ISG Software Research Analyst Perspectives

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We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution. <a href="https://www.ventanaresearch.com/services/vendors/analyst_relations" rel="noopener">Analyst Relations</a> <a href="https://www.ventanaresearch.com/services/vendors/demand_generation" rel="noopener">Demand Generation</a> <a href="https://www.ventanaresearch.com/services/vendors/product-marketing" rel="noopener">Product Marketing</a> <a href="https://www.ventanaresearch.com/vendor-coverage" target="_self" role="menuitem">Market Coverage</a> <a href="https://www.ventanaresearch.com/briefing" target="_self" role="menuitem">Request a Briefing</a> </div> <ul></ul> <div class="bottom_rich_text"> </div> </div> </div> </div> </div> </div> <script src="https://blog.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223305/1725882478811/Ventana_Research_2023/js/mmenu.min.js"></script> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_Structured_data" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div class="body-container-wrapper"> <div class="blog-header background-image post_page_2" data-bg-color="secondary" style="background-size:cover;background-position:50%;background-repeat:no-repeat;background-image:url(https://blog.isg-research.net/hubfs/_images/_backgrounds/314838419_1200px.jpg)">  <div class="row-fluid"> <div class="blog-header__inner dnd-row"> <div class="blog--post__image dnd-section">  <h1 class="analyst-header-title">Analyst Perspectives</h1>  </div> </div> </div> </div> <div class="content-wrapper-listing blog-single"> <div class="blog-content-wrapper"> <div>  <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://blog.isg-research.net/2011/08/29/heres-what-marketers-should-do-at-dreamforce">Here’s What Marketers Should Do at Dreamforce</a></h2> <div class="author-meta"> Posted by <a href="https://blog.isg-research.net/author/mark-smith"> Mark Smith </a> on 29 August 2011 </div> <hr>  </div> <div class="list-card-p"><div class="wrapingimage"> <img src="" width="200" !important:> </div> The largest cloud computing conference, <a title="Dreamforce" href="http://www.dreamforce.com/" target="_blank">Dreamforce</a> 2011, operated by <a title="Salesforce.com" href="http://www.salesforce.com/" target="_blank">Salesforce.com</a>, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through the circus of activities at the conference.   </div> <a href="https://blog.isg-research.net/2011/08/29/heres-what-marketers-should-do-at-dreamforce"> Read More </a> Topics: <a href="https://blog.isg-research.net/topic/sales-performance">Sales Performance</a>, <a href="https://blog.isg-research.net/topic/salesforce-com">Salesforce.com</a>, <a href="https://blog.isg-research.net/topic/social-media">Social Media</a>, <a href="https://blog.isg-research.net/topic/exacttarget">ExactTarget</a>, <a href="https://blog.isg-research.net/topic/hubspot">HubSpot</a>, <a href="https://blog.isg-research.net/topic/manticore-technology">Manticore Technology</a>, <a href="https://blog.isg-research.net/topic/marketing">Marketing</a>, <a href="https://blog.isg-research.net/topic/marketing-automation">Marketing Automation</a>, <a href="https://blog.isg-research.net/topic/marketing-planning">Marketing Planning</a>, <a href="https://blog.isg-research.net/topic/marketo">Marketo</a>, <a href="https://blog.isg-research.net/topic/pardot">Pardot</a>, <a href="https://blog.isg-research.net/topic/revenue-performance">Revenue Performance</a>, <a href="https://blog.isg-research.net/topic/sales-force-automation">Sales Force Automation</a>, <a href="https://blog.isg-research.net/topic/operational-performance">Operational Performance</a>, <a href="https://blog.isg-research.net/topic/business-collaboration">Business Collaboration</a>, <a href="https://blog.isg-research.net/topic/business-mobility">Business Mobility</a>, <a href="https://blog.isg-research.net/topic/business-performance">Business Performance</a>, <a href="https://blog.isg-research.net/topic/cloud-computing">Cloud Computing</a>, <a href="https://blog.isg-research.net/topic/customer-contact-center">Customer & Contact Center</a>, <a href="https://blog.isg-research.net/topic/financial-performance">Financial Performance</a>, <a href="https://blog.isg-research.net/topic/ibm">IBM</a>, <a href="https://blog.isg-research.net/topic/cfo">CFO</a>, <a href="https://blog.isg-research.net/topic/cmo">CMO</a>, <a href="https://blog.isg-research.net/topic/crm">CRM</a>, <a href="https://blog.isg-research.net/topic/demand-generation">Demand Generation</a>, <a href="https://blog.isg-research.net/topic/eloqua">Eloqua</a>, <a href="https://blog.isg-research.net/topic/sfa">SFA</a>, <a href="https://blog.isg-research.net/topic/unica">Unica</a>, <a href="https://blog.isg-research.net/topic/digital-technology">Digital Technology</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://blog.isg-research.net/2010/11/28/ibm-antes-up-for-marketing-applications-by-acquiring-unica-2">IBM Antes Up for Marketing Applications by Acquiring Unica</a></h2> <div class="author-meta"> Posted by <a href="https://blog.isg-research.net/author/mark-smith"> Mark Smith </a> on 27 November 2010 </div> <hr>  </div> <div class="list-card-p"><div class="wrapingimage"> <img src="" width="200" !important:> </div> In a second move indicating its seriousness about competing in the market for marketing software, IBM <a href="http://www-03.ibm.com/press/us/en/pressrelease/32309.wss" target="_blank" rel="noopener">announced</a> its offer to acquire publicly traded <a href="http://www.unicacorp.com/" target="_blank" rel="noopener">Unica Corp</a>. Unica is one of the larger providers in this space, with more than $100 million in annual revenue and 1,500 customers worldwide. Its success in very large marketing organizations, including brand-name customers Best Buy, Marriott and IBM itself, enabled it to be one of the few that has continued to grow in the challenging economic... </div> <a href="https://blog.isg-research.net/2010/11/28/ibm-antes-up-for-marketing-applications-by-acquiring-unica-2"> Read More </a> Topics: <a href="https://blog.isg-research.net/topic/sales-performance">Sales Performance</a>, <a href="https://blog.isg-research.net/topic/marketing-automation">Marketing Automation</a>, <a href="https://blog.isg-research.net/topic/operational-performance">Operational Performance</a>, <a href="https://blog.isg-research.net/topic/crm">CRM</a>, <a href="https://blog.isg-research.net/topic/unica">Unica</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://blog.isg-research.net/2010/11/28/infor-launches-innovative-e-mail-management">Infor Launches Innovative E-mail Management</a></h2> <div class="author-meta"> Posted by <a href="https://blog.isg-research.net/author/isg-software-research"> ISG Software Research </a> on 27 November 2010 </div> <hr>  </div> <div class="list-card-p"><div class="wrapingimage"> <img src="" width="200" !important:> </div> On August 2, <a href="http://www.infor.com/" target="_blank">Infor</a> launched its next generation of products for <a href="http://www.infor.com/company/news/pressroom/pressreleases/crm-epiphany-email-advisor/" target="_blank">customer relationship management (CRM)</a>, which are built on its Interaction Advisor that in May I called <a href="//www.ventanaresearch.com/blog/commentblog.aspx?id=3768" target="_blank">“its CEM surprise.”</a> At the time it was clear that Interaction Advisor was a platform on which Infor could build a series of innovative products. I didn’t expect the first of them to be just around the corner. </div> <a href="https://blog.isg-research.net/2010/11/28/infor-launches-innovative-e-mail-management"> Read More </a> Topics: <a href="https://blog.isg-research.net/topic/sales-performance">Sales Performance</a>, <a href="https://blog.isg-research.net/topic/marketing-automation">Marketing Automation</a>, <a href="https://blog.isg-research.net/topic/operational-performance">Operational Performance</a>, <a href="https://blog.isg-research.net/topic/crm">CRM</a>, <a href="https://blog.isg-research.net/topic/infor">Infor</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://blog.isg-research.net/2010/11/26/ibm-antes-up-for-marketing-applications-by-acquiring-unica">IBM Antes Up for Marketing Applications by Acquiring Unica</a></h2> <div class="author-meta"> Posted by <a href="https://blog.isg-research.net/author/mark-smith"> Mark Smith </a> on 26 November 2010 </div> <hr>  </div> <div class="list-card-p"><div class="wrapingimage"> <img src="//blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Sept_2016/images/shutterstock_314838419-1.jpg?width=200&name=shutterstock_314838419-1.jpg" width="200" !important: srcset="//blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Sept_2016/images/shutterstock_314838419-1.jpg?width=100&name=shutterstock_314838419-1.jpg 100w, //blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Sept_2016/images/shutterstock_314838419-1.jpg?width=200&name=shutterstock_314838419-1.jpg 200w, //blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Sept_2016/images/shutterstock_314838419-1.jpg?width=300&name=shutterstock_314838419-1.jpg 300w, //blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Sept_2016/images/shutterstock_314838419-1.jpg?width=400&name=shutterstock_314838419-1.jpg 400w, //blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Sept_2016/images/shutterstock_314838419-1.jpg?width=500&name=shutterstock_314838419-1.jpg 500w, //blog.isg-research.net/hs-fs/hubfs/Ventana_Research_Sept_2016/images/shutterstock_314838419-1.jpg?width=600&name=shutterstock_314838419-1.jpg 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> In a second move indicating its seriousness about competing in the market for marketing software, IBM <a href="http://www-03.ibm.com/press/us/en/pressrelease/32309.wss" target="_blank">announced</a> its offer to acquire publicly traded <a href="http://www.unicacorp.com/" target="_blank">Unica Corp</a>. Unica is one of the larger providers in this space, with more than $100 million in annual revenue and 1,500 customers worldwide. Its success in very large marketing organizations, including brand-name customers Best Buy, Marriott and IBM itself, enabled it to be one of the few that has continued to grow in the challenging economic... </div> <a href="https://blog.isg-research.net/2010/11/26/ibm-antes-up-for-marketing-applications-by-acquiring-unica"> Read More </a> Topics: <a href="https://blog.isg-research.net/topic/sales-performance">Sales Performance</a>, <a href="https://blog.isg-research.net/topic/marketing-automation">Marketing Automation</a>, <a href="https://blog.isg-research.net/topic/operational-performance">Operational Performance</a>, <a href="https://blog.isg-research.net/topic/crm">CRM</a>, <a href="https://blog.isg-research.net/topic/unica">Unica</a> <hr> </div> <script> // Check active classes var checkClass = function() { if ( $('.fil_item').hasClass('hide') ) { $('.fil_item').removeClass('hide'); } }; // Category filters $('.all').click( function() { checkClass(); }); // Active tag $('.bttn').click(function(){ $('.bttn').removeClass('active'); $(this).addClass('active'); }) </script> </div> <div class="blog-numeric-pagination span12 ">   </div> </div> <div class="blog-sidebar">   <style> .blog-sidebar h3 { font-size: 18px; margin-bottom: 30px; position: relative; color: var(--light_blue); padding-top:40px; } .btn-secondary, .filter-expand-link { text-transform: uppercase; background-color: #113049!important; border-color: #113049!important; color: #ffffff!important; transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: 500; text-decoration: none; font-size: 0.875rem; line-height: 1.4000000000000001rem; border-radius: 6px; height: 3.5rem; text-align: center; padding: 0 2.8125rem; border: 1px solid; display: -webkit-inline-box; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; } .filter-expand-link { text-transform: uppercase; background-color: #113049!important; border-color: #113049!important; color: #ffffff!important; transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: 500; text-decoration: none; font-size: 0.875rem; line-height: 1.4000000000000001rem; border-radius: 6px; height: 3.5rem; text-align: center; padding: 0 2.8125rem; border: 1px solid; display: -webkit-inline-box; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; } </style> <a href="https://cta-redirect.hubspot.com/cta/redirect/2035844/960cd0b7-7494-40d3-ac1c-5825d5a075be"><img class="hs-cta-img" id="hs-cta-img-960cd0b7-7494-40d3-ac1c-5825d5a075be" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2035844/960cd0b7-7494-40d3-ac1c-5825d5a075be.png" alt="JOIN OUR COMMUNITY"></a><script charset="utf-8" src="https://js.hscta.net/cta/current.js"></script><script type="text/javascript"> hbspt.cta.load(2035844, '960cd0b7-7494-40d3-ac1c-5825d5a075be', {"useNewLoader":"true","region":"na1"}); </script> <h3>Our Analyst Perspective Policy</h3> <ul> <li style="display: none; list-style: none;"> Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, <g class="gr_ gr_12 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep" id="12" data-gr-id="12">industry</g> and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights. Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to <a href="mailto:ChiefResearchOfficer@ventanaresearch.com" style="color: #284a7b;">ChiefResearchOfficer@ventanaresearch.com</a> </li> </ul> <a class="btn-secondary" href="https://www.ventanaresearch.com/analyst-perspective-policy">View Policy</a>  <div id="hs_cos_wrapper_module_168621267066296" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> </style> <h3 style="color: #255a89;">Our Analysts</h3>  <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://davidmenninger.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&name=Menninger.David%20Pic.Circle.png" alt="David Menninger" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=50&name=Menninger.David%20Pic.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&name=Menninger.David%20Pic.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=150&name=Menninger.David%20Pic.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=200&name=Menninger.David%20Pic.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=250&name=Menninger.David%20Pic.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=300&name=Menninger.David%20Pic.Circle.png 300w"> <h5 class="analyst_name">David Menninger</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://jefforr.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&name=Orr.Jeff.Circle.png" alt="Jeff Orr" width="100" data-constrained="true" caption="false" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=50&name=Orr.Jeff.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&name=Orr.Jeff.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=150&name=Orr.Jeff.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=200&name=Orr.Jeff.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=250&name=Orr.Jeff.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=300&name=Orr.Jeff.Circle.png 300w" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">Jeff Orr</h5> </a> </div> </div>   <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://keithdawson.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&name=Dawson.Keith%20Pic.Circle.png" alt="Keith Dawson" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=50&name=Dawson.Keith%20Pic.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&name=Dawson.Keith%20Pic.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=150&name=Dawson.Keith%20Pic.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=200&name=Dawson.Keith%20Pic.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=250&name=Dawson.Keith%20Pic.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=300&name=Dawson.Keith%20Pic.Circle.png 300w"> <h5 class="analyst_name">Keith Dawson</h5> </a> </div> <div class="span6" style="text-align:center;"> <a href="https://marksmith.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&name=Smith.Mark%20Pic.Circle.png" alt="Mark Smith" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=50&name=Smith.Mark%20Pic.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&name=Smith.Mark%20Pic.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=150&name=Smith.Mark%20Pic.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=200&name=Smith.Mark%20Pic.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=250&name=Smith.Mark%20Pic.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=300&name=Smith.Mark%20Pic.Circle.png 300w"> <h5 class="analyst_name">Mark Smith</h5> </a> </div> </div>   <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://mattaslett.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&name=Aslett.Matt%20Pic.Circle.png" alt="Matt Aslett" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=50&name=Aslett.Matt%20Pic.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&name=Aslett.Matt%20Pic.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=150&name=Aslett.Matt%20Pic.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=200&name=Aslett.Matt%20Pic.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=250&name=Aslett.Matt%20Pic.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=300&name=Aslett.Matt%20Pic.Circle.png 300w"> <h5 class="analyst_name">Matt Aslett</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://matthewbrown.isg-research.net/"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&name=profile_vr_matthew_brown_circle_900x900.png" alt="Matthew Brown" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=50&name=profile_vr_matthew_brown_circle_900x900.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&name=profile_vr_matthew_brown_circle_900x900.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=150&name=profile_vr_matthew_brown_circle_900x900.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=200&name=profile_vr_matthew_brown_circle_900x900.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=250&name=profile_vr_matthew_brown_circle_900x900.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=300&name=profile_vr_matthew_brown_circle_900x900.png 300w"> <h5 class="analyst_name">Matthew Brown</h5> </a> </div> </div>   <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://robertkugel.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&name=Kugel.Robert%20Pic.Circle.png" alt="Robert Kugel" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=50&name=Kugel.Robert%20Pic.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&name=Kugel.Robert%20Pic.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=150&name=Kugel.Robert%20Pic.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=200&name=Kugel.Robert%20Pic.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=250&name=Kugel.Robert%20Pic.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=300&name=Kugel.Robert%20Pic.Circle.png 300w"> <h5 class="analyst_name">Robert Kugel</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://stephenhurrell.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&name=Hurrell.Stephen%20Pic.Circle.png" alt="Stephen Hurrell" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=50&name=Hurrell.Stephen%20Pic.Circle.png 50w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&name=Hurrell.Stephen%20Pic.Circle.png 100w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=150&name=Hurrell.Stephen%20Pic.Circle.png 150w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=200&name=Hurrell.Stephen%20Pic.Circle.png 200w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=250&name=Hurrell.Stephen%20Pic.Circle.png 250w, https://blog.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=300&name=Hurrell.Stephen%20Pic.Circle.png 300w"> <h5 class="analyst_name">Stephen Hurrell</h5> </a> </div> </div>   <div class="row-fluid">  <div style="text-align: center;"> <a href="https://blog.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://blog.isg-research.net/hs-fs/hubfs/ISG_Bug_Reverse_Transparent.png?width=100&name=ISG_Bug_Reverse_Transparent.png" alt="ISG Software Research" width="100" data-constrained="true" caption="false" 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href="https://blog.isg-research.net/archive/2010/06">June 2010 (1)</a> </li> </ul> <a class="filter-expand-link" href="#">see all</a> </div> </div> <div class="block"> <h3>Posts by Topic</h3> <div class="widget-module"> <ul> <li> <a href="https://blog.isg-research.net/topic/10q">10Q (1)</a> </li> <li> <a href="https://blog.isg-research.net/topic/vendor-references">[Vendor references] (2)</a> </li> <li> <a href="https://blog.isg-research.net/topic/absolute-data">Absolute Data (1)</a> </li> <li> <a href="https://blog.isg-research.net/topic/accessibility">Accessibility (1)</a> </li> <li> <a href="https://blog.isg-research.net/topic/accountants">accountants (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/accounting">Accounting (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/accounting-close">accounting close (2)</a> </li> <li style="display:none;"> <a 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<a href="https://blog.isg-research.net/topic/chargebacks">chargebacks (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/chart-of-accounts">chart of accounts (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/chatbots">Chatbots (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/chatter">Chatter (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/chief-risk-officer">Chief Risk Officer (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/chro">CHRO (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ci-cd">CI/CD (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cicero">Cicero (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cincom">Cincom (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cio">CIO (112)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cio-callenges">cio callenges (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cirro">Cirro (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cisco">Cisco (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ciso">CISO (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/clarabridge">Clarabridge (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/clarity-systems">Clarity Systems (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/clickfox">Clickfox (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/close">close (43)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/closed-loop">closed loop (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/closing">closing (35)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloud">Cloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloud-analytics">cloud analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloud-business-intelligence">cloud business intelligence (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloud-computing">Cloud Computing (863)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloud-erp">cloud ERP (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloud9-analytics">Cloud9 Analytics (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cloudera">Cloudera (17)</a> </li> 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href="https://blog.isg-research.net/topic/commission">commission (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/commodity-model">commodity model (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/commodity-models">commodity models (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/communications">communications (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/compensation">Compensation (64)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/competition">competition (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/complex-event-processing">Complex Event Processing (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/compliance">compliance (30)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/composite-document">Composite document (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/composite-software">Composite Software (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/computer-vision">Computer Vision (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/computing">computing (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/concur">Concur (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/confirmit">Confirmit (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/connectwise">ConnectWise (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/connotate">Connotate (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/consolidate-and-close-management">Consolidate and Close 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<a href="https://blog.isg-research.net/topic/corvisa-cloud">Corvisa Cloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cost-management">Cost Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/costing">costing (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cpaas">CPaaS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cpq">CPQ (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/credit">credit (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/crisis">crisis (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/crm">CRM (267)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/crm-customer-service">CRM