マーケティングに関する情報

<!DOCTYPE html> <html lang="ja"> <head><script type="text/javascript" src="/_static/js/bundle-playback.js?v=HxkREWBo" charset="utf-8"></script> <script type="text/javascript" src="/_static/js/wombat.js?v=txqj7nKC" charset="utf-8"></script> <script>window.RufflePlayer=window.RufflePlayer||{};window.RufflePlayer.config={"autoplay":"on","unmuteOverlay":"hidden"};</script> <script type="text/javascript" src="/_static/js/ruffle/ruffle.js"></script> <script type="text/javascript"> __wm.init("https://web.archive.org/web"); __wm.wombat("https://japan.zdnet.com/marketing/","20231201075749","https://web.archive.org/","web","/_static/", "1701417469"); </script> <link rel="stylesheet" type="text/css" href="/_static/css/banner-styles.css?v=S1zqJCYt" /> <link rel="stylesheet" type="text/css" href="/_static/css/iconochive.css?v=3PDvdIFv" />  <meta charset="UTF-8"> <title>マーケティングに関する情報 - ZDNET Japan</title> <meta name="description" content="ポイントカードやセンサ、ソーシャルから来るデータを企業が収集できるようになったとき、それをどう使うのかが問題になる。マーケティングは最も期待される領域と言える。"> <meta name="keywords" content="ビッグデータ,オムニチャネル,アドテクノロジ,SSP"> <meta name="title" content="マーケティングに関する情報 - ZDNET Japan"> <meta name="viewport" content="width=device-width, initial-scale=1.0,minimum-scale=1.0, user-scalable=yes"/> <meta http-equiv="Content-Script-Type" content="text/javascript"> <meta http-equiv="Content-Style-Type" content="text/css"> <meta name="twitter:card" content="summary"> <meta name="twitter:site" content="@zdnet_japan"> <meta property="fb:app_id" content="1445243325512954"/> <meta property="og:title" content="マーケティングに関する情報 - ZDNET Japan"> <meta property="og:type" content="article"> <meta property="og:description" content="ポイントカードやセンサ、ソーシャルから来るデータを企業が収集できるようになったとき、それをどう使うのかが問題になる。マーケティングは最も期待される領域と言える。"> <meta property="og:url" content="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/marketing/"> <meta property="og:image" content="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/media/z/2023/zd_ogp.png"> <meta property="og:site_name" content="ZDNET Japan"> <meta property="article:publisher" content="https://www.facebook.com/ZDNetJapan"/> <meta name="google-site-verification" content="YxPL_KwBxc7OzzVtjhPNuoDjkcAVuaphOGQvHf1KLec"> <meta name="msvalidate.01" content="4056301A54BB87F40862E212129ADBE6"/> <link rel="shortcut icon" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/favicon.ico"> <link rel="icon" type="image/png" sizes="16x16" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/icon-16x16.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/icon-32x32.png"> <link rel="icon" type="image/png" sizes="96x96" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/icon-96x96.png"> <link rel="icon" type="image/png" sizes="160x160" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/icon-160x160.png"> <link rel="icon" type="image/png" sizes="192x192" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/icon-192x192.png"> <link rel="apple-touch-icon" sizes="180x180" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/apple-touch-icon.png"> <link rel="apple-touch-icon" sizes="57x57" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/apple-touch-icon-57x57.png"> <link rel="apple-touch-icon" sizes="60x60" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/apple-touch-icon-60x60.png"> <link rel="apple-touch-icon" sizes="72x72" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/apple-touch-icon-72x72.png"> <link rel="apple-touch-icon" sizes="76x76" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/apple-touch-icon-76x76.png"> <link rel="apple-touch-icon" sizes="114x114" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/apple-touch-icon-114x114.png"> <link rel="apple-touch-icon" sizes="120x120" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/apple-touch-icon-120x120.png"> <link rel="apple-touch-icon" sizes="144x144" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/apple-touch-icon-144x144.png"> <link rel="apple-touch-icon" sizes="152x152" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/apple-touch-icon-152x152.png"> <link rel="apple-touch-icon" sizes="180x180" href="https://web.archive.org/web/20231201075749im_/https://japan.zdnet.com/apple-touch-icon-180x180.png"> <meta name="msapplication-TileImage" content="https://japan.zdnet.com/apple-touch-icon-144x144.png"/> <meta name="msapplication-TileColor" content="#FFFFFF"/> <link rel="stylesheet" type="text/css" href="https://web.archive.org/web/20231201075749cs_/https://japan.zdnet.com/static/css/arowana/common2023.css?1673340063"> <link rel="stylesheet" type="text/css" href="https://web.archive.org/web/20231201075749cs_/https://japan.zdnet.com/static/css/iziModal.min.css?1536722965"> <link rel="alternate" type="application/rss+xml" title="ZDNet Japan RSS" href="https://web.archive.org/web/20231201075749/http://feed.japan.zdnet.com/rss/index.rdf"> <link rel="next" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/marketing/2/"> <link rel="canonical" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/marketing/"> <script type="text/javascript"> /** */ function getCookie(d) { var a = document.cookie.split(";"); for (var c = 0; c < a.length; c++) { var b = a[c]; b = b.replace(/^\s+|\s+$/g, ""); var f = b.indexOf("="); if (b.substring(0, f) == d) { return unescape(b.slice(f + 1)) } } return "" } /** */ function setCookie(b, j, g, e, d, a) { var h = new Date().getTime(); var f = new Date(h + (e * 1000)).toUTCString(); var i = b + "=" + escape(g) + "; path=" + j; if (e) { i += "; expires=" + f } if (d) { i += "; domain=" + d } if (a === true) { i += "; Secure" } document.cookie = i } window.AI = {}; window.AI.load = false; window.AI.segments = ''; window.AI.CNAME = '_aseg'; </script> <script type="text/javascript"> var cookie_name1 = 'CNET_ID_LOGINED'; var cookie_name2 = '_aicid'; var f1 = false; var f2 = false; if (window.navigator.cookieEnabled && document.cookie) { var cookies = document.cookie.split("; "); for (var i = 0; i < cookies.length; i++) { var str = cookies[i].split("="); var cookie_value; if (str[0] == cookie_name1) { var cookie_value = unescape(str[1]); if (cookie_value && typeof (cookie_value) != 'undefined') f1 = true; } if (str[0] == cookie_name2) { var cookie_value = unescape(str[1]); if (cookie_value && typeof (cookie_value) != 'undefined') f2 = true; } } if (f1 && !f2) { var xhr = new XMLHttpRequest(); xhr.open('GET', '/direct/ajax/aicid.htm'); xhr.onload = function() { if (xhr.readyState === 4) { if (xhr.status === 200) { if (typeof setAicid === 'function') { setAicid(); } } } }; xhr.send(); } } </script> <script type="text/javascript" defer src="https://web.archive.org/web/20231201075749js_/https://ajax.googleapis.com/ajax/libs/jquery/3.6.1/jquery.min.js"></script> <script type="text/javascript" defer src="https://web.archive.org/web/20231201075749js_/https://japan.zdnet.com/static/js/arowana/common2023.js?1678867599"></script>  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://web.archive.org/web/20231201075749/https://www.googletagmanager.com/gtm.js?id='+i+dl+ '&gtm_auth=ZpxSTrfDBrMWMIPkcXg4YQ&gtm_preview=env-1&gtm_cookies_win=x';f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-PMN9PLB');</script>  <script type="text/javascript" id="f1h"> (function(b){function f(){var d=this;d.stack={};d.displayAd=function(){};d.requestAds=function(a){var c=b[b.a];if(0===(a||{}).sectionId||(a||{}).sectionId)try{c.requestAds.call(c,a)}catch(e){d.stack[a.sectionId+(a.instance?"_"+a.instance:"")]=a}};d.setGlobalCustomParams=function(a){var c=b[b.a];try{c.setGlobalCustomParams.call(c,a)}catch(e){d.globalCustomParams=a||{}}}}function g(b){var a=e.createElement("script"),c=e.getElementsByTagName("script")[0];a.type="text/javascript";a.src=b;a.async=!0;-1!== navigator.userAgent.indexOf("Opera")?setTimeout(function(){c.parentNode.insertBefore(a,c)},0):c.parentNode.insertBefore(a,c)}var e=b.document;try{b.__putPixel(200100)}catch(k){}b.a="__ASL__";var h=("https:"===e.location.protocol?"https:":"http:")+"//web.archive.org/web/20231201075749/https://img.ak.impact-ad.jp/fh/showad_9b57b231.js";if("undefined"===typeof b.__ASL_LIB_LOADED){g(h);try{b.__putPixel(200200)}catch(l){}}b.__ASL_LIB_LOADED=1;b["TagProvider"]=b["TagProvider"]||new f})(window); </script></head> <body> <noscript><iframe src="https://web.archive.org/web/20231201075749if_/https://www.googletagmanager.com/ns.html?id=GTM-PMN9PLB>m_auth=ZpxSTrfDBrMWMIPkcXg4YQ>m_preview=env-1>m_cookies_win=x" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript> <script> window.dataLayer = window.dataLayer || []; var logged = getCookie("CNET_ID_LOGINED"); if (logged == "") { dataLayer.push({cnet_id_login: "logout"}); } else { dataLayer.push({cnet_id_login: "login"}); } dataLayer.push({channel: "marketing"}); </script> <script> (function(i,s,o,g,r,a,m){i["GoogleAnalyticsObject"]=r;i[r]=i[r]||function(){ (i[r].q=i[r].q||[]).push(arguments)},i[r].l=1*new Date();a=s.createElement(o), m=s.getElementsByTagName(o)[0];a.async=1;a.src=g;m.parentNode.insertBefore(a,m) })(window,document,"script","https://web.archive.org/web/20231201075749/https://www.google-analytics.com/analytics.js","ga"); ga("create", "UA-15056471-4", "auto", {"allowLinker": true}); ga("require", "linker"); ga("linker:autoLink", ["s.japan.zdnet.com", "japan.cnet.com", "japan.techrepublic.com"]); var logged = getCookie("CNET_ID_LOGINED"); if (logged == "") { ga("set", "dimension2", "logout"); } else { ga("set", "dimension2", "login"); if (logged != "logined") { ga("set", "dimension3", logged); } } ga(function (tracker) { ga("set", "dimension12", tracker.get("clientId")); }); function setAicid() { if (getCookie("_aicid") !