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Track sentiment, the volume of hashtag posts, topics and more!", "lead": "Test Socialinsider’s next-generation Instagram listening feature with AI integration for social-driven brands! Discover what your target audience wants on a personal level.", "cta": "Start a 14-day FREE trial", "cta_mobile": "Start a FREE trial" }, "download_social_media_trends_quotes_2024": { "title":"Social media trends for 2024", "content": "Discover what are the latest social media trends according to industry experts!", "button":"Download now! 👇", "study":"social_media_trends_quotes_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_Benchmarks_study_2024": { "title":"Social Media Benchmarks For 2024", "content": "Discover the latest social media benchmarks across multiple industries and regions!", "button":"Download now! 👇", "study":"Benchmarks_study_2024", "done_instructions":"It should have opened in a new tab, if not click the button below\nWe'll also send you an email so it doesn't get lost through all your tabs.", }, "download_super_bowl_socialinsider": 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10.0951 6.70341 10.2273 6.69792 10.3579C6.69792 10.3742 6.6964 10.3892 6.69548 10.4067C6.69548 10.4139 6.69548 10.4214 6.69396 10.4289C6.69396 10.4307 6.69396 10.4326 6.69396 10.4345C6.66745 10.7919 6.55559 11.1372 6.36823 11.4399C6.18087 11.7426 5.92375 11.9936 5.61949 12.1706C5.30238 12.3554 4.94372 12.4524 4.57888 12.4519C3.40709 12.4519 2.4574 11.4732 2.4574 10.2645C2.4574 9.0558 3.40709 8.0771 4.57888 8.0771C4.8007 8.07689 5.02114 8.11264 5.23204 8.18303L5.23509 5.56003C4.59486 5.47532 3.94443 5.52744 3.32484 5.7131C2.70525 5.89876 2.12995 6.21393 1.63523 6.63873C1.20174 7.02452 0.837302 7.48484 0.558318 7.99898C0.452153 8.18647 0.0515915 8.93987 0.00308486 10.1626C-0.0274225 10.8566 0.176061 11.5757 0.273075 11.8728V11.8791C0.334089 12.0541 0.570521 12.6512 0.955829 13.1547C1.26653 13.5585 1.63361 13.9132 2.04525 14.2074V14.2012L2.05135 14.2074C3.2689 15.0549 4.61885 14.9993 4.61885 14.9993C4.85253 14.9896 5.63535 14.9993 6.52433 14.5677C7.51033 14.0893 8.07167 13.3765 8.07167 13.3765C8.43028 12.9506 8.71543 12.4653 8.91489 11.9413C9.14247 11.3285 9.21844 10.5935 9.21844 10.2998V5.01506C9.24895 5.03381 9.6553 5.30911 9.6553 5.30911C9.6553 5.30911 10.2407 5.69347 11.1541 5.94377C11.8094 6.12188 12.6923 6.15938 12.6923 6.15938V3.60201C12.383 3.63638 11.7548 3.53639 11.1117 3.20797Z" fill="black"></path> </svg> </div> <span class="name"> TikTok </span> </a> <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/facebook-analytics" class="col-6 network d-flex align-items-center justify-content-start"> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="9" height="16" viewbox="0 0 9 16" fill="none"> <path d="M7.81998 0.00312724L5.87093 0C3.68123 0 2.26616 1.45182 2.26616 3.6989V5.40435H0.30647C0.13713 5.40435 0 5.54163 0 5.71097V8.18196C0 8.3513 0.137286 8.48843 0.30647 8.48843H2.26616V14.7235C2.26616 14.8929 2.40329 15.03 2.57263 15.03H5.12946C5.2988 15.03 5.43593 14.8927 5.43593 14.7235V8.48843H7.72726C7.8966 8.48843 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3.48706 18.1889 2.03412Z" fill="black"></path> <path d="M7.42857 3.71429V9.28571L11.1429 6.5L7.42857 3.71429Z" fill="white"></path> </svg> </div> <span class="name"> Youtube </span> </a> </div> <div class="navigation-results-container w-100" id="navigation-analysis-benchmarking-dekstop"> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/social-media-competitor-analysis"> <p class="heading"> Competitive Analysis & Benchmarking </p> <p class="description"> Gain competitive advantage and compare your performance on social media to your competitors </p> </a> <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/social-media-analytics" class="col-lg-12 col-12 d-block dropdown-content"> <p class="heading"> Social Media Analytics & Reporting </p> <p class="description"> Measure the social media metrics that matter and optimize your strategy with data </p> </a> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/social-media-post-analysis"> <p class="heading"> Social Media Campaigns Analysis </p> <p class="description"> Identify your best-performing content segments and replicate them </p> </a> </div> <div class="navigation-results-container w-100" id="navigation-ai-listening-desktop"> <a