Disabled people's magazine taps a 'niche for positivity' | Society

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href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/">guardian.co.uk</a> at <time datetime="2012-03-14T00:00GMT" pubdate>17.00 GMT on Tuesday 13 March 2012</time>. A version appeared on p36 of the <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/theguardian/2012/mar/14/mainsection">Main section</a> section of <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/theguardian">the Guardian</a> on <time datetime="2012-03-14" pubdate><a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/theguardian/2012/mar/14">Wednesday 14 March 2012</a></time>. It was last modified at <time datetime="2012-03-14T00:06GMT">00.06 GMT on Wednesday 14 March 2012</time>. </div> </div> </div> </li> </ul></li> </ul> <div id="article-wrapper"> <div id="main-content-picture"> <img src="http://web.archive.org/web/20120314021506im_/http://static.guim.co.uk/sys-images/Society/Pix/pictures/2012/3/12/1331565799297/Martyn-Sibley-and-Srin-Ma-007.jpg" width="460" height="276" alt="Martyn Sibley and Srin Madipalli, founders of Disability Horizon magazine"/> <div class="caption">Martyn Sibley and Srin Madipalli, whose online magazine Disability Horizon aims to counterbalance negative attitudes to disabled people. Photograph: Martin Godwin for the Guardian</div> </div> <div id="article-body-blocks"> <p>A broad smile spreads across the faces of Martyn Sibley and Srin Madipalli when asked where they were when they decided to launch an online lifestyle magazine for disabled people. "On the beach," they respond in tandem. "We've both travelled a lot but we wanted a real adventure," Sibley says of the California road trip during which <a href="http://web.archive.org/web/20120314021506/http://disabilityhorizons.com/" title="">Disability Horizons</a> was conceived. The fact that they were doing something so exciting made it the perfect time to embark upon an ambitious joint project, he adds.</p><p>Sibley, whose professional background is in marketing, has been writing his own blog since 2009 "about what I got up to, everyday stuff about living with <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/disability" title="More from guardian.co.uk on Disability">disability</a>", he says. He describes how while "wandering on the beach together" Madipalli suggested branching out beyond a one-person blog. "Some people had guest-blogged on my site, then Srin came up with the idea [to] create a new, separate publication for anyone else who wants to write without having to set up their own website – to give them a platform to share their knowledge and their experience".</p><p>Why did they opt for a "lifestyle" magazine at a time when disabled people are <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2012/jan/17/disability-spartacus-welfare-cuts-campaign-viral" title="">battling to protect key benefits in the face of swingeing cuts</a> and are being maligned as <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/commentisfree/2012/mar/07/sun-beat-the-cheat-benefits" title="">scroungers and fraudsters by much of the mainstream media</a>?</p><p>The pair, both in their 20s, say they wanted to produce something "positive and inspiring" that would depict the lives of disabled people as they actually were. They were especially keen to produce something that showed young disabled people "what it was possible to do with their lives", says Sibley.</p><p>In less than a year, Disability Horizons has accumulated a roster of more than 50 regular contributors and attracted a reader base of more than 20,000 people, more than a third of whom are in the US.</p><p><strong>Sense of belonging</strong></p><p>As far as planning the magazine went, they deliberately steered away from making it political or issue-led as they felt other magazines were already articulating the political and policy debates impacting on disabled people's lives. Serious issues such as access to <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/benefits" title="More from guardian.co.uk on Benefits">benefits</a> are covered in Disability Horizons, Sibley adds, but without being a dominant theme. "I think we were aware that there was a niche for positivity and practicality. A lot of people gravitated to that because they felt a belonging. We had emails early on from other disabled people saying, 'This is what we've been looking for.'"</p><p>Sibley and Madipalli have spinal muscular atrophy (SMA), a genetic disease that causes progressive muscle wasting and loss of movement. They are wheelchair users and have been good friends since growing up in London and Cambridge. Listening to them banter, it makes perfect sense that their shared optimistic outlook has spilled over into the magazine. <a href="http://web.archive.org/web/20120314021506/http://disabilityhorizons.com/" title="">The site covers topics ranging from books and travel to clubbing and photography</a>. "It's definitely an eclectic mix," Madipalli says.</p><p>The kind of articles that people have submitted since the online magazine first launched in spring last year, include an article by a young disabled man about his sexual exploits on a trip to Las Vegas, which "really struck a chord", according to Sibley, who says it illustrated the fact that some subjects involving disability remain stubbornly taboo.</p><p>"I think relationships and sex is a taboo and yet it's something that really matters to disabled people," he says. Madipalli nods in agreement: "If it's a taboo then it probably should be talked about."