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Clean the Sky - Branded Sustainability Platforms
<!Doctype html> <html lang='en'> <head> <title>Clean the Sky - Branded Sustainability Platforms</title> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/cts/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/cts/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/cts/favicon-16x16.png"> <link rel="manifest" href="https://www.cleanthesky.com/site.webmanifest"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/cts/safari-pinned-tab.svg" color="#5bbad5"> <link rel="shortcut icon" href="https://cdn.trendhunterstatic.com/cts/favicon.ico"> <meta name="msapplication-TileColor" content="#da532c"> <meta name="msapplication-config" content="https://www.trendhunter.com/images/cts/browserconfig.xml"> <meta name="theme-color" content="#000000"> <link rel="preconnect" href="https://fonts.googleapis.com"> <link rel="preconnect" href="https://fonts.gstatic.com" crossorigin> <link href="https://fonts.googleapis.com/css2?family=Roboto:wght@100;300;400;500;700&family=Material+Symbols+Outlined&display=swap" rel="stylesheet"> <link href='/cts.css?v=1.2' rel='stylesheet' async type='text/css'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta name='description' content='Branded Sustainability Platforms - Coca-Cola's Jamii Platform Focuses on Sustainability in Africa: The Jamii platform is Coca-Cola's new sustainability initiative. The platform was recently launched...'/> <link rel='canonical' href='https://www.cleanthesky.com/innovation/jamii-platform' /> </head> <body class='ctsa'> <header class='cts__header '> <div class='cts__header1'> <div class='cts__container'> <span class='material-symbols-outlined cts__headerMenuBtn'>menu</span> <a href='/' class='cts__logoCont'> <img width=208 height=75 alt='Clean the Sky Logo' class='cts__logo' src='https://cdn.trendhunterstatic.com/logos/clean-the-sky-logo-white-4.svg' /> </a> <div class='cts__auHeader'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--header'> <div class='cts__bannerIconCont'> <img width=90 height=65 alt='We have only five years before 1.5 °C Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-five-years-to-change-icon4.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>We have only five years before 1.5 °C </div> <button type='button' class='cts__btn cts__btn--small cts__btn--highlight'>LEARN MORE</button> </a></div> <nav class='cts__header1Nav'> <a href='/' class='cts__header1Item'>Positive Eco Trends & Breakthroughs</a> <a href='/carboncapture' class='cts__header1Item'>Carbon Capture</a> <a href='/a-path-to-a-cleaner-sky' class='cts__header1Item'>A Path to a Cleaner Sky</a> <a href='/about' class='cts__header1Item'>Our Mission / About Us</a> </nav> </div> </div> <div class='cts__header2'> <div class='cts__container'> <div class='cts__header2Nav'> <a href='/' class='cts__header2Item cts__header2Item--'>All</a><a href='/reduce' class='cts__header2Item cts__header2Item--reduce'>Reduce</a><a href='/reuse' class='cts__header2Item cts__header2Item--reuse'>Reuse</a><a href='/recycle' class='cts__header2Item cts__header2Item--recycle'>Recycle</a><a href='/remove' class='cts__header2Item cts__header2Item--remove'>Remove</a><a href='/ai' class='cts__header2Item cts__header2Item--ai'>AI</a><a href='/tech' class='cts__header2Item 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Sustainability Platforms</h1> <div class='ctsa__topArt'> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--prev'> <label class='ctsa__topArtBtnLbl ctsa__topArtBtnLbl--prev'>Previous<br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--prev' aria-label='Hot Bar Previous Set'> <span class='material-symbols-outlined'>arrow_back</span> </button> </div> <div class='ctsa__topArtInner'><a href='/innovation/cocacola-recycling' class='cts__art'> <div class='cts__artImgCont'> <img alt='Soda Brand Recycling Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/367/367887/367887_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Soda Brand Recycling Campaigns </div> </div> </a><a href='/innovation/help-us-recycle' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recycling Awareness Beverage Ads Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/413/413185/413185_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recycling Awareness Beverage Ads </div> </div> </a><a href='/innovation/coca-cola' class='cts__art'> <div class='cts__artImgCont'> <img alt='Fiber-Based Sustainable Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/485/485761/485761_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Fiber-Based Sustainable Packaging </div> </div> </a><a href='/innovation/recycling-signs' class='cts__art'> <div class='cts__artImgCont'> <img alt='Branded Directional Recycling Signs Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/405/405847/405847_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Branded Directional Recycling Signs </div> </div> </a><a href='/innovation/attached-caps' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recyclable Cap-Attached Soda Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/478/478814/478814_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recyclable Cap-Attached Soda Packaging </div> </div> </a><a href='/innovation/bluetriton' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Media Initatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/493/493749/493749_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Media Initatives </div> </div> </a><a href='/innovation/packaging-goal' class='cts__art'> <div class='cts__artImgCont'> <img alt='Reusable Packaging Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/494/494783/494783_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Reusable Packaging Initiatives </div> </div> </a><a href='/innovation/rebbl-green-packaging-initiative' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recycled Drink Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/423/423908/423908_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recycled Drink Packaging </div> </div> </a><a href='/innovation/envirosense-initiative' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Packaging Options Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/413/413372/413372_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Packaging Options </div> </div> </a><a href='/innovation/recycled-soda-bottle' class='cts__art'> <div class='cts__artImgCont'> <img alt='Marine Plastic Soda Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/414/414567/414567_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Marine Plastic Soda Packaging </div> </div> </a><a href='/innovation/garnier' class='cts__art'> <div class='cts__artImgCont'> <img alt='Branded Educational Sustainability Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/461/461992/461992_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Branded Educational Sustainability Campaigns </div> </div> </a><a href='/innovation/drops-of-sustainability' class='cts__art'> <div class='cts__artImgCont'> <img alt='Artistic Sustainability-Focused Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/374/374252/374252_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Artistic Sustainability-Focused Campaigns </div> </div> </a><a href='/innovation/don-simon' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable QR Code Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/493/493589/493589_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable QR Code Initiatives </div> </div> </a><a href='/innovation/loral-for-the-future' class='cts__art'> <div class='cts__artImgCont'> <img alt='Beauty-Branded Sustainability Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/451/451097/451097_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Beauty-Branded Sustainability Initiatives </div> </div> </a><a href='/innovation/clear-is-the-new-green' class='cts__art'> <div class='cts__artImgCont'> <img alt='Clear Eco Soda Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/413/413916/413916_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Clear Eco Soda Packaging </div> </div> </a><a href='/innovation/regenerative-farming' class='cts__art'> <div class='cts__artImgCont'> <img alt='Regenerative Farming Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/451/451068/451068_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Regenerative Farming Initiatives </div> </div> </a><a href='/innovation/carbon-undone-platform' class='cts__art'> <div class='cts__artImgCont'> <img alt='Carbon Footprint-Tracking Business Platforms Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/442/442802/442802_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Carbon Footprint-Tracking Business Platforms </div> </div> </a><a href='/innovation/aston-manor-cider-packaging' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recycled Cider Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/400/400172/400172_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recycled Cider Packaging </div> </div> </a><a href='/innovation/mataaeru' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Beverage Bottles Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/466/466807/466807_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Beverage Bottles </div> </div> </a><a href='/innovation/softys-colombia' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Colombian Hygiene Brands Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/473/473423/473423_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Colombian Hygiene Brands </div> </div> </a></div> <div class='ctsa__topArtBtnCont ctsa__topArtBtnCont--next'> <label class='ctsa__topArtBtnLbl'>Next<Br/>Set of Related Innovations</label> <button type='button' class='cts__btn cts__btn--small ctsa__topArtBtn ctsa__topArtBtn--next' aria-label='Hot Bar Next Set'> <span class='material-symbols-outlined'>arrow_forward</span> </button> </div> </div> <div class='ctsa__articleInner'> <div class='ctsa__articleLeft'> <div class='ctsa__gallery'> <div class='ctsa__imgCont'> <img alt='Branded Sustainability Platforms Main Gallery Image' src='https://cdn.trendhunterstatic.com/thumbs/469/jamii-platform.jpeg?auto=webp' class='ctsa__img' /> </div> <div class='ctsa__gControls'> <button type='button' class='ctsa__gBtn ctsa__gBtn--next' aria-label='Gallery Next'></button> <button type='button' class='ctsa__gBtn ctsa__gBtn--prev' aria-label='Gallery Previous'></button> </div> </div> <h2 class='ctsa__h2'>Coca-Cola's Jamii Platform Focuses on Sustainability in Africa</h2> <a rel='author' class='ctsa__author' href='https://www.trendhunter.com/Elenar'>Elena Rahman — January 18, 2022</a> <div class='ctsa__refs'>References: <a target=_blank href='https://www.herald.co.zw/coca-cola-launches-new-african-sustainability-platform/' class='ctsa__ref' rel='nofollow noreferrer'>herald.co.zw</a> & <a target=_blank href='https://www.ccbagroup.com/' class='ctsa__ref' rel='nofollow noreferrer'>ccbagroup</a></div> <div class='ctsa__body'> <div class='ctsa__au2'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--square'> <div class='cts__bannerIconCont'> <img width=80 height=60 alt='It’s NOT about going carbon neutral anymore Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/clean-the-sky-geo-zero-icon2.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerT1'>It’s NOT about going carbon neutral anymore</div> </a></div> <p class='cts__p'>The Jamii platform is Coca-Cola's new sustainability initiative. The platform was recently launched to represent regional environmental, social, and governance strategies in Africa. Coca-Cola anchored its plans to preserve water, manage waste, and empower women and youth economically with help from the Jamii platform. </p><p class='cts__p'>According to Coca-Cola's Africa president Bruno Pietracci, the soft drink giant is committed to making a difference. The brand aims to find more efficient water usage methods with the help of its new platform. It will look into options such as recycling or reusing water in markets where its technologies allow. In addition, Coca-Cola aims to use 50 percent recycled materials in its packaging by 2030. Overall, the brand showcases the importance of finding innovative sustainable alternatives.