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data-control-elements="#sub-nav-bd82275b-8052-4da2-b9b7-14e6e0846781, #sub-nav-bd82275b-8052-4da2-b9b7-14e6e0846781-close, #-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-bd82275b-8052-4da2-b9b7-14e6e0846781-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">About</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/about/further/diversity-equity-inclusion/" aria-label="Diversity, Equity & Inclusion">Diversity, Equity & Inclusion</a> </h5> <ul> <li> <a href="/about/further/diversity-equity-inclusion/dei-report/" aria-label="2024 Diversity, Equity, and Inclusion Report">2024 Diversity, Equity, and Inclusion Report</a> </li> <li> <a href="/about/further/diversity-equity-inclusion/dei-report/2023/" aria-label="2023 Diversity, Equity, and Inclusion Report">2023 Diversity, Equity, and Inclusion Report</a> </li> </ul> </div> </div> </li> </ul> </div> </div> </section> <section class="primary-nav__secondary-list"> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/about/further/our-social-impact/" aria-label="Social Impact">Social Impact</a> </li> <li> <a href="/about/further/our-sustainability/" aria-label="Sustainability">Sustainability</a> </li> <li> <a href="/about/world-economic-forum/" aria-label="World Economic Forum">World Economic Forum</a> </li> </ul> </div> </div> <a class="primary-nav__see-all" href="/about/further/" aria-label="Learn more about Further">Learn more about Further</a> </section> </div> </section> </div> </div> </li> <li> <a href="#" id="nav-948d0bfe-243e-4b1a-b71c-c7e359c6c563" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active">Careers</a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-948d0bfe-243e-4b1a-b71c-c7e359c6c563, #nav-948d0bfe-243e-4b1a-b71c-c7e359c6c563-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-948d0bfe-243e-4b1a-b71c-c7e359c6c563-close" data-toggle="off-canvas-header" data-toggle-element="#off-canvas-menu-container" data-close-only="true" data-toggle-class="level-two-active" data-remove-class="level-three-active" class="off-canvas-menu__back-link ">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="/careers/">Careers</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-c8ce8673-9956-4f90-9b13-6a60c9d07fbd" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Work with Us</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-c8ce8673-9956-4f90-9b13-6a60c9d07fbd, #sub-nav-c8ce8673-9956-4f90-9b13-6a60c9d07fbd-close, #nav-948d0bfe-243e-4b1a-b71c-c7e359c6c563-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-c8ce8673-9956-4f90-9b13-6a60c9d07fbd-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Careers</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/careers/work-with-us/" aria-label="Work with Us">Work with Us</a> </h5> <ul> <li> <a href="/careers/work-with-us/find-your-place/" aria-label="Find Your Place">Find Your Place</a> </li> <li> <a href="/careers/work-with-us/our-work-areas/" aria-label="Our Work Areas">Our Work Areas</a> </li> <li> <a href="/careers/work-with-us/integrated-teams/" aria-label="Integrated Teams">Integrated Teams</a> </li> <li> <a href="/careers/work-with-us/students/" aria-label="Students">Students</a> </li> <li> <a href="/careers/work-with-us/internships-programs/" aria-label="Internships & Programs">Internships & Programs</a> </li> <li> <a href="/careers/work-with-us/recruiting-events/" aria-label="Recruiting Events">Recruiting Events</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-749002eb-b5d4-4962-a6d1-aca65ded44ea" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Life at Bain</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-749002eb-b5d4-4962-a6d1-aca65ded44ea, #sub-nav-749002eb-b5d4-4962-a6d1-aca65ded44ea-close, #nav-948d0bfe-243e-4b1a-b71c-c7e359c6c563-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-749002eb-b5d4-4962-a6d1-aca65ded44ea-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Careers</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/careers/life-at-bain/" aria-label="Life at Bain">Life at Bain</a> </h5> <ul> <li> <a href="/careers/life-at-bain/supporting-your-growth/career-stories/" aria-label="Career Stories">Career Stories</a> </li> <li> <a href="/careers/life-at-bain/our-people/" aria-label="Our People">Our People</a> </li> <li> <a href="/careers/life-at-bain/where-we-work/" aria-label="Where We Work">Where We Work</a> </li> <li> <a href="/careers/life-at-bain/supporting-your-growth/" aria-label="Supporting Your Growth">Supporting Your Growth</a> </li> <li> <a href="/careers/life-at-bain/affinity-groups/" aria-label="Affinity Groups">Affinity Groups</a> </li> <li> <a href="/careers/life-at-bain/benefits/" aria-label="Benefits">Benefits</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="/careers/impact-stories/" aria-label="Impact Stories">Impact Stories</a> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="sub-nav-97a060c4-0073-4764-8537-95d450475834" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Hiring Process</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#sub-nav-97a060c4-0073-4764-8537-95d450475834, #sub-nav-97a060c4-0073-4764-8537-95d450475834-close, #nav-948d0bfe-243e-4b1a-b71c-c7e359c6c563-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="sub-nav-97a060c4-0073-4764-8537-95d450475834-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" class="off-canvas-menu__back-link">Careers</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5> <a