</p><p>Once Madipalli had built a basic website, they set about learning how to edit. "We were awful at it," Madipalli admits, laughing. As the months passed they recruited volunteers to help and, thanks to a New York-based design firm that Sibley had come into contact with via his blog, they were able to update the site and increase the volume of content it could accommodate. Social networking sites were used as the magazine's "primary marketing tools" and a catalyst for finding audiences, Sibley explains.</p><p>For all their talk of projecting positive representations of disability, Sibley and Madipalli balk slightly at being described as self-consciously inspiring. "From the bigger picture perspective, it's important that <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/youngpeople" title="More from guardian.co.uk on Young people">young people</a> have role models that aren't just movie stars and Paralympians but are everyday role models," says Sibley. "I'm very happy to be called an everyday role model."</p><p>He says the ultimate goal of the magazine is "to counterbalance" the negative or patronising publicity about disability within mainstream media. "I guess you get extremes. Either it's the triumph over tragedy or the benefit fraud, scapegoating stuff. There's not as much in the middle."</p><p>However, if Madipalli and Sibley are comfortable showcasing affirmative messages around disability, they insist the intention is never to gloss over the real difficulties. "We have high support needs ourselves," Sibley says. "We know the barriers people face." Both admit their awareness of disability rights came relatively recently. "I've always seen [my disability] as something I have and will have till the end of my days, and I just have to make the most out of it," adds Madipalli. "I never saw it as a political issue. It was just about day-to-day life. It was so integral."</p><p>Sibley says his grasp of disability rights activism was honed when he began working in the fundraising department of the charity Scope in his early 20s, when he "became very aware of the oppression" endured by many disabled people. There have been some harsh lessons along the way, too. Their overtly positive approach to publishing has not been without its critics. Even when he was just blogging, Sibley says there was occasional disapproval from some disability rights campaigners anxious to drum home the issue of broader discrimination. "They would say things like, 'Oh it's all right for you to be positive. You have a job.'"</p><p>Both Madipalli and Sibley say it has been a steep learning curve engaging with disability campaigners and that, fundamentally, they believe that whatever the method of "disseminating" it, the message is inherently the same: that disabled people deserve respect and the resources to live their lives to the fullest.</p><p><strong>Future growth</strong></p><p>So what of the future? Their day jobs come first (Madipalli is a junior solicitor in the City and Sibley runs a range of e-business ventures) and so far the magazine has been a hobby. But they know it may grow. One option could be to turn it into a social enterprise and raise outside financing, they suggest. They are already extending beyond the magazine. "It's not just the articles. There are things that can spin off from it as well. We hold meet-ups, for example. And I've got an e-course coming up called Inspiring Employment," says Sibley.</p><p>But they insist that whatever happens, the spirit of Disability Horizons would stay true to their vision of providing a space for positive messages around disability.</p><p>"If I was to say where we would ideally want to be in a couple of years; it would be read all over the world by disabled people, friends of, family of, and that they can take something away that helps change the world around disability," Sibley says. 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using the site: <a href="http://web.archive.org/web/20120314021506/mailto:userhelp@guardian.co.uk">userhelp@guardian.co.uk</a> </li> <li> Call the main Guardian and Observer switchboard: <br/><span>+44 (0)20 3353 2000</span> </li> <li> <ul> <li> <a href="http://web.archive.org/web/20120314021506/http://adinfo-guardian.co.uk/">Advertising guide</a> </li> <li> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/syndication/">License/buy our content</a> </li> </ul> </li> </ul> </div> </div> </div> <div class="toolbox-popup" id="history-link-box" style="width: 460px"> <div class="send-inner"> <div class="share-top"> <h3>About this article</h3> <span><a class="close-toolbox" href="#history-link-box">Close</a></span> </div> <div class="section"> <h1>Disabled people's magazine taps a 'niche for positivity'</h1> This article was published on <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/">guardian.co.uk</a> at <time datetime="2012-03-14T00:00GMT" pubdate>17.00 GMT on Tuesday 13 March 2012</time>. A version appeared on p36 of the <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/theguardian/2012/mar/14/mainsection">Main section</a> section of <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/theguardian">the Guardian</a> on <time datetime="2012-03-14" pubdate><a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/theguardian/2012/mar/14">Wednesday 14 March 2012</a></time>. It was last modified at <time datetime="2012-03-14T00:06GMT">00.06 GMT on Wednesday 14 March 2012</time>. </div> </div> </div> <span class="trackable-component component-wrapper six-col" data-component="comp: Below fold ad slot : 3rd ad slot"> <div id="Middle2" class=" hide-on-popup"> <div id="ad-placeholder-Middle2"></div> </div> </span> <span class="trackable-component component-wrapper six-col" data-component="comp: Advertiser