Free Business Analytics Solutions - Google Marketing Platform

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class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col--12 h-c-grid__col--align-middle"> <h1 class="h-c-headline h-c-headline--display-two h-has-bottom-margin"> Easy-to-use tools for your business. </h1> <h2 class="h-c-headline h-c-headline--four">Get free tools to make the most of your marketing, from site and app analytics to intuitive testing and more.</h2> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="Get better insights to drive your business." srcset="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/rFBWdqhCetZAUm3ZKZHNz5JmvbhVolaSEE5l-Nyxd7dI2xKygB20bWGrqinNjLVLZWcZvMPejw4kKsgwLiG1yipcr0DijThfuHMt=s768 1x, 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class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="rising-rate icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>rising-rate icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m27.6 14.8 2.9 2.9-6.2 6.3-5.1-5.1-9.5 9.5 1.8 1.8 7.7-7.7 5.1 5.1 8.1-8.1 2.9 2.9v-7.7h-7.7z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Grow your business with solutions for all of your needs.</h4> <p>Our free analytics and optimization tools help you grow your business with smarter marketing.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="wrench icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>wrench icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m10.5 10.5h24v24h-24z" fill="none"/><path d="m33.2 29.5-9.1-9.1a6.42 6.42 0 0 0 -1.5-6.9 6.61 6.61 0 0 0 -7.4-1.3l4.3 4.3-3 3-4.4-4.3a6.54 6.54 0 0 0 8.2 8.9l9.1 9.1a1 1 0 0 0 1.4 0l2.3-2.3a.9.9 0 0 0 .1-1.4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Easy-to-use tools.</h4> <p>Simple tools with powerful insights enable you to spend less time analyzing data and more time delighting customers.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Big results for smaller budgets.</h4> <p>Access free and self-service solutions that take your marketing to new heights at little to no cost to your business.</p> </li> </ul> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="rising-rate icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>rising-rate icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m27.6 14.8 2.9 2.9-6.2 6.3-5.1-5.1-9.5 9.5 1.8 1.8 7.7-7.7 5.1 5.1 8.1-8.1 2.9 2.9v-7.7h-7.7z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Grow your business with solutions for all of your needs.</h4> <div class="highlights-module__description"><p>Our free analytics and optimization tools help you grow your business with smarter marketing.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="wrench icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>wrench icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m10.5 10.5h24v24h-24z" fill="none"/><path d="m33.2 29.5-9.1-9.1a6.42 6.42 0 0 0 -1.5-6.9 6.61 6.61 0 0 0 -7.4-1.3l4.3 4.3-3 3-4.4-4.3a6.54 6.54 0 0 0 8.2 8.9l9.1 9.1a1 1 0 0 0 1.4 0l2.3-2.3a.9.9 0 0 0 .1-1.4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Easy-to-use tools.</h4> <div class="highlights-module__description"><p>Simple tools with powerful insights enable you to spend less time analyzing data and more time delighting customers.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="checklist icon" class="gmp-circle-icon gmp-circle-icon--blue highlights-module__icon"> <title>checklist icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m25 20h-16v2.67h16zm0-5.34h-16v2.67h16zm-16 13.34h10.68v-2.66h-10.68zm26-6 2 2-9.3 9.35-6-6 2-2 4 4z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Big results for smaller budgets.</h4> <div class="highlights-module__description"><p>Access free and self-service solutions that take your marketing to new heights at little to no cost to your business.</p></div> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> </ul> </div> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-l"> <div class="color-bar"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-l--8 h-c-grid__col-l--offset-2 h-c-grid__col--align-middle"> <div class="color-bar__icon color-bar__icon--green "></div> <h3 class="h-c-headline h-c-headline--two color-bar__quote"> <span>Google Analytics helped us optimize our art marketplace, </span> <span class="color-bar__highlight color-bar__highlight--green">resulting in 400% year-over-year revenue growth</span><span> for our art business.