What is Email Marketing? [Includes 7 types] Strategies & Tips for Success

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This approach to email marketing means customers receive highly targeted and relevant messages.</p>\n<p>As a result, businesses are more likely to see higher engagement and more conversions from their emails.</p>\n<p>This is particularly true if your audience has <a href=\"https://www.salesforce.com/ap/blog/sales-emails-tips/\" target=\"_self\"><ins>opted in to your email outreach</ins></a> — which simply means they’re interested in your business and your products or services. That presents an opportunity for your brand to capitalise on and develop trust with audiences which lead to stronger relationships and better customer experiences.</p>\n<p>One of the largest benefits of email marketing is the capability to personalise messaging. <a href=\"https://trailhead.salesforce.com/content/learn/modules/personalized-email-marketing?_ga=2.177462688.407979731.1730171047-1023311503.1717555159\" target=\"_self\"><ins>Email personalisation</ins></a> can come in many forms, such as using recipients’ first names or recommending products based on their purchase history. The capabilities are improving beyond that fast.</p>\n<p>AI uses advanced algorithms and machine learning to analyse vast amounts of data and deliver highly tailored and relevant email content to individual recipients. With the ability to identify persona patterns, trends, and behaviours, marketers can deliver highly relevant and individualised content. This results in increased engagement, improved open and click-through rates, and ultimately, better conversion and customer satisfaction.</p>\n<p>With a flexible and customisable email marketing strategy, you can achieve a number of marketing and sales goals, including:</p>\n<ul>\n<li>Building customer relationships.</li>\n<li>Boosting brand awareness.</li>\n<li>Generating and nurturing leads.</li>\n<li>Marketing products and services.</li>\n<li>Promoting content and useful resources.</li>\n</ul>\n","anchor_id":"benefits","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"},"smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1715639779059_pld","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Email marketing best practices","headline_size":"h2","description":"<p>Is email marketing easy? The short answer is that yes, it can be — if you set it up properly.</p>\n<p>Optimising your email marketing campaigns can take time. But starting with a personalised strategy and using tools like marketing automation and AI make the process straightforward. It’s all about laying a foundation, listening to the data, and making adjustments as you go.</p>\n<p>For starters, build your foundational strategy around segmentation, personalisation, and automation. Segmentation and personalisation allow you to reach individual customers with highly targeted content that’s meaningful to them. That means they’re <a href=\"https://www.salesforce.com/ap/blog/email-subscribers/\" target=\"_self\"><ins>more likely to engage with the emails</ins></a> and, in turn, your brand.</p>\n<p>Here’s a high-level look at some best practices for email marketing:</p>\n<h3><strong>1. Craft marketing emails that people will engage with</strong></h3>\n<p>Emails are an art and a science, and efficiency is key for success. It’s important to not only get into the inbox but also to get them to engage with your emails. From eye-catching subject lines to the power of dynamic content, email marketing is equal parts what you say and how you say it.</p>\n<h3><strong>2. Follow legal compliance guidelines</strong></h3>\n<p>Adhering to the <a href=\"https://www.salesforce.com/ap/blog/data-security-standards/\" target=\"_self\"><ins>laws and guidelines</ins></a> related to email communications will keep you out of trouble, out of spam filters — and into customers’ inboxes. Following data protection and anti-spam standards will help you ensure the safety, security, and privacy of emails sent and received. It’s also just good business to make sure you’re not spamming potential customers or invading their privacy in any way.</p>\n<h3><strong>3. Improve email deliverability</strong></h3>\n<p>With all the automation happening for emails, be sure your connections are linked properly, and all information is inputted correctly to <a href=\"https://www.salesforce.com/ap/form/marketing/email-deliverability-guide/?d=pb\" target=\"_self\"><ins>ensure deliverability</ins></a>. Don’t let your emails get lost in cyberspace. Make sure to properly address your emails, and <a href=\"https://www.salesforce.com/ap/blog/email-deliverability-readiness-peak-volume/\" target=\"_self\"><ins>take steps to ensure</ins></a> that they don’t bounce back or wind up in spam filters by researching what is best for your industry.</p>\n<h3><strong>4. Acquire new subscribers</strong></h3>\n<p>Email marketing is all about reaching the masses and <a href=\"/au/resources/articles/email-marketing-101-how-to-create-a-campaign/\" target=\"_self\"><ins>building campaigns</ins></a> to reach more and more people. There are so many ways to build your subscriber list, but the first step is to ask them! Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Make sure you activate your outreach channels online and in person.</p>\n<h3><strong>5. Engage your subscribers</strong></h3>\n<p>Acquiring email subscribers is just the start. Opt-in incentives, coupons and offers, curated content, and personalised messaging are all proven ways to keep subscribers engaged. Craft an engaging drip campaign that keeps your potential customers coming back for more by providing value and connection.</p>\n","anchor_id":"practices","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"},"smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1718933459758_6mg_72727","name":"sf/oneup","attributes":{"blade_layout":"left","audience_segment":["customer","prospect"],"experiment_type":"content","headline":"Stay up to date on all things marketing.","description":"<p>Sign up for our newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.</p>\n","link_1":{"variant":"secondary","url":"https://www.salesforce.com/ap/form/other/blog-newsletter/?d=pb","label":"Sign up now","ariaLabel":"Sign up now for the marketing newsletter. ","target":"_blank","source":"standard-link"},"media":{"image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter-3.jpg?w=1024","alt":"Astro standing with outstretched hands in front of the Marketing Cloud newsletter.","title":"2023/05/category-marketing-role-based-newsletter-3.jpg","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter-3.jpg?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter-3.jpg?resize=300,169","width":300,"height":169},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter-3.jpg?resize=768,432","width":768,"height":432},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter-3.jpg?resize=1024,577","width":1024,"height":577}],"width":1024,"height":577}},"blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"}},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1715710172554_rar","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"What are the costs involved with email marketing?","headline_size":"h2","description":"<p>The cost of email marketing depends on the <a href=\"https://www.salesforce.com/ap/blog/small-marketing-team-deliver-big-results/\" target=\"_self\"><ins>size of your business</ins></a>, the size of your audience, and the number of emails you send each month. Those costs will fluctuate for your business as you move in and out of busy times of the year, launch new products and services, and much more.</p>\n<p>That said, the good news is twofold:</p>\n<ul>\n<li>One, it doesn’t have to cost much to get started with email marketing, especially if you do it in-house. An email marketing agency costs about <strong>$400 to $600 a month</strong> for a small business and anywhere from <strong>$2,000 to $12,000</strong> for large businesses.</li>\n<li>Two, the return on investment for email marketing is quite high. Industry experts put the ROI of email marketing at <a href=\"https://www.litmus.com/blog/infographic-the-roi-of-email-marketing\" target=\"_blank\"><ins>$36 for every dollar spent</ins></a>, on average. That number climbs even higher for certain industries, like retail and e-commerce.</li>\n</ul>\n<h3><strong>List of email marketing cost considerations</strong></h3>\n<p>When considering the cost of email marketing, you’ll want to break it down into two main buckets — technology and labour:</p>\n<ol>\n<li>Technology costs include software, email service providers, and internet service providers.</li>\n<li>Labour costs include writing, design, and campaign management.</li>\n</ol>\n<p>Depending on the size of your business and the complexity of your email marketing needs, you may be able to absorb some of these costs into preexisting budget items. For instance, most businesses are already paying for internet and email services. If you have graphic designers in-house, you likely already have the software needed to design images for <a href=\"https://www.salesforce.com/ap/marketing/email/campaigns/\" target=\"_self\"><ins>email campaigns</ins></a>.</p>\n<p>The takeaway is clear, however: the ROI for email marketing is well worth it.</p>\n","anchor_id":"costs","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"},"smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299245800_3ao","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Types of email marketing","headline_size":"h2","description":"<p>Experts often point to four types of emails most commonly used in email marketing. The exact names and descriptions will vary, but organising these marketing emails into types is helpful in understanding how to build campaigns.</p>\n<p><strong>Pro tip: </strong><a href=\"https://www.salesforce.com/ap/marketing/email/tracking/\" target=\"_self\"><ins>Track every email</ins></a> that you send for continuous improvement. Let’s dig in.</p>\n<h3><strong>1. Newsletters</strong></h3>\n<p>Newsletters are one of the most common types of marketing emails. An email newsletter (or an e-newsletter) is an email that is sent to your subscribers regularly to keep them informed about the latest news and updates about your product or brand. Depending on your industry, you can send them on a weekly or monthly basis.</p>\n<p>Here’s an example of an email newsletter advertising new products.</p>\n","anchor_id":"types","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"},"smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731298820933_1bba","name":"sf/media","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"media":{"image":{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Forever-New.png?w=1024","alt":"Image of women from a shopping website","title":"2024/11/Forever-New.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Forever-New.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Forever-New.png?resize=300,201","width":300,"height":201},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Forever-New.png?resize=768,513","width":768,"height":513},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Forever-New.png?resize=1024,684","width":1024,"height":684}],"width":1024,"height":684}},"caption":{"style":"basic","content":"<p>Image source: <a href=\"https://www.forevernew.com.au/\" target=\"_blank\"><ins>Forever New</ins></a></p>\n"},"blade_background_type":{"kind":"standard_background"}},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731298885858_eai","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"","headline_size":"h2","description":"<p>Newsletters that show up regularly in subscriber inboxes are a great way to keep your brand top of mind for customers and prospects alike. <a href=\"https://www.salesforce.com/ap/form/other/blog-newsletter/?d=pb\" target=\"_self\"><ins>Successful newsletters</ins></a> often deliver a mix of content, including material on thought leadership, how-tos, and new product and service announcements. There are many benefits to newsletters, including:</p>\n<ul>\n<li>Building and strengthening relationships with subscribers</li>\n<li>Increasing brand engagement</li>\n<li>Maintaining customer retention</li>\n<li>Building customer loyalty</li>\n</ul>\n<p>In fact, 31% of marketers say email newsletters are the <a href=\"https://www.industryselect.com/blog/email-marketing-statistics-for-b2b-success\" target=\"_blank\"><ins>best way to nurture B2B leads</ins></a>.