== "") { ga("set", "dimension13", getCookie("_aicid")); ga("set", "userId", getCookie("_aicid")); } } setAicid(); ga("set", "contentGroup1", "marketing"); /* */ if ( window.location.pathname.match((/\/paper\/\d{8}\//))) { var qs = window.location.search.slice(1); var _params = qs.split('&'); for (var i = 0; i < _params.length; i++) { var params = _params[i].split('='); if (params.length > 1 && params[0] === 'utm') { var ubpos = params[1].indexOf('_'); if (ubpos > -1) { var name = params[1].slice(0,ubpos); var content = params[1].slice(ubpos+1); ga('set', { campaignSource: 'wpmail', campaignMedium: 'email', campaignName: name, campaignKeyword: name, campaignContent: content }); var path = window.location.pathname.replace('paper', 'wpclick'); path = path + window.location.search; ga('send', 'pageview', path); window.AI.wpclick = true; break; } } } } function send_ua() { window.dataLayer = window.dataLayer || []; /* */ if ( window.AI.wpclick ) { ga('send', 'pageview', window.location.pathname); } else { ga('send', 'pageview'); } dataLayer.push({'event': 'set_ip2cinfo'}); } </script> <script> window.lbcuaArgs = { "createUA": function () { }, "setDimension": function (values) { if (values.rs_code == "0") { ga("set", "dimension6", values.company_name); ga("set", "dimension7", values.company_addr); ga("set", "dimension8", values.company_tel); ga("set", "dimension11", values.industry_name_l); ga("set", "dimension9", values.sales_range); } }, "sendPageview": function (values) { send_ua(); } }; window.addEventListener("error", function (ev) { if (ev.filename.indexOf("//web.archive.org/web/20231201075749/https://cdn.cookie.sync.usonar.jp/live_acsess/") > -1) { send_ua(); } }); </script>  <div id="ad_all_bundle"> <script type="text/javascript">window.AI.F1Param = {sectionId: 9405, dmp: true, sync: false , slot_sizes:[{id: "7915", "viewports":[{"minwidth":320, "sizes":["320x50","320x100"]},{"minwidth":728, "sizes":["728x90","728x180"]},{"minwidth":970, "sizes":["728x90","728x180","970x250"]}]}, {id: "7916", "viewports":[{"minwidth":320, "sizes":["320x50","320x100"]},{"minwidth":728, "sizes":["728x90","728x180"]},{"minwidth":970, "sizes":["728x90","728x180","970x250"]}]}] , custom:{zone:"marketing",keyword:["marketing"],} }; window.AI.photoreport_section = {"SECTION_ID":["9406"],"WALLPAPER":["7928","ad_wallpaper","wp"],"LARGE":["7929","ad_large"],"FLARGE":["7930","ad_footerlarge"],"RECT":["7931","ad_rect"],"VRECT":["7932","ad_vrect"],"TEXT":["7933","ad_text","text"],"TEXT2":["7934","ad_text","text_append"],"TEXT3":["7935","ad_text","text_append"],"TEXT4":["7936","ad_text","text_append"],"UNDERTEXT":["7937","ad_textbottom","text"],"UNDERTEXT2":["7938","ad_textbottom","text_append"],"UNDERTEXT3":["7939","ad_textbottom","text_append"],"UNDERTEXT4":["7941","ad_textbottom","text_append"]}; window.AI.photoreport_slotsize = [{id: "7929", "viewports":[{"minwidth":320, "sizes":["320x50","320x100"]},{"minwidth":728, "sizes":["728x90","728x180"]},{"minwidth":970, "sizes":["728x90","728x180","970x250"]}]}, {id: "7930", "viewports":[{"minwidth":320, "sizes":["320x50","320x100"]},{"minwidth":728, "sizes":["728x90","728x180"]},{"minwidth":970, "sizes":["728x90","728x180","970x250"]}]}]; </script> <script type="text/javascript"> (function(){ window.AI.hideSplash = function(){ var s = document.getElementById("splash"); s.style.display = "none"; s.innerHTML = ""; document.getElementById("block_elu").style.display = "block"; document.getElementsByTagName("body")[0].style.overflow = "auto"; document.removeEventListener("scroll", window.AI.scrollStop); }; document.addEventListener("DOMContentLoaded", function () { document.getElementById("splash-continue-link").addEventListener("click", function (e) { e.preventDefault(); window.AI.hideSplash(); }); }); window.AI.scrollpos = 0; window.AI.setSplash = function(img, url, color){ var s = document.getElementById("splash"); if (s.innerHTML != "") { document.getElementById("splash-link").href = url; document.getElementById("splash-image").src = img; window.AI.scrollpos = window.scrollY; document.addEventListener("scroll", window.AI.scrollStop); s.style.display = "block"; s.style.height = window.screenHeight; if (color) { s.style.backgroundColor = color; document.getElementById("splash-container").style.backgroundColor = color; } setTimeout(window.AI.hideSplash, 22000); } }; window.AI.setSplashT = function(url, color){ var s = document.getElementById("splash"); if (s.innerHTML != "") { var childeElem = document.getElementById("splash-link"); childeElem.parentNode.removeChild(childeElem); var ifr = document.createElement("iframe"); ifr.src = url; ifr.style.width = "750px"; ifr.style.height = "450px"; ifr.style.border = "none"; ifr.style.overflow = "none"; document.getElementById("splash-container").appendChild(ifr); window.AI.scrollpos = window.scrollY; document.addEventListener("scroll", window.AI.scrollStop); s.style.display = "block"; s.style.height = window.screenHeight; if (color) { s.style.backgroundColor = color; document.getElementById("splash-container").style.backgroundColor = color; } setTimeout(window.AI.hideSplash, 22000); } }; window.AI.scrollStop =function() { window.scrollTo(0, window.AI.scrollpos); }; window.AI.setWP = function(bg, url){ var pgw = document.getElementById("page-wrap"); if (pgw == null) { setTimeout(function () { window.AI.setWP(bg, url); }, 10); return; } pgw.style.cursor = "default"; var adl = document.getElementById("ad_large"); adl.firstElementChild.style.paddingTop = "0"; var rbw = document.getElementById("rbWrap"); rbw.style.background = "url('" + bg + "') no-repeat top"; rbw.style.cursor = "pointer"; window.AI.clickWP = function(e){ if (e.target.id == "rbWrap") { window.open(url); } }; rbw.addEventListener("click", window.AI.clickWP); }; window.AI.unsetWP = function(){ var adl = document.getElementById("ad_large"); adl.style.paddingTop = ""; var rbw = document.getElementById("rbWrap"); rbw.style.background = ""; rbw.style.cursor = "default"; rbw.removeEventListener("click", window.AI.clickWP); }; window.AI.insertTextAd = function(title,url,node){ if (node) { var a = document.createElement("a"); a.href = url; a.target = "_blank"; a.rel = "noopener"; a.innerText = title; var li = document.createElement("li"); li.appendChild(a); node.appendChild(li); } }; }()); </script> </div>  <script type="text/javascript"> var call_count = 0; var limit = 10; !function(t,e){if(void 0===e[t]){e[t]=function(){e[t].clients.push(this),this._init=[Array.prototype.slice.call(arguments)]},e[t].clients=[];for(var r=function(t){return function(){return this["_"+t]=this["_"+t]||[],this["_"+t].push(Array.prototype.slice.call(arguments)),this}},s=["blockEvents","fetchServerCookie","unblockEvents","setSignedMode","setAnonymousMode","resetUUID","addRecord","fetchGlobalID","set","trackEvent","trackPageview","trackClicks","ready"],n=0;n<s.length;n++){var o=s[n];e[t].prototype[o]=r(o)}var c=document.createElement("script");c.type="text/javascript",c.async=!0,c.src=("https:"===document.location.protocol?"https:":"http:")+"//web.archive.org/web/20231201075749/https://cdn.treasuredata.com/sdk/2.3/td.min.js";var a=document.getElementsByTagName("script")[0];a.parentNode.insertBefore(c,a)}}("Treasure",this); var _getCookie = function (key) { var counter, _key, _val, cookies = document.cookie.split(';'); for (counter = 0; counter < cookies.length; counter++) { if (_key = cookies[counter].substr(0, cookies[counter].indexOf('=')), _val = cookies[counter].substr(cookies[counter].indexOf('=') + 1), _key = _key.replace(/^\s+|\s+$/g, ''), _key === key) return unescape(_val); } return ''; }; var td = new Treasure({ host: 'in.treasuredata.com', writeKey: '8189/a9e385bc8228de801d854ac1ddfef6b59eb3517f', database: 'datas', startInSignedMode: true, useServerSideCookie: false }); window.AI.td = td; window.AI.segments = _getCookie(window.AI.CNAME); var successCallback = function (gid) { if (window.AI.F1Param) { callSegment(gid); }else{ errorCallback(); } }; var errorCallback = function (error) { if (window.AI.load == false) { window.AI.load = true; if (window.AI.F1Param) { TagProvider.requestAds(window.AI.F1Param); } td_push(); } }; if (window.AI.segments == '') { td.fetchGlobalID(successCallback, errorCallback); }else{ if (!window.AI.F1Param) { errorCallback(); } } function td_push() { if (typeof __LBCUA === "undefined") { if (call_count < limit) { call_count += 1; setTimeout(function () { td_push(); }, 500); return; } } else if (typeof __LBCUA.values === "undefined" || __LBCUA.values === null) { if (call_count < limit) { call_count += 1; setTimeout(function () { td_push(); }, 500); return; } } window.AI = window.AI || []; segment_names = window.AI.segment_names || ''; td.set('access', {member_key: _getCookie('_aicid')}); td.set('$global', 'td_global_id', 'td_global_id'); td.set('access', 'segment_names', segment_names); if (typeof __LBCUA !== "undefined" && typeof __LBCUA.values !== "undefined" && __LBCUA.values !