Kidscreen » Archive » Yes, Gen Z knows exactly how powerful it is

<!DOCTYPE HTML> <html> <head>  <script async src="https://www.googletagmanager.com/gtag/js?id=G-B1474PMD9J"></script> <script> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('config', 'G-B1474PMD9J'); </script> <title>Kidscreen » Archive » Yes, Gen Z knows exactly how powerful it is</title>  <meta http-equiv="Content-Type" content="text/html; charset=UTF-8" /> <meta name="generator" content="WordPress 6.3.1" />  <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=no"> <meta name="keywords" content="Kidscreen, Kidscreen magazine, kids entertainment, children's entertainment, animation, kids business, film, tv, careers, jobs" /> <meta name="description" content="Kidscreen - engaging the global children's entertainment industry" />   <meta name="title" content="Yes, Gen Z knows exactly how powerful it is" /> <meta name="description" content="A new Viacom study shows how today's global youth are embracing their collective power, and what brands can do about it. " /> <link rel="image_src" href="https://cdn.kidscreen.com/wp/wp-content/uploads/2016/12/ParentsTweenScreen1.jpg" />  <meta property="og:url" content="https://kidscreen.com/2019/07/15/yes-gen-z-knows-exactly-how-powerful-it-is/"/> <meta property="og:title" content="Yes, Gen Z knows exactly how powerful it is" /> <meta property="og:description" content="A new Viacom study shows how today's global youth are embracing their collective power, and what brands can do about it. " /> <meta property="og:type" content="article" /> <meta property="og:image" content="https://cdn.kidscreen.com/wp/wp-content/uploads/2016/12/ParentsTweenScreen1.jpg" />  <meta name="twitter:card" content="summary_large_image"> <meta name="twitter:site" content="@Kidscreen"> <meta name="twitter:title" content="Yes, Gen Z knows exactly how powerful it is"> <meta name="twitter:description" content="A new Viacom study shows how today's global youth are embracing their collective power, and what brands can do about it. "> <meta name="twitter:image" content="https://cdn.kidscreen.com/wp/wp-content/uploads/2016/12/ParentsTweenScreen1.jpg" />  <link rel="shortcut icon" href="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/KS_Favicon.png" /> <link rel="icon" href="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/KS_Favicon.png" /> <link rel="stylesheet" type="text/css" media="screen,print" href="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/scripts/fancybox/source/jquery.fancybox.css" /> <link rel="stylesheet" type="text/css" media="screen,print" href="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/style.css?v=2" /> <link rel="stylesheet" type="text/css" media="screen,print" href="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/style-ks.css?v=5" /> <link rel="stylesheet" type="text/css" media="screen" href="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/styles/animate.css" />   <link href='https://fonts.googleapis.com/css?family=Lato:400,300,700,700italic,400italic,300italic' rel='stylesheet' type='text/css'>  <link rel="alternate" type="application/atom+xml" title="Atom 0.3" href="https://kidscreen.com/feed/atom/" /> <link rel="alternate" type="application/rss+xml" title="RSS 2.0" href="https://kidscreen.com/feed/" /> <link rel="alternate" type="text/xml" title="RSS .92" href="https://kidscreen.com/feed/rss/" /> <link rel="pingback" href="https://kidscreen.com/wp/xmlrpc.php" />  <meta name='robots' content='max-image-preview:large' /> <link rel='dns-prefetch' href='//stats.wp.com' /> <link rel="alternate" type="application/rss+xml" title="Kidscreen » Yes, Gen Z knows exactly how powerful it is Comments Feed" href="https://kidscreen.com/2019/07/15/yes-gen-z-knows-exactly-how-powerful-it-is/feed/" /> <script type="text/javascript"> window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/14.0.0\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/kidscreen.com\/wp\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.3.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83e\udef1\ud83c\udffb\u200d\ud83e\udef2\ud83c\udfff","\ud83e\udef1\ud83c\udffb\u200b\ud83e\udef2\ud83c\udfff")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); </script> <style type="text/css"> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://cdn.kidscreen.com/wp/wp-includes/css/dist/block-library/style.min.css?ver=6.3.1' type='text/css' media='all' /> <style id='wp-block-library-inline-css' type='text/css'> .has-text-align-justify{text-align:justify;} .has-text-align-justify{text-align:justify;} </style> <link rel='stylesheet' id='jetpack-videopress-video-block-view-css' href='https://cdn.kidscreen.com/wp/wp-content/plugins/jetpack/jetpack_vendor/automattic/jetpack-videopress/build/block-editor/blocks/video/view.css?minify=false&ver=34ae973733627b74a14e' type='text/css' media='all' /> <link rel='stylesheet' id='mediaelement-css' href='https://cdn.kidscreen.com/wp/wp-includes/js/mediaelement/mediaelementplayer-legacy.min.css?ver=4.2.17' type='text/css' media='all' /> <link rel='stylesheet' id='wp-mediaelement-css' href='https://cdn.kidscreen.com/wp/wp-includes/js/mediaelement/wp-mediaelement.min.css?ver=6.3.