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8.67213C15.2418 7.64237 15.0266 6.27171 13.165 6.27171C11.5931 6.27171 10.8919 7.12946 10.8919 9.05247C10.8919 10.9297 11.5452 11.6281 13.3016 11.6281C14.0318 11.6281 14.6097 11.5152 14.8366 11.4111C14.9811 11.3495 15.1138 11.2572 15.1138 11V10.8122C15.113 10.5699 14.9748 10.4239 14.7432 10.4239Z" fill="currentColor"></path><path d="M12.0846 8.41359C12.1301 7.57715 12.4701 7.20312 13.1831 7.20312H13.1838C13.8614 7.20312 14.1661 7.56532 14.1975 8.41202L12.0846 8.41359Z" fill="currentColor"></path><path d="M31.4197 13.2932H25.348L23.7136 18.0002H20.0957L26.4898 0.198242H30.7749L37.0436 18.0002H33.1032L31.4197 13.2932ZM28.4689 3.60924L26.1405 10.5302H30.6719L28.4689 3.60924Z" fill="currentColor"></path><path d="M49.178 18L45.1885 11.925H42.4616V18H38.9421V0.621C38.9421 0.621 41.1944 0 45.2332 0C49.8676 0 52.6393 1.62 52.6393 5.2515C52.6393 8.9595 50.3601 10.5525 48.7258 11.277L53.3826 18H49.178ZM42.466 9.1125H46.4556C48.1661 8.3925 48.9586 7.47 48.9586 5.6025C48.9586 3.6585 47.5706 2.889 45.2914 2.889C43.8541 2.889 42.466 3.1365 42.466 3.1365V9.1125Z" fill="currentColor"></path><path d="M55.4691 17.9996V0.24707H67.5319V3.25757H59.0109V7.71257H66.3677V10.6016H59.0109V14.9846H67.7558V17.9996H55.4691Z" fill="currentColor"></path><path d="M70.3842 17.9996V0.24707H82.4469V3.25757H73.926V7.71257H81.2828V10.6016H73.926V14.9846H82.6708V17.9996H70.3842Z" fill="currentColor"></path><path d="M88.7872 17.9996H85.2947V0.24707H88.5633L97.1111 11.4746V0.24707H100.631V17.9996H97.9798L88.7872 6.20057V17.9996Z" fill="currentColor"></path><path d="M113.831 13.2932H107.759L106.129 18.0002H102.511L108.901 0.198242H113.186L119.455 18.0002H115.514L113.831 13.2932ZM110.884 3.60924L108.556 10.5302H113.087L110.884 3.60924Z" fill="currentColor"></path></svg><p class="_1m3quf82 fck75q2">Sarjat. Podcastit. Suorat.</p></a></div><ul class="bqq79o6 bqq79o0" id="header-2023-drawer-sitemenu"><li><a class="_1bvm4mm2 eopu3j0" href="https://web.archive.org/web/20240415233414/https://svenska.yle.fi/" lang="sv" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Svenska</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240415233414/https://yle.fi/sapmi" lang="se" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Sápmi</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240415233414/https://yle.fi/news" lang="en" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">News</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240415233414/https://yle.fi/novosti" lang="ru" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Новости</span></a></li><li><a class="_1bvm4mm2 eopu3j0" href="/web/20240415233414/https://yle.fi/novyny" lang="uk" data-testid="header-drawer-sitemenu-link"><span class="fck75q3">Новини</span></a></li><li><a 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3.508-.76V4a1 1 0 0 1 .612-.922Zm1.388 3.298v3.48h-1c-1.529 0-2.727.202-3.722.627-.984.42-1.826 1.081-2.609 2.093-.351.454-.753 1.206-1.129 2.09a19.46 19.46 0 0 0-.874 2.525l.277-.213c2.023-1.559 4.445-2.798 7.028-2.833h2.029v3.479L19.57 12l-5.752-5.624Z" fill="currentColor"></path></svg></span><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 WDnuQ yds-button__text">Jaa</span></button></div></div></header><div id="yle__contentAnchor" class="GridSystem-sc-64703825-2 cgDuXi"><div class="GridSystem__GridRow-sc-64703825-1 ArticlePage__ArticleRow-sc-207cd0a6-2 exzfUk kmqNop"><main class="ArticlePage__ArticlePageMainColumn-sc-207cd0a6-0 hEBfhM"><div class="GridSystem__GridCell-sc-64703825-0 ArticlePage__ArticleGridCell-sc-207cd0a6-1 hkEWsb dHcPEp"><div class="ArticleWrapper__Wrapper-sc-c7843c9-0 kZVHUw"><article class="yle__article arkki-theme-default" data-vrsproduct="uutiset"><header class="yle__article__header"><div class="aw-1b35ta eyzRIb"><a href="/web/20240415233414/https://yle.fi/t/18-215554/fi" aria-label="Lisää artikkeleita aiheesta Ruoka" class="TagLinkstyles__TagLinkBase-sc-w5hh4y-0 izzPbN">Ruoka</a></div><h1 class="sc-aXZVg cZXpWU yle__article__heading yle__article__heading--1">Kammoksutko kasvisruokaa? Näillä viidellä keinolla ravintolat yrittävät kääntää pääsi</h1><p class="aw-1gybjub aw-5vja16 jxdWmn eeXVLF yle__article__paragraph">Naudanlihan hiilijalanjälki on lähes satakertainen härkäpapuun verrattuna. Hiililounas-hankkeessa on mietitty, miten kasvisruoan menekkiä saataisiin lisättyä lounasravintoloissa.