Landing pages matching rules | Hotel Prices

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/hotels/hotel-prices/dev-guide/data-feeds" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/data-feeds" ><span class="devsite-nav-text" tooltip>Integration Overview</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/delivery-mode" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/delivery-mode" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/delivery-mode" ><span class="devsite-nav-text" tooltip>Pricing Delivery Modes</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/schemas" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/schemas" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/schemas" ><span class="devsite-nav-text" tooltip>Schemas</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Hotel List</span> </div></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/hlf" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/hlf" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/hlf" ><span class="devsite-nav-text" tooltip>Setting Up a Hotel List in XML</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Availability, Rates, and Inventory (ARI)</span> </div></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/ari-overview" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/ari-overview" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/ari-overview" ><span class="devsite-nav-text" tooltip>ARI Overview (Push delivery mode)</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/ari-transaction-message" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/ari-transaction-message" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/ari-transaction-message" ><span class="devsite-nav-text" tooltip>Transaction (Property Data) Message</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/ari-rate-message" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/ari-rate-message" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/ari-rate-message" ><span class="devsite-nav-text" tooltip>Rate Message</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/ari-inventory-message" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/ari-inventory-message" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/ari-inventory-message" ><span class="devsite-nav-text" tooltip>Inventory Message</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/ari-availability-message" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/ari-availability-message" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/ari-availability-message" ><span class="devsite-nav-text" tooltip>Availability Message</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/ari-tax-message" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/ari-tax-message" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/ari-tax-message" ><span class="devsite-nav-text" tooltip>Tax and Fee Message</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/ari-promotions-message" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/ari-promotions-message" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/ari-promotions-message" ><span class="devsite-nav-text" tooltip>Promotions Message</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/ari-glossary" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/ari-glossary" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/ari-glossary" ><span class="devsite-nav-text" tooltip>ARI Glossary</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Pull delivery mode for Transactions</span> </div></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/updating-prices" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/updating-prices" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/updating-prices" ><span class="devsite-nav-text" tooltip>Overview (Pull delivery mode)</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/transaction-overview" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/transaction-overview" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/transaction-overview" ><span class="devsite-nav-text" tooltip>Transaction Messages</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/inventory" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/inventory" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/inventory" ><span class="devsite-nav-text" tooltip>Adding and Updating Inventory</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/removing-inventory" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/removing-inventory" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/removing-inventory" ><span