Time to Take Omnichannel Action

<!DOCTYPE html>   <html lang="zh">  <head> <meta charset="utf-8" /> <meta http-equiv="X-UA-Compatible" content="IE=edge"> <meta http-equiv="Content-type" content="text/html; charset=utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, maximum-scale=1, user-scalable=no"> <meta name="msapplication-TileImage" content="/Content/Shotgun/img/favicon/ms-icon-144x144.png?v=4" /> <link rel="apple-touch-icon-precomposed" href="/Content/Shotgun/img/favicon/apple-icon-precomposed.png?v=4" /> <link rel="icon" href="/Content/Shotgun/img/favicon/favicon.ico?v=4" /><style> .coveo-card-layout a::after { display: none !important; } </style> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-P97VBCW');</script> <meta name="google-site-verification" content="EyIQB7GdOQ83t4xrzV8zE-Gs_mjfgD-VO1TZkSkbKSc" />  <title>Time to Take Omnichannel Action - IQVIA</title>  <link rel="canonical" href="https://www.iqvia.com/locations/emea/library/white-papers/time-to-take-omnichannel-action" /> <meta name="iq:related_solutions" content="Healthcare Professional Engagement" /> <meta name="iq:region" content="Europe,Global" /> <meta name="iq:regional_business_unit" content="Europe Middle East and Africa,Global" /> <meta name="iq:business_area" content="Enterprise,Contract Sales and Medical Solutions" /> <meta name="iq:market_product" content="IQVIA" /> <meta name="iq:insight_topics" content="EMEA Thought Leadership" /> <meta name="iq:thought_leadership" content="" /> <meta property="og:title" content="Time to Take Omnichannel Action" /> <meta property="twitter:title" content="Time to Take Omnichannel Action" /> <meta property="og:image" content="https://www.iqvia.com/-/media/iqvia/images/modules/brandworld/1148_male-doctor-using-tablet-computer-in-clinic.jpg" /> <meta property="twitter:image" content="https://www.iqvia.com/-/media/iqvia/images/modules/brandworld/1148_male-doctor-using-tablet-computer-in-clinic.jpg" /> <meta property="og:description" content="<p> This IQVIA white paper highlights the importance of personalisation in HCP engagement and how today's HCP engagement requires field teams to pursue a customer-centric strategy. The need for a balance between personal and non-personal channels is also discussed, with personal channels like face-to-face interactions still being invaluable for building strong relationships. </p> <p> There is an underlying need for life sciences organisations to reflect on their current operations, strategies, and capabilities, with a particular focus on customer engagement and communication channels. The paper also highlights the benefits of outsourcing, such as accessing expert knowledge and skills, accelerating implementation and reducing operating costs. </p> <p>The importance of creating a personalised customer experience should not be overlooked alongside the role of individuals in integrating data and technology to deliver this. The ultimate goal is to genuinely understand and address customer needs, for example through a heightened understanding of their personal engagement preferences. </p>" /> <meta property="twitter:description" content="<p> This IQVIA white paper highlights the importance of personalisation in HCP engagement and how today's HCP engagement requires field teams to pursue a customer-centric strategy. The need for a balance between personal and non-personal channels is also discussed, with personal channels like face-to-face interactions still being invaluable for building strong relationships. </p> <p> There is an underlying need for life sciences organisations to reflect on their current operations, strategies, and capabilities, with a particular focus on customer engagement and communication channels. The paper also highlights the benefits of outsourcing, such as accessing expert knowledge and skills, accelerating implementation and reducing operating costs. </p> <p>The importance of creating a personalised customer experience should not be overlooked alongside the role of individuals in integrating data and technology to deliver this. The ultimate goal is to genuinely understand and address customer needs, for example through a heightened understanding of their personal engagement preferences. </p>" /> <meta property="og:url" content="https://www.iqvia.com/zh-cn/locations/emea/library/white-papers/time-to-take-omnichannel-action" /> <meta property="twitter:site" content="https://www.iqvia.com/zh-cn/locations/emea/library/white-papers/time-to-take-omnichannel-action" /> <link href="/Content/Shotgun/css/coveo?v=5f2TXK9t8FlC_0aw4cAoVYcmCiwv63sB9xo1gz4KnGg1" rel="stylesheet"/> <link href="/Content/Shotgun/css/main?v=R2OdW1uvbPjT4Hyp9vUX2IxrR3HCzyWr38h5Y4R6OTE1" rel="stylesheet"/> <link rel="stylesheet" href="https://fonts.googleapis.com/css2?family=Noto+Sans:wght@100;200;300;400;500;700;800;900&display=swap" /> <script src="/Content/Shotgun/scripts/static-plugin?v=f3VnY7U-htz3FTaboMFxbQGPAfw5M25cLJ4xxMeKTPk1"></script> </head> <body>  <script>window.isContactKnown = false</script> <div class="all-page-wrapper"> <header 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<li><a href="https://www.iqvia.com/es-ar/locations/argentina">Argentina</a></li> <li><a href="https://www.iqvia.com/pt-br/locations/brazil">Brasil</a></li> <li><a href="https://www.iqvia.com/locations/canada">Canada</a></li> <li><a href="https://www.iqvia.com/es-co/locations/colombia">Colombia</a></li> </ul> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/es-ec/locations/ecuador">Ecuador</a></li> <li><a href="https://www.iqvia.com/locations/mexico">Mexico</a></li> <li><a href="https://www.iqvia.com/locations/united-states">United States</a></li> </ul> </div> </li> <li> <img src="/-/media/iqvia/images/navigation/regions-asia.svg"> <div