CINXE.COM

<!doctype html> <html lang="en-AU"> <head> <meta charset="UTF-8"> <script type="text/javascript"> /* <![CDATA[ */ var gform;gform||(document.addEventListener("gform_main_scripts_loaded",function(){gform.scriptsLoaded=!0}),window.addEventListener("DOMContentLoaded",function(){gform.domLoaded=!0}),gform={domLoaded:!1,scriptsLoaded:!1,initializeOnLoaded:function(o){gform.domLoaded&&gform.scriptsLoaded?o():!gform.domLoaded&&gform.scriptsLoaded?window.addEventListener("DOMContentLoaded",o):document.addEventListener("gform_main_scripts_loaded",o)},hooks:{action:{},filter:{}},addAction:function(o,n,r,t){gform.addHook("action",o,n,r,t)},addFilter:function(o,n,r,t){gform.addHook("filter",o,n,r,t)},doAction:function(o){gform.doHook("action",o,arguments)},applyFilters:function(o){return gform.doHook("filter",o,arguments)},removeAction:function(o,n){gform.removeHook("action",o,n)},removeFilter:function(o,n,r){gform.removeHook("filter",o,n,r)},addHook:function(o,n,r,t,i){null==gform.hooks[o][n]&&(gform.hooks[o][n]=[]);var e=gform.hooks[o][n];null==i&&(i=n+"_"+e.length),gform.hooks[o][n].push({tag:i,callable:r,priority:t=null==t?10:t})},doHook:function(n,o,r){var t;if(r=Array.prototype.slice.call(r,1),null!=gform.hooks[n][o]&&((o=gform.hooks[n][o]).sort(function(o,n){return o.priority-n.priority}),o.forEach(function(o){"function"!=typeof(t=o.callable)&&(t=window[t]),"action"==n?t.apply(null,r):r[0]=t.apply(null,r)})),"filter"==n)return r[0]},removeHook:function(o,n,t,i){var r;null!=gform.hooks[o][n]&&(r=(r=gform.hooks[o][n]).filter(function(o,n,r){return!!(null!=i&&i!=o.tag||null!=t&&t!=o.priority)}),gform.hooks[o][n]=r)}}); /* ]]> */ </script> <meta name="viewport" content="width=device-width, initial-scale=1.0"> <link rel="pingback" href="https://www.thewalk.au/xmlrpc.php" />  <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-KPCZZ42');</script>  <meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1' />  <title>How storytelling can turn great customers into even greater brand ambassadors - Our Work - The Walk - Integrated Marketing & Communications Agency</title> <meta name="description" content="AWS realised that they needed to do more to connect with their audience and demonstrate what opportunities awaited them in the cloud. They approached the Walk to help them inspire their audience with stories of the innovation that’s transforming businesses today." /> <link rel="canonical" href="https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/" /> <meta property="og:locale" content="en_US" /> <meta property="og:type" content="article" /> <meta property="og:title" content="How storytelling can turn great customers into even greater brand ambassadors - Our Work - The Walk - Integrated Marketing & Communications Agency" /> <meta property="og:description" content="AWS realised that they needed to do more to connect with their audience and demonstrate what opportunities awaited them in the cloud. They approached the Walk to help them inspire their audience with stories of the innovation that’s transforming businesses today." /> <meta property="og:url" content="https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/" /> <meta property="og:site_name" content="The Walk Agency" /> <meta property="article:publisher" content="https://www.facebook.com/thewalkagency" /> <meta property="article:modified_time" content="2022-03-21T05:35:52+00:00" /> <meta property="og:image" content="https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero.jpeg" /> <meta property="og:image:width" content="1920" /> <meta property="og:image:height" content="1080" /> <meta property="og:image:type" content="image/jpeg" /> <meta name="twitter:card" content="summary_large_image" /> <meta name="twitter:site" content="@thewalkagency" /> <meta name="twitter:label1" content="Est. reading time" /> <meta name="twitter:data1" content="7 minutes" /> <script type="application/ld+json" class="yoast-schema-graph">{"@context":"https://schema.org","@graph":[{"@type":"WebPage","@id":"https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/","url":"https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/","name":"How storytelling can turn great customers into even greater brand ambassadors - Our Work - The Walk - Integrated Marketing & Communications Agency","isPartOf":{"@id":"https://www.thewalk.au/#website"},"primaryImageOfPage":{"@id":"https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/#primaryimage"},"image":{"@id":"https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/#primaryimage"},"thumbnailUrl":"https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero.jpeg","datePublished":"2021-05-05T06:34:25+00:00","dateModified":"2022-03-21T05:35:52+00:00","description":"AWS realised that they needed to do more to connect with their audience and demonstrate what opportunities awaited them in the cloud. They approached the Walk to help them inspire their audience with stories of the innovation that’s transforming businesses today.","breadcrumb":{"@id":"https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/#breadcrumb"},"inLanguage":"en-AU","potentialAction":[{"@type":"ReadAction","target":["https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/"]}]},{"@type":"ImageObject","inLanguage":"en-AU","@id":"https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/#primaryimage","url":"https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero.jpeg","contentUrl":"https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero.jpeg","width":1920,"height":1080},{"@type":"BreadcrumbList","@id":"https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.thewalk.au/"},{"@type":"ListItem","position":2,"name":"Portfolio","item":"https://www.thewalk.au/our-work/"},{"@type":"ListItem","position":3,"name":"How storytelling can turn great customers into even greater brand ambassadors"}]},{"@type":"WebSite","@id":"https://www.thewalk.au/#website","url":"https://www.thewalk.au/","name":"The Walk","description":"Return on imagination","publisher":{"@id":"https://www.thewalk.au/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https://www.thewalk.au/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-AU"},{"@type":"Organization","@id":"https://www.thewalk.au/#organization","name":"The Walk Agency","url":"https://www.thewalk.au/","logo":{"@type":"ImageObject","inLanguage":"en-AU","@id":"https://www.thewalk.au/#/schema/logo/image/","url":"https://www.thewalk.au/media/the-walk-logo@2x-1.png","contentUrl":"https://www.thewalk.au/media/the-walk-logo@2x-1.png","width":400,"height":176,"caption":"The Walk Agency"},"image":{"@id":"https://www.thewalk.au/#/schema/logo/image/"},"sameAs":["https://www.facebook.com/thewalkagency","https://x.com/thewalkagency","https://www.linkedin.com/company/the-walk"]}]}</script>  <link rel="alternate" type="application/rss+xml" title="The Walk Agency » Feed" href="https://www.thewalk.au/feed/" /> <link rel="alternate" type="application/rss+xml" title="The Walk Agency » Comments Feed" href="https://www.thewalk.au/comments/feed/" /> <link rel="alternate" type="application/rss+xml" title="The Walk Agency » How storytelling can turn great customers into even greater brand ambassadors Comments Feed" href="https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/feed/" /> <script type="text/javascript"> /* <![CDATA[ */ window._wpemojiSettings = {"baseUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/72x72\/","ext":".png","svgUrl":"https:\/\/s.w.org\/images\/core\/emoji\/15.0.3\/svg\/","svgExt":".svg","source":{"concatemoji":"https:\/\/www.thewalk.au\/wp-includes\/js\/wp-emoji-release.min.js?ver=6.6.1"}}; /*! This file is auto-generated */ !function(i,n){var o,s,e;function c(e){try{var t={supportTests:e,timestamp:(new Date).valueOf()};sessionStorage.setItem(o,JSON.stringify(t))}catch(e){}}function p(e,t,n){e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(t,0,0);var t=new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data),r=(e.clearRect(0,0,e.canvas.width,e.canvas.height),e.fillText(n,0,0),new Uint32Array(e.getImageData(0,0,e.canvas.width,e.canvas.height).data));return t.every(function(e,t){return e===r[t]})}function u(e,t,n){switch(t){case"flag":return n(e,"\ud83c\udff3\ufe0f\u200d\u26a7\ufe0f","\ud83c\udff3\ufe0f\u200b\u26a7\ufe0f")?!1:!n(e,"\ud83c\uddfa\ud83c\uddf3","\ud83c\uddfa\u200b\ud83c\uddf3")&&!n(e,"\ud83c\udff4\udb40\udc67\udb40\udc62\udb40\udc65\udb40\udc6e\udb40\udc67\udb40\udc7f","\ud83c\udff4\u200b\udb40\udc67\u200b\udb40\udc62\u200b\udb40\udc65\u200b\udb40\udc6e\u200b\udb40\udc67\u200b\udb40\udc7f");case"emoji":return!n(e,"\ud83d\udc26\u200d\u2b1b","\ud83d\udc26\u200b\u2b1b")}return!1}function f(e,t,n){var r="undefined"!=typeof WorkerGlobalScope&&self instanceof WorkerGlobalScope?new OffscreenCanvas(300,150):i.createElement("canvas"),a=r.getContext("2d",{willReadFrequently:!0}),o=(a.textBaseline="top",a.font="600 32px Arial",{});return e.forEach(function(e){o[e]=t(a,e,n)}),o}function t(e){var t=i.createElement("script");t.src=e,t.defer=!0,i.head.appendChild(t)}"undefined"!=typeof Promise&&(o="wpEmojiSettingsSupports",s=["flag","emoji"],n.supports={everything:!0,everythingExceptFlag:!0},e=new Promise(function(e){i.addEventListener("DOMContentLoaded",e,{once:!0})}),new Promise(function(t){var n=function(){try{var e=JSON.parse(sessionStorage.getItem(o));if("object"==typeof e&&"number"==typeof e.timestamp&&(new Date).valueOf()<e.timestamp+604800&&"object"==typeof e.supportTests)return e.supportTests}catch(e){}return null}();if(!n){if("undefined"!=typeof Worker&&"undefined"!=typeof OffscreenCanvas&&"undefined"!=typeof URL&&URL.createObjectURL&&"undefined"!=typeof Blob)try{var e="postMessage("+f.toString()+"("+[JSON.stringify(s),u.toString(),p.toString()].join(",")+"));",r=new Blob([e],{type:"text/javascript"}),a=new Worker(URL.createObjectURL(r),{name:"wpTestEmojiSupports"});return void(a.onmessage=function(e){c(n=e.data),a.terminate(),t(n)})}catch(e){}c(n=f(s,u,p))}t(n)}).then(function(e){for(var t in e)n.supports[t]=e[t],n.supports.everything=n.supports.everything&&n.supports[t],"flag"!