David Menninger's Analyst Perspectives

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class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/agentmanagement" class="minimal-mobile-menu-link"><span>Agent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/contactcenter" class="minimal-mobile-menu-link"><span>Contact Center</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/customerexperiencemanagement" class="minimal-mobile-menu-link"><span>Customer Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/fieldservice" class="minimal-mobile-menu-link"><span>Field Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/intelligentselfservice" class="minimal-mobile-menu-link"><span>Intelligent Self-Service</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/customerexperience/voiceofthecustomer" class="minimal-mobile-menu-link"><span>Voice of the Customer</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitalbusiness" class="minimal-mobile-menu-link"><span>Digital Business</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-applications" class="minimal-mobile-menu-link"><span>Digital Applications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digitalcommunications" class="minimal-mobile-menu-link"><span>Digital Communications</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-intelligence" class="minimal-mobile-menu-link"><span>Digital Intelligence</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/digital-operations" class="minimal-mobile-menu-link"><span>Digital Operations</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/experiencemanagement" class="minimal-mobile-menu-link"><span>Experience Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/generative-ai" class="minimal-mobile-menu-link"><span>Generative AI</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/performancemanagement" class="minimal-mobile-menu-link"><span>Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/sustainabilityandesg" class="minimal-mobile-menu-link"><span>Sustainability & ESG</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitalbusiness/workmanagement" class="minimal-mobile-menu-link"><span>Work Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/digitaltechnology" class="minimal-mobile-menu-link"><span>Digital Technology</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/businesscontinuity" class="minimal-mobile-menu-link"><span>Business Continuity</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/cloudcomputing" class="minimal-mobile-menu-link"><span>Cloud Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/devops" class="minimal-mobile-menu-link"><span>DevOps and Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/digitalsecurity" class="minimal-mobile-menu-link"><span>Digital Security</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/intelligentautomation" class="minimal-mobile-menu-link"><span>Intelligent Automation</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/internetofthings" class="minimal-mobile-menu-link"><span>IoT and Edge Computing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/itops" class="minimal-mobile-menu-link"><span>ITOps</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/it-service-management" class="minimal-mobile-menu-link"><span>IT Service Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/digitaltechnology/observability" class="minimal-mobile-menu-link"><span>Observability</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/humancapitalmanagement" class="minimal-mobile-menu-link"><span>Human Capital Management</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/employeeexperience" class="minimal-mobile-menu-link"><span>Employee Experience</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/learningmanagement" class="minimal-mobile-menu-link"><span>Learning Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/payrollmanagement" class="minimal-mobile-menu-link"><span>Payroll Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/talentmanagement" class="minimal-mobile-menu-link"><span>Talent Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/totalcompensationmanagement" class="minimal-mobile-menu-link"><span>Total Compensation Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/humancapitalmanagement/workforcemanagement" class="minimal-mobile-menu-link"><span>Workforce Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/marketing" class="minimal-mobile-menu-link"><span>Marketing</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/customerdataplatforms" class="minimal-mobile-menu-link"><span>Customer Data Platforms</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalexperienceplatforms" class="minimal-mobile-menu-link"><span>Digital Experience Platform</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/digitalmarketing" class="minimal-mobile-menu-link"><span>Digital Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/intelligentmarketing" class="minimal-mobile-menu-link"><span>Intelligent Marketing</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/marketingperformancemanagement" class="minimal-mobile-menu-link"><span>Marketing Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/marketing/productexperiencemanagement" class="minimal-mobile-menu-link"><span>Product Experience Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeoffinance" class="minimal-mobile-menu-link"><span>Office of Finance</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/businessplanning" class="minimal-mobile-menu-link"><span>Business Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/digitalfinance" class="minimal-mobile-menu-link"><span>Digital Finance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/erpandcontinuousaccounting" class="minimal-mobile-menu-link"><span>ERP & Continuous Accounting</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/consolidate-and-close-management" class="minimal-mobile-menu-link"><span>Consolidate & Close Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/procure-to-pay" class="minimal-mobile-menu-link"><span>Procure-to-Pay</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeoffinance/order-to-cash" class="minimal-mobile-menu-link"><span>Order-to-Cash</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/officeofrevenue" class="minimal-mobile-menu-link"><span>Office of Revenue</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/digitalcommerce" class="minimal-mobile-menu-link"><span>Digital Commerce</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/partnermanagement" class="minimal-mobile-menu-link"><span>Partner Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenuemanagement" class="minimal-mobile-menu-link"><span>Revenue Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/revenueperformancemanagement" class="minimal-mobile-menu-link"><span>Revenue Performance Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/salesengagement" class="minimal-mobile-menu-link"><span>Sales Engagement</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/officeofrevenue/subscriptionmanagement" class="minimal-mobile-menu-link"><span>Subscription Management</span></a></span> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/operationsandsupplychain" class="minimal-mobile-menu-link"><span>Operations & Supply Chain</span></a></span> <ul class="minimal-mobile-menu-submenu level-3"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousplanning" class="minimal-mobile-menu-link"><span>Continuous Planning</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/continuousupplychainanderp" class="minimal-mobile-menu-link"><span>Continuous Supply Chain & ERP</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/productinformationmanagement" class="minimal-mobile-menu-link"><span>Product Information Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/propertytechnology" class="minimal-mobile-menu-link"><span>Property Technology</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/supplierrelationshipmanagement" class="minimal-mobile-menu-link"><span>Supplier Relationship Management</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/focus/operationsandsupplychain/sustainabilitymanagement" class="minimal-mobile-menu-link"><span>Sustainability Management</span></a></span> </li> </ul> </li> </ul> </li> <li class="minimal-has-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industries" class="minimal-mobile-menu-link"><span>Industries</span></a></span> <ul class="minimal-mobile-menu-submenu level-2"> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/automotive" class="minimal-mobile-menu-link"><span>Automotive</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/banking" class="minimal-mobile-menu-link"><span>Banking</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/consumer-products" class="minimal-mobile-menu-link"><span>Consumer Products</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/financial-services" class="minimal-mobile-menu-link"><span>Financial Services</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/food-beverage" class="minimal-mobile-menu-link"><span>Food & Beverage</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/healthcare" class="minimal-mobile-menu-link"><span>Healthcare</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/hospitality" class="minimal-mobile-menu-link"><span>Hospitality</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a href="https://www.isg-research.net/vertical-industry/insurance" class="minimal-mobile-menu-link"><span>Insurance</span></a></span> </li> <li class="minimal-no-mobile-submenu minimal-mobile-menu-item hs-skip-lang-url-rewrite"> <span><a 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We offer a portfolio of advisory, research, thought leadership and digital education services to help optimize market strategy, planning and execution.</p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/analyst_relations" rel="noopener">Analyst Relations</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/demand_generation" rel="noopener">Demand Generation</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/services/vendors/product-marketing" rel="noopener">Product Marketing</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/vendor-coverage" target="_self" role="menuitem">Market Coverage</a></strong></p> <p><strong><a href="https://www.ventanaresearch.com/briefing" target="_self" role="menuitem">Request a Briefing</a></strong><br><br><br></p></div> <span id="hs_cos_wrapper_dnd_area-module-2_" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_simple_menu" style="" data-hs-cos-general-type="widget" data-hs-cos-type="simple_menu"><ul></ul></span> <div class="bottom_rich_text"> </div> </div> </div> </div> </div> </div> <script src="https://davidmenninger.