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Hotjar For Shopify: Key Benefits & Use Cases

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class="sc-1h6crh2-0 ctAYiw next-image sc-mj3483-4 ihDpNh"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="Hotjar Logo" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/1N0AiO0crqpH7PoJlPMXKW/42531d99fd609c3478e741ec7d9c9b20/Property_1_Hotjar.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/1N0AiO0crqpH7PoJlPMXKW/42531d99fd609c3478e741ec7d9c9b20/Property_1_Hotjar.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/1N0AiO0crqpH7PoJlPMXKW/42531d99fd609c3478e741ec7d9c9b20/Property_1_Hotjar.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/1N0AiO0crqpH7PoJlPMXKW/42531d99fd609c3478e741ec7d9c9b20/Property_1_Hotjar.svg 750w, 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style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:99.29078014184397%"></span><img alt="Shopify" sizes="100vw" srcSet="https://images.ctfassets.net/lh3zuq09vnm2/8yQ7IpqoEPQZM6k4Lqnyz/f804488b148c3947d3eafa3cfc579a99/Property_1_Shopify.svg 375w, https://images.ctfassets.net/lh3zuq09vnm2/8yQ7IpqoEPQZM6k4Lqnyz/f804488b148c3947d3eafa3cfc579a99/Property_1_Shopify.svg 384w, https://images.ctfassets.net/lh3zuq09vnm2/8yQ7IpqoEPQZM6k4Lqnyz/f804488b148c3947d3eafa3cfc579a99/Property_1_Shopify.svg 640w, https://images.ctfassets.net/lh3zuq09vnm2/8yQ7IpqoEPQZM6k4Lqnyz/f804488b148c3947d3eafa3cfc579a99/Property_1_Shopify.svg 750w, https://images.ctfassets.net/lh3zuq09vnm2/8yQ7IpqoEPQZM6k4Lqnyz/f804488b148c3947d3eafa3cfc579a99/Property_1_Shopify.svg 824w, https://images.ctfassets.net/lh3zuq09vnm2/8yQ7IpqoEPQZM6k4Lqnyz/f804488b148c3947d3eafa3cfc579a99/Property_1_Shopify.svg 946w" src="https://images.ctfassets.net/lh3zuq09vnm2/8yQ7IpqoEPQZM6k4Lqnyz/f804488b148c3947d3eafa3cfc579a99/Property_1_Shopify.svg" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/></span></div></div><div class="sc-mj3483-5 crZoHb"><h1 class="sc-mj3483-6 jzTcfj">Hotjar with Shopify</h1><div class="sc-bppd0a-0 iVDwa sc-mj3483-7 bVPHnF"><p>Using Hotjar with your Shopify store can help unlock priceless qualitative insights to help you to make lasting improvements.</p></div></div></div></div><div id="tabs-container" class="sc-13838wi-0 bfTfPk"><div class="sc-113110s-0 sc-sm54yw-0 dUmjnt ffHLDN"><div class="sc-341qbk-0 sc-sm54yw-1 iEiGUx jZVRxM"><ul class="sc-sm54yw-2 jsPhHM"><li class="sc-sm54yw-3 hcnUik"><button class="sc-sm54yw-4 cJJcTM"><span>Key benefits</span></button></li><li class="sc-sm54yw-3 hcnUik"><button class="sc-sm54yw-4 jScoeQ"><span>Use cases</span></button></li><li class="sc-sm54yw-3 hcnUik"><button class="sc-sm54yw-4 jScoeQ"><span>Configuration</span></button></li><li class="sc-sm54yw-3 hcnUik"><button class="sc-sm54yw-4 jScoeQ"><span>FAQs</span></button></li></ul></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 iEiGUx"><div class="sc-bppd0a-0 iVDwa sc-qvfq4k-0 ePjNtA"><h2 id="how-to-use-hotjar-with-shopify-to-boost-conversions-and-improve-ux">How to use Hotjar with Shopify to boost conversions and improve UX</h2><p>Creating a Shopify store is easy. With a few clicks of a button, you can join the ranks of <a href="https://news.shopify.com/shopify-announces-first-quarter-2020-financial-results#:~:text=About%20Shopify&amp;text=Headquartered%20in%20Ottawa%2C%20Canada%2C%20Shopify,PepsiCo%2C%20Staples%20and%20many%20more." rel="noopener