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.wsp-page-enterprise_Bgc$\$color-yellow${background-color:#df8800}.Bgc$\$transparent-black${background-color:#26134d99}.Bgc$\$transparent-purple-1${background-color:#07003a33}.Bgc$\$transparent-purple-2${background-color:#07003a80}.Bgc$\$transparent-white${background-color:#ffffffe6}.Bgc$\$transparent-white-1${background-color:#ffffff1a}.Bgc$--color-black$,.Bgc$--color-black$\:h:hover{background-color:var(--color-black)}.Bgc$--color-black-1${background-color:var(--color-black-1)}.Bgc$--color-black-light${background-color:var(--color-black-light)}.Bgc$--color-black-light-1${background-color:var(--color-black-light-1)}.Bgc$--color-black-light-3${background-color:var(--color-black-light-3)}.Bgc$--color-blue$,.Bgc$--color-blue$\:\:a:after{background-color:var(--color-blue)}.Bgc$--color-blue-dark${background-color:var(--color-blue-dark)}.Bgc$--color-blue-dark-1${background-color:var(--color-blue-dark-1)}.Bgc$--color-blue-dark-2${background-color:var(--color-blue-dark-2)}.Bgc$--color-blue-light-1${background-color:var(--color-blue-light-1)}.Bgc$--color-blue-light-2${background-color:var(--color-blue-light-2)}.Bgc$--color-blue-light-3${background-color:var(--color-blue-light-3)}.Bgc$--color-blue-light-4${background-color:var(--color-blue-light-4)}.Bgc$--color-blue-light-5${background-color:var(--color-blue-light-5)}.Bgc$--color-blue-light-6${background-color:var(--color-blue-light-6)}.Bgc$--color-blue-light-6$\!{background-color:var(--color-blue-light-6)!important}.Bgc$--color-blue-light-7$,.Bgc$--color-blue-light-7$\:h:hover{background-color:var(--color-blue-light-7)}.Bgc$--color-blue-new${background-color:var(--color-blue-new)}.Bgc$--color-blue-new-1${background-color:var(--color-blue-new-1)}.Bgc$--color-blue-new-2${background-color:var(--color-blue-new-2)}.Bgc$--color-dark-blue-1${background-color:var(--color-dark-blue-1)}.Bgc$--color-dark-blue-2${background-color:var(--color-dark-blue-2)}.Bgc$--color-dark-grey${background-color:var(--color-dark-grey)}.Bgc$--color-dark-grey-2${background-color:var(--color-dark-grey-2)}.Bgc$--color-gray-black-3${background-color:var(--color-gray-black-3)}.Bgc$--color-green${background-color:var(--color-green)}.Bgc$--color-green-light${background-color:var(--color-green-light)}.Bgc$--color-green-light-1${background-color:var(--color-green-light-1)}.Bgc$--color-green-light-2${background-color:var(--color-green-light-2)}.Bgc$--color-green-light-3${background-color:var(--color-green-light-3)}.Bgc$--color-green-light-4${background-color:var(--color-green-light-4)}.Bgc$--color-green-light-6${background-color:var(--color-green-light-6)}.Bgc$--color-green-new-1${background-color:var(--color-green-new-1)}.Bgc$--color-grey${background-color:var(--color-grey)}.Bgc$--color-grey-border${background-color:var(--color-grey-border)}.Bgc$--color-grey-border-1${background-color:var(--color-grey-border-1)}.Bgc$--color-grey-light$,.Bgc$--color-grey-light$\:h:hover{background-color:var(--color-grey-light)}.Bgc$--color-grey-light$\!{background-color:var(--color-grey-light)!important}.Bgc$--color-grey-light-2${background-color:var(--color-grey-light-2)}.Bgc$--color-grey-light-4$,.Bgc$--color-grey-light-4$\:\:a:after{background-color:var(--color-grey-light-4)}.Bgc$--color-grey-light-5${background-color:var(--color-grey-light-5)}.Bgc$--color-light-green${background-color:var(--color-light-green)}.Bgc$--color-light-grey${background-color:var(--color-light-grey)}.Bgc$--color-light-grey-1$\!{background-color:var(--color-light-grey-1)!important}.Bgc$--color-light-pink${background-color:var(--color-light-pink)}.Bgc$--color-new-font-dark${background-color:var(--color-new-font-dark)}.Bgc$--color-orange$,.Bgc$--color-orange$\:h:hover{background-color:var(--color-orange)}.Bgc$--color-orange-dark${background-color:var(--color-orange-dark)}.Bgc$--color-orange-dark-2${background-color:var(--color-orange-dark-2)}.Bgc$--color-orange-dark-3${background-color:var(--color-orange-dark-3)}.Bgc$--color-orange-light${background-color:var(--color-orange-light)}.Bgc$--color-orange-new$,.Bgc$--color-orange-new$\:h:hover{background-color:var(--color-orange-new)}.Bgc$--color-orange-new-light${background-color:var(--color-orange-new-light)}.Bgc$--color-pink-light${background-color:var(--color-pink-light)}.Bgc$--color-pink-light-3${background-color:var(--color-pink-light-3)}.Bgc$--color-purple-1${background-color:var(--color-purple-1)}.Bgc$--color-purple-2${background-color:var(--color-purple-2)}.Bgc$--color-purple-3${background-color:var(--color-purple-3)}.Bgc$--color-purple-4${background-color:var(--color-purple-4)}.Bgc$--color-purple-5${background-color:var(--color-purple-5)}.Bgc$--color-purple-dark${background-color:var(--color-purple-dark)}.Bgc$--color-purple-dark-1${background-color:var(--color-purple-dark-1)}.Bgc$--color-purple-dark-2${background-color:var(--color-purple-dark-2)}.Bgc$--color-purple-light-2${background-color:var(--color-purple-light-2)}.Bgc$--color-purple-light-3${background-color:var(--color-purple-light-3)}.Bgc$--color-purple-light-4${background-color:var(--color-purple-light-4)}.Bgc$--color-purple-light-6${background-color:var(--color-purple-light-6)}.Bgc$--color-purple-light-7${background-color:var(--color-purple-light-7)}.Bgc$--color-purple-light-8${background-color:var(--color-purple-light-8)}.Bgc$--color-red${background-color:var(--color-red)}.Bgc$--color-red-light${background-color:var(--color-red-light)}.Bgc$--color-v2-blue-1$,.Bgc$--color-v2-blue-1$\:h:hover{background-color:var(--color-v2-blue-1)}.Bgc$--color-v2-blue-2${background-color:var(--color-v2-blue-2)}.Bgc$--color-v2-blue-dark${background-color:var(--color-v2-blue-dark)}.Bgc$--color-v2-parrot${background-color:var(--color-v2-parrot)}.Bgc$--color-v2-purple$,.Bgc$--color-v2-purple$\:h:hover,.js-show-info .js-show-info_Bgc$--color-v2-purple${background-color:var(--color-v2-purple)}.Bgc$--color-v3-purple${background-color:var(--color-v3-purple)}.Bgc$--color-v5-purple${background-color:var(--color-v5-purple)}.Bgc$--color-v6-purple${background-color:var(--color-v6-purple)}.Bgc$--color-white$,.Bgc$--color-white$\:\:a:after,.Bgc$--color-white$\:\:b:before,.Bgc$--color-white$\:a:active,.Bgc$--color-white$\:h:hover,.open:hover .open\:h_Bgc$--color-white${background-color:var(--color-white)}.Bgc$--color-white$\!{background-color:var(--color-white)!important}.Bgc$--color-white-transparent-1${background-color:var(--color-white-transparent-1)}.Bgc$--color-white-transparent-2${background-color:var(--color-white-transparent-2)}.Bgc$--color-yellow$,.Bgc$--color-yellow$\:\:a:after,.header-top-theme-dark .header-top-theme-dark_Bgc$--color-yellow${background-color:var(--color-yellow)}.Bgc$--color-yellow-1${background-color:var(--color-yellow-1)}.Bgc$--color-yellow-light-1${background-color:var(--color-yellow-light-1)}.Bgc$--color-yellow-light-2${background-color:var(--color-yellow-light-2)}.Bgc$t$,.Bgc$t$\:\:a:after,.sub-feature .sub-feature_Bgc$t$\:h:hover{background-color:initial}.Bgc$white${background-color:#fff}.Bgc$\#0c7abf$\:h:hover{background-color:#0c7abf}.Bgc$\#267dca$\:h:hover{background-color:#267dca}.Bgc$\#309670$\:h:hover{background-color:#309670}.Bgc$\#37102b$\:h:hover{background-color:#37102b}.Bgc$\#a33166$\:h:hover{background-color:#a33166}.Bgc$\#c1e8e5$\:h:hover{background-color:#c1e8e5}.Bgc$\#cacde0$\:h:hover{background-color:#cacde0}.Bgc$\#cdecf6$\:h:hover{background-color:#cdecf6}.Bgc$\#eeeeee$\:h:hover{background-color:#eee}.Bgc$\$color-blue-new$\:h:hover{background-color:#3b4cbf}.Bgc$\$color-yellow-hover$\:h:hover{background-color:#be7426}.Bgc$\$transparent-white-2$\:h:hover{background-color:#fff3}.Bgc$--color-blue-hover$\:h:hover{background-color:var(--color-blue-hover)}.Bgc$--color-purple-hover$\:h:hover{background-color:var(--color-purple-hover)}.Bgc$--color-yellow-hover$\:h:hover,.header-top-theme-dark .header-top-theme-dark_Bgc$--color-yellow-hover$\:h:hover{background-color:var(--color-yellow-hover)}.Bgc$\#5d616a$\:\:a:after{background-color:#5d616a}.Bgc$\#ffffff\.05$\:\:a:after{background-color:#ffffff0d}.orange-bg .orange-bg_Bgc$\#ffe4d7${background-color:#ffe4d7}.Bgz$100\%${background-size:100%}.Bgz$130\%${background-size:130%}.Bgz$a${background-size:auto}.Bgz$ct${background-size:contain}.Bgz$cv$,.Bgz$cv$\:\:a:after{background-size:cover}.Bga$f${background-attachment:fixed}.Bgp$\$multiple-bg-L-R-C${background-position:0,100%}.Bgp$0\,-100\%${background-position:0 -100%}.Bgp$100\%\,-93\%${background-position:100% -93%}.Bgp$10px${background-position:10px}.Bgp$c$,.Bgp$c$\:\:a:after{background-position:50%}.Bgp$c_b${background-position:center 100%}.Bgp$c_t${background-position:center 0}.Bgp$start_t${background-position:left 0}.Bgp$50\%$\:\:a:after{background-position:50%}.Bgpx$-20px${background-position-x:-20px}.Bgpx$-250px${background-position-x:-250px}.Bgpx$-50\%${background-position-x:-50%}.Bgpx$20px${background-position-x:20px}.Bgpx$50px${background-position-x:50px}.Bgpx$c${background-position-x:50%}.Bgpy$-210px${background-position-y:-210px}.Bgpy$0$,.Bgpy$t${background-position-y:0}.Bgpy$50px${background-position-y:50px}.Bgpy$90px${background-position-y:90px}.Bgpy$b${background-position-y:100%}.Bgr$nr$,.Bgr$nr$\:\:a:after{background-repeat:no-repeat}.Bgr$r${background-repeat:repeat}.Bgr$rx${background-repeat:repeat-x}.Bdcl$c${border-collapse:collapse}.Bxz$bb$,.Row{box-sizing:border-box}.Bxz$cb${box-sizing:initial}.Bxsh$\$box-shadow-ai-orb${box-shadow:0 0 30px #000000b3}.Bxsh$\$box-shadow-black$,.Bxsh$\$box-shadow-black$\:h:hover{box-shadow:0 4px 8px 0 #1f253238}.Bxsh$\$box-shadow-black-2${box-shadow:0 2px 4px #00000026}.Bxsh$\$box-shadow-black-4${box-shadow:0 4px 40px 0 #00000040}.Bxsh$\$box-shadow-black-5${box-shadow:0 10px 20px 0 #01010540}.Bxsh$\$box-shadow-blue$,.Bxsh$\$box-shadow-blue$\:h:hover,.hover:hover .hover\:h_Bxsh$\$box-shadow-blue$\:\:a:after{box-shadow:0 4px 10px 1px #ccd3d999}.Bxsh$\$box-shadow-blue-dark${box-shadow:0 -1px 10px #1d0a4499}.Bxsh$\$box-shadow-blue-hover$,.Bxsh$\$box-shadow-blue-hover$\:h:hover{box-shadow:0 4px 20px 1px #ccd3d9}.Bxsh$\$box-shadow-blue-light-spread${box-shadow:0 12px 24px 1px #d4e0ec80}.Bxsh$\$box-shadow-bottom-gray-1${box-shadow:0 2px 4px 0 #00000026}.Bxsh$\$box-shadow-bottom-gray-2${box-shadow:0 1.97px 29.5px 0 #0000001f}.Bxsh$\$box-shadow-dark-gray$,.tabs-white .tabs-white_Bxsh$\$box-shadow-dark-gray${box-shadow:0 12px 24px 1px #cacaca80}.Bxsh$\$box-shadow-grey${box-shadow:0 12px 24px 1px #eef3f8}.Bxsh$\$box-shadow-grey-1${box-shadow:0 0 24px 1px #eef3f8}.Bxsh$\$box-shadow-grey-3$,.Bxsh$\$box-shadow-grey-3$\:h:hover{box-shadow:0 12px 24px 1px #cacaca80}.Bxsh$\$box-shadow-grey-4${box-shadow:0 10px 10px #0f20374d}.Bxsh$\$box-shadow-grey-5$,.Bxsh$\$box-shadow-grey-5$\:h:hover{box-shadow:0 10px 20px #00000014}.Bxsh$\$box-shadow-header-form$\:\:b:before{box-shadow:-4px 10px 15px 0 #0000001a}.Bxsh$\$box-shadow-home-white-tiles${box-shadow:0 15px 24px 1px #d4e0ec}.Bxsh$\$box-shadow-left${box-shadow:-5px 2px 10px #0000001a}.Bxsh$\$box-shadow-light${box-shadow:0 0 15px #00000014}.Bxsh$\$box-shadow-light-gray$,.Bxsh$\$box-shadow-light-gray$\:h:hover{box-shadow:0 10px 15px 0 #00000014}.Bxsh$\$box-shadow-light-purle-1${box-shadow:inset 0 4px 20px 0 #64579e66}.Bxsh$\$box-shadow-navigation-bottom$,.Bxsh$\$box-shadow-navigation-bottom$\:\:a:after{box-shadow:0 3px 5px 0 #0000001a}.Bxsh$\$box-shadow-navigation-top${box-shadow:0 -3px 5px 0 #0000001a}.Bxsh$\$box-shadow-pink${box-shadow:0 0 30px 0 #e2007280}.Bxsh$\$box-shadow-right${box-shadow:5px 0 20px 0 #ccd3d999}.Bxsh$\$box-shadow-slider${box-shadow:0 4px 10px 0 #00000014}.Bxsh$\$box-shadow-sticky-strip${box-shadow:0 4px 10px 0 #0000001f}.Bxsh$\$box-shadow-table-yellow${box-shadow:0 12px 24px 1px #0003}.Bxsh$\$box-shadow-tiles${box-shadow:0 1px 12px #d4e0ec}.Bxsh$\$box-shadow-tiles-light${box-shadow:0 0 15px 0 #00000014}.Bxsh$\$box-shadow-v2-dark${box-shadow:0 12px 24px 1px #d4e0ec}.Bxsh$\$box-shadow-white${box-shadow:0 0 10px 1px #eef3f8}.Bxsh$\$box-shadow-white-dot${box-shadow:0 0 0 4px #fff}.Bxsh$\$box-shadow-white-tile${box-shadow:0 12px 24px 1px #d4e0ec}.Bxsh$\$box-shadow-white-tile-hover$,.Bxsh$\$box-shadow-white-tile-hover$\:h:hover{box-shadow:0 15px 24px 1px #c3d4e5}.Bxsh$\$enterprise-csm-box-shadow${box-shadow:0 -100px 100px 50px #000}.Bxsh$n${box-shadow:none}.Bxsh$\$box-shadow-grey-6$\:h:hover{box-shadow:0 10px 15px 0 #00000014}.C$\$color-purple$,.C$\$color-purple$\:h:hover,.active .active_C$\$color-purple$,.header-top-theme-dark .header-top-theme-dark_C$\$color-purple$\:h:hover,.item:hover .item\:h_C$\$color-purple$,.open .open_C$\$color-purple$,.open:hover .open\:h_C$\$color-purple$,.pushcrew-login:hover .pushcrew-login\:h_C$\$color-purple$,.tab-capabilities-item--active .tab-capabilities-item--active_C$\$color-purple${color:#e20072}.C$--color-purple$,.C$--color-purple$\:h:hover,.active .active_C$--color-purple$,.active-product .active-product_C$--color-purple$,.active-tab-mobile .active-tab-mobile_C$--color-purple$,.atomic-hover:hover .atomic-hover\:h_C$--color-purple$,.blog-read-hover:hover .blog-read-hover\:h_C$--color-purple$,.header-top-theme-dark .header-top-theme-dark_C$--color-purple$\:h:hover,.home-tile-item:hover .home-tile-item\:h_C$--color-purple$,.horizontal-tabs-nav:hover .horizontal-tabs-nav\:h_C$--color-purple$,.item:hover .item\:h_C$--color-purple$,.js-accordion-active .js-accordion-active_C$--color-purple$,.js-accordion:hover .js-accordion\:h_C$--color-purple$,.js-open-accordion .js-open-accordion_C$--color-purple$,.open .open_C$--color-purple$,.open:hover .open\:h_C$--color-purple$,.tab-nav-active .tab-nav-active_C$--color-purple$,.tab-navigation:hover .tab-navigation\:h_C$--color-purple$,.tr-collapse-state .tr-collapse-state_C$--color-purple$,.w-checkbox-input:checked+.w-checkbox-input\:c\+C$--color-purple$,.w-checkbox-label:hover .w-checkbox-label\:h_C$--color-purple${color:var(--color-purple)}.C$--color-v2-purple$,.C$--color-v2-purple$\:h:hover,.active .active_C$--color-v2-purple$,.link-hover:hover .link-hover\:h_C$--color-v2-purple$,.tile-hover:hover .tile-hover\:h_C$--color-v2-purple${color:var(--color-v2-purple)}.C$--color-white$,.C$--color-white$\:h:hover,.active .active_C$--color-white$,.ai-active-btn .ai-active-btn_C$--color-white$,.header-top-theme-dark .header-top-theme-dark_C$--color-white$,.js-show-info .js-show-info_C$--color-white$,.tab-btn:hover .tab-btn\:h_C$--color-white${color:var(--color-white)}.C$\#0067b8$,.C$\#\#0067b8${color:#0067b8}.C$\#010105${color:#010105}.C$\#181818${color:#181818}.C$\#1c304b$,.C$\$color-blue-dark-1${color:#1c304b}.C$\#21205c${color:#21205c}.C$\#2196f3${color:#2196f3}.C$\#23bd23${color:#23bd23}.C$\#309670${color:#309670}.C$\#319ef3${color:#319ef3}.C$\#333333${color:#333}.C$\#3892e3${color:#3892e3}.C$\#3b0071${color:#3b0071}.C$\#414954${color:#414954}.C$\#4185f4${color:#4185f4}.C$\#47b178${color:#47b178}.C$\#49596f${color:#49596f}.C$\#4a90e2${color:#4a90e2}.C$\#4e5963${color:#4e5963}.C$\#5600c8${color:#5600c8}.C$\#596281${color:#596281}.C$\#5d616a${color:#5d616a}.C$\#666666${color:#666}.C$\#6a6680${color:#6a6680}.C$\#6b6697${color:#6b6697}.C$\#6d6d6d$,.C$\$color-grey-light-1${color:#6d6d6d}.C$\#6d6d6d$\!{color:#6d6d6d!important}.C$\#71ba76${color:#71ba76}.C$\#75fbd8${color:#75fbd8}.C$\#788290$,.C$\$color-dark-grey${color:#788290}.C$\#797979${color:#797979}.C$\#82aaff${color:#82aaff}.C$\#86868b$,.C$\#86868b$\:h:hover{color:#86868b}.C$\#909194${color:#909194}.C$\#a3a5aa${color:#a3a5aa}.C$\#a682e7${color:#a682e7}.C$\#a6aeb9${color:#a6aeb9}.C$\#b4b2c5${color:#b4b2c5}.C$\#b5b5b5${color:#b5b5b5}.C$\#b6b7be${color:#b6b7be}.C$\#b8b5c6${color:#b8b5c6}.C$\#bdbdbd${color:#bdbdbd}.C$\#bf3178$,.C$\#bf3178$\:\:m::marker{color:#bf3178}.C$\#c2bdce${color:#c2bdce}.C$\#c2c2c2${color:#c2c2c2}.C$\#c3e88d${color:#c3e88d}.C$\#c5becc${color:#c5becc}.C$\#c792ea${color:#c792ea}.C$\#cac9d4${color:#cac9d4}.C$\#cc5993${color:#cc5993}.C$\#d04010${color:#d04010}.C$\#d0a9ff${color:#d0a9ff}.C$\#db006e${color:#db006e}.C$\#dfdfe1${color:#dfdfe1}.C$\#e1e1e1${color:#e1e1e1}.C$\#e72c43${color:#e72c43}.C$\#eb4d4d${color:#eb4d4d}.C$\#eb5055${color:#eb5055}.C$\#ed880c${color:#ed880c}.C$\#ef4d35${color:#ef4d35}.C$\#f0ba00${color:#f0ba00}.C$\#f2787f${color:#f2787f}.C$\#f3ecff${color:#f3ecff}.C$\#feaf00${color:#feaf00}.C$\#ff492c${color:#ff492c}.C$\#ff8ac5${color:#ff8ac5}.C$\#ffba00${color:#ffba00}.C$\#fff${color:#fff}.C$\#fff\.7$,.C$\#ffffff\.7${color:#ffffffb3}.C$\#fff3c6${color:#fff3c6}.C$\#ffffff\.6${color:#fff9}.C$\#ffffff\.8${color:#fffc}.C$\$color-black-light-3$,.feature-item:hover 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JavaScript</a>. </noscript> </div> <div class="atomic-common-style js-header-with-contact "> <div class="Mih(1px) "> <div class="js-contact-nav-bar Trs($btnTransition) T(0) Start(0) Pos(a) Z(9) W(100%) H(34px) D(b)--md D(n)"> <div class="container D(f)--md Jc(fe)"> <ul class="Px(0) M(0) List(n) D(n) D(f)--md Ai(c) Jc(fe) Pt(16px) Fz($font-size-12) Lh($line-height-headings)"> <li class="Px(10px)"> <a href="tel:+14153493207" class="Td(n) Td(u):h Tt(u) Fw(600) pricing-page_Fw(400) pricing-page_C($color-blue) pricing-page_Fz($font-size-22)--lg pricing-page_Fz($font-size-18) header-top-theme-dark_C($color-white) C($color-new-font-dark) hide-purchase-btn_C($color-blue) hide-purchase-btn_Fz($font-size-22) vwo-phone-number phone-ROW phone-SG"> <span>+1 415-349-3207</span> </a> </li> <li class="Px(10px) BdStart Bdstartc($color-dark-grey)"> <a href="https://vwo.com/es/contact-us/" class="Td(n) Td(u):h Lts(0) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark)">Contacto Nosotros</a> </li> <script nonce="uBIpPMgA7wDRpr6KTyAaexyss4KSx5BY" type="text/javascript"> var bodyTag = document.querySelector('body'); //read object and add body class based on whether user is loggedin or not if(VWOWebsiteUser.is_loggedin == true){ bodyTag.classList.add("vwo_logged_in"); }else{ bodyTag.classList.remove("vwo_logged_in"); } </script> <li class="vwo_logged_in_D(n) js-header-dropdown-trigger js-no-bg-blur Px(10px) BdStart Bdstartc($color-dark-grey) Pos(r) D(ib)"> <button type="button" class="Fw(600) P(0) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) Fz($font-size-12) open:h_C($color-purple) js-header-dropdown"> Iniciar sesión </button> <div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(170px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n)"> <li> <a class="D(b) Bxz(bb) Td(n) Tt(n) Py(12px) Px(10px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) Fz($font-size-12) Fw(600)" href="https://app.vwo.com/">VWO Login</a> </li> <li> <a class="pushcrew-login D(b) Bxz(bb) Td(n) Tt(n) Py(12px) Px(10px) W(100%) Bgc($color-light-grey-1):h C($color-new-font-dark) Fz($font-size-12) Fw(600)" href="https://pushcrew.com/admin/"> <span class="pushcrew-login:h_C($color-purple)">VWO Engage Login</span> </a> </li> </ul> </div> </div> </li> <li class="js-header-dropdown-trigger js-no-bg-blur Pos(r) D(ib)--md D(n) Pstart(10px) BdStart Bdstartc($color-dark-grey)"><button type="button" class="D(f) Ai(c) Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark) Cur(p) Bd(n) Bgc(t) open:h_C($color-purple) js-header-dropdown Fz($font-size-12) P(0)"><picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-spain@2x.png" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" /></picture>ES </button><div class="D(n) open_D(b)--md js-header-dropdown-content Pos(a) End(0) T(100%) Z(2) Pt(10px)"> <div class="Miw(70px) Bdrs(3px) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-black) Cnt(noq)::b D(ib)::b Bdw(10px)::b Bdc(t)::b Bds(s)::b Bdbc(#fff)::b Pos(a)::b T(-10px)::b End(20px)::b Z(2)::b Cnt(noq)::a D(ib)::a Bdw(12px)::a Bdc(t)::a Bds(s)::a Bdbc(#000)::a Pos(a)::a Op(0.03)::a T(-14px)::a End(18px)::a Z(1)::a"> <ul class="P(10px) List(n) M(0) Whs(nw)--md"><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/website-optimization/#locale_lang"><svg width= "14" height= "14" class= "Mend(5px)" ><use xlink:href="#icon-global-language"></use></svg>EN</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/de/website-optimierung/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/newhome/flag-germany.svg" alt= "" decoding= "async" width= "14" height= "14" class= "D(b) Mend(5px)" />DE</a> </li><li> <a class="D(b) Bxz(bb) Td(n) Tt(u) Py(12px) W(100%) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) D(f) Ai(c) Jc(c) Fz($font-size-12) Fw(600)" href="https://vwo.com/br/otimizacao-sites/#locale_lang"><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/flag-portuguese-brazil.svg" alt= "" decoding= "async" width= "15" height= "10" class= "H(a) D(b) Mend(5px)" />BR</a> </li></ul> </div> </div></li><li class="D(n)--md List(n)"><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/website-optimization/#locale_lang">EN</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/de/website-optimierung/#locale_lang">DE</a><a class="C($color-purple) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/es/optimizacion-web/#locale_lang">ES</a><a class="C($color-new-font-dark) D(ib) Bxz(bb) Td(n) Tt(u) Py(12px) Px(10px) Bgc($color-light-grey-1):h C($color-purple):h Fz($font-size-14) Fw(600) Bgc($color-grey-light) Mend(10px) Mend(0):lc" href="https://vwo.com/br/otimizacao-sites/#locale_lang">BR</a></li> <li class="D(n) vwo_logged_in_D(b) Mstart(10px) Pstart(10px) BdStart Bdstartc($color-dark-grey) Pos(r)"> <a href="https://app.vwo.com/logout/" class="Td(n) Td(u):h Tt(u) Fw(600) header-top-theme-dark_C($color-white) C($color-new-font-dark)">Cerrar sesión</a></li> </ul> </div> </div> <div class="js-main-nav-bar Trs($btnTransition) header-with-number Pos(a) Start(0) Z(8) W(100%) T(34px)--md T(0) Cnt(noq)::a Z(-1)::a Bxsh($box-shadow-navigation-bottom)::a D(b)::a Pos(a)::a W(100%)::a