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stroke-linejoin="round" /> <path d="M5 17.375L9.59 12.015C10.35 11.135 11.7 11.075 12.52 11.905L13.47 12.855C14.29 13.675 15.64 13.625 16.4 12.745L21 7.375" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" /> </svg> </div> <div class="column-item-content"> <p class="column-item-title">Customer Feedback</p> <p class="column-item-description">Turn experience signals into transformative, actionable insights</p> </div> </a> <a class="column-item" target="_self" href="/reputation-management-software/"> <div class="column-item-image"> <svg width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M8.67 14.375H4C2.9 14.375 2 15.275 2 16.375V22.375H8.67V14.375Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.3302 10.375H10.6602C9.56016 10.375 8.66016 11.275 8.66016 12.375V22.375H15.3302V12.375C15.3302 11.275 14.4402 10.375 13.3302 10.375Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" /> <path d="M20.0001 17.375H15.3301V22.375H22.0001V19.375C22.0001 18.275 21.1001 17.375 20.0001 17.375Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" /> <path d="M12.5202 2.44501L13.0502 3.505C13.1202 3.655 13.3102 3.795 13.4702 3.815L14.4302 3.97501C15.0402 4.07501 15.1902 4.52499 14.7502 4.95499L14.0002 5.70499C13.8702 5.83499 13.8002 6.07499 13.8402 6.24499L14.0502 7.16501C14.2202 7.89501 13.8302 8.17501 13.1902 7.79501L12.2902 7.26501C12.1302 7.16501 11.8602 7.16501 11.7002 7.26501L10.8002 7.79501C10.1602 8.17501 9.77023 7.89501 9.94023 7.16501L10.1502 6.24499C10.1902 6.07499 10.1202 5.82499 9.99023 5.70499L9.25023 4.965C8.81023 4.525 8.95023 4.08498 9.57023 3.98498L10.5302 3.82501C10.6902 3.79501 10.8802 3.65501 10.9502 3.51501L11.4802 2.45499C11.7702 1.87499 12.2302 1.87501 12.5202 2.44501Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" /> </svg> </div> <div class="column-item-content"> <p class="column-item-title">Reputation Management</p> <p class="column-item-description">Turn social ratings and reviews into revenue</p> </div> </a> <a class="column-item" target="_self" href="/conversation-analytics-software/"> <div class="column-item-image"> <svg width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M21.97 18.705C21.97 19.065 21.89 19.435 21.72 19.795C21.55 20.155 21.33 20.495 21.04 20.815C20.55 21.355 20.01 21.745 19.4 21.995C18.8 22.245 18.15 22.375 17.45 22.375C16.43 22.375 15.34 22.135 14.19 21.645C13.04 21.155 11.89 20.495 10.75 19.665C9.6 18.825 8.51 17.895 7.47 16.865C6.44 15.825 5.51 14.735 4.68 13.595C3.86 12.455 3.2 11.315 2.72 10.185C2.24 9.045 2 7.955 2 6.915C2 6.235 2.12 5.585 2.36 4.985C2.6 4.375 2.98 3.815 3.51 3.315C4.15 2.685 4.85 2.375 5.59 2.375C5.87 2.375 6.15 2.435 6.4 2.555C6.66 2.675 6.89 2.855 7.07 3.115L9.39 6.385C9.57 6.635 9.7 6.865 9.79 7.085C9.88 7.295 9.93 7.505 9.93 7.695C9.93 7.935 9.86 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href="https://inmoment.com/lp/build-your-integrated-cx-program/" target="_self"> <div class="promo-card-image lazy-parent" data-bg="background-image:url(https://inmoment.com/wp-content/uploads/2023/04/NA-10337-ICX-Report-Preview-Image.png);"></div> <div class="promo-card-content"> <h3 class="heading"> <svg class="svg" width="12" height="12" viewBox="0 0 12 12" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.1084 1H11.1084M11.1084 1V11M11.1084 1L1.1084 11" stroke="#D6E3FC" stroke-width="1.5" /> </svg> Build an Integrated CX Program </h3> <p class="paragraph"> Download our guide to build an integrated CX program in 10 steps. </p> </div> </a> </div> </div> </div> </div> </div> </div> <div class="dropdown" data-dropdown> <button class="link dropdown-link" data-dropdown-button> <span class="link-text">Platform</span> <svg width="7" height="5" viewBox="0 0 7 5" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M6.4212 1.20855L3.59277 4.03698L0.764346 1.20855" 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5.75598 14.375V10.805C5.75598 10.335 5.486 9.72501 5.216 9.38501L2.65601 6.685C2.31601 6.345 2.04602 5.74499 2.04602 5.33499V3.785C2.03602 2.985 2.64599 2.375 3.38599 2.375Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" /> <path d="M2.03613 12.375V15.375C2.03613 20.375 4.03613 22.375 9.03613 22.375H15.0361C20.0361 22.375 22.0361 20.375 22.0361 15.375V9.375C22.0361 6.255 21.2561 4.29499 19.4461 3.27499C18.9361 2.98499 17.9161 2.76499 16.9861 2.61499" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" /> <path d="M13.0361 13.375H18.0361" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" /> <path d="M11.0361 17.375H18.0361" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" /> </svg> </div> <div class="column-item-content"> <p class="column-item-title">Analyze</p> <p class="column-item-description">Dive into your experience data and uncover meaningful insight</p> </div> </a> <a class="column-item" 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smarter decisions with industry leading natural language processing</p> </div> </a> <a class="column-item" target="_self" href="/cx-integrations/"> <div class="column-item-image"> <svg width="24" height="25" viewBox="0 0 24 25" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M19 16.375V6.875C19 5.775 18.1 4.875 17 4.875H11.5" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" /> <path d="M14 2.375L11 4.875L14 7.375" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" /> <path d="M19 22.375C20.6569 22.375 22 21.0319 22 19.375C22 17.7181 20.6569 16.375 19 16.375C17.3431 16.375 16 17.7181 16 19.375C16 21.0319 17.3431 22.375 19 22.375Z" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" /> <path d="M5 8.375V17.875C5 18.975 5.9 19.875 7 19.875H12.5" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" /> <path d="M10 22.375L13 19.875L10 17.375" stroke="currentColor" stroke-linecap="round" stroke-linejoin="round" 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</header> <div class="display-flex grid-wrapper single-post"> <main id="main" class="site-main"> <style> html { scroll-behavior: smooth; } </style><article class="container grid grid-center lg-xl:px-20px post-85872 post type-post status-publish format-standard has-post-thumbnail hentry category-customer-experience category-integrated-cx"> <div class="blog-post-grid st-grid grid-cols-12 gap-x-8 md:gap-x-12 lg:gap-x-16 grid-flow-row md:grid-flow-col mb-24 w-full"> <div class="col-start-1 col-span-12 md:col-start-1 md:col-span-5 mb-8"> <div class="breadcrumbs-wrap"> <nav class="breadcrumbs"><a href="https://inmoment.com/blog/">Blog</a> <svg width="7" height="10" viewBox="0 0 7 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.5 10C1.28906 10 1.10156 9.92969 0.960938 9.78906C0.65625 9.50781 0.65625 9.01562 0.960938 8.73438L4.17188 5.5L0.960938 2.28906C0.65625 2.00781 0.65625 1.51562 0.960938 1.23438C1.24219 0.929688 1.73438 0.929688 2.01562 1.23438L5.76562 4.98438C6.07031 5.26562 6.07031 5.75781 5.76562 6.03906L2.01562 9.78906C1.875 9.92969 1.6875 10 1.5 10Z" fill="#96A1AB"/> </svg> <a href="https://inmoment.com/blog/category/customer-experience/">Customer Experience</a> <svg width="7" height="10" viewBox="0 0 7 10" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M1.5 10C1.28906 10 1.10156 9.92969 0.960938 9.78906C0.65625 9.50781 0.65625 9.01562 0.960938 8.73438L4.17188 5.5L0.960938 2.28906C0.65625 2.00781 0.65625 1.51562 0.960938 1.23438C1.24219 0.929688 1.73438 0.929688 2.01562 1.23438L5.76562 4.98438C6.07031 5.26562 6.07031 5.75781 5.76562 6.03906L2.01562 9.78906C1.875 9.92969 1.6875 10 1.5 10Z" fill="#96A1AB"/> </svg> <span>Current Page</span></nav> </div> <h1 class="text-orca font-bold text-[40px] leading-[42px]">Customer Loyalty: Experiences that Increase Retention</h1> Customer loyalty is when customers consistently choose your brand over your competitors. You can encourage feelings of loyalty by consistently providing smooth, personalized, and convenient experiences. </div> <div class="col-start-1 col-span-12 md:col-start-6 md:col-span-7 mb-8"> <div class="rounded overflow-hidden aspect-video relative"> <img width="1280" height="899" src="https://inmoment.com/wp-content/uploads/2021/07/CustomerTrustAndLoyalty.jpg" class="absolute inset-0 object-cover wp-post-image" alt="Two people and a dog inside of a business showing customer loyalty." loading="eager" decoding="async" fetchpriority="high" srcset="https://inmoment.com/wp-content/uploads/2021/07/CustomerTrustAndLoyalty.jpg 1280w, https://inmoment.com/wp-content/uploads/2021/07/CustomerTrustAndLoyalty-300x211.jpg 300w, https://inmoment.com/wp-content/uploads/2021/07/CustomerTrustAndLoyalty-1024x719.jpg 1024w, https://inmoment.com/wp-content/uploads/2021/07/CustomerTrustAndLoyalty-768x539.jpg 768w" sizes="(max-width: 1280px) 100vw, 1280px" /> </div> </div> <div class="contents main-content-area col-start-1 col-span-12 md:block md:col-start-4 md:col-span-6 blog-post-grid"> <p>A loyal customer is a valuable asset to your business. In fact, 64% of loyal customers are more likely to purchase frequently, and 31% are willing to spend more to stay with their brand of choice. Since customers have so many businesses competing for their attention, investing in customer loyalty can give you a major competitive edge.</p> <h2 class="wp-block-heading" id="what-is-customer-loyalty">What Is Customer Loyalty?</h2> <p>Customer loyalty defines how willing a customer is to repeat business with a company. Positive experiences compel customers to engage with you again. After all, if you’re meeting their needs and expectations, they have little reason not to trust you. Meanwhile, one negative experience can be enough to drive them to your competitors. </p> <p>Loyal customers help your business by:</p> <ul class="wp-block-list"> <li>Purchasing your product or service repeatedly</li> <li>Recommending your brand to friends and family</li> <li>Boosting your engagement by interacting with you online</li> <li>Providing thoughtful <a href="https://inmoment.com/blog/customer-feedback/">customer feedback</a> to help you improve</li> </ul> <h3 class="wp-block-heading" id="the-importance-of-customer-loyalty">The Importance of Customer Loyalty</h3> <p>Customer loyalty is crucial to business growth and sustainability. </p> <p>Loyal customers tend to spend more over time and refer new clients. They also require less marketing effort to keep them engaged compared to new customers. Since a repeat customer has a 60-70% chance of converting, you’ll have to spend less on other conversion strategies.</p> <p>Building customer loyalty results in higher retention, increased revenue, and positive word-of-mouth, which helps you stand out in competitive markets. To see how you could maximize your business revenue and ROI with InMoment’s <a href="https://inmoment.com/blog/voice-of-the-customer-voc/">voice of the customer (VoC)</a> tools, fill out the ROI calculator below!