SUBARU: Our Vision and Beliefs | Subaru Corporation

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Vision/policy</a> </dt> <dt> <a href="/en/csr/subaru_csr/concept.html">About the SUBARU Group’s Sustainability</a> </dt> <dt> <a href="/en/csr/subaru_csr/organization.html">Sustainability Promotion System</a> </dt> <dt> <a href="/en/csr/subaru_csr/stakeholder/">Stakeholder Engagement</a> </dt> <dt> <a href="/en/csr/subaru_csr/sixpriority/">Six Priority Areas for Sustainability</a> </dt> </dl> </div> </li> <li> <div class="d_have_more-link2"> <span class="cNameTxt2">Environment</span> <div class="d_pls-icons"></div> </div> <div class="menu-wrap2"> <a href="/en/csr/environment/" class="cTopMenu2">Environment TOP</a> <dl class="d_list_more-link2"> <dt> <a href="/en/csr/environment/management.html">Environmental Management</a> </dt> <dt> <a href="/en/csr/environment/climaticvariation.html">Mitigating Climate Change</a> </dt> <dt> <a href="/en/csr/environment/recyclingsociety.html">Achieving a Circular Economy</a> </dt> <dt> <a href="/en/csr/environment/biodiversity.html">Coexistence with Nature</a> </dt> <dt> <a href="/en/csr/environment/waterresources.html">Water Resources</a> </dt> <dt> <a href="/en/csr/environment/prevention.html">Prevention of Pollution</a> </dt> <dt> <a href="/en/csr/environment/data.html">FYE March 2024 Environmental Performance Data for Plants and Offices</a> </dt> </dl> </div> </li> <li> <div class="d_have_more-link2"> <span class="cNameTxt2">Social</span> <div class="d_pls-icons"></div> </div> <div class="menu-wrap2"> <a href="/en/csr/social/" class="cTopMenu2">Social TOP</a> <dl class="d_list_more-link2"> <dt> <a href="/en/csr/social/human_rights.html">Respect for Human Rights</a> </dt> <dt> <a href="/en/csr/social/quality_automobile.html">Quality: Automotive Business</a> </dt> <dt> <a href="/en/csr/social/quality_aerospace.html">Quality: Aerospace Business</a> </dt> <dt> <a href="/en/csr/social/car_making/">Making Safe Vehicles</a> </dt> <dt> <a href="/en/csr/social/resources/humancapital.html">Human Resources</a> </dt> <dt> <a 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href="/en/csr/iso26000.html"><span class="spicon">GRI Content Index</span></a> </li> <li> <a href="/en/csr/tcfd/"><span class="spicon">TCFD Content Index</span></a> </li> <li> <a href="/en/csr/editionalpolicy.html"><span class="spicon">Editorial Policy</span></a> </li> <li> <a href="/en/csr/report/"><span class="spicon">Report Library</span></a> </li> </ul> </div> </li> </ul> <ul> <li> <div class="pc-hide have-more_link"> <span class="cNameTxt">The Subaru Difference</span> <div class="change_icons"></div> </div> <div class="menu-wrap"> <a href="/en/difference/" class="cTopMenu">The Subaru Difference TOP</a> <div class="change_icons"></div> <ul class="d-show_morelink-sp"> <li> <a href="/en/difference/produce/">What Subaru has created</a> </li> <li> <a href="/en/difference/technology/">The technology that makes Subaru different: enjoyment and peace of mind</a> </li> <li> <a href="/en/difference/environment/">The technology that makes Subaru different: Environmental Technologies</a> </li> </ul> </div> </li> </ul> <ul> <li class="icon-worldwide"> <a class="d_blandw_new" href="/en/worldwide/">Worldwide Network</a> </li> </ul> </nav> <div class="header__tools d_bg-sp_change"> <ul class="d_sp-changecolor"> <li class="sp-hide"><a href="/">HOME</a></li> <li><a href="/en/news/">News Release</a></li> <li><a href="/en/sitemap.html">Sitemap</a></li> </ul> <ul id="js-lang-switch" class="lang-switch"> <li> <a href="/"><abbr title="Japanese">JP</abbr></a> </li> <li> <span class="active"><abbr title="English">EN</abbr></span> </li> </ul> </div> </div> </header> <div id="js-overlay" class="overlay"></div> <main> <article> <header class="pageheader pageheader--csr"> <h1 class="headline--lv1">SUBARU: Our Vision and Beliefs</h1> </header> <div style="background-color: #fff;width:100%;min-height:40px;"> <div id="js-breadcrumb" class="component-breadcrumb"> <ul itemscope="" itemtype="http://schema.org/BreadcrumbList"> <li itemprop="itemListElement" itemscope="" itemtype="http://schema.org/ListItem"> <a itemprop="item" href="/en"> <span itemprop="name">HOME</span> </a> <meta itemprop="position" content="1"> </li> <li itemprop="itemListElement" itemscope="" itemtype="http://schema.org/ListItem"> <span itemprop="name">SUBARU: Our Vision and Beliefs</span> <meta itemprop="position" content="5"> </li> </ul> </div> </div> <section class="team1 cid-column001" id="entery1"> <div id="video-container"> <video id="video-background" autoplay="" muted="" loop=""> <source src="assets/img/bg.mp4" type="video/mp4"> </video> </div> <div class="container align-center"> <div class="circle-g"> <div class="circle"></div> <div class="circle2"></div> <div class="circle3"></div> <div class="circle4"></div> <div class="circle5"></div> <div class="circle6"></div> <div class="circle7"></div> <div class="circle8"></div> <div class="circle9"></div> <div class="circle10"></div> </div> <div class="row media-row"> <div class="team-item col-lg-7 col-md-12"> <img src="assets/img/dha.png" width="97%" style="padding:30px;margin-top:0px;" class="fadeIn"><br> </div> </div> </div> </section> <section class="team1 cid-column002" id="entery2"> <div class="container align-center"> <div class="row media-row"> <div class="col-lg-4 col-md-12 row-no-sp"> <div style="padding-top: 100px;"> <div class="slide-in"> <img src="assets/img/thum_001.jpg" style="width:180px;margin-left:-100px;margin-top:0px;"> </div> <div class="slide-in2"> <img src="assets/img/thum_002.jpg" style="width:180px;margin-top:-20px;"> </div> <div class="slide-in3"> <img src="assets/img/thum_003.jpg" style="width:180px;margin-left:-100px;margin-top:-20px;"> </div> </div> </div> <div class="col-lg-8 col-md-12 padd-LR-sp"> <div style="padding-top: 50px;"> <div style="font-size:16px;line-height:36px;text-align: left;"> <div class="fade-in">With just one look at a car, imagine a brighter life.</div> <div class="fade-in2">With just the idea of “wings” in your mind, imagine a new world to fly to and explore.</div> <div class="fade-in3">We strive to create products that ignite the hearts of our customers.</div> <div class="fade-in4">What matters is not how many machines we make, but how many people we make happy.</div> </div> <br><br><br> <div style="font-size:24px;line-height:46px;text-align: left;" class="fade-in5"> When Subaru shines in people's hearts, we want them to be filled <span style="font-size:36px;">with happiness.</span></div> <br><br> </div> </div> </div> </div> </section> <section class="team1 cid-column003 scroll-section" id="entery3"> <div class="container align-center"> <div class="row media-row"> <div class="col-lg-2 col-md-12"> <img src="assets/img/space_1px.png" style="height:10px;" class="space-pc"> </div> <div class="col-lg-4 col-md-12 padd-LR-sp"><br class="br-sp"><br class="br-sp"> <div style="font-size:24px;text-align: left;" class="fade-in">What is constant since the birth of SUBARU is "human-oriented."</div> <br> <br> <div style="font-size:16px;text-align: left;" class="fade-in3">We are devoted to our customers.<br class="br-pc">We relentlessly pursue safety, because cars and airplanes transport the people we love.</div> <br> <br> <div style="font-size:16px;text-align: left;" class="fade-in4">We want them to feel reassured,<br>and to view our products with delight.