T(0)::a B(0)::a Start(0)::a End(0)::a Op(0)::a Trsp(a)::a Trs($easeTransition)::a "> <header class="container D(f) Fxd(c) Jc(sb)"> <div class="D(f) Ai(c) Jc(sb) Jc(fs)--md Py(10px) Py(0)--md H(80px)--md H(55px)"> <a class="Mend(30px) Td(n) Mt(5px)" href="https://vwo.com"> <img src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" alt= "VWO Logo" decoding= "async" loading= "eager" width= "90" height= "30" class= "header-top-theme-dark_D(n)" /> </a> <div class="Flxg(1)--md D(f) Ai(c)"> <div class="D(f) Jc(sb) Ai(c) Flxg(1)"> <nav class="D(f) Fld(c) Jc(sb) js-header-menu-content Pos(s)--md Pos(f) Z($mobile-nav-zindex) Bxsh($box-shadow-navigation-top) Bxsh(n)--md Trs($easeTransition) TranslateX(100%) Trf($none)--md W(a)--md W(100%) Bgc($color-white) Bgc(t)--md End(0) B(0) Ovy(a) Ovy(v)--md T(100%)--md T(65px)"> <ul class="js-main-navigation Px(0) Py(20px) Py(0)--md M(0) List(n) D(f) Fld(c) Fld(r)--md Ai(c)--md"> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Capacidades </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) container P(0)--md TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) P(0) Bxsh($box-shadow-navigation-bottom) Bdrs(4px) Ov(h)--md"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) M(0) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) P(20px) Ta(start) Fw(600) Bd(0) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Capacidades </button> <div class="Lts(0)"> <div class="Mih(430px)--md D(f)--md js-capabilities-mega-menu Ov(h)"> <div class="W(3/12)--md W(100%) Py(25px)--md Px(30px) Pend(0)--md Pstart(25px)--md Bxz(bb) Bgc($color-purple-light-7)--md Miw(330px) Bdendw(1px) Bdends(s) Bdendc($color-grey-light-4)"> <ul class="List(n) P(0) M(0) Pend(0)--md js-capabilities-nav Pos(r)" data-active-class="tab-capabilities-item--active"> <li class="js-active-tab-white-bg-layer Trs($easeTransition) Bgc($color-white) Bdrststart(4px) Bdrsbstart(4px) Pos(a) T(0) B(0) Start(0) End(-5px) Bxsh($box-shadow-light) D(n) D(b)--md"></li> <li class="Pos(r)"> <button data-change-img-hover="testing-overview" class="W(100%) D(f) Ai(fs)--md Ai(c) Td(n) Bg(n) Bd(n) Ta(start) Px(23px)--md Py(24px)--md Py(14px) Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item Pos(r) active tab-capabilities-item tab-capabilities-item--active Bdrststart(5px) Bdrsbstart(5px) Trs($easeTransition)" data-tab="js-testing"> <svg width= "21" height= "21" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(15px) Mt(2px) C($color-purple-dark) tab-capabilities-item--active_C($color-purple)--md item:h_C($color-purple) Trsdu(0.3s)" ><use xlink:href="#icon-experimentation"></use></svg> <span> <span class="Fw(700) Fz($font-size-16) Mb(5px)--md D(b) D(ib)--md tab-capabilities-item--active_C($color-purple)--md Trsdu(0.3s)"> Testing </span> </span> <svg width= "16" height= "10" class= "C(#b4b2c5) Rotate(-90deg) Flxs(0) D(n)--md Pos(a) End(5px)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> </li> <li class="Pos(r)"> <button data-change-img-hover="insights-overview" class="W(100%) D(f) Ai(fs)--md Ai(c) Td(n) Bg(n) Bd(n) Ta(start) Px(23px)--md Py(24px)--md Py(14px) Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item tab-capabilities-item Bdrststart(5px) Bdrsbstart(5px) Trs($easeTransition)" data-tab="js-insights"> <svg width= "21" height= "21" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) tab-capabilities-item--active_C($color-purple) Trsdu(0.3s)" ><use xlink:href="#icon-behavior-analytics"></use></svg> <span> <span class="Fw(700) Fz($font-size-16) Mb(5px)--md D(b) D(ib)--md tab-capabilities-item--active_C($color-purple) Trsdu(0.3s)"> Behavior Analytics </span> </span> <svg width= "16" height= "10" class= "C(#b4b2c5) Rotate(-90deg) Flxs(0) D(n)--md Pos(a) End(5px)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> </li> </ul> <ul class="List(n) BdT Bdtc($color-grey) Mt(20px) Pt(20px) Px(0) Px(23px)--md Fw(700) Fz($font-size-14)"> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/es/personalization/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-personalization"></use></svg> Personalization </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/es/deploy/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-rollouts"></use></svg> Web Rollouts </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/es/customer-data-platform/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-cdp"></use></svg> Customer Data Platform </a> </li> <li class="Mb(10px) Mb(0):lc"> <a href="https://vwo.com/es/plan/" class="item Td(n) C($color-black-light-3) C($color-purple):h D(f) Ai(c) Trsdu(0.3s)"> <svg width= "18" height= "18" class= "Flxs(0) Mstart(10px) Mstart(0)--md Mend(18px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-program-management"></use></svg> Program Management </a> </li> </ul> </div> <div class="js-mobile-individual-product-dropdown Ov(a) Ov(h)--md W(9/12)--md Pt(35px)--md Pstart(45px)--md Bgc($color-white) Bxz(bb) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(r)--md Pos(f) Z(2) Start(0) B(0) End(0) T(0) Bgc($color-white) Bxz(bb)"> <div class="js-capabilities-tab-content Trs($opacityTransformTransition) Pos(a) B(0) End(0) Start(45px)--md T(35px)--md T(0) Start(0)" id="js-testing"> <button type="button" class="js-mobile-individual-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) Bd(0) C($color-grey-light-3) P(20px) Ta(start) Fw(600) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)" aria-expanded="true"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Testing </button> <div class="Px(30px) Px(0)--md"> <div class="Pb(25px) Pb(20px)--md Mb(25px)--md BdB Bdbc($color-grey) Maw(560px) Maw(n)--md Mend(40px)--md D(f) Fld(c) Fld(r)--md Ai(fs) Ai(c)--md Jc(sb)--md"> <a href="https://vwo.com/es/testing/" class="D(ib) Fz($font-size-18) Fw(700) Td(n) C(inh) C($color-purple)--md C($color-purple):h item Trs($easeTransition)" data-change-img-hover="testing-overview"> <div class="D(f) Ai(c)"> <svg width= "24" height= "23" class= "D(n)--md Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experimentation"></use></svg> Testing Visión general <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </div> <p class="Mt(7px)--md Mt(10px) Mb(0) Fw(400) Fz($font-size-13) C($color-grey-light-1) Lh($line-height-default)"> Crea experiencias ganadoras en páginas web, apps móviles y del lado del servidor </p> </a> <a href="https://vwo.com/es/copilot/" target="_blank" class="org-banner-bg Bgc($color-dark-blue-2) Bgr(nr) Bgpx(-20px) Bdrs(5px) Ov(h) Pos(r) Td(n) Mt(20px) Mt(0)--md Mstart(10px)--md W(100%) W(a)--md Miw(400px)--sm"> <div class="org-layer-gradient C($color-white) D(f) Jc(sb)"> <div class="D(f) Ai(fs) Fld(c) Jc(c) Py(11px) Px(15px) W(300px) W(340px)--sm Bxz(bb)"> <span class="D(f) Ai(c)"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/icon-ai-copilots.svg" alt= "" decoding= "async" height= "30" width= "30" class= "Mend(10px) Mb(-14px)" /> <span class="Fw(600) D(if) Ai(c) Jc(fs) C($color-white) Fz($font-size-14) Td(n)"> VWO Copilot <svg width= "14" height= "11" class= "org-banner-bg:h_TranslateX(5px) Trsdu(0.3s) Fxs(0) Mstart(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </span> </span> <p class="M(0) Fz($font-size-12) Pstart(40px) C($transparent-white-6)">Supercharge your optimization velocity with AI</p> </div> <div class="Pos(a) T(-60px) T(-70px)--sm End(-67px)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png 2x" alt= "" decoding= "async" loading= "lazy" height= "200" width= "200" class= "H(a)" /></picture> </div> </div> </a> </div> <div class="D(f)--md"> <div class="W(8/12)--md"> <div class="Maw(560px)"> <div class="D(f)--md Flw(w) Flw(nw)--md"> <ul class="List(n) P(0) Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md Maw(250px)--md BdB Bdbc($color-grey) Bdbw(0)--md"> <li class="Mb(30px)--md"> <a href="https://vwo.com/es/testing/web/" data-change-img-hover="web-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-web"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Web Testing </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Crea y prueba experiencias online que conviertan </p> </div> </a> </li> <li class="Mb(30px)--md"> <a href="https://vwo.com/es/testing/mobile-app/" data-change-img-hover="mobile-app-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-mobile"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Mobile App Testing </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Sorprende a los usuarios de tus apps con experiencias optimizadas </p> </div> </a> </li> <li> <a href="https://vwo.com/es/testing/server-side/" data-change-img-hover="serverside-testing" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <span class="W(21px) Flxs(0) Mend(15px) Mt(2px) D(ib)"> <svg width= "18" height= "18" class= " C($color-purple-dark) item:h_C($color-purple)" ><use xlink:href="#icon-experiment-server"></use></svg> </span> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md"> Feature Management </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Prueba funciones complejas en cualquier stack tecnológico o dispositivo. </p> </div> </a> </li> </ul> <div class="Mstart(60px)--md Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md"> <h3 class="Fz($font-size-15)--md Fz($font-size-16) Fw(600) Mt(0) Mb(20px) D(f) Jc(sb) C($color-black-light-3)"> Features <a href="https://vwo.com/es/testing/#features" class="D(n)--md Fz($font-size-13) Fw(500) C($color-purple) Td(n)">(+125 more)</a> </h3> <ul class="List(n) P(0) D(f) Flw(w) Fld(c)--md Fld(r)"> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/es/testing/split-url-testing/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-split"></use></svg> Split Testing </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/es/testing/multivariate-testing/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-multi"></use></svg> Multivariate Testing </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/es/why-us/technology/integrations/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-integrations"></use></svg> Integrations </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/es/plan/hypotheses/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-hypothesis"></use></svg> Hypothesis </a> </li>  <li class="Mb(3px)"> <a data-change-img-hover="testing-overview" href="https://vwo.com/es/why-us/technology/statistics/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-bayesian"></use></svg> Enhanced SmartStats </a> </li> <li> <a data-change-img-hover="testing-overview" href="https://vwo.com/es/testing/#features" class="D(n) D(b)--md Py(8px) Px(14px) Pstart(25px)--md Pend(0)--md Py(3px)--md Bdrs(50px) M(5px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-purple) Fw(500) Td(n) Td(u):h">(+125 more)</a> </li> </ul> </div> </div> </div> </div> <div class="W(4/12)--md As(fe) D(n) D(b)--lg"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-overview.svg" alt= "Testing Overview Illustration" decoding= "async" data-image-name= "testing-overview" loading= "lazy" width= "340" height= "285" class= "H(a) Trs($opacityTransformTransition) Pos(a) B(0) End(10px)" /> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-web-updated-new@2x.png 2x" alt= "Testing Web Illustration" decoding= "async" data-image-name= "web-testing" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-mobile-updated@2x.png 2x" alt= "Testing Mobile Illustration" decoding= "async" data-image-name= "mobile-app-testing" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/testing-server-updated-new@2x.png 2x" alt= "Testing Serverside Illustration" decoding= "async" data-image-name= "serverside-testing" loading= "lazy" width= "340" height= "304" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /></picture> </div> </div> </div> </div> <div class="js-capabilities-tab-content Trs($opacityTransformTransition) Pos(a) B(0) End(0) Start(45px)--md T(35px)--md T(0) Start(0) translate-after" id="js-insights"> <button type="button" class="js-mobile-individual-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) Bd(0) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) Fz($font-size-14) Cur(p) W(100%) Bxz(bb)" aria-expanded="true"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Behavior Analytics </button> <div class="Px(30px) Px(0)--md"> <div class="Pb(25px) Pb(20px)--md Mb(25px)--md BdB Bdbc($color-grey) Maw(560px) Maw(n)--md Mend(40px)--md D(f) Fld(c) Fld(r)--md Ai(fs) Ai(c)--md Jc(sb)--md"> <a href="https://vwo.com/es/insights/" class="D(ib) Fz($font-size-18) Fw(700) Td(n) C(inh) C($color-purple)--md C($color-purple):h item Trs($easeTransition)" data-change-img-hover="insights-overview"> <div class="D(f) Ai(c)"> <svg width= "21" height= "21" class= "D(n)--md Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) Trs($easeTransition)" ><use xlink:href="#icon-behavior-analytics"></use></svg> Behavior Analytics Visión general <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </div> <p class="Mt(7px)--md Mt(10px) Mb(0) Fw(400) Fz($font-size-13) C($color-grey-light-1) Lh($line-height-default)"> Aprovecha insights sobre el comportamiento de tus visitantes para impulsar el crecimiento y las conversiones </p> </a> <a href="https://vwo.com/es/copilot/" target="_blank" class="org-banner-bg Bgc($color-dark-blue-2) Bgr(nr) Bgpx(-20px) Bdrs(5px) Ov(h) Pos(r) Td(n) Mt(20px) Mt(0)--md Mstart(10px)--md W(100%) W(a)--md Miw(400px)--sm"> <div class="org-layer-gradient C($color-white) D(f) Jc(sb)"> <div class="D(f) Ai(fs) Fld(c) Jc(c) Py(11px) Px(15px) W(300px) W(340px)--sm Bxz(bb)"> <span class="D(f) Ai(c)"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/icon-ai-copilots.svg" alt= "" decoding= "async" height= "30" width= "30" class= "Mend(10px) Mb(-14px)" /> <span class="Fw(600) D(if) Ai(c) Jc(fs) C($color-white) Fz($font-size-14) Td(n)"> VWO Copilot <svg width= "14" height= "11" class= "org-banner-bg:h_TranslateX(5px) Trsdu(0.3s) Fxs(0) Mstart(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </span> </span> <p class="M(0) Fz($font-size-12) Pstart(40px) C($transparent-white-6)">Supercharge your optimization velocity with AI</p> </div> <div class="Pos(a) T(-60px) T(-70px)--sm End(-67px)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/pricing/ai-pricing-orb@2x.png 2x" alt= "" decoding= "async" loading= "lazy" height= "200" width= "200" class= "H(a)" /></picture> </div> </div> </a> </div> <div class="D(f)--md"> <div class="W(8/12)--md"> <div class="Maw(560px)"> <div class="D(f)--md Flw(w) Flw(nw)--md"> <ul class="List(n) P(0) Pb(20px) Pb(0)--md Mb(20px) Mb(0)--md Maw(250px)--md BdB Bdbc($color-grey) Bdbw(0)--md"> <li class="Mb(30px)--md"> <a href="https://vwo.com/insights/web/" data-change-img-hover="web-insights" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) item:h_Trs($easeTransition)" ><use xlink:href="#icon-experiment-web"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md item:h_Trs($easeTransition)"> Web Insights </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Obtén información detallada sobre el comportamiento de los visitantes de tu página web. </p> </div> </a> </li> <li class="Mb(30px)--md"> <a href="https://vwo.com/insights/mobile-app/" data-change-img-hover="mobile-app-insights" class="W(100%) D(f) Ai(fs) Td(n) Bg(n) Bd(n) Ta(start) Pt(20px) Pt(0)--md Px(0) C($color-black-light-3) C($color-purple):h Fz($font-size-14) Mb(0):lc item"> <svg width= "21" height= "21" class= "Flxs(0) Mend(15px) Mt(2px) C($color-purple-dark) item:h_C($color-purple) item:h_Trs($easeTransition)" ><use xlink:href="#icon-mobile-insights"></use></svg> <div> <span class="Fw(600) Fz($font-size-15) Mb(5px) D(b) D(ib)--md item:h_Trs($easeTransition)"> Mobile App Insights </span> <p class="Fz($font-size-13) C(#666666) C($color-grey-light-1) M(0)"> Analiza el comportamiento de tus usuarios para mejorar su experiencia en tu app. </p> </div> </a> </li> </ul> <div class="Mstart(60px)--md"> <h3 class="Fz($font-size-15)--md Fz($font-size-16) Fw(600) Mt(0) Mb(20px) D(f) Jc(sb) "> Features <a href="https://vwo.com/es/insights/#features" class="D(n)--md Fz($font-size-13) Fw(500) C($color-purple) Td(n)">(+120 more)</a> </h3> <ul class="List(n) P(0) D(f) Flw(w) Fld(c)--md Fld(r)"> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/es/insights/session-recordings/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-session"></use></svg> Session Recordings </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/es/insights/heatmaps/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-heatmaps"></use></svg> Heatmaps </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/es/insights/funnels/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-funnels"></use></svg> Funnel Analysis </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/es/insights/onpage-surveys/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-surveys"></use></svg> Surveys </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/es/insights/form-analytics/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-form"></use></svg> Form Analysis </a> </li> <li class="Mb(3px)"> <a data-change-img-hover="insights-overview" href="https://vwo.com/es/plan/observations/" class="item Bgc($color-grey-light) Bgc(t)--md Lh(1) Py(8px) Px(10px) Px(0)--md Py(5px)--md Bdrs(50px) Mend(5px) Mb(10px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-black-light-3) C($color-purple):h Fw(400) Td(n) D(f) Ai(c)"> <svg width= "18" height= "18" class= "Mend(10px)--md Mend(5px) C($color-grey-light-1) item:h_C($color-purple)" ><use xlink:href="#icon-product-observations"></use></svg> Observations </a> </li> <li> <a href="https://vwo.com/es/insights/#features" class="D(n) D(b)--md Py(8px) Px(14px) Pstart(25px)--md Pend(0)--md Py(3px)--md Bdrs(50px) M(5px) M(0)--md Bdrs(0)--md Fz($font-size-13) C($color-purple) Fw(500) Td(n) Td(u):h">(+120 more)</a></li> </ul> </div> </div> </div> </div> <div class="W(4/12)--md As(fe) D(n) D(b)--lg"> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-overview-updated.svg" alt= "Insights Overview Illustration" decoding= "async" data-image-name= "insights-overview" loading= "lazy" width= "340" height= "285" class= "D(n) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-web-updated-new.svg" alt= "Insights Web Illustration" decoding= "async" data-image-name= "web-insights" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> <img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/product-dropdown/insights-mobile.svg" alt= "Insights Mobile Illustration" decoding= "async" data-image-name= "mobile-app-insights" loading= "lazy" width= "340" height= "285" class= "TranslateY(20px) D(n) Op(0) Trs($opacityTransformTransition) H(a) Pos(a) B(0) End(10px)" /> </div> </div> </div> </div> </div> </div> <div class="Mih(70px) Pos(a) B(0) End(0) Start(0) Pos(st)--md D(f) Fld(c) Jc(c) Bxz(bb) Px(40px) Py(16px) Bg($gradient-mega-menu) Bdtw(1px) Bdts(s) Bdtc($color-grey-light-4)"> <ul class="List(n) P(0) M(0) D(f)--md Ai(c) Fz($font-size-14) Fw(700)"> <li> <a href="https://vwo.com/platform/" class="Td(n) C($color-black-light-3) C($color-purple):h item Trsdu(0.3s)"> Plataforma Visión general <svg width= "14" height= "11" class= "Mstart(5px) item:h_TranslateX(5px) Trs($easeTransition)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> </li> </ul> </div> </div> </div>  </li> <li class="Pend(0)--md"> <a class="C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn" href="https://vwo.com/es/pricing/"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Precios </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </a> </li> <li class="Pos(r) js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Soluciones </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) End(0) End(a)--md B(0) B(a)--md Ovy(a) Ovy(v)--md dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) Bxsh($box-shadow-navigation-bottom) Bdrs(3px) Bxsh($box-shadow-black)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(10px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Soluciones </button> <ul class="P(10px) List(n)"> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/es/ecommerce-ab-testing/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-ecommerce"></use></svg> <span>eCommerce</span><br> </a> </li> <li> <a class="D(f) Ai(c) Bxz(bb) Td(n) P(10px) W(100%) Bdrs(4px) Bgc($color-light-grey-1):h C($color-purple):h C($color-new-font-dark) C($color-purple):h Fz($font-size-14) Fw(600)" href="https://vwo.com/es/enterprise/"> <svg width= "20" height= "20" class= "Fxs(0) Mend(16px)" ><use xlink:href="#icon-enterprise"></use></svg> <span>Enterprises</span> </a> </li> </ul> </div> </li> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> ¿Por qué VWO? </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) Ovy(a) dropdown-top-offset W(a)--md W(100%) Bgc($color-white) Bxz(bb) P(0) Bxsh($box-shadow-navigation-bottom) Bdrs(4px) container"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) Mt(0) Mb(20px) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz(12px) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> ¿Por qué VWO? </button> <div class="Px(40px)--md Px(20px) Pt(40px)--md Pb(60px)--md"> <ul id="js-mobile-why-vwo" class="P(0) M(0) List(n) D(f) Jc(sb) Wow(bw) Fld(r)--md Fld(c)"> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/es/why-us/product/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)">Proven Product</a> <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/es/customers/">2500+ Clientes</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/es/why-us/product/interface/">Interfaz de usuario sencilla</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/es/security/">Seguro y fiable</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/es/why-us/experimentation-platform-build-or-buy/">¿Desarrollar o comprar?