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class="focus-visible:outline-none"><section class="grid gap-y-2xl grid-cols-full pb-4xl text-section-light-text relative pt-hero-top bg-transparent noise" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="light"><div class="container relative z-10 py-lg md:py-2xl px-0 md:px-2xl"><div class="text-center z-10 pb-md md:pb-3xl"><h1 class="richtext text-white text-t5 sm:text-t1">The Shopify story</h1><p class="richtext text-white text-body-sm sm:text-body-lg pt-sm">Shopify is supporting the next generation of entrepreneurs, the world’s biggest brands, and everyone in between.</p></div><div class="w-full h-0 pb-[56.25%] rounded-3xl overflow-hidden"><div class="relative"><div><picture data-component-name="image"><img alt="The Shopify Story" class="w-full aspect-video" height="2160" src="https://cdn.shopify.com/s/files/1/0817/4980/3064/articles/Tobi_Thumb_R4.png?v=1714067172&width=3840&height=2160" width="3840"/></picture><iframe class="w-full aspect-video h-0 pointer-events-none" src="https://www.youtube.com/embed/rgZU5pDf6mw?autoplay=1&mute=1&controls=0&showinfo=0&loop=1&rel=0&playlist=rgZU5pDf6mw" title="YouTube video player" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen=""></iframe></div><button aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 shadow-play-button bottom-2.5 left-2.5 md:bottom-8 md:left-8 md:w-20 md:h-20" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div></div></div><section class="grid grid-cols-full pb-0 text-section-dark-text pt-0 container gap-y-0 bg-transparent z-10 mb-0" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="dark"><h2 class="border-l-2 md:border-l-4 pl-sm text-t7 sm:text-t3 border-lavender-30">MERCHANT STORIES</h2></section><div class="container relative z-10"><div role="region" aria-roledescription="Carousel" data-component-name="carousel" class="relative flex flex-col gap-4 overflow-x-clip w-full"><div role="list" data-name="carousel-track" class="flex justify-center w-full items-start"><div class="shrink-0 transition-transform will-change-transform focus:outline-none focus-within:ring-shade-40 focus-within:ring-opacity-50 ease-in-out w-full focus-within:ring-0 px-px" role="listitem" aria-current="true" aria-label="Slide 1" tabindex="0" style="order:3;transform:translateX(-50%);transition-property:none;transition-duration:500ms;z-index:1"><section class="grid gap-y-2xl grid-cols-full pb-0 text-section-dark-text pt-0 bg-transparent" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="dark"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-xl z-10 gap-x-8 !mx-0"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl justify-center order-2 md:order-1"><div class="text-left text-section-dark-text md:pr-2xl" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t3">Small-town renaissance</h2><p class="richtext text-body-base pt-sm">Small businesses in towns across the U.S. are unifying their communities through commerce. From Lockhart, Texas to Matthews, North Carolina to Malden, West Virginia, these entrepreneurs are taking risks and building the future they want.</p></div></div><div class="col-span-4 xs:col-span-4 xs:col-start-1 sm:col-start-1 flex flex-col gap-y-xl md:col-start-7 justify-center sm:col-span-8 md:col-span-6 order-1 md:order-2"><div class="relative"><picture data-component-name="image"><img alt="" class="w-full rounded-3xl" loading="lazy" src="https://cdn.shopify.com/s/files/1/0817/4980/3064/articles/NEWSROOM_SHOPIFY_TOWNS_IMAGE_01.jpg?v=1722949638"/></picture><button aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 shadow-play-button bottom-2.5 left-2.5 md:bottom-8 md:left-8 md:w-20 md:h-20" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div></div></div></section></div><div class="shrink-0 transition-transform will-change-transform focus:outline-none focus-within:ring-shade-40 focus-within:ring-opacity-50 ease-in-out w-full focus-within:ring-0 px-px" role="listitem" aria-label="Slide 2" tabindex="-1" style="order:4;transform:translateX(-50%);transition-property:none;transition-duration:500ms"><section class="grid gap-y-2xl grid-cols-full pb-0 text-section-dark-text pt-0 bg-transparent" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="dark"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-xl z-10 gap-x-8 !mx-0"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl justify-center order-2 md:order-1"><div class="text-left text-section-dark-text md:pr-2xl" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t3">Floof's sweet success</h2><p class="richtext text-body-base pt-sm">Hannah's life fell apart during COVID. From the rubble, she built a cotton candy company.