</p><div class="aw-e30oo3 blLbha"></div><figure class="aw-u5oz0a clzEhy yle__article__figure"><script type="application/ld+json">{"@id":"74-20083275","@context":"https://web.archive.org/web/20240415233414/https://schema.org","image":{"@type":"ImageObject","description":"Ylivoimaisesti tärkein ruoan valintaan vaikuttava tekijä on maku.","copyrightHolder":"Henrietta Hassinen / Yle","url":"https://web.archive.org/web/20240415233414/https://images.cdn.yle.fi/image/upload/ar_1.0,c_fill,g_faces,h_767,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-1268993661798e7a7bf5","keywords":"ruoka,ruoat,ruokatalous,elintarvikkeet,ruokavaliot,ruokatottumukset,ruokakulttuuri,elintarvikeliikkeet,terveellinen ruokavalio,Ruokaostokset,Kuvituskuvat käyttövapaat,kuvituskuvat,huhtikuu,2024,salaatti,salaatit,salaattikasvit,kaali,Kaali,lehtikaali (kaali),kaalit (vihannekset),vihannekset,kasvisruoat,kasvisruokavaliot,veganismi,kasvisravinto,vegetarismi,vihannesvalmisteet,parsa,Parsat"}}</script><div class="aw-1a00tic ijuZXd"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240415233414im_/https://images.cdn.yle.fi/image/upload/c_crop,h_5057,w_5057,x_0,y_0/ar_1.0,c_fill,g_faces,h_767,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1712834080/39-1268993661798e7a7bf5 2x, https://web.archive.org/web/20240415233414im_/https://images.cdn.yle.fi/image/upload/c_crop,h_5057,w_5057,x_0,y_0/ar_1.0,c_fill,g_faces,h_767,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1712834080/39-1268993661798e7a7bf5 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240415233414im_/https://images.cdn.yle.fi/image/upload/c_crop,h_5057,w_5057,x_0,y_0/ar_1.0,c_fill,g_faces,h_636,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1712834080/39-1268993661798e7a7bf5 2x, https://web.archive.org/web/20240415233414im_/https://images.cdn.yle.fi/image/upload/c_crop,h_5057,w_5057,x_0,y_0/ar_1.0,c_fill,g_faces,h_636,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1712834080/39-1268993661798e7a7bf5 1x"/><img alt="Parsaa myynnissä kaupassa." src="https://web.archive.org/web/20240415233414im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2848,w_5064,x_0,y_195/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1712834080/39-1268993661798e7a7bf5" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Ylivoimaisesti tärkein ruoan valintaan vaikuttava tekijä on maku.</span><span> Kuva: Henrietta Hassinen / Yle</span></figcaption></figure><div class="aw-1wk2icm iaIVgA"><div class="aw-qww0lc eFtfQt"><div class="aw-x5rn7a iKNQRH"><span class="aw-z7z0zi hEWAhM">Heinimaija Hirvonen</span><span class="aw-z7z0zi hEWAhM">, </span></div><div class="aw-x5rn7a iKNQRH"><span class="aw-z7z0zi hEWAhM">Vesa-Matti Ruuska</span></div></div></div><div class="aw-1hwlbbb hGamUL"><div class="aw-kzjed4 dgiUVP yle__article__date"><time class="aw-lsqctp jPSFYl yle__article__date--published" datetime="2024-04-12T14:31:57+03:00">12.4. 14:31</time></div></div></header><section class="yle__article__content"><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Vain noin kolmasosa asiakkaista valitsee lounaalla kasvisvaihtoehdon. Tämä selvisi asiakaskyselyssä, joka tehtiin osana Turun yliopiston ja Luonnonvarakeskuksen yhteistä Hiililounas-hanketta.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Siinä on tutkittu sitä, miten kasvisruoan menekkiä voitaisiin lisätä lounasravintoloissa.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kasviproteiinien suosio nimittäin kääntyi Suomessa <a class="aw-iao6s4 drtaeR yle__article__link" href="https://web.archive.org/web/20240415233414/https://yle.fi/a/74-20070787" role="link">viime vuonna laskuun </a>pitkän nousukiidon jälkeen.