</p>\n<h3><strong>2. Promotional emails</strong></h3>\n<p>Another commonly seen type of marketing email, promotional emails are used to make direct offers to your email list. Offers can range from discounted pricing on specific products to promotional content for a product or service.</p>\n<p>Here’s an example of a promotional email offering a 10% welcome email discount from Simétrie’s email newsletter.</p>\n","anchor_id":"types","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"},"smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731298922653_tvi","name":"sf/media","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"media":{"image":{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Simetrie.-10_-discount-email-.png?w=958","alt":"image of a discount code","title":"2024/11/Simetrie.-10_-discount-email-.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Simetrie.-10_-discount-email-.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Simetrie.-10_-discount-email-.png?resize=281,300","width":281,"height":300},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Simetrie.-10_-discount-email-.png?resize=768,821","width":768,"height":821},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Simetrie.-10_-discount-email-.png?resize=958,1024","width":958,"height":1024}],"width":958,"height":1024}},"caption":{"style":"basic","content":"<p>Image source: <a href=\"https://simetrie.com.au/\" target=\"_blank\"><ins>Simétrie</ins></a></p>\n"},"blade_background_type":{"kind":"standard_background"}},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299095789_vvz","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline_size":"h2","description":"<p>New product announcements, brand news, white papers, and webinars are all examples of content typically found in promotional emails. When it comes to driving purchases, <a href=\"https://www.barilliance.com/email-marketing-statistics/#t-1630097342858\" target=\"_blank\"><ins>email accounted for 19.8% of all transactions</ins></a>, trailing only paid search (19.9%) and organic traffic (21.8%) among digital channels. It’s no wonder promotional emails are so popular — they work!</p>\n<h3><strong>3. Relational emails</strong></h3>\n<p>Relational emails are designed to (surprise, surprise) build relationships with prospects and customers by adding value upfront. That value comes in the form of free content and information, such as subscriber welcomes, blog articles, surveys, social updates, and more.</p>\n<p>Here’s an example of a warm and friendly relational email from Bombay Sweet Shop.</p>\n","blade_background_type":{"kind":"standard_background"},"smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299132811_10ho","name":"sf/media","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"media":{"image":{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Bombay-Sweet-Shop.png?w=924","alt":"image of a promotional email","title":"2024/11/Bombay-Sweet-Shop.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Bombay-Sweet-Shop.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Bombay-Sweet-Shop.png?resize=271,300","width":271,"height":300},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Bombay-Sweet-Shop.png?resize=768,851","width":768,"height":851},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Bombay-Sweet-Shop.png?resize=924,1024","width":924,"height":1024}],"width":924,"height":1024}},"caption":{"style":"basic","content":"<p>Image source: <a href=\"https://bombaysweetshop.com/\" target=\"_blank\"><ins>Bombay Sweet Shop</ins></a></p>\n"},"blade_background_type":{"kind":"standard_background"}},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299175379_4ta","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline_size":"h2","description":"<p>The more engaging you can make these relational emails, the more connection you will build with your potential or current customers. In fact, newsletters are often categorised as relational emails, though we think them significant enough to warrant a category of their own.</p>\n<h3><strong>4. Transactional emails</strong></h3>\n<p>A transactional email is an email that is sent to a prospect following a commercial transaction or specific action performed by that person, such as a follow-up to a subscribe click, a purchase in your online store, or a password reset request.</p>\n<p>Here’s an example of a password reset email request from Zalora.</p>\n","blade_background_type":{"kind":"standard_background"},"smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299197896_18ag","name":"sf/media","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"media":{"image":{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Zalora.png?w=920","alt":"image of a password reset email","title":"2024/11/Zalora.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Zalora.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Zalora.png?resize=296,300","width":296,"height":300},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Zalora.png?resize=768,780","width":768,"height":780}],"width":920,"height":934}},"caption":{"style":"basic","content":"<p>Image source: <a href=\"https://www.zalora.com.ph/\" target=\"_blank\"><ins>Zalora</ins></a></p>\n"},"blade_background_type":{"kind":"standard_background"}},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299363832_ij7","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline_size":"h2","description":"<p>Each transactional email requires the recipient to take action and is meant to further the potential or current customer along their journey with the brand. Personalisation is key for these emails as it is a specific action they are following to connect with you.</p>\n<h3><strong>5. Lead nurturing emails</strong></h3>\n<p>Lead nurturing emails are targeted communications designed to engage potential customers throughout their buying journey.</p>\n<p>Here’s an example of a lead nurturing email from Auguste The Label.</p>\n","blade_background_type":{"kind":"standard_background"},"smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299369219_adl","name":"sf/media","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"media":{"image":{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Auguste-The-Label.png?w=974","alt":"image of a website","title":"2024/11/Auguste-The-Label.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Auguste-The-Label.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Auguste-The-Label.png?resize=285,300","width":285,"height":300},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Auguste-The-Label.png?resize=768,807","width":768,"height":807},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Auguste-The-Label.png?resize=974,1024","width":974,"height":1024}],"width":974,"height":1024}},"caption":{"style":"basic","content":"<p>Image source: <a href=\"https://au.augustethelabel.com/\" target=\"_blank\"><ins>Auguste The Label</ins></a></p>\n"},"blade_background_type":{"kind":"standard_background"}},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299451024_11zo","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline_size":"h2","description":"<p>These <a href=\"https://www.salesforce.com/ap/marketing/email/drip-marketing/\" target=\"_self\"><ins>drip marketing emails</ins></a> provide relevant content and information based on the recipient's interests and actions, helping build relationships and gradually guiding them toward purchasing. By delivering value at each stage, lead nurturing emails increase the chances of converting leads into loyal customers.</p>\n<h3><strong>6. Confirmation emails</strong></h3>\n<p>Confirmation emails are automated messages sent to users to verify the successful completion of an action, such as a purchase, registration, or booking.</p>\n<p>Here’s an example of a confirmation email from The Mineraw.</p>\n","blade_background_type":{"kind":"standard_background"},"smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299477624_izl","name":"sf/media","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"media":{"image":{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/The-Mineraw.png?w=968","alt":"image of an email send","title":"2024/11/The-Mineraw.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/The-Mineraw.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/The-Mineraw.png?resize=300,145","width":300,"height":145},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/The-Mineraw.png?resize=768,371","width":768,"height":371}],"width":968,"height":468}},"caption":{"style":"basic","content":"<p>Image source: <a href=\"https://themineraw.com/\" target=\"_blank\"><ins>The Mineraw</ins></a></p>\n"},"blade_background_type":{"kind":"standard_background"}},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299507720_1cwo","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline_size":"h2","description":"<p>These emails typically include details of the transaction or action taken, providing assurance and a record for the recipient. They help build trust by confirming that the user's request has been processed and serve as a reference for future interactions.</p>\n<h3><strong>7. Interactive emails</strong></h3>\n<p>Whatever types of emails you’re sending, it’s well worth looking into <a href=\"https://trailhead.salesforce.com/content/learn/modules/interactive-email-forms?trailmix_creator_id=aubreestamper&trailmix_slug=email-marketing\" target=\"_self\"><ins>adding interactive components</ins></a> to your messages.</p>\n<p>Here’s an example of an interactive email from Nykaa.</p>\n","blade_background_type":{"kind":"standard_background"},"smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299512978_1bqh","name":"sf/media","attributes":{"audience_segment":["customer","prospect"],"experiment_type":"content","minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"media":{"image":{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Nykaa.png?w=720","alt":"image of a website","title":"2024/11/Nykaa.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Nykaa.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Nykaa.png?resize=211,300","width":211,"height":300},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Nykaa.png?resize=768,1092","width":768,"height":1092},{"src":"https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Nykaa.png?resize=720,1024","width":720,"height":1024}],"width":720,"height":1024}},"caption":{"style":"basic","content":"<p>Image source: <a href=\"https://www.nykaa.com/\" target=\"_blank\"><ins>Nykaa</ins></a></p>\n"}},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299608428_qfl","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline_size":"h2","description":"<p><a href=\"https://www.litmus.com/blog/interactive-email-for-beginners-6-interactive-elements-you-can-add-to-your-emails-today/\" target=\"_blank\"><ins>Interactive emails</ins></a> provide the web-like functionality necessary for recipients to take actions within their inboxes. This means customers have the ability to add items to their cart, book a hotel room, watch a video, and more without leaving the body of the email.</p>\n<p>The main benefit of including interactive elements in your emails is a <a href=\"/au/form/events/webinars/form-rss/2436355/?d=pb\" target=\"_self\"><ins>boost in engagement</ins></a>. Interactive content gives your customers something to do versus just reading an email.</p>\n<p>By using interactive emails, you have the opportunity to update the email in real-time, even after it’s been sent. You can also include form fills (a software program that automatically fills forms in the user interface) in the body of the email. These options ensure your emails are providing the most recent information and giving customers a chance to get even more personalised content from you.</p>\n<p>Examples of interactive emails include options for:</p>\n<ul>\n<li>Booking an appointment via a form.</li>\n<li>Seeing up-to-date product information in a shopping cart.</li>\n<li>Quizzes, polls, and surveys about interests or experiences.