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/** * @output wp-includes/js/wp-emoji-loader.js */ /** * Emoji Settings as exported in PHP via _print_emoji_detection_script(). * @typedef WPEmojiSettings * @type {object} * @property {?object} source * @property {?string} source.concatemoji * @property {?string} source.twemoji * @property {?string} source.wpemoji * @property {?boolean} DOMReady * @property {?Function} readyCallback */ /** * Support tests. * @typedef SupportTests * @type {object} * @property {?boolean} flag * @property {?boolean} emoji */ /** * IIFE to detect emoji support and load Twemoji if needed. * * @param {Window} window * @param {Document} document * @param {WPEmojiSettings} settings */ ( function wpEmojiLoader( window, document, settings ) { if ( typeof Promise === 'undefined' ) { return; } var sessionStorageKey = 'wpEmojiSettingsSupports'; var tests = [ 'flag', 'emoji' ]; /** * Checks whether the browser supports offloading to a Worker. * * @since 6.3.0 * * @private * * @returns {boolean} */ function supportsWorkerOffloading() { return ( typeof Worker !== 'undefined' && typeof OffscreenCanvas !== 'undefined' && typeof URL !== 'undefined' && URL.createObjectURL && typeof Blob !== 'undefined' ); } /** * @typedef SessionSupportTests * @type {object} * @property {number} timestamp * @property {SupportTests} supportTests */ /** * Get support tests from session. * * @since 6.3.0 * * @private * * @returns {?SupportTests} Support tests, or null if not set or older than 1 week. */ function getSessionSupportTests() { try { /** @type {SessionSupportTests} */ var item = JSON.parse( sessionStorage.getItem( sessionStorageKey ) ); if ( typeof item === 'object' && typeof item.timestamp === 'number' && new Date().valueOf() < item.timestamp + 604800 && // Note: Number is a week in seconds. typeof item.supportTests === 'object' ) { return item.supportTests; } } catch ( e ) {} return null; } /** * Persist the supports in session storage. * * @since 6.3.0 * * @private * * @param {SupportTests} supportTests Support tests. */ function setSessionSupportTests( supportTests ) { try { /** @type {SessionSupportTests} */ var item = { supportTests: supportTests, timestamp: new Date().valueOf() }; sessionStorage.setItem( sessionStorageKey, JSON.stringify( item ) ); } catch ( e ) {} } /** * Checks if two sets of Emoji characters render the same visually. * * This function may be serialized to run in a Worker. Therefore, it cannot refer to variables from the containing * scope. Everything must be passed by parameters. * * @since 4.9.0 * * @private * * @param {CanvasRenderingContext2D} context 2D Context. * @param {string} set1 Set of Emoji to test. * @param {string} set2 Set of Emoji to test. * * @return {boolean} True if the two sets render the same. */ function emojiSetsRenderIdentically( context, set1, set2 ) { // Cleanup from previous test. context.clearRect( 0, 0, context.canvas.width, context.canvas.height ); context.fillText( set1, 0, 0 ); var rendered1 = new Uint32Array( context.getImageData( 0, 0, context.canvas.width, context.canvas.height ).data ); // Cleanup from previous test. context.clearRect( 0, 0, context.canvas.width, context.canvas.height ); context.fillText( set2, 0, 0 ); var rendered2 = new Uint32Array( context.getImageData( 0, 0, context.canvas.width, context.canvas.height ).data ); return rendered1.every( function ( rendered2Data, index ) { return rendered2Data === rendered2[ index ]; } ); } /** * Determines if the browser properly renders Emoji that Twemoji can supplement. * * This function may be serialized to run in a Worker. Therefore, it cannot refer to variables from the containing * scope. Everything must be passed by parameters. * * @since 4.2.0 * * @private * * @param {CanvasRenderingContext2D} context 2D Context. * @param {string} type Whether to test for support of "flag" or "emoji". * @param {Function} emojiSetsRenderIdentically Reference to emojiSetsRenderIdentically function, needed due to minification. * * @return {boolean} True if the browser can render emoji, false if it cannot. */ function browserSupportsEmoji( context, type, emojiSetsRenderIdentically ) { var isIdentical; switch ( type ) { case 'flag': /* * Test for Transgender flag compatibility. Added in Unicode 13. * * To test for support, we try to render it, and compare the rendering to how it would look if * the browser doesn't render it correctly (white flag emoji + transgender symbol). */ isIdentical = emojiSetsRenderIdentically( context, '\uD83C\uDFF3\uFE0F\u200D\u26A7\uFE0F', // as