==t&&(n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&n.supports[t]);n.supports.everythingExceptFlag=n.supports.everythingExceptFlag&&!n.supports.flag,n.DOMReady=!1,n.readyCallback=function(){n.DOMReady=!0}}).then(function(){return e}).then(function(){var e;n.supports.everything||(n.readyCallback(),(e=n.source||{}).concatemoji?t(e.concatemoji):e.wpemoji&&e.twemoji&&(t(e.twemoji),t(e.wpemoji)))}))}((window,document),window._wpemojiSettings); /* ]]> */ </script> <style id='wp-emoji-styles-inline-css' type='text/css'> img.wp-smiley, img.emoji { display: inline !important; border: none !important; box-shadow: none !important; height: 1em !important; width: 1em !important; margin: 0 0.07em !important; vertical-align: -0.1em !important; background: none !important; padding: 0 !important; } </style> <link rel='stylesheet' id='wp-block-library-css' href='https://www.thewalk.au/wp-includes/css/dist/block-library/style.min.css?ver=6.6.1' type='text/css' media='all' /> <style id='classic-theme-styles-inline-css' type='text/css'> /*! This file is auto-generated */ .wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none} </style> <style id='global-styles-inline-css' type='text/css'> :root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d084;--wp--preset--color--pale-cyan-blue: #8ed1fc;--wp--preset--color--vivid-cyan-blue: #0693e3;--wp--preset--color--vivid-purple: #9b51e0;--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple: linear-gradient(135deg,rgba(6,147,227,1) 0%,rgb(155,81,224) 100%);--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan: linear-gradient(135deg,rgb(122,220,180) 0%,rgb(0,208,130) 100%);--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange: linear-gradient(135deg,rgba(252,185,0,1) 0%,rgba(255,105,0,1) 100%);--wp--preset--gradient--luminous-vivid-orange-to-vivid-red: linear-gradient(135deg,rgba(255,105,0,1) 0%,rgb(207,46,46) 100%);--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray: linear-gradient(135deg,rgb(238,238,238) 0%,rgb(169,184,195) 100%);--wp--preset--gradient--cool-to-warm-spectrum: linear-gradient(135deg,rgb(74,234,220) 0%,rgb(151,120,209) 20%,rgb(207,42,186) 40%,rgb(238,44,130) 60%,rgb(251,105,98) 80%,rgb(254,248,76) 100%);--wp--preset--gradient--blush-light-purple: linear-gradient(135deg,rgb(255,206,236) 0%,rgb(152,150,240) 100%);--wp--preset--gradient--blush-bordeaux: linear-gradient(135deg,rgb(254,205,165) 0%,rgb(254,45,45) 50%,rgb(107,0,62) 100%);--wp--preset--gradient--luminous-dusk: linear-gradient(135deg,rgb(255,203,112) 0%,rgb(199,81,192) 50%,rgb(65,88,208) 100%);--wp--preset--gradient--pale-ocean: linear-gradient(135deg,rgb(255,245,203) 0%,rgb(182,227,212) 50%,rgb(51,167,181) 100%);--wp--preset--gradient--electric-grass: linear-gradient(135deg,rgb(202,248,128) 0%,rgb(113,206,126) 100%);--wp--preset--gradient--midnight: linear-gradient(135deg,rgb(2,3,129) 0%,rgb(40,116,252) 100%);--wp--preset--font-size--small: 13px;--wp--preset--font-size--medium: 20px;--wp--preset--font-size--large: 36px;--wp--preset--font-size--x-large: 42px;--wp--preset--spacing--20: 0.44rem;--wp--preset--spacing--30: 0.67rem;--wp--preset--spacing--40: 1rem;--wp--preset--spacing--50: 1.5rem;--wp--preset--spacing--60: 2.25rem;--wp--preset--spacing--70: 3.38rem;--wp--preset--spacing--80: 5.06rem;--wp--preset--shadow--natural: 6px 6px 9px rgba(0, 0, 0, 0.2);--wp--preset--shadow--deep: 12px 12px 50px rgba(0, 0, 0, 0.4);--wp--preset--shadow--sharp: 6px 6px 0px rgba(0, 0, 0, 0.2);--wp--preset--shadow--outlined: 6px 6px 0px -3px rgba(255, 255, 255, 1), 6px 6px rgba(0, 0, 0, 1);--wp--preset--shadow--crisp: 6px 6px 0px rgba(0, 0, 0, 1);}:where(.is-layout-flex){gap: 0.5em;}:where(.is-layout-grid){gap: 0.5em;}body .is-layout-flex{display: flex;}.is-layout-flex{flex-wrap: wrap;align-items: center;}.is-layout-flex > :is(*, div){margin: 0;}body .is-layout-grid{display: grid;}.is-layout-grid > :is(*, div){margin: 0;}:where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;}:where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;}.has-black-color{color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-color{color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-color{color: var(--wp--preset--color--white) !important;}.has-pale-pink-color{color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-color{color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-color{color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-color{color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-color{color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-color{color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-color{color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-color{color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-color{color: var(--wp--preset--color--vivid-purple) !important;}.has-black-background-color{background-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-background-color{background-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-background-color{background-color: var(--wp--preset--color--white) !important;}.has-pale-pink-background-color{background-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-background-color{background-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-background-color{background-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-background-color{background-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-background-color{background-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-background-color{background-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-background-color{background-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-background-color{background-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-background-color{background-color: var(--wp--preset--color--vivid-purple) !important;}.has-black-border-color{border-color: var(--wp--preset--color--black) !important;}.has-cyan-bluish-gray-border-color{border-color: var(--wp--preset--color--cyan-bluish-gray) !important;}.has-white-border-color{border-color: var(--wp--preset--color--white) !important;}.has-pale-pink-border-color{border-color: var(--wp--preset--color--pale-pink) !important;}.has-vivid-red-border-color{border-color: var(--wp--preset--color--vivid-red) !important;}.has-luminous-vivid-orange-border-color{border-color: var(--wp--preset--color--luminous-vivid-orange) !important;}.has-luminous-vivid-amber-border-color{border-color: var(--wp--preset--color--luminous-vivid-amber) !important;}.has-light-green-cyan-border-color{border-color: var(--wp--preset--color--light-green-cyan) !important;}.has-vivid-green-cyan-border-color{border-color: var(--wp--preset--color--vivid-green-cyan) !important;}.has-pale-cyan-blue-border-color{border-color: var(--wp--preset--color--pale-cyan-blue) !important;}.has-vivid-cyan-blue-border-color{border-color: var(--wp--preset--color--vivid-cyan-blue) !important;}.has-vivid-purple-border-color{border-color: var(--wp--preset--color--vivid-purple) !important;}.has-vivid-cyan-blue-to-vivid-purple-gradient-background{background: var(--wp--preset--gradient--vivid-cyan-blue-to-vivid-purple) !important;}.has-light-green-cyan-to-vivid-green-cyan-gradient-background{background: var(--wp--preset--gradient--light-green-cyan-to-vivid-green-cyan) !important;}.has-luminous-vivid-amber-to-luminous-vivid-orange-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-amber-to-luminous-vivid-orange) !important;}.has-luminous-vivid-orange-to-vivid-red-gradient-background{background: var(--wp--preset--gradient--luminous-vivid-orange-to-vivid-red) !important;}.has-very-light-gray-to-cyan-bluish-gray-gradient-background{background: var(--wp--preset--gradient--very-light-gray-to-cyan-bluish-gray) !important;}.has-cool-to-warm-spectrum-gradient-background{background: var(--wp--preset--gradient--cool-to-warm-spectrum) !important;}.has-blush-light-purple-gradient-background{background: var(--wp--preset--gradient--blush-light-purple) !important;}.has-blush-bordeaux-gradient-background{background: var(--wp--preset--gradient--blush-bordeaux) !important;}.has-luminous-dusk-gradient-background{background: var(--wp--preset--gradient--luminous-dusk) !important;}.has-pale-ocean-gradient-background{background: var(--wp--preset--gradient--pale-ocean) !important;}.has-electric-grass-gradient-background{background: var(--wp--preset--gradient--electric-grass) !important;}.has-midnight-gradient-background{background: var(--wp--preset--gradient--midnight) !important;}.has-small-font-size{font-size: var(--wp--preset--font-size--small) !important;}.has-medium-font-size{font-size: var(--wp--preset--font-size--medium) !important;}.has-large-font-size{font-size: var(--wp--preset--font-size--large) !important;}.has-x-large-font-size{font-size: var(--wp--preset--font-size--x-large) !important;} :where(.wp-block-post-template.is-layout-flex){gap: 1.25em;}:where(.wp-block-post-template.is-layout-grid){gap: 1.25em;} :where(.wp-block-columns.is-layout-flex){gap: 2em;}:where(.wp-block-columns.is-layout-grid){gap: 2em;} :root :where(.wp-block-pullquote){font-size: 1.5em;line-height: 1.6;} </style> <style id='if-so-public-dummy-inline-css' type='text/css'> .lds-dual-ring { display: inline-block; width: 16px; height: 16px; } .lds-dual-ring:after { content: " "; display: block; width: 16px; height: 16px; margin: 0px; border-radius: 50%; border: 3px solid #000; border-color: #000 transparent #000 transparent; animation: lds-dual-ring 1.2s linear infinite; } @keyframes lds-dual-ring { 0% { transform: rotate(0deg); } 100% { transform: rotate(360deg); } } /*loader 2*/ .ifso-logo-loader { font-size: 20px; width: 64px; font-family: sans-serif; position: relative; height: auto; font-weight: 800; } .ifso-logo-loader:before { content: ''; position: absolute; left: 30%; top: 36%; width: 14px; height: 22px; clip-path: polygon(100% 50%, 0 0, 0 100%); background: #fd5b56; animation: spinAndMoveArrow 2s infinite; height: 9px; width: 7px; } .ifso-logo-loader:after { content: "If So"; word-spacing: 12px; } @keyframes spinAndMoveArrow { 40% { transform: rotate(360deg); } 60% { transform: translateX(-5px); } 80% { transform: translateX(5px); } 100% { transform: translateX(0); } } /*Loader 3 - default content*/ .ifso-default-content-loader{ display:inline-block; } </style> <link rel='stylesheet' id='wp-ulike-css' href='https://www.thewalk.au/wp-content/plugins/wp-ulike/assets/css/wp-ulike.min.css?ver=4.7.5' type='text/css' media='all' /> <link rel='stylesheet' id='wp-ulike-custom-css' href='https://www.thewalk.au/media/wp-ulike/custom.css?ver=4.7.5' type='text/css' media='all' /> <link rel='stylesheet' id='js_composer_front-css' href='https://www.thewalk.au/wp-content/plugins/js_composer/assets/css/js_composer.min.css?ver=7.1' type='text/css' media='all' /> <link rel='stylesheet' id='bootstrap-css' href='https://www.thewalk.au/wp-content/themes/walk/style/css/bootstrap.css?ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='font-awesome-css' href='https://www.thewalk.au/wp-content/themes/walk-child/style/css/font-awesome.css?ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='ebor-fonts-css' href='https://www.thewalk.au/wp-content/themes/walk-child/style/css/icons.css?ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='ebor-plugins-css' href='https://www.thewalk.au/wp-content/themes/walk/style/css/plugins.css?ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='ebor-theme-styles-css' href='https://www.thewalk.au/media/wp-less/walk/style/css/theme-39dca4d1e4.css' type='text/css' media='all' /> <link rel='stylesheet' id='ebor-style-css' href='https://www.thewalk.au/wp-content/themes/walk-child/style.css?ver=6.5.61' type='text/css' media='all' /> <style id='ebor-style-inline-css' type='text/css'> @media all and (min-width: 992px){ .nav-float-right { float: right; } .nav-module:last-child { padding-right: 30px; } } </style> <link rel='stylesheet' id='extra-styles-css' href='https://www.thewalk.au/wp-content/themes/walk-child/style/css/extra-styles.css?ver=6.6.1' type='text/css' media='all' /> <link rel='stylesheet' id='landing-styles-css' href='https://www.thewalk.au/wp-content/themes/walk-child/style/css/landing-style.css?ver=6.6.1' type='text/css' media='all' /> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/jquery/jquery.min.js?ver=3.7.1" id="jquery-core-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/jquery/jquery-migrate.min.js?ver=3.4.1" id="jquery-migrate-js"></script> <script type="text/javascript" id="if-so-js-before"> /* <![CDATA[ */ var nonce = "d3b04be189";//compat var ifso_nonce = "d3b04be189"; var ajaxurl = "https://www.thewalk.au/wp-admin/admin-ajax.php"; var ifso_page_url = window.location.href; var isAnalyticsOn = true; var isPageVisitedOn = 0; var isVisitCountEnabled = 1; var referrer_for_pageload = document.referrer; var ifso_attrs_for_ajax = ["ga4","the_content"]; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/if-so/public/js/if-so-public.js?ver=1.9.2.2" id="if-so-js"></script> <script></script><link rel="https://api.w.org/" href="https://www.thewalk.au/wp-json/" /><link rel="EditURI" type="application/rsd+xml" title="RSD" href="https://www.thewalk.au/xmlrpc.php?rsd" /> <link rel='shortlink' href='https://www.thewalk.au/?p=8705' /> <link rel="alternate" title="oEmbed (JSON)" type="application/json+oembed" href="https://www.thewalk.au/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.thewalk.au%2Four-work%2Fhow-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors%2F" /> <link rel="alternate" title="oEmbed (XML)" type="text/xml+oembed" href="https://www.thewalk.au/wp-json/oembed/1.0/embed?url=https%3A%2F%2Fwww.thewalk.au%2Four-work%2Fhow-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors%2F&format=xml" />   <link rel="icon" href="https://www.thewalk.au/media/cropped-favicon-32x32.gif" sizes="32x32" /> <link rel="icon" href="https://www.thewalk.au/media/cropped-favicon-192x192.gif" sizes="192x192" /> <link rel="apple-touch-icon" href="https://www.thewalk.au/media/cropped-favicon-180x180.gif" /> <meta name="msapplication-TileImage" content="https://www.thewalk.au/media/cropped-favicon-270x270.gif" /> <style type="text/css" data-type="vc_custom-css">.nuix-logo img { width: 100%; } .iress-logo img { width: 90%; } .wpb_single_image.wpb_content_element.nuix-logo { float: right; } .wpb_single_image.wpb_content_element.iress-logo { float: right; } @media (max-width: 767px) { .wpb_single_image.wpb_content_element.nuix-logo { float: none; text-align: center; } .wpb_single_image.wpb_content_element.iress-logo { float: none; text-align: center; } }</style><style type="text/css" data-type="vc_shortcodes-custom-css">.vc_custom_1620286468475{padding-top: 270px !important;padding-bottom: 220px !important;}.vc_custom_1620174518315{padding-bottom: 0px !important;}.vc_custom_1620171357869{padding-top: 2em !important;padding-bottom: 2em !important;}.vc_custom_1620174547478{padding-top: 0px !important;padding-bottom: 2em !important;}.vc_custom_1620285649491{padding-top: 0px !important;padding-bottom: 0px !important;}.vc_custom_1620174547478{padding-top: 0px !important;padding-bottom: 2em !important;}.vc_custom_1620174408979{padding-top: 0px !important;padding-bottom: 2em !important;}.vc_custom_1620171357869{padding-top: 2em !important;padding-bottom: 2em !important;}.vc_custom_1620173906295{padding-bottom: 0px !important;}.vc_custom_1620336764955{margin-top: 32px !important;}.vc_custom_1620336775260{margin-top: 32px !important;}.vc_custom_1620085062613{padding-top: 4em !important;padding-right: 4em !important;padding-bottom: 4em !important;padding-left: 4em !important;background-color: #ffffff !important;}</style><noscript><style> .wpb_animate_when_almost_visible { opacity: 1; }</style></noscript>      <script> var ajax_url = "https://www.thewalk.au/wp-admin/admin-ajax.php"; </script> </head> <body class="portfolio-template-default single single-portfolio postid-8705 single-format-image scroll-assist no-page-loader wpb-js-composer js-comp-ver-7.1 vc_responsive">  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-KPCZZ42" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <a href="#" id="top"></a> <div class="pillar-loader"></div> <div class="modal-container search-modal" data-modal-id="search-form"> <div class="modal-content bg-white imagebg" data-width="100%" data-height="100%"> <div class="pos-vertical-center clearfix"> <div class="col-md-6 col-md-offset-3 col-sm-8 col-sm-offset-2 text-center"> <form class="search-form" method="get" id="searchform" action="https://www.thewalk.au/"> <div class="input-with-icon"> <i class="icon-Magnifi-Glass2"></i> <input type="text" id="s2" class="mb0" name="s" placeholder="I am looking for" /> </div> </form> </div> </div> </div> </div> <nav class="transition--fade"> <div class="utility-bar bg--secondary"> <div class="nav-module left"> <span class="type--fine-print"><span title="Integrated marketing agency in Australia, Asia Pacific & USA">Australia, Asia Pacific & USA</span></span> </div> <div class="nav-module left"> <span class="type--fine-print"><a href="tel:+61399730204" class="tel">+61 3 9973 0204</a></span> </div> <div class="nav-module right hidden-xs"> <ul class="social-list"> <li> <a href="https://www.linkedin.com/company/the-walk" target="_blank"> <i class="socicon-linkedin"></i> </a> </li><li> <a href="https://www.instagram.com/thewalkagency/" target="_blank"> <i class="socicon-instagram"></i> </a> </li> <li><a href="/discovery/" class="btn btn--sm brief-btn" role="button" aria-pressed="true" style=" "><span class="btn__text__menu" style="">Get started</span></a></li> </ul> </div> </div> <div class="nav-bar" data-fixed-at="200"> <div class="nav-inner"> <div class="nav-module logo-module left"> <a href="https://www.thewalk.au/"> <img class="logo logo-dark" alt="logo" src="https://www.thewalk.au/media/the-walk-logo@2x-1.png" /> <img class="logo logo-light" alt="logo" src="" /> </a> </div> <div class="nav-float-right"> <div class="nav-module menu-module left"> <ul id="menu-walk-header-navigation" class="menu"><li id="menu-item-8834" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-8834"><a target="_parent" href="/">Home</a></li> <li id="menu-item-8169" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-has-children menu-item-8169 dropdown"><a target="_parent" href="https://www.thewalk.au/about/">About</a> <ul role="menu" class=" subnav"> <li id="menu-item-8170" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-8170"><a target="_parent" href="https://www.thewalk.au/about/">Meet The Walk</a></li> <li id="menu-item-9268" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-9268"><a target="_parent" href="/our-work/">Our work</a></li> <li id="menu-item-7476" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-7476"><a target="_parent" href="https://www.thewalk.au/about/how-we-work/">How we work</a></li> <li id="menu-item-5543" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5543"><a target="_parent" href="https://www.thewalk.au/about/our-partners/">Our partners</a></li> <li id="menu-item-5645" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5645"><a target="_parent" href="https://www.thewalk.au/about/our-capabilities/">Our capabilities</a></li> <li id="menu-item-2463" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-2463"><a target="_parent" href="https://www.thewalk.au/about/careers/">Careers</a></li> <li id="menu-item-5879" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5879"><a target="_parent" href="https://www.thewalk.au/about/modern-day-marketing-resources/">Resources</a></li> </ul> </li> <li id="menu-item-1882" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1882 dropdown"><a target="_parent" href="/services/">Services</a> <ul role="menu" class=" subnav"> <p><div data-vc-full-width="false" data-vc-full-width-init="false" class="vc_row wpb_row vc_row-fluid"><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_wp_custommenu wpb_content_element"><div class="widget widget_nav_menu"><div class="menu-services-menu-1-container"><ul id="menu-services-menu-1" class="menu"><li id="menu-item-9519" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9519"><a target="_parent" href="https://www.thewalk.au/services/b2b-marketing/">B2B marketing</a></li> <li id="menu-item-9520" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9520"><a target="_parent" href="https://www.thewalk.au/services/brand-and-marketing-strategy/">Brand and marketing strategy</a></li> <li id="menu-item-9521" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9521"><a target="_parent" href="https://www.thewalk.au/services/content-marketing/">Content marketing</a></li> <li id="menu-item-9522" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9522"><a target="_parent" href="https://www.thewalk.au/services/creative-marketing/">Creative marketing</a></li> <li id="menu-item-9523" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9523"><a target="_parent" href="https://www.thewalk.au/services/digital-marketing/">Digital marketing</a></li> <li id="menu-item-9524" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9524"><a target="_parent" href="https://www.thewalk.au/services/email-marketing/">Email marketing</a></li> <li id="menu-item-9628" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9628"><a target="_parent" href="https://www.thewalk.au/services/insights-reporting/">Insights & reporting</a></li> </ul></div></div></div></div></div></div><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_wp_custommenu wpb_content_element"><div class="widget widget_nav_menu"><div class="menu-services-menu-2-container"><ul id="menu-services-menu-2" class="menu"><li id="menu-item-9527" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9527"><a target="_parent" href="https://www.thewalk.au/services/integrated-marketing/">Integrated marketing</a></li> <li id="menu-item-9526" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9526"><a target="_parent" href="https://www.thewalk.au/services/insourcing/">Insourcing</a></li> <li id="menu-item-9528" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9528"><a target="_parent" href="https://www.thewalk.au/services/marketing-automation/">Marketing automation</a></li> <li id="menu-item-9529" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9529"><a target="_parent" href="https://www.thewalk.au/services/social-media-marketing/">Social media</a></li> <li id="menu-item-10916" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10916"><a target="_parent" href="https://www.thewalk.au/services/strategic-consulting/">Strategic