Website & App Feedback Tool

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level-1" href="/en-gb/frontline/" data-sub="products" data-gatext="XM for Customer Experience"> <small>XM for</small> Customer Experience </a> <ul class="qx-menu level-2" id="133918"> <li class="menu-item" > <menu-card data-href="/en-gb/frontline/digital/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/digitalfront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/digitalhover.png" data-hover-class="frontline" data-background-size="" data-sub="Frontline" data-gatext="Digital-btn" > <span slot="title">Digital</span> <p class='description'>Root out friction in every digital experience, super-charge conversion rates, and optimise digital self-service</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/frontline/contact-center/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/carefront-en.webp" 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data-gatext="XM for Employee Experience"> <small>XM for</small> Employee Experience </a> <ul class="qx-menu level-2" id="133919"> <li class="menu-item" > <menu-card data-href="/en-gb/people/engage/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/engagefront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/Engage.png" data-hover-class="people" data-background-size="" data-gatext="Engage" > <span slot="title">Engage</span> <p class='description'>Know how your people feel and empower managers to improve employee engagement, productivity, and retention</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/people/lifecycle/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/lifecycylefront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/Lifecycle.png" data-hover-class="people" data-background-size="" data-gatext="Lifecycle" > <span slot="title">Lifecycle</span> <p class='description'>Take action in the moments that matter most along the employee journey and drive bottom line growth</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/people/people-analytics/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/analyticsfront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/Analytics-hover.png" data-hover-class="people" data-background-size="" data-gatext="Analytics" > <span slot="title">Analytics</span> <p class='description'>Whatever they’re saying, wherever they’re saying it, know exactly what’s going on with your people</p> </menu-card> </li> </ul> </li> <li class="menu-item has-children" > <a class="menu-link level-1" href="/en-gb/strategy/" data-gatext="XM for Strategy & Insights"> <small>XM for</small> Strategy & Research </a> <ul class="qx-menu level-2" id="133920"> <li class="menu-item" > <menu-card data-href="/en-gb/strategy/research/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/researchfront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/Research.png" data-hover-class="strategy" data-background-size="" data-gatext="Research" > <span slot="title">Research</span> <p class='description'>Get faster, richer insights with qual and quant tools that make powerful market research available to everyone</p> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/strategy/ux/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/uxfront-en.webp" data-hover-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/UX.png" data-hover-class="strategy" data-background-size="" data-gatext="UX" > <span slot="title">User Experience</span> <p class='description'>Run concept tests, pricing studies, prototyping + more with fast, 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data-gatext="free account"> Free Account </a> </li> <li class="menu-item" > <a class="footer-link level-2" href="/en-gb/watch-demo/?utm_lp=nav-sticky-banner" data-gatext="product demos"> Product Demos </a> </li> </ul> </li> </ul> </li> <li class="menu-item has-children" > <button class="menu-button level-0" type="button" aria-expanded="false" aria-controls="133911" data-sub="solutions" data-gacontainer="gasection"> <span>SOLUTIONS</span> </button> <ul class="qx-menu level-1" id="133911"> <li class="back-item"> <button class="back-button text-uppercase" type="button">back</button> </li> <li class="menu-item has-children" > <a class="menu-link level-1" href="/en-gb/team/" data-gatext="Teams"> Teams </a> <ul class="qx-menu level-2" id="133927"> <li class="menu-item" > <menu-card data-href="/en-gb/digital/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/for_marketing.