class="d-block"> <h3>Asia & Oceania</h3> </div> <div class="sub-content"> <h6>Asia & Oceania</h6> <ul class="sub-list" style="float:left"> <li><a href="https://www.iqvia.com/locations/asia-pacific">Asia Pacific</a></li> <li><a href="https://www.iqvia.com/locations/australia-and-new-zealand">Australia & NZ</a></li> <li><a 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<div class="w-20 d-flex flex-column list"> <h5 class="sub-title ">SOLUTIONS</h5> <ol class="solution-tabs "> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/zh-cn/solutions/research-and-development">Research & Development</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence">Real World Evidence</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/zh-cn/solutions/commercialization">Commercialization</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" 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text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/industry-segments/consumer-health">Consumer Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/industry-segments/emerging-biopharma">Emerging Biopharma</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/industry-segments/generics">Generics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/industry-segments/medtech">MedTech</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/industry-segments/pharmaceutical-manufacturers">Pharmaceutical Manufacturers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">HEALTHCARE SEGMENTS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/industry-segments/information-partner-services">Information Partner Services</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/industry-segments/financial-institutions">Financial Institutions</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/about-us/commitment-to-public-health">Global Public Health</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/industry-segments/public-health-and-government">Government</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/industry-segments/patient-associations">Patient Associations</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/industry-segments/payers">Payers</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/industry-segments/providers">Providers</a></li> </ol> </div> <div class="w-22 "> <h5 class="">THERAPEUTIC AREAS</h5> <ol> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/therapeutics/gi-and-hepatology">GI & Hepatology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/therapeutics/oncology">Oncology</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/zh-cn/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li class="hover-color-blue"><a class=white-space-no-wrap text-decoration-none href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ol> </div> <div class="w-34 full-bg"> <div class="card-wrapper "> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&w=1280&hash=83684E8436D9E61011F7A8186B9E33E3"> <h5 class="title">Impacting People's Lives</h5> <p class="description">We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/zh-cn/about-us/our-impact"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&w=600&hash=2951AF0F5AF13EB584FD90B004210E65"> </div> <div class="w-33"> <h3>Harness the power to transform clinical development</h3> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/solutions/research-and-development" style="max-width: 303px;">Research & Development Overview</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Research & Development Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/research-and-development/functional-services">Functional Services</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/research-and-development/consulting">Consulting</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/therapeutics">Therapeutic Expertise</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&w=600&hash=F6C2B1387FB0C98A6EA794984CB85B6B"> </div> <div class="w-33"> <h3>Real World Evidence. Real Confidence. Real Results.</h3> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence" style="max-width: 303px;">REAL WORLD EVIDENCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Real World Evidence Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/real-world-data-and-insights">Real World & Health Data Sets</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/study-design">Study Design</a></li> </ol> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-economics-and-value">Health Economics & Value</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&w=601&hash=87F88AAD474D46B8E87146822C57D5E3"> </div> <div class="w-33"> <h3>See markets more clearly. Opportunities more often.</h3> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/solutions/commercialization" style="max-width: 303px;">COMMERCIALIZATION OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Commercialization Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/covid-19-and-commercialization">COVID-19 & Commercialization</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&w=600&hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> </div> <div class="w-33"> <h3>Service driven. Tech-enabled. Integrated compliance.</h3> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance" style="max-width: 303px;">COMPLIANCE OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Safety & Regulatory Compliance Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ol> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 "> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&w=600&hash=3F741080B4AA6100EAE1111FB0649C08"> </div> <div class="w-33"> <h3>Intelligence that transforms life sciences end-to-end.