customer service (1)</a> </li> <li style="display:none;"> <a 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href="https://blog.isg-research.net/topic/customer-experience">Customer Experience (532)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-experience-management">Customer Experience Management (55)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-feedback">Customer Feedback (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-feedback-management">Customer Feedback Management (123)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-information-management">Customer Information Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-intelligence">Customer Intelligence (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-interaction-technology">Customer Interaction Technology (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-journey-maps">Customer Journey Maps (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-life-cycle">customer life cycle (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-performance">Customer Performance (109)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-relationship-management">Customer Relationship Management (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-service">Customer Service (289)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/customer-service-and-support">customer service and support (20)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cxm">CXM (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/cybersecurity">Cybersecurity (5)</a> </li> <li 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href="https://blog.isg-research.net/topic/data-mart">data mart (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-mining">Data Mining (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-observability">Data Observability (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-operations">data operations (101)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-ops">Data Ops (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-orchestration">Data Orchestration (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-pipelines">Data Pipelines (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-platforms">data platforms (45)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-preparation">Data 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href="https://blog.isg-research.net/topic/data-visualization">Data Visualization (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-viz">data viz (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/data-warehousing">Data Warehousing (19)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/database">Database (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/database-as-a-service">Database as a Service (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/database-com">database.com (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/datameer">Datameer (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dataops">dataops (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dataprep">DataPrep (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/datawatch">Datawatch (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dayforce">dayforce (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ddi">DDI (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/debt">debt (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/decision">decision (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/decision-hub">Decision Hub (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/decision-intelligence">Decision Intelligence (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/decision-management">Decision Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/decusoft">Decusoft (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/deep-learning">Deep Learning (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dell">Dell (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dell-boomi">Dell Boomi (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/demand-chain">Demand Chain (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/demand-generation">Demand Generation (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/demand-management">demand management (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/demand-planning">Demand Planning (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/design">design (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/designed-data">designed data (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/desktop-analytics">Desktop Analytics (124)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/development">development (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/devops-and-platforms">DevOps and Platforms (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/devsecops">DevSecOps (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/df11">DF11 (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dg">DG (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dhcp">DHCP (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-applications">Digital Applications (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-business">Digital Business (47)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-commerce">Digital Commerce (104)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-communications">Digital Communications (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-experience-platform">Digital Experience Platform (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-finance">digital finance (105)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-innovation-awards">Digital Innovation Awards (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-intelligence">Digital Intelligence (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-interviewing">Digital Interviewing (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-marketing">Digital Marketing (28)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-operations">Digital Operations (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-publishing">Digital Publishing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-security">Digital Security (23)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-technology">Digital Technology (292)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/digital-transformation">Digital transformation (20)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/direct-data-mapping">Direct Data Mapping (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/disaster-recovery">Disaster Recovery (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/discovery">Discovery (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/discovery-analytics">discovery analytics (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/discovery-tools">discovery tools (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/distribution">distribution (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dns">DNS (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/document-management">Document Management (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dodd-frank">Dodd-Frank (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/domestic-payroll">Domestic Payroll (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/domo">Domo (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dovetail">Dovetail (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dreamforce">Dreamforce (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/driver-analysis">driver analysis (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/driver-based">driver-based (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/driver-based-planning">driver-based planning (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dynamics">Dynamics (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dynamics-ax">Dynamics AX (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dynamics-gp">Dynamics GP (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/dynamics-nav-dynamics-sl">Dynamics NAV Dynamics SL (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/e-discovery">e-discovery (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/echopass">Echopass (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/eclipse">Eclipse (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/edi">EDI (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ediscovery">eDiscovery (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/editorial">Editorial (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/effectiveness">effectiveness (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/eg-solutions">eg Solutions (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/elasticube">elasticube (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/eloqua">Eloqua (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/embedded-analytics">embedded analytics (95)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/emc">EMC (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/employee-engagement">Employee Engagement (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/employee-experience">employee experience (47)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/employee-onboarding">Employee Onboarding (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/employee-productivity">Employee Productivity (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/empower">Empower (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/end-to-end">end-to-end (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/endeca">endeca (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enghouse-interactive">Enghouse interactive (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enkata">Enkata (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-applications">Enterprise Applications (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-data-strategy">Enterprise Data Strategy (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-messaging-internet-of-things-iot-middle">Enterprise messaging, Internet of Things, IoT, mid (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-profitability-management">enterprise profitability management (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-resource-planning">Enterprise Resource Planning (72)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-risk-management">enterprise risk management (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-software">Enterprise Software (27)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-spreadsheet">enterprise spreadsheet (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterprise-tax">Enterprise Tax (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/enterworks">Enterworks (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/environment-management">Environment Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/environmental">Environmental (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/envision">Envision (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/epicor">Epicor (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/epiphany">Epiphany (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/equifax">Equifax (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/equity-research">equity research (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/erm">ERM (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/erp">ERP (83)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/erp-and-continuous-accounting">ERP and Continuous Accounting (150)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/error">error (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/esg">ESG (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/esri">ESRI (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/essbase">Essbase (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ethority">eThority (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/event-data">Event Data (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/event-discovery">Event discovery (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/event-stream">Event Stream (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/event-stream-processing">Event Stream Processing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/event-streams">Event Streams (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/exacttarget">ExactTarget (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/exadata">exadata (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/exalytics">Exalytics (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/excel">Excel (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/excentive">Excentive (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/executive">executive (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/expense">expense (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/expense-management">expense management (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/experience-management">Experience Management (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/expert-systems">Expert Systems (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/exploration">Exploration (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/exploratory-analytics">exploratory analytics (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/explorium">Explorium (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/extended-close">extended close (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/extended-reality">extended reality (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/external-data-platform">External Data Platform (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/exterro">Exterro (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/f-type">F-Type (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fasb">FASB (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fast-close">Fast close (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/feedback">Feedback (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fei">FEI (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ferf-ceo">FERF CEO (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/field-service">Field Service (29)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/finance">finance (53)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/finance-analytics">Finance Analytics (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/finance-cloud">finance cloud (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/finance-financial-applications-financial-close">Finance Financial Applications Financial Close (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/finance-performance-management">Finance Performance Management (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/finance-transformation">finance transformation (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial">financial (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-analytics">financial analytics (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-applications">Financial Applications (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-close">Financial Close (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-governance">Financial Governance (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-management">Financial Management (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-model">financial model (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-performance">Financial Performance (561)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-performance-2">financial performance (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-performance-management">Financial Performance Management (237)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-performance-management-fpm">Financial Performance Management (FPM) (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-planning">financial planning (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-regulation">financial regulation (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-reporting">financial reporting (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-risk-management">financial risk management (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-services">Financial Services (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-software">financial software (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-standards">financial standards (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-statement">financial statement (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financial-systems">financial systems (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financialforce">FinancialForce (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financialforce-com">FinancialForce.com (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/financials">financials (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/five9">Five9 (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/flow">flow (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fms">FMS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/for-example-genesys">for example Genesys (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/forecast">Forecast (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/forecasting">forecasting (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fpa">FP&A (22)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fpm">FPM (83)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fraud">Fraud (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fuel50">Fuel50 (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/fusion-applications">Fusion Applications (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/gaap">GAAP (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/gamifiacation">Gamifiacation (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/gartner">Gartner (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/genai">GenAI (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/generative-ai">Generative AI (37)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/genesys">Genesys (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/geographic-information-systems">Geographic Information Systems (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/gis">GIS (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/global-payroll">Global Payroll (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/globoforce">Globoforce (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/golden-records">Golden Records. (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/gooddata">Gooddata (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/google">Google (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/governance">Governance (49)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/governance-risk">Governance & Risk (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/governance-risk-and-compliance">Governance Risk and Compliance (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/governance-risk-compliance-grc">Governance, Risk & Compliance (GRC) (143)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/grc">GRC (55)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/grc-governance-risk-compliance-risk-management-wat">GRC, governance, risk, 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href="https://blog.isg-research.net/topic/information-technology">Information Technology (47)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/infosphere">InfoSphere (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/initiatives-management">Initiatives Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/initiatives-planning">Initiatives Planning (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/inkling">inkling (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/innovation-awards">Innovation Awards (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/insights">Insights (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/intacct">Intacct (9)</a> </li> <li style="display:none;"> <a 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href="https://blog.isg-research.net/topic/kapplets">Kapplets (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/karmasphere">Karmasphere (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kenandy">Kenandy (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kenexa">Kenexa (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/key-performance-indicators">Key Performance Indicators (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/key-performance-indictors">Key Performance Indictors (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/kinaxis">Kinaxis (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/knoahsoft">KnoahSoft (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/knopahsoft">KnopahSoft (1)</a> </li> <li 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(1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pentaho">Pentaho (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/people-analytics">People Analytics (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/people-cloud">People Cloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/peoplefluent">Peoplefluent (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/peoplesoft">PeopleSoft (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/performance">Performance (30)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/performance-analytics">Performance Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/performance-management">Performance Management (89)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/perillon">Perillon (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/personalization">Personalization (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pervasive">Pervasive (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pim">PIM (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pim-product-information-management-sales-marketing">PIM, Product Information Management, Sales, Market (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pipkins">Pipkins (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pitney-bowes">Pitney Bowes (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pivotal-hd">Pivotal HD (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pivotlink">PivotLink (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/planmill">PlanMill (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/planning">Planning (88)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/planview">Planview (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/plateau">Plateau (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/platfora">Platfora (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/platform-as-a-service">Platform as a service (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/playbook">Playbook (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/plex">Plex (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/plunk">Plunk (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/portfolio-management">Portfolio Management (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/portrait-software">Portrait Software (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/potus-department-of-labor-flsa-part-541-overtime-r">POTUS, Department of Labor, FLSA, Part 541, Overti (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/powercenter">PowerCenter (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/predictive">Predictive (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/predictive-analytics">Predictive Analytics (203)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/predictive-hcm">Predictive HCM (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/predictive-planning">Predictive Planning (49)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/predixion">Predixion (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/price-and-revenue-management">Price and Revenue Management (70)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/price-optimization">Price Optimization (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pricing-and-promotion-management">Pricing and Promotion Management (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pricing-management">pricing management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pro">PRO (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/process-management">process management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/process-mining">Process Mining (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/procure-to-pay">Procure-to-Pay (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/procurement">procurement (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/product-experience-management">product experience management (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/product-information-management">Product Information Management (90)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/professional-services">Professional Services (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/professional-services-automation">Professional Services Automation (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/profit-velocity">Profit Velocity (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/profitability">Profitability (14)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/profitability-management">profitability management (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/project-management">Project Management (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/project-planning">Project Planning (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/project-portfolio-management">Project Portfolio Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/projecthelp">ProjectHelp (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/projectops">ProjectOps (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/projector">Projector (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/promptbook">Promptbook (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/property-technology">Property Technology (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pros">PROS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pros-pricing">PROS Pricing (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/psa">PSA (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/publishing">Publishing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/purchasing">purchasing (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/purchasing-sourcing-payments">Purchasing/Sourcing/Payments (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pv-accelerator">PV Accelerator (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/pxm">PXM (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qad">QAD (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qlik">Qlik (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qlik-qlik-sense">Qlik Qlik Sense (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qlik-qonnections">Qlik Qonnections (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qlik-analytics-qlik-sense-qlik-business-intelligen">Qlik, Analytics, Qlik Sense, Qlik, Business intell (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qliktech">Qliktech (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qlikview">QlikView (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qualtrics">Qualtrics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/quantrix">Quantrix (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/quinterian">Quinterian (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/quotas">Quotas (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/qvidian">Qvidian (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/r">R (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ransomware">Ransomware (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rapide">Rapide (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rapidminer">Rapidminer (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rdbms">RDBMS (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/real-estate">real estate (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/real-time">Real-time (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/reconciliation">Reconciliation (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/recovery">Recovery (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/recruiting">Recruiting (41)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/recurring-revenue">Recurring Revenue (19)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/report">report (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/reporting">Reporting (78)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/reporting-xbrl-ixbrl-document-management">Reporting, XBRL, iXBRL, document management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/research">Research (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/resilience">Resilience (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/responsetek">ResponseTek (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/retail-analytics">Retail Analytics (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue">Revenue (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue-and-lease-accounting">revenue and lease accounting (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue-management">Revenue Management (33)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue-performance">Revenue Performance (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue-performance-management">Revenue Performance Management (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue-recognition">revenue recognition (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revenue-lease-and-tax-accounting">Revenue, Lease and Tax Accounting (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revolution">Revolution (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/revolution-analtyics">Revolution Analtyics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rightnow">RightNow (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rim">RIM (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/risk">Risk (37)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/risk-compliance-grc">Risk & Compliance (GRC) (17)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/risk-analytics">Risk Analytics (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/riversand">Riversand (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/roambi">Roambi (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/robotic-automation">robotic automation (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/robotic-finance">robotic finance (38)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/robotic-process-automation">Robotic Process Automation (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/roi">ROI (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rpa">RPA (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/rypple">Rypple (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sop">S&OP (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/saas">SaaS (27)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sab-miller">SAB Miller (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/saba">Saba (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sage">Sage (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sage-software">Sage Software (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales">Sales (169)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-and-operations-planning">Sales and Operations Planning (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-cloud">Sales Cloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-coaching">Sales Coaching (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-commission">Sales Commission (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-compensation">Sales Compensation (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-effectiveness">Sales Effectiveness (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-enablement">sales enablement (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-enablement-and-execution">Sales Enablement and Execution (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-engagement">Sales Engagement (25)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-force-automation">Sales Force Automation (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-forecasting">Sales Forecasting (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-operations">Sales Operations (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-performance">Sales Performance (446)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-performance-management">Sales Performance Management (77)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-performance-management-spm">Sales Performance Management (SPM) (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-planning">Sales Planning (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-planning-and-analytics">Sales Planning and Analytics (18)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-tax">Sales Tax (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-marketing-sales-performance-management-marke">Sales, Marketing, Sales Performance Management, Ma (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sales-sfa-spm-sales-performance-management-sales-c">Sales, SFA, SPM, Sales Performance Management, Sal (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/salescloud">SalesCloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/salesforce-com">Salesforce.com (58)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap">SAP (76)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-epm">SAP EPM (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-hana">SAP HANA (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-insider">SAP insider (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-lumira">SAP Lumira (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-netweaver">SAP NetWeaver (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-predictive-analytics">SAP predictive analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sap-teched">SAP TechEd (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sapphire">SAPPHIRE (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sarbanes-oxley">Sarbanes Oxley (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sas">SAS (26)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sas-institute">SAS institute (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sasb">SASB (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sase">SASE (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/savi">Savi (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/scm">SCM (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/scm-demand-planning">SCM Demand Planning (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/scout-rfp">Scout RFP (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/scribe-software">Scribe Software (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/search">Search (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sec">SEC (19)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sec-software">SEC Software (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/secfinops">SecFinOps (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/secops">SecOps (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/security">Security (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/security-posture">Security Posture (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sedar">SEDAR (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/self-service">Self-service (41)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/semantic-model">semantic model (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/service-supply-chain">Service & Supply Chain (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/service-cloud">Service Cloud (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/servigistics">Servigistics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sfa">SFA (24)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sfdc">SFDC (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sharepoint">SharePoint (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/shoretel">ShoreTel (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/siemens-enterprise-communications">Siemens Enterprise Communications (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/signal-demand">Signal Demand (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/silverpop">SilverPop (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/simba">Simba (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smart-financial-close">Smart Financial Close (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smart-manufacturing">Smart Manufacturing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smart-phones">Smart Phones (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smart-watches">Smart Watches (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smarter-analytics">Smarter Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smarter-workforce">Smarter Workforce (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/smb">SMB (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/snaplogic">SnapLogic (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/snowfly">Snowfly (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/soa">SOA (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/soc">SOC (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social">Social (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-business">Social Business (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-collaboration">Social Collaboration (17)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-crm">Social CRM (128)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-dynamx">Social Dynamx (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-media">Social Media (365)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-media-analytics">Social Media Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-media-intelligence">Social Media Intelligence (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/social-recognition">Social Recognition (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/socialtext">SocialText (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sococare">SoCoCare (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/softscape">Softscape (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/software">Software (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/software-as-a-service">Software as a Service (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sourcing">sourcing (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sovereign-cloud">Sovereign Cloud (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sox">SOX (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/spago-solutions">Spago Solutions (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/spatial-data-quality">Spatial Data Quality (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/speech-analytics">Speech Analytics (177)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/splunk">Splunk (8)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/spm">SPM (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/spotfire">Spotfire (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/spreadsheets">Spreadsheets (10)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/spss">SPSS (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sql-h">SQL-H (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sqlstream">SQLstream (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/star-analytics">Star Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/statistics">Statistics (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/stibo-systems">Stibo Systems (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/stratahadoop">Strata+Hadoop (56)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/streaming-analytics">Streaming Analytics (28)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/streaming-data">Streaming Data (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/streaming-data-events">Streaming Data & Events (32)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/subscriber-experience">Subscriber Experience (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/subscription-billing">Subscription Billing (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/subscription-management">Subscription Management (68)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/subscription-recurring-revenue-zuora">Subscription, Recurring Revenue, Zuora (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/successfactors">SuccessFactors (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sumo-logic">Sumo Logic (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sumtotal">SumTotal (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sumtotal-systems">SumTotal Systems (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sungard">Sungard (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sunsystems">Sunsystems (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/supplier-relationship-management">supplier relationship management (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/supply-chain">Supply Chain (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/supply-chain-management">supply chain management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/supply-chain-performance">Supply Chain Performance (253)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/supply-chain-planning">Supply Chain Planning (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/surface">Surface (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/surveys">Surveys (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sustainability">Sustainability (38)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sustainability-and-esg">Sustainability and ESG (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sustainability-management">Sustainability Management (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/swordciboodle">SwordCiboodle (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sybase">Sybase (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sybase-iq">Sybase IQ (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/sybase-mobile-industry">Sybase. Mobile Industry (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/syncsort">Syncsort (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/synygy">Synygy (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tableau">Tableau (13)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tableau-software">Tableau Software (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tablets">Tablets (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tagetik">Tagetik (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/talemetry">Talemetry (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/talend">Talend (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/talent-acquisition">Talent Acquisition (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/talent-generation">Talent Generation (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/talent-management">Talent Management (133)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/taleo">Taleo (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/talx">TALX (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tamr">Tamr (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tanner-labs">Tanner Labs (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax">Tax (35)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax-compliance">tax compliance (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax-department">tax department (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax-planning">tax planning (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax-software">Tax Software (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax-datawarehouse">Tax-Datawarehouse (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tax-tax-provision-transfer-pricing">tax; tax provision; transfer pricing (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tcm">TCM (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/technology">Technology (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/technology-innovation">Technology Innovation (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/technology-innovation-award">Technology Innovation Award (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/technology-spending">Technology Spending (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/technology-vendors">Technology Vendors (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/telephony">Telephony (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/teradata">Teradata (16)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/teradata-aster">Teradata Aster (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/text-analytics">Text Analytics (182)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tez">Tez (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/thomson-reuters-multinational">Thomson-Reuters multinational (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/threat-landscape">Threat Landscape (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/threat-management">Threat Management (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tibco">Tibco (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tidemark">Tidemark (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/time-attendance">Time & Attendance (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tm">TM (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tm1">TM1 (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/topic">Topic (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/total-compensation-management">Total Compensation Management (46)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/total-rewards-management">total rewards management (15)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/towers-watson">Towers Watson (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/towers-watson-talent-management">Towers Watson Talent Management (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/training">Training (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/transcom">Transcom (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/transera">Transera (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/treasury">Treasury (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/tribehr">TribeHR (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/trifacta">Trifacta (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/twitter">Twitter (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ucaas">UCaaS (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/uda">UDA (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ui">UI (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ukg">UKG (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ultimate">Ultimate (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ultimate-software">Ultimate Software (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/unanet-technologies">Unanet Technologies (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/uncategorized">Uncategorized (103)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/unica">Unica (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/unicorns">Unicorns (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/unified-communications">Unified Communications (83)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/unit4">Unit4 (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/upstream-works">Upstream Works (6)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/us-gaap">US-GAAP (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/us-gaap-accounting">US-GAAP accounting (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/usability">Usability (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/use-cases">Use Cases (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/ux">UX (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/value-index">Value Index (11)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/value-added-tax">Value-Added Tax (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vantage-platform">Vantage platform (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/varicent">Varicent (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vat">VAT (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vendavo">Vendavo (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vendavo-price-pricing-optimization-revenue-custome">Vendavo, price, pricing, optimization, revenue, cu (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vendor-management-systems">Vendor Management Systems (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vendors">Vendor(s) (9)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/verint">Verint (12)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/verizon">Verizon (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vertex">Vertex (7)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vertical-solutions">Vertical Solutions (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vibe">Vibe (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/virtual-audit">virtual audit (2)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/virtual-close">virtual close (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/visi">Visi (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vistaar-technologies">Vistaar Technologies (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/visual-insight">Visual Insight (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/visualization">Visualization (17)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vitria">Vitria (4)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vivisimo">Vivisimo (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vmware">VMWare (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vocalcom">Vocalcom (3)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vocalcom-and-zeacom">Vocalcom and Zeacom (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/voice-analytics">Voice Analytics (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/voice-automation">voice automation (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/voice-of-the-customer">Voice of the Customer (260)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/voice-of-the-customer-interactive-intelligence">Voice