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} body{--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flow > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-flow > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-flow > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignleft{float: left;margin-inline-start: 0;margin-inline-end: 2em;}body .is-layout-constrained > .alignright{float: right;margin-inline-start: 2em;margin-inline-end: 0;}body .is-layout-constrained > .aligncenter{margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > :where(:not(.alignleft):not(.alignright):not(.alignfull)){max-width: var(--wp--style--global--content-size);margin-left: auto !important;margin-right: auto !important;}body .is-layout-constrained > .alignwide{max-width: var(--wp--style--global--wide-size);}body .is-layout-flex{display: flex;}body .is-layout-flex{flex-wrap: wrap;align-items: center;}body .is-layout-flex > *{margin: 0;}body .is-layout-grid{display: grid;}body .is-layout-grid > *{margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} .wp-block-navigation a:where(:not(.wp-element-button)){color: inherit;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} .wp-block-pullquote{font-size: 1.5em;line-height: 1.6;} </style> <link rel='stylesheet' id='jetpack_css-css' href='https://cdn.kidscreen.com/wp/wp-content/plugins/jetpack/css/jetpack.css?ver=12.5.1' type='text/css' media='all' /> <link rel="https://api.w.org/" href="https://kidscreen.com/wp-json/" /><link rel="alternate" type="application/json" href="https://kidscreen.com/wp-json/wp/v2/posts/136201" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://kidscreen.com/wp/xmlrpc.php?rsd" /> <link rel="canonical" href="https://kidscreen.com/2019/07/15/yes-gen-z-knows-exactly-how-powerful-it-is/" /> <link rel='shortlink' href='https://kidscreen.com/?p=136201' /> <link rel="alternate" type="application/json+oembed" href="https://kidscreen.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fkidscreen.com%2F2019%2F07%2F15%2Fyes-gen-z-knows-exactly-how-powerful-it-is%2F" /> <link rel="alternate" type="text/xml+oembed" href="https://kidscreen.com/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fkidscreen.com%2F2019%2F07%2F15%2Fyes-gen-z-knows-exactly-how-powerful-it-is%2F&format=xml" /> <style>img#wpstats{display:none}</style>  <script src="//ajax.googleapis.com/ajax/libs/jquery/1.11.1/jquery.min.js"></script> <script type="text/javascript" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/scripts/fancybox/source/jquery.fancybox.js"></script> <script type="text/javascript" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/scripts/jquery.jcarousel.min.js"></script> <script type="text/javascript" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/scripts/jquery.touchSwipe.js"></script> <script type="text/javascript" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/scripts/jquery.cookie.js"></script> <script type="text/javascript" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/scripts/jcarousel.connected-carousels.js"></script> <script type="text/javascript" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/scripts/wow.js"></script> <script type="text/javascript" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/scripts/scripts.js?v=202306-1"></script> <script type="text/javascript">var currentPage = "undef";</script>  <script type='text/javascript'> (function() { var useSSL = 'https:' == document.location.protocol; var src = (useSSL ? 'https:' : 'http:') + '//www.googletagservices.com/tag/js/gpt.js'; document.write('<scr' + 'ipt src="' + src + '"></scr' + 'ipt>'); })(); </script> <script type='text/javascript'> googletag.cmd.push(function () { var sitewrap = googletag.sizeMapping(). addSize([1350, 0], [[2000, 1200]]). // hide wallpaper at width below 1350px addSize([0, 0], [[1, 1]]). build(); var leaderboard = googletag.sizeMapping(). addSize([1200, 0], [[1200, 120],[1000, 120], [970, 120], [680,100]]). //desktop addSize([1000, 0], [[970, 120], [728, 120], [680,120], [300, 250]]). //laptop / tablet landscape addSize([768, 0], [[728, 120],[680,120], [300, 250]]). //tablet portrait addSize([320, 0], [[300, 250]]). //mobile addSize([0, 0], [[1, 1]]). //other build(); var billboard = googletag.sizeMapping(). addSize([1200, 0], [[1200, 90], [1000, 90], [970, 90], [680,100]]). //desktop addSize([1000, 0], [[970, 90], [728, 90], [680,100], [300, 250]]). //laptop / tablet landscape addSize([768, 0], [[728, 90], [680,100], [300, 250]]). //tablet portrait addSize([320, 0], [[300, 250]]). //mobile addSize([0, 0], [[1, 1]]). //other build(); var inline = googletag.sizeMapping(). addSize([1200, 0], [[850,120], [810,120], [680,100], [680, 90]]). //desktop addSize([1000, 0], [[850,120], [810,120], [680, 90], [468, 60], [300, 250]]). //laptop / tablet landscape addSize([768, 0], [[850,120], [810,120], [680, 90], [468, 60], [300, 250]]). //tablet portrait addSize([320, 0], [[300, 250]]). //mobile addSize([0, 0], [[1, 1]]). //other build(); var halfpage = googletag.sizeMapping(). addSize([300, 600]). //desktop addSize([300, 600]). //laptop / tablet landscape addSize([300,600]). //tablet portrait addSize([320, 0], [[300, 250]]). //mobile addSize([0, 0], [[1, 1]]). //other build(); var prestitial = googletag.sizeMapping(). addSize([0, 0], []). addSize([1280,0], [[1,1]]). build(); googletag.defineSlot('/4389830/_Home_SiteWrap_2000x1200', [2000, 1200], 'div-gpt-ad-1461785650704-0').defineSizeMapping(sitewrap).addService(googletag.pubads()); googletag.defineOutOfPageSlot('/4389830/Interstitial_700x500', 'div-gpt-ad-prestitial').defineSizeMapping(prestitial).addService(googletag.pubads()); googletag.defineSlot('/4389830/_Home_leaderboard_1200x120', [[1200, 120], [1000, 120],[300, 250]], 'div-gpt-ad-1461785650704-1').defineSizeMapping(leaderboard).addService(googletag.pubads()); googletag.defineSlot('/4389830/_Home_Billboard_1200x90', [[1200, 90], [1000, 90],[300, 250]], 'div-gpt-ad-1461785650704-2').defineSizeMapping(billboard).addService(googletag.pubads()); googletag.defineSlot('/4389830/_Home_FeedPos1_850x120', [[300, 250],[850, 120],[810, 120]], 'div-gpt-ad-1461785650704-4').defineSizeMapping(inline).addService(googletag.pubads()); googletag.defineSlot('/4389830/_Home_FeedPos2_680x90', [[300, 250], [680, 90]], 