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Changes to Sponsored Messaging | Marketing Solutions Help
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href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa1446024&trk=help_me_menu" data-test-id="me-menu-sign-in"> Sign in </a> </div> </div> <a class="site-navigation__sign-in artdeco-button artdeco-button--2 artdeco-button--secondary artdeco-button--inverse mobile-excluded" href="https://www.linkedin.com/checkpoint/lg/login?session_redirect=https%3A%2F%2Fwww%2Elinkedin%2Ecom%2Fhelp%2Flms%2Fanswer%2Fa1446024" data-test-id="sign-in-button">Sign in</a> </nav> </div> </header> <main role="main" tabindex="-1" id="a11y-main" class="layout layout--one-column" aria-label="Help content" data-inert-toggle-target="me-menu-inert-toggle-target"> <div class="article-details-page"> <div class="hue-page-heading" data-test-selector="heading-container"> <div class="page-width-content"> <h2 class="hue-page-heading__title hue-default-color t-24 t-bold" data-test-selector="heading-title"> Changes to Sponsored Messaging </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 8 months ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(1446024,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>At LinkedIn, we’re always exploring new ways to help our members foster meaningful connections and create opportunities. From time to time, we review our set of features to evaluate how they're being used, and we pride ourselves on being able to embrace and respond to customer feedback to ensure the best experience. </p><p>As a result of customer feedback, we’ve decided to:</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <ul><li>Extend availability for the message ad format. From September 26, 2023, you can once again create new message ad campaigns in Campaign Manager. You'll continue to have the ability to create, edit, and run message ads in Campaign Manager for the foreseeable future.</li><li>Delay the release of the new and improved conversation ad format features so we can work to bring you the best Sponsored Messaging experience for your marketing objectives. This decision means that, for now, we will test these new features only on a limited basis. You can continue creating conversation ad campaigns as normal. There’s no need to change your creative, targeting, or bidding approach. </li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p><strong>Related tasks</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1425381" target="_self">Replace a message ad campaign with a conversation ad campaign</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1382988" target="_self">View Sponsored Messaging ads in Focused Inbox</a></li></ul><p><strong>Learn more</strong></p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1444035" target="_self">Message ad format availability has been extended </a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1358436" target="_self">Sponsored Messaging and Focused Inbox</a></li></ul> </div> </article> <!----><!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a134093" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a134093" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a134093"> Message Ads </span> </a> </li> <li class="pill-list__item" id="topic-link-a192103" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a192103" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a192103"> Conversation Ads </span> </a> </li> </ul> </div> <div class="related-articles"> <h3 id="related-articles" class="related-articles__header t-bold t-16" data-test-selector="relatedArticles-header"> Related articles </h3> <ul class="related-articles__list" data-test-selector="relatedArticles-container"> <li class="related-articles__list-item t-14" id="article-link-a426517" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a426517" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a426517"> Sender permission requests for Sponsored Messaging </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a425533" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a425533" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a425533"> Message ads advertising specifications </span> </a> </li> <li class="related-articles__list-item t-14" id="article-link-a422183" data-test-selector="relatedArticles-list-item"> <a href="/help/lms/answer/a422183" class="related-articles__link" data-test-selector="related-article-link" aria-describedby="related-articles"> <li-icon class="related-articles__icon" color size="small" type="document-icon"></li-icon> <span data-test-selector="relatedArticles-title-a422183"> Create message ads in Campaign Manager </span> </a> </li> </ul> </div> <!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----> <!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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