class="devsite-nav-text" tooltip>Removing Inventory</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/room-bundles" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/room-bundles" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/room-bundles" ><span class="devsite-nav-text" tooltip>Using Room Bundles</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/fenced-rates" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/fenced-rates" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/fenced-rates" ><span class="devsite-nav-text" tooltip>Conditional Rates</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/qualified-rates" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/qualified-rates" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/qualified-rates" ><span class="devsite-nav-text" tooltip>Private Rates</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/rate-rule-errors" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/rate-rule-errors" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/rate-rule-errors" ><span class="devsite-nav-text" tooltip>Rate Rule Error Messages</span></a></li> <li class="devsite-nav-item devsite-nav-expandable"><div class="devsite-expandable-nav"> <a class="devsite-nav-toggle" aria-hidden="true"></a><div class="devsite-nav-title devsite-nav-title-no-path" tabindex="0" role="button"> <span class="devsite-nav-text" tooltip>Query & Hint Messages</span> </div><ul class="devsite-nav-section"><li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/hint-request-messages" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/hint-request-messages" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/hint-request-messages" ><span class="devsite-nav-text" tooltip>Hint Request Messages</span></a></li><li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/hint-response-messages" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/hint-response-messages" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/hint-response-messages" ><span class="devsite-nav-text" tooltip>Hint Response Messages</span></a></li><li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/query-messages" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/query-messages" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/query-messages" ><span class="devsite-nav-text" tooltip>Query Messages</span></a></li></ul></div></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/feed-status-errors" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/feed-status-errors" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/feed-status-errors" ><span class="devsite-nav-text" tooltip>Feed Status Error Messages</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Landing Pages</span> </div></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/pos-overview" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/pos-overview" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/pos-overview" ><span class="devsite-nav-text" tooltip>Overview</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/pos-syntax" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/pos-syntax" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/pos-syntax" ><span class="devsite-nav-text" tooltip>Landing Pages File Syntax</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/pos-matching" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/pos-matching" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/pos-matching" ><span class="devsite-nav-text" tooltip>Landing Page Matching Rules</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/pos-urls" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/pos-urls" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/pos-urls" ><span class="devsite-nav-text" tooltip>Using Variables and Conditions</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/pos-tracking" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/pos-tracking" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/pos-tracking" ><span class="devsite-nav-text" tooltip>Using Tracking</span></a></li> <li class="devsite-nav-item devsite-nav-heading"><div class="devsite-nav-title devsite-nav-title-no-path"> <span class="devsite-nav-text" tooltip>Bidding (Hotel Ads)</span> </div></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/submitting-bids" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/submitting-bids" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/submitting-bids" ><span