href="/careers/hiring-process/" aria-label="Hiring Process">Hiring Process</a> </h5> <ul> <li> <a href="/careers/hiring-process/what-to-expect/" aria-label="What to Expect">What to Expect</a> </li> <li> <a href="/careers/hiring-process/interviewing/" aria-label="Interviewing">Interviewing</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__career-ctas primary-nav__career-ctas-hamburger"> <a href="/careers/find-a-role/" class="btn--pill-hamburger " data-ctabuttonclick="true">FIND JOBS </a> </div> </div> </div> </div> </section> </div> </div> </li> </ul> <ul class="primary-nav__level-one off-canvas-menu__utility-nav global-utility-nav"> <li> <a href="#" id="nav-utility-e6c2d610-9790-4195-baa0-4b3bf461d121" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> Offices </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-e6c2d610-9790-4195-baa0-4b3bf461d121, #nav-utility-e6c2d610-9790-4195-baa0-4b3bf461d121-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div class="primary-nav__mega-menu-wrapper"> <div id="off-canvas-header" class="off-canvas-menu__header"> <button data-toggle="off-canvas-menu body html overlay" role="button" aria-label="menu" class="js-hamburger-btn js-hamburger-btn-in-off-canvas"> <span class="icon-bars"></span> </button> <div class="off-canvas-menu__logo primary-nav__logo "> <a href="/" aria-label="Main navigation logo link"> <img alt="" src="/contentassets/0b88e3e10a7b4592809517c28b75847e/logo_red_bain.svg" /> </a> </div> </div> <div class="off-canvas-menu__back-link"> <a id="nav-utility-e6c2d610-9790-4195-baa0-4b3bf461d121-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active" data-remove-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Main menu</a> </div> <section data-dynamic-max-height data-delay-time="400"> <div class="primary-nav__level2-container"> <div class="primary-nav__primary-list"> <h4 class="primary-nav__mega-menu-heading"> <a href="" aria-label="Offices">Offices</a> </h4> <div class="primary-nav__col-group"> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-7bbad141-b228-4dd9-9dd5-e151a0d1ad68" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">North & Latin America</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-7bbad141-b228-4dd9-9dd5-e151a0d1ad68, #nav-utility-7bbad141-b228-4dd9-9dd5-e151a0d1ad68-close, #nav-utility-e6c2d610-9790-4195-baa0-4b3bf461d121-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-7bbad141-b228-4dd9-9dd5-e151a0d1ad68-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">North & Latin America</h5> <ul> <li> <a href="/offices/atlanta/" aria-label="Atlanta">Atlanta</a> </li> <li> <a href="/offices/austin/" aria-label="Austin">Austin</a> </li> <li> <a href="/offices/bogota/" aria-label="Bogota">Bogota</a> </li> <li> <a href="/offices/boston/" aria-label="Boston">Boston</a> </li> <li> <a href="/offices/buenos-aires/" aria-label="Buenos Aires">Buenos Aires</a> </li> <li> <a href="/offices/Chicago/" aria-label="Chicago">Chicago</a> </li> <li> <a href="/offices/dallas/" aria-label="Dallas">Dallas</a> </li> <li> <a href="/offices/denver/" aria-label="Denver">Denver</a> </li> <li> <a href="/offices/houston/" aria-label="Houston">Houston</a> </li> <li> <a href="/offices/los-angeles/" aria-label="Los Angeles">Los Angeles</a> </li> <li> <a href="/offices/mexico-city/" aria-label="Mexico City">Mexico City</a> </li> <li> <a href="/offices/minneapolis-frwd/" aria-label="Minneapolis">Minneapolis</a> </li> <li> <a href="/offices/monterrey/" aria-label="Monterrey">Monterrey</a> </li> <li> <a href="/offices/new-york/" aria-label="New York">New York</a> </li> <li> <a href="/offices/rio-de-janeiro/" aria-label="Rio de Janeiro">Rio de Janeiro</a> </li> <li> <a href="/offices/san-francisco/" aria-label="San Francisco">San Francisco</a> </li> <li> <a href="/offices/santiago/" aria-label="Santiago">Santiago</a> </li> <li> <a href="/offices/sao-paulo/" aria-label="São Paulo">São Paulo</a> </li> <li> <a href="/offices/seattle/" aria-label="Seattle">Seattle</a> </li> <li> <a href="/offices/silicon-valley/" aria-label="Silicon Valley">Silicon Valley</a> </li> <li> <a href="/offices/toronto/" aria-label="Toronto">Toronto</a> </li> <li> <a href="/offices/washington-dc/" aria-label="Washington, DC">Washington, DC</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-3e848021-c97f-4768-b88a-d66a47f591e5" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Europe & Africa</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-3e848021-c97f-4768-b88a-d66a47f591e5, #nav-utility-3e848021-c97f-4768-b88a-d66a47f591e5-close, #nav-utility-e6c2d610-9790-4195-baa0-4b3bf461d121-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-3e848021-c97f-4768-b88a-d66a47f591e5-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Europe & Africa</h5> <ul> <li> <a href="/offices/amsterdam/" aria-label="Amsterdam">Amsterdam</a> </li> <li> <a href="/offices/athens/" aria-label="Athens">Athens</a> </li> <li> <a href="/offices/berlin/" aria-label="Berlin">Berlin</a> </li> <li> <a href="/offices/brussels/" aria-label="Brussels">Brussels</a> </li> <li> <a