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The first came when the regular TV set “evolved” in the late 2000s to be capable of running downloaded apps for streaming services. The second hit in 2014, when Roku became the first streaming media device manufacturer to license its operating system to power smart TVs. This third evolution sees not just widespread household penetration of smart TVs but increasing functionality. Smart TVs can now synchronize with smart speakers and smart home appliances and are increasingly preferred by consumers for streaming content into their living rooms. Variety Intelligence Platform’s “The State of Smart TV” special report, presented by Vizio Ads, takes a deep look at the current smart TV market, what’s driving its growth and what the future holds. The disruption streaming has brought to traditional media has meant that smart TV manufacturers are now uniquely positioned to take advantage of the shifts in consumption. 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} catch(error) { var data = event.data; jsonParseError = true; Rollbar.warn('Failed to parse response from Auth API', {data: data, session: self.get_session_data() }); } if( false === jsonParseError && ! data.hasOwnProperty('jwt') ) { Rollbar.warn('Unexpected token refresh data returned from Auth API', {data: data, session: self.get_session_data() }); } if( '' === data.jwt ){ switch (data.message) { // Remove user session if Auth0 has done the same case 'login_required': var url = self.ajax_url; var params = '?action=pmc_delete_subscriber_session_cookie_callback'; var xhr = self.get_xhr_get(url, params); xhr.send(); destroyIframe = true; Rollbar.info('login_required returned from Auth API', {data: data, session: self.get_session_data()}); break; // Auth API revokes IP authed session and returns `site_license_mismatch` when IP got changed case 'site_license_mismatch': var url = self.ajax_url; var params = '?action=pmc_delete_subscriber_cookie_ajax_callback'; var xhr = self.get_xhr_get(url, params); xhr.send(); destroyIframe = true; MicroModal.show( 'pmc-subscription__site-license-mismatch-modal' ); Rollbar.info('site_license_mismatch returned from Auth API', {data: data, session: self.get_session_data()}); break; default: if ( false === jsonParseError ) { Rollbar.warn( 'Unexpected token refresh message returned from Auth API', { data: data, session: self.get_session_data() } ); } break; } } // Save new user data if ( data.jwt && 'success' === data.message ) { var url = self.ajax_url; var params = '?action=token_refresh_ajax_callback' + '&jwt=' + data.jwt; var xhr = self.get_xhr_get(url, params); xhr.send(); destroyIframe = true; } if ( destroyIframe ) { var iframeElement = document.getElementById(self.iframe_refresh_token_id); if (iframeElement) { iframeElement.remove(); } return; } }, /** * Create Iframe to get new user session * * @param {object} userData * @return {void} */ create_refresh_iframe: function(userData) { var self = pmc.subscription_v2; // No create iframe if we don't have user or jwt data or if we have the sub_action === loggedin in the URL if ( ! userData.user || ! userData.jwt || self.is_logged_in_action() ) { return ; } // The Authorization API response contains valid HTML/JS including a new JWT—and will fire this event via PostMessage to inform us of the new JWT window.addEventListener('message', self.listen_for_refresh_iframe_postmessage); // Create and insert new iframe var auth_refresh_iframe = document.createElement('iframe'); auth_refresh_iframe.setAttribute('style', 'display:none;width:0;height:0'); auth_refresh_iframe.setAttribute('id', self.iframe_refresh_token_id); auth_refresh_iframe.src = "https://web.archive.org/web/20211207162117/https://api.pmc.com/authorization/token/refresh" + '?jwt=' + userData.jwt + '&ip=' + userData.user.ip.join(); auth_refresh_iframe.referrerPolicy = 'origin'; document.body.appendChild(auth_refresh_iframe); }, /** * Function to Authenticate user by IP address. * @param {function} callback * @return {void} */ ip_auth : function (callback) { var self = pmc.subscription_v2; var params = '?action=pmc_authenticate_by_ip'; var xhr = self.get_xhr_get(self.ajax_url, params); // Setup our listener to process completed requests xhr.onload = function () { callback && callback(JSON.parse(xhr.response), xhr.status); }; xhr.send(); }, /** * Return xhr object to make an AJAX GET request * * @param {string} url * @param {string} params * @return {object} xhr */ get_xhr_get: function(url, params) { var self = pmc.subscription_v2; var xhr = window.XMLHttpRequest ? new XMLHttpRequest() : new ActiveXObject('Microsoft.XMLHTTP'); // Appended random string is used to prevent caching of the AJAX call responses xhr.open( "GET", url + params + '&r=' + self.get_random() ); xhr.setRequestHeader( 'X-Requested-With', 'XMLHttpRequest' ); return xhr }, /** * Return session data */ get_session_data: function () { try { return pmc.subscription_v2.subscriber_data.session; } catch ( e ) { Rollbar.warn( 'Failed get_session_data', { 'error': e } ); return {}; } }, /** * Return `true` if user has session active. * * @return {boolean} */ has_session: function () { return 'true' === pmc.cookie.get('pmcsc_sub_has_session'); }, /** * Return `true` if the user has session data. * * @return {boolean} */ has_session_data: function( prop ) { var self = pmc.subscription_v2; if ( self.has_subscriber_data() && self.subscriber_data.hasOwnProperty( 'session' ) && self.subscriber_data.session ) { if ( 'undefined' !