class="devsite-nav-text" tooltip>Submitting Bids</span></a></li> <li class="devsite-nav-item"><a href="/hotels/hotel-prices/dev-guide/spending-caps" class="devsite-nav-title gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Book nav link, pathname: /hotels/hotel-prices/dev-guide/spending-caps" track-type="bookNav" track-name="click" track-metadata-eventdetail="/hotels/hotel-prices/dev-guide/spending-caps" ><span class="devsite-nav-text" tooltip>Setting Spending Caps</span></a></li> </ul> </div> </div> </nav> </devsite-book-nav> <section id="gc-wrapper"> <main role="main" class="devsite-main-content" has-book-nav > <devsite-content> <article class="devsite-article"> <div class="devsite-article-meta nocontent" role="navigation"> <ul class="devsite-breadcrumb-list" aria-label="Breadcrumb"> <li class="devsite-breadcrumb-item "> <a href="https://developers.google.com/" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="1" track-type="globalNav" track-name="breadcrumb" track-metadata-position="1" track-metadata-eventdetail="" > Home </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/products" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="2" track-type="globalNav" track-name="breadcrumb" track-metadata-position="2" track-metadata-eventdetail="" > Products </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/hotels" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="3" track-type="globalNav" track-name="breadcrumb" track-metadata-position="3" track-metadata-eventdetail="Google Hotel APIs" > Hotel APIs </a> </li> <li class="devsite-breadcrumb-item "> <div class="devsite-breadcrumb-guillemet material-icons" aria-hidden="true"></div> <a href="https://developers.google.com/hotels/hotel-prices" class="devsite-breadcrumb-link gc-analytics-event" data-category="Site-Wide Custom Events" data-label="Breadcrumbs" data-value="4" track-type="globalNav" track-name="breadcrumb" track-metadata-position="4" track-metadata-eventdetail="Google Hotel Prices API" > Hotel Prices </a> </li> </ul> <devsite-thumb-rating position="header"> </devsite-thumb-rating> </div> <devsite-feedback position="header" project-name="Hotel Prices" product-id="82128" bucket="Hotels" context="DevSite feedback link" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="header" class="nocontent" project-feedback-url="https://support.google.com/hotelprices/" project-icon="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/images/touchicon-180-new.png" project-support-url="https://support.google.com/hotelprices/" > <button> Send feedback </button> </devsite-feedback> <h1 class="devsite-page-title" tabindex="-1"> Landing pages matching rules </h1> <devsite-feature-tooltip ack-key="AckCollectionsBookmarkTooltipDismiss" analytics-category="Site-Wide Custom Events" analytics-action-show="Callout Profile displayed" analytics-action-close="Callout Profile dismissed" analytics-label="Create Collection Callout" class="devsite-page-bookmark-tooltip nocontent" dismiss-button="true" id="devsite-collections-dropdown" dismiss-button-text="Dismiss" close-button-text="Got it"> <devsite-bookmark></devsite-bookmark> <span slot="popout-heading"> Stay organized with collections </span> <span slot="popout-contents"> Save and categorize content based on your preferences. </span> </devsite-feature-tooltip> <div class="devsite-page-title-meta"><devsite-view-release-notes></devsite-view-release-notes></div> <devsite-toc class="devsite-nav" depth="2" devsite-toc-embedded > </devsite-toc> <div class="devsite-article-body clearfix "> <p>Hotel Prices matches a user to a landing page that is defined in the landing pages file or in <a href="https://support.google.com/hotelprices/answer/9457428">Hotel Center</a>.</p> <p>If a user does not match any of the defined landing pages, then the ad won't participate in the auction. This results in a missed opportunity that the <a href="https://support.google.com/hotelprices/answer/9435366">Hotel Center</a> estimates for you.</p> <h2 id="criteria" data-text="Criteria" tabindex="-1">Criteria</h2> <p>Google matches a user to the most appropriate landing page by using the following rules:</p> <ol> <li><p>The primary match criteria are the following:</p> <ol> <li><code translate="no" dir="ltr">country</code>*</li> <li><code translate="no" dir="ltr">currency</code>*</li> <li><code translate="no" dir="ltr">language</code>*</li> <li><code translate="no" dir="ltr">device</code></li> <li><code translate="no" dir="ltr">google site</code></li> </ol></li> <li><p>The locale criterion first tries to match the user. If there is no match, the locale (country, currency, language) of the hotel being searched is used to find a match.