href="/offices/copenhagen/" aria-label="Copenhagen">Copenhagen</a> </li> <li> <a href="/offices/dusseldorf/" aria-label="Dusseldorf">Dusseldorf</a> </li> <li> <a href="/offices/frankfurt/" aria-label="Frankfurt">Frankfurt</a> </li> <li> <a href="/offices/helsinki/" aria-label="Helsinki">Helsinki</a> </li> <li> <a href="/offices/istanbul/" aria-label="Istanbul">Istanbul</a> </li> <li> <a href="/offices/johannesburg/" aria-label="Johannesburg">Johannesburg</a> </li> <li> <a href="/offices/kyiv/" aria-label="Kyiv">Kyiv</a> </li> <li> <a href="/offices/lisbon/" aria-label="Lisbon">Lisbon</a> </li> <li> <a href="/offices/london/" aria-label="London">London</a> </li> <li> <a href="/offices/madrid/" aria-label="Madrid">Madrid</a> </li> <li> <a href="/offices/milan/" aria-label="Milan">Milan</a> </li> <li> <a href="/offices/munich/" aria-label="Munich">Munich</a> </li> <li> <a href="/offices/oslo/" aria-label="Oslo">Oslo</a> </li> <li> <a href="/offices/paris/" aria-label="Paris">Paris</a> </li> <li> <a href="/offices/rome/" aria-label="Rome">Rome</a> </li> <li> <a href="/offices/stockholm/" aria-label="Stockholm">Stockholm</a> </li> <li> <a href="/offices/vienna/" aria-label="Vienna">Vienna</a> </li> <li> <a href="/offices/warsaw/" aria-label="Warsaw">Warsaw</a> </li> <li> <a href="/offices/zurich/" aria-label="Zurich">Zurich</a> </li> </ul> </div> </div> </li> </ul> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-f300c3ca-88e6-4c76-abd1-877348e17424" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Middle East</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-f300c3ca-88e6-4c76-abd1-877348e17424, #nav-utility-f300c3ca-88e6-4c76-abd1-877348e17424-close, #nav-utility-e6c2d610-9790-4195-baa0-4b3bf461d121-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-f300c3ca-88e6-4c76-abd1-877348e17424-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5><a href=/offices/middle-east/>Middle East</a></h5> <ul> <li> <a href="/offices/doha/" aria-label="Doha">Doha</a> </li> <li> <a href="/offices/dubai/" aria-label="Dubai">Dubai</a> </li> <li> <a href="/offices/riyadh/" aria-label="Riyadh">Riyadh</a> </li> </ul> </div> </div> </li> </ul> </div> <div class="primary-nav__col"> <ul class="primary-nav__level-two"> <li> <a href="#" id="nav-utility-c0a38943-6a55-4309-a130-a0b812d31f7f" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active">Asia & Australia</a> <div class="primary-nav__level-three" data-level="2" data-delay-toggle data-control-elements="#nav-utility-c0a38943-6a55-4309-a130-a0b812d31f7f, #nav-utility-c0a38943-6a55-4309-a130-a0b812d31f7f-close, #nav-utility-e6c2d610-9790-4195-baa0-4b3bf461d121-close" data-class-toggle="mega-menu__level-three--expanded" data-delay-time="400" data-reverse="true"> <div class="off-canvas-menu__back-link"> <a id="nav-utility-c0a38943-6a55-4309-a130-a0b812d31f7f-close" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-three-active" data-close-only="true" class="off-canvas-menu__back-link">Offices</a> </div> <div class="off-canvas-menu__level-three-wrap"> <h5 class="">Asia & Australia</h5> <ul> <li> <a href="/offices/bangkok/" aria-label="Bangkok">Bangkok</a> </li> <li> <a href="/offices/beijing/" aria-label="Beijing">Beijing</a> </li> <li> <a href="/offices/bengaluru/" aria-label="Bengaluru">Bengaluru</a> </li> <li> <a href="/offices/ho-chi-minh-city/" aria-label="Ho Chi Minh City">Ho Chi Minh City</a> </li> <li> <a href="/offices/hong-kong/" aria-label="Hong Kong">Hong Kong</a> </li> <li> <a href="/offices/jakarta/" aria-label="Jakarta">Jakarta</a> </li> <li> <a href="/offices/kuala-lumpur/" aria-label="Kuala Lumpur">Kuala Lumpur</a> </li> <li> <a href="/offices/manila/" aria-label="Manila">Manila</a> </li> <li> <a href="/offices/melbourne/" aria-label="Melbourne">Melbourne</a> </li> <li> <a href="/offices/mumbai/" aria-label="Mumbai">Mumbai</a> </li> <li> <a href="/offices/new-delhi/" aria-label="New Delhi">New Delhi</a> </li> <li> <a href="/offices/perth/" aria-label="Perth">Perth</a> </li> <li> <a href="/offices/seoul/" aria-label="Seoul">Seoul</a> </li> <li> <a href="/offices/shanghai/" aria-label="Shanghai">Shanghai</a> </li> <li> <a href="/offices/singapore/" aria-label="Singapore">Singapore</a> </li> <li> <a href="/offices/sydney/" aria-label="Sydney">Sydney</a> </li> <li> <a href="/offices/tokyo/" aria-label="Tokyo">Tokyo</a> </li> </ul> </div> </div> </li> </ul> </div> </div> <a href="/about/offices/" aria-label="See all offices" target="" class="primary-nav__see-all">See all offices</a> </div> </div> </section> </div> </div> </li> <li > <a href="/about/alumni-services/" aria-label="Alumni" class="">Alumni</a> </li><li > <a href="/about/media-center/" aria-label="Media Center" target="_top" class="">Media Center</a> </li><li > <a href="/subscribe/" aria-label="Subscribe" class="">Subscribe</a> </li><li > <a href="/about/contact-us/" aria-label="Contact" target="_top" class="">Contact</a> </li> <li> <a href="#" id="nav-utility-5401a50a-25ad-4ca5-9726-b3d2322a11c1" data-toggle-element="#off-canvas-menu-container" data-toggle-class="level-two-active"> <i class="utility-navigation__icon utility-navigation__icon--global"></i> Global | English </a> <div class="primary-nav__mega-menu" data-level="1" data-delay-toggle