(Web) Content Management with InterRed

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src="/build/images/flags/de.svg" alt="de"> Deutsch </a> <a class="dropdown-item" href="/en/solutions/web-content-management/"> <img width="16px" src="/build/images/flags/uk.svg" alt="en"> English </a> </div> </div> </div> </div>  </div> </nav>  </header> <div id="sticky-space"></div>   <main> <section class="bg-parallax p-0 h-500 h-sm-700 h-lg-900" style="background:url(https://www.interred.de/image/04/1/0/3/0/3/9/InterRed-Web-Content-Management-5e56a3bce4e2bc0b.jpg?w=1600&fm=webp&q=90&fit=crop-50-50&s=25502189f7dcc67bf06f37032e05f822) no-repeat center center; background-size:cover;" > <div data-ir-cid="103039" class="container h-100"> <div class="row d-flex h-100 pb-3"> <div class="col-md-7 justify-content-center align-self-center mt-6"> <h2 class="display-3 text-white mt-4"><span class="text-white-stroke">(Web) </span>Content Management<br /> </h2> <div class="justify-text-block dejustify-responsive"> <p class="lead text-white d-xxs-none d-xxs-block">InterRed revolutionizes content management through intelligent, media-neutral storage and networking. With efficient multichannel publishing, InterRed increases the quality and speed of content production and optimizes customer loyalty. Find out more about the innovative solution: (Web) Content Management with InterRed. </p> </div> <a href="/en/solutions/web-content-management/#demo" class="btn btn-line btn-primary"> Book a demo </a> </div> </div> </div> </section> <section class="grid-container " > <div class="container"> <div class="body ajax-slot-container row custom-heading-spacing "> <h1><span data-ir-anchor-original="mehr" data-ir-anchor="true" id="mehr"></span>Future-proof web content management: the AI-based CMS InterRed.</h1> <p>Whether a publication-intensive online portal, product-centric manufacturer portal, social media platform or online community, today's web content management system must meet a number of highly specialized requirements.<br /></p> <p>First and foremost, of course, the published result must meet the needs of the users. The InterRed content management system assists with this by providing up-to-date content that can be generated using all common HTML technologies. The consistent separation of layout, structure and content and the associated flexibility in terms of design and architecture have been consistently practiced for over 15 years.</p> <p>In addition, online content today must also "convince" search engines such as Google (keyword <a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/SEOport-Search-Engine-Optimization-Suchmaschinenoptimierung_8960.html" target="_blank" title=""SEO": Search Engine Optimization">"SEO": Search Engine Optimization</a>). To this end, InterRed has forward-looking and success-promoting mechanisms that begin in the backend. There, the CMS InterRed also takes into account the greatly increased requirements of users with regard to usability in a browser-based editorial backend.</p> <p>At the same time, InterRed is also designed as a multi-channel publishing solution with integrated modules for various output channels. This means that InterRed customers are not tied to a specific <a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/Content-Strategie-Digital-First-Print-First-Mobile-First_35989.html" target="_blank" title=""first" strategy">"first" strategy</a> when serving multiple channels, but can decide for each individual piece of content whether it should be used "<a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/Content-Strategie-Digital-First-Print-First-Mobile-First_35989.html" target="_blank" title="digital first">digital first</a>", "print first", "mobile first", etc.</p> <div class="mb-5"></div> <div class="row mb-5"> <div class="col-lg-5 headline-toc"> <h2>CMS with AI (artificial intelligence)</h2> </div> <div class="col-lg-7"> <p>The InterRed CMS integrates AI (artificial intelligence) and thus enables AI-based multi-channel publishing. The <a class="" data-ir-article-type="App\InterRed\Models\Articles\Indexpage" data-irlink-bid="105954" data-irlink-cid="0" data-irlink-type="b" href="/en/solutions/artificial-intelligence/" target="_blank" title="AI component, InterRed ContentAgents">AI component, InterRed ContentAgents</a>, is used for this purpose. The AI analyses, supports users and optimizes content for different channels, saving time and resources and automating tasks. This enables more efficient and targeted online publishing for companies.</p> </div> </div>  <div class="row mb-5"> <div class="col-lg-5 headline-toc"> <h2>Recognizably simple and intuitive</h2> </div> <div class="col-lg-7"> <p>To make the CMS InterRed easy to use, even for inexperienced users, users only see the areas assigned to them via rights and workflow. The interfaces are kept intuitive and function calls are limited to the necessary basic functions. Additional functions can be made visible if required. The main menu can be personalized in the arrangement of the elements. The widget technology used for this allows you to integrate your own external tools in addition to InterRed's own system functions. Depending on the rights settings, these can be widgets created by the customer or freely available.