Building news experiences – How News Works

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value="/hownewsworks/mission/" selected> English </option> <option value="/hownewsworks/es_419/mission/"> Español (America latina) </option> <option value="/hownewsworks/es/mission/"> Español (España) </option> <option value="/hownewsworks/fr/mission/"> Français </option> <option value="/hownewsworks/it/mission/"> Italiano </option> <option value="/hownewsworks/pl/mission/"> Polski </option> <option value="/hownewsworks/pt_br/mission/"> Português (Brasil) </option> <option value="/hownewsworks/pt_pt/mission/"> Português (Portugal) </option> <option value="/hownewsworks/ja/mission/"> 日本語 </option> </select> </div> <nav class="nav"> <ul class="nav__items"> <li class="nav__items__item "> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/mission/">Our Mission</a> <ul class="nav__items__secondary-nav nav--secondary"> </ul> </li> <li class="nav__items__item nav__items__item--active"> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/approach/">Our Approach</a> <ul class="nav__items__secondary-nav nav--secondary"> <li class="nav__items__item "> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/approach/">Overview</a> </li> <li class="nav__items__item "> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/approach/organizing-news-from-around-the-web/">Organizing News</a> </li> <li class="nav__items__item "> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/approach/surfacing-useful-and-relevant-content/">Ranking Content</a> </li> <li class="nav__items__item "> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/approach/presenting-news-in-helpful-ways/">Presenting News</a> </li> <li class="nav__items__item nav__items__item--active"> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/approach/building-news-experiences/">Building Experiences</a> </li> </ul> </li> <li class="nav__items__item last"> <select class="header__language" onchange="var href=this[this.selectedIndex].value;if(href!=''){window.location.href=href};" style="background-image: url(https://web.archive.org/web/20220121020026im_/https://newsinitiative.withgoogle.com/hownewsworks/static/images/arrow.svg)"> <option value="/hownewsworks/de/approach/building-news-experiences"> Deutsch </option> <option value="/hownewsworks/approach/building-news-experiences" selected> English </option> <option value="/hownewsworks/es_419/approach/building-news-experiences"> Español (America latina) </option> <option value="/hownewsworks/es/approach/building-news-experiences"> Español (España) </option> <option value="/hownewsworks/fr/approach/building-news-experiences"> Français </option> <option value="/hownewsworks/it/approach/building-news-experiences"> Italiano </option> <option value="/hownewsworks/pl/approach/building-news-experiences"> Polski </option> <option value="/hownewsworks/pt_br/approach/building-news-experiences"> Português (Brasil) </option> <option value="/hownewsworks/pt_pt/approach/building-news-experiences"> Português (Portugal) </option> <option value="/hownewsworks/ja/approach/building-news-experiences"> 日本語 </option> </select> </li> </ul> </nav> <nav class="nav nav--secondary"></nav> </div> <div id="header-drawer"> <div id="header-drawer-background"></div> <div id="header-drawer-content"> <h2 class="header-logo"> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/mission/"> <svg id="h-color-google-logo" viewbox="0 0 74 24"> <path fill="#4285F4" d="M9.24 8.19v2.46h5.88c-.18 1.38-.64 2.39-1.34 3.1-.86.86-2.2 1.8-4.54 1.8-3.62 0-6.45-2.92-6.45-6.54s2.83-6.54 6.45-6.54c1.95 0 3.38.77 4.43 1.76L15.4 2.5C13.94 1.08 11.98 0 9.24 0 4.28 0 .11 4.04.11 9s4.17 9 9.13 9c2.68 0 4.7-.88 6.28-2.52 1.62-1.62 2.13-3.91 2.13-5.75 0-.57-.04-1.1-.13-1.54H9.24z"></path> <path fill="#EA4335" d="M25 6.19c-3.21 0-5.83 2.44-5.83 5.81 0 3.34 2.62 5.81 5.83 5.81s5.83-2.46 5.83-5.81c0-3.37-2.62-5.81-5.83-5.81zm0 9.33c-1.76 0-3.28-1.45-3.28-3.52 0-2.09 1.52-3.52 3.28-3.52s3.28 1.43 3.28 3.52c0 2.07-1.52 3.52-3.28 3.52z"></path> <path fill="#4285F4" d="M53.58 7.49h-.09c-.57-.68-1.67-1.3-3.06-1.3C47.53 6.19 45 8.72 45 12c0 3.26 2.53 5.81 5.43 5.81 1.39 0 2.49-.62 3.06-1.32h.09v.81c0 2.22-1.19 3.41-3.1 3.41-1.56 0-2.53-1.12-2.93-2.07l-2.22.92c.64 1.54 2.33 3.43 5.15 3.43 2.99 0 5.52-1.76 5.52-6.05V6.49h-2.42v1zm-2.93 8.03c-1.76 