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specialcont"> <h1>争夺新赛道丨全屋定制家居产业董事长&总裁夏季特别峰会召开</h1> <div class="author c999"> <i class="iconfont icon-shijian"></i> <i class="time">2021-07-24</i> <i class="iconfont icon-chakan1"></i> <i class="attention">1557</i> <a class="blue" href="https://vip.cn10.cn/fabu/jianyi/" target="_blank"><i class="iconfont icon-fankui c999"></i> <i>举报反馈</i></a> <a class="blue" href="https://www.cn10.cn/relief/" target="_blank"><i class="iconfont icon-banquan c999"></i> <i>版权声明</i></a> <div class="name"><i class="iconfont icon-feiji"></i> <i class="c999">由 <em>名品资讯</em> 上传提供</i></div> </div> <div class="content"> <div class="pagecolor26" id="t_container"> <div id="modellist-9280" class="md_9999 modelbox mod_title tleft" model-fun="BindLinkTop"> <div class="mod_body"> <div class="content_introduction"> <div class="content_introduction_bg"> <div class="content_introduction_text"> 全屋定制家居产业董事长&总裁夏季特别峰会在广州隆重召开，中贸展、索菲亚、尚品宅配、维意定制、金牌厨柜、好莱客、顶固、玛格、冠特、科凡、百得胜、诗尼曼、卡诺亚、亚丹、新标等企业高层同台演绎思维交锋，探讨和分享全屋定制行业发展现状及未来的新赛道布局战略。 </div> </div> </div> </div> </div> <div id="modellist-9281" class="md_4003 modelbox tleft" model-fun=""> <div class="mod_body"> <div class="mod_cont"> <ul class="col4"> <li class="mgt_10 pdt_5"> <div class="color666 line18em font14 p"> <p>2021年7月22日，“争夺新赛道——2021全屋定制家居产业董事长&总裁夏季特别峰会”在广交会展馆A区3.2馆会议论坛区隆重召开。</p> <p>此次峰会由泛家居圈联合中国建博会（广州）联合举办，出席本次峰会的嘉宾有尚品宅配总经理李嘉聪、索菲亚执行总裁助理聂二辉、维意定制CEO欧阳熙、金牌厨柜高级副总裁孙维革、好莱客营销总经理库腾、顶固营销总经理但咸熙、百得胜家居执行总裁杨冬、玛格定制董事长唐斌、冠特定制董事长王军太、亚丹董事长张大校、科凡总裁王飚、诗尼曼执行总裁黄伟国、卡诺亚副总裁营销总经理赖永精、新标家居副总经理贾唯甄等全屋定制家居企业代表。他们就家居行业及企业的发展提出了自己的见解。</p> <p style="text-align:center;"><img src="https://www.jcpp.com/upload/images/20210724/13445561321_640x427.jpg" alt="" /></p> </div> </li> </ul> <div class="clear"></div> </div> </div> </div> <div id="modellist-9282" class="md_4003 modelbox tleft" model-fun=""> <div class="mod_body"> <div class="mod_cont"> <ul class="col4"> <li class="mgt_10 pdt_5"> <div class="md_title fcolor30 relative bgcolor font18 line2em"> 话题一全屋定制家居行业发展走势和竞争态势 </div> <div class="color666 line18em p font14"> <p><strong>尚品宅配总经理李嘉聪：</strong>对于家居行业触底反弹的现状，第一个是消费市场的变化，消费者健康环保意识的加强，进而各大家居企业也相继推出无醛板材等产品开启新的增长点；第二是一站式家装需求的愈演愈烈，给了家居企业另一个机会。</p> <p><strong>维意定制CEO欧阳熙：</strong>随着全屋定制竞争的加剧，整装成为了一个新渠道，但整装企业必须清楚自身的定位，有清晰的获客渠道以及流量端、设计端、深化端、交付端等强大的综合实力，才能迎来真正的突破。</p> <p><strong>金牌厨柜高级副总裁孙维革/好莱客营销中心总经理库腾：</strong>企业发展要保持自己的长板优势，过去家居企业的竞争多在点状竞争，而现今已经转变为多维度、无边界竞争。