</span> </h3> <p class="color-bar__credit"> <span class="color-bar__author">Mariam Naficy</span>, Founder & CEO, Minted </p> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-xl"> <div class="gmp-section-header"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col"> <h3 class="h-c-headline h-c-headline--one gmp-section-header--center">Marketing solutions for every business.</h3> </div> </div> </div> </div> <div class="h-c-page"> <div class="product-tout "> <div class="product-tout__content"> <div class="product-tout__icon"> <picture> <svg id="analytics_icon_svg" data-name="analytics_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="analytics icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_analytics</title> <path class="yellow-1" d="M45.26,41.65a5.85,5.85,0,0,1-6.54,5.84,6,6,0,0,1-5.12-6.08V6.59A6,6,0,0,1,38.73.51a5.85,5.85,0,0,1,6.53,5.84Z"/><path class="yellow-2" d="M8.57,35.88a5.83,5.83,0,1,1-5.83,5.83A5.83,5.83,0,0,1,8.57,35.88ZM23.91,18.21a6,6,0,0,0-5.67,6.13V40c0,4.25,1.87,6.83,4.61,7.38a5.84,5.84,0,0,0,7-5.74V24.07A5.85,5.85,0,0,0,23.91,18.21Z"/> </svg> </picture> </div> <div class="product-tout__copy"> <h4 class="h-c-headline product-tout__headline">Analytics</h4> <p class="h-c-headline h-c-headline--four">Understand your customers so you can deliver better experiences.</p> </div> <div class="product-tout__link"> <a data-g-event="for small businesses" data-g-action="featured product: analytics: learn more" data-g-label="product tiles" href="/web/20210603015518/https://marketingplatform.google.com/about/analytics/" title="Learn more about Analytics" class="h-c-link h-c-link--internal gmp-link">Learn more about Analytics</a> </div> </div> <div class="product-tout__image"> <img alt="Analytics" srcset="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/P0zGOnLIkesNhAomXQoi0ooTOS-06v1tWItb1mkgPig3r7GDwCR4Abxi7lVLnUJoLySTGDnYXjudUE1GH2IYP5Sk-RocsoUFSmc6bg=s768 1x, https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/FtztRtcgXsXBJ-l5Zg1DXstl0SHgoU05cvezp1p-UzIuAtD11iUPF5-w9EaASyICc49-LO6cpt4HbpH3Maj-fJpETHKPri44PsNJl5I=s1536 2x" src="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/P0zGOnLIkesNhAomXQoi0ooTOS-06v1tWItb1mkgPig3r7GDwCR4Abxi7lVLnUJoLySTGDnYXjudUE1GH2IYP5Sk-RocsoUFSmc6bg=s768" class="gmp-no-grab "> </div> </div> </div> <div class="product-card-grid"> <div class="h-c-page"> <div class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="carousel-tile" data-glue-carousel-breakpoints="['x-small']"> <li class="h-c-carousel__item product-card product-card--hide-for-large"> <a data-g-event="for small businesses" data-g-action="product tile: analytics" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210603015518/https://marketingplatform.google.com/about/analytics/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="analytics_icon_svg" data-name="analytics_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="analytics icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_analytics</title> <path class="yellow-1" d="M45.26,41.65a5.85,5.85,0,0,1-6.54,5.84,6,6,0,0,1-5.12-6.08V6.59A6,6,0,0,1,38.73.51a5.85,5.85,0,0,1,6.53,5.84Z"/><path class="yellow-2" d="M8.57,35.88a5.83,5.83,0,1,1-5.83,5.83A5.83,5.83,0,0,1,8.57,35.88ZM23.91,18.21a6,6,0,0,0-5.67,6.13V40c0,4.25,1.87,6.83,4.61,7.38a5.84,5.84,0,0,0,7-5.74V24.07A5.85,5.85,0,0,0,23.91,18.21Z"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Analytics</h4> <p class="h-c-tile__description">Understand your customers so you can deliver better experiences.