data-control-elements="#nav-utility-5401a50a-25ad-4ca5-9726-b3d2322a11c1, #nav-utility-5401a50a-25ad-4ca5-9726-b3d2322a11c1-close" data-class-toggle="mega-menu__level-two--expanded" data-delay-time="400" data-reverse="true"> <div 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important than ever. We offer creative solutions that have helped thousands of companies across all geographies and sectors develop and execute winning strategies. We’ve been a strategy thought leader for nearly five decades, and we bring unrivaled capabilities, tools, technologies, and talent to every engagement, augmented by an ecosystem of best-of-breed partners that provide specialized expertise. Our strategy consultants will help you mobilize for change, navigate uncertainty, and flex as needed, so you achieve sustained, profitable growth—a feat only 1 in 11 companies manages to pull off.</p> </div> </div> </section> <section class="spacing spacing--top-bottom"> <section class="section overview row" id="ea6a11dd-a0b8-47c4-8558-e1aaebe1aea0" data-magellan-target="ea6a11dd-a0b8-47c4-8558-e1aaebe1aea0"> <div class="column"> <div class="section__midline-heading"> <h3 class="showDesktopTitle">Our Approach to Strategy</h3> <h3 class="showMobileTitle">Our Approach to Strategy</h3> </div> </div> <div class="medium-10 large-8 column content-align medium-centered"> <!--Using styles from the overview organism--> <div id="basicTextBlockReadMore44f78fb9-e23f-4303-b180-d700ea4bd353" class="rte__heading rte__rte-table"> <p style="text-align: center;">We team with you to focus on <em>exactly</em> what is required to seize an identified opportunity, complete with real-world pilots and quick test-and-learn iteration. The result: a battle-tested, scalable plan in far less time than you thought possible. Our proven approach is founded on five core beliefs about strategy:</p> </div> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section class="standard-grid-block column row" id="01a589b3-aae0-452e-a287-5369be60433b" data-magellan-target="01a589b3-aae0-452e-a287-5369be60433b" > <div class="section__intro"> </div> <div class="standard-grid-block__items"> <section class="standard-grid-block__item column"> <div> <div class="rte rte__heading"><h4 style="text-align: center;">Begin with business definition</h4> <p style="text-align: left;">Define your business too broadly and you risk competing where you can’t win; define it too narrowly and you’ll miss out on profit, scale, and other critical forms of leverage. Business definitions evolve, and they are more likely to be discovered than defined. But they depend on understanding the limits on cost, capability, and customer sharing between products and market segments.</p></div> </div> </section> <section class="standard-grid-block__item column"> <div> <div class="rte rte__heading"><h4 style="text-align: center;">Fight for leadership economics</h4> <p style="text-align: left;">In most markets, the top two or three players capture <em>all</em> the economic value. If there is a path to leadership, you must take it. If there isn’t, you must exploit or change the rules of the game and become a disruptor. And remember this paradox: the stronger your position, the more likely you are to be operating below your full potential.</p></div> </div> </section> <section class="standard-grid-block__item column"> <div> <div class="rte rte__heading"><h4 style="text-align: center;">Profit pools don’t stand still</h4> <p style="text-align: left;">A good strategy starts by mapping the current industry profit pool and modeling plausible scenarios for how it may evolve, including the impact of economic uncertainty, global conflict, climate change, and AI. Then construct a portfolio of “no regrets” moves that make sense under any scenario, and identify a handful of bets that will pay off significantly or moderately depending on how the future unfolds.</p></div> </div> </section> <section class="standard-grid-block__item column"> <div> <div class="rte rte__heading"><h4 style="text-align: center;">Focus on the customer</h4> <p style="text-align: left;">Companies that maniacally focus on building loyalty with their best customers thrive. Like profit pools, customers don’t stand still: You need to continually analyze who they are, what and why they buy from you, and what it will take to get them to buy more. That means investing in the culture, routines, and technology that keep you customer centric as you scale.</p></div> </div> </section> <section class="standard-grid-block__item column"> <div> <div class="rte rte__heading"><h4 style="text-align: center;">Make things happen</h4> <p style="text-align: left;">Intellectually elegant strategies that can’t be executed won’t lead to value creation. Don’t just ask, “Where are the greatest opportunities for profitable growth?” You must also ask, “How can <em>our</em> company pursue these opportunities efficiently, effectively, and repeatably?” We can help you do just that.