Preston Kelly Wins 2015 Best Health Care Integrated Ad Campaign, Best Medical Integrated Ad Campaign Internet Advertising Award for Medtronic: Ask The ICD Campaign

<!DOCTYPE html> <html lang="en"> <head> <meta http-equiv="Content-Type" content="text/html; charset=utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <title>Preston Kelly Wins 2015 Best Health Care Integrated Ad Campaign, Best Medical Integrated Ad Campaign Internet Advertising Award for Medtronic: Ask The ICD Campaign</title> <meta name="description" content="Preston Kelly has won the Best Health Care Integrated Ad Campaign, Best Medical Integrated Ad Campaign for Medtronic: Ask The ICD Campaign in the 2015 Internet Advertising Competition. The IAC Awards are the first and only industry-based advertising award competition dedicated online advertising. This international award program celebrates the best in all forms of online advertising."/> <meta name="keywords" content="advertising awards, online awards, marketing awards, Preston Kelly, Medtronic: Ask The ICD Campaign, Preston Kelly, web marketing association, Best Health Care Integrated Ad Campaign, Best Medical Integrated Ad Campaign, Health Care, Medical awards, Industry recognition, Best Health Care, Medical awards, Internet Advertising Competition"/> <link rel="stylesheet" href="/iac/css/style.css?4"/> <script type="text/javascript" src="/iac/js/jquery-1.10.2.min.js"></script> </head> <body> <script type="text/javascript" src="https://s7.addthis.com/js/250/addthis_widget.js"></script> <script type="text/javascript"> var addthis_config = { pubid: "webaward" } </script>  <header id="header"> <div class="contenth"> <div id="logo"><a href="/iac/default.asp"> </a></div> <nav id="nav"> <ul class="menu"> <li><a href="#" >About Us</a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a> </li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> </ul> </li> <li><a href="#" >How it works</a> <ul> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a> </li> <li><a href="/iac/judgesthank.asp">Judges</a></li> </ul> </li> <li><a href="/iac/winners.asp" class="active">Winners</a></li> <li><a href="/iac/nominator_default.asp" >Submit</a></li> <li><a href="/iac/contact.asp" >Contact</a></li> <li><a href="#" >Follow</a> <ul> <li><a href="http://www.facebook.com/WebMarketingAssoc">Facebook</a></li> <li><a href="http://www.linkedin.com/groups/Web-Marketing-Association-2974">LinkedIn</a></li> <li><a href="http://www.webaward.org/theblog/">Blog</a></li> </ul> </li> <li><a href="http://www.webmarketingassociation.org/subscribe.asp" >Newsletter Signup</a></li> </ul> </nav> <nav id="nav-mobile"> <ul class="menum"> <li><a href="#"><img src="/iac/img/mobilenavicon.png" style="margin-top:-10px;"></a> <ul> <li><a href="/iac/whyiac.asp">About</a></li> <li><a href="/iac/buzz.asp">Testimonials</a></li> <li><a href="/iac/buzz_pressreleases.asp">Press Release</a></li> <li><a href="/iac/sponsors.asp">Sponsors</a></li> <li><a href="/iac/guidelines.asp">Guidelines</a></li> <li><a href="/iac/judges.asp">Judging Criteria</a></li> <li><a href="/iac/winners.asp">Winners</a></li> <li><a href="/iac/nominator_default.asp">Submit</a></li> <li><a href="/iac/contact.asp">Contact</a></li> </ul> </li> </ul> </nav> </div> </header>   <div id="winnersbanner"> <div class="content"> <div id="winnerstext"> </div> </div> </div> <div class="content">  <h2>The Web Marketing Association is proud to present this 2015 Internet Advertising Competition Award for<br />Outstanding Achievement in Internet Advertising.</h2> <div style="background: url('https://www.iacaward.org/iac/images/userimages/15740sitepic_full.jpg?1183')no-repeat; width: 799px; height: 397px; margin: 20px; display: block; position: relative;"> <div style="background: url('/iac/img/iacWinnerTag.png')no-repeat; width: 175px; height: 64px; margin: 20px; display: block; position: relative;"></div> </div> <div style="width:800px;margin:0px 20px 40px 20px;"> <div id="horizonallinenavB"> </div> <div style="margin-left:0px;margin-top:-50px;"> <p style="font-size:18px;"> <img src="https://www.iacaward.org/iac/images/userimages/140392nomlogopic.jpg?1183" alt="" align="right"/> <h1 class="winner"><strong>PRESTON KELLY</strong></h1><br /> <a href="http://iac-asktheicd.prestonkelly.com/"><h1 class="winner">MEDTRONIC: ASK THE ICD CAMPAIGN</h1></a></p> <div style="margin-left:20px;"> <div class="addthis_toolbox" data-url="http://www.iacaward.org/iac/winner.asp?eid=15740" data-title="Preston Kelly Wins 2015 Best Health Care Integrated Ad Campaign, Best Medical Integrated Ad Campaign Internet Advertising Award for Medtronic: Ask The ICD Campaign"> <div class="custom_images"> <a class="addthis_button_facebook"><img src="/iac/img/iacWinnerFB.png" border="0" alt="Share to Facebook" /></a>  <a class="addthis_button_twitter"><img src="/iac/img/iacWinnerTwitter.png" border="0" alt="Share to Twitter" /></a>  <a class="addthis_button_linkedin"><img src="/iac/img/iacWinnerLinkedIn.png" border="0" alt="More..." /></a>  <a class="addthis_button_email"><img src="/iac/img/iacWinnerEmail.png" border="0" alt="More..." /></a> </div> </div> </div> </div> <script type="text/javascript"> function showaward() { document.getElementById('award').style.display = 'block'; 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Even though these amazing devices are saving lives daily, doctor and patient research suggested patient resistance to receiving implants was actually growing. Fear and confusion as well as past negative ICD media coverage were behind the trend. Medtronic challenged Preston Kelly to find a new direct-to-consumer platform that would change the dialogue around ICDs.