About Keeps It That Way | Vaccines & Immunizations

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href="/vaccines/site.html"> View All </a> </div> </div> </header> <main class="container cdc-main" role="main" aria-label="Main Content Area"> <section class="cdc-page-title-bar cdc-page-offset noindex"> <time class="cdc-page-title-bar__item cdc-page-title-bar__item--date" datetime="2024-11-04 05:00:00"> November 4, 2024 </time> </section> <div class="cdc-page-title cdc-page-offset syndicate"> <h1>About Keeps It That Way</h1> </div> <div id="content" class="cdc-page-content cdc-page-offset syndicate container"> <div class="cdc-dfe-body "> <div class="cdc-dfe-body__top "> <div class="dfe-section dfe-section--page-summary summary-list" data-section="cdc_program_profile_page_summary"> <div class="dfe-section__header"> <h2 class="editor-block--title" id="heading-zqzqa6wdjg">Key points</h2> </div> <div class="dfe-section__content"> <ul class="nested-list"> <li class="level-1">Routine childhood vaccination in the United States has been very successful in preventing illness and death. Serious diseases such as diphtheria, mumps, and rubella, once common at young ages, are now practically unheard of. <strong>Let's keep it that way</strong><ul> </ul> </li> <li class="level-1">The American Academy of Pediatrics (AAP) recommends children keep up to date on their childhood vaccinations and well-child visits. This helps children stay healthy for school, childcare, and beyond.<ul> </ul> </li> </ul> <div class="dfe-section__nav hide" id="dfe-section__nav"> <div class="dfe-section__nav__header" id="dfe-section__nav__header"> </div> <div class="dfe-section__nav-links" id="dfe-section__nav-links"> </div> </div> </div> <div class="dfe-section__image" id="page-summary-image"> <figure class="dfe-image dfe-image__large"><div class="image-container fluid aspect-ratio-16-9"><img src="/vaccines/media/images/2024/09/Pediatric-Female-Patient_Bandaid.jpg" alt="Pediatric patient with band-aid on upper arm sitting with parent talking to healthcare provider in a medical office." title="Pediatric patient and parent with healthcare provider"></div></figure> </div> <div id="nav-buttons"> </div> </div> </div> <div class="cdc-dfe-body__center "> <div class="dfe-section" data-section="cdc_program_profile_overview"> <a class="onThisPageAnchor" id="cdc_program_profile_overview-overview" name="Overview" title="Overview"></a><h2 class="editor-block--title" id="heading-v5ax-da-ik">Overview</h2> <p>The<em> Keeps It That Way</em> communication effort invites parents and caregivers to learn more about vaccine-preventable diseases and the protection vaccines can provide to children's health. This communication effort encourages parents and caregivers to talk to their child's healthcare provider and keep their child up to date on recommended vaccines.</p> <figure class="dfe-image dfe-image__large"><div class="image-container calculated-ratio-16-9 aspect-ratio-16-9"><img src="/vaccines/media/images/2024/09/Asset-45_A_web-banner.gif" alt="Detailed information available below" title="Keeps It That Way A"></div> <div class="dfe-image-caption-container"><figcaption class="dfe-image-caption" id="caption-228613-672d11079bd91">He thinks "Diphtheria" is the name of a dinosaur. She thinks "Pertussis" is something you play in music class. He thinks "Measles" are "plane snacks for me." Childhood vaccinations keep it that way.</figcaption></div></figure> </div> <div class="dfe-section" data-section="cdc_program_profile_program_impact"> <a class="onThisPageAnchor" id="cdc_program_profile_program_impact-why-it-matters" name="Why%20it%20matters" title="Why it matters"></a><h2 class="editor-block--title" id="heading-khdsnd-ne9">Why it matters</h2> <p>Keeping children and adolescents up to date with vaccinations is the best way to help protect them from many <a href="/vaccines-children/diseases/index.html" class="">serious diseases</a>. </p> <p>In recent years, there have been outbreaks of some diseases that vaccines prevent. These events are happening across the country, and especially in communities with low vaccination rates. <strong>You can help</strong><strong>.</strong> Share Keeps It That Way materials and use <a href="https://www.cdc.gov/vaccines/partners/routine-immunizations-lets-rise.html" class="ce-selection">evidence-based strategies</a> to encourage parents and caregivers to stay up to date on their child's recommended vaccines. </p> <p>On-time immunization plays a vital role in protecting children and communities from serious diseases. The <a href="https://www.cdc.gov/vaccines-children/schedules/?CDC_AAref_Val=https://www.cdc.gov/vaccines/parents/schedules/index.html" class="ce-selection">vaccine schedule</a> is <a href="https://www.cdc.gov/vaccines-children/schedules/who-sets.html?CDC_AAref_Val=https://www.cdc.gov/vaccines/parents/schedules/sets-schedule.html" class="ce-selection">developed</a> to offer protection from diseases right on time. It's best to vaccinate a <strong>child </strong><strong>before being exposed </strong>to diseases to reduce the risk of serious disease complications.