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/90531223305/1725882478811/Ventana_Research_2023/js/mmenu.min.js"></script> </div> </div> </div> </div> </div> </div> </div> </div> <div id="hs_cos_wrapper_Structured_data" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"></div> <div class="body-container-wrapper"> <div class="blog-header background-image post_page_2" data-bg-color="secondary" style=" background-size:cover; background-position:50%; background-repeat:no-repeat; background-image:url(https://davidmenninger.isg-research.net/hubfs/_images/_backgrounds_expertise/2024_VR_AI_Expertise_Image_AdobeStock_637057734_1200px.jpg); ">  <div class="row-fluid"> <div class="blog-header__inner dnd-row"> <div class="blog--post__image dnd-section"> <img class="analyst-header-photo" src="https://davidmenninger.isg-research.net/hubfs/_images/_team/Menninger.David%20Pic.Circle.png" style="padding: 10px; "> <br> <h1 class="analyst-header-title">David Menninger's Analyst Perspectives</h1>  </div> </div> </div> </div> <div class="content-wrapper-listing blog-single"> <div class="blog-content-wrapper"> <div>  <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://davidmenninger.isg-research.net/david-menninger/2011/06/29/yahoo-spins-out-hadoop-to-create-hortonworks">Yahoo Spins Out Hadoop to Create Hortonworks</a></h2> <div class="author-meta"> Posted by <a href="https://davidmenninger.isg-research.net/author/isg-software-research"> ISG Software Research </a> on <span class="post-date">28 June 2011 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=200&name=Slider_3.png" width="200" !important: srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=100&name=Slider_3.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=200&name=Slider_3.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=300&name=Slider_3.png 300w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=400&name=Slider_3.png 400w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=500&name=Slider_3.png 500w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=600&name=Slider_3.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>For months the <a title="speculation was rampant," href="http://online.wsj.com/article/SB10001424052748704729304576287343518337646.html" target="_blank"><span style="text-decoration: underline;">speculation was rampant,</span></a> and now the rumors have proven to be true. Yahoo has officially <a title="announced" href="http://pressroom.yahoo.net/pr/ycorp/yahoo-and-benchmark-capital-introduce-hortonworks.aspx" target="_blank"><span style="text-decoration: underline;">announced</span></a> that it will become a player in the emerging Hadoop market. <a title="Hadoop" href="//www.ventanaresearch.com/blog/commentblog.aspx?id=1373" target="_blank"><span style="text-decoration: underline;">Hadoop</span></a> provides distributed computing capabilities that enable organizations to process very large amounts of data quickly. Backed by Yahoo and Benchmark Capital, a new entity called <a title="Hortonworks" href="http://www.hortonworks.com/" target="_blank"><span style="text-decoration: underline;">Hortonworks</span></a> has formed around a team from Yahoo that consists of more than 20 key architects of and contributors to the Apache Hadoop project....</p> </div> <a href="https://davidmenninger.isg-research.net/david-menninger/2011/06/29/yahoo-spins-out-hadoop-to-create-hortonworks"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://davidmenninger.isg-research.net/topic/big-data">Big Data</a>, <a href="https://davidmenninger.isg-research.net/topic/sales-performance">Sales Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/social-media">Social Media</a>, <a href="https://davidmenninger.isg-research.net/topic/supply-chain-performance">Supply Chain Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://davidmenninger.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://davidmenninger.isg-research.net/topic/business-performance">Business Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/customer-contact-center">Customer & Contact Center</a>, <a href="https://davidmenninger.isg-research.net/topic/financial-performance">Financial Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/operational-intelligence">Operational Intelligence</a>, <a href="https://davidmenninger.isg-research.net/topic/workforce-performance">Workforce Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/stratahadoop">Strata+Hadoop</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://davidmenninger.isg-research.net/david-menninger/2011/06/24/inetsoft-advances-business-intelligence-to-deliver-business-analytics">InetSoft Advances Business Intelligence to Deliver Business Analytics</a></h2> <div class="author-meta"> Posted by <a href="https://davidmenninger.isg-research.net/author/david-menninger"> David Menninger </a> on <span class="post-date">24 June 2011 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=200&name=Slider_3.png" width="200" !important: srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=100&name=Slider_3.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=200&name=Slider_3.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=300&name=Slider_3.png 300w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=400&name=Slider_3.png 400w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=500&name=Slider_3.png 500w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=600&name=Slider_3.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span style="font-size: x-small;"><span style="font-family: Verdana;"><span style="text-decoration: underline;"><a title="InetSoft" href="http://www.inetsoft.com/" target="_blank">InetSoft</a></span> is a business intelligence vendor that is not well-known but has more than 3,000 customers. Why do you need to know about another BI vendor? <span style="text-decoration: underline;"><a title="As I’ve written in the past" href="//davidmenninger.ventanaresearch.com/2010/11/27/it%E2%80%99s-alive-a-look-at-why-the-software-ecosystem-matters-to-you/" target="_blank">As I’ve written in the past</a></span>, there’s a place in this market for both the megavendors and smaller vendors. InetSoft, one of the latter, has developed a broad set of capabilities over the years that have resonated with its customers. It <span style="text-decoration: underline;"><a title="recently announced" href="http://www.inetsoft.com/company/pressr/advancing_agile_bi_with_new_release_of_business_intelligence_application.jsp" target="_blank">recently announced</a></span> and brought to market a significant new release, <span style="text-decoration: underline;"><a title="Style Intelligence 11" href="http://www.inetsoft.com/products/StyleIntelligence/" target="_blank">Style Intelligence 11</a></span>.  </span></span> </p> </div> <a href="https://davidmenninger.isg-research.net/david-menninger/2011/06/24/inetsoft-advances-business-intelligence-to-deliver-business-analytics"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://davidmenninger.isg-research.net/topic/sales-performance">Sales Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/supply-chain-performance">Supply Chain Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://davidmenninger.isg-research.net/topic/business-collaboration">Business Collaboration</a>, <a href="https://davidmenninger.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://davidmenninger.isg-research.net/topic/business-performance">Business Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/cio">CIO</a>, <a href="https://davidmenninger.isg-research.net/topic/customer-contact-center">Customer & Contact Center</a>, <a href="https://davidmenninger.isg-research.net/topic/financial-performance">Financial Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/inetsoft">InetSoft</a>, <a href="https://davidmenninger.isg-research.net/topic/information-applications">Information Applications</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://davidmenninger.isg-research.net/david-menninger/2011/06/22/pentaho-4-unites-enterprise-business-intelligence-and-data-integration">Pentaho 4 Unites Enterprise Business Intelligence and Data Integration </a></h2> <div class="author-meta"> Posted by <a href="https://davidmenninger.isg-research.net/author/david-menninger"> David Menninger </a> on <span class="post-date">22 June 2011 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=200&name=Slider_3.png" width="200" !important: srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=100&name=Slider_3.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=200&name=Slider_3.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=300&name=Slider_3.png 300w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=400&name=Slider_3.png 400w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=500&name=Slider_3.png 500w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=600&name=Slider_3.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span style="font-size: x-small;"><span style="font-family: Verdana;">As recently as two years ago, Pentaho was all about open source business intelligence. The company used an open source business model to build a base of more than 1,200 paying customers and establish more than 8,000 production deployments. It still has an open source business model, but the company has created a broad yet integrated product line that deserves to be evaluated on its features, not just its licensing scheme. This week <span style="text-decoration: underline;"><a title="Pentaho announced version 4.0" href="http://www.pentaho.com/news/releases/pentaho-bi-4-delivers-power-to-the-user/" target="_blank">Pentaho announced version 4.0</a></span> of its BI suite along with...</span></span></p> </div> <a href="https://davidmenninger.isg-research.net/david-menninger/2011/06/22/pentaho-4-unites-enterprise-business-intelligence-and-data-integration"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://davidmenninger.isg-research.net/topic/pentaho">Pentaho</a>, <a href="https://davidmenninger.isg-research.net/topic/sales-performance">Sales Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/social-media">Social Media</a>, <a href="https://davidmenninger.isg-research.net/topic/supply-chain-performance">Supply Chain Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://davidmenninger.