class="col-lg-12 col-12 d-block dropdown-content" href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/instagram-listening"> <p class="heading"> AI Instagram Listening </p> <p class="description"> Back up any Instagram campaign hashtag with AI listening insights </p> </a> <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/influencer-identification" class="col-lg-12 col-12 d-block dropdown-content"> <p class="heading"> Influencers Identification </p> <p class="description"> Find the right partners to drive brand awareness and customer engagement </p> </a> </div> <div class="gray-background" id="gray-background"></div> </div> </div> </div> <div class="menu-right-side right-solution"> <div class="d-flex align-items-start justify-content-end solution-card"> <div class="float-left card-image"> <figure class="header-nav-image"> <picture> <source type="image/webp" data-srcset="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/assets//img/webp/navigation/learn_product.webp" width="216" height="256" srcset="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/assets//img/webp/navigation/learn_product.webp"/> <img data-src="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/assets//img/socialinsider/navigation/learn_product.png" class="img-fluid ls-is-cached lazyloaded" alt="Social Media Industry Benchmarks" width="216" height="256" src="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/assets//img/socialinsider/navigation/learn_product.png"/> </picture> </figure> </div> <div class="float-left card-content"> <p class="heading">Watch Product Demo</p> <p class="description"> Learn how to get started with Socialinsider </p> <a class="btn demo-button solution-demo-button d-flex align-items-center" href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/product"> <svg xmlns="http://www.w3.org/2000/svg" width="31" height="30" viewbox="0 0 31 30" fill="none" class="desktop-svg"> <path d="M30.1108 15C30.1108 22.8802 23.5447 29.3 15.4054 29.3C7.26612 29.3 0.7 22.8802 0.7 15C0.7 7.11981 7.26612 0.7 15.4054 0.7C23.5447 0.7 30.1108 7.11981 30.1108 15Z" stroke="black" stroke-width="1.4"></path> <path d="M15.2619 19.4522L15.1883 19.5238L15.2619 19.5955L16.1532 20.4633L16.2229 20.5312L16.2927 20.4633L21.7679 15.1322L21.8414 15.0606L21.7679 14.9889L16.2927 9.65785L16.2229 9.58992L16.1532 9.65784L15.2619 10.5257L15.1883 10.5973L15.2619 10.669L19.0331 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gap-5" href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/">Resources <span class="toggle-dropdown toggle-dropdown-desktop"> <span class="icon-svg"> <svg xmlns="http://www.w3.org/2000/svg" width="28" height="46" viewbox="0 0 28 46" fill="none"> <path d="M4.57034 0.000398547C5.78254 0.000806826 6.94517 0.481627 7.80358 1.33754L26.0632 19.5423C26.4877 19.9658 26.8245 20.4689 27.0543 21.0228C27.2841 21.5767 27.4023 22.1704 27.4023 22.7701C27.4023 23.3697 27.2841 23.9635 27.0543 24.5173C26.8245 25.0712 26.4877 25.5743 26.0632 25.9978L7.79261 44.3232C6.93656 45.1792 5.7755 45.6602 4.56486 45.6602C3.35421 45.6602 2.19315 45.1792 1.3371 44.3232C0.481043 43.4671 0.000114734 42.3061 0.00011484 41.0954C0.000114946 39.8848 0.481043 38.7237 1.3371 37.8677L16.3744 22.8304L1.3371 7.79305C0.6977 7.15 0.264051 6.33127 0.0913293 5.44103C-0.0813906 4.55079 0.0146216 3.6293 0.367157 2.79379C0.719692 1.95828 1.31281 1.24654 2.07104 0.749109C2.82928 0.25168 3.71835 -0.00894754 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class="post-hero__image"> <img class="lazyload" data-srcset="/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w300/2024/04/facebook-metrics-article-cover.webp 300w, /web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/04/facebook-metrics-article-cover.webp 600w, /web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/facebook-metrics-article-cover.webp 1000w, /web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w2000/2024/04/facebook-metrics-article-cover.webp 2000w" data-sizes="(max-width: 800px) 50vw, (max-width: 1170px) 60vw, 1400px" data-src="/blog/content/images/size/w2000/2024/04/facebook-metrics-article-cover.webp" src="/web/20240614093546im_/https://www.socialinsider.io/blog/assets/images/img-placeholder-md.jpg?v=cfa7e878e7" alt="Top 11 Facebook Metrics to Track in 2024"/> </figure> <div class="post-hero__content"> <div class="post-hero__header"> <a