</div> <br> <br> <br> <div class="row media-row"> <div class="col-lg-6 col-md-6"> <div style="position: absolute;z-index: 2;"> <div class="tooltip3"> <a class="pulse-btn" href="https://www.subaru.co.jp/en/outline/about/vision/index.html" target="_blank"> <img src="assets/img/c_tm_002.png" style="width:160px;" class="fuwa"> <div class="description3">Message from the President</div> </a> </div> </div> </div> <div class="col-lg-6 col-md-6"> <div style="position: absolute;z-index: 2;"> <div class="tooltip3"> <a class="pulse-btn" href="https://www.subaru.co.jp/en/outline/about/policy/" target="_blank"> <img src="assets/img/c_tm_003.png" style="width:160px;" class="fuwa2"> <div class="description3">Subaru New Management Policy</div> </a> </div> </div> </div> </div> </div> <div class="col-lg-6 col-md-12"> <img src="assets/img/space_1px.png" style="height:10px;" class="space-pc"> </div> </div> </div> </section> <section class="team1 cid-column004" id="entery4"> <div class="container align-center"> <div class="row media-row"> <div class="col-lg-1 col-md-12"> </div> <div class="col-lg-7 col-md-12 padd-LR-sp"> <div style="font-size:24px;text-align: left;" class="fade-in">SUBARU is constantly thinking these things through.</div> <br><br> <div style="font-size:16px;text-align: left;" class="fade-in2">Never compromising. Never taking the easy way out.<br class="br-pc">Products born of passion and challenge move the hearts of those who hold them.</div> <br><br> <div style="font-size:16px;text-align: left;" class="fade-in3">Are people still excited by cars?<br class="br-pc">If not, let's make cars exciting again.<br class="br-pc">As exciting as the planes that soared across the skies.</div> <br><br> <div style="font-size:16px;text-align: left;" class="fade-in4">Human-oriented cars running on the roads, delivering <br class="br-pc">happiness to all. <br class="br-pc">We are running with the challenge of <br class="br-pc">making that a reality.</div> </div> <div class="col-lg-4 col-md-6"> </div> </div> </div> </section> <section class="team1 cid-column005" id="entery5"> <div class="container align-center"> <div class="row media-row padd-LR-sp2"> <div class="col-lg-2 col-md-6"> <div style="position: absolute;z-index: 2;"> <div class="tooltip3"> <a class="pulse-btn" href="https://www.subaru.co.jp/en/difference/produce/index.html" target="_blank"> <img src="assets/img/c_tm_004.png" style="width:160px;" class="fuwa"> <div class="description3">What Subaru has created</div> </a> </div> </div> </div> <div class="col-lg-2 col-md-6"> <div style="position: absolute;z-index: 2;"> <div class="tooltip3"> <a class="pulse-btn" href="https://www.subaru.co.jp/en/outline/about/business/" target="_blank"> <img src="assets/img/c_tm_005.png" style="width:160px;" class="fuwa2"> <div class="description3">Business Overview : Automotive Business Unit</div> </a> </div> </div> </div> <br class="br-sp"><br class="br-sp"><br class="br-sp"><br class="br-sp"><br class="br-sp"><br class="br-sp"> <br class="br-sp"><br class="br-sp"><br class="br-sp"><br class="br-sp"><br class="br-sp"> <div class="col-lg-2 col-md-6"> <div style="position: absolute;z-index: 2;"> <div class="tooltip3"> <a class="pulse-btn" href="https://www.subaru.co.jp/en/outline/about/aerospace/" target="_blank"> <img src="assets/img/c_tm_006.png" style="width:160px;" class="fuwa3"> <div class="description3">Business Overview : Aerospace Company</div> </a> </div> </div> </div> <div class="col-lg-2 col-md-6"> <div style="position: absolute;z-index: 2;"> <div class="tooltip3"> <a class="pulse-btn" href="https://www.subaru.co.jp/en/csr/subaru_csr/concept.html" target="_blank"> <img src="assets/img/c_tm_007.png" style="width:160px;" class="fuwa4"> <div class="description3">About the SUBARU Group’s Sustainability</div> </a> </div> </div> </div> </div> </div> </section> <section class="team1 cid-column006 scroll-section" id="entery6"> <div class="container align-center"> <div class="circle-g"> <div style="position: absolute;z-index:1;left:-180px;top:-350px;width:300px;height:300px;background: #00205B;border-radius: 50%;" class="fade-in"></div> <div style="position: absolute;z-index:1;left:0px;top:-380px;width:200px;height:200px;background: #BDD7EE;border-radius: 50%;" class="fade-in2"></div> <div style="position: absolute;z-index:1;left:-100px;top:-150px;width:150px;height:150px;background: #B4C7E7;border-radius: 50%;" class="fade-in3"></div> <div style="position: absolute;z-index:1;left:-25px;top:-50px;width:100px;height:100px;background: #DAE3F2;border-radius: 50%;" class="fade-in4"></div> <div style="position: absolute;z-index:1;right:-150px;top:0px;width:250px;height:250px;background: #00205B;border-radius: 50%;" class="fade-in"></div> <div style="position: absolute;z-index:1;right:0px;top:-50px;width:150px;height:150px;background: #BDD7EE;border-radius: 50%;" class="fade-in2"></div> <div style="position: absolute;z-index:1;right:-80px;top:190px;width:100px;height:100px;background: #B4C7E7;border-radius: 50%;" class="fade-in3"></div> <div style="position: absolute;z-index:1;right:-25px;top:270px;width:50px;height:50px;background: #DAE3F2;border-radius: 50%;" class="fade-in4"></div> </div> </div> </section> <section class="team1 cid-column007" id="entery7"> <div class="container align-center"> <div class="row media-row"> <div class="col-lg-7 col-md-12 padd-LR-sp"> <div style="font-size:24px;text-align:center;" class="fade-in">SUBARU is always part of people's happiness.</div> <br><br> <div style="font-size:16px;text-align:center;" class="fade-in2">Every person has their own precious life.<br>We want to protect and enrich those precious lives.</div> <br><br> <div class="row media-row"> <div class="col-lg-4 col-md-6"> <div style="position: absolute;z-index: 2;"> <div class="tooltip3"> <a class="pulse-btn" href="https://www.subaru.co.jp/news-en/2022_11_09_165513/" target="_blank"> <img src="assets/img/c_tm_009.png" style="width:160px;" class="fuwa2"> <div class="description3">Subaru earns three 2022 IIHS TOP SAFETY PICK+ Awards</div> </a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="team1 cid-column008 scroll-section" id="entery8"> <div class="container align-center"> <div class="row media-row"> <div class="col-lg-11 col-md-12 padd-LR-sp"> <div style="font-size:18px;text-align:left;" class="fade-in">Every person wants their one life to be as exciting <br class="br-pc">and enjoyable as possible.<br> We want to satisfy their curiosity and their sense of adventure.</div> </div> </div> <br><br><br><br> <br class="br-pc"><br class="br-pc"><br class="br-pc"><br class="br-pc"> <br class="br-pc"><br class="br-pc"><br class="br-pc"><br class="br-pc"> <div class="row media-row"> <div class="col-lg-6 col-md-12 padd-LR-sp"> <div class="row media-row"> <div class="col-lg-4 col-md-6"> <div style="position: absolute;z-index: 2;"> <div class="tooltip3"> <a class="pulse-btn" href="https://www.subaru.co.jp/en/difference/technology/" target="_blank"> <img src="assets/img/c_tm_011.png" style="width:160px;" class="fuwa2"> <div class="description3">The technology that makes Subaru different: enjoyment and peace of mind</div> </a> </div> </div> </div> </div> </div> </div> </div> </section> <section class="team1 cid-column009" id="entery9"> <div class="container align-center"> <div class="row media-row"> <div class="col-lg-7 col-md-12"> <div style="font-size:16px;text-align:center;" class="fade-in2 fade-in2-visible">SUBARU will consider what we can do to protect <br class="br-pc">cherished lives and provide excitement.</div> </div> </div> <br><br> <div class="row media-row"> <div class="col-lg-2 col-md-6"> <div style="position: absolute;z-index: 2;"> <div class="tooltip3"> <a class="pulse-btn" href="https://www.subaru.co.jp/en/csr/subaru_csr/sixpriority/" target="_blank"> <img src="assets/img/c_tm_012.png" style="width:160px;" class="fuwa"> <div class="description3">SUBARU Group’s Six Priority Areas for CSR</div> </a> </div> </div> </div> <div class="col-lg-2 col-md-6"> <div style="position: absolute;z-index: 2;"> <div class="tooltip3"> <a class="pulse-btn" href="https://www.subaru.co.jp/en/outline/about/policy/#secUpdate" target="_blank"> <img src="assets/img/c_tm_014.png" style="width:160px;" class="fuwa3"> <div class="description3">Electrification plan