w.png 3x, https://i9.swiftpic.io/gpj/GuOMbJqy9SiKdfZRtoiFVkCIK8GmDUgdOrLPNopuONQ=/trim;resize:560,560/https://gpjmulti.wpenginepowered.com/wp-content/uploads/sites/6/2024/03/meta_w.png 4x"> </div> <h4 class="text-center mb-5"> </h4> </div> <p class="has-text-align-center has-secondary-color has-text-color has-link-color has-medium-font-size wp-elements-478eaa1ff0456333e6a3097c07acd0ff"><strong>Meta steers shifts in business communication</strong></p> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-medium-font-size" id="GS">Meta hosted their global conference, Conversations 2023, at the Jio World Convention Center. Spread over more than 1 lakh square feet of event space, this was one of the largest Meta gatherings in India for SMBs, developers, partners, and enterprises.</p> <p class="has-medium-font-size">GPJ partnered with Meta to conceptualize and execute Conversations 2023 based on the theme message-driven business. Each of the experiences was designed to spotlight how business communication has evolved with the popularity of messaging services, such as WhatsApp, Messenger, and Instagram Direct. </p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large img-border"><img fetchpriority="high" decoding="async" width="1296" height="864" src="https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-3-1296x864.jpg" alt="" class="wp-image-45469" srcset="https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-3-1296x864.jpg 1296w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-3-300x200.jpg 300w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-3-768x512.jpg 768w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-3-1536x1024.jpg 1536w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-3-2048x1365.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-2 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large img-border"><img decoding="async" width="1296" height="862" src="https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-2-1296x862.jpg" alt="" class="wp-image-45470" srcset="https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-2-1296x862.jpg 1296w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-2-300x200.jpg 300w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-2-768x511.jpg 768w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-2-1536x1022.jpg 1536w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-2-2048x1363.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-medium-font-size">Mark Zuckerberg opened the experience with a virtual keynote and announced the launch of WhatsApp Flow, new payment capabilities, and Meta Verified for Business. The keynote was followed by various sessions led by leaders and a dedicated partner track – all of which were hosted in the silent conference format.</p> <p class="has-medium-font-size">GPJ seamlessly integrated every experience and touch point with Meta’s chatbot to showcase the power of WhatsApp Flow. Attendees could interact with live activations centered around Speech to Text, Reels Studio, Coloured Shadows, Circle of Chat, Mixology, Chaat Corner, and an art installation that showcased client stories. A navigational ‘Way Finder’ application set up on touchscreens and available as a mobile application was greatly appreciated as it mapped the event space to help attendees navigate, locate sessions, and find other relevant information.</p> </div> </div> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-3 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <p class="has-medium-font-size">Conversations featured a host of talented artists such Jasleen Royal and DJ Suketu, Karan Singh Magic, The Tabla Guy, and illustrator Alicia Souza who elevated the experience with their captivating performances. </p> <p class="has-medium-font-size">Thousands of attendees joined Meta Conversations as GPJ partnered with Meta to create a truly unforgettable experience……strategy led, creative driven and technology powered.</p> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large img-border"><img decoding="async" width="1296" height="862" src="https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-1-1296x862.jpg" alt="" class="wp-image-45471" srcset="https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-1-1296x862.jpg 1296w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-1-300x200.jpg 300w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-1-768x511.jpg 768w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-1-1536x1022.jpg 1536w, https://www.gpjindia.com/wp-content/uploads/sites/6/2024/02/Meta-1-2048x1363.jpg 2048w" sizes="(max-width: 1296px) 100vw, 1296px" /></figure> </div> </div> <p></p> </div> <footer> <div class="pagination mb-3"> </div> </footer> </article> </main> </div> </div> <div style="min-height: 430px;"> <div class="block-scrolling-photos" style="--displayHeight: 430px; --totalWidth: 2852; --numPhotos: 2;"> <div class="scrolling-photos 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