links for article page : Bottom article advertiserlinks"> <div id="advertiser-container"> <script type="text/javascript"> google_ad_client = 'ca-guardian_js'; google_ad_channel = 'society'; </script> <script> google_max_num_ads = '3'; </script> <div id="google-ads-container" class="eight-col edge component advertiser-links" style="display: none;"></div> <script type="text/javascript"> //<![CDATA[ if (true) { writeScript("http://web.archive.org/web/20120314021506/http://pagead2.googlesyndication.com/pagead/show_ads.js", false, function(){}); } // ]]> </script> </div> </span> <span class="trackable-component component-wrapper eight-col" data-component="microapp: discussion-main : fetchCommentsForKey : comments top"> <script> var cookie_domain = "www.guardian.co.uk"; var discussion = discussion || {}; discussion.tracking = {}; discussion.tracking.comment_type = 'Comment'; </script> <div class="eight-col discussion content-comment-list"> <div class="hd">  <h2 id="start-of-comments">Comments</h2> <form id="sort-comments" action="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/handlers/sortComments" method="post" autocomplete="false"> <p>6 comments, displaying <span></span> first</p> <fieldset> <input type="hidden" name="page_url" value="http://www.guardian.co.uk/society/2012/mar/13/disabled-peoples-magazine-niche-positivity"/> <input type="hidden" name="page" value="1"/> <input type="hidden" name="verify" value="eyJ0aW1lc3RhbXAiOjEzMzE2OTEzMDcuMDY2NywicmFuZG9tIjoiYjhhZjhjMGNjZjEwZWFlNzBkNGUxNTMxZWI3NWRhZDEiLCJjb21tZW50aW5nX2VuZHBvaW50c190eXBlIjoiR3VhcmRpYW4iLCJyZWRpcmVjdF91cmwiOiJodHRwOi8vd3d3Lmd1YXJkaWFuLmNvLnVrL3NvY2lldHkvMjAxMi9tYXIvMTMvZGlzYWJsZWQtcGVvcGxlcy1tYWdhemluZS1uaWNoZS1wb3NpdGl2aXR5Iiwia2V5IjoiL3AvMzY1ZTkifQ.oU6jlukH5FwQnop8ApLh0sxaC1c"/> <label for="sort_by">Sort comments by</label> <select name="sort_by"> <option value="date__ascending" selected="selected">Oldest</option> <option value="date__descending">Newest</option> </select> <input type="submit" value="Submit"/> </fieldset> <script> jQ('#sort-comments fieldset').addClass('hidden'); </script> </form> </div> <p class="post-a-comment"> <a class="anchor-based-login-required policy-required-basicCommunity fancy-button fancy-button-inline" href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/article-redirect/3151983">Sign in to comment</a> or <a href="http://web.archive.org/web/20120314021506/https://id.guardian.co.uk/register?returnUrl=http://www.guardian.co.uk/society/2012/mar/13/disabled-peoples-magazine-niche-positivity" title="Click to register" class="signin register-required">create your Guardian account</a> to join the conversation </p> <ul class="comment-legend two-col edge b2"> <li><img src="http://web.archive.org/web/20120314021506im_/http://resource.guim.co.uk/discussion/static/1816/images/icons_staff_16.gif" alt="This symbol indicates that that person is The Guardian's staff" width="16" height="16"/>Staff</li> <li><img src="http://web.archive.org/web/20120314021506im_/http://resource.guim.co.uk/discussion/static/1816/images/icons_contributor_16.gif" alt="This symbol indicates that that person is a contributor" width="16" height="16"/>Contributor</li> </ul> <div id="discussion-comments"> <ul class="comment b2" id="comment-15137002"> <li class="comment-author"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120314021506im_/http://static.guim.co.uk/sys-images/Guardian/Pix/site_furniture/2010/09/01/no-user-image.gif" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/user/Howtobedead" title="User profile page">Howtobedead</a> <p class="date">13 March 2012 5:34PM</p> </div> <div class="comment-body"> <p>While I like what they are trying to do, it is a good read, not everything is my cup of tea though. Sadly I rarely feel inspired while reading this, the guest pieces often seem like just story telling, doesn't always tell you how you can get into said topic.</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(15137002);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-15137002">1</span>) </li> <li class="reply"> Responses (1) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/report-abuse/comment/15137002"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-15137002"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/comment-permalink/15137002" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> <ul class="comment b2" id="comment-15137045"> <li class="comment-author"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120314021506im_/http://static.guim.co.uk/sys-images/Guardian/Pix/site_furniture/2010/09/01/no-user-image.gif" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/user/lisy" title="User profile page">lisy</a> <p class="date">13 March 2012 5:37PM</p> </div> <div class="comment-body"> <p>The problem with their philosophy is that it's predicated on the idea that disabled people's biggest barrier to achieving anything is a lack of inspiration.</p><p>I'd love to travel the world, I don't need anyone "inspiring" me to do so, the desire is already there. Trouble is that I don't have the money and they offer no solutions to what is the biggest barrier to the majority of disabled people being able to live lives like theirs.