</p> </div> </div>  <div class="row mb-5"> <div class="col-lg-5 headline-toc"> <h2>Integrative and flexible</h2> </div> <div class="col-lg-7"> <p>As a central publishing tool, the InterRed content management system can be easily integrated into existing IT infrastructures. Various interfaces enable the effortless integration of data from existing applications, such as ERP, CRM or product databases. Regardless of whether a one-off migration from existing systems is required or permanent bidirectional communication with central company applications is to be set up - InterRed is always the right choice as a CMS. The seamless integration of InterRed products such as InterRed LiveReporting also enables simple operation from one overall system. This leads to extensive synergy effects.</p> </div> </div>  <div class="row mb-5"> <div class="col-lg-5 headline-toc"> <h2>Scalable and high-performance</h2> </div> <div class="col-lg-7"> <p>Due to its structure, InterRed always grows with the requirements placed on it. Especially in publication-intensive high-load scenarios with high demands on scalability and performance, the CMS InterRed can fully exploit the advantages of its flexible architecture. In principle, the content management system delivers static HTML pages to the web server, with all the resulting advantages in terms of SEO, performance and failure tolerance.</p> <p>Of course, the user does not have to do without dynamic content, such as search results or overview lists, as an effective combination of static and dynamic components can be configured for the respective requirements of a website. Access to dynamic content can in turn be "cached" in order to further minimize delivery times. There is also a solution if an editor needs to publish content or news immediately and directly: InterRed "<a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/Termingesteuerte-sofortige-Publikationen_9058.html" target="_blank" title="Instant Publish">Instant Publish</a>" enables the immediate publication of certain sections "at the touch of a button".</p> <p>The editorial system provides various mechanisms to offer maximum reliability and performance for applications ranging from simple information presentation to publication-intensive high-load portals.</p> </div> </div>  <div class="row mb-5"> <div class="col-lg-5 headline-toc"> <h2>Simple and reusable</h2> </div> <div class="col-lg-7"> <p>Content can be easily reused thanks to clever linking inherent in the system. This is done without creating superfluous redundancies, both across portals and within a website for a wide variety of uses. For example, InterRed knows which content information of a content object should be displayed in the overview list, in the teaser or in the actual article.</p> <p>In practice, these advantages consistently lead to time and cost savings and thus to process optimization, as the editorial team can focus on the content without having to worry about its presentation.</p> </div> </div>  <div class="row mb-5"> <div class="col-lg-5 headline-toc"> <h2>Search Engine Optimization (SEO)</h2> </div> <div class="col-lg-7"> <p>The CMS InterRed offers various supporting technologies to positively support new and future search engine ranking factors.</p> <p>Currently, the topic of Google Core Web Vitals is of particular interest for search engine optimization. Google uses this to provide a uniform quality signal that reflects the user experience on the website. Website operators can thus use key figures to classify and evaluate the user experience of the website. Essentially, it is about the loading process of the page, the interactivity of the page and the visual stability of the page.</p> <p>The following key figures belong to the Google Core Web Vitals.</p> <ul class="list-group list-group-borderless"><li class="list-group-item">Largest Contentful Paint (LCP): This indicator measures the time it takes to load the main content of the page. The search engine specifies 2.5 seconds or faster as the ideal value.</li></ul> <ul class="list-group list-group-borderless"><li class="list-group-item">First Input Delay (FID): FID describes the amount of time from the user's first interaction with the page (e.g. clicking a button or clicking a link) to the moment the browser displays the response to that interaction.</li></ul> <ul class="list-group list-group-borderless"><li class="list-group-item">Cumulative Layout Shift (CLS): The CLS key figure measures the stability of the website layout and whether there are shifts in individual layout elements during use. Google has specified an ideal value of 0.1 or lower here.