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class="group inline-block w-full text-black hover:text-black" href="/ng/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell your products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Sell online or in person</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell online<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Grow your business online</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell across channels<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach millions of shoppers and boost sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell in person<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Point of Sale (POS)</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell globally<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">International sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">Sell wholesale & direct<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business-to-business (B2B)</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Market" class="font-bold text-t7 inline-block">Market</span></div><ul class="pb-2" aria-labelledby="subNavItem-Market"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Reach & retain customers</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">Market across social<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Social media integrations</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/inbox"><div class="text-base font-medium"><span class="inline-block arrow-animation">Chat with customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Inbox</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">Nurture customers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Email</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">Know your audience<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Gain customer insights</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-Manage" class="font-bold text-t7 inline-block">Manage</span></div><ul class="pb-2" aria-labelledby="subNavItem-Manage"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Track sales, orders & analytics</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">Measure your performance<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Analytics and Reporting</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">Manage your stock & orders<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Inventory & order management</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/flow"><div class="text-base font-medium"><span class="inline-block arrow-animation">Automate your business<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify Flow</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="External source: Shopify Developers . Build with Shopify's powerful APIs"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Developers<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build with Shopify's powerful APIs</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ng/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">A commerce solution for growing digital brands</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/ng/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">All Products<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Explore all Shopify products & features</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ng/pricing">Pricing</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="Resources-toggle-open" aria-controls="ResourcesDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">Resources</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="ResourcesDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-Help and support" class="font-bold text-t7 inline-block">Help and support</span></div><ul class="pb-2" aria-labelledby="subNavItem-Help and support"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/en/" aria-label="External source: Help and support . Get 24/7 support"><div class="text-base font-medium"><span class="inline-block arrow-animation">Help and support<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Get 24/7 support</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/topics/guides"><div class="text-base font-medium"><span class="inline-block arrow-animation">How-to guides<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Read in-depth business guides</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://academy.shopify.com" aria-label="External source: Business courses . Learn from proven experts"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business courses<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from proven experts</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify blog<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Business strategy tips</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-Popular topics" class="font-bold text-t7 inline-block">Popular topics</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-Popular topics"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">What is Shopify?<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">How our commerce platform works</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/topics/founder-stories"><div class="text-base font-medium"><span class="inline-block arrow-animation">Founder stories<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Learn from successful merchants</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">Branding<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build your brand from scratch</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">Marketing<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Build a marketing plan</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">Ecommerce SEO<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Improve your search ranking</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/topics/social-media-optimization"><div class="text-base font-medium"><span class="inline-block arrow-animation">Social media strategy<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Turn social into sales</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/how-to-scale-small-business"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business growth<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Scale your business</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-Essential tools" class="font-bold text-t7 inline-block">Essential tools</span></div><ul class="pb-2" aria-labelledby="subNavItem-Essential tools"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">Logo maker<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="External source: Stock photography ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Stock photography<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/blog/business-plan-template"><div class="text-base font-medium"><span class="inline-block arrow-animation">Business plan template<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.linkpop.com/" aria-label="External source: Link in bio tool ."><div class="text-base font-medium"><span class="inline-block arrow-animation">Link in bio tool<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/ng/tools/qr-code-generator"><div class="text-base font-medium"><span class="inline-block arrow-animation">QR code generator<span class="sr-only">.</span></span></div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/ng/enterprise">Enterprise</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="What’s new-toggle-open" aria-controls="What’s newDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">What’s new</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="What’s newDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 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srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/ng/blog/amazon-dropshipping"/><meta itemProp="dateModified" content="2024-08-28T07:30:00.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/ng/blog" class="no-underline hover:text-link-light-hover topic-link">blog</a><span class="richtext px-2.5 text-xs">|</span><a href="/ng/blog/topics/source-products" class="no-underline hover:text-link-light-hover topic-link">Source Products</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">What Is Amazon Dropshipping? How To Dropship on Amazon in 2024</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">Learn how to dropship on Amazon and build a dropshipping business that meets Amazon’s marketplace rules.</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ng/blog/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>28 Aug 2024</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/0070/7032/articles/vEzLa0gUGUV5lGKgCIXP2jlprhmm3cBzXCpKSS0ASFnyr9M04W6YuY2Jw90HU5vWYRAxJhEdeY9B1e_TxG5y1G1Y1T2H6vxxS8v8nUOUGpAEOviskVfNq0lQWsbc_6693497b-9ff1-41c4-a891-792cccd8dd38.png?v=1730467811&originalWidth=1848&originalHeight=782" alt="Amazon package attached to a parachute, representing the concept of Amazon dropshipping." loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/0070/7032/articles/vEzLa0gUGUV5lGKgCIXP2jlprhmm3cBzXCpKSS0ASFnyr9M04W6YuY2Jw90HU5vWYRAxJhEdeY9B1e_TxG5y1G1Y1T2H6vxxS8v8nUOUGpAEOviskVfNq0lQWsbc_6693497b-9ff1-41c4-a891-792cccd8dd38.png?v=1730467811&originalWidth=1848&originalHeight=782&width=200 200w, 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[&_.container]:flex-wrap [&_.green]:text-[green] [&_.red]:text-[red] [&_.pros]:bg-[#eafaea] [&_.pros]:rounded-[10px] [&_.pros]:p-5 [&_.pros_h3]:mt-2 [&_.cons]:bg-[#ffebe6] [&_.cons]:rounded-[10px] [&_.cons]:p-5 [&_.cons_h3]:mt-2 [&_.pros]:tablet:flex-[1_0_calc(50%-10px)] [&_.pros]:flex-[1_0_100%] [&_.cons]:tablet:flex-[1_0_calc(50%-10px)] [&_.cons]:flex-[1_0_100%] [&_.pros_.grid-container]:grid [&_.cons_.grid-container]:grid [&_.grid-container]:gap-[5px] [&_.grid-container]:grid-cols-[15px_auto] [&_.pros_.grid-container]:p-[5px] [&_.cons_.grid-container]:p-[5px] [&_.aspect-video_iframe]:mt-0 article-content [&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><div> <p>Amazon dropshipping is a sales channel that can yield big returns for entrepreneurs. But how exactly does Amazon <a href="/ng/blog/what-is-dropshipping" target="_blank">dropshipping</a> work, and how can you make it profitable for your ecommerce business?</p> <p>Ahead, learn how to dropship profitably on Amazon and discover simple dropshipping tools to help you start selling today.</p> </div> <h2 id="1">What is Amazon dropshipping?</h2> <p>Amazon dropshipping is a business model where sellers list products on Amazon without holding inventory. When a sale is made, the seller purchases the item from a third-party supplier who ships it directly to the customer.</p> <h3>Does Amazon allow dropshipping?</h3> <p>Amazon allows dropshipping on its marketplace as long as you follow these rules:</p> <ul> <li>You must be the sole seller of record for products.</li> <li>Your business must appear as the seller on packing slips, invoices, and other information in connection with products.</li> <li aria-level="1">All information identifying the third-party seller must be removed before shipping the order to customers, to avoid confusion.</li> <li>You must be responsible for accepting and processing returns.</li> <li aria-level="1">You must follow all terms of your seller agreement and Amazon’s <a href="https://sellercentral.amazon.com/help/hub/reference/external/201808410?" target="_blank" rel="nofollow noopener noreferrer">dropshipping policy</a>.</li> </ul> <h2 id="2">How much does it cost to dropship on Amazon?</h2> <p>Amazon seller fees vary by product type but are usually <a href="https://sell.amazon.com/pricing" target="_blank" rel="nofollow noopener noreferrer">between 8% and 15%</a>. If you’re working with small margins when dropshipping Amazon products, this could eat into your profits.</p><div id="text-cta" class="hidden lg:block"></div> <p>Product categories with the lowest seller fees include appliances, consumer electronics, tools, and automotive products.</p> <p>However, because Amazon charges fees as a percentage of the total price, the actual fee amount will vary depending on an item’s overall cost. For all types of products, Amazon takes a minimum fee of 30¢.</p> <p>To sell on Amazon, you’ll also need to purchase a selling plan. Amazon’s Individual plan costs 99¢ per unit sold, while the Professional plan costs $39.99 per month, no matter how many products you sell.</p> <h2 id="3">Is Amazon dropshipping profitable?</h2> <p>There are many <a href="/ng/blog/6399562-the-pros-and-cons-of-selling-on-amazon-and-ebay?bust" target="_blank">pros to Amazon dropshipping</a>, and it can be profitable. The average dropshipping margin is between 10% and 30% (but remember, Amazon will take referral fees on sales).</p> <p>Margins can be higher if you win the <a href="/ng/blog/aviox-amazon-buy-box" target="_blank">Amazon Buy Box</a>, but that’s a highly competitive process and not something you should rely on.</p> <p></p><div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/4EJgO79068I?si=JJBPZ4wQcTy2Yvtb&enablejsapi=1&origin=https%3A%2F%2Fwww.shopify.com" class="absolute inset-0 w-full h-full"></div></div><p></p> <h2 id="4">Pros and cons of Amazon dropshipping</h2> <h3>Pros of Amazon dropshipping</h3> <p>The advantages of selling on Amazon are similar to the benefits of other large online marketplaces. Here are four benefits of dropshipping with Amazon:</p> <h4>1. Vetted Amazon dropshipping suppliers</h4> <p>Amazon buys products in bulk, mostly from European suppliers, and holds these products in its warehouses until they’re ready to ship. Thanks to these basic quality commitments, new sellers can promote decent products at scale to an international audience.