</p> <div class="roi-calc roi-calc-voc mx-auto rounded max-w-screen-xl relative overflow-hidden always-stacked p-4 "> <form class="roi-calc-form voc_calc gap-4 items-top use_validation " data-long-name="VoC" data-name="voc" action="" method="post" name="voc" data-currency-name="USD" data-currency-conversion="1" data-currency-symbol="$" data-gated="true" data-icon="<svg width="19" height="19" viewBox="0 0 19 19" fill="none" xmlns="http://www.w3.org/2000/svg"> <path fill="#ffffff" d="M17.625 3.2478C17.625 2.23218 16.7656 1.3728 15.75 1.3728H3.25C2.19531 1.3728 1.375 2.23218 1.375 3.2478V15.7478C1.375 16.8025 2.19531 17.6228 3.25 17.6228H15.75C16.7656 17.6228 17.625 16.8025 17.625 15.7478V3.2478ZM15.75 0.747803C17.1172 0.747803 18.25 1.88062 18.25 3.2478V15.7478C18.25 17.1541 17.1172 18.2478 15.75 18.2478H3.25C1.84375 18.2478 0.75 17.1541 0.75 15.7478V3.2478C0.75 1.88062 1.84375 0.747803 3.25 0.747803H15.75ZM5.125 5.7478C5.125 6.09937 5.39844 6.3728 5.75 6.3728H9.5C9.8125 6.3728 10.125 6.09937 10.125 5.7478C10.125 5.4353 9.8125 5.1228 9.5 5.1228H5.75C5.39844 5.1228 5.125 5.4353 5.125 5.7478ZM5.125 9.4978C5.125 9.84937 5.39844 10.1228 5.75 10.1228H13.25C13.5625 10.1228 13.875 9.84937 13.875 9.4978C13.875 9.1853 13.5625 8.8728 13.25 8.8728H5.75C5.39844 8.8728 5.125 9.1853 5.125 9.4978ZM5.125 13.2478C5.125 13.5994 5.39844 13.8728 5.75 13.8728H7C7.3125 13.8728 7.625 13.5994 7.625 13.2478C7.625 12.9353 7.3125 12.6228 7 12.6228H5.75C5.39844 12.6228 5.125 12.9353 5.125 13.2478ZM5.75 4.4978H9.5C10.1641 4.4978 10.75 5.08374 10.75 5.7478C10.75 6.45093 10.1641 6.9978 9.5 6.9978H5.75C5.04688 6.9978 4.5 6.45093 4.5 5.7478C4.5 5.08374 5.04688 4.4978 5.75 4.4978ZM5.75 8.2478H13.25C13.9141 8.2478 14.5 8.83374 14.5 9.4978C14.5 10.2009 13.9141 10.7478 13.25 10.7478H5.75C5.04688 10.7478 4.5 10.2009 4.5 9.4978C4.5 8.83374 5.04688 8.2478 5.75 8.2478ZM5.75 11.9978H7C7.66406 11.9978 8.25 12.5837 8.25 13.2478C8.25 13.9509 7.66406 14.4978 7 14.4978H5.75C5.04688 14.4978 4.5 13.9509 4.5 13.2478C4.5 12.5837 5.04688 11.9978 5.75 11.9978Z" fill="#0057FF"/></svg>"> <img decoding="async" class="absolute backgrid" loading="lazy" src="https://inmoment.com/wp-content/themes/inmoment/src/images/roi-calc-backgrid.png" alt="" /> <div class="w-full text-albatross mb-8 relative z-30 "> <p class="text-sm">Calculate your business’s ROI using InMoment’s VoC tools.</p> <div class="field hs-fieldtype-select mb-4"> <label for="industry" class="text-sm">Industry</label> <div class="input select_wrap " > <select id="industry" class="hs-input p1 notreq rounded-md" name="industry" required> <option value="" disabled selected>Please Select</option> <option label="Automotive" value="Automotive">Automotive</option> <option label="Entertainment" value="Entertainment">Entertainment</option> <option label="Financial Services" value="Financial Services">Financial Services</option> <option label="Healthcare" value="Healthcare">Healthcare</option> <option label="Hospitality" value="Hospitality">Hospitality</option> <option label="Insurance" value="Insurance">Insurance</option> <option label="Retail" value="Retail">Retail</option> <option label="All" value="All">All</option> </select> </div> </div> <div class=""> <div class="field mb-4"> <label for="numbers_of_customers" class="text-sm">Number of Customers</label> <input class="hs-input rounded-md" type="number" data-name="numbers_of_customers" name="numbers_of_customers" step="1" min="1" max="9999999" placeholder="400,000" value="" required> </div> <div class="field mb-4"> <label for="average_revenue_per_customer" class="text-sm">Annual revenue Per Customer ($)</label> <input class="hs-input rounded-md" type="number" data-name="average_revenue_per_customer" name="average_revenue_per_customer" step="1" min="1" max="9999999" placeholder="$600" value="" required> </div> <div class="field mb-4"> <label for="annual_churn_rate" class="text-sm relative has-tooltip">Annual Churn Rate (%) <i class="tooltip-icon align-top"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" width="1em" height="1em"><path d="M256 32a224 224 0 1 1 0 448 224 224 0 1 1 0-448zm0 480A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM208 352c-8.8 0-16 7.2-16 16s7.2 16 16 16h96c8.8 0 16-7.2 16-16s-7.2-16-16-16H272V240c0-8.8-7.2-16-16-16H216c-8.8 0-16 7.2-16 16s7.2 16 16 16h24v96H208zm48-168a24 24 0 1 0 0-48 24 24 0 1 0 0 48z"/></svg></i><span class="tooltip dno"></span></label> <input class="hs-input rounded-md" type="number" data-name="annual_churn_rate" name="annual_churn_rate" step="1" min="1" max="100" placeholder="30%" value="30" required title="The percentage of customers who stop using a company's products or services during a specific period."> </div> <div class="field mb-4"> <label for="number_of_promoters" class="text-sm relative has-tooltip">Number of Promoters <i class="tooltip-icon align-top"><svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 512 512" width="1em" height="1em"><path d="M256 32a224 224 0 1 1 0 448 224 224 0 1 1 0-448zm0 480A256 256 0 1 0 256 0a256 256 0 1 0 0 512zM208 352c-8.8 0-16 7.2-16 16s7.2 16 16 16h96c8.8 0 16-7.2 16-16s-7.2-16-16-16H272V240c0-8.8-7.2-16-16-16H216c-8.8 0-16 7.2-16 16s7.2 16 16 16h24v96H208zm48-168a24 24 0 1 0 0-48 24 24 0 1 0 0 48z"/></svg></i><span class="tooltip dno"></span></label> <input class="hs-input rounded-md" type="number" data-name="number_of_promoters" name="number_of_promoters" step="1" min="0" max="9999999" placeholder="15,000" value="15000" required title="The number of highly satisfied customers, likely to recommend a company's products or services to others."> </div> <div class="field mb-4"> <label for="lead_to_conversion_rate" class="text-sm">Lead to Conversion Rate (%)</label> <input class="hs-input rounded-md" type="number" data-name="lead_to_conversion_rate" name="lead_to_conversion_rate" step="0.01" min="0" max="100" placeholder="13.00%" value="13" required> </div> <div class="field mb-4"> <label for="number_of_calls_per_year" class="text-sm">Number of calls per year</label> <input class="hs-input rounded-md" type="number" data-name="number_of_calls_per_year" name="number_of_calls_per_year" step="1" min="0" max="9999999" placeholder="350,000" value="350000" required> </div> <div class="field mb-4"> <label for="percent_of_calls_where_issue_is_not_resolved" class="text-sm">Percent of calls where issue is not resolved (%)</label> <input class="hs-input rounded-md" type="number" data-name="percent_of_calls_where_issue_is_not_resolved" name="percent_of_calls_where_issue_is_not_resolved" step="0.01" min="0" max="100" placeholder="22.00%" value="22" required> </div> </div> <div class="submit_wrap field text-center pt-6"> <input type="submit" name="submit" class="button " value="Calculate my ROI"> </div> </div> <div class="w-full relative "> <div class="expander after_expander"> <div class="expander-content"> <div class="results_wrap rounded-xl px-8 py-8 mb-12 bg-dory text-left relative shadow-custom "> <div class="flex flex-row gap-4"> <img decoding="async" class="w-[38px]" src="https://inmoment.com/wp-content/themes/inmoment/src/images/icons/chart-circle.png" alt="" /> <span class="text-xl albatross">Estimated Revenue Growth</span> </div> <div class="calc_results-short mt-2 h3" data-total=""><span class="albatross h4 block">Use the calculator to find an estimated ROI</span></div> <div class="calc_results-long text-left mt-4"></div> </div> </div> </div> <div class="flex flex-row gap-4"> <div class="w-[10%]"> <img decoding="async" class="w-[38px]" src="https://inmoment.com/wp-content/themes/inmoment/src/images/icons/sack-circle.png" alt="" /> </div> <div class="w-[90%]"> <span class="text-base font-bold albatross mt-8"> Total ICX ROI </span> <div class="calc_results-combo_long leading-6"> <p class="text-sm"> Submit two or more calculators to show an overview of what your integrated CX program could return. </p> </div> <div class="calc_results-total mt-2 mb-8"></div> </div> </div> <div class="expander after_expander mt-4"> <div class="expander-content"> <div class="rounded-xl px-8 py-8 bg-dory text-left relative shadow-custom "> <div class="calc_results-after"></div> </div> </div> </div> </div> </form> <div class="roi-gate roi-calc left-0 top-0 w-full h-full absolute flex z-30" id="roi-gate-674adc71d4416" style="display: none;"> <img decoding="async" class="absolute backgrid" loading="lazy" src="https://inmoment.com/wp-content/themes/inmoment/src/images/roi-calc-backgrid.png" alt="" /> <div class="self-center justify-center mx-auto relative w-9/10 md:w-3/4"> <span class="h2">InMoment Helps You Unlock More Insight from Your Data — Starting Right Now.</span> <p>Whether you are curious about other programs/ROIs, want to gain a better understanding of options in the market, or are insight-obsessed like us, you can gain unlimited access to all of our valuable calculators by simply entering your email. You’ll also unlock valuable customer experience analytics resources, articles, and other tools to help you quickly elevate your CX program and grow your business.</p> <div class="form-target"></div> </div> </div></div> <div style="height:25px" aria-hidden="true" class="wp-block-spacer"></div> <h3 class="wp-block-heading" id="what-are-the-different-types-of-customer-loyalty">What Are the Different Types of Customer Loyalty?</h3> <p>In general, loyal customers are a by-product of excellent customer service. Positive customer experiences give rise to six distinct types of loyalty.</p> <ol class="wp-block-list"> <li>Happy customers</li> <li>Price-loyal</li> <li>Convenience-loyal</li> <li>Loyal-to-freebies</li> <li>Loyal-to-loyalty program</li> <li>Truly loyal</li> </ol> <p><strong>Happy customers </strong>have never had reason to complain. They are satisfied with your offerings and customer service. Even though they often engage with you, your competitors can still sway them. For example, by selling the same product at a lower price, your competitor could convince your customer to try them out.</p> <p><strong>Price-loyal </strong>customers love your brand because of your pricing. Since affordability is key for them, they can easily leave if they find lower prices elsewhere. Retaining such a customer might seem simple, but you’ll have to compromise on your pricing model.</p> <p><strong>Convenience-loyal </strong>customers appreciate smooth and simple interactions. If you’re easy to find, contact, and buy from, they’ll become long-term consumers. Pricing isn’t a huge concern for them. So, if a competitor somehow offers an even smoother <a href="https://inmoment.com/blog/customer-journey/">customer journey</a>, they can be swayed even if it means they’ll have to spend more.</p> <p><strong>Freebie-loyal </strong>customers are drawn to your free offerings. For example, if your cafe offers free WiFi, you’ll attract many of these customers. They might not necessarily buy your coffee or other menu items, though. As a result, these customers don’t really contribute to your revenue streams despite being loyal to you.