</p></div> </div> </section> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section class="standard-grid-block column row" id="b4bda0e9-90b2-4808-9762-92eebbef0021" data-magellan-target="b4bda0e9-90b2-4808-9762-92eebbef0021" > <div class="section__intro"> <h2 class="showDesktopTitle">How We Can Help</h2> <h2 class="showMobileTitle">How We Can Help</h2> </div> <div class="standard-grid-block__items"> <section class="standard-grid-block__item column"> <div> <div class="rte rte__heading"><h4>Corporate Strategy</h4> <p>Charting the right course to sustained value creation<br /><a href="/consulting-services/strategy/corporate-strategy/">Learn More</a></p> <ul> <li><a href="/consulting-services/strategy/corporate-finance/">Corporate Finance</a></li> <li><a href="/consulting-services/mergers-acquisitions/mergers-acquisitions-strategy/">M&A Strategy</a></li> <li><a href="/consulting-services/strategy/investor-relations-strategy/">Investor Relations Strategy</a></li> </ul></div> </div> </section> <section class="standard-grid-block__item column"> <div> <div class="rte rte__heading"><h4>Business Strategy</h4> <p>Win today and in the future<br /><a href="/consulting-services/strategy/business-unit-strategy/">Learn More</a><br /><br /></p> <ul> <li><a href="/consulting-services/strategy/micro-battles-system/">Bain Micro-battles System®</a></li> <li><a href="/consulting-services/strategy/digital-strategy/">Digital Strategy</a></li> <li><a href="/industry-expertise/private-equity/portfolio-value-creation/">Portfolio Value Creation</a></li> </ul></div> </div> </section> <section class="standard-grid-block__item column"> <div> <div class="rte rte__heading"><h4>Next℠ Innovation & Business Building</h4> <p>Create new products and businesses, from seed to scale.</p> <ul> <li><a href="/consulting-services/strategy/next-business-building/">Business Building</a></li> <li><a href="/consulting-services/strategy/innovation-strategy-systems/">Innovation Strategy & Systems</a></li> <li><a href="/insights/solution-spotlight/platform-strategy/">Platform Strategy</a></li> </ul></div> </div> </section> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section class="section overview row" id="1d763f96-9761-40ee-af69-6f08405ae449" data-magellan-target="1d763f96-9761-40ee-af69-6f08405ae449"> <div class="column"> <div class="section__midline-heading"> <h3 class="showDesktopTitle">Our Books</h3> <h3 class="showMobileTitle">Our Books</h3> </div> </div> <div class="medium-10 large-8 column end"> <!--Using styles from the overview organism--> <div id="basicTextBlockReadMore050b3080-855d-42ed-94d1-dec251c7b622" class="rte__heading rte__rte-table"> </div> </div> </section> </section> <section 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class="thumbnail-carousel__slide"> <a href="/insights/books/beyond-the-core/" target="_blank"> <img alt="" src="/contentassets/efa409d851a84ad09b9f1a7960bafbfa/beyond-the-core-cutout.png?width=200&height=200&mode=crop" /> </a> </div><div class="thumbnail-carousel__slide"> <a href="/insights/books/unstoppable/" target="_blank"> <img alt="" src="/contentassets/efa409d851a84ad09b9f1a7960bafbfa/unstoppable-cutout-v2.png?width=200&height=200&mode=crop" /> </a> </div> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section class="section overview row" id="5fe40eb7-c770-4b3a-a4d2-376cc569072a" data-magellan-target="5fe40eb7-c770-4b3a-a4d2-376cc569072a"> <div class="column"> <div class="section__midline-heading"> <h3 class="showDesktopTitle">Our Strategy Consulting Experience & Impact</h3> <h3 class="showMobileTitle">Our Strategy Consulting Experience & Impact</h3> </div> </div> <div class="medium-10 large-8 column content-align medium-centered"> <!--Using styles from the overview organism--> <div id="basicTextBlockReadMoreb942c339-2097-4ab0-a044-fc0ffdb2d52a" class="rte__heading rte__rte-table"> </div> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section class="brand-narrative-container"> <div class="mobile-carousel brand-narrative-container__carousel " data-brand-narrative-carousel> <section class="brand-narrative "> <div class="brand-narrative--largeFont"> 24% </div> <p>In 2019, measured in terms of capability, 24% of Bain’s revenue came from strategy work</p> </section> <section class="brand-narrative "> <div class="brand-narrative--largeFont"> 50% </div> <p>Average gross return multiple (MOIC) is ~50% higher than industry average (2.8 vs. 1.9) when Bain is involved with strategy work for PE clients’ holding companies</p> </section> </div> </section> </section> <section class="spacing spacing--top-bottom"> <section id="973ad02b-38fb-4000-a0ae-e7d42b4a8439" data-magellan-target="973ad02b-38fb-4000-a0ae-e7d42b4a8439" class="section image-text-promo-container image-text-promo-container--small column row"> <div class="section__midline-heading"> <h3 class="">Client Results </h3> </div> <div class="row large-up-2 mobile-carousel" data-mobile-carousel> <section class="image-text-promo image-text-promo--small column"> <div class="row large-up-2"> <div class="column"> <a href="/client-results/Full-potential-formula-helps-chemical-company-grow/" aria-label="Client results promo link"> <div class="image-text-promo__picture-wrap"> <picture> <source srcset="/contentassets/51876c98d7eb4b36ad233d67533f3579/1full-potential-formula-1-1.jpg?width=350&height=350&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/51876c98d7eb4b36ad233d67533f3579/1full-potential-formula-16-9.jpg?width=768&height=432&mode=crop" media="(min-width:0px)" /> <img