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</header> <header id="paddingHead"> <div class="inner clearfix"> <div class="CampaignBridgeHeader"> <a href="/" id="title"></a> </div> </div> </header> <section id="main" role="main"> <!-- New code --> <div class="groups"> <div class="zone home-top-wrapper hide-in-mobile"> <div class="topModule "> <a href="/article/how-indies-are-closing-the-gap-between-holding-companies/500705" data-url="/article/how-indies-are-closing-the-gap-between-holding-companies/500705" style="background-image: url('https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f20250217051021_Untitled+design+(1).jpg&amp;h=512&amp;w=768&amp;q=100&amp;v=20170226&amp;c=1')"></a> <div class="text"> <div class="textBox"> <h3> <strong>How indies are closing the gap between holding companies</strong> </h3> </div> <div class="textBox"> <p> <strong>In a true David vs. Goliath battle, nimble independent agencies are defying the ...</strong> </p> </div> </div> </div> <div class="topModule "> <a 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following ...</strong> </h3> </div> </div> </div> </div> <div class="zone grid3 show-in-mobile"> <section class="articleModule genericModule topModuleMobile show-in-mobile clearfix"> <div class="moduleContent"> <div class="storyContent style01 showIntro clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/article/how-indies-are-closing-the-gap-between-holding-companies/500705" data-url="/article/how-indies-are-closing-the-gap-between-holding-companies/500705" title="How indies are closing the gap between holding companies"> <img alt="How indies are closing the gap between holding companies" src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f20250217051021_Untitled+design+(1).jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">15 hours ago</div> </div> <div class="author"> <span><a href="/author/matthew-keegan/958119" title="Matthew Keegan">Matthew 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src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fAri+Weiss+final.jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">15 hours ago</div> </div> <div class="author"> <span><a href="/author/staff-reporters/235089" title="Staff Reporters">Staff Reporters</a></span> </div> <h3> <a href="/article/beloved-global-creative-leader-ari-weiss-dies-at-46/500804" data-url="/article/beloved-global-creative-leader-ari-weiss-dies-at-46/500804" data-url="/article/beloved-global-creative-leader-ari-weiss-dies-at-46/500804" data-id="500804" title="Beloved global creative leader Ari Weiss dies at 46"> Beloved global creative leader Ari Weiss dies at 46 </a> </h3> <p> Renowned for his leadership at DDB, BBH, and beyond, Weiss was the driving force behind some of the industry&#8217;s most fearless and celebrated campaigns. </p> </div> </div> <div class="storyContent style03 clearfix"> <div 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href="/author/staff-reporters/235089" title="Staff Reporters">Staff Reporters</a></span> </div> <h3> <a href="/article/omg-taps-dentsu-exec-for-malaysia-ceo-position/500774" data-url="/article/omg-taps-dentsu-exec-for-malaysia-ceo-position/500774" data-url="/article/omg-taps-dentsu-exec-for-malaysia-ceo-position/500774" data-id="500774" title="OMG taps Dentsu exec for Malaysia CEO position"> OMG taps Dentsu exec for Malaysia CEO position </a> </h3> <p> EXCLUSIVE: Winnie Chen-Head steps into Eileen Ooi's shoes, who was elevated to PHD APAC chief executive in September 2024. 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<a href="/article/the-boys-club-still-runs-australian-advertisingand-were-done-pretending-otherw/500747" data-url="/article/the-boys-club-still-runs-australian-advertisingand-were-done-pretending-otherw/500747" data-url="/article/the-boys-club-still-runs-australian-advertisingand-were-done-pretending-otherw/500747" data-id="500747" title="The boys&#8217; club still runs Australian advertising&#8212;and we&#8217;re done pretending otherwise"> The boys’ club still runs Australian advertising—and... </a> </h3> <p> D&#233;j&#224; vu and disappointment: W+K Sydney's all-male team exposes the hollow promises of diversity in adland, writes Jet Swain, who calls for an end to "lip service." </p> </div> </div> <div class="storyContent style03 workSearchItem clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/article/duo-the-owl-died-as-he-lived-unhinged/500744" data-url="/article/duo-the-owl-died-as-he-lived-unhinged/500744" title="Duo the Owl died as he lived: unhinged"> <img alt="Duo the Owl died as he lived: unhinged" src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fDUO+OWN+DEAD.jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">4 days ago</div> </div> <div class="author"> <span><a href="/author/emma-thumann/1202272" title="Emma Thumann">Emma Thumann</a></span> </div> <h3> <a href="/article/duo-the-owl-died-as-he-lived-unhinged/500744" data-url="/article/duo-the-owl-died-as-he-lived-unhinged/500744" data-url="/article/duo-the-owl-died-as-he-lived-unhinged/500744" data-id="500744" title="Duo the Owl died as he lived: unhinged"> Duo the Owl died as he lived: unhinged </a> </h3> <p> A Tesla Cybertruck played a pivotal role in the apparent death of the Duolingo mascot. </p> </div> </div> </div> </section> <section class="articleModule genericModule hotTopicModule clearfix"> <header><h2> Super Bowl Spotlight</h2></header> <div class="moduleContent clearfix"> <div class="firstBlock clearfix"> <div class="storyContent style02 workSearchItem clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/article/watch-the-most-patriotic-super-bowl-lix-ads/500697" data-url="/article/watch-the-most-patriotic-super-bowl-lix-ads/500697" title="Watch: The most patriotic Super Bowl LIX ads"> <img alt="Watch: The most patriotic Super Bowl LIX ads" src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fSuper-Bowl-LIX-.jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">Feb 11, 2025</div> </div> <div class="author"> <span><a href="/author/emma-thumann/1202272" title="Emma Thumann">Emma Thumann</a></span> </div> <h3> <a href="/article/watch-the-most-patriotic-super-bowl-lix-ads/500697" data-url="/article/watch-the-most-patriotic-super-bowl-lix-ads/500697" data-url="/article/watch-the-most-patriotic-super-bowl-lix-ads/500697" data-id="500697" title="Watch: The most patriotic Super Bowl LIX ads"> Watch: The most patriotic Super Bowl LIX ads </a> </h3> <p> A roundup of Super Bowl LIX ads that just scream ‘American patriotism.’ </p> </div> </div> </div> <div class="secondBlock clearfix"> <div class="storyContent style06 workSearchItem clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/article/nike-uses-its-first-platform-on-the-super-bowl-stage-in-27-years-to-challenge-dou/500693" data-url="/article/nike-uses-its-first-platform-on-the-super-bowl-stage-in-27-years-to-challenge-dou/500693" title="Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports"> <img alt="Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports" src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fNike-Super-Bowl-LIX-SC-CUS.jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">Feb 11, 2025</div> </div> <div class="author"> <span><a href="/author/leslie-blount-1/1202353" title="Leslie Blount">Leslie Blount</a></span> </div> <h3> <a href="/article/nike-uses-its-first-platform-on-the-super-bowl-stage-in-27-years-to-challenge-dou/500693" data-url="/article/nike-uses-its-first-platform-on-the-super-bowl-stage-in-27-years-to-challenge-dou/500693" data-url="/article/nike-uses-its-first-platform-on-the-super-bowl-stage-in-27-years-to-challenge-dou/500693" data-id="500693" title="Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports"> Nike uses its first platform on the Super Bowl ... </a> </h3> <p> Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha’Carri Richardson, A’ja WIlson and Caitlin Clark. </p> </div> </div> <div class="storyContent style06 workSearchItem clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/article/why-tim-hortons-went-with-a-hockey-theme-for-its-super-bowl-spot/500667" data-url="/article/why-tim-hortons-went-with-a-hockey-theme-for-its-super-bowl-spot/500667" title="Why Tim Hortons went with a hockey theme for its Super Bowl spot"> <img alt="Why Tim Hortons went with a hockey theme for its Super Bowl spot" src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f20250210011054_Untitled+design+(12).jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">Feb 10, 2025</div> </div> <div class="author"> <span><a href="/author/david-brown/205935" title="David Brown">David Brown</a></span> </div> <h3> <a href="/article/why-tim-hortons-went-with-a-hockey-theme-for-its-super-bowl-spot/500667" data-url="/article/why-tim-hortons-went-with-a-hockey-theme-for-its-super-bowl-spot/500667" data-url="/article/why-tim-hortons-went-with-a-hockey-theme-for-its-super-bowl-spot/500667" data-id="500667" title="Why Tim Hortons went with a hockey theme for its Super Bowl spot"> Why Tim Hortons went with a hockey theme for its ... </a> </h3> <p> The ad by Gut is undeniably patriotic, but was not a “tariff brief.’ </p> </div> </div> <div class="storyContent style06 clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/article/gen-z-predictions-for-super-bowl-lix/500663" data-url="/article/gen-z-predictions-for-super-bowl-lix/500663" title="Gen Z predictions for Super Bowl LIX"> <img alt="Gen Z predictions for Super Bowl LIX" src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fSuper-Bowl-LIX-logo-GettyImages.jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">Feb 9, 2025</div> </div> <div class="author"> <span><a href="/author/sofia-staub/1202480" title="Sofia Staub">Sofia Staub</a></span> </div> <h3> <a href="/article/gen-z-predictions-for-super-bowl-lix/500663" data-url="/article/gen-z-predictions-for-super-bowl-lix/500663" data-url="/article/gen-z-predictions-for-super-bowl-lix/500663" data-id="500663" title="Gen Z predictions for Super Bowl LIX"> Gen Z predictions for Super Bowl LIX </a> </h3> <p> Influencers, pop culture and Taylor Swift still run the show, says Merritt Group’s Sofia Staub. </p> </div> </div> </div> </div> <footer> <a id="home-featured-loadmore" href="/topic/super-bowl-spotlight/500695" class="moreLink">More</a> </footer> </section> <!-- Hot Topic --> <section class="articleModule genericModule hotTopicModule clearfix"> <header><h2>Top 50 Brands</h2></header> <div class="moduleContent clearfix"> <div class="firstBlock clearfix"> <div class="storyContent style02 clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/article/top-10-financial-brands-in-southeast-asia/500158" data-url="/article/top-10-financial-brands-in-southeast-asia/500158" title="Top 10 financial brands in Southeast Asia"> <img alt="Top 10 financial brands in Southeast Asia" src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fshutterstock_2304933411+(1).jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">Jan 21, 2025</div> </div> <div class="author"> <span><a href="/author/matthew-keegan/958119" title="Matthew Keegan">Matthew Keegan</a></span> </div> <h3> <a href="/article/top-10-financial-brands-in-southeast-asia/500158" data-url="/article/top-10-financial-brands-in-southeast-asia/500158" data-url="/article/top-10-financial-brands-in-southeast-asia/500158" data-id="500158" title="Top 