Gulf News Mediakit

<!doctype html> <html lang="en"> <head>  <meta charset="utf-8"> <meta name="viewport" content="width=device-width, initial-scale=1, shrink-to-fit=no"> <link href="https://fonts.googleapis.com/css?family=Montserrat:300,400,500,600,800,900" rel="stylesheet"> <link rel='stylesheet' href='css/main.css' /> <title>Gulf News Mediakit</title> <script src="js/runtime.bundle.js"></script> <script src="js/head.bundle.js"></script> </head> <body data-spy="scroll"> <header> <nav class="navbar mk-navbar navbar-expand-lg fixed-top"> <div class="container p-0"> <div class="navbar-brand"> <a href="mediakit.html" class="mk-logo"><label> Digital Media Kit</label><img src="images/mediakit/gnlogo.svg"></a> <ul class="mk-sections"> <li><a href="print-advertising.html">Print</a></li> <li><a href="direct-marketing.html">Direct</a></li> </ul> </div> <a class="navbar-toggler" data-toggle="collapse" data-target="#mynavbar" aria-controls="mynavbar" aria-expanded="false"> <svg viewBox="0 0 8 8"> <use xlink:href="images/mediakit/svg/sprite.min.svg#menu"></use> </svg> </a> <div class="collapse navbar-collapse" id="mynavbar"> <ul class="navbar-nav ml-auto align-items-center justify-content-end"> <li class="navbar-item"> <a href="audiencemk.html" class="nav-link active">Audience</a><a href="#" class="menu-open" data-toggle="dropdown"> </a> <div class="dropdown-menu"> <div class="container"> <div class="sub-nav"> <h3>Audience</h3> <ul> <li><a href="autoenthusiastmk.html">Auto Enthusiasts</a></li> <li><a href="sportsmk.html">Sports & Fitness Buffs</a></li> <li><a href="travelmk.html">Travel Intenders</a></li> <li><a href="mumsmk.html">Expectant/ new mums</a></li> <li><a href="highnetmk.html">High net worth Individuals</a></li> <li><a href="fashionistasmk.html">Fashionistas</a></li> <li><a href="realestatemk.html">Real Estate Followers</a></li> <li><a href="gadgetmk.html">Teach and Gadget Enthusiasts</a></li> <li><a href="foodmk.html">Food and Dinning Lovers</a></li> <li><a href="businessinfluencersmk.html">Business Influencers</a></li> </ul> </div> </div> </div> </li> <li class="navbar-item"> <a href="brandsmk.html" class="nav-link active">Brands</a><a href="#" class="menu-open" data-toggle="dropdown"> </a> <div class="dropdown-menu"> <div class="container"> <div class="sub-nav"> <h3>Brand</h3> <ul> <li><a href="brandgnmk.html">Gulf News</a></li> <li><a href="brandsgtmk.html">getthat</a></li> <li><a href="brandfridaymk.html">Friday</a></li> <li><a href="brandiomk.html">InsideOut</a></li> <li><a href="brandbcmk.html">Baby & Child</a></li> <li><a href="brandwheelsmk.html">Wheels</a></li> <li><a href="brandwtmk.html">WatchTime</a></li> <li><a href="brandgntechmk.html">GNTech</a></li> </ul> </div> </div> </div> </li> <li class="navbar-item"> <a href="productsmk.html" class="nav-link active">Products</a><a href="#" class="menu-open" data-toggle="dropdown"> </a> <div class="dropdown-menu"> <div class="container"> <div class="sub-nav"> <h3>Products</h3> <ul> <li> <a href="#">Display</a> <ul class="submenu"> <li><a href="leaderboardmk.html">Leaderboard</a></li> <li><a href="billboardmk.html">Billboard</a></li> <li><a href="midpagemk.html">MPU</a></li> <li><a href="vertical-banners.html">Vertical Banners</a></li> <li><a href="inarticlebanners.html">In article banners</a></li> <li><a href="mobleaderboard.html">Mobile leaderboard</a></li> </ul> </li> <li> <a href="#">Rich media</a> <ul class="submenu"> <li><a href="overlaymk.html">Overlay</a></li> <li><a href="pushdownmk.html">Pushdown</a></li> <li><a href="expandable.html">Expandable</a></li> <li><a href="inbannervideo.html">In banner video</a></li> <li><a href="inimage.html">In-image</a></li> <li><a href="slidermk.html">UV slider</a></li> <li><a href="streamboxmk.html">Streambox</a></li>  <li><a href="scrollermk.html">Scroller</a></li> <li><a href="stickermk.html">Sticker</a></li> </ul> </li> <li> <a href="#">Native Ads</a> <ul class="submenu"> <li><a href="infeedmk.html">In Feed Ads</a></li> </ul> </li> <li> <a href="#">Video</a> <ul class="submenu"> <li><a href="inreadmk.html">In-read video</a></li>  </ul> </li> <li><a