</p> <p><strong>Loyalty-program loyal </strong>customers appreciate your loyalty rewards more than the products themselves. When choosing between businesses, they focus on which one offers the best deals or discounts. Despite your pricing or convenience, you can retain these customers if you reward them well for their loyalty.</p> <p><strong>Truly loyal </strong>customers love your brand in every sense. They appreciate your offerings, convenience, programs, and customer service. As a result, they interact with you repeatedly and encourage others to do the same.</p> <h2 class="wp-block-heading" id="what-kind-of-experiences-are-customers-loyal-to">What Kind of Experiences Are Customers Loyal To?</h2> <p>Customers are loyal to experiences that save their time, make them feel valued, and satisfy their needs. The following aspects contribute to experiences that drive loyalty:</p> <ul class="wp-block-list"> <li><strong>Consistency</strong>: Customers expect reliable service and product quality whenever they interact with your business. A consistent experience builds trust and encourages repeat business.</li> <li><strong>Quality:</strong> High-quality products and services are crucial to excellent customer experience. When customers see an unwavering commitment to quality, they are more likely to choose you over competitors every single time.</li> <li><strong>Loyalty rewards:</strong> Offering rewards for repeat purchases incentivizes more loyalty. Discounts or points-based programs make customers feel valued and encourage long-term engagement.</li> <li><strong>Nostalgia: </strong>Experiences that evoke positive memories can strengthen loyalty. For example, a sneaker brand releasing a new product line paying tribute to an iconic athlete would help it connect with nostalgic sports fans. Familiarity and nostalgia create a sense of connection that can strengthen customer relationships.</li> <li><strong>Personalization</strong>: Experiences tailored to customer profiles encourage loyalty. This is because they make customers feel understood and appreciated.</li> <li><strong>Convenience</strong>: Customers are loyal to brands that make it easy to find, purchase, and use their services. Simple and intuitive processes create a frictionless experience that appeals to everyone.</li> <li><strong>Customer service</strong>: Prompt, friendly, and effective customer support is crucial to retaining customers. It’s normal for issues to arise, but how you resolve them can be the difference between a loyal customer and one who decides to leave!</li> <li><strong>Brand values:</strong> Customers connect with brands that reflect their own values. Brands that show commitment to sustainability, ethics, or social causes can foster loyalty through shared principles.</li> </ul> <h2 class="wp-block-heading" id="what-is-the-most-direct-cause-of-customer-loyalty">What Is the Most Direct Cause of Customer Loyalty?</h2> <p>The most direct cause of customer loyalty is a consistently positive experience.</p> <p>By providing reliable services and seamless interactions on a regular basis, you can build trust and loyalty over time. Customers have little to no reason to look elsewhere if you’re checking all the boxes for them.</p> <p>Additionally, businesses that resolve issues in a swift and empathetic way show customers that they care. Responding to customer feedback within 24 to 48 hours boosts retention by 8.5%. Therefore, these actions can encourage loyalty even after a negative experience.</p> <h2 class="wp-block-heading" id="how-do-you-build-customer-loyalty">How Do You Build Customer Loyalty?</h2> <p>Building customer loyalty requires time and consistent effort. Use these tips to lay the groundwork for lasting customer loyalty and retention:</p> <ol class="wp-block-list"> <li><strong>Simplify everything for your customers.</strong></li> <li><strong>Meet customers where they are.</strong></li> <li><strong>Personalize the experience.</strong></li> <li><strong>Keep evolving to meet changing customer needs.</strong></li> <li><strong>Focus on effective communication.</strong></li> <li><strong>Invest in loyalty programs.</strong></li> <li><strong>Build a deep emotional connection.</strong></li> <li><strong>Build a community around your offerings.</strong></li> <li><strong>Express gratitude.</strong></li> </ol> <h3 class="wp-block-heading" id="simplify-everything-for-your-customers">Simplify Everything For Your Customers.</h3> <p>Customers appreciate ease at every touchpoint of their journey. Simple and convenient experiences encourage repeat business because they require very little customer effort.</p> <p>For example, you can include a chatbot on your website to offer instant support to customers. Instead of waiting for a human agent, they can find quick answers to some of their pressing questions. This ease of finding support will prevent frustration and encourage repeat interactions.</p> <h3 class="wp-block-heading" id="meet-customers-where-they-are">Meet Customers Where They Are</h3> <p>Another way to offer convenient experiences is to meet customers where they are. For example, if a portion of your customers are avid Instagram users, it makes sense to have an active presence there. This makes it easier for them to discover your products or reach out to you for support.</p> <p>94% of customers will spend more with businesses that offer their preferred mode of communication to contact customer service. As a result, building an <a href="https://inmoment.com/blog/omnichannel-customer-experience/">omnichannel customer experience</a> will help you satisfy customers and drive revenue.</p> <h3 class="wp-block-heading" id="personalize-the-experience">Personalize the Experience</h3> <p>With a growing demand for personalized services, it’s important to tailor customer experiences to individual profiles. Personalization makes customers feel understood and valued, which can lead to loyalty over time. This is where collecting and analyzing feedback can be a game-changer for you. There is no better way to understand your customers’ needs than by simply asking them! </p> <section id="section-block_73aa4afa7d212237c5b77594824cc950" class="block-section rounded-xl px-4 mb-12 bg-marlin bg-cover bg-center bg-no-repeat default" style=" "> <div class="py-20px"> <div class="container"> <p>A CX platform like InMoment simplifies this process for you. It helps you collect feedback from every possible source so that you don’t miss out on valuable data. With the award-winning InMoment AI, you can then capture analytical insights from the feedback. These insights help you better understand your customers, allowing you to personalize your services.</p> </div> </div> </section> <h3 class="wp-block-heading" id="keep-evolving-to-meet-changing-customer-needs">Keep Evolving to Meet Changing Customer Needs.</h3> <p>You need to change the way you think about customer loyalty. Instead of treating it as the final destination, you should view it as an ongoing journey. Since customers tend to be loyal to a few different brands at one time, there is no room for complacency.</p> <p>Keep up with the times by tracking <a href="https://inmoment.com/blog/customer-sentiment/">customer sentiment</a> toward you and your competitors. See what trends are going viral and where customer preferences are leaning. If you have multiple locations across the world, it’s crucial that you don’t ignore regional trends.</p> <p>You can stay relevant by adopting a customer-centric approach and tweaking offerings where necessary.</p> <h3 class="wp-block-heading" id="focus-on-effective-communication">Focus on Effective Communication</h3> <p>Good communication builds trust and strengthens relationships. Customers who interact with a transparent and honest business are more likely to stay loyal to it.</p> <p>Be clear, concise, and responsive in all interactions. Address customer concerns promptly and provide regular updates when needed. Make clear announcements in case of a major change, like a product update or change in business hours. This will help you prevent misunderstandings and build trust over time.</p> <p>Responding is just half of effective communication. Listening to feedback and acting on it is just as crucial. Consistently engaging with your audience resolves issues and strengthens loyalty by making customers feel heard.</p> <h3 class="wp-block-heading" id="invest-in-loyalty-programs">Invest in Loyalty Programs</h3> <p>Loyalty programs are a powerful tool for retaining customers. Customers who feel valued are more likely to return and spend more. </p> <p>Offer rewards, discounts, or special perks to show appreciation for repeat business. Keep the program simple and easy to use. Exclusive deals or early access to products can also make customers feel special. </p> <p>A well-structured loyalty program encourages long-term engagement. This drives continuous business and helps build stronger relationships.</p> <h3 class="wp-block-heading" id="build-a-deep-emotional-connection">Build A Deep Emotional Connection</h3> <p>Go beyond transactions to connect with customers on a deeper level. Forming an emotional connection is even more important if you want to elevate your marketing efforts. </p> <p>For example, if you want to collaborate with a celebrity to promote your brand, your efforts will be more effective if customers are already emotionally invested. Otherwise, it will be difficult to generate significant interest.</p> <p>Start by establishing trust and transparency. Regularly collect and respond to feedback to show customers you are listening. Follow up with them to create a <a href="https://inmoment.com/blog/customer-feedback-loop/">feedback loop</a> to further show your commitment towards them.</p> <p>With the help of InMoment’s Active Listening, you can generate intelligent questions with ease that capture customer preferences and needs. This information enables you to create personalized experiences that appeal to customer emotions. As a result, you will earn emotional buy-in from customers, turning them into loyal advocates.</p> <h3 class="wp-block-heading" id="build-a-community-around-your-offerings">Build A Community Around Your Offerings.</h3> <p>Create spaces where your customers can connect with each other and your brand. This can happen through social media, forums, or events. Engage regularly by sharing content, hosting discussions, or offering exclusive insights.</p> <p>Encourage customers to share their experiences and ideas. A community fosters a sense of belonging, making customers feel part of something bigger than themselves.</p> <h3 class="wp-block-heading" id="express-gratitude">Express Gratitude</h3> <p>Remember that your business succeeds because of your customers. They have several options to choose from, but they decide to trust you. Show your gratitude to them to reinforce the idea that they are valuable to you.