</p><p class='cts__p'>Image Credit: Coca-Cola </div> </div> <aside class='ctsa__right'> <a href='/a-path-to-a-cleaner-sky' class='ctsa__au1'><img loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/a-path-to-a-cleaner-sky.jpg' width=300 height=300 alt='Clean the Sky Framework Image' class='ctsa__au1Img'/></a> <nav class='ctsa__navRight'> <h3 class='ctsa__navRightHeader'>Clean the Sky</h3> <div class='ctsa__navRightInner'> <a href='/' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>cloud</span> <label class='ctsa__navItemLbl'>Positive Eco Trends</label> </a> <a href='/a-path-to-a-cleaner-sky' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>clear_day</span> <label class='ctsa__navItemLbl'>A Path to a Cleaner Sky</label> </a> <a href='/about' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>partly_cloudy_day</span> <label class='ctsa__navItemLbl'>Our Mission</label> </a> <a href='/carboncapture' class='ctsa__navItem'> <span class='material-symbols-outlined ctsa__navItemIcon'>co2</span> <label class='ctsa__navItemLbl'>Carbon Capture</label> </a> </div> </nav> </aside> </div> </article> <div class='cts__below'> <div class='cts__belowContent'> <section class='cts__section '> <h3 class='cts__sectionHeader'> <div class='cts__sectionHeaderInner'>Related Innovations</div> </h3> <div class='cts__articlesCont'><div class='cts__articles'><a href='/innovation/bluetriton' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Media Initatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/493/493749/493749_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Media Initatives </div> </div> </a><a href='/innovation/packaging-goal' class='cts__art'> <div class='cts__artImgCont'> <img alt='Reusable Packaging Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/494/494783/494783_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Reusable Packaging Initiatives </div> </div> </a><a href='/innovation/rebbl-green-packaging-initiative' class='cts__art'> <div class='cts__artImgCont'> <img alt='Recycled Drink Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/423/423908/423908_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Recycled Drink Packaging </div> </div> </a><a href='/innovation/envirosense-initiative' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable Packaging Options Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/413/413372/413372_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable Packaging Options </div> </div> </a><a href='/innovation/recycled-soda-bottle' class='cts__art'> <div class='cts__artImgCont'> <img alt='Marine Plastic Soda Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/414/414567/414567_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Marine Plastic Soda Packaging </div> </div> </a><a href='/innovation/garnier' class='cts__art'> <div class='cts__artImgCont'> <img alt='Branded Educational Sustainability Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/461/461992/461992_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Branded Educational Sustainability Campaigns </div> </div> </a><a href='/innovation/drops-of-sustainability' class='cts__art'> <div class='cts__artImgCont'> <img alt='Artistic Sustainability-Focused Campaigns Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/374/374252/374252_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Artistic Sustainability-Focused Campaigns </div> </div> </a><a href='/innovation/don-simon' class='cts__art'> <div class='cts__artImgCont'> <img alt='Sustainable QR Code Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/493/493589/493589_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Sustainable QR Code Initiatives </div> </div> </a><a href='/innovation/loral-for-the-future' class='cts__art'> <div class='cts__artImgCont'> <img alt='Beauty-Branded Sustainability Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/451/451097/451097_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Beauty-Branded Sustainability Initiatives </div> </div> </a><a href='/innovation/clear-is-the-new-green' class='cts__art'> <div class='cts__artImgCont'> <img alt='Clear Eco Soda Packaging Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/413/413916/413916_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Clear Eco Soda Packaging </div> </div> </a><a href='/innovation/regenerative-farming' class='cts__art'> <div class='cts__artImgCont'> <img alt='Regenerative Farming Initiatives Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/451/451068/451068_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Regenerative Farming Initiatives </div> </div> </a><a href='/innovation/carbon-undone-platform' class='cts__art'> <div class='cts__artImgCont'> <img alt='Carbon Footprint-Tracking Business Platforms Article Thubnail' src='https://cdn.trendhunterstatic.com/phpthumbnails/442/442802/442802_1_230.jpeg?auto=webp' loading='lazy' class='cts__artImg'/> <div class='cts__artText'> Carbon Footprint-Tracking Business Platforms </div> </div> </a><a href='/innovation/aston-manor-cider-packaging' 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</a><div class='cts__aulong'><a href='/a-path-to-a-cleaner-sky' class='cts__banner cts__banner--fullpage'> <img alt='Reduce, Reuse, Recycle <span class="cts__item--underline">AND REMOVE</span> Icon' class='cts__bannerBg' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/assets/banners/clean-the-sky-1-reduce-reuse-recycle-remove.jpg?auto=webp' /> <div class='cts__bannerIconCont'> <img width=150 height=175 alt='Reduce, Reuse, Recycle <span class="cts__item--underline">AND REMOVE</span> Icon' loading='lazy' src='https://cdn.trendhunterstatic.com/cts/icons/banner-icon1.svg' class='cts__bannerIcon' /> </div> <div class='cts__bannerRight'> <div class='cts__bannerT1'>Reduce, Reuse, Recycle <span class="cts__item--underline">AND REMOVE</span></div> <div class='cts__bannerT2'>… Why? 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