</h3> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/solutions/technologies" style="max-width: 303px;">TECHNOLOGIES OVERVIEW</a> </div> <div class="w-33"> <h6 class="pt-0 border-left pb-11 mt-0">Technology Quick Links</h6> <ol class="border-left"> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/information-management">Enterprise Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/healthcare-professional-engagement/onekey/onekey-hcp-reference-data">Provider Reference Data Network</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/customer-engagement">Customer Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/safety-regulatory-and-quality">Safety, Regulatory, Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/developer">Developer</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/partner-programs">Partner Programs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/insights">Technology Insights</a></li> </ol> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Products</a> <div class="primary-nav-wrapper"> <div class="content product-selector"> <div class="shadow"></div> <div class="d-flex remove-last"> <div class="w-22 pt-35 pb-35"> <h5 class="">CLINICAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/orchestrated-clinical-trials/planning-suite">Planning Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/orchestrated-clinical-trials/planning-suite/grantplan">Grant Plan</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/orchestrated-clinical-trials/digital-site-suite">Site Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/clinical-trial-payments">Clinical Trial Payments</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/investigator-site-portal">Investigator Site Portal</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/orchestrated-clinical-trials/digital-site-suite/one-home-for-sites">One Home for Sites</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite">Patient Engagement Suite</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/ecoa">Electronic Clinical Outcome Assessment (eCOA)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/orchestrated-clinical-trials/patient-engagement-suite/interactive-response-technology">Interactive Response Technology (IRT)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/orchestrated-clinical-trials/clinical-data-analytics-solutions">Clinical Data Analytics Solutions</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMMERCIAL PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/information-management">Information Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/promotional-strategy">Promotional Engagement</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/performance-management-and-insights/orchestrated-analytics">Orchestrated Analytics</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/performance-management-and-insights/orchestrated-analytics/next-best">Next Best Action</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/technologies/customer-engagement">Customer Engagement (OCE)</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">COMPLIANCE, SAFETY, REG PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance/iqvia-vigilance-platform">IQVIA Vigilance Platform</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/regulatory-compliance/iqvia-rim-smart">RIM Smart</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/quality-compliance/smartsolve-eqms">SmartSolve eQMS</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety & Pharmacovigilance</a></li> </ol> </div> <div class="w-22 pt-35 pb-35"> <h5 class="">REAL WORLD PRODUCTS</h5> <ol> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-apps-and-ai/analytics-research-accelerator">Analytics Research Accelerator</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-apps-and-ai/expert-ecosystem">Expert Ecosystem</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling-commercial">AI Patient & HCP Profiling- Commercial</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-patient-and-provider-profiling">AI Patient & Provider Profiling- Med Affairs</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling">AI Patient & HCP Profiling- Healthcare</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-economics-and-value/market-access-insights">Market Access Insights</a></li> <li class="hover-color-blue"><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/study-design/health-research-space">Direct-to-Patient Research</a></li> </ol> </div> <div class="w-28 "> <div class="card-wrapper h-100"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2121_business-woman-using-dashboard-on-screen.png?h=683&w=1024&hash=598F2F336961970EA76EED465B050DDE"> <h5 class="title">CASE STUDY</h5> <p class="description">Data in a Day</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/zh-cn/library/case-studies/data-in-a-day"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Insights</a> <div class="primary-nav-wrapper"> <div class="content insights"> <div class="shadow"></div> <div class="d-flex remove-last"> <div class="w-50"> <div class="d-flex pt-75"> <div class="w-50"> <h5>BLOGS, WHITE PAPERS & CASE STUDIES</h5> <p>Explore our library of insights, thought leadership, and the latest topics & trends in healthcare. </p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/zh-cn/insights/points-of-view"> DISCOVER INSIGHTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="w-50"> <h5>THE IQVIA INSTITUTE</h5> <p>An in-depth exploration of the global healthcare ecosystem with timely research, insightful analysis, and scientific expertise.