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id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Formula 409</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="This article exist only in this language. 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<div class="vector-body-before-content"> <div class="mw-indicators"> </div> <div id="siteSub" class="noprint">From Wikipedia, the free encyclopedia</div> </div> <div id="contentSub"><div id="mw-content-subtitle"></div></div> <div id="mw-content-text" class="mw-body-content"><div class="mw-content-ltr mw-parser-output" lang="en" dir="ltr"><div class="shortdescription nomobile noexcerpt noprint searchaux" style="display:none">Clorox brand cleaning product</div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output 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Unsourced material may be challenged and removed.<br /><small><span class="plainlinks"><i>Find sources:</i> <a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&q=%22Formula+409%22">"Formula 409"</a> – <a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&q=%22Formula+409%22+-wikipedia&tbs=ar:1">news</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&q=%22Formula+409%22&tbs=bkt:s&tbm=bks">newspapers</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&q=%22Formula+409%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22Formula+409%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22Formula+409%22&acc=on&wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span 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img{background-color:#f8f9fa}</style><table class="infobox hproduct ib-brand"><caption class="infobox-title fn">Formula 409 Home & Industrial Cleaner</caption><tbody><tr><td colspan="2" class="infobox-image"><span class="mw-default-size ib-brand-logo" typeof="mw:File/Frameless"><a href="/wiki/File:Formula_409_logo.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/f/f1/Formula_409_logo.svg/220px-Formula_409_logo.svg.png" decoding="async" width="220" height="162" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/f/f1/Formula_409_logo.svg/330px-Formula_409_logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/f/f1/Formula_409_logo.svg/440px-Formula_409_logo.svg.png 2x" data-file-width="350" data-file-height="257" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Product type</th><td class="infobox-data type">Cleanser</td></tr><tr><th scope="row" class="infobox-label">Owner</th><td class="infobox-data brand"><a href="/wiki/Clorox" title="Clorox">Clorox</a></td></tr><tr><th scope="row" class="infobox-label">Country</th><td class="infobox-data"><a href="/wiki/United_States" title="United States">U.S.</a></td></tr><tr><th scope="row" class="infobox-label">Introduced</th><td class="infobox-data">1957<span class="noprint">; 68 years ago</span><span style="display:none"> (<span class="bday dtstart published updated">1957</span>)</span></td></tr><tr><th scope="row" class="infobox-label">Markets</th><td class="infobox-data">Worldwide</td></tr><tr><th scope="row" class="infobox-label">Previous owners</th><td class="infobox-data">Chemzol</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><a rel="nofollow" class="external text" href="http://www.formula409.com/">formula409.com</a></td></tr></tbody></table> <p><b>Formula 409</b> or <b>409</b> is an American brand of home and industrial cleaning products well known in the United States, but virtually unknown in other places. It includes Formula 409 All-Purpose Cleaner, Formula 409 Glass and Surface Cleaner, Formula 409 Carpet Cleaner, and many others. The brand is currently owned by <a href="/wiki/Clorox" title="Clorox">Clorox</a>. <sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>The <a href="/wiki/Core_product" title="Core product">flagship product</a> was invented in 1957 by Morris D. Rouff, whose <a href="/wiki/Michigan" title="Michigan">Michigan</a> company manufactured industrial cleaning supplies.<sup id="cite_ref-BrianRouff.com_2-0" class="reference"><a href="#cite_note-BrianRouff.com-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-3" class="reference"><a href="#cite_note-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> Formula 409’s original application was as a commercial solvent and degreaser for industries that struggled with particularly difficult cleaning problems. </p><p>The inventor's son has stated that it was named for the birthday of the inventor's wife, Ruth, on April 9th (409).