alt="" src="/contentassets/51876c98d7eb4b36ad233d67533f3579/1full-potential-formula-1-1.jpg?width=350&height=350&mode=crop" data-object-fit /> </picture> <span class="true-north-logo"> <img src="https://www.bain.com/globalassets/site-settings-imagery/true-north-bold.png" alt="" /> </span> </div> </a> </div> <div class="column image-text-promo__content-wrap"> <div class="image-text-promo__text-wrap"> <a href="/client-results/Full-potential-formula-helps-chemical-company-grow/" > <header> <p class="image-text-promo__tag">Chemicals</p> <h5 class="image-text-promo__title">Full potential formula helps chemical company grow</h5> </header> <div class="image-text-promo__description"> <div class="rte__heading">We worked closely with a chemical conglomerate’s underperforming regional business units to reduce costs, innovate product offerings and develop loyalty programs. After just 6 months, results exceeded 12-month goals.</div> </div> </a> </div> <div class="image-text-promo__bottom-wrap"> <ul class="social-links"> <li class="social-links__item"> <a class="social-links__link" href="#" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="5023" data-endpoint="/en/api/redfolder/getcontent" data-databaseendpointurl="/en/api/redfolder/addUpdateUserBookmark"> <i class="icon-bookmark" aria-hidden="true"></i> </a> </li> </ul> </div> </div> </div> </section> <section class="image-text-promo image-text-promo--small column"> <div class="row large-up-2"> <div class="column"> <a href="/client-results/from-free-fall-to-fast-track/" aria-label="Client results promo link"> <div class="image-text-promo__picture-wrap"> <picture> <source srcset="/contentassets/9c3a346031864e9aaedfa5c687f0528f/free-fall-fast-track-1-1_v2.jpg?width=350&height=350&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/9c3a346031864e9aaedfa5c687f0528f/free-fall-fast-track-16-9_v2.jpg?width=768&height=432&mode=crop" media="(min-width:0px)" /> <img alt="" src="/contentassets/9c3a346031864e9aaedfa5c687f0528f/free-fall-fast-track-1-1_v2.jpg?width=350&height=350&mode=crop" data-object-fit /> </picture> <span class="true-north-logo"> <img src="https://www.bain.com/globalassets/site-settings-imagery/true-north-bold.png" alt="" /> </span> </div> </a> </div> <div class="column image-text-promo__content-wrap"> <div class="image-text-promo__text-wrap"> <a href="/client-results/from-free-fall-to-fast-track/" > <header> <p class="image-text-promo__tag">Technology</p> <h5 class="image-text-promo__title">From free-fall to fast-track</h5> </header> <div class="image-text-promo__description"> <div class="rte__heading">We helped this infrastructure technology company come up with a turnaround strategy to reverse its financial free fall. The results: $100 million in annual losses were transformed into strong profits.</div> </div> </a> </div> <div class="image-text-promo__bottom-wrap"> <ul class="social-links"> <li class="social-links__item"> <a class="social-links__link" href="#" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="7190" data-endpoint="/en/api/redfolder/getcontent" data-databaseendpointurl="/en/api/redfolder/addUpdateUserBookmark"> <i class="icon-bookmark" aria-hidden="true"></i> </a> </li> </ul> </div> </div> </div> </section> </div> <div class="image-text-promo-container__more-results row medium-up-2"></div> <div class="image-text-promo-container__load-more"> <a class="btn btn--secondary" href="/client-results/?filters=services(292)" data-ctabuttonclick="true"> See more </a> </div> </section> </section> <section class="section column row spacing spacing--top-bottom" id="a48c194e-79f9-4d7c-8520-26302aeee1b9" data-magellan-target="a48c194e-79f9-4d7c-8520-26302aeee1b9"> <div class="section__midline-heading"> <h3 class="">Our Strategy Insights</h3> </div> <div class="card__grid column row feed__row"> <div class="row small-up-1 medium-up-2 large-up-4"> <div class="column"> <div class="card card--insights " dir="ltr"> <div class="card__wrapper " data-click="true" data-url="/insights/us-consumer-health-indexes/" data-srcType="articleGrid"> <div class="card__image"> <a href="/insights/us-consumer-health-indexes/" aria-label="Card image link"> <div class="card__image-wrap"> <span class="card__media"> <span class="icon-chart-bar"></span> </span> <picture> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_16.9_promo.png?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_16.9_promo.png?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_16.9_promo.png?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/a9715821dae344698fa9e3e3a1da8132/34750_usconsmerhealthupdate_nov_snap_1.1_promo.png?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/insights/us-consumer-health-indexes/" > <span class="card__tag" >Consumer Products</span> <h5 class=""> US Consumer Health Update </h5> <div class="card__desc rte__heading">Consumers are exhibiting signs of strength as we enter the critical holiday spending weeks.</div> </a> </div> <div class="card__footer"> <div> <span class="" >Snap Chart</span> <!