</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(15137045);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-15137045">5</span>) </li> <li class="reply"> Responses (1) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/report-abuse/comment/15137045"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-15137045"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/comment-permalink/15137045" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> <ul class="comment b2" id="comment-15138756"> <li class="comment-author"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120314021506im_/http://static.guim.co.uk/sys-images/Guardian/Pix/site_furniture/2010/09/01/no-user-image.gif" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/user/Gaina" title="User profile page">Gaina</a> <p class="date">13 March 2012 7:36PM</p> </div> <div class="response-to"> Response to <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/comment-permalink/15137002">Howtobedead, 13 March 2012 5:34PM</a> </div> <div class="comment-body"> <p>Hello :) I'm the sub-editor for the magazine and we're always interested in ideas for the website, what works for you, what doesn't - from content to layout so please let us know if you have any ideas :).</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(15138756);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-15138756">1</span>) </li> <li class="reply"> Responses (1) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/report-abuse/comment/15138756"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-15138756"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/comment-permalink/15138756" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> <ul class="comment b2" id="comment-15138817"> <li class="comment-author"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120314021506im_/http://static.guim.co.uk/sys-images/Guardian/Pix/site_furniture/2010/09/01/no-user-image.gif" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/user/Gaina" title="User profile page">Gaina</a> <p class="date">13 March 2012 7:40PM</p> </div> <div class="response-to"> Response to <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/comment-permalink/15137045">lisy, 13 March 2012 5:37PM</a> </div> <div class="comment-body"> <p>Hello Lisy, </p><p>That's something we try very hard to be sensitive to. We value personal accounts like yours about the barriers to living the life you want to, because if we can identify them we can set about challenging the people and organisations that can take steps to help people with disabilities like you and I to realise our potential and enjoy life as much as possible.</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(15138817);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-15138817">1</span>) </li> <li class="reply"> Responses (0) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/report-abuse/comment/15138817"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-15138817"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/comment-permalink/15138817" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> <ul class="comment b2" id="comment-15140150"> <li class="comment-author"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120314021506im_/http://static.guim.co.uk/sys-images/Guardian/Pix/site_furniture/2010/09/01/no-user-image.gif" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/user/DisabledRage" title="User profile page">DisabledRage</a> <p class="date">13 March 2012 9:32PM</p> </div> <div class="comment-body"> <p>I’m a 52 year old guy with Cerebral palsy,living on a council estate. I left school with few qualifications. These two guys are the exception not the norm?</p><p>I would love to start my own business and forgo the humiliation of being Atosed and thrown onto the work programme. I lent my younger brother some money to start up a business twelve years ago it’s still going and earning him a living.</p><p>I always felt that with the right business idea and support I could have followed in my younger brothers footsteps.</p><p>But I’ve never heard of a disabled person from my socioeconomic background becoming a business man. Is it too late for an old guy like me?</p><p>It would be interesting to find a disabled business man/woman who made it from my side of the tracks.</p><p>Good luck guys.</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(15140150);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-15140150">1</span>) </li> <li class="reply"> Responses (0) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/report-abuse/comment/15140150"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-15140150"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/comment-permalink/15140150" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> <ul class="comment b2" id="comment-15140536"> <li class="comment-author" id="end-of-comments"> <div class="badges"> </div> <div class="profile"> <img class="author-profile-picture" src="http://web.archive.org/web/20120314021506im_/http://static.guim.co.uk/sys-images/Guardian/Pix/site_furniture/2010/09/01/no-user-image.gif" height="60" width="60" alt=""/> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/user/Howtobedead" title="User profile page">Howtobedead</a> <p class="date">13 March 2012 10:04PM</p> </div> <div class="response-to"> Response to <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/comment-permalink/15138756">Gaina, 13 March 2012 7:36PM</a> </div> <div class="comment-body"> <p>I don't think there is anything you can do to be honest. I just find the concept a little patronising, I don't need to be inspired, I already have plans, just no cash. I think you have tried to create a market where there isn't one.</p> </div> </li> <li class="comment-tools"> <ul> <li class="recomended"> <a title="Recommend this comment" class="recommend" onclick="recommendComment(15140536);return false;">Recommend?