<sup id="cite_ref-BrianRouff.com_2-1" class="reference"><a href="#cite_note-BrianRouff.com-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> The company, however, claims that it was named as the 409th compound tested by the two young inventors.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> Other claimed origins for the name include 409 being the <a href="/wiki/Telephone_numbering_plan" title="Telephone numbering plan">telephone area code</a> where it was invented (<a href="/wiki/Area_code_409" title="Area code 409">area code 409</a>, which serves southeastern <a href="/wiki/Texas" title="Texas">Texas</a>, was not introduced until 1983);<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> the birthday of some other person, such as the inventor's daughter;<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> or a reference to a powerful <a href="/wiki/Chevrolet_Big-Block_engine#409" class="mw-redirect" title="Chevrolet Big-Block engine">Chevrolet car engine</a> used in the 1960s. </p><p>In 1960, Rouff sold Formula 409 to Chemzol, a New York firm, for an amount in the low six-figure range. In the mid-1960s, <a href="/wiki/Entrepreneur" class="mw-redirect" title="Entrepreneur">entrepreneur</a> Wilson Harrell, along with longtime friend David Woodcock and television personality <a href="/wiki/Art_Linkletter" title="Art Linkletter">Art Linkletter</a>, bought Formula 409. Harrell, Woodcock & Linkletter bought it for $30,000 and took it national. Linkletter also promoted the product in television commercials. The company eventually took Formula 409 to a 55 percent share of the spray-cleaner market, and six years later, Harrell, Woodcock & Linkletter sold the company to Clorox for $7 million.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>In early 2020 Formula 409 became impossible to find in stores<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> and disappeared from the "products" listing at the Clorox website.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> Some websites say Clorox has discontinued the product.<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> There has been no announcement or news release, and the website www.formula409.com is still active. Formula 409 is currently (November 7, 2024) sold at Walmart, Target, grocery and numerous other stores. The packaging has been changed. <sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Advertising">Advertising</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Formula_409&action=edit&section=1" title="Edit section: Advertising"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1251242444"><table class="box-More_citations_needed_section plainlinks metadata ambox ambox-content ambox-Refimprove" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This section <b>needs additional citations for <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">verification</a></b>.<span class="hide-when-compact"> Please help <a href="/wiki/Special:EditPage/Formula_409" title="Special:EditPage/Formula 409">improve this article</a> by <a href="/wiki/Help:Referencing_for_beginners" title="Help:Referencing for beginners">adding citations to reliable sources</a> in this section. Unsourced material may be challenged and removed.</span> <span class="date-container"><i>(<span class="date">August 2016</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <p>During the period when Art Linkletter was a part-owner of the Formula 409 brand, he was the commercial spokesperson. </p><p>Throughout the early 1970s, commercials featured <a href="/wiki/Betty_Boop" title="Betty Boop">Betty Boop</a>. </p><p>In the late 1990s to the early 2000s, a cover of <a href="/wiki/The_Beach_Boys" title="The Beach Boys">The Beach Boys</a>' 1962 song (surfin' safari) "<a href="/wiki/409_(song)" title="409 (song)">409</a>" was used. The song's title refers to the name of the <a href="/wiki/Chevrolet_Engineering_Research_Vehicle" title="Chevrolet Engineering Research Vehicle">Chevrolet engine.</a><sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> </p><p>One commercial from 2005 shows a fictional <b>Formula 410</b>. As a character hits the trigger, electricity shoots out instead of spray. The announcer says, "Because the world is not ready for Formula 410, there's Formula 409". </p> <div class="mw-heading mw-heading2"><h2 id="In_popular_culture">In popular culture</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Formula_409&action=edit&section=2" title="Edit section: In popular culture"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p><a href="/wiki/Detroit" title="Detroit">Detroit</a> rock group <a href="/wiki/Electric_Six" title="Electric Six">Electric Six</a> released a song named for the product on their 2008 album <a href="/wiki/Flashy_(album)" class="mw-redirect" title="Flashy (album)"><i>Flashy</i></a>.