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://davidmenninger.isg-research.net/topic/business-performance">Business Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/customer-contact-center">Customer & Contact Center</a>, <a href="https://davidmenninger.isg-research.net/topic/financial-performance">Financial Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/olap">OLAP</a>, <a href="https://davidmenninger.isg-research.net/topic/visualization">Visualization</a>, <a href="https://davidmenninger.isg-research.net/topic/workforce-performance">Workforce Performance</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://davidmenninger.isg-research.net/david-menninger/2011/06/19/cloudera-supports-hadoop-with-new-distribution-and-enterprise-version">Cloudera Supports Hadoop with New Distribution and Enterprise Version</a></h2> <div class="author-meta"> Posted by <a href="https://davidmenninger.isg-research.net/author/david-menninger"> David Menninger </a> on <span class="post-date">19 June 2011 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=200&name=Slider_3.png" width="200" !important: srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=100&name=Slider_3.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=200&name=Slider_3.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=300&name=Slider_3.png 300w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=400&name=Slider_3.png 400w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=500&name=Slider_3.png 500w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=600&name=Slider_3.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p>Cloudera is riding the wave of big data. I first learned about the company while working at Vertica, one of Cloudera’s partners. Customers that managed large amounts of structured relational data also needed to process large amounts of semistructured data such as the type found in web logs and application logs. The emerging channel of social media provided another source of data lacking the structure that would lend itself to analysis in a relational database. Other organizations needed to...</p> </div> <a href="https://davidmenninger.isg-research.net/david-menninger/2011/06/19/cloudera-supports-hadoop-with-new-distribution-and-enterprise-version"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://davidmenninger.isg-research.net/topic/big-data">Big Data</a>, <a href="https://davidmenninger.isg-research.net/topic/predictive-analytics">Predictive Analytics</a>, <a href="https://davidmenninger.isg-research.net/topic/sales-performance">Sales Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/social-media">Social Media</a>, <a href="https://davidmenninger.isg-research.net/topic/supply-chain-performance">Supply Chain Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://davidmenninger.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://davidmenninger.isg-research.net/topic/business-performance">Business Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/cdh3">CDH3</a>, <a href="https://davidmenninger.isg-research.net/topic/cloudera">Cloudera</a>, <a href="https://davidmenninger.isg-research.net/topic/customer-contact-center">Customer & Contact Center</a>, <a href="https://davidmenninger.isg-research.net/topic/information-management">Information Management</a>, <a href="https://davidmenninger.isg-research.net/topic/stratahadoop">Strata+Hadoop</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://davidmenninger.isg-research.net/david-menninger/2011/06/17/ibm-gets-smarter-about-predictive-analytics">IBM Gets Smarter about Predictive Analytics</a></h2> <div class="author-meta"> Posted by <a href="https://davidmenninger.isg-research.net/author/david-menninger"> David Menninger </a> on <span class="post-date">17 June 2011 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=200&name=Slider_3.png" width="200" !important: srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=100&name=Slider_3.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=200&name=Slider_3.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=300&name=Slider_3.png 300w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=400&name=Slider_3.png 400w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=500&name=Slider_3.png 500w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=600&name=Slider_3.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span style="font-family: Verdana;">I recently attended IBM’s analyst summit on business analytics. Since last year’s event was largely a preview of <span style="text-decoration: underline;"><a title="Cognos 10" href="//davidmenninger.ventanaresearch.com/2010/11/27/cognos-10-breaks-down-barriers-to-business-intelligence-and-analytics/" target="_blank">Cognos 10</a>,</span></span><span style="font-family: Verdana;"> which was several years in the making, I wondered what this year’s event would be about. IBM focused much of the attention on predictive analytics, strengthened by its acquisition of SPSS. My colleague Robert Kugel covered another theme from the event in his post on <span style="text-decoration: underline;"><a title="Cognos Planning" href="//robertkugel.ventanaresearch.com/2011/06/08/ibm-cognos-gets-ready-for-the-revolution-in-analytical-processes/" target="_blank">Cognos Planning</a></span></span><span><span style="font-family: Verdana;">. </span></span></p> </div> <a href="https://davidmenninger.isg-research.net/david-menninger/2011/06/17/ibm-gets-smarter-about-predictive-analytics"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://davidmenninger.isg-research.net/topic/predictive-analytics">Predictive Analytics</a>, <a href="https://davidmenninger.isg-research.net/topic/sales-performance">Sales Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/social-media">Social Media</a>, <a href="https://davidmenninger.isg-research.net/topic/supply-chain-performance">Supply Chain Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/business-analytics">Business Analytics</a>, <a href="https://davidmenninger.isg-research.net/topic/business-intelligence">Business Intelligence</a>, <a href="https://davidmenninger.isg-research.net/topic/business-performance">Business Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/customer-contact-center">Customer & Contact Center</a>, <a href="https://davidmenninger.isg-research.net/topic/financial-performance">Financial Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/operational-intelligence">Operational Intelligence</a>, <a href="https://davidmenninger.isg-research.net/topic/workforce-performance">Workforce Performance</a> <hr> </div> <div class="blog-index__post-content" style="margin-bottom: 80px"> <div class="post-meta"> <h2 style="font-size: 1.875rem;"><a href="https://davidmenninger.isg-research.net/david-menninger/2011/06/08/informatica-joins-big-data-market-with-new-release">Informatica Joins Big Data Market with New Release</a></h2> <div class="author-meta"> Posted by <a href="https://davidmenninger.isg-research.net/author/david-menninger"> David Menninger </a> on <span class="post-date">08 June 2011 </span> </div>  <hr> </div> <div class="list-card-p"><div class="wrapingimage"> <img src="https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=200&name=Slider_3.png" width="200" !important: srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=100&name=Slider_3.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=200&name=Slider_3.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=300&name=Slider_3.png 300w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=400&name=Slider_3.png 400w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=500&name=Slider_3.png 500w, https://davidmenninger.isg-research.net/hs-fs/hubfs/Homepage_Slider/Slider_3.png?width=600&name=Slider_3.png 600w" sizes="(max-width: 200px) 100vw, 200px"> </div> <p><span style="font-family: Verdana; font-size: x-small;">Informatica has announced <span style="text-decoration: underline;"><a title="version 9.1 for Big Data" href="http://www.informatica.com/news_events/press_releases/Pages/06062011_informatica91_customers.aspx" target="_blank">version 9.1 for Big Data</a></span>.</span><span style="font-family: Verdana; font-size: x-small;">  I wrote <span style="text-decoration: underline;"><a title="previously about Informatica 9.1" href="//davidmenninger.ventanaresearch.com/2011/02/27/informatica-stays-with-its-strengths-in-data-integration/" target="_blank">previously about Informatica 9.1</a>,</span></span><span style="font-size: x-small;"><span style="font-family: Verdana;">the latest iteration of the company’s data integration platform, following its industry analyst summit. At that event in February, the company officials alluded to future plans regarding Hadoop and other big-data sources yet to be finalized. This announcement reveals those plans. Informatica will support three types of “big data”: big transaction data from relational databases and data warehouse system,...</span></span></p> </div> <a href="https://davidmenninger.isg-research.net/david-menninger/2011/06/08/informatica-joins-big-data-market-with-new-release"><span class="readmore"> Read More </span></a><br><br> Topics: <a href="https://davidmenninger.isg-research.net/topic/big-data">Big Data</a>, <a href="https://davidmenninger.isg-research.net/topic/mapreduce">MapReduce</a>, <a href="https://davidmenninger.isg-research.net/topic/social-media">Social Media</a>, <a href="https://davidmenninger.isg-research.net/topic/supply-chain-performance">Supply Chain Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/business-collaboration">Business Collaboration</a>, <a href="https://davidmenninger.isg-research.net/topic/business-mobility">Business Mobility</a>, <a href="https://davidmenninger.isg-research.net/topic/business-performance">Business Performance</a>, <a href="https://davidmenninger.isg-research.net/topic/customer-contact-center">Customer & Contact Center</a>, <a href="https://davidmenninger.isg-research.net/topic/data-integration">Data Integration</a>, <a href="https://davidmenninger.isg-research.net/topic/informatica">Informatica</a>, <a href="https://davidmenninger.isg-research.net/topic/stratahadoop">Strata+Hadoop</a> <hr> </div> <script> // Check active classes var checkClass = function() { if ( $('.fil_item').hasClass('hide') ) { $('.fil_item').removeClass('hide'); } }; // Category filters $('.all').click( function() { checkClass(); }); // Active tag $('.bttn').click(function(){ $('.bttn').removeClass('active'); $(this).addClass('active'); }) </script> </div> <div class="blog-numeric-pagination span12 ">   </div> </div> <div class="blog-sidebar">   <style> .blog-sidebar h3 { font-size: 18px; margin-bottom: 30px; position: relative; color: var(--light_blue); padding-top:40px; } .btn-secondary, .filter-expand-link { text-transform: uppercase; background-color: #113049!important; border-color: #113049!important; color: #ffffff!important; transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: 500; text-decoration: none; font-size: 0.875rem; line-height: 1.4000000000000001rem; border-radius: 6px; height: 3.5rem; text-align: center; padding: 0 2.8125rem; border: 1px solid; display: -webkit-inline-box; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; } .filter-expand-link { text-transform: uppercase; background-color: #113049!important; border-color: #113049!important; color: #ffffff!important; transition: all .15s ease-in-out; animation-timing-function: ease-in-out; font-family: 'Open Sans', sans-serif; font-style: normal; font-weight: 500; text-decoration: none; font-size: 0.875rem; line-height: 1.4000000000000001rem; border-radius: 6px; height: 3.5rem; text-align: center; padding: 0 2.8125rem; border: 1px solid; display: -webkit-inline-box; display: -ms-inline-flexbox; display: inline-flex; -webkit-box-align: center; -ms-flex-align: center; align-items: center; } </style> <span class="hs-cta-wrapper" id="hs-cta-wrapper-960cd0b7-7494-40d3-ac1c-5825d5a075be"><span class="hs-cta-node hs-cta-960cd0b7-7494-40d3-ac1c-5825d5a075be" id="hs-cta-960cd0b7-7494-40d3-ac1c-5825d5a075be"><a href="https://cta-redirect.hubspot.com/cta/redirect/2035844/960cd0b7-7494-40d3-ac1c-5825d5a075be"><img class="hs-cta-img" id="hs-cta-img-960cd0b7-7494-40d3-ac1c-5825d5a075be" style="border-width:0px;" src="https://no-cache.hubspot.com/cta/default/2035844/960cd0b7-7494-40d3-ac1c-5825d5a075be.png" alt="JOIN OUR COMMUNITY"></a></span><script charset="utf-8" src="https://js.hscta.net/cta/current.js"></script><script type="text/javascript"> hbspt.cta.load(2035844, '960cd0b7-7494-40d3-ac1c-5825d5a075be', {"useNewLoader":"true","region":"na1"}); </script></span> <span id="hs_cos_wrapper_module_1495215326694198" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_rich_text" style="" data-hs-cos-general-type="widget" data-hs-cos-type="rich_text"><h3 style="color: var(--light_blue);">Our Analyst Perspective Policy</h3> <ul> <li style="display: none; list-style: none;"> <p>Ventana Research’s Analyst Perspectives are fact-based analysis and guidance on business, <g class="gr_ gr_12 gr-alert gr_gramm gr_inline_cards gr_run_anim Punctuation only-ins replaceWithoutSep" id="12" data-gr-id="12">industry</g> and technology vendor trends. Each Analyst Perspective presents the view of the analyst who is an established subject matter expert on new developments, business and technology trends, findings from our research, or best practice insights.</p> <p>Each is prepared and reviewed in accordance with Ventana Research’s strict standards for accuracy and objectivity and reviewed to ensure it delivers reliable and actionable insights. It is reviewed and edited by research management and is approved by the Chief Research Officer; no individual or organization outside of Ventana Research reviews any Analyst Perspective before it is published. If you have any issue with an Analyst Perspective, please email them to <a href="mailto:ChiefResearchOfficer@isg-research.net">ChiefResearchOfficer@isg-research.net</a></p> </li> </ul> <a class="btn-secondary" href="https://www.isg-research.net/analyst-perspective-policy">View Policy</a></span>  <div id="hs_cos_wrapper_module_168621267066296" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_module" style="" data-hs-cos-general-type="widget" data-hs-cos-type="module"><style> </style> <h3 style="color: #255a89;">Our Analysts</h3>  <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://davidmenninger.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&name=Menninger.David%20Pic.Circle.png" alt="David Menninger" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=50&name=Menninger.David%20Pic.Circle.png 50w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=100&name=Menninger.David%20Pic.Circle.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=150&name=Menninger.David%20Pic.Circle.png 150w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=200&name=Menninger.David%20Pic.Circle.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=250&name=Menninger.David%20Pic.Circle.png 250w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Menninger.David%20Pic.Circle.png?width=300&name=Menninger.David%20Pic.Circle.png 300w"> <h5 class="analyst_name">David Menninger</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://jefforr.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&name=Orr.Jeff.Circle.png" alt="Jeff Orr" width="100" data-constrained="true" caption="false" srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=50&name=Orr.Jeff.Circle.png 50w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=100&name=Orr.Jeff.Circle.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=150&name=Orr.Jeff.Circle.png 150w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=200&name=Orr.Jeff.Circle.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=250&name=Orr.Jeff.Circle.png 250w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Orr.Jeff.Circle.png?width=300&name=Orr.Jeff.Circle.png 300w" sizes="(max-width: 100px) 100vw, 100px"> <h5 class="analyst_name">Jeff Orr</h5> </a> </div> </div>   <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://keithdawson.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&name=Dawson.Keith%20Pic.Circle.png" alt="Keith Dawson" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=50&name=Dawson.Keith%20Pic.Circle.png 50w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=100&name=Dawson.Keith%20Pic.Circle.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=150&name=Dawson.Keith%20Pic.Circle.png 150w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=200&name=Dawson.Keith%20Pic.Circle.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=250&name=Dawson.Keith%20Pic.Circle.png 250w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Dawson.Keith%20Pic.Circle.png?width=300&name=Dawson.Keith%20Pic.Circle.png 300w"> <h5 class="analyst_name">Keith Dawson</h5> </a> </div> <div class="span6" style="text-align:center;"> <a href="https://marksmith.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&name=Smith.Mark%20Pic.Circle.png" alt="Mark Smith" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=50&name=Smith.Mark%20Pic.Circle.png 50w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=100&name=Smith.Mark%20Pic.Circle.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=150&name=Smith.Mark%20Pic.Circle.png 150w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=200&name=Smith.Mark%20Pic.Circle.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=250&name=Smith.Mark%20Pic.Circle.png 250w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Smith.Mark%20Pic.Circle.png?width=300&name=Smith.Mark%20Pic.Circle.png 300w"> <h5 class="analyst_name">Mark Smith</h5> </a> </div> </div>   <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://mattaslett.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&name=Aslett.Matt%20Pic.Circle.png" alt="Matt Aslett" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=50&name=Aslett.Matt%20Pic.Circle.png 50w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=100&name=Aslett.Matt%20Pic.Circle.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=150&name=Aslett.Matt%20Pic.Circle.png 150w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=200&name=Aslett.Matt%20Pic.Circle.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=250&name=Aslett.Matt%20Pic.Circle.png 250w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Aslett.Matt%20Pic.Circle.png?width=300&name=Aslett.Matt%20Pic.Circle.png 300w"> <h5 class="analyst_name">Matt Aslett</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://matthewbrown.isg-research.net/"> <img class="analyst_img" style="width: 100px;" src="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&name=profile_vr_matthew_brown_circle_900x900.png" alt="Matthew Brown" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=50&name=profile_vr_matthew_brown_circle_900x900.png 50w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=100&name=profile_vr_matthew_brown_circle_900x900.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=150&name=profile_vr_matthew_brown_circle_900x900.png 150w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=200&name=profile_vr_matthew_brown_circle_900x900.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=250&name=profile_vr_matthew_brown_circle_900x900.png 250w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/profile_vr_matthew_brown_circle_900x900.png?width=300&name=profile_vr_matthew_brown_circle_900x900.png 300w"> <h5 class="analyst_name">Matthew Brown</h5> </a> </div> </div>   <div class="row-fluid"> <div class="span6" style="text-align: center;"> <a href="https://robertkugel.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&name=Kugel.Robert%20Pic.Circle.png" alt="Robert Kugel" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=50&name=Kugel.Robert%20Pic.Circle.png 50w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=100&name=Kugel.Robert%20Pic.Circle.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=150&name=Kugel.Robert%20Pic.Circle.png 150w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=200&name=Kugel.Robert%20Pic.Circle.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=250&name=Kugel.Robert%20Pic.Circle.png 250w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Kugel.Robert%20Pic.Circle.png?width=300&name=Kugel.Robert%20Pic.Circle.png 300w"> <h5 class="analyst_name">Robert Kugel</h5> </a> </div> <div class="span6" style="text-align: center;"> <a href="https://stephenhurrell.isg-research.net"> <img class="analyst_img" style="width: 100px;" src="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&name=Hurrell.Stephen%20Pic.Circle.png" alt="Stephen Hurrell" width="100" data-constrained="true" caption="false" sizes="(max-width: 100px) 100vw, 100px" srcset="https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=50&name=Hurrell.Stephen%20Pic.Circle.png 50w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=100&name=Hurrell.Stephen%20Pic.Circle.png 100w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=150&name=Hurrell.Stephen%20Pic.Circle.png 150w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=200&name=Hurrell.Stephen%20Pic.Circle.png 200w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=250&name=Hurrell.Stephen%20Pic.Circle.png 250w, https://davidmenninger.isg-research.net/hs-fs/hubfs/_images/_team/Hurrell.Stephen%20Pic.Circle.png?width=300&name=Hurrell.Stephen%20Pic.Circle.png 300w"> <h5 class="analyst_name">Stephen Hurrell</h5> </a> </div> </div>   <div class="row-fluid">  <div style="text-align: center;"> <a href="https://blog.isg-research.net"> <img class="analyst_img" style="width: 100px;" 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</li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2020/10">October 2020 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2020/05">May 2020 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2020/04">April 2020 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2020/03">March 