CINXE.COM

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href="https://www.eventbrite.co.uk/">Eventbrite</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.co.uk/organizer/">Organiser</a></li><span class="separator">   </span><li><a href="https://www.eventbrite.co.uk/blog/">Home</a></li><span class="separator">   </span><li><span class="last">Data Insights from Eventbrite to Consult Before Planning Your Next Event</span></li></ul></div> <div class="article-hero container hero--news-blue"> <div class="row align-items-center"> <div class="col-lg-10 order-12 order-lg-1 article-hero__details"> <a href="https://www.eventbrite.co.uk/blog/category/reports/" class="badge badge--news-blue">Reports</a> <div class="read-time color-primary"> </div> <h1 class="header header-4 color-primary"> Data Insights from Eventbrite to Consult Before Planning Your Next Event </h1> <div class="date color-primary"> <a href="https://www.eventbrite.co.uk/blog/author/angela-haupt/" class="color-primary"> by Angela Haupt </a> <span class="dot"></span> <span>15th Jul 2021</span> </div> <a href="https://www.eventbrite.co.uk/blog/event-format/online-event/" class="tag tag--popular mb-2">Online event</a> </div> <div class="col-lg-10 order-1 order-lg-12 img-center"> <img alt="data insights christina choi" class="img-fluid" width="768" height="350" src="https://www.eventbrite.co.uk/blog/wp-content/uploads/2022/06/data-insights-christina-choi-768x350.png" /> </div> </div> </div> <main id="post-single" class="legacy-post read-progress-article" role="main" aria-label="Content"> <div class="container"> <div class="row"> <!DOCTYPE html PUBLIC "-//W3C//DTD HTML 4.0 Transitional//EN" "http://www.w3.org/TR/REC-html40/loose.dtd"> <html><body><p><i>Eventbrite hosted the <a href="https://www.eventbrite.co.uk/reconvene/">RECONVENE</a> summit in May 2021, bringing together thousands of event producers. We’re sharing key takeaways from popular sessions – on topics like safely returning to in-person events, data insights, and best practices for attracting more attendees – on our blog and our <a href="https://www.eventbrite.com/blog/asset/reconvene-recaps/" target="_blank" rel="noopener">RECONVENE Recaps hub</a></i>.</p> <p><span style="font-weight: 400;">Every day, Eventbrite’s analytics team runs more than 5,000 queries. That helps improve analytical abilities for creators – and also provides valuable insights.</span></p> <p><span style="font-weight: 400;">Christina Choi, head of Data Science and Analytics at Eventbrite, has gleaned lessons from a year’s worth of data about how creators grew their events business during the pandemic, setting themselves up for a bright future.</span></p> <p><span style="font-weight: 400;">At Eventbrite’s </span><a href="https://www.eventbrite.co.uk/reconvene/?aff=blog1"><span style="font-weight: 400;">RECONVENE</span></a><span style="font-weight: 400;"> summit, Choi shared data insights on pricing strategy and presented case studies using Eventbrite’s data insights. </span><span style="font-weight: 400;">Here are three lessons that can help event organisers survive and thrive:</span></p> <p><b>Watch </b><b>Christina Choi’s</b><b> full talk below:</b></p> <p><iframe title="The Price is Right" width="500" height="281" src="https://www.youtube.com/embed/jPZpF2SPn6U?list=PLQZ3lb89nPv6XyzgdqBjkmygWaEzhTbe-" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen loading="lazy"></iframe></p> <h2><b>Rethink how we gather using data insights</b></h2> <p><span style="font-weight: 400;">Eventbrite has seen a 10-fold increase in online events since early 2020, and creators were innovative as they came up with new ways to spark human connection. Two of Choi’s favourite examples of how creators pivoted:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://www.eventbrite.co.uk/o/food-tank-6917569381"><span style="font-weight: 400;">Food Tank</span></a><span style="font-weight: 400;">, a non-profit working to highlight big issues in the global food system, increased their global reach 2.5-fold during the pandemic. Their success proves that virtual events can open the door to a global online community.</span></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.eventbrite.co.uk/o/murrays-cheese-8172404165"><span style="font-weight: 400;">Murray’s Cheese</span></a><span style="font-weight: 400;">, a New York-based cheese shop, pivoted to virtual cheese-tasting classes. They did this by shipping cheese to attendees and hosting classes on Zoom, which allowed them to reach a new, broader audience in the US. It’s a great example of the viability of blending physical goods with live online experiences, Choi says.</span></li> </ul> <p><span style="font-weight: 400;">As patrons’ confidence in these online events’ value grew, they were willing to pay more. Compared to the early days of the pandemic, Eventbrite has noted a 24% growth in online ticket prices for the first three months of 2021.</span></p> <p>[cta id=”228563″]</p> <h2><b>Always remain nimble</b></h2> <p><span style="font-weight: 400;">Creators who remain responsive to the ever-shifting environment by hosting small, frequent events are a great example of the “pathway to building a sustainable business,” Choi says.