</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/monthly-tracked-users/">Usage-Based Billing</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/es/why-us/customer-success/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)"> Garantía de éxito <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/es/why-us/customer-success/24-7-support/">Asistencia 24/7</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"> <a href="https://vwo.com/es/why-us/technology/" class="product-item-hover Fz($font-size-14) Fw(700) Mb(18px) C($color-black-light-3) C($color-purple):h D(if) Ai(c) Td(n)"> Tecnología fiable <svg width= "9" height= "9" class= "Mstart(5px) Trsp($transform) Trsdu(0.1s) Trstf(l) product-item-hover:h_TranslateX(5px)" ><use xlink:href="#icon-arrow-right"></use></svg> </a> <ul class="P(0) M(0) List(n)"> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/es/why-us/technology/statistics/">Enhanced SmartStats</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/es/why-us/technology/bayesian-statistics/">Estadísticas bayesianas</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/es/why-us/technology/integrations/">Integración</a> </li> <li> <a class="Td(n) D(if) Ai(fs) Py(4px) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md" href="https://vwo.com/es/why-us/technology/zero-impact-loading/">Rendimiento del tiempo de carga</a> </li> </ul> </li> <li class="W(3/12)--md Mb(40px) Mb(0)--md Px(10px) Bxz(bb) Fxg(1)"></li> </ul> </div> </div>  </li> <li class="js-header-dropdown-trigger Pend(0)--md"> <button type="button" aria-expanded="false" class="js-header-dropdown C($color-new-font-dark) Fz($font-size-16) Fw(700) Td(n) Py(14px) Px(0)--lg Px(10px)--sm Px(40px) D(f) Ai(c) H(80px)--md Jc(sb) Jc(fs)--md Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) M(0) Lh(inh) header-top-theme-dark_C($color-white) nav-btn"> <span class="Py(10px)--md Px(14px)--md header-nav-text Trdu(0.3s) Bdrs(4px) Mx(4px)--lg"> Recursos </span> <svg width= "16" height= "10" class= "C(#b4b2c5) D(n)--md D(i) Fxs(0) Rotate(-90deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button>  <div class="js-header-dropdown-content js-dropdown-content D(n)--md animation-fade-in open_D(b)--md open_TranslateX(0) Trs($easeTransition) TranslateX(100%) Trf($none)--md Pos(a)--md Pos(f) Z(2) Start(0) B(0) B(a)--md End(0) Ovy(a) dropdown-top-offset W(a)--md W(100%) Bgi($gradient-learn-menu)--md Bgc($color-white) Bxsh($box-shadow-navigation-bottom) Bxz(bb) Bdrs(4px) container P(0)"> <button type="button" class="js-mobile-product-button-inside D(n)--md D(b) Mx(0) My(0) Pos(st) T(0) Z(1) Bgc($color-white) W(100%) C($color-grey-light-3) Py(16px) Px(20px) Ta(start) Fw(700) BdB Bdbc(#d9dde1) Fz($font-size-12) Tt(u) Cur(p) W(100%) Bxz(bb)"> <svg width= "9" height= "9" class= "Rotate(180deg) Mend(10px)" ><use xlink:href="#icon-arrow-right"></use></svg> Recursos </button> <div> <div class="D(f)--md js-tabs"> <div class="W(3/12) Py(30px) Bxz(bb) Bgc($color-purple-light-7) D(n) D(b)--md"> <ul data-active-class="tab-resource-item--active" class="List(n) Pstart(20px)--md M(0) js-tabs-nav"> <li><button type="button" data-tab="js-resource-library" class="tab-resource-item--active tab-resource-item">Biblioteca VWO</button></li> <li><button type="button" data-tab="js-blog" class="tab-resource-item">Blog de VWO</button></li> <li><button type="button" data-tab="js-new-to-vwo" class="tab-resource-item">Historias de Éxito de VWO</button></li> </ul> </div> <div class="W(9/12)--md Py(40px)--md Px(50px)--md Bgc($color-white) Bxz(bb)"> <div class="Bd(n)--md BdB Bdbc(#d9dde1)"> <button type="button" class="D(n)--md js-accordion C($color-new-font-dark) C($color-purple):h Fz(14px) Fw(600) Py(16px) Px(20px) D(f) Ai(c) Jc(sb) Bxz(bb) M(0) Bgc(t) Bd(n) W(100%) Cur(p) Lh(inh)"> <span>Biblioteca VWO</span> <svg width= "13" height= "8" class= "C(#4185f4) Rotate(270deg)" ><use xlink:href="#icon-chevron-down"></use></svg> </button> <div id="js-resource-library" class="D(b)--md D(n) js-tabs-content js-open-accordion+D(b)"> <div> <div class="Mend(40px)--md Fxs(0) D(f) Fld(c) Jc(sb) Bxz(bb) Mb(0)--md"> <p class="Mb(20px) Mt(0)--md Mt(20px) Tt(u) Fz($font-size-14) Px(0)--md Px(20px) Fw(600) D(f) As(fs)" role="heading">Webinars</p> <div class="D(f)--md Fxf(w) Px(0)--md Px(20px) My(20px) My(0)--md"> <div class="W(5/12)--md Mend(40px)--md Fxs(0) Bxz(bb) Mb(0)--md Mb(20px)"> <a href="https://vwo.com/es/webinars/por-que-fallan-tus-pruebas-de-e-commerce-y-como-solucionarlo/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px)"> <div class="W(60px) H(60px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2)"> <img src="https://static.wingify.com/gcp/uploads/2025/02/bio-pic-Rodo_Guardia-1.png?tr=w-60,h-60" srcset="https://static.wingify.com/gcp/uploads/2025/02/bio-pic-Rodo_Guardia-1.png?tr=w-60,h-60 1x,https://static.wingify.com/gcp/uploads/2025/02/bio-pic-Rodo_Guardia-1.png?tr=w-90,h-90 1.5x, https://static.wingify.com/gcp/uploads/2025/02/bio-pic-Rodo_Guardia-1.png?tr=w-120,h-120 2x" alt= "Rodolfo Guardia" decoding= "async" width= "60" height= "60" loading= "lazy" class= "D(b) Maw(100%) H(a)" /> </div> <p class="M(0)">Por qué tus tests de e-commerce siguen fallando (y cómo solucionarlo) </p> </a> </div> <div class="W(5/12)--md Mend(40px)--md Fxs(0) Bxz(bb) Mb(0)--md Mb(20px)"> <a href="https://vwo.com/es/webinars/como-optimizar-embudo-conversion-tienda-insights-estrategias-practicas-basadas-benchmarks-latinoamericanos/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px)"> <div class="W(60px) H(60px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2)"> <img src="https://static.wingify.com/gcp/uploads/2024/12/iconoDiego-1.png?tr=w-60,h-60" srcset="https://static.wingify.com/gcp/uploads/2024/12/iconoDiego-1.png?tr=w-60,h-60 1x,https://static.wingify.com/gcp/uploads/2024/12/iconoDiego-1.png?tr=w-90,h-90 1.5x, https://static.wingify.com/gcp/uploads/2024/12/iconoDiego-1.png?tr=w-120,h-120 2x" alt= "Diego Urfeig" decoding= "async" width= "60" height= "60" loading= "lazy" class= "D(b) Maw(100%) H(a)" /> </div> <p class="M(0)">Cómo optimizar el embudo de conversión de tu tienda: Insights y estrategias prácticas basadas en benchmarks Latinoamericanos </p> </a> </div> <div class="W(5/12)--md Mend(40px)--md Fxs(0) Bxz(bb) Mb(0)--md Mb(20px)"> <a href="https://vwo.com/es/webinars/la-oleada-de-ventas-navidenas-una-guia-de-experimentacion-para-mayores-conversiones/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px)"> <div class="W(60px) H(60px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2)"> <img src="https://static.wingify.com/gcp/uploads/2024/11/1661995593724.jpeg?tr=w-60,h-60" srcset="https://static.wingify.com/gcp/uploads/2024/11/1661995593724.jpeg?tr=w-60,h-60 1x,https://static.wingify.com/gcp/uploads/2024/11/1661995593724.jpeg?tr=w-90,h-90 1.5x, https://static.wingify.com/gcp/uploads/2024/11/1661995593724.jpeg?tr=w-120,h-120 2x" alt= "Gustavo Saientz" decoding= "async" width= "60" height= "60" loading= "lazy" class= "D(b) Maw(100%) H(a)" /> </div> <p class="M(0)">La 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href="https://vwo.com/es/success-stories/flos-usa/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px)"> <div class="W(60px) H(60px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2) P(5px) Bxz(bb)"> <img class="D(b)" src="https://static.wingify.com/gcp/tr:h-60,w-60,c-at_max/uploads/2020/04/94_Flos-USA.png" alt="94 Flos Usa" srcset ="https://static.wingify.com/gcp/tr:h-60,w-60,c-at_max/uploads/2020/04/94_Flos-USA.png 1x, https://static.wingify.com/gcp/tr:h-120,w-120,c-at_max/uploads/2020/04/94_Flos-USA.png 2x" decoding= "async" loading= "lazy" /> </div> <p class="M(0)">Optimización del embudo de compras de Flos USA para impulsar la tasa de conversión </p> </a> </div> <div class="Mb(20px) W(5/12)--md Mend(40px)--md Fxs(0) Bxz(bb) Mb(0)--md"> <a href="https://vwo.com/es/success-stories/tiendeo/" class="Td(n) D(f) Ai(fs) C($color-black-light-3) C($color-purple):h Fz($font-size-13)--md Mb(20px) Lts(0.2px)"> <div class="W(60px) H(60px) Ov(h) D(f) Ai(c) Jc(c) Mend(16px) Flxs(0) Bgc($color-light-grey-2) P(5px) Bxz(bb)"> <img class="D(b)" src="https://static.wingify.com/gcp/tr:h-60,w-60,c-at_max/uploads/2020/04/239_Tiendeo.png" alt="239 Tiendeo" srcset ="https://static.wingify.com/gcp/tr:h-60,w-60,c-at_max/uploads/2020/04/239_Tiendeo.png 1x, https://static.wingify.com/gcp/tr:h-120,w-120,c-at_max/uploads/2020/04/239_Tiendeo.png 2x" decoding= "async" loading= "lazy" /> </div> <p class="M(0)">Tiendeo aumentó el engagement en un 30 % </p> </a> </div> </div> <div class="Mend(40px)--md Fxs(0) Bxz(bb) Mb(40px) Mb(0)--md"> <a href="https://vwo.com/es/success-stories" class="C($color-purple) Fz($font-size-12) Tt(u) Td(n) Fw(600) Px(20px) Px(0)--md Mb(20px) Mb(0)--md D(ib)"> <span>Ver todas las historias de éxito</span> <svg width= "9" height= "9" ><use xlink:href="#icon-arrow-right"></use></svg> </a> </div> </div> </div> </div> </div> </div> </div>  </li> <li class="D(n)--md Pend(0)--md"> <a 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Fw($font-weight-bold) W(a)--xs button button--line button--line-black">Iniciar prueba gratuita</a> <button type="button" data-modal="modal-request-demo-extended" class="D(ib)--md D(n) W(100%) W(a)--xs button button--large Miw(200px) Tt(n)">Programar una demo</button> <a href="https://vwo.com/es/demo/" class="D(n)--md Tt(n) D(ib) W(100%) W(a)--xs button button--large My(5px) Mend(15px)--xs Tt(n)">Programar una demo</a> </div> </div> </div> </div> </div> </section> <section> <div class="container Py(60px) Bxz(cb)"> <div id="js-content-wrap"> <div class="D(f) Flw(w) Jc(c)"> <div id="js-sidebar-wrap" class="D(n) D(b)--lg W(4/12)--md Px(8px) Bxz(bb) left-side-menu-wrap"> <ul class="left-side-menu "> </ul> </div> <div class="js-guide-container W(8/12)--sm W(100%) Px(8px) Bxz(bb)"> <div class="guided-content"> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="¿Qué es la optimización web?" id="que-es-la-optimizacion-web" data-menu-id="que-es-la-optimizacion-web" style="text-align:left">¿Qué es la optimización web?</h2> <p>La optimización de una página web es el proceso de utilizar herramientas, estrategias avanzadas y experimentos para mejorar el rendimiento de la página, incrementar el tráfico y aumentar las conversiones y los ingresos.</p> <p>Uno de los aspectos más importantes de la optimización web es la optimización de buscadores (SEO). Esta técnica no solo posiciona varias páginas de tu sitio web en los primeros puestos de las SERP mediante determinadas palabras clave, sino que también permite a los potenciales clientes encontrar tu marca de la manera más fácil posible. Otro aspecto fundamental es la optimización on-page. Esta técnica garantiza que tus potenciales clientes disfruten de la mejor experiencia de usuario, se animen a realizar la acción pretendida y pasen a ser clientes activos.</p> <p>Por lo tanto, mediante la optimización web, podrás aprovechar un mercado sin explotar de la manera más eficaz y eficiente (sin pagar por publicidad) y sobre todo, abrirás la puerta a mayores conversiones e ingresos. </p> <div class="wp-block-vwo-gutenberg-vwo-protip"><div id="vwo-gutenberg"><div class="vwo-protip-section"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2024/05/icon-bulb.svg" width="36" height="42" /><div><strong class="vwo-protip-heading">Pro Tip!</strong><p class="vwo-protip-content">Con nuestra <strong>Checklist de optimización</strong> no te perderás ningún paso importante al optimizar tu página web. <a href="https://vwo.com/es/tools/cro-experimentation-checklist/">¡Descárgatela aquí!</a></p></div></div></div></div> <p><strong><strong>Sin embargo, aunque la SEO forme una parte esencial de la optimización web, existen más factores a considerar. </strong></strong></p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img fetchpriority="high" decoding="async" width="640" height="398" src="https://static.wingify.com/gcp/uploads/2020/02/image-1.png" alt="Imagen de optimización web" class="wp-image-31661" srcset="https://static.wingify.com/gcp/uploads/2020/02/image-1.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/image-1.png?tr=w-375 375w" sizes="(max-width: 640px) 100vw, 640px" /></figure></div> <p>Optimizar un sitio web para personas reales ayuda a ganar la confianza de tus visitantes, y empieza a construir una relación que permite vender productos sin tener que llevar a cabo llamadas de ventas.<br></p> <p>La optimización íntegra de una página web combina una variedad de disciplinas para asegurar el funcionamiento ideal de tu página en todos los ámbitos:</p> <ul class="wp-block-list"> <li>SEO</li> <li>Copywriting</li> <li>Analíticas</li> <li>Diseño UX  (Frontend)</li> <li>Desarrollo Web (Backend)</li> <li>CRO/Optimización de Landing Pages</li> </ul> <p>Si buscas maximizar las ventas y los leads a partir del tráfico existente, puedes leer nuestra guía completa sobre <a href="https://vwo.com/conversion-rate-optimization/">optimización de la tasa de conversión (CRO)</a>.<br></p> <figure class="wp-block-image size-full"><a href="#request-demo"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2025/02/optimización-web-demo-1.png" alt="Optimización Web Demo 1" class="wp-image-54088" /></a></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="¿Por qué es importante la optimización web?" id="por-que-es-importante-la-optimizacion-web" data-menu-id="por-que-es-importante-la-optimizacion-web" style="text-align:left">¿Por qué es importante la optimización web?</h2> <p>En la última década, el Internet se ha convertido en un lugar dónde los consumidores deciden qué productos quieren y realizan sus compras. </p> <p><a href="https://www.digitalcommerce360.com/article/global-ecommerce-sales/" target="_blank" rel="noreferrer noopener">A nivel mundial, las ventas eCommerce crecieron hasta superar los 3,46 billones de dólares</a>, lo que supone el 16,4 % de los ingresos minoristas totales. </p> <p>El internet también se ha convertido en el método preferido para encontrar información sobre empresas locales (<a href="https://www.seroundtable.com/google-46-of-searches-have-local-intent-26529.html" target="_blank" rel="noreferrer noopener">el 46 % del total de las búsquedas en Google</a> presentan intención local y <a href="https://searchengineland.com/study-78-percent-local-mobile-searches-result-offline-purchases-188660" target="_blank" rel="noreferrer noopener">el 78 % de las búsquedas móviles locales</a> dan lugar a compras offline), así como empresas de software y empresas B2B, entre otras.</p> <p>En todos los sectores, el internet está asumiendo el papel de “preguntar a un amigo”. Por ello, si posicionas tu empresa correctamente, las posibilidades de que personas que no conocían tu empresa se conviertan en clientes aumentan constantemente.</p> <p>Si no optimizas tu sitio web ni su contenido, independientemente de cuántas personas busquen términos relevantes para tu empresa, tu página no aparecerá en los resultados y, por lo tanto, tu página web y tu empresa pasarán desapercibidos.</p> <p>Cuando optimizas tu página web, la colocas en el mapa. Los consumidores buscarán términos relevantes, y tu sitio web y tu empresa aparecerán siempre.</p> <p><strong><strong>Dominar la optimización de buscadores (SEO) genera tráfico específico de compradores interesados.</strong></strong></p> <p>Pero no basta con optimizar solo para la búsqueda. Si solo se <a href="https://vwo.com/grow-website-traffic/">aumenta el tráfico</a>, pero el contenido no atrae a los clientes potenciales, no habrá conversión. Los visitantes saldrán de la página web sin realizar ninguna compra.</p> <p>Para aprovechar el tráfico, también hay que optimizar la experiencia del usuario y la eficacia de los embudos de conversión.</p> <p><strong><strong>Al dominar la Optimización de la Tasa de Conversión (CRO), podrás maximizar el número de leads y ventas que generes a partir del tráfico de pago y orgánico.</strong></strong></p> <p>Otro beneficio poco conocido es que la optimización web puede ayudar al medio ambiente. Cuando optimizas <a href="https://vwo.com/blog/reduce-website-carbon-footprint/">reduces la huella de carbono de tu sitio web</a>.<br></p> <figure class="wp-block-image size-full"><a href="#request-demo"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2025/02/optimización-web-demo-2.png" alt="Optimización Web Demo 2" class="wp-image-54092" /></a></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="¿Cómo funciona la optimización web?" id="como-funciona-la-optimizacion-web" data-menu-id="como-funciona-la-optimizacion-web" style="text-align:left">¿Cómo funciona la optimización web?</h2> <p>El objetivo de la optimización web es que tu sitio web sea lo más atractivo posible tanto para los buscadores como para personas reales. Pero, ¿cómo podemos conseguir eso?</p> <div class="wp-block-vwo-gutenberg-vwo-protip"><div id="vwo-gutenberg"><div class="vwo-protip-section"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2024/05/icon-bulb.svg" width="36" height="42" /><div><strong class="vwo-protip-heading">Pro Tip!</strong><p class="vwo-protip-content">Descarga nuestro eBook <em>«<a href="https://vwo.com/es/ebooks/mejorar-tus-conversiones-en-60-dias/">La guía completa para mejorar tus conversiones en 60 días</a>«</em> y descubre cómo optimizar tu web en solo 60 días. 🚀</p></div></div></div></div> <p>El primer paso para mejorar algo es identificar el problema. Hay que averiguar qué es lo que falla en tu página actual antes de poder mejorarlo.</p> <p>Esa es la base de cualquier proceso de optimización.</p> <p>Intercambiar ideas sobre posibles problemas con tu equipo no es suficiente. Probablemente carezcan de margen y experiencia para cubrir todas las áreas. Para eso están las herramientas de software diseñadas para buscar posibles problemas de SEO, velocidad de la página, usabilidad móvil, etc.</p> <p>A continuación, hemos creado una tabla que resume las principales áreas de optimización, las herramientas relevantes y los puntos de referencia que deberías alcanzar o superar para obtener resultados relevantes.<br></p> <figure class="wp-block-table"><table><tbody><tr><td>Área</td><td>Herramienta de optimización</td><td>Puntos de referencia</td></tr><tr><td>Velocidad de carga de página</td><td>Page Speed Insights</td><td>Puntuación +90 y primer despliegue significativo (FMP)</td></tr><tr><td>Usabilidad móvil</td><td>Tests para móviles</td><td>No hay problemas y aparece el mensaje «página optimizada para móviles»</td></tr><tr><td>SEO (Backlinks y Domain Rating)</td><td>Ahrefs, SEMRush, Moz</td><td>Mayor puntuación de dominio y más backlinks que los principales competidores.</td></tr><tr><td>SEO (SEO on-page técnico)</td><td>Ahrefs, SEMRush, Moz</td><td>Ahrefs: Health Score of 80%+SEMRush: SEO Audit Score of 80%+Moz: Page Optimization Score of 80+</td></tr><tr><td>SEO (Contenido)</td><td>SEMRush (SEO Writing Assistant) y MarketMuse</td><td>Los puntos de referencia dependen de la competitividad de cada palabra clave.</td></tr><tr><td>CRO (Tests A/B)</td><td>VWO Testing</td><td><a href="https://vwo.com/blog/conversion-rate-audit-the-first-step-of-the-cro-process/">Los índices de referencia de conversión dependen del sector</a>, pero el 5,5 % sería la media para todos los sectores.</td></tr></tbody></table></figure> <p>Por último, te recomendamos comprobar la usabilidad de tu página con usuarios de prueba no afiliados. Los resultados aportarán una guía con la que podrás coordinar los esfuerzos de optimización con diferentes equipos.</p> <p>Los redactores de contenidos podrán mejorar el contenido, los website managers mejorarán la estructura y otras cuestiones de SEO de la página, y los diseñadores mejorarán la experiencia del usuario, así como el aspecto de tu página web.</p> <figure class="wp-block-image size-full"><a href="#free-trial"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2025/02/optimización-web-prueba-gratis-1.png" alt="Optimización Web Prueba Gratis 1" class="wp-image-54096" /></a></figure> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="6 estrategías esenciales de optimización web" id="6-estrategias-esenciales-de-optimizacion-web" data-menu-id="6-estrategias-esenciales-de-optimizacion-web" style="text-align:left">6 estrategías esenciales de optimización web</h2> <p>Existen muchos enfoques y estrategias diferentes que puedes utilizar para mejorar tu página web. Solo con buscar «mejorar página web» ya obtienes más de 2 mil millones de resultados:</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="786" height="160" src="https://static.wingify.com/gcp/uploads/2020/02/Image-2.png" alt="captura de cantidad de resultados para mejorar una página web" class="wp-image-31838" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-2.png 786w, https://static.wingify.com/gcp/uploads/2020/02/Image-2.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-2.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-2.png?tr=w-375 375w" sizes="(max-width: 786px) 100vw, 786px" /></figure></div> <p>Tener tanta información a nuestra disposición puede suponer un reto.</p> <p>En vez de sobrecargarte con información excesiva, te ofrecemos una guía que se centra en los aspectos básicos y que te ayudará a obtener el máximo ROI de tus esfuerzos si quieres optimizar tu web.</p> <p>A continuación, destacamos las seis estrategias más importantes para optimizar tu sitio web en todas las áreas.</p> <div class="wp-block-vwo-gutenberg-vwo-protip"><div id="vwo-gutenberg"><div class="vwo-protip-section"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2024/05/icon-bulb.svg" width="36" height="42" /><div><strong class="vwo-protip-heading">Pro Tip!