== typeof prop && '' !== prop ) { return self.subscriber_data.session.hasOwnProperty( prop ); } return true; } return false; }, /** * Return `true` if user has data * * @return {boolean} */ has_user: function () { var self = pmc.subscription_v2; return 'true' === pmc.cookie.get( 'pmcsc_sub_has_user' ) || self.is_admin_user || self.is_token_user; }, /** * Return `true` if the user has user data * * @return {boolean} */ has_user_data: function( prop ) { var self = pmc.subscription_v2; if ( self.has_subscriber_data() && self.subscriber_data.hasOwnProperty( 'user' ) && self.subscriber_data.user ) { if ( 'undefined' !== typeof prop && '' !== prop ) { return self.subscriber_data.user.hasOwnProperty( prop ); } return true; } return false; }, /** * Return `true` if unknownip cookie is true * * @return {boolean} */ has_unknownip: function () { return 'true' === pmc.cookie.get( 'pmcsc_sub_unknownip' ); }, /** * Return `true` if user has site license * * @return {boolean} */ has_site_license: function () { var self = pmc.subscription_v2; if ( self.has_user_data( 'site_license' ) ) { if ( self.subscriber_data.user.site_license.hasOwnProperty( 'salesforce_account_id' ) && self.subscriber_data.user.site_license.hasOwnProperty( 'user_ip' ) ) { return self.subscriber_data.user.site_license.salesforce_account_id !== '' && self.subscriber_data.user.site_license.user_ip !== ''; } } return false; }, /** * Return `true` if user has entitlement for fallback function ( older version i.e function without param `has_entitlements()` ) * Return `true` if user has entitlement(s) * * @param {array} entitlements Entitlement to check from subscriber data entitlement. * @param {string} condition Expects `and` and `or` values for entitlements. * * @return {boolean} */ has_entitlements: function( entitlements, condition ) { var self = pmc.subscription_v2, entitlements = ( undefined === entitlements ) ? [] : entitlements, condition = ( undefined === condition ) ? 'or' : condition; // If subscriber data has entitlement object. if ( self.has_user_data( 'entitlements' ) ) { /** * - If no entitlement are passed, it would act as fallback for already used previous version of this function .ie( `has_entitlements()` ) . * - Would check if array passed by user and subscriber entitlement data are not empty. * - Would only accept array as its first param. */ if ( entitlements.length > 0 && Array.isArray( entitlements ) && self.subscriber_data.user.entitlements.length > 0 ) { // Condition Only to excepts `and` and `or` condition, other values would be treated as `or`. if ( 'and' === condition ) { // Return true if every element of `entitlements` is present in `subscriber_data.user.entitlements`. return entitlements.every( function ( value ) { return ( self.subscriber_data.user.entitlements.indexOf( value ) >= 0 ); } ); } else { // Return true if any element of `entitlements` is present in `subscriber_data.user.entitlements`. return entitlements.some( function ( value ) { return (self.subscriber_data.user.entitlements.indexOf( value ) >= 0); } ); } } else { return self.subscriber_data.user.entitlements.length > 0; } } return false; }, /** * Return `true` is a user is concurrency restricted. * * @return {boolean} */ is_restricted: function() { var self = pmc.subscription_v2; if ( self.has_session_data( 'concurrency_restricted' ) ) { return self.subscriber_data.session.concurrency_restricted; } return false; }, is_registered_user: function() { var self = pmc.subscription_v2; if ( self.has_user_data() && self.subscriber_data.user.acct.hasOwnProperty( 'reg' ) ) { if ( self.subscriber_data.user.acct.reg.hasOwnProperty( self.brands[self.brand_name] ) ) { var reg = self.subscriber_data.user.acct.reg[self.brands[self.brand_name]]; if ( reg.hasOwnProperty( 'cam' ) && reg.hasOwnProperty( 'date' ) ) { return ( reg.cam > 0 ) && ( reg.date.match(/^\d{4}-\d{2}-\d{2}$/).length > 0 ); } } } return false; }, get_registered_user_data: function() { var self = pmc.subscription_v2; return self.subscriber_data.user.acct.reg[self.brands[self.brand_name]]; }, /** * Show/hide links depending of the current user status * * @return {void} */ render_links: function () { var self = pmc.subscription_v2; // Check if the theme will take care of rendering these links. // If so, exit early so those changes aren't overwritten. if (self.render_links_from_theme) { return; } var show_or_hide_element = function(selector, show_element) { var element = document.querySelector(selector); if (element) { var display = show_element ? '' : 