</a> (<span class="recommended" id="recommended-count-15140536">2</span>) </li> <li class="reply"> Responses (0) </li> <li class="abuse-report"> <a class="report-abuse " href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/report-abuse/comment/15140536"> Report </a> </li> <li class="clip"> <form action="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/users/clippings/add" method="get"> <input type="hidden" name="microappName" value="discussion-main"/> <input type="hidden" name="microappItemId" value="comment-15140536"/> <input class="form-based-login-required package-required-RCO" type="submit" value="Clip" title="Add this comment to your profile bookmarks"/> </form> </li> <li class="link">| <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/comment-permalink/15140536" title="Permalink to this comment" alt="Permalink to this comment"> Link </a> </li> </ul> </li> </ul> </div> </div> </span> <span class="trackable-component component-wrapper eight-col" data-component="microapp: discussion-main : fetchPostCommentForm : comments"> <div id="post-area"> <div id="login-container"> <a class="anchor-based-login-required policy-required-basicCommunity fancy-button fancy-button-inline" href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/article-redirect/3151983">Sign in to comment</a> or <a href="http://web.archive.org/web/20120314021506/https://id.guardian.co.uk/register?returnUrl=http://www.guardian.co.uk/discussion/article-redirect/3151983" title="Click to register" class="signin register-required">create your Guardian account</a> to join the conversation </div> </div> <script type="text/javascript"> jQ(document).ready(function(){ // check jQuery UI hasn't been loaded in by a microapp. short-term fix. if (!jQuery.ui) { jQ.getScript('http://web.archive.org/web/20120314021506/http://resource.guim.co.uk/discussion/static/1816/jquery-ui-1.7.3.custom.min.js'); } }); </script> <script type="text/javascript"> function fix_domain_for_careers(url){ var re, fixed_url; var careers_length = "careers".length; if (window.location.host.substr(0, careers_length) === "careers") { re = /http:\/\/web.archive.org\/web\/20120314021506\/http:\/\/www\./; fixed_url = url.replace(re, "http://web.archive.org/web/20120314021506/http://careers."); } else { re = /http:\/\/web.archive.org\/web\/20120314021506\/http:\/\/careers\./; fixed_url = url.replace(re, "http://web.archive.org/web/20120314021506/http://www."); } return fixed_url; } jQ(function() { fixPluckCommentUrl('http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/discussion/api/resolvePluckCommentKey?pluck-comment-keys=&callback='); var loading_box = jQ("<div class='report-form-loading'>Loading</div>"); jQ('a.report-abuse:not(.no-abuse-popup)').live('click', function(ev) { ev.preventDefault(); loading_box.dialog({ title: "Abuse report", draggable: false, modal: true, width: 400, minHeight: 320, resizable: false, beforeclose: function(event, ui) { var readOnly = jQ('.report-abuse-ajax-readonly').length; if(readOnly == 1) return true; var reason = jQ('.report-abuse-ajax-form textarea#id_reason').val(); var thanksPage = jQ('.report-form-loading p[data-abuse-report-accepted-for-comment]').length; if (thanksPage == 0) { thanksPage = jQ('.report-form-loading p[data-abuse-report-accepted-for-profile]').length; } if(thanksPage == 0) { if(reason == 0) { return true; } else { return confirm("Closing this window without pressing \"Report\" will result in your words being lost. 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</script>  <div class="m-zeitgeist promo-component four-col attention-data"> <div class="hd"> <h3>On Society</h3> </div> <div class="bd"> <div id="att-toggle"> <ul class="tabs"> <li> <a class="active" href="#att-most-viewed">Most viewed</a> </li> <li> <a class="inactive" href="#most-zeitgeist">Zeitgeist</a> </li> <li> <a class="inactive" href="#att-latest">Latest</a> </li> </ul> <div id="att-panes"> <div class="att-tabs att-toggle-pane" id="att-most-viewed"> <p class="b2 zg-date">Last 24 hours</p> <ol> <li class="l1 thumb"> <img src="http://web.archive.org/web/20120314021506im_/http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2012/3/13/1331647253155/The-scales-of-justice-003.jpg"/> <span class="rank">1. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2012/mar/13/woman-retracted-rape-claim-husband">Woman fails to quash conviction for falsely retracting rape claim</a> </li> <li class="l1"> <span class="rank">2. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2012/mar/13/commons-revolt-nhs-reforms-defeated">Commons revolt against NHS reforms defeated</a> </li> <li class="l1"> <span class="rank">3. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2012/mar/13/nhs-reforms-lib-dem-divisions">NHS reforms: Lib Dem divisions resurface as bill returns to parliament</a> </li> <li class="l1"> <span class="rank">4. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2012/mar/13/social-workers-anxiety-assessment-focus">Social Work Day 2012: Social workers' anxiety over assessment focus</a> </li> <li class="l1"> <span class="rank">5. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2012/mar/13/nhs-collapse-without-reforms-lansley">NHS will collapse without reforms, Andrew Lansley warns</a> </li> <li class="more-most-viewed l1 footer"> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/most-viewed/society">More most viewed</a> </li> </ol> </div> <div class="att-tabs att-toggle-pane initially-off" id="most-zeitgeist"> <p class="b2 zg-date">Last 24 hours</p> <ol> <li class="l1 society fade-1"> <div class="zeit-link"><a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/cartoon/2012/mar/13/clare-in-the-community-st-patricks-day">Clare in the Community</a></div> </li> <li class="l1 society fade-2"> <div class="zeit-link"><a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2012/mar/13/woman-retracted-rape-claim-husband">Woman fails to quash conviction for falsely retracting rape claim</a></div> </li> <li class="l1 society fade-3"> <div class="zeit-link"><a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2012/mar/13/commons-revolt-nhs-reforms-defeated">Commons revolt against NHS reforms defeated</a></div> </li> <li class="l1 society fade-4"> <div class="zeit-link"><a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2012/mar/13/nhs-reforms-lib-dem-divisions">NHS reforms: Lib Dem divisions resurface as bill returns to parliament</a></div> </li> <li class="l1 society fade-5"> <div class="zeit-link"><a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2012/mar/13/how-long-private-firms-police-streets">How long before private firms police the streets?