== null) { if (__LBCUA.values.rs_code == "0") { td.set('access', 'company_name', __LBCUA.values.company_name); td.set('access', 'company_addr', __LBCUA.values.company_addr); td.set('access', 'company_tel', __LBCUA.values.company_tel); td.set('access', 'industry_name_l', __LBCUA.values.industry_name_l); td.set('access', 'sales_range', __LBCUA.values.sales_range); } } td.trackClicks(); td.trackPageview('access'); }; function td_event_push(category, action, label, value){ td.set('events', 'category', category); td.set('events', 'action', action); td.set('events', 'label', label); td.set('events', 'value', value); td.trackEvent('events'); } </script><script type="text/javascript"> var isLazyLoad = false; if (window.AI.segments && window.AI.segments.length > 0){ data = JSON.parse(window.AI.segments); loadAd(data); } function callSegment(gid){ cid = _getCookie("_td"); media_id = 13; var sc = document.createElement("script"); sc.type = 'text/javascript'; sc.src = "https://web.archive.org/web/20231201075749/https://rzf7kltsg4.execute-api.ap-northeast-1.amazonaws.com/production/v1/seg-jsonp?m=13"; if (gid){ sc.src = sc.src + "&g=" + gid; } if (cid){ sc.src = sc.src + "&c=" + cid; } var parent = document.getElementsByTagName("script")[0]; parent.parentNode.insertBefore(sc, parent); } function callback(data){ loadAd(data); value = JSON.stringify(data); _setCookie(window.AI.CNAME, value); } function loadAd(data){ if (window.AI.load == false) { window.AI.load = true; if (typeof data['seg'] != 'undefined') { seg_value = data['seg'] if (seg_value.length > 0) { if (window.AI.F1Param) { window.AI.F1Param.custom.segment = seg_value; } window.AI.segment_names = seg_value; } } OnLoadDisplayAds(); td_push(); } } setTimeout(function(){ if (window.AI.load == false){ window.AI.load = true; OnLoadDisplayAds(); td_push(); } },1000); function _setCookie(key, value){ var s=""; s += key +"="+ escape(value); s += "; max-age=3600"; document.cookie=s; } function OnLoadDisplayAds(){ if (isLazyLoad == false){ isLazyLoad = true; if (window.AI.F1Param){ TagProvider.requestAds(window.AI.F1Param); } } } </script><div id="ad_splash"><div id="7914_9405"><script type="text/javascript">try{ TagProvider.displayAd('7914_9405')}catch(err){}</script></div></div><div id="splash" style="display:none;"> <div id="splash-header"> <a href="" id="splash-continue-link">Continue to ZDNET Japan</a> </div> <div id="splash-container"> <a href="" target="_blank" id="splash-link"><img src="/web/20231201075749im_/https://japan.zdnet.com/marketing/" border="0" id="splash-image"></a> </div> </div> <div id="ad_wallpaper" style="display:none;"> <div id="7913_9405"><script type="text/javascript">try{ TagProvider.displayAd('7913_9405')}catch(err){}</script></div> </div>  <div id="block_elu"> <header id="header-main"> <div class="c-siteHeader"> <nav class="c-siteHeaderNavigation g-grid-container u-grid-columns"> <span class="md:u-col-1 lg:u-col-3"><a href="/web/20231201075749/https://japan.zdnet.com/" aria-current="page" title="ZDNET" class="c-siteHeaderMasthead"><div class="c-siteLogo"><svg class="c-siteLogo_image c-siteLogo_image-header c-siteLogo_image-color-text"><use xlink:href="/web/20231201075749im_/https://japan.zdnet.com/marketing/#logo"></use></svg></div></a></span> <div class="c-siteHeaderNavigation_shelves md:u-col-5 lg:u-col-9"> <div class="c-siteHeaderNavigation_topicShelf"> <div class="c-sitePrimaryMenu c-sitePrimaryMenu_hasSubNav"> <span class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink"><a class="c-sitePrimaryMenu_text" href="/web/20231201075749/https://japan.zdnet.com/sp/">特集</a></span> </div> <div class="c-sitePrimaryMenu c-sitePrimaryMenu_hasSubNav"> <span class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink"><a class="c-sitePrimaryMenu_text" href="/web/20231201075749/https://japan.zdnet.com/archives/foreign/">海外発</a></span> </div> <div class="c-sitePrimaryMenu c-sitePrimaryMenu_hasSubNav"> <span class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink"><a class="c-sitePrimaryMenu_text" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/keyword/%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E5%A4%89%E9%9D%A9%EF%BC%88DX%EF%BC%89/">DX</a></span> </div> <div class="c-sitePrimaryMenu c-sitePrimaryMenu_hasSubNav"> <span class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink"><a class="c-sitePrimaryMenu_text" href="/web/20231201075749/https://japan.zdnet.com/cio/">CIO</a></span> </div> <div class="c-sitePrimaryMenu c-sitePrimaryMenu_hasSubNav"> <span class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink"><a class="c-sitePrimaryMenu_text" href="/web/20231201075749/https://japan.zdnet.com/it-infrastructure/">ITインフラ</a></span> </div> <div class="c-sitePrimaryMenu c-sitePrimaryMenu_hasSubNav"> <span class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink"><a class="c-sitePrimaryMenu_text" href="/web/20231201075749/https://japan.zdnet.com/security/">セキュリティ</a></span> </div> <div class="c-sitePrimaryMenu c-sitePrimaryMenu_hasSubNav"> <span class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink"><a class="c-sitePrimaryMenu_text" href="/web/20231201075749/https://japan.zdnet.com/cloud/">クラウド</a></span> </div> <div class="c-sitePrimaryMenu c-sitePrimaryMenu_hasSubNav"> <span class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink"><a class="c-sitePrimaryMenu_text" href="/web/20231201075749/https://japan.zdnet.com/bigdata/">ビッグデータ</a></span> </div> <div class="c-sitePrimaryMenu c-sitePrimaryMenu_hasSubNav"> <span class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink"><a class="c-sitePrimaryMenu_text" href="/web/20231201075749/https://japan.zdnet.com/marketing/">マーケティング</a></span> </div> <div class="js-mouseover-trigger c-sitePrimaryMenu c-sitePrimaryMenu_hasSubNav"> <span class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink"><a class="c-sitePrimaryMenu_text" href="/web/20231201075749/https://japan.zdnet.com/sp/" style="pointer-events: none; color: #080e14 !important;">Special</a></span> <div data-item="navMenu" class="c-sitePrimaryMenu_subNav"> <div class="c-siteMenuList g-grid-container u-grid-columns"> <ul class="c-siteMenuList_column"> <li class="c-siteMenuList_item"><a href="/web/20231201075749/https://japan.zdnet.com/extra/digital_trust_now/" class="c-siteMenuList_link">Digital Trust Now</a></li> <li class="c-siteMenuList_item"><a href="/web/20231201075749/https://japan.zdnet.com/extra/microsoft_nva_202112/" class="c-siteMenuList_link">New Value on Azure</a></li> <li class="c-siteMenuList_item"><a href="/web/20231201075749/https://japan.zdnet.com/extra/microsoft_ivs_202210/" class="c-siteMenuList_link">Business Innovation on Azure</a></li> <li class="c-siteMenuList_item"><a href="/web/20231201075749/https://japan.zdnet.com/extra/googlecloud_202010/" class="c-siteMenuList_link">Google Cloud 特設ページ</a></li> </ul> </div> </div> </div> </div> <div class="c-siteHeaderNavigation_buttonShelf"> <span class="c-siteHeaderNavigation_sloganWrapper"> <div> <a class="c-siteHeaderNavigation_slogan" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/article/35211378/">CNET_ID限定「電子看板マーケティング」</a><br/> <a class="c-siteHeaderNavigation_slogan" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/article/35211326/">CNET_ID限定「GitHub Copilotの利点と課題」</a><br/> </div> </span> <div class="c-siteHeaderNavigation_item"> <div class="js-expand-trigger c-sitePrimaryMenu_hasSubNav"> <div class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink c-sitePrimaryMenu_itemIcon"> <svg class="c-sitePrimaryMenu_globeIcon"> <use xlink:href="/web/20231201075749im_/https://japan.zdnet.com/marketing/#globe" aria-hidden="false"></use> </svg> </div> <div class="c-sitePrimaryMenu_subNav"> <div class="c-siteMenuList g-grid-container"> <ul class="c-siteMenuList_column"> <li class="c-siteMenuList_item"><a href="https://web.archive.org/web/20231201075749/https://www.zdnet.com/" target="_blank" class="c-siteMenuList_link">ZDNET United States</a></li> <li class="c-siteMenuList_item"><a href="https://web.archive.org/web/20231201075749/https://www.zdnet.fr/" target="_blank" class="c-siteMenuList_link">ZDNET France</a></li> <li class="c-siteMenuList_item"><a href="https://web.archive.org/web/20231201075749/https://www.zdnet.de/" target="_blank" class="c-siteMenuList_link">ZDNET Germany</a></li> <li class="c-siteMenuList_item"><a href="https://web.archive.org/web/20231201075749/https://www.zdnet.co.kr/" target="_blank" class="c-siteMenuList_link">ZDNET Korea</a></li> </ul> </div> </div> </div> </div>  <div class="c-siteHeaderNavigation_item"> <div class="js-expand-trigger c-sitePrimaryMenu c-sitePrimaryMenuSearch c-sitePrimaryMenu_hasSubNav"> <div class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink c-sitePrimaryMenu_itemIcon"> <svg class="c-sitePrimaryMenu_magIcon"> <use xlink:href="/web/20231201075749im_/https://japan.zdnet.com/marketing/#mag" aria-hidden="false"></use> </svg> </div>  </div> <div class="c-smartSearch c-sitePrimaryMenu_subNav c-sitePrimaryMenu_subNav"> <div class="g-grid-container u-grid-columns c-smartSearch-grid"> <div class="sm:u-col-hide md:u-col-hide lg:u-col-3"></div> <div class="sm:u-col-2 md:u-col-6 lg:u-col-9"> <form action="/web/20231201075749/https://japan.zdnet.com/search/" id="cse-search-box" class="c-smartSearch_form"> <input type="hidden" name="ie" value="UTF-8"> <input type="text" name="q" size="55" class="search_text_google" placeholder="カスタム検索" style="border: 1px solid rgb(126, 157, 185); padding: 2px; background: url(https://web.archive.org/web/20231201075749im_/https://www.google.com/cse/static/images/1x/googlelogo_lightgrey_46x16dp.png) left center no-repeat rgb(255, 255, 255); text-indent: 48px;"> <button type="submit" name="sa" class="search_btn" value="1"><span class="search-go">Go</span> <svg> <use xlink:href="/web/20231201075749im_/https://japan.zdnet.com/marketing/#arrow-thin" aria-hidden="false"></use> </svg> </button> <input name="siteurl" type="hidden" value="japan.zdnet.com/"> <input name="ss" type="hidden" value=""> </form> </div> </div> </div> </div>  <div class="c-siteHeaderNavigation_item"> <div class="js-expand-trigger c-sitePrimaryMenu_hasSubNav"> <div class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink c-sitePrimaryMenu_itemIcon"> <svg class="c-siteHeaderNavigation_loginButton"> <use xlink:href="/web/20231201075749im_/https://japan.zdnet.com/marketing/#user" aria-hidden="false"></use> </svg> </div> <div data-item="navMenu" class="c-sitePrimaryMenu_subNav"> <div class="c-siteMenuList g-grid-container"> <div id="no_login_header_menu"> <ul class="c-siteMenuList_column"> <li class="c-siteMenuList_item"><span><a