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="For 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data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/education.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Education" > <span slot="title">Education</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/financial-services/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/financial_services.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Financial Services" > <span slot="title">Financial Services</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/government/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/government.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Government" > <span slot="title">Government</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/industry/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/plus.webp" data-hover-icon="" data-hover-class="" data-background-size="20px" data-gatext="All Industries" > <span slot="title">All Industries</span> </menu-card> </li> </ul> </li> <li class="menu-item has-children" > <p class="menu-title">Popular Use Cases</p> <ul class="qx-menu level-2" id="133929"> <li class="menu-item" > <menu-card data-href="/en-gb/customer-experience/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/customer_experience.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Customer Experience" > <span slot="title">Customer Experience</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/employee-experience/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/careers.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Employee Experience" > <span slot="title">Employee Experience</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/employee-experience/exit-interviews/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/lightbulb-1.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Exit Interviews" > <span slot="title">Employee Exit Interviews</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/customer-experience/nps-software/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/NPS-icon-1.png" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="NPS" > <span slot="title">Net Promoter Score</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/customer-experience/voice-of-customer/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/brain_head.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="VOC" > <span slot="title">Voice of Customer</span> </menu-card> </li> </ul> </li> <li class="menu-footer dir-row has-children" > <ul class="qx-menu level-2" id="133940"> <li class="menu-item" > <a class="footer-link level-2" href="/en-gb/free-account/?utm_lp=nav-sticky-banner" data-gatext="free account"> Free Account </a> </li> <li class="menu-item" > <a class="footer-link level-2" href="/en-gb/watch-demo/?utm_lp=nav-sticky-banner" data-gatext="product demos"> Product Demos </a> </li> </ul> </li> </ul> </li> <li class="menu-item has-children" > <button class="menu-button level-0" type="button" aria-expanded="false" aria-controls="133912" data-sub="resources" data-gacontainer="gasection"> <span>RESOURCES</span> </button> <ul class="qx-menu level-1" id="133912"> <li class="back-item"> <button class="back-button text-uppercase" type="button">back</button> </li> <li class="menu-item has-children" > <p class="menu-title">Customer</p> <ul class="qx-menu level-2" id="133930"> <li class="menu-item" > <menu-card data-href="https://support-portal.qualtrics.com/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/support.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Customer Success Hub" > <span slot="title">Customer Success Hub</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/support/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/product_documentation.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Product Documentation" > <span slot="title">Product Documentation</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="https://qualtrics.com/training/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/training_certification.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Training and Certification" > <span slot="title">Training & 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data-hover-class="" data-background-size="" data-gatext="Popular Resources" > <span slot="title">Popular Resources</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/customers/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/customer_stories.