</strong><p class="vwo-protip-content">Echa un vistazo a este clip de nuestro webinar con Alex Domingo de ConvertLab, en el que comparte uno de sus consejos de diseño para páginas de aterrizaje de alta conversión. Para ver el resto de los ejemplos reales que compartió con nosotros, puedes ver el <a href="https://vwo.com/es/webinars/5-claves-de-cro-para-aumentar-las-conversiones-de-tu-landing-page">webinar completo aquí.</a></p></div></div></div></div> <figure class="wp-block-video"><video controls src="https://static.wingify.com/gcp/uploads/2025/02/Optimización-página-de-aterrizaje.mov"></video></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Optimización de la experiencia móvil" id="optimizacion-de-la-experiencia-movil" data-menu-id="optimizacion-de-la-experiencia-movil" style="text-align:left"><br><strong>1. Optimización de la experiencia móvil</strong></h3> <p>Ya no es suficiente tener una página web que se vea y funcione bien solo en ordenadores y portátiles. Para tener éxito en el mercado online, hay que centrarse también en la experiencia de los usuarios de dispositivos móviles.</p> <p>La <a href="https://www.statista.com/statistics/241462/global-mobile-phone-website-traffic-share/" target="_blank" rel="noreferrer noopener">mayor parte del tráfico (52,2 %) en 2018 se originó desde dispositivos móviles</a>. Por no hablar de que la mayoría de las búsquedas en Google se producen en smartphones. <a href="https://www.statista.com/statistics/275814/mobile-share-of-organic-search-engine-visits/" target="_blank" rel="noreferrer noopener">En el tercer trimestre de 2019, el 64 % de las búsquedas en Google</a> se realizaron desde un dispositivo móvil. </p> <p>Por ello, Google ya ha cambiado a la indexación «mobile-first», en la que indexa y clasifica principalmente páginas para móviles. Por lo tanto, cualquier problema podrá costarte tanto conversiones potenciales en móviles, como también la oportunidad de posicionarte bien para términos de búsqueda relevantes.</p> <p>Entonces, el primer paso es ejecutar un test básico de usabilidad móvil como, por ejemplo, el test de compatibilidad móvil de Google.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="417" src="https://static.wingify.com/gcp/uploads/2020/02/Image-3-1024x417.png" alt="captura del test de google Google Mobile Friendly en una página" class="wp-image-31839" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-3-1024x417.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2020/02/Image-3-1024x417.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-3-1024x417.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-3-1024x417.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de Imagen: <a href="https://search.google.com/test/mobile-friendly" target="_blank" rel="noreferrer noopener">Google Mobile Friendly Test</a></figcaption></figure></div> <p>Corrige los problemas evidentes que determine el test.</p> <p>También es recomendable probar todas las páginas en los modelos de teléfono más populares, para asegurarte de que tu diseño se adapta adecuadamente a cada tamaño de pantalla.</p> <p>Puedes hacerlo con la barra de herramientas de Chrome Desarrolladores. Esta te permite mostrar tu sitio web en ventanas de diferentes tamaños. </p> <p>Una vez más, toma las medidas necesarias para solucionar cualquier posible problema. Te interesa que los usuarios de dispositivos móviles naveguen con facilidad por tu página web.</p> <p>Asegúrate de que:</p> <ul class="wp-block-list"> <li>No hay pop-ups ni intersticiales que se muestren en el móvil. </li> <li>El sitio se carga rápida y correctamente.</li> <li>El texto es fácil de leer.</li> <li>Todo el contenido es visible.</li> <li>Las imágenes y los gráficos a escala reducida siguen siendo legibles.</li> <li>Puedes navegar fácilmente por el sitio web.</li> </ul> <p>Si cubres estos aspectos básicos, tanto los buscadores como los usuarios te recompensarán.</p> <figure class="wp-block-image size-full"><a href="#request-demo"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2025/02/optimización-web-demo-3.png" alt="Optimización Web Demo 3" class="wp-image-54100" /></a></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Mejorar la velocidad de la página" id="mejorar-la-velocidad-de-la-pagina" data-menu-id="mejorar-la-velocidad-de-la-pagina" style="text-align:left"><strong>2. Mejorar la velocidad de la página</strong></h3> <p>A nadie le gusta sentarse a esperar mientras carga una página. <a href="https://www.pingdom.com/blog/page-load-time-really-affect-bounce-rate/" target="_blank" rel="noreferrer noopener">Un tiempo de carga de 5 segundos conlleva una tasa de rebote del 38 %</a>, y cuanto más tarde en cargar, mayor será. Tener una página web con una velocidad de carga adecuada es la primera parte de una buena experiencia de usuario.</p> <p>La velocidad de la página también es un factor de posicionamiento oficial de Google y puede afectar directamente al SEO.</p> <p>Para averiguar la velocidad de una página, y las posibles dificultades que presente, puedes utilizar una herramienta online gratuita como Pingdom Website Speed Test o Pagespeed Insights de Google.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="649" src="https://static.wingify.com/gcp/uploads/2020/02/Image-4-1024x649.png" alt="captura de pantalla de Pingdom Website Speed Test" class="wp-image-31840" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-4-1024x649.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2020/02/Image-4-1024x649.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-4-1024x649.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-4-1024x649.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de Imagen <a href="https://vwo.com/website-optimization/#image-sources"><sup>[2]</sup></a></figcaption></figure></div> <p>Evaluará tu web, contará y clasificará todas las peticiones HTTP y te indicará qué puedes mejorar.</p> <p>Algunos de los problemas más comunes son los archivos JS y CSS sin comprimir, la ausencia de CDN, la falta de caché de páginas con CMS y los archivos de imagen grandes y sin optimizar.</p> <p>Los problemas de compresión y almacenamiento en caché, así como la falta de CDN, pueden solucionarse fácilmente con plugins o extensiones para el CMS. Las imágenes pueden optimizarse con software de compresión de imágenes como Smush, kraken.io, Cloudinary o ImageKit. Si tu web contiene vídeos, utiliza <a href="https://www.founderjar.com/best-video-compressor/" target="_blank" rel="noreferrer noopener">compresores de vídeo</a> como Clideo o Clipchamp para reducir el tamaño del archivo multimedia.</p> <p>Puede suponer una inversión importante de tiempo o dinero, pero cada milésima de segundo que se ahorre, merece la pena.</p> <p>Un plan de hosting compartido barato y de baja calidad también puede provocar velocidad de carga añadida. Así que si tu página sigue cargando lentamente después de haber alcanzado una puntuación de más de 90 en las herramientas de velocidad, quizás deberías considerar cambiar tu plan a uno superior.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Optimización de buscadores" id="optimizacion-de-buscadores" data-menu-id="optimizacion-de-buscadores" style="text-align:left"><strong>3. Optimización de buscadores</strong></h3> <p>La optimización de buscadores es una de las herramientas de marketing más efectivas disponibles. <a href="https://databox.com/seo-vs-ppc" target="_blank" rel="noreferrer noopener">El 70 % de los profesionales del marketing consideran que el SEO es más eficaz que el PPC.</a></p> <p>No es solo una forma de conseguir tráfico. La gente prefiere y confía más en los resultados de las búsquedas orgánicas que en los anuncios. Además de que significa que Google te recompensa por tener contenido de calidad y relevante para lo que el usuario está buscando.</p> <p>Si quieres empezar a mejorar el SEO, es importante que te asegures de que Google está indexando correctamente todas tus páginas y de que aparece ningún error de SEO evidente.</p> <p>Lo primero que deberías hacer es registrarte en Google Search Console y dar de alta tu página web. De esta forma, descubrirás los problemas fundamentales, se crearás una lista de las páginas indexadas y podrás observar las palabras clave para las que se posicionan.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="459" src="https://static.wingify.com/gcp/uploads/2020/02/Image-5-1024x459.png" alt="captura de pantalla de Google Search Console" class="wp-image-31841" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-5-1024x459.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2020/02/Image-5-1024x459.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-5-1024x459.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-5-1024x459.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de Imagen: <a href="https://search.google.com/search-console/about" target="_blank" rel="noreferrer noopener">Search Console</a></figcaption></figure></div> <p>Una vez que hayas cubierto lo básico, es hora de pasar a herramientas externas más técnicas y a tácticas y estrategias avanzadas.</p> <p>Trataremos las estrategias avanzadas de SEO en una sección más adelante.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Adaptar el texto de la web para impulsar conversiones" id="adaptar-el-texto-de-la-web-para-impulsar-conversiones" data-menu-id="adaptar-el-texto-de-la-web-para-impulsar-conversiones" style="text-align:left"><strong>4. Adaptar el texto de la web para impulsar conversiones </strong></h3> <p>Las palabras que utilizas en tu página web son más importantes de lo que crees. El diseño, las imágenes, la usabilidad y la velocidad de la página son factores cruciales, pero las palabras son el mensaje que quieres transmitir.</p> <p>Y, aunque parezca lo más fácil de cambiar, también tienen mucho peso en el resultado final.</p> <p>Así lo demuestran varios estudios. En uno de ellos, añadir una sola palabra a un <a href="https://vwo.com/success-stories/movexa/">titular aumentó las conversiones en un 89,97 %</a>.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="630" height="290" src="https://static.wingify.com/gcp/uploads/2020/02/Image-6.png" alt="captura de pantalla de control y variación de un test A/B añadiendo una sola palabra al título" class="wp-image-31842" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-6.png 630w, https://static.wingify.com/gcp/uploads/2020/02/Image-6.png?tr=w-375 375w" sizes="(max-width: 630px) 100vw, 630px" /></figure></div> <p>Así que no subestimes el contenido. El texto de cada página debe proporcionar un mapa lógico que conlleve a la acción de conversión que estés buscando.</p> <p>Para ello, no solo hay que entender las <a href="https://vwo.com/blog/website-copywriting/">técnicas básicas de redacción y copywriting, sino que también deberás conocer a tus clientes</a>.</p> <p>Si no entiendes los problemas, deseos y dudas de los visitantes, tu mensaje no conseguirá guiarlos hacia el destino previsto.</p> <p>Analiza en profundidad los datos de los usuarios, mediante <a href="https://vwo.com/website-heatmap/">heatmaps</a>, para conocer el recorrido del cliente y habla con tus clientes actuales sobre sus dudas y qué fue lo que les convenció para adquirir un determinado producto.</p> <p>Una vez identificada el área de tu página con un copy mejorable, podrás idear y probar diferentes variaciones de redacción basadas en lo que ya sabes de tus clientes.</p> <figure class="wp-block-image size-full"><a href="#free-trial"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2025/02/optimización-web-prueba-gratis-2.png" alt="Optimización Web Prueba Gratis 2" class="wp-image-54104" /></a></figure> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Tests A/B y multivariante" id="tests-a-b-y-multivariante" data-menu-id="tests-a-b-y-multivariante" style="text-align:left"><strong>5. Tests A/B y multivariante</strong></h3> <p>Una vez identificado un problema en tu página web, esté relacionado con el texto o no, <a href="https://vwo.com/testing/ab-testing/">los tests A/B son la mejor manera de poner a prueba tus hipótesis en el mundo real</a>.</p> <p>Por ejemplo, digamos que la tasa de conversión de una landing page es bastante baja y tu equipo cree que el problema puede ser el texto. Puedes formular nuevos titulares y descripciones más sólidas, y probarlos rápidamente en una nueva versión.</p> <p>Si la nueva versión provoca un aumento significativo de conversiones, la teoría será correcta y el problema estará resuelto.</p> <p>Pero incluso si la nueva versión falla, eso no significa que no hayas identificado el problema correcto. Puede que simplemente no hayas encontrado la solución adecuada.</p> <p>Por eso, <a href="https://vwo.com/testing/multivariate-testing/">los tests multivariante</a> (probar múltiples soluciones potenciales al mismo tiempo) pueden ser una buena idea.</p> <p>Si comparas la versión original con múltiples variaciones al mismo tiempo, es más probable que encuentres una mejora considerable.</p> <p>Puedes utilizar todo lo que has aprendido de los tests en una sola página para mejorar también el resto de tu web.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Optimizar la experiencia de usuario" id="optimizar-la-experiencia-de-usuario" data-menu-id="optimizar-la-experiencia-de-usuario" style="text-align:left"><strong>6. Optimizar la experiencia de usuario</strong></h3> <p>Los propietarios de eCommerce y pequeñas empresas suelen pasar por alto la experiencia de usuario de su página web en general. Tienden a obsesionarse con el SEO y el CRO, pero se olvidan de mejorar la facilidad de uso de su web.</p> <p>Es aquí donde una experiencia mejor y más fluida puede marcar la diferencia.</p> <p><a href="https://theamericangenius.com/tech-news/ux-critical-every-1-invested-ux-yields-2-100-return/" target="_blank" rel="noreferrer noopener">Cada dólar invertido en UX supone un retorno de la inversión de entre 2 y 100 dólares.</a></p> <p>Piénsalo, al crear una experiencia más intuitiva y mejor para todos los usuarios, retienes un mayor porcentaje de visitantes. Regresan en varias ocasiones y una mayor cantidad de ellos siguen de forma natural tu embudo para convertirse en clientes.</p> <p>Por no mencionar que el tiempo de permanencia (el tiempo que un usuario de Google pasa en tu sitio antes de volver al buscador) es un factor de clasificación SEO importante.</p> <p>Así que es vital implementar revisiones de UX y analizar informes de usuarios como el flujo de usuarios, <a href="https://vwo.com/insights/session-recordings/">grabaciones de sesión</a>, páginas de salida y <a href="https://vwo.com/insights/heatmaps/">heatmaps</a>.</p> <p>Esto te ayudará a identificar cualquier problema de UX y crear una serie de posibles soluciones. Una vez que hayas desarrollado una nueva versión de una página, puedes compararla con la original mediante un test A/B o realizar un test de usabilidad de referencia con un grupo de usuarios de prueba.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Cómo optimizar tu página web para los buscadores (SEO)" id="como-optimizar-tu-pagina-web-para-los-buscadores-seo" data-menu-id="como-optimizar-tu-pagina-web-para-los-buscadores-seo" style="text-align:left"><strong>Cómo optimizar tu página web para los buscadores (SEO)</strong></h2> <p>¿Cómo puedo optimizar mi web para los buscadores?</p> <p>Esta es una pregunta fundamental que tendrás que responder para sacar el máximo partido a tu página web.</p> <p>O bien, dado que <a href="https://netmarketshare.com/search-engine-market-share.aspx?">Google tiene una cuota de mercado de buscadores global del 75,23 %</a>, es principalmente necesario que entiendas cómo optimizar para Google.</p> <p>En esta sección, aprenderás a descubrir qué buscan tus clientes potenciales en Google, cómo adaptar el contenido a sus búsquedas y qué deberías hacer para empezar a posicionar tus páginas en los resultados de búsqueda</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Palabras clave" id="palabras-clave" data-menu-id="palabras-clave" style="text-align:left"><strong>1. Palabras clave: Averigua qué buscan tus clientes</strong></h3> <p>La base de cualquier táctica, estrategia o proceso de SEO es la investigación de palabras clave o keyword research. Es necesario entender qué palabras clave y términos buscan tus posibles clientes en Google.</p> <p>Averiguar esto te ayudará en muchos aspectos, desde la planificación y la redacción de contenido para tu sitio, hasta la creación de landing pages, campañas y el seguimiento de resultados.</p> <p>Existen muchas herramientas diferentes para la investigación de palabras clave, pero la opción más básica está disponible de forma gratuita: Google Ads Keyword Planner.</p> <p>Si tienes una cuenta de Google Ads, podrás utilizarla para buscar nuevas palabras clave a las que dirigir las campañas publicitarias, pero también te será útil como herramienta de investigación inicial para el SEO.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="391" src="https://static.wingify.com/gcp/uploads/2020/02/Image-7--1024x391.png" alt="captura de pantalla de google keyword planner" class="wp-image-31843" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-7--1024x391.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2020/02/Image-7--1024x391.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-7--1024x391.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-7--1024x391.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de Imagen: <a href="https://ads.google.com/intl/en_in/home/tools/keyword-planner/">Google Keyword Planner</a><br></figcaption></figure></div> <p>Empieza con una palabra clave general o con tu categoría de industria/producto. Google extraerá las estadísticas de búsqueda de todas las palabras clave relevantes y te mostrará cuánto están dispuestos a pagar los anunciantes por ellas.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="307" src="https://static.wingify.com/gcp/uploads/2020/02/Image-8-1024x307.png" alt="Captura de pantalla de las estadísticas del Keyword Planner de Google Ads para una consulta de búsqueda" class="wp-image-31844" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-8-1024x307.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2020/02/Image-8-1024x307.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-8-1024x307.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-8-1024x307.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de Imagen: <a href="https://ads.google.com/intl/en_in/home/tools/keyword-planner/" target="_blank" rel="noreferrer noopener">Google Keyword Planner</a></figcaption></figure></div> <p><br>La columna “competencia” muestra cuántos anunciantes están pujando por una palabra clave, y no refleja necesariamente la competencia SEO.</p> <p>Las palabras clave con pujas altas suelen ser palabras clave que tienen una alta “intención comercial”. Las empresas están dispuestas a pagar mucho dinero por cada clic, lo que significa que estas palabras clave probablemente tengan un alto porcentaje de usuarios que buscan activamente comprar un producto o servicio.</p> <p>Cuando un usuario busca “Qué es un CRM” solo busca información. Pero si busca “el mejor CRM para las pyme”, muy probablemente estará buscando un producto de forma activa. </p> <p>Este sería un ejemplo de palabra clave con intención comercial alta.</p> <p>Deberás identificar una lista de palabras clave que:</p> <ul class="wp-block-list"> <li>Dispongan de un volumen de búsqueda notable (los volúmenes que valen la pena varían según el sector y la intención del término).</li> <li>Sean directamente relevantes para tus productos y servicios.</li> <li>Presenten una competencia lo suficientemente baja como para tener la oportunidad de posicionarse.</li> <li>Bonus: Indican una intención de compra alta.</li> </ul> <p>El Google Keyword Planner puede ayudarte a encontrar palabras clave relevantes con un alto volumen de búsqueda y una intención de búsqueda relevante, pero no ofrece ningún dato sobre la competencia. </p> <p>Podrías buscar manualmente en Google cada una de las palabras clave y mirar cada uno de los resultados de búsqueda más importantes, pero quizás esto no sea lo más óptimo.</p> <p>Para encontrar oportunidades de oro para nuevos contenidos, el 99 % de los expertos SEO confían en herramientas de SEO externas. Las tres herramientas más populares son Ahrefs, Moz y Semrush.</p> <p>Con Ahrefs, puedes ver la competencia de cualquier palabra clave como la puntuación de dificultad en la esquina superior de su herramienta «Keywords Explorer».</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="499" src="https://static.wingify.com/gcp/uploads/2020/02/Image-9--1024x499.png" alt="Captura de pantalla del panel de análisis SEO principal dentro de Ahrefs" class="wp-image-31845" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-9--1024x499.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2020/02/Image-9--1024x499.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-9--1024x499.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-9--1024x499.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de Imagen: <a href="http://ahrefs.com/" target="_blank" rel="noreferrer noopener">Ahrefs</a></figcaption></figure></div> <p>También dispones de información detallada tanto sobre los resultados mejor posicionados, como el número de backlinks, el número de palabras y mucho más.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="492" src="https://static.wingify.com/gcp/uploads/2020/02/Image-10--1024x492.png" alt="Captura de pantalla de la herramienta de visión general SERP dentro de Ahrefs" class="wp-image-31846" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-10--1024x492.