</p> </div> <div class="dfe-section" data-section="cdc_program_profile_success"> <a class="onThisPageAnchor" id="cdc_program_profile_success-audience-of-focus" name="Audience%20of%20Focus" title="Audience of Focus"></a><h2 class="editor-block--title" id="heading-ahi1711uly">Audience of Focus</h2> <figure class="dfe-image dfe-image__large"><div class="image-container fluid aspect-ratio-16-9"><img src="/vaccines/media/images/2024/09/Parents-watch-baby-crawl.jpg" alt="Two smiling parents sitting on the floor together in home watching their baby crawl." title="Parent watch baby crawl"></div> <div class="dfe-image-caption-container"><figcaption class="dfe-image-caption" id="caption-228572-672d11079c9c0">Childhood vaccines are a great tool to keep kids healthy.</figcaption></div></figure> <p><em>Keeps It That Way</em> is tailored to parents and caregivers of young children. The communication effort was informed by parents' representative of the general public and parents living in rural areas throughout the United States.</p> </div> <div class="dfe-section" data-section="cdc_program_profile_get_inv"> <a class="onThisPageAnchor" id="cdc_program_profile_get_inv-goals" name="Goals" title="Goals"></a><h2 class="editor-block--title" id="heading-1ri-wpvxp2">Goals</h2> <figure class="dfe-image dfe-image__large"><div class="image-container fluid aspect-ratio-16-9"><img src="/vaccines/media/images/2024/09/Pediatric-Patient-with-Bandaid-smiling_1.jpg" alt="Pediatric patient with band-aid on upper arm smiling in medical office with parent smiling in the background." title="Pediatric patient and Parent"></div> <div class="dfe-image-caption-container"><figcaption class="dfe-image-caption" id="caption-228609-672d11079d4b0">Keeping up to date on recommended childhood vaccines helps protect children from serious diseases.</figcaption></div></figure> <p><em>Keeps It That Way</em> was created to raise awareness about the risk of<a href="/vaccines-children/diseases/index.html"> vaccine-preventable diseases</a> and the benefits of vaccination can provide to children's health. This effort invites parents and caregivers to discover the benefits of on-time vaccination for their children. <em>Keeps It That Way</em> aims to: </p> <ul class="nested-list"> <li class="level-1">Share information with parents and caregivers about diseases and combat misperceptions<ul> </ul> </li> </ul> <ul class="nested-list"> <li class="level-1">Highlight the importance of childhood vaccinations to protect children's health<ul> </ul> </li> </ul> <ul class="nested-list"> <li class="level-1">Encourage healthcare provider conversations<ul> </ul> </li> </ul> </div> <div class="dfe-section" data-section="cdc_program_profile_next_step"> <a class="onThisPageAnchor" id="cdc_program_profile_next_step-campaign-development" name="Campaign%20Development" title="Campaign Development"></a><h2 class="editor-block--title" id="heading-l5wj4t6qi8">Campaign Development</h2> <figure class="dfe-image dfe-image__large"><div class="image-container fluid aspect-ratio-16-9"><img src="/vaccines/media/images/2024/09/Pediatric-Patient-and-Mom-talk-to-HCP_1.jpg" alt="Pediatric patient and parent talking to healthcare provider in a medical office." title="Pediatric patient and parent with healthcare provider talking"></div> <div class="dfe-image-caption-container"><figcaption class="dfe-image-caption" id="caption-228611-672d11079df93">Healthcare providers: As a trusted source of health information, your recommendation can make a big difference.</figcaption></div></figure> <p>The <em>Keeps It That Way</em> communication effort was developed through formative research with parents. Virtual focus groups were held to listen and to better understand parent's concerns, knowledge, attitudes, and beliefs surrounding childhood vaccination. </p> <ul class="nested-list"> <li class="level-1">Parents were representative of the general public and included parents living in the rural South and rural Midwest.<ul> </ul> </li> </ul> <ul class="nested-list"> <li class="level-1">All parents had at least one child between the ages of 0-6 years old and indicated their child have received "at least some" recommended childhood vaccines.<ul> </ul> </li> </ul> <p>Additional virtual focus groups were conducted to test three creative concepts informed by the formative research. The <em>Keeps It That Way </em>concept tested the highest among parents and was further refined based on feedback. </p> </div> <div class="dfe-section" data-section="cdc_program_profile_strategies"> <a class="onThisPageAnchor" id="cdc_program_profile_strategies-partner-resources" name="Partner%20Resources" title="Partner Resources"></a><h2 class="editor-block--title" id="heading-zt6x8lavca">Partner Resources</h2> <p>Together, we can protect children, families, and communities by encouraging recommended vaccinations. Below are resources and vaccination messages you can use to share key information with your networks. You can help raise awareness about the risk of diseases and the protection vaccines can provide to children’s health.