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> The song references how the product might be used to "clean your kitchen". The music video features band members using spray bottles of Formula 409 Glass and Surface Cleaner to clean the windows of the <a href="/wiki/Coney_Island_(restaurant)" title="Coney Island (restaurant)">Lafayette Coney Island</a> restaurant in downtown Detroit. The band <a href="/wiki/Death_Cab_for_Cutie" title="Death Cab for Cutie">Death Cab for Cutie</a>'s song 'What Sarah Said' mentions the product.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup> </p><p>In the season 5 episode <i><a href="/wiki/Mind%27s_Eye_(The_X-Files)" title="Mind's Eye (The X-Files)">Mind's Eye</a></i> of the TV-show <a href="/wiki/The_X-Files" title="The X-Files">The X-Files</a> from 1998, a detective claims that Marty Glen (played by guest star <a href="/wiki/Lili_Taylor" title="Lili Taylor">Lili Taylor</a>), a suspect and the <a href="/wiki/Villain_of_the_week" title="Villain of the week">Villain of the week</a> of the episode, had been found "at the scene doing a Formula 409.", i.e. cleaning a bathroom that had been the crime scene of a murder. It is also the title of <a href="/wiki/Green_Day" title="Green Day">Green Day</a>'s song "409 in Your Coffeemaker", appearing on their 1990 EP <a href="/wiki/Slappy" title="Slappy">Slappy</a>. </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Formula_409&action=edit&section=3" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.thecloroxcompany.com/company/our-story/timeline/">"Timeline"</a>. <i>The Clorox Company</i><span class="reference-accessdate">. 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Retrieved <span class="nowrap">14 September</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=clorox.com&rft.atitle=Products&rft_id=https%3A%2F%2Fwww.clorox.com%2Fproducts%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFormula+409" class="Z3988"></span></span> </li> <li id="cite_note-11"><span class="mw-cite-backlink"><b><a href="#cite_ref-11">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.cleanfreak.com/chemicals/hard-surface/all-purpose/case-of-formula-409-all-purpose-cleaner.html">"Case of Formula 409 All-Purpose Cleaner"</a>. <i>cleanfreak.com</i><span class="reference-accessdate">. Retrieved <span class="nowrap">14 September</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=cleanfreak.com&rft.atitle=Case+of+Formula+409+All-Purpose+Cleaner&rft_id=https%3A%2F%2Fwww.cleanfreak.com%2Fchemicals%2Fhard-surface%2Fall-purpose%2Fcase-of-formula-409-all-purpose-cleaner.html&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFormula+409" class="Z3988"></span></span> </li> <li id="cite_note-12"><span class="mw-cite-backlink"><b><a href="#cite_ref-12">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.formula409.com/products/cleaners/multi-surface-cleaner/">"Formula 409 multi-surface cleaner"</a>. <i>www.formula409.com</i>. 4 July 2013<span class="reference-accessdate">. Retrieved <span class="nowrap">14 September</span> 2020</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=www.formula409.com&rft.atitle=Formula+409+multi-surface+cleaner&rft.date=2013-07-04&rft_id=https%3A%2F%2Fwww.formula409.com%2Fproducts%2Fcleaners%2Fmulti-surface-cleaner%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFormula+409" class="Z3988"></span></span> </li> <li id="cite_note-13"><span class="mw-cite-backlink"><b><a href="#cite_ref-13">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://www.songfacts.com/facts/the-beach-boys/409">"409 by the beach boys"</a>. <i>Song Facts</i>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=unknown&rft.jtitle=Song+Facts&rft.atitle=409+by+the+beach+boys&rft_id=https%3A%2F%2Fwww.songfacts.com%2Ffacts%2Fthe-beach-boys%2F409&rfr_id=info%3Asid%2Fen.wikipedia.org%3AFormula+409" class="Z3988"></span></span> </li> <li id="cite_note-14"><span class="mw-cite-backlink"><b><a href="#cite_ref-14">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="http://www.electricsix.co.uk/songs/formula-409/">"Formula 409 - Electric Six Discography"</a><span class="reference-accessdate">. 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