consulting</a></li> <li id="menu-item-9530" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9530"><a target="_parent" href="https://www.thewalk.au/services/video-marketing/">Video marketing</a></li> <li id="menu-item-9627" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9627"><a target="_parent" href="https://www.thewalk.au/services/web-design-ux/">Web design & UX</a></li> </ul></div></div></div></div></div></div></div></p> </ul> </li> <li id="menu-item-1881" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-1881 dropdown"><a target="_parent" href="/industries/">Industries</a> <ul role="menu" class=" subnav"> <li id="menu-item-9491" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9491"><a target="_parent" href="https://www.thewalk.au/services/b2b-marketing/">B2B marketing</a></li> <li id="menu-item-9817" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9817"><a target="_parent" href="https://www.thewalk.au/industries/education-marketing/">Education marketing</a></li> <li id="menu-item-9266" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9266"><a target="_parent" href="https://www.thewalk.au/industries/enterprise-marketing/">Enterprise marketing</a></li> <li id="menu-item-9267" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9267"><a target="_parent" href="https://www.thewalk.au/industries/financial-services-marketing/">Financial services marketing</a></li> <li id="menu-item-9489" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9489"><a target="_parent" href="https://www.thewalk.au/industries/healthcare-marketing/">Healthcare marketing</a></li> <li id="menu-item-10107" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-10107"><a target="_parent" href="https://www.thewalk.au/industries/not-for-profit-marketing/">Not-for-profit marketing</a></li> <li id="menu-item-9263" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9263"><a target="_parent" href="https://www.thewalk.au/industries/software-as-a-service-marketing/">SaaS marketing</a></li> <li id="menu-item-9691" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9691"><a target="_parent" href="https://www.thewalk.au/industries/startup-marketing/">Startup marketing</a></li> <li id="menu-item-9264" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-9264"><a target="_parent" href="https://www.thewalk.au/industries/b2b-technology-marketing/">Tech marketing</a></li> </ul> </li> <li id="menu-item-1877" class="menu-item menu-item-type-post_type menu-item-object-page current_page_parent menu-item-1877"><a target="_parent" href="https://www.thewalk.au/perspectives/">Perspectives</a></li> <li id="menu-item-1892" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-1892"><a target="_parent" href="https://www.thewalk.au/contact/">Contact</a></li> </ul> </div> <div class="nav-module right"> <a href="#" class="nav-function modal-trigger" data-modal-id="search-form"> <i class="interface-search icon icon--sm"></i> <span>Search</span> </a> </div> </div> </div> </div> <div class="nav-mobile-toggle visible-sm visible-xs"> <span class="h6">Menu</span> <i class="icon-Align-Right icon--pillar icon--sm"></i> </div> </nav> <div class="main-container transition--fade"><div class="wpb-content-wrapper"><section data-overlay="5" data-vc-parallax-image="https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero.jpeg" class="vc_row wpb_row vc_row-fluid darker vc_custom_1620286468475 vc_row-has-fill imagebg parallax"> <div class="background-image-holder"> <img decoding="async" alt="pic" src="https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero.jpeg" /> </div> <div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h1 style="text-align: center;">How storytelling can turn great customers into even greater brand ambassadors</h1> <p style="text-align: center;">Amazon Web Services (Global)</p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1620174518315"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <p class="lead">Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform, helping millions of businesses lower their costs, drive innovation and run operations on a global scale without the need for costly global offices.</p> <p>AWS realised that they needed to do more to connect with their audience and demonstrate what opportunities awaited them in the cloud. They approached the Walk to help them inspire their audience with stories of the innovation that’s transforming businesses today.</p> </div> </div> <div class="vc_empty_space" style="height: 30px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner vc_row-fluid vc_custom_1620173906295"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5>Telling the right story</h5> <p>The first step was in finding the stories that showcased the incredible transformative power of the <br class="visible-lg" />AWS Cloud.</p> <p>We jumped on a discovery call where we discussed what AWS aimed to achieve, as well as what their audience needed to know to recognise the potential of the cloud. We then wrote up an outline based on what we learned from the call. This would become the framework for our customer stories, and would guide the questions we asked during the recorded interviews.</p> <p>AWS selected two stories that demonstrated how businesses were able to drive innovation, build their skills and improve the expertise of their teams: Nuix and Iress.</p> </div> </div> </div></div></div></div></div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1620171357869"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1620174547478"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2><b>Spotlight on Nuix</b></h2> <p>Nuix is an Australian software vendor whose products transform massive amounts of raw data into meaningful, searchable and contextualised information for more than 2,000 clients across 75 countries.</p> <p>With the long-term plan of phasing out data-centres, Nuix had elected to start moving the majority of their workloads onto the AWS Cloud, due to the well-rounded support they’d experienced from the platform in the past.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs" style="height: 55px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_single_image wpb_content_element vc_align_right nuix-logo"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="165" height="52" src="https://www.thewalk.au/media/Nuix_Logo-e1620286767316.gif" class="vc_single_image-img attachment-full" alt="" title="Nuix_Logo" /></div> </figure> </div> </div></div></div></div></div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1620285649491"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="video-cover"> <div class="background-image-holder"><img fetchpriority="high" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_thumbnail-1.jpeg" class="attachment-full size-full" alt="" srcset="https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_thumbnail-1.jpeg 1920w, https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_thumbnail-1-300x169.jpeg 300w, https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_thumbnail-1-1024x576.jpeg 1024w, https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_thumbnail-1-768x432.jpeg 768w, https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_thumbnail-1-1536x864.jpeg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> <div class="video-play-icon"></div> <video controls> <source src="https://media.thewa.lk/5959/final/5959-Nuix-AWS-Case-Study.webm" type="video/webm"> <source src="https://media.thewa.lk/5959/final/5959-Nuix-AWS-Case-Study.mp4" type="video/mp4"> <source src="https://media.thewa.lk/5959/final/5959-Nuix-AWS-Case-Study.ogv" type="video/ogg"> <video:thumbnail_loc>https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_thumbnail-1.jpeg</video:thumbnail_loc> <video:title>How storytelling can turn great customers into even greater brand ambassadors</video:title> <video:description>AWS realised that they needed to do more to connect with their audience and demonstrate what opportunities awaited them in the cloud. They approached the Walk to help them inspire their audience with stories of the innovation that’s transforming businesses today.</video:description> <video:uploadDate>May 5, 2021</video:uploadDate> </video> </div> <div class="wpb_text_column wpb_content_element vc_custom_1620336764955" > <div class="wpb_wrapper"> <p class="text-center"><a class="btn btn--primary" href="https://aws.amazon.com/solutions/case-studies/nuix" target="_blank" rel="noopener noreferrer"><span class="btn__text">View the case study</span></a></p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1620174547478"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space" style="height: 4em"><span class="vc_empty_space_inner"></span></div></div></div></div></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-9"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h2><b>Spotlight on Iress</b></h2> <p>Iress is a technology company specialising in providing software to the financial services industry to help them perform at their best. Their software is used by more than 9,000 businesses and 500,000 users globally.</p> <p>Impressed by their robust security and advanced application services, Iress chose AWS as their cloud provider.</p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-3"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_empty_space hidden-xs" style="height: 55px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_single_image wpb_content_element vc_align_right iress-logo"> <figure class="wpb_wrapper vc_figure"> <div class="vc_single_image-wrapper vc_box_border_grey"><img decoding="async" width="149" height="116" src="https://www.thewalk.au/media/Iress_logo-e1620286815542.png" class="vc_single_image-img attachment-full" alt="" title="Iress_logo" /></div> </figure> </div> </div></div></div></div></div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1620174408979"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="video-cover"> <div class="background-image-holder"><img loading="lazy" decoding="async" width="1920" height="1080" src="https://www.thewalk.au/media/6158-AWS-Nuix-and-Iress-Portfolio_thumbnail-2.jpg" class="attachment-full size-full" alt="" srcset="https://www.thewalk.au/media/6158-AWS-Nuix-and-Iress-Portfolio_thumbnail-2.jpg 1920w, https://www.thewalk.au/media/6158-AWS-Nuix-and-Iress-Portfolio_thumbnail-2-300x169.jpg 300w, https://www.thewalk.au/media/6158-AWS-Nuix-and-Iress-Portfolio_thumbnail-2-1024x576.jpg 1024w, https://www.thewalk.au/media/6158-AWS-Nuix-and-Iress-Portfolio_thumbnail-2-768x432.jpg 768w, https://www.thewalk.au/media/6158-AWS-Nuix-and-Iress-Portfolio_thumbnail-2-1536x864.jpg 1536w" sizes="(max-width: 1920px) 100vw, 1920px" /></div> <div class="video-play-icon"></div> <video controls> <source src="https://media.thewa.lk/5958/5958-Iress-video-case-study.webm" type="video/webm"> <source src="https://media.thewa.lk/5958/5958-Iress-video-case-study.mp4" type="video/mp4"> <source src="https://media.thewa.lk/5958/5958-Iress-video-case-study.ogv" type="video/ogg"> <video:thumbnail_loc>https://www.thewalk.au/media/6158-AWS-Nuix-and-Iress-Portfolio_thumbnail-2.jpg</video:thumbnail_loc> <video:title>How storytelling can turn great customers into even greater brand ambassadors</video:title> <video:description>AWS realised that they needed to do more to connect with their audience and demonstrate what opportunities awaited them in the cloud. They approached the Walk to help them inspire their audience with stories of the innovation that’s transforming businesses today.