CINXE.COM

<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8" data-next-head=""/><meta name="viewport" content="width=device-width" data-next-head=""/><meta property="og:title" content="Navattic Blog" data-next-head=""/><meta property="og:description" content="Delight your prospects with interactive product demo software. Embed your product on your website, share in the sales cycle, and send in email campaigns." data-next-head=""/><meta property="og:image" content="https://www.navattic.com/img/opengraph-image.png" data-next-head=""/><meta property="og:url" content="https://www.navattic.com/blog/category/company" data-next-head=""/><link rel="icon" href="/favicon/favicon.ico" data-next-head=""/><link rel="apple-touch-icon" sizes="152x152" href="/favicon/apple-touch-icon.png" data-next-head=""/><link rel="icon" type="image/png" sizes="32x32" href="/favicon/favicon-32x32.png" data-next-head=""/><link rel="icon" type="image/png" sizes="16x16" href="/favicon/favicon-16x16.png" data-next-head=""/><link rel="manifest" href="/favicon/site.webmanifest" data-next-head=""/><link rel="mask-icon" href="/favicon/safari-pinned-tab.svg" color="#5bbad5" data-next-head=""/><script id="schema-org" type="application/ld+json" data-next-head="">{"@context":"https://schema.org","@type":"Organization","name":"Navattic","url":"https://www.navattic.com","logo":"https://www.navattic.com/img/icon.png"}</script><script id="schema-org-webpage" type="application/ld+json" data-next-head="">{"@context":"https://schema.org","@type":"WebPage","url":"https://www.navattic.com","inLanguage":"en","mainEntityOfPage":"https://www.navattic.com","description":"Delight your prospects with interactive product demo software. Embed your product on your website, share in the sales cycle, and send in email campaigns.","name":"Interactive Product Demo Software That Delights","author":{"@type":"Organization","name":"Navattic"},"copyrightHolder":{"@type":"Organization","name":"Navattic"},"copyrightYear":2025,"creator":{"@type":"Organization","name":"Navattic"},"publisher":{"@type":"Organization","name":"Navattic"},"datePublished":"2019-01-18T10:30:00+01:00","image":{"@type":"ImageObject","url":"https://www.navattic.com/img/opengraph-image.png"}}</script><meta property="og:url" content="https://www.navattic.com/blog/category/company" data-next-head=""/><meta property="og:type" content="website" data-next-head=""/><meta property="og:title" content="Navattic Blog" data-next-head=""/><meta property="og:description" content="Delight your prospects with interactive product demo software. Embed your product on your website, share in the sales cycle, and send in email campaigns." data-next-head=""/><meta property="og:image" content="https://www.navattic.com/img/opengraph-image.png" data-next-head=""/><meta property="og:site_name" content="Navattic" data-next-head=""/><title data-next-head="">Navattic Blog</title><meta name="description" content="Welcome to the Navattic blog. Discover the lastest in product-led growth, and workplace productivity." data-next-head=""/><meta property="og:title" content="Navattic Blog" data-next-head=""/><meta property="og:description" content="Welcome to the Navattic blog. Discover the lastest in product-led growth, and workplace productivity." data-next-head=""/><meta property="og:image" content="https://www.navattic.com/img/opengraph-image.png" data-next-head=""/><meta property="og:url" content="https://www.navattic.com/blog/category/company" data-next-head=""/><link rel="icon" href="/favicon/favicon.ico" data-next-head=""/><link rel="apple-touch-icon" sizes="152x152" href="/favicon/apple-touch-icon.png" data-next-head=""/><link rel="icon" type="image/png" sizes="32x32" href="/favicon/favicon-32x32.png" data-next-head=""/><link rel="icon" type="image/png" sizes="16x16" href="/favicon/favicon-16x16.png" data-next-head=""/><link rel="manifest" href="/favicon/site.webmanifest" data-next-head=""/><link rel="mask-icon" href="/favicon/safari-pinned-tab.svg" color="#5bbad5" data-next-head=""/><meta name="msapplication-TileColor" content="#00aba9" data-next-head=""/><meta name="theme-color" content="#ffffff" data-next-head=""/><script id="schema-org" type="application/ld+json" data-next-head="">{"@context":"https://schema.org","@type":"Organization","name":"Navattic","url":"https://www.navattic.com","logo":"https://www.navattic.com/img/icon.png"}</script><script id="schema-org-webpage" type="application/ld+json" data-next-head="">{"@context":"https://schema.org","@type":"WebPage","url":"https://www.navattic.com","inLanguage":"en","mainEntityOfPage":"https://www.navattic.com","description":"Delight your prospects with interactive product demo software. Embed your product on your website, share in the sales cycle, and send in email campaigns.","name":"Interactive Product Demo Software That Delights","author":{"@type":"Organization","name":"Navattic"},"copyrightHolder":{"@type":"Organization","name":"Navattic"},"copyrightYear":2025,"creator":{"@type":"Organization","name":"Navattic"},"publisher":{"@type":"Organization","name":"Navattic"},"datePublished":"2019-01-18T10:30:00+01:00","image":{"@type":"ImageObject","url":"https://www.navattic.com/img/opengraph-image.png"}}</script><meta property="og:url" content="https://www.navattic.com/blog/category/company" data-next-head=""/><meta property="og:type" content="website" data-next-head=""/><meta property="og:title" content="Navattic Blog" data-next-head=""/><meta property="og:description" content="Welcome to the Navattic blog. Discover the lastest in product-led growth, and workplace productivity." data-next-head=""/><meta property="og:image" content="https://www.navattic.com/img/opengraph-image.png" data-next-head=""/><meta property="og:site_name" content="Navattic" data-next-head=""/><meta name="twitter:card" content="summary_large_image" data-next-head=""/><meta name="twitter:creator" content="navattic" data-next-head=""/><meta name="twitter:title" content="Navattic Blog" data-next-head=""/><meta name="twitter:description" content="Welcome to the Navattic blog. Discover the lastest in product-led growth, and workplace productivity." data-next-head=""/><meta name="twitter:image" content="https://www.navattic.com/img/opengraph-image.png" data-next-head=""/><link rel="preload" href="/_next/static/media/b54308ec8bdab50d-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/59cd631ad8981a60-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/b774e7b62f9109dd-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/css/5faafd37b1c31fad.css" as="style"/><link rel="stylesheet" href="/_next/static/css/5faafd37b1c31fad.css" data-n-g=""/><noscript data-n-css=""></noscript><script defer="" nomodule="" src="/_next/static/chunks/polyfills-42372ed130431b0a.js"></script><script src="/_next/static/chunks/webpack-fe979eab345905eb.js" defer=""></script><script src="/_next/static/chunks/framework-4fa1e1f04909ca50.js" defer=""></script><script src="/_next/static/chunks/main-30469f3596ddce0d.js" defer=""></script><script src="/_next/static/chunks/pages/_app-a40692b7a843ff58.js" defer=""></script><script src="/_next/static/chunks/6937-8440bdfc6bc17353.js" defer=""></script><script src="/_next/static/chunks/6630-aea1894fc5246cb6.js" defer=""></script><script src="/_next/static/chunks/4050-bb4a261118cec5b2.js" defer=""></script><script src="/_next/static/chunks/9258-27193b111e3fc5db.js" defer=""></script><script src="/_next/static/chunks/1455-7b4e70f9a3eb8cf3.js" defer=""></script><script src="/_next/static/chunks/3285-ccd514c330b3ac36.js" defer=""></script><script src="/_next/static/chunks/826-40e0202be1b8ff93.js" defer=""></script><script src="/_next/static/chunks/5059-99dba371dca17d8d.js" defer=""></script><script src="/_next/static/chunks/6102-e33a78c73dcb515b.js" defer=""></script><script src="/_next/static/chunks/3678-b21c5d16aab3d06d.js" defer=""></script><script src="/_next/static/chunks/pages/blog/category/%5Bcategory%5D-59d30cf30b5ebf3b.js" defer=""></script><script src="/_next/static/l7gGD9ObudbvEUgAqG1kj/_buildManifest.js" defer=""></script><script src="/_next/static/l7gGD9ObudbvEUgAqG1kj/_ssgManifest.js" defer=""></script><style id="__jsx-1646043261">html{font-family:'Suisse', 