'none'; element.style.display = display; } }; var is_logged_in_user = self.has_user() && self.has_session(); // Show logout button if user is already logged in link and hide logout if ( is_logged_in_user && ! self.is_logged_out_action() ) { // Remove class `user-not-logged-in` if user is logged in for subscription links container var subscriptionLinks = document.querySelector('.subscription-links'); if ( subscriptionLinks ) { subscriptionLinks.className = subscriptionLinks.className.replace('user-not-logged-in', ''); } // Show user name and set logout session id var givenNameNode = document.querySelector('.subscriber-name .replace-username'); var logoutElements = document.querySelectorAll('.subscriber-logout-link'); if (givenNameNode) { givenNameNode.innerText = self.subscriber_data.user.given_name; } if (logoutElements) { logoutElements.forEach( function(element) { element.href = element.href + '&session-id=' + self.subscriber_data.session.session_id; }); } // Show and hide links show_or_hide_element('.subscriber-name', true); show_or_hide_element('.subscribe-link', false); document.querySelectorAll('.subscriber-login-link').forEach( function(element){ element.style.display = 'none'; }); if ( ! self.has_site_license() ) { show_or_hide_element('.subscriber-logout-link', true); show_or_hide_element('.subscriber-self-care-link', true); } } else { // Show "Subscribe" and "Login" links show_or_hide_element('.subscribe-link', true); document.querySelectorAll('.subscriber-login-link').forEach( function(element){ element.style.display = ''; }); // Send log to rollbar when user clicks login link document.querySelectorAll( "[href^='" + self.login_link + "']" ).forEach( function ( element ) { element.addEventListener( 'click', function ( event ) { var href = this.getAttribute( 'href' ); try { event.preventDefault(); Rollbar.debug( 'User clicked subscriber-login-link', function () { window.location.href = href; } ); } catch ( e ) { window.location.href = href; } } ); } ); } }, /** * Determine if the subscriber data object is empty. * * @returns {boolean} */ has_subscriber_data: function () { return Object.keys(this.subscriber_data).length > 0; }, /** * Determine if we have logged out action * * @returns {boolean} */ is_logged_in_action: function () { var urlParams = pmc.subscription_v2.get_url_params(); return 'logged_in' === urlParams.get('sub_action'); }, /** * Determine if we have logged out action * * @returns {boolean} */ is_logged_out_action: function () { var urlParams = pmc.subscription_v2.get_url_params(); return 'logged_out' === urlParams.get('sub_action'); }, /** * Register a callback that fires when user data is done loading. * * Note: If user data is already loaded when this is called, * the callback is fired immediately. * * @param callback * @param loggedOutCallback - Optional callback that fires immediately when the user is not logged in. */ on_subscriber_data_loaded: function (callback, loggedOutCallback) { loggedOutCallback = loggedOutCallback || function () {}; // Trigger the callback immediately if user data has already been set. if (this.has_user() && this.has_subscriber_data()) { callback(this.subscriber_data); return; } // Trigger the logged out callback immediately if the user isn't logged in. if (! this.has_session()) { loggedOutCallback(); return; } this.subscriber_data_listeners.push(callback); }, /** * Show concurrency message if the user has some restrictions. */ may_show_concurrency_restricted_modal: function(subscriber_data) { var self = pmc.subscription_v2; if (! self.is_paywall_content || ! self.is_single_post || ! self.has_session()) { return false; } if (subscriber_data && subscriber_data.session.concurrency_restricted) { var concurrencyText = "You are logged in to too many devices. Please log out of a device and reload this page."; var headerText = "This log in is currently in use"; var concurrencyModalId = 'pmc-subscription__concurrency-restricted-modal'; var restrictedModalBodyElement = document.querySelector('#pmc-subscription__concurrency-restricted-modal-message'); if (restrictedModalBodyElement) { restrictedModalBodyElement.innerText = concurrencyText; } var restrictedModalHeaderElement = document.querySelector('#pmc-subscription__concurrency-restricted-modal .modal__header h4'); if (restrictedModalHeaderElement) { restrictedModalHeaderElement.innerText = headerText; } MicroModal.show(concurrencyModalId); } }, /** * Show account login modal when click account link */ may_show_account_login_modal: function(event) { var self = pmc.subscription_v2; var accountTypesForModal = ['Agents', 'Corporate', 'Site License']; var userCurrentAccountType = self.subscriber_data.user.acct.type; if (accountTypesForModal.indexOf(userCurrentAccountType) !