class="tag-facebook-analytics post-hero__tag" href="/web/20240614093546/https://www.socialinsider.io/blog/tag/facebook-analytics/" title="Facebook Analytics" aria-label="Facebook Analyticss">Facebook Analytics</a> <a class="tag-analytics-and-reporting post-hero__tag" href="/web/20240614093546/https://www.socialinsider.io/blog/tag/analytics-and-reporting/" title="Analytics & Reporting" aria-label="Analytics & Reportings">Analytics & Reporting</a> </div> <h1 class="post-hero__title">Top 11 Facebook Metrics to Track in 2024</h1> <p class="post-hero__excerpt">Discover what Facebook metrics are essential to track in 2024. Understand what type of data is most valuable for effective strategy optimization.</p> <div class="post-hero__details"> <div class="post-hero__authors is-flex "> <div class="post-hero__author"> <a href="/web/20240614093546/https://www.socialinsider.io/blog/author/elena/" class="post-hero__author-image" aria-label="Elena Cucu"> <img class="lazyload" data-src="/blog/content/images/2022/10/elena-cucu-.png" alt="Elena Cucu" src="/web/20240614093546im_/https://www.socialinsider.io/blog/assets/images/img-placeholder-square.jpg?v=cfa7e878e7"/> </a> </div> </div> <div class="post-hero__info"> <div class="post-hero__author-names"> <a href="/web/20240614093546/https://www.socialinsider.io/blog/author/elena/">Elena Cucu</a> </div> <time datetime="2024-04-17" class="post-hero__date"> Apr 17, 2024 </time> </div> </div> </div> </div> </div> <div class="d-none d-sm-block col-lg-2 col-xl-3 toc-wrapper"> <div class="post-toc post-left-card"> <div class="post-toc__head js-toc-toggle"> <span class="title-span">Table of Contents</span> <div class="post-toc__icon js-toc-icon"><i class="icon "> <svg class="icon__svg"> <use xlink:href="/web/20240614093546im_/https://www.socialinsider.io/blog/assets/icons/feather-sprite.svg?v=cfa7e878e7#chevron-right"></use> </svg> </i></div> </div> <div class="post-toc__content js-toc" style="overflow-y: auto;max-height: 550px"> </div> </div> </div> <div class="col-xs-12 col-lg-6 col-xl-6"> <article class="post tag-facebook-analytics tag-analytics-and-reporting post-access-public has-sidebar has-toc"> <div class="post__content js-toc-content no-overflow"> <p>Despite the fact that many businesses and brands are jumping onto other social media platforms, Facebook still rules when it comes to social media marketing.</p><p>From its powerful advertisement options to Facebook groups, this <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/blog/social-media-metrics/">social media platform</a> has many capabilities businesses should explore.</p><p>An active Facebook presence helps you attract potential customers and grow your business, and there's no better way to keep an eye on it than tracking your <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/blog/facebook-metrics/">Facebook metrics</a>.</p><highlight><h2 id="facebookperformancemetricswhichmatterthemost">Facebook performance metrics: which matter the most</h2> <p><a href="#why">Why is it important to analyze your Facebook metrics?</a></p> <p><a href="#post">Facebook post metrics</a><br> <a href="#page">Facebook page metrics</a><br> <a href="#awareness">Facebook brand awareness metrics</a><br> <a href="#video">Facebook video metrics</a><br> <a href="#ads">Facebook ad metrics</a></p> <p><a href="#faq">FAQs about Facebook performance metrics</a></p> </highlight> <br><h2 id="whyisitimportanttoanalyzeyourfacebookmetrics">Why is it important to analyze your Facebook metrics?</h2> <a name="why"></a><p>It goes without saying, but we’ll say it anyway. If you’re not tracking Facebook key metrics, then you don’t know what’s working and what you need to improve, so all your marketing efforts are going to waste.</p><p>Once you start tracking the most important Facebook metrics, you’ll be able to formulate a data-driven marketing strategy and: </p><ul><li>Target the right audience for your brand</li><li>Increase your brand awareness by getting more reach and impressions </li><li>Boost your engagement</li></ul><h2 id="facebookpostmetrics">Facebook post metrics</h2> <a name="post"></a><h3 id="1engagementrate">#1 Engagement rate</h3> <br/><p>When it comes to Facebook engagement metrics, the <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/blog/facebook-engagement/">Facebook engagement rate</a> is a very relevant KPI.