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<html><head><title>Mediatization and Commodification of Religion: A Study of Media Sociology in Sharia Housing Ads - EUDL</title><link rel="icon" href="/images/favicon.ico"><link rel="stylesheet" type="text/css" href="/css/screen.css"><link rel="stylesheet" href="/css/zenburn.css"><meta http-equiv="Content-Type" content="charset=utf-8"><meta name="viewport" content="width=device-width, initial-scale=1.0"><meta name="Description" content="Media Sociology was concerned with social change and changing interactions that have contributed to media studies. Given the focused on the various relationships between mediated communication and social relations in society. Since the Covid-19 pandemic, reality has changed massively to digital tran"><meta name="citation_title" content="Mediatization and Commodification of Religion: A Study of Media Sociology in Sharia Housing Ads"><meta name="citation_publication_date" content="2022/02/11"><meta name="citation_author" content="Addin Putri"><meta name="citation_author" content="Yuyun Sunesti"><meta name="citation_pdf_url" content="http://eudl.eu/pdf/10.4108/eai.15-9-2021.2315549"><meta name="citation_conference_title" content="Proceedings of the First International Conference on Democracy and Social Transformation, ICON-DEMOST 2021, September 15, 2021, Semarang, Indonesia"><meta name="citation_isbn" content="978-1-63190-338-0"><script type="text/javascript" src="https://services.eai.eu//load-signup-form/EAI"></script><script type="text/javascript" src="https://services.eai.eu//ujs/forms/signup/sso-client.js"></script><script type="text/javascript">if (!window.EUDL){ window.EUDL={} };EUDL.cas_url="https://account.eai.eu/cas";EUDL.profile_url="https://account.eai.eu";if(window.SSO){SSO.set_mode('eai')};</script><script type="text/javascript" src="/js/jquery.js"></script><script type="text/javascript" src="/js/jquery.cookie.js"></script><script type="text/javascript" src="/js/sso.js"></script><script type="text/javascript" src="/js/jscal2.js"></script><script type="text/javascript" src="/js/lang/en.js"></script><script type="text/javascript" src="/js/jquery.colorbox-min.js"></script><script type="text/javascript" src="/js/eudl.js"></script><script type="text/javascript" src="/js/article.js"></script><link rel="stylesheet" type="text/css" href="/css/jscal/jscal2.css"><link rel="stylesheet" type="text/css" href="/css/jscal/eudl/eudl.css"><link rel="stylesheet" type="text/css" href="/css/colorbox.css"></head><body><div id="eudl-page-head"><div id="eudl-page-header"><section id="user-area"><div><nav id="right-nav"><a href="/about">About</a> | <a href="/contact">Contact Us</a> | <a class="register" href="https://account.eai.eu/register?service=http%3A%2F%2Feudl.eu%2Fdoi%2F10.4108%2Feai.15-9-2021.2315549">Register</a> | <a class="login" href="https://account.eai.eu/cas/login?service=http%3A%2F%2Feudl.eu%2Fdoi%2F10.4108%2Feai.15-9-2021.2315549">Login</a></nav></div></section></div></div><div id="eudl-page"><header><section id="topbar-ads"><div><a href="https://eudl.eu/"><img class="eudl-logo-top" src="https://eudl.eu/images/eudl-logo.png"></a><img class="eudl-ads-top" src="https://eudl.eu/images/eai-eudl.jpg"></div></section><section id="menu"><nav><a href="/proceedings" class="current"><span>Proceedings</span><span class="icon"></span></a><a href="/series" class=""><span>Series</span><span class="icon"></span></a><a href="/journals" class=""><span>Journals</span><span class="icon"></span></a><a href="/content" class=""><span>Search</span><span class="icon"></span></a><a href="http://eai.eu/">EAI</a></nav></section></header><div id="eaientran"></div><section id="content"><section id="article"><section class="cover-and-filters"><a href="https://eai.eu/eai-sponsorship/?mtm_campaign=call%20for%20bids&mtm_kwd=bids&mtm_source=organize%20conference%20page&mtm_medium=eudl"><img