10 financial brands in Southeast Asia"> Top 10 financial brands in Southeast Asia </a> </h3> <p> The Philippines' leading mobile wallet service GCash has earned top ranking in Southeast Asia’s top financial brands in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight. </p> </div> </div> </div> <div class="secondBlock clearfix"> <div class="storyContent style06 clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/article/top-10-travel-brands-in-southeast-asia/499616" data-url="/article/top-10-travel-brands-in-southeast-asia/499616" title="Top 10 travel brands in Southeast Asia"> <img alt="Top 10 travel brands in Southeast Asia" src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fshutterstock_1919683049+(1).jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">Jan 8, 2025</div> </div> <div class="author"> <span><a href="/author/matthew-keegan/958119" title="Matthew Keegan">Matthew Keegan</a></span> </div> <h3> <a href="/article/top-10-travel-brands-in-southeast-asia/499616" data-url="/article/top-10-travel-brands-in-southeast-asia/499616" data-url="/article/top-10-travel-brands-in-southeast-asia/499616" data-id="499616" title="Top 10 travel brands in Southeast Asia"> Top 10 travel brands in Southeast Asia </a> </h3> <p> Vietnam Airlines soars above the competition, claiming the title of Southeast Asia’s top travel brand in 2024. Explore Campaign’s exclusive insights from its research with Milieu Insight. </p> </div> </div> <div class="storyContent style06 clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/article/top-10-car-brands-in-southeast-asia/499419" data-url="/article/top-10-car-brands-in-southeast-asia/499419" title="Top 10 car brands in Southeast Asia"> <img alt="Top 10 car brands in Southeast Asia" src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fshutterstock_66477610+(1).jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">Nov 22, 2024</div> </div> <div class="author"> <span><a href="/author/matthew-keegan/958119" title="Matthew Keegan">Matthew Keegan</a></span> </div> <h3> <a href="/article/top-10-car-brands-in-southeast-asia/499419" data-url="/article/top-10-car-brands-in-southeast-asia/499419" data-url="/article/top-10-car-brands-in-southeast-asia/499419" data-id="499419" title="Top 10 car brands in Southeast Asia"> Top 10 car brands in Southeast Asia </a> </h3> <p> Malaysia's largest car manufacturer Perodua pipped other global favourites like Toyota, BMW and Tesla to become Southeast Asia’s top car brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight. </p> </div> </div> <div class="storyContent style06 clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/article/top-10-electronics-brands-in-southeast-asia/499139" data-url="/article/top-10-electronics-brands-in-southeast-asia/499139" title="Top 10 electronics brands in Southeast Asia"> <img alt="Top 10 electronics brands in Southeast Asia" src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f20241112035055_Untitled+design+(3).jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">Nov 11, 2024</div> </div> <div class="author"> <span><a href="/author/matthew-keegan/958119" title="Matthew Keegan">Matthew Keegan</a></span> </div> <h3> <a href="/article/top-10-electronics-brands-in-southeast-asia/499139" data-url="/article/top-10-electronics-brands-in-southeast-asia/499139" data-url="/article/top-10-electronics-brands-in-southeast-asia/499139" data-id="499139" title="Top 10 electronics brands in Southeast Asia"> Top 10 electronics brands in Southeast Asia </a> </h3> <p> Samsung has beaten stiff competition from other global players like Apple and Panasonic to become Southeast Asia’s top electronics brand in 2024. Dive into the insights from Campaign’s exclusive research with Milieu Insight. </p> </div> </div> </div> </div> <footer> <a id="home-featured-topic-loadmore" href="/topic/top-50-brands/500206" class="moreLink">More</a> </footer> </section> </div> </div> <div class="group2 home"> <div class="zone grid2"> <!-- MPU --> <section class="mpu"> <div class="ad"> <div class="adWrapper"> <div class="adInner"> <div id="gpt-ad-sto-300-250-0"><script type="text/javascript">googletag.cmd.push(function () { googletag.display('gpt-ad-sto-300-250-0'); });</script></div> </div> </div> </div> </section> <!-- Work --> <!-- Work --> <section class="articleModule genericModule theWorkModule clearfix"> <header><h2>The Work</h2></header> <div class="moduleContent clearfix"> <div class="firstBlock clearfix"> <div class="storyContent style02 clearfix"> <div class="mediaWrapper"> <figure class="media icoVideo"> <a href="/video/mcdonalds-valentines-campaign-may-make-you-believe-in-enduring-love/500748" data-url="/video/mcdonalds-valentines-campaign-may-make-you-believe-in-enduring-love/500748" title="McDonald's Valentine's campaign may make you believe in enduring love "> <img alt="McDonald's Valentine's campaign may make you believe in enduring love " src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f20250213033857_New+Project+(27).png&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">4 days ago</div> </div> <div class="author"> <span><a href="/author/ad-nut/740301" title="Ad Nut">Ad Nut</a></span> </div> <h3> <a href="/video/mcdonalds-valentines-campaign-may-make-you-believe-in-enduring-love/500748" data-url="/video/mcdonalds-valentines-campaign-may-make-you-believe-in-enduring-love/500748" data-url="/video/mcdonalds-valentines-campaign-may-make-you-believe-in-enduring-love/500748" data-id="500748" title="McDonald's Valentine's campaign