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210603015518im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="for small businesses" data-g-action="product tile: data studio" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210603015518/https://marketingplatform.google.com/about/data-studio/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="data-studio_icon_svg" data-name="data-studio_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="data-studio icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_data-studio</title> <path class="blue-2" d="M41.08,33.63H24.54c-4,0-6.24,2.8-6.24,5.78,0,2.75,1.9,5.78,6.24,5.78H41.08Z"/><ellipse class="blue-1" cx="41.08" cy="39.4" rx="5.69" ry="5.78"/><g id="middle"><path class="blue-2" d="M24,18.22H7.46c-4,0-6.24,2.8-6.24,5.78,0,2.75,1.9,5.78,6.24,5.78H24Z"/><ellipse class="blue-1" cx="24" cy="24" rx="5.69" ry="5.78"/></g><g id="top"><path class="blue-2" d="M41.08,2.82H24.54c-4,0-6.24,2.8-6.24,5.78,0,2.75,1.9,5.78,6.24,5.78H41.08Z"/><ellipse class="blue-1" cx="41.08" cy="8.6" rx="5.69" ry="5.78"/></g> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Data Studio</h4> <p class="h-c-tile__description">Bring your data to life with engaging, customizable reports.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210603015518im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="for small businesses" data-g-action="product tile: optimize" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210603015518/https://marketingplatform.google.com/about/optimize/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="optimize_icon_svg" data-name="optimize_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="optimize icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_optimize</title> <path class="violet-1" d="M30.68,23.91A6.05,6.05,0,0,0,24.56,18H8.78V29.82H19v9.94a5.8,5.8,0,0,0,5.68,6.12,6.06,6.06,0,0,0,6-6.12V23.91Z"/><circle class="violet-2" cx="8.71" cy="23.98" r="5.97"/><path class="violet-3" d="M45.25,8.07a6,6,0,0,0-6-5.94H23.11a6,6,0,0,0,0,11.94H33.45V24a5.91,5.91,0,1,0,11.81,0Z"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Optimize</h4> <p class="h-c-tile__description">Test variations of your sites and apps.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210603015518im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="for small businesses" data-g-action="product tile: surveys" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210603015518/https://marketingplatform.google.com/about/surveys/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="surveys_icon_svg" data-name="surveys_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="surveys icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_surveys</title> <path class="yellow-11" d="M28.51,42.53,46,11.58a5.75,5.75,0,0,0-2.08-7.82,5.64,5.64,0,0,0-7.75,2.1L18.54,36.73Z"/><path class="yellow-12" d="M9.83,25.33l16.73,9.33a5.44,5.44,0,0,1,2.13,7.59,5.94,5.94,0,0,1-7.93,2.1L4,35Z"/><circle class="yellow-13" cx="6.88" cy="30.14" r="5.67" transform="translate(-22.66 21.03) rotate(-60)"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Surveys</h4> <p class="h-c-tile__description">Get fast, reliable opinions from real people.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210603015518im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> <li class="h-c-carousel__item product-card"> <a data-g-event="for small businesses" data-g-action="product tile: tag manager" data-g-label="product tiles" class="h-c-tile h-c-tile--border h-c-tile--hoverable h-c-tile--small-height" href="/web/20210603015518/https://marketingplatform.google.com/about/tag-manager/"> <div class="h-c-tile__header h-c-tile__header--icon product-card__header"> <picture> <svg id="tag-manager_icon_svg" data-name="tag-manager_icon" xmlns="http://www.w3.org/2000/svg" viewbox="0 0 48 48" alt="" role="img" aria-label="tag-manager icon" class="gmp-product-icon gmp-product-icon--fixed"> <title>GMP_Logo_tag-manager</title> <polygon class="blue-11" points="28.1 45.74 19.93 37.56 37.48 19.83 45.8 28.15 28.1 45.74"/><path class="blue-12" d="M28.16,10.51,19.84,2.19,2.2,19.83a5.88,5.88,0,0,0,0,8.32L19.84,45.79,28,37.59,14.67,24Z"/><path class="blue-11" d="M45.8,19.83,28.16,2.19a5.88,5.88,0,0,0-8.32,8.32L37.49,28.15a5.88,5.88,0,0,0,8.32-8.32Z"/><circle class="blue-13" cx="23.94" cy="41.7" r="5.83" transform="translate(-22.48 29.14) rotate(-45)"/> </svg> </picture> </div> <div class="h-c-tile__body"> <h4 class="h-c-tile__headline product-card__headline">Tag Manager</h4> <p class="h-c-tile__description">Manage all your tags without editing code.