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/zh-cn/insights/the-iqvia-institute"> SEE LATEST REPORTS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-65"> <div class="d-flex"> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/pdfs/institute-reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers/rd-trends-2-24-feature-594x345.png?h=345&w=595&hash=C7462F6E6BF2533DDB1495270033ECE1"> <h5 class="title">INSTITUTE REPORT</h5> <p class="description">Global Trends in R&D 2024</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/zh-cn/insights/the-iqvia-institute/reports-and-publications/reports/global-trends-in-r-and-d-2024-activity-productivity-and-enablers"> READ MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/emea/2093_analyzing-data-using-big-screen-display-and-laptop-cropped.png?h=683&w=1028&hash=1632D3291C30D0D4F02206E2270C0840"> <h5 class="title">EMEA Insights</h5> <p class="description">IQVIA thought leadership with a focus on EMEA.</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/zh-cn/locations/emea/emea-thought-leadership"> Learn more <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/1127_group-of-financial-professionals-analyzing-markets.jpg?h=683&w=1024&hash=D7AA7657AB60304BB7B82999AEDA1D96"> <h5 class="title">WHITE PAPER</h5> <p class="description">DCTs Deliver Big ROI</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/zh-cn/library/white-papers/dcts-deliver-big-roi"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-33"> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/909_businessman-standing-in-modern-office-with-looking-at-cityscape.jpg?h=683&w=1024&hash=6628EC6AE8FC55660629BB8B9B47A3DA"> <h5 class="title">WHITE PAPER</h5> <p class="description">Capturing value at scale: The $4 billion RWE imperative</p> <a class="hover-color-blue-with-anim" href="https://www.iqvia.com/zh-cn/library/white-papers/capturing-value-at-scale-the-$4-billion-rwe-imperative"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">About</a> <div class="primary-nav-wrapper"> <div class="content about-selector"> <div class="shadow"></div> <div class="d-flex flex-column "> <div class="d-flex flex-column"> <div class="d-flex tab"> <div class="w-20 d-flex flex-column list"> <h5 class="sub-title ">FEATURED INNOVATIONS</h5> <ol class="solution-tabs "> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" href="https://www.iqvia.com/zh-cn/about-us/iqvia-connected-intelligence">IQVIA Connected Intelligence™</a> <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </li> <li class="tab-title cursor-pointer d-flex align-center"> <a class="list-item-style text-decoration-none after-none" 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viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/homepagehero_ci.png?h=1058&w=1200&hash=E6F7621F8CB48BC6EA4D48B02F63F8E1"> </div> <div class="w-33"> <h3>Unlock your potential to drive healthcare forward</h3> <p>By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/about-us/iqvia-connected-intelligence" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/modules/brandworld/2767_portrait-of-two-engineers-using-laptop-casually-chatting-in-high-tech-research.png?h=540&w=1024&hash=6EE14B9365C7977C3B07A43B65C71B45"> </div> <div class="w-33"> <h3>IQVIA AI is Healthcare-grade AI</h3> <p>Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/solutions/innovative-models/artificial-intelligence-and-machine-learning" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <h3></h3> <p></p> <a class="btn" href="" style="max-width: 303px;"></a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/blogs/2116_abstract-background-with-luminous-particles.jpg?h=675&w=1200&hash=6102399574165D0ABCB89791A890BF2D"> </div> <div class="w-33"> <h3>Your healthcare data deserves more than just a cloud.</h3> <p>The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/solutions/human-data-science-cloud" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/innovationhubheroimage.png?h=3175&w=3375&hash=03A3A2DB1F3EFF368CD63BA86426159D"> </div> <div class="w-33"> <h3>Innovations make an impact when bold ideas meet powerful partnerships</h3> <p>The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/about-us/innovation-hub" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/navigation/208_woman-using-tablet-on-sofa-cropped_600.jpg?h=683&w=1024&hash=113B49B766D4F49F5E147F481F8316EA"> </div> <div class="w-33"> <h3>Proven, faster DCT solutions</h3> <p>IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/solutions/research-and-development/decentralized-trials" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> <div class="item bg h-100 align-center"> <div class="d-flex align-center w-100 no-links"> <div class="w-33"> <img src="/-/media/iqvia/images/apple/applewatchpatient.png?h=683&w=1024&hash=E32CDCB8BE1C8513D26ACAADA5B282A9"> </div> <div class="w-33"> <h3>IQVIA Patient Experience Solutions with Apple devices</h3> <p>Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/about-us/iqvia-patient-experience-solutions-with-apple-devices" style="max-width: 303px;">LEARN MORE</a> </div> </div> </div> </div> </div> </div> </div> </div> </div> </li> <li> <a class="color-white" href="#">Careers</a> <div class="primary-nav-wrapper"> <div class="content careers"> <div class="shadow"></div> <div class="d-flex "> <div class="w-50"> <div class="d-flex pt-75"> <div class="w-50"> <h5>WORKING AT IQVIA</h5> <p>Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="w-50"> <h5>LIFE AT IQVIA</h5> <p>Careers, culture and everything in between. Find out what’s going on right here, right now.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/blog"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="w-50 pr-10 "> <div class="card-wrapper"> <div class="card d-flex"> <div class="d-flex flex-column min-with-description"> <h5 class="title">WE’RE HIRING</h5> <p class="description">Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.