</p></li> <li><p>If a criterion is not declared, it implicitly matches to all available values.</p></li> <li><p>All four landing page criteria—currency, country, device, language—must match before a hotel is matched to the user.</p></li> <li><p>If multiple landing page definitions match, the following rules are applied:</p> <ul> <li><p>The landing page with better match quality is used. For more information, refer to <a href="#priority">Priority for multiple landing pages</a>.</p></li> <li><p>For similar match quality, the one that occurs first in the landing pages file is used.</p></li> </ul></li> </ol> <aside class="key-point"><strong>Key Point:</strong><span> We don't recommend implementing match criteria such as <code translate="no" dir="ltr">currency</code>,<code translate="no" dir="ltr">country</code>, or <code translate="no" dir="ltr">language</code>, as this limits participation in Free Booking Links (FBL). You can achieve similar outcomes by setting bid restrictions in Google Ads.</span></aside> <h2 id="set-up-matching" data-text="Match configuration" tabindex="-1">Match configuration</h2> <p>Each criteria can match in three ways:</p> <ol> <li><p>Unspecified (<code translate="no" dir="ltr">*</code>): Match to all applicable values.</p></li> <li><p>Allowed (<code translate="no" dir="ltr">yes</code>): Match to listed values, never match to all applicable values.</p> <p>Setting the status to <code translate="no" dir="ltr">yes</code> for a <code translate="no" dir="ltr">country</code>, <code translate="no" dir="ltr">currency</code>, or <code translate="no" dir="ltr">language</code> value does not exclude other eligible values. You must explicitly disallow other values.</p></li> <li><p>Not allowed (<code translate="no" dir="ltr">never</code>): Never match to listed values, match to all other applicable values.</p></li> </ol> <h3 id="implicit-explicit" data-text="Implicit and explicit matches" tabindex="-1">Implicit and explicit matches</h3> <dl> <dt>Implicit matches</dt> <dd>1 and 3 are eligible for implicit matches, when applicable values are used.</dd> <dt>Explicit matches</dt> <dd>2 and 3 are eligible for explicit matches for the listed values.</dd> </dl> <aside class="key-point"><strong>Key Point:</strong><span> Aim to minimize criteria per landing page. If your website only supports USD, only set the currency as a match criteria. Don't set <code translate="no" dir="ltr">country</code> or <code translate="no" dir="ltr">language</code> unless it's an explicit website limitation or targeting goal.</span></aside> <p>When you want to exclude certain countries, currencies, or languages, you should explicitly set their match status to <code translate="no" dir="ltr">never</code>. You can combine 2 and 3 to describe the abilities of your website. Refer to the examples below.</p> <h3 id="device" data-text="Device matching" tabindex="-1">Device matching</h3> <p>To avoid confusion, we recommend device matching for a landing page, for instance:</p> <ul> <li><p><code translate="no" dir="ltr">mobile</code>: Page is displayed on mobile device but not shown on desktop or tablet.</p></li> <li><p><code translate="no" dir="ltr">desktop</code>: Page is displayed on desktops and tablets but not shown on mobile, even if you explicitly disallow tablet. One way to get around this is to set high negative bid multiplier for tablet.</p></li> <li><p><code translate="no" dir="ltr">tablet</code>: Page is displayed on desktop unless explicitly disallowed but it is not shown on mobile.</p></li> </ul> <h3 id="sources" data-text="Google sources" tabindex="-1">Google sources</h3> <p>Most partners enable the following Google channels in every landing page by default:</p> <ul> <li>Local Universal (Prices on Google Search results)</li> <li>Map Results</li> </ul> <h2 id="examples" data-text="Examples" tabindex="-1">Examples</h2> <p>This section shows some common examples of simple landing page definitions.