</p> <ul class="h-c-tile__links"> <li class="h-c-tile__link"> <svg alt="" role="img" class="h-c-tile__link h-c-tile__link--arrow"> <use xlink:href="/web/20210603015518im_/https://marketingplatform.google.com/about/#mi-arrow-forward-no-bg"></use> </svg> </li> </ul> </div> </a> </li> </ul> <div class="h-c-carousel__paginate glue-pagination-previous"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-previous data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" class="h-c-icon h-c-icon--keyboard-arrow-left" alt> <use xlink:href="/web/20210603015518im_/https://marketingplatform.google.com/about/#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> <div class="h-c-carousel__paginate glue-pagination-next"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-next data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" class="h-c-icon h-c-icon--keyboard-arrow-right" alt> <use xlink:href="/web/20210603015518im_/https://marketingplatform.google.com/about/#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> </div> <div class="h-c-carousel__navigation product-card-grid__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="carousel-tile" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="5">5</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="6">6</button> </li> </ul> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="highlights-module"> <div class="h-c-page"> <div class="h-c-grid highlights-module__sticky-wrapper"> <div class="h-c-grid__col h-c-grid__col-l--6"> <div class="highlights-module__sticky-el"> <img alt="Designed to work together." srcset="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/WmJx3VUrVlgZp9wB5DThEG5HtyAAhrOHcyk6RWdCjqgmxr-lzAJzDJlRlTNu2eopqAm2m5TIUx2hCqJiWs1-lS1HjSbpwReYXVaG5w=s768 1x, https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/MU0yboXPPEQFdPnay_NY5WG5b0NZYgKq22u9FBUOWa5Ll1TpRRTXMAnCluTzo_I6vSjxj_F_-SQAZk0HCOXwJhnzM1dd9s0wC5huzg=s1536 2x" src="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/WmJx3VUrVlgZp9wB5DThEG5HtyAAhrOHcyk6RWdCjqgmxr-lzAJzDJlRlTNu2eopqAm2m5TIUx2hCqJiWs1-lS1HjSbpwReYXVaG5w=s768" class="gmp-no-grab highlights-module__image-desktop"> </div> </div> <div class="h-c-grid__col h-c-grid__col-l--5 highlights-module__content"> <h3 class="h-c-headline h-c-headline--one h-has-bottom-margin">Designed to work together.</h3> <p>Our solutions are built to work together, so you can easily access insights across products — to deliver better customer experiences.</p> <picture> <source media="(max-width: 767px)" srcset="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/mgDnayQGQKjxr17zp0VpPB_MLe1lJ7v7qfVHn1nXkHTRvi4tqU5-T8tkf28uyWFNVgsNvclgKov7ydlpPV2R2HOqX20JbNVL0mu-rg=s480 1x, https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/4LmGYDd_ZOIZeOvNE759TyMM3XlmcZy7BcYjcj3igWgTBgwmxKgbJeLuJnwCejd2CGwvISrYjscIUuMMtC6Y1jEGYRdBIeYSETeG=s960 2x"> <source media="(min-width: 768px)" srcset="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/WmJx3VUrVlgZp9wB5DThEG5HtyAAhrOHcyk6RWdCjqgmxr-lzAJzDJlRlTNu2eopqAm2m5TIUx2hCqJiWs1-lS1HjSbpwReYXVaG5w=s2500 1x, https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/MU0yboXPPEQFdPnay_NY5WG5b0NZYgKq22u9FBUOWa5Ll1TpRRTXMAnCluTzo_I6vSjxj_F_-SQAZk0HCOXwJhnzM1dd9s0wC5huzg=s3000 2x"> <img src="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/WmJx3VUrVlgZp9wB5DThEG5HtyAAhrOHcyk6RWdCjqgmxr-lzAJzDJlRlTNu2eopqAm2m5TIUx2hCqJiWs1-lS1HjSbpwReYXVaG5w=s2500" alt="Designed to work together." class="gmp-no-grab highlights-module__image-mobile"> </picture> <div class="highlights-module__listing"> <ul class="highlights-module__highlights"> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="rising-rate icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>rising-rate icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m27.6 14.8 2.9 2.9-6.2 6.3-5.1-5.1-9.5 9.5 1.8 1.8 7.7-7.7 5.1 5.1 8.1-8.1 2.9 2.9v-7.7h-7.7z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Do even more with your insights.</h4> <p>Connect Google Analytics with Optimize, Surveys, Tag Manager, and Data Studio so you can quickly get the insights you need to deliver timely, relevant customer experiences.