</p> <h4>2. More discoverability</h4> <p>Amazon gives you immediate access to a large potential audience and has more than 30 product categories to choose from. You can sell in as many <a href="/ng/blog/dropshipping-niches" target="_blank" text="dropshipping niche">dropshipping niches</a> as you want, which means you can reach highly targeted markets.</p> <h4>3. No need for external marketing or SEO</h4> <p>While you may want to promote your items on Amazon, you don’t need to worry about driving traffic to your product line with expensive external marketing or search engine optimization (SEO) campaigns.</p> <h3>Cons of Amazon and dropshipping</h3> <p>Like any dropshipping model, the pros of convenience and low startup costs need to be weighed against disadvantages, such as reduced control over products and potential customer service difficulties. Here are four disadvantages of Amazon dropshipping:</p> <h4>1. Exposure of sales data</h4> <p>A condition of using Amazon’s platform is that the company can see all of your sales data, from bestselling items to overall sales figures. Historically, Amazon has <a href="https://www.insiderintelligence.com/content/amazon-s-use-of-seller-data-private-label-business-under-sec-scrutiny" target="_blank" rel="nofollow noopener noreferrer">been accused</a> of using this data to optimize sales opportunities and strengthen its own involvement in the niche, ultimately pushing out other merchants selling through its marketplace.</p> <h4>2. Fewer connections with customers</h4> <p>You may struggle to grow long-term relationships with your customers when dropshipping through Amazon. By design, Amazon is geared toward helping providers sell products over building brand loyalty. Be prepared for limitations when it comes to branding your business, displaying products, and communicating with customers.</p> <h4>3. No customization</h4> <p>Amazon is restrictive when it comes to customization. Everything you do in terms of branding, user interface, and marketing is under Amazon’s control.</p> <h2 id="5">How to start dropshipping on Amazon in 6 steps</h2> <h3>1. Sign up for an Amazon seller account</h3> <p>To <a href="/ng/blog/sell-on-amazon" target="_blank">sell on Amazon</a>, you’ll need to create an Amazon seller account. Head to <a href="https://sellercentral.amazon.com/" target="_blank" rel="nofollow noopener noreferrer">sellercentral.amazon.com</a> to sign up. You’ll be asked for the following details about your business:</p> <ul> <li>Business email address</li> <li>Internationally chargeable credit card</li> <li>Government ID</li> <li>Tax information</li> <li>Phone number</li> <li>Bank account for receiving sales</li> </ul> <figure><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/image2_269b43d6-e237-42ce-b173-6e64c08bb3a8.png?v=1694033231" alt="A sign-up form with orange icons indicating the types of information required (e.g business address)" loading="lazy"> <figcaption>Amazon Seller Central sign-up page.</figcaption> </figure> <h3>2. Get approved in your product category (if necessary)</h3> <p>Amazon requires sellers to get approval for certain product types. Collectibles, music, and watches are popular categories that require approval before setting up your Amazon store. Check the <a href="https://sellercentral.amazon.com/gp/help/external/G200332540?" target="_blank" rel="nofollow noopener noreferrer">overview of product categories</a> to see if you need approval.</p> <p>Note that certain products may require approval, even when their category doesn’t. To see if an individual product needs approval, search <a href="https://sellercentral.amazon.com/product-search" rel="nofollow noopener noreferrer" target="_blank">this list</a> and click Show Limitations.</p> <h3>3. Log into your Shopify store</h3> <p>If you don’t have a Shopify store, <a href="/free-trial">start a free trial</a>. Dropshipping through a Shopify store will make it easy to connect your Amazon listings with your product suppliers.</p> <h3>4. Connect your Amazon account to Shopify</h3> <p>Once you’ve created an Amazon account and requested any necessary approvals, connect your Amazon store to Shopify using an <a href="https://apps.shopify.com/search?q=amazon" target="_blank">Amazon integration app</a> from the Shopify App Store.</p> <p>Amazon integration apps bridge Amazon and Shopify. Using an app, you can automate order fulfillment, give your customers up-to-date tracking information, and sync product inventory.</p> <p>Here are some apps you might use:</p> <ul> <li><a href="https://apps.shopify.com/marketplace-connect">Shopify Marketplace Connect</a></li> <li><a href="https://apps.shopify.com/amazon-by-cedcommerce" target="_blank">Amazon by CedCommerce</a></li> <li><a href="https://apps.shopify.com/amazon-to-shopify" target="_blank">Amazon Importer Spreadr</a></li> <li><a href="https://apps.shopify.com/fba-shipping" target="_blank">Amazon MCF by ByteStand</a></li> <li><a href="https://apps.shopify.com/amazon-3" target="_blank">Amazon Integration Plus by Common-Services</a></li> </ul> <p>Once you’ve selected and <a href="https://help.shopify.com/en/manual/apps/working-with-apps#install-an-app" target="_blank">installed your app</a>, you’ll be able to create listings for your products and manage sales across both platforms.</p> <h3>5. Create an Amazon product listing</h3> <p>Your <a href="/ng/blog/best-dropshipping-products" target="_blank">dropshipping products</a> don’t automatically list on Amazon after you add an integration app. To manage your Amazon dropshipping listings with Shopify, you have three options:</p> <ol> <li>Link your listings on Shopify to your Amazon listings using your integration app.</li> <li> <a href="https://help.shopify.com/en/manual/online-sales-channels/marketplace-connect/product-listings#link-listing" target="_blank">Link an existing Amazon listing</a> to your Shopify store.</li> <li> <a href="https://sell.amazon.in/seller-blog/how-to-create-a-new-listing-on-amazon" target="_blank" rel="nofollow noopener noreferrer">Create a new listing</a> for a new product on Amazon.</li> </ol> <p>If you’re new to Amazon and dropshipping, you may not be able to list a large number of products right away. Amazon limits the number of new Amazon ID numbers, or <a href="https://marketplaceconnecthelp.shopify.com/hc/en-us/articles/7243955227663-What-is-an-ASIN-" target="_blank">ASINs</a>, you can create each week until you become an established seller.</p> <h3>6. Promote your products on Amazon</h3> <p>While options for marketing on the marketplace are restricted, there are several ways to <a href="/ng/blog/7-ways-to-promote-your-amazon-listing" target="_blank">promote products on Amazon</a>.</p> <h4>Run Sponsored Product ads</h4> <p>If you have a marketing budget, consider spending on <a href="https://advertising.amazon.com/en/solutions/products/sponsored-products" target="_blank" rel="nofollow noopener noreferrer">Sponsored Product</a> ads. Amazon’s ad program operates on a cost-per-click (CPC) model that will position your products more favorably in search results.</p> <h4>Optimize your listings</h4> <p>With all Amazon product pages sharing the same layout, features like product titles, images, and “About This Item” bullet points need careful thought and planning. Remember that your customers will skim your pages and compare items with similar products.</p> <h4>Use social media</h4> <p>There are no restrictions to promoting Amazon links on most social media platforms. That means you can create <a href="/ng/blog/how-to-use-instagram-reels-marketing" target="_blank">Instagram Reels</a> to show off your product, or make a <a href="/ng/blog/facebook-ads">Facebook ad campaign</a>.</p> <h2 id="6">How to choose a dropshipping supplier</h2> <p>Your main competitive edge over other Amazon dropshippers will be price, and—beyond cutting your profit margins where possible—the best way to outcompete sellers in your niche is to partner with the right <a href="/ng/blog/dropshipping-suppliers" target="_blank">dropshipping supplier</a>. Here’s what to look for in a supplier:</p> <ul> <li>The supplier offers reliable shipping to your customers' locations.</li> <li>They stock a range of products in your niche of comparable or superior quality to competitors.</li> <li>There are no customer service red flags or regular poor reviews.</li> <li>They have low per-order fees that won’t eat into your profit margin.</li> <li>Other successful dropshippers use the supplier.</li> <li>The supplier can compete with average shipping times in your niche.</li> <li>They offer live customer support for your business.</li> </ul> <p>Thanks to the popularity of dropshipping in recent years, there’s been an increase in fake or malicious dropshipping supplier services. Follow the latest <a href="/ng/blog/dropshipping-guide" target="_blank">dropshipping guidelines</a> to avoid wholesalers that charge unnecessary fees.</p> <h2 id="7">Top Amazon dropshipping software</h2> <p>The tools in this list are designed to help you get started with Amazon dropshipping:</p> <h4><a href="https://www.merchantwords.com/" target="_blank" rel="nofollow noopener noreferrer">MerchantWords</a></h4> <p><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/DKiK_EYqu5g9keGr-P6PQSNxEpyhSfJ5LSE-tbDL54dYFwybI-fPQ0ki-EOAUYXAKOPSiYcekYdxgDAus41UFL7gtxg9-u-wc2RB5UPO6XYBg5Eqfs5UwELypFoy.png?v=1700547897" alt="The homepage of merchant data software, MerchantWords." loading="lazy"></p> <p>This software checks search volume and data for product keywords.</p> <p><strong>Price:</strong> Paid plans start at $35 per month.</p> <h4><a href="https://sellerengine.com/repricer/" target="_blank" rel="nofollow noopener noreferrer">Sellery</a></h4> <p><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/QE0Oh8uxtgLkagdpST0H5tYK8frpQw0PETcjMV7MM9RCsa3ce_U84u7uFNEgVl-TlCYjOUwbsFmluAw0IVTAk6XHMYZPbzD_SyxdZ02APsFtM-ekp6MtyeHmS0kz.png?v=1700547953" alt="The homepage of pricing software, Sellery" loading="lazy"></p> <p>This real-time Amazon repricing software suggests repricing strategies to win the Buy Box and increase sales.</p> <p><strong>Price: </strong>You can use the trial version for free. Paid plans are 1% of your gross monthly sales with a minimum fee of $50 per month.</p> <h4><a href="https://feedcheck.co/" target="_blank" rel="nofollow noopener noreferrer">FeedCheck</a></h4> <p><img src="https://cdn.shopify.com/s/files/1/0070/7032/files/qWVMzAd7mRt9Ov1bFPb3Q3oWiglZOFgbwomb3EkpDND2K1KKvCJFjoDExfaJpT62_xWnEufXqsXySHBhv_gnl3ydPBAb4en_e_RYFif85r8jVhq0x-HWC5OasDeU.png?v=1700548017" alt="An example dashboard from the review monitoring software, FeedCheck" loading="lazy"></p> <p>FeedCheck monitors customer reviews to help you respond promptly across Amazon and other sales channels. Plus, it lets you monitor competitors’ product reviews and questions so you can analyze and improve your own product descriptions.</p> <p><strong>Price: </strong>Starts at $129 per month.</p> <h4><a href="https://seller.tools/" target="_blank" rel="nofollow noopener noreferrer">Seller Tools</a></h4> <div style="text-align: left;"><img style="float: none;" alt="The homepage of Amazon Seller Tools, featuring illustrations of charts and graphs." src="https://cdn.shopify.com/s/files/1/0070/7032/files/GWXm1jrtzk74Iq4bYuT3rgsA1RQVotT0gl2Gi89-5i3ikYHOyEhn1n5fcNt7vk0UJe0b4YT2jT3A7l6EDKw5lb0aBkwavrxo-3bLZ6SEN-hgK88QP2zCVjSeXvTq.png?v=1700548004" loading="lazy"></div> <p>Seller Tools helps automate your Amazon dropshipping store. It includes a keyword manager, PPC management tool, and product research tools.</p> <p><strong>Price: </strong>Starts at $37 per month for the Chrome extension.</p> <h2 id="9">How to run an Amazon dropshipping business without money</h2> <p>Most dropshippers spend money to build their businesses, investing in assets like an online store, content creation, advertising, and marketing or management software. But it is possible to start dropshipping on Amazon without spending a dollar. Here’s how:</p> <h3>Choose the Individual Seller plan</h3> <p>Unlike Amazon’s professional seller plan, which is a paid subscription, the Individual plan is charged per item sold—so you won’t be billed before you’ve made a sale.</p> <h3>Pick suppliers with zero upfront costs</h3> <p>Most reputable dropshipping suppliers will not charge an upfront fee to do business with you. That means you shouldn’t need to pay your supplier until you’ve made a sale and have been paid by the customer.</p> <p>If you can spare a few dollars, you may want to purchase the product(s) you intend to sell. Being able to physically hold, view, and try out your product will greatly help when creating marketing content.</p> <h3>Create your own content</h3> <p>Write your own product descriptions and reviews, take your own product photos, and create <a href="/ng/blog/product-demo-video" target="_blank">product demonstration videos</a> using your phone.</p> <p>There’s no denying that self-made marketing content is time consuming, and depending on your writing and production skills, it may be hard to replicate the quality of professional copy and images.</p> <p>However, by paying close attention to your <a href="/ng/blog/competitive-analysis" target="_blank">competitors’ content</a>, and deeply researching your <a href="/ng/blog/target-market">target customers</a>, it’s possible to create effective content that communicates the key details of your products—and explains why your customers will benefit from buying them.</p> <h3>Harness organic marketing channels</h3> <p>Organic <a href="/ng/blog/marketing-channels" target="_blank">marketing channels</a> are the most accessible way to promote your products without spending money on advertising.