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Supporting media and digital culture | Shaping Europe’s digital future

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class="ecl-breadcrumb__segment" data-ecl-breadcrumb-item="static"><a href="/en/policies" class="ecl-link ecl-link--standalone ecl-link--no-visited ecl-breadcrumb__link" >Policies</a><svg class="ecl-icon ecl-icon--2xs ecl-icon--rotate-90 ecl-breadcrumb__icon" focusable="false" aria-hidden="true" role="presentation"><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#corner-arrow"></use></svg></li><li class="ecl-breadcrumb__segment ecl-breadcrumb__current-page" data-ecl-breadcrumb-item="static" aria-current="page"><span>Supporting media and digital culture</span></li></ol></nav><div class="ecl-page-header__title-container"><h1 class="ecl-page-header__title"><span>Supporting media and digital culture</span></h1></div></div></div> </div> <main class="ecl-u-pb-xl" id="main-content"> <div class="ecl-container"> <div class="ecl-row"> <div class="ecl-col-s-12"> <div> <div data-drupal-messages-fallback class="hidden"></div><div id="block-machinetranslationmessage" class="ecl-u-mb-l"> </div> <div id="block-cnt-theme-main-page-content" class="ecl-u-mb-l"> <article> <div> <div class="ecl-row"> <div class="ecl-col-12"> </div> </div> <div class="ecl-row"> <div class="content_main_wrapper ecl-col-s-12 ecl-col-l-8"> <div > <div class="ecl-u-type-m ecl-u-mb-xl"> <p class="ecl-page-header-standardised__description"> The Commission is promoting a coherent approach on media policies, covering legislation on media services and the preservation of European cultural heritage. </p> </div> <div class="ecl"><p>The European Commission supports media policies that empower European citizens to enjoy seamless and interactive experiences, letting them access any content from anywhere in Europe.</p> <p>A single European TV market needs a minimum set of common rules for the&nbsp;<a href="https://digital-strategy.ec.europa.eu/en/policies/audiovisual-and-media-services">audiovisual sector and new media sector</a>&nbsp;covering aspects like advertising, promotion of European works and protection of minors.</p> <p>The Commission is working on legislation that supports the possibility of sharing content across the EU, as well as the&nbsp;promotion of&nbsp;<a href="https://digital-strategy.ec.europa.eu/en/policies/media-freedom">media freedom and pluralism</a>&nbsp;in Europe. It makes sure that the right regulatory framework in terms of&nbsp;copyright&nbsp;is in place so all citizens can fully benefit from the great opportunities offered by a truly connected digital Europe.</p> <p>In the context of&nbsp;<a href="https://digital-strategy.ec.europa.eu/en/policies/social-media-policy">social media platforms and networks</a>, the Commission addresses the various challenges around&nbsp;<a href="https://digital-strategy.ec.europa.eu/en/policies/online-disinformation">fake news and online disinformation&nbsp;</a>and the spread of illegal content.</p> <p>Open data&nbsp;and re-use of public sector information, open government data is promoted and encouraged.</p> <p>The&nbsp;<a href="https://digital-strategy.ec.europa.eu/en/policies/cultural-heritage">digitisation of Europe's cultural heritage</a>&nbsp;of collections held by Europe's libraries, archives, museums and audiovisual archives makes it accessible and available to everyone.</p> </div> </div> </div> <div class="ecl-col-s-12 ecl-col-l-4 sidebar"> <div> <div class="ecl-u-type-m"> <section> <!-- SM share webtool start --> <div class="ecl-u-pa-m ecl-u-border-all ecl-u-border-color-primary"> <script type="application/json">{"service":"share","version":"2.0","color":true}</script> </div> <!-- SM share webtool end --> </section> </div> </div> <div><div class="ecl-u-mt-l"> <div class="ecl-social-media-follow ecl-social-media-follow--horizontal"><p class="ecl-social-media-follow__description">Follow the latest progress and learn more about getting involved.</p><ul class="ecl-social-media-follow__list"><li class="ecl-social-media-follow__item"><a href="https://twitter.com/MediaEu" class="ecl-link ecl-link--standalone ecl-link--icon ecl-link--icon-before ecl-social-media-follow__link" ><svg class="ecl-icon ecl-icon--l ecl-link__icon ecl-social-media-follow__icon" focusable="false" aria-hidden="true" ><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons-social-media/sprites/icons-social-media.svg#twitter-color"></use></svg><span class="ecl-link__label">Follow the Commission&#039;s work on media @MediaEU</span></a></li></ul></div> </div> </div> </div> </div> <div class="ecl-row"> <div class="ecl-col-12"> <h2>Latest News</h2> <div class="views-element-container"><div class="js-view-dom-id-befa6ab612e8b9bb3441bc264ca85bb189852c82bb6e6b02c7ac9a86e59f92d0"> <div class="views-view-grid horizontal cols-2 clearfix"> <div class="ecl-row"> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">DIGIBYTE</span> | <time dateTime="22 November 2024">22 November 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/news/european-cinema-nights-returns-2024-edition" rel="bookmark"><span>European Cinema Nights Returns for 2024 edition</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m ecl-u-mb-xl"> <p class="ecl-page-header-standardised__description"> <p>The 2024 edition of the European Cinema Nights returns 2 to 6 December, with the theme ‘Sharing stories we love’.