'Suisse Fallback'}</style></head><body><div id="__next"><noscript><img height="1" width="1" style="display:none" alt="" src="https://dc.ads.linkedin.com/collect/?pid=6365961&amp;fmt=gif"/></noscript><script src="https://js.navattic.com/embeds.js" async="" class="jsx-1646043261"></script><div class="min-h-screen bg-gray-50"><div class="pb-10"><header class="fixed inset-x-0 top-0 z-[60] py-2 border-b border-gray-200 dark:border-gray-700 bg-white/85 dark:bg-gray-800 backdrop-blur-md" data-headlessui-state=""><div class="px-4 lg:px-8"><div class="relative mx-auto max-w-2xl lg:max-w-[85rem]"><div class="z-10 relative flex items-center justify-between"><div class="relative flex flex-1 items-center gap-6"><a title="Home" data-headlessui-state="" href="/"><svg height="30px" viewBox="0 0 221 41" fill="currentColor" class="h-5 md:h-6"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g fill="currentColor" fill-rule="nonzero"><path d="M68.384 11.293l.148 1.971.03.77.019 1.055h.148c.296-.617.698-1.193 1.207-1.728a8.72 8.72 0 0 1 1.749-1.412A8.67 8.67 0 0 1 73.853 11a8.85 8.85 0 0 1 2.463-.341c1.511 0 2.808.252 3.892.755s1.987 1.176 2.709 2.02 1.256 1.834 1.601 2.969.517 2.353.517 3.651v14.312h-4.631V21.565a15.51 15.51 0 0 0-.222-2.677c-.148-.844-.419-1.59-.813-2.239s-.936-1.168-1.626-1.558-1.576-.584-2.66-.584c-1.839 0-3.342.69-4.508 2.069s-1.749 3.221-1.749 5.525v12.267h-4.631V16.259l-.049-2.385-.148-2.58h4.384zm37.045 8.129c0-1.72-.525-2.994-1.576-3.821s-2.447-1.241-4.187-1.241c-1.314 0-2.553.252-3.719.755s-2.143 1.144-2.931 1.923l-2.463-2.921c1.149-1.071 2.553-1.915 4.212-2.531s3.44-.925 5.345-.925c1.675 0 3.128.235 4.36.706s2.241 1.111 3.03 1.923a7.86 7.86 0 0 1 1.773 2.872c.394 1.103.591 2.288.591 3.554v10.076l.074 2.458c.049.86.14 1.566.271 2.118h-4.187a14.23 14.23 0 0 1-.394-3.31h-.148a8.93 8.93 0 0 1-3.227 2.872c-1.297.682-2.833 1.022-4.606 1.022-.92 0-1.88-.122-2.882-.365s-1.913-.641-2.734-1.193-1.503-1.282-2.044-2.191-.813-2.028-.813-3.359c0-1.752.476-3.14 1.429-4.162s2.2-1.801 3.744-2.337 3.284-.884 5.222-1.047l5.862-.243v-.633zm-1.133 3.943l-3.572.146c-1.232.097-2.348.292-3.35.584s-1.831.73-2.488 1.314-.985 1.363-.985 2.337c0 .682.14 1.249.419 1.704s.649.828 1.108 1.12a4.49 4.49 0 0 0 1.527.608c.558.114 1.133.17 1.724.17 2.168 0 3.834-.641 5-1.923s1.749-2.896 1.749-4.844v-1.217h-1.133zm22.316 11.001h-5.025l-9.508-23.074h5.123l6.848 18.157h.099l6.897-18.157h4.926l-9.36 23.074zm26.405-14.944c0-1.72-.525-2.994-1.576-3.821s-2.447-1.241-4.187-1.241c-1.314 0-2.553.252-3.719.755s-2.143 1.144-2.931 1.923l-2.463-2.921c1.149-1.071 2.553-1.915 4.212-2.531s3.44-.925 5.345-.925c1.675 0 3.128.235 4.36.706s2.241 1.111 3.03 1.923a7.86 7.86 0 0 1 1.773 2.872c.394 1.103.591 2.288.591 3.554v10.076l.074 2.458c.049.86.14 1.566.271 2.118h-4.187a14.23 14.23 0 0 1-.394-3.31h-.148a8.93 8.93 0 0 1-3.227 2.872c-1.297.682-2.833 1.022-4.606 1.022-.92 0-1.88-.122-2.882-.365s-1.913-.641-2.734-1.193-1.503-1.282-2.044-2.191-.813-2.028-.813-3.359c0-1.752.476-3.14 1.429-4.162s2.2-1.801 3.744-2.337 3.284-.884 5.222-1.047l5.862-.243v-.633zm-1.133 3.943l-3.572.146c-1.232.097-2.348.292-3.35.584s-1.831.73-2.488 1.314-.985 1.363-.985 2.337c0 .682.14 1.249.419 1.704s.649.828 1.108 1.12a4.49 4.49 0 0 0 1.527.608c.558.114 1.133.17 1.724.17 2.168 0 3.834-.641 5-1.923s1.749-2.896 1.749-4.844v-1.217h-1.133zm22.267-8.324h-6.207v12.024c0 1.395.263 2.393.788 2.994s1.363.901 2.512.901c.427 0 .887-.049 1.379-.146a5.32 5.32 0 0 0 1.33-.438l.148 3.748a11.25 11.25 0 0 1-1.847.462 12.57 12.57 0 0 1-2.094.17c-2.2 0-3.884-.6-5.049-1.801s-1.749-3.002-1.749-5.403v-12.51h-4.483v-3.748h4.483v-6.62h4.581v6.62h6.207v3.748zm13.498 0h-6.207v12.024c0 1.395.263 2.393.788 2.994s1.363.901 2.512.901c.427 0 .887-.049 1.379-.146a5.32 5.32 0 0 0 1.33-.438l.148 3.748a11.25 11.25 0 0 1-1.847.462 12.57 12.57 0 0 1-2.094.17c-2.2 0-3.884-.6-5.049-1.801s-1.749-3.002-1.749-5.403v-12.51h-4.483v-3.748h4.483v-6.62h4.581v6.62h6.207v3.748zm7.488 19.325h-4.631V11.293h4.631v23.074zm.788-31.398c0 .844-.304 1.541-.911 2.093s-1.338.828-2.192.828-1.576-.284-2.168-.852a2.76 2.76 0 0 1-.887-2.069c0-.844.296-1.55.887-2.118s1.314-.85 2.168-.85 1.585.284 2.192.852a2.78 2.78 0 0 1 .911 2.118zm21.676 14.166c-.493-.746-1.232-1.371-2.217-1.874s-2.036-.755-3.153-.755c-1.215 0-2.291.227-3.227.682s-1.732 1.063-2.389 1.825-1.158 1.647-1.503 2.653a9.69 9.69 0 0 0-.517 3.164 9.69 9.69 0 0 0 .517 3.164c.345 1.006.846 1.89 1.503 2.653s1.461 1.371 2.414 1.825 2.036.682 3.251.682c1.182 0 2.258-.227 3.227-.682s1.765-1.071 2.389-1.85L221 31.398c-.985 1.136-2.217 2.02-3.695 2.653s-3.153.949-5.025.949c-1.806 0-3.473-.292-5-.876s-2.849-1.404-3.966-2.458-1.995-2.328-2.636-3.821-.961-3.164-.961-5.014c0-1.817.312-3.472.936-4.965s1.494-2.775 2.611-3.846 2.438-1.898 3.966-2.483 3.177-.876 4.951-.876c1.642 0 3.276.325 4.902.974s2.915 1.59 3.867 2.823l-3.35 2.677zM14.614 33.38l-.944 1.548a11 11 0 0 1-10.137 5.247l-1.255-.089-2.166-.235c-.078-.111.395-2.16 1.42-6.147 5.227-2.321 9.588-2.43 13.081-.325zm23.478-9.783l-1.842 7.858c.002.062-.031.12-.085.15-10.419 5.766-23.317-6.584-33.741-.992-.111.06-.213.039-.217-.088l1.797-7.296c-.002-.063.031-.12.085-.15 10.419-5.766 23.696 6.777 33.632.367.097-.063.368.024.371.152zm2.454-10.624l-1.842 7.858c.002.062-.031.12-.085.15-10.419 5.766-23.317-6.584-33.741-.992-.111.06-.213.039-.217-.088l1.797-7.296c-.002-.063.031-.12.085-.15 10.419-5.766 23.696 6.777 33.632.367.097-.063.368.024.371.152zm2.035-9.923c.087.104-.483 2.276-1.711 6.518-4.952 2.735-9.26 3.207-12.924 1.415l1.019-1.906a11 11 0 0 1 8.879-5.782l2.665-.186c1.344-.084 2.035-.104 2.072-.059z"></path></g></g></svg></a></div><div class="hidden lg:block flex-1"><nav aria-label="Main" data-orientation="horizontal" dir="ltr" class="relative z-10 flex max-w-max flex-1 items-center justify-center"><div style="position:relative"><ul data-orientation="horizontal" class="group flex flex-1 list-none items-center justify-center gap-1" dir="ltr"><li><button id="radix-:Rj6m:-trigger-radix-:Rbj6m:" data-state="closed" aria-expanded="false" aria-controls="radix-:Rj6m:-content-radix-:Rbj6m:" class="group inline-flex dark:text-white w-max items-center justify-center rounded-lg h-8 text-sm font-medium transition-colors hover:bg-gray-100 hover:text-gray-900 focus:bg-gray-100 focus:text-gray-900 focus:outline-none disabled:pointer-events-none disabled:opacity-50 data-[active]:bg-gray-100 data-[state=open]:bg-gray-100 px-4 pr-3" data-radix-collection-item=""><span class="leading-none">Product</span><svg aria-hidden="true" class="inline shrink-0 self-center size-4 ml-1.5 h-3.5 w-3.5 transition duration-300 group-data-[state=open]:rotate-180"><use href="/icons/sprite.svg#chevron-down"></use></svg></button></li><li><button id="radix-:Rj6m:-trigger-radix-:Rjj6m:" data-state="closed" aria-expanded="false" aria-controls="radix-:Rj6m:-content-radix-:Rjj6m:" class="group inline-flex dark:text-white w-max items-center justify-center rounded-lg h-8 text-sm font-medium transition-colors hover:bg-gray-100 hover:text-gray-900 focus:bg-gray-100 focus:text-gray-900 focus:outline-none disabled:pointer-events-none disabled:opacity-50 data-[active]:bg-gray-100 data-[state=open]:bg-gray-100 px-4 pr-3" data-radix-collection-item=""><span class="leading-none">Customers</span><svg aria-hidden="true" class="inline shrink-0 self-center size-4 ml-1.5 h-3.5 w-3.5 transition duration-300 group-data-[state=open]:rotate-180"><use href="/icons/sprite.svg#chevron-down"></use></svg></button></li><li><a class="group inline-flex dark:text-white w-max items-center justify-center rounded-lg h-8 text-sm font-medium transition-colors hover:bg-gray-100 hover:text-gray-900 focus:bg-gray-100 focus:text-gray-900 focus:outline-none disabled:pointer-events-none disabled:opacity-50 data-[active]:bg-gray-100 data-[state=open]:bg-gray-100 px-4" data-radix-collection-item="" data-headlessui-state="" href="/pricing">Pricing</a></li><li><button id="radix-:Rj6m:-trigger-radix-:R13j6m:" data-state="closed" aria-expanded="false" aria-controls="radix-:Rj6m:-content-radix-:R13j6m:" class="group inline-flex dark:text-white w-max items-center justify-center rounded-lg h-8 text-sm font-medium transition-colors hover:bg-gray-100 hover:text-gray-900 