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Customer Stories" > <span slot="title">Customer Stories</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/blog/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/blog.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Blog" > <span slot="title">Blog</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/trends-reports/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2024/05/ai-icon-flat.svg" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Artificial Intelligence" > <span slot="title">2025 Experience Trends</span> </menu-card> </li> <li class="menu-item dir-row has-children" > <a class="collapse-top-link" href="/en-gb/experience-management/" data-gatext="What is XM"> <img src='https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/Frame-3.svg' alt=''> XM Knowledge Base </a> <collapse-button class="collapse-button" type="button" aria-expanded="true" aria-controls="133933" is="collapse-button"></collapse-button> <ul class="qx-menu level-3" id="133933"> <li class="menu-item" > <a class="collapse-link level-3" href="/en-gb/experience-management/customer/" data-gatext="What is XM > Customer Experience"> Customer Experience </a> </li> <li class="menu-item" > <a class="collapse-link level-3" href="/en-gb/experience-management/employee/" data-gatext="What is XM > Employee Experience"> Employee Experience </a> </li> <li class="menu-item" > <a class="collapse-link level-3" href="/en-gb/experience-management/research/" data-gatext="Market Research"> Market Research </a> </li> </ul> </li> </ul> </li> <li class="menu-item has-children" > <p class="menu-title">Company</p> <ul class="qx-menu level-2" id="133932"> <li class="menu-item" > <menu-card data-href="/en-gb/about/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/about_us-1.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="About Us" > <span slot="title">About Us</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/careers/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/employee_experience.webp" data-hover-icon="" data-hover-class="" data-background-size="" data-gatext="Careers" > <span slot="title">Careers</span> </menu-card> </li> <li class="menu-item" > <menu-card data-href="/en-gb/partnerships/" data-icon="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2023/12/partnerships.webp" data-hover-icon="" data-hover-class="" 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class="row no-gutters align-items-center"> <div class="z-index-content position-relative col-12 col-lg-5 col-xl-6 "> <h1 class="text-left headline-eyebrow text-black pt-0 mb-4">WEBSITE & APP FEEDBACK TOOL</h1><h2 class="- headline-38 text-black bold pt-0 mb-4">Turn real-time website and app feedback into revenue</h2><p class="text-left headline-16 text-black pt-0 mb-4">From direct website and app feedback to unspoken rage clicks, every customer interaction is a signal of what’s working and where to improve. Our customer feedback tool makes sense of mountains of data in seconds, giving your teams the insights they need to create digital experiences that convert and grow revenue. </p> <div class="d-flex justify-content-start align-items-center "><button class="btn btn-gradient mt-0 mb-1 mr-3" data-toggle="modal" aria-label="Request Demo" data-target="#marketo-embedded-modal" data-gatext="Request Demo" data-uuid="" >REQUEST DEMO</button><a class="btn-anchor anchor-black mt-0 mb-0 mr-3" title="Take a Product Tour" data-gatext="Take a Product Tour" href="https://www.qualtrics.com/en-gb/product-tour/customer-experience/digital/?utm_lp=website-app-use-case" >TAKE A PRODUCT TOUR</a></div> </div> <div class="z-index-content position-relative d-none d-lg-block col-12 col-lg-6 col-xl-5 offset-lg-1 mt-5 mt-lg-0"> <img src="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2024/04/web-app-feedback-1.webp" alt="" class="img-fluid mx-auto" width="2000" height="1429" > </div> </div> </div> </div> </div> </div> </section> <section class="position-relative pt-0 pb-5" data-gacontainer="gasection"> <div class="xm-container small"> <div class="row align-items-stretch "> <div class="col-12 col-md-6 border-card "> <div class="bg-white h-100 content default-padding pb-4"> <div class="row no-gutters"> <div class="col-12 px-0 order-2 order-md-1"> <h2 class="text-left input-sans text-uppercase headline-eyebrow text-black pt-0 mb-4">Continuous feedback collection</h2><h3 class="text-left headline-32 text-black bold pt-0 mb-4">Listen to customers wherever they’re interacting with your brand</h3><p class="text-left headline-16 text-black pt-0 mb-4">Tune into what every customer thinks, feels and does throughout their digital journey so you can more easily improve the user experience and maximise satisfaction and revenue.