HUGO BOSS Group: Ski-Sponsoring

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aria-label="Suchbegriff" data-suggest="1" placeholder="Suchbegriff eingeben" class="nav-search-field float-left block small-bottom-margin-6" id="header-nav-search-field" type="text" name="tx_torrelastic_search[search][term]" /> <input class="header-nav-search-submit absolute no-border overflow-hidden arrow-cycle-down-simple-back" id="header-nav-search-submit" type="submit" value="suchen" aria-label="Suchen" > </fieldset> </form> </div> </div> </div> </div> </div> </div> </div> <div class="desktop-menu-wrapper"> <div class="row"> <div class="columns"> <ul class="dropdown menu" data-dropdown-menu> <li> <a href="/de/sponsoring" class="nav-link navigation-second-level category-parent-link">Sponsoring</a> </li> <li> <a href="/de/sponsoring/sportsponsoring" class="nav-link navigation-second-level nav-link--open">Sportsponsoring</a> <ul class="menu submenu--lvl-1"> <div class="submenu-content--lvl1"> <li><a href="/de/sponsoring/sportsponsoring/golf" class="navigation-second-level">Golf</a></li> <li><a href="/de/sponsoring/sportsponsoring/motorsport" class="navigation-second-level">Motorsport</a></li> <li><a href="/de/sponsoring/sportsponsoring/wintersport" class="navigation-second-level nav-link-link--active">Wintersport</a></li> <li><a href="/de/sponsoring/sportsponsoring/tennis" class="navigation-second-level">Tennis</a></li> <li><a href="/de/sponsoring/sportsponsoring/leichtathletik" class="navigation-second-level">Leichtathletik</a></li> <li><a href="/de/sponsoring/sportsponsoring/radsport" class="navigation-second-level">Radsport</a></li> </div> </ul> </li> <li> <a href="/de/sponsoring/markenkooperationen" class="nav-link navigation-second-level">Markenkooperationen</a> </li> <li> <a href="/de/sponsoring/kultursponsoring" class="nav-link navigation-second-level">Kultursponsoring</a> <ul class="menu submenu--lvl-1"> <div class="submenu-content--lvl1"> <li><a href="/de/sponsoring/kultursponsoring/hugo-boss-prize" class="navigation-second-level">HUGO BOSS PRIZE</a></li> <li><a href="/de/sponsoring/kultursponsoring/hugo-boss-asia-art-award" class="navigation-second-level">HUGO BOSS ASIA ART Award</a></li> <li><a href="/de/sponsoring/kultursponsoring/museen-projekte" class="navigation-second-level">Museen & Projekte</a></li> </div> </ul> </li> </ul> </div> </div> </div> </div> </div> </section>  <span id="main-content"></span> <section id="c5914" class="ce-image-header small-margin-bottom-25 large-margin-bottom-45 relative"> <div class="image-background"> <div class="image-wrapper lazyload" data-bg="/fileadmin/_processed_/c/a/csm_Ski_Header__1b57937413.jpg"></div> </div> <div class="image-overlay darken-overlay-2"></div> <div class=" inner-content-wrapper"> <div class="row align-center-middle text-center inner-content " style="width: 100%; height: 100%"> <div class="columns small-12 medium-8 large-10 "> <h1 class="headline-1 uppercase color-white"><p>Wintersport</p></h1> </div> </div> </div> </section><section id="c5901" data-trigger-animation="70%" class="dce-text small-padding-top-bottom-25 large-padding-top-bottom-45 fadeInUp"> <div class="row"> <h2 class="columns small-12 headline-4 small-margin-bottom-15 ">BOSS: zur眉ck auf der Piste!</h2> </div> <div class="row"> <div class="columns medium-1 hide-for-small-only"></div> <div class="columns medium-1 hide-for-small-only "></div> <div class="columns small-12 medium-8 small-padding-top-bottom-25"> <div class="ckbodytext"> <p>BOSS ist stolz, wieder Teil der legend盲ren Hahnenkamm-Rennen in Kitzb眉hel, 脰sterreich, zu sein. Mit dieser Partnerschaft feiert BOSS nach einer langen Pause die R眉ckkehr zum Skisponsoring und die Unterst眉tzung des Wintersports. Durch das Branding der Banner, der Tore auf den Pisten und vielem mehr wurde die erneute Zusammenarbeit mit einer hohen Sichtbarkeit f眉r BOSS erfolgreich gestartet und BOSS tritt zudem als Presenting Partner der Hahnenkamm-Rennen auf.