</p> <p>Social media platforms like Facebook, Instagram, and <a href="/sell-on-tiktok" target="_blank">TikTok</a> are powerful tools for spreading awareness about your products—if your content can strike a balance between entertainment and promotion. Spend time absorbing the latest trends and put your own twist on popular memes.</p> <p><a href="/ng/blog/seo-marketing" target="_blank">SEO marketing</a> strategies involve optimizing your content to rank higher in search engine results. By including relevant keywords in your product descriptions and making your content as useful as possible, you can appear more often in Amazon and Google searches.</p> <h2 id="8">Running a dropshipping business with your online store</h2> <p></p><div class="relative aspect-video mb-8"><div data-component="youtube-facade" data-src="https://www.youtube.com/embed/GlKo6FlbkQw?si=P52nU_irrN6spYY8&enablejsapi=1&origin=https%3A%2F%2Fwww.shopify.com" class="absolute inset-0 w-full h-full"></div></div><p></p> <p>The alternative to dropshipping Amazon products through third-party marketplaces is to <a href="/ng/blog/start-online-store" target="_blank">start your own online store</a> to list and promote your products.</p> <p>Using your own store may be a more successful dropshipping business model in the long term, as it gives you more control over your customer service and flexibility over marketing and branding.</p> <h3>Pros of dropshipping with your online store</h3> <h4>More control</h4> <p>When you build your own online store, you get to create a shopping environment that’s conducive to selling your products. You can customize the look and layout—and create custom product pages optimized to suit your customers and niche.</p> <h4>Easy design</h4> <p>With <a href="/online-store" target="_blank">store builders</a> like Shopify, there’s no barrier to designing and running your own store. And once your site is up and running, it’s simple to add extra features that increase your <a href="/ng/blog/120261189-conversion-rate-optimization" target="_blank">conversion rate</a>.</p> <p>Within a day, it’s possible to create a store, brand it, add your products, and connect a <a href="/payment-gateways">payment gateway</a> to make your first sale.</p> <h4>Mobile-ready</h4> <p>Don't prevent your customers from shopping on their mobile devices. If you choose to build your online store with an <a href="/ng/blog/best-ecommerce-platforms" target="_blank">ecommerce platform</a>, your site will be responsive, which means it will adapt to different screen sizes.</p> <h4>No third-party fees</h4> <p>With your own store, you won’t have to pay Amazon’s referral fees, which will significantly improve your profit margins.</p> <h4>Building a real business</h4> <p>By creating an independent store, you’re building a long-term business with a distinctive feel. That makes it possible to pursue repeat business and a loyal set of customers who will tell others about your website.</p> <h4>More shipping and supplier options</h4> <p>When you run a dropshipping business on your own site, you can build relationships with different wholesalers.</p> <h3>Cons of dropshipping with your online store</h3> <h4>No free traffic</h4> <p>With your own site, you’ll be responsible for generating traffic through marketing, social media, SEO, and paid advertising.</p> <h2 id="10">Other ways to sell on Amazon</h2> <p>If you want a seller presence on Amazon, but feel that a dropshipping business isn’t right for you, there are other options. Two popular ways to sell on Amazon besides dropshipping are <a href="/ng/blog/affiliate-marketing" target="_blank">affiliate marketing</a> and fulfillment by Amazon.</p> <h3>Amazon affiliate marketing</h3> <p>Amazon’s affiliate marketing program, known as <a href="https://affiliate-program.amazon.com/" target="_blank" rel="nofollow noopener noreferrer">Amazon Associates</a>, is a free, popular alternative to dropshipping. Amazon affiliates promote products sold on Amazon via their own websites, ads, or social media posts.</p> <p>When a website visitor or social media user clicks on an affiliate link, they are taken to Amazon to make their purchase. Affiliates receive a commission whenever they persuade a customer to buy a product through an affiliate link.</p> <p><a href="https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ" target="_blank" rel="nofollow noopener noreferrer">Commission rates</a> vary depending on the product category, but most range from 3% to 5%. To <a href="/ng/blog/amazon-affiliate-marketing#5" target="_blank">become an Amazon affiliate</a>, first check that your website or social media account meets the <a href="https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM" target="_blank" rel="nofollow noopener noreferrer">eligibility criteria</a>.</p> <h3>Amazon FBA (Fulfillment by Amazon)</h3> <p>Amazon also has its own fulfillment centers, known as <a href="https://services.amazon.com/fulfillment-by-amazon/benefits.html" target="_blank" rel="nofollow noopener noreferrer">Fulfillment by Amazon</a>.</p> <p>With this model, you send your products to Amazon’s FBA centers. Amazon takes care of storage, packaging, and shipping products to customers. It also handles customer service and order returns.</p> <p>While this can save a lot of time and effort, FBA comes with various fees, including storage fees and fulfillment fees (see the link above).</p> <h4>Amazon FBA vs. dropshipping</h4> <p>Amazon FBA and Amazon dropshipping are both fulfillment models that allow you to list and sell products without holding inventory.</p> <p>The difference between FBA and dropshipping is that, with FBA, Amazon will store, pack, and ship your products. With dropshipping, on the other hand, a third-party supplier handles inventory management and order fulfillment.</p> <h2>Grow your dropshipping business today with Shopify</h2> <p>Amazon dropshipping can be a great way to increase sales for your business, whether you’re established or just starting out. If you choose to include this dropshipping method in your Shopify store, there are many tools ready to help you with <a href="/ng/blog/dropshipping-fulfillment" target="_blank">dropshipping fulfillment</a>, sourcing, pricing, and marketing—be sure to also check out some top <a href="/ng/blog/dropshipping-tips" target="_blank">dropshipping tips</a>.</p> <h3></h3> <div class="clear"></div> <div id=":R0:" data-component-name="blog-read-more" class="marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [&_h2]:text-t5 border-blog-highlight"><h2 class="!mt-0 mb-6 font-aktivgroteskextended">Read more</h2><ul class="!mt-0 !mb-0"><li class="mt-2"><a href="/ng/blog/product-sourcing-apps">How To Source Products To Sell Online</a></li><li class="mt-2"><a href="/ng/blog/dropshipping-websites">The 9 Best Dropshipping Websites for Your Online Store</a></li><li class="mt-2"><a href="/ng/blog/product-ideas">Product Ideas: 17 Places To Find Profitable Products</a></li><li class="mt-2"><a href="/ng/blog/what-is-shopify">What is Shopify and How Does it Work?</a></li><li class="mt-2"><a href="/ng/blog/affiliate-marketing">What Is Affiliate Marketing and How to Get Started</a></li><li class="mt-2"><a href="/ng/blog/amazon-affiliate-marketing">Amazon Affiliate Program: How To Join and Earn More</a></li><li class="mt-2"><a href="/ng/blog/start-affiliate-marketing-with-no-money">How To Start Affiliate Marketing With No Money</a></li><li class="mt-2"><a href="/ng/blog/validate-product-ideas">Video- How to Validate Your Product Ideas</a></li><li class="mt-2"><a href="/ng/blog/dropshipping-software">8 Dropshipping Software for New Dropshippers</a></li></ul></div><div class="marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [&_h2]:!mt-0 [&_h2]:mb-6 [&_h2]:text-t5 [&_h3]:!mt-0 [&_h3]:mb-6 [&_h3]:text-t7 [&_h4]:!mt-0 [&_h4]:mb-6 [&_h4]:text-t8 [&_ul]:!mt-0 [&_ul]:mb-6 [&_ul:last-child]:mb-0 [&_ol]:!mt-0 [&_ol]:mb-6 [&_ol:last-child]:mb-0 [&_p]:!mt-0 [&_p]:mb-6 [&_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [&_[itemscope]]:mb-6 [&_[itemscope]:last-child]:mb-0" id="faq-section"> <div itemscope="" itemtype="https://schema.org/FAQPage"> <h2 id="11">Amazon dropshipping FAQ</h2> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is Amazon dropshipping profitable?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Dropshipping can be a profitable business model. Many entrepreneurs make good money from dropshipping on Amazon. However, it is important to remember that dropshipping is a competitive industry, and success will depend on how well you can identify a profitable niche, source good products, and market your business.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is Amazon dropshipping legal?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Amazon dropshipping is legal. However, Amazon has specific policies that dropshippers must follow. These include being the seller of record for products, and being responsible for accepting and processing customer returns.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is Amazon-to-eBay dropshipping allowed?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Dropshipping is allowed on eBay. However, listing an item on eBay and then purchasing the item from Amazon and shipping it directly to a customer is not allowed. In other words, dropshippers can have a presence on Amazon and eBay, but they can’t use Amazon to fulfill eBay orders.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"></div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Is Amazon FBA dropshipping worth it?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Using Amazon FBA to dropship products can be worth it if Amazon is your primary sales channel and your business doesn't have the resources to store, package, and ship orders. In these cases, Amazon FBA allows sellers to start and grow a business without large overhead costs.</p> </div> </div> </div> <div itemscope="" itemprop="mainEntity" itemtype="https://schema.org/Question"> <h3 itemprop="name">Can you dropship for free on Amazon?</h3> <div itemscope="" itemprop="acceptedAnswer" itemtype="https://schema.org/Answer"> <div itemprop="text"> <p>Selling on Amazon, dropshipping included, requires an Amazon seller account. The Professional selling plan costs $39.99 per month, while the individual selling plan costs 99¢ per unit sold. Additionally, you may have to pay other costs, such as seller fees, closing fees, and high-volume listing fees, depending on the specific nature of your business.</p> </div> </div> </div> </div> </div></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> by <span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/ng/blog/authors/michael-keenan" class="no-underline" itemProp="url"><span itemProp="name">Michael Keenan</span></a></span></div><div class="text-body-sm text-shade-50">Last updated <time>28 Aug 2024</time></div></div></div><div class="xs:border-b tablet-xl:border-0 pb-4"><div class="font-bold text-xs font-aktivgroteskextended uppercase mt-4 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releases","columnSpan":3,"icon":"newsroom"}]}]}]},"pages/shopify.com/($locale)/blog/$article":{"article":{"__typename":"Article","authorV2":{"__typename":"ArticleAuthor","name":"Michael Keenan","avatarUrl":"https://www.gravatar.com/avatar/104375eb7d4622e1111818021fec5870?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/383679299618","handle":"amazon-dropshipping","title":"What Is Amazon Dropshipping? How To Dropship on Amazon in 2024","publishedAt":"2024-08-28T07:30:00Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/0070/7032/articles/vEzLa0gUGUV5lGKgCIXP2jlprhmm3cBzXCpKSS0ASFnyr9M04W6YuY2Jw90HU5vWYRAxJhEdeY9B1e_TxG5y1G1Y1T2H6vxxS8v8nUOUGpAEOviskVfNq0lQWsbc_6693497b-9ff1-41c4-a891-792cccd8dd38.png?v=1730467811","altText":"Amazon package attached to a parachute, representing the concept of Amazon dropshipping.","width":1600,"height":677},"tags":["Source Products"],"contentHtml":"\u003cdiv\u003e\n\u003cp\u003eAmazon dropshipping is a sales channel that can yield big returns for entrepreneurs. But how exactly does Amazon \u003ca href=\"/blog/what-is-dropshipping\" target=\"_blank\"\u003edropshipping\u003c/a\u003e work, and how can you make it profitable for your ecommerce business?\u003c/p\u003e\n\u003cp\u003eAhead, learn how to dropship profitably on Amazon and discover simple dropshipping tools to help you start selling today.\u003c/p\u003e\n\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is Amazon dropshipping?\u003c/h2\u003e\n\u003cp\u003eAmazon dropshipping is a business model where sellers list products on Amazon without holding inventory. When a sale is made, the seller purchases the item from a third-party supplier who ships it directly to the customer.\u003c/p\u003e\n\u003ch3\u003eDoes Amazon allow dropshipping?\u003c/h3\u003e\n\u003cp\u003eAmazon allows dropshipping on its marketplace as long as you follow these rules:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou must be the sole seller of record for products.\u003c/li\u003e\n\u003cli\u003eYour business must appear as the seller on packing slips, invoices, and other information in connection with products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAll information identifying the third-party seller must be removed before shipping the order to customers, to avoid confusion.\u003c/li\u003e\n\u003cli\u003eYou must be responsible for accepting and processing returns.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eYou must follow all terms of your seller agreement and Amazon’s \u003ca href=\"https://sellercentral.amazon.com/help/hub/reference/external/201808410?\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003edropshipping policy\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"2\"\u003eHow much does it cost to dropship on Amazon?