may make you believe in enduring love "> McDonald's Valentine's campaign may make you believe in enduring love </a> </h3> <p> Ad Nut refuses to be manipulated by commercials, but this V-Day spot from McDonald's Philippines, with its saccharine portrayal of enduring love, is surprisingly effective. Curse you, Golden Arches! </p> </div> </div> </div> <div class="secondBlock clearfix"> <div class="storyContent style06 workSearchItem clearfix"> <div class="mediaWrapper"> <figure class="media icoVideo"> <a href="/video/samsung-says-theres-an-ai-companion-for-every-scenario/500746" data-url="/video/samsung-says-theres-an-ai-companion-for-every-scenario/500746" title="Samsung says there&#8217;s an AI companion for every scenario "> <img alt="Samsung says there&#8217;s an AI companion for every scenario " src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2f20250213030241_SAMSUNG.png&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">4 days ago</div> </div> <div class="author"> <span><a href="/author/staff-reporters/235089" title="Staff Reporters">Staff Reporters</a></span> </div> <h3> <a href="/video/samsung-says-theres-an-ai-companion-for-every-scenario/500746" data-url="/video/samsung-says-theres-an-ai-companion-for-every-scenario/500746" data-url="/video/samsung-says-theres-an-ai-companion-for-every-scenario/500746" data-id="500746" title="Samsung says there&#8217;s an AI companion for every scenario "> Samsung says there’s an AI companion for every scenario </a> </h3> <p> With the global launch of its Galaxy S25, Samsung and BBH Singapore want consumers to think about AI not as an intimidating piece of technology but as an omniscient wingman. </p> </div> </div> <div class="storyContent style06 workSearchItem clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/article/valentines-day-2025-round-up-how-uk-brands-are-treating-romance/500792" data-url="/article/valentines-day-2025-round-up-how-uk-brands-are-treating-romance/500792" title="Valentine's Day 2025 round-up: how UK brands are treating romance"> <img alt="Valentine's Day 2025 round-up: how UK brands are treating romance" src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fMixCollage-14-Feb-2025-02-05-PM-9008.jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">1 day ago</div> </div> <div class="author"> <span><a href="/author/alessandra-scotto-di-santolo-1-2-3-4/1202395" title="Alessandra Scotto di Santolo">Alessandra Scotto di Santolo</a></span> </div> <h3> <a href="/article/valentines-day-2025-round-up-how-uk-brands-are-treating-romance/500792" data-url="/article/valentines-day-2025-round-up-how-uk-brands-are-treating-romance/500792" data-url="/article/valentines-day-2025-round-up-how-uk-brands-are-treating-romance/500792" data-id="500792" title="Valentine's Day 2025 round-up: how UK brands are treating romance"> Valentine's Day 2025 round-up: how UK brands are treating romance </a> </h3> <p> From 'World dump day' to 'Knorrplay', a look at some of this year's brand love coming out of the UK. </p> </div> </div> <div class="storyContent style06 workSearchItem clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/article/nike-uses-its-first-platform-on-the-super-bowl-stage-in-27-years-to-challenge-dou/500693" data-url="/article/nike-uses-its-first-platform-on-the-super-bowl-stage-in-27-years-to-challenge-dou/500693" title="Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports"> <img alt="Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports" src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fNike-Super-Bowl-LIX-SC-CUS.jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">Feb 11, 2025</div> </div> <div class="author"> <span><a href="/author/leslie-blount-1/1202353" title="Leslie Blount">Leslie Blount</a></span> </div> <h3> <a href="/article/nike-uses-its-first-platform-on-the-super-bowl-stage-in-27-years-to-challenge-dou/500693" data-url="/article/nike-uses-its-first-platform-on-the-super-bowl-stage-in-27-years-to-challenge-dou/500693" data-url="/article/nike-uses-its-first-platform-on-the-super-bowl-stage-in-27-years-to-challenge-dou/500693" data-id="500693" title="Nike uses its first platform on the Super Bowl stage in 27 years to challenge double standard in women's sports"> Nike uses its first platform on the Super Bowl stage in 27 years to challenge ... </a> </h3> <p> Doechii voices the Wieden + Kennedy spot, starring a powerhouse roster including Jordan Chiles, Sabrina Ionescu, Sha&#8217;Carri Richardson, A&#8217;ja WIlson and Caitlin Clark. </p> </div> </div> <div class="storyContent style06 workSearchItem clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/article/knorr-and-tinder-swipe-right-for-a-home-cooked-delight-in-global-spot/500639" data-url="/article/knorr-and-tinder-swipe-right-for-a-home-cooked-delight-in-global-spot/500639" title="Knorr and Tinder swipe right for a home-cooked delight in global spot"> <img alt="Knorr and Tinder swipe right for a home-cooked delight in global spot" src="https://cdn.i.haymarketmedia.asia/?n=campaign-asia%2fcontent%2fknorr+2.jpg&amp;h=268&amp;w=401&amp;q=100&amp;v=20170226&amp;c=1"> </a> </figure> </div> <div class="contentWrapper"> <div class="dateAndTags"> <div class="date">Feb 7, 2025</div> </div> <div class="author"> <span><a href="/author/staff-reporters/235089" title="Staff Reporters">Staff Reporters</a></span> </div> <h3> <a href="/article/knorr-and-tinder-swipe-right-for-a-home-cooked-delight-in-global-spot/500639" data-url="/article/knorr-and-tinder-swipe-right-for-a-home-cooked-delight-in-global-spot/500639" data-url="/article/knorr-and-tinder-swipe-right-for-a-home-cooked-delight-in-global-spot/500639" data-id="500639" title="Knorr and Tinder swipe right for a home-cooked delight in global spot"> Knorr and Tinder swipe right for a home-cooked delight in global spot </a> </h3> <p> Created by MullenLowe UK, the campaign is set to run across 10 markets including India, the Philippines, and Vietnam. </p> </div> </div> </div> </div> <footer><a id="the-work-listing-loadmore" href="/category/the-work/721" class="moreLink">The Work</a></footer> </section> <!