</p> <div class="ds-selector-tabs" data-ds-scope="code-sample"> <section><h3 id="standard" data-text="Standard" tabindex="-1">Standard</h3><div></div><devsite-code><pre class="devsite-click-to-copy" translate="no" dir="ltr" is-upgraded syntax="XML"><code translate="no" dir="ltr"><PointOfSale<span class="devsite-syntax-w"> </span>id="pos-usd"> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status="yes"<span class="devsite-syntax-w"> </span>currency="USD"/> <span class="devsite-syntax-w"> </span><URL>www.google.com/?hotel-id=34876&amp;checkin-date=2023-05-23&amp;checkout-date=2023-05-28&amp;num-adults=2</URL> </PointOfSale> </code></pre></devsite-code></section> <section><h3 id="multiple-example" data-text="Multiple" tabindex="-1">Multiple</h3><div></div><devsite-code><pre class="devsite-click-to-copy" translate="no" dir="ltr" is-upgraded syntax="XML"><code translate="no" dir="ltr"><PointOfSale<span class="devsite-syntax-w"> </span>id="pos-us"> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status="yes"<span class="devsite-syntax-w"> </span>currency="USD"/> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status="yes"<span class="devsite-syntax-w"> </span>country="US"/> <span class="devsite-syntax-w"> </span><URL>www.google.com/?hotel-id=34876&amp;checkin-date=2023-05-23&amp;checkout-date=2023-05-28&amp;num-adults=2</URL> </PointOfSale> <PointOfSale<span class="devsite-syntax-w"> </span>id="pos-uk"> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status="yes"<span class="devsite-syntax-w"> </span>currency="GBP"/> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status="yes"<span class="devsite-syntax-w"> </span>country="GB"/> <span class="devsite-syntax-w"> </span><URL>www.google.com/?hotel-id=34876&amp;checkin-date=2023-05-23&amp;checkout-date=2023-05-28&amp;num-adults=2</URL> </PointOfSale> </code></pre></devsite-code></section> <section><h3 id="country" data-text="Country" tabindex="-1">Country</h3><p>Show ads only in Japan. All other countries implicitly match unless explicitly disallowed.</p> <div></div><devsite-code><pre class="devsite-click-to-copy" translate="no" dir="ltr" is-upgraded syntax="XML"><code translate="no" dir="ltr"><PointOfSale<span class="devsite-syntax-w"> </span>id='pos-jp'> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='yes'<span class="devsite-syntax-w"> </span>country='JP'/> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='never'<span class="devsite-syntax-w"> </span>country='US'/> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='never'<span class="devsite-syntax-w"> </span>country='FR'/> <span class="devsite-syntax-w"> </span>... <span class="devsite-syntax-w"> </span><URL>www.google.com/?hotel-id=34876&amp;checkin-date=2023-05-23&amp;checkout-date=2023-05-28&amp;num-adults=2</URL> </PointOfSale> </code></pre></devsite-code> <p>When defining a landing page to match a single country, you typically exclude 10 to 20 countries that yield the highest impressions, as shown in <a href="https://hotelcenter.google.com">Hotel Center</a>, and include only the ones you want to match.</p></section> <section><h3 id="device" data-text="Device" tabindex="-1">Device</h3><p>Show ads only on mobile. The <code translate="no" dir="ltr">device</code> criteria only matches a value if it is explicitly defined.</p> <div></div><devsite-code><pre class="devsite-click-to-copy" translate="no" dir="ltr" is-upgraded syntax="XML"><code translate="no" dir="ltr"><PointOfSale<span class="devsite-syntax-w"> </span>id='pos-mobile'> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='yes'<span class="devsite-syntax-w"> </span>device="mobile"/> <span class="devsite-syntax-w"> </span><URL>www.google.com/?hotel-id=34876&amp;checkin-date=2023-05-23&amp;checkout-date=2023-05-28&amp;num-adults=2</URL> </PointOfSale> </code></pre></devsite-code></section> <section><h3 id="currency" data-text="Currency" tabindex="-1">Currency</h3><p>Show ads for users whose currency is Euros but not US dollars. All other currencies match implicitly unless explicitly disallowed.</p> <div></div><devsite-code><pre class="devsite-click-to-copy" translate="no" dir="ltr" is-upgraded syntax="XML"><code translate="no" dir="ltr"><PointOfSale<span class="devsite-syntax-w"> </span>id="pos-eur"> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status="yes"<span class="devsite-syntax-w"> </span>currency="EUR"/> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status="never"<span class="devsite-syntax-w"> </span>currency="USD"/> <span class="devsite-syntax-w"> </span><URL>www.google.com/?hotel-id=34876&amp;checkin-date=2023-05-23&amp;checkout-date=2023-05-28&amp;num-adults=2</URL> </PointOfSale> </code></pre></devsite-code></section> <section><h3 id="language" data-text="Language" tabindex="-1">Language</h3><p>Show ads only for English-preferred users.