a zero-width joiner sequence '\uD83C\uDFF3\uFE0F\u200B\u26A7\uFE0F' // separated by a zero-width space ); if ( isIdentical ) { return false; } /* * Test for UN flag compatibility. This is the least supported of the letter locale flags, * so gives us an easy test for full support. * * To test for support, we try to render it, and compare the rendering to how it would look if * the browser doesn't render it correctly ([U] + [N]). */ isIdentical = emojiSetsRenderIdentically( context, '\uD83C\uDDFA\uD83C\uDDF3', // as the sequence of two code points '\uD83C\uDDFA\u200B\uD83C\uDDF3' // as the two code points separated by a zero-width space ); if ( isIdentical ) { return false; } /* * Test for English flag compatibility. England is a country in the United Kingdom, it * does not have a two letter locale code but rather a five letter sub-division code. * * To test for support, we try to render it, and compare the rendering to how it would look if * the browser doesn't render it correctly (black flag emoji + [G] + [B] + [E] + [N] + [G]). */ isIdentical = emojiSetsRenderIdentically( context, // as the flag sequence '\uD83C\uDFF4\uDB40\uDC67\uDB40\uDC62\uDB40\uDC65\uDB40\uDC6E\uDB40\uDC67\uDB40\uDC7F', // with each code point separated by a zero-width space '\uD83C\uDFF4\u200B\uDB40\uDC67\u200B\uDB40\uDC62\u200B\uDB40\uDC65\u200B\uDB40\uDC6E\u200B\uDB40\uDC67\u200B\uDB40\uDC7F' ); return ! isIdentical; case 'emoji': /* * Why can't we be friends? Everyone can now shake hands in emoji, regardless of skin tone! * * To test for Emoji 14.0 support, try to render a new emoji: Handshake: Light Skin Tone, Dark Skin Tone. * * The Handshake: Light Skin Tone, Dark Skin Tone emoji is a ZWJ sequence combining 🫱 Rightwards Hand, * 🏻 Light Skin Tone, a Zero Width Joiner, 🫲 Leftwards Hand, and 🏿 Dark Skin Tone. * * 0x1FAF1 == Rightwards Hand * 0x1F3FB == Light Skin Tone * 0x200D == Zero-Width Joiner (ZWJ) that links the code points for the new emoji or * 0x200B == Zero-Width Space (ZWS) that is rendered for clients not supporting the new emoji. * 0x1FAF2 == Leftwards Hand * 0x1F3FF == Dark Skin Tone. * * When updating this test for future Emoji releases, ensure that individual emoji that make up the * sequence come from older emoji standards. */ isIdentical = emojiSetsRenderIdentically( context, '\uD83E\uDEF1\uD83C\uDFFB\u200D\uD83E\uDEF2\uD83C\uDFFF', // as the zero-width joiner sequence '\uD83E\uDEF1\uD83C\uDFFB\u200B\uD83E\uDEF2\uD83C\uDFFF' // separated by a zero-width space ); return ! isIdentical; } return false; } /** * Checks emoji support tests. * * This function may be serialized to run in a Worker. Therefore, it cannot refer to variables from the containing * scope. Everything must be passed by parameters. * * @since 6.3.0 * * @private * * @param {string[]} tests Tests. * @param {Function} browserSupportsEmoji Reference to browserSupportsEmoji function, needed due to minification. * @param {Function} emojiSetsRenderIdentically Reference to emojiSetsRenderIdentically function, needed due to minification. * * @return {SupportTests} Support tests. */ function testEmojiSupports( tests, browserSupportsEmoji, emojiSetsRenderIdentically ) { var canvas; if ( typeof WorkerGlobalScope !== 'undefined' && self instanceof WorkerGlobalScope ) { canvas = new OffscreenCanvas( 300, 150 ); // Dimensions are default for HTMLCanvasElement. } else { canvas = document.createElement( 'canvas' ); } var context = canvas.getContext( '2d', { willReadFrequently: true } ); /* * Chrome on OS X added native emoji rendering in M41. Unfortunately, * it doesn't work when the font is bolder than 500 weight. So, we * check for bold rendering support to avoid invisible emoji in Chrome. */ context.textBaseline = 'top'; context.font = '600 32px Arial'; var supports = {}; tests.forEach( function ( test ) { supports[ test ] = browserSupportsEmoji( context, test, emojiSetsRenderIdentically ); } ); return supports; } /** * Adds a script to the head of the document. * * @ignore * * @since 4.2.0 * * @param {string} src The url where the script is located. * * @return {void} */ function addScript( src ) { var script = document.createElement( 'script' ); script.src = src; script.defer = true; document.head.appendChild( script ); } settings.supports = { everything: true, everythingExceptFlag: true }; // Create a promise for DOMContentLoaded since the worker logic may finish after the event has fired. var domReadyPromise = new Promise( function ( resolve ) { document.addEventListener( 'DOMContentLoaded', resolve, { once: true } ); } ); // Obtain the emoji support from the browser, asynchronously when 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n.callMethod.apply(n,arguments):n.queue.push(arguments)}; if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0'; n.queue=[];t=b.createElement(e);t.async=!0; t.src=v;s=b.getElementsByTagName(e)[0]; s.parentNode.insertBefore(t,s)}(window,document,'script', 'https://connect.facebook.net/en_US/fbevents.js'); fbq('init', '869380660527792'); fbq('track', 'PageView'); </script> <noscript> <img height="1" width="1" src="https://www.facebook.com/tr?id=869380660527792&ev=PageView &noscript=1"/> </noscript>  </head> <body data-rsssl=1 class="post-template-default single single-post postid-4254 single-format-standard wp-custom-logo cookies-not-set has-site-logo">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-N6NN8K39" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="full single"> <div class="two spacing"></div> <div class='row'> <div class='large-12 columns'> <a href="https://metricdesign.net#blog-section" class="back-to-blog"><i class="fa fa-long-arrow-left"></i> Back to all posts</a> <div class="two spacing"></div> <div class='post single'> <h3>How to market on WeChat in 2022 and maximise your marketing efforts for results</h3> <p class='info'> <span>Oct 11, 2022</span> / <span> by <a href="">mds</a> </span> / <span> In <a href="https://metricdesign.net/category/news/" rel="category tag">News</a> </span> </span> </p> <p>This article was originally published on <a href="https://www.chinafy.com/?MDS" data-type="URL" data-id="https://www.chinafy.com/?MDS" target="_blank" rel="noreferrer noopener">Chinafy</a>.</p> <p>While WeChat is most often referred to as a messaging app, its billion plus monthly users know that it is that and much more.</p> <p>Imagine a singular app where you do everything from chatting with friends, access multiple brand-managed apps, book flights and hotels, make payments, split bills and live an entirely cashless life. Well, the reason you don’t have to just imagine this is because it exists in the “super app”, WeChat.</p> <p>In this article, we’ll highlight specific WeChat marketing features and select real-world case studies supported by our award-winning agency partner, <a rel="noreferrer noopener" href="https://metricdesign.net/?chinafy" target="_blank">Metric Design Studio</a>.</p> <h2 class="wp-block-heading">What is WeChat Marketing?</h2> <p>WeChat is a super app in China with over 1.2 billion active monthly users. Notable features include chat messaging, social media posts and interactions, payments, and advertising. It is a given that almost all marketers targeting a China-based audience will use WeChat to some degree as a core digital touchpoint.</p> <h2 class="wp-block-heading">First, do you need WeChat Marketing?</h2> <p>Well, that depends. The similar analogy or question you might ask is whether your business needs Instagram or Facebook. In many cases, the answer might be <strong>yes</strong>. </p> <p>The second question is whether or not your business is well positioned to properly use the WeChat marketing channel or not. That could mean the requisite local support to manage enquiries that come through, to regularly update the channel, or whether your other fundamental touch points are prepared to accept and convert traffic from WeChat.</p> <p>For example, a fast, usable website in China. Many companies don’t off the shelf, which means that even if they were to launch a WeChat account or mini-program, their end to end user experience still requires fundamental work.</p> <p></p> <blockquote class="wp-block-quote"><p><a rel="noreferrer noopener" href="https://www.chinafy.com/tools/visual-speed-test" target="_blank">Test your website from China</a></p></blockquote> <p></p> <h2 class="wp-block-heading">WeChat Marketing: Key Features</h2> <figure class="wp-block-image"><img decoding="async" src="https://su.ultrasite.com/170_a_8275_4f0f065a.png" alt=""/></figure> <p>WeChat offers a few in-app features that are game changers for marketers in China.</p> <p>· <strong>WeChat Official Account</strong>: Having a WeChat Official Account or a WeChat Business Account means businesses can set up an in-app company profile, with some even going as far as to set up chatbots and offering a full-fledged ecommerce experience to their users.