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ravintoloiden näkökulmasta kasvisruoan tarjoaminen edistää hiilijälkitavoitteiden saavuttamista. Naudanlihan hiilijalanjälki on lähes satakertainen härkäpapuun verrattuna, joten lounaalla voidaan tehdä ilmastotekoja.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Näillä keinoilla ravintolat yrittävät lisätä kasvisruoan menekkiä – tai ainakin voisivat yrittää.</strong></p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20083275","@context":"https://web.archive.org/web/20240415233414/https://schema.org","image":{"@type":"ImageObject","description":"Hiililounas-hankkeessa tutkittiin, miten kasvisruoan menekkiä voitaisiin lisätä ravintoloissa.","copyrightHolder":"Vesa-Matti Ruuska / Yle","url":"https://web.archive.org/web/20240415233414/https://images.cdn.yle.fi/image/upload/ar_1.3333333333333333,c_fill,g_faces,h_575,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-12692646617f27c27b1f","keywords":"ruoka,kasvisruoat,hiilijalanjälki,kasviproteiini,kasviproteiinit,kasviproteiinivalmisteet"}}</script><div class="aw-1a00tic bSrKiN"><div class="aw-1qvmjke bKIcxT"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" srcset="https://web.archive.org/web/20240415233414im_/https://images.cdn.yle.fi/image/upload/ar_1.3333333333333333,c_fill,g_faces,h_575,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1712845708/39-12692646617f27c27b1f 2x, https://web.archive.org/web/20240415233414im_/https://images.cdn.yle.fi/image/upload/ar_1.3333333333333333,c_fill,g_faces,h_575,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1712845708/39-12692646617f27c27b1f 1x"/><source data-testid="source-for-M" media="(min-width: 768px)" srcset="https://web.archive.org/web/20240415233414im_/https://images.cdn.yle.fi/image/upload/ar_1.3333333333333333,c_fill,g_faces,h_477,w_636/dpr_2.0/q_auto:eco/f_auto/fl_lossy/v1712845708/39-12692646617f27c27b1f 2x, https://web.archive.org/web/20240415233414im_/https://images.cdn.yle.fi/image/upload/ar_1.3333333333333333,c_fill,g_faces,h_477,w_636/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1712845708/39-12692646617f27c27b1f 1x"/><img alt="Yrtein koristeltuja pieniä kasvisruoka-annoksia aseteltuna hopeanvärisille tarjottimille ja valkoisille tarjoilulautasille." src="https://web.archive.org/web/20240415233414im_/https://images.cdn.yle.fi/image/upload/c_crop,h_2268,w_4031,x_0,y_529/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_1.0/q_auto:eco/f_auto/fl_lossy/v1712845708/39-12692646617f27c27b1f" class="aw-1l9m598 bTKagC"/></picture></div><div class="aw-45s348 glxCAO"><button aria-disabled="false" class="Buttonstyles__ButtonBase-sc-17sr1bx-0 Buttonstyles__ButtonSecondary-sc-17sr1bx-2 blJlbw iLYbQX"><span class="Buttonstyles__TextWrapper-sc-17sr1bx-7 kWJvkV yds-button__content">Avaa kuvien katselu</span></button></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Hiililounas-hankkeessa tutkittiin, miten kasvisruoan menekkiä voitaisiin lisätä ravintoloissa.</span><span> Kuva: Vesa-Matti Ruuska / Yle</span></figcaption></figure><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">1. Maku</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ylivoimaisesti tärkein ruoan valintaan vaikuttava tekijä on maku.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Asiakkailta kysyttiin osana Hiililounas-hanketta, mikä saisi heidät valitsemaan kasvisruokavaihtoehdon.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">700 vastaajasta yli 85 prosenttia vastasi maun olevan heille tärkein kriteeri.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Toiseksi eniten valintaan vaikutti ruoan terveellisyys. Vastauksissa mainittiin myös ruoan kotimaisuus, lähellä tuotetut raaka-aineet ja halvempi hinta.</p><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">2. Mahdollisuus maistaa</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kasviproteiinin suosion nousun edellytyksenä on, että ihmiset pääsisivät maistamaan erilaisia kasvisruokia ja tottuisivat niihin.