</p> <div></div><devsite-code><pre class="devsite-click-to-copy" translate="no" dir="ltr" is-upgraded syntax="XML"><code translate="no" dir="ltr"><PointOfSale<span class="devsite-syntax-w"> </span>id='pos-en'> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='yes'<span class="devsite-syntax-w"> </span>language='en'/> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='never'<span class="devsite-syntax-w"> </span>language='es'/> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='never'<span class="devsite-syntax-w"> </span>language='fr'/> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='never'<span class="devsite-syntax-w"> </span>language='jp'/> <span class="devsite-syntax-w"> </span>... <span class="devsite-syntax-w"> </span><URL>www.google.com/?hotel-id=34876&amp;checkin-date=2023-05-23&amp;checkout-date=2023-05-28&amp;num-adults=2</URL> </PointOfSale> </code></pre></devsite-code> <p>When defining a landing page to match a single language, you typically exclude 10 to 20 languages that yield the highest impressions, as shown in <a href="https://hotelcenter.google.com">Hotel Center</a>, and include only the ones you want to match.</p></section> <section><h3 id="multiple-countries" data-text="Multiple Countries" tabindex="-1">Multiple Countries</h3><p>Show ads preferably in the <code translate="no" dir="ltr">US</code> and <code translate="no" dir="ltr">GB</code>; but might match with another country if there aren't any other landing page definitions.</p> <div></div><devsite-code><pre class="devsite-click-to-copy" translate="no" dir="ltr" is-upgraded syntax="XML"><code translate="no" dir="ltr"><PointOfSale<span class="devsite-syntax-w"> </span>id='pos-us-uk'> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='yes'<span class="devsite-syntax-w"> </span>country='US'/> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='yes'<span class="devsite-syntax-w"> </span>country='GB'/> <span class="devsite-syntax-w"> </span><URL>www.google.com/?hotel-id=34876&amp;checkin-date=2023-05-23&amp;checkout-date=2023-05-28&amp;num-adults=2</URL> </PointOfSale> </code></pre></devsite-code></section> <section><h3 id="country-language" data-text="Country + Language" tabindex="-1">Country + Language</h3><p>Show ads only in Japan for only English-preferred users. All countries and languages implicitly match unless explicitly disallowed.</p> <div></div><devsite-code><pre class="devsite-click-to-copy" translate="no" dir="ltr" is-upgraded syntax="XML"><code translate="no" dir="ltr"><PointOfSale<span class="devsite-syntax-w"> </span>id='pos-jp-en'> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='yes'<span class="devsite-syntax-w"> </span>country='JP'/> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='never'<span class="devsite-syntax-w"> </span>country='US'/> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='never'<span class="devsite-syntax-w"> </span>country='FR'/> <span class="devsite-syntax-w"> </span>... <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='yes'<span class="devsite-syntax-w"> </span>language='en'/> <span class="devsite-syntax-w"> </span> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='never'<span class="devsite-syntax-w"> </span>language='jp'/> <span class="devsite-syntax-w"> </span><Match<span class="devsite-syntax-w"> </span>status='never'<span class="devsite-syntax-w"> </span>language='fr'/> <span class="devsite-syntax-w"> </span>... <span class="devsite-syntax-w"> </span><URL>www.google.com/?hotel-id=34876&amp;checkin-date=2023-05-23&amp;checkout-date=2023-05-28&amp;num-adults=2</URL> </PointOfSale> </code></pre></devsite-code></section> </div> <h2 id="priority" data-text="Priority for multiple landing pages" tabindex="-1">Priority for multiple landing pages</h2> <p>Multiple landing page definitions can match on criteria. In this case, Google ranks them according to these rules:</p> <ul> <li><p><strong>A user condition match is preferred over a hotel condition match.</strong> For example, if one landing page matches only on the user's currency, but another matches only on the hotel's currency, Google chooses the landing page that matches the user's currency.</p></li> <li><p><strong>Criteria order, as follows:</strong></p> <ol> <li>Country</li> <li>Currency</li> <li>Brand</li> <li>Language</li> <li>Device</li> <li>Google source</li> </ol> <p>For example, if one landing page matches only on the user's currency, but another matches only on the user device, Google chooses the landing page that matches the user currency.</p></li> <li><p><strong>An <a href="#implicit-explicit">explicit match</a> is preferred over an implicit one.