</p> </div> </li> <li class="mgt_10 pdt_5"> <div class="md_title fcolor30 relative bgcolor font18 line2em"> 话题二 “整装、高定、智能、精装”等领域新赛道 </div> <div class="color666 line18em p font14"> <p><strong>顶固营销总经理但咸熙：</strong>在消费升级的趋势下，家居行业客单值在稳步提升，这一现象是由于家装入门级刚需发生根本性改变而导致的，家居消费两级分化的形成，促使企业走上了大众化定制、整装、高定等不同模式。</p> <p><strong>百得胜家居执行总裁杨冬：</strong>当前行业的三大特点是家居产品的同质化；环保概念、价格和人才的内卷；消费者的鉴赏力、辨识力、购买力理性化和向好化。这使得企业需要基于自身的核心能力交付出符合消费者的产品。</p> <p><strong>索菲亚执行总裁助理聂二辉：</strong>要做标配之内的竞争，提升数字化营销和数字化运营能力，推动智能制造、智能仓储、智能物流的数字化变革。</p> <p style="text-align:center;"><img src="https://www.jcpp.com/upload/images/20210724/13452643516_640x427.jpg" alt="" /></p> </div> </li> <li class="mgt_10 pdt_5"> <div class="md_title fcolor30 relative bgcolor font18 line2em"> 话题三 “告别红利时代，走向红海时代”的行业挑战 </div> <div class="color666 line18em p font14"> <p><strong>玛格定制董事长唐斌：</strong>一个企业或品牌从红利时代走向红海时代，必定会经历环保竞争、价格竞争、流量竞争的阶段。不管在何种阶段，企业要做的是以消费者为导向，注重品牌定位、品牌战略布局。</p> <p><strong>冠特定制董事长王军太：</strong>不存在红利时代，家居定制企业现在正处于红海时代。所谓红海，是企业之间为达到用户更高的消费需求，而不断的拼搏竞争、浴血奋战，所开辟出来的一个时代。</p> <p><strong>诗尼曼执行总裁黄伟国：</strong>没有红海这一说法，一个企业与时俱进、不断革新，就永远会有机会。红海是墨守成规的，在社会优胜劣汰下，最终会被行业淘汰。要做到差异化，企业就要坚持走自己的路，做好产品、做好服务。</p> <p><strong>卡诺亚副总裁&营销总经理赖永精：</strong>行业竞争是不可避免的，但良性的竞争有利于行业的可持续发展，非良性的竞争会给行业造成不利。作为定制家居行业，需要积极面对，练好内功，做好产品服务，才能从竞争中脱颖而出。</p> <p><strong>新标家居副总经理贾唯甄：</strong>行业能发展到今天是欲望的释放，一个企业要像全屋定制的头部企业那样，对产品品类心存敬畏，面对欲望及时止损，要拥有责任感，大小企业合力发展。</p> </div> </li> <li class="mgt_10 pdt_5"> <div class="md_title fcolor30 relative bgcolor font18 line2em"> 话题四全屋定制企业的发展道路 </div> <div class="color666 line18em p font14"> <p><strong>玛格定制董事长唐斌：</strong>一个品牌是否属于高定，取决于消费者。品牌只需要做好定位、战略、渠道规模以及服务，以此来赢得市场和消费者的认可。</p> <p><strong>冠特定制董事长王军太：</strong>客户在乎的是设计与文化，在房子装修中应传承和注入中国的传统文化。</p> <p><strong>亚丹董事长张大校：</strong>企业的发展核心是商业本质，而营销渠道最为重要的是产品流量、社区邻里的沟通流量。</p> <p><strong>科凡总裁王飚：</strong>全屋定制企业发展的三个底层逻辑是实用性、规模化和工业化，定制是靠运营来实现的。</p> <p><strong>卡诺亚副总裁&营销总经理赖永精：</strong>走精装、整装的多元化发展道路，发展布局包括战略方向和战略定力的布局，以及产品定位的布局。</p> <p><strong>新标家居副总经理贾唯甄：</strong>高定是行业、企业、及消费者对高端需求的满足。</p> </div> </li> </ul> <div class="clear"></div> </div> </div> </div> <div id="modellist-9283" class="md_4003 modelbox tleft" model-fun=""> <div class="mod_body"> <div class="mod_cont"> <ul class="col4"> <li class="mgt_10 pdt_5"> <div class="color666 line18em font14 p"> <p>定制家居行业在2020年新冠疫情的影响下做到了突破行业壁垒、创新企业发展，2021上半年家居行业逐渐回暖，家居企业仍不断探寻行业新挑战、新趋势，争相布局“整装、高定、智能、精装”等领域新赛道。走上新赛道的定制家居企业将如何发展，我们拭目以待。</p> </div> </li> </ul> <div class="clear"></div> </div> </div> </div> <div class="clear"></div> </div> </div> <div class="praisebox2"> <div class="zan" 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