New Data Highlights 4 Crucial Opportunities of the Moment for B2B Marketers

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class="article-headline-container"> <p class="article-headline__topic"> <a class="t-14" href="https://www.linkedin.com/business/marketing/blog/research-and-insights">Research and insights</a> </p> <h1 class="article-headline t-40" data-article-title="New Data Highlights 4 Crucial Opportunities of the Moment for B2B Marketers">New Data Highlights 4 Crucial Opportunities of the Moment for B2B Marketers</h1> <div class="article-meta t-14 article-meta__hairline"> <div class="article-meta__byline-container"> <div class="author-profile__author-container"> <img class="author-profile__author-image" srcset="https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_100_100/profile-displayphoto-shrink_100_100/0/1718249264750?e=2147483647&v=beta&t=_MBrbhGA6l3PFyMWSz5T13t0i8x_BIzIj4Hc6z_Lc2I 100w,https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_200_200/profile-displayphoto-shrink_200_200/0/1718254531224?e=2147483647&v=beta&t=7_VnfSTnmCuxv2zqOwc1iC4mJWTdN5nB0ApsDMfoefg 200w,https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1718241064294?e=2147483647&v=beta&t=iLpdr8GW3Neq1KJX7bqjdp0aDeQiebtXik6HC5sqwA0 400w,https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1718246489369?e=2147483647&v=beta&t=b_VUNPAbSPy71HnrryqwgyqblQofdjuR7gPoFkPUqiM 800w," sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" src="https://media.licdn.com/dms/image/v2/D5603AQFAAR72yUFoVA/profile-displayphoto-shrink_800_800/profile-displayphoto-shrink_800_800/0/1718246489369?e=2147483647&v=beta&t=b_VUNPAbSPy71HnrryqwgyqblQofdjuR7gPoFkPUqiM" alt="Tequia Burt"> <div class="author-profile__author-text-container"> <a href="https://www.linkedin.com/in/tequiaburt" target="_blank" class="t-14 t-bold"><span class="screen-reader">Authored by</span>Tequia Burt</a> <p class="t-14">Editor in Chief @ LinkedIn | Drum Award-Winner | MSJ in Journalism</p> <p class="t-14 t-black--light" data-published-date="2024-6-25"> June 25, 2024 </p> </div> </div>  </div> <div class="social-share"> <ul class="social-share__list share-list" title="Share via" data-share-list> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_linkedin_share" data-share-type="linkedin" aria-label="Share on LinkedIn, New window will open"> <li-icon class="share-item__icon" type="linkedin-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_facebook_share" data-share-type="facebook" aria-label="Share on Facebook, New window will open"> <li-icon class="share-item__icon" type="facebook-icon"></li-icon> </a> </li> <li class="share-list__item share-item"> <a href="#" class="share-item__link medium-round-muted-tertiary-button" role="button" data-tracking-control-name="_twitter_share" data-share-type="twitter" aria-label="Share on Twitter, New window will open"> <li-icon class="share-item__icon" type="twitter-icon"></li-icon> </a> </li> </ul> </div> </div> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQESOXaFsCwn4A/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1719340747144?e=2147483647&v=beta&t=tvlSNhm6iGe7pwT_kBoFDeEeQn4oYPEv3z46T9vX_U4" alt="Person sitting at a city café table while holding a tablet.">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <p>We recently released our latest annual <a rel="" href="https://business.linkedin.com/marketing-solutions/b2b-benchmark/2024?trk=lms-blog-wow&src=bl-po" target="_blank">B2B Marketing Benchmark</a> report, which is chock full of information you can use to inform your organization’s strategy and your own career journey. The research conducted by LinkedIn and Ipsos explored just about every facet of B2B marketing – where it stands, what’s working, what’s needed and where we’re headed. The full in-depth report runs nearly 100 pages long!<br> </p><p>If you’re looking for a “TL;DR” with some quick actionable takeaways, we’ve got you covered. Among the insights surfaced in the B2B Marketing Benchmark were four data-informed areas of opportunity for B2B teams and the leaders who build them.<br> </p><p>From technology and strategy to skill development and DEI, these are the standout priorities for B2B marketing organizations in the year ahead.<br> </p><h3><strong>1. Ensure technology usage guidelines are communicated broadly</strong></h3><p>Led by the rapid adoption of generative AI (GAI), technology is growing more central than ever to marketing strategies far and wide. Two in three B2B leaders surveyed in our report said they are currently using GAI, representing a 20% increase since 2023.<br> </p><p>Even though the shine and sparkle have worn off from this powerful technology somewhat, coming up on two years since the launch of ChatGPT, AI tools are still relatively unfamiliar to many practitioners – and knowledge gaps seem pervasive. <br> </p><p>Consider these findings:</p><ul><li>Just over 1 in 4 respondents said they have an extremely good understanding of how to use AI in marketing activities.</li><li>Only 6 in 10 say they have established guidelines for GAI use.</li><li>There's a divide between CMOs (57%), other C-Suite (65%), and Directors/Managers (48%) on affirming whether their organization provides GAI training opportunities.