<br> <br>Lots of ICD conversations revolved around concerns over inappropriate shocks. But patients had many other questions that they were not always comfortable asking their physician like, "Can I still have sex?" Strategic planning uncovered the obvious truth that the first thing patients do when they learn that they might need an ICD is to search the internet. <br> <br>We created an integrated campaign including AskTheICD.com -- built to answer virtually any consumer question about ICDs and finally provide doctors with a patient-friendly tool when they believe ICD is the best therapy. The site is brimming with helpful, easily digestible information written to be direct, colloquial and authentic. It is a highly visual, infinite-scroll site with expanding content tiles and predictive search built on a responsive platform so it delivers the same functional experience across multiple devices. <br><br>We drove traffic with online ads, a demo video, and a paid search program. We also created a sales kit to help Medtronic sales representatives inform cardiologists of the powerful tool now available to their patients.<br> </p> </div> <div id="credits" style="dislay:none;"> <p><b>Contributors:</b></p> <table border="0" cellpadding="0" cellspacing="0" width="500"> <tr> <td align="left">Associate Digital Directors:</td> <td align="left">Yuliya Crevier and Heather Kvidera</td> </tr> <tr> <td align="left">Art Director:</td> <td align="left">Anne Taylor</td> </tr> <tr> <td align="left">Copywriter:</td> <td align="left">Kyle Parr</td> </tr> <tr> <td align="left">VP, Creative Director Digital:</td> <td align="left">Peter Tressel</td> </tr> <tr> <td align="left">VP, Account Director/Account Supervisor:</td> <td align="left">Mark Jenson/Dan Ryan</td> </tr> <tr> <td align="left">Production:</td> <td align="left">Beth Elmore, Mike Fritz, and Anne Swarts</td> </tr> <tr> <td align="left">Digital Director:</td> <td align="left">Tom Schooley</td> </tr> <tr> <td align="left">Marketing Communications, Medtronic:</td> <td align="left">Anna Danielson, Kathy Petron, and Paul Vahle</td> </tr> <tr> <td align="left">Marketing, Medtronic:</td> <td align="left">David Wildermuth , Jennifer Fox, and Chris Obray</td> </tr> <tr> <td align="left">Development Partner:</td> <td align="left">The Nerdery</td> </tr> </table> </div> <div id="agency" style="dislay:none;"> <p><b>PRESTON KELLY</b></p> <p><strong>Website:</strong> <a href="http://prestonkelly.com/">prestonkelly.com/</a></p> <p><strong>Location:</strong> United States</p> <p><b>About the Agency:</b></p> <p class="margin-bottom">Preston Kelly is a creatively-powered, strategically-driven agency that believes in the power of Iconic Ideas. Recently named to the Effie Index of the top 100 most effective agencies in America, Preston Kelly's Iconic Ideas not only connect with your consumers in digital, social, TV, radio, events, print, identity or point of purchase, they engage and inspire your entire organization.</p> </div> </div> </div> <p> </p> <p> </p> <p> </p> <p> </p> <p> </p>  </div> <script type="text/javascript"> showaward(); </script>  <footer id="footer"> <div style="background-color:#cfcece;height:400px;"> <div class="content"> <div id="bigfoot"> <table width="100%" cellpadding="10"> <tr> <td width="160" valign="top"> <p><b>ABOUT US</b><br> <br> <a href="/iac/whyiac.asp">About</a><br> <a href="/iac/buzz.asp">Testimonials</a><br> <a href="/iac/buzz_pressreleases.asp">Press Release</a><br> <a href="/iac/sponsors.asp">Sponsors</a></p> </td> <td width="160" valign="top"> <p><b>HOW IT WORKS</b><br> <br> <a href="/iac/guidelines.asp">Guidelines</a><br> <a href="/iac/judges.asp">Judging Criteria</a><br> <a href="/iac/judgesthank.asp">Judges</a></p> </td> <td width="107" valign="top"> <p><b><a href="/iac/winners.asp">WINNERS</a><br> <br> <a href="/iac/nominator_default.asp">SUBMIT</a><br> <br> </p> </td> <td width="183" valign="top"> <p><b><a href="/iac/contact.asp">CONTACT</a><br> <br> <a href="http://www.webmarketingassociation.org/subscribe.asp">NEWSLETTER SIGNUP</a><br> <br> <a href="/iac/privacy.asp">PRIVACY STATEMENT</a></b></p> </td> <td width="301" valign="top"> <p>Copyright 漏2024 Web Marketing<br> Association, Inc. 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Preston Kelly Wins 2015 Best Health Care Integrated Ad Campaign, Best Medical Integrated Ad Campaign Internet Advertising Award for Medtronic: Ask The ICD Campaign