</li>\n</ul>\n","blade_background_type":{"kind":"standard_background"},"smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1715183446283_kms_727224","name":"sf/promotion","attributes":{"blade_layout":"full_height","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide.","description":"","image":{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/9th-som-promo-blade-1024x1024-1.png?w=1024","alt":"Cover of the Salesforce State of Marketing report","title":"2024/05/9th-som-promo-blade-1024x1024-1.png","sizes":[{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/9th-som-promo-blade-1024x1024-1.png?resize=150,150","width":150,"height":150},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/9th-som-promo-blade-1024x1024-1.png?resize=300,300","width":300,"height":300},{"src":"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/9th-som-promo-blade-1024x1024-1.png?resize=768,768","width":768,"height":768}],"width":1024,"height":1024,"image_alignment":"right"},"link_1":{"variant":"secondary","label":"Get the report","source":"standard-link","url":"/ap/resources/research-reports/state-of-marketing/","ariaLabel":"","target":"_self"}},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299751449_3el","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Why is Salesforce the best email marketing software?","headline_size":"h2","description":"<p>Great <a href=\"https://www.salesforce.com/ap/marketing/engagement/email-marketing/\" target=\"_self\"><ins>email marketing software</ins></a> gives you the power to run email campaigns from start to finish and analyse the results to make the next campaign even better. With the right tool, you can handle everything from soup to nuts:</p>\n<ul>\n<li>Writing copy and designing templates for email messages.</li>\n<li>Creating dynamic, personalised content to wow your audience.</li>\n<li>Acquiring subscribers and managing leads with CRM integration.</li>\n<li>Segmenting leads and running personalised drip-and-nurture campaigns.</li>\n<li>Tracking analytics and optimising campaigns in real time.</li>\n</ul>\n<p>The <a href=\"https://www.salesforce.com/ap/marketing/engagement/email-marketing/\" target=\"_self\"><ins>Salesforce Marketing Cloud</ins></a> is the best way to design and deliver scalable email marketing campaigns.</p>\n<p>With our advanced features, you can leverage easy-to-use templates to build custom email chains for both desktop and mobile. Our AI tools and automation software let you personalise emails for different target audience segments — you can even optimise frequency and timings to supercharge conversions. Once you’ve kickstarted your campaign, you can view all of your emails, customer information, and performance metrics in one central place.</p>\n<p>If you’re looking to build, optimise, and control every aspect of your email marketing strategy, Salesforce Marketing Cloud will let you achieve that. To find out more, <a href=\"https://www.salesforce.com/ap/form/marketing/engagement-demo/?d=pb\" target=\"_self\"><ins>watch the demo here</ins></a>.</p>\n","anchor_id":"best","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"},"smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1715710374799_tqb","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"How to get started with email marketing?","headline_size":"h2","description":"<p>Now that we’ve covered the different types of email campaigns you can launch, here’s <a href=\"/au/resources/articles/email-marketing-101-how-to-create-a-campaign/\" target=\"_self\"><ins>how you can start</ins></a> an email marketing program in your company.</p>\n<h3><strong>1. Know your business goals for email marketing</strong></h3>\n<p>First things first: Define your business goals. Knowing what you need to accomplish with your emails will help you hone in on the email marketing tools and features you need in an <a href=\"https://www.salesforce.com/ap/marketing/engagement/email-marketing/\" target=\"_self\"><ins>email marketing software</ins></a> solution.</p>\n<h3><strong>2. Know what emails to send</strong></h3>\n<p>Now that you know the different types, you can decide what is best for your brand. From newsletters to interactive, transactional messages, there are multiple kinds of marketing emails you can send. Make sure the tool you consider supports the easy design, distribution, and analytics tracking of your preferred formats.</p>\n<h3><strong>3. Know what connects emails to customer data</strong></h3>\n<p>Data is the gateway to scalability. Choosing an email marketing tool that integrates with your customer data system makes it easier to send emails with dynamic content, run automated drip-and-nurture campaigns, and so much more. Email tools that integrate with <a href=\"https://www.salesforce.com/ap/crm/what-is-crm/crm-systems/\" target=\"_self\"><ins>CRM systems</ins></a> and understand metrics like open rates and click-through rates open the door to advanced functionality and scalability.</p>\n<h3><strong>4. Know what integrates email marketing to your business tools</strong></h3>\n<p>Once you start growing subscriber lists and collecting analytics data on campaign performance, you’ll want to share that information across your organisation. Team collaboration is key to scaling your email marketing campaign to new heights.</p>\n<h3><strong>5. Know what tools your employees can use easily</strong></h3>\n<p>The best email marketing tool in the world won’t do your business much good if it’s too complicated to use. Look for <a href=\"https://www.salesforce.com/ap/marketing/email/design-best-practices/\" target=\"_self\"><ins>a tool that’s user-friendly</ins></a> and supported by solid documentation and support. Find a tool that offers a host of self-service support options to help you find the answers you need on demand.</p>\n","anchor_id":"started","blade_background_type":{"blade_background_color":"255, 255, 255","kind":"standard_background"},"smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731299870322_et9","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"How to measure an email marketing campaign’s success?","headline_size":"h2","description":"<p>Let’s talk through some metrics you can use to measure the effectiveness of your email marketing campaign.</p>\n<ul>\n<li><strong>Open rate:</strong> the percentage of recipients who open your email.</li>\n<li><strong>Click-through rate (CTR):</strong> The number of people who click a link in your emails.</li>\n<li><strong>Conversion rate: </strong>The percentage of people who click through and complete a desired action.</li>\n<li><strong>Unsubscribe rate: </strong>The percentage of people who unsubscribe following an email.</li>\n<li><strong>Forwarding rate</strong>: How many people share or forward your email to another person?</li>\n<li><strong>List growth rate:</strong> At what rate is your email list growing?</li>\n</ul>\n<p><strong>Bounce rates:</strong> The percentage of emails not delivered to a recipient’s inbox.</p>\n","anchor_id":"success","smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731300432203_13el","name":"sf/simpletable","attributes":{"blade_width":"default","audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Advantages and disadvantages of email marketing","anchor_id":"advantage"},"media_items":[{"head":[{"cells":[{"content":"<strong>Advantages</strong>"},{"content":"<strong>Disadvantages</strong>"}]}],"body":[{"cells":[{"content":"<strong>Targeted:</strong> This lets you create personalised emails based on audience needs.","tooltip":""},{"content":"<strong>Spam folders:</strong> If an email gets marked as spam, this is revenue down the drain.","tooltip":""}]},{"cells":[{"content":"<strong>Cost-effective:</strong> An affordable, high ROI strategy suitable for large and small businesses.","tooltip":""},{"content":"<strong>Content overload: </strong>Consumers receive hundreds of emails every week, making it hard to stand out.","tooltip":""}]},{"cells":[{"content":"<strong>Scalable:</strong> Easy to scale your campaign as you grow.","tooltip":""},{"content":"<strong>Attention span: </strong>Customers may skim through emails quickly, making it challenging to convey your value proposition.","tooltip":""}]},{"cells":[{"content":"<strong>Measurable:</strong> Allows for easy performance tracking through open and click-through rates.","tooltip":""},{"content":"<strong>Design challenges:</strong> Due to email formatting, there are fewer opportunities for creative designs.","tooltip":""}]},{"cells":[{"content":"<strong>Direct communication: </strong>Personal emails allow businesses to build trust more easily with consumers.","tooltip":""},{"content":"<strong>Resources:</strong> Creating high-quality emails that stand out requires time and resources.","tooltip":""}]}],"smartlingLocked":true,"kind":"table"}],"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731300445455_14fc","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"When is the best day to send an email? ","headline_size":"h2","description":"<p>Most email marketers agree that the morning <strong>between 9</strong> <strong>and 11 am</strong> is the best time to send an email. But which day should you choose? Let’s take a look.</p>\n<ul>\n<li><strong>Monday:</strong> Avoid Mondays. Most consumers are busiest on this day.</li>\n<li><strong>Tuesday:</strong> High engagement rates. A solid time to send out your emails.</li>\n<li><strong>Wednesday:</strong> Excellent day for emailing. People have settled into the week and are more receptive.</li>\n<li><strong>Thursday:</strong> Best day to send emails. People are in good spirits but still haven’t signed off for the weekend.</li>\n<li><strong>Friday:</strong> Has a higher CTR, but open rates may drop as people wind down for the weekend.</li>\n<li><strong>Saturday:</strong> Avoid. Most people won’t check their inbox.</li>\n<li><strong>Sunday:</strong> Better than Saturday, but not as good as a mid-week email.</li>\n</ul>\n<p>So, the answer: <strong>Thursday mornings</strong> <strong>are the best day</strong> and time to send an email, followed closely by <strong>Tuesday</strong> and <strong>Wednesday</strong>. That said, perform your own <strong>A/B tests</strong> to determine the right time and day for your brand.</p>\n","anchor_id":"day","smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731300643059_10ws","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Email marketing tips","headline_size":"h2","description":"<p>Here are some top tips for email marketing success:</p>\n<ul>\n<li><strong>Get personal: </strong>Personalise your email chains for different segments.</li>\n<li><strong>It’s not all about promos: </strong>Make relational emails a priority.</li>\n<li><strong>Automate: </strong>Make automation a hallmark of your campaign.</li>\n<li><strong>Test everything:</strong> Do A/B testing to discover the best send times.</li>\n<li><strong>Updates: </strong>Provide product updates to keep people in the loop.</li>\n<li><strong>Make it mobile-friendly: </strong>Optimise your email chains for mobile.</li>\n<li><strong>Evaluate: </strong>Track your performance and adjust over time.</li>\n<li><strong>Be consistent: </strong>Always strive to maintain a consistent brand voice.</li>\n<li><strong>Provide value: </strong>Offer incentives to improve customer engagement.</li>\n<li><strong>CTA:</strong> Make your call to action clear.</li>\n<li><strong>Lead magnets:</strong> Create lead magnets to get people on board.</li>\n</ul>\n","anchor_id":"tips","smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731300652085_o6c","name":"sf/textmainbody","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Summing up","headline_size":"h2","description":"<p>There’s a lot to consider when starting your email marketing campaign. Between sending at the right time, creating compelling content and keeping compliant, there’s plenty to get right.</p>\n<p>However, if you treat your customers like a close friend and lean heavily into automation, you can’t go too far wrong. And when your email marketing efforts get off the mark, there’s no better way to convert leads, cultivate brand loyalty, and grow your business.</p>\n<p><strong>Are you looking for an email marketing solution?