'div-gpt-ad-1461785650704-5').defineSizeMapping(inline).addService(googletag.pubads()); googletag.defineSlot('/4389830/_Home_FeedPos3_680x90', [680, 90], 'div-gpt-ad-1461785650704-6').defineSizeMapping(inline).addService(googletag.pubads()); googletag.defineSlot('/4389830/_Home_MediumRectangle_Top_300x250', [300, 250], 'div-gpt-ad-1461785650704-7').addService(googletag.pubads()); googletag.defineSlot('/4389830/_Home_HalfPage_300x600', [[300, 250],[300, 600]], 'div-gpt-ad-1461785650704-8').defineSizeMapping(halfpage).addService(googletag.pubads()); googletag.defineSlot('/4389830/_Articles_MediumRectangle_Top_300x250', [300, 250], 'div-gpt-ad-1461785650704-9').addService(googletag.pubads()); googletag.defineSlot('/4389830/_Home_MobilePos_300x250', [300, 250], 'div-gpt-ad-1461785650704-11').addService(googletag.pubads()); googletag.defineSlot('/4389830/_Articles_HalfPage_300x600', [[300, 250],[300, 600]], 'div-gpt-ad-1461785650704-10').defineSizeMapping(halfpage).addService(googletag.pubads()); googletag.defineSlot('/4389830/WomenInAnimation_Billboard_1200x90', [[300, 250], [680,100],[1200, 90]], 'WomenInAnimation_Billboard_1200x90').defineSizeMapping(billboard).addService(googletag.pubads()); googletag.defineSlot('/4389830/WomenInAnimation_TopBanner_680x100', [[680, 100], [468, 60], [680, 90]], 'WomenInAnimation_TopBanner_680x100').defineSizeMapping(inline).addService(googletag.pubads()); googletag.pubads().enableSingleRequest(); googletag.pubads().collapseEmptyDivs(); googletag.pubads().enableSyncRendering(); googletag.enableServices(); }); </script>  <script> (function() { var cx = '522acb74e74434995'; var gcse = document.createElement('script'); gcse.type = 'text/javascript'; gcse.async = true; gcse.src = (document.location.protocol == 'https:' ? 'https:' : 'http:') + '//www.google.com/cse/cse.js?cx=' + cx; var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(gcse, s); })(); </script>  <script src="/scripts/marketo.tracker.js?v=1" type="text/javascript"></script> </head> <body> <script type="text/javascript">var _sf_startpt=(new Date()).getTime()</script> <div id="siteContainer" class="invisibleMenu"> <div id="siteBacking" class="invisibleMenu"></div> <div id="masterMenu" class=""> <div id="btn-mobileMenu" class="menu-trigger"> <div class="btn-box"></div><div class="btn-line"></div> <div class="btn-box"></div><div class="btn-line"></div> <div class="btn-box"></div><div class="btn-line"></div> <div class="btn-x closed"><i class="glyphicon glyphicon-remove"></i></div> </div> <div id="masterMenuInner"> <ul id="masterMenu-content" class="menu"> <li class="xchange"> <a class="" href="//xchange.kidscreen.com/?utm_source=ks-uni-nav" target="_self"> Xchange </a> </li> <li id="login"></li> <li class="btn-search menu-trigger"> Search </li> </ul> </div> <div class="btn-search menu-trigger"> <i class="glyphicon glyphicon-search" style="font-size: 20px !important;"></i> </div> </div> <a id="backtotop" class="hotLink"></a> <div id="headerMicro" class="clearfloat">  <div id="div-gpt-ad-1461785650704-1" class="container clearfloat" style="padding: 20px 0;"> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1461785650704-1'); });</script> </div> <div id="headerLogo" class="clearfloat"><a href="/" target="_self"><img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-header.png" alt=""></a></div> <div id="headerInner" class="container clearfloat"> <div id="microMenu"> <div id="microMenuInner"> <div class="menu-main-menu-container"><ul id="menu-main-menu" class="microMenu-content menu"><li id="menu-item-82662" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-82662"><a href="#">News</a> <ul class="sub-menu"> <li id="menu-item-84270" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-84270"><a href="https://kidscreen.com/category/screen/">Screen</a></li> <li id="menu-item-82663" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-82663"><a href="https://kidscreen.com/category/consumer-products/">Consumer Products</a></li> <li id="menu-item-183774" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-183774"><a href="https://kidscreen.com/category/people-moves/">People Moves</a></li> <li id="menu-item-84406" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-84406"><a href="https://kidscreen.com/category/tech/">Tech</a></li> <li id="menu-item-82667" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-82667"><a href="https://kidscreen.com/category/marketing/">Marketing</a></li> <li id="menu-item-82665" class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-82665"><a href="https://kidscreen.com/category/kid-insight/">Kid Insight</a></li> <li id="menu-item-82666" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-82666"><a href="https://kidscreen.com/category/kidscreened/">Kidscreened</a></li> <li id="menu-item-183770" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183770"><a href="/tag/special-reports/">Special Reports</a></li> </ul> </li> <li id="menu-item-82672" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-82672"><a href="#">Magazine</a> <ul class="sub-menu"> <li id="menu-item-82673" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-82673"><a href="https://kidscreen.com/magazine_issues/q4-2024/">Latest Issue</a></li> <li id="menu-item-82683" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-82683"><a href="/magazine_issues/">Archive</a></li> </ul> </li> <li id="menu-item-183771" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-183771"><a href="#">Community</a> <ul class="sub-menu"> <li id="menu-item-183772" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183772"><a href="/tag/talent-pool/">Talent Pool</a></li> <li id="menu-item-183773" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183773"><a href="/nextwave/">Next Wave</a></li> <li id="menu-item-184212" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-184212"><a