href="#">Sponsorship</a> <ul class="submenu"> <li><a href="sponsorlogo.html">Static Sponsor logo</a></li> <li><a href="homepagetakeover.html">Homepage Takeover</a></li> <li><a href="channeltakeover.html">Channel Takeover</a></li> <li><a href="wallpaper-scroller.html">STATIC WALLPAPER SCROLLER</a></li> <li><a href="ear-panels-home.html">HOMEPAGE EAR PANELS</a></li>  </ul> </li> <li> <a href="#">Direct Marketing</a> <ul class="submenu"> <li><a href="emaildmarketing.html">Email Direct Marketing</a></li>  </ul> </li> <li><a href="#">Programmatic</a> <ul class="submenu"> <li><a href="programmatic.html">Programmatic Guaranteed</a></li> <li><a href="preferreddeals.html">Preferred Deals</a></li> <li><a href="privateauction.html">Private Auction</a></li> </ul> </li> <li> <a href="#">Content Marketing</a> <ul class="submenu"> <li><a href="reachmk.html">Reach By GN</a></li> <li><a href="listingsmk.html">Listing</a></li> <li><a href="reviewsmk.html">Reviews</a></li> </ul> </li> <li> <a href="#">Audience and Data</a> <ul class="submenu"> <li><a href="audiencetarget.html">Audience Targeting</a></li> <li><a href="datasyndication.html">DATA SYNDICATION</a></li> </ul> </li> <li><a href="#">Social</a> <ul class="submenu"> <li><a href="fbsppostmk.html">Facebook Sponsored Picture Post</a></li> <li><a href="fbspvideopostmk.html">Facebook Sponsored Video Post</a></li> <li><a href="fblivevideosmk.html">Facebook Live Videos</a></li> <li><a href="fbcompetitionsmk.html">Facebook Competitions</a></li>  <li><a href="instapicpostmk.html">Instagram Picture Post</a></li> <li><a href="instvideopost.html">Instagram Video Post</a></li> <li><a href="inststories.html">Instagram Stories</a></li> <li><a href="instcompetition.html">Instagram Competition</a></li> </ul> </li> </ul> </div> </div> </div> </li> <li class="navbar-item"> <a class="nav-link" target="_blank" href="images/mediakit/products-v2/pdf/GulfNews_DigitalAdvertising_Rates.pdf">Rates</a> </li> <li class="navbar-item"> <a class="nav-link" href="contactusmk.html">Contact</a> </li> <li class="navbar-item nav-item-cp"> <a class="nav-link nav-link-cp" href="cplanermk.html">Campaign Planner</a> </li> </ul> </div> </div> </nav> </header> <div class="container-fluid p-0"> <div class="pages scroll-spy d-none d-lg-block d-xl-block" data-scroll-spy-offset=58> <ul> <li data-toggle="tooltip" data-placement="left" title="Home"><a class="nav-link active" href="#home"></a></li> <li data-toggle="tooltip" data-placement="left" title="Statistics"><a class="nav-link" href="#statistics"></a></li> <li data-toggle="tooltip" data-placement="left" title="Platform"><a class="nav-link" href="#platform"></a></li> <li data-toggle="tooltip" data-placement="left" title="Audience"><a class="nav-link" href="#audience"></a></li> <li data-toggle="tooltip" data-placement="left" title="Engagement"><a class="nav-link" href="#engagement"></a></li> <li data-toggle="tooltip" data-placement="left" title="Outcome"><a class="nav-link" href="#outcome"></a></li> </ul> </div>  <section class="container-fluid vlign-wrap d-flex py-5 flex-column" id="home"> <div class="container my-auto py-sm-5 px-0"> <div class="row py-sm-5"> <div class="col-sm-6 pt-sm-5 pb-5"> <h2 class="main-text text-title text-uppercase m-auto">Middle East’s largest English language newsbrand publisher.</h2> <div class="main-text text-brief pt-4"> We attract a wide range of dynamic, cosmopolitian and influential audiences. So when you pair your brand with our REACH and CONTENT, the results are powerful and effective.</div> </div> <div class="col-sm-6 text-right"> <img class="img-fluid" src="images/mediakit/mainimg.png"> </div> </div> </div> </section>  <section class="container-fluid vlign-wrap d-flex flex-column blue-data py-5" id="statistics"> <div class="container my-auto py-sm-5 px-0"> <div class="row pb-sm-5"> <div class="col-12"> <h2 class="main-text text-title text-center text-uppercase m-auto">BIG NUMBERS</h2> <div class="page-sub-head text-uppercase text-center"> Because it matters to you </div> <div class="blue-data reverse-text text-center pt-4"> We are the UAE’s newspaper of record and the No.1 English speaking newspaper in the UAE and No. 3 in the GCC. Our mission is to provide trusted, fact-checked, brand-safe editorial with the latest breaking news, information, insight, lifestyle and entertainment because that matters the most to our audiences.