class="c-siteMenuList_link" href="https://web.archive.org/web/20231201075749/https://s.japan.zdnet.com/membership/register/" id="header_register_link" data-url="https://web.archive.org/web/20231201075749/https://s.japan.zdnet.com/membership/new_register/?next=68747470733a2f2f6a6170616e2e7a646e65742e636f6d2f6d61726b6574696e672f236865616465725f6c696e6b" data-ga_category="cnet_id_register" data-ga_label="header_register_link">新規登録</a></span></li> <li class="c-siteMenuList_item"><span><a class="c-siteMenuList_link" href="https://web.archive.org/web/20231201075749/https://s.japan.zdnet.com/membership/login/" id="header_login_link" data-url="https://web.archive.org/web/20231201075749/https://s.japan.zdnet.com/membership/?layout=dialog">ログイン</a></span></li> </ul> </div> <div id="logined_header_menu"> <ul class="c-siteMenuList_column"> <li class="c-siteMenuList_item"><span><a class="c-siteMenuList_link" href="https://web.archive.org/web/20231201075749/https://s.japan.zdnet.com/membership/">My ページ</a></span></li> <li class="c-siteMenuList_item"><span><a class="c-siteMenuList_link" href="https://web.archive.org/web/20231201075749/https://s.japan.zdnet.com/membership/logout/" id="header_logout_link">ログアウト</a></span></li> </ul> </div> </div> </div> </div> </div>  <div class="c-siteHeaderNavigation_item c-siteHeaderNavigation-more"> <div class="js-expand-trigger c-sitePrimaryMenu c-sitePrimaryMenu-more c-sitePrimaryMenu_hasSubNav"> <div class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink c-sitePrimaryMenu_itemIcon"> <svg class="c-sitePrimaryMenu_menuIcon"> <use xlink:href="/web/20231201075749im_/https://japan.zdnet.com/marketing/#menu" aria-hidden="false"></use> </svg> </div> <div data-item="navMenu" class="c-sitePrimaryMenu_subNav"> <div class="c-siteMenuList g-grid-container"> <ul class="c-siteMenuList_column"> <li class="c-siteMenuList_item c-siteMenuList_item-primary"><a class="c-siteMenuList_link" href="/web/20231201075749/https://japan.zdnet.com/software/">ソフトウェア</a></li> <li class="c-siteMenuList_item c-siteMenuList_item-primary"><a class="c-siteMenuList_link" href="/web/20231201075749/https://japan.zdnet.com/mobile/">クライアント</a></li> <li class="c-siteMenuList_item c-siteMenuList_item-primary"><a class="c-siteMenuList_link" href="/web/20231201075749/https://japan.zdnet.com/off-topic/">オフトピ</a></li> <li class="c-siteMenuList_item c-siteMenuList_item-primary"><a class="c-siteMenuList_link" href="/web/20231201075749/https://japan.zdnet.com/archives/">アーカイブ</a></li> </ul> </div> </div> </div> </div>  <div class="c-siteHeaderNavigation_item"> <div class="c-sitePrimaryMenu c-sitePrimaryMenu_accordion c-sitePrimaryMenu_hasSubNav"> <div class="c-sitePrimaryMenu_item c-sitePrimaryMenu_itemLink c-sitePrimaryMenu_itemIcon"> <svg class="c-sitePrimaryMenu_menuIcon"> <use xlink:href="/web/20231201075749im_/https://japan.zdnet.com/marketing/#menu" aria-hidden="false"></use> </svg> </div> <div class="c-siteAccordionMenu c-sitePrimaryMenu_subNav"> <div class="c-siteAccordionMenu_content"><a class="c-siteAccordionMenu_closeButton"> <svg> <use xlink:href="/web/20231201075749im_/https://japan.zdnet.com/marketing/#close" aria-hidden="false"></use> </svg> </a> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/sp/">特集</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/archives/foreign/">海外発</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/keyword/%E3%83%87%E3%82%B8%E3%82%BF%E3%83%AB%E5%A4%89%E9%9D%A9%EF%BC%88DX%EF%BC%89/">DX</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/cio/">CIO</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/it-infrastructure/">ITインフラ</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/security/">セキュリティ</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/cloud/">クラウド</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/bigdata/">ビッグデータ</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/marketing/">マーケティング</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/software/">ソフトウェア</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/mobile/">クライアント</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/off-topic/">オフトピ</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/archives/">アーカイブ</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/extra/digital_trust_now/">Digital Trust Now</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/extra/microsoft_nva_202112/">New Value on Azure</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/extra/microsoft_ivs_202210/">Business Innovation on Azure</a></li> </ul> <ul class="c-siteAccordionMenu_section"> <li class="c-siteAccordionMenu_sectionToggle"><a class="c-siteAccordionMenu_link" href="/web/20231201075749/https://japan.zdnet.com/extra/googlecloud_202010/">Google Cloud 特設ページ</a></li> </ul> </div> </div> </div> </div> </div> </div> </nav> </div> </header> <div id="rbWrap">  <div id="ad_large" class="ad-bnr-large ad_container"> <div id="7915_9405"><script type="text/javascript">try{ TagProvider.displayAd('7915_9405')}catch(err){}</script></div></div>  <div id="page-wrap" class="pg-container pg-container-col2"> <div class="pg-container-main"> <main>  <div class="breadcrumb"> <ul> <li class="home"> <a href="/web/20231201075749/https://japan.zdnet.com/">ZDNET Japan</a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/marketing/">マーケティング</a> </li> </ul> </div> <script type="application/ld+json">{"@context":"https:\/\/web.archive.org\/web\/20231201075749\/http:\/\/schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"https:\/\/web.archive.org\/web\/20231201075749\/https:\/\/japan.zdnet.com\/","name":"ZDNET Japan"}},{"@type":"ListItem","position":2,"item":{"name":"\u30de\u30fc\u30b1\u30c6\u30a3\u30f3\u30b0","@id":"https:\/\/web.archive.org\/web\/20231201075749\/https:\/\/japan.zdnet.com\/marketing\/"}}]}</script> <header> <div class="category-header"> <div class="category-header-ttl"> <h1>マーケティング</h1> </div> </div> </header> <div class="pg-mod"> <div class="article-sns"> <ul class="article-sns-btn"> <li class="fb"><div class="fb-root"></div> <div class="fb-share-button" data-href="https://japan.zdnet.com/marketing/" data-layout="button" data-size="small"> <a target="_blank" href="https://web.archive.org/web/20231201075749/https://www.facebook.com/sharer/sharer.php?u=https://japan.zdnet.com/marketing/&src=sdkpreparse" class="fb-xfbml-parse-ignore">シェア</a> </div> </li> <li class="tw"><a href="https://web.archive.org/web/20231201075749/https://twitter.com/share?ref_src=twsrc%5Etfw" class="twitter-share-button" data-via="zdnet_japan" data-lang="ja" data-show-count="false">Tweet</a> </li> <li class="habebu"><a href="https://web.archive.org/web/20231201075749/https://b.hatena.ne.jp/entry/https%3A%2F%2Fjapan.zdnet.com%2Fmarketing%2F" class="hatena-bookmark-button" data-hatena-bookmark-layout="simple-balloon" title="このエントリーをはてなブックマークに追加"> <img src="https://web.archive.org/web/20231201075749im_/https://b.st-hatena.com/images/v4/public/entry-button/button-only@2x.png" alt="このエントリーをはてなブックマークに追加" width="20" height="20" style="border: none;"/> </a> </li> <li class="note"><div class="sns_note_kaku"> <a href="https://web.archive.org/web/20231201075749/https://note.mu/intent/post?url=https%3A%2F%2Fjapan.zdnet.com%2Fmarketing%2F&ref=https%3A%2F%2Fjapan.zdnet.com%2Fmarketing%2F&hashtags=ZDNET" class="" target="_blank"> <img src="/web/20231201075749im_/https://japan.zdnet.com/media/c/2012/images/responsive/logo_symbol_White.svg" alt="note" width="26"/><span>noteで書く</span> </a> </div> </li> <li class="pocket"><a data-save-url="https://japan.zdnet.com/marketing/" data-pocket-label="pocket" data-pocket-count="horizontal" class="pocket-btn" data-lang="en"></a> </li> </ul> </div> </div>  <div class="pg-mod" id="ad_text"> <ul class="ad-txt"> <div id="7920_9405"><script type="text/javascript">try{ TagProvider.displayAd('7920_9405')}catch(err){}</script></div><div id="7921_9405"><script type="text/javascript">try{ TagProvider.displayAd('7921_9405')}catch(err){}</script></div><div id="7922_9405"><script type="text/javascript">try{ TagProvider.displayAd('7922_9405')}catch(err){}</script></div><div id="7923_9405"><script type="text/javascript">try{ TagProvider.displayAd('7923_9405')}catch(err){}</script></div> </ul> </div>  <section> <div class="pg-mod"> <h2 class="ttl-line-center"><span>新着</span></h2> <ul class="list-thumb-s list-thumb-2col"> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35212077/"> <div class="thumb"><img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2023/11/29/076fa1b2d8ce550378abb5fc983ed547/t/120/90/d/231129_ntt_001.png" alt="NTTグループ4社、品川港南エリアでXR活用した回遊性向上の取り組みを実施"></div> <div class="txt"> <p class="txt-ttl">NTTグループ4社、品川港南エリアでXR活用した回遊性向上の取り組みを実施</p> <p class="txt-update">2023-11-29 10:43</p> </div> </a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35211841/"> <div class="thumb"><img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2022/11/17/0cd212f2304b9d398f8a6a371fa5161c/t/120/90/d/221117_people_as_1280.jpg" alt="日産自動車、マーケティングDX基盤を構築--購買ライフサイクル全体にわたる顧客体験を向上"></div> <div class="txt"> <p class="txt-ttl">日産自動車、マーケティングDX基盤を構築--購買ライフサイクル全体にわたる顧客体験を向上</p> <p class="txt-update">2023-11-22 12:37</p> </div> </a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35211277/"> <div class="thumb"><img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2023/10/16/7b6b5f6d7836155f9caf6213743247a2/t/120/90/d/thumb_sp_23cx_genai_1280.jpg" alt="第3回：企業はコンテンツの供給プロセスを今すぐ整備せよ"></div> <div class="txt"> <p class="txt-ttl">第3回：企業はコンテンツの供給プロセスを今すぐ整備せよ</p> <p class="txt-update">2023-11-21 07:00</p> </div> </a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35211699/"> <div class="thumb"><img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2023/11/17/deb0ad00476c73d3b0400666c7cdfc36/t/120/90/d/cits_l.jpg" alt="キヤノンITS、計画を上回る業績状況を報告--独自技術でサプライチェーン新施策も"></div> <div class="txt"> <p class="txt-ttl">キヤノンITS、計画を上回る業績状況を報告--独自技術でサプライチェーン新施策も</p> <p class="txt-update">2023-11-17 14:39</p> </div> </a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35211430/"> <div class="thumb"><img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2020/05/07/f9d6a78bef9724c698eed85ab531192f/t/120/90/d/thumb_retail_1280.jpg" alt="店舗オペレーション管理ツール「V-Manage」が多言語対応--日々のタスクを自動翻訳"></div> <div class="txt"> <p class="txt-ttl">店舗オペレーション管理ツール「V-Manage」が多言語対応--日々のタスクを自動翻訳</p> <p class="txt-update">2023-11-13 17:20</p> </div> </a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35211426/"> <div class="thumb"><img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2023/03/15/0b2330ed802d24bf66d920937c65bfde/t/120/90/d/bigdata_lg.jpeg" alt="博報堂テクノロジーズ、広告文生成ソリューションを「Yahoo!