\u003c/h2\u003e\n\u003cp\u003eAmazon seller fees vary by product type but are usually \u003ca href=\"https://sell.amazon.com/pricing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ebetween 8% and 15%\u003c/a\u003e. If you’re working with small margins when dropshipping Amazon products, this could eat into your profits.\u003c/p\u003e\n\u003cp\u003eProduct categories with the lowest seller fees include appliances, consumer electronics, tools, and automotive products.\u003c/p\u003e\n\u003cp\u003eHowever, because Amazon charges fees as a percentage of the total price, the actual fee amount will vary depending on an item’s overall cost. For all types of products, Amazon takes a minimum fee of 30¢.\u003c/p\u003e\n\u003cp\u003eTo sell on Amazon, you’ll also need to purchase a selling plan. Amazon’s Individual plan costs 99¢ per unit sold, while the Professional plan costs $39.99 per month, no matter how many products you sell.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eIs Amazon dropshipping profitable?\u003c/h2\u003e\n\u003cp\u003eThere are many \u003ca href=\"/blog/6399562-the-pros-and-cons-of-selling-on-amazon-and-ebay?bust\" target=\"_blank\"\u003epros to Amazon dropshipping\u003c/a\u003e, and it can be profitable. The average dropshipping margin is between 10% and 30% (but remember, Amazon will take referral fees on sales).\u003c/p\u003e\n\u003cp\u003eMargins can be higher if you win the \u003ca href=\"/blog/aviox-amazon-buy-box\" target=\"_blank\"\u003eAmazon Buy Box\u003c/a\u003e, but that’s a highly competitive process and not something you should rely on.\u003c/p\u003e\n\u003cp\u003e\u003c/p\u003e\u003ciframe title=\"How To Make Money Online By Selling on Amazon\" src=\"https://www.youtube.com/embed/4EJgO79068I?si=JJBPZ4wQcTy2Yvtb\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.shopify.com\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" class=\"absolute inset-0 w-full h-full\" data-gtm-yt-inspected-102563954_312=\"true\" id=\"888024653\"\u003e\u003c/iframe\u003e\u003cp\u003e\u003c/p\u003e\n\u003ch2 id=\"4\"\u003ePros and cons of Amazon dropshipping\u003c/h2\u003e\n\u003ch3\u003ePros of Amazon dropshipping\u003c/h3\u003e\n\u003cp\u003eThe advantages of selling on Amazon are similar to the benefits of other large online marketplaces. Here are four benefits of dropshipping with Amazon:\u003c/p\u003e\n\u003ch4\u003e1. Vetted Amazon dropshipping suppliers\u003c/h4\u003e\n\u003cp\u003eAmazon buys products in bulk, mostly from European suppliers, and holds these products in its warehouses until they’re ready to ship. Thanks to these basic quality commitments, new sellers can promote decent products at scale to an international audience.\u003c/p\u003e\n\u003ch4\u003e2. More discoverability\u003c/h4\u003e\n\u003cp\u003eAmazon gives you immediate access to a large potential audience and has more than 30 product categories to choose from. You can sell in as many \u003ca href=\"/blog/dropshipping-niches\" target=\"_blank\" text=\"dropshipping niche\"\u003edropshipping niches\u003c/a\u003e as you want, which means you can reach highly targeted markets.\u003c/p\u003e\n\u003ch4\u003e3. No need for external marketing or SEO\u003c/h4\u003e\n\u003cp\u003eWhile you may want to promote your items on Amazon, you don’t need to worry about driving traffic to your product line with expensive external marketing or search engine optimization (SEO) campaigns.\u003c/p\u003e\n\u003ch3\u003eCons of Amazon and dropshipping\u003c/h3\u003e\n\u003cp\u003eLike any dropshipping model, the pros of convenience and low startup costs need to be weighed against disadvantages, such as reduced control over products and potential customer service difficulties. Here are four disadvantages of Amazon dropshipping:\u003c/p\u003e\n\u003ch4\u003e1. Exposure of sales data\u003c/h4\u003e\n\u003cp\u003eA condition of using Amazon’s platform is that the company can see all of your sales data, from bestselling items to overall sales figures. Historically, Amazon has \u003ca href=\"https://www.insiderintelligence.com/content/amazon-s-use-of-seller-data-private-label-business-under-sec-scrutiny\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ebeen accused\u003c/a\u003e of using this data to optimize sales opportunities and strengthen its own involvement in the niche, ultimately pushing out other merchants selling through its marketplace.\u003c/p\u003e\n\u003ch4\u003e2. Fewer connections with customers\u003c/h4\u003e\n\u003cp\u003eYou may struggle to grow long-term relationships with your customers when dropshipping through Amazon. By design, Amazon is geared toward helping providers sell products over building brand loyalty. Be prepared for limitations when it comes to branding your business, displaying products, and communicating with customers.\u003c/p\u003e\n\u003ch4\u003e3. No customization\u003c/h4\u003e\n\u003cp\u003eAmazon is restrictive when it comes to customization. Everything you do in terms of branding, user interface, and marketing is under Amazon’s control.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eHow to start dropshipping on Amazon in 6 steps\u003c/h2\u003e\n\u003ch3\u003e1. Sign up for an Amazon seller account\u003c/h3\u003e\n\u003cp\u003eTo \u003ca href=\"/blog/sell-on-amazon\" target=\"_blank\"\u003esell on Amazon\u003c/a\u003e, you’ll need to create an Amazon seller account. Head to \u003ca href=\"https://sellercentral.amazon.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003esellercentral.amazon.com\u003c/a\u003e to sign up. You’ll be asked for the following details about your business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBusiness email address\u003c/li\u003e\n\u003cli\u003eInternationally chargeable credit card\u003c/li\u003e\n\u003cli\u003eGovernment ID\u003c/li\u003e\n\u003cli\u003eTax information\u003c/li\u003e\n\u003cli\u003ePhone number\u003c/li\u003e\n\u003cli\u003eBank account for receiving sales\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image2_269b43d6-e237-42ce-b173-6e64c08bb3a8.png?v=1694033231\" alt=\"A sign-up form with orange icons indicating the types of information required (e.g business address)\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eAmazon Seller Central sign-up page.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003e2. Get approved in your product category (if necessary)\u003c/h3\u003e\n\u003cp\u003eAmazon requires sellers to get approval for certain product types. Collectibles, music, and watches are popular categories that require approval before setting up your Amazon store. Check the \u003ca href=\"https://sellercentral.amazon.com/gp/help/external/G200332540?\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eoverview of product categories\u003c/a\u003e to see if you need approval.\u003c/p\u003e\n\u003cp\u003eNote that certain products may require approval, even when their category doesn’t. To see if an individual product needs approval, search \u003ca href=\"https://sellercentral.amazon.com/product-search\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ethis list\u003c/a\u003e and click Show Limitations.\u003c/p\u003e\n\u003ch3\u003e3. Log into your Shopify store\u003c/h3\u003e\n\u003cp\u003eIf you don’t have a Shopify store, \u003ca href=\"/free-trial\"\u003estart a free trial\u003c/a\u003e. Dropshipping through a Shopify store will make it easy to connect your Amazon listings with your product suppliers.\u003c/p\u003e\n\u003ch3\u003e4. Connect your Amazon account to Shopify\u003c/h3\u003e\n\u003cp\u003eOnce you’ve created an Amazon account and requested any necessary approvals, connect your Amazon store to Shopify using an \u003ca href=\"https://apps.shopify.com/search?q=amazon\" target=\"_blank\"\u003eAmazon integration app\u003c/a\u003e from the Shopify App Store.\u003c/p\u003e\n\u003cp\u003eAmazon integration apps bridge Amazon and Shopify. Using an app, you can automate order fulfillment, give your customers up-to-date tracking information, and sync product inventory.\u003c/p\u003e\n\u003cp\u003eHere are some apps you might use:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/marketplace-connect\"\u003eShopify Marketplace Connect\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/amazon-by-cedcommerce\" target=\"_blank\"\u003eAmazon by CedCommerce\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/amazon-to-shopify\" target=\"_blank\"\u003eAmazon Importer Spreadr\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/fba-shipping\" target=\"_blank\"\u003eAmazon MCF by ByteStand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/amazon-3\" target=\"_blank\"\u003eAmazon Integration Plus by Common-Services\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOnce you’ve selected and \u003ca href=\"https://help.shopify.com/en/manual/apps/working-with-apps#install-an-app\" target=\"_blank\"\u003einstalled your app\u003c/a\u003e, you’ll be able to create listings for your products and manage sales across both platforms.\u003c/p\u003e\n\u003ch3\u003e5. Create an Amazon product listing\u003c/h3\u003e\n\u003cp\u003eYour \u003ca href=\"/blog/best-dropshipping-products\" target=\"_blank\"\u003edropshipping products\u003c/a\u003e don’t automatically list on Amazon after you add an integration app. To manage your Amazon dropshipping listings with Shopify, you have three options:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eLink your listings on Shopify to your Amazon listings using your integration app.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://help.shopify.com/en/manual/online-sales-channels/marketplace-connect/product-listings#link-listing\" target=\"_blank\"\u003eLink an existing Amazon listing\u003c/a\u003e to your Shopify store.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://sell.amazon.in/seller-blog/how-to-create-a-new-listing-on-amazon\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eCreate a new listing\u003c/a\u003e for a new product on Amazon.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eIf you’re new to Amazon and dropshipping, you may not be able to list a large number of products right away. Amazon limits the number of new Amazon ID numbers, or \u003ca href=\"https://marketplaceconnecthelp.shopify.com/hc/en-us/articles/7243955227663-What-is-an-ASIN-\" target=\"_blank\"\u003eASINs\u003c/a\u003e, you can create each week until you become an established seller.\u003c/p\u003e\n\u003ch3\u003e6. Promote your products on Amazon\u003c/h3\u003e\n\u003cp\u003eWhile options for marketing on the marketplace are restricted, there are several ways to \u003ca href=\"/blog/7-ways-to-promote-your-amazon-listing\" target=\"_blank\"\u003epromote products on Amazon\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eRun Sponsored Product ads\u003c/h4\u003e\n\u003cp\u003eIf you have a marketing budget, consider spending on \u003ca href=\"https://advertising.amazon.com/en/solutions/products/sponsored-products\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSponsored Product\u003c/a\u003e ads. Amazon’s ad program operates on a cost-per-click (CPC) model that will position your products more favorably in search results.\u003c/p\u003e\n\u003ch4\u003eOptimize your listings\u003c/h4\u003e\n\u003cp\u003eWith all Amazon product pages sharing the same layout, features like product titles, images, and “About This Item” bullet points need careful thought and planning. Remember that your customers will skim your pages and compare items with similar products.\u003c/p\u003e\n\u003ch4\u003eUse social media\u003c/h4\u003e\n\u003cp\u003eThere are no restrictions to promoting Amazon links on most social media platforms. That means you can create \u003ca href=\"/blog/how-to-use-instagram-reels-marketing\" target=\"_blank\"\u003eInstagram Reels\u003c/a\u003e to show off your product, or make a \u003ca href=\"/blog/facebook-ads\"\u003eFacebook ad campaign\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eHow to choose a dropshipping supplier\u003c/h2\u003e\n\u003cp\u003eYour main competitive edge over other Amazon dropshippers will be price, and—beyond cutting your profit margins where possible—the best way to outcompete sellers in your niche is to partner with the right \u003ca href=\"/blog/dropshipping-suppliers\" target=\"_blank\"\u003edropshipping supplier\u003c/a\u003e. Here’s what to look for in a supplier:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe supplier offers reliable shipping to your customers' locations.\u003c/li\u003e\n\u003cli\u003eThey stock a range of products in your niche of comparable or superior quality to competitors.\u003c/li\u003e\n\u003cli\u003eThere are no customer service red flags or regular poor reviews.\u003c/li\u003e\n\u003cli\u003eThey have low per-order fees that won’t eat into your profit margin.\u003c/li\u003e\n\u003cli\u003eOther successful dropshippers use the supplier.\u003c/li\u003e\n\u003cli\u003eThe supplier can compete with average shipping times in your niche.\u003c/li\u003e\n\u003cli\u003eThey offer live customer support for your business.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThanks to the popularity of dropshipping in recent years, there’s been an increase in fake or malicious dropshipping supplier services. Follow the latest \u003ca href=\"/blog/dropshipping-guide\" target=\"_blank\"\u003edropshipping guidelines\u003c/a\u003e to avoid wholesalers that charge unnecessary fees.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eTop Amazon dropshipping software\u003c/h2\u003e\n\u003cp\u003eThe tools in this list are designed to help you get started with Amazon dropshipping:\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://www.merchantwords.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eMerchantWords\u003c/a\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/DKiK_EYqu5g9keGr-P6PQSNxEpyhSfJ5LSE-tbDL54dYFwybI-fPQ0ki-EOAUYXAKOPSiYcekYdxgDAus41UFL7gtxg9-u-wc2RB5UPO6XYBg5Eqfs5UwELypFoy.png?v=1700547897\" alt=\"The homepage of merchant data software, MerchantWords.