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Как фрилансеру создать постоянный доход - Payoneer Blog
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class="b-tags__item"><a class="b-tags__link" href="https://blog.payoneer.com/ru/home-page-ru/">Home Page</a></li><li class="b-tags__item"><a class="b-tags__link" href="https://blog.payoneer.com/ru/freelancers-ru-1/industry-tips-fl-ru/">Профессиональные советы</a></li><li class="b-tags__item"><a class="b-tags__link" href="https://blog.payoneer.com/ru/freelancers-ru-1/finance-management-ru/">Финансы и управление</a></li> </ul> <div class="b-post-header"> <h1 class="b-post-header__title">Как фрилансеру создать постоянный доход</h1> <div class="b-post-header__main"> <div class="b-post-header__user"><a class="b-post-header__avatar" href="https://blog.payoneer.com/ru/author/neil-kokemuller/"><img alt='Неил Кокемюлер ' src='https://secure.gravatar.com/avatar/85050ddb6de0d66370c23573a7bfa3d0?s=38&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/85050ddb6de0d66370c23573a7bfa3d0?s=76&d=mm&r=g 2x' height='38' width='38' decoding='async' class='avatar avatar-38 photo no-lazyload' /></a><a class="b-post-header__name" href="https://blog.payoneer.com/ru/author/neil-kokemuller/">Неил Кокемюлер </a> <div class="b-post-header__date">1 April, 2019</div> </div> <div class="b-post-header__langs"> <div class="b-langs-select"> <button class="b-langs-select__btn b-header-actions__link"><img alt="Languages icon" data-src="https://blog.payoneer.com/wp-content/themes/payoneer_ideas_2021/assets/images/lang.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img alt="Languages icon" data-src="https://blog.payoneer.com/wp-content/themes/payoneer_ideas_2021/assets/images/lang.svg" class="lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw=="><noscript><img src="https://blog.payoneer.com/wp-content/themes/payoneer_ideas_2021/assets/images/lang.svg" alt="Languages icon"></noscript></noscript></button> <ul class="b-langs-select__list"> <li class="b-langs-select__item"><a class="b-langs-select__link" href="https://blog.payoneer.com/freelancers/industry-tips-fl/how-to-build-recurring-revenue-in-2019/">English</a></li> <li class="b-langs-select__item"><a class="b-langs-select__link" href="https://blog.payoneer.com/ko/freelancers-ko/industry-tips-fl-ko/how-to-build-recurring-revenue-in-2019/">한국어</a></li> <li class="b-langs-select__item"><a class="b-langs-select__link" href="https://blog.payoneer.com/ua/freelancers-ua/industry-tips-fl-ua/how-to-build-recurring-revenue-in-2019/">Українська</a></li> <li class="b-langs-select__item"><a class="b-langs-select__link" href="https://blog.payoneer.com/ar/freelancers-ar/industry-tips-fl-ar/how-to-build-recurring-revenue-in-2019/">العربية</a></li> </ul> </div> </div> </div> </div> <!-- <div class="b-post__editor-note"><strong>Editor’s note:</strong> This is a guest post written by tim werner, founder & managing director at primeiropay.</div> --> <div class="b-post__main"> <p>Нестабильный доход – одна из самых пугающих вещей в работе фрилансера. Однако, используя правильные стратегии, можно лишить себя поводов для беспокойства, установив регулярный доход и планируя свои финансы.</p> <p>Ниже мы рассмотрим удачные стратегии и секреты создания регулярного дохода.</p> <h2><strong>Усердно работайте над удержанием клиентов</strong></h2> <p>Около <span><a href="https://success.adobe.com/assets/en/downloads/whitepaper/13926.digital_index_loyal_shoppers_report.pdf">40% дохода</a></span> фрилансеры получают от постоянных клиентов. Для того, чтобы создать фундамент бизнеса из постоянных заказчиков, необходимо, основываясь на своих лучших навыках и задачах, приносящих вам наибольший доход, понять, как выглядит ваш идеальный клиент. Таким клиентам и задачам нужно отдавать приоритет при продвижении бизнеса.