</strong> Learn more about why <a href=\"https://www.salesforce.com/ap/marketing/engagement/email-marketing/\" target=\"_self\"><ins>Salesforce Marketing Cloud</ins></a> is the #1 solution for email marketing.</p>\n","anchor_id":"","smartlingLocked":true},"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1731300985846_19mp","name":"sf/faq","attributes":{"audience_segment":["customer","prospect"],"minimize_blade_spacing_bottom":true,"minimize_blade_spacing":true,"experiment_type":"content","headline":"Email marketing FAQs","anchor_id":"faq","smartlingLocked":true},"tab_items":[{"label":"Email marketing FAQs","kind":"card_faq-category","id":"1731300985827_18zh","content":[{"kind":"accordion_group","accordions":[{"headline":"What does ESP mean in full form?","description":"<p>ESP stands for email service provider, a service that lets marketers send email campaigns to their subscriber list.</p>\n","kind":"card_faq-qna","id":"1731300985821_17rq"},{"headline":"What is a double opt-in?","description":"<p>A double opt-in involves a user signing up for an email marketing list and then receiving an email to confirm the subscription.</p>\n<p>How can I ensure my email marketing campaigns comply with laws in different regions? The best way to comply is to know what you’re complying with. Here’s a breakdown of the main regulations and policies for email marketing in Asia Pacific.</p>\n<ul>\n<li><strong>Australia</strong>: <a href=\"https://www8.austlii.edu.au/cgi-bin/viewdb/au/legis/cth/consol_act/sa200366/\" target=\"_blank\"><ins>The Spam Act 2003</ins></a></li>\n<li><strong>New</strong> <strong>Zealand</strong>: <a href=\"https://www.legislation.govt.nz/act/public/2007/0007/latest/dlm405134.html\" target=\"_blank\"><ins>The Unsolicited Electronic Messages Act</ins></a></li>\n<li><strong>Malaysia</strong>: <a href=\"https://www.pwc.com/my/en/services/assurance/pdpa.html\" target=\"_blank\"><ins>The Personal Data Protection Act</ins></a> (PDPA)</li>\n<li><strong>Philippines</strong>: <a href=\"https://privacy.gov.ph/data-privacy-act/\" target=\"_blank\"><ins>The Data Privacy Act</ins></a> (DPA)</li>\n<li><strong>Singapore</strong>: <a href=\"https://sso.agc.gov.sg/Act/SCA2007\" target=\"_blank\"><ins>The Spam Control Act</ins></a> and <a href=\"https://www.pdpc.gov.sg/overview-of-pdpa/the-legislation/personal-data-protection-act\" target=\"_blank\"><ins>Personal Data Protection Act</ins></a> (PDPA)</li>\n<li><strong>India:</strong> <a href=\"https://www.meity.gov.in/writereaddata/files/Digital%20Personal%20Data%20Protection%20Act%202023.pdf\" target=\"_blank\"><ins>Digital Personal Data Protection Act</ins></a></li>\n</ul>\n","kind":"card_faq-qna","id":"1731300985823_fgy"},{"headline":"When was the first spam email sent?","description":"<p>Here’s some fun marketing trivia. The first spam email was sent by Gary Thuerk in 1978. It was an advert for a presentation for Thuerk’s company’s DECSYSTEM-20.</p>\n","kind":"card_faq-qna","id":"1731300985823_xxy"}]}]}],"path":"/marketing/email","urlLoc":"ap","curHref":"/ap/marketing/email/?bc=OTH","cdnEnvTag":"stable","pageAttrs":{"livechat":{"enabled":true},"content_type":"page"},"wpTemplate":"resources-template","curLocale":"en-ap"},{"id":"1671040976963_10e4","name":"sf/trailheadmfe","attributes":{"link_location":"below","audience_segment":["prospect","customer"],"experiment_type":"content","variant":"learning","headline":"Learn new skills with free, guided learning on 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In our latest research, <a href="https://www.salesforce.com/ap/resources/research-reports/state-of-the-connected-customer/?d=pb" target="_self"><ins>93% of people surveyed</ins></a> said that email was their primary digital marketing channel for engaging with companies. Competition for eyeballs and clicks is at a premium, so your email marketing strategy <a href="https://www.salesforce.com/ap/blog/email-engagement/" target="_self"><ins>needs to constantly evolve</ins></a> to keep up.</p> <p>However, many companies still use generic marketing tactics that haven’t been relevant in years — leading to disinterested customers frantically searching for the unsubscribe button. If your metrics are suffering and you’re not seeing the results you need, maybe it’s time to review your email marketing strategy and see <a href="https://www.salesforce.com/ap/marketing/engagement/email-marketing/" target="_self"><ins>where you can improve</ins></a>.</p> <p>In this article, we’ll cover the basics of email marketing and ways you can use cloud solutions, automation, and AI to optimise your approach. You’ll learn how to create and send unforgettable emails to your customers and prospects with these tips.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1731301519274_r1y" data-blade-position="3" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1731301519274_r1y" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731301519274_r1y" data-module-name="Email Marketing Table of Contents" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Email Marketing Table of Contents </h2> </header> <div class="blade__description"> <ul> <li><a href="#what" target="_self">What is an email marketing strategy, and why does it matter?</a></li> <li><a href="#impact" target="_self">What impact do marketing automation and AI have on email marketing?</a></li> <li><a href="#benefits" target="_self">Email marketing automation benefits</a></li> <li><a href="#practices" target="_self">Email marketing best practices</a></li> <li><a href="#costs" target="_self">What are the costs involved with email marketing?</a></li> <li><a href="#types" target="_self">Types of email marketing</a></li> <li><a href="#best" target="_self">Why is Salesforce the best email marketing software?</a></li> <li><a href="#started" target="_self">How to get started with email marketing?</a></li> <li><a href="#success" target="_self">How to measure an email marketing campaign’s success?</a></li> <li><a href="#advantage" target="_self">Advantages and disadvantages of email marketing</a></li> <li><a href="#day" target="_self">When is the best day to send an email?</a></li> <li><a href="#tips" target="_self">Email marketing tips</a></li> <li><a href="#faq" target="_self">Email marketing FAQs</a></li> </ul> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1731298213161_mre" data-blade-position="4" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="what" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731298213161_mre" data-module-name="What is an email marketing strategy, and why does it matter?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> What is an email marketing strategy, and why does it matter? </h2> </header> <div class="blade__description"> <p>An email marketing strategy is a roadmap to design and execute email marketing campaigns that drive sales for your brand. A thoughtful email marketing strategy provides customers with interesting and valuable information to make smarter purchasing decisions.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1718932125480_a8u_72723" data-blade-position="5" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1718932125480_a8u_72723" class="relative promotion--blade promotion--left-image" > <div class="container pb-shadow pb-large-corner container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main promotion_layout--full_height" data-module-id="1718932125480_a8u_72723" data-module-name="50 Best Practices for Email Marketers" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 promotion_layout--full_height-image_wrapper relative " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/06/mc-50-email-marketer-best-practices.png?w=1024" class="image__asset" alt="" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/06/mc-50-email-marketer-best-practices.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/06/mc-50-email-marketer-best-practices.png?resize=300,237 300w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/06/mc-50-email-marketer-best-practices.png?resize=768,606 768w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/06/mc-50-email-marketer-best-practices.png?resize=1024,808 1024w" height="808" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-24 mobile-mb-16" style=" "> 50 Best Practices for Email Marketers </h2> <div class="blade__description pbc-g-text-body-1-2 mb-48 mobile-mb-32"> <p>How do you get readers to click and read your emails? The answer is easy if you take it logically with these best practices.</p> </div> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Download the Ebook" data-link-url="https://www.salesforce.com/ap/form/pdf/50-email-marketer-best-practices/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="primary" data-stacking="default" aria-label="Download the Ebook: 50 Best Practices for Email Marketers" href="https://www.salesforce.com/ap/form/pdf/50-email-marketer-best-practices/?d=pb" target="_blank" rel="noopener" > Download the Ebook </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1715639575013_s0e" data-blade-position="6" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="impact" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715639575013_s0e" data-module-name="What impact do marketing automation and AI have on email marketing?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> What impact do marketing automation and AI have on email marketing? </h2> </header> <div class="blade__description"> <p><a href="https://www.salesforce.com/ap/blog/email-workflow/" target="_self"><ins>Marketing automation</ins></a> has helped businesses shift away from traditional email tactics — generic messages sent to lengthy subscriber lists — and get more personal. More comprehensive data collection and management now make it possible for emails to focus on the specific wants and needs of each individual customer. And that personalisation is very powerful.</p> <p>You can use AI within marketing automation platforms to enhance their capabilities and provide <a href="https://www.salesforce.com/ap/blog/generative-ai-and-email-marketing/" target="_self"><ins>more targeted and personalised experiences</ins></a>.</p> <p>Marketing automation in email focuses on automating workflows, nurturing leads, and optimising campaign management. AI uses advanced algorithms and machine learning to analyse data and make data-driven marketing decisions. It enhances personalisation, optimises subject lines, generates dynamic content, determines optimal send times, and provides predictive analytics.</p> <p>The combination of marketing automation and marketing AI results in <a href="https://www.salesforce.com/ap/marketing/campaigns/" target="_self"><ins>highly targeted and effective</ins></a> email marketing campaigns.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1715639676301_x9z" data-blade-position="7" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="benefits" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715639676301_x9z" data-module-name="Email marketing automation benefits" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Email marketing automation benefits </h2> </header> <div class="blade__description"> <p>Good email marketing wouldn’t be possible without marketing automation platforms. A marketing automation platform helps to scale lead management activities, such as coordinating and managing marketing campaigns and nurturing and scoring leads to determine engagement.</p> <p>Marketing automation is the engine that makes segmentation <a href="https://www.salesforce.com/ap/marketing/personalization/" target="_self"><ins>and personalisation possible</ins></a> at scale. Today’s marketing automation platforms allow businesses to segment audiences by a number of identifiers, such as age, location, interests, and purchasing history. This approach to email marketing means customers receive highly targeted and relevant messages.</p> <p>As a result, businesses are more likely to see higher engagement and more conversions from their emails.</p> <p>This is particularly true if your audience has <a href="https://www.salesforce.com/ap/blog/sales-emails-tips/" target="_self"><ins>opted in to your email outreach</ins></a> — which simply means they’re interested in your business and your products or services. That presents an opportunity for your brand to capitalise on and develop trust with audiences which lead to stronger relationships and better customer experiences.