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="target icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>target icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m22.61 25.29a2.79 2.79 0 1 1 2.79-2.79 2.79 2.79 0 0 1 -2.79 2.79zm0 2.79a5.57 5.57 0 1 0 -5.61-5.58 5.57 5.57 0 0 0 5.61 5.57zm0 2.79a8.36 8.36 0 1 1 8.39-8.37 8.36 8.36 0 0 1 -8.39 8.36zm0 2.79a11.14 11.14 0 1 0 -11.15-11.16 11.14 11.14 0 0 0 11.15 11.14zm0 2.79a13.93 13.93 0 1 1 13.93-13.95 13.93 13.93 0 0 1 -13.93 13.93z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Get a complete picture of your advertising.</h4> <p>Google Ads integrates with Analytics so you can easily see the full customer cycle, from how they interact with your marketing to how they finally complete the goals you’ve set for them on your site.</p> </li> <li class="highlights-module__highlight"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="bulb icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>bulb icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m18.74 33a1.26 1.26 0 0 0 1.26 1.21h5a1.26 1.26 0 0 0 1.26-1.21v-1.29h-7.52zm3.76-23.84a8.71 8.71 0 0 0 -8.77 8.77 8.55 8.55 0 0 0 3.76 7.14v2.93a1.26 1.26 0 0 0 1.25 1.25h7.52a1.26 1.26 0 0 0 1.25-1.25v-2.93a8.9 8.9 0 0 0 3.76-7.14 8.71 8.71 0 0 0 -8.77-8.77z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four h-has-bottom-margin"> Deliver more relevant advertising experiences.</h4> <p>Keep people engaged from their search to your site — and beyond. An Optimize and Google Ads integration makes it easy to test personalized landing pages to drive better results.</p> </li> </ul> <a data-g-event="for small businesses" data-g-action="go to integration center" data-g-label="designed to work together" href="https://web.archive.org/web/20210603015518/https://marketingplatform.google.com/home?openIntegrationCenter=true&utm_source=marketingplatform.google.com&utm_medium=et&utm_campaign=marketingplatform.google.com%2Fabout%2Fsmall-business%2F" title="Go to Integration Center" class="h-c-link gmp-link" target="_blank" rel="nofollow noreferrer noopener"><div class="gmp-link__content"> <span>Go to Integration Center</span> <svg role="img" class="gmp-link__icon gmp-link__icon--arrow h-c-icon h-c-icon--arrow-external" alt="Go to Integration Center icon"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/web/20210603015518im_/https://marketingplatform.google.com/about/#mi-arrow-forward"></use> </svg> </div></a> </div> </div> </div> <div class="highlights-module__carousel highlights-module__carousel--horizontal"> <div class="glue-pagination h-c-carousel h-c-carousel--simple"> <div class="h-c-carousel__wrap"> <ul class="glue-carousel" data-glue-carousel data-glue-pagination="demo-cyclical" data-glue-carousel-breakpoints="['x-small','small']"> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="rising-rate icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>rising-rate icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m27.6 14.8 2.9 2.9-6.2 6.3-5.1-5.1-9.5 9.5 1.8 1.8 7.7-7.7 5.1 5.1 8.1-8.1 2.9 2.9v-7.7h-7.7z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Do even more with your insights.</h4> <div class="highlights-module__description"><p>Connect Google Analytics with Optimize, Surveys, Tag Manager, and Data Studio so you can quickly get the insights you need to deliver timely, relevant customer experiences.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="target icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>target icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m22.61 25.29a2.79 2.79 0 1 1 2.79-2.79 2.79 2.79 0 0 1 -2.79 2.79zm0 2.79a5.57 5.57 0 1 0 -5.61-5.58 5.57 5.57 0 0 0 5.61 5.57zm0 2.79a8.36 8.36 0 1 1 8.39-8.37 8.36 8.36 0 0 1 -8.39 8.36zm0 2.79a11.14 11.14 0 1 0 -11.15-11.16 11.14 11.14 0 0 0 11.15 11.14zm0 2.79a13.93 13.93 0 1 1 13.93-13.95 13.93 13.93 0 0 1 -13.93 13.93z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Get a complete picture of your advertising.</h4> <div class="highlights-module__description"><p>Google Ads integrates with Analytics so you can easily see the full customer cycle, from how they interact with your marketing to how they finally complete the goals you’ve set for them on your site.