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The Box: How the Shipping Container Made the World Smaller and the World ... - Marc Levinson - Google Books

<!DOCTYPE html><html><head><title>The Box: How the Shipping Container Made the World Smaller and the World ... - Marc Levinson - Google Books</title><link rel="stylesheet" href="/books/css/_286fa9cd3598c4b0d5ddca165b805d15/kl_viewport_kennedy_full_bundle.css" type="text/css" /><link rel="stylesheet"href="https://fonts.googleapis.com/css2?family=Product+Sans:wght@400"><script src="/books/javascript/v2_286fa9cd3598c4b0d5ddca165b805d15__en.js"></script><script>_OC_Hooks = ["_OC_Page", "_OC_SearchReload", "_OC_TocReload", "_OC_EmptyFunc", "_OC_SearchPage", "_OC_QuotePage" ];for (var _OC_i = 0; _OC_i < _OC_Hooks.length; _OC_i++) {eval("var " + _OC_Hooks[_OC_i] + ";");}function _OC_InitHooks () {for (var i = 0; i < _OC_Hooks.length; i++) {var func = arguments[i];eval( _OC_Hooks[i] + " = func;");}}</script><link rel="canonical" href="https://books.google.com/books/about/The_Box.html?id=vi7FCgAAQBAJ"/><meta property="og:url" content="https://books.google.com/books/about/The_Box.html?id=vi7FCgAAQBAJ"/><meta name="title" content="The Box"/><meta name="description" content="In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container&#39;s creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about. But the container didn&#39;t just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean&#39;s success in supplying U.S. forces in Vietnam to persuade the world of the container&#39;s potential. Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world&#39;s workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe. Published in hardcover on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. Now with a new chapter, The Box tells the dramatic story of how the drive and imagination of an iconoclastic entrepreneur turned containerization from an impractical idea into a phenomenon that transformed economic geography, slashed transportation costs, and made the boom in global trade possible."/><meta property="og:title" content="The Box"/><meta property="og:type" content="book"/><meta property="og:site_name" content="Google Books"/><meta property="og:image" content="https://books.google.com.sg/books/publisher/content?id=vi7FCgAAQBAJ&amp;printsec=frontcover&amp;img=1&amp;zoom=1&amp;edge=curl&amp;imgtk=AFLRE70LFZ2gI4tMSaIQ8hmSw67BAeub7PInSykSZRAUrVQbC8jmBX0j6Ho-YNkMzUEhxCNZKFZVVP0pFX1NN0mRjtwXaoWPJRO4TWlRWH7ja-TGoX0LG0Xa_R_wBH1qieSQ5loAyWUl"/><link rel="image_src" href="https://books.google.com.sg/books/publisher/content?id=vi7FCgAAQBAJ&amp;printsec=frontcover&amp;img=1&amp;zoom=1&amp;edge=curl&amp;imgtk=AFLRE70LFZ2gI4tMSaIQ8hmSw67BAeub7PInSykSZRAUrVQbC8jmBX0j6Ho-YNkMzUEhxCNZKFZVVP0pFX1NN0mRjtwXaoWPJRO4TWlRWH7ja-TGoX0LG0Xa_R_wBH1qieSQ5loAyWUl"/><script></script><style>#gbar,#guser{font-size:13px;padding-top:1px !important;}#gbar{height:22px}#guser{padding-bottom:7px !important;text-align:right}.gbh,.gbd{border-top:1px solid #c9d7f1;font-size:1px}.gbh{height:0;position:absolute;top:24px;width:100%}@media all{.gb1{height:22px;margin-right:.5em;vertical-align:top}#gbar{float:left}}a.gb1,a.gb4{text-decoration:underline !important}a.gb1,a.gb4{color:#00c !important}.gbi .gb4{color:#dd8e27 !important}.gbf .gb4{color:#900 !important} #gbar { padding:.3em .6em !important;}</style></head><body class=""><div id=gbar><nobr><a target=_blank class=gb1 href="https://www.google.com.sg/search?tab=pw">Search</a> <a