</a></div> </li> <li class="l1 footer about-zeit"> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/zeitgeist">More zeitgeist</a> <img class="what-is" alt="What is Zeigeist?" title="" src="http://web.archive.org/web/20120314021506im_/http://static.guim.co.uk/microapps/zeitgeist/about-zeitgeist.gif"/> <div id="zeit-popup" class="zeit-popup"> <strong>What is Zeitgeist?</strong> <p>Zeitgeist is an experiment in showing trending news, topics and articles from the Guardian. Find out more in <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/help/insideguardian/2010/feb/03/zeitgeist">our blog post</a>.</p> </div> </li> </ol> </div> <div class="att-tabs att-toggle-pane initially-off" id="att-latest"> <p class="b2 zg-date">Last 24 hours</p> <ol> <li class="l1 thumb"> <img src="http://web.archive.org/web/20120314021506im_/http://static.guim.co.uk/sys-images/Guardian/Pix/pictures/2012/3/9/1331309980029/Crack-user-003.jpg"/> <span class="rank">1. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2012/mar/14/more-help-families-drug-addicts">More support is needed for the families of addicts</a> </li> <li class="l1"> <span class="rank">2. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2012/mar/13/commons-revolt-nhs-reforms-defeated">Commons revolt against NHS reforms defeated</a> </li> <li class="l1"> <span class="rank">3. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2012/mar/13/children-leaving-care-bin-bag">Children leaving care with only a bin bag</a> </li> <li class="l1"> <span class="rank">4. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/cartoon/2012/mar/13/clare-in-the-community-st-patricks-day">Clare in the Community</a> </li> <li class="l1"> <span class="rank">5. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/blog/2012/mar/13/nhs-reforms-bill-live-lords">NHS reforms live - Commons and Lords debate health bill</a> </li> <li class="more-latest l1 footer"> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/all">All today's stories</a> </li> </ol> </div> </div> </div> </div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="microapp: twitter-app : Grouped Twitter Feed (Promo) : Twitter micro-app"> <div id="societyguardian" class="promo-component twitter-container" data-fetch-url="http://resource.guim.co.uk/twitter/jsonlist/societyguardian.jsonp" data-latest-tweet="179611129415340033"> <div class="hd"> <h3>SocietyGuardian on Twitter</h3> </div> <div class="bd"> <p class="l2">Latest news, views and links from the SocietyGuardian team</p> <ul> <li class="l1 tweet"> <a href="http://web.archive.org/web/20120314021506/http://twitter.com/hannahfearn"><img src="http://web.archive.org/web/20120314021506im_/http://a0.twimg.com/profile_images/1409967511/HannahFearnsmallpic_normal.jpg" alt="hannahfearn" height="40" width="40"/></a> <p><a href="http://web.archive.org/web/20120314021506/http://twitter.com/hannahfearn"><strong>hannahfearn:</strong></a> At a bar waiting for <a href="http://web.archive.org/web/20120314021506/http://twitter.com/Socialhousing" s' target="_new">@Socialhousing's</a> Kate Allen but as I'm on leave will try to keep the <a href="http://web.archive.org/web/20120314021506/http://search.twitter.com/search?q=%23ukhousing">#ukhousing</a> talk to a minimum... if we can!</p> <span><a href="http://web.archive.org/web/20120314021506/http://twitter.com/hannahfearn/statuses/179611129415340033">about 9 hours, 11 minutes ago</a></span> </li> <li class="l1 tweet"> <a href="http://web.archive.org/web/20120314021506/http://twitter.com/lnmulholland"><img src="http://web.archive.org/web/20120314021506im_/http://a2.twimg.com/profile_images/1596703697/HeleneMulholland2_normal.jpg" alt="lnmulholland" height="40" width="40"/></a> <p><a href="http://web.archive.org/web/20120314021506/http://twitter.com/lnmulholland"><strong>lnmulholland:</strong></a> NHS reforms: Lib Dem divisions resurface as bill returns to parliament <a href="http://web.archive.org/web/20120314021506/http://t.co/qD6ERufW" target="_new">http://t.co/qD6ERufW</a></p> <span><a href="http://web.archive.org/web/20120314021506/http://twitter.com/lnmulholland/statuses/179607126010900481">about 9 hours, 27 minutes ago</a></span> </li> <li class="l1 tweet"> <a href="http://web.archive.org/web/20120314021506/http://twitter.com/lnmulholland"><img src="http://web.archive.org/web/20120314021506im_/http://a2.twimg.com/profile_images/1596703697/HeleneMulholland2_normal.jpg" alt="lnmulholland" height="40" width="40"/></a> <p><a href="http://web.archive.org/web/20120314021506/http://twitter.com/lnmulholland"><strong>lnmulholland:</strong></a> Ken Livingstone pledges childcare grants and loans for London families <a href="http://web.archive.org/web/20120314021506/http://t.co/V9rNNpuR" target="_new">http://t.co/V9rNNpuR</a></p> <span><a href="http://web.archive.org/web/20120314021506/http://twitter.com/lnmulholland/statuses/179575630508212225">about 11 hours, 32 minutes ago</a></span> </li> </ul> </div> <div