</p> <p>Include thank-you notes after product purchase or delivery. You can take it one step further by sending special messages during the holidays. These actions add a personal touch, which creates stronger customer relationships.</p> <h2 class="wp-block-heading" id="how-do-you-measure-customer-loyalty-analytics">How Do You Measure Customer Loyalty Analytics?</h2> <ol class="wp-block-list"> <li><strong>Net Promoter Score (NPS)</strong></li> <li><strong>Customer churn rate</strong></li> <li><strong>Customer retention rate</strong></li> <li><strong>Social media engagement</strong></li> <li><strong>Customer Loyalty Index (CLI)</strong></li> <li><strong>Customer Satisfaction Score (CSAT)</strong></li> </ol> <p>Loyalty is easy to understand, but how do you quantify it? Some businesses measure loyalty by looking at how many customers they have retained. Other companies monitor social media behavior or churn rate. </p> <p>A combination of these metrics can help provide a complete picture of customer loyalty to identify areas for improvement.</p> <h3 class="wp-block-heading" id="net-promoter-score-nps">Net Promoter Score (NPS)</h3> <p><a href="https://inmoment.com/blog/net-promoter-score/">Net Promoter Score</a> (NPS) measures how likely customers are to recommend your brand to others. A high NPS indicates strong loyalty. Meanwhile, a low score suggests room for improvement in encouraging positive feelings towards your business.</p> <h3 class="wp-block-heading" id="customer-churn-rate">Customer Churn Rate</h3> <p><a href="https://inmoment.com/blog/customer-churn/">Customer churn</a> rate shows the percentage of customers who have stopped doing business with you. A low rate suggests that most of your customers trust your brand enough to interact with it again.</p> <h3 class="wp-block-heading" id="customer-retention-rate">Customer Retention Rate</h3> <p>Customer retention rate highlights the percentage of customers who continue doing business with you over time. This is an important metric to track if you want to gauge long-term loyalty.</p> <h3 class="wp-block-heading" id="social-media-engagement">Social Media Engagement</h3> <p>While it’s not a quantitative measure, your customers’ social media activity can indicate their loyalty towards you. For example, if they engage frequently with your social media profile and leave positive comments, they are likely satisfied with your services. </p> <p>Consider using <a href="https://inmoment.com/blog/social-media-management/">social media management</a> software to track keywords related to your brand. It can also help you identify customers who are advocates for your business.</p> <h3 class="wp-block-heading" id="customer-loyalty-index-cli">Customer Loyalty Index (CLI)</h3> <p>Customer Loyalty Index (CLI) measures the strength of customer loyalty towards your business. It combines metrics like NPS, repurchase rates, and upselling to build a comprehensive loyalty score.</p> <h3 class="wp-block-heading" id="customer-satisfaction-score-csat">Customer Satisfaction Score (CSAT)</h3> <p><a href="https://inmoment.com/blog/csat-customer-satisfaction/">Customer Satisfaction Score (CSAT)</a> measures satisfaction with a product, service, or specific interaction. It typically features questions like “How satisfied are you with [product/service/interaction]?”</p> <p>Satisfied customers are likely to become repeat customers. Therefore, CSAT is a useful metric for measuring overall customer loyalty.</p> <h2 class="wp-block-heading" id="what-should-you-look-for-in-customer-loyalty-software">What Should You Look For In Customer Loyalty Software?</h2> <p>Customer loyalty software helps simplify the process of tracking key metrics and making improvements where necessary. Here are the key features to look for when choosing the right platform:</p> <h3 class="wp-block-heading"><strong>1. Omnichannel Communication</strong></h3> <p>The ability to meet customers where they are is crucial to driving loyalty. It’s a significant part of creating smooth and convenient experiences. From Instagram DMs to emails, customers expect several options to communicate and seek support. The right software should allow you to gather customer data from every possible source in one place.</p> <section id="section-block_73aa4afa7d212237c5b77594824cc950" class="block-section rounded-xl px-4 mb-12 bg-marlin bg-cover bg-center bg-no-repeat default" style=" "> <div class="py-20px"> <div class="container"> <p>The InMoment XI platform can help you provide an <a href="https://inmoment.com/blog/omnichannel-customer-experience/">omnichannel customer experience</a> to foster loyalty. Its purpose-built tools enable you to collect and connect high-quality data from multiple platforms into a unified interface. As a result, you don’t miss out on valuable customer insights.</p> </div> </div> </section> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="901" height="901" loading="lazy" src="https://inmoment.com/wp-content/uploads/2024/10/Omnichannel-Communication.png" alt="Customer signals from different channels being summarized to provide an omnichannel customer experience." class="wp-image-85782" srcset="https://inmoment.com/wp-content/uploads/2024/10/Omnichannel-Communication.png 901w, https://inmoment.com/wp-content/uploads/2024/10/Omnichannel-Communication-300x300.png 300w, https://inmoment.com/wp-content/uploads/2024/10/Omnichannel-Communication-150x150.png 150w, https://inmoment.com/wp-content/uploads/2024/10/Omnichannel-Communication-768x768.png 768w" sizes="(max-width: 901px) 100vw, 901px" /></figure></div> <h3 class="wp-block-heading"><strong>2. Analytics and Reporting</strong></h3> <p>The software you choose should let you track and analyze key metrics like NPS, churn rate, and engagement levels. This will help you make data-driven decisions to improve the customer experience across all touchpoints.</p> <section id="section-block_73aa4afa7d212237c5b77594824cc950" class="block-section rounded-xl px-4 mb-12 bg-marlin bg-cover bg-center bg-no-repeat default" style=" "> <div class="py-20px"> <div class="container"> <p>InMoment simplifies this process <span style="margin: 0px; padding: 0px;">by letting you create a custom <a href="https://inmoment.com/blog/customer-experience-dashboard/" target="_blank" rel="noopener">customer experience dashboard</a> featuring your brand’s most impactful metrics</span>. You can also create and share actionable reports that provide a clear picture of your customer loyalty efforts.</p> </div> </div> </section> <div class="wp-block-image"> <figure class="aligncenter size-full"><img decoding="async" width="600" height="601" loading="lazy" src="https://inmoment.com/wp-content/uploads/2024/10/Create-CX-Reports.png" alt="Custom built CX dashboards and reports in InMoment's XI Platform. " class="wp-image-85788" srcset="https://inmoment.com/wp-content/uploads/2024/10/Create-CX-Reports.png 600w, https://inmoment.com/wp-content/uploads/2024/10/Create-CX-Reports-300x300.png 300w, https://inmoment.com/wp-content/uploads/2024/10/Create-CX-Reports-150x150.png 150w" sizes="(max-width: 600px) 100vw, 600px" /></figure></div> <h3 class="wp-block-heading"><strong>3. Social Media Management</strong></h3> <p>Social media is a key part of customer engagement. As a result, it’s important to monitor social media activity and leverage it for brand reputation. A good CX software should take care of this by helping you create content and track customer sentiment on various platforms.</p> <p>InMoment’s social media management software helps you tap into the power of social media. From content curation and scheduling to social listening features, the platform makes it possible to create targeted content and drive engagement.</p> <h3 class="wp-block-heading"><strong>4. Custom Integrations</strong></h3> <p>The right customer loyalty software should also integrate with your existing CRM, POS, and other key systems. Custom integrations enable you to build a unified customer view so that you don’t miss out on anything essential.</p> <section id="section-block_73aa4afa7d212237c5b77594824cc950" class="block-section rounded-xl px-4 mb-12 bg-marlin bg-cover bg-center bg-no-repeat default" style=" "> <div class="py-20px"> <div class="container"> <p>With InMoment’s <a href="https://inmoment.com/cx-integrations/">CX integrations</a>, you can easily connect all your current systems to your CX platform. As a result, you get to make the most of the customer data available to you.</p> </div> </div> </section> <figure class="wp-block-image size-large"><img decoding="async" width="1024" height="277" loading="lazy" src="https://inmoment.com/wp-content/uploads/2024/02/Omnichannel-CX-1024x277.png" alt="Data sources from different integrations being combined to provide a better customer experience. " class="wp-image-84797" srcset="https://inmoment.com/wp-content/uploads/2024/02/Omnichannel-CX-1024x277.png 1024w, https://inmoment.com/wp-content/uploads/2024/02/Omnichannel-CX-300x81.png 300w, https://inmoment.com/wp-content/uploads/2024/02/Omnichannel-CX-768x208.png 768w, https://inmoment.com/wp-content/uploads/2024/02/Omnichannel-CX.png 1269w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure> <h3 class="wp-block-heading"><strong>5. Automation Tools</strong></h3> <p>Automated workflows are key for closing feedback loops without wasting time. For example, it’s helpful to have automated responses and alerts that enable quick customer service. </p> <section id="section-block_73aa4afa7d212237c5b77594824cc950" class="block-section rounded-xl px-4 mb-12 bg-marlin bg-cover bg-center bg-no-repeat default" style=" "> <div class="py-20px"> <div class="container"> <p>InMoment offers automated alerts based on customer behavior so that you can act quickly and recover a customer before it’s too late. If a customer has a complaint, you are notified of it right away so that you can respond and resolve it in time. Similarly, you can use its automated tools to send personalized offers or reward notifications to customers.</p> </div> </div> </section> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="1024" loading="lazy" src="https://inmoment.com/wp-content/uploads/2024/10/AI-CX-Automation-1024x1024.png" alt="AI CX automation in InMoment's XI Platform. " class="wp-image-85794" srcset="https://inmoment.com/wp-content/uploads/2024/10/AI-CX-Automation-1024x1024.png 1024w, https://inmoment.com/wp-content/uploads/2024/10/AI-CX-Automation-300x300.png 300w, https://inmoment.com/wp-content/uploads/2024/10/AI-CX-Automation-150x150.png 150w, https://inmoment.com/wp-content/uploads/2024/10/AI-CX-Automation-768x769.png 768w, https://inmoment.com/wp-content/uploads/2024/10/AI-CX-Automation-1079x1080.png 1079w, https://inmoment.com/wp-content/uploads/2024/10/AI-CX-Automation.png 1200w" sizes="(max-width: 1024px) 100vw, 1024px" /></figure></div> <h2 class="wp-block-heading" id="inspiring-customer-loyalty-quotes-to-get-buy-in">Inspiring Customer Loyalty Quotes to Get Buy-In</h2> <p>Customer loyalty efforts are successful when every member of your team believes in their value. The following quotes can help you motivate your teams to focus on loyalty-driven strategies:</p> <ul class="wp-block-list"> <li>“<em>Satisfaction is a rating. Loyalty is a brand.