</video:description> <video:uploadDate>May 5, 2021</video:uploadDate> </video> </div> <div class="wpb_text_column wpb_content_element vc_custom_1620336775260" > <div class="wpb_wrapper"> <p class="text-center"><a class="btn btn--primary" href="https://aws.amazon.com/solutions/case-studies/iress/" target="_blank" rel="noopener noreferrer"><span class="btn__text">View the case study</span></a></p> </div> </div> </div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid vc_custom_1620171357869"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-12"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_separator_no_text vc_sep_color_grey" ><span class="vc_sep_holder vc_sep_holder_l"><span class="vc_sep_line"></span></span><span class="vc_sep_holder vc_sep_holder_r"><span class="vc_sep_line"></span></span> </div></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5><strong>Starting at the beginning</strong></h5> <p><span style="font-weight: 400;">To help businesses understand the benefits of AWS, we first needed to show them who Iress and Nuix were, and what challenges they were facing prior to using the platform. </span></p> <p><span style="font-weight: 400;">We asked the CEOs of both companies to explain who their brand was, how they worked and what it was they offered their customers. This allowed us to demonstrate the various contexts in which AWS worked, and the amazing opportunities the platform represented for brands working on a global scale. </span></p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5><strong>The journey to the cloud</strong></h5> <p><span style="font-weight: 400;">The next step was for the two companies to outline the unique challenges that drove them to seek out a cloud solution. The CEOs were prompted to talk about how they came to the platform, and what drew them to the AWS Cloud.</span></p> <p><span style="font-weight: 400;">By exploring the different journeys to the cloud, we were able to showcase the various problems the cloud could solve, while demonstrating the care and support AWS offered to help customers craft the perfect solution to achieve the best results.</span></p> </div> </div> </div></div></div></div><div class="vc_empty_space" style="height: 30px"><span class="vc_empty_space_inner"></span></div> <div class="wpb_text_column wpb_content_element vc_custom_1620085062613" > <div class="wpb_wrapper"> <h5><strong>Where are they now?</strong></h5> <p><span style="font-weight: 400;">To demonstrate the transformative power of the AWS Cloud, CEOs were given the opportunity to showcase their business’ success and reveal the amazing transformation their company had undergone since moving to the AWS Cloud. By celebrating their progress we were able to inspire other businesses to imagine where they could be in just a few years with AWS. </span></p> <p><span style="font-weight: 400;">Iress and Nuix were also encouraged to talk about where they intended to go in the future, and how AWS was empowering them to reach those goals. This demonstrated how brands, empowered by the AWS Cloud, could continue to grow and change long into the future.</span></p> </div> </div> <div class="vc_empty_space" style="height: 30px"><span class="vc_empty_space_inner"></span></div><div class="vc_row wpb_row vc_inner vc_row-fluid"><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5><strong>Recycling content for greater reach</strong></h5> <p><span style="font-weight: 400;">Once we’d recorded the customer stories, they were recycled into other forms of content to help AWS connect with their customers. </span></p> <p><span style="font-weight: 400;">We produced a long form written piece to explore the story in-depth in a scannable format. Short videos were also snipped from the interview to grab customers’ attention on social media, piquing their interest and encouraging them to click through to the full interview. </span></p> <p><span style="font-weight: 400;">By recycling content, we were able to extend the reach of our customer stories, connecting with more businesses on the platforms they were already using. </span></p> </div> </div> </div></div></div><div class="wpb_column column_container col-sm-6"><div class="vc_column-inner"><div class="wpb_wrapper"> <div class="wpb_text_column wpb_content_element " > <div class="wpb_wrapper"> <h5><strong>Telling a meaningful story that connects</strong></h5> <p><span style="font-weight: 400;">Naturally better positioned to connect with the audience, AWS’ customers became the greatest ambassadors for the brand. </span></p> <p><span style="font-weight: 400;">Rather than simply rattling off a list of features, the customer stories gave AWS the ability to showcase the real-world benefits of the platform, and demonstrate how they were empowering businesses to innovate, grow and transform with the AWS Cloud. </span></p> <p><span style="font-weight: 400;">Our decision not to record our questions in the interviews kept the focus on the customer, so that they could share their story of success in a more natural and engaging way.</span></p> </div> </div> </div></div></div></div></div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section><section class="vc_row wpb_row vc_row-fluid"><div class="container"><div class="row"><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div><div class="wpb_column column_container col-sm-8"><div class="vc_column-inner"><div class="wpb_wrapper"><section class="vc_cta3-container"><div class="vc_general vc_cta3 vc_cta3-style-custom vc_cta3-shape-rounded vc_cta3-align-center vc_cta3-icon-size-md vc_cta3-actions-bottom" style="background-color:#ffffff;"><div class="vc_cta3_content-container"><div class="vc_cta3-content"><header class="vc_cta3-content-header"><h4 style="color:#000000;">See how we can help put great video to work for your brand </h4></header><p style="text-align: center;">Do you have a story to tell? Contact The Walk to find out how we can help you leverage the power of video to connect with your audience and convey complicated information in a clear and digestible format.</p> </div><div class="vc_cta3-actions"><div class="vc_btn3-container vc_btn3-center" ><a style="background-color:#f26322; color:#ffffff;" class="vc_general vc_btn3 vc_btn3-size-lg vc_btn3-shape-round vc_btn3-style-custom" href="/services/video-marketing/" title="Video marketing">Find out more</a></div></div></div></div></section></div></div></div><div class="wpb_column column_container col-sm-2"><div class="vc_column-inner"><div class="wpb_wrapper"></div></div></div></div></div></section> <div class="clearfix"></div></div><section class="pt0"> <div class="container"> <div class="row project__action"> <div class="col-sm-12 text-center"> <div class="wpulike wpulike-default " ><div class="wp_ulike_general_class wp_ulike_is_not_liked"><button type="button" aria-label="Like Button" data-ulike-id="8705" data-ulike-nonce="5ed35aa2c8" data-ulike-type="post" data-ulike-template="wpulike-default" data-ulike-display-likers="" data-ulike-likers-style="popover" class="wp_ulike_btn wp_ulike_put_image wp_post_btn_8705"></button><span class="count-box wp_ulike_counter_up" data-ulike-counter-value="+2"></span> </div></div> </div> </div> </div> </section> <section> <div class="container"> <div class="row project__action"> <div class="col-sm-12 text-center"> <div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text"> <span class="vc_sep_holder vc_sep_holder_l"> <span class="vc_sep_line"></span> </span> <h4 class="text-center">Share this project:</h4> <span class="vc_sep_holder vc_sep_holder_r"> <span class="vc_sep_line"></span> </span> </div> <a class="btn btn--sm bg--facebook" target="_blank" href="https://www.facebook.com/share.php?u=https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/" onClick="return ebor_fb_like_8705()"> <span class="btn__text"> <i class="socicon-facebook"></i> Share on Facebook </span> </a> <a class="btn btn--sm bg--x" target="_blank" href="https://twitter.com/share?url=https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/" onClick="return ebor_tweet_8705()"> <span class="btn__text"> <i class="socicon-x"></i> Share on X </span> </a>  <a class="btn btn--sm bg--linkedin" target="_blank" href="https://www.linkedin.com/shareArticle?mini=true&url={https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/}&title={How storytelling can turn great customers into even greater brand ambassadors}&summary={how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors}&source={The Walk}" onClick="return ebor_linkedin_8705()"> <span class="btn__text"> <i class="socicon-linkedin"></i> Share on LinkedIn </span> </a> <script type="text/javascript"> function ebor_fb_like_8705() { window.open('https://www.facebook.com/sharer.php?u=https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/&t=how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors','sharer','toolbar=0,status=0,width=626,height=436'); return false; } function ebor_tweet_8705() { window.open('https://twitter.com/share?url=https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/&t=how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors','sharer','toolbar=0,status=0,width=626,height=436'); return false; } function ebor_pin_8705() { window.open('https://pinterest.com/pin/create/button/?url=https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/&media=https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero.jpeg&description=how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors','sharer','toolbar=0,status=0,width=626,height=436'); return false; } function ebor_linkedin_8705() { window.open('https://www.linkedin.com/shareArticle?mini=true&url=https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/&media=https://www.thewalk.au/media/6108-AWS-Nuix-and-Iress-Portfolio_hero.jpeg&description=how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors','sharer','toolbar=0,status=0,width=626,height=436'); return false; } </script> </div> </div> </div> </section> <section> <div class="row"> <div class="container"> <div class="vc_separator wpb_content_element vc_separator_align_center vc_sep_width_100 vc_sep_pos_align_center vc_sep_color_grey vc_separator-has-text"> <span class="vc_sep_holder vc_sep_holder_l"> <span class="vc_sep_line"></span> </span> <h4 class="text-center">Related projects</h4> <span class="vc_sep_holder vc_sep_holder_r"> <span class="vc_sep_line"></span> </span> </div> <div class="masonry"> <div class="masonry__container cards-with-angle purple-angle masonry--animate"> <div class="col-md-4 col-sm-4 masonry__item" data-masonry-filter="Acquisition campaign,B2B marketing,B2B technology,Content marketing,Digital marketing campaign,Direct Mail,Direct marketing campaign,Email marketing,Enterprise marketing,Search engine marketing (SEM)"> <a href="https://www.thewalk.au/our-work/aws-training-and-certification/"> <div class="card card-3"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/portfolio-hero-aws-training-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="The Walk - Integrated Marketing Agency" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/portfolio-hero-aws-training-1024x576.jpg 1024w, https://www.thewalk.au/media/portfolio-hero-aws-training-300x169.jpg 300w, https://www.thewalk.au/media/portfolio-hero-aws-training-768x432.jpg 768w, https://www.thewalk.au/media/portfolio-hero-aws-training.