ディスプレイ広告」に対応"></div> <div class="txt"> <p class="txt-ttl">博報堂テクノロジーズ、広告文生成ソリューションを「Yahoo!ディスプレイ広告」に対応</p> <p class="txt-update">2023-11-13 17:19</p> </div> </a> </li> </ul> </div> </section> <div class="pg-mod"> <h2 class="ttl-line-center"><span>Special <strong>PR</strong></span></h2> <ul class="list-disc"> <li><a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/security_202309/35208727/" data-tag="zrcol;TUspecial_2">セキュリティインシデント対応を再考する -- 即応できる運用とは？</a></li> <li><a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/datacleanroom_202311/35211447/" data-tag="zrcol;TUspecial_2">プライバシー保護と企業間連携を両立するデータ基盤とは</a></li> <li><a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/pickup/cyberark_202212/35197609/" data-tag="zrcol;TUspecial_2">ランサムウェアの脅威には多層防御で～予防から復旧まで、鍵を握る特権ID管理～</a></li> <li><a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/techtouch_202301/35197954/" data-tag="zrcol;TUspecial_2">CIO・DX担当者が考えるべきDXの本質とは？〜PwC Japan合同会社 CIO 渡部氏と語るDXの現場〜</a></li> </ul> </div> <section> <div class="pg-mod"> <h2 class="ttl-line-center"><span>記事一覧</span></h2> <ul class="list-thumb-l"> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35211294/"> <div class="thumb"> <img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2022/03/31/5bff9cf2c0be23dc546c6e4164b0d743/t/276/207/d/lg_omni_channel.jpg" alt="鈴廣かまぼこ、通販サイトにウェブ接客ツールを導入--ROAS約1000％を達成"> </div> </a> <div class="txt"> <p class="txt-ttl"> <a href="/web/20231201075749/https://japan.zdnet.com/article/35211294/">鈴廣かまぼこ、通販サイトにウェブ接客ツールを導入--ROAS約1000％を達成</a> </p> <p class="txt-summary">鈴廣かまぼこは、公式通販サイトでウェブ接客ツール「Flipdesk」を導入し、ROAS（広告費用対効果）約1000％を超える効果が出たという。</p> <p class="txt-update">2023-11-09 15:21</p> </div> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35211176/"> <div class="thumb"> <img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2023/02/27/f196c18eccafa4d60e83bb51c24e0fac/t/276/207/d/230227_food_as_1280.jpg" alt="陳列事例を素早く共有--スーパーマーケット展開のヤマザワ、「LINE WORKS」導入"> </div> </a> <div class="txt"> <p class="txt-ttl"> <a href="/web/20231201075749/https://japan.zdnet.com/article/35211176/">陳列事例を素早く共有--スーパーマーケット展開のヤマザワ、「LINE WORKS」導入</a> </p> <p class="txt-summary">山形・宮城・秋田の3県に70店舗のスーパーマーケットを展開するヤマザワは、本部と各店舗、バイヤーの情報共有を迅速に行うべく、ワークスモバイルジャパンのビジネスチャットツール「LINE WORKS」を導入した。</p> <p class="txt-update">2023-11-07 15:02</p> </div> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210613/"> <div class="thumb"> <img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2023/10/16/7b6b5f6d7836155f9caf6213743247a2/t/276/207/d/thumb_sp_23cx_genai_1280.jpg" alt="第2回：大規模パーソナライズに生成AIが欠かせない理由"> </div> </a> <div class="txt"> <p class="txt-ttl"> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210613/">第2回：大規模パーソナライズに生成AIが欠かせない理由</a> </p> <p class="txt-summary">営業の強さが企業成長を後押しした時代から商品力の時代を経て、これからの時代は顧客体験（CX）が企業の成長を促すExperience-Led Growthの時代となる。その根幹を握るのがパーソナライズであり、それに欠かせない技術として生成AIが注目されている。</p> <p class="txt-update">2023-11-07 07:00</p> </div> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210991/"> <div class="thumb"> <img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2022/11/17/0cd212f2304b9d398f8a6a371fa5161c/t/276/207/d/221117_people_as_1280.jpg" alt="ライオン、製品情報のデジタルアセット管理に「Adobe Experience Manager」を採用"> </div> </a> <div class="txt"> <p class="txt-ttl"> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210991/">ライオン、製品情報のデジタルアセット管理に「Adobe Experience Manager」を採用</a> </p> <p class="txt-summary">生活用品メーカー大手のライオンは、製品情報のデジタルアセット管理に「Adobe Experience Manager」を採用した。</p> <p class="txt-update">2023-11-02 08:53</p> </div> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210652/"> <div class="thumb"> <img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2023/10/24/7ac25c1689e75b16aa926077f6c71064/t/276/207/d/sato_tag_l.jpg" alt="NFCタグで高級トマトジュースの不正流通対策--サトーとサジェスコム"> </div> </a> <div class="txt"> <p class="txt-ttl"> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210652/">NFCタグで高級トマトジュースの不正流通対策--サトーとサジェスコム</a> </p> <p class="txt-summary">サトーは、サジェスコムが販売する高級トマトジュース用に開封検知機能付きのNFCタグを提供し、不正流通の防止策を講じたと発表した。</p> <p class="txt-update">2023-10-25 06:45</p> </div> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210647/"> <div class="thumb"> <img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2023/10/24/3378b127b23413b72c84a53cb85cd7e3/t/276/207/d/231024_sciencearts_000.jpg" alt="「無印良品」約500店舗でスタッフ向けコミュニケーション基盤を導入"> </div> </a> <div class="txt"> <p class="txt-ttl"> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210647/">「無印良品」約500店舗でスタッフ向けコミュニケーション基盤を導入</a> </p> <p class="txt-summary">良品計画は、サイエンスアーツのライブコミュニケーションプラットフォーム「Buddycom（バディコム）」と専用のBluetoothマイクを「無印良品」の直営店約500店舗に導入した。同社は今後も出店に伴い、両機器を導入する予定だという。</p> <p class="txt-update">2023-10-24 16:58</p> </div> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210642/"> <div class="thumb"> <img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2023/10/24/bc48ddaadc6471895b4908c51167507b/t/276/207/d/231024_ecforce_000.jpg" alt="ワタミ、食事宅配事業で統合コマース基盤「ecforce」を導入--サイト運営の効率化へ"> </div> </a> <div class="txt"> <p class="txt-ttl"> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210642/">ワタミ、食事宅配事業で統合コマース基盤「ecforce」を導入--サイト運営の効率化へ</a> </p> <p class="txt-summary">ワタミは冷凍食事宅配事業「ワタミの宅食ダイレクト」において、SUPER STUDIOの統合コマースプラットフォーム「ecforce」を導入した。併せて同社はウェブ接客の自動化システム「ecforce chat」とEC特化のMAツール「ecforce ma」も導入した。</p> <p class="txt-update">2023-10-24 14:26</p> </div> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210198/"> <div class="thumb"> <img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2023/10/16/7b6b5f6d7836155f9caf6213743247a2/t/276/207/d/thumb_sp_23cx_genai_1280.jpg" alt="第1回：「顧客体験」こそビジネス成長の原動力"> </div> </a> <div class="txt"> <p class="txt-ttl"> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210198/">第1回：「顧客体験」こそビジネス成長の原動力</a> </p> <p class="txt-summary">コロナ禍から3年が経ち企業のデジタル変革が進む中、2022年から注目の生成AIが企業や学校、社会で活用され始めている。こうしたテクノロジーによりビジネスが今後どのように変化するのか、どのような影響を及ぼすのかが注視されている。企業のIT戦略やIT投資において、今後どのような変化や進化が起こっていくのかしっかり見極めることが必要だ。</p> <p class="txt-update">2023-10-24 07:00</p> </div> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210195/"> <div class="thumb"> <img src="/web/20231201075749im_/https://japan.zdnet.com/storage/2023/10/12/9e67231f50129ff8d273d0927356e0ad/t/276/207/d/231012_appier_005.jpg" alt="ゲーム業界のマーケティング課題をAIで解決するには"> </div> </a> <div class="txt"> <p class="txt-ttl"> <a href="/web/20231201075749/https://japan.zdnet.com/article/35210195/">ゲーム業界のマーケティング課題をAIで解決するには</a> </p> <p class="txt-summary">人工知能（AI）が再び脚光を浴びるにつれ、ゲーム業界でもAIの活用について耳にすることが増えてきた。データサイエンスやAIを活用したマーケティングがゲーム業界の発展に対し、どのように貢献しているかについて概説する。</p> <p class="txt-update">2023-10-20 07:00</p> </div> </li> </ul> </div> </section> <div class="pg-mod"> <div class="category-pagination">  <ul class="pagination"> <li class="current"><span class="txt-red">1</span></li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/marketing/2/" data-ga_category="zd_article_pagination" data-ga_label="2">2</a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/marketing/3/" data-ga_category="zd_article_pagination" data-ga_label="3">3</a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/marketing/4/" data-ga_category="zd_article_pagination" data-ga_label="4">4</a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/marketing/5/" data-ga_category="zd_article_pagination" data-ga_label="5">5</a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/marketing/6/" data-ga_category="zd_article_pagination" data-ga_label="6">6</a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/marketing/7/" data-ga_category="zd_article_pagination" data-ga_label="7">7</a> </li> <li class="next"> <a id="script_pagination_next" rel="next" href="/web/20231201075749/https://japan.zdnet.com/marketing/2/" data-ga_category="zd_article_pagination" data-ga_label="next">Next</a> </li> </ul>  </div> </div> <div class="pg-mod"> <h3 class="ttl-line-center"><span>企画特集 <strong>PR</strong></span></h3> <ul class="list-thumb-s list-thumb-2col ggt"> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/intelligent_wave_202311/35211213/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2023/80x60/231121_intelligent_wave_80_60.jpg" width="80" height="60" alt="DNPも採用した不正流出の対策"></div> <div class="txt"> <p class="txt-ttl">DNPも採用した不正流出の対策</p> <p class="txt-summary">業界最大手が選ぶ内部不正対策の「王手」</p> </div> </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/pickup/cyberark_202212/35197609/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2022/80x60/221226_cyberark_80_60.jpg" width="80" height="60" alt="平均被害額8億円？"></div> <div class="txt"> <p class="txt-ttl">平均被害額8億円？</p> <p class="txt-summary">企業にとって目前の脅威「ランサムウェア」<br>予防から復旧までの鍵となる特権ID管理</p> </div> </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/google_202210_2/35193949/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2022/80x60/221017_google_02_80_60.gif" width="80" height="60" alt="日本のDXをGoogle Cloudと共に！"></div> <div class="txt"> <p class="txt-ttl">日本のDXをGoogle Cloudと共に！