href="https://kidscreen.com/category/people-moves/">People Moves</a></li> </ul> </li> <li id="menu-item-82671" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-82671"><a href="#">Events</a> <ul class="sub-menu"> <li id="menu-item-183776" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183776"><a href="https://summit.kidscreen.com/">Kidscreen Summit</a></li> <li id="menu-item-183777" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183777"><a href="https://aas.kidscreen.com/">Asian Animation Summit</a></li> <li id="menu-item-183778" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183778"><a href="/events/">Industry Event List</a></li> </ul> </li> <li id="menu-item-183779" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-183779"><a href="#">Awards</a> <ul class="sub-menu"> <li id="menu-item-183780" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183780"><a href="https://awards.kidscreen.com/">Kidscreen Awards</a></li> </ul> </li> <li id="menu-item-183782" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-183782"><a href="https://kidscreen.com/advertise/">Advertise</a></li> <li id="menu-item-183783" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-183783"><a href="https://kidscreen.com/subscription-options/">Subscribe</a></li> </ul></div> </div> </div> </div> </div> <div id="headerMicroBlock"></div> <div id="main" class="clearfloat"> <div id="siteWrap-anchor"></div> <div id="siteWrap">  <div id='div-gpt-ad-1461785650704-0'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1461785650704-0'); });</script> </div> </div> <div class="billboardContainer"> <div id="billboardTop">  <div id='div-gpt-ad-1461785650704-2'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1461785650704-2'); });</script> </div> </div> </div> <div id="mainContainer" class="container"> <div id="contentPanel" class="clearfloat"> <div id="post-136201" class="articleMain content kid-insight marketing"> <div id="featIMG" class="clearfloat"> <a rel="lightbox[gallery-lead]" href="https://cdn.kidscreen.com/wp/wp-content/uploads/2016/12/ParentsTweenScreen1.jpg"><img width="680" height="510" src="https://cdn.kidscreen.com/wp/wp-content/uploads/2016/12/ParentsTweenScreen1.jpg" class="attachment- size- wp-post-image" alt="" decoding="async" fetchpriority="high" srcset="https://cdn.kidscreen.com/wp/wp-content/uploads/2016/12/ParentsTweenScreen1.jpg 680w, https://cdn.kidscreen.com/wp/wp-content/uploads/2016/12/ParentsTweenScreen1-160x120.jpg 160w, https://cdn.kidscreen.com/wp/wp-content/uploads/2016/12/ParentsTweenScreen1-500x375.jpg 500w, https://cdn.kidscreen.com/wp/wp-content/uploads/2016/12/ParentsTweenScreen1-200x150.jpg 200w" sizes="(max-width: 680px) 100vw, 680px" /></a> <div id="contentHeader">  <div class="bumper"></div>  <h1 class="headline">Yes, Gen Z knows exactly how powerful it is</h1> <h5 class="dek">A new Viacom study shows how today's global youth are embracing their collective power, and what brands can do about it. </h5> </div> </div> <div class="infoStrip clearfloat"> <div class="authorLug">By <a href="https://kidscreen.com/author/wgoldmangetzler/" title="Posts by Wendy Goldman Getzler" rel="author">Wendy Goldman Getzler</a></div> <div class="dateLug">July 15, 2019</div> </div> <div id="contentBody" class="clearfloat"> <div class="entry clearfloat"> <p>Anyone who has seen an Instagram post go viral or a YouTube video rack up millions of views understands the enormous collective power of Generation Z. But a new study from Viacom Velocity and Viacom Global Consumer Insights shows just how much today’s youth embrace their abilities to evoke change in the media world and beyond.</p> <p>According to <em>Power in Progress</em>, which fielded 11,000 participants ages 13 to 25 across 10 countries, 61% of young people believe their generation is more powerful than any other before it. Gatekeeping, they believe, is a collective effort.</p> <p>Gen Zers in the US, Argentina, Australia, Brazil, China, Italy, the Philippines, Poland, South Africa and the UK believe power is increasingly seen as a collaborative exercise that is bolstered through the connected world. Seventy-two percent of participants believe they can have a successful career doing exactly what they want to do, and that same percentage encourages and supports others when they face challenges.</p> <p>To that end, teens will band together to cancel people and views in which they don’t believe, and everyone is tasked with policing authenticity. More than half (57%) believe that power should belong to everyone, while 62% say that social media gives them a voice on important issues. While 63% believe social media has the greatest impact on their country, only 38% believe people like themselves are well represented in mass media.</p> <p>In terms of interacting with brands, 50% of Gen Zers think that companies like Facebook, Amazon and Google are too big and powerful, and two-thirds believe brands should play a larger role in social issues. In fact, 70% say brands that do participate in social issues earn their respect.</p> <p>According to Colleen Fahey Rush,聽EVP and聽chief聽research officer at聽Viacom聽Media Networks, young people are energized and emboldened by their beliefs that they can achieve their goals and have an impact in the world. And in order to connect with today’s teens, brands should show a genuine commitment toward earning their trust.