</p> <a class="hover-color-blue-with-anim" href="https://jobs.iqvia.com/search-jobs"> SEARCH JOBS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <img src="/-/media/iqvia/images/navigation/website-featured_jpg-2213_cheerful-young-colleagues-using-laptop.jpg?h=683&w=1024&hash=D776A849F30494AB90F889BBB8F30041"> </div> </div> </div> </div> </div> </div> </li> </ol> <div class="overlay"></div> <div class="btn-style btn-primary-nav"> <a class="cta-btn-redesign" href="#rfp"> <span 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class="mt-0">THERAPEUTIC AREAS</h6> <ul> <li><a href="https://www.iqvia.com/zh-cn/solutions/therapeutics/cardiovascular">Cardiovascular</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/therapeutics/cell-and-gene-therapy">Cell and Gene Therapy</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/therapeutics/central-nervous-system">Central Nervous System</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/therapeutics/gi-and-hepatology">GI & Hepatology</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/therapeutics/infectious-diseases-and-vaccines">Infectious Diseases and Vaccines</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/therapeutics/oncology">Oncology</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/therapeutics/pediatrics">Pediatrics</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/therapeutics/rare-diseases">Rare Diseases</a></li> <li><a href="https://www.iqvia.com/solutions/therapeutics#viewall">View All</a></li> </ul> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/our-impact/our-impact.jpeg?h=720&w=1280&hash=83684E8436D9E61011F7A8186B9E33E3"> <h4 class="mt-30">Impacting People's Lives</h4> <p>"We strive to help improve outcomes and create a healthier, more sustainable world for people everywhere.</p> <a class="btn-redirect" href="https://www.iqvia.com/zh-cn/about-us/our-impact" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="tabs"> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rdssolutionartwhite_outlines.png?h=600&w=600&hash=2951AF0F5AF13EB584FD90B004210E65"> <h5>Harness the power to transform clinical development</h5> <p>Reimagine clinical development by intelligently connecting data, technology, and analytics to optimize your trials. The result? Faster decision making and reduced risk so you can deliver life-changing therapies faster.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/solutions/research-and-development">Research & Development Overview</a> <div class="hr"></div> <h6>Research & Development Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/zh-cn/solutions/research-and-development/clinical-trials">Clinical Trials</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/research-and-development/functional-services">Functional Services</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/research-and-development/decentralized-trials">Decentralized Trials</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/research-and-development/consulting">Consulting</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/therapeutics">Therapeutic Expertise</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/research-and-development/site-and-investigators">Site and Investigators</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/research-and-development/global-laboratories">Global Laboratories</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/rwesolutionartwhite_outlines.png?h=600&w=600&hash=F6C2B1387FB0C98A6EA794984CB85B6B"> <h5>Real World Evidence. Real Confidence. Real Results.</h5> <p>Generate and disseminate evidence that answers crucial clinical, regulatory and commercial questions, enabling you to drive smarter decisions and meet your stakeholder needs with confidence.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence">REAL WORLD EVIDENCE OVERVIEW</a> <div class="hr"></div> <h6>Real World Evidence Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/real-world-data-and-insights">Real World & Health Data Sets</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/medical-affairs">Medical Affairs</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-apps-and-ai">Health Data Apps & AI</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-transformation">Health Data Transformation</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/study-design">Study Design</a></li> </ul> <ul> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/evidence-networks">Evidence Networks</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-economics-and-value">Health Economics & Value</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/regulatory-and-safety">Regulatory and Safety</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/insights">Real World Evidence Library</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/commercializationsolutionartwhite_outlines.png?h=600&w=601&hash=87F88AAD474D46B8E87146822C57D5E3"> <h5>See markets more clearly. Opportunities more often.</h5> <p>Elevate commercial models with precision and speed using AI-driven analytics and technology that illuminate hidden insights in data.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/solutions/commercialization">COMMERCIALIZATION OVERVIEW</a> <div class="hr"></div> <h6>Commercialization Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/covid-19-and-commercialization">COVID-19 & Commercialization</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/launch-strategy-and-management">Launch Strategy & Management</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/brand-strategy-and-management">Brand Strategy & Management</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/pricing-and-market-access">Pricing & Market Access</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/healthcare-professional-engagement">Healthcare Professional Engagement</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/patient-engagement-and-support">Patient Engagement and Support</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/promotional-strategy">Promotional Strategy</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/established-brands-optimization">Established Brands Optimization</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/compliancesolutionartwhite_outlines.png?h=600&w=600&hash=B1920C3D73F8BBBB31B381CAE5BBE75F"> <h5>Service driven. 