-- Topics --> <section class="articleModule genericModule topicsModule clearfix"> <header><h2>Focus</h2></header> <div class="moduleContent"> <div class="storyContent style06 clearfix"> <div class="mediaWrapper"> <figure class="media "> <a href="/topic/indies-as-one-the-worlds-top-independent-agencies/496739" data-url="/topic/indies-as-one-the-worlds-top-independent-agencies/496739" title="Indies as One: The World's Top Independent Agencies"> <img alt="Indies as One: The World's Top Independent Agencies" 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src="/Scripts/jquery.magnific-popup.min.js"></script> <script src="/Scripts/hk-scripts.js?v=20170226" type="text/javascript"></script> <script> isReady(function () { var md = new MobileDetect(window.navigator.userAgent), _b = document.getElementsByTagName('body')[0]; if (md.mobile() == null) { _b.className += ' desktop'; loadCSS('/Content/css/webfont.css'); } else { _b.className += ' mobile'; } }); </script> <script type="text/javascript" src="https://accounts.haymarket.media/tracking/handdrip.js"></script> <script type="text/javascript" src="/Scripts/hayscrolltracking-da2716cc7b.js"></script> <script> $(document).ready(function () { console.log("global-" + 0); divolte.signal('pageView', { 'user_id': 0 }) }); </script> <script type="text/javascript"> /* Class Declaration ***************************************************************/ var HayUtils = HayUtils || {}; HayUtils.WebTrackingLogger = function ($, window, document) { "use strict"; //-------------------- Private Constants --------------------// var CONSTANTS = { Custom_Tracking_Click_Class: '.web-tracking-click', // HTML tag with this css class will perform custom click logging Custom_Tracking_Hover_Class: '.web-tracking-hover', // HTML tag with this css class will perform custom hover logging Custom_Tracking_Event_Value_Attribute: 'data-ent-value', // HTML attribute to log as custom event value Event_From_Area_Attribute: 'data-ent-area', // HTML attribute to log as event from area MIN_Alive_DURATION: 5000, // The minimum alive duration must be greater than or equal to this number (milliseconds), in order to prevent keep sending out alive request to api endpoint within a short period MAX_ALIVE_DURATION: 600000, // If the total alive duration is greater than or equal to this number (milliseconds), the program will stop sending out alive request to api endpoint EventType_Str_View: 'View', EventType_Str_Event: 'Event', EventType_Str_LinkClick: 'LinkClick', EventType_Str_ButtonClick: 'ButtonClick', EventType_Str_CustomClick: 'CustomClick', // Represent any click event except link and button click EventType_Str_CustomHover: 'CustomHover', EventType_Str_Search: 'Search', EventType_Str_Alive: 'Alive' }; //-------------------- Private Variables --------------------// // Construtor required variables var _sEndPoint, // API endpoint Url _sSessionID, _userid = 0, _sDeviceID, _iSiteID = 0, _sSignature; // Logging arguments var _bLogView = false, _bLogLinkClick = false, _bLogButtonClick = false, _bLogCustomClick = false, _bLogCustomHover = false, _iLogAlive = 0, // millisenconds _aoLogSearch; // array of objects; object contains two keys => [SearchBtnID] and [KeywordTextBoxID] //-------------------- Class Constructor --------------------// var thisClass = function (userid, args) { if (userid != null) { _userid = userid; } // Indicate whether we trace user page view if (args.bLogView === true) { _bLogView = true; } // Indicate whether we trace user to click on any hyperlink if (args.bLogLinkClick === true) { _bLogLinkClick = true; } // Indicate whether we trace user to click on any button if (args.bLogButtonClick === true) { _bLogButtonClick = true; } // Indicate whether we trace user to click on custom HTML tags with a css class: CONSTANTS.Custom_Tracking_Class if (args.bLogCustomClick === true) { _bLogCustomClick = true; } // Indicate whether we trace user to hover on custom HTML tags with a css class: CONSTANTS.Custom_Tracking_Class if (args.bLogCustomHover === true) { _bLogCustomHover = true; } // Indicate whether we trace how long does a user stay on a page if (args.iLogAlive > 0) { if (args.iLogAlive < CONSTANTS.MIN_Alive_DURATION) { throw ('iLogAlive must be greater than or equal to ' + CONSTANTS.MIN_Alive_DURATION + ' milliseconds'); } _iLogAlive = args.iLogAlive; } // Indicate whether we trace user to search via search box var aoLogSearch = args.aoLogSearch; if (aoLogSearch !== undefined && aoLogSearch.length) { _aoLogSearch = aoLogSearch; } startLogging(); }; //-------------------- Public Methods --------------------// // Retrive the current logging status and show it on console thisClass.prototype.getLogStatus = function () { console.log('Log view: ' + _bLogView); console.log('Log link click: ' + _bLogLinkClick); console.log('Log button click: ' + _bLogButtonClick); console.log('Log custom html tag click: ' + _bLogCustomClick); console.log('Log custom html tag hover: ' + _bLogCustomHover); var isLogAlive = (_iLogAlive > 0); console.log('Log alive: ' + isLogAlive); if (isLogAlive) { console.log('Log alive: milliseconds = ' + _iLogAlive); } var isLogSearch = (_aoLogSearch !