</p> <p>One of the largest benefits of email marketing is the capability to personalise messaging. <a href="https://trailhead.salesforce.com/content/learn/modules/personalized-email-marketing?_ga=2.177462688.407979731.1730171047-1023311503.1717555159" target="_self"><ins>Email personalisation</ins></a> can come in many forms, such as using recipients’ first names or recommending products based on their purchase history. The capabilities are improving beyond that fast.</p> <p>AI uses advanced algorithms and machine learning to analyse vast amounts of data and deliver highly tailored and relevant email content to individual recipients. With the ability to identify persona patterns, trends, and behaviours, marketers can deliver highly relevant and individualised content. This results in increased engagement, improved open and click-through rates, and ultimately, better conversion and customer satisfaction.</p> <p>With a flexible and customisable email marketing strategy, you can achieve a number of marketing and sales goals, including:</p> <ul> <li>Building customer relationships.</li> <li>Boosting brand awareness.</li> <li>Generating and nurturing leads.</li> <li>Marketing products and services.</li> <li>Promoting content and useful resources.</li> </ul> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1715639779059_pld" data-blade-position="8" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="practices" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715639779059_pld" data-module-name="Email marketing best practices" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Email marketing best practices </h2> </header> <div class="blade__description"> <p>Is email marketing easy? The short answer is that yes, it can be — if you set it up properly.</p> <p>Optimising your email marketing campaigns can take time. But starting with a personalised strategy and using tools like marketing automation and AI make the process straightforward. It’s all about laying a foundation, listening to the data, and making adjustments as you go.</p> <p>For starters, build your foundational strategy around segmentation, personalisation, and automation. Segmentation and personalisation allow you to reach individual customers with highly targeted content that’s meaningful to them. That means they’re <a href="https://www.salesforce.com/ap/blog/email-subscribers/" target="_self"><ins>more likely to engage with the emails</ins></a> and, in turn, your brand.</p> <p>Here’s a high-level look at some best practices for email marketing:</p> <h3><strong>1. Craft marketing emails that people will engage with</strong></h3> <p>Emails are an art and a science, and efficiency is key for success. It’s important to not only get into the inbox but also to get them to engage with your emails. From eye-catching subject lines to the power of dynamic content, email marketing is equal parts what you say and how you say it.</p> <h3><strong>2. Follow legal compliance guidelines</strong></h3> <p>Adhering to the <a href="https://www.salesforce.com/ap/blog/data-security-standards/" target="_self"><ins>laws and guidelines</ins></a> related to email communications will keep you out of trouble, out of spam filters — and into customers’ inboxes. Following data protection and anti-spam standards will help you ensure the safety, security, and privacy of emails sent and received. It’s also just good business to make sure you’re not spamming potential customers or invading their privacy in any way.</p> <h3><strong>3. Improve email deliverability</strong></h3> <p>With all the automation happening for emails, be sure your connections are linked properly, and all information is inputted correctly to <a href="https://www.salesforce.com/ap/form/marketing/email-deliverability-guide/?d=pb" target="_self"><ins>ensure deliverability</ins></a>. Don’t let your emails get lost in cyberspace. Make sure to properly address your emails, and <a href="https://www.salesforce.com/ap/blog/email-deliverability-readiness-peak-volume/" target="_self"><ins>take steps to ensure</ins></a> that they don’t bounce back or wind up in spam filters by researching what is best for your industry.</p> <h3><strong>4. Acquire new subscribers</strong></h3> <p>Email marketing is all about reaching the masses and <a href="/au/resources/articles/email-marketing-101-how-to-create-a-campaign/" target="_self"><ins>building campaigns</ins></a> to reach more and more people. There are so many ways to build your subscriber list, but the first step is to ask them! Ask them to share, accept your newsletter invitation, or simply don’t unsubscribe. Make sure you activate your outreach channels online and in person.</p> <h3><strong>5. Engage your subscribers</strong></h3> <p>Acquiring email subscribers is just the start. Opt-in incentives, coupons and offers, curated content, and personalised messaging are all proven ways to keep subscribers engaged. Craft an engaging drip campaign that keeps your potential customers coming back for more by providing value and connection.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1718933459758_6mg_72727" data-blade-position="9" data-blade-name="sf/oneup" data-blade-variant="oneup" data-blade-source="www" data-blade-type="blade"> <section id="1718933459758_6mg_72727" class="relative oneup--blade oneup--left-image" > <div class="container"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1718933459758_6mg_72727" data-module-name="Stay up to date on all things marketing." data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter-3.jpg?w=1024" class="image__asset" alt="Astro standing with outstretched hands in front of the Marketing Cloud newsletter." sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter-3.jpg?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter-3.jpg?resize=300,169 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter-3.jpg?resize=768,432 768w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2023/05/category-marketing-role-based-newsletter-3.jpg?resize=1024,577 1024w" height="577" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <header class="oneup__blade-heading"> <h2 class="headline" style=" "> Stay up to date on all things marketing. </h2> <div class="blade__description"> <p>Sign up for our newsletter to get the latest research, industry insights, and product news delivered straight to your inbox.</p> </div> </header> <div class="cta_container flex flex--left ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Sign up now" data-link-url="https://www.salesforce.com/ap/form/other/blog-newsletter/?d=pb" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Sign up now for the marketing newsletter. " href="https://www.salesforce.com/ap/form/other/blog-newsletter/?d=pb" target="_blank" rel="noopener" > Sign up now </a> </pbc-button> </div> </div> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1715710172554_rar" data-blade-position="10" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="costs" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715710172554_rar" data-module-name="What are the costs involved with email marketing?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> What are the costs involved with email marketing? </h2> </header> <div class="blade__description"> <p>The cost of email marketing depends on the <a href="https://www.salesforce.com/ap/blog/small-marketing-team-deliver-big-results/" target="_self"><ins>size of your business</ins></a>, the size of your audience, and the number of emails you send each month. Those costs will fluctuate for your business as you move in and out of busy times of the year, launch new products and services, and much more.</p> <p>That said, the good news is twofold:</p> <ul> <li>One, it doesn’t have to cost much to get started with email marketing, especially if you do it in-house. An email marketing agency costs about <strong>$400 to $600 a month</strong> for a small business and anywhere from <strong>$2,000 to $12,000</strong> for large businesses.</li> <li>Two, the return on investment for email marketing is quite high. Industry experts put the ROI of email marketing at <a href="https://www.litmus.com/blog/infographic-the-roi-of-email-marketing" target="_blank" class="link__new-tab"><ins>$36 for every dollar spent</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a>, on average. That number climbs even higher for certain industries, like retail and e-commerce.</li> </ul> <h3><strong>List of email marketing cost considerations</strong></h3> <p>When considering the cost of email marketing, you’ll want to break it down into two main buckets — technology and labour:</p> <ol> <li>Technology costs include software, email service providers, and internet service providers.</li> <li>Labour costs include writing, design, and campaign management.</li> </ol> <p>Depending on the size of your business and the complexity of your email marketing needs, you may be able to absorb some of these costs into preexisting budget items. For instance, most businesses are already paying for internet and email services. If you have graphic designers in-house, you likely already have the software needed to design images for <a href="https://www.salesforce.com/ap/marketing/email/campaigns/" target="_self"><ins>email campaigns</ins></a>.</p> <p>The takeaway is clear, however: the ROI for email marketing is well worth it.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1731299245800_3ao" data-blade-position="11" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="types" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731299245800_3ao" data-module-name="Types of email marketing" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Types of email marketing </h2> </header> <div class="blade__description"> <p>Experts often point to four types of emails most commonly used in email marketing. The exact names and descriptions will vary, but organising these marketing emails into types is helpful in understanding how to build campaigns.</p> <p><strong>Pro tip: </strong><a href="https://www.salesforce.com/ap/marketing/email/tracking/" target="_self"><ins>Track every email</ins></a> that you send for continuous improvement. Let’s dig in.</p> <h3><strong>1. Newsletters</strong></h3> <p>Newsletters are one of the most common types of marketing emails. An email newsletter (or an e-newsletter) is an email that is sent to your subscribers regularly to keep them informed about the latest news and updates about your product or brand. Depending on your industry, you can send them on a weekly or monthly basis.</p> <p>Here’s an example of an email newsletter advertising new products.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1731298820933_1bba" data-blade-position="12" data-blade-name="sf/media" data-blade-variant="media" data-blade-source="www" data-blade-type="blade"> <section id="1731298820933_1bba" class="relative media--blade media--center-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--threebytwo" data-module-track-impressions="" data-module-id="1731298820933_1bba" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Forever-New.png?w=1024" class="image__asset" alt="Image of women from a shopping website" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Forever-New.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Forever-New.png?resize=300,201 300w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Forever-New.png?resize=768,513 768w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Forever-New.png?resize=1024,684 1024w" height="684" width="1024"/> </div> <div class="content__wrapper"> <div class="content__container"> <div class="basic_caption"> <p>Image source: <a href="https://www.forevernew.com.au/" target="_blank"><ins>Forever New</ins></a></p> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1731298885858_eai" data-blade-position="13" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="types" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731298885858_eai" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>Newsletters that show up regularly in subscriber inboxes are a great way to keep your brand top of mind for customers and prospects alike. <a href="https://www.salesforce.com/ap/form/other/blog-newsletter/?d=pb" target="_self"><ins>Successful newsletters</ins></a> often deliver a mix of content, including material on thought leadership, how-tos, and new product and service announcements. There are many benefits to newsletters, including:</p> <ul> <li>Building and strengthening relationships with subscribers</li> <li>Increasing brand engagement</li> <li>Maintaining customer retention</li> <li>Building customer loyalty</li> </ul> <p>In fact, 31% of marketers say email newsletters are the <a href="https://www.industryselect.com/blog/email-marketing-statistics-for-b2b-success" target="_blank" class="link__new-tab"><ins>best way to nurture B2B leads</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a>.