target=_blank class=gb1 href="https://www.google.com.sg/imghp?hl=en&tab=pi">Images</a> <a target=_blank class=gb1 href="https://maps.google.com.sg/maps?hl=en&tab=pl">Maps</a> <a target=_blank class=gb1 href="https://play.google.com/?hl=en&tab=p8">Play</a> <a target=_blank class=gb1 href="https://www.youtube.com/?tab=p1">YouTube</a> <a target=_blank class=gb1 href="https://news.google.com/?tab=pn">News</a> <a target=_blank class=gb1 href="https://mail.google.com/mail/?tab=pm">Gmail</a> <a target=_blank class=gb1 href="https://drive.google.com/?tab=po">Drive</a> <a target=_blank class=gb1 style="text-decoration:none" href="https://www.google.com.sg/intl/en/about/products?tab=ph"><u>More</u> &raquo;</a></nobr></div><div id=guser width=100%><nobr><span id=gbn class=gbi></span><span id=gbf class=gbf></span><span id=gbe></span><a target=_top id=gb_70 href="https://www.google.com/accounts/Login?service=print&continue=https://books.google.com.sg/books%3Fid%3Dvi7FCgAAQBAJ%26printsec%3Dfrontcover%26dq%3Dsubject:%2522Business%2B%2526%2BEconomics%2B/%2BIndustries%2B/%2BTransportation%2522%26hl%3Den%26sa%3DX%26redir_esc%3Dy&hl=en&ec=GAZACg" class=gb4>Sign in</a></nobr></div><div class=gbh style=left:0></div><div class=gbh style=right:0></div><div role="alert" style="position: absolute; left: 0; right: 0;"><a href="https://books.google.com.sg/books?id=vi7FCgAAQBAJ&amp;printsec=frontcover&amp;dq=subject:%22Business+%26+Economics+/+Industries+/+Transportation%22&amp;hl=en&amp;sa=X&amp;redir_esc=y&amp;output=html_text" title="Screen reader users: click this link for accessible mode. 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Revenge","Pid":"PA329","PgNum":"329","Order":353},{"Title":"Chapter 14 Just in Time","Pid":"PA355","PgNum":"355","Order":379},{"Title":"Chapter 15 Adding Value","Pid":"PA375","PgNum":"375","Order":399},{"Title":"Notes","Pid":"PA391","PgNum":"391","Order":415},{"Title":"Bibliography","Pid":"PA465","PgNum":"465","Order":489}]}},"table_of_contents_page_id":"PR7","max_resolution_image_width":1280,"max_resolution_image_height":1950,"num_toc_pages":1,"quality_info":"We have no quality information about this book.","volume_id":"vi7FCgAAQBAJ","permission_info":"Pages displayed by permission of \u003ca class=link_aux href=\"https://books.google.com.sg/url?id=vi7FCgAAQBAJ\u0026pg=PP1\u0026q=http://press.princeton.edu\u0026linkid=1\u0026usg=AOvVaw1yuAkqubnAA6rNpU-MoUYK\u0026source=gbs_pub_info_r\"\u003ePrinceton University Press\u003c/a\u003e","is_ebook":true,"volumeresult":{"has_flowing_text":true,"has_scanned_text":true,"can_download_pdf":false,"can_download_epub":false,"is_pdf_drm_enabled":false,"is_epub_drm_enabled":false},"publisher":"Princeton University Press","publication_date":"2016.04.05","subject":"Business \u0026 Economics","num_pages":544,"sample_url":"https://play.google.com/books/reader?id=vi7FCgAAQBAJ\u0026source=gbs_vpt_hover","synposis":"In April 1956, a refitted oil tanker carried fifty-eight shipping containers from Newark to Houston. From that modest beginning, container shipping developed into a huge industry that made the boom in global trade possible. The Box tells the dramatic story of the container's creation, the decade of struggle before it was widely adopted, and the sweeping economic consequences of the sharp fall in transportation costs that containerization brought about. But the container didn't just happen. Its adoption required huge sums of money, both from