</p> <ul class="list-plus"><li class="mb-0">Listen to every type of website and app feedback – solicited, unsolicited and behavioral – so you can understand every customer and serve them as efficiently as possible</li><li class="mb-0">Collect user feedback in the right place and at the right time with intelligent targeting</li><li class="mb-4">Access our library of pre-built digital feedback intercepts, designed to match your brand image and maintain a seamless experience</li></ul> </div> <div class="col-12 px-0 mb-4 order-1 order-md-2"> <picture class="d-block product-img w-100 h-335"> <img class="lazy img-fluid d-block mx-auto" data-src="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2024/04/2-Website-App-Feedback.webp" width="" alt=""> </picture> </div> </div> <div class="cta-container w-100"> <div class="d-flex justify-content-start align-items-center pt-4"> </div> </div> </div> </div> <div class="col-12 col-md-6 border-card "> <div class="bg-white h-100 content default-padding pb-4"> <div class="row no-gutters"> <div class="col-12 px-0 order-2 order-md-1"> <h2 class="text-left input-sans text-uppercase headline-eyebrow text-black pt-0 mb-4">Pre-Built Solutions</h2><h3 class="text-left headline-32 text-black bold pt-0 mb-4">Best-in-class every time</h3><p class="text-left headline-16 text-black pt-0 mb-4">Get your feedback program up and running in no time with our expert out-of-the-box methodology, proven to increase customer spend.</p> <ul class="list-plus"><li class="mb-0">Know when, where and how to ask questions to maximise program effectiveness</li><li class="mb-0">Benchmark your program against top competitors and industry references</li><li class="mb-4">Reduce time to insights and see faster improvements with pre-built best practices</li></ul> </div> <div class="col-12 px-0 mb-4 order-1 order-md-2"> <picture class="d-block product-img w-100 h-335"> <img class="lazy img-fluid d-block mx-auto" data-src="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2024/04/dvoc-programs-en.webp" width="" alt=""> </picture> </div> </div> <div class="cta-container w-100"> <div class="d-flex justify-content-start align-items-center pt-4"> </div> </div> </div> </div> <div class="col-12 border-card "> <div class="frontline-digital-gradient h-100 content default-padding pb-4"> <div class="row no-gutter align-items-strech"> <div class="col-12 col-md-6 order-2 order-md-1"> <h2 class="text-left input-sans text-uppercase headline-eyebrow text-white pt-0 mb-4">X4 ON-DEMAND</h2><h3 class="text-left headline-24 text-white bold pt-0 mb-4">Designing Digital Experiences that Resonate at a Human Level</h3><p class="text-left headline-16 text-white pt-0 mb-4">In the rush to digitise everything and drive operational efficiency, many companies are creating digital experiences that don’t really resonate with or meet the expectations of those they serve. We’ll unveil our latest research to give you the lowdown on what your consumers want and how digital leaders are meeting the challenge.</p> </div> <div class="col-12 col-md-6 mb-4 order-1 order-md-2"> <picture class="d-block product-img w-100 h-278"> <img class="lazy img-fluid d-block mx-auto" data-src="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2024/04/digital-experiences-on-human-level.webp" width="" alt=""> </picture> </div> </div> <div class="d-flex justify-content-start align-items-center "> <a class="btn btn-white mt-0 mb-0 " title="" data-gatext="" href="https://www.qualtrics.com/events/x4-on-demand/digital-experience-rensonate-human/?utm_lp=digital-use-case#web-app-feedback" >Watch now</a> </div> </div> </div> <div class="col-12 col-md-6 border-card "> <div class="bg-white h-100 content default-padding pb-4"> <div class="row no-gutters"> <div class="col-12 px-0 order-2 order-md-1"> <h2 class="text-left input-sans text-uppercase headline-eyebrow text-black pt-0 mb-4">Experience iD</h2><h3 class="text-left headline-32 text-black bold pt-0 mb-4">Personalise every experience</h3><p class="text-left headline-16 text-black pt-0 mb-4">Reduce churn and boost revenue with Experience iD — an omni-channel library of every customer interaction. With a deeper understanding of customer needs and behaviors, you can create personal experiences that convert better.