focus:bg-gray-100 focus:text-gray-900 focus:outline-none disabled:pointer-events-none disabled:opacity-50 data-[active]:bg-gray-100 data-[state=open]:bg-gray-100 px-4 pr-3" data-radix-collection-item=""><span class="leading-none">Resources</span><svg aria-hidden="true" class="inline shrink-0 self-center size-4 ml-1.5 h-3.5 w-3.5 transition duration-300 group-data-[state=open]:rotate-180"><use href="/icons/sprite.svg#chevron-down"></use></svg></button></li><li><button id="radix-:Rj6m:-trigger-radix-:R1bj6m:" data-state="closed" aria-expanded="false" aria-controls="radix-:Rj6m:-content-radix-:R1bj6m:" class="group inline-flex dark:text-white w-max items-center justify-center rounded-lg h-8 text-sm font-medium transition-colors hover:bg-gray-100 hover:text-gray-900 focus:bg-gray-100 focus:text-gray-900 focus:outline-none disabled:pointer-events-none disabled:opacity-50 data-[active]:bg-gray-100 data-[state=open]:bg-gray-100 px-4 pr-3" data-radix-collection-item=""><span class="leading-none">Company</span><svg aria-hidden="true" class="inline shrink-0 self-center size-4 ml-1.5 h-3.5 w-3.5 transition duration-300 group-data-[state=open]:rotate-180"><use href="/icons/sprite.svg#chevron-down"></use></svg></button></li></ul></div><div class="absolute left-0 translate-x-[var(--radix-navigation-menu-item-active-left)] top-full flex justify-center"></div></nav></div><div class="flex-1 items-center"><div class="hidden lg:block justify-self-end"><div class="items-center pl-4 space-x-3 lg:flex"><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none border-transparent bg-transparent text-gray-600 h-8 rounded-lg text-sm gap-x-1.5 px-3 hover:text-gray-900 hover:border-gray-200 hover:bg-gray-100 active:text-gray-900 data-[active=true]:text-gray-900 active:border-gray-100 data-[active=true]:border-gray-100 active:bg-gray-200 data-[active=true]:bg-gray-200 active:shadow-ghost-button-active data-[active=true]:shadow-ghost-button-active focus-visible:text-gray-900 focus-visible:shadow-gray-focus focus-visible:bg-gray-100 dark:text-white dark:hover:bg-transparent dark:hover:border-transparent" data-headlessui-state="" href="https://app.navattic.com/auth/login">Login</a><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-8 rounded-lg text-sm gap-x-1.5 px-3 border-gray-300 shadow-button-elevated text-gray-700 hover:bg-gray-50 hover:text-gray-900 dark:bg-white/10 dark:border-gray-600 dark:text-white active:text-gray-900 data-[active=true]:text-gray-900 active:shadow-button-shallow-inset-indented data-[active=true]:shadow-button-shallow-inset-indented focus-visible:shadow-gray-focus focus-visible:text-gray-900" data-headlessui-state="" href="https://app.navattic.com/auth/sign-up">Try for free</a><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none text-white h-8 rounded-lg text-sm gap-x-1.5 px-3 border-gray-900 bg-gray-800 shadow-solid-gray-button-default hover:bg-gray-700 dark:bg-white dark:text-gray-950 dark:border-gray-950 active:shadow-solid-button-active data-[active=true]:shadow-solid-button-active focus-visible:shadow-solid-button-gray-focus" data-headlessui-state="" href="/get-demo">Book a demo</a></div></div><div class="lg:hidden justify-self-end justify-end items-center flex gap-x-3"><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-8 rounded-lg text-sm gap-x-1.5 px-3 border-gray-300 shadow-button-elevated text-gray-700 hover:bg-gray-50 hover:text-gray-900 dark:bg-white/10 dark:border-gray-600 dark:text-white active:text-gray-900 data-[active=true]:text-gray-900 active:shadow-button-shallow-inset-indented data-[active=true]:shadow-button-shallow-inset-indented focus-visible:shadow-gray-focus focus-visible:text-gray-900" data-headlessui-state="" href="/get-demo">Book a demo</a><button class="flex p-1.5 items-center justify-center rounded-lg data-[hover]:bg-gray-100 border border-transparent hover:border-gray-200 lg:hidden transition" aria-label="Open navigation" id="headlessui-disclosure-button-:Rar6m:" type="button" aria-expanded="false" data-headlessui-state=""><svg class="inline shrink-0 self-center size-4"><use href="/icons/sprite.svg#menu"></use></svg></button></div></div></div></div></div></header></div><main class="overflow-x-clip relative -mt-[80px] pt-[80px]"><div class="max-w-6xl mx-auto px-4 lg:px-8"><div class="relative mx-auto max-w-2xl lg:max-w-[85rem]"><div class="mb-20"><div class="flex sm:flex-row flex-col items-start justify-start gap-4 sm:justify-between w-full mb-8 md:mb-10 pt-5 sm:pt-10 px-4 md:px-6"><div class="w-full relative z-10 flex-1 flex justify-start items-start flex-col lg:flex-row"><div class="h-full w-full border-none sm:border-b border-gray-200 flex items-center"><div class="xl:hidden max-w-[400px] h-8"><label for="current-tab" class="sr-only">Select a category</label><div class="relative"><select id="current-tab" name="current-tab" class="flex items-center bg-white border border-gray-200 text-gray-800 w-full pl-3 pr-10 h-8 text-sm focus:border-gray-300 focus:outline-none rounded-lg appearance-none leading-none"><option value="/blog">All Posts</option><option value="/blog/category/growth-marketing">Growth + Conversions</option><option value="/blog/category/sales-enablement">Sales Enablement</option><option value="/blog/category/best-practices">Best Practices</option><option value="/blog/category/features">Features + Integrations </option><option value="/blog/category/customers">Customer Interviews </option><option value="/blog/category/company" selected="">Company Insights</option></select><div class="pointer-events-none absolute inset-y-0 right-0 flex items-center pr-2"><svg class="inline shrink-0 self-center size-4 text-gray-500"><use href="/icons/sprite.svg#chevron-down"></use></svg></div></div></div><div class="hidden xl:block"><nav class="-mb-[2px] flex flex-wrap gap-2"><a class="bg-white border rounded-lg whitespace-nowrap py-1 px-2 font-normal text-sm focus:outline-none" href="/blog">All Posts</a><a class="bg-white border rounded-lg whitespace-nowrap py-1 px-2 font-normal text-sm focus:outline-none" href="/blog/category/growth-marketing">Growth + Conversions</a><a class="bg-white border rounded-lg whitespace-nowrap py-1 px-2 font-normal text-sm focus:outline-none" href="/blog/category/sales-enablement">Sales Enablement</a><a class="bg-white border rounded-lg whitespace-nowrap py-1 px-2 font-normal text-sm focus:outline-none" href="/blog/category/best-practices">Best Practices</a><a class="bg-white border rounded-lg whitespace-nowrap py-1 px-2 font-normal text-sm focus:outline-none" href="/blog/category/features">Features + Integrations </a><a class="bg-white border rounded-lg whitespace-nowrap py-1 px-2 font-normal text-sm focus:outline-none" href="/blog/category/customers">Customer Interviews </a><a class="border-blue-500 bg-white border rounded-lg whitespace-nowrap py-1 px-2 font-normal text-sm focus:outline-none" aria-current="page" href="/blog/category/company">Company Insights</a></nav></div></div></div><div class="flex items-center w-auto ml-0 sm:ml-3"><div class="lg:mb-0 bg-white overflow-hidden relative rounded-lg flex items-center w-[200px] border border-gray-200 focus-within:border-gray-300"><div class="pointer-events-none absolute inset-y-0 left-2 flex items-center pr-3"><svg class="inline shrink-0 self-center size-4 text-gray-400"><use href="/icons/sprite.svg#search"></use></svg></div><form><input type="text" name="search" id="search" class="block w-full py-2 h-8 pl-8 text-sm text-gray-800 border-0 placeholder:text-gray-400 focus:outline-none" placeholder="Search" value=""/></form></div></div></div></div><div class="relative"><div class="mt-20"><div class="gap-px border bg-gray-200/80 relative grid h-full border-gray-200/80 grid-rows-[repeat(var(--grid-rows),minmax(0,1fr))] sm:grid-rows-[repeat(var(--grid-rows-sm),minmax(0,1fr))] md:grid-rows-[repeat(var(--grid-rows-md),minmax(0,1fr))] lg:grid-rows-[repeat(var(--grid-rows-lg),minmax(0,1fr))] grid-cols-[repeat(var(--grid-cols),minmax(0,1fr))] sm:grid-cols-[repeat(var(--grid-cols-sm),minmax(0,1fr))] md:grid-cols-[repeat(var(--grid-cols-md),minmax(0,1fr))] lg:grid-cols-[repeat(var(--grid-cols-lg),minmax(0,1fr))]" style="--grid-rows:1;--grid-rows-sm:1;--grid-rows-md:1;--grid-rows-lg:1;--grid-cols:1;--grid-cols-sm:1;--grid-cols-md:1;--grid-cols-lg:2"><div class="group/item relative lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white transition-all duration-200 hover:bg-white group p-12 !pb-10" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><a href="/blog/buyer-first-website-review-demio"><div class="flex flex-col justify-between h-full"><div class="group flex flex-col gap-4 max-w-[90%]"><div class="inline-flex w-fit items-center text-center font-regular whitespace-nowrap overflow-hidden shrink-0 border-[0.5px] h-4 text-[12px] gap-0.5 px-1.5 rounded-md bg-blue-50 border-blue-200 text-blue-800 [box-shadow:0px_-1px_1px_0px_hsla(226,88%,22%,0.14)_inset,0px_1px_2px_0px_hsla(204,100%,98%,0.5)_inset]" id="f697f274-1b97-46fa-b190-3475f85cd443"><span class="flex items-center truncate">Company Insights</span></div><h3 class="text-xl text-balance font-medium">Buyer First Website Review: Demio with Ramli John</h3><p class="relative text-balance text-gray-500 text-base">Highlights from our Buyer-First Bites Website Review with Ramli reviewing one of our customers, Demio, who is in the top 1% for interactive demo performance.