</p><p>It represents the average number of people who interacted with your post in some way or another: liked, shared, or commented on it.</p><p>The average engagement rate per post by followers is calculated as the sum of interactions, comments and shares divided by the number of posts, then all divided by the number of followers and multiplied by 100.</p><p>By calculating the average engagement rate, you rule out the outliers.</p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/2024/01/average_eng_followers_fb.png" class="kg-image" alt="facebook metrics average engagement rate by followers formula" loading="lazy" width="1260" height="800" srcset="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/01/average_eng_followers_fb.png 600w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/average_eng_followers_fb.png 1000w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/2024/01/average_eng_followers_fb.png 1260w" sizes="(min-width: 720px) 720px"></figure><p>The average engagement rate per post by reach is calculated by the sum of interactions, comments and shares, divided by the total number of posts and then all divided by your posts' reach. </p><p>The result is then multiplied by 100 to obtain a percentage.</p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/2024/01/averageengbyreach-fb-65afcfa91feb7.webp" class="kg-image" alt="facebook metrics average engagement rate by reach formula" loading="lazy" width="1260" height="800" srcset="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/01/averageengbyreach-fb-65afcfa91feb7.webp 600w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/01/averageengbyreach-fb-65afcfa91feb7.webp 1000w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/2024/01/averageengbyreach-fb-65afcfa91feb7.webp 1260w" sizes="(min-width: 720px) 720px"></figure><p><strong>Continue reading</strong> 👉 <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/blog/engagement-rate/">Engagement Rate for All Social Media Platforms</a>.</p><h3 id="2reach">#2. Reach</h3> <br/><p>Reach refers to the total number of unique users who have seen your ad or content, enabling you to measure your content's exposure.</p><p>By monitoring Facebook reach metrics, you'll see how the content you've created echoes to your audience, and you'll be able to optimize your marketing strategy based on those insights.</p><p>For an accurate Facebook metrics report, what's important for you to know is that Facebook reach data is split into types, namely organic and paid.</p><p>These insights are available in both Meta Business Suite and a third-party <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/social-media-analytics">social media analytics tool</a>, such as Socialinsider, that also offers access to competitive data.</p><div class="kg-card kg-button-card kg-align-center"><a href="https://web.archive.org/web/20240614093546/https://app.socialinsider.io/signup" class="kg-btn kg-btn-accent">Check your Facebook metrics with Socialinsider!</a></div><p>Additionally, <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/blog/top-social-media-analytics-tools/">social media analytics platforms</a> provide more comprehensive information than native apps, such as average reach by type of posts or your page's reach breakdown. </p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/2024/04/facebook-reach-metrics.webp" class="kg-image" alt="facebook reach metrics available in socialinsider's dashboard" loading="lazy" width="2000" height="1114" srcset="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/04/facebook-reach-metrics.webp 600w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/facebook-reach-metrics.webp 1000w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/facebook-reach-metrics.webp 1600w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w2400/2024/04/facebook-reach-metrics.webp 2400w" sizes="(min-width: 720px) 720px"></figure><highlight> <p>It's worth to mention that <strong>reach data is one of the <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/blog/social-media-marketing-bottlenecks/">top 5 metrics for both social media professionals and clients</a></strong>, according to a survey on social media marketing.</p> </highlight> </br><h3 id="3impressions">#3. Impressions</h3> <br/><p>Representing the number of times your ad or content was viewed on a user's screen, impressions are among those Facebook metrics that matter the most for performance evaluation.