</p> <h3><strong>2. Promotional emails</strong></h3> <p>Another commonly seen type of marketing email, promotional emails are used to make direct offers to your email list. Offers can range from discounted pricing on specific products to promotional content for a product or service.</p> <p>Here’s an example of a promotional email offering a 10% welcome email discount from Simétrie’s email newsletter.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1731298922653_tvi" data-blade-position="14" data-blade-name="sf/media" data-blade-variant="media" data-blade-source="www" data-blade-type="blade"> <section id="1731298922653_tvi" class="relative media--blade media--center-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--onebyone" data-module-track-impressions="" data-module-id="1731298922653_tvi" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Simetrie.-10_-discount-email-.png?w=958" class="image__asset" alt="image of a discount code" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Simetrie.-10_-discount-email-.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Simetrie.-10_-discount-email-.png?resize=281,300 281w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Simetrie.-10_-discount-email-.png?resize=768,821 768w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Simetrie.-10_-discount-email-.png?resize=958,1024 958w" height="1024" width="958"/> </div> <div class="content__wrapper"> <div class="content__container"> <div class="basic_caption"> <p>Image source: <a href="https://simetrie.com.au/" target="_blank"><ins>Simétrie</ins></a></p> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1731299095789_vvz" data-blade-position="15" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1731299095789_vvz" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731299095789_vvz" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>New product announcements, brand news, white papers, and webinars are all examples of content typically found in promotional emails. When it comes to driving purchases, <a href="https://www.barilliance.com/email-marketing-statistics/#t-1630097342858" target="_blank" class="link__new-tab"><ins>email accounted for 19.8% of all transactions</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a>, trailing only paid search (19.9%) and organic traffic (21.8%) among digital channels. It’s no wonder promotional emails are so popular — they work!</p> <h3><strong>3. Relational emails</strong></h3> <p>Relational emails are designed to (surprise, surprise) build relationships with prospects and customers by adding value upfront. That value comes in the form of free content and information, such as subscriber welcomes, blog articles, surveys, social updates, and more.</p> <p>Here’s an example of a warm and friendly relational email from Bombay Sweet Shop.</p> </div> </article> </div> </section> </div><div data-blade-id="1731299132811_10ho" data-blade-position="16" data-blade-name="sf/media" data-blade-variant="media" data-blade-source="www" data-blade-type="blade"> <section id="1731299132811_10ho" class="relative media--blade media--center-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--onebyone" data-module-track-impressions="" data-module-id="1731299132811_10ho" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Bombay-Sweet-Shop.png?w=924" class="image__asset" alt="image of a promotional email" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Bombay-Sweet-Shop.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Bombay-Sweet-Shop.png?resize=271,300 271w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Bombay-Sweet-Shop.png?resize=768,851 768w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Bombay-Sweet-Shop.png?resize=924,1024 924w" height="1024" width="924"/> </div> <div class="content__wrapper"> <div class="content__container"> <div class="basic_caption"> <p>Image source: <a href="https://bombaysweetshop.com/" target="_blank"><ins>Bombay Sweet Shop</ins></a></p> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1731299175379_4ta" data-blade-position="17" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1731299175379_4ta" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731299175379_4ta" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>The more engaging you can make these relational emails, the more connection you will build with your potential or current customers. In fact, newsletters are often categorised as relational emails, though we think them significant enough to warrant a category of their own.</p> <h3><strong>4. Transactional emails</strong></h3> <p>A transactional email is an email that is sent to a prospect following a commercial transaction or specific action performed by that person, such as a follow-up to a subscribe click, a purchase in your online store, or a password reset request.</p> <p>Here’s an example of a password reset email request from Zalora.</p> </div> </article> </div> </section> </div><div data-blade-id="1731299197896_18ag" data-blade-position="18" data-blade-name="sf/media" data-blade-variant="media" data-blade-source="www" data-blade-type="blade"> <section id="1731299197896_18ag" class="relative media--blade media--center-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--onebyone" data-module-track-impressions="" data-module-id="1731299197896_18ag" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Zalora.png?w=920" class="image__asset" alt="image of a password reset email" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Zalora.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Zalora.png?resize=296,300 296w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Zalora.png?resize=768,780 768w" height="934" width="920"/> </div> <div class="content__wrapper"> <div class="content__container"> <div class="basic_caption"> <p>Image source: <a href="https://www.zalora.com.ph/" target="_blank"><ins>Zalora</ins></a></p> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1731299363832_ij7" data-blade-position="19" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1731299363832_ij7" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731299363832_ij7" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>Each transactional email requires the recipient to take action and is meant to further the potential or current customer along their journey with the brand. Personalisation is key for these emails as it is a specific action they are following to connect with you.</p> <h3><strong>5. Lead nurturing emails</strong></h3> <p>Lead nurturing emails are targeted communications designed to engage potential customers throughout their buying journey.</p> <p>Here’s an example of a lead nurturing email from Auguste The Label.</p> </div> </article> </div> </section> </div><div data-blade-id="1731299369219_adl" data-blade-position="20" data-blade-name="sf/media" data-blade-variant="media" data-blade-source="www" data-blade-type="blade"> <section id="1731299369219_adl" class="relative media--blade media--center-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--onebyone" data-module-track-impressions="" data-module-id="1731299369219_adl" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Auguste-The-Label.png?w=974" class="image__asset" alt="image of a website" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Auguste-The-Label.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Auguste-The-Label.png?resize=285,300 285w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Auguste-The-Label.png?resize=768,807 768w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Auguste-The-Label.png?resize=974,1024 974w" height="1024" width="974"/> </div> <div class="content__wrapper"> <div class="content__container"> <div class="basic_caption"> <p>Image source: <a href="https://au.augustethelabel.com/" target="_blank"><ins>Auguste The Label</ins></a></p> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1731299451024_11zo" data-blade-position="21" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1731299451024_11zo" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731299451024_11zo" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>These <a href="https://www.salesforce.com/ap/marketing/email/drip-marketing/" target="_self"><ins>drip marketing emails</ins></a> provide relevant content and information based on the recipient's interests and actions, helping build relationships and gradually guiding them toward purchasing. By delivering value at each stage, lead nurturing emails increase the chances of converting leads into loyal customers.</p> <h3><strong>6. Confirmation emails</strong></h3> <p>Confirmation emails are automated messages sent to users to verify the successful completion of an action, such as a purchase, registration, or booking.</p> <p>Here’s an example of a confirmation email from The Mineraw.</p> </div> </article> </div> </section> </div><div data-blade-id="1731299477624_izl" data-blade-position="22" data-blade-name="sf/media" data-blade-variant="media" data-blade-source="www" data-blade-type="blade"> <section id="1731299477624_izl" class="relative media--blade media--center-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--sixteenbynine" data-module-track-impressions="" data-module-id="1731299477624_izl" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/The-Mineraw.png?w=968" class="image__asset" alt="image of an email send" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/The-Mineraw.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/The-Mineraw.png?resize=300,145 300w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/The-Mineraw.png?resize=768,371 768w" height="468" width="968"/> </div> <div class="content__wrapper"> <div class="content__container"> <div class="basic_caption"> <p>Image source: <a href="https://themineraw.com/" target="_blank"><ins>The Mineraw</ins></a></p> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1731299507720_1cwo" data-blade-position="23" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1731299507720_1cwo" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731299507720_1cwo" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p>These emails typically include details of the transaction or action taken, providing assurance and a record for the recipient. They help build trust by confirming that the user's request has been processed and serve as a reference for future interactions.</p> <h3><strong>7. Interactive emails</strong></h3> <p>Whatever types of emails you’re sending, it’s well worth looking into <a href="https://trailhead.salesforce.com/content/learn/modules/interactive-email-forms?trailmix_creator_id=aubreestamper&trailmix_slug=email-marketing" target="_self"><ins>adding interactive components</ins></a> to your messages.</p> <p>Here’s an example of an interactive email from Nykaa.</p> </div> </article> </div> </section> </div><div data-blade-id="1731299512978_1bqh" data-blade-position="24" data-blade-name="sf/media" data-blade-variant="media" data-blade-source="www" data-blade-type="blade"> <section id="1731299512978_1bqh" class="relative media--blade media--center-image" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main grid--threebytwo" data-module-track-impressions="" data-module-id="1731299512978_1bqh" data-module-name="" data-module-position="1" data-module-type="headline"> <div class="image__wrapper"> <img loading="lazy" src="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Nykaa.png?w=720" class="image__asset" alt="image of a website" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Nykaa.