== -1 ) { event.preventDefault(); var bodyText = ''; var headerText = ''; switch (userCurrentAccountType) { case 'Agents': headerText = 'Contact customer service'; bodyText = "For questions regarding your Variety VIP+ subscription, please email customerservicevip@variety.com or call 888-222-0276 (US & Canada) or 332-219-2192 (International)."; break; case 'Corporate': case 'Site License': headerText = 'Contact your corporate administrator'; bodyText = "Need help contacting your corporate administrator regarding your Variety VIP+ access? Please email customerservicevip@variety.com or call 888-222-0276 (US & Canada) or 332-219-2192 (International)."; break; } var accountLoginModal = 'pmc-subscription__account-login-modal'; var accountLoginModalBodyElement = document.querySelector('#pmc-subscription__account-login-message'); if (accountLoginModalBodyElement) { accountLoginModalBodyElement.innerText = bodyText; } var accountLoginModalHeaderElement = document.querySelector('#pmc-subscription__account-login-header'); if (accountLoginModalHeaderElement) { accountLoginModalHeaderElement.innerText = headerText; } MicroModal.show(accountLoginModal); } }, /*** * Show verify Identity Modal */ may_show_verify_identity_modal: function() { var self = pmc.subscription_v2; // Only show the verify modal to non-SL users without a session if ( self.has_session() || self.has_site_license() || self.is_admin_user || self.is_token_user ) { return; } var dismiss_link = document.getElementById( 'pmc-subscription__verify-identity-dismiss' ); if ( dismiss_link ) { dismiss_link.addEventListener( 'click', self.delete_subscriber_cookie ); } // Only show the verify modal on paid content if ( ! self.is_paywall_content || ! self.is_single_post ) { return; } MicroModal.show( 'pmc-subscription__verify-identity-modal' ); }, /** * Fires any listeners once subscriber data is loaded. */ trigger_user_data_listeners: function () { var self = this; if (self.subscriber_data_listeners.length === 0) { return; } if (! self.has_subscriber_data()) { console.error('User data listeners triggered, but no user data exists.'); return; } self.subscriber_data_listeners.forEach(function (callback) { callback(self.subscriber_data) }); // Clear listeners self.subscriber_data_listeners = []; }, /** * Allows a theme to override link rendering */ override_rendering_links: function() { var self = this; self.render_links_from_theme = true; }, /** * Call callback function when window is loaded or if already loaded */ window_load_event: function(callback) { if (document.readyState === 'complete') { callback(); } else { window.addEventListener("load", callback); } }, /** * Show subscriber error modal if we have an issue in the login process */ may_show_subscriber_error_modal: function() { var self = pmc.subscription_v2; var urlParams = self.get_url_params(); var subErrorText = urlParams.get('sub_error'); var hasSubActionError = 'error' === urlParams.get('sub_action'); if (hasSubActionError && (subErrorText && '' !== subErrorText)) { var modalBodyElement = document.querySelector('#pmc-subscription__subscriber-error-message'); if (modalBodyElement) { modalBodyElement.innerText = "For assistance, please contact Customer Service at customerservicevip@variety.com, 888-222-0276 (US & Canada) or 332-219-2192 (International)."; } var modalHeaderElement = document.querySelector('#pmc-subscription__subscriber-error-modal .modal__header h4'); if (modalHeaderElement) { modalHeaderElement.innerText = subErrorText; } var subscriberErrorModalId = 'pmc-subscription__subscriber-error-modal'; MicroModal.show(subscriberErrorModalId); } }, /** * Delete subscriber cookie and refresh page */ delete_subscriber_cookie: function( event ){ // delete cookie before make the logout request to our authorization api service // this method is also used by the verify modal to destroy all user cookies if ( ! this.getAttribute( 'data-logout-action' ) ) { event.preventDefault(); var currentElement = this; var self = pmc.subscription_v2; var url = self.ajax_url; var params = '?action=pmc_delete_subscriber_cookie_ajax_callback'; var xhr = self.get_xhr_get( url, params ); xhr.onload = function () { var response = JSON.parse( this.response ); var session_id = self.get_url_params( currentElement.href ).get( 'session-id' ); if ( 'undefined' === typeof session_id || '' === session_id ) { Rollbar.warn( 'Logout URL missing session-id', { session: self.get_session_data() } ); return; } if ( 200 !== this.status || true !== response.success ) { Rollbar.warn( 'Logout AJAX failed', { session: self.get_session_data(), xhrStatus: this.status, xhrStatusText: this.statusText, xhrResponse: response, xhrResponseURL: this.responseURL } ); return; } currentElement.setAttribute( 'data-logout-action', true ); try { Rollbar.info( 'User logged out', { has_session_data: self.has_session_data(), session_id: session_id }, function () { currentElement.click(); } ); } catch ( e ) { currentElement.click(); } }; return xhr.send(); } }, get_url_params: function( url ) { var queryString = ''; if ( 'undefined' === typeof url || '' === url ) { queryString = window.location.search; } else { var splitUrl = url.split( '?' ); if ( splitUrl[1] ) { queryString = splitUrl[1]; } } if ( 'URLSearchParams' in window ) { return new URLSearchParams( queryString ); } else { return { 'get': function() { return ''; } }; } }, /** * Set body class for different user state. * - Adds subscription user,entitlements and session classes to body element. */ set_body_class: function() { // 1. Setting user class. if ( this.has_user() ) { document.body.classList.add( 'pmc-subscription-has-user' ); } // 2. Setting user entitlement class. if ( this.has_entitlements() ) { this.subscriber_data.user.entitlements.forEach( function( entitlement ) { document.body.classList.add( 'pmc-subscription-user-entitlement-' + entitlement.replace(".", "_").toLowerCase() ); } ); } // 3. Setting user session class. if ( this.has_session() ) { document.body.classList.add( 'pmc-subscription-user-has-session' ); } }, /** * Sort Entitlement based on entitlement config. */ get_translated_entitlement: function() { var self = this; if ( ! self.brand_name || ! self.has_entitlements() ) { return; } var brand = self.brand_name; // Set brand name var translation_config = self.entitlement_translation_config[ brand ]; // Get brand specific entitlement rules. var translated_entitlement = null; // Defining default translated entitlement. var temp_max = 0; // Default Max element of entitlements. // Loop in through brand specific config entitlements. for ( key in translation_config ) { // Loop all the translated entitlement rules. for( i=0; i < translation_config[ key ].length ; i++ ) { // Return config values if all entitlements are present. if( this.has_entitlements( translation_config[ key ][ i ].sort(), 'and' ) ) { // Match maximum entitlements. if( temp_max < translation_config[ key ][ i ].length ) { translated_entitlement = key; temp_max = translation_config[ key ][ i ].length; } } } } return translated_entitlement; }, /** * Send user entitlement to OneSignal. * - OneSignal is a service that enables push notifications * - This function is used to send entitlement to one signal so that user can be bifurcated according to entitlement. * - Doc for function : https://documentation.onesignal.com/docs/web-push-sdk#sendtags */ send_onesignal_tags: function() { var self = this; // Check if OneSignal object exist. if ( 'undefined' !== typeof OneSignal ) { var subscription_status = "free"; if ( self.has_entitlements() ) { subscription_status = self.get_translated_entitlement(); } OneSignal && OneSignal.sendTags && OneSignal.sendTags( { "subscription_status": subscription_status } ); } }, set_authenticated_user_id: function () { var self = this; var blogherads = window.blogherads || {}; var userid = self.subscriber_data.user.acct.contact_id console.log( 'PMC: set_authenticated_user_id', userid ); blogherads.adq = blogherads.adq || []; blogherads.adq.push( function () { try { blogherads.setAuthenticatedUserId( userid, 'soa' ); } catch ( e ) { // Do nothing } } ); }, /** * Initialization for event listening and data * * @return {void} */ init: function() { var self = this; self.window_load_event(function() { self.set_body_class(); self.may_show_subscriber_error_modal(); document.querySelectorAll('.subscriber-logout-link').forEach( function(element){ element.addEventListener('click', self.delete_subscriber_cookie); }); }); if (self.has_user() && ! self.is_logged_out_action() ) { self.get_cookie_data(function (response, status) { if (200 === status && response.success) { self.subscriber_data = response.data; self.trigger_user_data_listeners(); self.send_onesignal_tags(); // We need to be sure to have subscriber_data and that the HTML is loaded to render links self.window_load_event(function(){ self.render_links(); self.create_refresh_iframe(self.subscriber_data); self.may_show_concurrency_restricted_modal(self.subscriber_data); self.may_show_verify_identity_modal(); self.set_authenticated_user_id(); var self_care_link = document.querySelector('.subscriber-self-care-link'); if ( self_care_link ) { self_care_link.addEventListener('click', self.may_show_account_login_modal); } }); } else { Rollbar.warn( 'Subscriber data fetch failed', { session: self.get_session_data(), xhrStatus: status, xhrResponse: response } ); } }); } else { self.window_load_event(function(){ self.render_links(); }); } if ( self.is_ip_auth_enabled && ! self.has_unknownip() && ! self.has_user() && ! self.is_logged_in_action() ) { self.ip_auth( function ( response, status ) { if ( 200 === status && response.success ) { try { var user = JSON.parse( decodeURIComponent( pmc.cookie.get( 'pmcsc_sub_reporting_data' ) ) ) || {}; var acct = user.acct || {}; var entitlements = user.entitlements.length > 0 ? 