</p> <p><strong>· WeChat Mini Programs</strong>: WeChat Mini Programs are essentially apps within the broader WeChat app. Brands are able to create more interactive experiences including play-to-earn games, live-streaming, and specific product offerings like booking a taxi..</p> <p>· <strong>WeChat Groups:</strong> WeChat Groups are group chats set up by businesses (or individuals) to communicate with friends, customers. Popular content shared include event invitations, promotions, or company news.</p> <p>· <strong>WeChat Pay:</strong> WeChat Pay is China’s second-largest digital wallet and mobile payments platform. As of 2020, 64 countries or regions are supported globally with features including native in-app payments, payment via QR code, bill payments and more.</p> <figure class="wp-block-image"><img decoding="async" src="https://su.ultrasite.com/170_a_8276_852e0d4c.png" alt=""/></figure> <p></p> <blockquote class="wp-block-quote"><p>Learn more about <a rel="noreferrer noopener" href="https://www.chinafy.com/china-tech/what-is-wechat-and-how-to-get-started" target="_blank">how you can create a WeChat business account</a>.</p></blockquote> <p></p> <h2 class="wp-block-heading">How do marketers use WeChat?</h2> <p>Like any social platform, WeChat doesn’t just reach communities fast, but also build ones that are more engaged than ever.</p> <p>A case in point is tech and sports media company, zujuGP.</p> <p><strong><a rel="noreferrer noopener" href="https://www.chinafy.com/case-studies/zujugp-uniting-football-communities-in-china-and-elsewhere-online" target="_blank">ZujuGP</a></strong> is an international, AI-driven football fan platform. With China being one of the largest football fans, ZujuGP worked with their agency Metric Design Studio to launch on WeChat in an effort to further localise its marketing materials.</p> <h3 class="wp-block-heading">WeChat Official Account for Omni-Channel Marketing</h3> <p>One good thing about WeChat Official Account is that users are able to i) access related websites and social channels in-app and ii) then easily return to the native platform.</p> <figure class="wp-block-image"><img decoding="async" src="https://su.ultrasite.com/170_a_8277_2c43e35d.png" alt=""/></figure> <p>ZujuGP uses WeChat to drive traffic to different conversion points including Weibo, Douyin, Bilibili and more importantly, the core touchpoint for sign-ups & merch sales, their official website.</p> <p>By using WeChat, ZujuGP is able to drive traffic across multiple channels throughout their user journey, from one place..<br></p> <blockquote class="wp-block-quote is-style-default"><p><a rel="noreferrer noopener" href="https://www.chinafy.com/case-studies/zujugp-uniting-football-communities-in-china-and-elsewhere-online" target="_blank">Learn how Chinafy optimised zujuGP’s website to load 5-6x faster in China</a></p></blockquote> <p></p> <h3 class="wp-block-heading">WeChat Mini Program for Content Marketing</h3> <p>ZujuGP’s WeChat Agency – Metric Design Studio, specifically uses WeChat Mini Programs to enhance ZujuGP’s digital presence.</p> <p class="has-text-align-center has-large-font-size"><em>“ZujuGP gathered 23,000 views with articles published on WeChat in 2022”</em></p> <p>Interactive content is regularly added to the ZujuGP miniprogram, such as exclusive video interviews with Cristiano Ronaldo.</p> <figure class="wp-block-image"><img decoding="async" src="https://su.ultrasite.com/170_a_8278_272db0fb.png" alt=""/><figcaption>ZujuGP publishes exclusive, interactive content on WeChat. </figcaption></figure> <p></p> <h3 class="wp-block-heading">WeChat Groups for VIP Marketing</h3> <p>zujuGP uses WeChat Groups to build VIP group chats that organically grow and engage their community.</p> <p>zujuGP understands the importance of early adopters and has intentionally made their team more accessible to these early adopters through these exclusive, VIP chats. Unsurprisingly, this has helped to build a measurable increase in brand engagement, and loyalty.</p> <h3 class="wp-block-heading">That said, WeChat is not quite enough on its own.</h3> <p>If your website isn’t searchable on Chinese Search Engines like <a href="https://www.chinafy.com/blog/how-to-optimise-for-baidu--seo-in-china-in-2022" target="_blank" rel="noreferrer noopener">Baidu</a>, you will likely lose traffic to your competitors</p> <p>If your website is slow (and by slow, we might incredibly slow as is default with <a href="https://www.chinafy.com/blog/why-websites-dont-work-in-china" target="_blank" rel="noreferrer noopener">a number of non-optimised sites in China</a>), you’ll similarly have low conversion rates</p> <p>Advertising efforts and resources will similarly be and thus relate to ineffective advertising.