0-3.1-1.5-3.1-3.52 0-2.05 1.34-3.52 3.1-3.52 1.74 0 3.1 1.5 3.1 3.54.01 2.03-1.36 3.5-3.1 3.5z"></path> <path fill="#FBBC05" d="M38 6.19c-3.21 0-5.83 2.44-5.83 5.81 0 3.34 2.62 5.81 5.83 5.81s5.83-2.46 5.83-5.81c0-3.37-2.62-5.81-5.83-5.81zm0 9.33c-1.76 0-3.28-1.45-3.28-3.52 0-2.09 1.52-3.52 3.28-3.52s3.28 1.43 3.28 3.52c0 2.07-1.52 3.52-3.28 3.52z"></path> <path fill="#34A853" d="M58 .24h2.51v17.57H58z"></path> <path fill="#EA4335" d="M68.26 15.52c-1.3 0-2.22-.59-2.82-1.76l7.77-3.21-.26-.66c-.48-1.3-1.96-3.7-4.97-3.7-2.99 0-5.48 2.35-5.48 5.81 0 3.26 2.46 5.81 5.76 5.81 2.66 0 4.2-1.63 4.84-2.57l-1.98-1.32c-.66.96-1.56 1.6-2.86 1.6zm-.18-7.15c1.03 0 1.91.53 2.2 1.28l-5.25 2.17c0-2.44 1.73-3.45 3.05-3.45z"></path> <path fill="none" d="M0 0h74v24H0z"></path> </svg> </a> </h2> <ul id="header-drawer-content-nav"> <li class="nav__items__item"> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/mission/">Our Mission</a> <ul> <li class="nav__items__item "> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/mission/">Overview</a> </li> <li class="nav__items__item "> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/mission/help-you-make-sense-of-the-news/">Make sense of the news</a> </li> <li class="nav__items__item "> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/mission/help-sustain-a-healthy-news-ecosystem/">Sustain a healthy news ecosystem</a> </li> </ul> </li> <li class="nav__items__item"> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/approach/">Our Approach</a> <ul> <li class="nav__items__item "> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/approach/">Overview</a> </li> <li class="nav__items__item "> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/approach/organizing-news-from-around-the-web/">Organizing News</a> </li> <li class="nav__items__item "> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/approach/surfacing-useful-and-relevant-content/">Ranking Content</a> </li> <li class="nav__items__item "> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/approach/presenting-news-in-helpful-ways/">Presenting News</a> </li> <li class="nav__items__item nav__items__item--active"> <a href="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/approach/building-news-experiences/">Building Experiences</a> </li> </ul> </li> </ul> </div> </div> <div class="wrapper"> <section class="module module--big"> <div class="module__wrap slice-wrap" style=""> <h1 class="module__title center ">Building news experiences</h1> <div class="module__description">Whenever we build and refine our news experiences, we strive to remain focused on the people who use our products. We work hard to understand your needs, to build experiences that address those needs as best we can, and to listen when you have feedback. We aim to make our experiences relevant, useful, and enjoyable.</div> </div> </section> <section class="module bg"> <div class="module__wrap slice-wrap" style=""> <h2 class="module__title ">Listening to feedback</h2> <div class="module__description"><p>In a rapidly-changing news landscape, it’s critical that we understand people’s news-related preferences and needs so that we can build and maintain useful experiences. Before designing a new product or making changes to an existing one, we conduct testing, which can take many forms, including interviews, observations, and surveys.</p><p>In addition to testing, we also accept feedback on our product experiences. This feedback might take the form of new feature requests or letting us know when something isn’t working quite right. We compile and review all of this feedback and use it to help guide what changes we make to our products. </p></div> <div class="module__image-wrap"> <img class="module__image lazyload" data-src="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/static/images/approach-build-1.png" src="/web/20220121020026im_/https://newsinitiative.withgoogle.com/hownewsworks/approach/building-news-experiences/" alt="Illustration of a user with multiple charts"/> </div> </div> </section> <section class="module "> <div class="module__wrap slice-wrap" style=""> <h2 class="module__title ">Evaluations, experiments, and expert reviews</h2> <div class="module__description"><p>To help ensure all new features meet our goals to provide high quality and relevant information, we have a <a href="https://web.archive.org/web/20220121020026/https://www.google.com/search/howsearchworks/mission/users/" target="_blank">rigorous process</a> that involves both live tests and thousands of trained external Search quality raters around the world. Our raters follow strict <a href="https://web.archive.org/web/20220121020026/https://static.googleusercontent.com/media/www.google.com/en//insidesearch/howsearchworks/assets/searchqualityevaluatorguidelines.pdf" target="_blank">guidelines</a> that define our goals for Search and are publicly available for anyone to see.