</p> </div> </div> <div class="tags"> <h6>TAGS:</h6><a href="https://kidscreen.com/tag/brands/" rel="tag">brands</a>, <a href="https://kidscreen.com/tag/gen-z/" rel="tag">Gen Z</a>, <a href="https://kidscreen.com/tag/generation-z/" rel="tag">Generation Z</a>, <a href="https://kidscreen.com/tag/marketing-1/" rel="tag">marketing</a>, <a href="https://kidscreen.com/tag/social-media/" rel="tag">social media</a>, <a href="https://kidscreen.com/tag/viacom/" rel="tag">Viacom</a><br/> </div> <div class="authorStrip clearfloat displayOff"> <div class="authorAvatar"><img alt='' src='https://secure.gravatar.com/avatar/29683f9056d727b052a14c3f24860e4e?s=300&d=mm&r=g' srcset="https://secure.gravatar.com/avatar/29683f9056d727b052a14c3f24860e4e?s=600&d=mm&r=g 2x" class='avatar avatar-300 photo' height='300' width='300' loading='lazy' decoding='async'/></div> <div class="authorBio"> <h5>About The Author</h5> <br/> <div class="throwLink"> <a href="https://kidscreen.com/author/wgoldmangetzler/"> // Author Page</a> </div> </div> </div> <div id="subbar" class="clearfloat"> <div class='yarpp yarpp-related yarpp-related-website yarpp-template-yarpp-template-thumbnail'> <h7>Related Posts</h7> <ul class="vert"> <li class="listpost" class="clearfloat"><a href="https://kidscreen.com/2024/07/30/report-kids-in-latam-love-the-olympics-and-are-watching-via-social-media/" title="REPORT: Kids in LatAm love the Olympics and are watching via social media"> <div class="listpostLug"><div class="listpostLugPad"> <img width="300" height="169" src="https://cdn.kidscreen.com/wp/wp-content/uploads/2024/06/kids-sports-soccer-debra-brewster-unsplash-354x200.jpg" class="attachment-medium size-medium wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.kidscreen.com/wp/wp-content/uploads/2024/06/kids-sports-soccer-debra-brewster-unsplash-354x200.jpg 354w, https://cdn.kidscreen.com/wp/wp-content/uploads/2024/06/kids-sports-soccer-debra-brewster-unsplash-177x100.jpg 177w, https://cdn.kidscreen.com/wp/wp-content/uploads/2024/06/kids-sports-soccer-debra-brewster-unsplash-283x160.jpg 283w, https://cdn.kidscreen.com/wp/wp-content/uploads/2024/06/kids-sports-soccer-debra-brewster-unsplash-620x350.jpg 620w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <div class="listpostText"><h4>REPORT: Kids in LatAm love the Olympics and are watching via social media</h4></div> </a></li> <li class="listpost" class="clearfloat"><a href="https://kidscreen.com/2024/09/10/australias-government-wants-to-restrict-kids-social-media-access/" title="Australia鈥檚 government wants to restrict kids’ social media access"> <div class="listpostLug"><div class="listpostLugPad"> <img width="300" height="169" src="https://cdn.kidscreen.com/wp/wp-content/uploads/2020/05/kids-on-phones-354x200.jpg" class="attachment-medium size-medium wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.kidscreen.com/wp/wp-content/uploads/2020/05/kids-on-phones-354x200.jpg 354w, https://cdn.kidscreen.com/wp/wp-content/uploads/2020/05/kids-on-phones-177x100.jpg 177w, https://cdn.kidscreen.com/wp/wp-content/uploads/2020/05/kids-on-phones-283x160.jpg 283w, https://cdn.kidscreen.com/wp/wp-content/uploads/2020/05/kids-on-phones-620x350.jpg 620w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <div class="listpostText"><h4>Australia鈥檚 government wants to restrict kids’ social media access</h4></div> </a></li> </ul> </div> </div> <div id="comments">  </div> </div> <div id="sidebar"> <div id="sidebarTop"> <div class="latestPosts"> <div class="latestTitle">  <div class="recentArrow"></div> Latest Posts <div class="gradient"></div> </div> <ul class="clearfloat"> <li class="latestPost clearfloat"> <a class="latestPostLink" href="https://kidscreen.com/2024/11/22/sony-can-continue-lawsuit-against-wanda-kids/" title="UK court gives Sony permission to continue lawsuit against Wanda Kids"> <div class="latestPostLug"><div class="latestPostLugPad"> <img width="300" height="169" src="https://cdn.kidscreen.com/wp/wp-content/uploads/2024/09/Octonauts2016-354x200.jpg" class="attachment-medium size-medium wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://cdn.kidscreen.com/wp/wp-content/uploads/2024/09/Octonauts2016-354x200.jpg 354w, https://cdn.kidscreen.com/wp/wp-content/uploads/2024/09/Octonauts2016-177x100.jpg 177w, https://cdn.kidscreen.com/wp/wp-content/uploads/2024/09/Octonauts2016-283x160.jpg 283w, https://cdn.kidscreen.com/wp/wp-content/uploads/2024/09/Octonauts2016-620x350.jpg 620w" sizes="(max-width: 300px) 100vw, 300px" /> </div></div> <div class="latestPostText screen"> <div class="catStrip">Screen<div class="bumper"></div></div> UK court gives Sony permission to continue lawsuit against Wanda Kids <div class="dataStrip"> <div class="authorBio">By Sadhana Bharanidharan</div> <div class="dateStrip">November 22, 2024</div> </div> </div> </a> </li> </ul> <a class="throwLink" href="/" target="_self"> More News </a> </div>  <div class="sidebarBox clearfloat">  <div id='div-gpt-ad-1461785650704-8'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1461785650704-8'); });</script> </div>  <div id='div-gpt-ad-1461785650704-10'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1461785650704-10'); });</script> </div> </div> </div> <div id="sidebarBottom">  <div class="sidebarBox clearfloat">  <div id='div-gpt-ad-1461785650704-7'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1461785650704-7'); });</script> </div>  <div id='div-gpt-ad-1461785650704-9'> <script type='text/javascript'>googletag.cmd.push(function() { googletag.display('div-gpt-ad-1461785650704-9'); });</script> </div> </div> <div id="sidebarTabbox-anchor"></div> <div id="sidebarTabbox" class="shadow"> <div class="tabbox-wrapper connected-carousels"> <div class="navigation"> <div class="carousel carousel-navigation"> <ul> <li>Featured</li> <li>Popular</li> <li>Latest</li> </ul> </div> </div> <div class="tabbox stage"> <div class="carousel carousel-stage"> <ul> <li><ul> <li><a href="" target="_self">Link 1</a></li> <li><a href="" target="_self">Link 2</a></li> <li><a href="" target="_self">Link 3</a></li> <li><a href="" target="_self">Link 4</a></li> <li><a href="" target="_self">Link 5</a></li> <li><a