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font-size: 30px; font-weight: 600; } .article-richtext h2 { font-size: 24px; font-weight: 600; } .article-richtext h3 { font-size: 20px; font-weight: 500; } .article-richtext h4 { font-size: 18px; font-weight: 500; } .article-richtext h5 { font-size: 16px; font-weight: 500; } .article-richtext p, .article-richtext ol, .article-richtext ul { margin-bottom: 24px; font-weight: 400; } .article-richtext blockquote { margin-bottom: 24px; font-size: 18px; line-height: 1.4 } .article-richtext figure { margin-bottom: 24px } .article-richtext a { color: var(--purple); } </style></div><div class="article-hero-wrapper"><div class="article-category">Case study</div><h1>Hollow Tree x Gan.AI: AI Video Outreach for Insurance</h1><div class="article-author-wrapper"><img loading="lazy" src="https://cdn.prod.website-files.com/plugins/Basic/assets/placeholder.60f9b1840c.svg" alt="" class="article-author-image w-dyn-bind-empty"/><div class="text-secondary">Post by: </div><div>Tejas Shahasane</div></div><div class="paragraph-small text-secondary">October 21, 2024</div></div><div class="article-richtext w-richtext"><h3>‍<strong>The Customer</strong></h3><p>Hollow Tree Solutions specializes in disability income protection, offering customized insurance plans to healthcare companies and medical groups. Their focus is on providing comprehensive coverage to both W2 employees and independent 1099 physicians. By streamlining insurance offerings, Hollow Tree helps healthcare professionals secure financial protection with minimal complexity.</p><p><strong>Industry:</strong> Insurance<strong>‍</strong></p><p><strong>Service Area:</strong> Nationwide, USA<strong>‍</strong></p><p><strong>Website:</strong> <a href="https://www.hollowtree.us">hollowtree.us</a></p><figure style="max-width:250px" class="w-richtext-align-normal w-richtext-figure-type-image"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fa43b9d3c3c1516405b9_671ae593a864a05af805e552_671ae47a6a40f137dc3f9222_Paste%252520image%252520(36).png" alt="" loading="lazy"/></div></figure><h3><strong>Key Results</strong></h3><ul role="list"><li><strong>Higher Engagement:</strong> Personalized videos improved outreach to contracted physicians.</li></ul><ul role="list"><li><strong>Streamlined Operations:</strong> Automated data workflows reduced manual input while ensuring accuracy and scale of outreach.</li></ul><ul role="list"><li><strong>Effective Communication:</strong> Physicians easily understood complex policy features, improving their decision-making.</li></ul><h3><strong>The Challenge</strong></h3><p>Hollow Tree needed an efficient way to educate physicians about the features of its group disability insurance plans. The goal was to personalize communication to fit each recipient while minimizing the manual effort required for outreach. With independent physicians' limited availability, engaging them effectively through conventional methods proved difficult</p><h3><strong>The Solution</strong></h3><p>Hollow Tree used <strong>Studio by Gan.AI</strong> to deliver personalized videos explaining the benefits of their insurance plans:</p><p><strong>Feature Video Series: </strong>A 6+1 series included six videos highlighting individual features and one summarizing all benefits.</p><figure style="padding-bottom:33.723653395784545%" class="w-richtext-align-normal w-richtext-figure-type-video"><div><iframe allowfullscreen="true" frameborder="0" scrolling="no" src="https://www.youtube.com/embed/ogg69s4-yNY"></iframe></div></figure><p>Two videos were personalized with the physician’s name and practice; the others only used the recipient’s name.</p><p><strong>Automated Personalization: </strong>Studio’s AI-powered videos featured voice and lip-sync technology, making each message feel uniquely tailored to the recipient.</p><p><strong>Seamless Data Integration: </strong>Hollow Tree integrated <strong>Klaviyo</strong> with <strong>Zapier</strong> to automate recipient data import, including names, practice names, and emails, ensuring timely delivery without manual intervention.</p><h3><strong>Campaign Execution</strong></h3><ul role="list"><li><strong>Automated Delivery:</strong> Videos were sent through Klaviyo, ensuring accurate and timely communication.<br/><br/></li><li><strong>Tailored Messaging:</strong> The segmented approach helped physicians focus on relevant policy features.<br/><br/></li><li><strong>Efficient Workflow:</strong> Data flows through Zapier minimized administrative overhead while maintaining message quality.</li></ul><h3><strong>Delivery Method</strong></h3><p>Personalized videos were sent via email, allowing physicians to engage with the information on their own schedule, improving their understanding of the insurance offerings without the need for in-person meetings</p><p>‍</p><figure style="max-width:1698pxpx" class="w-richtext-align-fullwidth w-richtext-figure-type-image"><a href="https://gan.ai/get_started" target="_blank"><div><img src="https://cdn.prod.website-files.com/66b25ae15c78b6e2b252a3a4/6788fa3e540181c50b1c04d4_67348d064e7bc1f02eb6a04e_67348cac7dcf15a4f1562dd7_Paste%252520Image%252520(39).png" alt="Book a demo - Gan.AI" loading="lazy"/></div></a></figure><p>‍</p></div><div class="aricle-form-wrapper"><img width="52" loading="lazy" alt="Mail emoji" src="https://cdn.prod.website-files.com/66b1ad275bbe3d03bd858bd4/6763dd7b2c1a6325e36a58f9_mail.png"/><div class="blog-newsletter-content"><h2 class="article-form-title">Like what you're reading? 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