</em>” – Shep Hyken</li> </ul> <ul class="wp-block-list"> <li>“<em>The goal as a company is to have customer service that is not just the best, but legendary.</em>” – Sam Walton</li> </ul> <ul class="wp-block-list"> <li>“<em>There is a big difference between a satisfied customer and a loyal customer. Never settle for ‘satisfied’.</em>” – Shep Hyken</li> </ul> <ul class="wp-block-list"> <li>“<em>The purpose of a business is to create a customer who creates customers.</em>” – Shiv Singh</li> </ul> <ul class="wp-block-list"> <li><em>“Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.</em>” – Chip Bell</li> </ul> <h2 class="wp-block-heading" id="increase-customer-loyalty-with-inmoment">Increase Customer Loyalty with InMoment</h2> <p>Loyal customers bring more revenue by repeating business with you and recommending you to others. Therefore, converting a satisfied customer into a loyal one can make a world of difference for your brand.</p> <p>With InMoment’s customer loyalty platform, you can leverage feedback collection, sentiment analysis, and actionable insights to deliver memorable experiences. Schedule a personalized <a href="https://inmoment.com/demo/">demo</a> today to see how you can keep customers coming back!</p> <div class="author-section mt-100px"> <section class="author-block"> <div class=""> <div class="flex flex-col md:flex-row gap-9"> <figure class="rounded-full w-110px h-110px overflow-hidden shadow-md flex-shrink-0"> <img width="1000" height="1000" src="https://inmoment.com/wp-content/uploads/2023/11/generic-avatar-blog_1000x1000.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="generic user avatar image" decoding="async" srcset="https://inmoment.com/wp-content/uploads/2023/11/generic-avatar-blog_1000x1000.png 1000w, https://inmoment.com/wp-content/uploads/2023/11/generic-avatar-blog_1000x1000-300x300.png 300w, https://inmoment.com/wp-content/uploads/2023/11/generic-avatar-blog_1000x1000-150x150.png 150w, https://inmoment.com/wp-content/uploads/2023/11/generic-avatar-blog_1000x1000-768x768.png 768w" sizes="(max-width: 1000px) 100vw, 1000px" loading="lazy" /> </figure> <div class="authors-content text-orca"> <p class="text-[15px] font-semibold leading-[23px] mb-2 uppercase"> Mike Henry </p> <p class="text-hammerhead text-[13px] leading-[19px] font-medium mb-3 "> CX Writer</p> <div class="text-[13px] leading-[21px]">  <p>Mike is a passionate professional dedicated to uncovering and reporting on the latest trends and best practices in the Customer Experience (CX) and Reputation Management industries. With a keen eye for innovation and a commitment to excellence, Mike strives to deliver insightful content that empowers CX practitioners to enhance their businesses. His work is driven by a genuine interest in exploring the dynamic landscape of CX and reputation management and providing valuable insights to help businesses thrive in the ever-evolving market.</p>  </div> </div> </div>  </div>  </section> </div> <footer class="entry-footer "> <div class="social-share"> <ul class="social-icons menu menu-horizontal"> <li class="social-icon"> <a href="https://www.linkedin.com/shareArticle?title=Customer%20Loyalty%3A%20Experiences%20that%20Increase%20Retention&url=https%3A%2F%2Finmoment.com%2Fblog%2Fcustomer-loyalty%2F" onclick="window.open(this.href, 'targetWindow', 'toolbar=no, location=no, status=no, menubar=no, scrollbars=yes, resizable=yes, top=150, left=0, width=475, height=505' ); return false;"> <svg class="icon linkedin-square" aria-labelledby="title-linkedin-79425 desc-linkedin-79425" role="img"> <title id="title-linkedin-79425"> LinkedIn </title> <desc id="desc-linkedin-79425"> Share on LinkedIn </desc> <use 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duration-200 custom-anchor w-full" href="#what-kind-of-experiences-are-customers-loyal-to" data-target="what-kind-of-experiences-are-customers-loyal-to">What Kind of Experiences Are Customers Loyal To?</a><a class="text-[13px] leading-[19px] mb-4 scrollto inline-block no-hover text-orca visited:text-orca hover:text-orca/60 transition-colors duration-200 custom-anchor w-full" href="#what-is-the-most-direct-cause-of-customer-loyalty" data-target="what-is-the-most-direct-cause-of-customer-loyalty">What Is the Most Direct Cause of Customer Loyalty?</a><a class="text-[13px] leading-[19px] mb-4 scrollto inline-block no-hover text-orca visited:text-orca hover:text-orca/60 transition-colors duration-200 custom-anchor w-full" href="#how-do-you-build-customer-loyalty" data-target="how-do-you-build-customer-loyalty">How Do You Build Customer Loyalty?</a><a class="text-[13px] leading-[19px] mb-4 scrollto inline-block no-hover text-orca visited:text-orca hover:text-orca/60 transition-colors duration-200 custom-anchor w-full" href="#how-do-you-measure-customer-loyalty-analytics" data-target="how-do-you-measure-customer-loyalty-analytics">How Do You Measure Customer Loyalty Analytics?</a><a class="text-[13px] leading-[19px] mb-4 scrollto inline-block no-hover text-orca visited:text-orca hover:text-orca/60 transition-colors duration-200 custom-anchor w-full" href="#what-should-you-look-for-in-customer-loyalty-software" data-target="what-should-you-look-for-in-customer-loyalty-software">What Should You Look For In Customer Loyalty Software?</a><a class="text-[13px] leading-[19px] mb-4 scrollto inline-block no-hover text-orca visited:text-orca hover:text-orca/60 transition-colors duration-200 custom-anchor w-full" href="#inspiring-customer-loyalty-quotes-to-get-buy-in" data-target="inspiring-customer-loyalty-quotes-to-get-buy-in">Inspiring Customer Loyalty Quotes to Get Buy-In</a><a class="text-[13px] leading-[19px] mb-4 scrollto inline-block no-hover text-orca visited:text-orca hover:text-orca/60 transition-colors duration-200 custom-anchor w-full" href="#increase-customer-loyalty-with-inmoment" data-target="increase-customer-loyalty-with-inmoment">Increase Customer Loyalty with InMoment</a></div> </b> </div> <div class="row-start-5 col-start-1 col-span-12 mb-4 md:col-start-1 md:col-span-3 md:row-start-auto relative md:h-[40%]"> <div class="blog-post-block-area blog-post-left-1"> <section id="conditional-block_0fc61edea00ce4c3fc9af8fdc3ccea7b" class="block-conditional "> <div class="card-wrapper "> <a class="video-card-link group optional-hero-cta-video-link rounded-md border-marlin border border-solid block" href="#" target=""> <div class="promo-card-image relative rounded bg-hammerhead/10""> <img decoding="async" class="absolute inset-0 w-full h-full object-cover rounded" loading="lazy" src="https://inmoment.com/wp-content/uploads/2024/05/improve-image-07-300x300.png" /> </div> <div class="p-5"> <h3 class="heading text-base font-medium leading-[19px] text-orca group-hover:text-tsunami transition-colors" id="watch-the-video-get-more-out-of-your-cx-program"> Watch the Video – Get More Out of Your CX Program </h3> <p class="paragraph text-stingray text-[12px]"> Watch this demo video to see how InMoment’s award-winning AI tech does the heavy lifting on analysis so you can spend more time lifting CX results. </p> </div> </a> </div> <span class="hs-gated-content-reveal-overlay hero-cta "></span> <div class="hs-form-sticky-wrap hero-cta-popup-video hidden "> <a href="" class="cta-popup-video-x-link hero-cta "> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_75_3)"> <path d="M1.53847 1.53846L18.4615 18.4615M1.53847 18.4615L18.4615 1.53846" stroke="white" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" /> </g> <defs> <clipPath id="clip0_75_3"> <rect width="20" height="20" fill="white" /> </clipPath> </defs> </svg> </a> <div 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</div> <h3 class="hs-form-title hero-cta " id="get-more-out-of-your-cx-program">Get More Out of Your CX Program</h3> <div class="skeleton-loader" id="loading-indicator-hubspot-form-674adc72a88e6"> <div class="skeleton-field formpulse delay-1"> <div class="skeleton-label"></div> <div class="skeleton-input"></div> </div> <div class="skeleton-field formpulse delay-2"> <div class="skeleton-label"></div> <div class="skeleton-input"></div> </div> <div class="skeleton-field formpulse delay-3"> <div class="skeleton-label"></div> <div class="skeleton-input"></div> </div> </div> <script> hsformEmbedJs.addEventListener('load', function(event_674adc72a88e6) { var gatedContentType = 'heroCTAPopupVideo'; var timeoutTime = 0; // Set up functions function onFormReadyFunction($form) { // Gated content known user check if (gatedContentType === 'contentReveal') { if (localStorage.getItem('hasSubmittedForm') !== 'true') { timeoutTime = parseInt(timeoutTime * 1000); setTimeout(() => { document.body.classList.add('gated-lock-screen'); document.documentElement.classList.add('gated-lock-screen'); }, timeoutTime); } } // Init ZI FC $form.attr('data-zifc', 'true'); if (!$form[0].closest('.block-hubspot-form').classList.contains('hs-form-zifc-hide')) document.getElementById('loading-indicator-hubspot-form-674adc72a88e6').style.display = 'none'; setTimeout(() => { document.getElementById('loading-indicator-hubspot-form-674adc72a88e6').style.display = 'none'; }, 5000); // Init onEmailChange fn if ZIFC enabled onEmailChange($form); // inject custom field values into Hubspot hidden input names var formIDLastAssetData = formIDLastAssetData || []; formIDLastAssetData.push({ id: 'hubspot-form-674adc72a88e6', last_asset: 'Customer Experience - Demo Video sidebar-left-2' }); var input = $form[0].querySelector('input[name="last_asset"]'); //lastAssetInputs.forEach(input => { if(input.closest('.block-hubspot-form')) { var formId = input.closest('.block-hubspot-form').id; var 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'change'].forEach(eventType => { emailInput.addEventListener(eventType, handleInputChange.bind(null, $form, emailInput)); }); emailInput.hasListenersAttached = true; } } function handleInputChange($form, emailInput) { //console.log('Email input event triggered:', emailInput.value); if ($form.attr('data-zifc') === 'true' && typeof window._zi_fc !