--RED-3037 hiding dates from article grid blocks--> </div> <a href="#" class="card__bookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="2346544" data-endpoint="/en/api/redfolder/getcontent" data-databaseendpointurl="/en/api/redfolder/addUpdateUserBookmark"> <span class="icon-bookmark"></span> </a> </div> </div> </div> </div> </div> <div class="column"> <div class="card card--insights " dir="ltr"> <div class="card__wrapper " data-click="true" data-url="/insights/stress-its-tough-at-the-top-snap-chart/" data-srcType="articleGrid"> <div class="card__image"> <a href="/insights/stress-its-tough-at-the-top-snap-chart/" aria-label="Card image link"> <div class="card__image-wrap"> <span class="card__media"> <span class="icon-chart-bar"></span> </span> <picture> <source srcset="/contentassets/2e82d22010504f52a9c8ce1652ed20d9/33815_executivestress_snap_16.9_promo.png?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/2e82d22010504f52a9c8ce1652ed20d9/33815_executivestress_snap_16.9_promo.png?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/2e82d22010504f52a9c8ce1652ed20d9/33815_executivestress_snap_16.9_promo.png?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/2e82d22010504f52a9c8ce1652ed20d9/33815_executivestress_snap_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/2e82d22010504f52a9c8ce1652ed20d9/33815_executivestress_snap_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/2e82d22010504f52a9c8ce1652ed20d9/33815_executivestress_snap_1.1_promo.png?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/insights/stress-its-tough-at-the-top-snap-chart/" > <span class="card__tag" >People and Organization</span> <h5 class=""> Stress: It's Tough at the Top </h5> <div class="card__desc rte__heading">Executives report greater stress—but also greater satisfaction—than other workers.</div> </a> </div> <div class="card__footer"> <div> <span class="" >Snap Chart</span> <!--RED-3037 hiding dates from article grid blocks--> </div> <a href="#" class="card__bookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="2341141" data-endpoint="/en/api/redfolder/getcontent" data-databaseendpointurl="/en/api/redfolder/addUpdateUserBookmark"> <span class="icon-bookmark"></span> </a> </div> </div> </div> </div> </div> <div class="column"> <div class="card card--insights " dir="ltr"> <div class="card__wrapper " data-click="true" data-url="/insights/stress-no-surprise-it-hurts-worker-satisfaction-and-loyalty-snap-chart/" data-srcType="articleGrid"> <div class="card__image"> <a href="/insights/stress-no-surprise-it-hurts-worker-satisfaction-and-loyalty-snap-chart/" aria-label="Card image link"> <div class="card__image-wrap"> <span class="card__media"> <span class="icon-chart-bar"></span> </span> <picture> <source srcset="/contentassets/9c70ffdb548c45c19955aa2c29df8090/33814_cost-ofstress_snap_16.9_promo.png?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/9c70ffdb548c45c19955aa2c29df8090/33814_cost-ofstress_snap_16.9_promo.png?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/9c70ffdb548c45c19955aa2c29df8090/33814_cost-ofstress_snap_16.9_promo.png?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/9c70ffdb548c45c19955aa2c29df8090/33814_cost-ofstress_snap_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/9c70ffdb548c45c19955aa2c29df8090/33814_cost-ofstress_snap_1.1_promo.png?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/9c70ffdb548c45c19955aa2c29df8090/33814_cost-ofstress_snap_1.1_promo.png?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/insights/stress-no-surprise-it-hurts-worker-satisfaction-and-loyalty-snap-chart/" > <span class="card__tag" >People and Organization</span> <h5 class=""> Stress: No Surprise, It Hurts Worker Satisfaction and Loyalty </h5> <div class="card__desc rte__heading">Highly stressed workers are 3.5 times more likely to be dissatisfied and 1.7 times more likely to be disloyal.</div> </a> </div> <div class="card__footer"> <div> <span class="" >Snap Chart</span> <!--RED-3037 hiding dates from article grid blocks--> </div> <a href="#" class="card__bookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="2341146" data-endpoint="/en/api/redfolder/getcontent" data-databaseendpointurl="/en/api/redfolder/addUpdateUserBookmark"> <span class="icon-bookmark"></span> </a> </div> </div> </div> </div> </div> <div class="column"> <div class="card card--insights " dir="ltr"> <div class="card__wrapper " data-click="true" data-url="/insights/stress-wellness-programs-dont-work-the-way-you-think-snap-chart/" data-srcType="articleGrid"> <div class="card__image"> <a href="/insights/stress-wellness-programs-dont-work-the-way-you-think-snap-chart/" aria-label="Card image link"> <div class="card__image-wrap"> <span class="card__media"> <span class="icon-chart-bar"></span> </span> <picture> <source srcset="/contentassets/dd620b8991ac4dc38b046ebd173164bd/33813_wellnessworks_snap_16.9_promo.png?width=1440&height=810&mode=crop" media="(min-width:1440px)" /> <source srcset="/contentassets/dd620b8991ac4dc38b046ebd173164bd/33813_wellnessworks_snap_16.9_promo.png?width=1080&height=612&mode=crop" media="(min-width:1081px)" /> <source srcset="/contentassets/dd620b8991ac4dc38b046ebd173164bd/33813_wellnessworks_snap_16.9_promo.png?width=768&height=432&mode=crop" media="(min-width:768px)" /> <source srcset="/contentassets/dd620b8991ac4dc38b046ebd173164bd/33813_wellnessworks_snap_16.9_promo.png?width=110&height=110&mode=crop" media="(min-width:350px)" /> <source srcset="/contentassets/dd620b8991ac4dc38b046ebd173164bd/33813_wellnessworks_snap_16.9_promo.png?width=110&height=110&mode=crop" media="(min-width:110px)" /> <img alt="" data-object-fit src="/contentassets/dd620b8991ac4dc38b046ebd173164bd/33813_wellnessworks_snap_16.9_promo.png?width=110&height=110&mode=crop" loading="lazy"/> </picture> </div> </a> </div> <div class="card__content-container"> <div class="card__content"> <a href="/insights/stress-wellness-programs-dont-work-the-way-you-think-snap-chart/" > <span class="card__tag" >People and Organization</span> <h5 class=""> Stress: Wellness Programs Don't Work the Way You Think </h5> <div class="card__desc rte__heading">Flexible hours, time-off policies, health support and other wellness programs do not make people less stressed, but they do make them feel more satisfied.