== undefined); console.log('Log search: ' + isLogSearch); if (isLogSearch) { for (var i = 0; i < _aoLogSearch.length; i++) { console.log('Log search: SearchBtnID = ' + _aoLogSearch[i].SearchBtnID + '; KeywordTextBoxID = ' + _aoLogSearch[i].KeywordTextBoxID); } } }; // Bind custom click event if the event is not initiated on class construction thisClass.prototype.bindCustomClickEvent = function () { if (_bLogCustomClick === false) { _bLogCustomClick = true; bindCustomClickEvent(); } }; // Bind custom hover event if the event is not initiated on class construction thisClass.prototype.bindCustomHoverEvent = function () { if (_bLogCustomHover === false) { _bLogCustomHover = true; bindCustomHoverEvent(); } }; // Bind search event as required thisClass.prototype.bindSearchEvent = function (searchCtrl) { if (searchCtrl != undefined && searchCtrl.hasOwnProperty("SearchBtnID") && searchCtrl.hasOwnProperty("KeywordTextBoxID")) { _aoLogSearch.push(searchCtrl); bindSearchEvent(searchCtrl); } else { throw ("function bindSearchEvent() => incorrect argument: the object must contain properties 'SearchBtnID' and 'KeywordTextBoxID'"); } }; // Manually send an event thisClass.prototype.sendEvent = function (event) { sendLogMessageAsync(CONSTANTS.EventType_Str_Event, event); } //-------------------- Private Methods --------------------// // Bind events for any logging operation var startLogging = function () { if (_bLogView) { logPageViewEvent(); } if (_bLogLinkClick) { bindLinkClickEvent(); } if (_bLogButtonClick) { bindButtonClickEvent(); } if (_bLogCustomClick) { bindCustomClickEvent(); } if (_bLogCustomHover) { bindCustomHoverEvent(); } if (_iLogAlive > 0) { bindUserAliveEvent(_iLogAlive); } if (_aoLogSearch !== undefined) { for (var i = 0; i < _aoLogSearch.length; i++) { var searchCtrl = _aoLogSearch[i]; if (searchCtrl.hasOwnProperty("SearchBtnID") && searchCtrl.hasOwnProperty("KeywordTextBoxID")) { bindSearchEvent(searchCtrl); } else { throw ("function bindSearchEvent() => incorrect argument: the object must contain properties 'SearchBtnID' and 'KeywordTextBoxID'"); } } } }; // Log page view once this function is called; the url is treated as value var logPageViewEvent = function () { sendLogMessageAsync(CONSTANTS.EventType_Str_View, document.URL); }; // Bind click logging event; the href is treated as value // (only trigger by mouse left click and middle click) var bindLinkClickEvent = function () { $('body').on('mousedown', 'a', function (e) { if (e.which === 1 || e.which === 2) { var $this = $(this); var href = $this.attr('href'); if (href) { sendLogMessageAsync(CONSTANTS.EventType_Str_LinkClick, href, $this.attr(CONSTANTS.Event_From_Area_Attribute)); } } }); }; // Bind button click event; the button text is treated as value var bindButtonClickEvent = function () { //$("[attribute=value]"); There is no native JavaScript method for this selector to use, so the only way that jQuery can perform the search is by crawling the entire DOM looking for matches. //Modern browsers that support the querySelectorAll() method will perform better in certain cases (Opera, especially, runs these searches much faster than any other browser) but, //generally speaking, this type of selector is Slowey McSlowersons. $('body').on('click', 'input[type="button"], input[type="submit"]', function () { var $this = $(this); sendLogMessageAsync(CONSTANTS.EventType_Str_ButtonClick, $this.val(), $this.attr(CONSTANTS.Event_From_Area_Attribute)); }); $('body').on('click', 'button', function () { var $this = $(this); sendLogMessageAsync(CONSTANTS.EventType_Str_ButtonClick, $this.text(), $this.attr(CONSTANTS.Event_From_Area_Attribute)); }); }; // Bind custom html tag click event; event value are represented by Custom_Tracking_Event_Value_Attribute var bindCustomClickEvent = function () { var $custom = $(CONSTANTS.Custom_Tracking_Click_Class); if ($custom.length) { $('body').on('click', CONSTANTS.Custom_Tracking_Click_Class, function () { var $this = $(this); var eventValue = $this.attr(CONSTANTS.Custom_Tracking_Event_Value_Attribute); if (eventValue) { sendLogMessageAsync(CONSTANTS.EventType_Str_CustomClick, eventValue, $this.attr(CONSTANTS.Event_From_Area_Attribute)); } else { console.warn('Custom event value attribute not found: ' + CONSTANTS.Custom_Tracking_Event_Value_Attribute); } }); } }; // Bind custom html tag hover event; event value are represented by Custom_Tracking_Event_Value_Attribute var bindCustomHoverEvent = function () { var $custom = $(CONSTANTS.Custom_Tracking_Hover_Class); if ($custom.length) { $('body').on('mouseenter', CONSTANTS.Custom_Tracking_Hover_Class, function () { var $this = $(this); var eventValue = $this.attr(CONSTANTS.Custom_Tracking_Event_Value_Attribute); if (eventValue) { sendLogMessageAsync(CONSTANTS.EventType_Str_CustomHover, eventValue, $this.attr(CONSTANTS.Event_From_Area_Attribute)); } else { console.warn('Custom event value attribute not found: ' + CONSTANTS.Custom_Tracking_Event_Value_Attribute); } }); } }; // Bind user alive event; the parameter "iLogAlive" passed via construtor will be treated as value (milleseconds) // (An event will be logged per duration, until the total alive duration is greater than or equal to CONSTANTS.MAX_ALIVE_DURATION) var bindUserAliveEvent = function (duration) { var maxMilliseconds = CONSTANTS.MAX_ALIVE_DURATION; var aliveInterval = setInterval(function () { sendLogMessageAsync(CONSTANTS.EventType_Str_Alive, duration); maxMilliseconds -= duration; if (maxMilliseconds <= 0) { clearInterval(aliveInterval); } }, duration); }; // Bind search event; the search keyword is treated as value var bindSearchEvent = function (searchCtrl) { var $searchBtn = $(searchCtrl.SearchBtnID); var $keywordTxtBox = $(searchCtrl.KeywordTextBoxID); // Bind events if the search button and keyword textbox are both valid if ($searchBtn.length && $keywordTxtBox.length) { (function ($btn, $txtBox) { // Log when search button is clicked $btn.click(function () { sendLogMessageAsync(CONSTANTS.EventType_Str_Search, $txtBox.val(), $btn.attr(CONSTANTS.Event_From_Area_Attribute)); }); // Log when enter key is pressed on keyword textbox $txtBox.keydown(function (e) { if (e.which === 13) { sendLogMessageAsync(CONSTANTS.EventType_Str_Search, $txtBox.val(), $btn.attr(CONSTANTS.Event_From_Area_Attribute)); } }); })($searchBtn, $keywordTxtBox); } else { if (!