</p><p>If you want to keep tabs on this Facebook metric to see how many people viewed your content, you can either use Facebook insights or <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/social-media-analytics-tools">a third-party analytics tool</a>.</p><div class="content-signup-cta-blue" text="contentSignup"></div> </br><p>To check your Facebook impressions metric in Facebook Insights by following these steps:</p><ol><li>Go to your Meta Business Suite</li><li>Spot the "Page Insights" button from your "Manage page" side bar</li><li>Access the "Content" button located on the left side bar of the screen</li><li>Scroll left until you reach your Impressions section</li></ol><p>Like Reach, Facebook impressions are also split into two main categories:</p><ul> <li> <p><strong>Organic</strong> - the Facebook metric that shows how many times your posts have been displayed in people's News Feed for free.</p> </li> <li> <p><strong>Paid</strong> - the Facebook metric that counts the number of times people bumped into your content on their pages if you paid for its display.</p> </li> </ul> <h3 id="4clickthroughratectr">#4. Click-Through-Rate (CTR)</h3> <br/><p>Click-through rate, also known as CTR, can be described as the percentage of people who click on a social post and is calculated by dividing the number of link clicks by the number of impressions.</p><p>What makes marketers so keen to invest huge budgets into Facebook promotion is the platform’s high click-through rate results.</p><p>Actually, according to data, Facebook is the social media platform that delivers the highest CTR, applied to both organic and paid posts.</p><p>Especially when talking about Facebook advertising metrics, this KPI is imperative to analyze, as it enables optimization on the go.</p><h2 id="facebookpagemetrics">Facebook page metrics</h2> <a name="page"></a><h3 id="5followersgrowth">#5. Followers growth</h3> <br/><p>A growing page means you're getting more people liking and interacting with your content.</p><p>It's essential not only to measure how many new followers you get but also to know how many followers you have lost in a specific period. </p><p>The important thing to keep in mind is that you can track Facebook followers growth only by using external <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/blog/facebook-analytics-tools/">Facebook analytics tools</a> since this insight is not available in the native app. </p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/2024/04/socialinsider-as-a-facebook-metrics-tool.webp" class="kg-image" alt="socialinsider as a facebook metrics tool" loading="lazy" width="2000" height="1014" srcset="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/04/socialinsider-as-a-facebook-metrics-tool.webp 600w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/socialinsider-as-a-facebook-metrics-tool.webp 1000w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/socialinsider-as-a-facebook-metrics-tool.webp 1600w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w2400/2024/04/socialinsider-as-a-facebook-metrics-tool.webp 2400w" sizes="(min-width: 720px) 720px"></figure><div class="kg-card kg-button-card kg-align-center"><a href="https://web.archive.org/web/20240614093546/https://app.socialinsider.io/signup" class="kg-btn kg-btn-accent">Track in-depth Facebook followers metrics!</a></div><p>From Facebook advertisements to influencer marketing, there are several ways to get new followers to your Facebook page. Eye-candy and bite-size content will always help you attract more Facebook users.</p><h3 id="6followersdemographics">#6. Followers demographics</h3> <br/><p>Understanding where your audience comes from allows you to shape your tone of voice and message and customize the content to your follower's specific requirements.</p><p>You can do this by looking at the follower demographics such as gender, location (country or even city), and education.