</strong> For example, if one landing page matches explicitly to the user's country but another matches only implicitly, Google chooses the landing page that explicitly matches. And, if there are multiple user criteria defined— such as country and language, and the language is specified—then the user language must explicitly match. Otherwise, the landing page won't be selected.</p></li> </ul> <p>We recommend matching on the same set of criteria on each landing page in your config. This minimizes the complexity in determining why one of multiple landing pages is matching. Refer to the <a href="#multiple-example">Multiple example</a>.</p> <p>For a landing page file setup, if two definitions with the same priorities match, then Google chooses the one that occurs first in the file.</p> <h2 id="filter-landing-pages" data-text="Filter landing pages" tabindex="-1">Filter landing pages</h2> <p>To filter a subset of eligible landing pages for a particular hotel, you can use the <code translate="no" dir="ltr"><AllowablePointsOfSale></code> element in a Transaction message. For more information, see <a href="https://developers.google.com/hotels/hotel-prices/xml-reference/transaction-messages">Pricing & Room Inventory (Transactions) XML Reference</a>.</p> <p>The following example from a Transaction message enables the hotel to only match <code translate="no" dir="ltr">pos-mobile</code> and <code translate="no" dir="ltr">pos-en</code>:</p> <div></div><devsite-code><pre class="devsite-click-to-copy" translate="no" dir="ltr" is-upgraded syntax="XML"><code translate="no" dir="ltr"><?xml<span class="devsite-syntax-w"> </span>version="1.0"<span class="devsite-syntax-w"> </span>encoding="UTF-8"?> <Transaction<span class="devsite-syntax-w"> </span>timestamp="2023-05-24T20:44:56-04:00"<span class="devsite-syntax-w"> </span>id="42"> <span class="devsite-syntax-w"> </span><Result> <span class="devsite-syntax-w"> </span><Property>052213</Property> <span class="devsite-syntax-w"> </span>... <span class="devsite-syntax-w"> </span><--<span class="devsite-syntax-w"> </span>Allow<span class="devsite-syntax-w"> </span>pos-mobile<span class="devsite-syntax-w"> </span>and<span class="devsite-syntax-w"> </span>pos-en<span class="devsite-syntax-w"> </span>to<span class="devsite-syntax-w"> </span>match.<span class="devsite-syntax-w"> </span>All<span class="devsite-syntax-w"> </span>others<span class="devsite-syntax-w"> </span>will<span class="devsite-syntax-w"> </span>not<span class="devsite-syntax-w"> </span>match.<span class="devsite-syntax-w"> </span>--> <span class="devsite-syntax-w"> </span><strong><AllowablePointsOfSale> <span class="devsite-syntax-w"> </span><PointOfSale<span class="devsite-syntax-w"> </span>id="pos-mobile"/> <span class="devsite-syntax-w"> </span><PointOfSale<span class="devsite-syntax-w"> </span>id="pos-en"/> <span class="devsite-syntax-w"> </span></AllowablePointsOfSale></strong> <span class="devsite-syntax-w"> </span></Result> </Transaction> </code></pre></devsite-code> <p>Landing pages that are not listed in the <code translate="no" dir="ltr"><AllowablePointsOfSale></code> block won't match. If you exclude the <code translate="no" dir="ltr"><AllowablePointsOfSale></code> block from your Transaction message, all landing pages are eligible to match.</p> <p>You can also use the <code translate="no" dir="ltr"><AllowablePointsOfSale></code> element if you would like to opt in or opt out of any specific hotels from running on the <a href="/hotels/hotel-prices/dev-guide/click-to-call">Click to Call landing page</a>.</p> </div> <devsite-recommendations display="in-page" hidden yield> </devsite-recommendations> <devsite-thumb-rating position="footer"> </devsite-thumb-rating> <devsite-feedback position="footer" project-name="Hotel Prices" product-id="82128" bucket="Hotels" context="DevSite feedback link" version="t-devsite-webserver-20241114-r00-rc02.464922260396498922" data-label="Send Feedback Button" track-type="feedback" track-name="sendFeedbackLink" track-metadata-position="footer" class="nocontent" project-feedback-url="https://support.google.com/hotelprices/" project-icon="https://www.gstatic.com/devrel-devsite/prod/v870e399c64f7c43c99a3043db4b3a74327bb93d0914e84a0c3dba90bbfd67625/developers/images/touchicon-180-new.png" project-support-url="https://support.google.com/hotelprices/" > <button> Send feedback </button> </devsite-feedback> <devsite-recommendations id="recommendations-link" yield></devsite-recommendations> <div class="devsite-floating-action-buttons"> </div> </article> <devsite-content-footer class="nocontent"> <p>All rights reserved. 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