</div> </a> </div> <div class="card__footer"> <div> <span class="" >Snap Chart</span> <!--RED-3037 hiding dates from article grid blocks--> </div> <a href="#" class="card__bookmark" title="Save" data-hover-text="Save" data-remove-hover="Remove" data-redfoldersave="true" data-bookmark-link data-show-on="large" data-cookie-name="redFolder" data-add-message="#red-folder-added-message" data-remove-message="#red-folder-removed-message" data-tooltip aria-haspopup="true" data-disable-hover="false" data-click-open="false" data-template-classes="red-folder--tooltip" data-pageid="2341136" data-endpoint="/en/api/redfolder/getcontent" data-databaseendpointurl="/en/api/redfolder/addUpdateUserBookmark"> <span class="icon-bookmark"></span> </a> </div> </div> </div> </div> </div> </div> </div> <div class="column row centered"> <a class="btn btn--secondary" href="/insights/?filters=services(292,219422,219425,424859,1505183,1874399)&invisibleFilters=articleRelevance()" data-ctabuttonclick="true">See more</a> </div> </section> <section class="spacing spacing--top-bottom"> <section id="d7820787-8113-4661-beab-4bfbc44424a2" data-magellan-target="d7820787-8113-4661-beab-4bfbc44424a2" class="section card__grid column row js-profiles-grid"> <div class="section__midline-heading"> <h3 class="">Our Strategy Consulting Experts</h3> </div> <div class="row small-up-1 medium-up-2 large-up-4" > <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/our-team/dunigan-okeeffe/" aria-label="Dunigan O'Keeffe profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/d91e49678d314a7ea8fccc08cc34c40e/okeeffe-dunigan-16_92.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/d91e49678d314a7ea8fccc08cc34c40e/okeeffe-dunigan-16_92.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/d91e49678d314a7ea8fccc08cc34c40e/okeeffe-dunigan-16_92.jpg?width=768&height=432&mode=crop 768w,/contentassets/d91e49678d314a7ea8fccc08cc34c40e/okeeffe-dunigan-16_92.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/our-team/dunigan-okeeffe/" > <h4> Dunigan O'Keeffe <small class="" >Partner</small> <small class="" >San Francisco</small> </h4> </a> </div> </div> </div> </div> </div> <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/our-team/mikaela-boyd/" aria-label="Mikaela Boyd profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/050586d76e8c43d4be0763363ee451ec/boyd-mikaela-16_9_new.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/050586d76e8c43d4be0763363ee451ec/boyd-mikaela-16_9_new.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/050586d76e8c43d4be0763363ee451ec/boyd-mikaela-16_9_new.jpg?width=768&height=432&mode=crop 768w,/contentassets/050586d76e8c43d4be0763363ee451ec/boyd-mikaela-16_9_new.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/our-team/mikaela-boyd/" > <h4> Mikaela Boyd <small class="" >Partner</small> <small class="" >New York</small> </h4> </a> </div> </div> </div> </div> </div> <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/our-team/guy-brusselmans/" aria-label="Guy Brusselmans profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/19b4a43e409147279a3eedf491216e13/brusselmans-guy-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/19b4a43e409147279a3eedf491216e13/brusselmans-guy-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/19b4a43e409147279a3eedf491216e13/brusselmans-guy-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/19b4a43e409147279a3eedf491216e13/brusselmans-guy-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit loading="lazy"/> </div> </a> </div> <div class="card__content-container"> <div class="card__content profile-hover"> <a href="/our-team/guy-brusselmans/" > <h4> Guy Brusselmans <small class="" >Partner</small> <small class="" >Stockholm</small> </h4> </a> </div> </div> </div> </div> </div> <div class="column" dir="ltr"> <div class="card card--profile "> <div class="card__wrapper"> <div class="card__image"> <a href="/our-team/nikhil-prasad-ojha/" aria-label="Nikhil Prasad Ojha profile link"> <div class="card__image-wrap"> <img alt="" srcset="/contentassets/292b767ac7a14b06b42466bb6f726d0c/ojha-nikhil-prasad-16_9.jpg?width=1440&height=810&mode=crop 1440w,/contentassets/292b767ac7a14b06b42466bb6f726d0c/ojha-nikhil-prasad-16_9.jpg?width=1080&height=612&mode=crop 1080w,/contentassets/292b767ac7a14b06b42466bb6f726d0c/ojha-nikhil-prasad-16_9.jpg?width=768&height=432&mode=crop 768w,/contentassets/292b767ac7a14b06b42466bb6f726d0c/ojha-nikhil-prasad-16_9.jpg?width=480&height=270&mode=crop 480w" data-object-fit 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