</li></ul> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQGWqemcBw6SHw/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1719343898014?e=2147483647&v=beta&t=355g9gUqLIi1tO15AaDIm6ocfJNHrLAsYSQlDBIpf7Q" alt="Infographic: What B2B marketers are doing today (GAI)">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <p><strong>What can you do?</strong><br> </p><p>If you’re in a position of leadership at your organization, it’s highly advisable to focus on creating clear expectations and consistent guidelines around the usage of AI. Help everyone recognize the potential pitfalls and downsides of using AI (lack of humanity, risk of plagiarism, and inaccurate information topped the list in our research), and how to avoid them.<br> </p><p>Empower people across your team to build skills and get the most out of GAI in their work. Our <a rel="" href="https://www.linkedin.com/business/marketing/blog/skills/maturation-ai-marketing-skills-development?trk=lms-blog-wow&src=bl-po" target="_blank">infographic on the maturation of AI in marketing</a> specifies some of the AI skills being prioritized by marketing professionals, and the benefits being seen from using the tools. <a rel="" href="https://www.linkedin.com/in/danbrodnitz/" target="_blank">Dan Brodnitz</a>, Head of Global Content for LinkedIn Learning, recently shared a <a rel="" href="https://www.linkedin.com/business/talent/blog/learning-and-development/new-framework-for-ai-upskilling?trk=lms-blog-wow&src=bl-po" target="_blank">framework for AI upskilling across your organization</a>. </p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQEbTCGuo-fPlQ/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1719343929723?e=2147483647&v=beta&t=vqWXXe1gZEN1RG0J3wE_ZwfFLoHkTsXp7AS7BI-liaQ" alt="Chart: LinkedIn internal data shows that 2X more global marketing leaders added AI as a skill to their profile i the last quarter of 2023 versus 2022. These are examples of specific AI-related skills that were added by marketing professionals on LinkedIn last year: Prompt Engineering, MidJourney, DALL-E, GPT-3, GPT-4, Generative Art, Stable Diffusion, Github Copilot, ChatGPT">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <h3><strong>2. Leverage video and visualizations to boost customer engagement</strong></h3><p>This probably doesn’t come as a major surprise to any modern digital marketer, but the B2B Marketing Benchmark underscored just how impactful visual content is for generating increased engagement, brand awareness and trust. More than 50% of respondents said this form of content – including videos and infographics – is the one they use most in their marketing efforts. Videos and visual content were also rated as most effective for meeting objectives.<br> </p><p>Video, in particular, is not going anywhere. Sixty-five percent of respondents said they plan to increase their use of video, more than any other content type. <br> </p><p><strong>What can you do?</strong><br> </p><p>Explore new visually-driven marketing channels and seek to innovate within existing mainstays such as social media, which was far-and-away the most-used channel among B2B leaders – now and going forward. If you want to beat your competition to the punch, you might also consider <a rel="" href="https://business.linkedin.com/marketing-solutions/native-advertising/connected-tv-ads?trk=lms-blog-wow&src=bl-po" target="_self">diving into connected TV advertising</a>; only 20% of all respondents said they’re using it today, but more than half of CMOs said they plan to increase their usage.<br> </p><p>When it comes to specific types of video, B2B marketers indicated they are getting the most bang for their buck with short-form videos made for social media. <br> </p><ul><li>Learn more on our blog: <a rel="" href="https://www.linkedin.com/business/marketing/blog/linkedin-ads/how-to-create-compelling-video-content-from-home?trk=lms-blog-wow&src=bl-po" target="_blank">How to Create Compelling Video Content From Home</a> </li></ul> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQGNJhOJilTuBA/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1719419306071?e=2147483647&v=beta&t=bhraQTxIatdL6LH40FPngOdYFKcZIQhB032cQvNzGUc" alt="Chart: Short Form, Social Videos Produce Highest ROI">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <h3><strong>3. Develop or hire for both left- and right-brained skills</strong></h3><p>As technology and data become essential cornerstones of marketing strategies while creativity continues to be treasured, marketing professionals are <a rel="" href="https://www.linkedin.com/business/marketing/blog/skills/2024-marketing-jobs-outlook-balanaced-b2b-marketing-brain?trk=lms-blog-wow&src=bl-po" target="_blank">challenged to nurture a balanced skill-set</a> combining technical and generalist skills.<br> </p><p>With 83% of CMOs saying they plan to hire in the coming year due to growth, it’s imperative for talent-seeking leaders and job-seeking professionals alike to embrace the value of a well-rounded set of specializations. <br> </p><p><strong>What can you do?