noreferrer nofollow" target="_blank"><u>millions of other businesses</u></a> already using the ecommerce platform. The hard part comes with converting your store’s traffic into sales and repeat customers. </p><p>Tools like Google Analytics can give you insights about your store&#x27;s traffic—like <a href="https://www.hotjar.com/google-analytics/glossary/bounces/"><u>bounce rate</u></a>, <a href="https://www.hotjar.com/google-analytics/glossary/exits/"><u>exit rates</u></a>, session duration, and <a href="https://www.hotjar.com/google-analytics/glossary/goal-conversion-rate/"><u>goal conversion rates</u></a>—but they do little to tell you about your users’ behavior. </p><p>That’s where Hotjar comes in.</p><p>Hotjar complements tools like Google Analytics to give you product experience insights that help you and your team build a product your users <i>love</i>.</p></div></div></div><div id="benefits-of-using-hotjar-with-shopify" class="sc-341qbk-0 sc-1o2265p-0 iEiGUx ZoWRb"><h2 class="sc-167aua0-2 sc-1o2265p-1 kiAwCm NpzOw">Benefits of using Hotjar with Shopify</h2><div class="sc-1o2265p-2 ctHeqf"><div class="sc-1o2265p-3 fukoXW"><h3 class="sc-1o2265p-4 gsNBJF">Quick and easy set up</h3><div class="sc-1o2265p-5 jWtfmH"><div class="sc-bppd0a-0 iVDwa"><p>Add Hotjar to your Shopify site with a few clicks—<i>no custom coding required.</i></p></div></div></div><div class="sc-1o2265p-3 fukoXW"><h3 class="sc-1o2265p-4 gsNBJF">Improve user interface</h3><div class="sc-1o2265p-5 jWtfmH"><div class="sc-bppd0a-0 iVDwa"><p>Discover the most and least exciting pages and elements of your ecommerce store so you can give your users more of what they love.</p></div></div></div><div class="sc-1o2265p-3 fukoXW"><h3 class="sc-1o2265p-4 gsNBJF">Valuable user insight</h3><div class="sc-1o2265p-5 jWtfmH"><div class="sc-bppd0a-0 iVDwa"><p>Identify the drivers that bring customers to your site and the hooks that get them to stay and convert.</p></div></div></div><div class="sc-1o2265p-3 fukoXW"><h3 class="sc-1o2265p-4 gsNBJF">Improve user experience</h3><div class="sc-1o2265p-5 jWtfmH"><div class="sc-bppd0a-0 iVDwa"><p>Find barrier and user experience (UX) issues that cause visitors to leave your site.</p></div></div></div><div class="sc-1o2265p-3 fukoXW"><h3 class="sc-1o2265p-4 gsNBJF">Increase conversions</h3><div class="sc-1o2265p-5 jWtfmH"><div class="sc-bppd0a-0 iVDwa"><p>Collect direct user feedback that you can use to increase conversions.</p></div></div></div></div></div><div class="sc-113110s-0 jDjEjm"><div class="sc-341qbk-0 sc-49slh7-0 iEiGUx"><div class="sc-49slh7-2 crkEzr"><div class="sc-f34alj-5 eRABuG"><div class="sc-1luxaic-0 hOHbPc"></div></div></div></div></div></div><div data-testid="default-cta-banner" class="sc-113110s-0 sc-zylmo5-0 jDjEjm AVhwD"><div class="sc-341qbk-0 sc-zylmo5-2 iEiGUx dSGqTY"><div class="sc-zylmo5-3 cEFGLc"><h2 class="sc-167aua0-1 sc-zylmo5-4 cltmLY BjOxm">Shopify 🤝 Hotjar</h2><div class="sc-zylmo5-5 fAkycZ"><div class="sc-bppd0a-0 iVDwa"><p>Get to know your users better than ever before! Add Hotjar to your Shopify website.</p></div></div><div class="sc-zylmo5-6 cbsVzV"><div class="sc-1gqa40i-0 dNLxeO" data-testid="ButtonWrapperPrimary"><a class="" href="https://insights.hotjar.com/register?signup_source=login-page&amp;hj_signup_step=1" target="_self">Sign up for Hotjar!