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eDyitZ"><a href="https://www.emarketer.com/articles" target="_blank" class="sc-gFvbXA JZbZC ii-carousel-card-asset-type">Article</a><p class="sc-eJKXev ceoTu sc-juxSYv ksyLYL ii-carousel-card-date">November 22, 2024</p></div></div></div></div></div><div class="swiper-slide"><div class="sc-eCrewB iTXqJm"><div class="sc-fjWoZz gNHoKz sc-hAiVDd bwCuLW"><a href="https://www.emarketer.com/content/measuring-ads-amid-walled-gardens-open-web" target="_blank" class="sc-lkkFJn frNSPH"><div data-analytics="PublicSite-HomePage-New-Tab-Image" class="sc-dMVFSy kHvOmL"><svg xmlns="http://www.w3.org/2000/svg" height="40" width="200" viewBox="0 0 870 170" aria-labelledby="IILW" class="sc-bcXHqe sZiLj"><title id="EMLB">EMARKETER</title><path d="M283 103V114H248V57H282V68H260V80H280V91H260V103H283Z" style="fill:#111111;color:#111111"></path><path d="M356.92 114L351.3 76.8L334.31 114H331.27L314.27 76.81L308.64 114H296.72L305.49 57H317.63L332.77 91.33L347.99 57H360.16L368.84 114H356.92Z" style="fill:#111111;color:#111111"></path><path d="M419.2 103H396.11L392.13 114H379.32L401.66 57H413.3L436.36 114H423.25L419.2 103ZM400.16 92H415.12L407.6 71.62L400.16 92Z" style="fill:#111111;color:#111111"></path><path d="M469.73 95H462V114H450V57H472.39C483.5 57 491.78 64.86 491.78 75.85C491.78 83.31 487.81 89.4 481.67 92.44L493.94 113.99H480.6L469.73 94.99V95ZM462 83H472.03C477.27 83 480.4 79.85 480.4 75.5C480.4 71.15 477.27 68 472.03 68H462V83Z" style="fill:#111111;color:#111111"></path><path d="M541.6 114L522 86.14V114H510V57H522V83.37L540.2 57H554.17L535.17 84.43L556.23 114H541.6Z" style="fill:#111111;color:#111111"></path><path d="M604 103V114H569V57H603V68H581V80H601V91H581V103H604Z" style="fill:#111111;color:#111111"></path><path d="M660 68H644V114H632V68H616V57H660V68Z" style="fill:#111111;color:#111111"></path><path d="M709 103V114H674V57H709V68H687V80H707V91H687V103H709Z" style="fill:#111111;color:#111111"></path><path d="M745.73 95H738V114H726V57H748.39C759.5 57 767.78 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srcSet="/_gatsby/image/6d35ddb1109c9376de501c50fe9cad8f/151382a0c74c03d174a83964d9b8af41/pepsico-logo-black.webp?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F18144234%2Fpepsico-logo-black.png&amp;a=w%3D256%26h%3D256%26fm%3Dwebp%26q%3D70&amp;cd=undefined 256w,/_gatsby/image/6d35ddb1109c9376de501c50fe9cad8f/4c1ba6f51738ab6842c13312d84bd9de/pepsico-logo-black.webp?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F18144234%2Fpepsico-logo-black.png&amp;a=w%3D512%26h%3D512%26fm%3Dwebp%26q%3D70&amp;cd=undefined 512w,/_gatsby/image/6d35ddb1109c9376de501c50fe9cad8f/4895837717730bd0a61d9ef7012af5e3/pepsico-logo-black.webp?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F18144234%2Fpepsico-logo-black.png&amp;a=w%3D1024%26h%3D1024%26fm%3Dwebp%26q%3D70&amp;cd=undefined 1024w" sizes="(min-width: 1024px) 1024px, 100vw"/><img data-gatsby-image-ssr="" data-wp-inline-image="4" data-main-image="" style="height:100%;left:0;position:absolute;top:0;transform:translateZ(0);transition:opacity 250ms linear;width:100%;will-change:opacity;opacity:0" sizes="(min-width: 1024px) 1024px, 100vw" decoding="async" loading="lazy" src="/_gatsby/image/6d35ddb1109c9376de501c50fe9cad8f/36656270cf723c5967ff369647bbf5bc/pepsico-logo-black.png?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F18144234%2Fpepsico-logo-black.png&amp;a=w%3D256%26h%3D256%26fm%3Dpng%26q%3D70&amp;cd=undefined" srcSet="/_gatsby/image/6d35ddb1109c9376de501c50fe9cad8f/36656270cf723c5967ff369647bbf5bc/pepsico-logo-black.png?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F18144234%2Fpepsico-logo-black.png&amp;a=w%3D256%26h%3D256%26fm%3Dpng%26q%3D70&amp;cd=undefined 256w,/_gatsby/image/6d35ddb1109c9376de501c50fe9cad8f/d91905c1e28d705f5448b800b34fbd65/pepsico-logo-black.png?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F18144234%2Fpepsico-logo-black.png&amp;a=w%3D512%26h%3D512%26fm%3Dpng%26q%3D70&amp;cd=undefined 512w,/_gatsby/image/6d35ddb1109c9376de501c50fe9cad8f/3364b8f382ebe8c9cd7ece8c59ba592f/pepsico-logo-black.png?u=https%3A%2F%2Fpublicsite-wordpress-storage-public.emarketer.com%2Fwp-content%2Fuploads%2F2024%2F06%2F18144234%2Fpepsico-logo-black.png&amp;a=w%3D1024%26h%3D1024%26fm%3Dpng%26q%3D70&amp;cd=undefined 1024w" alt=""/></picture></noscript><div></div></div><div></div> </a> </div> <div class="space-y-1"> <p class="headline-base">Marie Tsang</p> <p class="paragraph-base">Portfolio Media Strategy Manager, PepsiCo</p> </div> </li> <li class="glide__slide bg-ii-white p-8 box-border shadow-xl rounded self-end space-y-8"> <div class="md:mb-24 lg:h-40 xl:h-60"> <h3 class="my-4 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