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/iStock_GettyImages_1445871179__mesh_cube_XtDJt8UkGC4BW7IsGErqYAhgr0_178562.jpg?itok=Ibw-bttB);width:7.5rem"> </div> </article> </div> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">PRESS RELEASE</span> | <time dateTime="22 October 2024">22 October 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/news/commission-makes-eu16-million-funding-available-support-journalism-and-media-literacy-across-europe" rel="bookmark"><span>Commission makes €16 million of funding available to support journalism and media literacy across Europe</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m ecl-u-mb-xl"> <p class="ecl-page-header-standardised__description"> <p>The Commission has published three calls for proposals under the Creative Europe programme, aiming to support media freedom and pluralism, increase media resilience and help enhance media literacy.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/GettyImages_1209659465__Mihajlo_Maricic_iP3dGMLMtHWn48swRSM0Rh2t0Fk_175098.jpg?itok=w6Ssx8Pc);width:7.5rem"> </div> </article> </div> </div> <div class="ecl-row"> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">DIGIBYTE</span> | <time dateTime="21 October 2024">21 October 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/news/european-digital-media-observatory-launches-media-literacy-guidelines" rel="bookmark"><span>The European Digital Media Observatory launches Media Literacy Guidelines</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m ecl-u-mb-xl"> <p class="ecl-page-header-standardised__description"> <p>The European Digital Media Observatory (EDMO) has launched Guidelines for effective media literacy initiatives, which aim to increase the effectiveness of media literacy initiatives across Europe.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/EDMO_Guidelines_share_graphic_32_36ubwAHrZsmA0d302sGFNifilAM_175060.jpg?itok=tLMHJc3e);width:7.5rem"> </div> </article> </div> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <div class="ecl-u-type-s ecl-u-type-color-grey-75 ecl-u-type-family-alt"> <span class="ecl-u-type-uppercase">PRESS RELEASE</span> | <time dateTime="24 September 2024">24 September 2024</time> </div> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/news/online-platforms-report-measures-protect-european-election-integrity-under-code-practice" rel="bookmark"><span>Online platforms report on measures to protect European election integrity under the Code of Practice on Disinformation</span> </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div class="cnt-teaser no-media ecl-u-type-m ecl-u-mb-xl"> <p class="ecl-page-header-standardised__description"> <p>Major online platforms and signatories of the Code of Practice on Disinformation – including Google, Meta, Microsoft, and TikTok - have published their fourth set of reports detailing their actions to combat the spread of disinformation online, with a particular focus on the European elections held in June.</p> </p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/newsroom_thumbnail/public/newsroom/items/iStock_GettyImages_1375325097__PerlaStudio_TFDsuIYlZWsB2nG9be9H09NaAM_171832.jpg?itok=s2yhe368);width:7.5rem"> </div> </article> </div> </div> </div> </div> </div> <div class="ecl-u-mt-xl ecl-u-d-flex ecl-u-justify-content-end"> <a href="/en/related-content?topic=159" class="ecl-link ecl-link--standalone ecl-link--icon ecl-link--icon-after ecl-link--primary" ><span class="ecl-link__label">Browse Media</span><svg class="ecl-icon ecl-icon--xs ecl-icon--rotate-90 ecl-link__icon" focusable="false" aria-hidden="true" ><use xlink:href="/themes/contrib/oe_theme/dist/ec/images/icons/sprites/icons.svg#corner-arrow"></use></svg></a></div> <div class="ecl-row"></div> <h2>Related Content</h2> <h3>Big Picture</h3> <div> <div class="ecl-row ecl-u-mb-2x"> <div class="ecl-col-m-5"> <div role="img" aria-label="Media and digital culture" class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none" style="background-image:url(/sites/default/files/styles/large/public/2021-07/GettyImages-1029147344%20%E2%94%AC%E2%8C%90%20metamorworks%20-%20iStock%20Getty%20Images%20Plus.jpg?itok=CUlOcjF9); width:auto"></div> </div> <div class="ecl-col-m-7"> <a href="/en/policies/media-and-digital-culture" class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone"> Media and digital culture </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div> <p>The Commission supports the digital transformation and competitiveness of the audiovisual and media sector in order to stimulate access to quality content and media pluralism.