</p> <ul class="list-plus"><li class="mb-0">Store every customer interaction across every channel to give teams a detailed view of behavior and sentiment</li><li class="mb-0">Segment customers based on chosen key attributes like CSAT and lifetime value, and behaviors like mouse thrashing and rage clicks </li><li class="mb-0">Identify potential risks and opportunities for every segment and intervene in the moment with automatic intercepts to improve their digital experience</li><li class="mb-4">Utilise the power of Gen-AI to analyse and extract actionable insights from high volume directory data</li></ul> </div> <div class="col-12 px-0 mb-4 order-1 order-md-2"> <picture class="d-block product-img w-100 h-335"> <img class="lazy img-fluid d-block mx-auto" data-src="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2024/04/xID_assets-scaled-1.webp" width="" alt=""> </picture> </div> </div> <div class="cta-container w-100"> <div class="d-flex justify-content-start align-items-center pt-4"> </div> </div> </div> </div> <div class="col-12 col-md-6 border-card "> <div class="bg-white h-100 content default-padding pb-4"> <div class="row no-gutters"> <div class="col-12 px-0 order-2 order-md-1"> <h2 class="text-left input-sans text-uppercase headline-eyebrow text-black pt-0 mb-4">Conversational Feedback</h2><h3 class="text-left headline-32 text-black bold pt-0 mb-4">Close the loop immediately with higher quality feedback</h3><p class="text-left headline-16 text-black pt-0 mb-4">Utilise AI to craft personalised follow-up questions to increase resolution rates and drive customer satisfaction.</p> <ul class="list-plus"><li class="mb-0">Uncover layers of valuable context with intelligent follow-up questioning that dynamically adapts to customer input, ensuring nothing of importance is missed</li><li class="mb-0">Transform negative feedback into actionable recovery strategies with targeted, follow-up questions that clarify customer experiences and concerns</li><li class="mb-4">Increase resolution rates and customer satisfaction by employing an AI-driven approach that feels natural and attentive, fostering positive customer relations</li></ul> </div> <div class="col-12 px-0 mb-4 order-1 order-md-2"> <picture class="d-block product-img w-100 h-335"> <img class="lazy img-fluid d-block mx-auto" data-src="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2024/05/Conversational-feedback-animated.gif" width="" alt=""> </picture> </div> </div> <div class="cta-container w-100"> <div class="d-flex justify-content-start align-items-center pt-4"> </div> </div> </div> </div> <div class="col-12 border-card "> <div class="bg-white h-100 content default-padding pb-4"> <div class="row no-gutter align-items-strech"> <div class="col-12 col-md-6 order-2 order-md-1"> <h2 class="text-left input-sans text-uppercase headline-eyebrow text-black pt-0 mb-4">Digital ecosystem integration</h2><h3 class="text-left headline-32 text-black bold pt-0 mb-4">Supercharge your digital ecosystem with real-time feedback</h3><p class="text-left headline-16 text-black pt-0 mb-4">Plug your customer feedback insights straight into your digital tech stack, making it easier than ever to see what’s happening and why.</p> <ul class="list-plus"><li class="mb-0">Integrates with the systems your teams are already using including CDPs, CRMs and more</li><li class="mb-0">Combine with our digital experience analytics capabilities or with our DXA integrations, bringing together verbal and behavioral data for deeper insights</li><li class="mb-4">Trigger intercepts based on operational data from Digital Analytics platforms like Adobe and Google Analytics</li></ul> </div> <div class="col-12 col-md-6 mb-4 order-1 order-md-2"> <picture class="d-block product-img w-100 h-335"> <img class="lazy img-fluid d-block mx-auto" data-src="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2024/05/tech-stack-integrations-en-e1714172118708.webp" width="" alt=""> </picture> </div> </div> <div class="d-flex justify-content-start align-items-center "> </div> </div> </div> </div> </div> </section> <section class="position-relative mt-n5 overflow-hidden" data-gacontainer="gasection"> <div class="xm-container small "> <div class="row align-items-stretch no-gutters"> <div