</strong><br> </p><p>Update and diversify your skills! It’s great to expand your knowledge around specific technical and functional areas, like Generative AI or Data Analysis (the No. 1 digital skill being added to LinkedIn profiles). At the same time, you should also strive to strengthen your mental muscles around flexible skills like Innovative Thinking, Problem-solving and Adaptability, which will be critical for navigating the fast-changing times ahead.</p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHOwP1uud62Ow/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1719343965300?e=2147483647&v=beta&t=TXH8RZjJJHRGZ-MlD80SxOI9rrm_GQyIgDORCFJJe0A" alt="Chart: Top Skills Needed in the Next Year or Two">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <h3><strong>4. Practice what you preach when it comes to DEI and hiring</strong></h3><p>There’s definitely a disconnect when it comes to talking the talk versus walking the walk for organizations and DEI. On the one hand, B2B leaders were more likely than not to say their marketing teams have increased investment in DEI, with that investment reportedly going toward DEI talent recruiting, <a rel="" href="https://www.linkedin.com/business/marketing/blog/content-marketing/create-more-accessible-content-b2b-marketing?trk=lms-blog-wow&src=bl-po" target="_blank">making content accessible</a> and DEI training.</p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQFS_tSZ9k2k8A/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1719343987127?e=2147483647&v=beta&t=xkrO8gTPg-cYV7tGa0IpcSNrgNNgNrHPLs7PtOJyrQE" alt="Chart: What are B2B marketers doing today (DEI)">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <p>On the other hand, our report found that <strong>only 7% of B2B leaders prioritize seeking candidates from underrepresented or marginalized groups when hiring</strong>. As genuine as their intentions might be, the actions from B2B organizations don’t add up. And this does marketing a disservice, because <a rel="" href="https://www.cio.com/article/189194/5-ways-diversity-and-inclusion-help-teams-perform-better.html" target="_blank">more diverse teams perform better</a>, and produce work that resonates across audience demographics. <br> </p><p><strong>What can you do?</strong><br> </p><p>Commit to being part of the solution! Prioritizing DEI in hiring practices is not at odds with finding the best talent for your roles; it’s simply a matter of expanding your scope, and culturally embracing the principles of inclusivity.<br> </p><p>“DEI cannot be forced into the shadows when it is deeply rooted foundationally and driven by the unrelenting ambition of people who believe in doing the work,” wrote <a rel="" href="https://www.linkedin.com/in/emgraham/" target="_blank">Emily K. Graham</a> of Omnicom in a LinkedIn Collective piece on <a rel="" href="https://www.linkedin.com/pulse/doing-dei-different-how-radical-collaboration-drives-change-graham-bwwee/?trk=lms-blog-wow&src=bl-po" target="_blank">the power of radical collaboration</a>. <br> </p><p>“As companies who have committed publicly to DEI ambitions and believe in its power as a strategic business imperative, catalyst for growth, and talent retention, we must remain vigilant in our pursuit of equity, actively seeking out opportunities to listen to marginalized voices, and implement meaningful change.“</p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHS6QHTkYcPBw/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1719342215540?e=2147483647&v=beta&t=OIU46042KBU1kxJazZTbPULogYlV8AtRDsCDci_RWDw" alt="Emily K. Graham Chief Equity, Impact, and Communications Leader, Omnicom, quote">  </figure> </div> </div> <div id class="component component-richText" data-component-type="richText"> <div class="rich-text global-paragraph-style--reader"> <p>Opportunity is knocking for B2B marketers and the brands they are building. Answer the call by getting aligned on technology, getting creative with visual content, getting specialized with skills and getting real about DEI.<br> </p><p>Read the <a rel="" href="https://business.linkedin.com/marketing-solutions/b2b-benchmark/2024?trk=lms-blog-wow&src=bl-po" target="_blank">full 2024 B2B Marketing Benchmark</a> for a much more thorough examination of the challenges, priorities and opportunities facing today’s B2B leaders.<br> </p> </div> </div> <div id class="component component-standaloneImage" data-component-type="standaloneImage"> <div class="standalone-image-component standalone-image-component--article-width"> <a class="standalone-image-component__link" href="https://business.linkedin.com/marketing-solutions/b2b-benchmark/2024?trk=lms-blog-b2b&src=bl-po" target="_blank"> <figure> <img class="standalone-image-component__image" sizes="(max-width: 480px) 480px, (max-width: 767px) 767px, (max-width: 1024px) 1024px, 1920px" data-delayed-url="https://media.licdn.com/dms/image/v2/D4D08AQHnqDgsL-vgAg/croft-frontend-shrinkToFit1024/croft-frontend-shrinkToFit1024/0/1719341086300?e=2147483647&v=beta&t=NVgLPBPenmLgrSwvFvG_Bbmtb6WLD3QN00_KlA_9PJo" alt="B2B Marketing Benchmark Report - Learn more">  </figure> </a> </div> </div> <div id class="component component-banner" data-component-type="banner"> <div class="banner banner--v3 banner--full-width banner--light-background banner--center banner-height-desktop--default banner-height-tablet--default banner-height-mobile--default" data-banner> <div class="banner__image-container