</p> </div> </p> </div> </div> </div> <div class="views-element-container"><div class="js-view-dom-id-7937b9e8ed099d37425d20177e51836536762cda543d3daf9475eab617c06e01"> <header> <h3>Dig deeper</h3> </header> <div class="views-view-grid horizontal cols-2 clearfix"> <div class="ecl-row"> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/policies/value-gaming" rel="bookmark">Understanding the Value of a European Games Society </a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div> <p>Test draft - The project “Understanding the value of a European Video Games Society” delivers insights on the many economic, cultural, financial, and social impacts that video games have on our society, and how this industry impacts a range of policy areas.</p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/thumbnail/public/2022-03/guy%20is%20playing%20on%20the%20console.jpg?itok=u04jAd38);width:7.5rem"></div> </article> </div> </div> </div> </div> </div> <div class="views-element-container"><div class="js-view-dom-id-e0182eaaccad6f9ff2cbc26e108172d0fa21695699fdff6681da58e6a7d94cc2"> <header> <h3>See Also</h3> </header> <div class="views-view-grid horizontal cols-2 clearfix"> <div class="ecl-row"> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/policies/virtual-worlds" rel="bookmark">Virtual Worlds fit for people</a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div> <p>Virtual worlds, also referred to as metaverses, will provide opportunities as well as challenges. The Commission will ensure they reflect EU values and fundamental rights and foster innovation for businesses.</p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/thumbnail/public/2024-07/POSTCARD_VW.png?itok=Obbhe7CQ);width:7.5rem"></div> </article> </div> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/policies/audiovisual-and-media-services" rel="bookmark">Audiovisual and Media Services</a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div> <p>These days we can watch our favourite programmes not just on TV, but also online. These shows are subject to the rules of the single market.</p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/thumbnail/public/2021-03/AVMSD_0.jpg?itok=bn_nPPHr);width:7.5rem"></div> </article> </div> </div> <div class="ecl-row"> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/policies/cultural-heritage" rel="bookmark">Digital cultural heritage</a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div> <p>Cultural heritage is evolving rapidly thanks to digital technologies. The momentum is now to preserve our cultural heritage and bring it to this digital decade.</p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/thumbnail/public/2021-03/chess_recoloringpeplophorosatacropoliusmuseum.jpg?itok=Y3Oj-vLL);width:7.5rem"></div> </article> </div> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/policies/copyright" rel="bookmark">Copyright</a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div> <p>The European Commission is adapting EU copyright rules to new consumer behaviours in a Europe which values its cultural diversity.</p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain ecl-u-media-bg-repeat-none ecl-u-flex-shrink-0 ecl-u-ml-xl ecl-u-d-md-block" style="background-image:url(/sites/default/files/styles/thumbnail/public/2021-03/copyright.jpg?itok=e4VR3BdD);width:7.5rem"></div> </article> </div> </div> <div class="ecl-row"> <div class="ecl-col-m-6"> <article class="ecl-u-d-flex ecl-u-pv-m ecl-u-border-bottom ecl-u-border-color-grey-15"> <div class="ecl-u-flex-grow-1"> <a class="ecl-u-d-inline-block ecl-u-type-prolonged-m ecl-u-type-bold ecl-u-type-family-alt ecl-u-mt-xs ecl-link ecl-link--standalone" href="/en/policies/media-freedom" rel="bookmark">Media freedom and pluralism</a> <p class="ecl-u-type-paragraph ecl-u-type-color-grey-100 ecl-u-mt-xs"> <div> <p>The European Union upholds media freedom and pluralism as pillars of modern democracy and enablers of free and open debate.</p> </div> </p> </div> <div class="ecl-u-media-ratio-3-2 ecl-u-media-bg-size-contain 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