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ravintoloissa tätä voidaan projektiasiantuntija <strong class="aw-ak79eh hgoSon yle__article__strong">Otto Seleniuksen</strong> mukaan edistää antamalla asiakkaan valita lautaselleen useita pääruokia.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Opiskelijaruokaloissa Kelan ateriatuki saattaa mahdollistaa vain yhden pääruoan valinnan, jolloin pitää valita liha- tai kasvisruoan väliltä. Tällöin kasvisruokaa ei välttämättä tule maistettua, Selenius harmittelee.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph"><strong class="aw-ak79eh hgoSon yle__article__strong">Videolla Otto Selenius kertoo, miten kasvisruokaa kannattaisi tarjoilla esimerkiksi linjastossa.</strong></p><figure class="aw-u5oz0a crkERF yle__article__figure"><script type="application/ld+json">{"@id":"74-20083275","@context":"https://web.archive.org/web/20240415233414/https://schema.org","video":{"@type":"VideoObject","description":"Kasviproteiinien suosio on kääntynyt laskuun.","name":"Kasvisruokaa halutaan lisätä lounasravintoloissa","thumbnailUrl":"https://web.archive.org/web/20240415233414/https://images.cdn.yle.fi/image/upload/ar_1.7777777777777777,c_fill,g_faces,h_431,w_767/dpr_2.0/q_auto:eco/f_auto/fl_lossy/39-42973859c268d07fd2f","uploadDate":"2024-04-11T18:31:32+03:00"}}</script><div class="aw-1a00tic ircCun"><div><div data-testid="video-player" class="aw-1kfkhk6 kyBcqJ"></div></div></div><figcaption class="aw-kr26k0 iEoONW"><span>Kasviproteiinien suosio on kääntynyt laskuun.</span></figcaption></figure><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">3. Ei piilottelua</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Kasvisruokavaihtoehdon pitäisi olla selkeästi näkyvillä, mikäli sen suosiota halutaan lisätä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Edelleen ravintoloissa näkee Seleniuksen mukaan sitä, että kasvisruoka on sijoitettu eri linjastoon tai salin perälle. Tällöin kasvisruokaa ottavat lautaselleen vain ne ruokailijat, jotka osaavat sitä erikseen hakea.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Aiemmissa tutkimuksissa on havaittu, että kasvisruoan sijoittaminen ensimmäiseksi vaihtoehdoksi linjastolla ja ruokalistalla, lisää kasvisruokien menekkiä.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Kun sitä otetaan ensimmäisenä lautaselle, ei jää niin paljon tilaa muille ruoille, Selenius huomauttaa.</p><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">4. Myyttien murtamista</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Naiset suhtautuvat kasvisruokaan keskimäärin myönteisemmin kuin miehet.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">– Suomessa liha yhdistyy maskuliinisuuteen ja kasvikset femiiniinisyyteen. Tämä voi toimia joillekin miehille sosiokulttuurisena esteenä vähentää lihan syöntiä, toteaa vanhempi yliopistonlehtori <strong class="aw-ak79eh hgoSon yle__article__strong">Hanna Konttinen</strong> Helsingin yliopistosta.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Miehillä kasvisruokaan saattaa hänen mukaansa myös liittyä vääriä mielikuvia, kuten että kasvisruoka ei täytä. Ravintolat voivat vähentää ennakkoluuloja kertomalla eri pääruokavaihtoehtojen ravintoarvoista.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hiililounas-hankkeessa kehitettiin kasvisruokareseptejä ammattikeittiöiden käyttöön. Näissä aterioissa on energiaa ja ravintoaineita yhtä paljon kuin liha- ja kalaruoissa.</p><h2 class="sc-gEvEer dSgPhs yle__article__heading yle__article__heading--2">5. Silmänruokaa</h2><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Ruoan ulkonäkö ja tuoksu vaikuttavat ymmärrettävästi siihen, tekeekö sitä mieli ottaa lautaselle.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hiililounas-hankkeessa nousi esiin, että erityisesti ruoan liian vetinen rakenne koetaan epämiellyttäväksi.