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>AWS Training and Certification</h5></div> <span>Effective utilisation of the cloud can revolutionise processes, drive innovation and create efficiencies that drive business profitability. Telling this story for Amazon Web Services (AWS) is critical to driving uptake of their training and certification, which in turn…</span> </div> </div> </a> </div><div class="col-md-4 col-sm-4 masonry__item" data-masonry-filter="Creative,Enterprise marketing,Search engine optimisation (SEO),UX design,Web development,Website design"> <a href="https://www.thewalk.au/our-work/this-is-thinkpad/"> <div class="card card-3"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/portfolio-thumb-ThisIsThinkPad-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="The Walk - Integrated Marketing Agency" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/portfolio-thumb-ThisIsThinkPad-1024x576.jpg 1024w, https://www.thewalk.au/media/portfolio-thumb-ThisIsThinkPad-300x169.jpg 300w, https://www.thewalk.au/media/portfolio-thumb-ThisIsThinkPad-768x432.jpg 768w, https://www.thewalk.au/media/portfolio-thumb-ThisIsThinkPad.jpg 1728w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>This is ThinkPad</h5></div> <span>This is ThinkPad is a celebration of the heritage of the premier brand from the world's #1 PC company. ThinkPads are one of the world's most famous and ubiquitous business PCs. Rugged, durable and packed with features and…</span> </div> </div> </a> </div><div class="col-md-4 col-sm-4 masonry__item" data-masonry-filter="Acquisition campaign,B2B marketing,Case studies,Channel incentive program,Channel marketing,Email marketing,Sales incentive program"> <a href="https://www.thewalk.au/our-work/the-biggest-game-in-town/"> <div class="card card-3"> <div class="card__image"> <img width="1024" height="576" src="https://www.thewalk.au/media/portfolio-hero-honeywell-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="The Walk - Integrated Marketing Agency" decoding="async" loading="lazy" srcset="https://www.thewalk.au/media/portfolio-hero-honeywell-1024x576.jpg 1024w, https://www.thewalk.au/media/portfolio-hero-honeywell-300x169.jpg 300w, https://www.thewalk.au/media/portfolio-hero-honeywell-768x432.jpg 768w, https://www.thewalk.au/media/portfolio-hero-honeywell.jpg 1920w" sizes="(max-width: 1024px) 100vw, 1024px" /> </div> <div class="card__body boxed bg--white"> <div class="card__title"><h5>The biggest game in town</h5></div> <span>The Walk developed a sales incentive program with the theme of ‘The Biggest Game in Town’ which allowed resellers to win prizes (including a trip to NYC!) and earn reward and status points for making sales. An engaging…</span> </div> </div> </a> </div> </div> </div> </div> </div> </section> <section class="project-navigation"> <a href="https://www.thewalk.au/our-work/when-familiar-software-meets-creative-marketing/" rel="prev"><span class="h5"><span class="larr">←</span> Previous Project</span></a> <a href="https://www.thewalk.au/our-work/"> <span class="h5">All Projects</span> </a> <a href="https://www.thewalk.au/our-work/sharing-customer-stories-to-showcase-the-power-of-the-aws-cloud/" rel="next"><span class="h5">Next Project <span class="rarr">→</span></span></a></section><footer class="bg--dark footer-4" id="footer"> <div class="container"> <div class="row"> <div class="col-md-3 col-sm-6"><div id="text-2" class="widget widget_text sidebar__element"><h6 class="widget-title">Phone:</h6> <div class="textwidget"><p><strong>Melbourne</strong><br /> <a title="Call us in Melbourne" href="tel:+61399730204">+61 (0) 3 9973 0204</a><br /> <strong><a style="text-decoration: none;" title="Sunshine Coast marketing agency" href="/sunshine-coast-marketing-agency/">Sunshine Coast</a></strong><br /> <a title="Call us on the Sunshine Coast" href="tel:+61731068850">+61 (0) 7 3106 8850</a></p> <p></p> <p><a class="btn btn--primary" href="/contact/"><span class="btn__text">Say g’day</span></a></p> </div> </div><div id="text-4" class="widget widget_text sidebar__element"><h6 class="widget-title">Get in touch:</h6> <div class="textwidget"><p><span title="Collingwood marketing agency">2/166 Wellington Street,<br /> Collingwood, VIC Australia 3066</span></p> <p><a class="btn btn--primary" href="/contact/"><span class="btn__text">Say g'day</span></a></p> </div> </div></div><div class="col-md-3 col-sm-6"><div id="block-2" class="widget widget_block sidebar__element"><h6 class="widget-title">About:</h6> <p><a href="/about/">Meet The Walk</a><br> <a href="/our-work/">Our work</a><br> <a href="/about/how-we-work/">How we work</a><br> <a href="/services/">Integrated marketing services</a></p> <h6 class="widget-title">Industries:</h6> <p><a href="/services/b2b-marketing/">B2B marketing</a><br> <a href="/industries/education-marketing/">Education marketing</a><br><a href="/industries/enterprise-marketing/">Enterprise marketing</a><br><a href="/industries/financial-services-marketing/">Financial services</a><br> <a href="/industries/healthcare-marketing/">Healthcare marketing</a><br> <a href="/industries/not-for-profit-marketing/">Not-for-profit marketing</a><br> <a href="/industries/software-as-a-service-marketing/">SaaS marketing</a><br> <a href="/industries/startup-marketing/">Startup marketing</a><br> <a href="/industries/b2b-technology-marketing/">Tech marketing</a></p></div></div><div class="col-md-3 col-sm-6"><div id="text-5" class="widget widget_text sidebar__element"><h6 class="widget-title">Stay in touch:</h6> <div class="textwidget"><p><a href="https://www.linkedin.com/company/the-walk" target="_blank" rel="noopener"><i class="socicon-linkedin"></i> LinkedIn</a><br> <a href="https://www.instagram.com/thewalkagency/" target="_blank" rel="noopener"><i class="socicon-instagram"></i> Instagram</a> <h6 class="widget-title">Free guides:</h6> <p><a href="/integrated-marketing-guide/">Integrated marketing guide</a><br> <a href="/digital-marketing-guide/">Digital marketing guide</a><br> <a href="/how-to-write-the-ultimate-marketing-plan/">Marketing plan guide</a><br> <a href="/content-marketing-guide/">Content marketing guide</a><br> <a href="/about/modern-day-marketing-resources/">More resources »</a></p> <h6 class="widget-title">Offers:</h6> <p><a href="/take-the-roi-challenge/">Take the ROI challenge</a><br /> <a href="/startup-marketing-packages/">Startup marketing packages</a></p></div> </div></div><div class="col-md-3 col-sm-6"><div id="text-3" class="widget widget_text sidebar__element"><h6 class="widget-title">Subscribe to Perspectives:</h6> <div class="textwidget"><p>Receive the latest insights & perspectives once a month, opt-out any time.</p> <script type="text/javascript"></script> <div class='gf_browser_ie gf_browser_ie7 gform_wrapper gform_legacy_markup_wrapper gform-theme--no-framework' data-form-theme='legacy' data-form-index='0' id='gform_wrapper_1' ><form method='post' enctype='multipart/form-data' id='gform_1' action='/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/' data-formid='1' novalidate> <div class='gform-body gform_body'><ul id='gform_fields_1' class='gform_fields top_label form_sublabel_below description_below validation_below'><li id="field_1_7" class="gfield gfield--type-text gfield--width-full icon_name gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_1_7" ><label class='gfield_label gform-field-label' for='input_1_7'>First name...<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_7' id='input_1_7' type='text' value='' class='medium' placeholder='First name' aria-required="true" aria-invalid="false" /> </div></li><li id="field_1_8" class="gfield gfield--type-text gfield--width-full icon_name field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_1_8" ><label class='gfield_label gform-field-label' for='input_1_8'>Last name...</label><div class='ginput_container ginput_container_text'><input name='input_8' id='input_1_8' type='text' value='' class='medium' placeholder='Last name' aria-invalid="false" /> </div></li><li id="field_1_2" class="gfield gfield--type-text icon_email gfield_contains_required field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_1_2" ><label class='gfield_label gform-field-label' for='input_1_2'>Your Email<span class="gfield_required"><span class="gfield_required gfield_required_asterisk">*</span></span></label><div class='ginput_container ginput_container_text'><input name='input_2' id='input_1_2' type='text' value='' class='medium' placeholder='Your Email' aria-required="true" aria-invalid="false" /> </div></li><li id="field_1_5" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_1_5" ><div class='ginput_container ginput_container_text'><input name='input_5' id='input_1_5' type='hidden' class='gform_hidden' aria-invalid="false" value='https://www.thewalk.au/our-work/how-storytelling-can-turn-great-customers-into-even-greater-brand-ambassadors/' /></div></li><li id="field_1_3" class="gfield gfield--type-hidden gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_1_3" ><div class='ginput_container ginput_container_text'><input name='input_3' id='input_1_3' type='hidden' class='gform_hidden' aria-invalid="false" value='8.222.208.146' /></div></li><li id="field_1_9" class="gfield gfield--type-hidden gfield--width-full gform_hidden field_sublabel_below gfield--no-description field_description_below field_validation_below gfield_visibility_visible" data-js-reload="field_1_9" ><div class='ginput_container ginput_container_text'><input name='input_9' id='input_1_9' type='hidden' class='gform_hidden' aria-invalid="false" value='Yes' /></div></li></ul></div> <div class='gform_footer top_label'> <input type='submit' id='gform_submit_button_1' class='gform_button