</p><button class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-7 rounded-lg text-sm gap-x-1.5 px-2.5 mb-16 mt-2" type="button" data-headlessui-state="">Read more<svg class="inline shrink-0 self-center size-4 ml-1"><use href="/icons/sprite.svg#arrow-right"></use></svg></button></div><div class="flex flex-col gap-1 mt-auto"><div class="flex items-center justify-between"><div class="text-gray-400 text-sm font-normal">5<!-- --> min read</div><div class="text-gray-400 text-sm self-end"><div class="flex font-normal"><time class="block" dateTime="2025-01-10T13:51:00.000Z">Jan 10, 2025</time></div></div></div></div></div></a><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -left-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -right-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg></div><div class="group/item relative lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white transition-all duration-200 hover:bg-white group p-12 !pb-10" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><a href="/blog/interactive-demos-in-onboarding-email-drips"><div class="flex flex-col justify-between h-full"><div class="group flex flex-col gap-4 max-w-[90%]"><div class="inline-flex w-fit items-center text-center font-regular whitespace-nowrap overflow-hidden shrink-0 border-[0.5px] h-4 text-[12px] gap-0.5 px-1.5 rounded-md bg-blue-50 border-blue-200 text-blue-800 [box-shadow:0px_-1px_1px_0px_hsla(226,88%,22%,0.14)_inset,0px_1px_2px_0px_hsla(204,100%,98%,0.5)_inset]" id="f697f274-1b97-46fa-b190-3475f85cd443"><span class="flex items-center truncate">Company Insights</span></div><h3 class="text-xl text-balance font-medium">Employee Spotlights: How our Growth Team Uses Interactive Demos in Onboarding Drips to Activate Users</h3><p class="relative text-balance text-gray-500 text-base">Learn how Navattic鈥檚 Growth Marketing Manager Raman Khanna uses interactive demos in email drips to freemium users for onboarding, upsell, and reactivation campaigns. </p><button class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-7 rounded-lg text-sm gap-x-1.5 px-2.5 mb-16 mt-2" type="button" data-headlessui-state="">Read more<svg class="inline shrink-0 self-center size-4 ml-1"><use href="/icons/sprite.svg#arrow-right"></use></svg></button></div><div class="flex flex-col gap-1 mt-auto"><div class="flex items-center justify-between"><div class="text-gray-400 text-sm font-normal">7<!-- --> min read</div><div class="text-gray-400 text-sm self-end"><div class="flex font-normal"><time class="block" dateTime="2024-12-10T03:04:00.000Z">Dec 10, 2024</time></div></div></div></div></div></a><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -left-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -right-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg></div><div class="group/item relative lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white transition-all duration-200 hover:bg-white group p-12 !pb-10" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><a href="/blog/buyer-first-website-review-appcues"><div class="flex flex-col justify-between h-full"><div class="group flex flex-col gap-4 max-w-[90%]"><div class="inline-flex w-fit items-center text-center font-regular whitespace-nowrap overflow-hidden shrink-0 border-[0.5px] h-4 text-[12px] gap-0.5 px-1.5 rounded-md bg-blue-50 border-blue-200 text-blue-800 [box-shadow:0px_-1px_1px_0px_hsla(226,88%,22%,0.14)_inset,0px_1px_2px_0px_hsla(204,100%,98%,0.5)_inset]" id="f697f274-1b97-46fa-b190-3475f85cd443"><span class="flex items-center truncate">Company Insights</span></div><h3 class="text-xl text-balance font-medium">Buyer First Website Review: Appcues with Anezka Pavlovic</h3><p class="relative text-balance text-gray-500 text-base">Highlights from our Buyer-First Bites Website Review with Anezka Pavlovic reviewing the website, Appcues for its buyer-first best practices. </p><button class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-7 rounded-lg text-sm gap-x-1.5 px-2.5 mb-16 mt-2" type="button" data-headlessui-state="">Read more<svg class="inline shrink-0 self-center size-4 ml-1"><use href="/icons/sprite.svg#arrow-right"></use></svg></button></div><div class="flex flex-col gap-1 mt-auto"><div class="flex items-center justify-between"><div class="text-gray-400 text-sm font-normal">5<!-- --> min read</div><div class="text-gray-400 text-sm self-end"><div class="flex font-normal"><time class="block" dateTime="2024-12-06T02:59:00.000Z">Dec 6, 2024</time></div></div></div></div></div></a><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -left-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -right-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg></div><div class="group/item relative lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white transition-all duration-200 hover:bg-white group p-12 !pb-10" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><a href="/blog/buyer-first-website-review-riverside"><div class="flex flex-col justify-between h-full"><div class="group flex flex-col gap-4 max-w-[90%]"><div class="inline-flex w-fit items-center text-center font-regular whitespace-nowrap overflow-hidden shrink-0 border-[0.5px] h-4 text-[12px] gap-0.5 px-1.5 rounded-md bg-blue-50 border-blue-200 text-blue-800 [box-shadow:0px_-1px_1px_0px_hsla(226,88%,22%,0.14)_inset,0px_1px_2px_0px_hsla(204,100%,98%,0.5)_inset]" id="f697f274-1b97-46fa-b190-3475f85cd443"><span class="flex items-center truncate">Company Insights</span></div><h3 class="text-xl text-balance font-medium">Buyer First Website Review: Riverside with Anna Furmanov</h3><p class="relative text-balance text-gray-500 text-base">Highlights from our Buyer-First Bites Website Review with Anna Furmanov reviewing the website, Riverside for its buyer-first best practices. </p><button class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-7 rounded-lg text-sm gap-x-1.5 px-2.5 mb-16 mt-2" type="button" data-headlessui-state="">Read more<svg class="inline shrink-0 self-center size-4 ml-1"><use href="/icons/sprite.svg#arrow-right"></use></svg></button></div><div class="flex flex-col gap-1 mt-auto"><div class="flex items-center justify-between"><div class="text-gray-400 text-sm font-normal">4<!