class="ft">• <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/twitter/list/societyguardian">Read more tweets from our Society team</a><br>• <a href="http://web.archive.org/web/20120314021506/http://twitter.com/SocietyGuardian/society-journalists">Follow our Society team on a Twitter list</a></div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="comp: Shopping reader offers : reader offers on society"> <div class="reader-offers promo-component"> <div class="hd"> <h3>Bestsellers from the Guardian shop</h3> </div> <div class="bd"> <ul> <li class="inline-pic"><a href="http://web.archive.org/web/20120314021506/http://www.guardianoffers.co.uk/mall/productpage.cfm/GuardianOffers/GTPW/149566" class="link-image"> <img src="http://web.archive.org/web/20120314021506im_/http://www.guardianoffers.co.uk/mall/GuardianOffers/customerimages/products/t_GTPW.jpg" alt="Tony Palmer's Wagner on DVD"/> </a></li> <li><p class="t6"><a href="http://web.archive.org/web/20120314021506/http://www.guardianoffers.co.uk/mall/productpage.cfm/GuardianOffers/GTPW/149566">Tony Palmer's Wagner on DVD</a></p></li> <li><p>Restored and re-edited widescreen version.</p></li> <li><p class="price">From: £24.99</p></li> </ul> </div> <div class="ft"> <ul> <li><a href="http://web.archive.org/web/20120314021506/http://www.guardianoffers.co.uk/">Visit the Guardian reader offers shop</a></li> <li><a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/lifeandstyle/shopping">See all offers and services from the Guardian</a></li> </ul> </div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="microapp: guardian-bookshop : Bestsellers : bookshop"> <style> .m-guardianbookshop .rank { float: left; margin-left: -15px; } .m-guardianbookshop .thumb .rank { margin-left: 0; } .m-guardianbookshop h4 { border-top: none !important; font-weight: bold; margin-left: 5px !important; padding: 5px 0 8px 0 !important; } .m-guardianbookshop .bestsellers { background-color: #fff; padding-bottom: 17px;} .m-guardianbookshop ol { padding: 0 5px; } .m-guardianbookshop .l1 { clear: both; padding-left: 15px; } .m-guardianbookshop .thumb { padding-left: 0; } .m-guardianbookshop .thumb img { float: left; margin: 2px 10px 9px 0;} .m-guardianbookshop .price { display: inline; } .m-guardianbookshop .thumb .price { display: block; } .m-guardianbookshop .rank, .m-guardianbookshop .book-title { font-weight: bold; } .m-guardianbookshop input { border: 1px solid #999; width: 75%; min-height: 16px; margin-top: 8px; padding: 3px 2px;} </style> <div class="m-guardianbookshop promo-component"> <div class="hd"> <h3> <a href="http://web.archive.org/web/20120314021506/http://www.guardianbookshop.co.uk/"><img src="http://web.archive.org/web/20120314021506im_/http://resource.guim.co.uk/global/static/proxy?url=http%3A%2F%2Fgu-books.appspot.com%2Fimg%2Flogo-guardian-bookshop.png" alt="Guardian Bookshop" title=""/></a> </h3> </div> <div class="bd"> <div class="bestsellers"> <h4>This week's bestsellers</h4> <ol> <li class="l1 thumb"> <img src="http://web.archive.org/web/20120314021506im_/http://resource.guim.co.uk/books/gubookshop/thumbnail/images.bertrams.com/ProductImages/services/GetImage?Source=BERT&Quality=WEB&EAN13=9780241144770&Component=FRONTCOVER" title="Religion for Atheists"/> <span class="rank">1. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardianbookshop.co.uk/BerteShopWeb/viewProduct.do?ISBN=9780241144770" class="book-title">Religion for Atheists</a> <p> by Alain de Botton <span class="price">£18.99</span> </p> </li> <li class="l1"> <span class="rank">2. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardianbookshop.co.uk/BerteShopWeb/viewProduct.do?ISBN=9780091940744" class="book-title">How to be a Woman</a> <p> by Caitlin Moran <span class="price">£7.99</span> </p> </li> <li class="l1"> <span class="rank">3. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardianbookshop.co.uk/BerteShopWeb/viewProduct.do?ISBN=9781908216106" class="book-title">Warrior</a> <p> by Jack Seely <span class="price">£14.99</span> </p> </li> <li class="l1"> <span class="rank">4. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardianbookshop.co.uk/BerteShopWeb/viewProduct.do?ISBN=9780007319237" class="book-title">Target Tirpitz</a> <p> by Patrick Bishop <span class="price">£20.00</span> </p> </li> <li class="l1"> <span class="rank">5. </span> <a href="http://web.archive.org/web/20120314021506/http://www.guardianbookshop.co.uk/BerteShopWeb/viewProduct.do?ISBN=9780330492270" class="book-title">Psychopath Test</a> <p> by Jon Ronson <span class="price">£8.99</span> </p> </li> </ol> </div> <div class="search"> <p> Search the Guardian bookshop </p> <form method="POST" action="http://web.archive.org/web/20120314021506/http://www.guardianbookshop.co.uk/BerteShopWeb/search.do" name="QuickSearchForm"> <input type="text" class="searchBox" value="" name="keyword"> <button class="searchBtn" type="submit"> <span class="searchText">Search</span> </button> <input type="hidden" value="" name="author"> </form> </div> </div> </div> </span> <span class="trackable-component component-wrapper four-col" data-component="comp: Sponsored features : sponsored features"> <div class="promo-component json-features x31 four-col" style="display: none;"> <div class="hd"> <h3>Sponsored feature</h3> </div> <div class="bd inline-pic"> <a href="" class="link-image"><img width="130" height="121" alt=""/></a> <div id="x31" class=" hide-on-popup"> <div id="ad-placeholder-x31"></div> </div> <span class="x31-script-placeholder"></span> <script> function showSponsoredFeaturex31(){ if (window.sponJSON) { if(typeof(sponJSON) === 'object') { adx31 = sponJSON; var node = jQ('.json-features.x31'); convertJSONtoAd( node.find('img:first-child'), node.find('a.t6'), node.find('p:last-child'), adx31, 