</p> </div> </div> <div class="columns medium-1 hide-for-small-only "></div> <div class="columns medium-1 hide-for-small-only"></div> </div> </section><section id="c7916" data-trigger-animation="90%" class="fadeInUp ce-video small-padding-top-bottom-25 large-padding-top-bottom-45"> <div class="row"> <div class="columns small-12"><h2 class="headline-4 small-margin-bottom-25">HAHNENKAMM-RENNEN 2025</h2></div> </div> <div class="row ce-video relative"> <div class="columns small-12 medium-10 medium-offset-1 large-offset-0 large-12" > <div class="videoclickable relative no-outline" data-open="modal-7916" tabindex="0" role="button"> <div class="video-thumbnail" data-source-modal="modal-7916"><img src="" id="v-7916-poster" /></div> <div class="icon play-button"></div> </div> </div> <div class="columns small-12 medium-10 medium-offset-1 xlarge-offset-6 xlarge-6 ce-it-textwrapper"> <div class=""> </div> </div> </div> </section> <div class="large reveal videoreveal lazyload-iframe" id="modal-7916" data-reveal data-reset-on-close="false"> <button class="close-button icon burger-close small-padding-bottom-25" data-close aria-label="Close modal" type="button"></button> <div id="v-7916" data-video-id="HBME_110_HKR25_Corporate Communication_Recap_1" data-autoplay-overlay="1" data-poster-target="#v-7916-poster" class="aem-video-container autoplay-overlay"> </div> </div><section id="c5916" data-trigger-animation="70%" class="dce-text small-padding-top-bottom-25 large-padding-top-bottom-45 fadeInUp"> <div class="row"> <h2 class="columns small-12 headline-4 small-margin-bottom-15 ">Leidenschaft, Innovation, Pr盲zision: Das Hahnenkamm-Rennen</h2> </div> <div class="row"> <div class="columns medium-1 hide-for-small-only"></div> <div class="columns medium-1 hide-for-small-only "></div> <div class="columns small-12 medium-8 small-padding-top-bottom-25"> <div class="ckbodytext"> <p>Das Hahnenkamm-Rennen findet seit 1931 statt und wird vom Kitzb眉heler Skiclub (K.S.C.) organisiert. Mit 80-m-Spr眉ngen, Steilh盲ngen mit bis zu 85 % Gef盲lle und Geschwindigkeiten von bis zu 140 km/h gilt die Abfahrt auf der Streif als die spektakul盲rste im FIS-Skiweltcup-Kalender. Ein Sieg in Kitzb眉hel gilt neben den Olympischen Spielen oder Weltmeisterschaften als Karriereh枚hepunkt f眉r die Athleten. Mehr als 700 Medienvertreter aus 眉ber 30 L盲ndern sind w盲hrend der Rennen in Kitzb眉hel vor Ort. Das Rennwochenende generiert mehr als 180 Stunden Fernsehzeit und wird allein in Europa von 眉ber 300 Millionen TV-Zuschauern verfolgt.</p> </div> </div> <div class="columns medium-1 hide-for-small-only "></div> <div class="columns medium-1 hide-for-small-only"></div> </div> </section><section id="c5899" data-trigger-animation="90%" class="fadeInUp ce-center-slider small-padding-top-bottom-25 large-padding-top-bottom-45"> <div class="row"> <div class="column small-12"><h2 class="headline-4 small-margin-bottom-25">Weitere Sponsoringaktivit盲ten</h2></div> </div> <div class="center-slider" data-equalizer data-slick='{"autoplay": true, "cssEase": "cubic-bezier(0.2, 0.89, 0.75, 0.99)", "autoplaySpeed": 3000}'> <div class="slide-wrapper relative" style="margin-bottom: 20px;"> <div class="slider-content"> <img src="/fileadmin/user_upload/Sponsoring/Sportsponsoring/Golf_Center_Slider.jpg" class="resp-img" width="735c" height="412c" /> <div class="content-box relative bg-color-white" data-equalizer-watch> <h2 class="headline-5-uppercase">Golf</h2> <div class="copy-medium">1985 zeigt sich HUGO BOSS zum ersten Mal im Golfsponsoring. Mit der Unterst眉tzung von Bernhard Langer beginnt eine kontinuierliche Kooperation mit Profigolfern, die bis heute andauert.