\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eThis software checks search volume and data for product keywords.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c/strong\u003e Paid plans start at $35 per month.\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://sellerengine.com/repricer/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSellery\u003c/a\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/QE0Oh8uxtgLkagdpST0H5tYK8frpQw0PETcjMV7MM9RCsa3ce_U84u7uFNEgVl-TlCYjOUwbsFmluAw0IVTAk6XHMYZPbzD_SyxdZ02APsFtM-ekp6MtyeHmS0kz.png?v=1700547953\" alt=\"The homepage of pricing software, Sellery\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eThis real-time Amazon repricing software suggests repricing strategies to win the Buy Box and increase sales.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eYou can use the trial version for free. Paid plans are 1% of your gross monthly sales with a minimum fee of $50 per month.\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://feedcheck.co/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eFeedCheck\u003c/a\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/qWVMzAd7mRt9Ov1bFPb3Q3oWiglZOFgbwomb3EkpDND2K1KKvCJFjoDExfaJpT62_xWnEufXqsXySHBhv_gnl3ydPBAb4en_e_RYFif85r8jVhq0x-HWC5OasDeU.png?v=1700548017\" alt=\"An example dashboard from the review monitoring software, FeedCheck\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eFeedCheck monitors customer reviews to help you respond promptly across Amazon and other sales channels. Plus, it lets you monitor competitors’ product reviews and questions so you can analyze and improve your own product descriptions.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eStarts at $129 per month.\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://seller.tools/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSeller Tools\u003c/a\u003e\u003c/h4\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"The homepage of Amazon Seller Tools, featuring illustrations of charts and graphs.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/GWXm1jrtzk74Iq4bYuT3rgsA1RQVotT0gl2Gi89-5i3ikYHOyEhn1n5fcNt7vk0UJe0b4YT2jT3A7l6EDKw5lb0aBkwavrxo-3bLZ6SEN-hgK88QP2zCVjSeXvTq.png?v=1700548004\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eSeller Tools helps automate your Amazon dropshipping store. It includes a keyword manager, PPC management tool, and product research tools.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eStarts at $37 per month for the Chrome extension.\u003c/p\u003e\n\u003ch2 id=\"9\"\u003eHow to run an Amazon dropshipping business without money\u003c/h2\u003e\n\u003cp\u003eMost dropshippers spend money to build their businesses, investing in assets like an online store, content creation, advertising, and marketing or management software. But it is possible to start dropshipping on Amazon without spending a dollar. Here’s how:\u003c/p\u003e\n\u003ch3\u003eChoose the Individual Seller plan\u003c/h3\u003e\n\u003cp\u003eUnlike Amazon’s professional seller plan, which is a paid subscription, the Individual plan is charged per item sold—so you won’t be billed before you’ve made a sale.\u003c/p\u003e\n\u003ch3\u003ePick suppliers with zero upfront costs\u003c/h3\u003e\n\u003cp\u003eMost reputable dropshipping suppliers will not charge an upfront fee to do business with you. That means you shouldn’t need to pay your supplier until you’ve made a sale and have been paid by the customer.\u003c/p\u003e\n\u003cp\u003eIf you can spare a few dollars, you may want to purchase the product(s) you intend to sell. Being able to physically hold, view, and try out your product will greatly help when creating marketing content.\u003c/p\u003e\n\u003ch3\u003eCreate your own content\u003c/h3\u003e\n\u003cp\u003eWrite your own product descriptions and reviews, take your own product photos, and create \u003ca href=\"/blog/product-demo-video\" target=\"_blank\"\u003eproduct demonstration videos\u003c/a\u003e using your phone.\u003c/p\u003e\n\u003cp\u003eThere’s no denying that self-made marketing content is time consuming, and depending on your writing and production skills, it may be hard to replicate the quality of professional copy and images.\u003c/p\u003e\n\u003cp\u003eHowever, by paying close attention to your \u003ca href=\"/blog/competitive-analysis\" target=\"_blank\"\u003ecompetitors’ content\u003c/a\u003e, and deeply researching your \u003ca href=\"/blog/target-market\"\u003etarget customers\u003c/a\u003e, it’s possible to create effective content that communicates the key details of your products—and explains why your customers will benefit from buying them.\u003c/p\u003e\n\u003ch3\u003eHarness organic marketing channels\u003c/h3\u003e\n\u003cp\u003eOrganic \u003ca href=\"/blog/marketing-channels\" target=\"_blank\"\u003emarketing channels\u003c/a\u003e are the most accessible way to promote your products without spending money on advertising.\u003c/p\u003e\n\u003cp\u003eSocial media platforms like Facebook, Instagram, and \u003ca href=\"/sell-on-tiktok\" target=\"_blank\"\u003eTikTok\u003c/a\u003e are powerful tools for spreading awareness about your products—if your content can strike a balance between entertainment and promotion. Spend time absorbing the latest trends and put your own twist on popular memes.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/blog/seo-marketing\" target=\"_blank\"\u003eSEO marketing\u003c/a\u003e strategies involve optimizing your content to rank higher in search engine results. By including relevant keywords in your product descriptions and making your content as useful as possible, you can appear more often in Amazon and Google searches.\u003c/p\u003e\n\u003ch2 id=\"8\"\u003eRunning a dropshipping business with your online store\u003c/h2\u003e\n\u003cp\u003e\u003c/p\u003e\u003ciframe title=\"What Is Dropshipping? How To Start Dropshipping on Shopify\" src=\"https://www.youtube.com/embed/GlKo6FlbkQw?si=P52nU_irrN6spYY8\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.shopify.com\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" class=\"absolute inset-0 w-full h-full\" data-gtm-yt-inspected-102563954_312=\"true\" id=\"586928064\"\u003e\u003c/iframe\u003e\u003cp\u003e\u003c/p\u003e\n\u003cp\u003eThe alternative to dropshipping Amazon products through third-party marketplaces is to \u003ca href=\"/blog/start-online-store\" target=\"_blank\"\u003estart your own online store\u003c/a\u003e to list and promote your products.\u003c/p\u003e\n\u003cp\u003eUsing your own store may be a more successful dropshipping business model in the long term, as it gives you more control over your customer service and flexibility over marketing and branding.\u003c/p\u003e\n\u003ch3\u003ePros of dropshipping with your online store\u003c/h3\u003e\n\u003ch4\u003eMore control\u003c/h4\u003e\n\u003cp\u003eWhen you build your own online store, you get to create a shopping environment that’s conducive to selling your products. You can customize the look and layout—and create custom product pages optimized to suit your customers and niche.\u003c/p\u003e\n\u003ch4\u003eEasy design\u003c/h4\u003e\n\u003cp\u003eWith \u003ca href=\"/online-store\" target=\"_blank\"\u003estore builders\u003c/a\u003e like Shopify, there’s no barrier to designing and running your own store. And once your site is up and running, it’s simple to add extra features that increase your \u003ca href=\"/blog/120261189-conversion-rate-optimization\" target=\"_blank\"\u003econversion rate\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWithin a day, it’s possible to create a store, brand it, add your products, and connect a \u003ca href=\"/payment-gateways\"\u003epayment gateway\u003c/a\u003e to make your first sale.\u003c/p\u003e\n\u003ch4\u003eMobile-ready\u003c/h4\u003e\n\u003cp\u003eDon't prevent your customers from shopping on their mobile devices. If you choose to build your online store with an \u003ca href=\"/blog/best-ecommerce-platforms\" target=\"_blank\"\u003eecommerce platform\u003c/a\u003e, your site will be responsive, which means it will adapt to different screen sizes.\u003c/p\u003e\n\u003ch4\u003eNo third-party fees\u003c/h4\u003e\n\u003cp\u003eWith your own store, you won’t have to pay Amazon’s referral fees, which will significantly improve your profit margins.\u003c/p\u003e\n\u003ch4\u003eBuilding a real business\u003c/h4\u003e\n\u003cp\u003eBy creating an independent store, you’re building a long-term business with a distinctive feel. That makes it possible to pursue repeat business and a loyal set of customers who will tell others about your website.\u003c/p\u003e\n\u003ch4\u003eMore shipping and supplier options\u003c/h4\u003e\n\u003cp\u003eWhen you run a dropshipping business on your own site, you can build relationships with different wholesalers.\u003c/p\u003e\n\u003ch3\u003eCons of dropshipping with your online store\u003c/h3\u003e\n\u003ch4\u003eNo free traffic\u003c/h4\u003e\n\u003cp\u003eWith your own site, you’ll be responsible for generating traffic through marketing, social media, SEO, and paid advertising.\u003c/p\u003e\n\u003ch2 id=\"10\"\u003eOther ways to sell on Amazon\u003c/h2\u003e\n\u003cp\u003eIf you want a seller presence on Amazon, but feel that a dropshipping business isn’t right for you, there are other options. Two popular ways to sell on Amazon besides dropshipping are \u003ca href=\"/blog/affiliate-marketing\" target=\"_blank\"\u003eaffiliate marketing\u003c/a\u003e and fulfillment by Amazon.\u003c/p\u003e\n\u003ch3\u003eAmazon affiliate marketing\u003c/h3\u003e\n\u003cp\u003eAmazon’s affiliate marketing program, known as \u003ca href=\"https://affiliate-program.amazon.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eAmazon Associates\u003c/a\u003e, is a free, popular alternative to dropshipping. Amazon affiliates promote products sold on Amazon via their own websites, ads, or social media posts.\u003c/p\u003e\n\u003cp\u003eWhen a website visitor or social media user clicks on an affiliate link, they are taken to Amazon to make their purchase. Affiliates receive a commission whenever they persuade a customer to buy a product through an affiliate link.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eCommission rates\u003c/a\u003e vary depending on the product category, but most range from 3% to 5%. To \u003ca href=\"/blog/amazon-affiliate-marketing#5\" target=\"_blank\"\u003ebecome an Amazon affiliate\u003c/a\u003e, first check that your website or social media account meets the \u003ca href=\"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eeligibility criteria\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eAmazon FBA (Fulfillment by Amazon)\u003c/h3\u003e\n\u003cp\u003eAmazon also has its own fulfillment centers, known as \u003ca href=\"https://services.amazon.com/fulfillment-by-amazon/benefits.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eFulfillment by Amazon\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWith this model, you send your products to Amazon’s FBA centers. Amazon takes care of storage, packaging, and shipping products to customers. It also handles customer service and order returns.\u003c/p\u003e\n\u003cp\u003eWhile this can save a lot of time and effort, FBA comes with various fees, including storage fees and fulfillment fees (see the link above).\u003c/p\u003e\n\u003ch4\u003eAmazon FBA vs. dropshipping\u003c/h4\u003e\n\u003cp\u003eAmazon FBA and Amazon dropshipping are both fulfillment models that allow you to list and sell products without holding inventory.\u003c/p\u003e\n\u003cp\u003eThe difference between FBA and dropshipping is that, with FBA, Amazon will store, pack, and ship your products. With dropshipping, on the other hand, a third-party supplier handles inventory management and order fulfillment.\u003c/p\u003e\n\u003ch2\u003eGrow your dropshipping business today with Shopify\u003c/h2\u003e\n\u003cp\u003eAmazon dropshipping can be a great way to increase sales for your business, whether you’re established or just starting out. If you choose to include this dropshipping method in your Shopify store, there are many tools ready to help you with \u003ca href=\"/blog/dropshipping-fulfillment\" target=\"_blank\"\u003edropshipping fulfillment\u003c/a\u003e, sourcing, pricing, and marketing—be sure to also check out some top \u003ca href=\"/blog/dropshipping-tips\" target=\"_blank\"\u003edropshipping tips\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"11\"\u003eAmazon dropshipping FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs Amazon dropshipping profitable?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDropshipping can be a profitable business model. Many entrepreneurs make good money from dropshipping on Amazon. However, it is important to remember that dropshipping is a competitive industry, and success will depend on how well you can identify a profitable niche, source good products, and market your business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs Amazon dropshipping legal?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAmazon dropshipping is legal. However, Amazon has specific policies that dropshippers must follow. These include being the seller of record for products, and being responsible for accepting and processing customer returns.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs Amazon-to-eBay dropshipping allowed?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDropshipping is allowed on eBay. However, listing an item on eBay and then purchasing the item from Amazon and shipping it directly to a customer is not allowed. In other words, dropshippers can have a presence on Amazon and eBay, but they can’t use Amazon to fulfill eBay orders.