</p><p>Data from these evaluations and experiments go through a thorough review by experienced engineers and data scientists who assess whether the changes deliver the desired benefit to the people who use our products. Features are also reviewed to ensure that they adhere to our policies, including making sure that we are respecting the privacy of our users. </p></div> <div class="module__image-wrap"> <img class="module__image lazyload" data-src="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/static/images/approach-build-2.png" src="/web/20220121020026im_/https://newsinitiative.withgoogle.com/hownewsworks/approach/building-news-experiences/" alt="Illustration of a data process translating to page"/> </div> </div> </section> <a id="topical"></a><section class="module bg"> <div class="module__wrap slice-wrap" style=""> <h2 class="module__title ">Creating topical experiences</h2> <div class="module__description"><p>The content you see in our news products is selected and ranked by algorithms. There are infrequent exceptions, which we communicate to users, when we create designated topical experiences. For instance, members of the Google News team may create experiences for temporary topics or major events such as an awards show, a major sports event like the World Cup or an election. The team may determine the structure within the topics and, in specific cases like the Oscars, highlight specific content, such as multimedia, to enhance the experience. The news results you see within these experiences are selected and ranked by algorithms. </p><p>Other designated experiences include the Newsstand tab in the Google News app, which highlights an array of news sources and topics selected by Google News staff in efforts to help users discover news sources they might be interested in. In Discover, we may also showcase stories that are experimenting with new visual formats.</p></div> </div> </section> <section class="tabs "> <div class="tabs__wrap"> <h2 class="tabs__title">Learn more about Google</h2> <div class="tabs__container tabs__container--desktop"> <nav class="tabs__nav"> <a class="tabs__nav__item" href="javascript:void(0);">How Search Works</a> <a class="tabs__nav__item" href="javascript:void(0);">How We Make Money with Advertising</a> </nav> <div class="tabs__sections"> <div class="tabs__tab tabs__tab--flex tabs__tab--How Search Works"> <div class="tabs__tab__left"> <h3 class="tabs__tab__title">How Search Works</h3> <div class="tabs__tab__description">Every time you search, there are thousands, sometimes millions, of webpages with helpful information. How Google figures out which results to show starts long before you even type, and is guided by a commitment to you to provide the best information. Learn more about how Search works</div> <div class="module__button-wrap"> <a href="https://web.archive.org/web/20220121020026/https://www.google.com/search/howsearchworks/" target="_blank" class="module__button font-google">Learn more <svg> <path d="M9,1.5C4.8,1.5,1.5,4.8,1.5,9s3.3,7.5,7.5,7.5s7.5-3.3,7.5-7.5S13.2,1.5,9,1.5z M9,14.5l-1-1 l3.8-3.8H3.5V8.3h8.4L8.1,4.5L9,3.5L14.5,9L9,14.5z"></path> </svg> </a> </div> </div> <div class="tabs__tab__right"> <img class="lazyload" data-src="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/static/images/how-search-works.png" src="/web/20220121020026im_/https://newsinitiative.withgoogle.com/hownewsworks/approach/building-news-experiences/" alt="How search works Example searches"/> </div> </div> <div class="tabs__tab tabs__tab--flex tabs__tab--How We Make Money with Advertising"> <div class="tabs__tab__left"> <h3 class="tabs__tab__title">How We Make Money with Advertising</h3> <div class="tabs__tab__description">We want to be transparent about how we make money with advertising, both on our services and on sites and apps that partner with us. We get paid by advertisers for placing ads. For some types of ads, advertisers pay us only for the placement of those ads and for other types, they pay us for how those ads actually perform. That could include each time someone views or taps an ad or takes an action like downloading an app or filling out a request form.