</p> <p class="txt-summary">SaaS / ISV 事業者がさらに飛躍するために<br>考えたいGoogle Cloudとのパートナーシップ</p> </div> </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/pickup/macnica_202310/35210894/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2023/80x60/231110_macnica_80_60.jpg" width="80" height="60" alt="IDベースのゼロトラセキュリティ"></div> <div class="txt"> <p class="txt-ttl">IDベースのゼロトラセキュリティ</p> <p class="txt-summary">価値のある働き方の変化をITで阻害しない<br>新たに生まれたリスクをID管理で解消</p> </div> </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/ms_202311/35211313/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2023/80x60/231201_ms_80_60.jpg" width="80" height="60" alt="クリスマスまでカウントダウン"></div> <div class="txt"> <p class="txt-ttl">クリスマスまでカウントダウン</p> <p class="txt-summary">MS＆パートナーのトップ技術者達で作る<br>23年度アドベントカレンダー公開中！</p> </div> </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/microsoft_nva_202112/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2021/80x60/211222_microsoft_azure_80_60.jpg" width="80" height="60" alt="勝つためのクラウド活用術"></div> <div class="txt"> <p class="txt-ttl">勝つためのクラウド活用術</p> <p class="txt-summary">New Value on Azure<br>ビジネスを次のステージへ！</p> </div> </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/digital_trust_now/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2020/80x60/200501_ms_80_60.jpg" width="80" height="60" alt="ビジネスの推進には必須！"></div> <div class="txt"> <p class="txt-ttl">ビジネスの推進には必須！</p> <p class="txt-summary">ZDNET×マイクロソフトが贈る特別企画<br>今、必要な戦略的セキュリティとガバナンス</p> </div> </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/avanade_202310/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2023/80x60/231018_avanade_80_60.gif" width="80" height="60" alt="何が変わるのか？どう変わるのか"></div> <div class="txt"> <p class="txt-ttl">何が変わるのか？どう変わるのか</p> <p class="txt-summary">いま最大の関心事「AI」との付き合い方<br>ビジネス変革へ「人」と「AI」の「共創」</p> </div> </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/datacleanroom_202311/35211447/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2023/80x60/231201_datacleanroom_zd_80_60.jpg" width="80" height="60" alt="特集：データクリーンルーム"></div> <div class="txt"> <p class="txt-ttl">特集：データクリーンルーム</p> <p class="txt-summary">プライバシー保護と企業間データ連携の両立<br>さまざまな視点から情報基盤を考える</p> </div> </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/microsoft_ivs_202210/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2022/80x60/221102_microsoft_ivs_80_60.jpg" width="80" height="60" alt="Business Innovation on Azure"></div> <div class="txt"> <p class="txt-ttl">Business Innovation on Azure</p> <p class="txt-summary">業務のデジタル化推進のヒントになる<br>MSパートナーの資料を一挙掲載</p> </div> </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/splunk_202311/35210687/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2023/80x60/231106_splunk_80_60.jpg" width="80" height="60" alt="脅威への即応 XDRへの期待"></div> <div class="txt"> <p class="txt-ttl">脅威への即応 XDRへの期待</p> <p class="txt-summary">いまSOCとCSIRTが果たすべき説明責任とは<br>重要となるデータを見て解釈するチカラ</p> </div> </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/security_202309/35208727/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2023/80x60/231004_zd_securityincident_80_60.jpg" width="80" height="60" alt="ZDNETセキュリティ特集"></div> <div class="txt"> <p class="txt-ttl">ZDNETセキュリティ特集</p> <p class="txt-summary">セキュリティインシデント対応を再考する<br>求められる即時検知・即時対応の実現</p> </div> </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/techtouch_202301/35197954/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2022/80x60/230202_techtouch_80_60.jpg" width="80" height="60" alt="本質とは何か？"></div> <div class="txt"> <p class="txt-ttl">本質とは何か？</p> <p class="txt-summary">PwC×テックタッチ対談から考える<br>日本のDXの現状と課題</p> </div> </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/monday_202308/35207138/" data-tag="zrcol;TUspecial" target="_blank"> <div class="thumb"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2023/80x60/230808_monday_80_60.jpg" width="80" height="60" alt="WorkOS とは何者なのか？"></div> <div class="txt"> <p class="txt-ttl">WorkOS とは何者なのか？</p> <p class="txt-summary">あらゆる業務プロセスを可視化・デジタル化<br>部門の壁を越えた全社的プロセス管理を実現</p> </div> </a> </li> </ul> <div class="link-txt"><a href="/web/20231201075749/https://japan.zdnet.com/extra/">企画特集一覧へ</a></div> </div>  <div class="pg-mod" id="ad_textbottom"> <ul class="ad-txt"> <div id="7924_9405"><script type="text/javascript">try{ TagProvider.displayAd('7924_9405')}catch(err){}</script></div><div id="7925_9405"><script type="text/javascript">try{ TagProvider.displayAd('7925_9405')}catch(err){}</script></div><div id="7926_9405"><script type="text/javascript">try{ TagProvider.displayAd('7926_9405')}catch(err){}</script></div><div id="7927_9405"><script type="text/javascript">try{ TagProvider.displayAd('7927_9405')}catch(err){}</script></div> </ul> </div>  <section> <div class="pg-mod"> <h3 class="ttl-line-center"><span>CNET Japan Top Story</span></h3> <ul class="list-disc txt-bold ggt"> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.cnet.com/article/35212194/" data-tag="zd"> ADDress、「多拠点生活」から「多拠点コミュニティ」サービスへ--海外展開も開始 </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.cnet.com/article/35212126/" data-tag="zd"> 「Android」から「iPhone」に乗り換えて1年--気に入った機能と欲しい機能 </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.cnet.com/article/35212215/" data-tag="zd"> グーグル「メッセージ」アプリに7つの新機能--写真をリアクションに使える「Photomoji」など </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.cnet.com/article/35212203/" data-tag="zd"> 「iOS 17.1.2」「iPadOS 17.1.2」公開、悪用された可能性のある脆弱性に対処 </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.cnet.com/article/35212182/" data-tag="zd"> クラダシ、逆出世魚などを活用した冷凍スープ--フードテックを活用した食品ロス削減推進事業で </a> </li> </ul> </div> </section> </main> </div> <div class="pg-container-side"> <section> <div class="pg-mod">  <div id="ad_rect" class="ad-bnr-rect ad_container"> <div id="7917_9405"><script type="text/javascript">try{ TagProvider.displayAd('7917_9405')}catch(err){}</script></div></div>  <div class="ad-bnr-rect-btm"> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/security_202309/35208727/?tag=ztop"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2023/300x50/231003_zd_securityincident_300_50.gif" alt=""></a> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/extra/datacleanroom_202311/35211447/?tag=ztop"><img src="https://web.archive.org/web/20231201075749im_/https://www.aiasahi.jp/ads/2023/300x50/231201_datacleanroom_zd_300_50.gif" alt=""></a> </div> </div> </section> <section> <div class="pg-mod"> <h3 class="ttl-line-center"><span>ホワイトペーパー</span></h3> <h4 class="ttl-red-center">新着</h4> <ul class="list-numbering ga_utm"> <li> <div class="label-txt-gray"> ビジネスアプリケーション </div> <a href="/web/20231201075749/https://japan.zdnet.com/paper/30001657/30007611/" data-ga_category="zd_right_newest" data-ga_action="click-pos001" data-tag="wp_newest" data-medium="inside_spot" data-campaign="wpdl_right_new"> <p class="txt-ttl">DXはバックオフィスから始めよ！「守りのDX」の実践法とツール選びのポイントを徹底解説</p> </a> </li> <li> <div class="label-txt-gray"> セキュリティ </div> <a href="/web/20231201075749/https://japan.zdnet.com/paper/30001740/30007602/" data-ga_category="zd_right_newest" data-ga_action="click-pos002" data-tag="wp_newest" data-medium="inside_spot" data-campaign="wpdl_right_new"> <p class="txt-ttl">医療系CISOのためのIoTセキュリティガイド、6ステップで理解する</p> </a> </li> <li> <div class="label-txt-gray"> セキュリティ </div> <a href="/web/20231201075749/https://japan.zdnet.com/paper/30001741/30007604/" data-ga_category="zd_right_newest" data-ga_action="click-pos003" data-tag="wp_newest" data-medium="inside_spot" data-campaign="wpdl_right_new"> <p class="txt-ttl">取引先の要件対応で導入したMDRでまさかのトラブル、ローツェが取った改善策とは？</p> </a> </li> <li> <div class="label-txt-gray"> セキュリティ </div> <a href="/web/20231201075749/https://japan.zdnet.com/paper/30000622/30007587/" data-ga_category="zd_right_newest" data-ga_action="click-pos004" data-tag="wp_newest" data-medium="inside_spot" data-campaign="wpdl_right_new"> <p class="txt-ttl">セキュリティアナリストが費やす時間とコストが縮小、IBMとフォレスターの調査で見えた傾向と対策</p> </a> </li> <li> <div class="label-txt-gray"> 運用管理 </div> <a href="/web/20231201075749/https://japan.zdnet.com/paper/30001719/30007585/" data-ga_category="zd_right_newest" data-ga_action="click-pos005" data-tag="wp_newest" data-medium="inside_spot" data-campaign="wpdl_right_new"> <p class="txt-ttl">「無線LANがつながらない」という問い合わせにAIで対応、トラブル解決の切り札とは</p> </a> </li> </ul> <h4 class="ttl-red-center">ランキング</h4> <ol class="list-ranking ga_utm"> <li> <div class="label-txt-gray"> 運用管理 </div> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/paper/20012621/30007574/" data-ga_category="zd_right_wp" data-ga_action="click-pos001" data-tag="wp_rank" data-medium="inside_spot" data-campaign="wpdl_right_ranking"> <p class="txt-ttl">Chrome ブラウザの運用管理方法＆ベストプラクティスを徹底解説</p> </a> </li> <li> <div class="label-txt-gray"> コミュニケーション </div> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/paper/30001661/30007024/" data-ga_category="zd_right_wp" data-ga_action="click-pos002" data-tag="wp_rank" data-medium="inside_spot" data-campaign="wpdl_right_ranking"> <p class="txt-ttl">オンライン会議の失敗がビジネスに悪影響を及ぼす、解決の鍵を握るのは音響機器</p> </a> </li> <li> <div class="label-txt-gray"> セキュリティ </div> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/paper/30001233/30007439/" data-ga_category="zd_right_wp" data-ga_action="click-pos003" data-tag="wp_rank" data-medium="inside_spot" data-campaign="wpdl_right_ranking"> <p class="txt-ttl">セキュリティ運用の近代化とAI 活用～ Security Copilot</p> </a> </li> <li> <div class="label-txt-gray"> 運用管理 </div> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/paper/30000377/30007567/" data-ga_category="zd_right_wp" data-ga_action="click-pos004" data-tag="wp_rank" data-medium="inside_spot" data-campaign="wpdl_right_ranking"> <p class="txt-ttl">10万超のTeamsユーザーの利便性を維持し運用管理を改善した三菱電機が実践したこと</p> </a> </li> <li> <div class="label-txt-gray"> 運用管理 </div> <a href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/paper/30001087/30007513/" data-ga_category="zd_right_wp" data-ga_action="click-pos005" data-tag="wp_rank" data-medium="inside_spot" data-campaign="wpdl_right_ranking"> <p class="txt-ttl">Oracle