2020 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2020/02">February 2020 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2019/09">September 2019 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2019/08">August 2019 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2019/07">July 2019 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2019/06">June 2019 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2019/05">May 2019 <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2019/04">April 2019 <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2019/03">March 2019 <span class="filter-link-count" dir="ltr">(9)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2019/02">February 2019 <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2019/01">January 2019 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2018/12">December 2018 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2018/11">November 2018 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2018/10">October 2018 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2018/09">September 2018 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2018/02">February 2018 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2017/12">December 2017 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2017/11">November 2017 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2017/09">September 2017 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2017/08">August 2017 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2017/07">July 2017 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2017/06">June 2017 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2017/05">May 2017 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2017/04">April 2017 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2017/03">March 2017 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2017/02">February 2017 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2017/01">January 2017 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2016/12">December 2016 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2016/11">November 2016 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2016/10">October 2016 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2016/09">September 2016 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2016/08">August 2016 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2016/07">July 2016 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2016/05">May 2016 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2016/04">April 2016 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2016/03">March 2016 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2016/02">February 2016 <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2012/03">March 2012 <span class="filter-link-count" dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2012/02">February 2012 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2012/01">January 2012 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2011/12">December 2011 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2011/11">November 2011 <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2011/10">October 2011 <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2011/09">September 2011 <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2011/08">August 2011 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2011/07">July 2011 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2011/06">June 2011 <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2011/05">May 2011 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2011/04">April 2011 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2011/03">March 2011 <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2011/02">February 2011 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2011/01">January 2011 <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2010/12">December 2010 <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2010/11">November 2010 <span class="filter-link-count" dir="ltr">(12)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/archive/2010/06">June 2010 <span class="filter-link-count" dir="ltr">(1)</span></a> </li> </ul> <a class="filter-expand-link" href="#">see all</a> </div> </div> </span> <span id="hs_cos_wrapper_post_filter" class="hs_cos_wrapper hs_cos_wrapper_widget hs_cos_wrapper_type_post_filter" style="" data-hs-cos-general-type="widget" data-hs-cos-type="post_filter"><div class="block"> <h3>Posts by Topic</h3> <div class="widget-module"> <ul> <li> <a href="https://davidmenninger.isg-research.net/topic/ai">AI <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li> <a href="https://davidmenninger.isg-research.net/topic/ai-and-machine-learning">AI and Machine Learning <span class="filter-link-count" dir="ltr">(95)</span></a> </li> <li> <a href="https://davidmenninger.isg-research.net/topic/alteryx">alteryx <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="https://davidmenninger.isg-research.net/topic/alteryx-inspire">Alteryx Inspire <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li> <a href="https://davidmenninger.isg-research.net/topic/analytic-data-platforms">analytic data platforms <span class="filter-link-count" dir="ltr">(1)</span></a> </li> 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dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/hpe">HPE <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/human-capital-management">Human Capital Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/ibm">IBM <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/ibm-spss">IBM SPSS <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/ibm-watson">IBM Watson <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/in-memory">In-memory <span 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href="https://davidmenninger.isg-research.net/topic/information-management">Information Management <span class="filter-link-count" dir="ltr">(89)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/information-management-im">Information Management (IM) <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/information-optimization">Information Optimization <span class="filter-link-count" dir="ltr">(7)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/information-technology">Information Technology <span class="filter-link-count" dir="ltr">(11)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/infosphere">InfoSphere <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/internet-of-things">Internet of Things <span class="filter-link-count" dir="ltr">(26)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/iot">IOT <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/it-analytics">IT Analytics <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/it-performance-management-itpm">IT Performance Management (ITPM) <span class="filter-link-count" dir="ltr">(23)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/it-service-management">IT Service Management <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/itil">ITIL <span 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dir="ltr">(5)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/machine-learning-operations">Machine Learning Operations <span class="filter-link-count" dir="ltr">(6)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/mapr">MapR <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/mapreduce">MapReduce <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/marketing">Marketing <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/master-data-management">Master Data Management <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/mdx">MDX <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/microsoft">Microsoft <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/microsoft-azure">Microsoft Azure <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/microstrategy">MicroStrategy <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/mlops">MLOps <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/mobile">Mobile <span class="filter-link-count" dir="ltr">(10)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/mobile-analytics">Mobile Analytics <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/mobile-business-intelligence">Mobile Business Intelligence <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/mobile-computing">mobile computing <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/mobile-intelligence">Mobile Intelligence <span class="filter-link-count" dir="ltr">(3)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/mobile-technology">Mobile Technology <span class="filter-link-count" dir="ltr">(18)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/mobility">Mobility <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/model-building-and-large-language-models">Model Building and Large Language Models <span class="filter-link-count" dir="ltr">(4)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/mpp">MPP <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/natural-language">Natural Language <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/natural-language-processing">natural language processing <span class="filter-link-count" dir="ltr">(46)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/natural-language-query">Natural Language Query <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/netapp">NetApp <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/netezza">Netezza <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/nlg">NLG <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/nlp">NLP <span class="filter-link-count" dir="ltr">(1)</span></a> </li> <li style="display:none;"> <a href="https://davidmenninger.isg-research.net/topic/nosql">NoSQL <span class="filter-link-count" dir="ltr">(2)</span></a> </li> <li style="display:none;"> <a 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href="https://www.youtube.com/c/Ventanaresearch"><i style="background: #022838;" class="fa fa-youtube text-white" aria-hidden="true"></i></a></li> <li><a class="no-decoration" target="_blank" href="https://www.instagram.com/ventana_research/"><i style="background: #022838;" class="fa fa-instagram text-white" aria-hidden="true"></i></a></li> </ul> </div> </div> </div> </div> </div> </div> <a href="javascript:" id="return-to-top"> </a> </footer> </div>  <script defer src="/hs/hsstatic/content-cwv-embed/static-1.1293/embed.js"></script> <script src="https://davidmenninger.isg-research.net/hs-fs/hub/2035844/hub_generated/template_assets/94278782902/1725882474552/Ventana_Research_2023/Ventana_Research_2023_child.min.js"></script> <script> var hsVars = hsVars || {}; hsVars['language'] = 'en'; </script> <script