</li></ul> <p>Google's aim is to expand and supplement the indicators that make up the Core Web Vitals in the future. The values should not be static. If the user's expectations of the website experience change, search engines will adjust the indicators accordingly.</p> <p><a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/SEOport-Search-Engine-Optimization-Suchmaschinenoptimierung_8960.html" target="_blank" title="InterRed SEOPort">InterRed SEOPort</a> offers further support in the area of SEO. This makes it easy to analyze and identify user interests and current trends. The <a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/InterRed-ContentAgents-Kuenstliche-Intelligenz_4529.html" target="_blank" title="InterRed ContentAgents">InterRed ContentAgents</a> (knowledge management), through semantic tracking of topics, e.g. in communities, and <a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/InterRed-LiveReporting_4541.html" target="_blank" title="InterRed LiveReporting">InterRed LiveReporting</a> (web reporting), through the recognition of hotspots, work closely together. The result is comprehensive trend scouting, which enables user loyalty by setting and documenting trends at an early stage. The results obtained in this way are brought together in the InterRed content management system. The editor can work with this information and thus react optimally to user behavior. At the same time, he is supported in providing the necessary information and can prepare existing information in a target group-oriented manner.</p> </div> </div>  <div class="row mb-5"> <div class="col-lg-5 headline-toc"> <h2>Social media publishing</h2> </div> <div class="col-lg-7"> <p>InterRed also enables content to be published in social media such as Facebook, X (Twitter), YouTube, Instagram, etc.</p> <p>Thanks to the features included in InterRed, social media managers (e.g. social media managers or editors) benefit from the many advantages of social media integration. This includes the intelligent synchronization of content between social networks (Facebook, YouTube, X (Twitter) etc.) and traditional channels such as online, print and app. This is made possible by the highly developed technology of <a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/MediaSync_8870.html" target="_blank" title="InterRed MediaSync">InterRed MediaSync</a>. This makes content creation and content management efficient. Thanks to AI support, existing content can be automatically transformed into social media posts.</p> <p>In conjunction with <a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/Kampagnen-Massnahmen-und-Themenplanung_9062.html" target="_blank" title="topic and campaign planning">topic and campaign planning</a>, <a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/Mediendatenbank_8876.html" target="_blank" title="digital asset management">digital asset management</a> and <a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/Business-Process-Management_8734.html" target="_blank" title="business process management">business process management</a>, InterRed forms a comprehensive social media publishing platform.</p> </div> </div>  </div> </div> </section>  <section class="grid-container " > <div class="container"> <div class="body ajax-slot-container row custom-heading-spacing "> <div data-ir-cid="103738" class="col-sm-12 position-relative"> <div class="bg-parallax bg-dark-overlay-2 rounded overflow-hidden px-3 px-md-5 py-8" style="background:url(https://www.interred.de/image/04/1/0/3/7/3/8/FlowEditor-92613211c7bea174.jpg?w=1200&fm=webp&q=90&fit=crop-50-50&s=31b72f5de66c4cd90e49868df916ce5d) no-repeat center center; background-size:cover;">  <h2 class="text-white display-6"> AI-based digital editor </h2> <p class="line-clamp-4 lead text-white mb-5"> The InterRed FlowEditor is the central tool for content creators with integrated AI, WYSIWYG and more. </p> <a class="btn btn-line btn-primary mt-5" href="/en/solutions/ai-based-digital-editor/">More details</a> </div> </div> </div> </div> </section> <section class="grid-container " > <div class="container"> <div class="body ajax-slot-container row custom-heading-spacing "> <div data-ir-cid="102378" class="col-sm-12 position-relative"> <div class="bg-parallax bg-dark-overlay-2 rounded overflow-hidden px-3 px-md-5 py-8" style="background:url(https://www.interred.de/image/04/1/0/2/3/7/8/heise-5f77c58955a8a56f.jpg?w=1200&fm=webp&q=90&fit=crop-50-50&s=38dfee1a2983a1d53a99cfc90c5b8990) no-repeat center center; background-size:cover;">  <h2 class="text-white display-6"> AI-based translation with InterRed: multilingualism for greater reach at heise online </h2> <p class="line-clamp-4 lead text-white mb-5"> heise online, one of the leading IT news platforms in Germany, is taking a further step towards internationalisation. The integration of a new AI-based feature in the InterRed content management system (CMS), which heise