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs Amazon FBA dropshipping worth it?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eUsing Amazon FBA to dropship products can be worth it if Amazon is your primary sales channel and your business doesn't have the resources to store, package, and ship orders. In these cases, Amazon FBA allows sellers to start and grow a business without large overhead costs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you dropship for free on Amazon?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSelling on Amazon, dropshipping included, requires an Amazon seller account. The Professional selling plan costs $39.99 per month, while the individual selling plan costs 99¢ per unit sold. Additionally, you may have to pay other costs, such as seller fees, closing fees, and high-volume listing fees, depending on the specific nature of your business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","excerpt":"Learn how to dropship on Amazon and build a dropshipping business that meets Amazon’s marketplace rules.","excerptHtml":"\u003cp\u003e\u003cimg alt=\"Amazon package attached to a parachute, representing the concept of Amazon dropshipping.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/vEzLa0gUGUV5lGKgCIXP2jlprhmm3cBzXCpKSS0ASFnyr9M04W6YuY2Jw90HU5vWYRAxJhEdeY9B1e_TxG5y1G1Y1T2H6vxxS8v8nUOUGpAEOviskVfNq0lQWsbc.png?v=1700547692\"\u003e\u003c/p\u003e\n\u003cp\u003eLearn how to dropship on Amazon and build a dropshipping business that meets Amazon’s marketplace rules.\u003c/p\u003e","seo":{"__typename":"SEO","title":"What Is Amazon Dropshipping? How To Dropship on Amazon in 2024","description":"Learn how to dropship on Amazon and build a dropshipping business that meets Amazon’s marketplace rules."},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/amazon-dropshipping\",\"en-GB\":\"https://www.shopify.com/uk/blog/amazon-dropshipping\",\"en-AU\":\"https://www.shopify.com/au/blog/amazon-dropshipping\",\"en-ID\":\"https://www.shopify.com/id/blog/amazon-dropshipping\",\"en-NZ\":\"https://www.shopify.com/nz/blog/amazon-dropshipping\",\"en-ZA\":\"https://www.shopify.com/za/blog/amazon-dropshipping\",\"en-NG\":\"https://www.shopify.com/ng/blog/amazon-dropshipping\",\"en-PH\":\"https://www.shopify.com/ph/blog/amazon-dropshipping\",\"en-SG\":\"https://www.shopify.com/sg/blog/amazon-dropshipping\",\"en-HK\":\"https://www.shopify.com/hk/blog/amazon-dropshipping\",\"en-IE\":\"https://www.shopify.com/ie/blog/amazon-dropshipping\",\"en-MY\":\"https://www.shopify.com/my/blog/amazon-dropshipping\",\"pt\":\"https://www.shopify.com/br/blog/amazon-dropshipping\",\"zh-Hans\":\"https://www.shopify.com/zh/blog/amazon-dropshipping\",\"ja-JP\":\"https://www.shopify.com/jp/blog/amazon-dropshipping\",\"de\":\"https://www.shopify.com/de/blog/amazon-dropshipping\",\"es\":\"https://www.shopify.com/es/blog/amazon-dropshipping\",\"fr\":\"https://www.shopify.com/fr/blog/dropshipping-amazon\",\"it\":\"https://www.shopify.com/it/blog/amazon-dropshipping\",\"nl\":\"https://www.shopify.com/nl/blog/amazon-dropshipping\"}","key":"hreflang_json"},{"__typename":"Metafield","value":"[{\"title\":\"How To Source Products To Sell Online\",\"url\":\"blog/product-sourcing-apps\"},{\"title\":\"The 9 Best Dropshipping Websites for Your Online Store\",\"url\":\"blog/dropshipping-websites\"},{\"title\":\"Product Ideas: 17 Places To Find Profitable Products\",\"url\":\"blog/product-ideas\"},{\"title\":\"What is Shopify and How Does it Work?\",\"url\":\"blog/what-is-shopify\"},{\"title\":\"What Is Affiliate Marketing and How to Get Started\",\"url\":\"blog/affiliate-marketing\"},{\"title\":\"Amazon Affiliate Program: How To Join and Earn More\",\"url\":\"blog/amazon-affiliate-marketing\"},{\"title\":\"How To Start Affiliate Marketing With No Money\",\"url\":\"blog/start-affiliate-marketing-with-no-money\"},{\"title\":\"Video- How to Validate Your Product Ideas\",\"url\":\"blog/validate-product-ideas\"},{\"title\":\"8 Dropshipping Software for New Dropshippers\",\"url\":\"blog/dropshipping-software\"}]","key":"interlinkings_json"},null,{"__typename":"Metafield","value":"[{\"title\":\"How To Make Money on Instagram in 2024 (9 Actionable Ideas)\",\"tags\":[\"Social Media Optimization\"],\"handle\":\"make-money-on-instagram\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/how-to-make-money-on-instagram.png?format=webp\u0026v=1693586866\u0026\",\"imageAltText\":\"Graphic of a mobile phone with heart shapes bubbles floating around it\",\"modifiedAt\":\"2023-11-08\"},{\"title\":\"How To Start an Ecommerce Business: Guide for 2024\",\"tags\":[\"Starting Up\"],\"handle\":\"ecommerce-business-blueprint\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/Header_43a6fbaa-305a-4bda-8ef7-5e7f4e1278da.png?format=webp\u0026v=1694450194\",\"imageAltText\":\"3D models of a shopping cart and a smartphone on a turquoise background.\",\"modifiedAt\":\"2023-09-01\"},{\"title\":\"What Is Dropshipping and How Does It Work? (2024)\",\"tags\":[\"Guides\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/shopify_dropshipping_chapter_1.jpg?v=1590420594\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-05\"},{\"title\":\"What Is Print on Demand \u0026 How To Start a Business (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"print-on-demand\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/what-is-print-on-demand.jpg?v=1598910000\",\"imageAltText\":\"An introduction to print on demand and how to get started.\",\"modifiedAt\":\"2023-11-09\"},{\"title\":\"How To Create a Website in 9 Steps (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/1-build-a-website.jpg?v=1615422396\",\"imageAltText\":\"Placeholder\",\"modifiedAt\":\"2023-09-20\"},{\"title\":\"How To Start an Online Store in 2024 (Step-by-Step Guide)\",\"tags\":[\"Starting Up\"],\"handle\":\"start-online-store\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/store-setup-guide-hero-min.png?v=1593698881\",\"imageAltText\":\"illustration of a chef cooking up a shopify store: how to start an online store\",\"modifiedAt\":\"2023-11-23\"},{\"title\":\"How To Make and Sell Merch Your Fans Will Love (2024)\",\"tags\":[\"Find an Idea\"],\"handle\":\"make-sell-merch\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/make-sell-merch_dd3029b8-46e0-4593-abc4-ea17f12c0c2e.jpg?v=1664569520\",\"imageAltText\":\"sweatshirt and socks from MrBeast merch line\",\"modifiedAt\":\"2023-12-02\"},{\"title\":\"10 Best Ecommerce Website Builders for Your Online Store (2024)\",\"tags\":[\"Sell Online\"],\"handle\":\"best-ecommerce-website-builder\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/0070/7032/files/best-ecommerce-website-builder.jpg?v=1615833626\",\"imageAltText\":\"Illustration of a basket made out of bricks and mortar, showcasing how an ecommerce website builder can help you construct an online store\",\"modifiedAt\":\"2023-11-06\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/0070/7032/articles/vEzLa0gUGUV5lGKgCIXP2jlprhmm3cBzXCpKSS0ASFnyr9M04W6YuY2Jw90HU5vWYRAxJhEdeY9B1e_TxG5y1G1Y1T2H6vxxS8v8nUOUGpAEOviskVfNq0lQWsbc_6693497b-9ff1-41c4-a891-792cccd8dd38.png?v=1730467811","imageAltText":"Amazon package attached to a parachute, representing the concept of Amazon dropshipping.","imageClass":"","modifiedAt":"28 Aug 2024","modifiedAtRaw":"2024-08-28T07:30:00Z"},"metaDescription":"Learn how to dropship on Amazon and build a dropshipping business that meets Amazon’s marketplace rules.","contentHtml":"\u003cdiv\u003e\n\u003cp\u003eAmazon dropshipping is a sales channel that can yield big returns for entrepreneurs. But how exactly does Amazon \u003ca href=\"/ng/blog/what-is-dropshipping\" target=\"_blank\"\u003edropshipping\u003c/a\u003e work, and how can you make it profitable for your ecommerce business?\u003c/p\u003e\n\u003cp\u003eAhead, learn how to dropship profitably on Amazon and discover simple dropshipping tools to help you start selling today.\u003c/p\u003e\n\u003c/div\u003e\n\n\u003ch2 id=\"1\"\u003eWhat is Amazon dropshipping?\u003c/h2\u003e\n\u003cp\u003eAmazon dropshipping is a business model where sellers list products on Amazon without holding inventory. When a sale is made, the seller purchases the item from a third-party supplier who ships it directly to the customer.\u003c/p\u003e\n\u003ch3\u003eDoes Amazon allow dropshipping?\u003c/h3\u003e\n\u003cp\u003eAmazon allows dropshipping on its marketplace as long as you follow these rules:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eYou must be the sole seller of record for products.\u003c/li\u003e\n\u003cli\u003eYour business must appear as the seller on packing slips, invoices, and other information in connection with products.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eAll information identifying the third-party seller must be removed before shipping the order to customers, to avoid confusion.\u003c/li\u003e\n\u003cli\u003eYou must be responsible for accepting and processing returns.\u003c/li\u003e\n\u003cli aria-level=\"1\"\u003eYou must follow all terms of your seller agreement and Amazon’s \u003ca href=\"https://sellercentral.amazon.com/help/hub/reference/external/201808410?\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003edropshipping policy\u003c/a\u003e.\u003c/li\u003e\n\u003c/ul\u003e\n\u003ch2 id=\"2\"\u003eHow much does it cost to dropship on Amazon?\u003c/h2\u003e\n\u003cp\u003eAmazon seller fees vary by product type but are usually \u003ca href=\"https://sell.amazon.com/pricing\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ebetween 8% and 15%\u003c/a\u003e. If you’re working with small margins when dropshipping Amazon products, this could eat into your profits.\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003eProduct categories with the lowest seller fees include appliances, consumer electronics, tools, and automotive products.\u003c/p\u003e\n\u003cp\u003eHowever, because Amazon charges fees as a percentage of the total price, the actual fee amount will vary depending on an item’s overall cost. For all types of products, Amazon takes a minimum fee of 30¢.\u003c/p\u003e\n\u003cp\u003eTo sell on Amazon, you’ll also need to purchase a selling plan. Amazon’s Individual plan costs 99¢ per unit sold, while the Professional plan costs $39.99 per month, no matter how many products you sell.\u003c/p\u003e\n\u003ch2 id=\"3\"\u003eIs Amazon dropshipping profitable?\u003c/h2\u003e\n\u003cp\u003eThere are many \u003ca href=\"/ng/blog/6399562-the-pros-and-cons-of-selling-on-amazon-and-ebay?bust\" target=\"_blank\"\u003epros to Amazon dropshipping\u003c/a\u003e, and it can be profitable. The average dropshipping margin is between 10% and 30% (but remember, Amazon will take referral fees on sales).\u003c/p\u003e\n\u003cp\u003eMargins can be higher if you win the \u003ca href=\"/ng/blog/aviox-amazon-buy-box\" target=\"_blank\"\u003eAmazon Buy Box\u003c/a\u003e, but that’s a highly competitive process and not something you should rely on.\u003c/p\u003e\n\u003cp\u003e\u003c/p\u003e\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/4EJgO79068I?si=JJBPZ4wQcTy2Yvtb\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.shopify.com\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cp\u003e\u003c/p\u003e\n\u003ch2 id=\"4\"\u003ePros and cons of Amazon dropshipping\u003c/h2\u003e\n\u003ch3\u003ePros of Amazon dropshipping\u003c/h3\u003e\n\u003cp\u003eThe advantages of selling on Amazon are similar to the benefits of other large online marketplaces. Here are four benefits of dropshipping with Amazon:\u003c/p\u003e\n\u003ch4\u003e1. Vetted Amazon dropshipping suppliers\u003c/h4\u003e\n\u003cp\u003eAmazon buys products in bulk, mostly from European suppliers, and holds these products in its warehouses until they’re ready to ship. Thanks to these basic quality commitments, new sellers can promote decent products at scale to an international audience.\u003c/p\u003e\n\u003ch4\u003e2. More discoverability\u003c/h4\u003e\n\u003cp\u003eAmazon gives you immediate access to a large potential audience and has more than 30 product categories to choose from. You can sell in as many \u003ca href=\"/ng/blog/dropshipping-niches\" target=\"_blank\" text=\"dropshipping niche\"\u003edropshipping niches\u003c/a\u003e as you want, which means you can reach highly targeted markets.\u003c/p\u003e\n\u003ch4\u003e3. No need for external marketing or SEO\u003c/h4\u003e\n\u003cp\u003eWhile you may want to promote your items on Amazon, you don’t need to worry about driving traffic to your product line with expensive external marketing or search engine optimization (SEO) campaigns.\u003c/p\u003e\n\u003ch3\u003eCons of Amazon and dropshipping\u003c/h3\u003e\n\u003cp\u003eLike any dropshipping model, the pros of convenience and low startup costs need to be weighed against disadvantages, such as reduced control over products and potential customer service difficulties. Here are four disadvantages of Amazon dropshipping:\u003c/p\u003e\n\u003ch4\u003e1. Exposure of sales data\u003c/h4\u003e\n\u003cp\u003eA condition of using Amazon’s platform is that the company can see all of your sales data, from bestselling items to overall sales figures. Historically, Amazon has \u003ca href=\"https://www.insiderintelligence.com/content/amazon-s-use-of-seller-data-private-label-business-under-sec-scrutiny\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003ebeen accused\u003c/a\u003e of using this data to optimize sales opportunities and strengthen its own involvement in the niche, ultimately pushing out other merchants selling through its marketplace.