</p> <p>Доказывайте свою ценность, предоставляя услуги высшего качества и опережая ожидания заказчиков. Часто первичные клиенты только пробуют себя в работе с фрилансерами. Докажите свою ценность и незаменимость для того, чтобы создать пул постоянных заказчиков.</p> <h2><strong>Разработайте модель подписки</strong></h2> <p>Многие фрилансеры используют стратегию единовременных выплат. Они назначают клиентам цену за каждую задачу. Однако использование модели подписки – отличная стратегия, обеспечивающая постоянную занятость и предсказуемый доход.</p> <p>Конечно, некоторым фрилансерам сделать это не удастся, однако многие вполне могут перейти к работе по подписке. Предлагайте различные тарифы в зависимости от потребностей клиента и уровня предоставляемых услуг. В конце периода подписки вновь предложите клиентам свои услуги, заострив внимание на достигнутых результатах.</p> <h2><strong>Выявите постоянные потребности бизнеса</strong></h2> <p>Старайтесь соотнести свое предложение с теми потребностями бизнеса, которые актуальны всегда. Лучший способ получать от клиента постоянный доход – сфокусироваться на решении задач, которые никогда не закончатся.</p> <p>Например, веб-специалисты могут предложить услуги по управлению и поддержке сайта. Это постоянная потребность для компании, которая не хочет отставать от конкурентов. Управление аккаунтами в социальных сетях, копирайтинг, бухгалтерский учет или разработка программного обеспечения – примеры услуг фрилансера, которые требуются постоянно.</p> <h2><strong>Выступайте в роли консультанта</strong></h2> <p>Ищите другие способы продать себя клиенту, помимо обычных продуктов и услуг. Иногда компании нуждаются во внешнем эксперте для участия в стратегических обсуждениях, ответов на технические вопросы или участия в реализации проектов. Роль консультанта позволит вам вывести свои отношения с клиентом за пределы одного продукта.</p> <p>Вы можете предложить консалтинговые услуги как отдельную подписку или как часть обычного тарифного плана. Если все сделать правильно, клиент будет считать вас частью своего бизнеса.</p> <h2><strong>Предлагайте платежные планы</strong></h2> <p>Обычно проще убедить клиентов вложить средства в дорогостоящие проекты или решения, если позволить им распределить затраты при помощи платежного плана. Это уменьшает размер регулярного платежа и позволяет клиентам распоряжаться своими средствами с большим комфортом.</p> <p>Для фрилансера платежный план – это возможность заранее знать, каким будет следующий платеж и когда он поступит.</p> <h2><strong>Выводы</strong></h2> <p>Для <span><a href="https://register.payoneer.com/get-paid-by-client-and-companies-worldwide-ru/">фрилансера</a></span>, уделяющего внимание росту своего бизнеса, эти стратегии станут основой регулярного дохода, который позволит улучшить качество жизни. Используйте эти приемы и забудьте о распространенной в сфере фриланса проблеме – неуверенности в завтрашнем дне.</p> <p style="text-align: center"><span><a class='btn cta-btn ' name='cta-btn' href='https://register.payoneer.com/get-paid-by-client-and-companies-worldwide-ru/' data-type='sign-up'>Получайте оплату от бирж фриланса и иностранных клиентов</a></span></p> </div> <div class="b-post__disclaimer"> Содержание данной статьи, включая любую информацию, касающуюся цен, сборов и других платежей, является точным и действительным только на дату публикации. Кроме того, изменения в действующих нормативных актах, политиках, рыночных условиях или других соответствующих факторах могут повлиять на точность указанных цен, сборов и других связанных с ними деталей. Следовательно, любая информация, касающаяся цен, сборов и других платежей, может быть изменена; вы несете ответственность за просмотр наиболее актуальной применимой к вам информации. Payoneer предоставляет самую актуальную и точную информацию о ценах и сборах в рамках процесса регистрации аккаунта. 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