online has been using for years, now enables ... </p> <a class="btn btn-line btn-primary mt-5" href="/en/news/news/ai-based-translation-with-interred-multilingualism-for-greater-reach-at-heise-online-102378.html">More details</a> </div> </div> </div> </div> </section> <section class="grid-container " > <div class="container"> <div class="body ajax-slot-container row custom-heading-spacing "> <div data-ir-cid="105211" class="col-sm-12 position-relative"> <div class="bg-parallax bg-dark-overlay-2 rounded overflow-hidden px-3 px-md-5 py-8" style="background:url(https://www.interred.de/image/04/1/0/5/2/1/1/WuB-b2c94844a1b125d0.jpg?w=1200&fm=webp&q=90&fit=crop-50-50&s=0017ce4b7b05a177b662ddc660c8ff4e) no-repeat center center; background-size:cover;">  <h2 class="text-white display-6"> Apotheken Umschau: Print and digital with the InterRed editorial system </h2> <p class="line-clamp-4 lead text-white mb-5"> Apotheken Umschau, the print magazine with the widest reach in Germany from Wort & Bild Verlag, relies on the InterRed editorial system for multi-channel publishing in print and digital channels. Following the creation of a standardised editorial workplace for the ... </p> <a class="btn btn-line btn-primary mt-5" href="/en/news/news/apotheken-umschau-print-and-digital-with-the-interred-editorial-system-105211.html">More details</a> </div> </div> </div> </div> </section> <section class="grid-container " > <div class="container"> <div class="body ajax-slot-container row custom-heading-spacing "> <div data-ir-cid="105331" class="col-sm-12 position-relative"> <div class="bg-parallax bg-dark-overlay-2 rounded overflow-hidden px-3 px-md-5 py-8" style="background:url(https://www.interred.de/image/04/1/0/5/3/3/1/Tim-Ramms-d9b4659ca53315bb.jpg?w=1200&fm=webp&q=90&fit=crop-50-50&s=dddff8cbbc62f3c2019d942661741df3) no-repeat center center; background-size:cover;">  <h2 class="text-white display-6"> Motor Presse Stuttgart relies on InterRed CMS across the company </h2> <p class="line-clamp-4 lead text-white mb-5"> Motor Presse Stuttgart has decided to use the InterRed web content management system company-wide. In the future, the media company will rely on the future-proof, browser-based CMS for all of its online presences. The CMS already forms the basis for websites such ... </p> <a class="btn btn-line btn-primary mt-5" href="/en/news/news/motor-presse-stuttgart-relies-on-interred-cms-across-the-company-105331.html">More details</a> </div> </div> </div> </div> </section> <section class="grid-container " > <div class="container"> <div class="body ajax-slot-container row custom-heading-spacing "> <h2><span data-ir-anchor-original="mehr" data-ir-anchor="true" id="mehr"></span>The development of content management</h2> <p>In the course of rapidly increasing acceptance and use, the internet has developed into a strategic factor of the highest priority in all sectors within a very short space of time. The popularity among end consumers in particular, but also the advantages in the B2B sector, are proof of this importance. With the new possibilities, such as "web 2.0" or "community" and the "infinitely" large storage space, the consumer's need for information has also increased. In addition, consumers increasingly no longer just want or need to be provided with individual pieces of information, but want or need to build up compact knowledge. At the same time, the new Internet market is bringing with it new competitors who are specializing in the new ways of presenting information and who are trying to displace the traditional providers who have dominated the market up to now. Web content management also plays a decisive role in this.</p> <h3>First-generation content management</h3> <p>In this environment, specialized content management systems of the first generation have developed into a central technology in all companies in all sectors. Specialists serve different areas, such as publication on the Internet (web content management) or management of company data and communication (enterprise content management). Although they view and process the same data, both are generally separate from each other and from the third group of production or print editorial systems. The parallel use of these isolated technologies means that data management is slow, error-prone and time-consuming. In addition to the pure management of information, knowledge of the customer's information requirements is becoming increasingly important. The faster and more detailed these are known, the better a company can satisfy these needs, win new customers and retain existing ones. This branch of information is not served by first-generation content management systems, but is covered by independent, specialized reporting software.