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Integrated compliance.</h5> <p>Orchestrate your success across the complete compliance lifecycle with best-in-class services and solutions for safety, regulatory, quality and medical information.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance">COMPLIANCE OVERVIEW</a> <div class="hr"></div> <h6>Safety & Regulatory Compliance Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/safety-and-pharmacovigilance">Safety Pharmacovigilance</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/regulatory-compliance">Regulatory Compliance</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/quality-compliance">Quality Compliance</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/medical-information">Medical Information</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> </ul> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/techsolutionartwhite_outlines.png?h=600&w=600&hash=3F741080B4AA6100EAE1111FB0649C08"> <h5>Intelligence that transforms life sciences end-to-end.</h5> <p>When your destination is a healthier world, making intelligent connections between data, technology, and services is your roadmap.</p> <a class="btn" href="https://www.iqvia.com/zh-cn/solutions/technologies">TECHNOLOGIES OVERVIEW</a> <div class="hr"></div> <h6>Technology Quick Links</h6> <ul> <li><a href="https://www.iqvia.com/zh-cn/solutions/technologies/orchestrated-clinical-trials">Orchestrated Clinical Trials</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/technologies/information-management">Enterprise Information Management</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/technologies/performance-management-and-insights">Performance Management & Insights</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/commercialization/healthcare-professional-engagement/onekey/onekey-hcp-reference-data">Provider Reference Data Network</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/technologies/customer-engagement">Customer Engagement</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/safety-regulatory-compliance/commercial-compliance">Commercial Compliance</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/technologies/safety-regulatory-and-quality">Safety, Regulatory, Quality Compliance</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/technologies/developer">Developer</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/technologies/partner-programs">Partner Programs</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/technologies/insights">Technology 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href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-apps-and-ai/analytics-research-accelerator">Analytics Research Accelerator</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-apps-and-ai/expert-ecosystem">Expert Ecosystem</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling-commercial">AI Patient & HCP Profiling- Commercial</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-patient-and-provider-profiling">AI Patient & Provider Profiling- Med Affairs</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-data-apps-and-ai/ai-driven-hcp-and-patient-profiling">AI Patient & HCP Profiling- Healthcare</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/iqvia-nlp-platform">Natural Language Processing</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/health-economics-and-value/market-access-insights">Market Access Insights</a></li> <li><a href="https://www.iqvia.com/zh-cn/solutions/real-world-evidence/study-design/health-research-space">Direct-to-Patient Research</a></li> </ul> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/modules/brandworld/2121_business-woman-using-dashboard-on-screen.png?h=683&w=1024&hash=598F2F336961970EA76EED465B050DDE"> <h4 class="mt-30">CASE STUDY</h4> <p>"Data in a Day</p> <a class="btn-redirect" href="https://www.iqvia.com/zh-cn/library/case-studies/data-in-a-day" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" 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<svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="tabs"> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/homepagehero_ci.png?h=1058&w=1200&hash=E6F7621F8CB48BC6EA4D48B02F63F8E1"> <h5>Unlock your potential to drive healthcare forward</h5> <p>By making intelligent connections between your needs, our capabilities, and the healthcare ecosystem, we can help you be more agile, accelerate results, and improve patient outcomes.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/zh-cn/about-us/iqvia-connected-intelligence">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/modules/brandworld/2767_portrait-of-two-engineers-using-laptop-casually-chatting-in-high-tech-research.png?h=540&w=1024&hash=6EE14B9365C7977C3B07A43B65C71B45"> <h5>IQVIA AI is Healthcare-grade AI</h5> <p>Building on a rich history of developing AI for healthcare, IQVIA AI connects the right data, technology, and expertise to address the unique needs of healthcare. It's what we call Healthcare-grade AI.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/zh-cn/solutions/innovative-models/artificial-intelligence-and-machine-learning">LEARN MORE</a> </div> <div class="tab-item"> <h5></h5> <p></p> <a class="btn w-auto mt-30" href=""></a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/blogs/2116_abstract-background-with-luminous-particles.jpg?h=675&w=1200&hash=6102399574165D0ABCB89791A890BF2D"> <h5>Your healthcare data deserves more than just a cloud.