</div> <div class="teaser-inner-linkwrapper"> <a href="/de/sponsoring/sportsponsoring/golf" class="links-cta cta"><span class="cta-text">Mehr erfahren</span><span class="icon-container"><span class="icon link-arrow-right-white"></span></span></a> </div> </div> </div> </div> <div class="slide-wrapper relative" style="margin-bottom: 20px;"> <div class="slider-content"> <img src="/fileadmin/user_upload/Sponsoring/Sportsponsoring/Motorsport_2022_Aston_Martin.jpg" class="resp-img" width="735c" height="412c" /> <div class="content-box relative bg-color-white" data-equalizer-watch> <h2 class="headline-5-uppercase">Motorsport</h2> <div class="copy-medium">HUGO BOSS k眉ndigte im Juli 2022 eine Partnerschaft mit dem Aston Martin Aramco Cognizant Formula One Team an. Die Partnerschaft bzw. Kollaboration markiert die R眉ckkehr der Marke BOSS in die Formel 1. Dar眉ber hinaus unterst眉tzen wir Porsche Motorsport als Global Apparel Partner.</div> <div class="teaser-inner-linkwrapper"> <a href="/de/sponsoring/sportsponsoring/motorsport" class="links-cta cta"><span class="cta-text">Mehr erfahren</span><span class="icon-container"><span class="icon link-arrow-right-white"></span></span></a> </div> </div> </div> </div> <div class="slide-wrapper relative" style="margin-bottom: 20px;"> <div class="slider-content"> <img src="/fileadmin/user_upload/Sponsoring/Sportsponsoring/Tennis_Center_Slider.jpg" class="resp-img" width="735c" height="412c" /> <div class="content-box relative bg-color-white" data-equalizer-watch> <h2 class="headline-5-uppercase">Tennis</h2> <div class="copy-medium">Nach dem erfolgreichen Einstieg ins weltweite Tennissponsoring mit dem Davis Cup in den 1980er Jahren ist BOSS zur眉ck auf dem Court!</div> <div class="teaser-inner-linkwrapper"> <a href="/de/sponsoring/sportsponsoring/tennis" class="links-cta cta"><span class="cta-text">Mehr erfahren</span><span class="icon-container"><span class="icon link-arrow-right-white"></span></span></a> </div> </div> </div> </div> <div class="slide-wrapper relative" style="margin-bottom: 20px;"> <div class="slider-content"> <img src="/fileadmin/user_upload/Sponsoring/Sportsponsoring/Leichtathletik_Center_Slider.jpg" class="resp-img" width="735c" height="412c" /> <div class="content-box relative bg-color-white" data-equalizer-watch> <h2 class="headline-5-uppercase">Leichtathletik</h2> <div class="copy-medium">BOSS hat sich verpflichtet, die Extrameile zu gehen, und hat sich mit der inspirierenden Athletin Alica Schmidt zusammengetan.</div> <div class="teaser-inner-linkwrapper"> <a href="/de/sponsoring/sportsponsoring/leichtathletik" class="links-cta cta"><span class="cta-text">Mehr erfahren</span><span class="icon-container"><span class="icon link-arrow-right-white"></span></span></a> </div> </div> </div> </div> <div class="slide-wrapper relative" style="margin-bottom: 20px;"> <div class="slider-content"> <img src="/fileadmin/user_upload/Sponsoring/Sportsponsoring/Cycling_Center_Slider.jpg" class="resp-img" width="735c" height="412c" /> <div class="content-box relative bg-color-white" data-equalizer-watch> <h2 class="headline-5-uppercase">Radsport</h2> <div class="copy-medium">Im Jahr 2023 gab die Marke ihr Sponsoring des Schweizer Tudor Pro Cycling Teams bekannt, gefolgt von einer Partnerschaft mit dem Team Red Bull-BORA-hansgrohe im Jahr 2024. 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