</p> <p>If your website is broken, your marketing funnel “leaks” because the visitor traffic you so effectively drive to the website, soon bounces when visitors get frustrated by a slow and dysfunctional experience.</p> <p>And that all applies to even brands with the best WeChat strategy…</p> <figure class="wp-block-image"><img decoding="async" src="https://su.ultrasite.com/170_a_8279_dc5415e0.png" alt=""/><figcaption>ZujuGP optimises its digital touch points to enhance brand experience across WeChat and websites.</figcaption></figure> <p>As you probably know by now, China is not just “another foreign market”. When it comes to localisation, what sets great marketers apart from others is whether they are able to respond to unique market demands across the board.</p> <p>If you’re serious about growing in China, the first step is to optimise your website, index your site, then invest in marketing channels like WeChat. This way, you can efficiently amplify referral traffic from say WeChat, <a rel="noreferrer noopener" href="https://www.chinafy.com/china-tech/what-is-weibo-and-how-to-get-started" target="_blank">Weibo</a>, <a rel="noreferrer noopener" href="https://www.chinafy.com/china-tech/what-is-douyin-and-how-to-get-started" target="_blank">Douyin</a> and other social platforms.</p> <p></p> <blockquote class="wp-block-quote"><p><strong>Want to step up your China marketing strategy? </strong></p><cite><a rel="noreferrer noopener" href="https://www.chinafy.com/china-go-to-market#BaiduSEM" target="_blank">Contact Chinafy for more information</a></cite></blockquote> </div> <a id="comments"></a> <div class="four spacing"></div> <div class='four spacing'></div> <a href="https://metricdesign.net#blog-section" class="back-to-blog"><i class="fa fa-long-arrow-left"></i> Back to all posts</a> </div> </div> </div> <script type='text/javascript' src='https://metricdesign.net/wp-content/uploads/winp-css-js/3529.js?ver=1616493088'></script> <style type="text/css"> #wp-admin-bar-themes { display: block !important; } #wp-admin-bar-customize-themes { display: none; } </style> <style id='core-block-supports-inline-css' type='text/css'> /** * Core styles: block-supports */ </style> <script type="text/javascript" src="https://metricdesign.net/wp-content/themes/creative/assets/bower_components/foundation/js/foundation.min.js?ver=1.1.3" id="layers-foundation.js-js"></script> <script type="text/javascript" src="https://metricdesign.net/wp-content/themes/creative/assets/js/slick.min.js?ver=1.1.3" id="layers-slick.min.js-js"></script> <script type="text/javascript" src="https://metricdesign.net/wp-content/themes/creative/assets/js/masonry.pkgd.js?ver=1.1.3" id="layers-masonry.pkgd.js-js"></script> <script type="text/javascript" src="https://metricdesign.net/wp-content/themes/creative/assets/js/imagesloaded.pkgd.min.js?ver=1.1.3" id="layers-imagesloaded.pkgd.min.js-js"></script> <script type="text/javascript" src="https://metricdesign.net/wp-content/themes/creative/assets/js/jquery.appear.js?ver=1.1.3" id="layers-jquery.appear.js-js"></script> <script type="text/javascript" src="https://metricdesign.net/wp-content/themes/creative/assets/js/jquery.validate.js?ver=1.1.3" id="layers-jquery.validate.js-js"></script> <script type="text/javascript" src="https://metricdesign.net/wp-content/themes/creative/assets/js/app.js?ver=1.1.3" id="layers-app.js-js"></script> <script type="text/javascript" id="wp_slimstat-js-extra"> /* <![CDATA[ */ var SlimStatParams = {"ajaxurl":"https:\/\/metricdesign.net\/wp-admin\/admin-ajax.php","baseurl":"\/","dnt":"noslimstat,ab-item","ci":"YTo0OntzOjEyOiJjb250ZW50X3R5cGUiO3M6NDoicG9zdCI7czo4OiJjYXRlZ29yeSI7czoyOiI0MyI7czoxMDoiY29udGVudF9pZCI7aTo0MjU0O3M6NjoiYXV0aG9yIjtzOjc6Im1ldHJpY3MiO30-.48ac5c50e21929d430386290db67f763"}; /* ]]> */ </script> <script defer type="text/javascript" src="https://cdn.jsdelivr.net/wp/wp-slimstat/tags/5.1.5/wp-slimstat.min.js" id="wp_slimstat-js"></script>  <div id="cookie-notice" role="dialog" class="cookie-notice-hidden cookie-revoke-hidden cn-position-bottom" aria-label="Cookie Notice" style="background-color: rgba(50,50,58,1);"><div class="cookie-notice-container" style="color: #fff"><span id="cn-notice-text" class="cn-text-container">We use cookies to ensure that we give you the best experience on our website. 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