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href="https://gracenote.com/nl/newsroom/nielsens-gracenote-teams-with-five-leading-media-advocacy-groups-to-make-diverse-content-creators-and-talent-more-discoverable-accessible/?wg-choose-original=false">Nederlands</a></li></ul></aside></div></div></nav></header><div class="container"><div class="gracenote-news__banner"><span class="gracenote-fade-in">3 minuty czytania | 18 stycznia 2024 r.</span><h1 class="gracenote-fade-in">Gracenote współpracuje z pięcioma wiodącymi grupami wspierającymi media, aby ułatwić odkrywanie i dostęp do różnorodnych twórców treści i talentów.</h1></div><div class="gracenote-news__content"><div class="gracenote-news__cats"><a href="https://gracenote.com/pl/primary-tag/content-development/">Rozwój treści</a></div><h4 class="wp-block-heading" id="h-gracenote-studio-system-adds-diversity-spotlight-raising-visibility-of-native-aanhpi-latinx-and-disabled-identity-groups-facilitating-easier-collaboration">Gracenote Studio System dodaje Diversity Spotlight, zwiększając widoczność grup tożsamości rdzennej, AANHPI, latynoskiej i niepełnosprawnej, ułatwiając współpracę</h4><p><strong>Park City, UT - 18 stycznia 2024 r. -</strong> Gracenote, jednostka biznesowa Nielsen zajmująca się metadanymi treści, łączy siły z wiodącymi orędownikami równej reprezentacji w mediach w ramach nowej funkcji Studio System , Diversity Spotlight. Ulepszenie wykorzystuje spostrzeżenia IllumiNative, Gold House, RespectAbility, National Hispanic Media Coalition (NHMC) i CAPE (Coalition of Asian Pacifics in Entertainment), aby wyróżnić osoby i projekty, które spełniają szereg kryteriów związanych z różnorodnością i otwierają nowe możliwości castingu, finansowania i współpracy. </p><p>Zwiększając widoczność różnorodnych talentów i reprezentatywnych projektów wśród szerokiej bazy użytkowników branży Studio System, Gracenote i jego partnerzy z grupy rzeczniczej przyspieszają wysiłki na rzecz zapewnienia widzom bardziej sprawiedliwej reprezentacji i autentycznych treści. Niedawne badanie Attitudes on Representation Study przeprowadzone przez Nielsen wykazało, że większość amerykańskich widzów chciała zobaczyć więcej swojej grupy tożsamości w programach, co podkreśla zapotrzebowanie i możliwości. </p><p>Pomimo zobowiązań branży do poprawy różnorodności, równości i integracji, osoby kolorowe, osoby niepełnosprawne, a także członkowie społeczności LGBTQIA nadal pozostają niedostatecznie reprezentowani w treściach telewizyjnych w porównaniu z szacunkami dotyczącymi ich populacji. Na przykład, reprezentacja Latynosów w programach telewizyjnych wynosi tylko 5,7%, chociaż grupa ta stanowi 20% populacji USA, zgodnie z danymi Gracenote Inclusion Analytics . Podobnie, reprezentacja osób niepełnosprawnych wynosi tylko 6,6%, mimo że jeden na czterech Amerykanów jest niepełnosprawny.</p><p>"W rozmowach z przedstawicielami branży wielokrotnie słyszeliśmy, że trudności ze znalezieniem różnorodnych twórców do współpracy i inkluzywnych projektów do wprowadzenia na ekrany spowalniają transformację, która według wszystkich jest potrzebna" - powiedział Trent Wheeler, Chief Product Officer, Gracenote. "Ekspertyza naszych partnerów z grupy rzeczników w połączeniu z niezrównaną skalą danych Gracenote i zasięgiem Studio System dają obietnicę przyspieszenia tworzenia reprezentatywnych treści i wprowadzenia prawdziwych zmian w Hollywood".</p><p>"Ponieważ pracujemy nad reprezentacją rdzennych talentów i projektów w branży rozrywkowej, rozwiązanie takie jak Gracenote Diversity Spotlight przenosi naszą pracę na wyższy poziom - gdzie rdzenni twórcy mogą być odkrywani za pomocą narzędzia, które jest już zaufanym źródłem dla decydentów w branży" - powiedziała Crystal Echo Hawk, CEO i założycielka IllumiNative. </p><p>"Gold House jest podekscytowany współpracą z Gracenote w celu uruchomienia Diversity Spotlight podczas Sundance" - powiedział Bing Chen, CEO i współzałożyciel Gold House. "Odkrywanie różnorodnych talentów ma kluczowe znaczenie dla skutecznej reprezentacji Azji i Pacyfiku na ekranie, a zasoby, takie jak Diversity Spotlight, są ważne dla agentów castingowych, producentów i kadry kierowniczej, aby połączyć odpowiedni talent z odpowiednią historią".