拉夫劳伦，要被淘宝的“88VIP”薅秃了-消费调查-消费者报道

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height:auto; padding:28px; } .title-box{ position:relative; height:35px; margin-bottom:25px; text-indent:10px; font-size:28px; font-weight:bold; } .title-box::before{ content:""; width:5px; height:35px; background:#019FFF; position:absolute; bottom:0; left:0; top:3px; } .main-left{ width:755px; } .demo-common-one{ width:240px; border-top:3px solid #00A0FF; float:right; background:#EDEDED; } .right-title-box{ margin:15px auto; display:flex; font-size:20px; font-weight:bold; } .right-title{ padding-left:10px; width:200px; } .li-article{ margin-top:10px; line-height:30px; padding-left:10px; } .content-right{ padding:10px 0 20px 0; </style> <div class="content" style="background:#fff;display:flex;"> <div class="wrap" style="background:#fff;display:flex;">  <div class="newbox" style="width:755px;"> <div class="newtit"> <h1 style="text-align:left;">拉夫劳伦，要被淘宝的“88VIP”薅秃了</h1> <p style="text-align:left;">2024-11-08 17:53:54<span>     来源：消费者报道</span> <span>     作者：消费者报道</span> </p>  </div> <div class="pdbox"><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">一向以“老钱风”示人的品牌拉夫劳伦，可能不会想到自己会有沦为“凑单神器”的一天。<br style="box-sizing: border-box;"/></span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">10月21日，淘宝“双11”的第一波尾款日，拉夫劳伦官方旗舰店的商品突然被大量抢购。动辄1980元一件的针织衫，都有数千人加购。到最后一小时，甚至连270元一双的袜子都显示“售罄”。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">听上去本是件好事，但其实背后另有缘由。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="box-sizing: border-box; font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">因为这其中大部分的购买是凑单的，最终会以退货收场。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">所谓凑单，就是为了满足某个优惠条件，在原本想买的商品之外，同一订单里下单一些其他商品，从而让自己原本的订单能拿到更多的优惠。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">消费者为了满减优惠，把拉夫劳伦拉过来做了搭子。一旦优惠到手，这些货物又会以“七天无理由退款”的方式退回给商家。据媒体报道，拉夫劳伦此次在淘宝的“双11”的GMV超过16亿，但退货率却达到了惊人的95%。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">很多人或许会感到奇怪，支持满减的商家那么多，高单价的物品也不少，为何这个看起来浓眉大眼的马球Boy成了那个“被选中的倒霉蛋”，被消费者们一薅再薅？</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">这与淘宝设置的满减机制有着密切关系。首先是基础的“跨店满300减50”且上不封顶，而后针对88vip会员，淘宝给出了“满7000减560”，“3000减240”这类大额满减优惠券。重要的是，两种优惠可以叠加使用。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">为了使优惠最大化，消费者们需要先拿到基础优惠，然后再凑单到大额满减，一些“不参加基础优惠活动，只参加大额满减活动”的高单价店铺就进入了他们的视野。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">拉夫劳伦，精准地符合条件。店铺不支持满300减50，但支持88vip的大额满减；店内的很多款单价在1000+，非常适合凑大额满减；此外拉夫劳伦的退款十分干脆，基本秒退。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">尝到甜头的热心买家们，整理好自己的凑单经验，积极在抖音、小红书上向其他人传授。就这样一传十，十传百，屡试不爽的拉夫劳伦成了坊间的“凑单神器”。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">事实上，沦为“凑单神器”并不止拉夫劳伦。在往年的双十一活动中，几乎每年都会出现几家“倒霉蛋”。有些品牌是因为今年做了一些影响观感、得罪消费者的事成为了消费者的泄愤工具。有些品牌则单纯是因为退货快捷，方便消费者们凑单。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">从消费者角度来看，在规则允许的范围内最大利用自身的权益，看似并不存在什么过错可言。但这件事对于拉夫劳伦来说，确实成了一件无妄之灾——无缘无故地出现了大量退货，货物受损不说，还占用了大量库存，退货率太高的话甚至还会影响到店铺的搜索权重。