</p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/2024/04/Facebook-audience-metrics.png" class="kg-image" alt="facebook audience metrics" loading="lazy" width="2000" height="856" srcset="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/04/Facebook-audience-metrics.png 600w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/Facebook-audience-metrics.png 1000w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/Facebook-audience-metrics.png 1600w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w2400/2024/04/Facebook-audience-metrics.png 2400w" sizes="(min-width: 720px) 720px"></figure><p>Worldwide, 9.3% of the total active Facebook users are young women between 18 and 24 years old, and 13.3% of them are male users from the same age category, according to <a href="https://web.archive.org/web/20240614093546/https://www.statista.com/statistics/376128/facebook-global-user-age-distribution/">Statista</a>.</p><highlight> <p><strong><a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/social-media-statistics/facebook-statistics">Find more in-depth Facebook stats!</a></strong></p> </highlight> <br><p>If your demographic consists of people over 25, or even over 30, keep the bulk of your content curated for that specific age group, while also including some posts meant to attract the younger segment.</p><h2 id="facebookbrandawarenessmetrics">Facebook brand awareness metrics</h2> <a name="awareness"></a><h3 id="7mentions">#7. Mentions</h3> <br/><p>Mentions are among the top Facebook metrics to track when you want to measure your brand's brand awareness within the platform. </p><p>Helping you understand how your brand is perceived by your clients and potential customers as well, mentions make for a Facebook metric that leads to incredibly powerful insights - from customer service improvement to product development.</p><figure class="kg-card kg-image-card"><img src="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/2024/04/mentions-metrics-in-socialinsider.webp" class="kg-image" alt="mentions metrics in socialinsider's dashboard" loading="lazy" width="2000" height="598" srcset="https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w600/2024/04/mentions-metrics-in-socialinsider.webp 600w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w1000/2024/04/mentions-metrics-in-socialinsider.webp 1000w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w1600/2024/04/mentions-metrics-in-socialinsider.webp 1600w, https://web.archive.org/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/2024/04/mentions-metrics-in-socialinsider.webp 2254w" sizes="(min-width: 720px) 720px"></figure><p>To gain access to important Facebook metrics that track brand exposure, such as mentions, you can choose a social media analytics solution, such as Socialinsider.</p><h2 id="facebookvideometrics">Facebook video metrics</h2> <a name="video"></a><h3 id="8videoviews">#8. Video views</h3> <br/><p>A picture is worth a thousand words, but videos are way more important today for an effective <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/blog/social-media-engagement/">social media strategy</a>.</p><p>If you're using Facebook videos to promote your business, tracking your video views is a must. </p><p>This Facebook metric will show you how appealing your video content is, indicating if your current video marketing strategy should be adjusted in any way. </p><p>An important thing to keep in mind is that a video view is taken into account after users see the first 3 seconds of your video posts.</p><h3 id="9averagetimespentwatchingavideo">#9. Average time spent watching a video</h3> <br/><p>To gain a deeper understanding of how your most successful videos look like, Meta Business Suite displays several Facebook video metrics, indicating which videos succeeded in captivating the viewers for more than one minute and - for longer videos - for how many minutes. </p><p>This data set contributes to changing your social media strategy if you discover that a particular type of video is more suitable for your audience.</p><p>When a video has low audience retention, it means it’s too long, or the content is not engaging enough. You may need to alter the length and, in some cases, also the content of your videos.</p><p>It's really important to keep an eye on this Facebook metric because it can help you better understand how long people are watching your videos and at what point they tend to stop watching them.</p><div class="subscribe-newsletter-post"></div> <h2 id="facebookadmetrics">Facebook ad metrics</h2> <a name="ads"></a><h3 id="10costperclickcpc">#10. Cost per Click (CPC)</h3> <br/><p>When all is said and done, how much did it cost to get that conversion? Take all the costs of the social media campaign you're running and divide it by the number of clicks you get.