src="https://eudl.eu/images/banner-outside.png"></a></section><section class="info-and-search"><span class="article-proceedings-ref"><a href="/proceedings/ICON-DEMOST/2021">Proceedings of the First International Conference on Democracy and Social Transformation, ICON-DEMOST 2021, September 15, 2021, Semarang, Indonesia</a></span><p class="article-type">Research Article</p><h1>Mediatization and Commodification of Religion: A Study of Media Sociology in Sharia Housing Ads</h1><section id="download"><a class="download-pdf" href="/pdf/10.4108/eai.15-9-2021.2315549" title="Download eai.15-9-2021.2315549.pdf">Download</a><span class="download">626 downloads</span></section><section class="meta-section cite-area"><dl class="main-metadata"><dt class="title" id="cite-switchers">Cite</dt> <dd class="value" id="cite-switchers"><a href="" class="bibtex">BibTeX</a> <a href="" class="plain-text">Plain Text</a></dd></dl></section><ul id="cite-blocks"><li class="bibtex"><pre>@INPROCEEDINGS{10.4108/eai.15-9-2021.2315549, author={Addin Kurnia Putri and Yuyun Sunesti}, title={Mediatization and Commodification of Religion: A Study of Media Sociology in Sharia Housing Ads}, proceedings={Proceedings of the First International Conference on Democracy and Social Transformation, ICON-DEMOST 2021, September 15, 2021, Semarang, Indonesia}, publisher={EAI}, proceedings_a={ICON-DEMOST}, year={2022}, month={2}, keywords={commodification; mediatization; media sociology; sharia housing}, doi={10.4108/eai.15-9-2021.2315549} } </pre></li><li class="plain-text"><div class="cite">Addin Kurnia Putri<br>Yuyun Sunesti<br>Year: 2022<br>Mediatization and Commodification of Religion: A Study of Media Sociology in Sharia Housing Ads<br>ICON-DEMOST<br>EAI<br>DOI: 10.4108/eai.15-9-2021.2315549</div></li></ul><section id="authors"><span class="author-list">Addin Kurnia Putri<sup>1</sup><sup>,*</sup>, Yuyun Sunesti<sup>1</sup></span><ul class="affiliation-list"><li>1: Universitas Sebelas Maret</li></ul><section class="corresponding-email">*Contact email: addinkurniaputri@staff.uns.ac.id</section></section><section class="full-abstract"><h2>Abstract</h2><div><p>Media Sociology was concerned with social change and changing interactions that have contributed to media studies. Given the focused on the various relationships between mediated communication and social relations in society. Since the Covid-19 pandemic, reality has changed massively to digital transformation, including in the marketing of commodity products. Now, the media had an important role in constructing the cultural and socio-religious environment. This study aimed to analyze the mediatization and commodification of religion in sharia housing advertisements. This study reviewed the mediatization in constructing social change concerning the current trend of the Muslim community. The meeting between religiosity and commercial was increasing through the emergence of new technological media. It was not related to religious practice, religiosity, and sacred, but instead followed the logic of the market economy to get as much profit as possible by creating new markets. Mediatization has become the daily life of the community, as well as the Muslim community so that it couldn’t be separated from even religious institutions in society. The media has represented a shift in needs from inclusive housing to exclusive housing that created an enclave society, a homogeneous society with the same religious identity. The media has framed and presented religion in a commodified media space and perhaps without prioritizing the sacredness of religion.