src="/hs/hsstatic/cos-i18n/static-1.53/bundles/project.js"></script> <script src="https://davidmenninger.isg-research.net/hs-fs/hub/2035844/hub_generated/module_assets/90531062927/1702386872146/module_90531062927_Header-Global.min.js"></script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Yahoo Spins Out Hadoop to Create Hortonworks", "mainEntityOfPage": "https://davidmenninger.isg-research.net/david-menninger/2011/06/29/yahoo-spins-out-hadoop-to-create-hortonworks", "datePublished": "28/06/2011", "dateModified": "28/06/2011", "articleBody": "For months the speculation was rampant, and now the rumors have proven to be true. Yahoo has officially announced that it will become a player in the emerging Hadoop market. Hadoop provides distributed computing capabilities that enable organizations to process very large amounts of data quickly. Backed by Yahoo and Benchmark Capital, a new entity called Hortonworks has formed around a team from Yahoo that consists of more than 20 key architects of and contributors to the Apache Hadoop project. The company will start with some 25 employees and “will be hiring aggressively from our collective networks,” according to Rob Bearden, Hortonworks president and COO. The strategy behind Hortonworks is relatively simple: focus on adoption and maturation of the open source Apache Hadoop project. The name plays off that of the toy elephant that symbolizes Hadoop and is a reference to the elephant in the Dr. Seuss book Horton Hears a Who. Hortonworks CEO Eric Baldeschwieler, formerly VP of software engineering for the Hadoop team at Yahoo, spoke recently at the IBM Big Data Symposium where IBM also indicated its support for the Apache distribution of Hadoop. Other vendors including Cloudera, EMC Greenplum and MapR have announced their own distributions of Apache Hadoop, rather than relying solely on the Apache distribution. Our forthcoming research on Hadoop and information management shows that enterprises are interested in Hadoop. In a recent webinar we shared preliminary findings that more than 50% of the participating organizations are using Hadoop, planning to use it or evaluating it. The research also shows that nearly half the organizations using Hadoop are using more than one distribution, which suggests that existing distributions are immature and incomplete. So the fundamental premise of Hortonworks addresses a real market need. The main question will be whether Hortonworks can harden the Apache distribution quickly enough to attract market share sufficient to survive and thrive. Since it is committed to the open source model in which software is available for free, revenue will come only from training and support services. Initially, Yahoo will be Hortonworks’ primary customer, providing Tier 3 support, but the new entity will be competing with others such as Cloudera that offer training and support services for Hadoop. A secondary question is whether Hortonworks’ entry into the market will disrupt other players. On one hand, nothing has changed – Apache Hadoop is the basis for the offerings from Cloudera, EMC and MapR. Where these vendors have found the Apache distribution lacking, they have made improvements and then either contributed the changes back to the Apache project or offered the improvements as proprietary extensions of or replacements to the Apache distribution. On the surface this model can continue uninterrupted. As the Apache distribution gains more features, others can continue to add value elsewhere. However, if the Apache distribution were to gain enough features rapidly enough, it might possibly take the market away from other vendors before they have built a sufficient customer base to fund their ongoing activities. I suspect the Hadoop market will continue to grow rapidly enough that several vendors can survive and that one vendor’s success will not, in the near term, cause the demise of another. I’m somewhat surprised by Hortonworks’ choice of business model – choosing to go with a purely open source licensing scheme. I haven’t done empirical research, but I sense that most commercially successful open source companies also offer a premium (often called “enterprise” or “professional”) version of their product for which they charge a licensing fee. This combination of open source and premium product is referred to as an “open core” licensing model. I imagine Yahoo sought to maximize the value of its investment in Hortonworks, and obviously the owners could later change the business model, but given the prevalence of open core and the potential for higher margins associated with software license revenues, I expected that kind of business model. Hortonworks has some things in its favor. Our research shows that the Apache distribution is most prevalent: 63% of organizations that use Hadoop have it as one of the distributions they use. However, Cloudera was a close second with 55%, which gives some credence to the open core approach. Hortonworks begins with some top engineering talent, but those experts will need support from experienced software executives to help manage the business. The company also potentially inherits Yahoo’s presence in the Hadoop market. Yahoo has been hosting the Hadoop Summit for years, contributing to the Apache distribution and sharing its knowledge of Hadoop from its internal usage by more than 1,000 users. We expect a close working relationship however it is structured. As we discussed in the webinar last week, Hadoop technology is not yet mature. That organizations are drawing from multiple distributions suggests that no one has a lock on the market yet. Regardless of how big this market turns out to be, these are its early days and there is plenty of time for Hortonworks to grab its share. Regards, David Menninger – VP & Research Director", "image": { "@type": "ImageObject", "url": "", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "ISG Software Research", "url": "https://davidmenninger.isg-research.net/author/isg-software-research", "sameAs": "https://www.linkedin.com/company/ventana-research" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "davidmenninger.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "InetSoft Advances Business Intelligence to Deliver Business Analytics", "mainEntityOfPage": "https://davidmenninger.isg-research.net/david-menninger/2011/06/24/inetsoft-advances-business-intelligence-to-deliver-business-analytics", "datePublished": "24/06/2011", "dateModified": "24/06/2011", "articleBody": "InetSoft is a business intelligence vendor that is not well-known but has more than 3,000 customers. Why do you need to know about another BI vendor? As I’ve written in the past, there’s a place in this market for both the megavendors and smaller vendors. InetSoft, one of the latter, has developed a broad set of capabilities over the years that have resonated with its customers. It recently announced and brought to market a significant new release, Style Intelligence 11. InetSoft’s BI capabilities include dashboards, visualization, enterprise reporting and access to a variety of data sources. While previous releases delivered these capabilities in separate products, Style Intelligence 11 integrates them all into a single product. InetSoft has also architected its components to make them reusable and sharable. The product provides a range of capabilities: Style Report for reporting, Style Scope for dashboarding and visualization, and Style Intelligence, which includes all these capabilities plus advanced data source connectors for OLAP and ERP access. In addition Style Studio integrates a range of these capabilities into one framework for rapid assembly of analytics and information for meeting specific application needs. The reporting capabilities in Style Report include drag-and-drop report creation of pixel-perfect production reports as well as interactive reports and ad-hoc reporting. Report layout is flexible and can be made interactive with scripting of business logic via JavaScript that is linked to different events and elements within the report. A library of over 30 different chart types provides a starting point for many common types of reports. Reports can be viewed interactively in real time or as self-contained extracts of data, which is useful when working offline. The product also includes scheduling, bursting, clustered reporting and auditing, features often found only in high-end products. InetSoft’s dashboarding with Style Scope also includes the interactive visualization and data exploration capabilities as well as more traditional portal-style displays using graphical objects such as tables, charts, gauges and maps. Visualization includes a variety of interactive multidimensional chart types as well as brushing to highlight selected data elements in multiple related views. The dashboard components can also be used for both input and output. So in addition to displaying data, the dashboards can be used to gather it, thus enabling what-if capabilities. Email alerts and notifications can be generated including dashboard snapshots that enabling viewing offline; this overcomes one of the common downsides of dashboard-based applications. The InetSoft architecture reflects the maturity of the product gained over 15 years of development. Several performance and scalability features are built into the product, such as connection pooling to minimize database resource requirements and clustered deployments for increased scalability. The data access architecture, referred to as Data Blocks, provides data mash-up capabilities for rapid prototyping and self-service data integration. An intelligent caching scheme provides enhanced performance when accessing remote data. InetSoft also provides built-in connectivity to a variety of data sources including relational databases, OLAP cubes and applications from salesforce.com, SAP, PeopleSoft, JD Edwards and Siebel. In addition, InetSoft incorporates a security model that provides fine-grained access down to the cell level for users, roles and groups. It also supports single sign-on to leverage existing security models and makes it easier for authorized end users to access the system. To broaden its market further InetSoft needs to make additional investments in mobile capabilities. The current product, although browser-based, has no specific mobile capabilities and uses Adobe Flash technology, which would make it difficult to support Apple iOS devices such as the iPad and iPhone which is now emerging as more important though could operate on other smart phones and tablets from Android, HP and RIM. OEMs constitute about half of InetSoft’s business today, based in part on how easily this J2EE application can be embedded in other software systems. And while the product appears ready for the cloud with multitenancy and clustering capabilities, there is no cloud version yet but most of the BI vendors do not offer it either. I suspect the OEM market might begin to demand both cloud and mobile capabilities as identified in our recent business analytics research. All in all, InetSoft offers a broad set of business intelligence features in a well-integrated, lightweight architecture. Its ability to provide rapid assembly of analytics and information is what our research into information applications and business intelligence has found to be critical for business analysts to meet the pressing needs for publishing information. This approach of application assembly is not found in most of the BI vendors products today and is a key differentiator for InetSoft to help organizations deliver business analytics in a simple and usable form. It isn’t the biggest, most established vendor in the market, but it does have a product proven by thousands of customers already. For those of you looking for an alternative for your BI needs, InetSoft may be worth considering and easy to take a look at the product here. Regards, David Menninger – VP & Research Director", "image": { "@type": "ImageObject", "url": "", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "David Menninger", "url": "https://davidmenninger.isg-research.net/author/david-menninger", "sameAs": "http://www.linkedin.com/in/davidmenninger" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "davidmenninger.