class="col-12 border-card "> <div class="content default-padding h-100 position-relative overflow-hidden frontline-gradient" > <div class="z-index-content position-relative h-100 w-100"> <h2 class="text-center headline-32 text-white bold pt-0 mb-0">eBook: Why human digital experiences are better for business</h2> <div class="d-flex justify-content-center align-items-center "><a class="btn btn-white mt-4 mb-0 " title="Download Now" data-gatext="Download Now" href="https://www.qualtrics.com/en-gb/ebooks-guides/benefits-of-human-digital-experiences/?utm_lp=digital-use-case#web-app-feedback" >Download Now</a></div> </div> </div> </div> </div> </div> </section> <section class="position-relative py-7 overflow-hidden" data-gacontainer="gasection"> <div class="container"> <div class="row"> <div class="col-12"> <h2 class="text-black headline-32 bold text-center mb-4">More about Frontline Website App & Feedback</h2> </div> <div class="col-12"> <div id="accordion" > <div class="card rounded-0" style="background:transparent;"> <div class="card-header border-hover px-0 py-4" id="heading0" style="background:transparent;" > <button class="btn-reset faq-list-btn d-block w-100 " data-toggle="collapse" data-target="#collapse0" aria-expanded="true" aria-controls="collapse0"> What are website feedback surveys? </button> <div id="collapse0" class="question collapse show" aria-labelledby="heading0" data-parent="#accordion"> <div class="card-body offset-lg-6 pt-3 pt-md-1"> <a href="/en-gb/experience-management/customer/website-feedback/">Website feedback surveys</a> are a list of questions given to visitors on your website. These surveys help you build customer profiles, understand what parts of the experience are working and what needs improving so you can improve website conversion. </div> </div> </div> </div> <div class="card rounded-0" style="background:transparent;"> <div class="card-header border-hover px-0 py-4" id="heading1" style="background:transparent;" > <button class="btn-reset faq-list-btn d-block w-100 collapsed" data-toggle="collapse" data-target="#collapse1" aria-expanded="true" aria-controls="collapse1"> Why use website feedback surveys? </button> <div id="collapse1" class="question collapse " aria-labelledby="heading1" data-parent="#accordion"> <div class="card-body offset-lg-6 pt-3 pt-md-1"> Website feedback surveys give you real-time insight into how to improve the performance of your website, so you can maximise customer satisfaction and revenue. Website feedback surveys give you a different perspective to your operational data, giving you insight into why something is happening that traditional web analytics can not. Website feedback surveys are fully customizable too, you can choose what pages to feature the surveys, when to trigger the surveys and to who. All of which give you the best opportunity to gather high quality feedback. With operational and experience data from website feedback surveys, you have the full picture to improve the experience for your website visitors. </div> </div> </div> </div> <div class="card rounded-0" style="background:transparent;"> <div class="card-header border-hover px-0 py-4" id="heading2" style="background:transparent;" > <button class="btn-reset faq-list-btn d-block w-100 collapsed" data-toggle="collapse" data-target="#collapse2" aria-expanded="true" aria-controls="collapse2"> What about web analytics? </button> <div id="collapse2" class="question collapse " aria-labelledby="heading2" data-parent="#accordion"> <div class="card-body offset-lg-6 pt-3 pt-md-1"> Web analytics tools are good for providing the “what” behind customer behavior (e.g., traffic paths, time-on-page, product preferences, etc.,) but website feedback surveys provide the “why” (e.g., through targeted surveys, open-text comment boxes, etc.). Collecting customer feedback via your website is one of the most effective and scalable ways to optimise your customer experience. </div> </div> </div> </div> <div class="card rounded-0" style="background:transparent;"> <div class="card-header border-hover px-0 py-4" id="heading3" style="background:transparent;" > <button class="btn-reset faq-list-btn d-block w-100 collapsed" data-toggle="collapse" data-target="#collapse3" aria-expanded="true" aria-controls="collapse3"> What is a website feedback tool? </button> <div id="collapse3" class="question collapse " aria-labelledby="heading3" data-parent="#accordion"> <div class="card-body offset-lg-6 