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Nykaa.png?resize=211,300 211w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Nykaa.png?resize=768,1092 768w,https://wp.sfdcdigital.com/en-au/wp-content/uploads/sites/12/2024/11/Nykaa.png?resize=720,1024 720w" height="1024" width="720"/> </div> <div class="content__wrapper"> <div class="content__container"> <div class="basic_caption"> <p>Image source: <a href="https://www.nykaa.com/" target="_blank"><ins>Nykaa</ins></a></p> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1731299608428_qfl" data-blade-position="25" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1731299608428_qfl" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731299608428_qfl" data-module-name="" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> </header> <div class="blade__description"> <p><a href="https://www.litmus.com/blog/interactive-email-for-beginners-6-interactive-elements-you-can-add-to-your-emails-today/" target="_blank" class="link__new-tab"><ins>Interactive emails</ins><img class="link__new-tab-icon" alt="Opens in a new window"></a> provide the web-like functionality necessary for recipients to take actions within their inboxes. This means customers have the ability to add items to their cart, book a hotel room, watch a video, and more without leaving the body of the email.</p> <p>The main benefit of including interactive elements in your emails is a <a href="/au/form/events/webinars/form-rss/2436355/?d=pb" target="_self"><ins>boost in engagement</ins></a>. Interactive content gives your customers something to do versus just reading an email.</p> <p>By using interactive emails, you have the opportunity to update the email in real-time, even after it’s been sent. You can also include form fills (a software program that automatically fills forms in the user interface) in the body of the email. These options ensure your emails are providing the most recent information and giving customers a chance to get even more personalised content from you.</p> <p>Examples of interactive emails include options for:</p> <ul> <li>Booking an appointment via a form.</li> <li>Seeing up-to-date product information in a shopping cart.</li> <li>Quizzes, polls, and surveys about interests or experiences.</li> </ul> </div> </article> </div> </section> </div><div data-blade-id="1715183446283_kms_727224" data-blade-position="26" data-blade-name="sf/promotion" data-blade-variant="promotion" data-blade-source="www" data-blade-type="blade"> <section id="1715183446283_kms_727224" class="relative promotion--blade promotion--right-image" > <div class="container pb-shadow pb-large-corner container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main promotion_layout--full_height" data-module-id="1715183446283_kms_727224" data-module-name="See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide." data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <div class="image__wrapper mobile-pt-0 promotion_layout--full_height-image_wrapper relative " > <img loading="lazy" src="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/9th-som-promo-blade-1024x1024-1.png?w=1024" class="image__asset" alt="Cover of the Salesforce State of Marketing report" sizes="100vw" srcset="https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/9th-som-promo-blade-1024x1024-1.png?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/9th-som-promo-blade-1024x1024-1.png?resize=300,300 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/05/9th-som-promo-blade-1024x1024-1.png?resize=768,768 768w" height="1024" width="1024"/> </div> <div class="content__wrapper pt-64 mobile-pb-8 mobile-pt-40 mobile-ml-32 mobile-mr-32 pb-64 promotion_layout---image-content_wrapper"> <header class="promotion__blade-heading"> <h2 class="pbc-g-text-display-4 mt-0 mb-48 mobile-mb-32" style=" "> See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide. </h2> </header> <div class="cta_container flex flex--full_height ctas__1"> <pbc-button class="cta_button__wrapper" data-link-text="Get the report" data-link-url="/ap/resources/research-reports/state-of-marketing/" data-link-type="primary cta" > <a class="cta_button" data-size="" data-variant="secondary" data-stacking="default" aria-label="Get the report: See the top trends in data, AI, and more — from nearly 5,000 marketers worldwide." href="/ap/resources/research-reports/state-of-marketing/" target="_self" rel="noopener" > Get the report </a> </pbc-button> </div> </div> </article> </div> </section> </div><div data-blade-id="1731299751449_3el" data-blade-position="27" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="best" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731299751449_3el" data-module-name="Why is Salesforce the best email marketing software?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Why is Salesforce the best email marketing software? </h2> </header> <div class="blade__description"> <p>Great <a href="https://www.salesforce.com/ap/marketing/engagement/email-marketing/" target="_self"><ins>email marketing software</ins></a> gives you the power to run email campaigns from start to finish and analyse the results to make the next campaign even better. With the right tool, you can handle everything from soup to nuts:</p> <ul> <li>Writing copy and designing templates for email messages.</li> <li>Creating dynamic, personalised content to wow your audience.</li> <li>Acquiring subscribers and managing leads with CRM integration.</li> <li>Segmenting leads and running personalised drip-and-nurture campaigns.</li> <li>Tracking analytics and optimising campaigns in real time.</li> </ul> <p>The <a href="https://www.salesforce.com/ap/marketing/engagement/email-marketing/" target="_self"><ins>Salesforce Marketing Cloud</ins></a> is the best way to design and deliver scalable email marketing campaigns.</p> <p>With our advanced features, you can leverage easy-to-use templates to build custom email chains for both desktop and mobile. Our AI tools and automation software let you personalise emails for different target audience segments — you can even optimise frequency and timings to supercharge conversions. Once you’ve kickstarted your campaign, you can view all of your emails, customer information, and performance metrics in one central place.</p> <p>If you’re looking to build, optimise, and control every aspect of your email marketing strategy, Salesforce Marketing Cloud will let you achieve that. To find out more, <a href="https://www.salesforce.com/ap/form/marketing/engagement-demo/?d=pb" target="_self"><ins>watch the demo here</ins></a>.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1715710374799_tqb" data-blade-position="28" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="started" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1715710374799_tqb" data-module-name="How to get started with email marketing?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> How to get started with email marketing? </h2> </header> <div class="blade__description"> <p>Now that we’ve covered the different types of email campaigns you can launch, here’s <a href="/au/resources/articles/email-marketing-101-how-to-create-a-campaign/" target="_self"><ins>how you can start</ins></a> an email marketing program in your company.</p> <h3><strong>1. Know your business goals for email marketing</strong></h3> <p>First things first: Define your business goals. Knowing what you need to accomplish with your emails will help you hone in on the email marketing tools and features you need in an <a href="https://www.salesforce.com/ap/marketing/engagement/email-marketing/" target="_self"><ins>email marketing software</ins></a> solution.</p> <h3><strong>2. Know what emails to send</strong></h3> <p>Now that you know the different types, you can decide what is best for your brand. From newsletters to interactive, transactional messages, there are multiple kinds of marketing emails you can send. Make sure the tool you consider supports the easy design, distribution, and analytics tracking of your preferred formats.</p> <h3><strong>3. Know what connects emails to customer data</strong></h3> <p>Data is the gateway to scalability. Choosing an email marketing tool that integrates with your customer data system makes it easier to send emails with dynamic content, run automated drip-and-nurture campaigns, and so much more. Email tools that integrate with <a href="https://www.salesforce.com/ap/crm/what-is-crm/crm-systems/" target="_self"><ins>CRM systems</ins></a> and understand metrics like open rates and click-through rates open the door to advanced functionality and scalability.</p> <h3><strong>4. Know what integrates email marketing to your business tools</strong></h3> <p>Once you start growing subscriber lists and collecting analytics data on campaign performance, you’ll want to share that information across your organisation. Team collaboration is key to scaling your email marketing campaign to new heights.</p> <h3><strong>5. Know what tools your employees can use easily</strong></h3> <p>The best email marketing tool in the world won’t do your business much good if it’s too complicated to use. Look for <a href="https://www.salesforce.com/ap/marketing/email/design-best-practices/" target="_self"><ins>a tool that’s user-friendly</ins></a> and supported by solid documentation and support. Find a tool that offers a host of self-service support options to help you find the answers you need on demand.</p> </div> </article> </div> <div class="background__gradient" style="background-image: linear-gradient(180deg, #FFFFFF 0%, rgb(255, 255, 255) 100%);"></div> </section> </div><div data-blade-id="1731299870322_et9" data-blade-position="29" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="success" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731299870322_et9" data-module-name="How to measure an email marketing campaign’s success?" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> How to measure an email marketing campaign’s success? </h2> </header> <div class="blade__description"> <p>Let’s talk through some metrics you can use to measure the effectiveness of your email marketing campaign.</p> <ul> <li><strong>Open rate:</strong> the percentage of recipients who open your email.</li> <li><strong>Click-through rate (CTR):</strong> The number of people who click a link in your emails.</li> <li><strong>Conversion rate: </strong>The percentage of people who click through and complete a desired action.</li> <li><strong>Unsubscribe rate: </strong>The percentage of people who unsubscribe following an email.</li> <li><strong>Forwarding rate</strong>: How many people share or forward your email to another person?</li> <li><strong>List growth rate:</strong> At what rate is your email list growing?</li> </ul> <p><strong>Bounce rates:</strong> The percentage of emails not delivered to a recipient’s inbox.</p> </div> </article> </div> </section> </div><div data-blade-id="1731300432203_13el" data-blade-position="30" data-blade-name="sf/simpletable" data-blade-variant="simpletable" data-blade-source="www" data-blade-type="blade"> <section id="advantage" class="relative simpletable--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main default" data-module-id="1731300432203_13el" data-module-name="Advantages and disadvantages of email marketing" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="simpletable__blade-heading text--left "> <h2 class="headline simpletable__headline" style=" "> Advantages and disadvantages of email marketing </h2> </header> <div data-component="table" data-table-pagination-mode="" data-table-frozen-columns="0" id="1731300432203_13el" class="table simpletable__table simpletable__table--striped" > <table role="table"> <thead role="rowgroup"> <tr role="row"> <th role="columnheader" scope="col" class="table__cell"><strong>Advantages</strong></th> <th role="columnheader" scope="col" class="table__cell"><strong>Disadvantages</strong></th> </tr> </thead> <tbody role="rowgroup"> <tr role="row" > <td role="cell" class="table__cell"><strong>Targeted:</strong> This lets you create personalised emails based on audience needs.