</span></p> <p><span style="font-weight: 400;">The majority of in-person events promoted on Eventbrite have been small, and the key to their success is frequency. Two examples:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><a href="https://www.eventbrite.co.uk/o/makerlabs-11905571684"><span style="font-weight: 400;">MakerLabs</span></a><span style="font-weight: 400;">, a makerspace in Vancouver, has hosted more than 100 safe, small events in just the past few months. They charge up to $500 Canadian (around £285) for some of their multipart workshops.</span></li> <li style="font-weight: 400;" aria-level="1"><a href="https://www.eventbrite.co.uk/o/shannon-downey-aka-badass-cross-stitch-15699517695"><span style="font-weight: 400;">Badass Cross Stitch</span></a><span style="font-weight: 400;"> has hosted more than 100 events since the start of the pandemic. These include meet-ups to socialise and cross stitch, as well as workshops and classes. Their success proves you can build a thriving community of like-minded people via a regular cadence of a variety of event types.</span></li> </ul> <h2><b>Take advantage of the data insights and power of Eventbrite Boost</b></h2> <p><span style="font-weight: 400;">Cultivating and growing a community by investing in a unified marketing strategy can have a significant impact on your return on investment, Choi says.</span></p> <p><span style="font-weight: 400;">First, attendees want to help their favourite creators thrive. In addition to a rise in donation-based events, Eventbrite noticed that patrons were supporting creators by buying merch, gift cards, and VIP experiences. There’s been a jump in the number of creators leveraging Eventbrite’s add-on functionality, and those who did made about 10% more than they would have with ticket sales alone.</span></p> <p><span style="font-weight: 400;">Another way to sell more: Utilising </span><a href="https://www.eventbrite.co.uk/boost/"><span style="font-weight: 400;">Eventbrite Boost</span></a><span style="font-weight: 400;">. The platform can help you reach new audiences and engage with existing ones, Choi said; it expands your audience in a data-driven way. One success story:</span></p> <ul> <li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">By using Eventbrite Boost, </span><a href="https://www.eventbrite.co.uk/o/lincoln-park-zoo-30477922420"><span style="font-weight: 400;">Lincoln Park Zoo</span></a><span style="font-weight: 400;"> in Chicago saw an 8.5-times return in their ad spend across a seven-day campaign. This ensured their virtual events were well-promoted and well-attended.</span></li> </ul> </body></html> <div class="essb_break_scroll"></div> </div> </div> </main> <div class="container"> <div class="row"> <div class="col-md-20 archive-cta justify-content-md-between"> <div> <h4 class="archive-cta__title"> Use data to power your next event! </h4>    <a role="button" href="//eventbrite.co.uk/create" class="button button__core color_grey-000-text text-nowrap mb-2 "> Get started <img loading="lazy" class="icon inline" width="10" height="10" alt="Arrow" src="https://www.eventbrite.co.uk/blog/wp-content/themes/eventbrite-blockbase/assets/icons/right-arrow-white.svg"> </a> </div> <div class="archive-cta__img"> </div> </div> </div></div> <div class="container"> <div class="feedback-social-wrapper"> <div class="feedback-container"> <div> <div class="helpful-block-content wth-theme-thumbs" data-title=""> <ul> <li><span class="wth-title">WAS THIS ARTICLE HELPFUL?</span></li> <li><a data-post="320117" data-post-url="https://www.eventbrite.co.uk/blog/reconvene-recaps-data-insights/" data-post-title="Data Insights from Eventbrite to Consult Before Planning Your Next Event" data-response="1" href="#" class="wth-green-btn icon-thumbs-o-up icon1-thumbs-o-up"></a><a data-response="0" data-post="320117" data-post-url="https://www.eventbrite.co.uk/blog/reconvene-recaps-data-insights/" data-post-title="Data Insights from Eventbrite to Consult Before Planning Your Next Event" href="#" class="wth-red-btn icon-thumbs-o-down icon1-thumbs-o-down"></a></li> </ul> </div> </div> <div class="social-sharing-block"> <h4 class="display display-6 color_grey-900-text">SPREAD THE WORD</h4> <div class="essb_links essb_counter_modern_right essb_displayed_shortcode essb_share essb_template_copy-retina essb_1012153679 print-no" id="essb_displayed_shortcode_1012153679" data-essb-postid="320117" data-essb-position="shortcode" data-essb-button-style="icon" data-essb-template="copy-retina" data-essb-counter-pos="right" data-essb-url="https://www.eventbrite.co.uk/blog/reconvene-recaps-data-insights/" data-essb-twitter-url="https://www.eventbrite.co.uk/blog/reconvene-recaps-data-insights/" data-essb-instance="1012153679"><ul class="essb_links_list essb_force_hide_name essb_force_hide"><li class="essb_item essb_link_facebook nolightbox"> <a href="https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.co.uk/blog/reconvene-recaps-data-insights/&t=Data+Insights+from+Eventbrite+to+Consult+Before+Planning+Your+Next+Event" title="" onclick="essb.window('https://www.facebook.com/sharer/sharer.php?u=https://www.eventbrite.co.uk/blog/reconvene-recaps-data-insights/&t=Data+Insights+from+Eventbrite+to+Consult+Before+Planning+Your+Next+Event','facebook','1012153679'); 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