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Clean the Sky - Plastic-Free Spread Packaging
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Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>This Flora Packaging is Made with Compressed Wet Paper Fibers</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/Michael.Hemsworth'>Michael Hemsworth — January 10, 2024</a> <div class='ctsa__refs'>References: <a target=_blank href='https://grocerytrader.co.uk/upfield-launches-worlds-first-plastic-free-recyclable-tub-for-its-plant-butters-and-spreads/' class='ctsa__ref' rel='nofollow noreferrer'>grocerytrader</a> & <a target=_blank href='https://upfield.com/' class='ctsa__ref' rel='nofollow noreferrer'>upfield</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='It’s NOT about going carbon neutral anymore Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-geo-zero-icon2.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>It’s NOT about going carbon neutral anymore</div> </a></div> <p class='cts__p'>This new Flora packaging has been unveiled by Upfield created in collaboration with Footprint as a plastic-free solution that will greatly increase the product's eco-friendly nature. </p><p class='cts__p'>The packaging is made using compressed wet paper fiber that's formed into a rigid structure perfect for holding the namesake brand's signature spread. The packaging is waterproof and oil-proof, but still capable of being recycled through curbside paper collection. The packaging has received the Conventional Plastic Free Certification and is crafted with paper from a PEFC-certified supplier. </p><p class='cts__p'>Group CEO at Upfield David Haines spoke on the new Flora packaging saying, "When we established Upfield, innovating our way out of plastic tubs was our moon-shot and I am very proud of all Upfielders that continue to work towards this goal. Consumers today demand products that benefit both people and the planet. Our plant butters and spreads do exactly that. We’re excited about the potential to launch this across our most iconic brands in some of our most important markets.” </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label class='ctsa__navItemLbl'>Our Mission</label> </a> <a href='/carboncapture' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>co2</span> <label class='ctsa__navItemLbl'>Carbon Capture</label> </a> </div> </nav> </aside> </div> </article> <div class='cts__below'> <div class='cts__belowContent'> <section class='cts__section '> <h3 class='cts__sectionHeader'> <div class='cts__sectionHeaderInner'>Related Innovations</div> </h3> <div class='cts__articlesCont'><div class='cts__articles'><a href='/innovation/recycall-freshpack' class='cts__art'> <div class='cts__artImgCont'> <img alt='Plastic-Free Sandwich Packages Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/460/460749/460749_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Plastic-Free Sandwich Packages </div> </div> </a><a href='/innovation/compostable-bakery-packaging' class='cts__art'> <div 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