== 'undefined') { handleZoomInfoMatch($form, emailInput); } } function handleZoomInfoMatch($form, emailInput) { validateEmailWithDelay(emailInput); } function validateEmailWithDelay(emailInput) { var form = emailInput.closest('form'); var submitButton = form.querySelector('input[type="submit"]'); function disableSubmit() { //console.log('Disable Submit'); submitButton.classList.add('disabled'); submitButton.disabled = true; } function enableSubmit() { //console.log('Enable Submit'); submitButton.classList.remove('disabled'); submitButton.disabled = false; } setTimeout(() => { const neverBounceStatus = 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data-url="https://player.vimeo.com/video/936343247?dnt=1&app_id=122963&autohide=1&controls=1&hd=1&pause=0&videoFoam=true&formId=hubspot-form-674adc72a88e6">Play Video</button> </div> </div> </div> </section> </div> </div> <div class="row-start-8 col-start-1 col-span-12 mb-4 md:col-start-1 md:col-span-3 md:row-start-auto relative md:h-[40%]"> <div class="blog-post-block-area blog-post-left-2"> <section id="conditional-block_c12edc66764b241effb4d4df92aca15e" class="block-conditional "> <div class="card-wrapper "> <a class="video-card-link group optional-hero-cta-video-link rounded-md border-marlin border border-solid block" href="#" target=""> <div class="promo-card-image relative rounded bg-hammerhead/10""> <img decoding="async" class="absolute inset-0 w-full h-full object-cover rounded" loading="lazy" src="https://inmoment.com/wp-content/uploads/2024/06/CX-Trends-and-Challenges-231x300.png" /> </div> <div class="p-5"> <h3 class="heading text-base font-medium leading-[19px] text-orca group-hover:text-tsunami transition-colors" id="unlock-expert-guidance-on-todays-cx-challenges-opportunities"> Unlock Expert Guidance on Today’s CX Challenges & Opportunities </h3> <p class="paragraph text-stingray text-[12px]"> From proving ROI and navigating budget constraints to adopting AI and creating seamless omnichannel experiences, these challenges are shaping the future of customer experience. In this report, discover actionable insights and recommendations from our CX experts to help you overcome these obstacles and drive growth. </p> </div> </a> </div> <span class="hs-gated-content-reveal-overlay hero-cta "></span> <div class="hs-form-sticky-wrap hero-cta-popup-video hidden "> <a href="" class="cta-popup-video-x-link hero-cta "> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_75_3)"> <path d="M1.53847 1.53846L18.4615 18.4615M1.53847 18.4615L18.4615 1.53846" stroke="white" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" /> </g> <defs> <clipPath id="clip0_75_3"> <rect width="20" height="20" fill="white" /> </clipPath> </defs> </svg> </a> <div id="hubspot-form-674adc736b45d" class="block-hubspot-form hs-form-outer hs-form-zifc-hide popup-pdf" data-chili="" data-form-id="eeb21f07-484d-4ffd-8806-75f849ba732e" >  <div class=" modal fade modal-video video-content-0hubspot-form-674adc736b45d" id="video-modal-0 hubspot-form-674adc736b45d" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-body"> <button type="button" class="close" data-dismiss="modal" data-target=".video-content-0hubspot-form-674adc736b45d" aria-label="Close video"></button> <div class="embed-responsive embed-container"> </div> </div> </div> </div> </div> <div class="md:grid grid-cols-2 gap-x-8 items-center md:py-12"> <div class="form-image col-start-1 col-span-1 flex"> <img decoding="async" class="form-img rounded-lg mb-4 mx-auto self-center max-w-full" loading="lazy" src="https://inmoment.com/wp-content/uploads/2024/06/CX-Trends-and-Challenges-788x1024.png" alt="Cover of CX Trends and Challenges Report" width="810" height="1052"> </div> <div class="col-start-2 col-span-1"> <h3 class="hs-form-title hero-cta col-start-2 col-span-1" id="unlock-expert-guidance-on-todays-cx-challenges-opportunities">Unlock Expert Guidance on Today’s CX Challenges & Opportunities</h3> <div class="more-content"> <p><span>Whether you’re struggling with limited resources, data fragmentation, or evolving customer expectations, this guide offers the expert advice you need to elevate your CX strategy. 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class="contents md:block md:col-start-10 md:col-span-3 blog-post-grid"> <div class="col-start-1 col-span-12 mb-4 md:col-start-10 md:col-span-3 hidden md:block"> <div class=""> <div class="entry-meta"> <div class="meta-item no-bot"> <span class="icon calendar-day"> <svg width="16" height="17" viewBox="0 0 16 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M4.25 8.875C4.25 8.35938 4.64844 7.9375 5.1875 7.9375H7.0625C7.57812 7.9375 8 8.35938 8 8.875V10.75C8 11.2891 7.57812 11.6875 7.0625 11.6875H5.1875C4.64844 11.6875 4.25 11.2891 4.25 10.75V8.875ZM5 8.875V10.75C5 10.8672 5.07031 10.9375 5.1875 10.9375H7.0625C7.15625 10.9375 7.25 10.8672 7.25 10.75V8.875C7.25 8.78125 7.15625 8.6875 7.0625 8.6875H5.1875C5.07031 8.6875 5 8.78125 5 8.875ZM5.75 4.1875H10.25V3.0625C10.25 2.875 10.4141 2.6875 10.625 2.6875C10.8125 2.6875 11 2.875 11 3.0625V4.1875H11.75C12.5703 4.1875 13.25 4.86719 13.25 5.6875V13.1875C13.25 14.0312 12.5703 14.6875 11.75 14.6875H4.25C3.40625 14.6875 2.75 14.0312 2.75 13.1875V5.6875C2.75 4.86719 3.40625 4.1875 4.25 4.1875H5V3.0625C5 2.875 5.16406 2.6875 5.375 2.6875C5.5625 2.6875 5.75 2.875 5.75 3.0625V4.1875ZM3.5 13.1875C3.5 13.6094 3.82812 13.9375 4.25 13.9375H11.75C12.1484 13.9375 12.5 13.6094 12.5 13.1875V7.1875H3.5V13.1875ZM3.5 5.6875V6.4375H12.5V5.6875C12.5 5.28906 12.1484 4.9375 11.75 4.9375H4.25C3.82812 4.9375 3.5 5.28906 3.5 5.6875Z" fill="#001D30" /> </svg> </span> <div class="content"> <span class="label">Updated</span> <span class="value">October 29, 2024</span> </div> </div> <div class="meta-item"> <span class="icon calendar-day"></span> <div class="content"> <span class="label">Published</span> <span class="value">October 29, 2024</span> </div> </div> <div class="meta-item"> <span class="icon pencil"><svg width="16" height="17" viewBox="0 0 16 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M10.7422 3.08594C11.2578 2.59375 12.0781 2.59375 12.5938 3.08594L13.6016 4.09375C14.0938 4.60938 14.0938 5.42969 13.6016 5.94531L6.26562 13.2812C5.98438 13.5391 5.65625 13.75 5.30469 13.8438L2.46875 14.6875C2.32812 14.7109 2.1875 14.6875 2.09375 14.5938C2 14.5 1.95312 14.3594 2 14.2188L2.84375 11.3828C2.9375 11.0312 3.14844 10.7031 3.40625 10.4219L10.7422 3.08594ZM12.0547 3.625C11.8438 3.41406 11.4922 3.41406 11.2578 3.625L9.99219 4.91406L11.7734 6.69531L13.0625 5.42969C13.2734 5.19531 13.2734 4.84375 13.0625 4.63281L12.0547 3.625ZM4.55469 12.1328L6.05469 12.4375L11.2344 7.23438L9.45312 5.42969L4.25 10.6328L4.55469 12.1328ZM3.64062 11.3828C3.61719 11.4531 3.57031 11.5234 3.54688 11.5938L2.91406 13.7734L5.09375 13.1406C5.16406 13.1172 5.23438 13.0703 5.30469 13.0469L4.15625 12.8125C4.01562 12.7891 3.89844 12.6719 3.875 12.5312L3.64062 11.3828Z" fill="#001D30" /> </svg></span> <div class="content"> <span class="label">Written by</span> <span class="value">Mike Henry</span> </div> </div> <div class="meta-item"> <span class="icon book-open"><svg width="16" height="17" viewBox="0 0 16 17" fill="none" xmlns="http://www.w3.org/2000/svg"> <path d="M13.9062 4.02344C14.3984 4.21094 14.75 4.67969 14.75 5.19531V12.2969C14.75 12.6484 14.5859 12.9531 14.2812 13.1641C14 13.3516 13.6484 13.4219 13.3203 13.3281C10.6016 12.4844 8.53906 13.6797 8.30469 13.8438C8.21094 13.8906 8.11719 13.9375 7.97656 13.9375C7.83594 13.9375 7.74219 13.8906 7.64844 13.8438C7.53125 13.7734 5.42188 12.4609 2.63281 13.3281C2.30469 13.4219 1.95312 13.3516 1.67188 13.1641C1.39062 12.9531 1.25 12.6484 1.25 12.2969V5.19531C1.25 4.67969 1.57812 4.21094 2.07031 4.02344C3.125 3.64844 4.15625 3.4375 5.09375 3.4375C6.47656 3.46094 7.48438 3.85938 8 4.09375C8.49219 3.85938 9.47656 3.46094 10.8828 3.46094C11.7969 3.46094 12.8281 3.64844 13.9062 4.02344ZM7.625 12.9766V4.75C7.20312 4.5625 6.3125 4.21094 5.09375 4.1875C4.22656 4.1875 3.28906 4.375 2.30469 4.72656C2.11719 4.79688 2 4.98438 2 5.19531V12.2969C2 12.3906 2.04688 12.4844 2.11719 12.5547C2.21094 12.625 2.30469 12.625 2.42188 12.6016C3.19531 12.3672 3.89844 12.2734 4.55469 12.2734C5.9375 12.2734 7.03906 12.6953 7.625 12.9766ZM14 12.2969V5.19531C14 4.98438 13.8594 4.79688 13.6719 4.72656C12.6641 4.375 11.7031 4.1875 10.8828 4.1875C9.66406 4.21094 8.77344 4.5625 8.375 4.75V12.9766C9.24219 12.5547 11.1875 11.875 13.5547 12.6016C13.6719 12.625 13.7656 12.625 13.8594 12.5547C13.9297 12.4844 14 12.3906 14 12.2969Z" fill="#001D30" /> </svg></span> <div class="content"> <span class="label">Reading time</span> <span class="value">14 minutes</span> </div> </div> </div> </div> </div> <div class="row-start-13 col-start-1 col-span-12 mb-4 md:col-start-1 md:col-span-3 md:row-start-auto relative md:h-[40%]"> <div class="blog-post-block-area blog-post-right-1"> <section id="conditional-block_58c3a438d2549fa9d93e33c1bb56efb7" class="block-conditional "> <div class="card-wrapper "> <a class="video-card-link group optional-hero-cta-video-link rounded-md border-marlin border border-solid block" href="#" target=""> <div class="promo-card-image relative rounded bg-hammerhead/10""> <img decoding="async" class="absolute inset-0 w-full h-full object-cover rounded" loading="lazy" src="https://inmoment.com/wp-content/uploads/2023/04/Nav_Promo_Image_-_2025trends-220x300.png" /> </div> <div class="p-5"> <h3 class="heading text-base font-medium leading-[19px] text-orca group-hover:text-tsunami transition-colors" id="2025-consumer-trends-report"> 2025 Consumer Trends Report </h3> <p class="paragraph text-stingray text-[12px]"> The One Report You Don't Want to MIss: The way customers interact with brands is evolving faster than ever. Our free 2025 Consumer Trends Report highlights the key shifts transforming customer experience (CX) and what your business needs to stay competitive. </p> </div> </a> </div> <span class="hs-gated-content-reveal-overlay hero-cta "></span> <div class="hs-form-sticky-wrap hero-cta-popup-video hidden "> <a href="" class="cta-popup-video-x-link hero-cta "> <svg width="20" height="20" viewBox="0 0 20 20" fill="none" xmlns="http://www.w3.org/2000/svg"> <g clip-path="url(#clip0_75_3)"> <path d="M1.53847 1.53846L18.4615 18.4615M1.53847 18.4615L18.4615 1.53846" stroke="white" stroke-width="3" stroke-linecap="round" stroke-linejoin="round" /> </g> <defs> <clipPath id="clip0_75_3"> <rect width="20" height="20" fill="white" /> </clipPath> </defs> </svg> </a> <div id="hubspot-form-674adc7373d6d" class="block-hubspot-form hs-form-outer hs-form-zifc-hide popup-pdf" data-chili="" data-form-id="eeb21f07-484d-4ffd-8806-75f849ba732e" >  <div class=" modal fade modal-video video-content-0hubspot-form-674adc7373d6d" id="video-modal-0 hubspot-form-674adc7373d6d" tabindex="-1" role="dialog" aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-body"> <button type="button" class="close" data-dismiss="modal" data-target=".video-content-0hubspot-form-674adc7373d6d" aria-label="Close video"></button> <div class="embed-responsive embed-container"> </div> </div> </div> </div> </div> <div class="md:grid grid-cols-2 gap-x-8 items-center md:py-12"> <div class="form-image col-start-1 col-span-1 flex"> <img decoding="async" class="form-img rounded-lg mb-4 mx-auto self-center max-w-full" loading="lazy" src="https://inmoment.com/wp-content/uploads/2023/04/Nav_Promo_Image_-_2025trends.png" alt="2025 Consumer Trends Report" width="448" height="612"> </div> <div class="col-start-2 col-span-1"> <h3 class="hs-form-title hero-cta col-start-2 col-span-1" id="2025-consumer-trends-report">2025 Consumer Trends Report</h3> <div class="more-content"> <p><span>Get a first look at the trends that matter most and how they can impact your customer relationships, drive growth, and strengthen your overall strategy.