pt-3 pt-md-1"> A website feedback tool is a software or plugin that allows businesses to collect feedback and insights from website visitors. It typically includes features like surveys, pop-up forms, feedback widgets, and heatmaps to gather user opinions, suggestions, and identify pain points. This tool helps businesses better understand the user experience in real-time, improve website usability, enhance customer satisfaction, and make data-driven decisions to improve business performance. </div> </div> </div> </div> </div> </div> </div> </div> </section><section class="position-relative py-6" data-gacontainer="gasection"> <div class="xm-container small"> <div class="row"> <div class="col-12 text-center mb-6"> <h3 class="headline-12 mb-3">EXPERIENCE MANAGEMENT_</h3> <h2 class="headline-32 text-black bold mb-3">More experience management <br>solutions for you</h2> <p>Serve customers with unmatched care. Build high-performing teams.<br> Make the smartest business decisions.</p> </div> </div> <div class="row"> <div class="col-12 col-md-3 offset-md-1"> <div class="list-group list-unstyled" id="marketecture" role="tablist"> <a class="list-group-item list-group-item-action d-inline-block mb-4 active state-frontline" href="/frontline/"> <img class="img-fluid d-block p-1 lazy" data-src="https://www.qualtrics.com/m/assets/en-gb/wp-content/uploads/2024/05/xm-for-customer-experience-logo-en-2.webp" alt="XM for Customer Experience" width="250" height="40"> </a> </div> </div> <div class="col-12 col-md-8"> <div class="tab-content" id="nav-tabContent"> <div class="tab-pane show active" id="list-frontline" role="tabpanel" aria-labelledby="list-frontline-list"> <ul class="list-plus pl-4 pl-md-7 row"> <li class="col-sm-5 mb-3 pr-0"> <a class="headline-16 text-black-secondary link" href="https://www.qualtrics.com/en-gb/customer-experience/">Customer Experience Management</a></li> <li class="col-sm-5 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data-us-name="Brunei Darussalam" value="Brunei Darussalam">Brunei Darussalam</option><option data-code="BG" data-us-name="Bulgaria" value="Bulgaria">Bulgaria</option><option data-code="BF" data-us-name="Burkina Faso" value="Burkina Faso">Burkina Faso</option><option data-code="BI" data-us-name="Burundi" value="Burundi">Burundi</option><option data-code="KH" data-us-name="Cambodia" value="Cambodia">Cambodia</option><option data-code="CM" data-us-name="Cameroon" value="Cameroon">Cameroon</option><option data-code="CA" data-us-name="Canada" value="Canada">Canada</option><option data-code="CV" data-us-name="Cape Verde" value="Cape Verde">Cape Verde</option><option data-code="KY" data-us-name="Cayman Islands" value="Cayman Islands">Cayman Islands</option><option data-code="CF" data-us-name="Central African Republic" value="Central African Republic">Central African Republic</option><option data-code="TD" data-us-name="Chad" value="Chad">Chad</option><option data-code="CL" data-us-name="Chile" value="Chile">Chile</option><option data-code="CN" data-us-name="China" value="China">China</option><option data-code="CX" data-us-name="Christmas Island" value="Christmas Island">Christmas Island</option><option data-code="CC" data-us-name="Cocos (Keeling) Islands" value="Cocos (Keeling) Islands">Cocos (Keeling) Islands</option><option data-code="CO" data-us-name="Colombia" value="Colombia">Colombia</option><option data-code="KM" data-us-name="Comoros" value="Comoros">Comoros</option><option data-code="CG" data-us-name="Congo, The Republic of the" value="Congo, The Republic of the">Congo, The Republic of the</option><option data-code="CK" data-us-name="Cook Islands" value="Cook Islands">Cook Islands</option><option data-code="CR" data-us-name="Costa Rica" value="Costa Rica">Costa Rica</option><option data-code="HR" data-us-name="Croatia" value="Croatia">Croatia</option><option data-code="CW" data-us-name="Curaçao" value="Curaçao">Curaçao</option><option data-code="CY" data-us-name="Cyprus" value="Cyprus">Cyprus</option><option data-code="CZ" data-us-name="Czech Republic" value="Czech Republic">Czech Republic</option><option data-code="CI" data-us-name="Côte d'Ivoire" value="Côte d'Ivoire">Côte d'Ivoire</option><option data-code="DK" data-us-name="Denmark" value="Denmark">Denmark</option><option data-code="DJ" data-us-name="Djibouti" value="Djibouti">Djibouti</option><option data-code="DM" data-us-name="Dominica" value="Dominica">Dominica</option><option