of the Customer Interactive Intelligence (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/volly">Volly (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vovici">Vovici (1)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/vpi">VPI (5)</a> </li> <li style="display:none;"> <a href="https://blog.isg-research.net/topic/wall-street-journal">Wall Street Journal (1)</a> </li> <li style="display:none;"> <a 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Should Do at Dreamforce", "mainEntityOfPage": "https://blog.isg-research.net/2011/08/29/heres-what-marketers-should-do-at-dreamforce", "datePublished": "29/08/2011", "dateModified": "29/08/2011", "articleBody": "The largest cloud computing conference, Dreamforce 2011, operated by Salesforce.com, is now upon us. This year attendance is estimated to be over 40,000, and there will be more technology- and developer-focused attendees and dialogue than marketing material. Unlike past years, I expect marketing professionals to be a small percentage of attendees, so I thought I would offer them a guide through the circus of activities at the conference. As we all know, Salesforce.com delivers sales force automation (SFA) in the cloud computing environment. It defines this approach as customer relationship management (CRM), as is evident by its stock ticker symbol (NASDAQ:CRM), and has been slowly adding more CRM functions for customer service and marketing departments. In 2010 the company announced advancements that focused mostly on meeting the needs of IT and providing cloud computing. Improvements in collaboration, content management, websites and contact augmentation are good, but more important is the way they come together to help automate marketing processes. Marketing as a discipline has been going through a renaissance of sorts, with new enhancements in marketing automation to support drip marketing and lead nurturing along with marketing on social media channels, and with a heavy focus on marketing analytics, which our benchmark research shows as an opportunity for improvement. Having been a CMO and head of marketing multiple times in my career, I’m happy to see these advancements and especially the adoption of marketing automation. As marketing professionals know, Salesforce.com is not a platform for marketing automation but an integration point to interact with a sales organization. In past years, Salesforce has announced its Sales Cloud, Service Cloud and clouds for almost everything – except marketing. I do not expect significant progress toward a marketing cloud this week, because performing true inbound/outbound marketing automation is best done outside of the Salesforce environment. To have an impact in this market will require it to make an acquisition, most likely of one of its partners, but Salesforce has been hesitant to tinker with the core of its original focus in CRM with sales and make acquisitions of substantively sized partners and their applications. Against this background, here are my suggestions for what marketing professionals should do and see at Dreamforce. First, don’t get distracted by the heavy emphasis on IT-centric technology and cloud computing. Stay focused on the specific sessions for marketing and the customer and Salesforce partner sessions to get the most value. Among all the sessions, the only advanced one for marketing professionals is Advanced Campaign Management. A handful of sessions at the Intermediate level are relevant, including a couple on marketing automation and a couple on social media. In addition, I recommend Top Tips to Improve Email Marketing (Tuesday at 5 p.m.) with Matt Cumello from comScore and Paul Leary from Blackbird Vineyards. There are others, but plan your path to ensure you are not corralled into the wrong sessions or areas of the massive conference. Also don’t get drawn off into the Dreamforce product tracks. Scheduled sessions on Force.com, Heroku, Radian6, Database.com, RemedyForce and AppExchange are definitely not for marketing. The JigSaw track to acquire more contacts and augment your marketing database could be useful if you are looking for help in specific campaigns or helping your sales team with prospecting. You might look at Chatter to collaborate more across the marketing team, or maybe go to the Sales Cloud track to see what you can do to support sales. The partner side of the conference will feature the latest capabilities for marketing automation both inbound and outbound. I think it will be a chore to find any relevant vendors on the huge exhibit floor, since Salesforce doesn’t structure the exhibitors by role and department focus. I have reviewed most of the providers throughout the last year and will finish up assessing a couple more this year, as many of you marketing professionals will be, too. I have noticed a lack of the kind of balanced evaluation of marketing automation companies and products that we do in our Value Index assessments, covering not just functionality and TCO but usability, manageability, reliability and adaptability across marketing and sales systems. I have seen recently some misleading research that does not help ferret out the unique elements of providers or evaluate them properly. But when you have analyst firms that focus exclusively on IT organizations, whose analysts have not worked in marketing, I’m not sure you can expect more. Stay tuned as we prepare to develop a Value Index on Marketing Automation to help marketing professionals do effective assessments and RFPs for new investments. Back at Dreamforce, it is apparent that booth space and sponsorships are costly. Some providers will have a gigantic presence and others will pay for less, but both kinds may have interesting advances that you might see or ask for from your existing provider in the future. Here is my preview of interesting vendors, based on exhibitors’ level of sponsorship and booth size. Since it is easier to find the larger booths, I’ll review them in reverse order: At the Bronze level, eTrigue is one of the newer providers in marketing automation for outbound email marketing and sales level prospect marketing. Aprimo is also a Bronze sponsor, but now that its acquisition by Teradata is complete, expect a bit of a transition as its people work on integrating with the key player in information management and analytics technologies. At the Silver Level, ExactTarget has for years offered interactive and cross-channel marketing application and technologies. At the Gold level, Act-On Software is a newer provider focused on keeping it simple, advancing the ability to market and interact with prospects on Twitter. iContact, the other sponsor at this level, offers a new generation of email marketing, integrating social media aspects at an affordable price. At the Platinum level, HubSpot products focus on the flow inbound from search and social media with a lead-tracking approach. Pardot prides itself on having the best functionality for the price in its TCO, along with no hassles and no long-term contract required. Silverpop focuses on a large-scale e-mail marketing platform that has advanced into social media and offers access to data for analytics from Microsoft Excel. At the top Titanium level, Eloqua and Marketo will be promoting themselves heavily. Eloqua recently announced it will go public, spawning a lot of talk about who might be next. Marketo is one of the fastest-growing players in the market, with executive experience from the former Epiphany, which is now part of Infor. Most important is its expansion to new applications to give sales direct access to leads and focus on specialized analytics for revenue optimization. A company you will not see at Dreamforce is Unica, which was acquired by IBM and is being integrated into that company’s portfolio and focused more on the business-to-consumer side of marketing, for which Salesforce is not widely used in aligned marketing and sales organizational efforts. You also won’t see Manticore Technology, which has a powerful outbound marketing automation platform but decided to conserve its funds for other marketing activities. I might have missed some vendors, but these are the major ones that are worth your time as a marketing professional. Visit their exhibits to see the latest in marketing software. Make sure you talk with someone who understands your role in marketing, as I have seen a lot of providers not engage the best of their talent with marketing professionals. If you say you are a CMO, you will get their attention – just kidding, but you know what I mean. I hope to see Salesforce in the future put more focus on integrating marketing solutions and organize a place where marketing people can hang out on the show floor or in a large collaboration area. Otherwise, it may not be worth your time and attention next year. Ask your peers in the marketing sessions and the marketing application vendors on Tuesday where their social gatherings and parties will be, so you can meet other marketing professionals and collaborate as early as possible in the week. If you are in town early and a marketing professional, RSVP and attend this exclusive meet and greet on Monday night with BlueBird Strategies, a specialized marketing automation consulting firm. I will be working on our marketing automation value index research this week, so I plan to be in some of the same booths, sessions and mixers as you. If you want to find me, follow me on Twitter, and we can meet up. Regards, Mark Smith – CEO & Chief Research Officer", "image": { "@type": "ImageObject", "url": "", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://blog.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "blog.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "IBM Antes Up for Marketing Applications by Acquiring Unica", "mainEntityOfPage": "https://blog.isg-research.net/2010/11/28/ibm-antes-up-for-marketing-applications-by-acquiring-unica-2", "datePublished": "27/11/2010", "dateModified": "27/11/2010", "articleBody": "In a second move indicating its seriousness about competing in the market for marketing software, IBM announced its offer to acquire publicly traded Unica Corp. Unica is one of the larger providers in this space, with more than $100 million in annual revenue and 1,500 customers worldwide. Its success in very large marketing organizations, including brand-name customers Best Buy, Marriott and IBM itself, enabled it to be one of the few that has continued to grow in the challenging economic environment. It provides enterprise marketing automation and analytics software in both on-premises and on-demand forms. Unica had grown significantly in sales to business-to-consumer (B2C) companies, competing against Eloqua, SAS Institute and Infor’s CRM product, which was derived from its acquisition of Epiphany and has advanced since then (See: “Infor Launches Innovative E-mail Management“). Unica’s core marketing automation product is Unica Enterprise. It facilitates the management and execution of marketing campaigns and interactions with customers and includes marketing analytics that provide historical and predictive insights. I have written about the importance of analytics for marketing and its usefulness for gaining insights about where to focus investments and resources. Unica has been attracting more software subscriptions and customers through its Unica OnDemand offering; this delivery method is an increasingly critical component of success in this market, especially in business-to-business (B2B) relationships. It is rapidly growing with new on-demand applications from Engage, Manticore and Marketo, which mostly target midsize customers. The techniques of marketing automation and sending e-mail have advanced into lead nurturing and scoring so marketers can automate the interactions and responses to improve results. Unica has added these features to its on-premises product and is working on fully supporting them for its on-demand version. In B2B of course the volume of customer interactions is not as large as for B2C, but the same capabilities are necessary if companies are to verify that their marketing efforts are working by measuring interactions across the Internet. There is an opening for these providers in that others such as salesforce.com do not address the needs of midsize and large marketing organizations. Through its earlier acquisitions of Cognos and SPSS, IBM gained analytic technologies of use to marketing organizations as well as others where it has expanded its support for social media channels like SAS has done this year and my colleague assessed (See: “SAS Helps