href="" target="_self">Link 6</a></li> <li><a href="" target="_self">Link 7</a></li> <li><a href="" target="_self">Link 8</a></li> <li><a href="" target="_self">Link 9</a></li> <li><a href="" target="_self">Link 10</a></li> </ul></li><li> <p>This is just some random content to show the different layouts possible</p> </li><li><ul> <li><a href="" target="_self">Link 1</a></li> <li><a href="" target="_self">Link 2</a></li> <li><a href="" target="_self">Link 3</a></li> <li><a href="" target="_self">Link 4</a></li> <li><a href="" target="_self">Link 5</a></li> <li><a href="" target="_self">Link 6</a></li> <li><a href="" target="_self">Link 7</a></li> <li><a href="" target="_self">Link 8</a></li> <li><a href="" target="_self">Link 9</a></li> <li><a href="" target="_self">Link 10</a></li> </ul></li> </ul> </div> </div> </div> </div> </div> </div> </div> <div id="billboardBottom"></div> </div> </div>      <div id="footer" class="clearfloat"> <div id="footerInner" class="clearfloat container"> <div id="footerLogo"> <a href="/" target="_self"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo_footer_kidscreen.png" alt=""> </a> <div class="socialBox"> <a href="https://www.facebook.com/pages/Kidscreen/219216124848853/" target="_blank"> <img class="btn-social" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo_footer_facebook.png" alt="" /> </a> <a href="https://twitter.com/kidscreen/" target="_blank"> <img class="btn-social" style="padding: 5px;" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/Twitter-X-White-Logo.png" alt="" /> </a> <a href="https://www.instagram.com/kidscreen/" target="_blank"> <img class="btn-social" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo_footer_instagram.png" alt="" /> </a> <a href="https://ca.linkedin.com/company/brunico-communications/" target="_blank" style="margin-right:0;"> <img class="btn-social" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo_footer_linkedIn.png" alt="" /> </a> </div> </div> <div id="footerPad"></div> <div id="footerLinks"> <a href="/about/" target="_self">About</a> <a href="/contactus/" target="_self">Contact Us</a> <a href="/meet-the-team/" target="_self">Meet the Team</a> <a href="/diversity-and-inclusion-mission-statement/" target="_self">Diversity Mission</a> <a href="/faq/" target="_self">FAQ</a> <a href="/terms/" target="_self">Terms of Use</a> </div> <div id="footerInfo"> <p> ™ Kidscreen is a trademark of Brunico Communications Ltd. Site copyright © 1996-2024 </p> <p> Kidscreen title, tagline and logo are trademarks of, and the events are produced by Brunico Marketing Inc. </p> <p> <a href="//www.brunico.com/privacy/" target="_blank">View our privacy policy</a> </p>  </div> </div> </div> </div> <div id="footerSimple"> <div class="container"> <div id="logoMain"> <a href="//www.brunico.com/" target="_blank"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-brunico.png" alt="BRUNICO" /> </a> </div> <div id="brands"> <a href="//banffmediafestival.playbackonline.ca/" class="logo" target="_blank"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-banff-white.png" alt="BANFF" /> </a> <a href="//www.cixsummit.com/" class="logo" target="_blank"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/event-small-cix.png" style="width: 80px" alt="CIX" /> </a> <a href="//www.kidscreen.com/" class="logo" target="_blank"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-kidscreen.png" alt="Kidscreen" /> </a> <a href="//www.mediaincanada.com/" class="logo" target="_blank"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-mic.png" style="width: 65px" alt="Media in Canada" /> </a> <a href="//www.playbackonline.ca/" class="logo" target="_blank"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-playback.png" alt="Playback" /> </a> <a href="//www.realscreen.com/" class="logo" target="_blank"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-realscreen.png" alt="Realscreen" /> </a> <a href="//www.stimulantonline.ca/" class="logo" target="_blank"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-stimulant.png" alt="Stimulantonline" /> </a> <a href="//www.strategyonline.ca/" class="logo" target="_blank"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-strategy.png" alt="Strategyonline" /> </a> </div> </div> </div> <div id="fullscreenSearch" class="hideMenuFull"> <div class="btnClose"></div> <div id="searchInner" class="container"> <div class="topdeck container clearfloat"> <h1>Search <img class="searchLogo" src="https://s3.amazonaws.com/brunicoextranet/Matrix/Kidscreen/7BGwGpYARmGhwJzyCytK_logo_footer_kidscreen.png" alt="" /></h1> <script type="text/javascript" src="//www.google.com/jsapi"></script> <script type="text/javascript"> google.load('search', '1'); google.setOnLoadCallback(function() { google.search.CustomSearchControl.attachAutoCompletion( '015835469144508199941:deb78dobmiw', document.getElementById('q'), 'cse-search-box'); }); </script> <form id="cse-search-box" class="searchBox" action="/search/"> <input type="text" class="searchBar" name="q" id="q" placeholder="" autocomplete="on" autofocus="true" /> <button type="submit" name="sa" class="search_button btn btn-search"><i class="glyphicon glyphicon-search"></i></button> </form> <script type="text/javascript" src="//www.google.ca/cse/brand?form=cse-search-box&lang=en"></script> </div> </div> </div></div>  <div id="mobileMenuOverlay" class="invisibleMenuOverlay"></div> <div id="mobileMenu" class="shadow invisibleMenu"> <div id="mobileMenuInner"> <div id="menuHeader"> <img id="siteLogo" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-kidscreen.png" alt=""/> <div class="socialBox"> <a href="https://www.facebook.com/pages/Kidscreen/219216124848853/" target="_blank"><img class="btn-social" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/lug-facebook.png" alt="" /></a> <a