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2020/02/Image-10--1024x492.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-10--1024x492.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-10--1024x492.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de Imagen: <a href="http://ahrefs.com/" target="_blank" rel="noreferrer noopener">Ahrefs</a></figcaption></figure></div> <p>También cuenta con herramientas para investigar las webs de la competencia, sus palabras clave y poder sacar ideas.</p> <p>Con una herramienta de SEO externa, podrás encontrar oportunidades de palabras clave en torno a las cuales deberías crear contenido.</p> <p>Muchas palabras clave también son perfectas para los títulos de posts y parte de las URL, por lo que ni siquiera es necesario crear titulares nuevos si se hace una buena investigación de palabras clave.</p> <p>Las palabras clave pueden convertirse directamente en titulares como “¿Qué es un CRM?” y “El mejor CRM para las pyme”</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="SEO on-page" id="seo-on-page" data-menu-id="seo-on-page" style="text-align:left"><strong><strong>2. SEO on-page: Cómo optimizar el contenido de tu página web</strong></strong></h3> <p>Las páginas que decides crear no son lo único que afecta a tu SEO. La forma en la que está escrito el contenido, su estructura, la estructura de tu página web, la navegación, los enlaces externos y muchos otros pequeños detalles también son importantes.</p> <p>“SEO on-page” se refiere a las optimizaciones SEO que puedes hacer con solo editar tu página web. Y pueden marcar la diferencia. </p> <p>En un estudio, tan solo optimizando el SEO on-page, la posición media de las 5 primeras palabras clave mejoró de 18,4 a 2,6 en solo tres días.</p> <p>Como hemos mencionado anteriormente, puedes utilizar Google Search Console para identificar problemas y errores de indexación. Pero también para analizar otros factores on-page.</p> <p>Es fundamental asegurarse de que las páginas importantes para el SEO reciban prioridad cuando se trata de enlaces internos.</p> <p>En cambio, lo que vemos a menudo al abrir el informe de la «Página más enlazada internamente» es que se destacan las páginas como «Sobre nosotros» y «contacto»:</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="523" src="https://static.wingify.com/gcp/uploads/2020/02/Image-11-1024x523.jpg" alt="Captura de pantalla de las principales páginas con enlaces internos dentro de VWO.com" class="wp-image-31847" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-11-1024x523.jpg?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2020/02/Image-11-1024x523.jpg?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-11-1024x523.jpg?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-11-1024x523.jpg?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de Imagen: <a href="https://search.google.com/search-console/about" target="_blank" rel="noreferrer noopener">Search Console</a></figcaption></figure></div> <p>Por supuesto, estas páginas son esenciales y hay que enlazarlas, pero no deberían ser tus únicos enlaces internos. También debes destacar las páginas principales (pilares de contenido o cornerstone content) de tu página web con enlaces desde todas las páginas de contenido relevantes.</p> <p>Cuando se trata de detectar y resolver todos tus problemas técnicos de SEO on-page, es más fácil hacerlo con una solución externa. </p> <p>Con Ahrefs y otras herramientas similares, podrás realizar una auditoría de la página que identifique problemas de indexación, errores de etiquetas HTML y otros problemas de SEO on-page. Podrás, incluso, programar estas auditorías para que se ejecuten de forma continuada.</p> <figure class="wp-block-image size-large is-resized"><img decoding="async" src="https://static.wingify.com/gcp/uploads/2020/02/Image-12.png" alt="Captura de pantalla de la puntuación de la auditoría del sitio en Ahrefs" class="wp-image-31848" style="width:840px;height:110px" /><figcaption class="wp-element-caption">Fuente de imagen<sup>[5]</sup></figcaption></figure> <p>Cuando abras informes individuales, podrás resaltar diferentes elementos (como las etiquetas HTML):</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="512" height="229" src="https://static.wingify.com/gcp/uploads/2020/02/Image-13.png" alt="Captura de pantalla de informes de páginas individuales en Ahrefs" class="wp-image-31849" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-13.png 512w, https://static.wingify.com/gcp/uploads/2020/02/Image-13.png?tr=w-375 375w" sizes="(max-width: 512px) 100vw, 512px" /><figcaption class="wp-element-caption">Fuente de Imagen: <a href="http://ahrefs.com/" target="_blank" rel="noreferrer noopener">Ahrefs</a></figcaption></figure></div> <p>Otra herramienta popular y gratuita de funcionalidades similares es Screaming Frog SEO Spider.</p> <p>Pero estas dos herramientas solo sirven para detectar problemas técnicos.</p> <p>La forma de redactar el contenido y las palabras seleccionadas también pueden presentar un impacto significativo en tu posicionamiento.</p> <p>Por lo tanto, además del SEO on-page técnico, también puedes utilizar una herramienta centrada en el contenido como MarketMuse para analizar el contenido que ya está posicionando y asegurarte de que cubres suficientes  temas y términos relevantes en tu propio contenido.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="480" src="https://static.wingify.com/gcp/uploads/2020/02/Image-14-1024x480.png" alt="Captura de pantalla del panel de control de MarketMuse analizando un contenido" class="wp-image-31850" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-14-1024x480.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2020/02/Image-14-1024x480.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-14-1024x480.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-14-1024x480.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de imagen: <a href="https://www.marketmuse.com/" target="_blank" rel="noreferrer noopener">MarketMuse</a></figcaption></figure></div> <p>Si utilizas un CMS como WordPress, puedes utilizar un plugin de SEO como Yoast para introducir todos los metadatos necesarios para tus entradas y páginas.</p> <p>Puede que te parezca que estás ante un montón de herramientas diferentes, pero es prácticamente inviable encontrar, clasificar y solucionar todos los problemas de manera manual.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Mejora la UX" id="mejora-la-ux" data-menu-id="mejora-la-ux" style="text-align:left">3. UX: Mejora la velocidad y experiencia de usuario</h3> <p>El tiempo de permanencia es un importante factor de posicionamiento SEO. Mide el tiempo Si un usuario hace clic en tu página en los resultados de búsqueda, visita tu página web, pero tarda demasiado en cargar, lo más probable es que vuelva a Google y elija otra cosa.</p> <p>Si un usuario hace clic en tu página en los resultados de búsqueda, visita tu página web, pero tarda demasiado en cargar, lo más probable es que vuelva a Google y elija otra cosa.</p> <p>Por lo tanto el visitante abandona la página sin ninguna interacción relevante. La reiteración de este suceso, provocará que Google asuma que tu página no es tan relevante como pensaba y, con el tiempo, irás bajando puestos en el ranking.</p> <p>Cuanto más ocurra, más baja será tu posición en Google.<br></p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="705" src="https://static.wingify.com/gcp/uploads/2020/02/Image-15-1024x705.png" alt="Gráfico que resalta la correlación entre la tasa de rebote y la posición media en la página de resultados de búsqueda (SERP)" class="wp-image-31851" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-15-1024x705.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2020/02/Image-15-1024x705.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-15-1024x705.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-15-1024x705.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de imagen: <a href="https://backlinko.com/search-engine-ranking" target="_blank" rel="noreferrer noopener">Backlinko</a></figcaption></figure></div> <p>Para eliminar estos rebotes innecesarios, es necesario acelerar tu sitio web.</p> <p>Testea la velocidad para identificar los principales problemas de carga de tu página web. Herramientas como Pingdom Tools, Pagespeed Insights, GTMetrix o WebPage Test te pueden ayudar.</p> <p>Escribe tu URL, selecciona una ubicación de servidor y haz clic en “iniciar prueba”. Es bastante probable que no obtengas resultados perfectos.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="691" src="https://static.wingify.com/gcp/uploads/2020/02/Image-16-1024x691.png" alt="Captura de pantalla de la página principal del Pingdom Website Speed Test" class="wp-image-31852" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-16-1024x691.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2020/02/Image-16-1024x691.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-16-1024x691.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-16-1024x691.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de Imagen: <a href="https://tools.pingdom.com/" target="_blank" rel="noreferrer noopener">Pingdom</a></figcaption></figure></div> <p>Una vez terminado el test, los resultados obtenidos te aportarán una guía con los problemas que debes solucionar. Desplázate hacia abajo para ver los detalles y consejos.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1024" height="877" src="https://static.wingify.com/gcp/uploads/2020/02/Image-17-1024x877.png" alt="Captura de pantalla de los resultados del Pingdom Website Speed Test" class="wp-image-31853" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-17-1024x877.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2020/02/Image-17-1024x877.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-17-1024x877.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-17-1024x877.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de Imagen<a href="https://vwo.com/website-optimization/#image-sources"><sup>[2]</sup></a></figcaption></figure></div> <p>Como puedes observar en la imagen, el sitio web tiene demasiadas peticiones HTTP, muchos componentes sin comprimir, archivos de imagen grandes y otros problemas.</p> <p>Para mejorar la velocidad de tu sitio web es importante:</p> <ul class="wp-block-list"> <li>Disponer de un servidor dedicado o un plan de alojamiento en la nube de alta calidad (los planes baratos y compartidos suelen provocar tiempos de carga lentos).</li> <li>Utilizar una CDN para archivos multimedia y scripts.</li> <li>Implementar el caché de las páginas si utilizas un CMS como WordPress.</li> <li>Minimizar el número de peticiones HTTP simplificando las cosas y limitando el número de bibliotecas JS y CSS en tus páginas.</li> <li>Si tienes que incluir muchas imágenes, puedes utilizar la carga diferida e imágenes responsivas.</li> </ul> <p>Sigue arreglando estos problemas hasta que consigas puntuaciones superiores a 90 y, preferiblemente, un tiempo de carga inferior a un segundo en los servidores nacionales.</p> <p>Pero la velocidad de carga no es lo único que puede reducir el tiempo de permanencia y el posicionamiento. Un diseño tosco o una tipografía extraña que dificulta la lectura del contenido también afectan al tiempo que los visitantes están dispuestos a permanecer en tu página.</p> <p>El tiempo medio que pasen en tu sitio tendrá un impacto en tu posicionamiento en Google y en los resultados de todos tus demás esfuerzos de SEO.</p> <p>Por ello, debes asegurarte de que la experiencia de usuario de tu página web sea ideal. Un excelente punto de partida para entender la usabilidad de una página web es analizar cómo interaccionan con ella los usuarios actuales.</p> <p>Para obtener datos reales al respecto, puedes consultar las <a href="https://vwo.com/session-recording/">grabaciones de sesiones de usuarios</a> individuales y los heatmaps. Estos informes mostrarán al detalle cómo interaccionan los clientes con páginas y elementos individuales.</p> <p>Si todavía te cuesta identificar los problemas, deberías dar el siguiente paso y comenzar con los tests de usabilidad.</p> <p>Una vez identificados los problemas, puedes testear diferentes soluciones mediante otras pruebas de usabilidad de referencia o split testing.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Backlinks" id="backlinks" data-menu-id="backlinks" style="text-align:left"><strong>4. Backlinks: Consigue que más sitios compartan tu contenido.</strong></h3> <p>Un backlink (un enlace desde otro dominio a tu página web) es una de las señales más importantes para Google de que tu contenido es fiable.</p> <p>La idea es sencilla. Si otras personas están dispuestas a compartir y avalar tu contenido, este debe de ser bueno.</p> <p>Solía ser el factor de clasificación más importante, sin excepción, y el número de dominios de referencia sigue siendo vital para el posicionamiento en las SERP y el volumen de tráfico orgánico.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="900" height="600" src="https://static.wingify.com/gcp/uploads/2020/02/Image-18.png" alt="Gráfico que destaca la correlación entre los dominios de referencia promedio y el tráfico de búsqueda orgánica" class="wp-image-31854" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-18.png 900w, https://static.wingify.com/gcp/uploads/2020/02/Image-18.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-18.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-18.png?tr=w-375 375w" sizes="(max-width: 900px) 100vw, 900px" /><figcaption class="wp-element-caption">Fuente de Imagen: <a href="https://ahrefs.com/blog/search-traffic-study/" target="_blank" rel="noreferrer noopener">Ahrefs</a></figcaption></figure></div> <p>Pero, ¿cómo se consiguen más backlinks? Existen muchísimas estrategias y tácticas, pero todas se reducen a estos dos pasos:</p> <ul class="wp-block-list"> <li>Crear contenido que merezca la pena enlazar.</li> <li>Encontrar y contactar con personas con sitios o outlets relevantes que puedan compartir tu contenido.</li> </ul> <p>Si se trata de una simple publicación con instrucciones o una lista, tiene que ser más extensa y mejor que todo el contenido de temática similar que actualmente se posicione en Google.</p> <p>Brian Dean, el cerebro tras el blog de SEO Backlinko, ha perfeccionado esta táctica en una estrategia repetible, llamada la <a href="https://backlinko.com/skyscraper-technique" target="_blank" rel="noreferrer noopener">Técnica del Rascacielos.</a></p> <p>En primer lugar, se analizan las SERP para diferentes palabras clave hasta que se encuentran las páginas que ocupan los primeros puestos del ranking pero que están claramente anticuadas o no son satisfactorias. A continuación, se crea una lista de sitios que mencionan el artículo o guía anticuado.</p> <p>Invierte el tiempo y el dinero necesarios para crear un contenido más actualizado y mejor, y ponte en contacto con los propietarios de los sitios que enlazan con los artículos originales. </p> <p>La página de la técnica del rascacielos, per se, encaja en otra categoría de contenido altamente enlazable: los estudios de caso e investigaciones originales.</p> <div class="wp-block-image"> <figure class="aligncenter size-large is-resized"><img decoding="async" width="1024" height="666" src="https://static.wingify.com/gcp/uploads/2020/02/Image-19-1024x666.png" alt="Captura de pantalla del panel principal de Ahrefs" class="wp-image-31855" style="width:840px;height:546px" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-19-1024x666.png?tr=w-1024 1024w, https://static.wingify.com/gcp/uploads/2020/02/Image-19-1024x666.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-19-1024x666.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-19-1024x666.png?tr=w-375 375w" sizes="(max-width: 1024px) 100vw, 1024px" /><figcaption class="wp-element-caption">Fuente de Imagen<a href="https://vwo.com/website-optimization/#image-sources"><sup>[5]</sup></a><br></figcaption></figure></div> <p>Esta página por sí sola tiene más de 2000 dominios de referencia y más de 11 000 backlinks orgánicos. ¿El motivo? No es un simple post, sino un estudio de caso detallado que comparte estadísticas y resultados reales.</p> <p>Los estudios de caso e investigaciones atraen enlaces de manera muy eficaz principalmente por una razón. A los redactores de contenidos web les encanta utilizar estadísticas y estudios de caso para apoyar sus argumentos. Así que una de las mejores maneras de conseguir enlaces es hacer una investigación original, publicar datos de usuarios o empresas o lanzar un estudio de caso.</p> <p>También se pueden reutilizar investigaciones recientes menos conocidas para crear infografías que destaquen las conclusiones y hagan que los datos sean más accesibles.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Técnicas avanzadas" id="tecnicas-avanzadas" data-menu-id="tecnicas-avanzadas" style="text-align:left"><strong>5. Aprende técnicas avanzadas y aborda más factores de posicionamiento.</strong></h3> <p>Una vez aprendidos los fundamentos del SEO, es hora de profundizar en los diferentes factores de posicionamiento y las estrategias avanzadas.</p> <p>Existen más de 200 <a href="https://backlinko.com/google-ranking-factors" target="_blank" rel="noreferrer noopener">factores de posicionamiento de Google</a>, por lo cual, familiarizarse con cada uno de ellos y utilizarlos en beneficio propio va a llevar tiempo.</p> <p>Para seguir aprendiendo sobre el tema de la optimización de buscadores, deberás confiar en recursos de alta calidad que se centren en contenidos basados en datos y estrategias de vanguardia.</p> <p>La siguiente es una lista no exhaustiva de sitios web en los que puedes confiar para ampliar tus conocimientos sobre SEO:</p> <ul class="wp-block-list"> <li>Backlinko</li> <li>Blog de Ahrefs</li> <li>Blog de SEMRush</li> <li>Blog de Moz</li> <li>Search Engine Journal</li> <li>Search Engine Land</li> <li>Yoast</li> <li>Cognitive SEO</li> <li>Matthew Woodward</li> <li>ClickMinded</li> </ul> <p>Visita algunas de las sugerencias, consulta sus guías básicas y avanzadas sobre SEO y decide qué estilo de contenido te resulta más fácil de consumir.</p> <p>Asegúrate de marcar las publicaciones relevantes y de crear checklists para documentar las técnicas aprendidas.</p> <p>Optimizar el SEO no es algo que puedas conseguir en un día o en una semana. Es un proceso largo y exigente al que hay que dedicarse a largo plazo. </p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Cómo optimizar tu página web" id="como-optimizar-tu-pagina-web" data-menu-id="como-optimizar-tu-pagina-web" style="text-align:left"><strong>Cómo optimizar tu página web para vender y convertir</strong></h2> <p>Si dependes de las redes sociales o de la publicidad digital para atraer tráfico, el SEO no debería ser tu principal prioridad, sino cómo maximizar tu tráfico para conseguir el mayor número de leads y ventas posible.  </p> <p>Si ya dispones de una cantidad notable de tráfico orgánico, pero muy pocas conversiones, sería el mismo caso. Obtendrás un mayor retorno de la inversión si te centras en convertir el mayor número de visitantes posible.  </p> <p>Esto es posible examinando los datos para encontrar los problemas y las páginas de bajo rendimiento. A partir de ahí, puedes idear y crear posibles soluciones y, por último, compararlas a la página original en un test. Este proceso se conoce como optimización de la tasa de conversión (CRO) u optimización de la landing page.</p> <p>Tests y estudios de caso anteriores muestran que es posible aumentar las <a href="https://vwo.com/success-stories/flos-usa/">tasas de conversión hasta un 125 %</a> siguiendo este proceso y testeando múltiples soluciones.</p> <p>Para sacar el máximo partido a tu tráfico actual, sigue los siguientes seis pasos.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Entiende tu mercado objetivo" id="entiende-tu-mercado-objetivo" data-menu-id="entiende-tu-mercado-objetivo" style="text-align:left">1. Entiende tu mercado objetivo</h3> <p>Antes de empezar a optimizar un proceso de venta digital, es importante entender al mercado objetivo.</p> <p>Un buen punto de partida es responder a las siguientes preguntas. </p> <ul class="wp-block-list"> <li>¿Quiénes son tus clientes ideales? (Céntrate en detalles esenciales como cargos, industrias y el tamaño de las empresas, así como las aficiones individuales, etc.)</li> <li>¿Por qué necesitan tu producto? (Céntrate en problemas reales y tangibles, como la pérdida de clientes o la pérdida de horas cada semana en un proceso de publicación ineficiente)</li> <li>¿Utilizan actualmente un producto de la competencia?</li> <li>¿Cuáles son los mayores problemas de su solución actual?</li> <li>¿Cuál es su presupuesto para productos como el tuyo? ¿Cuánto pagan los clientes por los productos de la competencia?</li> </ul> <p>Deberías ser capaz de responder a preguntas básicas como estas y, en el mejor de los casos, ya podrás construir tus posibles clientes de forma detallada y precisa.</p> <p>La comprensión de tu base de clientes potenciales es la base de un embudo de conversión saludable. Te ayudará a identificar posibles problemas de tu contenido, la estructura del sitio y el embudo de ventas.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Analiza el comportamiento de usuarios" id="analiza-el-comportamiento-de-usuarios" data-menu-id="analiza-el-comportamiento-de-usuarios" style="text-align:left"><strong>2. Analiza el comportamiento actual de los usuarios</strong></h3> <p>Si entiendes quién es tu comprador ideal, estás listo para avanzar al siguiente paso. Haz un seguimiento de cómo interaccionan los visitantes con tu sitio web para encontrar posibles problemas y errores en el embudo.