</div> <div class="module__button-wrap"> <a href="https://web.archive.org/web/20220121020026/https://howwemakemoney.withgoogle.com/" target="_blank" class="module__button font-google">Learn more <svg> <path d="M9,1.5C4.8,1.5,1.5,4.8,1.5,9s3.3,7.5,7.5,7.5s7.5-3.3,7.5-7.5S13.2,1.5,9,1.5z M9,14.5l-1-1 l3.8-3.8H3.5V8.3h8.4L8.1,4.5L9,3.5L14.5,9L9,14.5z"></path> </svg> </a> </div> </div> <div class="tabs__tab__right"> <img class="lazyload" data-src="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/static/images/how-google-makes-money.png" src="/web/20220121020026im_/https://newsinitiative.withgoogle.com/hownewsworks/approach/building-news-experiences/" alt="How Google makes money example advertisement"/> </div> </div> </div> </div> <div class="tabs__container tabs__container--mobile"> <div class="tabs__sections"> <div class="tabs__section tabs__section--How Search Works"> <a class="tabs__section__header" href="javascript:void(0);"> How Search Works <svg id="mi-chevron" width="100%" height="100%" viewbox="0 0 12 8"> <path fill-rule="evenodd" d="M12 6.6L10.6 8 6 3.4 1.4 8 0 6.6l6-6"></path> </svg> </a> <div class="tabs__section__content"> <div class="tabs__section__description">Every time you search, there are thousands, sometimes millions, of webpages with helpful information. How Google figures out which results to show starts long before you even type, and is guided by a commitment to you to provide the best information. Learn more about how Search works</div> <div class="module__button-wrap"> <a href="https://web.archive.org/web/20220121020026/https://www.google.com/search/howsearchworks/" target="_blank" class="module__button font-google">Learn more <svg> <path d="M9,1.5C4.8,1.5,1.5,4.8,1.5,9s3.3,7.5,7.5,7.5s7.5-3.3,7.5-7.5S13.2,1.5,9,1.5z M9,14.5l-1-1 l3.8-3.8H3.5V8.3h8.4L8.1,4.5L9,3.5L14.5,9L9,14.5z"></path> </svg> </a> </div> <img class="tabs__tab__image lazyload" data-src="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/static/images/how-search-works.png" src="/web/20220121020026im_/https://newsinitiative.withgoogle.com/hownewsworks/approach/building-news-experiences/" alt="How search works Example searches"/> </div> </div> <div class="tabs__section tabs__section--How We Make Money with Advertising"> <a class="tabs__section__header" href="javascript:void(0);"> How We Make Money with Advertising <svg id="mi-chevron" width="100%" height="100%" viewbox="0 0 12 8"> <path fill-rule="evenodd" d="M12 6.6L10.6 8 6 3.4 1.4 8 0 6.6l6-6"></path> </svg> </a> <div class="tabs__section__content"> <div class="tabs__section__description">We want to be transparent about how we make money with advertising, both on our services and on sites and apps that partner with us. We get paid by advertisers for placing ads. For some types of ads, advertisers pay us only for the placement of those ads and for other types, they pay us for how those ads actually perform. That could include each time someone views or taps an ad or takes an action like downloading an app or filling out a request form.</div> <div class="module__button-wrap"> <a href="https://web.archive.org/web/20220121020026/https://howwemakemoney.withgoogle.com/" target="_blank" class="module__button font-google">Learn more <svg> <path d="M9,1.5C4.8,1.5,1.5,4.8,1.5,9s3.3,7.5,7.5,7.5s7.5-3.3,7.5-7.5S13.2,1.5,9,1.5z M9,14.5l-1-1 l3.8-3.8H3.5V8.3h8.4L8.1,4.5L9,3.5L14.5,9L9,14.5z"></path> </svg> </a> </div> <img class="tabs__tab__image lazyload" data-src="https://web.archive.org/web/20220121020026/https://newsinitiative.withgoogle.com/hownewsworks/static/images/how-google-makes-money.png" src="/web/20220121020026im_/https://newsinitiative.withgoogle.com/hownewsworks/approach/building-news-experiences/" alt="How Google makes money example advertisement"/> </div> </div> </div> </div> </div> </section> <nav class="page-nav"> <div class="page-nav__wrap"> <a class="page-nav__item 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