<br /></p> <h3>Second-generation content management</h3> <p>Second-generation content management means that different information channels and different media output forms converge in one system. Often, either web and enterprise content management systems or, in exceptional cases, print and web content management are combined. However, other essential and simultaneously supporting areas of application remain unconsidered.</p> <h3>Intelligent content management of the third generation</h3> <p>Third-generation content management leaves behind the pure administration and production of content and becomes an integrated, assistant-supported system that provides customers with targeted support in all areas. This intelligent support ranges from the networking of content into a knowledge network to automated and independently optimized delivery to a wide variety of media channels.</p> <h3>Intelligent content management made by InterRed</h3> <p>InterRed not only manages the entire content lifecycle, it also supports publication in almost all common media, as storage is consistently media-neutral. Information is not only stored in a database, but also networked with each other on a semantic level. This knowledge network enables the user of the system to filter and utilize related information very easily and quickly from the mass of data. Semantic analysis also provides direct added value for the user: for example, related articles can be directly recommended to the reader of a text. Read more about this under <a class="" data-ir-article-type="App\InterRed\Models\Articles\Indexpage" data-irlink-bid="105954" data-irlink-cid="0" data-irlink-type="b" href="/en/solutions/artificial-intelligence/" target="_blank" title="Artificial intelligence">Artificial intelligence</a>.</p> <p>The entire content production for printed and digital media is carried out from the central content management system InterRed. Output-independent workflows can be integrated and media breaks avoided. This increases the quality of information on the one hand and the production speed and density of integrated brand communication on the other. Read more about this in the <a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/Redaktionssystem_4341.html" target="_blank" title="Editorial system">Editorial system</a> section.</p> <p>Every product development and further development starts with the consumer's needs. Being able to identify and meet these needs quickly is a key market advantage. It is not only a matter of creating new products and information on popular areas, but also of presenting existing ones in context. The intelligence of InterRed contains its own analysis instance for this purpose, which evaluates consumer behavior and can provide the customer with important feedback on their needs (e.g. on articles read or product descriptions, search queries, etc.). If the collection of analysis data is already exciting, InterRed also enables the active use and implicit questioning of consumer needs.</p> <p>InterRed combines centralized, media-neutral content management with intelligent assistants, creating a superior system with a modern and ergonomic user interface (GUI) that not only manages data efficiently but also coordinates its output in a wide variety of media. Genuine multi-channel publishing thus becomes a reality. The numerous successful InterRed customers prove that this multi-layered integration at all levels is the fundamental basis for the company's success. This means that they are not tied to a specific <a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/Content-Strategie-Digital-First-Print-First-Mobile-First_35989.html" target="_blank" title=""first" strategy">"first" strategy</a>, but can decide for each individual piece of content whether it should be used "<a class="" data-ir-article-type="unknown" data-irlink-bid="0" data-irlink-cid="0" data-irlink-type="e" href="https://www.interred.de/de/Content-Strategie-Digital-First-Print-First-Mobile-First_35989.html" target="_blank" title="digital first">digital first</a>", "print first", "mobile first", etc.</p> </div> </div> </section> <section class="pb-0 pt-5"> <div class="container"> <div class="row d-flex justify-content-lg-between"> <div class="col-12"> <h2 class="text-primary display-6"><span data-ir-anchor-original="demo" data-ir-anchor="true" id="demo"></span>Ready for the future of <span class="text-primary-stroke">content management</span>?</h2> </div> </div> </div> </section> <section class="bg-primary hasBackground" style="background:url(https://www.interred.de/image/04/1/0/0/1/7/5/InterRed-Future-Publishing-Solutions-cf8089778d302b66.jpg?w=1920&fm=webp&q=90&fit=crop-50-50&s=b3ba66163e9712e12480048885042c3a) no-repeat center center; background-size:cover; /*background-blend-mode: multiply;*/"> <div class="container"> <div class="row d-flex justify-content-between align-items-center">  <div class="col-6 slot-2er-1"> <div class="slot"> <div data-ir-cid="100219"> <h2 class="text-white">Are you interested? </h2> <p class="lead line-clamp-6 text-white" >Contact us. 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