</div> </div> </div> <div class="row"> <div class="col-10 mx-auto"> <div class="d-flex flex-column flex-lg-row justify-content-around align-items-center"> <div class="data-content text-center mt-5"> <div class="data-describe mt-4"></div> <div class="datatitle">9.5M</div> <div class="data-text">Monthly combined<br> unique users</div> <div class="pt-1"><img class="img-fluid" src=></div> </div> <div class="data-content text-center mt-5"> <div class="data-describe mt-4">OVER</div> <div class="datatitle">189.3M</div> <div class="data-text">Monthly page views</div> <div class="pt-1"><img class="img-fluid" src=></div> </div> <div class="data-content text-center mt-5"> <div class="data-describe mt-4"></div> <div class="datatitle">9M</div> <div class="data-text">Monthly unique<br> behavioural profiles</div> <div class="pt-1"><img class="img-fluid" src=></div> </div> <div class="data-content text-center mt-5"> <div class="data-describe mt-4">OVER</div> <div class="datatitle">3.2M</div> <div class="data-text">Fans on</div> <div class="pt-1"><img class="img-fluid" src=images/mediakit/FB.svg></div> </div> </div> </div> </div> <div class="row"> <div class="col-10 mx-auto"> <div class="d-flex flex-column flex-lg-row justify-content-around align-items-center"> <div class="data-content text-center mt-5"> <div class="data-describe mt-4">OVER</div> <div class="datatitle">276K</div> <div class="data-text">Subscribers on</div> <div class="pt-1"><img class="img-fluid" src=images/mediakit/youtubeplayer.png></div> </div> <div class="data-content text-center mt-5"> <div class="data-describe mt-4">OVER</div> <div class="datatitle">271K</div> <div class="data-text">Followers on</div> <div class="pt-1"><img class="img-fluid" src=images/mediakit/instagram.png></div> </div> <div class="data-content text-center mt-5"> <div class="data-describe mt-4">OVER</div> <div class="datatitle">1M</div> <div class="data-text">Followers on</div> <div class="pt-1"><img class="img-fluid" src=images/mediakit/twitter.png></div> </div> <div class="data-content text-center mt-5"> <div class="data-describe mt-4">OVER</div> <div class="datatitle">75K</div> <div class="data-text">Followers on</div> <div class="pt-1"><img class="img-fluid" src=images/mediakit/linkedin.png></div> </div> </div> </div> </div> </div> </section>  <section class="container-fluid vlign-wrap d-flex flex-column multiplatform py-5" id="platform"> <div class="container my-auto py-sm-5 px-0"> <div class="row py-sm-5"> <div class="col-md-9 mx-auto pt-5"> <h2 class="main-text text-title text-center text-uppercase m-auto">MULTI-PLATFORM</h2> <div class="page-sub-head text-uppercase text-center"> Because it matters that<br> audiences see us everywhere </div> <div class="main-text text-brief pt-4 text-center"> Across desktop and mobile with our new responsive site, we’re more accessible than ever before, reaching audiences where they are – on the move, at home and at work. Whatever the device, we deliver podcasts, video, news and entertainment. And we’ll be constantly expanding the Gulf News digital universe in 2019.</div> </div> <div class="col-md-9 mx-auto pt-5"> <div class="row"> <div class="col-sm-6 py-4"> <div class="media-data"> <img src="images/mediakit/iphone.png"> <div class="dscpn"> <div class="subtitle">MOBILE APP</div> <div class="subtext pt-3">Available on Apple Store and Play Store</div> <img class="pt-2" src="images/mediakit/google-play.png"> <img class="pt-2" src="images/mediakit/app-store.png"> </div> </div> </div> <div class="col-sm-6 py-4"> <div class="media-data"> <img src="images/mediakit/screens.png"> <div class="dscpn"> <div class="subtitle">Desktop, Tablet and mobile</div> </div> </div> </div> </div> <div class="row"> <div class="col-sm-6 py-4"> <div class="media-data"> <img src="images/mediakit/alexa.png"> <div class="dscpn"> <div class="subtitle">ALEXA</div> <img