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Pentaho 4 Unites Enterprise Business Intelligence and Data Integration", "mainEntityOfPage": "https://davidmenninger.isg-research.net/david-menninger/2011/06/22/pentaho-4-unites-enterprise-business-intelligence-and-data-integration", "datePublished": "22/06/2011", "dateModified": "22/06/2011", "articleBody": "As recently as two years ago, Pentaho was all about open source business intelligence. The company used an open source business model to build a base of more than 1,200 paying customers and establish more than 8,000 production deployments. It still has an open source business model, but the company has created a broad yet integrated product line that deserves to be evaluated on its features, not just its licensing scheme. This week Pentaho announced version 4.0 of its BI suite along with version 4.2 of Pentaho Data Integration (aka Kettle). The Business Intelligence 4.0 suite provides many of the necessary capabilities of BI in a single platform, including ad-hoc reporting, production reporting, dashboards, in-memory OLAP analysis, visualization and data mining (via integration with Weka). Reporting, a major area of focus for this release, has received a complete facelift and now has a more modern look and feel. This enhancement was done in a way that leverages cascading style sheets to enable customers and OEMs to customize the Pentaho environment. This is significant because OEMs are an important market segment to Pentaho, accounting for 40% of its revenues. In addition to these end-user capabilities, report bursting – mass delivery of personalized reports – is included in version 4.0, and that makes it easier to push information out to large numbers of users on a scheduled basis. From a functionality standpoint, the new release provides a Web-based drag-and-drop environment for interactively developing reports. These features make Pentaho BI easier to use in several ways. First, the Web-based approach eliminates the need for business users to install any software. Second, the new release enables report design with live data in a WYSIWYG environment. Third, since these features are integrated into the Pentaho BI Suite, they take advantage of its metadata, production reporting and dashboarding capabilities. As our recent business analytics benchmark research shows, usability stands out as the most important consideration in selecting business analytics, regardless of someone’s company size, industry, individual role or functional area. Pentaho BI 4.0 adds more visualization capabilities via new chart types to explore data interactively in a way similar to products from Tableau or Spotfire. These features are oriented toward more advanced users. Specifically, a new multichart display type can be created, and interactive drilling up and down on charts is now supported so users can navigate more easily to understand relationships in the data. Interactive dashboard-level filters also make it easier for users to identify and navigate through subsets of data. While these features may be found in other visualization vendors’ products, established Pentaho users likely will appreciate having them available in an integrated product offering rather than in stand-alone tools. On the data integration side, Pentaho has extended the data sources it supports and allows more complicated schema such as multiple fact tables and operational data stores; this makes it easier to access data from a wider variety of systems. The new release has some data virtualization and federation capabilities that allow access to data without loading it into a data mart or data warehouse. Accessing virtualized data can be useful for prototyping situations or when small amounts of data may be needed from a remote or independent application. Among the new data sources, Pentaho BI 4.0 adds support for Cloudera Distribution for Hadoop 3.0 and EMC’s distribution for Hadoop , as well as Greenplum and Ingres Vectorwise. Pentaho also added support for some other “noSQL” data sources including MongoDB and Hbase. Earlier this year Jaspersoft, one of Pentaho’s open source BI competitors, announced similar moves to support more big-data sources. Adding these sources is important to companies such as Pentaho. As I have noted, we are living in an era of large-scale data and that is an important part of our information management research agenda. Mobile BI is another topic we are following closely. If you are a mobile Pentaho user you have two options. Version 3.6 and later provide an iPad plug-in that can be used with 4.0. If you are using another mobile platform you will have to use the browser-based approach, which might mean a less pleasing experience than a native application. Mobile BI platforms will be a contested battlefield in the coming months, and providing broader capabilities might be important for Pentaho to retain its large OEM base. I’d also like to see the company provide more search capabilities. Our research has shown the importance of search to end users, as I’ve written. Pentaho BI Suite 4.0 has useful new capabilities for users. As an open source vendor, the company follows the procedure of preparing a release candidate, which was launched on June 22. General availability is planned for July 2011. Go ahead and download Pentaho BI 4.0, give it a try and let me know your thoughts. Regards, David Menninger – VP & Research Director", "image": { "@type": "ImageObject", "url": "", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "David Menninger", "url": "https://davidmenninger.isg-research.net/author/david-menninger", "sameAs": "http://www.linkedin.com/in/davidmenninger" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "davidmenninger.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Cloudera Supports Hadoop with New Distribution and Enterprise Version", "mainEntityOfPage": "https://davidmenninger.isg-research.net/david-menninger/2011/06/19/cloudera-supports-hadoop-with-new-distribution-and-enterprise-version", "datePublished": "19/06/2011", "dateModified": "19/06/2011", "articleBody": "Cloudera is riding the wave of big data. I first learned about the company while working at Vertica, one of Cloudera’s partners. Customers that managed large amounts of structured relational data also needed to process large amounts of semistructured data such as the type found in web logs and application logs. The emerging channel of social media provided another source of data lacking the structure that would lend itself to analysis in a relational database. Other organizations needed to perform calculations and analyses that were difficult to express in SQL. Seeing this market Cloudera recognized earlier than others an opportunity to leverage the Apache Hadoop project; it has been offering the Cloudera Distribution for Hadoop (CDH) since early 2009. I first wrote about Cloudera last year after attending Hadoop World and seeing firsthand significant interest in Hadoop. Much has happened at Cloudera since then and also in the broader big-data market. Cloudera recently made CDH version 3 generally available. (My colleague Mark Smith wrote about CDH3 when it was first announced.) Cloudera says it intends to release additional distributions annually, so we should expect another release early to middle 2012, although the recent entry of competitors into the Hadoop distribution market might prompt Cloudera to accelerate its releases. In addition to the open source CDH releases, Cloudera offers an enterprise product that combines CDH with support and a set of management applications for authorization, provisioning, monitoring and resource management. The company has been working on version 3.5 of Cloudera Enterprise and proposes a release cycle for the enterprise product about twice as often as the annual releases of CDH. Version 3.5 includes real-time activity monitoring, an expanded file browser to show how files are used and their ownership, and extended authorization management and administration. Perhaps as significant as the software developments, Cloudera has solidified its place in the market with key customer wins, additional funding, an expanded executive team and new partnerships. Last October, Cloudera announced $25 million in funding. Its partnership with Informatica announced last fall has borne fruit as part of Informatica 9.1, which I covered in a previous post. I’ve also covered Jaspersoft Version 4 whose features include support for Hadoop. In my opinion, these partners are pursuing Cloudera rather than the other way around. Of course, success often provokes competition. Cloudera’s first-mover advantage in the Hadoop market has attracted attention in the form of alternatives to Hadoop both direct, such as EMC offering its own distribution of Hadoop, and indirect, such as LexisNexis offering an open source version of its high-performance cluster computing system. We recently completed research on the market requirements around big data, the benefits of adopting one of these alternatives and the obstacles as well. This research, the first of its kind, is the largest, most comprehensive study of issues related to the big-data market. We’ll be sharing some of our preliminary findings in a webinar next week hosted by two of the research sponsors. Time will tell which of these alternatives will succeed. As I’ve expressed in previous posts, I like competition, and you should, too, because it spurs vendors to offer better products at lower prices. Regards, David Menninger – VP & Research Director", "image": { "@type": "ImageObject", "url": "", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "David Menninger", "url": "https://davidmenninger.isg-research.net/author/david-menninger", "sameAs": "http://www.linkedin.com/in/davidmenninger" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "davidmenninger.