button' value='Subscribe' onclick='if(window["gf_submitting_1"]){return false;} if( !jQuery("#gform_1")[0].checkValidity || jQuery("#gform_1")[0].checkValidity()){window["gf_submitting_1"]=true;} ' onkeypress='if( event.keyCode == 13 ){ if(window["gf_submitting_1"]){return false;} if( !jQuery("#gform_1")[0].checkValidity || jQuery("#gform_1")[0].checkValidity()){window["gf_submitting_1"]=true;} jQuery("#gform_1").trigger("submit",[true]); }' /> <input type='hidden' class='gform_hidden' name='is_submit_1' value='1' /> <input type='hidden' class='gform_hidden' name='gform_submit' value='1' /> <input type='hidden' class='gform_hidden' name='gform_unique_id' value='' /> <input type='hidden' class='gform_hidden' name='state_1' value='WyJbXSIsImY2YjI5OWI3MzIxOTgwZTgxZjZhZjk3Yjk3ZTc4ZDc4Il0=' /> <input type='hidden' class='gform_hidden' name='gform_target_page_number_1' id='gform_target_page_number_1' value='0' /> <input type='hidden' class='gform_hidden' name='gform_source_page_number_1' id='gform_source_page_number_1' value='1' /> <input type='hidden' name='gform_field_values' value='' /> </div> <p style="display: none !important;" class="akismet-fields-container" data-prefix="ak_"><label>Δ<textarea name="ak_hp_textarea" cols="45" rows="8" maxlength="100"></textarea></label><input type="hidden" id="ak_js_1" name="ak_js" value="126"/><script>document.getElementById( "ak_js_1" ).setAttribute( "value", ( new Date() ).getTime() );</script></p></form> </div><script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() {gformInitSpinner( 1, 'data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7', true );jQuery('#gform_ajax_frame_1').on('load',function(){var contents = jQuery(this).contents().find('*').html();var is_postback = contents.indexOf('GF_AJAX_POSTBACK') >= 0;if(!is_postback){return;}var form_content = jQuery(this).contents().find('#gform_wrapper_1');var is_confirmation = jQuery(this).contents().find('#gform_confirmation_wrapper_1').length > 0;var is_redirect = contents.indexOf('gformRedirect(){') >= 0;var is_form = form_content.length > 0 && ! is_redirect && ! is_confirmation;var mt = parseInt(jQuery('html').css('margin-top'), 10) + parseInt(jQuery('body').css('margin-top'), 10) + 100;if(is_form){jQuery('#gform_wrapper_1').html(form_content.html());if(form_content.hasClass('gform_validation_error')){jQuery('#gform_wrapper_1').addClass('gform_validation_error');} else {jQuery('#gform_wrapper_1').removeClass('gform_validation_error');}setTimeout( function() { /* delay the scroll by 50 milliseconds to fix a bug in chrome */ }, 50 );if(window['gformInitDatepicker']) {gformInitDatepicker();}if(window['gformInitPriceFields']) {gformInitPriceFields();}var current_page = jQuery('#gform_source_page_number_1').val();gformInitSpinner( 1, 'data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7', true );jQuery(document).trigger('gform_page_loaded', [1, current_page]);window['gf_submitting_1'] = false;}else if(!is_redirect){var confirmation_content = jQuery(this).contents().find('.GF_AJAX_POSTBACK').html();if(!confirmation_content){confirmation_content = contents;}jQuery('#gform_wrapper_1').replaceWith(confirmation_content);jQuery(document).trigger('gform_confirmation_loaded', [1]);window['gf_submitting_1'] = false;wp.a11y.speak(jQuery('#gform_confirmation_message_1').text());}else{jQuery('#gform_1').append(contents);if(window['gformRedirect']) {gformRedirect();}}jQuery(document).trigger("gform_pre_post_render", [{ formId: "1", currentPage: "current_page", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, current_page] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: current_page } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } );} ); /* ]]> */ </script> </div> </div></div><div class="clear"></div></div> <div class="row"> <div class="col-sm-12"> <p class="acknowledgement"> <img src="https://upload.wikimedia.org/wikipedia/commons/thumb/f/f0/Australian_Aboriginal_Flag_%28Pantone%29.svg/1200px-Australian_Aboriginal_Flag_%28Pantone%29.svg.png" alt="Australian Aboriginal Flag (Pantone).svg" width="45"><br> We are proud to live and work on Wurundjeri land in the Kulin Nation, and on Sunshine Coast Country, home of the Kabi Kabi peoples and the Jinibara peoples.<br /><br />The Walk Agency acknowledges the Australian Aboriginal and Torres Strait Islander peoples as the first inhabitants of our nation and the Traditional Custodians of the lands where we live, learn and work. We pay our respects to the past, present and future Elders of this nation.</p> </div> </div> </div> <div class="footer__lower"> <div class="container"> <div class="row"> <div class="col-sm-6 text-center-xs"> <span class="type--fine-print"> © The Walk Agency 2024 | <a href="/privacy-policy/">Privacy Policy</a> | <span title="Integrated marketing agency in Australia, Asia Pacific & USA">Australia, Asia Pacific & USA</span> </span> </div> <div class="col-sm-6 text-right text-center-xs"> <a href="#top" class="inner-link top-link"> <i class="interface-up-open-big"></i> </a> </div> </div> </div> </div> </footer></div> <div id="cookie_directive_container" class="container nav--fixed" style="display: none;"> <nav class="navbar navbar-default"> <div class="container"> <div class="navbar-inner navbar-content-center" id="cookie_accept"> <a href="#" class="pull-right"><div class="modal-close modal-close-cross"></div></a> <p class="text-muted credit"><small>By using our website you are consenting to our use of cookies in accordance with our <a href="/privacy-policy/">cookie policy</a>.</small></p> </div> </div> </nav> </div> <script> /* gform.addFilter('gform_file_upload_markup', function (html, file, up, strings, imagesUrl) { var formId = up.settings.multipart_params.form_id, fieldId = up.settings.multipart_params.field_id; html = "<div id='o_1e9n6uo1k1h4d1me1njc1a9s1rbia' class='ginput_preview'>" + "<img class='gform_delete' " + "src='" + 'https://www.thewalk.au/wp-content/themes/walk-child' + "/images/delete-white.png' " + "onclick='gformDeleteUploadedFile(" + formId + "," + fieldId + ", this);' " + "onkeypress='gformDeleteUploadedFile(" + formId + "," + fieldId + ", this);' " + "alt='" + strings.delete_file + "' title='" + strings.delete_file + "' />" + "<strong>" + file.name + "</strong>" +"</div>"; return html; }); */ </script> <script type="text/html" id="wpb-modifications"> window.wpbCustomElement = 1; </script> <script type="text/javascript"> (function(d,s,i,r) { if (d.getElementById(i)){return;} var n=d.createElement(s),e=d.getElementsByTagName(s)[0]; n.id=i;n.src='//js.hs-analytics.net/analytics/'+(Math.ceil(new Date()/r)*r)+'/5923143.js'; e.parentNode.insertBefore(n, e); })(document,"script","hs-analytics",300000); </script>  <link rel='stylesheet' id='gforms_reset_css-css' href='https://www.thewalk.au/wp-content/plugins/gravityforms/legacy/css/formreset.min.css?ver=2.8.18' type='text/css' media='all' /> <link rel='stylesheet' id='gforms_formsmain_css-css' href='https://www.thewalk.au/wp-content/plugins/gravityforms/legacy/css/formsmain.min.css?ver=2.8.18' type='text/css' media='all' /> <link rel='stylesheet' id='gforms_ready_class_css-css' href='https://www.thewalk.au/wp-content/plugins/gravityforms/legacy/css/readyclass.min.css?ver=2.8.18' type='text/css' media='all' /> <link rel='stylesheet' id='gforms_browsers_css-css' href='https://www.thewalk.au/wp-content/plugins/gravityforms/legacy/css/browsers.min.css?ver=2.8.18' type='text/css' media='all' /> <script type="text/javascript" id="wp_ulike-js-extra"> /* <![CDATA[ */ var wp_ulike_params = {"ajax_url":"https:\/\/www.thewalk.au\/wp-admin\/admin-ajax.php","notifications":"1"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/wp-ulike/assets/js/wp-ulike.min.js?ver=4.7.5" id="wp_ulike-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk/style/js/parallax.js?ver=6.6.1" id="ebor-parallax-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk/style/js/plugins.js?ver=6.6.1" id="ebor-plugins-js"></script> <script type="text/javascript" id="ebor-scripts-js-extra"> /* <![CDATA[ */ var wp_data = {"slider_animation":"slide"}; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk/style/js/scripts.js?ver=6.6.1" id="ebor-scripts-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk-child/style/js/scripts.js?ver=6.6.1" id="twascripts-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/themes/walk-child/style/js/myloadmore.js?ver=6.6.1" id="load-more-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/comment-reply.min.js?ver=6.6.1" id="comment-reply-js" async="async" data-wp-strategy="async"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/js_composer/assets/js/dist/js_composer_front.min.js?ver=7.1" id="wpb_composer_front_js-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/dist/dom-ready.min.js?ver=f77871ff7694fffea381" id="wp-dom-ready-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/dist/hooks.min.js?ver=2810c76e705dd1a53b18" id="wp-hooks-js"></script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/dist/i18n.min.js?ver=5e580eb46a90c2b997e6" id="wp-i18n-js"></script> <script type="text/javascript" id="wp-i18n-js-after"> /* <![CDATA[ */ wp.i18n.setLocaleData( { 'text direction\u0004ltr': [ 'ltr' ] } ); /* ]]> */ </script> <script type="text/javascript" id="wp-a11y-js-translations"> /* <![CDATA[ */ ( function( domain, translations ) { var localeData = translations.locale_data[ domain ] || translations.locale_data.messages; localeData[""].domain = domain; wp.i18n.setLocaleData( localeData, domain ); } )( "default", {"translation-revision-date":"2024-07-11 10:53:33+0000","generator":"GlotPress\/4.0.1","domain":"messages","locale_data":{"messages":{"":{"domain":"messages","plural-forms":"nplurals=2; plural=n != 1;","lang":"en_AU"},"Notifications":["Notifications"]}},"comment":{"reference":"wp-includes\/js\/dist\/a11y.js"}} ); /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/dist/a11y.min.js?ver=d90eebea464f6c09bfd5" id="wp-a11y-js"></script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/js/jquery.json.min.js?ver=2.8.18" id="gform_json-js"></script> <script type="text/javascript" id="gform_gravityforms-js-extra"> /* <![CDATA[ */ var gform_i18n = {"datepicker":{"days":{"monday":"Mo","tuesday":"Tu","wednesday":"We","thursday":"Th","friday":"Fr","saturday":"Sa","sunday":"Su"},"months":{"january":"January","february":"February","march":"March","april":"April","may":"May","june":"June","july":"July","august":"August","september":"September","october":"October","november":"November","december":"December"},"firstDay":1,"iconText":"Select date"}}; var gf_legacy_multi = []; var gform_gravityforms = {"strings":{"invalid_file_extension":"This type of file is not allowed. Must be one of the following:","delete_file":"Delete this file","in_progress":"in progress","file_exceeds_limit":"File exceeds size limit","illegal_extension":"This type of file is not allowed.","max_reached":"Maximum number of files reached","unknown_error":"There was a problem while saving the file on the server","currently_uploading":"Please wait for the uploading to complete","cancel":"Cancel","cancel_upload":"Cancel this upload","cancelled":"Cancelled"},"vars":{"images_url":"https:\/\/www.thewalk.au\/wp-content\/plugins\/gravityforms\/images"}}; var gf_global = {"gf_currency_config":{"name":"Australian Dollar","symbol_left":"$","symbol_right":"","symbol_padding":" ","thousand_separator":",","decimal_separator":".","decimals":2,"code":"AUD"},"base_url":"https:\/\/www.thewalk.au\/wp-content\/plugins\/gravityforms","number_formats":[],"spinnerUrl":"https:\/\/www.thewalk.au\/wp-content\/plugins\/gravityforms\/images\/spinner.svg","version_hash":"9db1f54109732862a554792aeb02705c","strings":{"newRowAdded":"New row added.","rowRemoved":"Row removed","formSaved":"The form has been saved. The content contains the link to return and complete the form."