update</div> </a> </div> </div> </div> <div class="col-lg-2 col-md-6"> <div style="position: absolute;z-index: 2;"> <div class="tooltip3"> <a class="pulse-btn" href="https://www.subaru.co.jp/en/difference/environment/" target="_blank"> <img src="assets/img/c_tm_015.png" style="width:160px;" class="fuwa4"> <div class="description3">The technology that makes Subaru different: Environmental Technologies</div> </a> </div> </div> </div> <br class="br-sp"><br class="br-sp"> </div> </div> </section> <section class="team1 cid-column010 scroll-section" id="entery10"> </section> <section class="team1 cid-column011" id="entery11"> <div class="container align-center"> <div class="row media-row"> <div class="col-lg-6 col-md-12 padd-LR-sp"> <div style="font-size:24px;text-align:left;" class="fade-in">SUBARU has always tested the limits.</div> <br><br> <div style="font-size:16px;text-align:left;" class="fade-in2">The spirits of those who overcame the ultimate challenge to make machines that soared across the skies still inspire us today.</div> </div> <br class="br-sp"><br class="br-sp"><br class="br-sp"><br class="br-sp"> <br class="br-sp"><br class="br-sp"><br class="br-sp"><br class="br-sp"> <br class="br-sp"><br class="br-sp"><br class="br-sp"><br class="br-sp"> <div class="col-lg-6 col-md-12 padd-LR-sp"> <div class="row media-row"> <div class="col-lg-4 col-md-6"><br class="br-pc"> </div> </div> </div> </div> <br><br> <br class="br-sp"><br class="br-sp"><br class="br-sp"><br class="br-sp"> <br class="br-sp"><br class="br-sp"><br class="br-sp"><br class="br-sp"> <div class="row media-row"> <div class="col-lg-6 col-md-12 padd-LR-sp"> <div style="font-size:16px;text-align:left;" class="fade-in3">To make a machine fly,<br>everything had to be perfect.<br>Each step was a first.<br>Each step was arduous.</div> <br><br> <div class="row media-row"> <div class="col-lg-4 col-md-6"> <div style="position: absolute;z-index: 2;"> <div class="tooltip3"> <a class="pulse-btn" href="https://aerospace.subaru.co.jp/412epx/en/" target="_blank"> <img src="assets/img/c_tm_020.png" style="width:160px;" class="fuwa2"> <div class="description3">SUBARU BELL 412EPX</div> </a> </div> </div> </div> <div class="col-lg-4 col-md-6"> <div style="position: absolute;z-index: 2;"> <div class="tooltip3"> <a class="pulse-btn" href="https://www.subaru.co.jp/en/outline/about/engineer/" target="_blank"> <img src="assets/img/c_tm_021.png" style="width:160px;" class="fuwa5"> <div class="description3">Handing Down and Enhancing the SUBARU Difference</div> </a> </div> </div> </div> </div> </div> <div class="col-lg-6 col-md-12"> </div> </div> <br class="br-sp"><br class="br-sp"><br class="br-sp"> <br class="br-sp"><br class="br-sp"><br class="br-sp"> <br><br><br><br><br><br><br><br><br><br> <div class="row media-row"> <div class="col-lg-6 col-md-12 padd-LR-sp"> </div> <div class="col-lg-6 col-md-12"> <div style="font-size:16px;text-align:left;" class="fade-in4">Our drive to examine and understand things from every angle is for the benefit of every single driver and passenger alive today.<br class="br-pc">We are relentless in our pursuit of safety because cars carry the people we love. <br class="br-pc">We relentlessly strive to perfect the driving experience because cars add excitement to our lives.</div> </div> </div> <br> </div> </section> <section class="team1 cid-column012 scroll-section" id="entery12"> </section> <section class="team1 cid-column013" id="entery13"> <div class="container align-center"> <div class="row media-row"> <div class="col-lg-7 col-md-12"> <div style="font-size:32px;text-align:center;" class="fade-in">SUBARU aims to become a company that delivers happiness to all.</div> </div> </div> </div> <br><br><br><br> <div class="row media-row" style="background-color: #fff;padding:50px;"> <h3 style="font-size:24px;padding:20px;">Learn more about SUBARU</h3><br> <div 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