banner__image-container--background-amber-30" aria-hidden="true"> <img class="banner__image image-pin--middle-center">  </div> <div class="banner__headline-container"> <div class="banner__position"> <p class="banner__headline t-32"> Get the latest on B2B marketing right in your inbox </p>  <p class="banner__subheadline t-18"> </p>  <div class="banner__button-container">  <a 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py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-cs_CZ" data-locale="cs_CZ" role="menuitem" lang="cs_CZ"> Čeština (Czech) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Dansk (Danish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-da_DK" data-locale="da_DK" role="menuitem" lang="da_DK"> Dansk (Danish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Deutsch (German)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-de_DE" data-locale="de_DE" role="menuitem" lang="de_DE"> Deutsch (German) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Ελληνικά (Greek)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-el_GR" data-locale="el_GR" role="menuitem" lang="el_GR"> Ελληνικά (Greek) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="English (English) selected" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link--selected" data-tracking-control-name="language-selector-en_US" data-locale="en_US" role="menuitem" lang="en_US"> <strong>English (English)</strong> </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Español (Spanish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-es_ES" data-locale="es_ES" role="menuitem" lang="es_ES"> Español (Spanish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="فارسی (Persian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fa_IR" data-locale="fa_IR" role="menuitem" lang="fa_IR"> فارسی (Persian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Suomi (Finnish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fi_FI" data-locale="fi_FI" role="menuitem" lang="fi_FI"> Suomi (Finnish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Français (French)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-fr_FR" data-locale="fr_FR" role="menuitem" lang="fr_FR"> Français (French) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="हिंदी (Hindi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hi_IN" data-locale="hi_IN" role="menuitem" lang="hi_IN"> हिंदी (Hindi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Magyar (Hungarian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-hu_HU" data-locale="hu_HU" role="menuitem" lang="hu_HU"> Magyar (Hungarian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Indonesia (Indonesian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-in_ID" data-locale="in_ID" role="menuitem" lang="in_ID"> Bahasa Indonesia (Indonesian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Italiano (Italian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ja_JP" data-locale="ja_JP" role="menuitem" lang="ja_JP"> 日本語 (Japanese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="한국어 (Korean)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ko_KR" data-locale="ko_KR" role="menuitem" lang="ko_KR"> 한국어 (Korean) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="मराठी (Marathi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-mr_IN" data-locale="mr_IN" role="menuitem" lang="mr_IN"> मराठी (Marathi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Bahasa Malaysia (Malay)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ms_MY" data-locale="ms_MY" role="menuitem" lang="ms_MY"> Bahasa Malaysia (Malay) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Nederlands (Dutch)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-nl_NL" data-locale="nl_NL" role="menuitem" lang="nl_NL"> Nederlands (Dutch) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Norsk (Norwegian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-no_NO" data-locale="no_NO" role="menuitem" lang="no_NO"> Norsk (Norwegian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ਪੰਜਾਬੀ (Punjabi)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pa_IN" data-locale="pa_IN" role="menuitem" lang="pa_IN"> ਪੰਜਾਬੀ (Punjabi) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Polski (Polish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pl_PL" data-locale="pl_PL" role="menuitem" lang="pl_PL"> Polski (Polish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Português (Portuguese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-pt_BR" data-locale="pt_BR" role="menuitem" lang="pt_BR"> Português (Portuguese) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-sv_SE" data-locale="sv_SE" role="menuitem" lang="sv_SE"> Svenska (Swedish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="తెలుగు (Telugu)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-te_IN" data-locale="te_IN" role="menuitem" lang="te_IN"> తెలుగు (Telugu) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="ภาษาไทย (Thai)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tr_TR" data-locale="tr_TR" role="menuitem" lang="tr_TR"> Türkçe (Turkish) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Українська (Ukrainian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action 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