class="pt-2" src="images/mediakit/alexaapps.png"> <div class="subtext">You now access our podcasts through Alexa, as well as SoundCloud and iTunes</div> </div> </div> </div> <div class="col-sm-6 py-4"> <div class="subtitle">NOTIFICATIONS</div> <img src="images/mediakit/notifications.gif" class="w-100"> </div> </div> </div> </div> </div> </section>  <section class="container-fluid vlign-wrap d-flex flex-column ouraudience py-5" id="audience"> <div class="container my-auto px-0"> <div class="row py-sm-5"> <div class="col-12"> <h2 class="main-text text-title text-center text-uppercase m-auto">OUR AUDIENCES</h2> <div class="page-sub-head text-uppercase text-center"> What matters to them? </div> <div class="row justify-content-between"> <div class="col-sm-5 py-sm-5"> <div class="py-5"> <img class="w-100 img-fluid" src=images/mediakit/ouraudience/generationx.png> <div class="subtitle pt-3">Affluent Generation X</div> <div class="subtext pt-2 pb-5">35-50, our audience over-indexing on high net worth individuals. Whether Luxury, Education, Travel, Your Money, Business, or Opinion (around 3-4 minutes on average per visit), you’ll find this discerning crowd there.</div> </div> <div class="py-5"> <img class="w-100 img-fluid" src=images/mediakit/ouraudience/businesssavy.png> <div class="subtitle pt-3">Business-savvy Professionals</div> <div class="subtext pt-2 pb-5">Not only do we over-index on high-earning Professionals and Senior Managers but our Business section is one of the busiest in the UAE, with 2.85 million monthly pageviews on average (most of those mobile) and an average of over 6.5 minutes on site combined per day. Our Property section and Sectors on Aviation to Tech, get high traffic. Our market analysis and focus on local business stories get depth of engagement and time on page.</div> </div> <div class="py-5"> <img class="w-100 img-fluid" src=images/mediakit/ouraudience/loyal.png> <div class="subtitle pt-3">Loyal and Elusive</div> <div class="subtext pt-2 pb-5">Around 70% of visitors to our site are loyal returners (especially on mobile), are largely direct traffic, coming to us over 8-16 times a week, using gulfnews.com in their browser. So, not just finding us on search engines or on social media, but coming straight to us. Making them a consistent audience you can build a relationship with on a brand-safe platform.</div> </div> </div> <div class="col-sm-5 py-sm-5 mt-sm-5"> <div class="py-5"> <img class="w-100 img-fluid" src=images/mediakit/ouraudience/ambitious.png> <div class="subtitle pt-3">Ambitious Millennials</div> <div class="subtext pt-2 pb-5">25-34 year olds are our largest audience. They like our site for Travel, Business and our Going Out pages get over 3-4 minutes time on mobile on average where they look for Bars, Clubs, Restaurants and weekend deals away. You can also find them checking out new Tech and the latest releases or gadgets.</div> </div> <div class="py-5"> <img class="w-100 img-fluid" src=images/mediakit/ouraudience/socialymobile.jpg> <div class="subtitle pt-3">Socially-mobile families</div> <div class="subtext pt-2 pb-5">Young families with 1-3 children come to us to find out what to do in the UAE, how tos, lifestyle advice and more. Our Going Out (formerly Guides) section gets 2.4Million pageviews per month on average. Travel, Families, Business, Your Money, Health and Education are hot topics.</div> </div> <div class="py-5"> <img class="w-100 img-fluid" src=images/mediakit/ouraudience/educated.png> <div class="subtitle pt-3">Educated, Fashion-conscious Travellers</div> <div class="subtext pt-2 pb-5">Over-indexing on College or University educated audience for MENA, our Travel sections get a high time on page at over 4 minutes on average on mobile and Fashion over 2-3minutes on site per visit on average.