</p></div> </li> <li class="h-c-carousel__item"> <picture> <svg xmlns="http://www.w3.org/2000/svg" viewbox="0 0 45 45" alt="" role="img" aria-label="bulb icon" class="gmp-circle-icon gmp-circle-icon--green highlights-module__icon"> <title>bulb icon</title> <circle class="gmp-icon--accent" cx="22.5" cy="22.5" r="22.5"/> <path d="m18.74 33a1.26 1.26 0 0 0 1.26 1.21h5a1.26 1.26 0 0 0 1.26-1.21v-1.29h-7.52zm3.76-23.84a8.71 8.71 0 0 0 -8.77 8.77 8.55 8.55 0 0 0 3.76 7.14v2.93a1.26 1.26 0 0 0 1.25 1.25h7.52a1.26 1.26 0 0 0 1.25-1.25v-2.93a8.9 8.9 0 0 0 3.76-7.14 8.71 8.71 0 0 0 -8.77-8.77z" fill="#fff"/> </svg> </picture> <h4 class="h-c-headline h-c-headline--four highlights-module__subhead">Deliver more relevant advertising experiences.</h4> <div class="highlights-module__description"><p>Keep people engaged from their search to your site — and beyond. An Optimize and Google Ads integration makes it easy to test personalized landing pages to drive better results.</p></div> </li> </ul> </div> <div class="h-c-carousel__navigation"> <ul class="glue-pagination-page-list" data-glue-pagination-page-list data-glue-pagination="demo-cyclical" role="tablist"> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="2">2</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="3">3</button> </li> <li class="glue-o-pagination__button-container glue-o-pagination__page-list-button-container"> <button type="button" class="glue-o-pagination__button glue-o-pagination__page-list-button" role="tab" data-glue-pagination-page="4">4</button> </li> </ul> </div> </div> <div class="highlights-module__cta highlights-module__cta--mobile"> <a data-g-event="for small businesses" data-g-action="go to integration center" data-g-label="designed to work together" href="https://web.archive.org/web/20210603015518/https://marketingplatform.google.com/home?openIntegrationCenter=true&utm_source=marketingplatform.google.com&utm_medium=et&utm_campaign=marketingplatform.google.com%2Fabout%2Fsmall-business%2F" title="Go to Integration Center" class="h-c-link gmp-link" target="_blank" rel="nofollow noreferrer noopener"><div class="gmp-link__content"> <span>Go to Integration Center</span> <svg role="img" class="gmp-link__icon gmp-link__icon--arrow h-c-icon h-c-icon--arrow-external" alt="Go to Integration Center icon"> <use xmlns:xlink="http://www.w3.org/1999/xlink" xlink:href="/web/20210603015518im_/https://marketingplatform.google.com/about/#mi-arrow-forward"></use> </svg> </div></a> </div> </div> </div></div> </section> <section class="gmp-section gmp-mb-l"> <div class="two-column-tout"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col h-c-grid__col-xl--offset-1 h-c-grid__col-l--6 h-c-grid__col-xl--5 h-c-grid__col--align-middle two-column-tout__content"> <h3 class="h-c-headline h-c-headline--one"> How to build a culture of growth. </h3> <div class="h-u-mb-std two-column-tout__description"> <p>This guide for executives, directors, and managers shows how marketing optimization can transform your company and drive growth by focusing on customer experience.</p> </div> <a data-g-event="for small businesses" data-g-action="resource featured: report" data-g-label="resource: how to build a culture of growth" data-g-restype="report" data-g-resproduct="analytics 360" href="/web/20210603015518/https://marketingplatform.google.com/about/resources/how-to-build-a-culture-of-growth/" title="Read more" class="h-c-link h-c-link--internal gmp-link">Read more</a> </div> 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src="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/Z5AoU_dWnxOC8axnxxi98hvj87NoEZoKktJvluLuP9jyn3MrK4KS8K74LnQplC4vmohRc09KXYIZb563k0qvOexVrWnYKCY7sVVedw=s2500" alt="How to build a culture of growth." class="gmp-no-grab "> </picture> </div> </div> </div> </div> </div> </section> <section class="gmp-section gmp-mb-l"> <div class="gmp-section-header"> <div class="h-c-page"> <div class="h-c-grid"> <div class="h-c-grid__col"> <h3 class="h-c-headline h-c-headline--one gmp-section-header--center">Stay in the know.