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href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/benefits?INTCMP=ILCNETTXT3487">Benefits</a> · </li><li><a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/youngpeople?INTCMP=ILCNETTXT3487">Young people</a> · </li><li><a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/public-sector-cuts?INTCMP=ILCNETTXT3487">Public sector cuts</a> · </li><li><a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/health?INTCMP=ILCNETTXT3487">Health</a></li> </ul> </div><div class="related-keywords"> <h4 class="t6 b3"><a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/media?INTCMP=ILCNETTXT3487">Media</a></h4> <ul> <li><a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/media/digital-media?INTCMP=ILCNETTXT3487">Digital media</a></li> </ul> </div> </div> <div class="two-col"> <a class="related-content-image" href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/joepublic/2011/may/11/disabled-people-hardest-hit-march-in-london"> <img src="http://web.archive.org/web/20120314021506im_/http://static.guim.co.uk/sys-images/guardian/Pix/pictures/2011/5/11/1305119490592/A-blind-man-on-the-Hardes-003.jpg" alt="A blind man on the Hardest Hit march in London"/> </a> <p class="t6"> <a class="related-content-headline" href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/joepublic/2011/may/11/disabled-people-hardest-hit-march-in-london?INTCMP=ILCNETTXT3487">Hardest Hit: Disabled people march in London – Wednesday 11 May 2011</a> </p> <p class="t6 related-content-publication-date">11 May 2011</p> <p class="related-content-trail-text">Coverage from the capital as thousands of disabled people protest on the Hardest Hit march against cuts to benefits and services</p> <p class="b3 two-col related-content-footer"></p> </div> <div class="two-col"> <ul class="l1d"> <li> <p class="t6 related-content-publication-date">8 Jan 2012</p> <p class="t7"> <a class="related-content-headline" href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/commentisfree/2012/jan/08/disabled-people-welfare-reform-sham?INTCMP=ILCNETTXT3487">Disabled people listened to on welfare plans? It's a government sham</a> </p> </li><li> <p class="t6 related-content-publication-date">12 Jan 2012</p> <p class="t7"> <a class="related-content-headline" href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/politics/2012/jan/12/coalition-accused-abusing-parliament?INTCMP=ILCNETTXT3487">Coalition accused of abusing parliament</a> </p> </li><li> <p class="t6 related-content-publication-date">11 May 2011</p> <p class="t7"> <a class="related-content-headline" href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/commentisfree/2011/may/11/hardest-hit-march-disability-cuts?INTCMP=ILCNETTXT3487">Disabled people are marching for our lives</a> </p> </li><li> <p class="t6 related-content-publication-date">27 May 2011</p> <p class="t7"> <a class="related-content-headline" href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/commentisfree/2011/may/27/housing-benefit-cuts-disability?INTCMP=ILCNETTXT3487">Housing benefit cuts undo a positive move on disability</a> </p> </li> </ul> </div> <div class="two-col edge"> <a class="related-content-image" href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2011/may/08/disabled-groups-march-london"> <img src="http://web.archive.org/web/20120314021506im_/http://static.guim.co.uk/sys-images/Users/Help/screenshots/2011/5/8/1304875836669/scope-poster-003.jpg" alt="scope poster"/> </a> <p class="t6"> <a class="related-content-headline" href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/society/2011/may/08/disabled-groups-march-london?INTCMP=ILCNETTXT3487">Thousands to march through London in protest over cuts to disability benefits</a> </p> <p class="t6 related-content-publication-date">8 May 2011</p> <p class="related-content-trail-text">Protest organised by hundreds of disabled people's groups to culminate with lobby of MPs</p> <p class="b3 two-col edge related-content-footer"></p> </div> </div> </div> </span> <div id="footer-container"> <div id="footer" class="news footer b4"> <ul id="footer-links"> <li> <a href="http://web.archive.org/web/20120314021506/http://syndication.guardian.co.uk/" class="link-text">License/buy our content</a> </li> | <li> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/help/privacy-policy" class="link-text">Privacy policy</a> </li> | <li> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/help/terms-of-service" class="link-text">Terms & conditions</a> </li> | <li> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/advertising" class="link-text">Advertising guide</a> </li> | <li> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/help/accessibility" class="link-text">Accessibility</a> </li> | <li> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/index/subjects/a" class="link-text">A-Z index</a> </li> | <li> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/help/insideguardian" class="link-text">Inside the Guardian blog</a> </li> | <li> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/info" class="link-text">About us</a> </li> | <li> <a href="http://web.archive.org/web/20120314021506/http://www.guardian.co.uk/workforus" class="link-text">Work for us</a> </li> | <li> <a href="http://web.archive.org/web/20120314021506/https://soulmates.guardian.co.uk/" class="link-text">Join our dating site today</a> </li> </ul> <ul id="copyright-links"> <li>© 2012 Guardian News and Media Limited or its affiliated companies. 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Disabled people's magazine taps a 'niche for positivity' | Society | The Guardian