href="https://twitter.com/kidscreen/" target="_blank"><img class="btn-social" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/lug-twitter.png" alt="" /></a> <a href="https://www.instagram.com/kidscreen/" target="_blank"><img class="btn-social" src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/lug-instagram.png" alt="" /></a> </div> </div> <h1>Menu</h1> <ul class="microMenu-content menu"> <li class="menu-item"><a href="/">Home</a></li> </ul> <div class="menu-main-menu-container"><ul id="menu-main-menu-1" class="mainMenu-content menu"><li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-82662"><a href="#">News</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-84270"><a href="https://kidscreen.com/category/screen/">Screen</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-82663"><a href="https://kidscreen.com/category/consumer-products/">Consumer Products</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-183774"><a href="https://kidscreen.com/category/people-moves/">People Moves</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-84406"><a href="https://kidscreen.com/category/tech/">Tech</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-82667"><a href="https://kidscreen.com/category/marketing/">Marketing</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category current-post-ancestor current-menu-parent current-post-parent menu-item-82665"><a href="https://kidscreen.com/category/kid-insight/">Kid Insight</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-82666"><a href="https://kidscreen.com/category/kidscreened/">Kidscreened</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183770"><a href="/tag/special-reports/">Special Reports</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-82672"><a href="#">Magazine</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-82673"><a href="https://kidscreen.com/magazine_issues/q4-2024/">Latest Issue</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-82683"><a href="/magazine_issues/">Archive</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-183771"><a href="#">Community</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183772"><a href="/tag/talent-pool/">Talent Pool</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183773"><a href="/nextwave/">Next Wave</a></li> <li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-184212"><a href="https://kidscreen.com/category/people-moves/">People Moves</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-82671"><a href="#">Events</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183776"><a href="https://summit.kidscreen.com/">Kidscreen Summit</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183777"><a href="https://aas.kidscreen.com/">Asian Animation Summit</a></li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183778"><a href="/events/">Industry Event List</a></li> </ul> </li> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-183779"><a href="#">Awards</a> <ul class="sub-menu"> <li class="menu-item menu-item-type-custom menu-item-object-custom menu-item-183780"><a href="https://awards.kidscreen.com/">Kidscreen Awards</a></li> </ul> </li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-183782"><a href="https://kidscreen.com/advertise/">Advertise</a></li> <li class="menu-item menu-item-type-post_type menu-item-object-page menu-item-183783"><a href="https://kidscreen.com/subscription-options/">Subscribe</a></li> </ul></div> <ul class="microMenu-content menu"> <li class="menu-item"><a href="/subscribe/newsletter/"><img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/icon-newsletter-white.png" alt=""/> Newsletter</a></li> </ul> <h1>Brand Menu</h1> <ul id="brandMenu-content" class="menu"> <li id="loginMobile"> <a class="indicator up"></a> <a class="topMenu" href="#" target="_self"><i class="glyphicon glyphicon-user"></i>Account</a> </li> <li class=""><a href="/hot50/"><i class="glyphicon glyphicon-list-alt"></i>Hot50</a></li> <li><a class="indicator up"></a> <a class="topMenu" href="#" target="_self"><i class="glyphicon glyphicon-event"></i>Events</a> <ul class="sub-menu"> <li><a href="//summit.kidscreen.com/?utm_source=ks-uni-nav" target="_self">Kidscreen Summit</a></li>  <li><a href="//aas.kidscreen.com/?utm_source=ks-uni-nav" target="_self">Asian Animation Summit</a></li>  </ul> </li> <li><a class="indicator up"></a> <a class="topMenu" href="#" target="_self"><i class="glyphicon glyphicon-award"></i>Awards</a> <ul class="sub-menu"> <li><a href="//awards.kidscreen.com/?utm_source=ks-uni-nav" target="_self">Kidscreen Awards</a></li> <li><a href="//kidscreen.com/hot50/2016/" target="_self">Kidscreen HOT50</a></li>  </ul> </li> <li class="xchange"><a class="" href="#" target="_self"><i class="glyphicon glyphicon-xchange"></i> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-ksxchange.png" /></a>  </li> <li class="brand"> <a class="indicator up"></a> <a class="topMenu" href="#" target="_self"><i class="glyphicon glyphicon-home"></i>Our Company</a> <ul class="sub-menu closed"> <li class="brand"><a href="//www.brunico.com/?utm_source=ks-uni-nav" target="_self"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-bruniconew.png" /></a></li> <li class="brand"><a href="//www.strategyonline.ca/?utm_source=ks-uni-nav" target="_self"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-strategy.png" /></a></li> <li class="brand"><a href="//www.playbackonline.ca/?utm_source=ks-uni-nav" target="_self"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-playback.png" /></a></li> <li class="brand"><a href="//www.mediaincanada.com/?utm_source=ks-uni-nav" target="_self"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-mic.png" /></a></li> <li class="brand"><a