</p></div></section><section class="metas-section"><section class="meta-section"><dl class="main-metadata"><dt class="title">Keywords</dt> <dd class="value">commodification; mediatization; media sociology; sharia housing</dd></dl></section><section class="meta-section"><dl class="main-metadata"><dt class="title">Published</dt> <dd class="value">2022-02-11</dd><dt class="title">Publisher</dt> <dd class="value">EAI</dd></dl></section><section class="meta-section"><dl class="main-metadata"><dt class="title"></dt> <dd class="value"><a href="http://dx.doi.org/10.4108/eai.15-9-2021.2315549">http://dx.doi.org/10.4108/eai.15-9-2021.2315549</a></dd></dl></section></section><div class="copyright-block">Copyright © 2021–2024 EAI</div></section></section></section><div class="clear"></div><footer><div class="links"><a href="https://www.ebsco.com/" target="_blank"><img class="logo ebsco-logo" src="/images/ebsco.png" alt="EBSCO"></a><a href="https://www.proquest.com/" target="_blank"><img class="logo proquest-logo" src="/images/proquest.png" alt="ProQuest"></a><a href="https://dblp.uni-trier.de/db/journals/publ/icst.html" target="_blank"><img class="logo dblp-logo" src="/images/dblp.png" alt="DBLP"></a><a href="https://doaj.org/search?source=%7B%22query%22%3A%7B%22filtered%22%3A%7B%22filter%22%3A%7B%22bool%22%3A%7B%22must%22%3A%5B%7B%22term%22%3A%7B%22index.publisher.exact%22%3A%22European%20Alliance%20for%20Innovation%20(EAI)%22%7D%7D%5D%7D%7D%2C%22query%22%3A%7B%22query_string%22%3A%7B%22query%22%3A%22european%20alliance%20for%20innovation%22%2C%22default_operator%22%3A%22AND%22%2C%22default_field%22%3A%22index.publisher%22%7D%7D%7D%7D%7Dj" target="_blank"><img class="logo doaj-logo" src="/images/doaj.jpg" alt="DOAJ"></a><a href="https://www.portico.org/publishers/eai/" target="_blank"><img class="logo portico-logo" src="/images/portico.png" alt="Portico"></a><a href="http://eai.eu/" target="_blank"><img class="logo eai-logo" src="/images/eai.png"></a></div></footer></div><div class="footer-container"><div class="footer-width"><div class="footer-column logo-column"><a href="https://eai.eu/"><img src="https://eudl.eu/images/logo_new-1-1.png" alt="EAI Logo"></a></div><div class="footer-column"><h4>About EAI</h4><ul><li><a href="https://eai.eu/who-we-are/">Who We Are</a></li><li><a href="https://eai.eu/leadership/">Leadership</a></li><li><a href="https://eai.eu/research-areas/">Research Areas</a></li><li><a href="https://eai.eu/partners/">Partners</a></li><li><a href="https://eai.eu/media-center/">Media Center</a></li></ul></div><div class="footer-column"><h4>Community</h4><ul><li><a href="https://eai.eu/eai-community/">Membership</a></li><li><a href="https://eai.eu/conferences/">Conference</a></li><li><a href="https://eai.eu/recognition/">Recognition</a></li><li><a href="https://eai.eu/corporate-sponsorship">Sponsor Us</a></li></ul></div><div class="footer-column"><h4>Publish with EAI</h4><ul><li><a href="https://eai.eu/publishing">Publishing</a></li><li><a href="https://eai.eu/journals/">Journals</a></li><li><a href="https://eai.eu/proceedings/">Proceedings</a></li><li><a href="https://eai.eu/books/">Books</a></li><li><a href="https://eudl.eu/">EUDL</a></li></ul></div></div></div><script type="text/javascript" src="https://eudl.eu/js/gacode.js"></script><script src="/js/highlight.pack.js"></script><script>hljs.initHighlightingOnLoad();</script><script type="application/ld+json">{"@context":"http://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"item":{"@id":"http://eudl.eu","name":"Home","image":null}},{"@type":"ListItem","position":2,"item":{"@id":"http://eudl.eu/proceedings","name":"Proceedings","image":null}},{"@type":"ListItem","position":3,"item":{"@id":"http://eudl.eu/proceedings?by_acronym=\"ICON-DEMOST\"","name":"ICON-DEMOST","image":null}},{"@type":"ListItem","position":4,"item":{"@id":"http://eudl.eu/proceedings?by_acronym=\"ICON-DEMOST\"/2021","name":"2021","image":null}},{"@type":"ListItem","position":1,"item":{"@id":"http://eudl.eu/doi/10.4108/eai.15-9-2021.2315549","name":"Mediatization and Commodification of Religion: A Study of Media Sociology in Sharia Housing Ads","image":null}}]}</script></body></html>