</p> <div class="dfe-links-layout--featured"><div class="dfe-curated-link dfe-curated-link--featured" data-post="701_221893"><div class="dfe-curated-link__image dfe-image image-container featured"><a href="/vaccines/resources/childhood-vaccination/PartnerAsset-01_Diptheria_FB-Static_1080x1080.png" title="Diphtheria isn't a dinosaur | Social Graphic (1080x1080)"><img src="/vaccines/resources/childhood-vaccination/PartnerAsset-01_Diptheria_FB-Static_1080x1080.png" alt="" role="presentation"></a></div> <div class="dfe-curated-link__content featured"><div class="dfe-curated-link__title"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-01_Diptheria_FB-Static_1080x1080.png" target="_blank">Diphtheria isn't a dinosaur | Social Graphic (1080x1080)<span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div> <div class="dfe-curated-link__desc">Social graphic for parents and caregivers on diphtheria and childhood vaccination.</div> <div class="featured download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-01_Diptheria_FB-Static_1080x1080.png" aria-label="Download" download="PartnerAsset-01_Diptheria_FB-Static_1080x1080.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link__download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-01_Diptheria_FB-Static_1080x1080.png" aria-label="Download" download="PartnerAsset-01_Diptheria_FB-Static_1080x1080.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link dfe-curated-link--featured" data-post="701_219079"><div class="dfe-curated-link__image dfe-image image-container featured"><a href="/vaccines/parents/visit/images/measles-plane-snacks.png" title="Measles aren't plane snacks | Social Graphic (1080x1080)"><img src="/vaccines/parents/visit/images/measles-plane-snacks.png" alt="" role="presentation"></a></div> <div class="dfe-curated-link__content featured"><div class="dfe-curated-link__title"><a class="cdc-block-link" href="/vaccines/parents/visit/images/measles-plane-snacks.png" target="_blank">Measles aren't plane snacks | Social Graphic (1080x1080)<span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div> <div class="dfe-curated-link__desc">Social graphic for parents and caregivers on measles and childhood vaccination.</div> <div class="featured download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/parents/visit/images/measles-plane-snacks.png" aria-label="Download" download="measles-plane-snacks.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link__download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/parents/visit/images/measles-plane-snacks.png" aria-label="Download" download="measles-plane-snacks.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link dfe-curated-link--featured" data-post="701_221895"><div class="dfe-curated-link__image dfe-image image-container featured"><a href="/vaccines/resources/childhood-vaccination/PartnerAsset-03_Pertussis_FB-Static_1080x1080.png" title="Pertussis isn't a drum | Social Graphic (1080x1080)"><img src="/vaccines/resources/childhood-vaccination/PartnerAsset-03_Pertussis_FB-Static_1080x1080.png" alt="" role="presentation"></a></div> <div class="dfe-curated-link__content featured"><div class="dfe-curated-link__title"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-03_Pertussis_FB-Static_1080x1080.png" target="_blank">Pertussis isn't a drum | Social Graphic (1080x1080)<span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div> <div class="dfe-curated-link__desc">Social graphic for parents and caregivers on pertussis and childhood vaccination.</div> <div class="featured download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-03_Pertussis_FB-Static_1080x1080.png" aria-label="Download" download="PartnerAsset-03_Pertussis_FB-Static_1080x1080.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link__download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-03_Pertussis_FB-Static_1080x1080.png" aria-label="Download" download="PartnerAsset-03_Pertussis_FB-Static_1080x1080.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link dfe-curated-link--featured" data-post="701_219080"><div class="dfe-curated-link__image dfe-image image-container featured"><a href="/vaccines/parents/visit/images/measles-squeaky-wheels.png" title="Measles aren't squeaky wheels | Social Graphic (1080x1080)"><img src="/vaccines/parents/visit/images/measles-squeaky-wheels.png" alt="" role="presentation"></a></div> <div class="dfe-curated-link__content featured"><div class="dfe-curated-link__title"><a class="cdc-block-link" href="/vaccines/parents/visit/images/measles-squeaky-wheels.png" target="_blank">Measles aren't squeaky wheels | Social Graphic (1080x1080)<span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div> <div class="dfe-curated-link__desc">Social graphic for parents and caregivers on measles and childhood vaccination.</div> <div class="featured download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/parents/visit/images/measles-squeaky-wheels.png" aria-label="Download" download="measles-squeaky-wheels.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link__download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/parents/visit/images/measles-squeaky-wheels.png" aria-label="Download" download="measles-squeaky-wheels.