DatabaseのAzure移行時におけるポイント、移行前に確認しておきたい障害対策</p> </a> </li> </ol> <div class="link-txt"><a href="/web/20231201075749/https://japan.zdnet.com/paper/">ホワイトペーパーライブラリー</a></div> </div> </section> <section> <div class="list-special"> <h3 class="ttl-line-center"><span>特集</span></h3> <ul class="list-disc"> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/cio/sp_12matsuoka/">松岡功の「今週の明言」</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/cio/sp_23how_ai_is_transforming_organizations_everywhere/">AIが企業にもたらす変化</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/software/sp_23composable_erp/">これからの日本企業のためのコンポーザブルERP活用法</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/cio/sp_19_bizrisk_sec/">ビジネス視点で分かるサイバーのリスクとセキュリティ</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/cio/sp_13matsuokaopinion/">松岡功の一言もの申す</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/software/sp_22linux_know_how/">Linuxノウハウ</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/cio/sp_12executive/">トップインタビュー</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/cio/sp_21okame/">デジタル岡目八目</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/software/sp_23libreoffice_settings/">「LibreOffice」を快適に</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/development/sp_23observability/">組織のデジタル競争力向上にオブザーバビリティが果たす役割</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/cio/sp_21human_resources/">「働く」を変える、HRテックの今</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/sp/ziddy/">Ziddyちゃんの「私を社食に連れてって」</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/cio/sp_23regional_strategy/">持続可能な地域社会を目指す「地域DX」</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/cloud/sp_16koga/">古賀政純「Dockerがもたらすビジネス変革」</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/software/sp_23biz_genai/">生成AI時代到来、ビジネスで効果的に活用していくには</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/mobile/sp_22chromebook_tips/">Chromebookをより便利に</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/marketing/sp_23cx_genai/">CX視点で見るエンタープライズITの未来</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/development/sp_14china/">中国ビジネス四方山話</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/cio/sp17_pdf/">PDF Report at ZDNET Japan</a> </li> <li> <a class="txt-ttl" href="https://web.archive.org/web/20231201075749/https://japan.zdnet.com/security/sp_17securityarukikata/">企業セキュリティの歩き方</a> </li> </ul> <div class="link-txt"> <a href="/web/20231201075749/https://japan.zdnet.com/sp/">特集</a> </div> </div> </section> <iframe id="recent_comp_info_top_ifr" class="parts_frame_ads_iframe" src="/web/20231201075749if_/https://japan.zdnet.com/parts/frame/recent_comp_info_top.htm" frameborder="0" scrolling="no" width="100%" height="362"></iframe> <section> <div id="ad_vrect" class="pg-mod ad_container ad-bnr-rect "> <div id="7918_9405"><script type="text/javascript">try{ TagProvider.displayAd('7918_9405')}catch(err){}</script></div> </div> </section> <section> <div class="pg-mod"> <div class="mailmagazine"> <h3 class="ttl-line-center"><span>NEWSLETTERS</span></h3> <p><strong>エンタープライズ・コンピューティングの最前線を配信</strong></p> <input name="email" type="text" id="right_newsletter_field_email" placeholder="メールアドレスを入力してください"> <div class="btn-area"> <button class="btn-primary" id="right_newsletter_btn" style="cursor: pointer;" data-url="https://s.japan.zdnet.com/membership/new_register/?next=68747470733a2f2f6a6170616e2e7a646e65742e636f6d2f6e6577736c65747465722f" data-ga_category="cnet_id_register" data-ga_label="right_col_newsletter"> メルマガ登録 </button> </div> </div> </div> </section>  <section> <div class="pg-mod"> <p class="txt-note"> <small> ZDNET Japanは、CIOとITマネージャーを対象に、ビジネス課題の解決とITを活用した新たな価値創造を支援します。<br> ITビジネス全般については、<a href="https://web.archive.org/web/20231201075749/https://japan.cnet.com/" target="_blank">CNET Japan</a>をご覧ください。 </small> </p> </div> </section>  </div> </div>  </div>  <div id="ad_footerlarge" class="ad-bnr-large ad_container"> <div id="7916_9405"><script type="text/javascript">try{ TagProvider.displayAd('7916_9405')}catch(err){}</script></div></div> <footer> <div class="pg-container"> <ul class="footer-sns"> <li> <a href="https://web.archive.org/web/20231201075749/https://www.facebook.com/ZDNetJapan" title="Facebookファンページに行く" target="_blank"><i class="icon-facebook"></i></a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://twitter.com/zdnet_japan" title="Twitterでzdnet_japanをフォローする" target="_blank"><i class="icon-twitter"></i></a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/info/feed/" title="ZDNET JapanのRSS紹介ページへ行く"> <i class="icon-rss"></i></a> </li> </ul> <div class="footer-menu"> <div class="footer-menu-block"> <ul> <li><a href="/web/20231201075749/https://japan.zdnet.com/sp/">特集</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/case-study/">事例</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/cio/sp_12executive/">トップインタビュー</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/paper/">ホワイトペーパー</a></li> </ul> <h4><a href="/web/20231201075749/https://japan.zdnet.com/company/">企業情報センター</a></h4> <ul> <li><a href="/web/20231201075749/https://japan.zdnet.com/release/">プレスリリース</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/event_info/">イベント情報</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/hikaku/">IT製品比較</a></li> </ul> <h4>その他</h4> <ul> <li><a href="/web/20231201075749/https://japan.zdnet.com/keyword/">キーワード一覧</a></li> </ul> </div> <div class="footer-menu-block"> <h4>カテゴリー</h4> <ul> <li><a href="/web/20231201075749/https://japan.zdnet.com/cio/">CIO</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/cloud/">クラウド</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/mobile/">クライアント</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/security/">セキュリティ</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/software/">ソフトウェア</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/server/">サーバー</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/storages/">ストレージ</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/network/">ネットワーク</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/middleware/">ミドルウェア</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/it-management/">運用</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/marketing/">マーケティング</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/bigdata/">ビッグデータ</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/career/">キャリア</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/off-topic/">オフトピック</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/survey/">調査</a></li> <li><a href="/web/20231201075749/https://japan.zdnet.com/cio/sp17_pdf/">PDF Report at ZDNET Japan</a></li> </ul> </div> <div class="footer-menu-block"> <ul> <li> <a href="https://web.archive.org/web/20231201075749/https://aiasahi.jp/" target="_blank"> ASAHI INTERACTIVE </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://japan.cnet.com/" target="_blank"> CNET Japan </a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/" target="_blank"> ZDNET Japan </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://www.tetsudo.com/" target="_blank"> Tetsudo.com </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://uchubiz.com/" target="_blank"> UchuBiz </a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://smbiz.asahi.com/" target="_blank"> ツギノジダイ </a> </li> </ul> </div> <div class="footer-menu-block"> <h4>USA Business Sites</h4> <ul> <li><a href="https://web.archive.org/web/20231201075749/https://www.cnet.com/" target="_blank">CNET.com</a></li> <li><a href="https://web.archive.org/web/20231201075749/https://www.zdnet.com/" target="_blank">ZDNET.com</a></li> </ul> <h4>International Business Sites</h4> <ul> <li><a href="https://web.archive.org/web/20231201075749/https://www.zdnet.com/" target="_blank">UNITED STATES</a></li> <li><a href="https://web.archive.org/web/20231201075749/https://www.zdnet.fr/" target="_blank">FRANCE</a></li> <li><a href="https://web.archive.org/web/20231201075749/https://www.zdnet.de/" target="_blank">GERMANY</a></li> <li><a href="https://web.archive.org/web/20231201075749/https://zdnet.co.kr/" target="_blank">KOREA</a></li> </ul> </div> </div> </div> <div class="footer-copyright"> <div class="pg-container"> <p> <small>The Japanese edition of 'ZDNET' is published under license from A Red Ventures Company., Fort Mill, SC, USA. Editorial items appearing in 'ZDNET Japan' that were originally published in the US Edition of 'ZDNET', 'CNET', and 'CNET News.com' are the copyright properties of A Red Ventures Company. or its suppliers. Copyright (c) A Red Ventures Company. All Rights Reserved. 'ZDNET', 'CNET' and 'CNET News.com' are trademarks of A Red Ventures Company.</small> </p> <ul> <li> <a href="https://web.archive.org/web/20231201075749/https://aiasahi.jp/privacy/" target="_blank">個人情報保護方針</a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://aiasahi.jp/term/" target="_blank">利用規約</a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://aiasahi.jp/cookie/" target="_blank">クッキーについて</a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://aiasahi.jp/advertisement/" target="_blank">広告について</a> </li> <li> <a href="https://web.archive.org/web/20231201075749/https://aiasahi.jp/" target="_blank">運営会社</a> </li> <li> <a href="/web/20231201075749/https://japan.zdnet.com/info/sitemap/">サイトマップ</a> </li> </ul> <p> <small>当サイトは最新ブラウザでの閲覧を推奨します。<br>Copyright (c) 2023 ASAHI INTERACTIVE, Inc. All rights reserved. No reproduction or republication without written permission.</small> </p> </div> </div> </footer></div>  <div id="gdpr_area"> <div class="gdpr_area_inner"> <span class="break">このサイトでは、利用状況の把握や広告配信などのために、Cookieなどを使用してアクセスデータを取得・利用しています。</span> これ以降ページを遷移した場合、Cookieなどの設定や使用に同意したことになります。<br> Cookieなどの設定や使用の詳細、オプトアウトについては<a href="https://web.archive.org/web/20231201075749/https://aiasahi.jp/cookie/">詳細</a>をご覧ください。