</td> <td role="cell" class="table__cell"><strong>Spam folders:</strong> If an email gets marked as spam, this is revenue down the drain.</td> </tr> <tr role="row" > <td role="cell" class="table__cell"><strong>Cost-effective:</strong> An affordable, high ROI strategy suitable for large and small businesses.</td> <td role="cell" class="table__cell"><strong>Content overload: </strong>Consumers receive hundreds of emails every week, making it hard to stand out.</td> </tr> <tr role="row" > <td role="cell" class="table__cell"><strong>Scalable:</strong> Easy to scale your campaign as you grow.</td> <td role="cell" class="table__cell"><strong>Attention span: </strong>Customers may skim through emails quickly, making it challenging to convey your value proposition.</td> </tr> <tr role="row" > <td role="cell" class="table__cell"><strong>Measurable:</strong> Allows for easy performance tracking through open and click-through rates.</td> <td role="cell" class="table__cell"><strong>Design challenges:</strong> Due to email formatting, there are fewer opportunities for creative designs.</td> </tr> <tr role="row" > <td role="cell" class="table__cell"><strong>Direct communication: </strong>Personal emails allow businesses to build trust more easily with consumers.</td> <td role="cell" class="table__cell"><strong>Resources:</strong> Creating high-quality emails that stand out requires time and resources.</td> </tr> </tbody> </table> </div> </article> </div> </section> </div><div data-blade-id="1731300445455_14fc" data-blade-position="31" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="day" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731300445455_14fc" data-module-name="When is the best day to send an email? " data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> When is the best day to send an email? </h2> </header> <div class="blade__description"> <p>Most email marketers agree that the morning <strong>between 9</strong> <strong>and 11 am</strong> is the best time to send an email. But which day should you choose? Let’s take a look.</p> <ul> <li><strong>Monday:</strong> Avoid Mondays. Most consumers are busiest on this day.</li> <li><strong>Tuesday:</strong> High engagement rates. A solid time to send out your emails.</li> <li><strong>Wednesday:</strong> Excellent day for emailing. People have settled into the week and are more receptive.</li> <li><strong>Thursday:</strong> Best day to send emails. People are in good spirits but still haven’t signed off for the weekend.</li> <li><strong>Friday:</strong> Has a higher CTR, but open rates may drop as people wind down for the weekend.</li> <li><strong>Saturday:</strong> Avoid. Most people won’t check their inbox.</li> <li><strong>Sunday:</strong> Better than Saturday, but not as good as a mid-week email.</li> </ul> <p>So, the answer: <strong>Thursday mornings</strong> <strong>are the best day</strong> and time to send an email, followed closely by <strong>Tuesday</strong> and <strong>Wednesday</strong>. That said, perform your own <strong>A/B tests</strong> to determine the right time and day for your brand.</p> </div> </article> </div> </section> </div><div data-blade-id="1731300643059_10ws" data-blade-position="32" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="tips" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731300643059_10ws" data-module-name="Email marketing tips" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Email marketing tips </h2> </header> <div class="blade__description"> <p>Here are some top tips for email marketing success:</p> <ul> <li><strong>Get personal: </strong>Personalise your email chains for different segments.</li> <li><strong>It’s not all about promos: </strong>Make relational emails a priority.</li> <li><strong>Automate: </strong>Make automation a hallmark of your campaign.</li> <li><strong>Test everything:</strong> Do A/B testing to discover the best send times.</li> <li><strong>Updates: </strong>Provide product updates to keep people in the loop.</li> <li><strong>Make it mobile-friendly: </strong>Optimise your email chains for mobile.</li> <li><strong>Evaluate: </strong>Track your performance and adjust over time.</li> <li><strong>Be consistent: </strong>Always strive to maintain a consistent brand voice.</li> <li><strong>Provide value: </strong>Offer incentives to improve customer engagement.</li> <li><strong>CTA:</strong> Make your call to action clear.</li> <li><strong>Lead magnets:</strong> Create lead magnets to get people on board.</li> </ul> </div> </article> </div> </section> </div><div data-blade-id="1731300652085_o6c" data-blade-position="33" data-blade-name="sf/textmainbody" data-blade-variant="textmainbody" data-blade-source="www" data-blade-type="blade"> <section id="1731300652085_o6c" class="relative textmainbody--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main text--left" data-module-id="1731300652085_o6c" data-module-name="Summing up" data-module-position="1" data-module-type="headline" data-module-track-impressions=""> <header class="textmainbody__blade-heading grid grid_sub"> <h2 class="headline text__headline--large" style=" "> Summing up </h2> </header> <div class="blade__description"> <p>There’s a lot to consider when starting your email marketing campaign. Between sending at the right time, creating compelling content and keeping compliant, there’s plenty to get right.</p> <p>However, if you treat your customers like a close friend and lean heavily into automation, you can’t go too far wrong. And when your email marketing efforts get off the mark, there’s no better way to convert leads, cultivate brand loyalty, and grow your business.</p> <p><strong>Are you looking for an email marketing solution?</strong> Learn more about why <a href="https://www.salesforce.com/ap/marketing/engagement/email-marketing/" target="_self"><ins>Salesforce Marketing Cloud</ins></a> is the #1 solution for email marketing.</p> </div> </article> </div> </section> </div><div data-blade-id="1731300985846_19mp" data-blade-position="34" data-blade-name="sf/faq" data-blade-variant="faq" data-blade-source="www" data-blade-type="blade"> <section id="faq" class="relative faq--blade" > <div class="container container--min-spacing-bottom container--min-spacing-top"> <article class="grid grid_main" data-module-track-impressions="false" data-module-id="1731300985846_19mp" data-module-name="Email marketing FAQs" data-module-position="1" data-module-type="headline"> <header class="faq__blade-heading "> <h2 class="headline" style=" "> Email marketing FAQs </h2> </header> <div class="faq--tabs"> <div class="one-tab" > <div id="tab-1-1731300985846_19mp" > <div class="pbc_accordion"> <div class="accordion__item accordion__item-1 selected " data-module-id="1731300985821_17rq" data-module-name="What does ESP mean in full form?" data-module-position="1" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="true" aria-controls="rel1731300985846_19mp-11" class="accordion__trigger" id="accordion1731300985846_19mp-11" aria-label="What does ESP mean in full form?"> <span class="accordion__title relative"> What does ESP mean in full form? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1731300985846_19mp-11" id="rel1731300985846_19mp-11"> <div class="accordion__description"> <p>ESP stands for email service provider, a service that lets marketers send email campaigns to their subscriber list.</p> </div> </section> </div> <div class="accordion__item accordion__item-2 " data-module-id="1731300985823_fgy" data-module-name="What is a double opt-in?" data-module-position="2" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1731300985846_19mp-12" class="accordion__trigger" id="accordion1731300985846_19mp-12" aria-label="What is a double opt-in?"> <span class="accordion__title relative"> What is a double opt-in? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1731300985846_19mp-12" id="rel1731300985846_19mp-12"> <div class="accordion__description"> <p>A double opt-in involves a user signing up for an email marketing list and then receiving an email to confirm the subscription.</p> <p>How can I ensure my email marketing campaigns comply with laws in different regions? The best way to comply is to know what you’re complying with. Here’s a breakdown of the main regulations and policies for email marketing in Asia Pacific.</p> <ul> <li><strong>Australia</strong>: <a href="https://www8.austlii.edu.au/cgi-bin/viewdb/au/legis/cth/consol_act/sa200366/" target="_blank"><ins>The Spam Act 2003</ins></a></li> <li><strong>New</strong> <strong>Zealand</strong>: <a href="https://www.legislation.govt.nz/act/public/2007/0007/latest/dlm405134.html" target="_blank"><ins>The Unsolicited Electronic Messages Act</ins></a></li> <li><strong>Malaysia</strong>: <a href="https://www.pwc.com/my/en/services/assurance/pdpa.html" target="_blank"><ins>The Personal Data Protection Act</ins></a> (PDPA)</li> <li><strong>Philippines</strong>: <a href="https://privacy.gov.ph/data-privacy-act/" target="_blank"><ins>The Data Privacy Act</ins></a> (DPA)</li> <li><strong>Singapore</strong>: <a href="https://sso.agc.gov.sg/Act/SCA2007" target="_blank"><ins>The Spam Control Act</ins></a> and <a href="https://www.pdpc.gov.sg/overview-of-pdpa/the-legislation/personal-data-protection-act" target="_blank"><ins>Personal Data Protection Act</ins></a> (PDPA)</li> <li><strong>India:</strong> <a href="https://www.meity.gov.in/writereaddata/files/Digital%20Personal%20Data%20Protection%20Act%202023.pdf" target="_blank"><ins>Digital Personal Data Protection Act</ins></a></li> </ul> </div> </section> </div> <div class="accordion__item accordion__item-3 " data-module-id="1731300985823_xxy" data-module-name="When was the first spam email sent?" data-module-position="3" data-module-type="accordion" data-module-track-impressions="true" data-module-track-clicks="true" > <h3 class="accordion__heading"> <button type="button" aria-expanded="false" aria-controls="rel1731300985846_19mp-13" class="accordion__trigger" id="accordion1731300985846_19mp-13" aria-label="When was the first spam email sent?"> <span class="accordion__title relative"> When was the first spam email sent? <span class="accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20"> <svg xmlns="http://www.w3.org/2000/svg" width="13.54" height="13.54" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--plus" viewBox="0 0 22 22"><path d="M13 12.5h8.25c.4 0 .75-.35.75-.75v-1.5c0-.4-.35-.75-.75-.75H13c-.3 0-.5-.2-.5-.5V.75c0-.4-.35-.75-.75-.75h-1.5c-.4 0-.75.35-.75.75V9c0 .3-.2.5-.5.5H.75c-.4 0-.75.35-.75.75v1.5c0 .4.35.75.75.75H9c.3 0 .5.2.5.5v8.25c0 .4.35.75.75.75h1.5c.4 0 .75-.35.75-.75V13c0-.3.2-.5.5-.5Z" class="icon__plus" clip-rule="evenodd"/></svg> <svg xmlns="http://www.w3.org/2000/svg" width="14.77" height="1.85" fill="none" aria-hidden="true" class="accordion__icon accordion__icon--minus" viewBox="0 0 24 3"><path d="M24 2.25c0 .4-.35.75-.75.75H.75C.35 3 0 2.65 0 2.25V.75C0 .35.35 0 .75 0h22.5c.4 0 .75.35.75.75v1.5Z" class="icon__minus" clip-rule="evenodd"/></svg> </span> </span> </button> </h3> <section class="accordion__panel" role="region" aria-labelledby="accordion1731300985846_19mp-13" id="rel1731300985846_19mp-13"> <div class="accordion__description"> <p>Here’s some fun marketing trivia. The first spam email was sent by Gary Thuerk in 1978. It was an advert for a presentation for Thuerk’s company’s DECSYSTEM-20.</p> </div> </section> </div> </div> </div> </div> </div> </article> </div> </section> </div><div data-blade-id="1671040976963_10e4" data-blade-position="35" data-blade-name="sf/trailheadmfe" data-blade-variant="trailheadmfe" data-blade-source="www" data-blade-type="blade"> <section id="1671040976963_10e4" class="relative thmfe--blade layout--3 thmfe--" > <div class="container background__present"> <div class="grid grid_main thmfe thmfe__3 thmfe__gridThree"> <header class="thmfe__blade-heading text--center"> <h2 class="headline" style=" "> Learn new skills with free, guided learning on Trailhead. </h2> </header> <div class="cards"> <div class="thcontent-blade-wrapper thcontent-wrapper_learning"> <article class="card card__wrapper"> <pbc-thwrapper tag='thexternal-collection' src='https://ui.trailhead.com/components/v4.29.2/modules/thexternal-collection.js' componentname='thexternal-collection-learning' 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