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link dfe-curated-link--featured" data-post="701_221896"><div class="dfe-curated-link__image dfe-image image-container featured"><a href="/vaccines/resources/childhood-vaccination/PartnerAsset-04_Polio_FB-Static_1080x1080.png" title="Polio isn't a roly poly bug | Social Graphic (1080x1080)"><img src="/vaccines/resources/childhood-vaccination/PartnerAsset-04_Polio_FB-Static_1080x1080.png" alt="" role="presentation"></a></div> <div class="dfe-curated-link__content featured"><div class="dfe-curated-link__title"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-04_Polio_FB-Static_1080x1080.png" target="_blank">Polio isn't a roly poly bug | Social Graphic (1080x1080)<span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div> <div class="dfe-curated-link__desc">Social graphic for parents and caregivers on polio and childhood vaccination.</div> <div class="featured download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-04_Polio_FB-Static_1080x1080.png" aria-label="Download" download="PartnerAsset-04_Polio_FB-Static_1080x1080.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link__download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-04_Polio_FB-Static_1080x1080.png" aria-label="Download" download="PartnerAsset-04_Polio_FB-Static_1080x1080.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link dfe-curated-link--featured" data-post="701_219077"><div class="dfe-curated-link__image dfe-image image-container featured"><a href="/vaccines/parents/visit/images/measles-cartoon-character.png" title="Measles isn't a cartoon | Social Graphic (1080x1080)"><img src="/vaccines/parents/visit/images/measles-cartoon-character.png" alt="" role="presentation"></a></div> <div class="dfe-curated-link__content featured"><div class="dfe-curated-link__title"><a class="cdc-block-link" href="/vaccines/parents/visit/images/measles-cartoon-character.png" target="_blank">Measles isn't a cartoon | Social Graphic (1080x1080)<span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div> <div class="dfe-curated-link__desc">Social graphic for parents and caregivers on measles and childhood vaccination.</div> <div class="featured download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/parents/visit/images/measles-cartoon-character.png" aria-label="Download" download="measles-cartoon-character.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link__download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/parents/visit/images/measles-cartoon-character.png" aria-label="Download" download="measles-cartoon-character.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link dfe-curated-link--featured" data-post="701_221897"><div class="dfe-curated-link__image dfe-image image-container featured"><a href="/vaccines/resources/childhood-vaccination/PartnerAsset-05_mumps_FB-Static_1080x1080.png" title="Mumps aren't mega jumps | Social Graphic (1080x1080)"><img src="/vaccines/resources/childhood-vaccination/PartnerAsset-05_mumps_FB-Static_1080x1080.png" alt="" role="presentation"></a></div> <div class="dfe-curated-link__content featured"><div class="dfe-curated-link__title"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-05_mumps_FB-Static_1080x1080.png" target="_blank">Mumps aren't mega jumps | Social Graphic (1080x1080)<span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div> <div class="dfe-curated-link__desc">Social graphic for parents and caregivers on mumps and childhood vaccination.</div> <div class="featured download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-05_mumps_FB-Static_1080x1080.png" aria-label="Download" download="PartnerAsset-05_mumps_FB-Static_1080x1080.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link__download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-05_mumps_FB-Static_1080x1080.png" aria-label="Download" download="PartnerAsset-05_mumps_FB-Static_1080x1080.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link dfe-curated-link--featured" data-post="701_221894"><div class="dfe-curated-link__image dfe-image image-container featured"><a href="/vaccines/resources/childhood-vaccination/PartnerAsset-02_Rubella_FB-Static_1080x1080.png" title="Rubella isn't a princess | Social Graphic (1080x1080)"><img src="/vaccines/resources/childhood-vaccination/PartnerAsset-02_Rubella_FB-Static_1080x1080.png" alt="" role="presentation"></a></div> <div class="dfe-curated-link__content featured"><div class="dfe-curated-link__title"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-02_Rubella_FB-Static_1080x1080.png" target="_blank">Rubella isn't a princess | Social Graphic (1080x1080)<span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div> <div class="dfe-curated-link__desc">Social graphic for parents and caregivers on rubella and childhood vaccination.</div> <div class="featured download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-02_Rubella_FB-Static_1080x1080.png" aria-label="Download" download="PartnerAsset-02_Rubella_FB-Static_1080x1080.png" target="_blank"><span class="cdc-fa-arrow-down-to-line"> </span><span class="down_label">Download</span><span aria-label=" png icon" role="img" class="sr-only"></span><span class="cdc-link-icon cdc-link-icon--png" aria-hidden="true"></span></a></div></div></div> <div class="dfe-curated-link__download"><div class="download-container"><a class="cdc-block-link" href="/vaccines/resources/childhood-vaccination/PartnerAsset-02_Rubella_FB-Static_1080x1080.png" aria-label="Download" 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