-- --> min read</div><div class="text-gray-400 text-sm self-end"><div class="flex font-normal"><time class="block" dateTime="2024-11-08T13:08:00.000Z">Nov 8, 2024</time></div></div></div></div></div></a><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -left-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -right-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg></div><div class="group/item relative lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white transition-all duration-200 hover:bg-white group p-12 !pb-10" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><a href="/blog/buyer-first-website-trainual"><div class="flex flex-col justify-between h-full"><div class="group flex flex-col gap-4 max-w-[90%]"><div class="inline-flex w-fit items-center text-center font-regular whitespace-nowrap overflow-hidden shrink-0 border-[0.5px] h-4 text-[12px] gap-0.5 px-1.5 rounded-md bg-blue-50 border-blue-200 text-blue-800 [box-shadow:0px_-1px_1px_0px_hsla(226,88%,22%,0.14)_inset,0px_1px_2px_0px_hsla(204,100%,98%,0.5)_inset]" id="f697f274-1b97-46fa-b190-3475f85cd443"><span class="flex items-center truncate">Company Insights</span></div><h3 class="text-xl text-balance font-medium">Buyer-First Website Review: Trainual with Erin Balsa</h3><p class="relative text-balance text-gray-500 text-base">Highlights from our Buyer-First Bites Website Review with Erin Balsa reviewing the website, Trainual for its buyer-first best practices. </p><button class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-7 rounded-lg text-sm gap-x-1.5 px-2.5 mb-16 mt-2" type="button" data-headlessui-state="">Read more<svg class="inline shrink-0 self-center size-4 ml-1"><use href="/icons/sprite.svg#arrow-right"></use></svg></button></div><div class="flex flex-col gap-1 mt-auto"><div class="flex items-center justify-between"><div class="text-gray-400 text-sm font-normal">4<!-- --> min read</div><div class="text-gray-400 text-sm self-end"><div class="flex font-normal"><time class="block" dateTime="2024-10-10T01:35:28.150Z">Oct 10, 2024</time></div></div></div></div></div></a><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -left-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -right-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg></div><div class="group/item relative lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white transition-all duration-200 hover:bg-white group p-12 !pb-10" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><a href="/blog/freemium-plan-navattic"><div class="flex flex-col justify-between h-full"><div class="group flex flex-col gap-4 max-w-[90%]"><div class="inline-flex w-fit items-center text-center font-regular whitespace-nowrap overflow-hidden shrink-0 border-[0.5px] h-4 text-[12px] gap-0.5 px-1.5 rounded-md bg-blue-50 border-blue-200 text-blue-800 [box-shadow:0px_-1px_1px_0px_hsla(226,88%,22%,0.14)_inset,0px_1px_2px_0px_hsla(204,100%,98%,0.5)_inset]" id="f697f274-1b97-46fa-b190-3475f85cd443"><span class="flex items-center truncate">Company Insights</span></div><h3 class="text-xl text-balance font-medium">Why we are Introducing a Freemium Plan at Navattic </h3><p class="relative text-balance text-gray-500 text-base">Our internal decision-making process behind why we decided now was the right time to introduce our Freemium Starter Plan at Navattic. </p><button class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-7 rounded-lg text-sm gap-x-1.5 px-2.5 mb-16 mt-2" type="button" data-headlessui-state="">Read more<svg class="inline shrink-0 self-center size-4 ml-1"><use href="/icons/sprite.svg#arrow-right"></use></svg></button></div><div class="flex flex-col gap-1 mt-auto"><div class="flex items-center justify-between"><div class="text-gray-400 text-sm font-normal">6<!-- --> min read</div><div class="text-gray-400 text-sm self-end"><div class="flex font-normal"><time class="block" dateTime="2024-09-23T16:17:00.000Z">Sep 23, 2024</time></div></div></div></div></div></a><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -left-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -right-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg></div><div class="group/item relative lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white transition-all duration-200 hover:bg-white group p-12 !pb-10" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><a href="/blog/buyer-first-bites-basecamp"><div class="flex flex-col justify-between h-full"><div class="group flex flex-col gap-4 max-w-[90%]"><div class="inline-flex w-fit items-center text-center font-regular whitespace-nowrap overflow-hidden shrink-0 border-[0.5px] h-4 text-[12px] gap-0.5 px-1.5 rounded-md bg-blue-50 border-blue-200 text-blue-800 [box-shadow:0px_-1px_1px_0px_hsla(226,88%,22%,0.14)_inset,0px_1px_2px_0px_hsla(204,100%,98%,0.5)_inset]" id="f697f274-1b97-46fa-b190-3475f85cd443"><span class="flex items-center truncate">Company Insights</span></div><h3 class="text-xl text-balance font-medium">Buyer-First Website Reviews: Basecamp with Jason Oakley</h3><p class="relative text-balance text-gray-500 text-base">Highlights from our Buyer-First Bites Pop-Up with Jason Oakley reviewing the website, Basecamp for its buyer-first best practices. </p><button class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-7 rounded-lg text-sm gap-x-1.5 px-2.5 mb-16 mt-2" type="button" data-headlessui-state="">Read more<svg class="inline shrink-0 self-center size-4 ml-1"><use href="/icons/sprite.svg#arrow-right"></use></svg></button></div><div class="flex flex-col gap-1 mt-auto"><div class="flex items-center justify-between"><div class="text-gray-400 text-sm font-normal">6<!-- --> min read</div><div class="text-gray-400 text-sm self-end"><div class="flex font-normal"><time class="block" dateTime="2024-09-18T00:56:11.126Z">Sep 18, 2024</time></div></div></div></div></div></a><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -left-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -right-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg></div><div class="group/item relative lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white transition-all duration-200 hover:bg-white group p-12 !pb-10" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><a href="/blog/buyer-first-bites-smartpass"><div class="flex flex-col justify-between h-full"><div class="group flex flex-col gap-4 max-w-[90%]"><div class="inline-flex w-fit items-center text-center font-regular whitespace-nowrap overflow-hidden shrink-0 border-[0.5px] h-4 text-[12px] gap-0.5 px-1.5 rounded-md bg-blue-50 border-blue-200 text-blue-800 [box-shadow:0px_-1px_1px_0px_hsla(226,88%,22%,0.14)_inset,0px_1px_2px_0px_hsla(204,100%,98%,0.5)_inset]" id="f697f274-1b97-46fa-b190-3475f85cd443"><span class="flex items-center truncate">Company Insights</span></div><h3 class="text-xl text-balance font-medium">Buyer-First Website Reviews: SmartPass with Corrina Owens</h3><p class="relative text-balance text-gray-500 text-base">Highlights from our Buyer-First Bites Pop-Up with Corrina Owens reviewing the edtech website, SmartPass for its buyer-first best practices. </p><button class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-7 rounded-lg text-sm gap-x-1.5 px-2.5 mb-16 mt-2" type="button" data-headlessui-state="">Read more<svg class="inline shrink-0 self-center size-4 ml-1"><use href="/icons/sprite.svg#arrow-right"></use></svg></button></div><div class="flex flex-col gap-1 mt-auto"><div class="flex items-center justify-between"><div class="text-gray-400 text-sm font-normal">5<!-- --> min read</div><div class="text-gray-400 text-sm self-end"><div class="flex font-normal"><time class="block" dateTime="2024-08-06T02:11:00.000Z">Aug 6, 2024</time></div></div></div></div></div></a><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -left-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -right-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg></div><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -top-[80px] -left-[1px]"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -top-[40px] -left-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -top-[80px] -right-[1px]"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -top-[40px] -right-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[80px] -left-[1px]"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -left-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[80px] -right-[1px]"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -right-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg></div><div class="flex justify-center mt-12"><button class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-10 rounded-[10px] text-md gap-x-2 px-3.5" type="button" data-headlessui-state="">Load more</button></div></div></div></div></div><div class="relative size-full bg-gray-50"><div class="z-10 relative pb-16 pt-20 text-center sm:py-24"><div class="px-4 lg:px-8"><div class="relative mx-auto max-w-2xl lg:max-w-[85rem]"><div class="gap-px border bg-gray-200/80 relative grid h-full border-gray-200/80 grid-rows-[repeat(var(--grid-rows),minmax(0,1fr))] sm:grid-rows-[repeat(var(--grid-rows-sm),minmax(0,1fr))] md:grid-rows-[repeat(var(--grid-rows-md),minmax(0,1fr))] lg:grid-rows-[repeat(var(--grid-rows-lg),minmax(0,1fr))] grid-cols-[repeat(var(--grid-cols),minmax(0,1fr))] sm:grid-cols-[repeat(var(--grid-cols-sm),minmax(0,1fr))] md:grid-cols-[repeat(var(--grid-cols-md),minmax(0,1fr))] lg:grid-cols-[repeat(var(--grid-cols-lg),minmax(0,1fr))]" style="--grid-rows:1;--grid-rows-sm:1;--grid-rows-md:1;--grid-rows-lg:1;--grid-cols:1;--grid-cols-sm:1;--grid-cols-md:1;--grid-cols-lg:1"><div class="group/item relative p-8 lg:p-12 row-[var(--grid-row)] sm:row-[var(--grid-row-sm)] md:row-[var(--grid-row-md)] lg:row-[var(--grid-row-lg)] col-[var(--grid-col)] sm:col-[var(--grid-col-sm)] md:col-[var(--grid-col-md)] lg:col-[var(--grid-col-lg)] bg-white/90 flex flex-col items-center" style="--grid-row:auto;--grid-row-sm:auto;--grid-row-md:auto;--grid-row-lg:auto;--grid-col:auto;--grid-col-sm:auto;--grid-col-md:auto;--grid-col-lg:auto"><hgroup class="flex flex-col items-center"><h3 class="mt-6 text-gray-900 text-4xl">Build demos<br/>that<span class="text-gray-600"> delight.