\u003c/p\u003e\n\u003ch4\u003e2. Fewer connections with customers\u003c/h4\u003e\n\u003cp\u003eYou may struggle to grow long-term relationships with your customers when dropshipping through Amazon. By design, Amazon is geared toward helping providers sell products over building brand loyalty. Be prepared for limitations when it comes to branding your business, displaying products, and communicating with customers.\u003c/p\u003e\n\u003ch4\u003e3. No customization\u003c/h4\u003e\n\u003cp\u003eAmazon is restrictive when it comes to customization. Everything you do in terms of branding, user interface, and marketing is under Amazon’s control.\u003c/p\u003e\n\u003ch2 id=\"5\"\u003eHow to start dropshipping on Amazon in 6 steps\u003c/h2\u003e\n\u003ch3\u003e1. Sign up for an Amazon seller account\u003c/h3\u003e\n\u003cp\u003eTo \u003ca href=\"/ng/blog/sell-on-amazon\" target=\"_blank\"\u003esell on Amazon\u003c/a\u003e, you’ll need to create an Amazon seller account. Head to \u003ca href=\"https://sellercentral.amazon.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003esellercentral.amazon.com\u003c/a\u003e to sign up. You’ll be asked for the following details about your business:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eBusiness email address\u003c/li\u003e\n\u003cli\u003eInternationally chargeable credit card\u003c/li\u003e\n\u003cli\u003eGovernment ID\u003c/li\u003e\n\u003cli\u003eTax information\u003c/li\u003e\n\u003cli\u003ePhone number\u003c/li\u003e\n\u003cli\u003eBank account for receiving sales\u003c/li\u003e\n\u003c/ul\u003e\n\u003cfigure\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/image2_269b43d6-e237-42ce-b173-6e64c08bb3a8.png?v=1694033231\" alt=\"A sign-up form with orange icons indicating the types of information required (e.g business address)\" loading=\"lazy\"\u003e\n\u003cfigcaption\u003eAmazon Seller Central sign-up page.\u003c/figcaption\u003e\n\u003c/figure\u003e\n\u003ch3\u003e2. Get approved in your product category (if necessary)\u003c/h3\u003e\n\u003cp\u003eAmazon requires sellers to get approval for certain product types. Collectibles, music, and watches are popular categories that require approval before setting up your Amazon store. Check the \u003ca href=\"https://sellercentral.amazon.com/gp/help/external/G200332540?\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eoverview of product categories\u003c/a\u003e to see if you need approval.\u003c/p\u003e\n\u003cp\u003eNote that certain products may require approval, even when their category doesn’t. To see if an individual product needs approval, search \u003ca href=\"https://sellercentral.amazon.com/product-search\" rel=\"nofollow noopener noreferrer\" target=\"_blank\"\u003ethis list\u003c/a\u003e and click Show Limitations.\u003c/p\u003e\n\u003ch3\u003e3. Log into your Shopify store\u003c/h3\u003e\n\u003cp\u003eIf you don’t have a Shopify store, \u003ca href=\"/free-trial\"\u003estart a free trial\u003c/a\u003e. Dropshipping through a Shopify store will make it easy to connect your Amazon listings with your product suppliers.\u003c/p\u003e\n\u003ch3\u003e4. Connect your Amazon account to Shopify\u003c/h3\u003e\n\u003cp\u003eOnce you’ve created an Amazon account and requested any necessary approvals, connect your Amazon store to Shopify using an \u003ca href=\"https://apps.shopify.com/search?q=amazon\" target=\"_blank\"\u003eAmazon integration app\u003c/a\u003e from the Shopify App Store.\u003c/p\u003e\n\u003cp\u003eAmazon integration apps bridge Amazon and Shopify. Using an app, you can automate order fulfillment, give your customers up-to-date tracking information, and sync product inventory.\u003c/p\u003e\n\u003cp\u003eHere are some apps you might use:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/marketplace-connect\"\u003eShopify Marketplace Connect\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/amazon-by-cedcommerce\" target=\"_blank\"\u003eAmazon by CedCommerce\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/amazon-to-shopify\" target=\"_blank\"\u003eAmazon Importer Spreadr\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/fba-shipping\" target=\"_blank\"\u003eAmazon MCF by ByteStand\u003c/a\u003e\u003c/li\u003e\n\u003cli\u003e\u003ca href=\"https://apps.shopify.com/amazon-3\" target=\"_blank\"\u003eAmazon Integration Plus by Common-Services\u003c/a\u003e\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eOnce you’ve selected and \u003ca href=\"https://help.shopify.com/en/manual/apps/working-with-apps#install-an-app\" target=\"_blank\"\u003einstalled your app\u003c/a\u003e, you’ll be able to create listings for your products and manage sales across both platforms.\u003c/p\u003e\n\u003ch3\u003e5. Create an Amazon product listing\u003c/h3\u003e\n\u003cp\u003eYour \u003ca href=\"/ng/blog/best-dropshipping-products\" target=\"_blank\"\u003edropshipping products\u003c/a\u003e don’t automatically list on Amazon after you add an integration app. To manage your Amazon dropshipping listings with Shopify, you have three options:\u003c/p\u003e\n\u003col\u003e\n\u003cli\u003eLink your listings on Shopify to your Amazon listings using your integration app.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://help.shopify.com/en/manual/online-sales-channels/marketplace-connect/product-listings#link-listing\" target=\"_blank\"\u003eLink an existing Amazon listing\u003c/a\u003e to your Shopify store.\u003c/li\u003e\n\u003cli\u003e\n\u003ca href=\"https://sell.amazon.in/seller-blog/how-to-create-a-new-listing-on-amazon\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eCreate a new listing\u003c/a\u003e for a new product on Amazon.\u003c/li\u003e\n\u003c/ol\u003e\n\u003cp\u003eIf you’re new to Amazon and dropshipping, you may not be able to list a large number of products right away. Amazon limits the number of new Amazon ID numbers, or \u003ca href=\"https://marketplaceconnecthelp.shopify.com/hc/en-us/articles/7243955227663-What-is-an-ASIN-\" target=\"_blank\"\u003eASINs\u003c/a\u003e, you can create each week until you become an established seller.\u003c/p\u003e\n\u003ch3\u003e6. Promote your products on Amazon\u003c/h3\u003e\n\u003cp\u003eWhile options for marketing on the marketplace are restricted, there are several ways to \u003ca href=\"/ng/blog/7-ways-to-promote-your-amazon-listing\" target=\"_blank\"\u003epromote products on Amazon\u003c/a\u003e.\u003c/p\u003e\n\u003ch4\u003eRun Sponsored Product ads\u003c/h4\u003e\n\u003cp\u003eIf you have a marketing budget, consider spending on \u003ca href=\"https://advertising.amazon.com/en/solutions/products/sponsored-products\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSponsored Product\u003c/a\u003e ads. Amazon’s ad program operates on a cost-per-click (CPC) model that will position your products more favorably in search results.\u003c/p\u003e\n\u003ch4\u003eOptimize your listings\u003c/h4\u003e\n\u003cp\u003eWith all Amazon product pages sharing the same layout, features like product titles, images, and “About This Item” bullet points need careful thought and planning. Remember that your customers will skim your pages and compare items with similar products.\u003c/p\u003e\n\u003ch4\u003eUse social media\u003c/h4\u003e\n\u003cp\u003eThere are no restrictions to promoting Amazon links on most social media platforms. That means you can create \u003ca href=\"/ng/blog/how-to-use-instagram-reels-marketing\" target=\"_blank\"\u003eInstagram Reels\u003c/a\u003e to show off your product, or make a \u003ca href=\"/ng/blog/facebook-ads\"\u003eFacebook ad campaign\u003c/a\u003e.\u003c/p\u003e\n\u003ch2 id=\"6\"\u003eHow to choose a dropshipping supplier\u003c/h2\u003e\n\u003cp\u003eYour main competitive edge over other Amazon dropshippers will be price, and—beyond cutting your profit margins where possible—the best way to outcompete sellers in your niche is to partner with the right \u003ca href=\"/ng/blog/dropshipping-suppliers\" target=\"_blank\"\u003edropshipping supplier\u003c/a\u003e. Here’s what to look for in a supplier:\u003c/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe supplier offers reliable shipping to your customers' locations.\u003c/li\u003e\n\u003cli\u003eThey stock a range of products in your niche of comparable or superior quality to competitors.\u003c/li\u003e\n\u003cli\u003eThere are no customer service red flags or regular poor reviews.\u003c/li\u003e\n\u003cli\u003eThey have low per-order fees that won’t eat into your profit margin.\u003c/li\u003e\n\u003cli\u003eOther successful dropshippers use the supplier.\u003c/li\u003e\n\u003cli\u003eThe supplier can compete with average shipping times in your niche.\u003c/li\u003e\n\u003cli\u003eThey offer live customer support for your business.\u003c/li\u003e\n\u003c/ul\u003e\n\u003cp\u003eThanks to the popularity of dropshipping in recent years, there’s been an increase in fake or malicious dropshipping supplier services. Follow the latest \u003ca href=\"/ng/blog/dropshipping-guide\" target=\"_blank\"\u003edropshipping guidelines\u003c/a\u003e to avoid wholesalers that charge unnecessary fees.\u003c/p\u003e\n\u003ch2 id=\"7\"\u003eTop Amazon dropshipping software\u003c/h2\u003e\n\u003cp\u003eThe tools in this list are designed to help you get started with Amazon dropshipping:\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://www.merchantwords.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eMerchantWords\u003c/a\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/DKiK_EYqu5g9keGr-P6PQSNxEpyhSfJ5LSE-tbDL54dYFwybI-fPQ0ki-EOAUYXAKOPSiYcekYdxgDAus41UFL7gtxg9-u-wc2RB5UPO6XYBg5Eqfs5UwELypFoy.png?v=1700547897\" alt=\"The homepage of merchant data software, MerchantWords.\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eThis software checks search volume and data for product keywords.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice:\u003c/strong\u003e Paid plans start at $35 per month.\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://sellerengine.com/repricer/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSellery\u003c/a\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/QE0Oh8uxtgLkagdpST0H5tYK8frpQw0PETcjMV7MM9RCsa3ce_U84u7uFNEgVl-TlCYjOUwbsFmluAw0IVTAk6XHMYZPbzD_SyxdZ02APsFtM-ekp6MtyeHmS0kz.png?v=1700547953\" alt=\"The homepage of pricing software, Sellery\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eThis real-time Amazon repricing software suggests repricing strategies to win the Buy Box and increase sales.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eYou can use the trial version for free. Paid plans are 1% of your gross monthly sales with a minimum fee of $50 per month.\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://feedcheck.co/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eFeedCheck\u003c/a\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/qWVMzAd7mRt9Ov1bFPb3Q3oWiglZOFgbwomb3EkpDND2K1KKvCJFjoDExfaJpT62_xWnEufXqsXySHBhv_gnl3ydPBAb4en_e_RYFif85r8jVhq0x-HWC5OasDeU.png?v=1700548017\" alt=\"An example dashboard from the review monitoring software, FeedCheck\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003eFeedCheck monitors customer reviews to help you respond promptly across Amazon and other sales channels. Plus, it lets you monitor competitors’ product reviews and questions so you can analyze and improve your own product descriptions.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eStarts at $129 per month.\u003c/p\u003e\n\u003ch4\u003e\u003ca href=\"https://seller.tools/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eSeller Tools\u003c/a\u003e\u003c/h4\u003e\n\u003cdiv style=\"text-align: left;\"\u003e\u003cimg style=\"float: none;\" alt=\"The homepage of Amazon Seller Tools, featuring illustrations of charts and graphs.\" src=\"https://cdn.shopify.com/s/files/1/0070/7032/files/GWXm1jrtzk74Iq4bYuT3rgsA1RQVotT0gl2Gi89-5i3ikYHOyEhn1n5fcNt7vk0UJe0b4YT2jT3A7l6EDKw5lb0aBkwavrxo-3bLZ6SEN-hgK88QP2zCVjSeXvTq.png?v=1700548004\" loading=\"lazy\"\u003e\u003c/div\u003e\n\u003cp\u003eSeller Tools helps automate your Amazon dropshipping store. It includes a keyword manager, PPC management tool, and product research tools.\u003c/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrice: \u003c/strong\u003eStarts at $37 per month for the Chrome extension.\u003c/p\u003e\n\u003ch2 id=\"9\"\u003eHow to run an Amazon dropshipping business without money\u003c/h2\u003e\n\u003cp\u003eMost dropshippers spend money to build their businesses, investing in assets like an online store, content creation, advertising, and marketing or management software. But it is possible to start dropshipping on Amazon without spending a dollar. Here’s how:\u003c/p\u003e\n\u003ch3\u003eChoose the Individual Seller plan\u003c/h3\u003e\n\u003cp\u003eUnlike Amazon’s professional seller plan, which is a paid subscription, the Individual plan is charged per item sold—so you won’t be billed before you’ve made a sale.\u003c/p\u003e\n\u003ch3\u003ePick suppliers with zero upfront costs\u003c/h3\u003e\n\u003cp\u003eMost reputable dropshipping suppliers will not charge an upfront fee to do business with you. That means you shouldn’t need to pay your supplier until you’ve made a sale and have been paid by the customer.\u003c/p\u003e\n\u003cp\u003eIf you can spare a few dollars, you may want to purchase the product(s) you intend to sell. Being able to physically hold, view, and try out your product will greatly help when creating marketing content.\u003c/p\u003e\n\u003ch3\u003eCreate your own content\u003c/h3\u003e\n\u003cp\u003eWrite your own product descriptions and reviews, take your own product photos, and create \u003ca href=\"/ng/blog/product-demo-video\" target=\"_blank\"\u003eproduct demonstration videos\u003c/a\u003e using your phone.\u003c/p\u003e\n\u003cp\u003eThere’s no denying that self-made marketing content is time consuming, and depending on your writing and production skills, it may be hard to replicate the quality of professional copy and images.