</h5> <p>The IQVIA Human Data Science Cloud is our unique capability designed to enable healthcare-grade analytics, tools, and data management solutions to deliver fit-for-purpose global data at scale.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/zh-cn/solutions/human-data-science-cloud">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/innovationhubheroimage.png?h=3175&w=3375&hash=03A3A2DB1F3EFF368CD63BA86426159D"> <h5>Innovations make an impact when bold ideas meet powerful partnerships</h5> <p>The IQVIA Innovation Hub connects start-ups with the extensive IQVIA network of assets, resources, clients, and partners. Together, we can help lead the future of healthcare with the extensive IQVIA network of assets, resources, clients, and partners.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/zh-cn/about-us/innovation-hub">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/navigation/208_woman-using-tablet-on-sofa-cropped_600.jpg?h=683&w=1024&hash=113B49B766D4F49F5E147F481F8316EA"> <h5>Proven, faster DCT solutions</h5> <p>IQVIA Decentralized Trials deliver purpose-built clinical services and technologies that engage the right patients wherever they are. Our hybrid and fully virtual solutions have been used more than any others.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/zh-cn/solutions/research-and-development/decentralized-trials">LEARN MORE</a> </div> <div class="tab-item"> <img src="/-/media/iqvia/images/apple/applewatchpatient.png?h=683&w=1024&hash=E32CDCB8BE1C8513D26ACAADA5B282A9"> <h5>IQVIA Patient Experience Solutions with Apple devices</h5> <p>Empowering patients to personalize their healthcare and connecting them to caregivers has the potential to change the care delivery paradigm.</p> <a class="btn w-auto mt-30" href="https://www.iqvia.com/zh-cn/about-us/iqvia-patient-experience-solutions-with-apple-devices">LEARN MORE</a> </div> </div> </div> <div class="item-wrapper-mobile list pb-0" data-attribute="careers"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Careers</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Careers</span>/<span></span></div> <div class="lists"> <div class="tab-item"> <h5 class="title-sm">WORKING AT IQVIA</h5> <p>Our mission is to accelerate innovation for a healthier world. Together, we can solve customer challenges and improve patient lives.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> <div class="tab-item"> <h5 class="title-sm">LIFE AT IQVIA</h5> <p>Careers, culture and everything in between. Find out what’s going on right here, right now.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/blog" target="_blank"> LEARN MORE <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> <div class="card-wrapper"> <div class="card"> <img src="/-/media/iqvia/images/navigation/website-featured_jpg-2213_cheerful-young-colleagues-using-laptop.jpg?h=683&w=1024&hash=D776A849F30494AB90F889BBB8F30041"> <h4 class="mt-30">WE’RE HIRING</h4> <p>"Improving human health requires brave thinkers who are willing to explore new ideas and build on successes. Unleash your potential with us.</p> <a class="btn-redirect" href="https://jobs.iqvia.com/search-jobs" target="_blank"> SEARCH JOBS <div class="icon"> <svg xmlns="http://www.w3.org/2000/svg" width="7.029" height="12" viewBox="0 0 7.029 12"> <g id="Chevron" transform="translate(-135.26 -19.823)"> <rect id="Rectangle_125" data-name="Rectangle 125" width="8.521" height="1.42" rx="0.71" transform="translate(136.264 19.823) rotate(45)" fill="#959ca0"></rect> <rect id="Rectangle_126" data-name="Rectangle 126" width="8.521" height="1.42" rx="0.71" transform="translate(135.26 30.819) rotate(-45)" fill="#959ca0"></rect> </g> </svg> </div> </a> </div> </div> </div> <div class="item-wrapper-mobile list " data-attribute="contactus"> <div class="breadcrumbs"><span class="go-home">MAIN</span>/<span>Contact Us</span></div> <div class="breadcrumbs d-none" style="padding-bottom:30px;"><span class="go-main">Contact Us</span>/<span></span></div> <div class="lists"> </div> </div> </div> </div> </div> </div> </header>  <section class="insights-detail-hero-redesign charcoal__bg"> <div class="insights-detail-hero-outer"> <div class="insights-detail-hero-outer-top"> <div class="insights-detail-hero-outer-image"> <div style="background-image: url(/-/mediathumb/iqvia/pdfs/emea/library/whitepaper/time-to-take-omnichannel-action.pdf?h=880&hash=818167B71C2AD829AD8A40C1C045ECD2)" disablewebedit="False"></div> </div> <div class="insights-detail-hero-outer-content"> <div class="top-part">White Paper</div> <div class="title">Time to Take Omnichannel Action</div> <div class="subtitle">Delivering an Optimal Customer Experience Through the Harmony of People-Based and Digital Channels</div> <div class="date"> <div class="author"> </div> <div class="time">Jun 11, 2024</div> </div> </div> </div> <div class="hero-breadcrumbs padding z_index breadcrumbs-hero_outer"> <div class="breadcrumbs breadcrumbs-hero_inner"> <ul class="breadcrumbs__list"> <li class="breadcrumbs__item"> <a href="https://www.iqvia.com/zh-cn/"><span class="iqvia-icon-home"></span></a> </li> <li class="breadcrumbs__item"> <a href="https://www.iqvia.com/zh-cn/locations">Locations</a> </li> <li class="breadcrumbs__item"> <a href="https://www.iqvia.com/zh-cn/locations/emea">EMEA</a> </li> <li class="breadcrumbs__item"> <a href="https://www.iqvia.com/zh-cn/locations/emea/library">Library</a> </li> <li class="breadcrumbs__item"> <span>Time to Take Omnichannel Action</span> </li> </ul> </div> </div> </div> </section> <section