private investors and from ports that aspired to be on the leading edge of a new technology. It required years of high-stakes bargaining with two of the titans of organized labor, Harry Bridges and Teddy Gleason, as well as delicate negotiations on standards that made it possible for almost any container to travel on any truck or train or ship. Ultimately, it took McLean's success in supplying U.S. forces in Vietnam to persuade the world of the container's potential. Drawing on previously neglected sources, economist Marc Levinson shows how the container transformed economic geography, devastating traditional ports such as New York and London and fueling the growth of previously obscure ones, such as Oakland. By making shipping so cheap that industry could locate factories far from its customers, the container paved the way for Asia to become the world's workshop and brought consumers a previously unimaginable variety of low-cost products from around the globe. Published in hardcover on the fiftieth anniversary of the first container voyage, this is the first comprehensive history of the shipping container. Now with a new chapter, The Box tells the dramatic story of how the drive and imagination of an iconoclastic entrepreneur turned containerization from an impractical idea into a phenomenon that transformed economic geography, slashed transportation costs, and made the boom in global trade possible.","my_library_url":"https://www.google.com/accounts/Login?service=print\u0026continue=https://books.google.com.sg/books%3Fop%3Dlibrary\u0026hl=en","is_magazine":false,"is_public_domain":false,"last_page":{"pid":"PA516","order":540,"title":"516"}},{"enableUserFeedbackUI":true,"pseudocontinuous":true,"is_cobrand":false,"sign_in_url":"https://www.google.com/accounts/Login?service=print\u0026continue=https://books.google.com.sg/books%3Fid%3Dvi7FCgAAQBAJ%26printsec%3Dfrontcover%26dq%3Dsubject:%2522Business%2B%2526%2BEconomics%2B/%2BIndustries%2B/%2BTransportation%2522%26hl%3Den%26sa%3DX%26redir_esc%3Dy\u0026hl=en","isEntityPageViewport":false,"showViewportOnboarding":false,"showViewportPlainTextOnboarding":false},{"page":[{"pid":"PP1","src":"https://books.google.com.sg/books/publisher/content?id=vi7FCgAAQBAJ\u0026pg=PP1\u0026img=1\u0026zoom=3\u0026hl=en\u0026sig=ACfU3U06_fpJbMLR7BTk45DbLg5j4QJwjg","flags":32,"order":0,"uf":"https://books.google.com.sg/books_feedback?id=vi7FCgAAQBAJ\u0026spid=AFLRE739JiIxw-AANe5nIyl9XzhGPm5b_tqBA1Up1-A1M117Xw5uLk6N9AW7jHrOYL7zjIAv3xwc\u0026ftype=0"},{"pid":"PR3","src":"https://books.google.com.sg/books/publisher/content?id=vi7FCgAAQBAJ\u0026pg=PR3\u0026img=1\u0026zoom=3\u0026hl=en\u0026sig=ACfU3U2LNQlwxd1G3RoENHVFOKBGrX8YxQ"},{"pid":"PR4","src":"https://books.google.com.sg/books/publisher/content?id=vi7FCgAAQBAJ\u0026pg=PR4\u0026img=1\u0026zoom=3\u0026hl=en\u0026sig=ACfU3U1RA1qPpvVq5NlbwxOVX50pEGIJBw"},{"pid":"PR7","src":"https://books.google.com.sg/books/publisher/content?id=vi7FCgAAQBAJ\u0026pg=PR7\u0026img=1\u0026zoom=3\u0026hl=en\u0026sig=ACfU3U3LRiIgPQy8fGQtCcOcTBMrfb6gQg"}]},null,null,{});</script></div></div></div><script>(function() {var href = window.location.href;if (href.indexOf('?') !== -1) {var parameters = href.split('?')[1].split('&');for (var i = 0; i < parameters.length; i++) {var param = parameters[i].split('=');if (param[0] == 'focus') {var elem = document.getElementById(param[1]);if (elem) {elem.focus();}}}}})();</script>

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