$searchBtn.length) { console.warn('SearchBtnID not found: ' + searchCtrl.SearchBtnID); } if (!$keywordTxtBox.length) { console.warn('KeywordTextBoxID not found: ' + searchCtrl.KeywordTextBoxID); } } }; // Send ajax request to HttpHandler var sendLogMessageAsync = function (event, val, area) { val = (!!val && val.length > 800) ? val.substring(0, 800) + '...' : val; divolte.signal(event, { 'user_id': _userid, eventType: event, eventValue: val, eventFromArea: area }); }; //-------------------- Return Class Object --------------------// return thisClass; }(jQuery, window, document); </script> <script> var logger = new HayUtils.WebTrackingLogger(0, { bLogLinkClick: true, bLogButtonClick: true, bLogCustomClick: false, iLogAlive: 60000, aoLogSearch: [ { SearchBtnID: '#searchSubmit', KeywordTextBoxID: '#searchPhrase' }, { SearchBtnID: '#mobile-searchSubmit', KeywordTextBoxID: '#mobile-searchPhrase' }, { SearchBtnID: '#searchpage-searchSubmit', KeywordTextBoxID: '#searchpage-searchPhrase' }] }); </script> <div id="articleShare-popup" class="articleModule genericModule articleShare-popup mfp-hide open"> <header>分享到微信朋友圈</header> <div id="articleShare-qrcode" class="moduleContent clearfix"></div> <footer>打开微信,点击右上角的“+”,使用“扫一扫”即可将网页分享到我的朋友圈。</footer> </div> <script src="/Scripts/jquery.qrcode.min.js"></script> <script src="/Scripts/jquery.social.js"></script> <!-- User Heat Tag --> <!-- Added on 2016-05-17, Only Track Homepage --> <script type="text/javascript"> (function(add, cla){window['UserHeatTag']=cla;window[cla]=window[cla]||function(){(window[cla].q=window[cla].q||[]).push(arguments)},window[cla].l=1*new Date();var ul=document.createElement('script');var tag = document.getElementsByTagName('script')[0];ul.async=1;ul.src=add;tag.parentNode.insertBefore(ul,tag);})('//uh.nakanohito.jp/uhj2/uh.js', '_uhtracker');_uhtracker({id:'uh7eqt2s81'}); </script> <!-- End User Heat Tag --> <script type="text/javascript">(function(){var current = $(window).width(); var lower = 0; var upper = 0;var ranges = [970,728,0];var rangeIndexUpper = null;var rangeIndexLower = null;for (var i = 0; i < ranges.length; i++) {if (current > ranges[i]) {rangeIndexUpper = i;rangeIndexLower = i + 1;lower = ranges[i];if (ranges[i - 1] != null) { upper = ranges[i - 1]; } else { upper = null; } break;}}$(window).resize(function () {var windowWidth = $(window).width();if (windowWidth < lower) {for (var i = rangeIndexLower; i < ranges.length; i++) {if (windowWidth > ranges[i]) {googletag.pubads().refresh([googletag.hayCurrentAdSlots['gpt-ad-top-leaderboard-728-90-0']]); rangeIndexLower = i; rangeIndexUpper = i - 1; lower = ranges[i]; upper = ranges[i - 1]; break;}}} else if (windowWidth > upper) {if (lower == ranges[0]) { rangeIndexUpper = null; rangeIndexLower = 0; upper = null; lower = ranges[0]; } else { for (var i = rangeIndexUpper; i > -1; i--) {if (windowWidth > ranges[i]) {googletag.pubads().refresh([googletag.hayCurrentAdSlots['gpt-ad-top-leaderboard-728-90-0']]); rangeIndexLower = i; rangeIndexUpper = (i == 0 ? null : i - 1); lower = ranges[i]; upper = (i == 0 ? null : ranges[i - 1]); break;}}}}});})();</script><script type="text/javascript">(function(){var current = $(window).width(); var lower = 0; var upper = 0;var ranges = [728,0];var rangeIndexUpper = null;var rangeIndexLower = null;for (var i = 0; i < ranges.length; i++) {if (current > ranges[i]) {rangeIndexUpper = i;rangeIndexLower = i + 1;lower = ranges[i];if (ranges[i - 1] != null) { upper = ranges[i - 1]; } else { upper = null; } break;}}$(window).resize(function () {var windowWidth = $(window).width();if (windowWidth < lower) {for (var i = rangeIndexLower; i < ranges.length; i++) {if (windowWidth > ranges[i]) {googletag.pubads().refresh([googletag.hayCurrentAdSlots['gpt-ad-bottom-leaderboard-728-90-0']]); rangeIndexLower = i; rangeIndexUpper = i - 1; lower = ranges[i]; upper = ranges[i - 1]; break;}}} else if (windowWidth > upper) {if (lower == ranges[0]) { rangeIndexUpper = null; rangeIndexLower = 0; upper = null; lower = ranges[0]; } else { for (var i = rangeIndexUpper; i > -1; i--) {if (windowWidth > ranges[i]) {googletag.pubads().refresh([googletag.hayCurrentAdSlots['gpt-ad-bottom-leaderboard-728-90-0']]); rangeIndexLower = i; rangeIndexUpper = (i == 0 ? null : i - 1); lower = ranges[i]; upper = (i == 0 ? null : ranges[i - 1]); break;}}}}});})();</script><script type="text/javascript">(function(){var current = $(window).width(); var lower = 0; var upper = 0;var ranges = [640,0];var rangeIndexUpper = null;var rangeIndexLower = null;for (var i = 0; i < ranges.length; i++) {if (current > ranges[i]) {rangeIndexUpper = i;rangeIndexLower = i + 1;lower = ranges[i];if (ranges[i - 1] != null) { upper = ranges[i - 1]; } else { upper = null; } break;}}$(window).resize(function () {var windowWidth = $(window).width();if (windowWidth < lower) {for (var i = rangeIndexLower; i < ranges.length; i++) {if (windowWidth > ranges[i]) {googletag.pubads().refresh([googletag.hayCurrentAdSlots['gpt-ad-prestitial']]); rangeIndexLower = i; rangeIndexUpper = i - 1; lower = ranges[i]; upper = ranges[i - 1]; break;}}} else if (windowWidth > upper) {if (lower == ranges[0]) { rangeIndexUpper = null; rangeIndexLower = 0; upper = null; lower = ranges[0]; } else { for (var i = rangeIndexUpper; i > -1; i--) {if (windowWidth > ranges[i]) {googletag.pubads().refresh([googletag.hayCurrentAdSlots['gpt-ad-prestitial']]); rangeIndexLower = i; rangeIndexUpper = (i == 0 ? null : i - 1); lower = ranges[i]; upper = (i == 0 ? null : ranges[i - 1]); break;}}}}});})();</script> <div id="prest-ad-container" style="display: none;"> <div class="overlay"></div> <div class="ad"> <div id="gpt-ad-prestitial"><script type="text/javascript">googletag.cmd.push(function () { googletag.display('gpt-ad-prestitial'); });</script></div> </div> <div class="enter-btn"><a></a></div> <div class="logo"><a href="https://www.campaignasia.com"><img src="/Content/images/logos/logo_asia.png" style="border:0; width: 200px"/></a></div> </div> <script> (function (cc, $) { $(window).on('load', function () { const dur = 10; const hrs = 6; window.counter_interval; window.prestAd = { duration: 10, counter: $('#prest-ad-container .counter'), enterBtn: $('#prest-ad-container .enter-btn'), container: $('#prest-ad-container'), cookiesName: 'prestad', storage: 'cookie', expiredDay: 1, initCookie: function (dur) { var self = this; //console.log(cc) var exp = self.getCookie(self.cookiesName) var now = new Date(); self.storage = 'cookie'; //console.log(exp,now.getTime(),(exp>now.getTime()) ) if (exp > now.getTime()) { self.end(); } else { self.startScreen(); } }, initLocalStorage: function (dur) { var self = this; //console.log(cc) var exp = window.localStorage.getItem(self.cookiesName) var now = new Date(); self.storage = 'localstorage'; // expired show lightbox if (exp && exp > now.getTime()) { window.localStorage.removeItem(self.cookiesName); self.end(); } else { self.startScreen(); } }, startScreen: function (dur) { var self = this; self.duration = dur || self.duration; var now = new Date(); var exp = now.getTime() + (hrs * 60 * 60 * 1000); $('body').removeClass('no-scroll'); if (self.storage == 'cookie') self.setCookie(); else window.localStorage.setItem(self.cookiesName, exp); self.enterBtn.click(function (e) { e.preventDefault(); self.end(); }); self.container.css({ display: 'block' }); $('body').addClass('no-scroll'); }, counterStart: function () { var self = this; var sec = self.duration; window.counter_interval = window.setInterval(function () { console.log('counter start') if (sec == 0) { self.counter.find('.text').html(''); //self.hideCounter(); var now = new Date(); var exp = now.getTime() + (hrs * 60 * 60 * 1000); $('body').removeClass('no-scroll'); if (self.storage == 'cookie') self.setCookie(); else window.localStorage.setItem(self.cookiesName, exp); self.end(); window.clearInterval(window.counter_interval); } else { sec--; self.counter.find('.text').html('in ' + sec + ' second(s)'); } }, 1000); }, end: function () { var self = this; self.container.remove(); }, getCookie: function (name) { return cc.utils.getCookie(name); }, //getCookie: function (name) { //setCookie: function (name, value, expiryDays, domain, path, secure) { setCookie: function () { var self = this; var now = new Date(); var exp = now.getTime() + (hrs * 60 * 60 * 1000); //now.getTime()+(60*1000);// cc.utils.setCookie(self.cookiesName, exp, self.expiredDay, '', '/'); return; } } if(window?.prestAdCDur){ window.prestAd.initCookie(window.prestAdCDur); }else if(window?.prestAdLSDur){ window.prestAd.initLocalStorage(window.prestAdLSDur) } ///*********************************/ ///* EXAMPLE how to run the script */ ///*********************************/ //console.log("presad") //if (navigator.cookieEnabled) // window.prestAd.initCookie(10) //else if (window.localStorage) { // window.prestAd.initLocalStorage(10) //} else // console.log('no cookie & localstorage'); }); })(window.cookieconsent || {}, jQuery); </script> <script> _gscq.push(['targeting', 'user_type', 'unregistered']); _gscq.push(['targeting', 'site_name', 'campaignasia']) </script> <!-- Taboola Pixel Code --> <script type='text/javascript'> window._tfa = window._tfa || []; window._tfa.push({ notify: 'event', name: 'page_view', id: 1172710 }); !function (t, f, a, x) { if (!document.getElementById(x)) { t.async = 1; t.src = a; t.id = x; f.parentNode.insertBefore(t, f); } }(document.createElement('script'), document.getElementsByTagName('script')[0], '//cdn.taboola.com/libtrc/unip/1172710/tfa.js', 'tb_tfa_script'); </script> <noscript> <img src='//trc.taboola.com/1172710/log/3/unip?en=page_view' width='0' height='0' style='display:none' /> </noscript> <!-- End of Taboola Pixel Code --> <!-- Google Tag Manager (noscript) --> <noscript><iframe src='https://www.googletagmanager.com/ns.html?id=GTM-T898JB6' height='0' width='0' style='display:none;visibility:hidden'></iframe></noscript> <!-- End Google Tag Manager (noscript) --> <style> html:after { content: 'ver: 3.1.59+dca3fe1fb3'; font-size: 0.7rem; display: inline; transform: translate(-0.5rem, -1.5rem); position: absolute; opacity: 0.2; word-break: break-all; background-color: white; padding: 2px; right: 0; } </style> <iframe height='0' width='0' style='display:none;visibility:hidden' src="https://cdn.haymarketmedia.asia/shared/tracking.html?tc=UA-2960788-29&adunit=Home"></iframe> <script type="text/javascript" async src="//l.getsitecontrol.com/m423y2qw.js"></script> </body> </html>

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