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Vastaajat toivoivat, ettei kasvisruoka olisi lounasravintoloille vain ylimääräinen rasite, vaan siihen satsattaisi yhtä paljon kuin muihin pääruokiin.</p><p class="aw-1gybjub aw-1p7kakr jxdWmn ilDxnw yle__article__paragraph">Hiililounas-hankkeen tuotoksena syntyi opas, joka on tarkoitettu ravintoloille avuksi kasvisruoan tarjoamiseen.</p></section><footer class="yle__article__footer"><h2 class="aw-zh6d69 dMYkJU">Aiheesta enemmän: Paketissa 2 linkkiä</h2><h2 class="sc-eqUAAy dUJkWc yle__article__heading yle__article__heading--3" aria-hidden="true">Aiheesta enemmän</h2><div class="yle__article__links" role="list" aria-label="Aiheesta enemmän"><div role="listitem" class="aw-124ec9l cFgRwb"><div class="aw-yq4wj5 hkKela"><div class="aw-fou4nx hULxUh"><div class="aw-aqrehu kskGQO"><div class="aw-ej1jxx iFwHup"><a href="/web/20240415233414/https://yle.fi/t/18-204350/fi" aria-label="Lisää artikkeleita aiheesta Elintarvikkeet" class="TagLinkstyles__TagLinkBase-sc-w5hh4y-0 izzPbN">Elintarvikkeet</a></div><h3 class="aw-x9ikft cGmEmT"><a href="https://web.archive.org/web/20240415233414/https://yle.fi/a/74-20065478" class="aw-3ocnud eBKakF">Kiinnostus lihaa korvaaviin elintarvikkeisiin laskee – tuotevalikoima kasvaa silti</a></h3><time class="aw-4gocmc guzJZN">2023</time></div></div><div class="aw-vhyz8i mQzOb"><div class="aw-8sjfvz juaHCW"><div class="aw-1njknqq euollB"><picture><source data-testid="source-for-S" media="(max-width: 767px)" 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Maku","level":2,"type":"heading"},{"text":"Ylivoimaisesti tärkein ruoan valintaan vaikuttava tekijä on maku.","type":"text"},{"text":"Asiakkailta kysyttiin osana Hiililounas-hanketta, mikä saisi heidät valitsemaan kasvisruokavaihtoehdon.","type":"text"},{"text":"700 vastaajasta yli 85 prosenttia vastasi maun olevan heille tärkein kriteeri.","type":"text"},{"text":"Toiseksi eniten valintaan vaikutti ruoan terveellisyys. Vastauksissa mainittiin myös ruoan kotimaisuus, lähellä tuotetut raaka-aineet ja halvempi hinta.","type":"text"},{"text":"2. Mahdollisuus maistaa","level":2,"type":"heading"},{"text":"Kasviproteiinin suosion nousun edellytyksenä on, että ihmiset pääsisivät maistamaan erilaisia kasvisruokia ja tottuisivat niihin.","type":"text"},{"text":"Ravintoloissa tätä voidaan projektiasiantuntija **Otto Seleniuksen** mukaan edistää antamalla asiakkaan valita lautaselleen useita pääruokia.","type":"text"},{"text":"– Opiskelijaruokaloissa Kelan ateriatuki saattaa mahdollistaa vain yhden pääruoan valinnan, jolloin pitää valita liha- tai kasvisruoan väliltä. Tällöin kasvisruokaa ei välttämättä tule maistettua, Selenius harmittelee.","type":"text"},{"text":"**Videolla Otto Selenius kertoo, miten kasvisruokaa kannattaisi tarjoilla esimerkiksi linjastossa.** ","type":"text"},{"caption":"Kasviproteiinien suosio on kääntynyt laskuun.","type":"video","id":"1-70215049","programResponse":{"series":{"title":{"main":{"swe":"Yle Lounais-Suomen videot","fin":"Yle Lounais-Suomen videot"}},"image":{"cover":{"fin":{"type":"Image","id":"13-1-50836315-1622613569196","version":1713190912}},"main":{"fin":{"type":"Image","id":"13-1-50836315-1622613569195","version":1713190912}}}},"publications":[{"service":{"type":"Service","id":"yle-areena"},"publisher":{"type":"Service","id":"yle-areena"},"startTime":"2024-04-11T18:31:32+03:00","geoRestriction":"None","type":"Publication","id":"4-70215050","kind":"Ondemand","protectionLevel":{"key":"none","type":"ContentProtectionPolicy","id":"22-0"},"media":{"videoTrack":{"format":"HD","aspectRatio":"16:9","type":"VideoTrack","duration":"PT49S"},"captionTracks":[{"type":"CaptionTrack","language":"fin","kind":"hardOfHearing"}],"downloadable":false,"type":"Video","duration":"PT49S","id":"67-52dffa53f16842b987204af543feaaff","available":true}}],"title":{"main":{"fin":"Kasvisruokaa halutaan lisätä lounasravintoloissa"}},"id":"1-70215049","image":{"main":{"fin":{"type":"Image","id":"39-105493763b2d25665193","version":1712850411}}}}},{"text":"3. 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