href="//www.stimulantonline.ca/?utm_source=ks-uni-nav" target="_self"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-stimulant.png" /></a></li> <li class="brand"><a href="//www.kidscreen.com/?utm_source=ks-uni-nav" target="_self"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-kidscreen.png" /></a></li> <li class="brand"><a href="//www.realscreen.com/?utm_source=ks-uni-nav" target="_self"> <img src="https://cdn.kidscreen.com/wp/wp-content/themes/kidscreen2021/images/logo-realscreen.png" /></a></li> </ul> </li> </ul> </div> </div> <a href="#backtotop" target="_self"> <div class="topLink"></div> </a> <marquee style='position: absolute; width: 0px;'>  <a href="https://ulim.md/" title="jojobet">jojobet</a><a href="https://fti.mercubuana-yogya.ac.id/" title="Casibom Giri艧">Casibom Giri艧</a><a href="https://www.mnu.de/" title="Deneme Bonusu">Deneme Bonusu</a><a href="https://www.institutdefrance.fr/" title="casibom">casibom</a><a href="https://www.fafich.ufmg.br/" title="Meritking Giri艧">Meritking Giri艧</a><a href="https://celticlifeintl.com/" title="holiganbet giri艧">holiganbet giri艧</a><a href="https://13thfloorchicago.com/" title="baywin">baywin</a><a href="https://fearfarm.com/" title="casibom">casibom</a><a href="https://www.csi.gov.mg/" title="casibom giri艧">casibom giri艧</a><a href="https://losangeleshauntedhayride.com/" title="deneme bonusu">deneme bonusu</a><a href="https://fearfarm.com/" title="CAS陌BOM G脺NCEL">CAS陌BOM G脺NCEL</a><a href="https://gacetadental.com/" title="grandpashabet giri艧">grandpashabet giri艧</a> </marquee><link rel='stylesheet' id='yarppRelatedCss-css' href='https://cdn.kidscreen.com/wp/wp-content/plugins/yet-another-related-posts-plugin/style/related.css?ver=5.30.10' type='text/css' media='all' /> <script defer type='text/javascript' src='https://stats.wp.com/e-202447.js' id='jetpack-stats-js'></script> <script id="jetpack-stats-js-after" type="text/javascript"> _stq = window._stq || []; _stq.push([ "view", {v:'ext',blog:'19845915',post:'136201',tz:'-5',srv:'kidscreen.com',j:'1:12.5.1'} ]); _stq.push([ "clickTrackerInit", "19845915", "136201" ]); _stq = window._stq || []; _stq.push([ "view", {v:'ext',blog:'19845915',post:'136201',tz:'-5',srv:'kidscreen.com',j:'1:12.5.1'} ]); _stq.push([ "clickTrackerInit", "19845915", "136201" ]); </script>  <script src="/content/js/shared.js" type="text/javascript"></script> <script type="text/javascript"> addlog(window.location.href); var currentTime = new Date(); headerlogin(currentTime.getMinutes() + " " + currentTime.getSeconds()); </script>  <script> var newImgSrc1 = "https://s3.amazonaws.com/brunicoextranet/Matrix/Kidscreen/31LdaykHT2kD6UmS5OtA_mobilebanner_v1.png"; if (window.screen.availWidth <= 767) { $('#banner_img').attr("src", newImgSrc1); } </script>  <style> /* Modal Header */ .modal { display: none; /* Hidden by default */ position: fixed; /* Stay in place */ z-index: 200; /* Sit on top */ padding-top: 200px; /* Location of the box */ left: 0; top: 0; width: 100%; /* Full width */ height: 100%; /* Full height */ overflow: auto; /* Enable scroll if needed */ background-color: rgb(0,0,0); /* Fallback color */ background-color: rgba(0,0,0,0.4); /* Black w/ opacity */ } .modal p { margin-botton: 10px !important; } .modal-header { padding: 16px 16px 16px 16px; background-color: #CBDB2A; color: black; font-weight: bold; font-size: 1.2em; font-family: "Lato" !important; } /* Modal Body */ .modal-body { padding: 16px 16px 16px 16px; font-size: 1.2em; font-family: "Lato" !important; } /* Modal Footer */ .modal-footer { padding: 16px 16px 16px 16px; background-color: #CBDB2A; font-weight: bold; color: white;font-size: 1.2em; font-family: "Lato" !important; } /* Modal Content */ .modal-content { position: relative; background-color: #fefefe; margin: auto; padding: 0; border: 1px solid #888; width: 40%; box-shadow: 0 4px 8px 0 rgba(0,0,0,0.2),0 6px 20px 0 rgba(0,0,0,0.19); -webkit-animation-name: animatetop; -webkit-animation-duration: 0.4s; animation-name: animatetop; animation-duration: 0.4s; } /* Add Animation */ @-webkit-keyframes animatetop { from {top: -300px; opacity: 0} to {top: 0; opacity: 1} } @keyframes animatetop { from {top: -300px; opacity: 0} to {top: 0; opacity: 1} } @media screen and (max-width:480px) { /* Modal Content */ .modal-content { width: 70%; } } </style>   <div id="myModal" class="modal"> <span class="close"> <div class="modal-content"> <div class="modal-header"> We understand your decision to use an ad blocker, however Kidscreen journalism takes time and funding... </div> <div class="modal-body"> Subscriptions and advertising are both necessary to fund the journalism we bring to you. <br/><br/> Please, <b>whitelist kidscreen.com</b> in your ad blocker and refresh your browser. </div>  </div> </span> </div> <script src="/content/js/ads.js" type="text/javascript"></script> <script type="text/javascript"> // Get the modal var modal = document.getElementById('myModal'); // Get the span element that closes the modal var span = document.getElementsByClassName("close")[0]; window.onload = function () { // little delay //setTimeout(function () { if (window.canRunAds === undefined) { //_gaq.push(['_trackEvent', 'Adblock', 'Yes', 'Using AdBlock', undefined, true]); modal.style.display = "none"; } else { //_gaq.push(['_trackEvent', 'Adblock', 'No', 'Using AdBlock', undefined, true]); } // }, 1000); // run 1 seconds after page has loaded }; // When the user clicks inside of the modal, close it //span.onclick = function() { //modal.style.display = "none"; //} // When the user clicks anywhere outside of the modal, close it //window.onclick = function(event) { //if (event.target == modal) { //modal.style.display = "none"; //} //} </script> </body> </html>

CINXE.COM

Kidscreen » Archive » Yes, Gen Z knows exactly how powerful it is