</span></h3></hgroup><div class="mt-8 mb-4 flex justify-center gap-3"><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none text-white h-10 rounded-[10px] text-md gap-x-2 px-3.5 border-gray-900 bg-gray-800 shadow-solid-gray-button-default hover:bg-gray-700 dark:bg-white dark:text-gray-950 dark:border-gray-950 active:shadow-solid-button-active data-[active=true]:shadow-solid-button-active focus-visible:shadow-solid-button-gray-focus" data-headlessui-state="" href="https://app.navattic.com/auth/sign-up">Try for free</a><a class="relative flex items-center justify-center whitespace-nowrap transition-all border outline-none focus-visible:outline-none group w-fit disabled:opacity-50 disabled:cursor-not-allowed font-medium leading-none bg-white h-10 rounded-[10px] text-md gap-x-2 px-3.5 border-gray-300 shadow-button-elevated text-gray-700 hover:bg-gray-50 hover:text-gray-900 dark:bg-white/10 dark:border-gray-600 dark:text-white active:text-gray-900 data-[active=true]:text-gray-900 active:shadow-button-shallow-inset-indented data-[active=true]:shadow-button-shallow-inset-indented focus-visible:shadow-gray-focus focus-visible:text-gray-900" data-headlessui-state="" href="/get-demo">Book a demo</a></div><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -top-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -left-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg><svg viewBox="0 0 15 15" aria-hidden="true" vector-effect="non-scaling-stroke" class="absolute size-[15px] p-1 fill-gray-400 z-10 opacity-60 -bottom-2 -right-2"><path d="M8.5 0H6.5V6.5H0V8.5H6.5V15H8.5V8.5H15V6.5H8.5V0Z"></path></svg></div><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -top-[40px] -right-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -top-[40px] -left-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -right-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[40px] -left-[40px] rotate-90"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -top-[80px] -right-[1px]"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -top-[80px] -left-[1px]"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[80px] -left-[1px]"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg><svg width="1px" height="80" viewBox="0 0 1 120" class="absolute text-gray-300/80 -bottom-[80px] -right-[1px]"><path d="M0.5 0V120" stroke="currentColor" stroke-dasharray="5 5"></path></svg></div></div></div></div></div></main></div><footer><div class="px-4 lg:px-8"><div class="relative mx-auto max-w-2xl lg:max-w-[85rem]"><div class="flex items-center justify-between py-10"><svg height="30px" viewBox="0 0 221 41" fill="currentColor" class="h-5"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd"><g fill="currentColor" fill-rule="nonzero"><path d="M68.384 11.293l.148 1.971.03.77.019 1.055h.148c.296-.617.698-1.193 1.207-1.728a8.72 8.72 0 0 1 1.749-1.412A8.67 8.67 0 0 1 73.853 11a8.85 8.85 0 0 1 2.463-.341c1.511 0 2.808.252 3.892.755s1.987 1.176 2.709 2.02 1.256 1.834 1.601 2.969.517 2.353.517 3.651v14.312h-4.631V21.565a15.51 15.51 0 0 0-.222-2.677c-.148-.844-.419-1.59-.813-2.239s-.936-1.168-1.626-1.558-1.576-.584-2.66-.584c-1.839 0-3.342.69-4.508 2.069s-1.749 3.221-1.749 5.525v12.267h-4.631V16.259l-.049-2.385-.148-2.58h4.384zm37.045 8.129c0-1.72-.525-2.994-1.576-3.821s-2.447-1.241-4.187-1.241c-1.314 0-2.553.252-3.719.755s-2.143 1.144-2.931 1.923l-2.463-2.921c1.149-1.071 2.553-1.915 4.212-2.531s3.44-.925 5.345-.925c1.675 0 3.128.235 4.36.706s2.241 1.111 3.03 1.923a7.86 7.86 0 0 1 1.773 2.872c.394 1.103.591 2.288.591 3.554v10.076l.074 2.458c.049.86.14 1.566.271 2.118h-4.187a14.23 14.23 0 0 1-.394-3.31h-.148a8.93 8.93 0 0 1-3.227 2.872c-1.297.682-2.833 1.022-4.606 1.022-.92 0-1.88-.122-2.882-.365s-1.913-.641-2.734-1.193-1.503-1.282-2.044-2.191-.813-2.028-.813-3.359c0-1.752.476-3.14 1.429-4.162s2.2-1.801 3.744-2.337 3.284-.884 5.222-1.047l5.862-.243v-.633zm-1.133 3.943l-3.572.146c-1.232.097-2.348.292-3.35.584s-1.831.73-2.488 1.314-.985 1.363-.985 2.337c0 .682.14 1.249.419 1.704s.649.828 1.108 1.12a4.49 4.49 0 0 0 1.527.608c.558.114 1.133.17 1.724.17 2.168 0 3.834-.641 5-1.923s1.749-2.896 1.749-4.844v-1.217h-1.133zm22.316 11.001h-5.025l-9.508-23.074h5.123l6.848 18.157h.099l6.897-18.157h4.926l-9.36 23.074zm26.405-14.944c0-1.72-.525-2.994-1.576-3.821s-2.447-1.241-4.187-1.241c-1.314 0-2.553.252-3.719.755s-2.143 1.144-2.931 1.923l-2.463-2.921c1.149-1.071 2.553-1.915 4.212-2.531s3.44-.925 5.345-.925c1.675 0 3.128.235 4.36.706s2.241 1.111 3.03 1.923a7.86 7.86 0 0 1 1.773 2.872c.394 1.103.591 2.288.591 3.554v10.076l.074 2.458c.049.86.14 1.566.271 2.118h-4.187a14.23 14.23 0 0 1-.394-3.31h-.148a8.93 8.93 0 0 1-3.227 2.872c-1.297.682-2.833 1.022-4.606 1.022-.92 0-1.88-.122-2.882-.365s-1.913-.641-2.734-1.193-1.503-1.282-2.044-2.191-.813-2.028-.813-3.359c0-1.752.476-3.14 1.429-4.162s2.2-1.801 3.744-2.337 3.284-.884 5.222-1.047l5.862-.243v-.633zm-1.133 3.943l-3.572.146c-1.232.097-2.348.292-3.35.584s-1.831.73-2.488 1.314-.985 1.363-.985 2.337c0 .682.14 1.249.419 1.704s.649.828 1.108 1.12a4.49 4.49 0 0 0 1.527.608c.558.114 1.133.17 1.724.17 2.168 0 3.834-.641 5-1.923s1.749-2.896 1.749-4.844v-1.217h-1.133zm22.267-8.324h-6.207v12.024c0 1.395.263 2.393.788 2.994s1.363.901 2.512.901c.427 0 .887-.049 1.379-.146a5.32 5.32 0 0 0 1.33-.438l.148 3.748a11.25 11.25 0 0 1-1.847.462 12.57 12.57 0 0 1-2.094.17c-2.2 0-3.884-.6-5.049-1.801s-1.749-3.002-1.749-5.403v-12.51h-4.483v-3.748h4.483v-6.62h4.581v6.62h6.207v3.748zm13.498 0h-6.207v12.024c0 1.395.263 2.393.788 2.994s1.363.901 2.512.901c.427 0 .887-.049 1.379-.146a5.32 5.32 0 0 0 1.33-.438l.148 3.748a11.25 11.25 0 0 1-1.847.462 12.57 12.57 0 0 1-2.094.17c-2.2 0-3.884-.6-5.049-1.801s-1.749-3.002-1.749-5.403v-12.51h-4.483v-3.748h4.483v-6.62h4.581v6.62h6.207v3.748zm7.488 19.325h-4.631V11.293h4.631v23.074zm.788-31.398c0 .844-.304 1.541-.911 2.093s-1.338.828-2.192.828-1.576-.284-2.168-.852a2.76 2.76 0 0 1-.887-2.069c0-.844.296-1.55.887-2.118s1.314-.85 2.168-.85 1.585.284 2.192.852a2.78 2.78 0 0 1 .911 2.118zm21.676 14.166c-.493-.746-1.232-1.371-2.217-1.874s-2.036-.755-3.153-.755c-1.215 0-2.291.227-3.227.682s-1.732 1.063-2.389 1.825-1.158 1.647-1.503 2.653a9.69 9.69 0 0 0-.517 3.164 9.69 9.69 0 0 0 .517 3.164c.345 1.006.846 1.89 1.503 2.653s1.461 1.371 2.414 1.825 2.036.682 3.251.682c1.182 0 2.258-.227 3.227-.682s1.765-1.071 2.389-1.85L221 31.398c-.985 1.136-2.217 2.02-3.695 2.653s-3.153.949-5.025.949c-1.806 0-3.473-.292-5-.876s-2.849-1.404-3.966-2.458-1.995-2.328-2.636-3.821-.961-3.164-.961-5.014c0-1.817.312-3.472.936-4.965s1.494-2.775 2.611-3.846 2.438-1.898 3.966-2.483 3.177-.876 4.951-.876c1.642 0 3.276.325 4.902.974s2.915 1.59 3.867 2.823l-3.35 2.677zM14.614 33.38l-.944 1.548a11 11 0 0 1-10.137 5.247l-1.255-.089-2.166-.235c-.078-.111.395-2.16 1.42-6.147 5.227-2.321 9.588-2.43 13.081-.325zm23.478-9.783l-1.842 7.858c.002.062-.031.12-.085.15-10.419 5.766-23.317-6.584-33.741-.992-.111.06-.213.039-.217-.088l1.797-7.296c-.002-.063.031-.12.085-.15 10.419-5.766 23.696 6.777 33.632.367.097-.063.368.024.371.152zm2.454-10.624l-1.842 