data-code="DO" data-us-name="Dominican Republic" value="Dominican Republic">Dominican Republic</option><option data-code="EC" data-us-name="Ecuador" value="Ecuador">Ecuador</option><option data-code="EG" data-us-name="Egypt" value="Egypt">Egypt</option><option data-code="SV" data-us-name="El Salvador" value="El Salvador">El Salvador</option><option data-code="GQ" data-us-name="Equatorial Guinea" value="Equatorial Guinea">Equatorial Guinea</option><option data-code="ER" data-us-name="Eritrea" value="Eritrea">Eritrea</option><option data-code="EE" data-us-name="Estonia" value="Estonia">Estonia</option><option data-code="SZ" data-us-name="Eswatini" value="Eswatini">Eswatini</option><option data-code="ET" data-us-name="Ethiopia" value="Ethiopia">Ethiopia</option><option data-code="FK" data-us-name="Falkland Islands (Malvinas)" value="Falkland Islands (Malvinas)">Falkland Islands (Malvinas)</option><option data-code="FO" data-us-name="Faroe Islands" value="Faroe Islands">Faroe Islands</option><option data-code="FJ" data-us-name="Fiji" value="Fiji">Fiji</option><option data-code="FI" data-us-name="Finland" value="Finland">Finland</option><option data-code="FR" data-us-name="France" value="France">France</option><option data-code="GF" data-us-name="French Guiana" value="French Guiana">French Guiana</option><option data-code="PF" data-us-name="French Polynesia" value="French Polynesia">French Polynesia</option><option data-code="TF" data-us-name="French Southern Territories" value="French Southern Territories">French Southern Territories</option><option data-code="GA" data-us-name="Gabon" value="Gabon">Gabon</option><option data-code="GM" data-us-name="Gambia" value="Gambia">Gambia</option><option data-code="GE" data-us-name="Georgia" value="Georgia">Georgia</option><option data-code="DE" data-us-name="Germany" value="Germany">Germany</option><option data-code="GH" data-us-name="Ghana" value="Ghana">Ghana</option><option data-code="GI" data-us-name="Gibraltar" value="Gibraltar">Gibraltar</option><option data-code="GR" data-us-name="Greece" value="Greece">Greece</option><option data-code="GL" data-us-name="Greenland" value="Greenland">Greenland</option><option data-code="GD" data-us-name="Grenada" value="Grenada">Grenada</option><option data-code="GP" data-us-name="Guadeloupe" value="Guadeloupe">Guadeloupe</option><option data-code="GU" data-us-name="Guam" value="Guam">Guam</option><option data-code="GT" data-us-name="Guatemala" value="Guatemala">Guatemala</option><option data-code="GG" data-us-name="Guernsey" value="Guernsey">Guernsey</option><option data-code="GN" data-us-name="Guinea" value="Guinea">Guinea</option><option data-code="GW" data-us-name="Guinea-Bissau" value="Guinea-Bissau">Guinea-Bissau</option><option data-code="GY" data-us-name="Guyana" value="Guyana">Guyana</option><option data-code="HT" data-us-name="Haiti" value="Haiti">Haiti</option><option data-code="HM" data-us-name="Heard Island and McDonald Islands" value="Heard Island and McDonald Islands">Heard Island and McDonald Islands</option><option data-code="VA" data-us-name="Holy See (Vatican City State)" value="Holy See (Vatican City State)">Holy See (Vatican City State)</option><option data-code="HN" data-us-name="Honduras" value="Honduras">Honduras</option><option data-code="HK" data-us-name="Hong Kong, China" value="Hong Kong, China">Hong Kong</option><option data-code="HU" data-us-name="Hungary" value="Hungary">Hungary</option><option data-code="IS" data-us-name="Iceland" value="Iceland">Iceland</option><option data-code="IN" data-us-name="India" value="India">India</option><option data-code="ID" data-us-name="Indonesia" value="Indonesia">Indonesia</option><option data-code="IQ" data-us-name="Iraq" value="Iraq">Iraq</option><option data-code="IE" data-us-name="Ireland" value="Ireland">Ireland</option><option data-code="IM" data-us-name="Isle of Man" value="Isle of Man">Isle of Man</option><option data-code="IL" data-us-name="Israel" value="Israel">Israel</option><option data-code="IT" data-us-name="Italy" value="Italy">Italy</option><option data-code="JM" data-us-name="Jamaica" value="Jamaica">Jamaica</option><option data-code="JA" data-us-name="Japan" value="Japan">Japan</option><option data-code="JE" data-us-name="Jersey" value="Jersey">Jersey</option><option data-code="JO" data-us-name="Jordan" value="Jordan">Jordan</option><option data-code="KZ" data-us-name="Kazakhstan" 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