</a></div></div><div class="sc-zylmo5-7 bZdqos"><div class="sc-bppd0a-0 iVDwa"><p>No credit card required</p></div></div></div><div class="sc-f34alj-5 eRABuG sc-zylmo5-12 dRjxUQ"><div class="sc-f34alj-0 eYKlFj"><div class="sc-1h6crh2-0 ctAYiw next-image "><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:100%"></span><img alt="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" 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lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Products</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/tour">Tour the product</a></li><li><a class="" href="https://www.hotjar.com/product/heatmaps">Heatmaps</a></li><li><a class="" href="https://www.hotjar.com/product/recordings">Recordings</a></li><li><a class="" href="https://www.hotjar.com/product/feedback">Feedback Button</a></li><li><a class="" href="https://www.hotjar.com/product/surveys">Surveys</a></li><li><a class="" href="https://www.hotjar.com/product/engage">User interviews</a></li></ul><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/integrations">Integrations</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us/articles/12945616576919-What-Is-the-Hotjar-API-" target="_self">Hotjar API</a></li><li><a class="" href="https://www.hotjar.com/product/funnels">Funnels</a></li><li><a class="" href="https://www.hotjar.com/product/dashboard">Dashboards</a></li><li><a class="" href="https://www.hotjar.com/product/highlights">Highlights</a></li><li><a class="" href="https://www.hotjar.com/product/trends">Trends</a></li><li><a class="" href="https://www.hotjar.com/survey-templates">Survey templates</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Solutions</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/marketing-teams">For marketing teams</a></li><li><a class="" href="https://www.hotjar.com/product-teams">For product teams</a></li><li><a class="" href="https://www.hotjar.com/product-manager">For product managers</a></li><li><a class="" href="https://www.hotjar.com/product-designer">For product designers</a></li><li><a class="" href="https://www.hotjar.com/researcher-analyst">For researchers</a></li><li><a class="" href="https://www.hotjar.com/customers">Case studies</a></li></ul></div><div class="sc-110qyy0-4 lkzDEo"><h2 class="sc-110qyy0-5 hEJurh">Resources</h2><ul class="sc-110qyy0-6 dfZRgo"><li><a class="" href="https://www.hotjar.com/guides">Guides</a></li><li><a class="" href="https://www.hotjar.com/blog">Blog</a></li><li><a class="" href="https://www.hotjar.com/product-forge">Product Forge</a></li><li><a class="" href="https://www.hotjar.com/updates/en" target="_blank">Product updates</a></li><li><a class="" href="https://help.hotjar.com/hc/en-us" target="_blank">Help center</a></li><li><a class="" href="https://www.hotjar.com/website-tracking">Website tracking</a></li><li><a class="" href="https://www.hotjar.com/google-analytics/glossary">GA glossary</a></li><li><a class="" href="https://www.hotjar.com/conversion-rate-optimization">CRO</a></li><li><a class="" href="https://www.hotjar.com/performance-reporting">Performance reporting</a></li><li><a class="" href="https://www.hotjar.com/website-problems">Common website problems</a></li><li><a class="" href="https://www.hotjar.com/usability-testing">Usability testing</a></li><li><a class="" 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