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "IBM Gets Smarter about Predictive Analytics", "mainEntityOfPage": "https://davidmenninger.isg-research.net/david-menninger/2011/06/17/ibm-gets-smarter-about-predictive-analytics", "datePublished": "17/06/2011", "dateModified": "17/06/2011", "articleBody": "I recently attended IBM’s analyst summit on business analytics. Since last year’s event was largely a preview of Cognos 10, which was several years in the making, I wondered what this year’s event would be about. IBM focused much of the attention on predictive analytics, strengthened by its acquisition of SPSS. My colleague Robert Kugel covered another theme from the event in his post on Cognos Planning. I’ve noted recently that predictive analytics are on the rise, and based on its products and plans, apparently IBM agrees. However, our benchmark research on analytics shows only 13% of businesses using predictive analytics today, so clearly obstacles remain to widespread adoption. We’ll be investigating all of them as part of our 2011 research agenda, but I suspect one of the obstacles is training. Predictive analytics are not always easy to use. IBM has two major approaches to this issue. First, it has packaged some of these capabilities in its performance blueprints and plans to introduce more blueprints in the future. Second, IBM continues to enhance and refine the SPSS Decision Management product, which was designed specifically to make predictive analytics both easier to use by business users and repeatable as part of an analytic process. Decision Management includes wizard-like capabilities for these seven activities: connect to data define global selections define desired outcomes define operational decisions with rules and models optimize outcomes deploy report. As a way to simplify development of predictive analytics models, IBM’s refinement of Decision Management automates data preparation and evaluates several types of models to pick the best for the task at hand. If you are concerned, as I am, that automated model development is a bit like giving sharp knives to children, it is good to know that the models created in Decision Management can be reviewed and modified if necessary in SPSS Modeler and then returned to the creator. But while that may help, I’m still skeptical about automated model development and would like to see more controls and governance over the models that are created. As Robert Kugel mentioned, IBM is also pushing the notion of business processes. Decision Management supports automated processes with its own set of business rules capabilities as well as integration with the more sophisticated rules capabilities of IBM’s ILOG business rule management product. IBM spokespeople described a range of experiences in working with customers in a variety of industries to deploy predictive analytics. They categorized the predictive analytics opportunities into three broad categories: customer analytics, operational analytics and threat and risk analytics. Our research cited above shows a greater prevalence of predictive analytics in customer contact centers and in supply chain operations than in other lines of business. Predictive customer analytics can help companies acquire, grow and maintain customers. One example IBM gave was a communications company doingsurvival analysis to understand and prevent customer churn. In operations, IBM described an application that uses real-time monitoring data for a fleet of automobiles to reduce repetitive repairs. And in threat and risk analytics, IBM has published a case study on how the police department in Richmond, Va., is using predictive analytics to reduce crime. Perhaps IBM’s most sophisticated application of predictive analytics is Watson, the computer produced by IBM Research to compete on the Jeopardy quiz show. Unfortunately, you cannot purchase Watson as a product, although some of IBM’s marketing may lead you to believe otherwise. It cost tens of millions of dollars. IBM has not announced any plans to offer it as a product, but the technology behind Watson has given IBM insight into predictive analytics that could prove to be a differentiator. Or it could turn out to be the analytics equivalent of Maxim freeze-dried coffee. At one time, freeze-dried coffee was rocket science – derived from work at the U.S. space program – much as many people today consider predictive analytics rocket science. Kraft spent heavily to develop a market for freeze-dried coffee, and then with a much more modest investment Nestle introduced Taster’s Choice, riding on the coattails of Kraft’s hard work, and overtook Maxim within two years. Kraft eventually removed Maxim from the market, but Taster’s Choice survives to this day. I have no specific reason to believe predictive analytics effort will suffer the same fate at IBM, but there is a precedent. Witness the PC market that IBM helped develop. In any case, IBM made a big investment in predictive analytics when it acquired SPSS, and it continues to further its investment as it brings these capabilities into the mainstream of its business analytics activities. The individual products such as Cognos, ILOG and Netezza still need further integration as part of a single unified IBM stack, but the company is pushing the envelope for predictive analytics. I don’t know if IBM is getting a return on its investment, but it is certainly advancing the market for predictive analytics; its efforts should lead to better business outcomes, which will be good for everyone. Regards, David Menninger – VP & Research Director", "image": { "@type": "ImageObject", "url": "", "height": 400, "width": 750 }, "author": { "@type": "Person", "name": "David Menninger", "url": "https://davidmenninger.isg-research.net/author/david-menninger", "sameAs": "http://www.linkedin.com/in/davidmenninger" }, "publisher": { "@type": "Organization", "name": "ISG", "url": "davidmenninger.isg-research.net", "logo": { "@type": "ImageObject", "url": "https://www.ventanaresearch.com/hubfs/ISG_Software_Research_Logo_Color@2x.png" } } }</script> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": "BlogPosting", "headline": "Informatica Joins Big Data Market with New Release", "mainEntityOfPage": "https://davidmenninger.isg-research.net/david-menninger/2011/06/08/informatica-joins-big-data-market-with-new-release", "datePublished": "08/06/2011", "dateModified": "08/06/2011", "articleBody": "Informatica has announced version 9.1 for Big Data. I wrote previously about Informatica 9.1,the latest iteration of the company’s data integration platform, following its industry analyst summit. At that event in February, the company officials alluded to future plans regarding Hadoop and other big-data sources yet to be finalized. This announcement reveals those plans. Informatica will support three types of “big data”: big transaction data from relational databases and data warehouse system, big interaction data from social media, customer interaction systems and other systems, and big data processing, which means Hadoop, the open source software framework. Let’s look at each of these types. With respect to relational databases, Informatica adds support for additional analytic databases so its PowerCenter connectors are now available for “traditional” database alternatives including IBM DB2, Microsoft SQLServer, Oracle and Sybase as well as analytical databases and data warehouse systems from Aster Data, Greenplum, Netezza, ParAccel, Teradata and Vertica. While Hadoop gets a lot of attention these days, it’s important to recognize that big data also exists in these other sources. Many of the customers of these vendors probably use Informatica already and will benefit from having official support for their configurations. Social media and other customer interaction data are important sources for companies seeking to build a complete view of the customer. My colleague Richard Snow has written about the role of social media in this context, and our firm has conducted benchmark research on other customer interaction technologies. With version 9.1, Informatica makes it easier to collect social media data and includes specific connectors for Facebook, LinkedIn and Twitter. Informatica’s developments around big-data processing and Hadoop will come in two phases. The first phase, which the company said will be “shipping soon,” provides access to data stored in HDFS as both a target and a source for Informatica processes. A second phase in a future release will provide graphical codeless development of Hadoop MapReduce jobs, which will support preparing and integrating data in Hadoop. While phase one begins to incorporate Hadoop, the additional features of phase two are necessary to make Hadoop a first-class citizen in the Informatica ecosystem. Smaller, more nimble vendors such as Karmasphere are offering graphical development capabilities today, and Informatica will need to offer these as well to compete. As part of the launch, Informatica enlisted Tim Leonard, chief technology officer of U.S. Xpress, to talk publicly about its use of Informatica. This transportation company has an innovative application combining large amounts of streaming real-time data, location intelligence and mobile devices. The application enables U.S. Xpress to combine driver location and other data to reduce fuel consumption costs as well as provide better customer service through more detailed information about delivery schedules and the ability to reroute deliveries when necessary. So although Informatica is moving more slowly than some smaller vendors on particular features such as graphical development of Hadoop jobs, the U.S. Xpress application provides an example of the value of working with a vendor that has such an extensive portfolio of products. That customer is able to source from a single vendor data integration capabilities to handle big data, streaming data and location-based data. This is a promising position for Informatica. 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David Menninger's Analyst Perspectives