</div> </div> </div> </div> </div> </div> <div class="row breakdown"> <div class="col-12 text-center pb-5 px-0"> <a class="btn btn-primarytext-center" href="audiencemk.html">Get a breakdown of our audience</a> <div class="subtext text-center py-2">segment-by-segment and behaviours</div> </div> </div> </div> </section>  <section class="container-fluid vlign-wrap d-flex flex-column engagement py-5" id="engagement"> <div class="container my-auto py-sm-5 px-0"> <div class="row py-5"> <div class="col-12"> <h2 class="main-text text-title text-center text-uppercase m-auto">Engagement and ROI</h2> <div class="page-sub-head text-uppercase text-center"> Because they matter the most to you </div> </div> <div class="col-12 pt-5"> <div class="d-flex flex-column flex-sm-row justify-content-around flex-sm-row"> <div class="p-3 text-center"> <div class="data-item mx-auto"> <img src=images/mediakit/roione.svg> <div class="subtitle pt-2">Data-led targeting</div> </div> </div> <div class="p-3 text-center"> <div class="data-item mx-auto"> <img src=images/mediakit/roitwo.svg> <div class="subtitle pt-2">Programmatic</div> </div> </div> <div class="p-3 text-center"> <div class="data-item mx-auto"> <img src=images/mediakit/roithree.svg> <div class="subtitle pt-2">Strategic <br />Consultancy</div> </div> </div> <div class="p-3 text-center"> <div class="data-item mx-auto"> <img src=images/mediakit/roifour.svg> <div class="subtitle pt-2">Attention-grabbing <br /> ad inventory</div> </div> </div> </div> </div> <div class="col-12 pt-5 info-text text-center m-auto"> Advertising works. Especially when it’s relevant, engaging and delivered within a brand-safe environment that people trust. You only have to look at research across the web including the Financial Times* and the Guardian** to see what we mean. </div> <div class="col-12 pt-5 text-brief text-center m-auto"> <span class="text-white"> It’s not just about our new, fast, sleek website.</span><br><br> It’s also our cutting-edge approach that marries data analysis, audiences, editorial creativity and highly targeted yield management to get results for brands and advertisers. All in a brand-safe platform reaching sought after audience segments. We want to help you reach your ROI. Getting your valuable dirhams reflected back in awareness, engagement, leads…or all three…is why we’ve created a better online experience for our readers but also a creative, engaging, lead generating portfolio of rich media advertising and content marketing. Some of our engaging mobile campaigns have gained 50% completed view conversions on 30second video ads. </div> </div></div> </section> <section class="container-fluid vlign-wrap d-flex flex-column teamdeliver py-5" id="outcome"> <div class="container my-auto py-sm-5 px-0"> <div class="row py-sm-5"> <div class="team-title text-center text-uppercase col-12">All that and<br> the team that can deliver too….</div> <div class="main-text text-brief text-center col-12 pt-3"> From viewability, completed video views to lead generation, we have multiple case studies proving our successful engagement of audiences. We also have the in-house expertise in yield management, editorial, social, video, audio, digital/social or print media strategy and developers to provide the latest tech and advertising ideas. Whether reaching audiences through custom or lookalike campaigns on social or SEO, email direct marketing, remarketing and paid search our expertise goes beyond journalism to digital consultancy. From the right time of day, to contextual advertising delivered to highly relevant audiences, right down to device-specific inventory, our aim is to help you get the right message to the right audience when it’s most relevant to them and get you that sales lead. </div> </div> </div> </section> </div> <footer class="footer "> <div class="container p-0"> <div class="row"> <div class="col-12"> <div class="py-2 text-left copy-right">© Al Nisr Publishing LLC <span id="curr-year">2017</span>. All rights reserved</div> <ul class="py-2 footer-nav"> <li><a href="print-advertising.html">Advertise on print</a></li> <li><a href="direct-marketing.html">Direct Marketing</a></li> <li><a href="contactusmk.html">Contact Us</a></li> <li><a href="disclaimermk.html">Data Sources and Disclaimer</a></li> </ul> </div> </div> </div> </footer> <script src="js/vendors.bundle.js "></script> <script src="js/main.bundle.js "></script> </body> </html>

CINXE.COM

Gulf News Mediakit