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href="https://web.archive.org/web/20211207162117/https://variety.com/vip-special-reports/the-state-of-smart-tv-a-special-report-1235083617/" class="o-figure__link u-flex-order-n1@mobile-max" target="_self"> <figure class="o-figure lrv-u-font-family-secondary u-color-brand-secondary-50 u-flex-order-n1@mobile-max lrv-u-margin-b-050@mobile-max lrv-u-max-width-100p" style=""> <div class="c-lazy-image "> <div class="lrv-a-crop-16x9" style=""> <img class="c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto" src="https://web.archive.org/web/20211207162117im_/https://variety.com/wp-content/themes/pmc-variety-2020/assets/public/lazyload-fallback.gif" data-lazy-src="https://web.archive.org/web/20211207162117/https://variety.com/wp-content/uploads/2021/10/featured_smart_tv_SR.jpg?w=681&h=383&crop=1" alt="The State of Smart TV: Special" data-lazy-srcset="https://web.archive.org/web/20211207162117/https://variety.com/wp-content/uploads/2021/10/featured_smart_tv_SR.jpg?w=681&h=383&crop=1 1920w, https://variety.com/wp-content/uploads/2021/10/featured_smart_tv_SR.jpg?w=681&h=383&crop=1&resize=150%2C84 150w, https://variety.com/wp-content/uploads/2021/10/featured_smart_tv_SR.jpg?w=681&h=383&crop=1&resize=300%2C169 300w, https://variety.com/wp-content/uploads/2021/10/featured_smart_tv_SR.jpg?w=681&h=383&crop=1&resize=125%2C70 125w, https://variety.com/wp-content/uploads/2021/10/featured_smart_tv_SR.jpg?w=681&h=383&crop=1&resize=681%2C383 681w, https://variety.com/wp-content/uploads/2021/10/featured_smart_tv_SR.jpg?w=681&h=383&crop=1&resize=450%2C253 450w, https://variety.com/wp-content/uploads/2021/10/featured_smart_tv_SR.jpg?w=681&h=383&crop=1&resize=250%2C140 250w" data-lazy-sizes="(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px" height="" width=""> </div> </div> <figcaption class="c-figcaption lrv-u-flex lrv-u-flex-direction-column lrv-u-margin-t-050 lrv-u-padding-tb-1 lrv-u-padding-t-050@tablet u-padding-lr-225@mobile-max"> <cite class="lrv-u-border-t-1 lrv-u-padding-t-050 lrv-u-text-transform-uppercase u-font-size-9 u-letter-spacing-005 u-color-brand-secondary-50">Cheyne Gateley/VIP+</cite> </figcaption> </figure> </a> </div> </div> <div class="lrv-u-background-color-body"> <div class="lrv-a-wrapper u-max-width-618"> <div class="a-content a-dropcap u-font-family-body lrv-u-line-height-normal lrv-u-font-size-18"> <div class="pmc-paywall"><p>Smart TVs are undergoing their third evolutionary wave.</p> <p>The first came when the regular TV set “evolved” in the late 2000s to be capable of running downloaded apps for streaming services. The second hit in 2014, when Roku became the first streaming media device manufacturer to license its operating system to power smart TVs.</p> <p>This third evolution sees not just widespread household penetration of smart TVs but increasing functionality. Smart TVs can now synchronize with smart speakers and smart home appliances and are increasingly preferred by consumers for streaming content into their living rooms.</p> <p>Variety Intelligence Platform’s “The State of Smart TV” special report, presented by Vizio Ads, takes a deep look at the current smart TV market, what’s driving its growth and what the future holds.</p> <p>The disruption streaming has brought to traditional media has meant that smart TV manufacturers are now uniquely positioned to take advantage of the shifts in consumption. This means numerous new revenue streams — commonly referred to as “platform revenue” in SEC filings — for the TV OEMs (original equipment manufacturers), where previous OEMs had only one source at the point of sale.</p> <p>Smart TVs are increasingly the gatekeepers of entertainment. With modern sets integrating apps from the vast majority of major streaming services, there’s little reason for consumers to add a separate connected device. And now the smart TV has become the streaming hub for viewers, which essentially means it is the viewing hub for younger consumers.</p> <p>It’s important to note that some existing smart TVs are earlier models, which aren’t so smart by today’s standards. The rising interest in new features like the 4K picture will help to switch out these models, further widening the active base for OEMs to monetize.</p> <p>Smart TVs are poised to be the viewing conduit for the household of the future. VIP+ and Vizio’s report will enable the reader to understand why and come away with a comprehensive understanding of the state of smart TV.</p> </div> </div> </div> </div> <div class="lrv-a-wrapper"> <div class="read-on // lrv-u-margin-lr-auto u-max-width-618 u-margin-b-2"> <h2 id="section-heading" class="c-heading larva lrv-u-text-align-center@mobile-max lrv-u-margin-b-1 u-margin-b-2@tablet u-font-size-23"> Read on to learn about: </h2> <div class="read-on__inner // lrv-a-grid lrv-a-cols3@tablet lrv-u-margin-lr-auto u-grid-gap-125 u-max-width-300@mobile-max"> <div class="o-read-on-item // lrv-a-grid-item"> <span class="c-span lrv-u-background-color-brand-primary lrv-u-border-radius-50p lrv-u-color-white lrv-u-display-block lrv-u-margin-lr-auto lrv-u-text-align-center u-width-38 u-height-38 u-font-family-accent u-line-height-230"> 1 </span> <p class="c-dek lrv-u-font-family-secondary lrv-u-margin-b-050 lrv-u-text-align-center u-font-size-19 u-color-brand-secondary-50 u-line-height-125">The U.S. smart TV market’s predicted growth rate</p> </div> <div class="o-read-on-item // lrv-a-grid-item"> <span class="c-span lrv-u-background-color-brand-primary