</p><p>So, when it comes to metrics for Facebook ads that matter, the cost-per-click data (also known as CPC) is an important KPI you should keep an eye on.</p><p>As many brands invest tremendous budgets into paid Facebook advertising, an in-depth view of your Facebook ads metrics is mandatory for a complete, bulletproof Facebook strategy evaluation report.</p><h3 id="11costperthousandimpressionscpm">#11. Cost per Thousand Impressions (CPM)</h3> <br/><p>If you want to build brand awareness through your Facebook ad campaign, then from the Facebook ads metrics list, a particularly important KPI is the CPM metric (standing for cost per mile). </p><p>CPM is the amount you pay every time a thousand people scroll past your sponsored social media content.</p><p><strong>Final thoughts</strong></p><p>While an effective social media strategy relies heavily on creativity, good results are also grounded in extensive research and analysis. By constantly keeping an eye on your Facebook metrics, you ensure you quickly adapt to the latest trends and don't miss a chance to boost your brand's Facebook image. </p><highlight><h2 id="faqsaboutfacebookperformancemetrics">FAQs about Facebook performance metrics</h2> <ul> <li> <h3 id="whatfacebookkpiscanitrack">What Facebook KPIs can I track?</h3> </li> </ul> <p>When it comes to Facebook measurement, you can analyze content data (such as engagement, reach, impressions, etc.), ad metrics such as CPC, and audience metrics such as follower growth and demographics. You can also track Facebook group metrics, such as top contributors.</p><ul> <li> <h3 id="wherecaniseefacebookmetrics">Where can I see Facebook metrics?</h3> </li> </ul> <p>Facebook measurement can be done in the native app (Meta), but you're better off tracking the data with a professional social media analytics tool like Socialinsider, which offers a more unified, cohesive view of your performance and offers a lot of options for dashboard customization and <a href="https://web.archive.org/web/20240614093546/https://www.socialinsider.io/blog/social-media-report/">reporting</a>.</p><ul> <li> <h3 id="whatarefacebookadmetrics">What are Facebook ad metrics?</h3> </li> </ul> <p>Facebook ad performance metrics are KPIs that describe your ad's performance on Facebook in terms of impressions and clicks. The most common Facebook ad metrics marketers track are CTR (click-through rate), CPC (cost per click), and CPM (cost per thousand impressions). </p></highlight> <br> </div> </article> <div id="about-author" style="text-align: center; background-color: #fafafa;"> <div class="author-image" style="border: none;"> <img style="max-width: 120%; box-shadow: none;" src="/web/20240614093546im_/https://www.socialinsider.io/blog/content/images/size/w300/2022/10/elena-cucu-.png" loading="lazy" alt="Elena Cucu"> </div> <div class="author-info"> <h4 class="author-name align-center"><a href="/web/20240614093546/https://www.socialinsider.io/blog/author/elena/">Elena Cucu</a></a></h4> <p class="align-center author-meta"> <span>Content Manager @ Socialinsider</span></p> <p class="author-bio">Content & SEO Manager @ Socialinsider with 8 years of experience in marketing. I like to describe myself as a social butterfly with a curious mind, passionate about dancing and psychology.</p> <div class="author-meta align-center"> <span><i class="fa fa-globe"></i> <a href="https://web.archive.org/web/20240614093546/https://www.linkedin.com/in/elena-cucu/">https://www.linkedin.com/in/elena-cucu/</a></span> </div> </div> </div> </div> <div class="col-xs-12 col-lg-1 col-xl-1 has-sidebar"></div> <div class="d-none d-sm-block col-lg-3 col-xl-2 has-sidebar p-0 content-sidebar" id="content"> <section class="post-right-card"> <aside class="sign-up-aside d-flex flex-column align-items-start justify-content-start"> <a onclick="_t('post','click_sign_up','right_nav_post')" href="https://web.archive.org/web/20240614093546/https://app.socialinsider.io/signup" class="title-span">Try Socialinsider for free with a 14-day trial</a> <span class="subtitle-span">Get in-depth competitive insights, analytics, and social listening data.</span> <a class="btn btn-primary" 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