\u003c/p\u003e\n\u003cp\u003eHowever, by paying close attention to your \u003ca href=\"/ng/blog/competitive-analysis\" target=\"_blank\"\u003ecompetitors’ content\u003c/a\u003e, and deeply researching your \u003ca href=\"/ng/blog/target-market\"\u003etarget customers\u003c/a\u003e, it’s possible to create effective content that communicates the key details of your products—and explains why your customers will benefit from buying them.\u003c/p\u003e\n\u003ch3\u003eHarness organic marketing channels\u003c/h3\u003e\n\u003cp\u003eOrganic \u003ca href=\"/ng/blog/marketing-channels\" target=\"_blank\"\u003emarketing channels\u003c/a\u003e are the most accessible way to promote your products without spending money on advertising.\u003c/p\u003e\n\u003cp\u003eSocial media platforms like Facebook, Instagram, and \u003ca href=\"/sell-on-tiktok\" target=\"_blank\"\u003eTikTok\u003c/a\u003e are powerful tools for spreading awareness about your products—if your content can strike a balance between entertainment and promotion. Spend time absorbing the latest trends and put your own twist on popular memes.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"/ng/blog/seo-marketing\" target=\"_blank\"\u003eSEO marketing\u003c/a\u003e strategies involve optimizing your content to rank higher in search engine results. By including relevant keywords in your product descriptions and making your content as useful as possible, you can appear more often in Amazon and Google searches.\u003c/p\u003e\n\u003ch2 id=\"8\"\u003eRunning a dropshipping business with your online store\u003c/h2\u003e\n\u003cp\u003e\u003c/p\u003e\u003cdiv class=\"relative aspect-video mb-8\"\u003e\u003cdiv data-component=\"youtube-facade\" data-src=\"https://www.youtube.com/embed/GlKo6FlbkQw?si=P52nU_irrN6spYY8\u0026amp;enablejsapi=1\u0026amp;origin=https%3A%2F%2Fwww.shopify.com\" class=\"absolute inset-0 w-full h-full\"\u003e\u003c/div\u003e\u003c/div\u003e\u003cp\u003e\u003c/p\u003e\n\u003cp\u003eThe alternative to dropshipping Amazon products through third-party marketplaces is to \u003ca href=\"/ng/blog/start-online-store\" target=\"_blank\"\u003estart your own online store\u003c/a\u003e to list and promote your products.\u003c/p\u003e\n\u003cp\u003eUsing your own store may be a more successful dropshipping business model in the long term, as it gives you more control over your customer service and flexibility over marketing and branding.\u003c/p\u003e\n\u003ch3\u003ePros of dropshipping with your online store\u003c/h3\u003e\n\u003ch4\u003eMore control\u003c/h4\u003e\n\u003cp\u003eWhen you build your own online store, you get to create a shopping environment that’s conducive to selling your products. You can customize the look and layout—and create custom product pages optimized to suit your customers and niche.\u003c/p\u003e\n\u003ch4\u003eEasy design\u003c/h4\u003e\n\u003cp\u003eWith \u003ca href=\"/online-store\" target=\"_blank\"\u003estore builders\u003c/a\u003e like Shopify, there’s no barrier to designing and running your own store. And once your site is up and running, it’s simple to add extra features that increase your \u003ca href=\"/ng/blog/120261189-conversion-rate-optimization\" target=\"_blank\"\u003econversion rate\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWithin a day, it’s possible to create a store, brand it, add your products, and connect a \u003ca href=\"/payment-gateways\"\u003epayment gateway\u003c/a\u003e to make your first sale.\u003c/p\u003e\n\u003ch4\u003eMobile-ready\u003c/h4\u003e\n\u003cp\u003eDon't prevent your customers from shopping on their mobile devices. If you choose to build your online store with an \u003ca href=\"/ng/blog/best-ecommerce-platforms\" target=\"_blank\"\u003eecommerce platform\u003c/a\u003e, your site will be responsive, which means it will adapt to different screen sizes.\u003c/p\u003e\n\u003ch4\u003eNo third-party fees\u003c/h4\u003e\n\u003cp\u003eWith your own store, you won’t have to pay Amazon’s referral fees, which will significantly improve your profit margins.\u003c/p\u003e\n\u003ch4\u003eBuilding a real business\u003c/h4\u003e\n\u003cp\u003eBy creating an independent store, you’re building a long-term business with a distinctive feel. That makes it possible to pursue repeat business and a loyal set of customers who will tell others about your website.\u003c/p\u003e\n\u003ch4\u003eMore shipping and supplier options\u003c/h4\u003e\n\u003cp\u003eWhen you run a dropshipping business on your own site, you can build relationships with different wholesalers.\u003c/p\u003e\n\u003ch3\u003eCons of dropshipping with your online store\u003c/h3\u003e\n\u003ch4\u003eNo free traffic\u003c/h4\u003e\n\u003cp\u003eWith your own site, you’ll be responsible for generating traffic through marketing, social media, SEO, and paid advertising.\u003c/p\u003e\n\u003ch2 id=\"10\"\u003eOther ways to sell on Amazon\u003c/h2\u003e\n\u003cp\u003eIf you want a seller presence on Amazon, but feel that a dropshipping business isn’t right for you, there are other options. Two popular ways to sell on Amazon besides dropshipping are \u003ca href=\"/ng/blog/affiliate-marketing\" target=\"_blank\"\u003eaffiliate marketing\u003c/a\u003e and fulfillment by Amazon.\u003c/p\u003e\n\u003ch3\u003eAmazon affiliate marketing\u003c/h3\u003e\n\u003cp\u003eAmazon’s affiliate marketing program, known as \u003ca href=\"https://affiliate-program.amazon.com/\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eAmazon Associates\u003c/a\u003e, is a free, popular alternative to dropshipping. Amazon affiliates promote products sold on Amazon via their own websites, ads, or social media posts.\u003c/p\u003e\n\u003cp\u003eWhen a website visitor or social media user clicks on an affiliate link, they are taken to Amazon to make their purchase. Affiliates receive a commission whenever they persuade a customer to buy a product through an affiliate link.\u003c/p\u003e\n\u003cp\u003e\u003ca href=\"https://affiliate-program.amazon.com/help/node/topic/GRXPHT8U84RAYDXZ\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eCommission rates\u003c/a\u003e vary depending on the product category, but most range from 3% to 5%. To \u003ca href=\"/ng/blog/amazon-affiliate-marketing#5\" target=\"_blank\"\u003ebecome an Amazon affiliate\u003c/a\u003e, first check that your website or social media account meets the \u003ca href=\"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eeligibility criteria\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003eAmazon FBA (Fulfillment by Amazon)\u003c/h3\u003e\n\u003cp\u003eAmazon also has its own fulfillment centers, known as \u003ca href=\"https://services.amazon.com/fulfillment-by-amazon/benefits.html\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"\u003eFulfillment by Amazon\u003c/a\u003e.\u003c/p\u003e\n\u003cp\u003eWith this model, you send your products to Amazon’s FBA centers. Amazon takes care of storage, packaging, and shipping products to customers. It also handles customer service and order returns.\u003c/p\u003e\n\u003cp\u003eWhile this can save a lot of time and effort, FBA comes with various fees, including storage fees and fulfillment fees (see the link above).\u003c/p\u003e\n\u003ch4\u003eAmazon FBA vs. dropshipping\u003c/h4\u003e\n\u003cp\u003eAmazon FBA and Amazon dropshipping are both fulfillment models that allow you to list and sell products without holding inventory.\u003c/p\u003e\n\u003cp\u003eThe difference between FBA and dropshipping is that, with FBA, Amazon will store, pack, and ship your products. With dropshipping, on the other hand, a third-party supplier handles inventory management and order fulfillment.\u003c/p\u003e\n\u003ch2\u003eGrow your dropshipping business today with Shopify\u003c/h2\u003e\n\u003cp\u003eAmazon dropshipping can be a great way to increase sales for your business, whether you’re established or just starting out. If you choose to include this dropshipping method in your Shopify store, there are many tools ready to help you with \u003ca href=\"/ng/blog/dropshipping-fulfillment\" target=\"_blank\"\u003edropshipping fulfillment\u003c/a\u003e, sourcing, pricing, and marketing—be sure to also check out some top \u003ca href=\"/ng/blog/dropshipping-tips\" target=\"_blank\"\u003edropshipping tips\u003c/a\u003e.\u003c/p\u003e\n\u003ch3\u003e\u003c/h3\u003e\n\n\u003cdiv class=\"clear\"\u003e\u003c/div\u003e\n\u003cdiv id=\":R0:\" data-component-name=\"blog-read-more\" class=\"marketing-block marketing-block--light marketing-block--padded text-body-sm text-left my-8 tablet:my-16 p-8 bg-marketingBg border-t-2 [\u0026amp;_h2]:text-t5 border-blog-highlight\"\u003e\u003ch2 class=\"!mt-0 mb-6 font-aktivgroteskextended\"\u003eRead more\u003c/h2\u003e\u003cul class=\"!mt-0 !mb-0\"\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/product-sourcing-apps\"\u003eHow To Source Products To Sell Online\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/dropshipping-websites\"\u003eThe 9 Best Dropshipping Websites for Your Online Store\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/product-ideas\"\u003eProduct Ideas: 17 Places To Find Profitable Products\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/what-is-shopify\"\u003eWhat is Shopify and How Does it Work?\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/affiliate-marketing\"\u003eWhat Is Affiliate Marketing and How to Get Started\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/amazon-affiliate-marketing\"\u003eAmazon Affiliate Program: How To Join and Earn More\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/start-affiliate-marketing-with-no-money\"\u003eHow To Start Affiliate Marketing With No Money\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/validate-product-ideas\"\u003eVideo- How to Validate Your Product Ideas\u003c/a\u003e\u003c/li\u003e\u003cli class=\"mt-2\"\u003e\u003ca href=\"/ng/blog/dropshipping-software\"\u003e8 Dropshipping Software for New Dropshippers\u003c/a\u003e\u003c/li\u003e\u003c/ul\u003e\u003c/div\u003e\u003cdiv class=\"marketing-block marketing-block--light marketing-block--padded my-12 border-l-2 pl-4 [\u0026amp;_h2]:!mt-0 [\u0026amp;_h2]:mb-6 [\u0026amp;_h2]:text-t5 [\u0026amp;_h3]:!mt-0 [\u0026amp;_h3]:mb-6 [\u0026amp;_h3]:text-t7 [\u0026amp;_h4]:!mt-0 [\u0026amp;_h4]:mb-6 [\u0026amp;_h4]:text-t8 [\u0026amp;_ul]:!mt-0 [\u0026amp;_ul]:mb-6 [\u0026amp;_ul:last-child]:mb-0 [\u0026amp;_ol]:!mt-0 [\u0026amp;_ol]:mb-6 [\u0026amp;_ol:last-child]:mb-0 [\u0026amp;_p]:!mt-0 [\u0026amp;_p]:mb-6 [\u0026amp;_p:last-child]:mb-0 border-blog-highlight text-body-sm my-8 tablet:my-16 p-8 bg-marketingBg !border-l-0 border-t-2 pl-8 [\u0026amp;_[itemscope]]:mb-6 [\u0026amp;_[itemscope]:last-child]:mb-0\" id=\"faq-section\"\u003e\n\u003cdiv itemscope=\"\" itemtype=\"https://schema.org/FAQPage\"\u003e\n\u003ch2 id=\"11\"\u003eAmazon dropshipping FAQ\u003c/h2\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs Amazon dropshipping profitable?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDropshipping can be a profitable business model. Many entrepreneurs make good money from dropshipping on Amazon. However, it is important to remember that dropshipping is a competitive industry, and success will depend on how well you can identify a profitable niche, source good products, and market your business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs Amazon dropshipping legal?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eAmazon dropshipping is legal. However, Amazon has specific policies that dropshippers must follow. These include being the seller of record for products, and being responsible for accepting and processing customer returns.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs Amazon-to-eBay dropshipping allowed?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eDropshipping is allowed on eBay. However, listing an item on eBay and then purchasing the item from Amazon and shipping it directly to a customer is not allowed. In other words, dropshippers can have a presence on Amazon and eBay, but they can’t use Amazon to fulfill eBay orders.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eIs Amazon FBA dropshipping worth it?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eUsing Amazon FBA to dropship products can be worth it if Amazon is your primary sales channel and your business doesn't have the resources to store, package, and ship orders. In these cases, Amazon FBA allows sellers to start and grow a business without large overhead costs.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003cdiv itemscope=\"\" itemprop=\"mainEntity\" itemtype=\"https://schema.org/Question\"\u003e\n\u003ch3 itemprop=\"name\"\u003eCan you dropship for free on Amazon?\u003c/h3\u003e\n\u003cdiv itemscope=\"\" itemprop=\"acceptedAnswer\" itemtype=\"https://schema.org/Answer\"\u003e\n\u003cdiv itemprop=\"text\"\u003e\n\u003cp\u003eSelling on Amazon, dropshipping included, requires an Amazon seller account. The Professional selling plan costs $39.99 per month, while the individual selling plan costs 99¢ per unit sold. Additionally, you may have to pay other costs, such as seller fees, closing fees, and high-volume listing fees, depending on the specific nature of your business.\u003c/p\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e\n\u003c/div\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip Recruiter - 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In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. 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In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"white_paper_template":{"heading":"Free White Paper Template","content":"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. 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