lrv-u-border-radius-50p lrv-u-color-white lrv-u-display-block lrv-u-margin-lr-auto lrv-u-text-align-center u-width-38 u-height-38 u-font-family-accent u-line-height-230"> 2 </span> <p class="c-dek lrv-u-font-family-secondary lrv-u-margin-b-050 lrv-u-text-align-center u-font-size-19 u-color-brand-secondary-50 u-line-height-125">Revenue opportunities for smart TV makers</p> </div> <div class="o-read-on-item // lrv-a-grid-item"> <span class="c-span lrv-u-background-color-brand-primary lrv-u-border-radius-50p lrv-u-color-white lrv-u-display-block lrv-u-margin-lr-auto lrv-u-text-align-center u-width-38 u-height-38 u-font-family-accent u-line-height-230"> 3 </span> <p class="c-dek lrv-u-font-family-secondary lrv-u-margin-b-050 lrv-u-text-align-center u-font-size-19 u-color-brand-secondary-50 u-line-height-125">What the smart TV sets of the future will bring to the table</p> </div> </div> </div> <div id="cx-paywall" class="u-max-width-618 lrv-u-margin-lr-auto"></div> <div class="view-full-extended // lrv-u-flex lrv-u-flex-direction-column@mobile-max lrv-u-align-items-center lrv-u-justify-content-center lrv-u-margin-lr-auto u-max-width-618"> <a class="c-link lrv-u-width-300 lrv-u-background-color-black lrv-u-padding-tb-1 lrv-u-padding-lr-2 lrv-u-background-color-black lrv-u-color-white lrv-u-padding-lr-1 lrv-u-color-white:hover lrv-u-background-color-brand-primary:hover lrv-u-display-block lrv-u-font-size-18 lrv-u-margin-tb-2 lrv-u-margin-lr-2 lrv-u-text-align-center lrv-u-text-transform-uppercase u-font-weight-bold u-font-family-accent u-letter-spacing-001 a-hidden@tablet" href="https://web.archive.org/web/20211207162117/http://edition.pagesuite-professional.co.uk/Launch.aspx?EID=4e5c7635-35e0-4e54-8db0-23ae70010be1"> Read the Special Report From VIP</a> <a class="c-link 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lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/film/columns"> Columns</a> </li> </ul> </li> <li class="mega-menu-item // mega-menu__parent-list-item // lrv-js-MobileHeightToggle lrv-u-padding-b-050" data-collapsible="collapsed"> <div class="lrv-u-flex lrv-u-border-b-1 u-border-color-iron-grey lrv-u-padding-b-050 u-padding-b-025@tablet"> <button class="lrv-js-MobileHeightToggle-trigger lrv-a-unstyle-button u-display-inline-flex lrv-u-margin-l-00 lrv-u-cursor-pointer a-stacking-context a-hidden@tablet lrv-a-icon-before a-icon-down-caret-thin"><span class="lrv-a-screen-reader-only">Expand the sub menu</span></button> <a class="c-link lrv-a-unstyle-link lrv-u-color-black lrv-u-width-100p u-color-brand-secondary-30@tablet lrv-u-font-weight-bold lrv-u-font-family-secondary lrv-u-font-size-18 u-font-size-24@tablet u-color-brand-primary-40:hover@tablet" href="https://web.archive.org/web/20211207162117/https://variety.com/v/tv/"> TV</a> </div> <ul class="mega-menu__child-list // lrv-js-MobileHeightToggle-target lrv-a-unstyle-list lrv-u-padding-t-050 u-padding-t-075@tablet u-margin-b-150@tablet" data-collapsible-panel="" data-collapsible-breakpoint="mobile-only"> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/tv/news"> News</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/tv/reviews"> Reviews</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/tv/awards"> Awards</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/c/news/podcasts/"> Podcasts</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/c/news/recaps/"> Recaps</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/tv/festivals"> Festivals</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/c/news/events/"> Events</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/cable-tv-pilot-season-list-network-scorecard/#networktype-1/"> Pilot Scorecard</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/tv/columns"> Columns</a> </li> </ul> </li> <li class="mega-menu-item // mega-menu__parent-list-item // lrv-js-MobileHeightToggle lrv-u-padding-b-050" data-collapsible="collapsed"> <div class="lrv-u-flex lrv-u-border-b-1 u-border-color-iron-grey lrv-u-padding-b-050 u-padding-b-025@tablet"> <button class="lrv-js-MobileHeightToggle-trigger lrv-a-unstyle-button u-display-inline-flex lrv-u-margin-l-00 lrv-u-cursor-pointer a-stacking-context a-hidden@tablet lrv-a-icon-before a-icon-down-caret-thin"><span class="lrv-a-screen-reader-only">Expand the sub menu</span></button> <a class="c-link lrv-a-unstyle-link lrv-u-color-black lrv-u-width-100p u-color-brand-secondary-30@tablet lrv-u-font-weight-bold lrv-u-font-family-secondary lrv-u-font-size-18 u-font-size-24@tablet u-color-brand-primary-40:hover@tablet" href="https://web.archive.org/web/20211207162117/https://variety.com/what-to-watch-streaming-movies-shows-online/"> What To Watch</a> </div> <ul class="mega-menu__child-list // lrv-js-MobileHeightToggle-target lrv-a-unstyle-list lrv-u-padding-t-050 u-padding-t-075@tablet u-margin-b-150@tablet" data-collapsible-panel="" data-collapsible-breakpoint="mobile-only"> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/e/what-to-watch/"> Lists & Features</a> </li> </ul> </li> <li class="mega-menu-item // mega-menu__parent-list-item // lrv-js-MobileHeightToggle lrv-u-padding-b-050" data-collapsible="collapsed"> <div class="lrv-u-flex lrv-u-border-b-1 u-border-color-iron-grey lrv-u-padding-b-050 u-padding-b-025@tablet"> <button class="lrv-js-MobileHeightToggle-trigger lrv-a-unstyle-button u-display-inline-flex lrv-u-margin-l-00 lrv-u-cursor-pointer a-stacking-context a-hidden@tablet lrv-a-icon-before a-icon-down-caret-thin"><span class="lrv-a-screen-reader-only">Expand the sub menu</span></button> <a class="c-link lrv-a-unstyle-link lrv-u-color-black lrv-u-width-100p u-color-brand-secondary-30@tablet lrv-u-font-weight-bold lrv-u-font-family-secondary lrv-u-font-size-18 u-font-size-24@tablet u-color-brand-primary-40:hover@tablet" href="https://web.archive.org/web/20211207162117/https://variety.com/v/music/"> Music</a> </div> <ul class="mega-menu__child-list // lrv-js-MobileHeightToggle-target lrv-a-unstyle-list lrv-u-padding-t-050 u-padding-t-075@tablet u-margin-b-150@tablet" data-collapsible-panel="" data-collapsible-breakpoint="mobile-only"> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/music/news"> News</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/music/awards"> Awards</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/music/festivals"> Festivals</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/music/new-music"> New Music</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/music/album-reviews"> Album Reviews</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/music/concert-reviews"> Concert Reviews</a> </li> </ul> </li> <li class="mega-menu-item // mega-menu__parent-list-item // lrv-js-MobileHeightToggle lrv-u-padding-b-050" data-collapsible="collapsed"> <div class="lrv-u-flex lrv-u-border-b-1 u-border-color-iron-grey lrv-u-padding-b-050 u-padding-b-025@tablet"> <button class="lrv-js-MobileHeightToggle-trigger lrv-a-unstyle-button u-display-inline-flex lrv-u-margin-l-00 lrv-u-cursor-pointer a-stacking-context a-hidden@tablet lrv-a-icon-before a-icon-down-caret-thin"><span class="lrv-a-screen-reader-only">Expand the sub menu</span></button> <a class="c-link lrv-a-unstyle-link lrv-u-color-black lrv-u-width-100p u-color-brand-secondary-30@tablet lrv-u-font-weight-bold lrv-u-font-family-secondary lrv-u-font-size-18 u-font-size-24@tablet u-color-brand-primary-40:hover@tablet" href="https://web.archive.org/web/20211207162117/https://variety.com/e/contenders/"> Awards</a> </div> <ul class="mega-menu__child-list // lrv-js-MobileHeightToggle-target lrv-a-unstyle-list lrv-u-padding-t-050 u-padding-t-075@tablet u-margin-b-150@tablet" data-collapsible-panel="" data-collapsible-breakpoint="mobile-only"> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/c/awards"> News</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="https://web.archive.org/web/20211207162117/https://variety.com/c/in-contention/"> In The Running</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/artisans"> Artisans</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/c/features"> Features</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/c/columns"> Columns</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/v/video/contenders"> Video</a> </li> </ul> </li> <li class="mega-menu-item // mega-menu__parent-list-item // lrv-js-MobileHeightToggle lrv-u-padding-b-050" data-collapsible="collapsed"> <div class="lrv-u-flex lrv-u-border-b-1 u-border-color-iron-grey lrv-u-padding-b-050 u-padding-b-025@tablet"> <button class="lrv-js-MobileHeightToggle-trigger lrv-a-unstyle-button u-display-inline-flex lrv-u-margin-l-00 lrv-u-cursor-pointer a-stacking-context a-hidden@tablet lrv-a-icon-before a-icon-down-caret-thin"><span class="lrv-a-screen-reader-only">Expand the sub menu</span></button> <a class="c-link lrv-a-unstyle-link lrv-u-color-black lrv-u-width-100p u-color-brand-secondary-30@tablet lrv-u-font-weight-bold lrv-u-font-family-secondary lrv-u-font-size-18 u-font-size-24@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/videos"> Video</a> </div> <ul class="mega-menu__child-list // lrv-js-MobileHeightToggle-target lrv-a-unstyle-list lrv-u-padding-t-050 u-padding-t-075@tablet u-margin-b-150@tablet" data-collapsible-panel="" data-collapsible-breakpoint="mobile-only"> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/vcategory/popular-on-variety"> Popular</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/vcategory/uncovered"> Cover Shoots - Behind the Scenes</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/vcategory/actors-on-actors"> Actors on Actors</a> </li> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link lrv-u-color-black u-padding-l-250 u-padding-l-00@tablet lrv-u-padding-tb-050@tablet lrv-u-display-block u-color-brand-secondary-30@tablet u-color-brand-primary-40:hover@tablet" href="/web/20211207162117/https://variety.com/vcategory/power-of-women"> Power of Women</a> </li> <li class="mega-menu__child-list-item // 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