Companies Make Sense of Social Media Comments”). Recently IBM completed the acquisition of Coremetrics, which provides Web analytics and e-commerce infrastructure along with social media analytics. Its flagship product Coremetrics Analytics 2010 brings forward a new platform and tool set for Web analytics. There is some overlap between the two companies, but that should not be difficult to reconcile. IBM has determined that it will focus on improving its applications and analytics to automate and manage marketing efforts. The Coremetrics and Unica acquisitions send a clear signal that IBM is serious about dominating this market. The acquisitions challenge the existing offerings of SAP and Oracle, which after acquiring Siebel Systems once had a large share of the marketing automation market but has been very quiet since. IBM has long experience in acquisitions of software companies, though most of them have provided products for IT groups. Marketing organizations are different from IT in style and working relationships, and acquiring Unica’s expertise is essential to expanding IBM’s brand and relationships in this market. Marketing customers require a different type of marketing, sales and service team than IT, and IBM must address those issues in its efforts to absorb Coremetrics and Unica. I already pointed out in our firm’s guidance for 2010 that managing marketing with new applications and technology is essential for maintaining a competitive edge. Now IBM will have to determine if it wants to step also into applications for sales and customer service, which have a lot of growth potential as the older CRM systems are not addressing the future needs for the specific lines of business and their processes. IBM is spending more than $1 billion in 2010 on acquisitions, resources and associated costs, with the result of challenging established providers of applications in marketing while providing new opportunities to utilize its business analytics technology in future product releases. I advise Unica and Coremetrics customers not to worry as it is clear that IBM wants be a dominant brand and supplier in enterprise software including applications for business and not just IT. This announcement demonstrates that it is willing not just to pay a premium for entry into the market but also to bring resources from the organizations it takes over. Let me know your thoughts or come and collaborate with me on Facebook, LinkedIn and Twitter. Regards, Mark Smith – CEO & EVP Research", "image": { "@type": "ImageObject", "url": "", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "Mark Smith", "url": "https://blog.isg-research.net/author/mark-smith", "sameAs": "http://www.linkedin.com/in/markallensmith" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "blog.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Infor Launches Innovative E-mail Management", "mainEntityOfPage": "https://blog.isg-research.net/2010/11/28/infor-launches-innovative-e-mail-management", "datePublished": "27/11/2010", "dateModified": "27/11/2010", "articleBody": "On August 2, Infor launched its next generation of products for customer relationship management (CRM), which are built on its Interaction Advisor that in May I called “its CEM surprise.” At the time it was clear that Interaction Advisor was a platform on which Infor could build a series of innovative products. I didn’t expect the first of them to be just around the corner. Central to the announcement is a new range of Epiphany Advisor products that are or will be built around Interaction Advisor. The Advisor engine will be the core of the Infor CRM Epiphany Suite and provide the intelligence behind a number of new offerings focused on a business challenge, vertical or role specialization. The first out of the blocks is E-mail Advisor. Infor understands the key challenge of using e-mail for marketing campaigns: You and I, the consumers of e-mail, have become distrustful of e-mail and are prone to dumping unsolicited messages into our deleted items folder without looking at them. This practice costs companies large amounts of effort and money as they try to update their process to make e-mail more relevant to each recipient. They choose candidates for a campaign very carefully, using segmentation and rules, a template designed to be more attractive, and personalization of the messages by adding customer-specific information at the final point of creation. And then we don’t even open them! Using E-mail Advisor, companies can simplify the process of deciding which candidates to include in a campaign. Rather than creating a template for the e-mail, they create an empty framework that is not actually populated until the recipient opens the message. In effect, all candidates are sent an empty e-mail. Then comes the advance in functionality: When the recipient opens the e-mail, it automatically sends a message to E-mail Advisor, which looks at the latest profile of the customer and based on rules decides what content to fill the framework with. This is loaded in real time into the e-mail so the recipient sees not just a personalized message but one that is highly visual, is based on the latest information the company has about him or her and contains the most up-to-date information the company can provide. For example, the campaign might be a special offer that is conditional on the customer’s financial ranking. The framework would fix the style of the e-mail, but the final content would be based on the customer’s status at the time the person opens it; the offer also could be dependent on how many previous customers had taken up an early offer. Infor claims that in trials the notification back to E-mail Advisor and the download of content take place in milliseconds so recipients see no delay as they open the e-mail. The premise is that the content will be so relevant to the recipient that far more people will open the e-mail and actually take up the offers. Again the vendor says this has proved to be the case in trials, but the real test will come as Infor’s customers send out campaigns to consumers who haven’t even set the preview function in their e-mail client and so don’t see that the e-mail is so relevant to them. For me, two key components of good customer experiences are personalization and responses within context. This innovation from Infor should help companies achieve both objectives. Does your company use e-mail marketing campaigns? If so, how successful are they? Do you think that this innovation could help increase your success rates? Let me know your thoughts or come and collaborate with me on Facebook, LinkedIn and Twitter. Regards, Richard Snow – VP & Research Director", "image": { "@type": "ImageObject", "url": "", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "ISG Software Research", "url": "https://blog.isg-research.net/author/isg-software-research", "sameAs": "https://www.linkedin.com/company/ventana-research" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "blog.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "IBM Antes Up for Marketing Applications by Acquiring Unica", "mainEntityOfPage": "https://blog.isg-research.net/2010/11/26/ibm-antes-up-for-marketing-applications-by-acquiring-unica", "datePublished": "26/11/2010", "dateModified": "26/11/2010", "articleBody": "In a second move indicating its seriousness about competing in the market for marketing software, IBM announced its offer to acquire publicly traded Unica Corp. Unica is one of the larger providers in this space, with more than $100 million in annual revenue and 1,500 customers worldwide. Its success in very large marketing organizations, including brand-name customers Best Buy, Marriott and IBM itself, enabled it to be one of the few that has continued to grow in the challenging economic environment. It provides enterprise marketing automation and analytics software in both on-premises and on-demand forms. Unica had grown significantly in sales to business-to-consumer (B2C) companies, competing against Eloqua, SAS Institute and Infor’s CRM product, which was derived from its acquisition of Epiphany and has advanced since then (See: “Infor Launches Innovative E-mail Management“). Unica’s core marketing automation product is Unica Enterprise. It facilitates the management and execution of marketing campaigns and interactions with customers and includes marketing analytics that provide historical and predictive insights. I have written about the importance of analytics for marketing (See: “Marketing Analytics Measures Effectiveness of Investments for Market and Business Objectives“) and its usefulness for gaining insights about where to focus investments and resources. Unica has been attracting more software subscriptions and customers through its Unica OnDemand offering; this delivery method is an increasingly critical component of success in this market, especially in business-to-business (B2B) relationships. It is rapidly growing with new on-demand applications from Engage, Manticore and Marketo, which mostly target midsize customers. The techniques of marketing automation and sending e-mail have advanced into lead nurturing and scoring so marketers can automate the interactions and responses to improve results. Unica has added these features to its on-premises product and is working on fully supporting them for its on-demand version. In B2B of course the volume of customer interactions is not as large as for B2C, but the same capabilities are necessary if companies are to verify that their marketing efforts are working by measuring interactions across the Internet. There is an opening for these providers in that others such as salesforce.com do not address the needs of midsize and large marketing organizations. Through its earlier acquisitions of Cognos and SPSS, IBM gained analytic technologies of use to marketing organizations as well as others where it has expanded its support for social media channels like SAS has done this year and my colleague assessed (See: “SAS Helps Companies Make Sense of Social Media Comments”). Recently IBM completed the acquisition of Coremetrics, which provides Web analytics and e-commerce infrastructure along with social media analytics. Its flagship product Coremetrics Analytics 2010 brings forward a new platform and tool set for Web analytics. There is some overlap between the two companies, but that should not be difficult to reconcile. IBM has determined that it will focus on improving its applications and analytics to automate and manage marketing efforts. The Coremetrics and Unica acquisitions send a clear signal that IBM is serious about dominating this market. The acquisitions challenge the existing offerings of SAP and Oracle, which after acquiring Siebel Systems once had a large share of the marketing automation market but has been very quiet since. IBM has long experience in acquisitions of software companies, though most of them have provided products for IT groups. Marketing organizations are different from IT in style and working relationships, and acquiring Unica’s expertise is essential to expanding IBM’s brand and relationships in this market. Marketing customers require a different type of marketing, sales and service team than IT, and IBM must address those issues in its efforts to absorb Coremetrics and Unica. I already pointed out in our firm’s guidance for 2010 that managing marketing with new applications and technology is essential for maintaining a competitive edge (See: “Sales and Marketing Operations and Management in 2010“). Now IBM will have to determine if it wants to step also into applications for sales and customer service, which have a lot of growth potential as the older CRM systems are not addressing the future needs for the specific lines of business and their processes. IBM is spending more than $1 billion in 2010 on acquisitions, resources and associated costs, with the result of challenging established providers of applications in marketing while providing new opportunities to utilize its business analytics technology in future product releases. I advise Unica and Coremetrics customers not to worry as it is clear that IBM wants be a dominant brand and supplier in enterprise software including applications for business and not just IT. This announcement demonstrates that it is willing not just to pay a premium for entry into the market but also to bring resources from the organizations it takes over. Let me know your thoughts or come and collaborate with me on Facebook, LinkedIn and Twitter. 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ISG Software Research Analyst Perspectives | Marketing Automation