</span></p> </div> <div class="skeleton-loader" id="loading-indicator-hubspot-form-674adc7373d6d"> <div class="skeleton-field formpulse delay-1"> <div class="skeleton-label"></div> <div class="skeleton-input"></div> </div> <div class="skeleton-field formpulse delay-2"> <div class="skeleton-label"></div> <div class="skeleton-input"></div> </div> <div class="skeleton-field formpulse delay-3"> <div class="skeleton-label"></div> <div class="skeleton-input"></div> </div> </div> <script> hsformEmbedJs.addEventListener('load', function(event_674adc7373d6d) { var gatedContentType = 'popupPdf'; 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aria-hidden="true"> <div class="modal-dialog" role="document"> <div class="modal-content"> <div class="modal-body"> <button type="button" class="close" data-dismiss="modal" data-target=".video-content-4050596529hubspot-form-674adc7384fe5" aria-label="Close video"></button> <div class="embed-responsive embed-container"> <iframe loading="lazy" title="Integrated CX" src="https://player.vimeo.com/video/941694777?dnt=1&app_id=122963&autohide=1&controls=1&hd=1&pause=0&videoFoam=true&formId=hubspot-form-674adc7384fe5" width="640" height="360" frameborder="0" allow="autoplay; fullscreen; picture-in-picture; clipboard-write"></iframe> </div> </div> </div> </div> </div> <h3 class="hs-form-title footer-cta " id="watch-a-video">Watch a Video</h3> <div class="skeleton-loader" id="loading-indicator-hubspot-form-674adc7384fe5"> <div class="skeleton-field formpulse delay-1"> <div class="skeleton-label"></div> <div class="skeleton-input"></div> </div> <div class="skeleton-field formpulse delay-2"> <div class="skeleton-label"></div> <div class="skeleton-input"></div> </div> <div class="skeleton-field formpulse delay-3"> <div class="skeleton-label"></div> <div class="skeleton-input"></div> </div> </div> <script> hsformEmbedJs.addEventListener('load', function(event_674adc7384fe5) { var gatedContentType = 'footerCTAPopupVideo'; var timeoutTime = 0; // Set up functions function onFormReadyFunction($form) { // Gated content known user check if (gatedContentType === 'contentReveal') { if (localStorage.getItem('hasSubmittedForm') !== 'true') { timeoutTime = parseInt(timeoutTime * 1000); setTimeout(() => { document.body.classList.add('gated-lock-screen'); document.documentElement.classList.add('gated-lock-screen'); }, timeoutTime); } } // Init ZI FC $form.attr('data-zifc', 'true'); if (!$form[0].closest('.block-hubspot-form').classList.contains('hs-form-zifc-hide')) document.getElementById('loading-indicator-hubspot-form-674adc7384fe5').style.display = 'none'; setTimeout(() => { document.getElementById('loading-indicator-hubspot-form-674adc7384fe5').style.display = 'none'; }, 5000); // Init onEmailChange fn if ZIFC enabled onEmailChange($form); // inject custom field values into Hubspot hidden input names var formIDLastAssetData = formIDLastAssetData || []; formIDLastAssetData.push({ id: 'hubspot-form-674adc7384fe5', last_asset: 'Integrated CX - Demo Video footer-form' }); var input = $form[0].querySelector('input[name="last_asset"]'); //lastAssetInputs.forEach(input => { if(input.closest('.block-hubspot-form')) { var formId = input.closest('.block-hubspot-form').id; var formData = formIDLastAssetData.find(item => item.id === formId); if (formData) { input.value = formData.last_asset; input.dispatchEvent(new Event('input', { bubbles: true })); console.log(formData.last_asset); } } //}); // if (document.querySelector('input[name="last_asset"]')) { // document.querySelector('input[name="last_asset"]').value = '<//?php echo $last_asset; ?>'; // document.querySelector('input[name="last_asset"]').dispatchEvent(new Event('input', { // bubbles: true // })); // } } // After button clicked, but before data is sent function onBeforeFormSubmitFunction($form) { const submitButton = $form.find('input[type="submit"]').get(0); if (submitButton) { submitButton.classList.add('submit-loading'); submitButton.value = "Loading..."; submitButton.disabled = true; } } // Next few functions fire only if ZI enabled function onEmailChange($form) { const emailInput = document.querySelector('input[name="email"]'); if (emailInput && !emailInput.hasListenersAttached) { ['input', 'change'].forEach(eventType => { emailInput.addEventListener(eventType, handleInputChange.bind(null, $form, emailInput)); }); emailInput.hasListenersAttached = true; } } function handleInputChange($form, emailInput) { //console.log('Email input event triggered:', emailInput.value); if ($form.attr('data-zifc') === 'true' && typeof window._zi_fc !== 'undefined') { handleZoomInfoMatch($form, emailInput); } } function handleZoomInfoMatch($form, emailInput) { validateEmailWithDelay(emailInput); } function validateEmailWithDelay(emailInput) { var form = emailInput.closest('form'); var submitButton = form.querySelector('input[type="submit"]'); function disableSubmit() { //console.log('Disable Submit'); submitButton.classList.add('disabled'); submitButton.disabled = true; } function enableSubmit() { //console.log('Enable Submit'); submitButton.classList.remove('disabled'); submitButton.disabled = false; } setTimeout(() => { const neverBounceStatus = emailInput.getAttribute('data-zi-neverbounce-status'); //console.log(neverBounceStatus); if (neverBounceStatus === 'valid') { //console.log('The email input has data-zi-neverbounce set to valid.'); // Handle valid email status if needed } else if (neverBounceStatus === 'invalid') { disableSubmit(); } else if (neverBounceStatus === 'disposable') { disableSubmit(); } else { enableSubmit(); } }, 500); } window.addEventListener('message', function(event) { if (event.data.type === 'hsFormCallback' && event.data.eventName === 'onFormReady') { onEmailChange( /* Pass your form here if needed */ ); } }); function onFormSubmitFunction($form) { //console.log('onFormSubmit function'); // if ($form.attr('id') === 'hsForm_4c66e1ed-b848-4c6d-8425-43ed60082d8e') { // //console.log("4c66e1ed-b848-4c6d-8425-43ed60082d8e form submit function"); // } } function onFormSuccessFunction($form, data) { if (gatedContentType === 'contentReveal') { if (localStorage.getItem('hasSubmittedForm') !== 'true') { revealGatedContent(); } } else if (gatedContentType === 'popupVideo' || gatedContentType === 'heroCTAPopupVideo') { revealPopupVideo($form); } else if (gatedContentType === 'popupPdf') { revealPopupPdf($form); } else if (gatedContentType === 'footerCTAPopupVideo') { revealFooterPopupVideo() } // GTM add event trigger here window.dataLayer = window.dataLayer || [] window.dataLayer.push({ 'event': 'form_submit', 'lastAsset': 'Integrated CX - Demo Video footer-form', 'formSubmittedPage': window.location.href, 'salesforceCampaignID': 'Footer CTA', 'formType': 'gated', 'gatedContentType': gatedContentType }); localStorage.setItem('hasSubmittedForm', 'true'); } function revealGatedContent() { //console.log('content has been revealed'); document.body.classList.remove('gated-lock-screen'); document.documentElement.classList.remove('gated-lock-screen'); } function revealPopupPdf($form) { $form[0].closest('.block-hubspot-form').querySelector('.submitted-message-custom').classList.remove('hidden'); $form[0].closest('.block-hubspot-form').querySelector('.submitted-message').classList.add('hidden'); $form[0].closest('.block-hubspot-form').querySelector('.hs-form-title').classList.add('hidden'); $form[0].closest('.block-hubspot-form').querySelector('.more-content').classList.add('hidden'); setTimeout(() => { $form[0].closest('.block-hubspot-form').querySelector('.submitted-message-custom .header-cta-button').click(); }, 3000); } function revealPopupVideo($form) { $form[0].closest('.block-hubspot-form').querySelector('.play-btn.modal-trigger.form-to-video').click(); $form[0].closest('.block-hubspot-form').querySelector('.form-to-video-wrapper').classList.remove('hidden'); $form[0].closest('.block-hubspot-form').querySelector('.submitted-message').classList.add('hidden'); $form[0].closest('.block-hubspot-form').querySelector('.hs-form-title').classList.add('hidden'); $form[0].closest('.block-hubspot-form').classList.add('to-video'); } function revealFooterPopupVideo() { document.querySelector('.play-btn.modal-trigger.form-to-video.footer-cta').click(); document.querySelector('.form-to-video-wrapper.footer-cta').classList.remove('hidden'); document.querySelector('.hs-form-title.footer-cta').classList.add('hidden'); document.querySelector('.hs-form-sticky-wrap.footer-cta-popup-video .block-hubspot-form').classList.add('to-video'); var submittedMessages = document.querySelectorAll('.submitted-message'); submittedMessages.forEach(function(submittedMessage) { submittedMessage.classList.add('hidden'); }); } function gotoScorecard(data) { var baseURL = ''; var thankYouURLParams = []; thankYouURLParams['first_name'] = data.submissionValues.firstname ? data.submissionValues.firstname : ''; thankYouURLParams['last_name'] = data.submissionValues.lastname ? data.submissionValues.lastname : ''; thankYouURLParams['email'] = data.submissionValues.email ? data.submissionValues.email : ''; thankYouURLParams['phone_number'] = data.submissionValues.phone ? data.submissionValues.phone : '5555555555'; thankYouURLParams = Object.entries(thankYouURLParams); var queryString = thankYouURLParams.map(([key, value]) => `${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&'); var finalThankyouURL = `${baseURL}?