</p> <p>Si utilizas Google Analytics, consulta los informes de comportamiento, como el «flujo de comportamiento» y las páginas de salida.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="512" height="239" src="https://static.wingify.com/gcp/uploads/2020/02/Image20.png" alt="Captura de pantalla de la pestaña de flujo de comportamiento en Google Analytics" class="wp-image-31856" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image20.png 512w, https://static.wingify.com/gcp/uploads/2020/02/Image20.png?tr=w-375 375w" sizes="(max-width: 512px) 100vw, 512px" /><figcaption class="wp-element-caption">Fuente de Imagen: <a href="https://analytics.google.com/analytics/web/">Google Analytics</a></figcaption></figure></div> <p>Te mostrarán cómo accede la gente al embudo, y en qué páginas se marchan, en lugar de convertir o continuar.</p> <p>Pero GA no ofrece una imagen global de cómo interaccionan tus visitantes con las páginas individuales de tu web en tiempo real.</p> <p>Para esto es necesario utilizar otras herramientas más especializadas. Con las herramientas de análisis modernas, como el <a href="https://vwo.com/tools/ai-powered-heatmap-generator/">generador de heatmaps gratuito basado en IA de VWO</a>, podrás observar la atención de los visitantes y utilizar esta información a tu favor.</p> <p>No sólo puedes ver en qué página deciden marcharse, sino cuál fue el último encabezado y contenido con el que interaccionan. Así, en lugar de tener que adivinar qué es lo que falla en una página, dispondrás de datos claros que indican los elementos que están fallando y el contenido menos atractivo.</p> <p>También puedes implementar encuestas de salida, grabaciones de sesión y más para obtener una imagen completa de cómo interaccionan los visitantes con cada página de tu sitio web.</p> <p>En conjunto, estos datos proporcionarán el contexto que necesitas para empezar a idear pruebas y mejorar tu sitio web.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Mejora la usabilidad" id="mejora-la-usabilidad" data-menu-id="mejora-la-usabilidad" style="text-align:left"><strong>3. Mejora la usabilidad</strong></h3> <p>Una vez identificadas las áreas problemáticas de tu página web, es decir, en las que los visitantes la abandonan, tienes que averiguar cómo resolver el problema.</p> <p>A veces no está relacionado con el diseño o el contenido. Puede ser un problema de usabilidad con el que tu cliente se haya sentido confundido o frustrado y se haya marchado.</p> <p>Para encontrar y eliminar los problemas fundamentales de UX, puedes comprobar la usabilidad con personas reales. Es decir, los usuarios de prueba completarán diferentes tareas en tu página web y compartirán los problemas que hayan encontrado en cada paso.</p> <p>Esto proporciona a tu equipo una representación concreta de cómo tus clientes perciben tu página web en tiempo real y de las dificultades que afrontan.</p> <p>También puedes utilizar esta información para comparar posibles soluciones antes de realizar tests en la página web entera.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Mejores prácticas de copywriting" id="mejores-practicas-de-copywriting" data-menu-id="mejores-practicas-de-copywriting" style="text-align:left">4. Sigue las mejores prácticas de copywriting </h3> <p>Las palabras y frases que elijas para tu página web pueden llevarte al éxito o al fracaso.</p> <p>Una simple palabra puede afectar al resultado de toda una campaña publicitaria. Lo mismo pasa con las landing pages.</p> <p>Asegúrate de seguir las mejores prácticas de redacción para todos tus contenidos.</p> <p>Utiliza un framework de redacción como PAS (Problem Agitate Solution)<a href="https://vwo.com/website-optimization/#sources"><sup>[12]</sup></a> y aprende de varios ejemplos de copywriting de éxito de la competencia y de marcas de renombre.</p> <p>Es importante tratar estos aspectos básicos:</p> <ul class="wp-block-list"> <li>Utiliza encabezados atractivos que contengan los problemas y deseos de tus clientes. (¿Por qué debería importarles?)</li> <li>Inserta una llamada a la acción (CTA) clara en todas las páginas importantes. (¿Qué deben hacer?)</li> <li>Destaca los beneficios por encima de las funciones. (¿Cómo mejorará sus vidas este producto?)</li> <li>Utiliza bulletpoints para resumir los puntos clave de venta.</li> <li>Escribe sobre ellos, no sobre tu producto. (Intenta usar “tú” más que “nosotros”)</li> <li>Edita el texto para que sea lo más claro y conciso posible.</li> </ul> <p>Tus redactores también deben ser conscientes en qué punto del embudo se encuentra el visitante en cada página. Esto les permitirá editar el copy de cada página para que sea más claro y relevante.</p> <p>El contenido al principio del embudo deberá explicar conceptos básicos y términos técnicos, mientras que el contenido al final del embudo, se puede centrar en un público más avanzado.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Utiliza los tests A/B y multivariante" id="utiliza-los-tests-a-b-y-multivariante" data-menu-id="utiliza-los-tests-a-b-y-multivariante" style="text-align:left">5. Utiliza los tests A/B y multivariante para desarrollar las mejores landing pages </h3> <p>Una vez hayamos identificado los problemas y determinado una posible solución, es importante  realizar un test A/B que compare la nueva página con la original.</p> <p>Por ejemplo, digamos que te has dado cuenta de que muy pocos usuarios han usado un botón CTA. Podrías probar nuevos colores, un tamaño mayor o un texto diferente para el botón.</p> <p><a href="https://vwo.com/multivariate-testing/">Un test multivariante indicará rápidamente la mejor solución posible al problema.</a> Es el último paso para optimizar una página.</p> <p>También puedes desarrollar pruebas basadas en las ideas de tu equipo de marketing o ventas, sin necesidad de realizar un análisis exhaustivo de antemano. </p> <p>Llevar a cabo tests rápidos es esencial para mejorar las tasas de conversión y la UX a largo plazo, de manera consistente, y puede revelar información sobre tus clientes y sobre sus preferencias.</p> <p>Te dejamos aquí con <a href="https://vwo.com/blog/ab-testing-ideas/">23 ideas de pruebas A/B</a> para que tu equipo comience a mejorar tus tasas de conversión y landing pages.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Implementa campañas" id="implementa-campanas" data-menu-id="implementa-campanas" style="text-align:left">6. Implementa campañas de abandono de carrito y remarketing.</h3> <p>Por mucho que optimices tu sitio web, el abandono de carrito seguirá siendo un problema frecuente.</p> <p><a href="https://copyblogger.com/problem-agitate-solve/">Los resultados de 41 estudios diferentes</a> muestran que la tasa media de abandono de carrito es casi del 70 %. De cada diez clientes potenciales, las tiendas ecommerce pierden una media de siete antes de finalizar la compra.</p> <p>Incluso con un copy perfecto y una excelente UX seguirás observando este problema. Por lo tanto, para atraer de nuevo a esos clientes antes de que compren los artículos de la competencia, es recomendable poner en marcha <a href="https://vwo.com/engage/cart-abandonment-campaigns/">campañas de abandono de carrito</a>.</p> <p>Una campaña de <a href="https://vwo.com/cart-abandonment/">abandono de carrito</a> es una campaña de marketing que se dirige a los usuarios que han dejado el carrito antes de pasar por caja, y les recuerda que sigue abierto con los artículos que eligieron. También se pueden ofrecer descuentos o cupones para cerrar la venta.</p> <p>Puedes crear estas campañas mediante herramientas de automatización de marketing que se integren con tu plataforma ecommerce. Soluciones populares como Shopify, BigCommerce y WooCommerce se pueden integrar en la mayoría de los proveedores.</p> <p>Antiguamente, el medio más común era el correo electrónico, pero ahora también se pueden utilizar nuevos canales, como las notificaciones push y Facebook Messenger.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Utiliza las notificaciones push o Facebook Messenger" id="utiliza-las-notificaciones-push-o-facebook-messenger" data-menu-id="utiliza-las-notificaciones-push-o-facebook-messenger" style="text-align:left">7. Utiliza las notificaciones push o Facebook Messenger para contactar con usuarios activos</h3> <p>Cada nuevo visitante de tu página web representa un cliente potencial. Cada vez que se marchan y no vuelven, pierdes la oportunidad de establecer una relación con ellos y venderles tus productos o servicios.</p> <p>Para asegurarte de que los visitantes y usuarios activos sigan regresando, necesitas una forma de contactar con ellos.</p> <p>La táctica más común es el correo electrónico. Pero se trata de un canal bastante desfasado, ya que presenta una <a href="https://baymard.com/lists/cart-abandonment-rate">tasa media de apertura del 17,6 %.</a>, y un CTR del 2,6 % (hace unos años).</p> <p><a href="https://www.campaignmonitor.com/resources/guides/email-marketing-benchmarks/">Las notificaciones push en web tienen un CTR medio del 6,3 %</a>, y más del 10 % en móviles. </p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="554" height="470" src="https://static.wingify.com/gcp/uploads/2020/02/Image-22.png" alt="ejemplo de notificaciones push web" class="wp-image-31857" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-22.png 554w, https://static.wingify.com/gcp/uploads/2020/02/Image-22.png?tr=w-375 375w" sizes="(max-width: 554px) 100vw, 554px" /></figure></div> <p>Como no hay una bandeja de entrada desordenada en la que perderse, la mayoría de los usuarios interaccionan con los mensajes push relevantes.</p> <p>Las campañas de Facebook Messenger tienen índices aún mejores, con un CTR de hasta el 60 %. Pero puede ser más difícil conseguir que los visitantes se inscriban para recibir mensajes que hacerles llegar simples notificaciones push.</p> <p>Para obtener los mejores resultados, utiliza una combinación de Messenger, push y correo electrónico, y deja que tus visitantes elijan su canal preferido. Un enfoque omnicanal es la única manera de mantenerse conectado con la mayoría de los consumidores modernos.</p> <p>Esperamos que te haya parecido interesante este rápido resumen sobre cómo obtener más ventas y conversiones en tu página web. Para obtener más información, puedes leer nuestra guía detallada sobre la optimización de la tasa de conversión (CRO).  </p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="8 consejos fundamentales de optimización web" id="8-consejos-fundamentales-de-optimizacion-web" data-menu-id="8-consejos-fundamentales-de-optimizacion-web" style="text-align:left"><strong>8 consejos fundamentales de optimización web</strong></h2> <p>La optimización de tu página web puede ser un proyecto ambicioso, que requiere decenas o incluso cientos de horas de trabajo.</p> <p>Las recompensas pueden ser enormes, pero también pueden ser comprometidas por errores evitables.</p> <p>A continuación, te ofrecemos ocho consejos fundamentales de optimización que te ayudarán a completar el proceso sin problemas.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Realiza copias de seguridad" id="realiza-copias-de-seguridad" data-menu-id="realiza-copias-de-seguridad" style="text-align:left"><strong>1. Realiza siempre copias de seguridad de tu página web antes de aplicar los cambios</strong></h3> <p>Cuando hayas identificado un problema y estés listo para hacer un test o implementar cambios, realiza siempre una copia de seguridad antes.</p> <p>En caso de utilizar una herramienta de tests A/B externa, no es necesario que lo hagas durante la fase de tests.</p> <p>Pero si una prueba supera a la versión de control, es necesario hacer una copia de seguridad antes de publicar los cambios.</p> <p>Si tu página web es de WordPress, puedes utilizar un plugin como UpdraftPlus<a href="https://wordpress.org/plugins/updraftplus/"> </a>para hacer una copia de seguridad sin problemas.</p> <div class="wp-block-image"> <figure class="aligncenter size-large"><img decoding="async" width="1002" height="714" src="https://static.wingify.com/gcp/uploads/2020/02/Image-23.png" alt="Captura de pantalla de la página de listado de complementos para UpdraftPlus" class="wp-image-31858" srcset="https://static.wingify.com/gcp/uploads/2020/02/Image-23.png 1002w, https://static.wingify.com/gcp/uploads/2020/02/Image-23.png?tr=w-768 768w, https://static.wingify.com/gcp/uploads/2020/02/Image-23.png?tr=w-640 640w, https://static.wingify.com/gcp/uploads/2020/02/Image-23.png?tr=w-375 375w" sizes="(max-width: 1002px) 100vw, 1002px" /><figcaption class="wp-element-caption">Fuente de Imagen: <a href="https://wordpress.org/">WordPress</a></figcaption></figure></div> <p>Si tu CMS ha sido desarrollado de forma interna, podrás utilizar soluciones externas como Drop My Site o Carbonite.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Optimiza tus imágenes" id="optimiza-tus-imagenes" data-menu-id="optimiza-tus-imagenes" style="text-align:left"><strong>2. Optimiza tus imágenes antes de subirlas</strong></h3> <p>Las imágenes tienden a ocupar un gran volumen de cualquier página web, por lo que pueden impactar la velocidad de carga. </p> <p>Para evitar posibles problemas, asegúrate de optimizarlas antes de subirlas. Puedes utilizar herramientas como Kraken.ion, reSmush.it, Cloudinary o ImageKit para optimizar las imágenes a escala.</p> <p>También es mejor agrupar las imágenes de fondo en una sola imagen conectada, en lugar de utilizar pequeños iconos individuales en toda la landing page. Así tu página crea menos peticiones HTTP separadas.</p> <p>Puedes utilizar sprites CSS para mostrar algunas partes de la imagen total a lo largo de la página.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Aumenta la velocidad con una CDN" id="aumenta-la-velocidad-con-una-cdn" data-menu-id="aumenta-la-velocidad-con-una-cdn" style="text-align:left"><strong>3. Aumenta considerablemente la velocidad de la página con una CDN</strong> </h3> <p>Otra forma de compensar la cantidad de imágenes es alojar todos los archivos multimedia y scripts a través de una red de distribución de contenidos (CDN).</p> <p>Una CDN es una red de centros de datos de alcance global. Entregará tu archivo al visitante desde el servidor más cercano a su ubicación física. El uso de una CDN puede acelerar notablemente los tiempos de carga, ya que la distancia física que tienen que recorrer los datos será mucho menor.</p> <p>Cloudflare y Amazon CloudFront son dos de las opciones más populares del mercado.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Tests rápidos y frecuentes" id="tests-rapidos-y-frecuentes" data-menu-id="tests-rapidos-y-frecuentes" style="text-align:left"><strong>4. Tests rápidos y frecuentes</strong></h3> <p>En lugar de intentar encontrar una única solución perfecta para todo, es más recomendable idear y establecer un test por cada elemento que presenta problemas. </p> <p>De esta manera, podrás acumular pequeños logros y obtener ganancias a corto plazo, mientras trabajas hacia objetivos mayores a largo plazo.</p> <p>Además, si realizas un test A/B en el que la variación cubre muchas áreas, aunque obtengas resultados positivos no sabrás qué cambio individual causó el impacto. Por lo tanto, es más difícil aplicar los insights en el resto de páginas.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Escribe pensando en los lectores" id="escribe-pensando-en-los-lectores" data-menu-id="escribe-pensando-en-los-lectores" style="text-align:left"><strong>5. Escribe pensando en los lectores, no solo los buscadores</strong></h3> <p>Un error común, al utilizar SEO y herramientas de análisis de contenidos, es centrarse más en los buscadores que en los lectores.</p> <p>Tu contenido tiene que servir a un propósito y ofrecer un valor real a la gente, más allá de encajar con los parámetros de un buscador. </p> <p>Si no encuentras un equilibrio, tanto tu posicionamiento en Google como tus tasas de conversión se verán afectadas por las altas tasas de rebote.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Utiliza evidencia social " id="utiliza-evidencia-social" data-menu-id="utiliza-evidencia-social" style="text-align:left">6. Utiliza evidencia social para crear confianza</h3> <p>Cuando la gente llega por primera vez a tu página web, es posible que no sepan nada de tu empresa. Como la relación empieza desde cero, tendrás que ganarte su confianza con tus contenidos. </p> <p>Y hace unos años, solo el 59 % de los consumidores consideraba que confían en las empresas. Así que no basta con hablar por uno mismo.</p> <p>Debes destacar las experiencias reales de los clientes en tu página web. El <a href="https://www.inc.com/craig-bloem/84-percent-of-people-trust-online-reviews-as-much-.html">84 % de las personas confían en las reseñas online</a> tanto como en las personas que conocen. Las reseñas positivas y los testimonios son algunas de las herramientas sociales de venta más poderosas para tus páginas de aterrizaje.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Ten en cuenta dispositivos móviles" id="ten-en-cuenta-dispositivos-moviles" data-menu-id="ten-en-cuenta-dispositivos-moviles" style="text-align:left">7. Ten en cuenta los dispositivos móviles</h3> <p>La mayor parte del tráfico de Internet se ha trasladado a los smartphones. En esta nueva era deberás optimizar todas las áreas de tu página web para su uso en móviles: la página de checkout, los procesos posventa como el check-in y el contacto con el servicio de cliente.</p> <p>Empezar con dispositivos móviles es la mejor estrategia de diseño y desarrollo. Si no puede ser “mobile-first”, ten siempre presente la usabilidad para móvil y prueba tu web en varios dispositivos cuando generes nuevas páginas y funciones.</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Optimiza todo el recorrido de cliente" id="optimiza-todo-el-recorrido-de-cliente" data-menu-id="optimiza-todo-el-recorrido-de-cliente" style="text-align:left">8. Optimiza todo el recorrido del cliente</h3> <p>Un fallo común al utilizar <a href="https://vwo.com/ab-testing/">tests A/B</a> y CRO es centrarse solo en una página o sección de la web.</p> <p>Sí, las páginas de producto y las landing pages son esenciales, pero no son lo único que contribuye a tus ventas.</p> <p>Por ejemplo, si pudieras optimizar tus resultados de búsqueda para captar a un 30 % más de visitantes en tus páginas de producto, supondría un aumento automático y masivo de las ventas.</p> <p>Optimiza cada etapa del recorrido del cliente para obtener los mejores resultados a largo plazo.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="La lista definitiva de herramientas de optimización web " id="la-lista-definitiva-de-herramientas-de-optimizacion-web" data-menu-id="la-lista-definitiva-de-herramientas-de-optimizacion-web" style="text-align:left">La lista definitiva de herramientas de optimización web</h2> <p>Tratar de optimizar un sitio manualmente sería como tratar de cocinar sin ollas ni sartenes.</p> <p>Por eso hemos creado esta lista de herramientas para ayudarte en el proceso de optimización:</p> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Herramientas para aumentar la velocidad de la página" id="herramientas-para-aumentar-la-velocidad-de-la-pagina" data-menu-id="herramientas-para-aumentar-la-velocidad-de-la-pagina" style="text-align:left"><strong>Herramientas para aumentar la velocidad de la página</strong></h3> <p>A continuación, mencionamos algunas de las herramientas de testing mejor valoradas en el mercado para identificar los problemas de carga y velocidad de las páginas. Todas las herramientas son gratuitas y no requieren registro.</p> <ul class="wp-block-list"> <li>Pingdom Website Speed Test</li> <li>Google Pagespeed Insights</li> <li>GT Metrix</li> <li>WebPageTest</li> <li>Uptrends Speed Test</li> <li>Dareboost</li> </ul> <h3 class="js-cro-guide-subheading gtm_heading " data-level="level2" data-menu="Herramientas SEO" id="herramientas-seo" data-menu-id="herramientas-seo" style="text-align:left">Herramientas SEO</h3> <p>A continuación, ofrecemos una lista de herramientas SEO que puedes utilizar para mejorar tu posicionamiento en las SERP de Google. Muchas herramientas de SEO externas requieren una cuota mensual para su uso, por lo que hemos destacado las opciones gratuitas.</p> <ul class="wp-block-list"> <li>Gratis: Google Search Console</li> <li>Gratis: Google Keyword Planner Ads</li> <li>Gratis: Screaming Frog SEO Spider</li> <li>Ahrefs</li> <li>SEMRush</li> <li>Moz</li> <li>SpyFu</li> <li>MarketMuse</li> </ul> <p>Con una plataforma que cubre múltiples áreas, como el análisis, la UX y el CRO, no tendrás que depender de herramientas separadas para obtener información de los usuarios y realizar tests A/B. </p> <p>Conseguirás una experiencia centralizada y racionalizada en la que podrás encontrar posibles problemas y realizar pruebas A/B de la solución desde un mismo panel de control.</p> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Checklist para la optimización de páginas web" id="checklist-para-la-optimizacion-de-paginas-web" data-menu-id="checklist-para-la-optimizacion-de-paginas-web" style="text-align:left">Checklist para la optimización de páginas web</h2> <p>Después de más de 5000 palabras, ya hemos tratado mucha información en esta guía. Probablemente sea difícil seguir todo lo que hemos mencionado, y mucho más aplicar todos los consejos.</p> <p>Para facilitar la aplicación de las tácticas e ideas, hemos resumido cada aspecto en una checklist que puedes utilizar para optimizar tu sitio web.