</h3> </div> </div> </div> </div> <div class="resource-card-grid"> <div class="h-c-page"> <div class="glue-pagination h-c-carousel h-c-carousel--tile h-c-carousel--tile-small-only h-u-mt-std"> <div class="h-c-carousel__wrap"> <ul class="resource-card-set glue-carousel" data-glue-carousel data-glue-pagination="resource-carousel" data-glue-carousel-breakpoints="['x-small']"> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['data-studio'], 'type': ['case study'] }"> <a data-g-event="for small businesses" data-g-action="resource tile: case study" data-g-label="resource: google data studio builds better leads for french modular space company" data-g-restype="case study" data-g-resproduct="data studio" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/web/20210603015518/https://marketingplatform.google.com/about/resources/google-data-studio-builds-better-leads-for-french-modular-space-company/"> <div class="h-c-tile__header"> <img alt="Google Data Studio builds better leads for French modular space company" srcset="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/ILPhmxwi2s6n-Uu3zjiefROBcvHHDP7Ma5l1z1NfmQZR6Y5af_xQNfb9aMpses2LQjNg8wOuu7ZgC3P3k9jzLed3UunsMsu3iMM3nWI=w298-h170-p-nu-pa 1x, https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/ILPhmxwi2s6n-Uu3zjiefROBcvHHDP7Ma5l1z1NfmQZR6Y5af_xQNfb9aMpses2LQjNg8wOuu7ZgC3P3k9jzLed3UunsMsu3iMM3nWI=w596-h340-p-nu-pa 2x" src="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/ILPhmxwi2s6n-Uu3zjiefROBcvHHDP7Ma5l1z1NfmQZR6Y5af_xQNfb9aMpses2LQjNg8wOuu7ZgC3P3k9jzLed3UunsMsu3iMM3nWI=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Case Study</div> <h3 class="h-c-tile__headline">Google Data Studio builds better leads for French modular space company</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['surveys', 'analytics-360'], 'type': ['report'] }"> <a data-g-event="for small 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src="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/CNb9FKV29KtWGJ_3THk3VhFGbVUaNY2Xv0dACYG4kE5gI26EDtbLtMj987KZsIhcg1UNRcoe1CLkYlYvOG9xkhcG_agGgn3FDbhF=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Report</div> <h3 class="h-c-tile__headline">How Google Surveys works</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> <li class="h-c-carousel__item resource-card" data-glue-filter-result-attrs="{ 'product': ['analytics'], 'type': ['case study'] }"> <a data-g-event="for small businesses" data-g-action="resource tile: case study" data-g-label="resource: mumzworld reaches a 300 percent return on ad spend with google analytics" data-g-restype="case study" data-g-resproduct="analytics" class="h-c-tile h-c-tile--border h-c-tile--hoverable" href="/web/20210603015518/https://marketingplatform.google.com/about/resources/mumzworld-reaches-return-on-ad-spend-with-analytics/"> <div class="h-c-tile__header"> <img alt="Mumzworld reaches a 300% return on ad spend with Google Analytics" srcset="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/btw04GXuupHFMVuRSdvOFOKPpGNmzYxhjuat0AKs2EkuwkvubVpW4oQDXccJCyaO5i6LGrpZ1mnDgKLgHtIBNMNJHeOMHBOZYgb8=w298-h170-p-nu-pa 1x, https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/btw04GXuupHFMVuRSdvOFOKPpGNmzYxhjuat0AKs2EkuwkvubVpW4oQDXccJCyaO5i6LGrpZ1mnDgKLgHtIBNMNJHeOMHBOZYgb8=w596-h340-p-nu-pa 2x" src="https://web.archive.org/web/20210603015518im_/https://lh3.googleusercontent.com/btw04GXuupHFMVuRSdvOFOKPpGNmzYxhjuat0AKs2EkuwkvubVpW4oQDXccJCyaO5i6LGrpZ1mnDgKLgHtIBNMNJHeOMHBOZYgb8=w298-h170-p-nu-pa" class="gmp-no-grab resource-card__image"> </div> <div class="h-c-tile__body"> <div class="h-c-eyebrow resource-card__eyebrow">Case Study</div> <h3 class="h-c-tile__headline">Mumzworld reaches a 300% return on ad spend with Google Analytics</h3> <ul class="h-c-tile__links resource-card__links"> <li class="h-c-tile__link h-c-link gmp-link resource-card__link"> Read more </li> </ul> </div> </a> </li> </ul> <div class="h-c-carousel__paginate glue-pagination-previous"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-previous data-glue-pagination="carousel-tile" data-glue-pagination-update-model="false"> <div class="h-c-carousel__paginate-wrap"> <svg xmlns="http://www.w3.org/2000/svg" width="24" height="24" viewbox="0 0 24 24" class="h-c-icon h-c-icon--keyboard-arrow-left" alt> <use xlink:href="/web/20210603015518im_/https://marketingplatform.google.com/about/#mi-keyboard-arrow-right"></use> </svg> </div> </button> </div> <div class="h-c-carousel__paginate glue-pagination-next"> <button type="button" class="glue-o-pagination__button" data-glue-pagination-next 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