class="share-bar-redesign"> <div class="share-bar-wrapper"> <button class="share-bar-container"> <p> Share PAGE <img alt="Share PAGE" src="/Content/Shotgun/img/icons/social_icons/new/Share.svg" /> </p> <ul class="dropdown"> <li title="Copy link to clipboard" data-event="copy"> <span>Copy Link</span> <img src="/Content/Shotgun/img/icons/social_icons/new/Copy.svg" /> </li> </ul> </button> </div> </section> <section class="two-column-layout ratio-5-6"> <div class="two-column-layout-outer"> <div class="two-column-sticky-sidebar item-small item"> <div class="contact_content"> <div class="container-change"> <div class="form asset-download-form"> <div class="page-header form-30px form-center-text"> <h4>Get instant access</h4> </div> <a class="cta-btn-redesign" href="/-/media/iqvia/pdfs/emea/library/whitepaper/time-to-take-omnichannel-action.pdf" target="_blank"> <span class="tile">Download</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div> </div> </div> </div> <div class="item-big item"> <section class="insights-detail-body-redesign "> <div class="insights-detail-body-redesign__outer"> <div class="insights-detail-body-redesign__inner"> <p> This IQVIA white paper highlights the importance of personalisation in HCP engagement and how today's HCP engagement requires field teams to pursue a customer-centric strategy. The need for a balance between personal and non-personal channels is also discussed, with personal channels like face-to-face interactions still being invaluable for building strong relationships. </p> <p> There is an underlying need for life sciences organisations to reflect on their current operations, strategies, and capabilities, with a particular focus on customer engagement and communication channels. The paper also highlights the benefits of outsourcing, such as accessing expert knowledge and skills, accelerating implementation and reducing operating costs. </p> <p>The importance of creating a personalised customer experience should not be overlooked alongside the role of individuals in integrating data and technology to deliver this. The ultimate goal is to genuinely understand and address customer needs, for example through a heightened understanding of their personal engagement preferences. </p> </div> </div> </section> </div> </div> </section> <section id="RelatedSolutions"></section>  <section class="multi-card_feature-redesign"> <div class="multi-card__outer"> <div class="multi-card__wrapper"> <div class="multi-card__inner"> <div class="eyebrow"> <h2 class="title">Related solutions</h2> </div> <div class="card-wrapper"> <article class="card-item"> <div class="process-as-no-link card-item-wrapper card-link"> <div class="img-wrapper"> <div class="img" style="background-image:url('/-/media/iqvia/images/modules/brandworld/594_custom-photo_sales-person-talking-to-group_600.jpg?mw=600&hash=221A99FBD6F529EC581311B7EE8D098A')"></div> </div> <div class="card-item_wrapper"> <a href="https://www.iqvia.com/zh-cn/solutions/commercialization/healthcare-professional-engagement" class="card-title"> Healthcare Professional Engagement </a> <p class="description"> Ensure your stakeholders are getting the information they need, when and where they need it, to see where your product can improve outcomes. </p> </div> </div> </article> </div> </div> </div> </div> </section>  <div class="btn-container-stiky stiky-language open-popup-contact-us-button" data-current-language="zh-CN"> <a class="cta-btn-redesign contact-us-cta-button" href="#rfp" target=""> <span class="tile">Contact Us</span> <div class="arrow-wrapper"><span class="line"></span><span class="line"></span></div> </a> </div>  <footer> <section class="footer"> <div class="global-search-container container"> </div> <div class="dark-bg"> <div class="footer__outer"> <div class="footer__wrapper"> <div class="footer__inner container-change"> <div class="footer_content footer__middle"> <div class="footer__copy">©2024 IQVIA Inc, All Rights Reserved. </div> <div class="flex-column"> <div class="flex-column"> <ul class="footer__menu flex-row"> <li class="footer__menu-item"> <a target="_blank" rel="noopener noreferrer" href="http://ir.iqvia.com">Investor Relations</a> </li> <li class="footer__menu-item"> <a target="_blank" rel="noopener noreferrer" href="https://www.customerportal.iqvia.com">Customer Portal</a> </li> <li class="footer__menu-item"> <a target="_blank" title="Careers" rel="noopener noreferrer" href="https://jobs.iqvia.com/">Careers</a> </li> <li class="footer__menu-item"> <a title="Corporate Responsibility" href="https://www.iqvia.com/zh-cn/about-us/code-of-conduct">Code of Conduct</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/zh-cn/events">Events</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/zh-cn/contact">Contact Us</a> </li> </ul> <ul class="footer__menu flex-row"> <li class="footer__menu-item"> <a href="https://www.iqvia.com/zh-cn/about-us/third-party-access-program">Third-Party Access</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/zh-cn/about-us/suppliers">Suppliers</a> </li> <li class="footer__menu-item"> <a target="_blank" href="https://www.iqvia.com/zh-cn/about-us/privacy">Privacy</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/zh-cn/about-us/privacy/ccpa/do-not-sell">Your Privacy Choices</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/zh-cn/about-us/terms-of-use">Terms of Use</a> </li> <li class="footer__menu-item"> <a href="https://www.iqvia.com/sitemap">Sitemap</a> </li> </ul> </div> </div> </div> <div class="footer__copy"> <div class="footer__logo" style="width: 236px;"> <a href="/" alt="Home"><img alt="" src="/-/media/iqvia/iqvia_lg_hrz_rgb.svg" class="img-responsive" /></a> </div> <div class="footer__copy">© 2018-2024. 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