</p> <p>Checklist para optimizar la velocidad de carga de tu sitio web:</p> <ul class="wp-block-list"> <li>Utiliza una CDN para archivos multimedia y scripts.</li> <li>Implementa la carga diferida.</li> <li>Utiliza imágenes responsivas en tu sitio.</li> <li>Comprime tus imágenes antes de subirlas.</li> <li>Reduce el número de peticiones HTTP.</li> <li>Utiliza un plugin de almacenamiento en caché (si usas CMS).</li> <li>Habilita el almacenamiento en caché del navegador.</li> <li>Realiza una conversión AMP de páginas de alto tráfico.</li> </ul> <p>Checklist para el SEO de tu sitio web:</p> <ul class="wp-block-list"> <li>Comprueba los errores básicos de SEO/Sitemap/Indexación con Search Console.</li> <li>Investiga lo que buscan tus clientes.</li> <li>Utiliza URLs y Permalinks cortos que describan tu contenido.</li> <li>Optimiza las imágenes con etiquetas Alt y nombres de archivo descriptivos.</li> <li>Sigue la estructura correcta de los titulares utilizando un solo T1, y luego diferentes T2 y T3. </li> <li>Enlaza a páginas internas importantes.</li> <li>Escribe un título SEO cautivador que impulse un alto CTR en las SERP.</li> <li>Consigue backlinks creando contenidos complejos como vídeos, estudios de caso o libros blancos.</li> </ul> <p>Checklist para optimizar la tasa de conversión de tu sitio web:</p> <ul class="wp-block-list"> <li>Identifica a tu público objetivo y escribe para él en tu contenido web.</li> <li>Habla de los principales puntos críticos en tus encabezados.</li> <li>Destaca las funciones en lugar de los beneficios.</li> <li>Optimiza la experiencia de usuario.</li> <li>Utiliza las reseñas para generar confianza en tu público.</li> <li>Utiliza el espacio en blanco y el posicionamiento para destacar los elementos importantes.</li> <li>Incluye siempre un CTA persuasivo en las páginas clave.</li> <li>Testea todo, desde los encabezados, la colocación de los CTA y las imágenes hasta el diseño de los formularios.</li> <li>Crea un embudo de conversión para múltiples canales.</li> </ul> <h2 class="js-cro-guide-subheading gtm_heading " data-level="level1" data-menu="Conclusión" id="conclusion" data-menu-id="conclusion" style="text-align:left">Conclusión</h2> <p>No es suficiente tener una página web para tu negocio. Tienes que diseñar y optimizarla cuidadosamente teniendo en cuenta los buscadores, tus clientes ideales y otros factores.</p> <p>Después de leer esta guía exhaustiva, no deberías tener ningún problema para empezar con la optimización y elaborar tu plan de acción.</p> <p>Asegúrate de seguir nuestros consejos para evitar descuidos y utiliza nuestra lista de herramientas no solo para acelerar el proceso, sino también para obtener información que no podrías conseguir sin ellas.</p> <p>Tener pequeños éxitos en cualquier área puede tener un impacto crucial en tus resultados. Si sigues experimentando y testeando a lo largo del tiempo, podrás utilizar las mejoras de SEO, CRO y UX para transformar tu negocio.</p> <h2 class="wp-block-heading">Preguntas frecuentes sobre la optimización web</h2> <div class="schema-faq wp-block-yoast-faq-block"><div class="schema-faq-section" id="faq-question-1582004987159"><strong class="schema-faq-question">¿A qué se refiere el término «optimización web»?</strong> <p class="schema-faq-answer">La optimización web es el proceso de utilizar herramientas, estrategias avanzadas y experimentos para mejorar el rendimiento de una página web, la experiencia del usuario e incrementar su visibilidad en buscadores, de manera que aumenten el tráfico y las conversiones.</p> </div> <div class="schema-faq-section" id="faq-question-1582005011649"><strong class="schema-faq-question">¿Por qué es importante?</strong> <p class="schema-faq-answer">Si tu empresa no optimiza su sitio web, no importa cuántas personas busquen términos relevantes para tu negocio. La página web no va a aparecer en los resultados. Y, por desgracia, tanto la página web como la empresa pasarán desapercibidas. Por lo tanto, todos tus esfuerzos para promover tu negocio online serían en vano. Descubre más sobre la optimización web en esta guía.</p> </div> <div class="schema-faq-section" id="faq-question-1582006312241"><strong class="schema-faq-question"><strong>¿Cómo funciona la optimización web?</strong></strong> <p class="schema-faq-answer">El primer paso para la optimización web es identificar las áreas del embudo de conversión que causen fricción y sean negativas para la experiencia. Lo mejor sería averiguar qué es lo que falla en tu sitio web actual antes de poder mejorarlo. Esa es la base sobre la que se cimienta todo buen proceso de optimización.<br /></p> </div> <div class="schema-faq-section" id="faq-question-1582006332846"><strong class="schema-faq-question"><strong>¿Cuáles son las diferentes estrategias de optimización de un sitio web?</strong></strong> <p class="schema-faq-answer">Existen varias estrategias para la optimización web. Algunas de ellas incluyen realizar SEO en el sitio web, adaptar el contenido según el público objetivo, llevar a cabo tests A/B, incrementar la velocidad de la página y optimizar la experiencia móvil, entre otros.</p> </div> <div class="schema-faq-section" id="faq-question-1740486332529"><strong class="schema-faq-question">¿Cuándo vale la pena mejorar una página web?</strong> <p class="schema-faq-answer">Vale la pena mejorar una página web si se mejora la experiencia del usuario, se aumentan las conversiones o se solucionan problemas técnicos.</p> </div> <div class="schema-faq-section" id="faq-question-1740486340391"><strong class="schema-faq-question">¿Qué tipos de optimización web existen?</strong> <p class="schema-faq-answer">Existen diferentes tipos de optimización de páginas web, entre ellos la <strong>optimización UX</strong> (mejor experiencia de usuario), la <strong>optimización de conversión</strong> (mayores tasas de conversión) y la <strong>optimización SEO</strong> (mejor visibilidad en los motores de búsqueda) y la <strong>optimización técnica</strong> (tiempos de carga más rápidos, adaptación móvil).</p> </div> <div class="schema-faq-section" id="faq-question-1740486408041"><strong class="schema-faq-question">¿Qué importancia tiene el análisis web para la optimización web?</strong> <p class="schema-faq-answer">El análisis web es esencial para la optimización de la página web, ya que ayuda a comprender el comportamiento de los usuarios, a identificar los puntos débiles y a tomar decisiones basadas en datos para mejorar la experiencia de usuario, la conversión y el rendimiento.</p> </div> </div> <div class="Mt(40px) Bgc(--color-grey-light) Bd Bdc(--color-grey-light-4) Bdrs(5px) P(20px) Px(40px)--md Py(30px)--md D(f) Ai(fs) Gp(20px)"> <div class="Fxs(0)"> <img src="https://static.wingify.com/gcp/uploads/2022/02/357D75D5-521F-43D6-807B-CEAA7F28215B_1_105_c-e1648105816359-96x96.jpeg" srcset="https://static.wingify.com/gcp/uploads/2022/02/357D75D5-521F-43D6-807B-CEAA7F28215B_1_105_c-e1648105816359-96x96.jpeg 1x, https://static.wingify.com/gcp/uploads/2022/02/357D75D5-521F-43D6-807B-CEAA7F28215B_1_105_c-e1648105816359-96x96.jpeg 2x" alt= "Lea Marks" width= "67" height= "67" class= "Bdrs(50%)" data-gravatar= "1" data-host="" /> </div> <div> <span class="Fz($font-size-18) Fw(700) Mb(8px)"><a class="post-author-link" href="https://vwo.com/blog/author/leamarks" target="_blank">Lea Marks</a></span> <small class="D(b) Fz($font-size-13)">Creadora de contenido multilingüe con cierta afición por las historias que unen a las personas, sin importar lo lejos que estén en un mapa. Como hablante nativa de español, alemán, inglés y catalán, tengo un gran interés por la lingüística y la traducción creativa. Cuando no estoy escribiendo, puedes encontrarme leyendo, viajando y ocasionalmente llevando una historia de la página al escenario.</small> </div> </div> </div> </div> </div> </div> </div> </section> <section class="Bgc(#13172a)"> </section> <section class="cta-blue-section Bgc(--color-purple-1)"> <div class="container Py(90px)--md Py(70px)"> <div class="W(8/12)--sm Mx(a) Ta(c) C(--color-white)"> <h2 class="Mt(0) Fz($font-size-36) Fw(800) Lh($line-height-big-headings) Mb(40px) Mb(55px)--md ">Deliver great experiences. 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data-qa="modal-su-form" data-mkfid="1609"> <div class="Mb(15px) js-ft-step2-email-container"> <label for="modal-v1-step2-email" class="Fz(13px) Fw(600) Tt(n)">Email profesional <sup>*</sup></label> <input class="W(100%) Py(14px) input-text Pe(n)" placeholder="nombre@tuempresa.com" type="email" id="modal-v1-step2-email" name="email" data-qa="modal-su-step2-v1-email" required readonly /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Correo electrónico no válido</div> </div> <div> <div class="D(f)--md Jc(sb)--md Mb(15px)"> <div class="W(48%)--md form-item"> <label for="modal-v1-fname" class="Fz(13px) Fw(600) Tt(n)">Nombre <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="Nombre" type="text" id="modal-v1-fname" name="first_name" data-qa="modal-su-v1-fname" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Nombre no válido</div> </div> <div class="W(48%)--md form-item"> <label for="modal-v1-lname" class="Fz(13px) Fw(600) Tt(n)">Apellidos <sup>*</sup></label> <input class="W(100%) Py(14px) input-text" placeholder="Apellidos" type="text" id="modal-v1-lname" name="last_name" data-qa="modal-su-v1-lname" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Apellidos no válidos</div> </div> </div> <div class="Mb(15px)"> <label for="modal-v1-pnumber" class="Fz(13px) Fw(600) Tt(n)" >Teléfono <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text js-phone" type="tel" id="modal-v1-pnumber" name="phone" data-qa="modal-su-v1-pnumber" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Número de teléfono no válido</div> </div> <div class="Mb(15px)"> <label for="modal-v1-pwd" class="Fz(13px) Fw(600) Tt(n)" >Contraseña <sup>*</sup> </label> <input class="W(100%) Py(14px) input-text atomic-password" type="password" id="modal-v1-pwd" name="password" data-qa="modal-su-v1-pwd" required /> <div class="C($color-red) Fz($font-size-11) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Contraseña</div> </div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-free-trial-step2-cu-gdpr-consent-checkbox" value="true" data-qa="modal-free-trial-step2-gdpr-consent-checkbox"/> <label for="modal-free-trial-step2-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Acepto la <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/es/privacy-policy/" target="_blank">Política de Privacidad</a> y las <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Condiciones</a> de VWO </label> </div> <div class="Mt(10px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%)" data-qa="modal-su-submit">Empezar ahora</button>  </div> <input type="hidden" value="" name="trialDuration" data-qa="modal--v1-duration"/> <input type="hidden" value="" name="tld" data-qa="modal--tld"/> <input type="hidden" value="FREE" name="plan" data-qa="modal--v1-plan"/> <input type="hidden" value="" name="form_id" data-qa="modal--v1-form-id"/> <input type="hidden" value="" name="ga_client_id" data-qa="modal--ga-client-id"/> <input type="hidden" value="" name="LeadForProduct"/> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="" name="referral_code" data-qa="modal-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-utm-term" /> <input type="hidden" value="false" name="subscription_type" data-qa="modal-subscription-type" > <input type="hidden" value="" name="ads_url" /> <input type="hidden" value="" name="ads_timestamp" /> <input type="hidden" value="" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc(#ffeded) P(10px) error-message hide submission-success_D(n)"></div> <div class="js-free-trial-step2-success-message submission-success_D(b) D(n) Ta(c)"> <div class="Fz($font-size-16) D(f) Fld(c) Jc(sa)"> <div class="Mb(120px)--md Mb(60px)"> <div class="Mb(80px) D(b)--sm D(n) logo"> <img alt="VWO Logo" src="https://static.wingify.com/gcp/images/vwo-logo-color.svg" width="67" height="30"> </div> <div class="D(f) Fld(c) Jc(c) Ta(c) Ai(c) Mt(20px) middle-xs center-md mt-20"> <div class="loader Mb(40px)"> <span class="dot pulse pulse__one"></span> <span class="dot pulse pulse__two"></span> <span class="dot pulse pulse__three"></span> </div> <span class="Fz($font-size-24) Fw(700)" id="modal--thankyou-message-heading">VWO está configurando tu cuenta</span> </div> <div class="Ta(c) Mt(10px)">Hemos enviado un mensaje a <span class="nls_protected C($color-blue) js-post-form-user-email">yourmail@domain.com</span> con instrucciones para verificar tu cuenta.</div> </div> <div> <div class="Fw(700) My(10px)">¿No puedes encontrar el correo?</div> <div>Comprueba el spam, el correo basura o las bandejas de entrada secundarias.</div> <div>¿No puedes encontrarlo? Háznoslo saber en <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1021" class="marketo-forms" style="display:none;"></form> <form id="mktoForm_1609" class="marketo-forms" style="display:none;"></form> <div class="js-modal modal-as-page_Mt(70px) modal-as-page_Mt(0)--md Pos(f) Start(0) Px(20px)--md Px(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal-as-page_Bgc($color-light-pink) Z(10) Ta(c)" id="modal-contact-us" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-contact-us"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Pos(r) Mx(a) D(ib) Bgc($color-light-pink) Ta(start) My(50px) Maw(95%) W(940px)--md W(a) Bdrs(3px) Ov(h)"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) Bg(n) Bd(n) P(0) M(0) Pos(a) End(20px)--xs T(20px)--xs T(10px) End(10px)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> <div class="D(f) Jc(sb) Fxw(w) Fxw(nw)--md Fxd(cr) Fxd(r)--md "> <div class="W(4/12)--md" > <div class="C($color-new-font-dark) Bxz(bb) Mih(435px) P(40px)"> <h3 class="Fz($font-size-34) Fw(600) C($color-new-font-dark) My(0)" aria-level="2">Hablemos</h3> <p class="js-contact-us-description Fz($font-size-18) Mb(90px)--md Mb(60px) C($color-blue-dark-1) Mt(0) Pt(10px)">Hablar con un representante de ventas</p> <div class="D(f) My(40px) Fld(c)"> <div class="W(100%) Mend(40px)--md Mend(0) W(100%)--md"> <div class="D(f) Ai(c) Mt(10px)"> <svg width= "20" height= "20" class= "C($color-blue-dark-2) Mend(5px)" ><use xlink:href="#icon-globe"></use></svg> <span class="Fw(700) Fz($font-size-18)">Global</span> </div> <a class="Fz($font-size-14) C($color-blue-dark) Td(n) Td(u):h" href="tel:+14153493207">+1 415-349-3207</a> </div> </div> <div class="Fz($font-size-14) C($color-blue-dark-1)">También puedes enviarnos un correo electrónico a <a class="C($color-blue)" href="mailto:support@vwo.com">support@vwo.com</a></div> </div> </div> <div class="D(f) Fxd(c) W(8/12)--md"> <div class="D(f) Ai(c) H(100%) Bgc($color-white) Mih(700px)--md"> <div class="W(100%) Bxz(bb) P(50px)--md P(20px) Bxsh(n)" > <form class="js-vwo-form-validate-and-submit submission-success_D(n)" method="post" action="/wp-json/action/contact-us" id="modal-contact-us-form" novalidate data-event-on-submit="modal-contact-us-submit" data-event-on-error="modal-contact-us-error" data-event-on-success="modal-contact-us-success" data-qa="modal-contact-us-cu-form" data-mkfid="1043"> <div class="Mb(30px)"> <h4 class="Fz($font-size-20) Fw(600) Mb(5px) Mt(0)" aria-level="2">Contactar</h4> </div> <div class="D(f)--md Jc(sb)--md Mb(5px)"> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-fname">Nombre: <sup>*</sup></label> <input class="input-text W(100%)" name="first_name" type="text" id="modal-contact-us-cu-fname" data-qa="modal-contact-us-cu-fname" placeholder="Nombre" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Nombre no válido</div> </div> <div class="W(48%)--md"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-lname">Apellidos: <sup>*</sup></label> <input class="input-text W(100%)" name="last_name" type="text" id="modal-contact-us-cu-lname" data-qa="modal-contact-us-cu-lname" placeholder="Apellidos" required/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Apellidos no válidos</div> </div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-email">Email profesional: <sup>*</sup> </label> <input class="input-text W(100%)" type="email" name="email" id="modal-contact-us-cu-email" data-qa="modal-contact-us-cu-email" placeholder="nombre@tuempresa.com" required /> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Correo electrónico no válido</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-phone">Número de teléfono: <sup>*</sup> </label> <input class="input-text W(100%) js-phone" type="tel" name="phone" id="modal-contact-us-cu-phone" data-qa="modal-contact-us-cu-phone" required aria-required="true"/> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Número de teléfono no válido</div> </div> <div class="Mb(5px) hide-contact-select-field_Hidden"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-enquiry">Motivo de la consulta: <sup>*</sup></label> <div class="Pos(r)"> <select name="enquiry-nature" class="input-text W(100%) js-enquiry-nature Cur(p)" id="modal-contact-us-cu-enquiry" data-qa="modal-contact-us-cu-enquiry"> <option selected value="sales-enquiry">Consulta de ventas</option> <option value="technical-support">Soporte técnico</option> <option value="other">Otros</option> </select> <div class="Pos(a) T(50%) End(20px) TranslateY(-50%) Pe(n)"> <svg width= "12" height= "12" class= "D(b)" ><use xlink:href="#icon-chevron-down"></use></svg> </div> </div> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Consulta seleccionada no válida</div> </div> <div class="Mb(5px)"> <label class="Fz($font-size-13) Fw(600) Tt(n)" for="modal-contact-us-cu-message">Mensaje: <sup>*</sup> </label> <textarea class="input-text W(100%)" id="modal-contact-us-cu-message" name="message" required rows="3" data-qa="modal-contact-us-cu-message"></textarea> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Mensaje no válido</div> </div> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-contact-us-cu-gdpr-consent-checkbox" value="true" data-qa="modal-contact-us-gdpr-consent-checkbox"/> <label for="modal-contact-us-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Acepto la <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/es/privacy-policy/" target="_blank">Política de Privacidad</a> y las <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Condiciones</a> de VWO </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary W(100%) btn-modal-form-submit" data-qa="modal-contact-us-cu-form-submit">Enviar </button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-contact-us-cu-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-contact-us-cu-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-contact-us-cu-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-contact-us-cu-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-contact-us-cu-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-contact-us-cu-utm-term" /> <input type="hidden" value="" name="ads_url" /> <input type="hidden" value="" name="ads_timestamp" /> <input type="hidden" value="" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </form> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) My(20px) C($color-red) Bgc($color-blue-dark-1) P(10px) error-message hide"></div> <div class="Mih(300px)--md success-message Fz($font-size-20) Ta(c) js-form-success-msg submission-success_D(f) Fld(c) Jc(c) D(n) " > <h5 class="C($color-blue) Mt(0) Mb(20px) Fz(32px)" aria-level="3">Gracias por escribirnos.