${queryString}&suppress_fields`; window.open(finalThankyouURL, '_blank'); } // Returns the redirect URL needed for the Hubspot form function generateThankYouURL(customURL, formType, gatedContentType, gatedAsset, $form) { // Check if custom Thank You URL is needed if (!customURL) { var baseURL = 'https://inmoment.com/thank-you/?'; var thankYouURLParams = []; if (formType === 'gated') { if (gatedContentType === 'pdf') { thankYouURLParams['type'] = 'asset'; // Gated content needs to be attachment URL thankYouURLParams['asset'] = gatedAsset; } else if (gatedContentType === 'video') { thankYouURLParams['type'] = 'video'; // Gated content needs to be attachment URL thankYouURLParams['asset'] = gatedAsset; } else if (gatedContentType === 'popupVideo') { return false; } else if (gatedContentType === 'contentReveal') { return false; } else if (gatedContentType === 'heroCTAPopupVideo') { return false; } else if (gatedContentType === 'footerCTAPopupVideo') { return false; } else if (gatedContentType === 'popupPdf') { return false; } //console.log('gatedAsset -> ', gatedAsset); } if (formType === 'demo') { thankYouURLParams['type'] = 'contact'; } if (formType === 'contact') { thankYouURLParams['type'] = 'contact'; } if (formType === 'event') { thankYouURLParams['type'] = 'event'; } //console.log('thankYouURLParams -> ', thankYouURLParams); // Construct the query string by joining the key-value pairs thankYouURLParams = Object.entries(thankYouURLParams); var queryString = thankYouURLParams.map(([key, value]) => `${encodeURIComponent(key)}=${encodeURIComponent(value)}`).join('&'); //console.log('queryString -> ', queryString); // Combine the base URL with the query string var finalThankyouURL = `${baseURL}${queryString}`; //console.log('finalThankyouURL -> ', finalThankyouURL); return finalThankyouURL; } else { //console.log('customURL -> ', customURL); return customURL; } } // lazy load popup forms document.querySelector('#hubspot-form-674adc7384fe5').closest('.hs-form-sticky-wrap').previousElementSibling.previousElementSibling.querySelector('[class*="video-link"]').addEventListener('click', function() { // check if form has already been submitted if(document.querySelector('#hubspot-form-674adc7384fe5 .form_target form') || (document.querySelector('#hubspot-form-674adc7384fe5 .form-to-video-wrapper') && !document.querySelector('#hubspot-form-674adc7384fe5 .form-to-video-wrapper.hidden')) || (document.querySelector('#hubspot-form-674adc7384fe5 .submitted-message-custom') && !document.querySelector('#hubspot-form-674adc7384fe5 .submitted-message-custom.hidden')) ) return; // Main hubspot code hbspt.forms.create({ region: "na1", portalId: "1787915", locale: "en", target: "#hubspot-form-674adc7384fe5 .form_target", css: '', redirectUrl: generateThankYouURL('', 'gated', 'footerCTAPopupVideo', ''), formId: "4c66e1ed-b848-4c6d-8425-43ed60082d8e", manuallyBlockedEmailDomain: ["mailinator.com","mailor.com","yahoi.co.uk","art.suez.edu.eg","eol.com","info.com","weizixu.com","naymedia.com","compny.com","linator.com","edu.com","mailinaor.com","sportrid.comm","tufufacenurimyv.com","eeeqwe2.com","armyspy.com","info.net","hinoon.com","ainator.com","busniess.com","GMAIL1.com","alright.com","example.com","poverts.com","mailt.com","apxby.com","gmail.com","yahoo.com","hotmail.com","live.com","aol.com","outlook.com","qq.com","comcast.com","icloud.com","ctpagent.com","wesolvecx.com","getthematic.com","merkle.com","getlocalmeasure.com","localmeasure.com","asknicely.com","nielseniq.com","momentive.com","reputation.com","zenloop.com","eloquant.com","forsta.com","hellocustomer.com","skeepers.io","yabble.com","resonate.com.au","smg.com","altointelligence.co.uk","altointelligence.com","auracorp.com","bareinternational.com","bestmark.com","blauw.com","clarabridge.com","concentrix.com","concur.com","confirmit.com","copytimize.com","critizr.com","crowdicity.com","customerradar.com","customersat.com","gallup.com","getfeedback.com","gfk.com","globis-consulting.de","glowfeed.com","insync.com.au","intervista.ch","iperceptions.com","jacada.com","ka-brandresearch.com","kantar.com","kantartns.com","kunden-insights.de","link.ch","livinglens.tv","Loyalty360.org","management-consult.de","medallia.com","morpace.com","nice.com","niceincontact.com","op2ma.com.au","opinionlab.com","oracle.com","pangealabs.com","pidas.com","potentiate.com","quadient.com","qualtrics.com","questback.com","rateitapp.com","rateitapp.com.au","responsetek.com","rightnow.com","salesforce.com","sap.com","satmetrix.com","slmedien.de","smg.com","sphanalytics.com","stellarbpo.com","stellarxm.com","strikedeck.com","surveygizmo.com","surveymonkey.com","tele-research.de","themsrgroup.com","tns-global.com","tns-infratest.com","tnsglobal.com","touchpointgroup.com","ttr-group.de","united-research.com","usabilla.com","verint.com","vovici.com","walkerinfo.com","zendesk.com","zingle.com"], // Arbitrary in case there are two of same form on page formInstanceId: "hubspot-form-674adc7384fe5", onFormReady: function($form) { onFormReadyFunction($form); }, onBeforeFormSubmit: function($form) { onBeforeFormSubmitFunction($form); }, onFormSubmit: function($form) { onFormSubmitFunction($form); }, onFormSubmitted: function($form, data) { onFormSuccessFunction($form, data); }, submitText: "Watch the Video", }); }); }) // on hs script loaded </script> <script> (function() { // Start of IIFE //console.log("Zi Enabled for form hubspot-form-674adc7384fe5, waiting to add FC onReady"); if (!window._zi_fc) { window._zi_fc = {}; } if (!window._zi_fc.onReadyList) { window._zi_fc.onReadyList = []; } const formId = "hubspot-form-674adc7384fe5"; // Check if a function for this formId already exists const isFuncAlreadyAdded = window._zi_fc.onReadyList.some(func => func.tag === formId); let onReadyCalled = false; const func = (data) => { onReadyCalled = true; // Set the flag to true if(document.getElementById('loading-indicator-' + formId).nextElementSibling.getAttribute('data-hubspot-rendered') === 'true') { document.getElementById('loading-indicator-' + formId).style.display = 'none'; } const formDivElement = document.getElementById(formId); if (formDivElement) { // console.log("formDivEL found! it's"); formDivElement.classList.remove('hs-form-zifc-hide'); } }; if (!isFuncAlreadyAdded) { //console.log("isFuncAlreadyAdded"); func.tag = formId; // Add a tag to the function for uniqueness check window._zi_fc.onReadyList.push(func); } // Timer to handle the case when onReady is not called within 4000ms setTimeout(() => { if (!onReadyCalled) { func(); } }, 3000); window._zi_fc.onReady = (data) => { console.log("onReady triggered"); onReadyCalled = true; // Set the flag to true window._zi_fc.onReadyList.forEach((func) => { func(data); }); }; })(); // End of IIFE </script> <script> (function() { document.addEventListener('DOMContentLoaded', function() { var footerCTA = document.querySelector('.footer-cta-popup-video-link'); var footerCTAPopupVideoFormWrap = document.querySelector('.footer-cta-popup-video'); var footerCTAPopupVideoXLink = document.querySelector('.cta-popup-video-x-link.footer-cta'); var footerCTAPopupVideoOverlay = document.querySelector('.hs-gated-content-reveal-overlay.footer-cta'); // Check if the footer-cta-popup-video-link element exists if (footerCTA) { footerCTA.addEventListener('click', function() { // Prevent the default behavior of the link event.preventDefault(); footerCTAPopupVideoOverlay = footerCTA.closest('.blog-post-block-area') ? footerCTA.closest('.blog-post-block-area').querySelector('.hs-gated-content-reveal-overlay') : footerCTAPopupVideoOverlay; footerCTAPopupVideoFormWrap.classList.remove('hidden'); footerCTAPopupVideoOverlay.classList.add('reveal'); if(document.querySelectorAll('.blog-post-block-area .hs-gated-content-reveal-overlay.hidden').length > 0) { var videoLinks = document.querySelectorAll('.blog-post-block-area .hs-gated-content-reveal-overlay.hidden'); videoLinks.forEach(videoLink => { if(videoLink.closest('.blog-post-block-area').classList.contains('z-50')) { videoLink.closest('.blog-post-block-area').classList.remove('z-50'); } }); } if(document.querySelector('.blog-post-block-area .hs-gated-content-reveal-overlay.reveal')) document.querySelector('.blog-post-block-area .hs-gated-content-reveal-overlay.reveal').closest('.blog-post-block-area').classList.add('z-50'); }); } if (footerCTAPopupVideoXLink) { footerCTAPopupVideoXLink.addEventListener('click', function() { // Prevent the default behavior of the link event.preventDefault(); footerCTAPopupVideoFormWrap.classList.add('hidden'); footerCTAPopupVideoOverlay.classList.remove('reveal'); footerCTAPopupVideoFormWrap.querySelector('.block-hubspot-form').classList.remove('to-video'); if(footerCTAPopupVideoFormWrap.closest('.blog-post-block-area').classList.contains('z-50')) footerCTAPopupVideoFormWrap.closest('.blog-post-block-area').classList.remove('z-50'); }); document.addEventListener('keydown', function(event) { if ( 27 === event.keyCode ) { footerCTAPopupVideoXLink.click(); } }); } if (footerCTAPopupVideoOverlay) { footerCTAPopupVideoOverlay.addEventListener('click', function() { // Prevent the default behavior of the link event.preventDefault(); footerCTAPopupVideoFormWrap.classList.add('hidden'); footerCTAPopupVideoOverlay.classList.remove('reveal'); if(footerCTAPopupVideoFormWrap.closest('.blog-post-block-area').classList.contains('z-50')) footerCTAPopupVideoFormWrap.closest('.blog-post-block-area').classList.remove('z-50'); }); } }); })(); // End of heroCTAPopupVideo IIFE </script> <div class="form_target"></div> <div class="hidden form-to-video-wrapper footer-cta"> <button type="button" class="play-btn modal-trigger form-to-video bg-tsunami footer-cta" data-toggle="modal" data-target=".video-content-4050596529hubspot-form-674adc7384fe5" data-url="https://player.vimeo.com/video/941694777?dnt=1&app_id=122963&autohide=1&controls=1&hd=1&pause=0&videoFoam=true&formId=hubspot-form-674adc7384fe5">Play Video</button> </div> </div> </div> </div> </div> <div class="footer-social"> <ul class="menu region-menu"> <li class="show-regions-list menu-item"><a href="#">Regions</a></li> </ul> <ul class="social-icons"> <li class="social-icon linkedin"> <a href="https://www.linkedin.com/company/weareinmoment/" target="_blank" rel="noopener noreferrer"> <svg height="16" width="16" class="icon linkedin" aria-hidden="true" role="img"> <title id="title-linkedin-24984"> linkedin </title> <use xlink:href="#linkedin"></use> </svg> <span class="screen-reader-text"> Link to Linkedin </span> </a> </li> <li class="social-icon twitter"> <a href="https://twitter.com/WeAreInMoment" target="_blank" rel="noopener noreferrer"> <svg height="16" width="16" class="icon twitter" aria-hidden="true" role="img"> <title id="title-twitter-21005"> twitter </title> <use xlink:href="#twitter"></use> </svg> <span class="screen-reader-text"> Link to Twitter </span> </a> </li> <li class="social-icon facebook"> <a href="https://www.facebook.com/WeAreInMoment/" target="_blank" rel="noopener noreferrer"> <svg height="16" width="16" class="icon facebook" aria-hidden="true" role="img"> <title id="title-facebook-21780"> facebook </title> <use xlink:href="#facebook"></use> </svg> <span class="screen-reader-text"> Link to Facebook </span> </a> </li> </ul> </div> </div> <div class="col col-md footer-column footer-second col-3"> <aside class="widget widget_nav_menu"><p class="widget-title">Platform</p><div class="menu-platform-container"><ul id="menu-platform" class="menu"><li id="menu-item-3515" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3515"><a href="https://inmoment.com/enterprise-architecture/">Enterprise Architecture</a></li> <li id="menu-item-3513" class="menu-item menu-item-type-post_type menu-item-object-page 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