</p></div></div><div class="col-span-4 xs:col-span-4 xs:col-start-1 sm:col-start-1 flex flex-col gap-y-xl md:col-start-7 justify-center sm:col-span-8 md:col-span-6 order-1 md:order-2"><div class="relative"><picture data-component-name="image"><img alt="" class="w-full rounded-3xl" loading="lazy" src="https://cdn.shopify.com/s/files/1/0817/4980/3064/articles/floof.png?v=1713984393"/></picture><button aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 shadow-play-button bottom-2.5 left-2.5 md:bottom-8 md:left-8 md:w-20 md:h-20" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div></div></div></section></div><div class="shrink-0 transition-transform will-change-transform focus:outline-none focus-within:ring-shade-40 focus-within:ring-opacity-50 ease-in-out w-full focus-within:ring-0 px-px" role="listitem" aria-hidden="true" aria-label="Slide 3" tabindex="-1" style="order:5;transform:translateX(-50%);transition-property:none;transition-duration:500ms"><section class="grid gap-y-2xl grid-cols-full pb-0 text-section-dark-text pt-0 bg-transparent" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="dark"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-xl z-10 gap-x-8 !mx-0"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl justify-center order-2 md:order-1"><div class="text-left text-section-dark-text md:pr-2xl" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t3">Small-town renaissance</h2><p class="richtext text-body-base pt-sm">Small businesses in towns across the U.S. are unifying their communities through commerce. From Lockhart, Texas to Matthews, North Carolina to Malden, West Virginia, these entrepreneurs are taking risks and building the future they want.</p></div></div><div class="col-span-4 xs:col-span-4 xs:col-start-1 sm:col-start-1 flex flex-col gap-y-xl md:col-start-7 justify-center sm:col-span-8 md:col-span-6 order-1 md:order-2"><div class="relative"><picture data-component-name="image"><img alt="" class="w-full rounded-3xl" loading="lazy" src="https://cdn.shopify.com/s/files/1/0817/4980/3064/articles/NEWSROOM_SHOPIFY_TOWNS_IMAGE_01.jpg?v=1722949638"/></picture><button aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 shadow-play-button bottom-2.5 left-2.5 md:bottom-8 md:left-8 md:w-20 md:h-20" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div></div></div></section></div><div class="shrink-0 transition-transform will-change-transform focus:outline-none focus-within:ring-shade-40 focus-within:ring-opacity-50 ease-in-out w-full focus-within:ring-0 px-px" role="listitem" aria-hidden="true" aria-label="Slide 4" tabindex="-1" style="order:0;transform:translateX(-50%);transition-property:none;transition-duration:500ms"><section class="grid gap-y-2xl grid-cols-full pb-0 text-section-dark-text pt-0 bg-transparent" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="dark"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-xl z-10 gap-x-8 !mx-0"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl justify-center order-2 md:order-1"><div class="text-left text-section-dark-text md:pr-2xl" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t3">Floof's sweet success</h2><p class="richtext text-body-base pt-sm">Hannah's life fell apart during COVID. From the rubble, she built a cotton candy company.</p></div></div><div class="col-span-4 xs:col-span-4 xs:col-start-1 sm:col-start-1 flex flex-col gap-y-xl md:col-start-7 justify-center sm:col-span-8 md:col-span-6 order-1 md:order-2"><div class="relative"><picture data-component-name="image"><img alt="" class="w-full rounded-3xl" loading="lazy" src="https://cdn.shopify.com/s/files/1/0817/4980/3064/articles/floof.png?v=1713984393"/></picture><button aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 shadow-play-button bottom-2.5 left-2.5 md:bottom-8 md:left-8 md:w-20 md:h-20" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div></div></div></section></div><div class="shrink-0 transition-transform will-change-transform focus:outline-none focus-within:ring-shade-40 focus-within:ring-opacity-50 ease-in-out w-full focus-within:ring-0 px-px" role="listitem" aria-hidden="true" aria-label="Slide 5" tabindex="-1" style="order:1;transform:translateX(-50%);transition-property:none;transition-duration:500ms"><section class="grid gap-y-2xl grid-cols-full pb-0 text-section-dark-text pt-0 bg-transparent" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="dark"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-xl z-10 gap-x-8 !mx-0"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl justify-center order-2 md:order-1"><div class="text-left text-section-dark-text md:pr-2xl" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t3">Small-town renaissance</h2><p class="richtext text-body-base pt-sm">Small businesses in towns across the U.S. are unifying their communities through commerce. From Lockhart, Texas to Matthews, North Carolina to Malden, West Virginia, these entrepreneurs are taking risks and building the future they want.