</h5> <p class="Fz($font-size-16)"> Uno de nuestros representantes se pondrá en contacto contigo en breve. </p> </div> </div> </div> </div> </div> </div> </div> <form id="mktoForm_1043" class="marketo-forms" style="display:none"></form> <div data-lenis-prevent class="js-modal js-request-demo-extended-wrapper Pos(f) Start(0) T(0) End(0) B(0) Ov(a) D(n) modal-as-page_D(b) modal-as-page_Pos(s) modal_as_page_Bgc($color-white) Z(10) Ta(c)--md Ta(start)" id="modal-request-demo-extended" tabindex="-1" role="dialog" data-mktoid="1043" aria-labelledby="modal-request-demo-extended"> <div class="js-modal-mask Pos(f) T(0) B(0) Start(0) End(0) Bgc($color-black)"></div> <div class="js-modal-box Bgc($color-white) Mx(a) My(50px)--md My(0) Maw(95%) W(1100px)--md W(a) Bdrs(3px)"> <div class="D(f) Jc(sb) P(20px) P(0)--md D(b)--md"> <button type="button" class="js-close-modal modal-as-page_D(n) Fxs(0) Cur(p) C($color-dark-grey) C($color-black):h D(f) Ai(c) Jc(c) Bgc($color-white) W(40px) H(40px) Bdrs(50%) Bd(n) P(0) End(20px) Pos(a)--md T(20px) Z(2)" aria-label="Close modal" title="Close modal"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> <div class="Pos(a)--md Z(1) W(100%) D(f)"> <div class="W(6/12)--md M(a) Ta(c)"> <p class="js-meeting-confirmation js-meeting-confirmation-in-form D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> ¡Impresionante! Su reunión está confirmada para <span class="js-meeting-date Fw(600)"></span> a las <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) Mt(24px)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Gracias, <span class="js-demo-final-screen-username"></span> por compartir tu información. </p> </div> <div class="W(4/12) D(n) D(b)--md Maw(430px)"></div> </div> <div class="Bgc($color-white) Ta(start) Mah(100%) Ov(a)"> <div class="D(f)--md Jc(sb)"> <div class="M(a) P(20px) Bxz(bb) W(8/12)--md Maw(900px)--md M(a)"> <div class="Pos(r) Mih(700px)--xs Mih(100vh) Ovx(h)"> <div class="Ta(c) Bd Bdc($color-red) Bdrs(3px) Mx(40px) C($color-red) Bgc(#ffeded) P(10px) error-message hide"></div> <form class="js-vwo-form-validate-and-submit active-transition submission-success_D(n) Maw(580px) M(a) Pos(a) W(100%) T(50%)--md Start(50%)--md Translate(-50%,-50%)--md" id="modal-req-demo-extended-form" method="post" action="/wp-json/action/request-demo-extended" name="demo-form" novalidate data-event-on-submit="modal-request-demo-submit" data-event-on-error="modal-request-demo-error" data-event-on-success="modal-request-demo-success" data-qa="modal-req-demo-extended-rd-form" data-mkfid="1041"> <div class="P(0)--md P(20px)"> <div class="Mb(34px)"> <h4 class="Fz($font-size-36)--md Fz($font-size-24) Lh($line-height-big-headings) Fw(700) M(0)" aria-level="2"> Hola 👋 Organicemos tu demo </h4> <p class="Fz($font-size-14) M(0) C(#4e5963)">Para empezar, cuéntanos quién eres </p> </div> <div class="D(f)--md Jc(sb)--md Mb(20px)"> <div class="W(48%)--md form-item Mb(20px) Mb(0)--md"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-fname">Nombre*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-fname" name="first_name" data-qa="modal-req-demo-extended-rd-v1-fname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Nombre no válido</div> </div> <div class="W(48%)--md form-item"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-lname">Apellidos*</label> <input class="W(100%) input-text input-text--white input-text--large" type="text" id="modal-req-demo-extended-v1-lname" name="last_name" data-qa="modal-req-demo-extended-rd-v1-lname" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Apellidos no válidos</div> </div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-email">Email profesional*</label> <input class="W(100%) input-text input-text--white input-text--large" placeholder="email@empresa.com" type="email" id="modal-req-demo-extended-v1-email" name="email" data-qa="modal-req-demo-extended-rd-v1-email" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Correo electrónico no válido</div> </div> <div class="Mb(20px)"> <label class="Fz($font-size-16) Fw(500) Tt(n) D(ib) Mb(8px)" for="modal-req-demo-extended-v1-pnumber">Teléfono*</label> <input class="W(100%) input-text input-text--white input-text--large js-phone" type="tel" id="modal-req-demo-extended-v1-pnumber" name="phone" data-qa="modal-req-demo-extended-rd-v1-pnumber" required /> <div class="C($color-red) Fz(11px) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason">Número de teléfono no válido</div> </div> <input value="no" class="Hidden js-mobile-insights-checkbox-global" type="checkbox" name="Mobile_Insights_Demo__c"> <input type="hidden" value="false" name="isMobileInsights"> <div class="D(f) Ai(b) "> <input class="Cur(p) Flxs(0) M(0) Pos(r) T(2px)" type="checkbox" name="gdpr_consent_checkbox" id="modal-req-demo-extended-cu-gdpr-consent-checkbox" value="true" data-qa="modal-req-demo-extended-gdpr-consent-checkbox"/> <label for="modal-req-demo-extended-cu-gdpr-consent-checkbox" class="Ta(start) Cur(p) Fz($font-size-12) Mstart(10px) Us(n)"> Acepto la <a class="C($color-blue) white_C($color-white)" href="https://vwo.com/es/privacy-policy/" target="_blank">Política de Privacidad</a> y las <a href="https://vwo.com/terms/" class="C($color-blue) white_C($color-white)" target="_blank">Condiciones</a> de VWO </label> </div> <div class="Mt(10px)"> <button type="submit" disabled class="button button--disabled-primary btn-modal-form-submit js-req-demo-extended-submit-btn W(100%)" data-qa="modal-req-demo-extended-rd-form-submit">Obtener una demo</button> </div> <input type="hidden" value="" name="referral_code" data-qa="modal-req-demo-extended-referral-code"/> <input type="hidden" value="" name="utm_source" data-qa="modal-req-demo-extended-utm-source"/> <input type="hidden" value="" name="utm_campaign" data-qa="modal-req-demo-extended-utm-campaign"/> <input type="hidden" value="" name="utm_medium" data-qa="modal-req-demo-extended-utm-medium"/> <input type="hidden" value="" name="utm_content" data-qa="modal-req-demo-extended-utm-content" /> <input type="hidden" value="" name="utm_term" data-qa="modal-req-demo-extended-utm-term" /> <input type="hidden" value="" name="LeadForProduct"> <input type="hidden" value="" name="ListSource"> <input type="hidden" value="demo" name="requestFormType"> <input type="hidden" value="" name="ads_url" /> <input type="hidden" value="" name="ads_timestamp" /> <input type="hidden" value="" name="ads_source" /> <input type="hidden" value="" name="ads_user_id" /> <input type="hidden" value="" name="ads_referer" /> </div> </form> <div class="demo-iframe-wrapper"> <div class="form-transition P(20px) P(0)--md Ta(c)--md Pos(a) T(0) Start(0) End(0) W(100%) Bxz(bb) Mt(50px) Mt(80px)--md"> <div class="Mb(20px)"> <div class="js-calender-agent-name D(n)"> </div> <h3 class="js-calendar-loading-message D(ib) M(0) Fz($font-size-24) Fw(600) Tt(n)"></h3> <p class="js-calendar-loading-description Fz($font-size-13) C($color-grey-light-1) Mt(0) Mb(10px)"></p> <p class="js-calendar-time-description Fz($font-size-13) Fw(600) C($color-grey-light-1) M(0)"></p> </div> <div class="Pos(r)"> <div class="W(100%) Mah(380px) Mih(380px) Ovy(a) demo-calendar-frame" id="demo-calendar-frame-global"></div> <div class="js-loader D(n) Pos(a) T(0) Start(0) End(0) B(0)"> <div class="W(100%) Bgc($color-white) Bdrs(4px) P(20px) P(40px)--md Bxz(bb) Ov(h)"> <div class="loader-block W(150px) H(20px) Mb(20px) Bdrs(3px)"></div> <div class="D(f) Jc(sb) Mb(20px)"> <div class="loader-block W(100%) H(30px) Mb(20px) Bdrs(3px) Mend(50px)"></div> <div class="loader-block W(40%) H(30px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="D(f) Jc(sb)"> <div class="D(f) Fxg(1) Mend(50px)"> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> <div class="loader-block W(40px) H(40px) Bdrs(3px) Mend(20px)"></div> </div> <div class="loader-block W(40%) H(40px) Mb(20px) Bdrs(3px)"></div> </div> <div class="loader-block W(100%) H(40px) Bdrs(3px)"></div> </div> </div> </div> <div class="Ta(c)"> <button id="js-calendly-confirm-btn" class="js-confirm-calendar-button button button--disabled W(100%) Mt(20px)" disabled="disabled" data-step="extended-demo-step3-form" > Confirmar </button> <button type="button" class="js-iframe-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step3-form">Programar más tarde</button> </div> </div> </div> <form id="mktoForm_1041" class="marketo-forms" style="display:none"></form><div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step3-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step3-form" novalidate data-formtype="capability" data-event-on-submit="modal-request-demo-step3-submit" data-event-on-error="modal-request-demo-step3-error" data-event-on-success="modal-request-demo-step3-success" data-qa="modal-req-demo-extended-rd-step3-form"> <div> <div class="Mb(40px) Bdbw(1px) Bdbs(s) Bdbc($color-grey)"> <h2 class="Fz($font-size-18) Mt(0) Mb(15px) Fw(400)"> Aunque nuestra demostración cubre toda la plataforma VWO, por favor comparte algunos detalles para que podamos <b>personalizarla para usted.</b> </h2> </div> <div class="Mb(5px) Mah(300px) Mah($none)--md Ovy(a)"> <h3 class="D(ib) Mb(25px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n) js-demo-tools"> Select the capabilities that you would like us to emphasise on during the demo. </h3> <div class="Mb(40px) D(f) Ai(c) Flw(w) js-form-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_heatmaps"> Mobile App Heatmaps </label> <label class="label--line label--line-large js-label-mobile-app"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_session_recordings"> Mobile App Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="ab_testing"> A/B Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="split_testing"> Split Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="surveys"> Surveys </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multivariate_testing"> Multivariate Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="multi_arm_bandit_testing"> Multi-Arm Bandit Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="personalization"> Personalization </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="form_analysis"> Form Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="funnel_analysis"> Funnel Analysis </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="mobile_app_testing"> Mobile App Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="server_side_testing"> Server Side Testing </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="session_recordings"> Web Session Recordings </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="heatmaps"> Web Heatmaps </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_rollouts_deploy"> Rollouts/Deploy </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="user_segmentation"> User Segmentation </label> <label class="label--line label--line-large"> <input class="Cur(p) Op(0) V(h) W(0) M(0)" type="checkbox" name="feature_management"> Feature Management </label> </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step4-form" data-qa="modal-req-demo-extended-rd-form-step3-submit">Siguiente</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step4-form">Omitir</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition " id="extended-demo-step4-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step4-form" novalidate data-formtype="maturity" data-event-on-submit="modal-request-demo-step4-submit" data-event-on-error="modal-request-demo-step4-error" data-event-on-success="modal-request-demo-step4-success" data-qa="modal-req-demo-extended-rd-step4-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step3-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Volver </button> <div class="Mb(24px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Lh($line-height-headings) Fw(600) Tt(n)"> ¿En cuál de estas opciones te sitúas? </h3> </div> <div class="Mb(40px) js-form-radio-labels" data-active-label-class="label--line-large-active"> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" value="I am new to using optimization & experimentation products." type="radio" name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> Soy principiante en el uso de productos de optimización y experimentación. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used other optimization & experimentation products." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> He usado otros productos de optimización y experimentación. </label> <label class="label--line label--line-large W(100%) Mend(0) Pstart(50px) Py(15px) Pos(r)"> <input class="Cur(p) Mend(10px) Hidden w-radio-input" type="radio" value="I have used VWO in the past and know the space well." name="prospect_maturity"> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-default Pos(a) Start(20px) C($color-grey-light-1) Us(n) "><rect width="30" height="30" x="1" y="1" fill="#fff" stroke="currentColor" stroke-width="2" rx="15"></rect></svg> <svg xmlns="http://www.w3.org/2000/svg" width="16" height="16" viewBox="0 0 32 32" class="w-radio-icon-filled Pos(a) Start(20px) C($color-white) Us(n)"><g fill-rule="evenodd" fill="currentColor"><path d="M16,0 C24.836556,-1.623249e-15 32,7.163444 32,16 C32,24.836556 24.836556,32 16,32 C7.163444,32 1.082166e-15,24.836556 0,16 C-1.082166e-15,7.163444 7.163444,1.623249e-15 16,0 Z M16,4 C9.372583,4 4,9.372583 4,16 C4,22.627417 9.372583,28 16,28 C22.627417,28 28,22.627417 28,16 C28,9.372583 22.627417,4 16,4 Z"></path> <rect width="16" height="16" x="8" y="8" rx="8" fill="currentColor"></rect></g></svg> He usado VWO en el pasado y conozco bien la plataforma. </label> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step5-form" data-qa="modal-req-demo-extended-rd-form-step4-submit">Siguiente</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step5-form">Omitir</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step5-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step5-form" novalidate data-formtype="usecase" data-event-on-submit="modal-request-demo-step5-submit" data-event-on-error="modal-request-demo-step5-error" data-event-on-success="modal-request-demo-step5-success" data-qa="modal-req-demo-extended-rd-step5-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step4-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Volver </button> <div class="Mb(30px)"> <h3 class="D(ib) M(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Comparte los casos de uso, objetivos o necesidades que está tratando de resolver. </h3> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <textarea name="use_case" class="input-text input-text--white W(100%) Mb(40px)" cols="30" rows="8"></textarea> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" disabled="disabled" class="button button--disabled W(100%) js-ext-next" data-step="extended-demo-step6-form" data-qa="modal-req-demo-extended-rd-form-submit">Siguiente</button> <button type="button" class="js-ext-skip Bd(n) Bg(n) Td(u) Cur(p) C($color-grey-light-1) Mt(20px) D(ib)" data-step="extended-demo-step6-form">Omitir</button> </div> </div> </form> </div> <div> <form class="js-vwo-form-validate-and-submit P(20px) P(0)--md D(f) Maw(620px) Mx(a) Mt(80px)--md Mt(50px) Mb(50px) H($extendedFormHeight) Ovy(a) Fld(c) Jc(sb) Pos(a) T(0) Start(0) End(0) form-transition" id="extended-demo-step6-form" method="post" action="/wp-json/action/request-demo-extended-steps" name="demo-step6-form" novalidate data-formtype="url" data-event-on-submit="modal-request-demo-step6-submit" data-event-on-error="modal-request-demo-step6-error" data-event-on-success="modal-request-demo-step6-success" data-qa="modal-req-demo-extended-rd-step6-form"> <div> <button type="button" class="js-ext-back Cur(p) Bd(n) Bg(n) Mb(40px) Fz($font-size-14) D(if) Ai(c) C($color-grey-light-1) C($color-black):h" data-step="extended-demo-step5-form"> <svg width= "13" height= "13" class= "Mend(5px) Rotate(180deg)" ><use xlink:href="#icon-arrow-right"></use></svg> Volver </button> <div class="Mb(30px)"> <h3 class="D(ib) Mb(10px) Mt(0) Fz($font-size-30)--md Fz($font-size-24) Fw(600) Tt(n) Lh($line-height-headings)"> Por favor, indícanos la URL de tu página web o aplicación. </h3> <p class="M(0) C(#333333)"> Vendremos preparados con una demo para esta web o aplicación en concreto. </p> </div> <input type="hidden" name="email" /> <input type="hidden" name="demo_meeting_campaign" /> <div class="Mb(20px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="website_link"> URL de la web </label> <input type="url" id="website_link" data-optional="true" name="website_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> <div class="Mb(40px)"> <label class="Fz($font-size-13) Fw(500) Tt(n) D(ib) Mb(8px)" for="application_link"> URL de la aplicación </label> <input type="url" id="application_link" data-optional="true" name="application_to_be_optimized" placeholder="https://" class="input-text input-text--white W(100%) Py(13px)"> <div class="C($color-red) Fz($font-size-12) Trsp($Op) Trsdu(0.15s) Op(0) invalid-input+Op(1) invalid-reason"> Invalid URL </div> </div> </div> <div> <div class="My(20px) Ta(c)"> <button type="submit" class="button btn-modal-form-submit W(100%) Mb(40px)" data-qa="modal-req-demo-extended-rd-form-step6-submit">Finalizar</button> </div> </div> </form> </div> <div class="D(n) Pos(a) T(50%) TranslateY(-50%) Start(0)" id="extended-demo-thankyou"> <div class="Ta(c)"> <div class="W(4/12) M(a)"> <div class="js-lottie-request-demo-success Maw(160px) Mih(160px) M(a)"></div> </div> <div class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-with-time D(n)"> <span class="js-demo-final-screen-username Fw(600)"> </span>, you're all set to experience the VWO demo. <p class="Mt(0) Mb(50px)"> No veo la hora de conocerte el <span class="js-meeting-date Fw(600)"></span> a las <span class="js-meeting-time Fw(600)"></span> </p> <div class="D(f) Ai(c) Jc(c) js-agent-name-container"> <div class="Mend(10px)"> <img src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" alt= "" decoding= "async" width= "60" height= "60" class= "js-agent-img-link Bdrs(50%) D(b)" /> </div> <div class="D(f) Fld(c) Ai(fs)"> <span class="js-assignee-name Fz($font-size-16) Fw(600)"> </span> <span class="Fz($font-size-14) C($color-grey-light-1)">Account Executive</span> </div> </div> </div> <p class="Ta(c) Mt(30px) Fz($font-size-20) js-thankyou-screen-without-time"> <span class="js-demo-final-screen-username Fw(600)"> </span>, gracias por compartir estos detalles. Tu representante exclusivo de VWO se pondrá en contacto en breve para programar esta demostración. </p> </div> </div> </div> </div> <div class="Maw(430px) W(4/12)--md js-req-demo-extended-testimonial D(n) D(b)--md"> <div class=" H(100%) D(f) Fld(c)"> <div class="js-testimonials-container js-extended-demo-step2-form bg-request-demo-testimonial-1 Pos(r) H(100%) Bgp(c_t) Bgr(nr) Bgz(ct)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> Estamos satisfechos y contentos de haber elegido VWO. Estamos obteniendo el ROI de nuestros experimentos. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Christoffer Kjellberg</cite> <span class="Fz($font-size-12) C(#b5b5b5)">CRO Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/ideal-of-sweden@2x.png 2x" alt= "" decoding= "async" width= "168" height= "14" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step3-form D(n) bg-request-demo-testimonial-2 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> VWO ha sido muy útil en nuestros esfuerzos de optimización. Las posibilidades de tests son infinitas y nos ha permitido identificar, configurar y ejecutar fácilmente varios tests a la vez. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Levitan</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Digital Optimization Specialist</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/pennfoster@2x.png 2x" alt= "" decoding= "async" width= "77" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step4-form D(n) bg-request-demo-testimonial-3 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> Como project manager de nuestro proceso de experimentación, me encanta cómo VWO nos permite ponernos en marcha rápidamente, pero también nos ofrece la flexibilidad de crear tests más complejos. </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Tara Rowe</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Marketing Technology Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/truckstop@2x.png 2x" alt= "" decoding= "async" width= "154" height= "40" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="js-testimonials-container js-extended-demo-step5-form js-extended-demo-step6-form D(n) bg-request-demo-testimonial-4 Pos(r) H(100%) Bgp(c) Bgr(nr) Bgz(cv) Bgp(c_t)"> <blockquote class="M(0) Pos(a) C($color-white) B(0) P(30px)"> <svg width= "30" height= "30" ><use xlink:href="#icon-quote"></use></svg> <p class="Fz($font-size-20) Mb(30px)"> No necesitas experiencia en desarrollo de páginas web para usar VWO. El equipo de soporte de VWO es increíble </p> <div class="D(f) Ai(c)"> <div class="Fxg(1) Bdendw(1px) Bdends(s) Bdendc($color-grey) Pend(10px) Mend(10px)"> <cite class="Fz($font-size-16) D(b) Fs(n)">Elizabeth Romanski</cite> <span class="Fz($font-size-12) C(#b5b5b5)">Consumer Marketing & Analytics Manager</span> </div> <div class="Ta(c) Fxg(1)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/new-website/request-demo-extended/britannica@2x.png 2x" alt= "" decoding= "async" width= "75" height= "50" class= "H(a)" loading= "lazy" /></picture> </div> </div> </blockquote> </div> <div class="Bgc($color-purple-dark) Py(20px) Px(30px)"> <h5 class="Mb(10px) Mt(0) Fw(600) Fz($font-size-14) C($color-white) Tt(u)" aria-level="3"> De confianza para miles de marcas líderes </h5> <div class="D(f) Fxw(w)"> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ubisoft-white@2x.png 2x" alt= "Ubisoft Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/ebay-white@2x.png 2x" alt= "eBay Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/payscale-white@2x.png 2x" alt= "Payscale Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/srg-white@2x.png 2x" alt= "Super Retail Group Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/target-white@2x.png 2x" alt= "Target Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> <div class="W(4/12)--md W(6/12) Py(5px) Ta(c)"> <picture><img src="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5" srcset="https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png?tr=w-0.5,h-0.5 1x, https://static.wingify.com/gcp/wp-content/themes/vwo/images/client-logos/virgin-holidays-white@2x.png 2x" alt= "Virgin Holidays Logo" decoding= "async" loading= "lazy" class= "" /></picture> </div> </div> </div> </div> </div> </div> </div> </div> </div> <div id="rd-extended-thankyou-global" class=""> <div class="js-header-demo-alert D(n) modal-as-page_D(n)"> <div class="D(n) D(b)--md Pos(f) T(0) Start(0) Z(9) W(100%) Ta(c)"> <div> <p class="js-meeting-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-calendar"></use></svg> ¡Impresionante! Su reunión está confirmada para <span class="js-meeting-date Fw(600)"></span> a las <span class="js-meeting-time Fw(600)"></span> </p> <p class="js-first-demo-confirmation D(n) W(100%) C($color-green-new-1) Bgc($color-green-light-1) Bdrs(3px) Bdw(1px) Bdc($color-green-new-1) Bds(da) Py(10px) Px(15px) M(0)"> <svg width= "20" height= "20" class= "Mend(8px) Va(m)" ><use xlink:href="#icon-right-check"></use></svg> Gracias, <span class="js-demo-final-screen-username"></span> por compartir tu información. </p> </div> <button aria-label="close modal" type="button" class="js-close-demo-alert Cur(p) Bgc(t) C($color-green-new-1) Op(0.5) Op(1):h Bd(n) P(0) End(20px) Pos(a) T(50%) TranslateY(-50%)"> <svg width= "20" height= "20" ><use xlink:href="#icon-close"></use></svg> </button> </div> </div> </div>  <script nonce="uBIpPMgA7wDRpr6KTyAaexyss4KSx5BY"> // Define dataLayer and the gtag function. window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} // Default 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