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">如果买家没错，卖家也没错的话，那出现这种相当不公平的事究竟是谁的错呢？</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">不难溯源，问题出在淘宝的这套满减制度上面。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">淘宝的电商业务发展至今，几乎每年“双11”的优惠制度都会被诟病一轮。玩法越来越复杂，套路越来越多，消费者为了三瓜两枣的实惠往往要使出做奥数的劲。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">疲惫的消费者们玩腻了，不愿和平台玩了，也慢慢琢磨出一套兵来将挡、水来土掩的方法。你核心不就是满减嘛，那我索性就凑单拿优惠呗，拿到了我就退货。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;"><span style="text-decoration: none; font-family: 微软雅黑, "Microsoft YaHei"; box-sizing: border-box;">实际上，淘宝对于这一套措施也并未加以阻止，默许了其存在。</span>通过短时间的多卖货，平台拿到了更好的数据，消费者轻松获得优惠，提升了满意度和使用黏性，何乐而不为呢？至于那些沦为“满减神器”的商家们，那就牺牲一些，就当是让出一部分利润。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">但如果我们深入思考，这样的规则真的是对大家好么？</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">为了凑单满减而超额交易的行为，事实上是把消费者逼成了“作恶的人”，把原本只想获得实惠的顾客变成了自私的共谋者。这是消费者在历经长期复杂的优惠玩法后的一种反抗，但同时也是一种堕落。它对那些无辜的商家造成了伤害，而那些商家也只是普通的谋生的人，又为何要遭受这些呢？</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">被伤害的商家们是否会因利益受损而放弃经营，又是否为了利益会更加狡猾地把损耗成本再移嫁给那些老实的、不退货的消费者？</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">归根结底，平台设计出一种狡猾的交易机制培养出一批狡猾的消费者，狡猾的消费者又催生出一批狡猾的商家。这样的机制造成了一种恶性循环，这种环境下只有老实的买家和卖家会吃亏，最终劣币驱逐良币只会是时间问题。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">而在社交平台上面，这类玩法甚至还会演变出一些更加恶劣的行为。有些商家为了商业竞争，还会故意发帖，“传授”大家可以去哪些商家凑满减。而那些被宣传的商家往往是其竞争对手。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">原本是为了消费者可以得到更多实惠，商家获得更多订单而诞生的满减制度，如今却成为了糟糕环境的始作俑者，不得不让人感到唏嘘。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">淘宝不知道满减机制被滥用了么？显然不是。天下苦“满减”已久的说法由来已久，<span style="text-decoration: none; font-family: 微软雅黑, "Microsoft YaHei"; box-sizing: border-box;">平台不可能不知道。那为何淘宝还要坚持这套所有人都会受害的机制呢？</span></span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">答案或许是，和买卖双方一样，平台也被困在这个机制中了，无法挣脱出来。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">作为传统电商，淘宝除了应付京东的竞争，目前拼多多和抖音电商的来势汹汹也使其四面受敌。“双11”搞了这么多年，实际上已经很难讲出新故事了，那就只能把眼前的故事讲得更好。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">电商间的竞争，核心就是GMV。它像个指挥棒，大家都在往一个方向进发，高管做不好调岗，一线员工做不好裁员，没有人可以独立于系统之外。虽然被商户被退货，但只要有过成交，产生过GMV，就会被记入淘宝双11的数据里。平台为了数据好看，即便知道是鸩，也得狂饮，目的就是解当下之渴。何况这还是一杯被饮了十几年、被验证过长期有效的鸩。</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); font-size: 16px !important;"><span style="font-family: 微软雅黑, "Microsoft YaHei"; text-decoration: none;">但我们需要清楚的是，一个企业除了谋求利润之外，同时它也背负着相应的社会责任。一家追求活102年的公司，或许更应如此。如果这个企业拥有着数以亿计的用户，但不给于正确导向，反而使其困在某个机制中，培养出一大批“被迫狡猾”的坏用户的话，那它的社会责任又体现在哪儿呢？</span></p><p style="box-sizing: border-box; margin-top: 10px; margin-bottom: 10px; line-height: 1.5; color: rgba(0, 0, 0, 0.65); font-family: -apple-system, BlinkMacSystemFont, "Segoe UI", "PingFang SC", "Hiragino Sans GB", "Microsoft YaHei", "Helvetica Neue", Helvetica, Arial, sans-serif, "Apple Color Emoji", "Segoe UI Emoji", "Segoe UI Symbol"; text-wrap-mode: wrap; background-color: rgb(255, 255, 255); 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