</p></div></div><div class="col-span-4 xs:col-span-4 xs:col-start-1 sm:col-start-1 flex flex-col gap-y-xl md:col-start-7 justify-center sm:col-span-8 md:col-span-6 order-1 md:order-2"><div class="relative"><picture data-component-name="image"><img alt="" class="w-full rounded-3xl" loading="lazy" src="https://cdn.shopify.com/s/files/1/0817/4980/3064/articles/NEWSROOM_SHOPIFY_TOWNS_IMAGE_01.jpg?v=1722949638"/></picture><button aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 shadow-play-button bottom-2.5 left-2.5 md:bottom-8 md:left-8 md:w-20 md:h-20" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 transition-transform duration-200 scale-0"><svg viewBox="0 0 24 24" aria-hidden="true"><path d="M8 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path><path d="M16 4V20" stroke="currentColor" stroke-width="2" stroke-linecap="round"></path></svg></div><div class="absolute ease-out inset-0 transition-transform duration-200 scale-1 delay-200"><svg viewBox="0 0 24 24" aria-hidden="true"><path fill-rule="evenodd" clip-rule="evenodd" d="M22 12.0003C22 12.4529 21.7547 12.8707 21.3533 13.1021L8.02 20.8161C7.808 20.9383 7.57067 21 7.33333 21C7.10667 21 6.88 20.9447 6.676 20.8329C6.25867 20.604 6 20.1772 6 19.7143V4.28627C6 3.82343 6.25867 3.39659 6.676 3.16774C7.09333 2.9376 7.608 2.94532 8.02 3.18445L21.3533 10.8985C21.7547 11.1299 22 11.5477 22 12.0003Z" fill="currentColor"></path></svg></div></div></button></div></div></div></section></div><div class="shrink-0 transition-transform will-change-transform focus:outline-none focus-within:ring-shade-40 focus-within:ring-opacity-50 ease-in-out w-full focus-within:ring-0 px-px" role="listitem" aria-hidden="true" aria-label="Slide 6" tabindex="-1" style="order:2;transform:translateX(-50%);transition-property:none;transition-duration:500ms"><section class="grid gap-y-2xl grid-cols-full pb-0 text-section-dark-text pt-0 bg-transparent" data-section-name="" data-component-name="" data-viewable-component="true" data-mode="dark"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-y-xl z-10 gap-x-8 !mx-0"><div class="col-span-4 xs:col-span-4 sm:col-span-8 md:col-span-6 col-start-1 flex flex-col gap-y-xl justify-center order-2 md:order-1"><div class="text-left text-section-dark-text md:pr-2xl" data-mode="dark" data-component-name="heading-group"><h2 class="richtext text-t3">Floof's sweet success</h2><p class="richtext text-body-base pt-sm">Hannah's life fell apart during COVID. From the rubble, she built a cotton candy company.</p></div></div><div class="col-span-4 xs:col-span-4 xs:col-start-1 sm:col-start-1 flex flex-col gap-y-xl md:col-start-7 justify-center sm:col-span-8 md:col-span-6 order-1 md:order-2"><div class="relative"><picture data-component-name="image"><img alt="" class="w-full rounded-3xl" loading="lazy" src="https://cdn.shopify.com/s/files/1/0817/4980/3064/articles/floof.png?v=1713984393"/></picture><button aria-disabled="false" data-component-name="interface-button" data-mode="light" class="rounded-full duration-150 transition-colors focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline w-16 h-16 disabled:bg-shade-30 bg-black text-white hover:bg-shade-70 active:bg-shade-50 absolute z-10 shadow-play-button bottom-2.5 left-2.5 md:bottom-8 md:left-8 md:w-20 md:h-20" tabindex="0"><div class="relative mx-auto w-9 h-9" style="width:48px;height:48px"><div class="absolute ease-out inset-0 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group"><div><p class="flex flex-wrap items-center mb-sm text-base text-shade-30"><span><span class="text-body-base uppercase md:text-body-base md:font-normal text-dragonfruit-10">POV</span></span><span class="w-[6px] h-[6px] mx-3 rounded-full bg-shade-30"></span><span class="text-body-base">November 7, 2024</span></p><h2 class="text-t5 group-hover:underline group-hover:text-link-hover font-normal">How Europe can champion small business growth</h2></div><div class="w-1/2 pl-xl flex-shrink-0 hidden md:block"><picture data-component-name="image"><img class="rounded-lg float-right" height="176" loading="lazy" src="https://cdn.shopify.com/s/files/1/0817/4980/3064/articles/EU-2330x1000px-Header.png?v=1731033698&height=176" srcSet="https://cdn.shopify.com/s/files/1/0817/4980/3064/articles/EU-2330x1000px-Header.png?v=1731033698&width=816&height=352 2x"/></picture></div></a></article></section><section class="grid gap-y-2xl grid-cols-full pb-0 text-section-light-text pt-0 container 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