}}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/js/gravityforms.min.js?ver=2.8.18" id="gform_gravityforms-js"></script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/js/placeholders.jquery.min.js?ver=2.8.18" id="gform_placeholder-js"></script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/assets/js/dist/utils.min.js?ver=50c7bea9c2320e16728e44ae9fde5f26" id="gform_gravityforms_utils-js"></script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/assets/js/dist/vendor-theme.min.js?ver=54e7080aa7a02c83aa61fae430b9d869" id="gform_gravityforms_theme_vendors-js"></script> <script type="text/javascript" id="gform_gravityforms_theme-js-extra"> /* <![CDATA[ */ var gform_theme_config = {"common":{"form":{"honeypot":{"version_hash":"9db1f54109732862a554792aeb02705c"}}},"hmr_dev":"","public_path":"https:\/\/www.thewalk.au\/wp-content\/plugins\/gravityforms\/assets\/js\/dist\/"}; /* ]]> */ </script> <script type="text/javascript" defer='defer' src="https://www.thewalk.au/wp-content/plugins/gravityforms/assets/js/dist/scripts-theme.min.js?ver=bab19fd84843dabc070e73326d787910" id="gform_gravityforms_theme-js"></script> <script type="text/javascript" id="wp-ajax-response-js-extra"> /* <![CDATA[ */ var wpAjax = {"noPerm":"Sorry, you are not allowed to do that.","broken":"Something went wrong."}; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-includes/js/wp-ajax-response.min.js?ver=6.6.1" id="wp-ajax-response-js"></script> <script type="text/javascript" id="gforms_google_analytics_frontend-js-before"> /* <![CDATA[ */ var gforms_google_analytics_frontend_strings = {"ajaxurl":"https:\/\/www.thewalk.au\/wp-admin\/admin-ajax.php","nonce":"afd9675f57","logging_enabled":false,"logging_nonce":"af0cfe9d43","ua_tracker":""}; /* ]]> */ </script> <script type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/gravityformsgoogleanalytics/js/google-analytics.min.js?ver=2.3.0" id="gforms_google_analytics_frontend-js"></script> <script defer type="text/javascript" src="https://www.thewalk.au/wp-content/plugins/akismet/_inc/akismet-frontend.js?ver=1720965944" id="akismet-frontend-js"></script> <script></script><script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() { jQuery(document).on('gform_post_render', function(event, formId, currentPage){if(formId == 1) {if(typeof Placeholders != 'undefined'){ Placeholders.enable(); }} } );jQuery(document).on('gform_post_conditional_logic', function(event, formId, fields, isInit){} ) } ); /* ]]> */ </script> <script type="text/javascript"> /* <![CDATA[ */ gform.initializeOnLoaded( function() {jQuery(document).trigger("gform_pre_post_render", [{ formId: "1", currentPage: "1", abort: function() { this.preventDefault(); } }]); if (event && event.defaultPrevented) { return; } const gformWrapperDiv = document.getElementById( "gform_wrapper_1" ); if ( gformWrapperDiv ) { const visibilitySpan = document.createElement( "span" ); visibilitySpan.id = "gform_visibility_test_1"; gformWrapperDiv.insertAdjacentElement( "afterend", visibilitySpan ); } const visibilityTestDiv = document.getElementById( "gform_visibility_test_1" ); let postRenderFired = false; function triggerPostRender() { if ( postRenderFired ) { return; } postRenderFired = true; jQuery( document ).trigger( 'gform_post_render', [1, 1] ); gform.utils.trigger( { event: 'gform/postRender', native: false, data: { formId: 1, currentPage: 1 } } ); if ( visibilityTestDiv ) { visibilityTestDiv.parentNode.removeChild( visibilityTestDiv ); } } function debounce( func, wait, immediate ) { var timeout; return function() { var context = this, args = arguments; var later = function() { timeout = null; if ( !immediate ) func.apply( context, args ); }; var callNow = immediate && !timeout; clearTimeout( timeout ); timeout = setTimeout( later, wait ); if ( callNow ) func.apply( context, args ); }; } const debouncedTriggerPostRender = debounce( function() { triggerPostRender(); }, 200 ); if ( visibilityTestDiv && visibilityTestDiv.offsetParent === null ) { const observer = new MutationObserver( ( mutations ) => { mutations.forEach( ( mutation ) => { if ( mutation.type === 'attributes' && visibilityTestDiv.offsetParent !== null ) { debouncedTriggerPostRender(); observer.disconnect(); } }); }); observer.observe( document.body, { attributes: true, childList: false, subtree: true, attributeFilter: [ 'style', 'class' ], }); } else { triggerPostRender(); } } ); /* ]]> */ </script> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#2b5f4a47406b5f434e5c4a4740054a5e"><span class="__cf_email__" data-cfemail="e195808d8aa195898496808d8acf8094">[email protected]</span></a> <div class="adr"> <div class="street-address">2/166 Wellington Street, Collingwood</div> <span class="locality">Melbourne</span>, <span class="region">VIC</span>, <span class="postal-code">3006</span> <span class="country-name">Australia</span> </div> <div class="tel">+61 3 9973 0204</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div> <div id="hcard" class="vcard hidden"> <span class="fn"></span> <div class="org">The Walk Agency</div> <a class="email" href="/cdn-cgi/l/email-protection#98ecf9f4f3d8ecf0fdeff9f4f3b6f9ed"><span class="__cf_email__" data-cfemail="f58194999eb5819d908294999edb9480">[email protected]</span></a> <div class="adr"> <div class="street-address">28 Eenie Creek Road</div> <span class="locality">Noosaville</span>, <span class="postal-code">4566</span> <span class="country-name">Australia</span> </div> <div class="tel">+65 3158 2249</div> <div><span class="category">Marketing Agency</span>, <span class="category">Advertising Agency</span>, <span class="category">Digital Agency</span>, <span class="category">Creative Agency</span></div><p style="font-size:smaller;">.</p> </div>    <div class="modal-container startup" data-modal-index="1"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers. <br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the basic package we’ll create a Google Search campaign to help you turn prospects into customers. <br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="2"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the medium package we’ll create Facebook and a Google Search campaign to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns. <br><br> In this package, we will build a 1-3 page website tailored for your startup. Typically, this includes the home page, about us page and contact page. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce.<br><br> Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>  <div class="modal-container startup" data-modal-index="3"><div class="modal-content bg--white height--natural" data-width="50%" data-height="50%" data-overlay="4"><div class="form-subscribe-1 boxed boxed--lg bg--white box-shadow-wide"><div class="subscribe__title"><div class="wpb_text_column wpb_content_element "><div class="wpb_wrapper"> <p><strong>Brand discovery session </strong><br> We’ll sit down with your team to unpick what makes your business unique. We’ll find out what makes you tick, who your people are and what it is that your brand will mean to them. With that knowledge, we’ll expertly develop or evolve your brand voice and look and feel to resonate with your core customers.<br><br> <strong>Marketing strategy plan </strong><br> With a solid understanding of where you are now as well as your businesses goals. Our experienced marketers will put pen to paper and strategise how to use marketing to achieve those goals. We will work closely with you to create a 6-month marketing strategy to decipher the landscape and pinpoint where to focus efforts to get results.<br><br> <strong>Basic brand guide </strong><br> After developing a brand, maintaining it consistently across communications is the next steps. We’ll create a basic brand guide to act as a compass for how to create consistent content that is instantly recognisable.<br><br> <strong>Digital campaign </strong> <br> With a detailed understanding of your audience and who we’re targeting, as part of the pro package we’ll create Facebook, Google Search and Google Display campaigns to help you turn prospects into customers. During the lifetime of the digital campaign, one of our campaign managers will keep a close eye on it to make optimisations for constant improvements. Once the campaign ends, we’ll critically analyse the data for insights you can carry forward for future campaigns.<br><br> <strong>Website design & development</strong><br> All packages come with a conversion optimised landing page. One of our professional and experienced copywriters will write the content based on information you provide, adhering to your brand voice. Once the content is ready, our designers and developers will wireframe then build a landing page for use with your campaigns.<br><br> In this package, we will build a comprehensive website tailored for your startup. Piggybacking off the range of skills our marketing agency has, you can be confident in the content we’ll write and designs we produce. The result is a website that stands out amongst competitors and engages with your audience. Once the website is built, our team will responsively test it across all devices to ensure the browsing experience is optimised across devices. We’ll support you with minor website modifications and up-skill your team to make updates themselves.<br><br> <strong>Inbound marketing plan </strong><br> Inbound marketing is a technique for drawing customers to your brand with relevant content. All our work is optimised for search engines, meaning you can start to drive traffic without having to pay for it. This plan will be the beginning of your journey into the world of SEO. A successful long-term SEO strategy will mean your company is at the top of search page results when it matters.</p> </div></div></div></div><div class="modal-close modal-close-cross"></div></div></div>    <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script></body> </html>