7.858c.002.062-.031.12-.085.15-10.419 5.766-23.317-6.584-33.741-.992-.111.06-.213.039-.217-.088l1.797-7.296c-.002-.063.031-.12.085-.15 10.419-5.766 23.696 6.777 33.632.367.097-.063.368.024.371.152zm2.035-9.923c.087.104-.483 2.276-1.711 6.518-4.952 2.735-9.26 3.207-12.924 1.415l1.019-1.906a11 11 0 0 1 8.879-5.782l2.665-.186c1.344-.084 2.035-.104 2.072-.059z"></path></g></g></svg><div class="text-gray-500 text-sm hidden md:block">Make buying easier with interactive demos</div></div><div class="border-t border-gray-100 relative pb-10"><div class="grid grid-cols-2 gap-y-10 pb-6 lg:grid-cols-6 lg:gap-8"><div class="col-span-2 grid grid-cols-2 gap-x-8 gap-y-12 lg:col-span-4 lg:grid-cols-subgrid pt-6"><div><h3 class="text-xs font-medium text-gray-400 uppercase">Product</h3><ul class="mt-6 space-y-4 text-md/6"><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="/product/product-demos">Product demos</a></li><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="/product/playbooks">Playbooks</a></li><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="/product/integrations">Integrations</a></li></ul></div><div><h3 class="text-xs font-medium text-gray-400 uppercase">Customers</h3><ul class="mt-6 space-y-4 text-md/6"><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="/customer/highlights">Highlights</a></li><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="/customer/showcase">Showcase</a></li></ul></div><div><h3 class="text-xs font-medium text-gray-400 uppercase">Company</h3><ul class="mt-6 space-y-4 text-md/6"><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="/company/careers">Careers</a></li><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="/company/contact">Contact</a></li><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="/company/security">Security</a></li></ul></div><div><h3 class="text-xs font-medium text-gray-400 uppercase">Resources</h3><ul class="mt-6 space-y-4 text-md/6"><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="/blog">Blog</a></li><li><a target="_blank" class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="https://listen.casted.us/public/174/Revenue-on-the-Rocks-e2c6af77">Podcast</a></li><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="/offer/newsletter">Buyer First Bites Newsletter</a></li><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="/demo-consultants">Demo Consultants</a></li><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="/report/state-of-the-interactive-product-demo-2024">State of Interactive Demo</a></li><li><a class="text-sm text-gray-900 hover:text-gray-700" data-headlessui-state="" href="https://docs.navattic.com">Docs</a></li></ul></div></div></div><div class="border-t border-gray-100 pt-10 mt-10 flex flex-col md:flex-row space-y-6 md:space-y-0 justify-between"><div class="text-sm text-gray-500">漏 <!-- -->2025<!-- --> Navattic Inc.</div><div class="flex flex-wrap gap-x-8 gap-y-4"><a target="_blank" class="text-sm text-gray-400 hover:text-gray-500" data-headlessui-state="" href="https://trust.navattic.com">Trust Center</a><a class="text-sm text-gray-400 hover:text-gray-500" data-headlessui-state="" href="/legal/terms">Terms of Use</a><a class="text-sm text-gray-400 hover:text-gray-500" data-headlessui-state="" href="/legal/privacy">Privacy Policy</a><a class="text-sm text-gray-400 hover:text-gray-500" data-headlessui-state="" href="/legal/data-processing-agreement">DPA</a></div></div></div></div></div></footer></div><script id="__NEXT_DATA__" type="application/json">{"props":{"pageProps":{"preview":false,"categories":[{"_id":"7f21c3bf-7ee0-4c81-a5e7-0d4d04c6b043","name":"Growth + Conversions","slug":"growth-marketing","color":"purple"},{"_id":"42a1caea-d54b-46fe-96fa-28d7420079cd","name":"Sales Enablement","slug":"sales-enablement","color":"green"},{"_id":"48e8d843-0b19-4ad0-8288-1e179bbad106","name":"Best Practices","slug":"best-practices","color":"cyan"},{"_id":"46f329ac-75b2-44bc-a824-602cac275edc","name":"Features + Integrations ","slug":"features","color":"pink"},{"_id":"5e86cfe8-e844-4fef-a86d-798ddbe2d154","name":"Customer Interviews ","slug":"customers","color":"orange"},{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":"company","color":"blue"}],"posts":[{"excerpt":"Highlights from our Buyer-First Bites Website Review with Ramli reviewing one of our customers, Demio, who is in the top 1% for interactive demo performance.","estimatedReadingTime":5,"updatedDate":null,"_id":"a5606c04-ee55-4672-b8c2-704b74e2c5ac","ogDark":true,"publishedDate":null,"authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}],"title":"Buyer First Website Review: Demio with Ramli John","date":"2025-01-10T13:51:00.000Z","defaultOgImage":true,"ogImage":null,"category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"},"slug":"buyer-first-website-review-demio","_type":"blogPost","name":null,"coverImage":null},{"slug":"interactive-demos-in-onboarding-email-drips","_type":"blogPost","updatedDate":null,"authors":[{"_id":"0ecf303b-aff0-4977-9263-dd7cb0a9dda3","name":"Raman Khanna ","picture":{"_type":"image","asset":{"_ref":"image-849d6d5555dda480da9f6b7380d85212e4a2a70f-400x400-jpg","_type":"reference"}}}],"name":null,"excerpt":"Learn how Navattic鈥檚 Growth Marketing Manager Raman Khanna uses interactive demos in email drips to freemium users for onboarding, upsell, and reactivation campaigns. ","coverImage":null,"estimatedReadingTime":7,"category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"},"publishedDate":null,"_id":"1ee9c7ba-ad74-4f71-814c-e441c84334aa","title":"Employee Spotlights: How our Growth Team Uses Interactive Demos in Onboarding Drips to Activate Users","date":"2024-12-10T03:04:00.000Z","ogDark":true,"defaultOgImage":true,"ogImage":null},{"date":"2024-12-06T02:59:00.000Z","ogDark":true,"defaultOgImage":true,"coverImage":{"_type":"image","asset":{"_ref":"image-ddbc2c425bd76aafa234ddb75e79d1a5cffc7c4c-2400x1256-png","_type":"reference"}},"estimatedReadingTime":5,"slug":"buyer-first-website-review-appcues","publishedDate":null,"authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}],"_type":"blogPost","title":"Buyer First Website Review: Appcues with Anezka Pavlovic","category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"},"updatedDate":null,"_id":"fa72f815-0f95-4214-9339-66e517b55a35","name":null,"excerpt":"Highlights from our Buyer-First Bites Website Review with Anezka Pavlovic reviewing the website, Appcues for its buyer-first best practices. \n","ogImage":null},{"_id":"0ebe48d3-9771-4ed4-990d-373884d7a8d7","ogImage":null,"estimatedReadingTime":4,"publishedDate":null,"_type":"blogPost","date":"2024-11-08T13:08:00.000Z","updatedDate":null,"authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}],"ogDark":true,"category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"},"name":null,"title":"Buyer First Website Review: Riverside with Anna Furmanov","excerpt":"Highlights from our Buyer-First Bites Website Review with Anna Furmanov reviewing the website, Riverside for its buyer-first best practices. ","defaultOgImage":true,"coverImage":{"_type":"image","asset":{"_ref":"image-ba72a7454092cb0dcc986f9b7ff50c1afe15a85d-2400x1256-png","_type":"reference"}},"slug":"buyer-first-website-review-riverside"},{"_id":"9959a057-c268-47b6-ace1-8e66669f4e60","name":null,"title":"Buyer-First Website Review: Trainual with Erin Balsa","date":"2024-10-10T01:35:28.150Z","excerpt":"Highlights from our Buyer-First Bites Website Review with Erin Balsa reviewing the website, Trainual for its buyer-first best practices. ","estimatedReadingTime":4,"_type":"blogPost","defaultOgImage":true,"coverImage":null,"category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"},"slug":"buyer-first-website-trainual","updatedDate":null,"ogDark":true,"ogImage":null,"publishedDate":null,"authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}]},{"_type":"blogPost","date":"2024-09-23T16:17:00.000Z","authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}],"_id":"e3ae619f-dcd7-4d99-a8b9-cb0bfac34f47","title":"Why we are Introducing a Freemium Plan at Navattic ","defaultOgImage":true,"category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"},"name":null,"coverImage":null,"slug":"freemium-plan-navattic","updatedDate":null,"publishedDate":null,"excerpt":"Our internal decision-making process behind why we decided now was the right time to introduce our Freemium Starter Plan at Navattic. ","ogDark":true,"ogImage":null,"estimatedReadingTime":6},{"ogDark":true,"coverImage":null,"category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"},"slug":"buyer-first-bites-basecamp","publishedDate":null,"updatedDate":null,"authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}],"_type":"blogPost","date":"2024-09-18T00:56:11.126Z","excerpt":"Highlights from our Buyer-First Bites Pop-Up with Jason Oakley reviewing the website, Basecamp for its buyer-first best practices. ","ogImage":null,"name":null,"estimatedReadingTime":6,"_id":"ac102d24-a19a-4e2b-b77c-f11e0e0c1575","defaultOgImage":true,"title":"Buyer-First Website Reviews: Basecamp with Jason Oakley"},{"ogImage":null,"estimatedReadingTime":5,"_id":"4905f7d4-f368-43da-bd43-339a20f1be9b","name":null,"excerpt":"Highlights from our Buyer-First Bites Pop-Up with Corrina Owens reviewing the edtech website, SmartPass for its buyer-first best practices. ","coverImage":null,"_type":"blogPost","title":"Buyer-First Website Reviews: SmartPass with Corrina Owens","publishedDate":null,"ogDark":true,"updatedDate":null,"authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}],"date":"2024-08-06T02:11:00.000Z","defaultOgImage":true,"category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"},"slug":"buyer-first-bites-smartpass"},{"category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"},"updatedDate":null,"authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}],"_id":"d4b656e2-d4b6-49de-ad05-dab65e80c6b7","name":null,"date":"2024-04-29T23:53:00.000Z","_type":"blogPost","title":"Navattic Internal Experiment: Persona Specific Demos","ogDark":true,"coverImage":null,"estimatedReadingTime":6,"slug":"persona-interactive-demos","publishedDate":null,"excerpt":"We ran an experiment that led to a 6.6x increase in MQLs and a 2x lift in demo completion. Learn to replicate our results with persona specific interactive demos. ","defaultOgImage":true,"ogImage":null},{"slug":"interactive-demo-linkedin-retargeting","_type":"blogPost","ogDark":null,"coverImage":null,"ogImage":{"_type":"ogImage","asset":{"_type":"reference","_ref":"image-50519dadd77751cfaf43950974f33657afd60f6b-1200x630-png"}},"date":"2024-01-23T02:13:24.122Z","defaultOgImage":null,"authors":[{"_id":"4b7fa911-8888-4a48-8808-d782a72a07b6","name":"Natalie Marcotullio","picture":{"_type":"image","asset":{"_ref":"image-0e445e944594aad8fa3b4b8464103ca69b137ef6-200x200-jpg","_type":"reference"}}}],"_id":"6094f6e0-e53f-42a7-8216-0430df77d308","updatedDate":null,"excerpt":"LinkedIn Ads are notoriously expensive. Preserve your budget by targeting accounts you know have shown interest in your product with Navattic data.","estimatedReadingTime":7,"category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"},"publishedDate":null,"name":null,"title":"Navattic Internal Experiment: Interactive Demo Accounts for LinkedIn Retargeting"},{"_id":"fdd6db2d-0c37-4584-afef-f4f0d0534e76","defaultOgImage":true,"coverImage":null,"title":"Crossing the Chasm - The Interactive Demo Market in 2024 \u0026 Beyond","name":null,"date":"2023-12-21T17:52:00.000Z","excerpt":"When we first started Navattic in 2020, we had the hypothesis that bringing custom-developed interactive experiences created by a few fringe growth teams to the broader market would be transformative.","ogImage":null,"updatedDate":null,"authors":[{"_id":"454a05d7-3e5c-4166-a526-d8f4ea67b5e8","name":"Neil Mclean","picture":{"_type":"image","asset":{"_ref":"image-5d0dfd42a06c381dbb48835ffe477ef503580414-200x200-png","_type":"reference"}}}],"_type":"blogPost","estimatedReadingTime":10,"category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"},"slug":"crossing-the-chasm","publishedDate":null,"ogDark":true},{"slug":"manatee-joins-navattic","updatedDate":null,"estimatedReadingTime":1,"title":"Manatee Joins Forces with Navattic","category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"},"publishedDate":null,"authors":[{"_id":"454a05d7-3e5c-4166-a526-d8f4ea67b5e8","name":"Neil Mclean","picture":{"_type":"image","asset":{"_ref":"image-5d0dfd42a06c381dbb48835ffe477ef503580414-200x200-png","_type":"reference"}}}],"_id":"edf5a1fa-b0ce-4e44-86fe-4bef2223b69e","defaultOgImage":null,"ogDark":null,"name":null,"date":"2023-06-13T02:22:00.000Z","excerpt":"Today, we have great news to share. Manatee (YC S22) will be joining forces with Navattic.","coverImage":{"_type":"image","asset":{"_ref":"image-10d427246ab0f638ee5e9e9ba5fc676964a5d842-3312x2208-png","_type":"reference"}},"ogImage":{"_type":"ogImage","asset":{"_ref":"image-10d427246ab0f638ee5e9e9ba5fc676964a5d842-3312x2208-png","_type":"reference"}},"_type":"blogPost"},{"_type":"blogPost","date":"2022-07-01T20:00:00.000-04:00","coverImage":{"asset":{"_ref":"image-c43eb1489339c4860346bbe8a4e58b7ded795ca9-614x437-png","_type":"reference"},"_type":"image"},"category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"},"slug":"soc2-compliance","publishedDate":null,"_id":"00a802eb-8a7b-40e9-aa08-dd7e1f85be31","excerpt":"At Navattic, security is paramount. Interactive demos built on Navattic are often integrated into essential parts of the go-to-market motion","ogDark":false,"authors":[{"_id":"454a05d7-3e5c-4166-a526-d8f4ea67b5e8","name":"Neil Mclean","picture":{"_type":"image","asset":{"_ref":"image-5d0dfd42a06c381dbb48835ffe477ef503580414-200x200-png","_type":"reference"}}},{"_id":"1e861b7e-9300-4552-b6aa-e8f2b0e371d2","name":"Chris Hoyle","picture":{"_type":"image","asset":{"_ref":"image-aa4885bcbda08eb1324db9e4d7e3363bf613cec2-200x218-png","_type":"reference"}}}],"name":null,"ogImage":null,"updatedDate":null,"title":"Navattic Achieves SOC 2 Type II Compliance","defaultOgImage":true,"estimatedReadingTime":2},{"_id":"867da546-0860-451f-9de7-78872488b518","_type":"blogPost","ogImage":null,"slug":"building-the-future-of-plg","publishedDate":null,"updatedDate":null,"name":null,"defaultOgImage":true,"coverImage":{"_type":"image","asset":{"_ref":"image-a11fb53278766bf97dfbbef824e2c3c8fc0c20b7-1185x649-png","_type":"reference"}},"title":"Navattic Raises $4.25M to Build the Future of Product-Led Growth","authors":[{"_id":"454a05d7-3e5c-4166-a526-d8f4ea67b5e8","name":"Neil Mclean","picture":{"_type":"image","asset":{"_ref":"image-5d0dfd42a06c381dbb48835ffe477ef503580414-200x200-png","_type":"reference"}}},{"_id":"1e861b7e-9300-4552-b6aa-e8f2b0e371d2","name":"Chris Hoyle","picture":{"_type":"image","asset":{"_ref":"image-aa4885bcbda08eb1324db9e4d7e3363bf613cec2-200x218-png","_type":"reference"}}},{"_id":"500fdf80-8686-4cb5-9981-b550f548506c","name":"Randy Frank","picture":{"_type":"image","asset":{"_ref":"image-a50ea5716c62b42b4714d95c46b5cf7dec33d3e3-96x96-jpg","_type":"reference"}}}],"date":"2022-03-16T20:00:00.000-04:00","excerpt":"Over the past year, we鈥檝e seen product-led growth take the center stage.","ogDark":true,"estimatedReadingTime":2,"category":{"_id":"f697f274-1b97-46fa-b190-3475f85cd443","name":"Company Insights","slug":{"current":"company","_type":"slug"},"color":"blue"}}]},"__N_SSG":true},"page":"/blog/category/[category]","query":{"category":"company"},"buildId":"l7gGD9ObudbvEUgAqG1kj","isFallback":false,"isExperimentalCompile":false,"gsp":true,"scriptLoader":[]}</script><script id="mutiny-init">(function(){var a=window.mutiny=window.mutiny||{};if(!window.mutiny.client){a.client={_queue:{}};var b=["identify","trackConversion"];var c=[].concat(b,["defaultOptOut","optOut","optIn"]);var d=function factory(c){return function(){for(var d=arguments.length,e=new Array(d),f=0;f<d;f++){e[f]=arguments[f]}a.client._queue[c]=a.client._queue[c]||[];if(b.includes(c)){return new Promise(function(b,d){a.client._queue[c].push({args:e,resolve:b,reject:d});setTimeout(d,500)})}else{a.client._queue[c].push({args:e})}}};c.forEach(function(b){a.client[b]=d(b)})}})();</script><script id="mutiny" data-cfasync="false" src="https://client-registry.mutinycdn.com/personalize/client/1a3054bd309da90d.js"></script></body></html>

Pages: 1 2 3 4 5 6 7 8 9 10