</p><p><a href="https://www.thelatinxhouse.org/" target="_blank" rel="noreferrer noopener">The Latinx House</a> i <a href="https://illuminative.org/" target="_blank" rel="noreferrer noopener">IllumiNative</a> będą gospodarzami Nielsen , aby uczcić nowe Diversity Spotlight na <a href="https://festival.sundance.org/" target="_blank" rel="noreferrer noopener">Sundance Film Festival 2024</a>. Nielsen podzieli się również świeżymi spostrzeżeniami na temat różnorodnej reprezentacji w treściach w Sunrise Collective i Indigenous House.</p><p>Gracenote Gracenote to jednostka biznesowa zajmująca się danymi dotyczącymi treści, dostarczająca metadane rozrywkowe, połączone identyfikatory i powiązane oferty wiodącym światowym twórcom, dystrybutorom i platformom. umożliwia zaawansowaną nawigację i odkrywanie treści, pomagając użytkownikom w łatwym łączeniu się z programami telewizyjnymi, filmami, muzyką, podcastami i sportem, które kochają, zapewniając jednocześnie potężną analizę treści, ułatwiającą podejmowanie złożonych decyzji biznesowych. Nielsen</p><p>*Ten artykuł pierwotnie ukazał się na stronie <a href="https://www.nielsen.com/news-center/2024/nielsens-gracenote-teams-with-five-leading-media-advocacy-groups-to-make-diverse-content-creators-and-talent-more-discoverable-accessible/" target="_blank" rel="noreferrer noopener nofollow">Nielsen.com.</a></p></div><div class="gracenote-news__bottom"><div class="gracenote-news__tags"><h6>Powiązane tagi</h6><div class="gracenote-news__tags-wrap"><a href="https://gracenote.com/pl/secondary-tag/content/">Treść</a><a href="https://gracenote.com/pl/secondary-tag/dei/">DE&I</a><a href="https://gracenote.com/pl/secondary-tag/tv/">TV</a></div></div><div class="gracenote-news__share gracenote-fade-in"><h6>Udział</h6><div><a 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class="gracenote-news__recent-headings"><h2 class="gracenote-fade-in">Powiązane wiadomości<a href="https://gracenote.com/pl/insights/"><svg width="47" height="47" viewbox="0 0 47 47" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="23.5" cy="23.5" r="23" stroke="#BCC7D1"/><path d="M18.7547 23.5H28.2451M28.2451 23.5L23.4999 28.2451M28.2451 23.5L23.4999 18.7548" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></h2></div><div class="gracenote-news__recent-posts"><div class="gracenote-news__recent-item gracenote-fade-in"><div class="gracenote-news__recent-content"><span>11 października 2022 r.</span><h5><a href="https://gracenote.com/pl/newsroom/nielsens-gracenote-drives-next-evolution-of-hollywood-project-management-with-debut-of-new-studio-solutions-suite/">Nielsen's Gracenote napędza kolejną ewolucję zarządzania projektami w Hollywood, debiutując z nowym pakietem rozwiązań studyjnych</a></h5><p>Studio System umożliwia subskrybentom śledzenie producentów, reżyserów, scenarzystów, aktorów, agentów i talentów niższego szczebla oraz monitorowanie projektów filmowych, telewizyjnych i cyfrowych od planowania po postprodukcję.</p><a href="https://gracenote.com/pl/newsroom/nielsens-gracenote-drives-next-evolution-of-hollywood-project-management-with-debut-of-new-studio-solutions-suite/" class="gracenote-news__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" cy="17.9998" r="18" fill="#F7F7F9"/><path d="M13.3895 18.1344H22.8799M22.8799 18.1344L18.1347 22.8796M22.8799 18.1344L18.1347 13.3892" stroke="#F40953" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"/></svg></a></div><div class="gracenote-news__recent-img-wrap"><a href="https://gracenote.com/pl/newsroom/nielsens-gracenote-drives-next-evolution-of-hollywood-project-management-with-debut-of-new-studio-solutions-suite/" class="gracenote-news__recent-img" style="background-image:url(https://gracenote.com/wp-content/uploads/2022/10/fiml-crew-1200-675.jpg?w=1024)"></a></div></div><div class="gracenote-news__recent-item gracenote-fade-in"><div class="gracenote-news__recent-content"><span>3 października 2018 r.</span><h5><a href="https://gracenote.com/pl/newsroom/gracenote-launches-studio-system-projects-to-help-content-creators-accelerate-development-in-the-peak-tv-era/">Gracenote uruchamia Studio System Projects, aby pomóc twórcom treści przyspieszyć rozwój w erze "Peak TV".</a></h5><p>Nowy pakiet pozwala zespołom efektywnie zarządzać tworzeniem programów telewizyjnych i filmów od pomysłu na fabułę aż po produkcję i ostateczne wydanie.</p><a href="https://gracenote.com/pl/newsroom/gracenote-launches-studio-system-projects-to-help-content-creators-accelerate-development-in-the-peak-tv-era/" class="gracenote-news__recent-item-btn"><svg width="36" height="36" viewbox="0 0 36 36" fill="none" xmlns="http://www.w3.org/2000/svg"><circle cx="18" 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