<br> <span class="gdpr_btn_agree">[ 閉じる ]</span> </div> </div> <script async defer crossorigin="anonymous" src="https://web.archive.org/web/20231201075749js_/https://connect.facebook.net/ja_JP/sdk.js#xfbml=1&version=v4.0&appId=1445243325512954"></script> <script type="text/javascript" src="https://web.archive.org/web/20231201075749js_/https://b.st-hatena.com/js/bookmark_button.js" charset="utf-8" async="async"></script><script type="text/javascript"> !function (d, i) { if (!d.getElementById(i)) { var j = d.createElement("script"); j.id = i; j.src = "https://web.archive.org/web/20231201075749/https://widgets.getpocket.com/v1/j/btn.js?v=1"; var w = d.getElementById(i); d.body.appendChild(j); } }(document, "pocket-btn-js"); </script> <script async src="https://web.archive.org/web/20231201075749js_/https://platform.twitter.com/widgets.js" charset="utf-8"></script> <script type="text/javascript">(function(d,u){var b=d.getElementsByTagName("script")[0],j=d.createElement("script");j.async=true;j.src=u;b.parentNode.insertBefore(j,b);})(document,"//web.archive.org/web/20231201075749/https://img.ak.impact-ad.jp/ut/bb5e8db7c2720d69_3807.js");</script><noscript><iframe src="//web.archive.org/web/20231201075749if_/https://nspt.unitag.jp/bb5e8db7c2720d69_3807.php" width="0" height="0" frameborder="0"></iframe></noscript> <script type="text/javascript" src="/web/20231201075749js_/https://japan.zdnet.com/static/js/iziModal.min.js?1536722965" defer></script> <div id="modal_dialog" style="display: none;"></div> <script type="text/javascript"> var current_scrollY; var $modal; function dialogopen(url, max_heigt, window_width){ $modal = init_modal(url, max_heigt, window_width); $modal.iziModal('open'); } function dialog_close(){ $modal.iziModal('close'); return false; } // function init_modal(url, max_height, window_width) { iframe_height = window.innerHeight * 0.85; if (!max_height) { if (iframe_height <= 350) { iframe_height = 350; } }else{ if (max_height <= iframe_height){ iframe_height = max_height; } } if (!window_width){ window_width = 600; //default }else{ if (window_width < 600){ window_width = 600; } } $modal = new $("#modal_dialog").iziModal({ zindex: 10001, title: ' ', headerColor: 'silver', width: window_width, iframe: true, iframeHeight: iframe_height, iframeURL: url, transitionIn: false, transitionInOverlay: false, overlayColor: 'rgba(0,0,0,0.7)', onOpening: function(modal){ current_scrollY = $(window).scrollTop(); scroll_width = document.body.scrollWidth; $('body').css({position:"fixed", width:scroll_width, overflow:'hidden', top: -1 * current_scrollY}); }, onClosing: function(modal) { $("body").css({position:"", width:'', overflow:'', top:''}); $('html, body').prop( { scrollTop: current_scrollY } ); current_scrollY = 0; }, onClosed: function(modal){ modal.destroy(); } }); return $modal; } </script>  <div class="ad" id="ad-inread_rich"> <div id="7919_9405"><script type="text/javascript">try{ TagProvider.displayAd('7919_9405')}catch(err){}</script></div></div>  <script>window.__sw_script = '/static/js/webpush/serviceworker.js?1676441630';</script> <script src="/web/20231201075749js_/https://japan.zdnet.com/static/js/webpush/push.js?1696584101"></script> <svg class="c-globalSvgs"> <symbol id="close" viewbox="0 0 224.512 224.512"> <g> <polygon points="224.507,6.997 217.521,0 112.256,105.258 6.998,0 0.005,6.997 105.263,112.254 0.005,217.512 6.998,224.512 112.256,119.24 217.521,224.512 224.507,217.512 119.249,112.254"></polygon> </g> </symbol> <symbol id="mag" viewbox="0 0 18 18"> <path fill-rule="evenodd" clip-rule="evenodd" d="M8.73242 1.23218C4.86643 1.23218 1.73242 4.36618 1.73242 8.23218C1.73242 12.0982 4.86643 15.2322 8.73242 15.2322C12.5984 15.2322 15.7324 12.0982 15.7324 8.23218C15.7324 4.36618 12.5984 1.23218 8.73242 1.23218ZM0.732422 8.23218C0.732422 3.8139 4.31414 0.232178 8.73242 0.232178C13.1507 0.232178 16.7324 3.8139 16.7324 8.23218C16.7324 12.6505 13.1507 16.2322 8.73242 16.2322C4.31414 16.2322 0.732422 12.6505 0.732422 8.23218Z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M14.0356 13.5356C14.2309 13.3403 14.5475 13.3403 14.7427 13.5356L17.5711 16.364C17.7664 16.5592 17.7664 16.8758 17.5711 17.0711C17.3759 17.2664 17.0593 17.2664 16.864 17.0711L14.0356 14.2427C13.8403 14.0474 13.8403 13.7308 14.0356 13.5356Z"></path> </symbol> <symbol id="menu" viewbox="0 0 25 24"> <path fill-rule="evenodd" clip-rule="evenodd" d="M23.7368 1H15.7368V9H23.7368V1ZM15.7368 0C15.1845 0 14.7368 0.447716 14.7368 1V9C14.7368 9.55229 15.1845 10 15.7368 10H23.7368C24.2891 10 24.7368 9.55228 24.7368 9V1C24.7368 0.447715 24.2891 0 23.7368 0H15.7368Z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.73682 1H1.73682V9H9.73682V1ZM1.73682 0C1.18453 0 0.736816 0.447716 0.736816 1V9C0.736816 9.55229 1.18453 10 1.73682 10H9.73682C10.2891 10 10.7368 9.55228 10.7368 9V1C10.7368 0.447715 10.2891 0 9.73682 0H1.73682Z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M23.7368 15H15.7368V23H23.7368V15ZM15.7368 14C15.1845 14 14.7368 14.4477 14.7368 15V23C14.7368 23.5523 15.1845 24 15.7368 24H23.7368C24.2891 24 24.7368 23.5523 24.7368 23V15C24.7368 14.4477 24.2891 14 23.7368 14H15.7368Z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M9.73682 15H1.73682V23H9.73682V15ZM1.73682 14C1.18453 14 0.736816 14.4477 0.736816 15V23C0.736816 23.5523 1.18453 24 1.73682 24H9.73682C10.2891 24 10.7368 23.5523 10.7368 23V15C10.7368 14.4477 10.2891 14 9.73682 14H1.73682Z"></path> </symbol> </svg> <svg class="c-globalSvgs c-siteSvgs"> <symbol id="logo" viewbox="0 0 1042 682"> <g> <path d="M359.25 358V430V483.54V555.54V610V682H431.25H683.25V610H431.25V555.54H629.17V483.54H431.25V430H683.25V358H431.25H359.25Z"></path> <path d="M916 358H844H718V430H844V682H916V430H1042V358H916Z"></path> <path d="M324 252H11.87L324 143.91V72V67.72V0H0V72H311.64L0 179.91V252V256.11V324H324V252Z"></path> <path d="M252.5 670.13L144.41 358H72.5H68.22H0.5V682H72.5V370.36L180.41 682H252.5H256.61H324.5V358H252.5V670.13Z"></path> <path d="M682.75 162.2V161.83C682.75 72.6 610.16 -1.52588e-05 520.92 -1.52588e-05H358.75V324H520.96C610.17 324 682.75 251.42 682.75 162.2ZM430.75 72H520.92C544.736 72.0265 567.57 81.4991 584.41 98.3398C601.251 115.18 610.724 138.014 610.75 161.83V162.2C610.726 186.007 601.259 208.833 584.425 225.668C567.592 242.504 544.767 251.974 520.96 252H430.75V72Z"></path> </g> </symbol> <symbol id="globe" viewbox="0 0 24 24"> <path fill-rule="evenodd" clip-rule="evenodd" d="M10.1166 22.4959C10.2925 22.6549 10.4742 22.7975 10.6597 22.9192C5.21675 22.258 1 17.6214 1 12C1 12.2761 1.22386 12.5 1.5 12.5H6.63043C6.70062 15.7182 7.44359 18.3424 8.42097 20.2014C8.93405 21.1773 9.51853 21.9552 10.1166 22.4959ZM6.63043 11.5H1.5C1.22386 11.5 1 11.7239 1 12C1 6.37856 5.21675 1.742 10.6597 1.08083C10.4742 1.20254 10.2925 1.34509 10.1166 1.50411C9.51853 2.04484 8.93405 2.82266 8.42097 3.79858C7.44359 5.65764 6.70062 8.28181 6.63043 11.5ZM7.63068 11.5C7.7007 8.43016 8.41024 5.96793 9.3061 4.26392C9.77879 3.36484 10.2966 2.68953 10.7873 2.24589C11.2882 1.79305 11.7105 1.625 12 1.625C12.2895 1.625 12.7118 1.79305 13.2127 2.24589C13.7034 2.68953 14.2212 3.36484 14.6939 4.26392C15.5898 5.96793 16.2993 8.43016 16.3693 11.5H12H7.63068ZM7.63068 12.5H12H16.3693C16.2993 15.5698 15.5898 18.0321 14.6939 19.7361C14.2212 20.6352 13.7034 21.3105 13.2127 21.7541C12.7118 22.207 12.2895 22.375 12 22.375C11.7105 22.375 11.2882 22.207 10.7873 21.7541C10.2966 21.3105 9.77879 20.6352 9.3061 19.7361C8.41024 18.0321 7.7007 15.5698 7.63068 12.5ZM17.3696 12.5C17.2994 15.7182 16.5564 18.3424 15.579 20.2014C15.0659 21.1773 14.4815 21.9552 13.8834 22.4959C13.7075 22.6549 13.5258 22.7975 13.3403 22.9192C18.7832 22.258 23 17.6214 23 12C23 6.37856 18.7832 1.742 13.3403 1.08083C13.5258 1.20254 13.7075 1.34509 13.8834 1.50411C14.4815 2.04484 15.0659 2.82266 15.579 3.79858C16.5564 5.65764 17.2994 8.28181 17.3696 11.5H22.5C22.7761 11.5 23 11.7239 23 12C23 12.2761 22.7761 12.5 22.5 12.5H17.3696ZM24 12C24 18.6274 18.6274 24 12 24C5.37258 24 0 18.6274 0 12C0 5.37258 5.37258 0 12 0C18.6274 0 24 5.37258 24 12Z"></path> </symbol> <symbol id="user" viewbox="0 0 18 19"> <path fill-rule="evenodd" clip-rule="evenodd" d="M9 2.5a3.5 3.5 0 1 0 0 7 3.5 3.5 0 0 0 0-7zM4.5 6a4.5 4.5 0 1 1 9 0 4.5 4.5 0 0 1-9 0zM3.395 12.793C4.723 12.023 6.535 11.5 9 11.5c2.465 0 4.277.522 5.605 1.293a6.902 6.902 0 0 1 2.646 2.692c.418.767.28 1.555-.189 2.127-.453.553-1.196.888-2 .888H2.938c-.805 0-1.548-.335-2.001-.888-.469-.572-.606-1.36-.19-2.127l.44.239-.44-.239a6.902 6.902 0 0 1 2.647-2.692zm.501.865c-1.149.666-1.845 1.525-2.269 2.305-.21.386-.144.737.084 1.015.243.296.69.522 1.228.522H15.06c.54 0 .985-.226 1.228-.522.228-.278.294-.629.084-1.015-.424-.78-1.12-1.639-2.27-2.305C12.954 12.99 11.322 12.5 9 12.5c-2.32 0-3.953.49-5.104 1.158z"></path> </symbol> <symbol id="user-filled" viewbox="0 0 18 19"> <path d="M9 10a4 4 0 1 0 0-8 4 4 0 0 0 0 8zM2.939 18H15.06c1.344 0 2.378-1.122 1.751-2.276C15.89 14.026 13.785 12 9 12c-4.786 0-6.89 2.026-7.812 3.724C.56 16.878 1.595 18 2.938 18z" stroke-linecap="round" stroke-linejoin="round"></path> </symbol> <symbol id="arrow-thin" viewbox="0 0 14 13"> <path fill-rule="evenodd" clip-rule="evenodd" d="M6.64645 0.146447C6.84171 -0.0488155 7.15829 -0.0488155 7.35355 0.146447L13.3536 6.14645C13.5488 6.34171 13.5488 6.65829 13.3536 6.85355L7.35355 12.8536C7.15829 13.0488 6.84171 13.0488 6.64645 12.8536C6.45118 12.6583 6.45118 12.3417 6.64645 12.1464L12.2929 6.5L6.64645 0.853553C6.45118 0.658291 6.45118 0.341709 6.64645 0.146447Z"></path> <path fill-rule="evenodd" clip-rule="evenodd" d="M0.5 6.5C0.5 6.22386 0.723858 6 1 6H13C13.2761 6 13.5 6.22386 13.5 6.5C13.5 6.77614 13.2761 7 13 7H1C0.723858 7 0.5 6.77614 0.5 6.5Z"></path> </symbol> </svg> </body> </html>

CINXE.COM

マーケティングに関する情報 - ZDNET Japan